CN102340529A - Page generating system and page generating method based on WAP (Wireless Application Protocol) platform - Google Patents
Page generating system and page generating method based on WAP (Wireless Application Protocol) platform Download PDFInfo
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Abstract
The invention discloses a page generating system and page generating method based on a WAP (Wireless Application Protocol) platform. The page generating system disclosed by the invention comprises a VGOP (Value-added service General Operation Platform) server, a data warehouse server, a personalized knowledge base server, a palm Fujian server, a palm Fujian database server and an operation terminal, wherein the palm Fujian server is respectively connected with the operation terminal, the VGOP server, the personalized knowledge base server and the palm Fujian database server; and the palm Fujian database server is respectively connected with the data warehouse server and the personalized knowledge base server. According to the invention, the service propelling success rate can be improved, and the personalized requirements of users can be achieved.
Description
Technical field
The present invention relates to communication data processing and business support technology, particularly a kind of page generation system and page generation method based on WAP (WAP, Wireless Application Protocol) platform.
Background technology
WAP 1.0 technology mainly are display platform with the portable terminal, the abundant information of the Internet and advanced business are incorporated among the wireless terminal such as mobile phone.But because interface and access protocal restriction make single page institute loaded service content very limited, thereby; The miscellaneous service content mainly represents with on-link mode (OLM), and promptly business tine is mainly arranged according to the module classification, and represents with on-link mode (OLM); Like this, the user generally need just can obtain the effective information of business tine through page jump repeatedly; And, owing to lack effective commending contents system and data feedback mechanism, formed the information barrier; Greatly reduce user's use enthusiasm, cause the utilance of resource and product arrival rate low.
In order to strengthen commending contents system and data feedback mechanism effectively; Released the WAP2.0 technology; The WAP2.0 technology has high bandwidth more, faster data transmission speed, more powerful access capability and different characteristics such as screen sized; Support can be expanded (the XHTML of hypertext markup language comprehensively; EXtensible Hyper Text Markup Language), TCP (TCP/IP, Transfer Control Protocol/Internet Protocol), HTTP (HTTP, Hyper Text Transferring Protocol) 1.1 and Transport Layer Security (TLS; Transport Layer Security); And used the multinomial new technologies that can significantly improve user experience such as data sync, multimedia messages (MMS, Multimedia Messaging Service) and stable storage interface, provide the foundation for realizing user individual commending contents and coupling.But because terminal capabilities is uneven; Depend merely on above-mentioned software engineering and be difficult to accomplish individualized content configuration with the personal behavior guiding; So; Through the parsing and the execution of data, thereby realize dynamically setting type, the method and the system of user interface configuration that individual character content displaying, intelligent artifact propelling movement etc. are correlated with arise at the historic moment with the relevant page of WAP intelligence desktop system.
Fig. 1 is prior art makes up analyzing WAP page based on the WAP platform, according to user's needs a method flow sketch map.Referring to Fig. 1, this flow process comprises:
In this step, the template of establishment can be the self-defined template that homepage, one-level menu or the system given tacit consent among the DES provide.
Want the content displayed element to comprise: literal, picture, flash, advertisement link etc.
In this step, will be organized on the template of establishment by the content displayed element through for example Dream Weaver design web technologies.
Do not have data and want content displayed really on the template of creating, make the data and the page be separated like this.
After designing template, DES generates a template and the good dynamic page of content binding, obtains open FTP interface and the EP application service address of EP that the user disposes in DES in advance then, this page is uploaded to also upgrade among the EP and the parsing page.
In this step; When pushing to the user as user capture EP or with static page, what the user saw is exactly the good page that data are arranged of parsing, and; When EP receives the page furbishing request of sending on the backstage; The page is resolved according to the service identifiers data query, regenerates the page and replaces the old page, and what make that the user sees all is the up-to-date page.
Fig. 2 is the page generation system structural representation of prior art based on the WAP platform.Referring to Fig. 2, comprise ring-back tone (RBT, Ring Back Tone) server, RBT database server, third party's business platform server, BOSS accounting server, operation management server, firewall box and operation terminal, wherein,
The operation terminal is used for the static WAP page through firewall box reception RBT server push, browses the information of the WAP page.
The RBT server; Be used for obtaining the Operational Visit recorded content, confirm the Type of website of user capture, obtain this Type of website corresponding page from the RBT database server and preset template according to the Operational Visit recorded content from third party's business platform server; The data configuration that the Operational Visit recorded content that obtains is corresponding presets in the template at the page; Generate the static WAP page,, push to the operation terminal through firewall box and show according to the operation end message of storage;
The RBT database server; Be used to store different Type of website corresponding page and preset template; And want the content displayed element in the classification establishment website, and receive Type of website information from the RBT server, inquire about this Type of website corresponding page and preset template and be sent to the RBT server;
The BOSS accounting server is used to run the terminal when the RBT server carries out operation such as Operational Visit or Operational Visit cancellation, carries out corresponding business according to the charging policy that is provided with in advance and charges;
Third party's business platform server is used for open data call of RBT server and Operational Visit interface, storage customer service Visitor Logs content, and accomplishing a plurality of third party's business provides the integration of platform content to show; For example, provide partial service to browse necessary data in synchronization, like the mobile phone type.
Operation management server is used for the operation personnel and creates the page according to the different Type of website and preset template, and the Template Information that presets that will create is sent to the RBT database server through the RBT server and stores, and template is preset in renewal and maintenance.
By above-mentioned visible; Existing based on WAP platform construction analyzing WAP page realize that the page is dynamically set type, individual character content displaying and intelligent artifact push method owing to only confirm the Type of website of user capture, and mate through Operational Visit recorded content corresponding Type of website data and content element according to the Operational Visit recorded content; Thereby forming the static WAP page shows; Make static WAP page content displayed can not satisfy the demand of user individual, reduced the use enthusiasm of user, make the user browse the success rate not high (being that the service propelling success rate is low) of the static WAP page product, business; Simultaneously; Shortage is adaptive to the screening of user individual business Visitor Logs content, can not realize dynamically updating of the WAP page, makes that information propelling movement system is still waiting to improve.
Summary of the invention
In view of this, main purpose of the present invention is to propose a kind of page generation system based on the WAP platform, improves the service propelling success rate, satisfies users ' individualized requirement.
Another object of the present invention is to propose a kind of page generation method, improve the service propelling success rate, satisfy users ' individualized requirement based on the WAP platform.
For achieving the above object, the invention provides a kind of page generation system based on the WAP platform, this system comprises: individualized knowledge storehouse server, palm Fujian server and operation terminal, wherein,
Palm Fujian server; Be used to obtain the user property that needs push, send to individualized knowledge storehouse server and obtain the WAP page request, carry user property; According to the operation end message of storage, the WAP page push that receives to corresponding operation terminal is showed;
Individualized knowledge storehouse server is used to store different user attribute corresponding page and presets template, and classification is created the page and preset and want the content displayed element in the template; And the user individual data that will obtain are in advance carried out content match according to the content element that the collocation strategy that is provided with in advance and the page preset template; Generate the WAP page; According to the user property that carries in the WAP page request that obtains that receives, the WAP page that this user property is corresponding is sent to palm Fujian server;
Run the terminal, be used to receive the WAP page of palm Fujian server push, browse the information of the WAP page.
Further comprise: the comprehensive operation platform VGOP of value-added service server, data warehouse server, palm Fujian database server, wherein,
The VGOP server; Be used for record and storage user base teledata; Receive the data call request that palm Fujian server sends, according to the ID of carrying in the data call request, the basic telecommunication data that this user is corresponding are sent to palm Fujian server;
Palm Fujian server; Being further used for the WAP renewal of the page strategy that basis is provided with in advance, is reticent if confirm user property, sends the data call request to the VGOP server; The user base teledata that reception is returned; Be sent to data warehouse server, if confirm that user property for active, sends WAP renewal of the page request to data warehouse server;
Data warehouse server; Be used to write down and store the user capture recorded information that the user browses the WAP page; Filter the user base teledata that receives according to the filtering policy that is provided with in advance,, the user capture recorded information of storage is filtered according to the WAP renewal of the page request that receives; Obtain user behavior data, be sent to palm Fujian database server;
Palm Fujian database server; Be used to receive the user behavior data that data warehouse server sends; Carry out user behavior analysis, obtain the business information that the user pays close attention to, and call the business association tabulation of storage in advance; Obtain the related product information of the business of user's concern, export individualized knowledge storehouse server to;
Individualized knowledge storehouse server; Be further used for receiving the information that palm Fujian database server sends; Generation comprises the user individual data of user behavior track, user interest track, user time track shaft and related product; The content element that the user individual data that generate are preset template according to the collocation strategy that is provided with in advance and the page carries out the WAP page of content match and updated stored; According to the ID of the WAP page that upgrades, revise the user property sign of storing in the server of palm Fujian.
Further comprise: operation management server; Be used for obtaining the user base teledata from the VGOP server; User base teledata to obtaining sorts, screens, and the customer service attribute according to classification is provided with the user property corresponding page respectively and presets template.
Further comprise: third party's business platform server; Be used for the cross-platform browsing information of recording user; Data call request according to palm Fujian server sends exports the cross-platform browsing information of user that writes down to data warehouse server and filters with the user capture recorded information.
Further comprise: the BOSS accounting server, when being used for to the operation terminal that server carries out operation such as Operational Visit or Operational Visit cancellation in palm Fujian, carrying out corresponding business according to the charging policy that is provided with in advance and charge; Storage user service information and product use information, use information according to user service information and product, set up the business association tabulation, export palm Fujian database server to; The data call request of sending according to palm Fujian server exports the user service information of storage and product use information to data warehouse server and filters with the user capture recorded information.
Further comprise: security server and/or firewall box; Be used for when data interaction is carried out at palm Fujian server and third party's business platform server and operation terminal; The safety verification that conducts interviews, and mutual data are carried out md5-challenge encrypt.
Said basic telecommunication data comprise: user's communication frequency, note are sent bar number, telephone expenses operating position and interim terminal displacement information.
Said user capture recorded information comprises: subscriber phone number, type, access time, access modules, preference content and access frequency.
Said user behavior data comprises: user behavior trace information, user interest trace information and user time track shaft information.
The said collocation strategy that is provided with in advance is for paying close attention to business 60%, associated services 20%, related product 20%.
A kind of page generation method based on WAP WAP platform, this method comprises:
Individualized knowledge storehouse server is stored different user attribute corresponding page in advance and is preset template, and classification is created the page and preset and want the content displayed element in the template;
Palm Fujian server obtains the user property that needs propelling movement, sends to individualized knowledge storehouse server and obtains the WAP page request, and user property is carried in this request;
Individualized knowledge storehouse server obtains the user individual data according to obtaining the user property that carries in the WAP page request, and the content element that presets template according to the collocation strategy that is provided with in advance and the page carries out content match, generates the WAP page.
The said step of obtaining the user individual data comprises:
Palm Fujian server is according to the WAP renewal of the page strategy that is provided with in advance; If it is reticent confirming user property; Send the data call request to the VGOP server, receive the user base teledata that returns, be sent to data warehouse server; If confirm that user property for active, sends WAP renewal of the page request to data warehouse server;
Data warehouse server record and storage user browse the user capture recorded information of the WAP page; Filter the user base teledata that receives according to the filtering policy that is provided with in advance; According to the WAP renewal of the page request that receives; User capture recorded information to storage is filtered, and obtains user behavior data, is sent to palm Fujian database server;
Palm Fujian database server carries out user behavior analysis according to the user behavior trace information that comprises in the user behavior data, user interest trace information and user time track shaft information; Obtain user service information; And the business association of calling storage is in advance tabulated; Obtain the related product information of customer service, export individualized knowledge storehouse server to;
Individualized knowledge storehouse server receives the information that palm Fujian database server sends, and generates the user individual data that comprise user behavior track, user interest track, user time track shaft and related product.
Further comprise:, revise the user property sign of storing in the server of palm Fujian according to the ID that generates the WAP page.
Further comprise:
The data warehouse server recording user is to the operation of palm Fujian server;
Data warehouse server was operated the user in the predefined time and carried out data filter, parsing the same day;
Palm Fujian database analysis forms the affiliated module, the concern content that comprise customer service and ranks, pays close attention to the relevance business most, pays close attention to the user behavior data of relevance product most, and is transferred to individualized knowledge storehouse server, revises user property;
Individualized knowledge storehouse server is professional 60% according to paying close attention to, the ratio of associated services 20%, related product 20% is carried out content resolution, and carries out content according to the interface difference that the page presets template and generate configuration, forms the WAP page.
Further comprise:
The WAP page that said user property is corresponding is sent to palm Fujian server, and palm Fujian server is showed said WAP page push to corresponding operation terminal according to the operation end message of storage.
Whether judges has triggered the time shaft track content that is provided with in advance and has pushed strategy, as meets, and then server calls database information in palm Fujian draws this period corresponding service recommendation list, and list information is sent to data warehouse.
Visible by above-mentioned technical scheme; A kind of page generation system and page generation method provided by the invention based on the WAP platform; Palm Fujian server obtains the user property that needs propelling movement, sends to individualized knowledge storehouse server and obtains the WAP page request, carries user property; According to the operation end message of storage, the WAP page push that receives to corresponding operation terminal is showed; Individualized knowledge storehouse server stores different user attribute corresponding page presets template, and classification is created the page and preset and want the content displayed element in the template; And the user individual data that will obtain are in advance carried out content match according to the content element that the collocation strategy and the page preset template; Generate the WAP page; According to the user property that carries in the WAP page request that obtains that receives, the WAP page that this user property is corresponding is sent to palm Fujian server; The operation terminal receives the WAP page of palm Fujian server push, browses the information of the WAP page.Like this; Through obtaining the user individual data; The user individual data are carried out content match according to the content element that the collocation strategy and the page preset template, generate the WAP page, make that the WAP page that pushes is relevant with users ' individualized requirement; The probability that the user browses the WAP page increases, thereby has promoted the service propelling success rate.
Description of drawings
Fig. 1 is prior art makes up analyzing WAP page based on the WAP platform, according to user's needs a method flow sketch map.
Fig. 2 is the page generation system structural representation of prior art based on the WAP platform.
Fig. 3 is the page generation system structural representation of the embodiment of the invention based on the WAP platform.
Fig. 4 is an embodiment of the invention palm Fujian platform software structural representation.
Fig. 5 is the page generation method schematic flow sheet of the embodiment of the invention based on the WAP platform.
Fig. 6 is the schematic flow sheet that silent user generates the WAP page for the embodiment of the invention.
Fig. 7 is the schematic flow sheet that any active ues generates the WAP page for the embodiment of the invention.
Fig. 8 is the schematic flow sheet that embodiment of the invention data warehouse server and palm Fujian database server are resolved data.
Fig. 9 carries out the schematic flow sheet of content match for embodiment of the invention individualized knowledge storehouse server.
Embodiment
For making the object of the invention, technical scheme and advantage clearer, will combine accompanying drawing and specific embodiment that the present invention is done to describe in detail further below.
The present invention is mainly through the structural adjustment to the WAP page; Increase the comprehensive operation platform (VGOP of value-added service; Value-added Service General Operation Platform) server, data warehouse server, individualized knowledge storehouse server are that main user behavior data and user base teledata resolved Executive Module; And through the machine-processed foundation of information security; Service propelling that realization is the basis with user behavior data and user base teledata and the user guiding of classifying, thus improve the service propelling success rate, satisfy user individual demand, promote the consumer products experience.
Fig. 3 is the page generation system structural representation of the embodiment of the invention based on the WAP platform.Referring to Fig. 3, this page generation system comprises VGOP server, data warehouse server, individualized knowledge storehouse server, palm Fujian server, palm Fujian database server and operation terminal, wherein,
Palm Fujian server links to each other with operation terminal, VGOP server, individualized knowledge storehouse server and palm Fujian database server respectively, and palm Fujian database server links to each other with data warehouse server, individualized knowledge storehouse server respectively.
The VGOP server; Be used for record and storage user base teledata; Receive the data call request that palm Fujian server sends, according to the ID of carrying in the data call request, the basic telecommunication data that this user is corresponding are sent to palm Fujian server;
In the present embodiment, the basic telecommunication data comprise: user's communication frequency, note are sent bar number, telephone expenses operating position, interim terminal displacement information etc., and corresponding Data Identification are set in the information that comprises.
In the present embodiment, the VGOP server obtains modes such as making call frequency that the user base teledata can be through consumer positioning, note traffic volume and obtains.
Palm Fujian server; Be used to obtain the user property that needs push, send to individualized knowledge storehouse server and obtain the WAP page request, carry user property; According to the operation end message of storage, the WAP page push that receives to corresponding operation terminal is showed;
According to the WAP renewal of the page strategy that is provided with in advance; If it is reticent confirming user property; Send the data call request to the VGOP server, receive the user base teledata that returns, be sent to data warehouse server; If confirm that user property for active, sends WAP renewal of the page request to data warehouse server;
In the present embodiment, store the user property sign in the server of palm Fujian, user property comprises: silent user and any active ues.
WAP renewal of the page strategy can be set according to actual needs, for example, sets and whenever the WAP page to be upgraded etc. at a distance from January.
User property can be judged according to user's Visitor Logs information, for example, if the user does not have Visitor Logs in the given time, then determines that the user is silent user, otherwise this user is an any active ues.Like this, for any active ues, can carry out the WAP page setup of user individual according to user's Visitor Logs information; And for silent user, also can excavate according to the user base teledata, to satisfy users ' individualized requirement as possible.
Data warehouse server; Be used to write down and store the user capture recorded information that the user browses the WAP page; Filter the user base teledata that receives according to the filtering policy that is provided with in advance,, the user capture recorded information of storage is filtered according to the WAP renewal of the page request that receives; Obtain user behavior data, be sent to palm Fujian database server;
In the present embodiment; The user capture recorded information can comprise: subscriber phone number, type, access time, access modules, preference content and access frequency etc., user behavior data comprises: user behavior trace information, user interest trace information and user time track shaft information etc.
For silent user and any active ues, the information that comprises in the user behavior data is different.
Palm Fujian database server; Be used to receive the user behavior data that data warehouse server sends; Carry out user behavior analysis according to the user behavior trace information that comprises in the user behavior data, user interest trace information and user time track shaft information, obtain the business information that the user pays close attention to, and call the business association tabulation of storage in advance; Obtain the related product information of the business of user's concern, export individualized knowledge storehouse server to;
Individualized knowledge storehouse server is used to store different user attribute corresponding page and presets template, and classification is created the page and preset and want the content displayed element in the template; Receive the information that palm Fujian database server sends; Generation comprises the user individual data of user behavior track, user interest track, user time track shaft and related product; The user individual data that generate are carried out content match according to the content element that the collocation strategy that is provided with in advance and the page preset template; Generate the WAP page,, revise the user property sign of storing in the server of palm Fujian according to the ID that generates the WAP page;
In the present embodiment, the customer service attribute comprises: businesses, student's business and general service, certainly; Also can be provided with as required; Carry out the customer service attribute and divide, can further obtain the relevant Visitor Logs information of user, thereby carry out service propelling targetedly; Increase the view rate that the user browses the WAP page, thereby improve the success rate of service propelling.Because the information that the information user behavior data different and each user that the user behavior data of silent user and any active ues comprises comprises is also different, thereby the WAP page of generation is also different, can satisfy the different demands of different user.
The affiliated module of the customer service that individualized knowledge storehouse server can comprise according to user behavior track and user interest track, pay close attention to the content seniority among brothers and sisters, pay close attention to the relevance business most, pay close attention to data message such as relevance product most; The content element that presets template according to the collocation strategy that is provided with in advance and the page carries out content match; For example; Can carry out content resolution according to the ratio of paying close attention to business 60%, associated services 20%, related product 20%; And carry out content according to the interface difference that the page presets template and generate and be configured in the page and preset in the template; About carrying out the detailed description of content match, specifically can repeat no more at this referring to the correlation technique document.
Run the terminal, be used to receive the WAP page of palm Fujian server push, browse the information of the WAP page.
In the embodiment of the invention; Page generation system can also comprise operation management server; Be used for obtaining the user base teledata from the VGOP server; User base teledata to obtaining sorts, screens, and the customer service attribute according to classification is provided with the user property corresponding page respectively and presets template.
In the practical application; For page generation system can be analyzed according to more user data, to obtain the user individual data after the Accurate Analysis more, the user browses the success rate of the WAP page when further improving service propelling; This page generation system can also comprise third party's business platform server and/or; The BOSS accounting server, wherein
Third party's business platform server; Be used for the cross-platform browsing information of recording user; Data call request according to palm Fujian server sends exports the cross-platform browsing information of user that writes down to data warehouse server and filters with the user capture recorded information;
In the present embodiment; Third party's business platform server is collected the outer platform data; To palm Fujian server open data call, Operational Visit interface and professional anchor point function, the cross-platform browsing information of recording user, thus realize single user's behavior track and business association data parsing.
The BOSS accounting server when being used for to the operation terminal that server carries out operation such as Operational Visit or Operational Visit cancellation in palm Fujian, being carried out corresponding business according to the charging policy that is provided with in advance and is chargeed; Storage user service information and product use information, use information according to user service information and product, set up the business association tabulation, export palm Fujian database server to; The data call request of sending according to palm Fujian server exports the user service information of storage and product use information to data warehouse server and filters with the user capture recorded information.
Further; In order to ensure user information safety, this page generation system can also comprise security server and firewall box, is used for when data interaction is carried out at palm Fujian server and third party's business platform server and operation terminal; Safety verification conducts interviews; And carry out md5-challenge (MD, Message Digest Algorithm) 5 data encryptions, to guarantee user information safety.
Like this; The annexation of each device of this page generation system is: palm Fujian server links to each other with the operation terminal through security server and firewall box; Palm Fujian server links to each other with VGOP server, third party's business platform server and BOSS accounting server respectively through security server and firewall box; Operation management server links to each other with security server and palm Fujian server respectively; Palm Fujian database server links to each other with data warehouse server, individualized knowledge storehouse server and palm Fujian server respectively, and individualized knowledge storehouse server links to each other with palm Fujian database server.
In the practical application, data warehouse server, individualized knowledge storehouse server, palm Fujian server and palm Fujian database server also can be integrated in the physical equipment, for example, and palm Fujian platform.
Fig. 4 is an embodiment of the invention palm Fujian platform software structural representation.Referring to Fig. 4; Carrying platform as intelligent desktop presentation (the WAP page); Comprise: foreground user interface (Portal) module, external interface module (CP Interfaces), CP administration module (CP Support), system's Back Administration Module (Admin Support), data analysis/handling machine people module, SMGP processing module (SMGP Support), short message transceiving module, DBM (DB) and system management control desk (MC) module; Wherein
The foreground subscriber interface module is used to the access interface that the user provides information and application.
In the present embodiment; The user can insert the foreground subscriber interface module through plurality of access modes, for example, and WEB Portal, short message (SM; Short Message) Portal, WAP Portal and interactive voice response (IVR, Interactive Voice Response) Portal etc.
The external interface module is used for carrying out information interaction, information stores forwarding with third party's business platform server, obtains the cross-platform browsing information of user, and provides functions such as statistic and status poll to third party's business platform server.
In the present embodiment, the external interface module is the passage of peripheral system and palm Fujian server communication.Peripheral system comprises that third parties such as content supplier/service provider (CP/SP, Content Provider/Service Provider), customer service system insert the platform of palm Fujian server.
The CP administration module is used to CP and distributes the access number of the account.
In the present embodiment, the CP administration module is the Back Administration Module that provides for CP, is used to each CP and distributes the access number of the account to be used to login the CP administration module.Major function has product submission, the management of product, product content maintenance, statistical report form and complaint handling etc.
System's Back Administration Module is the comprehensive Back Administration Module of palm Fujian platform, and functions such as the setting of platform parameter, CP access-in management, CP product audit, CP examination, comprehensive inquiry, data statistics, data analysis and right assignment are provided for the keeper.
Data analysis/handling machine people module; The data collection, the parsing that are used for third party's business platform server and BOSS accounting server generate user behavior data; And carrying out content match through the content element that presets template with the page, the WAP page of realizing the user individual content generates also and pushes.
The SMGP processing module is used to handle the bottom communication between palm Fujian platform and the Short Message Service Gateway, adopts C and C++ to write.
Short message transceiving module is used to handle the transmitting-receiving of note.
Short message transceiving module has highly reliably, highly concurrent ability, and the intermediate module as upper level applications and SMGP processing module plays the effect of forming a connecting link.
DBM is used to palm Fujian platform the core database support is provided, and high-performance, stores all business datums of palm Fujian platform safely.
System management control desk module is used to the system maintenance personnel management backstage, monitor system performance, the setting of platform parameter, accident alarm, log analysis etc. is provided.
In the embodiment of the invention, palm Fujian platform communicates with outside CP/SP operation system, Short Message Service Gateway system and other external systems.
Fig. 5 is the page generation method schematic flow sheet of the embodiment of the invention based on the WAP platform.Referring to Fig. 5, this flow process comprises:
Based on Fig. 5, the Operational Visit flow process to silent user visit and any active ues describes respectively below.
Fig. 6 is the schematic flow sheet that silent user generates the WAP page for the embodiment of the invention.Referring to Fig. 6, this flow process comprises:
In this step, user property comprises silent user and any active ues, in the given time, for example three months, if the user does not have Visitor Logs, then determine that the user is silent user, otherwise this user is an any active ues.The customer service attribute comprises that businesses, student are professional, three types of general servicies; Can classify according to user's moon call volume and parameter such as the consumption amount of money etc., for example, surpass 500 if every month call volume of user surpasses 300 times, the consumption amount of money; Then be defined as the commercial affairs class; If every month note traffic volume of user surpasses 500, call volume few (for example, being lower than 50 times), carries out mobile phone roaming between winter and summer vacations, then be defined as student's class.
Like this, the corresponding WAP page is set, can realize that the business tine of user individual pushes, and the guiding user carries out corresponding operating according to user property and customer service attribute.For instance, when definite user be commercial affairs type after, can to the user carry out commercial affairs type like the financial and economic news service display; And after definite user is student's class, can carry out showing of student's class to the user like short message service, mobile phone games business and services of roaming.
The page presets information such as the content type that template comprises displaying, affiliated template, display location.
In this step; The basic telecommunication data are provided by the VGOP server; This data owner will be through the making call frequency of consumer positioning; Note send what etc. basic telecommunication information obtain, the purpose of filtering is to delete some information that have nothing to do with the present invention, according to the basic telecommunication data judges service attribute that obtains.The user base teledata that filters and classify also is referred to as user behavior data.
In this step, for instance, the page of the silent user that individualized knowledge storehouse server is stored in advance presets template and comprises commercial template, Stencil for students and common templates.Wherein, commercial contents such as weather station are moved in main configuration in the commercial template, dispose entertainment contents such as short message service, mobile phone games in the Stencil for students.
In the present embodiment, carry commercial affairs type identification information in the information of reception, data warehouse server calls the commercial template of the silent user of storage according to the commercial affairs type identification information that receives, and disposes corresponding commercial this user's of content generation the WAP page for the user.For example; (for example comprise the business of concern in the information that receives; The user pays close attention to the news category business), associated services (for example, the user pays close attention to the sport category news in the news category business) and related product be (for example, in the product column; The user pays close attention to the sport footwear product in the sport category), then carry out content resolution and be configured in the WAP page that generates this user in the commercial template according to the ratio of paying close attention to business 60%, associated services 20%, related product 20%.
In the practical application, needs that can also be different according to the user preset template for the user is provided with the different pages; For example; For commercial template, can the commercial template that satisfy the different user individual demand be set according to user's different needs; Palm Fujian database server carries out user behavior track, user interest track, user time track shaft and related product analysis to each user respectively, carries out personalized content configuration thereby can preset template according to the page of user individual.
Certainly, above-mentioned user base teledata is the data of user before three months; Can not accurately reflect user's individual demand of nearly section time; Thereby, consider effectively to reduce the system handles complexity, can the unified page be set according to the customer service attribute and preset template.
The page presets template and is mainly the personalized WAP content of pages configuration information that draws according to the user behavior track, comprises the positional information that represents of contents such as page module configuration information, content association information, recommended products project information and content.
In this step, the user promptly is the user capture operation that the user browses the WAP page to the operation of palm Fujian server.
In this step, the same day, the object of operation was user's a Visitor Logs track, and the information that comprises can be subscriber phone number, type, Operational Visit time, access modules, preference content, access frequency and access locations etc.
In the practical application, it is silent user that system at first discerns the user, does not promptly visit or the user of no Visitor Logs in the time in stage; Or any active ues; The user that Visitor Logs is promptly arranged, if be silent user, it is preset that system will carry out the content of content moduleization according to the VGOP data; If be any active ues,, carry out the individualized content configuration then according to its operation note in the past.
In this step, information such as content match can be according to user's frequency of operation, interim content of operation and constantly change, thus realize that the dynamic WAP page generates.If individualized knowledge storehouse server stores has this user's the WAP page, the WAP page of then storing with the WAP renewal of the page of current formation.
The content resolution ratio is a systemic presupposition, and 60% concern business is to carry out adaptively according to the passing operation note of user, and 20% associated services is the preset business association ratio of calling system; For example; Through analyzing all user's operating datas of palm Fujian server stage by stage, draw user capture A business after, the B of most possible visit is professional; Thereby draw business association property, get the highest business of the degree of association.20% related product then calls pays close attention to professional corresponding related product tabulation, and for example, the business that the user pays close attention to is a news, then corresponding recommending mobile phone newspaper product.Displaying ratio through professional and product is provided with, and pushes system for the user provides complete content, product.
The interface difference that the page presets template is meant that mainly the bearing capacity of content typesetting mode and content of each content module is different, and like news category five contents altogether, then content configuration is for paying close attention to 3 of news, 1 of related news, 1 of related product; If convenience-for-people type has 10 contents altogether, then content configuration is for paying close attention to 6 of contents, 2 of content association, 2 of related products.
The WAP page generates in personalization server, and palm Fujian server is used for when user capture, the WAP page being called and content configuration.
In this step, for instance, if the user mainly visited last time is the news module, this content is originally at the secondary page, and the user mainly browses the physical culture module news in the news module.Then when user's visit next time, system will rise to the one-level page for it with the news module automatically according to preset content displaying template; And up-to-date sport category news put the top; Then will with the highest business of sport category news relevance, for example entertainment news is presented under the sports news.And several communication service products " mobile phone newspaper " that the sport category news degree of association is the highest are in " you maybe be interested " modules exhibit.
Fig. 7 is the schematic flow sheet that any active ues generates the WAP page for the embodiment of the invention.Referring to Fig. 7, this flow process comprises:
In this step, the WAP white list is stored in WAP gateway.Individualized knowledge storehouse server is mainly stored data, the user trajectory data after the VGOP server is analyzed, so that corresponding configuration of presetting template.If store the subscriber directory number or the phone number at this operation terminal in the server of palm Fujian, can not obtain subscriber directory number through the WAP white list yet.
In this step; User's Operational Visit time, access locations time shaft track content are mainly according to conversion and the basic user preference data of time; The business tine of doing something for the occasion at once pushes; With the systemic presupposition value is main, and it is auxilliary that the user pays close attention to business, carries out corresponding time point according to user's habits and customs of obtaining and carries out service propelling.For example, if the user belongs to commercial affairs type, obtain at its 8 according to user's Visitor Logs track and pay close attention to weather when going out, 18 concerns are had a meal, and then in the time of 8, recommend weather station information, recommend food and drink 12580 information at 18.
In this step, anchor point writes down mainly through position mark is set in document, so that quote.Through the anchor point record, can make visitor's fast browsing to selected position, accelerate information retrieval speed.
Fig. 8 is the schematic flow sheet that embodiment of the invention data warehouse server and palm Fujian database server are resolved data.Referring to Fig. 8, this flow process comprises:
Step 802 through user behavior data identification and historical visit data record queries, is confirmed user's silence or active state.
In this step, as confirm as silent user, then VGOP basic telecommunication data are analyzed coupling, confirm customer service attribute (as: commercial affairs, student, common).Like the user is any active ues, then carries out next step algorithmic match.
Step 803 according to any active ues history access record and the last visit record of storage, is obtained the user and is paid close attention to business and interim concern business for a long time, and obtain user's the major products information of browsing habits information and current focus through comparison.
In this step, the users personal data model is the user individual data.
In this step; The content association of individualized knowledge storehouse server stores is to needs a certain or that some field question is found the solution; The knowledge sheet set of adopting certain or some knowledge representation modes in computer storage, to store, organize, manage and use to interknit; These knowledge sheets comprise the knowwhy relevant with the field, factual data, and the heuristic knowledge that is obtained by expertise is like definition relevant in certain field, theorem and algorithm and common sense knowledge etc.
In this step,, can guarantee that the user can find the content of oneself wanting through correction to the users personal data model.
Fig. 9 carries out the schematic flow sheet of content match for embodiment of the invention individualized knowledge storehouse server.Referring to Fig. 9, this flow process comprises:
In this step; Comprise content-preference information such as customer service module accesses number of times, the visit frequency in the personalized user behavioral data; Like the change of confirming the personalized user behavioral data, upgrade illegal or do not exist, then the notification data warehouse server screens data again.
Step 902 is carried out the coupling of data and content element according to user behavior data, and carries out the arrangement that the user pays close attention to content, content association, related product content.
Step 904 when the user carries out Operational Visit, is called the page that individualized knowledge storehouse server applies mechanically and is preset template, forms the personalized WAP page, is sent to palm Fujian server.
By above-mentioned visible; The page generation system and the page generation method based on the WAP platform of the embodiment of the invention; Through the identification to user property and customer service attribute, utilization user history access record track, short-term are paid close attention to user behavior datas such as content, comprehensive data such as variable data such as time shaft, terminal displacement information and VGOP user base teledata; Transform existing WAP platform structure; The WAP page is carried out the module segmentation, form the WAP page recommendation system that the user pays close attention to content, associated services, related product, and the degree of concern of recommending business tine is dynamically adjusted the WAP page of propelling movement according to the user.Like this, because the WAP page that pushes is relevant with users ' individualized requirement, the probability that the user browses the WAP page increases, thereby has promoted the service propelling success rate.Simultaneously, through the data collection analysis of multi-angle by all kinds of means, promoted the accuracy rate that user preferences is analyzed.And, can under the prerequisite that ensures user information safety, resolve through user data, realize that the user individual data and the page preset the coupling of content element in the template, promoted information to push the integrality of system.In addition; The user is paid close attention to content, content association, related product to carry out ratio and shows; Realize the prompting of content association and the recommendation of related product; Reduced the user WAP content-browsing degree of depth, realized that the user pays close attention to the one-stop experience of information, further strengthened WAP page product and pushed the integrality of system and the success rate that business tine pushes.
The above is merely preferred embodiment of the present invention, is not to be used to limit protection scope of the present invention.All within spirit of the present invention and principle, any modification of being done, be equal to replacement and improvement etc., all should be included within protection scope of the present invention.
Claims (16)
1. page generation system based on WAP WAP platform is characterized in that this system comprises: individualized knowledge storehouse server, palm Fujian server and operation terminal, wherein,
Palm Fujian server; Be used to obtain the user property that needs push, send to individualized knowledge storehouse server and obtain the WAP page request, carry user property; According to the operation end message of storage, the WAP page push that receives to corresponding operation terminal is showed;
Individualized knowledge storehouse server is used to store different user attribute corresponding page and presets template, and classification is created the page and preset and want the content displayed element in the template; And the user individual data that will obtain are in advance carried out content match according to the content element that the collocation strategy and the page preset template; Generate the WAP page; According to the user property that carries in the WAP page request that obtains that receives, the WAP page that this user property is corresponding is sent to palm Fujian server;
Run the terminal, be used to receive the WAP page of palm Fujian server push, browse the information of the WAP page.
2. the system of claim 1 is characterized in that, further comprises: the comprehensive operation platform VGOP of value-added service server, data warehouse server, palm Fujian database server, wherein,
The VGOP server; Be used for record and storage user base teledata; Receive the data call request that palm Fujian server sends, according to the ID of carrying in the data call request, the basic telecommunication data that this user is corresponding are sent to palm Fujian server;
Palm Fujian server; Being further used for the WAP renewal of the page strategy that basis is provided with in advance, is reticent if confirm user property, sends the data call request to the VGOP server; The user base teledata that reception is returned; Be sent to data warehouse server, if confirm that user property for active, sends WAP renewal of the page request to data warehouse server;
Data warehouse server; Be used to write down and store the user capture recorded information that the user browses the WAP page; Filter the user base teledata that receives according to the filtering policy that is provided with in advance,, the user capture recorded information of storage is filtered according to the WAP renewal of the page request that receives; Obtain user behavior data, be sent to palm Fujian database server;
Palm Fujian database server; Be used to receive the user behavior data that data warehouse server sends; Carry out user behavior analysis, obtain the business information that the user pays close attention to, and call the business association tabulation of storage in advance; Obtain the related product information of the business of user's concern, export individualized knowledge storehouse server to;
Individualized knowledge storehouse server; Be further used for receiving the information that palm Fujian database server sends; Generation comprises the user individual data of user behavior track, user interest track, user time track shaft and related product; The content element that the user individual data that generate are preset template according to the collocation strategy that is provided with in advance and the page carries out the WAP page of content match and updated stored; According to the ID of the WAP page that upgrades, revise the user property sign of storing in the server of palm Fujian.
3. system as claimed in claim 2; It is characterized in that; Further comprise: operation management server, be used for obtaining the user base teledata from the VGOP server, the user base teledata that obtains is sorted, screens; Customer service attribute according to classification is provided with the user property corresponding page respectively and presets template.
4. system as claimed in claim 3; It is characterized in that; Further comprise: third party's business platform server; Be used for the cross-platform browsing information of recording user, the data call request according to palm Fujian server sends exports the cross-platform browsing information of user that writes down to data warehouse server and filters with the user capture recorded information.
5. system as claimed in claim 4; It is characterized in that; Further comprise: the BOSS accounting server, when being used for to the operation terminal that server carries out operation such as Operational Visit or Operational Visit cancellation in palm Fujian, carrying out corresponding business according to the charging policy that is provided with in advance and charge; Storage user service information and product use information, use information according to user service information and product, set up the business association tabulation, export palm Fujian database server to; The data call request of sending according to palm Fujian server exports the user service information of storage and product use information to data warehouse server and filters with the user capture recorded information.
6. system as claimed in claim 5; It is characterized in that; Further comprise: security server and/or firewall box; Be used for when data interaction is carried out at palm Fujian server and third party's business platform server and operation terminal, the safety verification that conducts interviews, and mutual data are carried out md5-challenge encrypt.
7. like each described system of claim 1 to 6, it is characterized in that said basic telecommunication data comprise: user's communication frequency, note are sent bar number, telephone expenses operating position and interim terminal displacement information.
8. system as claimed in claim 7 is characterized in that, said user capture recorded information comprises: subscriber phone number, type, access time, access modules, preference content and access frequency.
9. system as claimed in claim 7 is characterized in that, said user behavior data comprises: user behavior trace information, user interest trace information and user time track shaft information.
10. system as claimed in claim 9 is characterized in that, the said collocation strategy that is provided with in advance is for paying close attention to business 60%, associated services 20%, related product 20%.
11. the page generation method based on WAP WAP platform is characterized in that, this method comprises:
Individualized knowledge storehouse server is stored different user attribute corresponding page in advance and is preset template, and classification is created the page and preset and want the content displayed element in the template;
Palm Fujian server obtains the user property that needs propelling movement, sends to individualized knowledge storehouse server and obtains the WAP page request, and user property is carried in this request;
Individualized knowledge storehouse server obtains the user individual data according to obtaining the user property that carries in the WAP page request, and the content element that presets template according to the collocation strategy that is provided with in advance and the page carries out content match, generates the WAP page.
12. method as claimed in claim 11 is characterized in that, the said step of obtaining the user individual data comprises:
Palm Fujian server is according to the WAP renewal of the page strategy that is provided with in advance; If it is reticent confirming user property; Send the data call request to the VGOP server, receive the user base teledata that returns, be sent to data warehouse server; If confirm that user property for active, sends WAP renewal of the page request to data warehouse server;
Data warehouse server record and storage user browse the user capture recorded information of the WAP page; Filter the user base teledata that receives according to the filtering policy that is provided with in advance; According to the WAP renewal of the page request that receives; User capture recorded information to storage is filtered, and obtains user behavior data, is sent to palm Fujian database server;
Palm Fujian database server carries out user behavior analysis according to the user behavior trace information that comprises in the user behavior data, user interest trace information and user time track shaft information; Obtain user service information; And the business association of calling storage is in advance tabulated; Obtain the related product information of customer service, export individualized knowledge storehouse server to;
Individualized knowledge storehouse server receives the information that palm Fujian database server sends, and generates the user individual data that comprise user behavior track, user interest track, user time track shaft and related product.
13. method as claimed in claim 12 is characterized in that, further comprises:, revise the user property sign of storing in the server of palm Fujian according to the ID that generates the WAP page.
14. method as claimed in claim 12 is characterized in that, further comprises:
The data warehouse server recording user is to the operation of palm Fujian server;
Data warehouse server was operated the user in the predefined time and carried out data filter, parsing the same day;
Palm Fujian database analysis forms the affiliated module, the concern content that comprise customer service and ranks, pays close attention to the relevance business most, pays close attention to the user behavior data of relevance product most, and is transferred to individualized knowledge storehouse server, revises user property;
Individualized knowledge storehouse server is professional 60% according to paying close attention to, the ratio of associated services 20%, related product 20% is carried out content resolution, and carries out content according to the interface difference that the page presets template and generate configuration, forms the WAP page.
15. method as claimed in claim 11; It is characterized in that; Further comprise: the WAP page that said user property is corresponding is sent to palm Fujian server, and palm Fujian server is showed said WAP page push to corresponding operation terminal according to the operation end message of storage.
16. method as claimed in claim 15; Whether judges has triggered the time shaft track content that is provided with in advance and has pushed strategy, as meets, then palm Fujian server calls database information; Draw this period corresponding service recommendation list, and list information is sent to data warehouse.
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