CN108021599A - The method and device of page version head is provided - Google Patents
The method and device of page version head is provided Download PDFInfo
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- CN108021599A CN108021599A CN201610997482.1A CN201610997482A CN108021599A CN 108021599 A CN108021599 A CN 108021599A CN 201610997482 A CN201610997482 A CN 201610997482A CN 108021599 A CN108021599 A CN 108021599A
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/957—Browsing optimisation, e.g. caching or content distillation
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- G06—COMPUTING; CALCULATING OR COUNTING
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- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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Abstract
The embodiment of the present application discloses the method and device for providing page version head, wherein, the described method includes：User end to server sends the request of the access target page, the information of related visitor user is carried in the request, so that the server is according to the customized information of the visitor user and the associated version head resources bank of the target pages, determine the related data of version head in the target pages, wherein, the version head resources bank includes at least one edition head resource, and the version head resource is the resource of video type；The page data for the target pages that the server provides is received, including the related data of the version head；The displaying of page version head is carried out according to the related data of the version head.By the embodiment of the present application, be conducive to extend residence time of the user in the page, and improve the repeated accesses rate of user.
Description
Technical field
This application involves page version header processing technology field, more particularly to the method and dress for providing page version head
Put.
Background technology
For sales platform is supplied to the page of user, the more especially page with properties such as homepage, homepages,
Usually the page functionally can be divided into two regions, a part is version head, and another part is for display main body content
Region.Wherein, version head would generally be illustrated in the top of the page, exist with the pattern of horizontal vertically hung scroll, therefore, be also frequently referred to as
" banner ", it mainly plays the role of beautifying the page, sets off page atmosphere by contrast.
In the prior art, the version head typically using picture as the page, the design of version head is also typically to design more express
The element of page main body atmosphere, and version head picture is grouped together into, and be added in the page and be shown.It is but this
The information that version head is passed on to user is fewer, and the mode for setting off atmosphere by contrast also seems more inflexible.
Therefore, the information amount of showing and atmosphere of full page how are lifted, becoming needs those skilled in the art to solve
Technical problem.
The content of the invention
This application provides the method and device for providing page version head, when being conducive to extend resident in the page of user
Between, and improve the repeated accesses rate of user.
This application provides following scheme：
A kind of method that page version head is provided, including：
User end to server sends the request of the access target page, and related visitor user is carried in the request
Information, so that the server is according to the customized information of the visitor user and the associated version head of the target pages
Resources bank, determines the related data of version head in the target pages, wherein, the version head resources bank includes at least one edition head
Resource, the version head resource are the resource of video type；
The page data for the target pages that the server provides is received, including the dependency number of the version head
According to；
The displaying of page version head is carried out according to the related data of the version head.
A kind of method that page version head is provided, including：
Server preserves the associated version head resources bank of target pages, and the version head resources bank includes at least one edition head money
Source, the version head resource are the resource of video type；
When receiving the request of visitor's subscription client access target page, according to the personalization of the visitor user
Information and the version head resources bank, determine the related data of version head in the target pages；
The page data of the target pages is provided, including the related data of the version head, so as to the client
The displaying of page version head is carried out according to the related data of the version head.
A kind of device that page version head is provided, applied to client, including：
Request transmitting unit, for sending the request of the access target page to server, carries relevant in the request
Visitor user information, so as to customized information of the server according to the visitor user and the page object
The associated version head resources bank in face, determines the related data of version head in the target pages, wherein, the version head resources bank includes
At least one edition head resource, the version head resource are the resource of video type；
Page data receiving unit, the page data of the target pages provided for receiving the server, wherein
Include the related data of the version head；
Display unit, for carrying out the displaying of page version head according to the related data of the version head.
A kind of electronic equipment, the electronic equipment include：
Display；
Processor；
Memory, for providing the program of page version head, described program performs such as when reading execution by the processor
Lower operation:The request of the access target page is sent to server, the information of related visitor user is carried in the request,
So that the server is according to the customized information of the visitor user and the associated version head resources bank of the target pages,
Determine the related data of version head in the target pages, wherein, the version head resources bank includes at least one edition head resource, institute
State the resource that version head resource is video type；The page data for the target pages that the server provides is received, wherein wrapping
Include the related data of the version head；The displaying of page version head is carried out according to the related data of the version head.
A kind of device that page version head is provided, applied to server, including：
Resources bank storage unit, for preserving the associated version head resources bank of target pages, the version head resources bank includes
At least one edition head resource, the version head resource are the resource of video type；
Version head related data determination unit, during request for receiving visitor's subscription client access target page,
According to the customized information of the visitor user and the version head resources bank, the correlation of version head in the target pages is determined
Data；
Page data provides unit, for providing the page data of the target pages, including the phase of the version head
Data are closed, so that the client is according to the displaying of the related data progress page version head of the version head.
The specific embodiment provided according to the application, this application discloses following technique effect：
Pass through the embodiment of the present application, it is possible to achieve the page version head of video type, and can also realize and be visited for current
The person of asking user carries out the personalized adjustment of video content, in this way, can preferably set off page by contrast by the dynamic effect of video itself
Face atmosphere, and the version head content that can also be is more rich more lively, and meet the preference of current visitor user, therefore,
It can be conducive to extend residence time of the user in the page, and improve the repeated accesses rate of user.
Certainly, any product for implementing the application does not necessarily require achieving all the advantages described above at the same time.
Brief description of the drawings
In order to illustrate the technical solutions in the embodiments of the present application or in the prior art more clearly, below will be to institute in embodiment
Attached drawing to be used is needed to be briefly described, it should be apparent that, drawings in the following description are only some implementations of the application
Example, for those of ordinary skill in the art, without creative efforts, can also obtain according to these attached drawings
Obtain other attached drawings.
Fig. 1 is the schematic diagram of system architecture provided by the embodiments of the present application；
Fig. 2 is the flow chart of method provided by the embodiments of the present application；
Fig. 3-1 to 3-3 is user interface schematic diagram provided by the embodiments of the present application；
Fig. 4 is the flow chart of another method provided by the embodiments of the present application；
Fig. 5 is the schematic diagram of device provided by the embodiments of the present application；
Fig. 6 is the schematic diagram of another device provided by the embodiments of the present application；
Fig. 7 is the schematic diagram of electronic equipment provided by the embodiments of the present application.
Embodiment
Below in conjunction with the attached drawing in the embodiment of the present application, the technical solution in the embodiment of the present application is carried out clear, complete
Site preparation describes, it is clear that described embodiments are only a part of embodiments of the present application, instead of all the embodiments.It is based on
Embodiment in the application, those of ordinary skill in the art's all other embodiments obtained, belong to the application protection
Scope.
In the embodiment of the present application, the page version head of video-type can be provided, and can also be according to visitor user's
Customized information carries out individual cultivation to version head, in this way, can have dynamic bandwagon effect due to video, can be with
Preferably set off page atmosphere by contrast, and the content shown can also more horn of plenty, lively, the characteristics of in conjunction with individual cultivation,
Be conducive to extend the time that user is resident in the page, be also beneficial to the repeated accesses frequency of the lifting page, improve data object
The exposure rate of information.
During specific implementation, for system architecture angle, reference can be made to Fig. 1, can specifically include server end and client
Two parts are held, wherein, server end is mainly used for preserving the data such as the relevant video information of version, and is receiving access request
When, determined to be actually needed the version head data of displaying according to the customized information of user, client is then mainly used for according to server
The data that end provides carry out page presentation, and the interactive operation with user.
Describe in detail below to concrete implementation scheme.
Embodiment one
Referring to Fig. 2, which provides a kind of method for providing page version head from the angle of server first, specifically
, this method may comprise steps of：
S201：Server preserves the associated version head resources bank of target pages, and the version head resources bank includes at least one
Version head resource, the version head resource are the resource of video type；
Wherein, target webpage can be the client homepage of sales platform, the homepage in certain " movable meeting-place ", certain vertical channel
Homepage, etc..In the embodiment of the present application, the content of the version head displaying of webpage can be one section of video, for this reason, in server
This version head resource can be preserved, also, in order to realize the personalization for different user, server is directed to same target pages
The version head resource of preservation can have at least one.Wherein, in the case where saving multiple editions head resources, can also preset
The user's characteristic information that each version head resource is applicable in, user characteristics here can refer to the base attribute feature of user, wrap
Include gender, age, occupation etc..In this way, can be according to the feature of specific visitor user, to select suitable version head money
Source.Alternatively, in the embodiment of the present application, can also there is an another situation, namely version head resource can be it is same, still,
It can realize that version head resource inside points content can configure, the personalization for different user is realized with this.For example, first can be with
Obtain one section of video, each content frame can be mainly nature, places of cultural interest etc., for setting off webpage atmosphere by contrast, at the same time it can also
The video interpolation enters some frames, these frames can include preset background parts, and data object part to be configured, pass through
This data object part to be configured, to realize the personalization for different access person user.That is, this version head money
The corresponding video in source shares N frames, and wherein M frames are the scene video for setting off webpage atmosphere by contrast taken in advance, carry out P wherein reserving
Frame (P=N-M), this P frame can be interspersed in N frames, and the good background of designed in advance, and sky, which reserves, comes main scenic spot domain for being inserted into individual character
Change data object information.
That is, the version head resource preserved in server, can be multiple complete videos, each video can be straight
Connect and be shown as version head, alternatively, a video can also be only corresponded to, but the partial content in the video can be according to visit
The customized information of the person of asking user is configured.
S202：When receiving the request of visitor's subscription client access target page, according to the visitor user's
Customized information and the version head resources bank, determine the related data of version head in the target pages；
In the case where having pre-saved foregoing version head resource, it is possible to the version head of video type is provided for webpage, with regarding
The characteristics of frequency resource is peculiar, preferably sets off webpage atmosphere by contrast.Specifically, visitor user can pass through the initiation pair of its client
The request of target pages, correspondingly, the request can be submitted to server by client, in this way, server can receive
To client access request when, according to the customized information of the visitor user and the version head resources bank, determine institute
The related data of version head in target pages is stated, this related data is used for the specific of version head and shows.
Wherein, specifically in definite version head related data, the difference of the version head resource preserved according to server end, Ke Yijin
The different processing of row.Specifically, if the version head resources bank of server end includes multiple editions head resources, each version head resource pair
Answer the user characteristics of each self application, then, can be according to the feature of current visitor user specifically when determining above-mentioned related data
Information, selects the target version head resource being consistent with the characteristic information of the current visitor user from the version head resources bank,
And the related data of version head in the target pages is determined according to the target version head resource.For example, current visitor user is man
Property, then suitable for version head resource A, and then, it is based on version head data of video A generation current web pages, etc..
Certainly, user's characteristic information generally includes multiple dimensions, including gender, age, occupation etc., therefore, specific
When realizing, the various property values being likely to occur in above-mentioned dimension can be combined by the video preserved in version head resources bank, be protected
Deposit various property values and combine corresponding video, for example, the information preserved in version head resources bank can be as shown in table 1：
Table 1
| Numbering | Video | Gender | Age | Occupation |
| 1 | Video 1 | Male | 15 to 20 years old | Student |
| 2 | Video 2 | Male | 20 to 25 years old | White collar |
| 3 | Video 3 | Male | 25 to 30 years old | IT |
| 4 | Video 4 | Women | 30 to 35 years old | Housewife |
| …… | …… | …… | …… | …… |
Certainly, various possible number of combinations can be relatively more, including user characteristics dimension can also be not merely including upper
State several, do not enumerated in above-mentioned table 1.After the request of visitor user is received, visitor can be determined first
Characteristic value of the user in each dimension, then, then combines with the user characteristics value that each entry in database is applicable in and is compared,
By corresponding video in match entry, as the video that can be shown in current web page.For example, current visitor uses
Family is male, and the age is 23 years old, and occupation is IT engineer, then it is video 3 that can determine applicable video, accordingly, it is possible to
According to the video 3, corresponding version head data are generated.
Alternatively, under another implementation, in order to save memory space, the number of videos for needing to preserve also is reduced, also
Corresponding version head resource in each dimension can be respectively preserved in version head resources bank, that is to say, that in version head resources bank
The information of preservation can be as shown in table 2：
Table 2
| Numbering | Video | User characteristics |
| 1 | Video 1 | Male |
| 2 | Video 2 | Women |
| 3 | Video 3 | 15 to 20 years old |
| 4 | Video 4 | 20 to 25 years old |
| 5 | Video 5 | IT |
| …… | …… | …… |
At this point it is possible to the characteristic value for current visitor user in each dimension, respectively from above-mentioned version head resources bank
In select a corresponding video, it is then possible to the corresponding video of the multiple target version head resource is spliced, synthesize
For a long video, the related data of version head in the target pages is determined further according to the video after synthesis afterwards.For example, certain is used
Family is 23 years old for men age, and occupation is IT engineer, then video 1, video 4 can be selected from version head database and is regarded
Frequently 5, then, above-mentioned video is spliced, forms a long video, and specific version head is generated according to the video of the length
Data.
If the version head resource preserved in version head database for a page only has one, and partial information therein needs
To be configured according to the customized information of user, that is to say, that the corresponding video of the version head resource is in the following manner
Generation：One frame of insertion or multiple image, institute in preset video (for example, prerecording good nature, places of cultural interest etc.)
Stating the image of insertion includes background area and data object display area, wherein, in the version head resources bank, the number
It is sky according to object display area.In this case it is also possible to a set of data objects is associated for current page in advance, in this way,
, can be first according to the information of current visitor user from preset data pair after the request of current visitor user is received
As selection target data object in set, the information of the target data objects is then inserted into institute (including representative picture etc.)
Data object display area is stated, further according to the video of insertion target data objects information, determines version head in the target pages
Related data.It should be noted that on the data object information being specifically inserted into picture frame, data pair can be preassigned
As the information such as representative picture of each data object in set, and preserved in the server, alternatively, in another implementation
Under, since data object detail information storehouse would generally be preserved in server, wherein multiple dimensions on data object can be included
On detail information, therefore, after target data objects are determined, can also from this data object information storehouse, extract close
In the relevant information of the target data objects, including picture, title, profit point information etc..
Wherein, specifically in the information according to current visitor user from preset set of data objects selection target data
During object, there can be various ways.Such as can be current visitor user definite first in data pair under one way in which
As the personalization preferences information in terms of selection, then, according to the personalization preferences information from preset set of data objects
Selection target data object.Wherein, personalization preferences information of the user in terms of data object selection can sold according to it
Historical operation behavior record in platform is obtained, including historical viewings record, purchaser record, the note of addition " shopping cart "
Record, the record for adding " collection ", etc..Wherein, it will usually there is special server to carry out to user individual preference information
Statistics, therefore, in the embodiment of the present application can directly use the statistical result in these servers, I will not elaborate.
Under another way, if personalization preferences of the current visitor user in terms of data object selection can not be determined
Information (for example, it may be possible to being new user etc.), then can determine with the relevant targeted customer of current visitor user, it is then determined that institute
Personalization preferences information of the targeted customer in terms of data object selection is stated, it is corresponding personalized inclined further according to the targeted customer
Good information selection target data object from preset set of data objects.Wherein, it is so-called related to current visitor user
Targeted customer can include：There is the targeted customer of friend relation with current visitor user.Alternatively, it can also include with working as
The targeted customer of geographical location in the range of preset distance where preceding visitor, etc..Wherein, on good between user
Friendly relation information, can be inquired about in the server, and on the position relationship information between user, then it can pass through acquisition
The location information of terminal device where client positions to obtain, including by GPS (global positioning system), alternatively, passing through nothing
Line LAN is positioned, if for example, the terminal device of two client associates is connected by same WLAN account
To internet, then since the signal cover of WLAN devices is than relatively limited, it is possible thereby to prove between the two away from
Defection is closer, because all without departing from signal cover of same WLAN devices, etc..
In this manner, since in version head resources bank, the corresponding version head resource video of a page can only have one,
Therefore, memory space can be greatlyd save.Also, due to being that some frames are inserted into the video prerecorded, and wherein
Data object information can also be inserted into, so so that version head is also provided with one in addition to having the function that to set off page atmosphere by contrast
The fixed effect for showing data object information so that data object information obtains new exposure approach, and also so that version head letter
It is lively to cease more horn of plenty.Certainly, in this case, the video content prerecorded usually can be with landscapes such as nature, humanities
Based on, that is, during the landscapes such as this nature, humanity are played, being interspersed with broadcasting, some show data object
The image of information, in this way, this image can be easier to cause user's note that also, the data object information in these images
It is to be determined according to the personalization preferences information of user again, therefore, is more advantageous to improving residence time of the user in the page, makes
More chances for exposure can also be obtained by obtaining data object information etc. shown in page body matter region.
S203：The page data of the target pages is provided, including the related data of the version head, so as to the visitor
Family end carries out the displaying of page version head according to the related data of the version head.
After page version head data are determined, it is possible to the page data of target pages is provided for client, wherein can
To include the related data of version head, in this way, client is after above-mentioned data are received, it is possible to according to the related data of the version head
Carry out the displaying of page version head.For example, as shown in figure 3-1, part shown in therein 301 is the version head of the page, also, wherein
Illustrating the image at T1 moment in video, shown in 302 parts in Fig. 3-2 is also the version head in the same page, there is shown with
The image at T2 moment in video.In the case of being inserted into some picture frames with data object information in video, this
The picture frame of kind insertion can be as shown in Fig. 3-3, wherein the content shown in 303 can be according to current visitor user
The pictorial information for the data object that property information is determined.
In short, pass through the embodiment of the present application, it is possible to achieve the page version head of video type, and can also realize to be directed to and work as
Preceding visitor user carries out the personalized adjustment of video content, in this way, can preferably be dried by the dynamic effect of video itself
Page atmosphere is held in the palm, and the version head content that can also be is more rich more lively, and meet the preference of current visitor user, because
This, can be conducive to extend residence time of the user in the page, and improve the repeated accesses rate of user.
Embodiment two
The embodiment two is introduction corresponding with embodiment one, being carried out from client angle.Referring to Fig. 4, the implementation
Example two provides a kind of method for providing page version head, and this method may comprise steps of：
S401：User end to server sends the request of the access target page, and related access is carried in the request
The information of person user, so that the server is associated according to the customized information of the visitor user and the target pages
Version head resources bank, determine the related data of version head in the target pages, wherein, the version head resources bank includes at least one
A edition head resource, the version head resource are the resource of video type；
During specific implementation, multiple editions head resources can be included in the version head resources bank, each version head resource is corresponding with suitable
User's characteristic information；At this time, the related data of the version head determines in the following manner：
According to the characteristic information of current visitor user, selection and current visitor use from the version head resources bank
The target version head resource that the characteristic information at family is consistent, and determine according to the target version head resource phase of version head in the target pages
Close data.
Alternatively, under another implementation, the corresponding video of the version head resource generates in the following manner：Preset
Video in be inserted into a frame or multiple image, the image of the insertion includes background area and data object show area
Domain, wherein, in the version head resources bank, the data object display area is sky；
At this time, the related data of the version head can determine in the following manner：
According to the information of current visitor user from preset set of data objects selection target data object；
The information of the target data objects is inserted into the data object display area；
According to the video of insertion target data objects information, the related data of version head in the target pages is determined.
S402：The page data for the target pages that the server provides is received, including the phase of the version head
Close data；
S403：The displaying of page version head is carried out according to the related data of the version head.
Due to the embodiment two be it is corresponding with embodiment one, relevant specific implementation may refer to embodiment
Record in one, which is not described herein again.
Corresponding with the method that embodiment one provides, the embodiment of the present application additionally provides a kind of dress for providing page version head
Put, which is applied to server, and referring to Fig. 5, which can include：
Resources bank storage unit 501, for preserving the associated version head resources bank of target pages, is wrapped in the version head resources bank
At least one edition head resource is included, the version head resource is the resource of video type；
Version head related data determination unit 502, for receiving the request of visitor's subscription client access target page
When, according to the customized information of the visitor user and the version head resources bank, determine version head in the target pages
Related data；
Page data provides unit 503, for providing the page data of the target pages, including the version head
Related data, so that the client is according to the displaying of the related data progress page version head of the version head.
Wherein, the version head resources bank includes multiple editions head resources, and it is special that each version head resource is corresponding with applicable user
Reference ceases；
The version head related data determination unit specifically can be used for：
According to the characteristic information of current visitor user, selection and current visitor use from the version head resources bank
The target version head resource that the characteristic information at family is consistent, and determine according to the target version head resource phase of version head in the target pages
Close data.
Wherein, the target version head resource is multiple that the version head related data determination unit specifically can be used for：
The corresponding video of the multiple target version head resource is spliced, a video is synthesized, after synthesis
Video determines the related data of version head in the target pages.
Wherein, the user's characteristic information includes the base attribute information of user.
Under another implementation, the corresponding video of the version head resource generates in the following manner：Regarded in preset
A frame or multiple image are inserted into frequency, the image of the insertion includes background area and data object display area, its
In, in the version head resources bank, the data object display area is sky；
The version head related data determination unit specifically can be with：
Data object selects subelement, for the information according to current visitor user from preset set of data objects
Selection target data object；
Subelement is inserted into, for the information of the target data objects to be inserted into the data object display area；
Data determination subelement, for the video according to insertion target data objects information, determines in the target pages
The related data of version head.
Wherein, the data object selection subelement can specifically include：
Preference information determination subelement, for determining personalization of the current visitor user in terms of data object selection partially
Good information；
First choice subelement, for selecting mesh from preset set of data objects according to the personalization preferences information
Mark data object.
Alternatively, data object selection subelement can also specifically include：
Targeted customer's determination subelement, for determining and the relevant targeted customer of current visitor user；
Targeted customer's preference information determination subelement, for determining of the targeted customer in terms of data object selection
Property preference information；
Second selection subelement, for according to the corresponding personalization preferences information of the targeted customer from preset data pair
As selection target data object in set.
Wherein, it is described to include with the relevant targeted customer of current visitor user：There is good friend with current visitor user
The targeted customer of relation.
Alternatively, described include with the relevant targeted customer of current visitor user：With the geographical position where current visitor
Put the targeted customer in the range of preset distance.
Corresponding with embodiment two, the embodiment of the present application additionally provides a kind of device for providing page version head, which should
For client, referring to Fig. 6, which can specifically include：
Request transmitting unit 601, for sending the request of the access target page to server, carries related in the request
The information of the visitor user of connection, so as to customized information of the server according to the visitor user and the target
The associated version head resources bank of the page, determines the related data of version head in the target pages, wherein, wrapped in the version head resources bank
At least one edition head resource is included, the version head resource is the resource of video type；
Page data receiving unit 602, the page data of the target pages provided for receiving the server, its
Include the related data of the version head；
Display unit 603, for carrying out the displaying of page version head according to the related data of the version head.
Under a kind of concrete implementation mode, the version head resources bank includes multiple editions head resources, each version head resource
It is corresponding with applicable user's characteristic information；The related data of the version head determines in the following manner：
According to the characteristic information of current visitor user, selection and current visitor use from the version head resources bank
The target version head resource that the characteristic information at family is consistent, and determine according to the target version head resource phase of version head in the target pages
Close data.
Alternatively, under another implementation, the corresponding video of the version head resource generates in the following manner：Preset
Video in be inserted into a frame or multiple image, the image of the insertion includes background area and data object show area
Domain, wherein, in the version head resources bank, the data object display area is sky；
The related data of the version head determines in the following manner：
According to the information of current visitor user from preset set of data objects selection target data object；
The information of the target data objects is inserted into the data object display area；
According to the video of insertion target data objects information, the related data of version head in the target pages is determined.
Corresponding with above device, the embodiment of the present application additionally provides a kind of electronic equipment, and referring to Fig. 7, the electronics is set
It is standby to include：
Display 701；
Processor 702；
Memory 703, for providing the program of page version head, described program is held when reading execution by the processor
The following operation of row:The request of the access target page is sent to server, carries related visitor user's in the request
Information, so that the server is provided according to the customized information of the visitor user and the associated version head of the target pages
Source storehouse, determines the related data of version head in the target pages, wherein, the version head resources bank includes at least one edition head money
Source, the version head resource are the resource of video type；The page data for the target pages that the server provides is received, its
Include the related data of the version head；The displaying of page version head is carried out according to the related data of the version head.
As seen through the above description of the embodiments, those skilled in the art can be understood that the application can
Realized by the mode of software plus required general hardware platform.Based on such understanding, the technical solution essence of the application
On the part that contributes in other words to the prior art can be embodied in the form of software product, the computer software product
It can be stored in storage medium, such as ROM/RAM, magnetic disc, CD, including some instructions are used so that a computer equipment
(can be personal computer, server, either network equipment etc.) performs some of each embodiment of the application or embodiment
Method described in part.
Each embodiment in this specification is described by the way of progressive, identical similar portion between each embodiment
Divide mutually referring to what each embodiment stressed is the difference with other embodiment.Especially for system or
For system embodiment, since it is substantially similar to embodiment of the method, so describing fairly simple, related part is referring to method
The part explanation of embodiment.System and system embodiment described above is only schematical, wherein the conduct
The unit that separating component illustrates may or may not be it is physically separate, can be as the component that unit is shown or
Person may not be physical location, you can with positioned at a place, or can also be distributed in multiple network unit.Can root
Factually border needs to select some or all of module therein realize the purpose of this embodiment scheme.Ordinary skill
Personnel are without creative efforts, you can to understand and implement.
Above to the method and device of offer page version head provided herein, it is described in detail, herein should
The principle and embodiment of the application are set forth with specific case, the explanation of above example is only intended to help to manage
Solve the present processes and its core concept；Meanwhile for those of ordinary skill in the art, according to the thought of the application,
There will be changes in embodiment and application range.In conclusion this specification content should not be construed as to this Shen
Limitation please.
Claims (15)
- A kind of 1. method that page version head is provided, it is characterised in that including：User end to server sends the request of the access target page, and the letter of related visitor user is carried in the request Breath, so that the server is according to the customized information of the visitor user and the associated version head resource of the target pages Storehouse, determines the related data of version head in the target pages, wherein, the version head resources bank includes at least one edition head money Source, the version head resource are the resource of video type；The page data for the target pages that the server provides is received, including the related data of the version head；The displaying of page version head is carried out according to the related data of the version head.
- 2. according to the method described in claim 1, it is characterized in that, the version head resources bank includes multiple editions head resources, often A edition head resource is corresponding with applicable user's characteristic information；The related data of the version head determines in the following manner：According to the characteristic information of current visitor user, selection is with the current visitor user's from the version head resources bank The target version head resource that characteristic information is consistent, and determine according to the target version head resource dependency number of version head in the target pages According to.
- 3. according to the method described in claim 1, it is characterized in that, the corresponding video of the version head resource is given birth in the following manner Into：A frame or multiple image are inserted into preset video, the image of the insertion includes background area and data pair As display area, wherein, in the version head resources bank, the data object display area is sky；The related data of the version head determines in the following manner：According to the information of current visitor user from preset set of data objects selection target data object；The information of the target data objects is inserted into the data object display area；According to the video of insertion target data objects information, the related data of version head in the target pages is determined.
- A kind of 4. method that page version head is provided, it is characterised in that including：Server preserves the associated version head resources bank of target pages, and the version head resources bank includes at least one edition head resource, The version head resource is the resource of video type；When receiving the request of visitor's subscription client access target page, according to the customized information of the visitor user And the version head resources bank, determine the related data of version head in the target pages；The page data of the target pages is provided, including the related data of the version head, so as to the client according to The related data of the version head carries out the displaying of page version head.
- 5. according to the method described in claim 4, it is characterized in that, the version head resources bank includes multiple editions head resources, often A edition head resource is corresponding with applicable user's characteristic information；The related data for determining version head in the target pages, including：According to the characteristic information of current visitor user, selection is with the current visitor user's from the version head resources bank The target version head resource that characteristic information is consistent, and determine according to the target version head resource dependency number of version head in the target pages According to.
- 6. according to the method described in claim 5, it is characterized in that, the target version head resource to be multiple, it is described according to the mesh Mark version head resource determines the related data of version head in the target pages, including：The corresponding video of the multiple target version head resource is spliced, synthesizes a video；The related data of version head in the target pages is determined according to the video after synthesis.
- 7. according to the method described in claim 5, it is characterized in that, the base attribute that the user's characteristic information includes user is believed Breath.
- 8. according to the method described in claim 4, it is characterized in that, the corresponding video of the version head resource is given birth in the following manner Into：A frame or multiple image are inserted into preset video, the image of the insertion includes background area and data pair As display area, wherein, in the version head resources bank, the data object display area is sky；The related data for determining version head in the target pages, including：According to the information of current visitor user from preset set of data objects selection target data object；The information of the target data objects is inserted into the data object display area；According to the video of insertion target data objects information, the related data of version head in the target pages is determined.
- 9. according to the method described in claim 8, it is characterized in that, the information according to current visitor user is from preset Selection target data object in set of data objects, including：Determine personalization preferences information of the current visitor user in terms of data object selection；According to the personalization preferences information from preset set of data objects selection target data object.
- 10. according to the method described in claim 8, it is characterized in that, the information according to current visitor user is from preset Set of data objects in selection target data object, including：Determine and the relevant targeted customer of current visitor user；Determine personalization preferences information of the targeted customer in terms of data object selection；According to the corresponding personalization preferences information of targeted customer selection target data pair from preset set of data objects As.
- 11. the according to the method described in claim 8, it is characterized in that, described and relevant targeted customer of current visitor user Including：There is the targeted customer of friend relation with current visitor user.
- 12. the according to the method described in claim 8, it is characterized in that, described and relevant targeted customer of current visitor user Including：With targeted customer of the geographical location where current visitor in the range of preset distance.
- A kind of 13. device that page version head is provided, it is characterised in that applied to client, including：Request transmitting unit, for sending the request of the access target page to server, carries related visit in the request The information of the person of asking user, so that the server is closed according to the customized information of the visitor user and the target pages The version head resources bank of connection, determines the related data of version head in the target pages, wherein, the version head resources bank is included at least One version head resource, the version head resource are the resource of video type；Page data receiving unit, the page data of the target pages provided for receiving the server, including The related data of the version head；Display unit, for carrying out the displaying of page version head according to the related data of the version head.
- 14. a kind of electronic equipment, it is characterised in that the electronic equipment includes：Display；Processor；Memory, for providing the program of page version head, described program performs following behaviour when reading execution by the processor Make:The request of the access target page is sent to server, the information of related visitor user is carried in the request, so as to The server is determined according to the customized information of the visitor user and the associated version head resources bank of the target pages The related data of version head in the target pages, wherein, the version head resources bank includes at least one edition head resource, the version Head resource is the resource of video type；The page data for the target pages that the server provides is received, including institute State the related data of version head；The displaying of page version head is carried out according to the related data of the version head.
- A kind of 15. device that page version head is provided, it is characterised in that applied to server, including：Resources bank storage unit, for preserving the associated version head resources bank of target pages, the version head resources bank is included at least One version head resource, the version head resource are the resource of video type；Version head related data determination unit, during request for receiving visitor's subscription client access target page, according to The customized information of the visitor user and the version head resources bank, determine the dependency number of version head in the target pages According to；Page data provides unit, for providing the page data of the target pages, including the dependency number of the version head According to so that the client is according to the displaying of the related data progress page version head of the version head.
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