CN108021599B - Method and device for providing page version header - Google Patents
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- CN108021599B CN108021599B CN201610997482.1A CN201610997482A CN108021599B CN 108021599 B CN108021599 B CN 108021599B CN 201610997482 A CN201610997482 A CN 201610997482A CN 108021599 B CN108021599 B CN 108021599B
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Abstract
The embodiment of the application discloses a method and a device for providing a page version head, wherein the method comprises the following steps: a client sends a request for accessing a target page to a server, wherein the request carries information of an associated visitor user, so that the server determines related data of a format header in the target page according to personalized information of the visitor user and a format header resource library associated with the target page, wherein the format header resource library comprises at least one format header resource, and the format header resource is a video type resource; receiving page data of the target page provided by the server, wherein the page data comprises related data of the version header; and displaying the page format head according to the related data of the format head. By the method and the device, the residence time of the user in the page can be prolonged, and the repeated access rate of the user can be improved.
Description
Technical Field
The present application relates to the field of a page layout header information processing technology, and in particular, to a method and an apparatus for providing a page layout header.
Background
For the pages provided by the sales platform to the user, especially some pages with properties of home pages, etc., the pages can be divided into two areas, one area is the edition header, and the other area is the area for displaying the main content. Among them, the plate head is usually displayed on the top of the page, and exists in a transverse banner style, so it is also often called as "banner", which mainly plays a role in beautifying the page and setting off the page atmosphere.
In the prior art, a picture is usually used as a format head of a page, and the format head design also usually designs elements capable of expressing atmosphere of a page main body, and the elements are combined together to form a format head picture and added into the page for display. However, the information that such a plate head conveys to the user is relatively small, and the way of putting out the atmosphere is also relatively rigid.
Therefore, how to increase the information display amount and atmosphere of the whole page becomes a technical problem to be solved by those skilled in the art.
Disclosure of Invention
The application provides a method and a device for providing a page version header, which are beneficial to prolonging the residence time of a user in a page and improving the repeated access rate of the user.
The application provides the following scheme:
a method of providing a pagehead comprising:
a client sends a request for accessing a target page to a server, wherein the request carries information of an associated visitor user, so that the server determines related data of a format header in the target page according to personalized information of the visitor user and a format header resource library associated with the target page, wherein the format header resource library comprises at least one format header resource, and the format header resource is a video type resource;
receiving page data of the target page provided by the server, wherein the page data comprises related data of the version header;
and displaying the page format head according to the related data of the format head.
A method of providing a pagehead comprising:
the method comprises the steps that a server stores a format head resource library related to a target page, wherein the format head resource library comprises at least one format head resource, and the format head resource is a video type resource;
when a request of a visitor user client for accessing a target page is received, relevant data of a layout header in the target page is determined according to the personalized information of the visitor user and the layout header resource library;
and providing page data of the target page, wherein the page data comprises the related data of the version head, so that the client can display the page version head according to the related data of the version head.
An apparatus for providing a pagehead, applied to a client, comprises:
a request sending unit, configured to send a request for accessing a target page to a server, where the request carries information of an associated visitor user, so that the server determines related data of a title in the target page according to personalized information of the visitor user and a title resource library associated with the target page, where the title resource library includes at least one title resource, and the title resource is a video-type resource;
a page data receiving unit, configured to receive page data of the target page provided by the server, where the page data includes related data of the version header;
and the display unit is used for displaying the page format head according to the related data of the format head.
An electronic device, the electronic device comprising:
a display;
a processor;
the storage is used for providing a program of a page edition head, and the program executes the following operations when being read and executed by the processor, wherein the request for accessing a target page is sent to a server, and the request carries information of an associated visitor user, so that the server determines related data of the edition head in the target page according to personalized information of the visitor user and an edition head resource library associated with the target page, wherein the edition head resource library comprises at least one edition head resource which is a video type resource; receiving page data of the target page provided by the server, wherein the page data comprises related data of the version header; and displaying the page format head according to the related data of the format head.
An apparatus for providing a pagehead, applied to a server, comprises:
the resource library storage unit is used for storing a format head resource library associated with a target page, wherein the format head resource library comprises at least one format head resource, and the format head resource is a video type resource;
the device comprises a format head related data determining unit, a format head related data determining unit and a format head related data determining unit, wherein the format head related data determining unit is used for determining related data of a format head in a target page according to personalized information of an accessor user and a format head resource library when receiving a request of an accessor user client for accessing the target page;
and the page data providing unit is used for providing page data of the target page, wherein the page data comprises the related data of the version head, so that the client can display the page version head according to the related data of the version head.
According to the specific embodiments provided by the application, the application discloses the following technical effects:
through the embodiment of the application, the page format head of the video type can be realized, and the personalized adjustment of the video content for the current visitor user can also be realized, so that the page atmosphere can be well set off through the dynamic effect of the video, the format head content can be richer and more vivid, and the preference of the current visitor user is met, therefore, the method and the device can be beneficial to prolonging the residence time of the user in the page, and improving the repeated access rate of the user.
Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;
FIG. 2 is a flow chart of a method provided by an embodiment of the present application;
3-1 through 3-3 are schematic diagrams of user interfaces provided by embodiments of the present application;
FIG. 4 is a flow chart of another method provided by embodiments of the present application;
FIG. 5 is a schematic view of an apparatus provided by an embodiment of the present application;
FIG. 6 is a schematic view of another apparatus provided in embodiments of the present application;
fig. 7 is a schematic diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
In the embodiment of the application, a video type page version head can be provided, and the version head can be personalized according to personalized information of a visitor user, so that the video has a dynamic display effect, the page atmosphere can be better highlighted, the displayed content can be richer and more vivid, and the characteristics of personalized configuration are combined, so that the residence time of the user in the page can be prolonged, the repeated access frequency of the page can be improved, and the exposure rate of data object information can be improved.
In specific implementation, from the perspective of system architecture, as shown in fig. 1, the system may specifically include a server and a client, where the server is mainly used to store data such as video information related to a format header, and when receiving an access request, determines format header data that needs to be displayed actually according to personalized information of a user, and the client is mainly used to perform page display according to data provided by the server and perform interaction operation with the user.
Specific implementations are described in detail below.
Example one
Referring to fig. 2, the embodiment first provides a method for providing a pagehead from the perspective of a server, and specifically, the method may include the following steps:
s201: the method comprises the steps that a server stores a format head resource library related to a target page, wherein the format head resource library comprises at least one format head resource, and the format head resource is a video type resource;
the target web page may be a client top page of the sales platform, a top page of an "event venue", a top page of a vertical channel, and so on. In the embodiment of the application, the content displayed by the top of the webpage can be a video segment, for this reason, the server can store the top of the type resource, and for realizing personalization for different users, the server can store at least one top of the type resource for the same target page. Under the condition that a plurality of banners are saved, user characteristic information applicable to each banner resource can be preset, wherein the user characteristic can refer to basic attribute characteristics of a user, including gender, age, occupation and the like. In this way, the appropriate bang-header resource can be selected based on the characteristics of the particular visitor user. Or, in the embodiment of the present application, there may be another case, that is, the same banquet resource may be used, but it may be implemented that partial content in the banquet resource is configurable, so as to implement personalization for different users. For example, a video may be obtained first, each frame may be mainly natural, human landscape, etc. for setting off the atmosphere of the web page, and at the same time, some frames may be inserted into the video, and these frames may include a preset background part and a data object part to be configured, and through this data object part to be configured, personalization for different visitor users is realized. That is to say, the video corresponding to the format head resource has N frames in total, where M frames are scene videos shot in advance for creating the atmosphere of the web page, and a P frame (P is N-M) is set aside, and the P frame can be interspersed in the N frames, and a background is designed in advance, and a main scene area is set aside for inserting personalized data object information.
That is to say, the format header resource stored in the server may be a plurality of complete videos, each of which may be directly displayed as a format header, or may correspond to only one video, but part of the content in the video may be configured according to the personalized information of the visitor user.
S202: when a request of a visitor user client for accessing a target page is received, determining related data of a format header in the target page according to the personalized information of the visitor user and the format header resource library;
under the condition that the format head resources are stored in advance, video type format heads can be provided for the webpage, and the webpage atmosphere is better set off by using the specific characteristics of the video resources. Specifically, the visitor user may initiate a request for the target page through the client, and accordingly, the client may submit the request to the server, so that the server may determine relevant data of the format header in the target page according to the personalized information of the visitor user and the format header repository when receiving the access request of the client, where the relevant data is used for specifically displaying the format header.
Specifically, when determining the format head related data, different processing may be performed according to different format head resources stored by the server. Specifically, if the format head resource library of the server includes a plurality of format head resources, and each format head resource corresponds to a respective applicable user characteristic, when the related data is determined, a target format head resource conforming to the characteristic information of the current visitor user may be selected from the format head resource library according to the characteristic information of the current visitor user, and the related data of the format head in the target page is determined according to the target format head resource. For example, if the current visitor user is a male, the method is applied to the source a, and then the source data of the current webpage is generated based on the video a, and so on.
Of course, the user feature information generally includes multiple dimensions, including gender, age, occupation, and so on, and therefore, in a specific implementation, the video stored in the format head repository may combine various attribute values that may appear in the dimensions, and store various attribute values to combine corresponding videos, for example, the information stored in the format head repository may be as shown in table 1:
TABLE 1
| Numbering | Video | Sex | Age (age) | Occupation of the world |
| 1 | Video 1 | Male sex | 15 to 20Year of old people | Student's desk |
| 2 | Video 2 | Male sex | 20 to 25 years old | White collar |
| 3 | Video 3 | Male sex | 25 to 30 years old | IT |
| 4 | Video 4 | Female with a view to preventing the formation of wrinkles | Age of 30 to 35 years | Housewife |
| …… | …… | …… | …… | …… |
Of course, the number of the various possible combinations is large, and the dimensions including the user feature may include more than just the above, which is not listed in table 1. After receiving a request of an accessor user, the characteristic values of the accessor user on all dimensions can be determined firstly, then the characteristic values are compared with user characteristic value combinations applicable to all items in a database, and a corresponding video in one matched item is used as a video capable of being displayed in a current webpage. For example, if the current visitor user is a male, the current visitor user is 23 years old, and the current professional is an IT engineer, IT may be determined that the applicable video is video 3, and therefore, the corresponding type header data may be generated according to the video 3.
Or, in another implementation manner, in order to save a storage space and reduce the number of videos that need to be saved, the format head resources corresponding to each dimension may be respectively saved in the format head resource library, that is, the information saved in the format head resource library may be as shown in table 2:
TABLE 2
| Numbering | Video | User features |
| 1 | Video 1 | Male sex |
| 2 | Video 2 | Female with a view to preventing the formation of wrinkles |
| 3 | Video 3 | 15 to 20 years old |
| 4 | Video 4 | 20 to 25 years old |
| 5 | Video 5 | IT |
| …… | …… | …… |
At this time, a corresponding video may be selected from the above format head resource library respectively according to the feature value of the current visitor user in each dimension, then, videos corresponding to the target format head resources may be spliced and synthesized into a long video, and then, relevant data of the format head in the target page may be determined according to the synthesized video. For example, if a user is 23 years old in male and an IT engineer is in occupation, video 1, video 4, and video 5 may be selected from the format header database, and then the videos may be merged to form a long video, and specific format header data may be generated according to the long video.
If only one format head resource is stored for one page in the format head database, and part of information in the format head database needs to be configured according to the personalized information of the user, that is, the video corresponding to the format head resource is generated in the following way: inserting one or more frames of images in a preset video (for example, prerecorded nature, human landscape, and the like), wherein the inserted images include a background area and a data object display area, and the data object display area is empty in the format head resource library. In this case, a data object set may be associated with the current page in advance, so that, after receiving a request of the current visitor user, a target data object may be selected from a preset data object set according to information of the current visitor user, then information (including a representative picture and the like) of the target data object is inserted into the data object display area, and then relevant data of a layout header in the target page is determined according to a video into which the target data object information is inserted. It should be noted that, regarding the data object information specifically inserted into the image frame, information such as a representative picture of each data object in the data object set may be specified in advance and stored in the server, or in another implementation, since a data object detail information base is usually stored in the server, where the data object detail information base includes detail information on multiple dimensions of the data object, after the target data object is determined, relevant information about the target data object, including a picture, a name, benefit point information, and the like, may also be extracted from such data object information base.
Specifically, when the target data object is selected from the preset data object set according to the information of the current visitor user, there may be a plurality of ways. For example, in one mode, personalized preference information of the current visitor user in terms of data object selection may be determined first, and then the target data object may be selected from a preset data object set according to the personalized preference information. Personalized preference information of the user in the aspect of data object selection can be obtained according to historical operation behavior records of the user in the sales platform, wherein the personalized preference information comprises historical browsing records, purchase records, records of joining a shopping cart, records of joining a collection and the like. In this embodiment, the statistical results in the servers may be directly used, and details are not described here.
In another mode, if the personalized preference information of the current visitor user in the aspect of data object selection cannot be determined (for example, the current visitor user may be a new user, etc.), a target user related to the current visitor user may be determined, then the personalized preference information of the target user in the aspect of data object selection is determined, and then the target data object is selected from a preset data object set according to the personalized preference information corresponding to the target user. Among other things, so-called target users associated with the current visitor user may include: a target user having a friend relationship with the current visitor user. Alternatively, target users within a preset distance range from the geographic location of the current visitor may also be included, and so on. The information about the friend relationship between users can be queried in the server, and the information about the location relationship between users can be obtained by obtaining the location information of the terminal device where the client is located, including location by GPS (global positioning system), or location by a wireless local area network, for example, if the terminal devices associated with two clients are connected to the internet through the same wireless local area network account, the signal coverage of the wireless local area network devices is relatively limited, so that it can be proved that the distance between the two clients is relatively close because the signal coverage of the two clients does not exceed the signal coverage of the same wireless local area network device, and so on.
In this way, only one version head resource video corresponding to one page can be provided in the version head resource library, so that the storage space can be greatly saved. Moreover, because some frames are inserted into the pre-recorded video and data object information can be inserted into the frames, the plate head has the function of displaying the data object information to a certain extent besides the function of setting off the page atmosphere, so that the data object information obtains a new exposure way and the plate head information is richer and more vivid. In this case, the pre-recorded video content may be mainly of natural and human landscapes, that is, some images showing data object information may be played in the process of playing the natural and human landscapes, so that the images may attract the attention of the user more easily, and the data object information in the images is determined according to the personalized preference information of the user, thereby being more beneficial to improving the residence time of the user in the page, so that the data object information and the like shown in the page main content area may obtain more exposure opportunities.
S203: and providing page data of the target page, wherein the page data comprises the related data of the version head, so that the client can display the page version head according to the related data of the version head.
After determining the page layout header data, the page data of the target page can be provided for the client, wherein the page data can comprise related data of the layout header, and thus, after receiving the data, the client can display the page layout header according to the related data of the layout header. For example, as shown in fig. 3-1, a portion 301 thereof is a header of a page, and an image at a time T1 in the video is shown therein, and a portion 302 in fig. 3-2 is a header in the same page, and an image at a time T2 in the video is shown therein. In the case of inserting some image frames with data object information into the video, such inserted image frames may be as shown in fig. 3-3, where the content indicated at 303 may be the picture information of the data object determined according to the personalization information of the current visitor user.
In a word, through the embodiment of the application, the page version head of the video type can be realized, and the personalized adjustment of the video content for the current visitor user can also be realized, so that the page atmosphere can be well set off through the dynamic effect of the video, the version head content can be richer and more vivid, and the preference of the current visitor user is met, therefore, the method and the device are beneficial to prolonging the residence time of the user in the page, and improving the repeated access rate of the user.
Example two
The second embodiment corresponds to the first embodiment and is introduced from the perspective of the client. Referring to fig. 4, the second embodiment provides a method for providing a pagehead, which may include the following steps:
s401: a client sends a request for accessing a target page to a server, wherein the request carries information of an associated visitor user, so that the server determines related data of a format header in the target page according to personalized information of the visitor user and a format header resource library associated with the target page, wherein the format header resource library comprises at least one format header resource, and the format header resource is a video type resource;
in specific implementation, the format head resource library may include a plurality of format head resources, and each format head resource corresponds to applicable user characteristic information; at this time, the related data of the plate head is determined by:
and selecting a target format head resource which is consistent with the characteristic information of the current visitor user from the format head resource library according to the characteristic information of the current visitor user, and determining related data of a format head in the target page according to the target format head resource.
Or, in another implementation manner, the video corresponding to the format header resource is generated in the following manner: inserting one or more frames of images into a preset video, wherein the inserted images comprise background areas and data object display areas, and the data object display areas are empty in the format head resource library;
at this time, the related data of the plate header may be determined by:
selecting a target data object from a preset data object set according to the information of the current visitor user;
inserting the information of the target data object into the data object display area;
and determining related data of the edition head in the target page according to the video inserted with the target data object information.
S402: receiving page data of the target page provided by the server, wherein the page data comprises related data of the version header;
s403: and displaying the page format head according to the related data of the format head.
Since the second embodiment corresponds to the first embodiment, the related specific implementation may refer to the record in the first embodiment, and is not described herein again.
Corresponding to the method provided by the first embodiment, an embodiment of the present application further provides an apparatus for providing a pagehead, where the apparatus is applied to a server, and referring to fig. 5, the apparatus may include:
a repository storing unit 501, configured to store a format head repository associated with a target page, where the format head repository includes at least one format head resource, and the format head resource is a video-type resource;
a format header related data determining unit 502, configured to determine, when receiving a request for an access to a target page by an access user client, related data of a format header in the target page according to personalized information of the access user and the format header repository;
the page data providing unit 503 is configured to provide page data of the target page, where the page data includes related data of the version header, so that the client performs presentation of the page version header according to the related data of the version header.
The format head resource library comprises a plurality of format head resources, and each format head resource corresponds to applicable user characteristic information;
the plate header related data determining unit may be specifically configured to:
and selecting a target format head resource which is consistent with the characteristic information of the current visitor user from the format head resource library according to the characteristic information of the current visitor user, and determining related data of a format head in the target page according to the target format head resource.
The target format head resource is multiple, and the format head related data determining unit may be specifically configured to:
and splicing the videos corresponding to the target format head resources to synthesize a video, and determining related data of the format head in the target page according to the synthesized video.
Wherein the user characteristic information includes basic attribute information of the user.
In another implementation manner, the video corresponding to the format head resource is generated by the following method: inserting one or more frames of images into a preset video, wherein the inserted images comprise a background area and a data object display area, and the data object display area is empty in the format head resource library;
the plate header related data determining unit may specifically:
the data object selection subunit is used for selecting a target data object from a preset data object set according to the information of the current visitor user;
the inserting subunit is used for inserting the information of the target data object into the data object display area;
and the data determining subunit is used for determining the related data of the edition header in the target page according to the video inserted with the target data object information.
The data object selection subunit may specifically include:
the preference information determining subunit is used for determining the personalized preference information of the current visitor user in the aspect of data object selection;
and the first selection subunit is used for selecting the target data object from a preset data object set according to the personalized preference information.
Or, the data object selection subunit may specifically include:
a target user determination subunit, configured to determine a target user related to the current visitor user;
the target user preference information determining subunit is used for determining the personalized preference information of the target user in the aspect of data object selection;
and the second selection subunit is used for selecting the target data object from a preset data object set according to the personalized preference information corresponding to the target user.
Wherein the target user associated with the current visitor user includes: a target user having a friend relationship with the current visitor user.
Or, the target users related to the current visitor user include: and the target users are within a preset distance range from the geographical position of the current visitor.
Corresponding to the second embodiment, an embodiment of the present application further provides an apparatus for providing a page header, where the apparatus is applied to a client, and referring to fig. 6, the apparatus may specifically include:
a request sending unit 601, configured to send a request for accessing a target page to a server, where the request carries information of an associated visitor user, so that the server determines related data of a title in the target page according to personalized information of the visitor user and a title resource library associated with the target page, where the title resource library includes at least one title resource, and the title resource is a video-type resource;
a page data receiving unit 602, configured to receive page data of the target page provided by the server, where the page data includes related data of the version header;
the display unit 603 is configured to display the page format header according to the related data of the format header.
In a specific implementation manner, the format head resource library includes a plurality of format head resources, and each format head resource corresponds to applicable user feature information; the related data of the edition head is determined by the following method:
and selecting a target format head resource which is consistent with the characteristic information of the current visitor user from the format head resource library according to the characteristic information of the current visitor user, and determining related data of a format head in the target page according to the target format head resource.
Or, in another implementation manner, the video corresponding to the format header resource is generated in the following manner: inserting one or more frames of images into a preset video, wherein the inserted images comprise a background area and a data object display area, and the data object display area is empty in the format head resource library;
the related data of the edition head is determined by the following method:
selecting a target data object from a preset data object set according to the information of the current visitor user;
inserting the information of the target data object into the data object display area;
and determining related data of the edition head in the target page according to the video inserted with the target data object information.
Corresponding to the above device, an embodiment of the present application further provides an electronic device, with reference to fig. 7, where the electronic device includes:
a display 701;
a processor 702;
a memory 703, configured to provide a program of a page title, where the program, when being read and executed by the processor, performs the following operation of sending a request for accessing a target page to a server, where the request carries information of an associated visitor user, so that the server determines related data of a title in the target page according to personalized information of the visitor user and a title resource library associated with the target page, where the title resource library includes at least one title resource, and the title resource is a video-type resource; receiving page data of the target page provided by the server, wherein the page data comprises related data of the version header; and displaying the page format head according to the related data of the format head.
From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of this embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The method and apparatus for providing a page header provided by the present application are introduced in detail above, and specific examples are applied herein to explain the principle and implementation manner of the present application, and the description of the above embodiments is only used to help understand the method and core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific implementation and the application range may be changed. In view of the above, the description should not be taken as limiting the application.
Claims (15)
1. A method of providing a pagehead comprising:
the method comprises the steps that a client sends a request for accessing a target page to a server, wherein the request carries information of an associated visitor user, so that the server determines a target format head resource which is consistent with characteristic information of a current visitor user according to personalized information of the visitor user and a format head resource library associated with the target page; determining related data of a format head in the target page according to target format head resources, wherein the format head resource library comprises at least one format head resource, and the format head resources are video type resources;
receiving page data of the target page provided by the server, wherein the page data comprises related data of the version header;
and displaying the page format head according to the related data of the format head.
2. The method according to claim 1, wherein the banquet resource library includes a plurality of banquet resources, each banquet resource corresponding to applicable user characteristic information; the related data of the edition head is determined by the following method:
and selecting a target format head resource which is consistent with the characteristic information of the current visitor user from the format head resource library according to the characteristic information of the current visitor user, and determining related data of a format head in the target page according to the target format head resource.
3. The method of claim 1, wherein the video corresponding to the banquet resource is generated by: inserting one or more frames of images into a preset video, wherein the inserted images comprise a background area and a data object display area, and the data object display area is empty in the format head resource library;
the related data of the edition head is determined by the following method:
selecting a target data object from a preset data object set according to the information of the current visitor user;
inserting the information of the target data object into the data object display area;
and determining related data of the edition head in the target page according to the video inserted with the target data object information.
4. A method of providing a pagehead comprising:
the method comprises the steps that a server stores a format head resource library related to a target page, wherein the format head resource library comprises at least one format head resource, and the format head resource is a video type resource;
when a request of a visitor user client for accessing a target page is received, determining a target format head resource which is consistent with the characteristic information of the current visitor user according to the personalized information of the visitor user and the format head resource library; determining related data of a format header in the target page according to the target format header resource;
and providing page data of the target page, wherein the page data comprises the related data of the version head, so that the client can display the page version head according to the related data of the version head.
5. The method according to claim 4, wherein the banquet resource library comprises a plurality of banquet resources, each banquet resource corresponding to applicable user characteristic information;
the determining of relevant data of the page header in the target page includes:
and selecting a target format head resource which is consistent with the characteristic information of the current visitor user from the format head resource library according to the characteristic information of the current visitor user, and determining related data of a format head in the target page according to the target format head resource.
6. The method of claim 5, wherein the target headings resource is a plurality of resources, and the determining the relevant data of the headings in the target page according to the target headings resource comprises:
splicing videos corresponding to a plurality of target format head resources to synthesize a video;
and determining related data of the edition head in the target page according to the synthesized video.
7. The method of claim 5, wherein the user characteristic information comprises basic attribute information of the user.
8. The method of claim 4, wherein the video corresponding to the banquet resource is generated by: inserting one or more frames of images into a preset video, wherein the inserted images comprise a background area and a data object display area, and the data object display area is empty in the format head resource library;
the determining of relevant data of the page header in the target page includes:
selecting a target data object from a preset data object set according to the information of the current visitor user;
inserting the information of the target data object into the data object display area;
and determining related data of the edition head in the target page according to the video inserted with the target data object information.
9. The method of claim 8, wherein selecting the target data object from a preset set of data objects based on information of a current visitor user comprises:
determining personalized preference information of a current visitor user in the aspect of data object selection;
and selecting a target data object from a preset data object set according to the personalized preference information.
10. The method of claim 8, wherein selecting the target data object from a preset set of data objects based on information of a current visitor user comprises:
determining a target user associated with a current visitor user;
determining personalized preference information of the target user in the aspect of data object selection;
and selecting a target data object from a preset data object set according to the personalized preference information corresponding to the target user.
11. The method of claim 10, wherein the target user associated with the current visitor user comprises: a target user having a friend relationship with the current visitor user.
12. The method of claim 10, wherein the target user associated with the current visitor user comprises: and the target users are within a preset distance range from the geographical position of the current visitor.
13. An apparatus for providing a page header, applied to a client, includes:
the system comprises a request sending unit, a target page processing unit and a target page processing unit, wherein the request sending unit is used for sending a request for accessing a target page to a server, and the request carries information of an associated visitor user, so that the server can determine a target version head resource which is consistent with the characteristic information of the current visitor user according to the personalized information of the visitor user and a version head resource library associated with the target page; determining related data of a format head in the target page according to target format head resources, wherein the format head resource library comprises at least one format head resource, and the format head resources are video type resources;
a page data receiving unit, configured to receive page data of the target page provided by the server, where the page data includes related data of the version header;
and the display unit is used for displaying the page format head according to the related data of the format head.
14. An electronic device, characterized in that the electronic device comprises:
a display;
a processor;
a memory for providing a pagehead program which when read and executed by the processor performs the following operations: sending a request for accessing a target page to a server, wherein the request carries information of an associated visitor user, so that the server determines a target format head resource which conforms to the characteristic information of the current visitor user according to the personalized information of the visitor user and a format head resource library associated with the target page; determining related data of a format head in the target page according to target format head resources, wherein the format head resource library comprises at least one format head resource, and the format head resources are video type resources; receiving page data of the target page provided by the server, wherein the page data comprises related data of the version header; and displaying the page format head according to the related data of the format head.
15. An apparatus for providing a pagehead, applied to a server, comprising:
the resource library storage unit is used for storing a format head resource library related to a target page, wherein the format head resource library comprises at least one format head resource, and the format head resource is a video type resource;
the format head related data determining unit is used for determining a target format head resource which is consistent with the characteristic information of the current visitor user according to the personalized information of the visitor user and the format head resource library when receiving a request of the visitor user client for accessing the target page; determining related data of a format header in the target page according to the target format header resource;
and the page data providing unit is used for providing page data of the target page, wherein the page data comprises the related data of the version head, so that the client can display the page version head according to the related data of the version head.
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| US8577887B2 (en) * | 2009-12-16 | 2013-11-05 | Hewlett-Packard Development Company, L.P. | Content grouping systems and methods |
| CN101833570A (en) * | 2010-03-23 | 2010-09-15 | 深圳市五巨科技有限公司 | Method and device for optimizing page push of mobile terminal |
| CN102340529B (en) * | 2010-07-21 | 2014-09-03 | 中国移动通信集团福建有限公司 | Page generating system and page generating method based on WAP (Wireless Application Protocol) platform |
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