CN108021417B

CN108021417B - Method and device for processing banner elements of pages

Info

Publication number: CN108021417B
Application number: CN201610951588.8A
Authority: CN
Inventors: 刘晓倩; 林叶子
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2016-11-01
Filing date: 2016-11-01
Publication date: 2022-02-18
Anticipated expiration: 2036-11-01
Also published as: CN108021417A

Abstract

The embodiment of the application discloses a method and a device for processing banner elements of a page, wherein the method comprises the following steps: the client obtains page data, wherein the page data comprises data of the banner element, the banner element comprises at least two layers, at least one layer is used for displaying a representative picture of a data object, and the display objects in the data object and other layers correspond to preference information of a user; and when the page data is used for displaying the page, displaying the banner elements according to the corresponding data of the banner elements. Through the embodiment of the application, the banner element can achieve better visual display effect, and simultaneously better play the aims of guiding browsing or user residing and the like, and waste of resources consumed in the personalized process of the banner element is avoided.

Description

Method and device for processing banner elements of pages

Technical Field

The present application relates to the field of processing technologies for page banner elements, and in particular, to a method and an apparatus for processing page banner elements.

Background

For the web pages of the network sales platform, the banner (or format head) of the page is an important component in the page, and because the banner has the characteristic of full width and is published in the form of a large title and the like across the whole page, the banner is often called as a "banner element" in the web page, and is generally used for vividly expressing the most main web page emotion ideas or propaganda centers and entrusting the web page atmosphere.

In a traditional implementation mode, banner elements of a page are designed when the page is generated, but a very obvious problem exists in that the same banner element cannot be enjoyed by all users. Particularly, in some cases, the banner may prompt the user of the content of the main part of the page in a manner of adding some commodity representative pictures, so as to play a role in guiding the user to browse the page or prolonging the residence time of the user in the page. However, different users have different preferences in terms of commodity selection, so that when a representative picture of a certain commodity is displayed in a banner, only a part of users may be interested in the representative picture, and other users cannot attract the users to browse or reside.

Therefore, in the prior art, personalized configuration of the commodity pictures displayed in the banner elements can be realized, that is, the commodity pictures specifically displayed in the banner elements of the web page can be determined according to information such as preferences of visitor users. From the technical point of view, a banner template is usually made in advance, information such as a background is set in the template, a part for displaying a commodity picture is reserved, when a current user displays a page, the commodity is determined according to preference information of the user, a representative picture of the commodity is added to the corresponding reserved part in the template, and the combined representative picture is displayed as the banner of the page.

The prior art method can realize personalized display of banner elements, is beneficial to better playing the purposes of guiding browsing or residing and the like, but may play an opposite role from the viewpoint of visual display of the banner. The reason is that the variety of the commodity is numerous, the respective representative pictures are different, and in the process of synthesizing the commodity picture with the background in the template according to the mode of the prior art, the condition that the commodity picture and the background picture cannot be well fused often exists, so that the banner element looks like sticking the commodity picture on an uncoordinated background, the user experience is influenced, and the system resources consumed in the process of realizing personalization of the banner element are wasted.

Disclosure of Invention

The application provides a processing method and device for a banner element of a page, which can enable the banner element to better play the aims of guiding browsing or user residing and the like while obtaining a better visual display effect, and avoid waste of resources consumed in the personalized process of the banner element.

The application provides the following scheme:

a method for processing a page banner element comprises the following steps:

the client obtains page data, wherein the page data comprises data of the banner element, the banner element comprises at least two layers, at least one layer is used for displaying a representative picture of a data object, and the display objects in the data object and other layers correspond to preference information of a user;

and when the page data is used for displaying the page, displaying the banner elements according to the corresponding data of the banner elements.

A method for processing a page banner element comprises the following steps:

the method comprises the steps that a server stores a banner element display object information base, wherein the information base comprises a plurality of display objects corresponding to different preference information of a user, the banner element comprises at least two layers, the display object in at least one layer is a representative picture of a data object, and the display object is used for displaying in other layers of the banner element;

determining a target data object according to the preference information of the user, and selecting a target display object from the information base;

and generating a banner element of the page according to the representative picture of the target data object and the target display object.

A method for processing a page banner element comprises the following steps:

the client side obtains page data, the page data comprises banner element data, the banner element comprises at least two layers, at least one layer is used for displaying a representative picture of a data object, the data object displayed in the layer is determined according to preference information of a user, and display objects in other layers are determined according to the characteristics of the data object;

A method for processing a page banner element comprises the following steps:

the method comprises the steps that a server stores a banner element display object information base, wherein the information base comprises a plurality of display objects corresponding to different data object characteristics, the banner element comprises at least two layers, the display object in at least one layer is a representative picture of a data object, and the display object is used for displaying in other layers of the banner element;

determining a target data object according to the preference information of the user;

selecting a target display object from the information base according to the characteristics of the target data object;

A page comprises a banner element, wherein the banner element comprises at least two layers, at least one layer is used for displaying a representative picture of a data object, and the data object and display objects in other layers correspond to preference information of a user.

A page comprises a banner element, wherein the banner element comprises at least two layers, at least one layer is used for displaying a representative picture of a data object, the data object displayed in the layer is determined according to preference information of a user, and display objects in other layers are determined according to characteristics of the data object.

A processing device for a page banner element is applied to a client and comprises the following components:

the first page data obtaining unit is used for obtaining page data, the page data comprises data of the banner element, the banner element comprises at least two layers, at least one layer is used for displaying a representative picture of a data object, and the display objects in the data object and other layers correspond to preference information of a user;

and the first display unit is used for displaying the banner elements according to the corresponding data of the banner elements when the page data is used for displaying the page.

An electronic device, the electronic device comprising:

a display;

a processor;

the processor is used for reading and executing a processing program of a banner element of a page, and executing the following operation when the program is read and executed by the processor, wherein page data is obtained, the page data comprises data of the banner element, the banner element comprises at least two layers, at least one layer is used for displaying a representative picture of a data object, and the data object and display objects in other layers correspond to preference information of a user; and when the page data is used for displaying the page, displaying the banner elements according to the corresponding data of the banner elements.

A processing device of a page banner element is applied to a server and comprises the following components:

the display device comprises a first storage unit, a second storage unit and a display unit, wherein the first storage unit is used for storing a banner element display object information base, the information base comprises a plurality of display objects corresponding to different preference information of a user, the banner element comprises at least two layers, the display object in at least one layer is a representative picture of a data object, and the display object is used for displaying in other layers of the banner element;

the first content determining unit is used for determining a target data object according to the preference information of the user and selecting a target display object from the information base;

and the first banner element generating unit is used for generating banner elements of pages according to the representative pictures of the target data objects and the target display objects.

a second page data obtaining unit, configured to obtain page data, where the page data includes banner element data, and the banner element includes at least two layers, where at least one layer is used to display a representative picture of a data object, the data object displayed in the layer is determined according to preference information of a user, and display objects in other layers are determined according to characteristics of the data object;

and the second display unit is used for displaying the banner elements according to the corresponding data of the banner elements when the page data is used for displaying the page.

An electronic device, the electronic device comprising:

a display;

a processor;

the processor is used for reading and executing a processing program of a page banner element, and executing the following operation when the program is read and executed by the processor, wherein page data is obtained, the page data comprises the banner element data, the banner element comprises at least two layers, at least one layer is used for displaying a representative picture of a data object, the data object displayed in the layer is determined according to preference information of a user, and display objects in other layers are determined according to the characteristics of the data object; and when the page data is used for displaying the page, displaying the banner elements according to the corresponding data of the banner elements.

a second storing unit, configured to store a banner element display object information base, where the information base includes multiple display objects corresponding to different data object features, where the banner element includes at least two layers, a display object in at least one layer is a representative picture of a data object, and the display object is used to display in other layers of the banner element

A data object determination unit for determining a target data object according to preference information of a user;

the display object determining unit is used for selecting a target display object from the information base according to the characteristics of the target data object;

and the second banner element generating unit is used for generating banner elements of the page according to the representative pictures of the target data objects and the target display objects.

According to the specific embodiments provided herein, the present application discloses the following technical effects:

through the embodiment of the application, the banner element in the page can be divided into a plurality of layers, wherein the layers comprise layers for displaying data object information and layers for displaying other display objects, and the contents displayed in the layers can be determined according to the preference information of the user, so that the fusion degree of the contents of all parts in the synthesized banner element can be improved, the banner element can better play the purposes of guiding browsing or user residing and the like while obtaining a better visual display effect, and waste of resources consumed in the personalized process of the banner element is avoided.

Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;

FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;

3-1 and 3-2 are schematic diagrams of user interfaces provided by embodiments of the present application;

FIG. 4 is a flow chart of a second method provided by embodiments of the present application;

FIG. 5 is a flow chart of a third method provided by embodiments of the present application;

FIG. 6 is a flow chart of a fourth method provided by embodiments of the present application;

FIG. 7 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 8 is a schematic diagram of an electronic device provided in an embodiment of the present application

FIG. 9 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 10 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

fig. 11 is a schematic diagram of a fourth apparatus provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.

In the embodiment of the present application, in order to enable information such as data object information and other background information in a banner element in a page to obtain a better effect on visual presentation, the banner element may include at least two layers, where at least one layer is used to present a representative picture of a data object, and the data object in the layer and the presentation object in each of the other layers are configurable. For example, the configuration may be performed according to preference information of a user, or a specific data object may be configured according to the preference information of the user, and then display objects in other layers may be configured according to features of a representative picture of the data object, and so on. Therefore, through configuration operation on the data object and the display object in other layers, the banner element achieves the purposes of more coordination in display effect and the like.

It should be noted that, from the aspect of the system architecture of the specific implementation, referring to fig. 1, a client portion and a server portion may be included. The server part is mainly used for storing related databases, selecting specific display objects in each layer and the like, and the client is mainly used for displaying in the page according to page data provided by the server.

Specific implementations are described in detail below.

Example one

First, in the first embodiment, the display objects in each layer may be configured according to the preference information of the user. Specifically, the first embodiment provides a method for processing a page banner element from the perspective of a client, and referring to fig. 2, the method may include the following steps:

s201: the client obtains page data, wherein the page data comprises data of the banner element, the banner element comprises at least two layers, at least one layer is used for displaying a representative picture of a data object, and the display objects in the data object and other layers correspond to preference information of a user;

when a user accesses a certain page through a client, the client sends a request for accessing the page to the server, correspondingly, the server can return page data to the client, and the client displays the page according to the page data. Alternatively, in another implementation, the server may push the page data to the client, so that the client obtains the page data, and so on.

In this embodiment of the present application, the page data provided by the server may include data of a banner element, and unlike the prior art, the banner element includes at least two layers, where at least one layer is used to display a representative picture of a data object, and the data object and display objects in other layers may all correspond to preference information of a user. That is, which data object or data objects are specifically shown in the banner element, and various pictures and the like are used as backgrounds and the like, which can be determined according to the preference information of the user.

That is to say, in the embodiment of the present application, a personalized banner may be provided according to the preference information of the user, and since the data object and the display object related to the background and the like therein may be configured according to the preference information of the user, the banner element may be made to more easily obtain the attention of the user.

Specifically, there may be a plurality of execution opportunities for the operation of generating the banner element according to the user preference information. For example, after the server receives a request for accessing a page from a client, the banner element may be generated according to preference information of a specific visitor user, or, in order to improve response efficiency to the request from the client, the server may generate and store a plurality of banner elements in advance according to the preference information of the user, and when an access request from a certain client is specifically received, a matching banner element may be extracted from the stored banner elements directly according to information of a visitor user associated with the client, and the banner element may be used as a banner element to be displayed in a current page.

Specifically, a data object set including a plurality of selectable data objects may be stored in advance for the banner element in the page, so that when a target data object is determined according to the preference information of the user, the target data object corresponding to the preference information of the user may be selected from the data object set. At this time, the preference information of the user may refer to preference information of the user in terms of data object selection, for example, a certain data object category that the user likes best to purchase, a certain shop, a certain brand, or a recently viewed data object, and so on.

In addition, the server may further store a banner element display object information base, where the information base may include a plurality of display objects corresponding to different preference information of the user, for example, the display objects may include pre-designed pictures, videos, and the like, and for example, the width, height, and the like of the pictures may be designed according to the size of the banner element. Thus, after determining the preference information of a specific user, a matching target display object can be selected from the information base. At this time, the preference information of the user may refer to preference information of the user in terms of the data object pattern feature. Wherein the pattern features may include the shape, color, etc. of the pattern, e.g., a certain user a likes a horizontal stripe, a user B likes a vertical stripe, a user C likes a leopard stripe, a user D likes a purple, a user E likes a red, etc. The server can design corresponding display objects according to various possible pattern types, store the display objects in the display object information base, and store the corresponding data object pattern characteristics. For example, in one implementation, the information stored in the information repository may be as shown in table 1:

TABLE 1

Display object	Features of the pattern
		Display object 1	Stripe
Display object 2	Leopard vein
		Display object 3	Flower shaped
Display object 4	Red colour
		Display object 5	Purple color
……	……

The preference information of the user can be obtained by statistics in advance by the server according to historical behavior records and the like generated by the user in the sales platform, and the historical behavior records can comprise historical browsing records, historical purchasing records, historical collecting records, records of joining a shopping cart and the like of the data object. As described above, the specific preference information may include: user preference information in terms of data object selection, and in addition, user preference information in terms of data object pattern characteristics, and the like. In order to facilitate the subsequent steps, in the embodiment of the present application, the statistical result information may be stored in the user information database, for example, in an implementation manner, as shown in table 2 below:

TABLE 2

Thus, when a specific banner element is generated for a certain user, the preference information of the user can be extracted from the table 2, and then a target data object is selected according to the favorite data object information of the user, and other display objects are selected according to favorite pattern features. For example, for the user 2 in the table, since the user likes the data objects of the brand a, when selecting the target data object, one or several of the data objects of the brand a can be selected as the target data object. Further, since the user likes a leopard print-like pattern, when selecting a target display object, a display object corresponding to "leopard print", for example, the display object 2 in the above table 2 or the like, can be selected.

As described above, in this embodiment of the application, the banner element may include at least two layers, including a layer for displaying a data object representative picture, and in addition, in a specific implementation, the banner element may further include two layers, which are a background layer and a modification layer, respectively, where the background layer, the data object layer, and the modification layer are arranged in order from bottom to top. In this case, when the display object information base is provided, the background layer display object information base and the decoration layer display object information base may be provided separately. That is, in a large direction, the display objects can be divided into two categories, one is a background-type display object, and the size of the display object can be generally the same as that of the banner element, for example, the display object can be horizontally full screen and vertically occupy a certain number of pixels. The other type of display objects is decoration type display objects, the size of the display objects can be smaller generally, the display objects can be used for being displayed at positions such as the positions near the data object representative pictures generally and used as bridges for connecting the background display objects and the data object representative pictures, and the display objects can have the functions of transition, prompt and the like visually, so that the synthesized banner elements can obtain a more fused effect visually.

In a specific implementation, the background type display object may be a background picture, or may be a pre-recorded background video, or the like. In the case of a background picture, an area for displaying the data object representative picture may be reserved in the picture, for example, some rectangular or oval frames may be used. In the case of background video, some image frames may be inserted into the pre-recorded video, and an area for displaying the data object representative picture is reserved in such image frames. The data object layer may provide an area for displaying the data object representative picture according to an area reserved for the data object representative picture in the background layer, for adding a specific target data object representative picture, and other areas may be transparent. The decoration layer can also provide a region for displaying the decoration display object according to a region reserved for the data object representative picture in the background layer, after the target decoration display object is selected according to the preference information of the user, the decoration display object can be displayed in the region, and other regions can also be transparent. In addition, in the case of having three layers, according to the preference information of the user in terms of the pattern features of the data object, a first target display object of the background layer may be selected from the background layer display object information base, and a second target display object of the modification layer may be selected from the modification layer display object information base. Therefore, through the synthesis of the three layers such as the background layer, the data object layer and the modification layer, the display contents in the three layers can be configured according to the preference information of the user, and therefore the finally obtained banner element can obtain a better display effect.

It should be noted that, in the embodiment of the present application, the preference information about the user may refer to preference information of a current user, for example, when a user a needs to provide a personalized banner element for the user in a process of accessing a certain page, a specific data object and a display object of other image layers may be selected according to the preference information of the user a, and the image layers are synthesized. Or, in another implementation, the determination may be performed according to preference information common to users in a user group where the current user is located. That is, in the sales platform, a user may have an attribute of a user group to which the user belongs, and such user group may be established by the user having a friend relationship (including classmates, colleagues, friends, etc.), or may be an "interest group" established by some common interest preference, and so on. In summary, users in a user group may exhibit preference information common to users, especially the above-mentioned "interest group" established based on a common preference, users in the same user group may all be interested in a certain type of data object, and so on. Therefore, when the page is displayed to the current user, the data object specifically displayed in the banner element and the display object of the other layer can be determined according to the preference information shared by the users in the user group.

S202: and when the page data is used for displaying the page, displaying the banner elements according to the corresponding data of the banner elements.

After the client obtains the page data, the page can be displayed according to the page data, or the cache can be locally performed on the terminal device where the client is located, and when the display is needed, the specific display operation is performed, and the like. Specifically, when the page is displayed, the displaying of the banner element may be performed according to the data corresponding to the banner element.

For example, as shown in fig. 3-1, the portion shown by 301 is the data object representation picture displayed in the data object layer, the portion shown by 302 is the decoration layer display object, and the background portion of the whole picture is the background layer display object. In the same page, when a banner element is shown to another user, as shown in fig. 3-2, a portion shown in 303 is a data object representative picture shown in a data object layer, a portion shown in 304 is a decoration layer display object, and the display content of a background layer may also be different from that shown in fig. 3-1, and is set according to different user preference information.

It should be noted that, under the condition that there are three layers, namely a background layer, a data object layer, and a modification layer, the content displayed by the modification layer may be usually located at the connection between the data object representative picture and the background layer display object, and located at the uppermost layer of the modification layer, and may partially shield the data object representative picture and the background layer display object, as shown in 302 in fig. 3-1, so that the background layer display object and the data object representative picture may be better fused together through the existence of the modification layer display object.

In a word, according to the embodiment of the application, the banner element in the page may be divided into a plurality of layers, including a layer for displaying data object information and a layer for displaying other display objects, and the content displayed in each layer may be determined according to preference information of the user, so that the fusion degree of each part of the content in the synthesized banner element may be improved, the banner element may better perform the purposes of guiding browsing or user residing and the like while obtaining a better visual display effect, and waste of resources consumed in the personalized process of the banner element is avoided.

Example two

The second embodiment corresponds to the first embodiment, and provides a method for processing a banner element of a page from the perspective of a server, which may specifically include the following steps, with reference to fig. 4:

s401: the method comprises the steps that a server stores a banner element display object information base, wherein the information base comprises a plurality of display objects corresponding to different preference information of a user, the banner element comprises at least two layers, the display object in at least one layer is a representative picture of a data object, and the display object is used for displaying in other layers of the banner element;

s402: determining a target data object according to the preference information of the user, and selecting a target display object from the information base;

in specific implementation, when an access request of a client is received, a target data object is determined according to preference information of a current visitor user and a target display object is selected from the information base, or the target data object is determined according to the preference information shared by all users in a user group where the current visitor user is located and the target display object is selected from the information base.

Specifically, when the target data object is determined according to the preference information of the user and the target display object is selected from the information base, the target data object may be determined according to the preference information of the user in the aspect of data object selection, and the target display object may be selected from the information base according to the preference information of the user in the aspect of data object pattern characteristics.

If the at least two image layers comprise a background layer, a data object layer and a modification layer which are distributed from bottom to top, the information base comprises an object information base capable of being displayed by the background layer and an object information base displayed by the modification layer; specifically, when the target display object is selected from the information base according to the preference information of the user in the aspect of the pattern feature of the data object, the first target display object of the background layer may be selected from the background layer display object information base according to the preference information of the user in the aspect of the pattern feature of the data object, and the second target display object of the modification layer may be selected from the modification layer display object information base.

S403: and generating a banner element of the page according to the representative picture of the target data object and the target display object.

Since the second embodiment corresponds to the first embodiment and related specific implementations have been introduced in the first embodiment, reference may be made to the description in the first embodiment, and details are not described here.

EXAMPLE III

In the foregoing first and second embodiments, the data object information and other display objects in the banner element may be determined according to the preference information of the user, and in another implementation, the target data object to be displayed may be determined according to the preference information of the user, and regarding other display objects, including the background layer display object and the modification layer display object, the display may be performed according to specific features of the target data object, so that although other display objects are not configured according to the preference of the user, since the determination is performed according to the features of the data object, fusion of various contents in the banner element on the display effect can be further achieved, and thus, the display effect of the banner element can be improved, and the purposes of guiding browsing or user residing and the like can be achieved.

Specifically, referring to fig. 5, the third embodiment provides a method for processing a banner element of a page from the perspective of a client, where the method specifically includes the following steps:

s501: the client side obtains page data, the page data comprises banner element data, the banner element comprises at least two layers, at least one layer is used for displaying a representative picture of a data object, the data object displayed in the layer is determined according to preference information of a user, and display objects in other layers are determined according to the characteristics of the data object;

the data object characteristics may include category, brand, or store characteristics of the data object, or may be picture characteristics representing pictures of the data object, or may be user group characteristics oriented by the data object, or the like. In this way, when the display object information base is specifically stored, specific display objects may be stored for various possible data object features, and the corresponding relationship between each display object and the data object feature may be recorded, for example, as shown in the following table 3:

TABLE 3

Thus, after determining the target data object that matches the user's preference information for data object selection, the characteristics of the data object may be determined first, and then the matching presentation object may be selected from table 3 above. For example, if a target data object is a children's garment, then presentation object 1 may be selected as the background in the banner element, if a target data object represents a picture dominant hue of pink, then presentation object 3 may be selected as the background in the banner element, and so on. The specific style of the display object specifically corresponding to a certain data object feature may be designed and stored in advance, for example, for the display object corresponding to the data object feature of "the representative picture dominant hue is pink", a pink may be the dominant hue, and the like.

If the information base comprises the background layer, the data object layer and the modification layer, the information base can be divided into a background layer display object information base and a modification layer display object information base, the content of each information base can be similar to that in the table 3, and then, the display objects in the background layer and the modification layer can be determined according to the characteristics of the data object.

S502: and when the page data is used for displaying the page, displaying the banner elements according to the corresponding data of the banner elements.

Example four

The fourth embodiment corresponds to the third embodiment, and provides a method for processing a banner element of a page from the perspective of a server, referring to fig. 6, where the method may specifically include the following steps:

s601: the method comprises the steps that a server stores a banner element display object information base, wherein the information base comprises a plurality of display objects corresponding to different data object characteristics, the banner element comprises at least two layers, the display object in at least one layer is a representative picture of a data object, and the display object is used for displaying in other layers of the banner element;

s602: determining a target data object according to the preference information of the user;

s603: selecting a target display object from the information base according to the characteristics of the target data object;

s604: and generating a banner element of the page according to the representative picture of the target data object and the target display object.

The above steps S602 to S604 may be performed after receiving the access request from the client, or may also be performed in advance, storing personalized banner elements corresponding to a plurality of users in the server, and the like.

For details that are not described in detail in the third embodiment and the fourth embodiment, reference may be made to the descriptions in the first embodiment and the second embodiment, and details are not described here.

Corresponding to the first embodiment and the second embodiment, an embodiment of the present application further provides a page, where the page includes a banner element, the banner element includes at least two layers, at least one layer is used for displaying a representative picture of a data object, and the display object in the data object and in each of the other layers corresponds to preference information of a user.

Corresponding to the third embodiment and the fourth embodiment, an embodiment of the application further provides another page, where the page includes a banner element, the banner element includes at least two layers, at least one layer is used for displaying a representative picture of a data object, the data object displayed in the layer is determined according to preference information of a user, and display objects in other layers are determined according to characteristics of the data object.

Corresponding to the first embodiment, an embodiment of the present application further provides a device for processing a banner element of a page, referring to fig. 7, where the device is applied to a client, and includes:

a first page data obtaining unit 701, configured to obtain page data, where the page data includes data of the banner element, the banner element includes at least two layers, where at least one layer is used to display a representative picture of a data object, and the display objects in the data object and other layers all correspond to preference information of a user;

a first display unit 702, configured to, when performing page display by using the page data, perform display of the banner element according to the data corresponding to the banner element.

The data objects in the data object layer correspond to preference information of a user in data object selection, and the display object corresponds to preference information of the user in data object pattern feature.

The display object in the background layer and the display object in the decoration layer correspond to preference information of a user in the aspect of data object pattern characteristics.

The display object in the background layer comprises a background picture, and the pattern features in the background picture correspond to the preference information of the user on the pattern features of the data object.

The presentation object in the background layer comprises a background video, and pattern features of image frames in the background video correspond to user preference information for aspects of data object pattern features.

The pattern features include the shape and/or color of the pattern.

In one implementation, the preference information of the user includes preference information of a current visitor user, or in another implementation, the preference information of the user may also include preference information common to users in a user group in which the current visitor user is located.

Corresponding to the apparatus, an embodiment of the present application further provides an electronic device, with reference to fig. 8, where the electronic device includes:

a display 801;

a processor 802;

a memory 803, configured to be used for a processing program of a banner element of a page, where the program, when being read and executed by the processor, performs the following operations of obtaining page data, where the page data includes data of the banner element, and the banner element includes at least two layers, where at least one layer is used to display a representative picture of a data object, and the data object and display objects in other layers all correspond to preference information of a user; and when the page data is used for displaying the page, displaying the banner elements according to the corresponding data of the banner elements.

Corresponding to the second embodiment, the embodiment of the present application further provides a device for processing a banner element of a page, referring to fig. 9, where the device is applied to a server, and the device includes:

the first saving unit 901 is configured to save a banner element display object information base, where the information base includes a plurality of display objects corresponding to different preference information of a user, where a banner element includes at least two layers, a display object in at least one layer is a representative picture of a data object, and the display object is used for displaying in other layers of the banner element;

a first content determining unit 902, configured to determine a target data object according to preference information of a user, and select a target display object from the information base;

a first banner element generating unit 903, configured to generate a banner element of a page according to the representative picture of the target data object and the target display object.

Wherein the first content determination unit includes:

the data object determining subunit is used for determining a target data object according to the preference information of the user in the aspect of data object selection;

and the display object determining subunit is used for selecting the target display object from the information base according to the preference information of the user in the aspect of the pattern characteristics of the data object.

The information base comprises a background layer display object information base and a modification layer display object information base;

the display object determination subunit is specifically configured to:

and according to preference information of a user in the aspect of data object pattern characteristics, selecting a first target display object of a background layer from the background layer display object information base, and selecting a second target display object of a modification layer from the modification layer display object information base.

The first content determining unit may be specifically configured to:

and when an access request of a client is received, determining a target data object according to the preference information of the current visitor user, and selecting a target display object from the information base.

Alternatively, the first content determining unit may be specifically configured to:

and when an access request of a client is received, determining a target data object according to the preference information shared by all users in the user group where the current visitor user is located, and selecting a target display object from the information base.

Corresponding to the foregoing embodiment, an embodiment of the present application further provides a device for processing a banner element of a page, referring to fig. 10, where the device is applied to a client, and includes:

a second page data obtaining unit 1001, configured to obtain page data, where the page data includes banner element data, and the banner element includes at least two layers, where at least one layer is used to display a representative picture of a data object, the data object displayed in the layer is determined according to preference information of a user, and display objects in other layers are determined according to characteristics of the data object;

the second display unit 1002 is configured to, when performing page display by using the page data, perform display of the banner element according to the data corresponding to the banner element.

The data object characteristics comprise picture characteristics of a data object representative picture, or categories and brand/shop characteristics of the data object, or user group characteristics oriented to the data object.

The at least two image layers comprise a background layer, a data object layer and a modification layer which are distributed from bottom to top, and display objects in the background layer and the modification layer are determined according to the characteristics of the data object.

Corresponding to the three phases of this embodiment, the present application further provides an electronic device, specifically referring to fig. 8, where the electronic device includes:

a display;

a processor;

Corresponding to the fourth embodiment, the embodiment of the present application further provides an apparatus for processing a banner element of a page, referring to fig. 11, where the apparatus is applied to a server, and includes:

a second storing unit 1101, configured to store a banner element display object information base, where the information base includes multiple display objects corresponding to different data object features, where the banner element includes at least two layers, a display object in at least one layer is a representative picture of a data object, and the display object is used to display in other layers of the banner element

A data object determination unit 1102 for determining a target data object according to preference information of a user;

a display object determining unit 1103, configured to select a target display object from the information base according to a feature of the target data object;

and a second banner element generating unit 1104, configured to generate a banner element of a page according to the representative picture of the target data object and the target display object.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The method and the device for processing the banner element of the page provided by the application are introduced in detail, a specific example is applied in the text to explain the principle and the implementation of the application, and the description of the embodiment is only used for helping to understand the method and the core idea of the application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A method for processing a banner element of a page, comprising:

the method comprises the steps that a client side obtains page data, the page data comprises data of banner elements, the banner elements comprise at least two layers, the at least two layers comprise a background layer and a data object layer which are distributed from bottom to top, wherein at least one layer is used for displaying a representative picture of a data object, image display objects in the data object and other layers correspond to preference information of a user, the display objects in the background layer comprise background pictures or background videos, the area of the representative picture of the data object is smaller than that of the background pictures or the background videos, and pattern features of image frames in the background pictures or the background videos correspond to the preference information of the user on the aspect of the pattern features of the data object;

2. The method according to claim 1, wherein the at least two image layers comprise a background layer, a data object layer and a modification layer distributed from bottom to top, and the display object in the modification layer corresponds to the user's preference information in terms of data object pattern characteristics.

3. The method of claim 2, wherein the display object in the modifier layer comprises a modifier picture having an area smaller than the background picture, the modifier picture being displayed in proximity to and partially obscuring the representative picture of the data object.

4. The method of claim 1, wherein the pattern features comprise a shape and/or a color of the pattern.

5. The method according to any one of claims 1 to 4, wherein the preference information of the user comprises preference information of a current visitor user or preference information common to users in a user group in which the current visitor user is located.

6. A method for processing a banner element of a page, comprising:

the method comprises the steps that a server stores a banner element image display object information base, wherein the information base comprises a plurality of display objects corresponding to different preference information of a user, the banner element comprises at least two layers, the at least two layers comprise a background layer and a data object layer which are distributed from bottom to top, the display object in at least one layer is a representative picture of the data object, the display object is used for being displayed in other layers of the banner element, the display object in the background layer comprises a background picture or a background video, and the area of the representative picture of the data object is smaller than that of the background picture or the background video;

determining a target data object according to preference information of a user, and selecting a target display object corresponding to pattern characteristics of a background picture or pattern characteristics of an image frame in a background video and the preference information of the user on the aspect of the pattern characteristics of the data object from the information base;

7. The method according to claim 6, wherein the at least two image layers comprise a background layer, a data object layer and a modification layer which are distributed from bottom to top, and the information base comprises a background layer display object information base and a modification layer display object information base;

selecting a target display object from the information base, comprising:

8. The method according to any one of claims 6 to 7, wherein the determining a target data object according to the preference information of the user and selecting a target presentation object from the information base comprises:

9. The method according to any one of claims 6 to 7, wherein the determining a target data object according to the preference information of the user and selecting a target presentation object from the information base comprises:

10. A method for processing a banner element of a page, comprising:

the method comprises the steps that a client side obtains page data, the page data comprises banner element data, the banner element comprises at least two layers, the at least two layers comprise a background layer and a data object layer which are distributed from bottom to top, wherein at least one layer is used for displaying a representative picture of a data object, the data object displayed in the layer is determined according to preference information of a user, image display objects in other layers are determined according to characteristics of the data object, the display object in the background layer comprises a background picture or a background video, and the area of the representative picture of the data object is smaller than that of the background picture or the background video;

11. The method of claim 10, wherein the data object features comprise picture features of a data object representative picture, or category, brand/store features to which a data object belongs, or user group features to which the data object is oriented.

12. The method according to claim 10, wherein the at least two image layers include a background layer, a data object layer, and a modification layer distributed from bottom to top, and display objects in the background layer and the modification layer are determined according to the data object characteristics.

13. A method for processing a banner element of a page, comprising:

the method comprises the steps that a server stores a banner element image display object information base, wherein the information base comprises a plurality of display objects corresponding to different data object characteristics, the banner element comprises at least two layers, the at least two layers comprise a background layer and a data object layer which are distributed from bottom to top, the display object in at least one layer is a representative picture of the data object, the display object is used for being displayed in other layers of the banner element, the display object in the background layer comprises a background picture or a background video, and the area of the representative picture of the data object is smaller than that of the background picture or the background video;

14. A page is characterized in that the page comprises a banner element, the banner element comprises at least two layers, the at least two layers comprise a background layer and a data object layer which are distributed from bottom to top, wherein at least one layer is used for displaying a representative picture of a data object, the data object and image display objects in the other layers correspond to preference information of a user, the display object in the background layer comprises a background picture or a background video, the area of the representative picture of the data object is smaller than that of the background picture or the background video, and pattern features of an image frame in the background picture or the background video correspond to the preference information of the user on the aspect of the pattern features of the data object.

15. A page is characterized in that the page comprises a banner element, the banner element comprises at least two layers, the at least two layers comprise a background layer and a data object layer which are distributed from bottom to top, at least one layer is used for displaying a representative picture of a data object, the data object displayed in the layer is determined according to preference information of a user, image display objects in other layers are determined according to characteristics of the data object, the display object in the background layer comprises a background picture or a background video, and the area of the representative picture of the data object is smaller than that of the background picture or the background video.

16. A processing device for a page banner element is applied to a client, and comprises:

the first page data obtaining unit is used for obtaining page data, the page data comprises data of the banner element, the banner element comprises at least two layers, the at least two layers comprise a background layer and a data object layer which are distributed from bottom to top, at least one layer is used for displaying a representative picture of the data object, the data object and image display objects in the other layers correspond to preference information of a user, the display object in the background layer comprises a background picture or a background video, the area of the representative picture of the data object is smaller than that of the background picture or the background video, and the pattern features of the background picture or the pattern features of an image frame in the background video correspond to the preference information of the user on the pattern features of the data object;

17. An electronic device, characterized in that the electronic device comprises:

a display;

a processor;

the processor is used for reading and executing a processing program of a banner element of a page, and executing the following operation when the program is read and executed by the processor, wherein page data is obtained, the page data comprises data of the banner element, the banner element comprises at least two layers, the at least two layers comprise a background layer and a data object layer which are distributed from bottom to top, at least one layer is used for displaying a representative picture of a data object, and the data object and image display objects in other layers correspond to preference information of a user; when the page data is used for page display, the banner elements are displayed according to the corresponding data of the banner elements, the display objects in the background layer comprise background pictures or background videos, the area of the representative pictures of the data objects is smaller than that of the background pictures or the background videos, and the pattern features of the background pictures or the pattern features of image frames in the background videos correspond to preference information of users on the pattern features of the data objects.

18. A processing device for a page banner element is applied to a server, and comprises:

the display device comprises a first storage unit, a second storage unit and a display unit, wherein the first storage unit is used for storing a banner element image display object information base, the information base comprises a plurality of display objects corresponding to different preference information of a user, the banner element comprises at least two layers, the at least two layers comprise a background layer and a data object layer which are distributed from bottom to top, the display object in at least one layer is a representative picture of a data object, the display object is used for displaying in other layers of the banner element, the display object in the background layer comprises a background picture or a background video, and the area of the representative picture of the data object is smaller than that of the background picture or the background video;

the first content determining unit is used for determining a target data object according to preference information of a user and selecting a target display object from the information base, wherein the pattern characteristics of a background picture or the pattern characteristics of an image frame in a background video correspond to the preference information of the user on the pattern characteristics of the data object;

19. A processing device for a page banner element is applied to a client, and comprises:

a second page data obtaining unit, configured to obtain page data, where the page data includes banner element data, the banner element includes at least two layers, the at least two layers include a background layer and a data object layer that are distributed from bottom to top, where at least one layer is used to display a representative picture of the data object, the data object displayed in the layer is determined according to preference information of a user, image display objects in other layers are determined according to characteristics of the data object, the display object in the background layer includes a background picture or a background video, and an area of the representative picture of the data object is smaller than that of the background picture or the background video;

20. An electronic device, characterized in that the electronic device comprises:

a display;

a processor;

the processor is used for reading and executing a processing program of a page banner element, and executing the following operation when the program is read and executed by the processor, wherein page data is obtained, the page data comprises the banner element data, the banner element comprises at least two layers, the at least two layers comprise a background layer and a data object layer which are distributed from bottom to top, at least one layer is used for displaying a representative picture of a data object, the data object displayed in the layer is determined according to preference information of a user, image display objects in other layers are determined according to the characteristics of the data object, the display object in the background layer comprises a background picture or a background video, and the area of the representative picture of the data object is smaller than that of the background picture or the background video; and when the page data is used for displaying the page, displaying the banner elements according to the corresponding data of the banner elements.

21. A processing device for a page banner element is applied to a server, and comprises:

a second storing unit, configured to store a banner element image display object information base, where the information base includes multiple display objects corresponding to different data object features, where the banner element includes at least two layers, where the at least two layers include a background layer and a data object layer distributed from bottom to top, where a display object in at least one layer is a representative picture of a data object, the display object is used for displaying in other layers of the banner element, the display object in the background layer includes a background picture or a background video, and an area of the representative picture of the data object is smaller than that of the background picture or the background video;