CN109961493A - Banner Picture Generation Method and device on displayed page - Google Patents
Banner Picture Generation Method and device on displayed page Download PDFInfo
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- CN109961493A CN109961493A CN201711428941.5A CN201711428941A CN109961493A CN 109961493 A CN109961493 A CN 109961493A CN 201711428941 A CN201711428941 A CN 201711428941A CN 109961493 A CN109961493 A CN 109961493A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06T—IMAGE DATA PROCESSING OR GENERATION, IN GENERAL
- G06T11/00—2D [Two Dimensional] image generation
- G06T11/60—Editing figures and text; Combining figures or text
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Abstract
The invention discloses the banner Picture Generation Methods and device on a kind of displayed page, belong to Computer Image Processing field.Method includes: the demand information that reception demand end is submitted, and includes the material information of banner picture to be generated in demand information；According to material information, a variety of materials are chosen from preset material database, and it carries out splicing to a variety of materials and is merged into a width banner picture sending and be shown to demand end, for the selection of demand end, change, procedure, automation on line to realize banner picture making, thus the producing efficiency of banner picture is improved, the cost of manufacture of banner picture is reduced, while also liberating the service interfacing cost of picture designer.
Description
Technical field
The present invention relates to Computer Image Processing field, in particular to the banner picture on a kind of displayed page generates
Method and device.
Background technique
With the development that internet makes rapid progress, consumer is increasingly dependent on to be done shopping by network, and major electric business is flat
Platform and platform trade company carry out various advertising campaigns for different clients in order to attract more clients, in different time sections, and
On the appearance form of various advertising campaigns, banner (banner) picture on displayed page be main presentation mode it
One.
It is always traditional artificial production method in the manufacture craft of picture, nowadays with picture handling implement, artificial
The maturation of the technologies such as intelligent algorithm gradually begins through these technologies and user is helped to solve the problems, such as banner picture making, with
It promotes producing efficiency and saves banner picture making cost.
Summary of the invention
In order to solve problems in the prior art, the embodiment of the invention provides the banner pictures on a kind of displayed page
Generation method and device, to promote producing efficiency and save banner picture making cost.The technical solution is as follows:
In a first aspect, providing the banner Picture Generation Method on a kind of displayed page, which comprises
The demand information that reception demand end is submitted includes that the material of banner picture to be generated is believed in the demand information
Breath；
According to the material information, a variety of materials are obtained from preset material database, and a variety of materials are spelled
It connects and is merged into a width banner picture and sends and be shown to the demand end, for demand end selection.
With reference to first aspect, in the first possible implementation, the demand information step that reception demand end is submitted
Before rapid, the method also includes:
Banner picture materials are deconstructed in advance to obtain several elements, and several materials are protected by material classification
It deposits into preset material database.
With reference to first aspect, in the second possible implementation, the demand information packet that reception demand end is submitted
It includes:
Receive the demand information that the demand end is submitted with text and/or voice and/or graphic form.
It is possible at the third with reference to first aspect to the possible implementation of any one of second of first aspect
In implementation, the demand information further includes custom model, the method also includes:
According to mode type indicated by the custom model, the banner picture presentation that the demand end is chosen to
User；
Wherein, the custom model is banner picture Dynamic Display mode or banner picture static display mode.
The third possible implementation with reference to first aspect, in the fourth possible implementation, according to described
The banner picture presentation that the demand end is chosen includes: by mode type indicated by custom model to user
Confirm mode type indicated by the custom model；
If the custom model be banner picture Dynamic Display mode, based on user user client displaying page
Log-on message on face, the banner picture chosen described in Xiang Suoshu user's Dynamic Display；
If the custom model is banner picture static display mode, chosen to described in all user's static displays
Banner picture.
The 4th kind of possible implementation with reference to first aspect, it is in a fifth possible implementation, described to be based on
Log-on message of the user on the displayed page of user client, the banner figure chosen described in Xiang Suoshu user's Dynamic Display
Piece includes:
Judge whether the user logs in the displayed page；
If it is determined that be it is yes, then according to the displayed page, obtain the user's history data of the user, and to the user
Historical data is analyzed to obtain the user preference information of the user, user preference information described in Xiang Suoshu user's Dynamic Display
Corresponding banner picture；
If it is determined that be it is no, then the preassigned banner picture in the demand end is shown to the user.
Second aspect provides the banner Picture Generation Method on a kind of displayed page, which comprises
A variety of demand informations that reception demand end is submitted, and generate a variety of figures corresponding with a variety of demand informations
Piece mark, the picture identification is for identifying banner picture to be generated；
Log-on message of the user on the displayed page of user client is obtained, and according to the log-on message, described
Determine that Target Photo identifies in plurality of picture mark；
According to the corresponding demand information of Target Photo mark, a variety of materials are obtained from preset material database；With
And
A variety of materials are spliced, the banner picture to be generated are generated, to show the user.
In conjunction with second aspect, in the first possible implementation, a variety of demands letter that reception demand end is submitted
Breath includes:
Receive a variety of demand informations that the demand end is submitted with text and/or voice and/or graphic form；
Wherein, the demand information includes the material information of the banner picture to be generated.
In conjunction with the possible implementation of the first of second aspect or second aspect, in second of possible implementation
In, it is described according to the log-on message, determine that Target Photo mark includes: in plurality of picture mark
Judge whether the user logs in the displayed page；
If it is determined that be it is yes, then according to the displayed page, obtain the user's history data of the user, and based on to described
The user preference information that user's history data are analyzed determines the Target Photo in plurality of picture mark
Mark；
If it is determined that be it is no, then using the preassigned picture identification in demand end as Target Photo identify.
The third aspect, provides a kind of banner photograph creation device, and described device includes:
Receiving module includes banner to be generated in the demand information for receiving the demand information of demand end submission
The material information of picture；
Module is obtained, for obtaining a variety of materials from preset material database according to the material information；
Generation module is merged into a width banner picture for carrying out splicing to a variety of materials；
Sending module, for sending and showing the banner picture to the demand end, for demand end selection.
In conjunction with the third aspect, in the first possible implementation, described device further include:
Material database constructs module, obtains several elements for being deconstructed in advance to banner picture materials, and will be described
Several materials are saved by material classification into preset material database.
In conjunction with the third aspect, in the second possible implementation, the receiving module is specifically used for:
Receive the demand information that the demand end is submitted with text and/or voice and/or graphic form.
It is possible at the third in conjunction with the possible implementation of any one of second of the third aspect to the third aspect
In implementation, the demand information further includes custom model, and described device further includes display module, and the display module is used
In:
According to mode type indicated by the custom model, by the demand end in a variety of banner pictures institute
The banner picture presentation chosen is to user；
Wherein, the custom model is banner picture Dynamic Display mode or banner picture static display mode.
In conjunction with the third possible implementation of the third aspect, in the fourth possible implementation, the displaying
Module includes:
Submodule is confirmed, for confirming mode type indicated by the custom model；
First shows submodule, if being banner picture Dynamic Display mode for the custom model, is based on user
Log-on message on the displayed page of user client, the banner picture chosen described in Xiang Suoshu user's Dynamic Display；
Second shows submodule, useful to institute if being banner picture static display mode for the custom model
The banner picture chosen described in the static display of family.
In conjunction with the 4th kind of possible implementation of the third aspect, in a fifth possible implementation, described first
Show that submodule is specifically used for:
Judge whether the user logs in the displayed page；
If it is determined that be it is yes, then according to the displayed page, obtain the user's history data of the user, and to the user
Historical data is analyzed to obtain the user preference information of the user, user preference information described in Xiang Suoshu user's Dynamic Display
Corresponding banner picture；
If it is determined that be it is no, then the preassigned banner picture in the demand end is shown to the user.
Fourth aspect provides a kind of banner photograph creation device, which is characterized in that described device includes:
Receiving unit, for receiving a variety of demand informations of demand end submission；
First generation unit, for generating plurality of picture mark corresponding with a variety of demand informations, the figure
Piece is identified for identifying banner picture to be generated；
First acquisition unit, for obtaining log-on message of the user on the displayed page of user client；
Determination unit, for determining that Target Photo is identified in plurality of picture mark according to the log-on message；
Second acquisition unit, for the demand information corresponding according to Target Photo mark, from preset material database
It is middle to obtain a variety of materials；
Second generation unit generates the banner picture to be generated, for splicing to a variety of materials with exhibition
Show to the user.
In conjunction with fourth aspect, in the first possible implementation, the receiving unit is specifically used for:
Receive a variety of demand informations that the demand end is submitted with text and/or voice and/or graphic form；
Wherein, the demand information includes the material information of the banner picture to be generated.
In conjunction with the possible implementation of the first of fourth aspect or fourth aspect, in second of possible implementation
In, the determination unit is specifically used for:
Judge whether the user logs in the displayed page；
If it is determined that be it is yes, then according to the displayed page, obtain the user's history data of the user, and based on to described
The user preference information that user's history data are analyzed determines the Target Photo in plurality of picture mark
Mark；
If it is determined that be it is no, then using the preassigned picture identification in demand end as Target Photo identify.
5th aspect, provides the banner Picture Generation Method on a kind of displayed page, which comprises
Picture materials are deconstructed according to a variety of dimensions, and form the material database of similar material to carry out material management,
Wherein, the material database includes: template dimension material, element dimension material, figure layer dimension material；
The selected banner characteristic value in reception demand end, and chosen from the material database according to the banner characteristic value
Corresponding template；
Corresponding element and figure layer are chosen from the material database according to selected template, and certainly according to predetermined scene frame
It is dynamic to splice the element and figure layer, subsequently generate preview banner picture；
The demand end is recorded to the assessment value of the preview banner picture, assessment value is reached into first threshold
Banner picture uploads displayed page and browses for user；
Record browsing time and the multiple user purchase banner picture that multiple users browse the banner picture
The quantity purchase of middle commodity；
The browsing time and the quantity purchase are reached into the banner picture of second threshold as reference picture, and root
The banner picture of similar commodity is made according to the corresponding banner characteristic value of the reference picture；Wherein:
The banner characteristic value includes: dimension of picture, template, custom model；
The template includes: element, element position, figure layer, merchandise display figure position；
The element includes: logo mark, main title, subtitle, button button, merchandise display figure；
The figure layer includes: background, texture, background decorative, mask, commodity decoration；
The custom model includes: banner picture Dynamic Display mode, banner picture static display mode；
The displayed page includes: webpage, the interface APP.
In conjunction with the 5th aspect, in the first possible implementation, the method also includes:
Before individual consumer browses banner picture, according to log-on message of the individual consumer on displayed page,
The user's history data of the individual consumer are obtained, and show banner picture associated with the user's history data.
6th aspect, provides the banner photograph creation device on a kind of displayed page, and described device includes:
Material database constructs module, for deconstructing according to a variety of dimensions to picture materials, and forms the element of similar material
Material library is to carry out material management, wherein the material database includes: template dimension material, element dimension material, figure layer dimension element
Material；
Receiving module, for receiving the selected banner characteristic value in demand end；
First chooses module, for choosing corresponding template from the material database according to the banner characteristic value；
Second chooses module, for choosing corresponding element and figure layer from the material database according to selected template；
First generation module is used for element and figure layer according to predetermined scene frame automatic Mosaic, subsequently generates preview
Banner picture；
Assessment is worth by the first logging modle for recording the demand end to the assessment value of the preview banner picture
The banner picture for reaching first threshold uploads displayed page and browses for user；
Second logging modle, for record multiple users browse the banner picture browsing time and the multiple use
Buy the quantity purchase of commodity in banner picture in family；
Second generation module, for the browsing time and the quantity purchase to be reached to the banner picture of second threshold
As reference picture, and generate according to the corresponding banner characteristic value of the reference picture banner picture of similar commodity；
The banner characteristic value includes: dimension of picture, template, custom model；
The template includes: element, element position, figure layer, merchandise display figure position；
The element includes: logo mark, main title, subtitle, button button, merchandise display figure；
The figure layer includes: background, texture, background decorative, mask, commodity decoration；
The custom model includes: banner picture Dynamic Display mode, banner picture static display mode；
The displayed page includes: webpage, the interface APP.
In conjunction with the 6th aspect, in the first possible implementation, described device further include:
Module is obtained, is used for before individual consumer browses banner picture, according to the individual consumer in displayed page
On log-on message, obtain the user's history data of the individual consumer, and show associated with the user's history data
Banner picture.
Banner Picture Generation Method and device on a kind of displayed page provided in an embodiment of the present invention, pass through reception
The demand information that demand end is submitted, and information chooses a variety of materials from preset material database according to demand, to a variety of materials into
Row splicing, generates a variety of banner pictures, and a variety of banner pictures are sent to demand end, so that demand end selects, from
And realize change, procedure, automation on the line of banner picture making, the producing efficiency of banner picture is thus improved, is dropped
The low cost of manufacture of banner picture, while also liberating the service interfacing cost of picture designer.
Banner Picture Generation Method and device on a kind of displayed page provided in an embodiment of the present invention, pass through reception
A variety of demand informations that demand end is submitted, and plurality of picture mark corresponding with a variety of demand informations is generated, and obtain
Log-on message of the user in the specified application page of user client, and according to log-on message, in plurality of picture mark really
Make Target Photo mark；According to the corresponding demand information of Target Photo mark, a variety of elements are obtained from preset material database
Material；And a variety of materials are spliced, banner picture to be generated is generated, to show user.In this way in banner picture
Production method on, by combine user on the displayed page of user client log-on message generation show user's
Banner picture not only realizes change, procedure, automation on the line of banner picture making, reduces banner picture
Cost of manufacture and the service interfacing cost for liberating picture designer, meanwhile, it is also possible that be shown to user
Banner picture is more targeted, therefore can attract more clients, realizes the purpose for improving promotion effect；Moreover,
It, can be greatly compared to pre-generating for pointedly selection banner picture presentation is to user again after a large amount of banner pictures
System resource is saved, the purpose " with with generation " is realized.
Banner Picture Generation Method and device on a kind of displayed page provided in an embodiment of the present invention, generate with
After the selected corresponding preview banner picture of banner characteristic value in demand end, by the way that the assessment value of preview banner picture is reached
Banner picture to first threshold uploads displayed page for user's browsing, and multiple users are browsed to the browsing of banner picture
The quantity purchase that number and multiple users buy commodity in banner picture reaches the banner picture of second threshold as reference
Picture, and the banner picture of similar commodity is generated according to the corresponding banner characteristic value of the reference picture, thus not only
Change, procedure, automation on the line of banner picture making are realized, the producing efficiency of banner picture is improved, reduces
The cost of manufacture of banner picture, meanwhile, by recording and analyzing the application effect of banner picture, and according to banner picture
Application effect make the banner picture of other similar commodity, and thus, it is possible to substantially increase the banner of similar commodity figure
The producing efficiency of piece.
Detailed description of the invention
To describe the technical solutions in the embodiments of the present invention more clearly, make required in being described below to embodiment
Attached drawing is briefly described, it should be apparent that, drawings in the following description are only some embodiments of the invention, for
For those of ordinary skill in the art, without creative efforts, it can also be obtained according to these attached drawings other
Attached drawing.
Fig. 1 is the banner Picture Generation Method flow chart on a kind of displayed page provided in an embodiment of the present invention；
Fig. 2 is the parsing effect picture of picture materials provided in an embodiment of the present invention；
Fig. 3 is the banner picture effect figure of generation provided in an embodiment of the present invention；
Fig. 4 is the banner Picture Generation Method flow chart on a kind of displayed page provided in an embodiment of the present invention；
Fig. 5 is the banner Picture Generation Method flow chart on a kind of displayed page provided in an embodiment of the present invention；
Fig. 6 is the banner photograph creation device structural representation on a kind of displayed page provided in an embodiment of the present invention
Figure；
Fig. 7 is the banner photograph creation device structural representation on a kind of displayed page provided in an embodiment of the present invention
Figure；
Fig. 8 is the banner photograph creation device structural representation on a kind of displayed page provided in an embodiment of the present invention
Figure.
Specific embodiment
To make the object, technical solutions and advantages of the present invention clearer, below in conjunction with attached in the embodiment of the present invention
Figure, technical scheme in the embodiment of the invention is clearly and completely described, it is clear that described embodiment is only this
Invention a part of the embodiment, instead of all the embodiments.Based on the embodiments of the present invention, those of ordinary skill in the art exist
Every other embodiment obtained under the premise of creative work is not made, shall fall within the protection scope of the present invention.
The embodiment of the invention provides the banner Picture Generation Method on a kind of displayed page, this method can be applied
In e-commerce system, wherein the e-commerce system may include server and a variety of user terminals, which can be real
The generation of existing banner picture, the server are communicatively coupled with by network and a variety of user terminals, logical to carry out data
Letter or interaction.Wherein, server can be network server, database server etc..User terminal can be PC
(personal computer, PC), tablet computer, smart phone, personal digital assistant (personal digital
Assistant, PDA), the terminals such as wearable device.In embodiments of the present invention, user terminal can be set to demand end, i.e.,
The terminal that trade company uses can send demand information or instruction needed for generating banner picture, so that server to server
Generate corresponding banner picture.In addition, user terminal may be set to be user client, i.e. the terminal that uses of user, with
Receive the banner picture of server push and by banner picture presentation to user.
Embodiment one
The embodiment of the invention provides the banner Picture Generation Methods on a kind of displayed page, are applied to e-commerce
System, shown referring to Fig.1, this method comprises the following steps:
101, banner picture materials are deconstructed in advance to obtain several elements, and several materials is protected by material classification
It deposits into preset material database.
Wherein it is possible to the banner picture materials that demand end uploads are obtained from material uploading system, it can also be directly from figure
The interface that piece materials database provides obtains banner picture materials, does not have herein to the acquisition modes work of banner picture materials
Body limitation.Wherein, every banner picture materials can be split as include logo mark, main title, subtitle, button by
The multiple element of button and merchandise display figure and a variety of figure layers including background, texture, background decorative, mask and commodity decoration.
Specifically, can by image preprocessing and image Segmentation Technology to each banner picture materials at
Reason obtains a variety of different classes of materials of each banner picture materials, and adds tag along sort to a variety of template materials, protects
There are in preset material database.Wherein, comprising there are many different classes of material set, each classification material set in material database
In separately include a variety of materials.
Wherein, picture materials are pre-processed, may include brightness to picture materials, color saturation, contrast
And/or pixel etc. is adjusted, it is of course also possible to use other processing modes, details are not described herein.Located in advance by image
Reason can be improved banner picture materials quality, more precisely be deconstructed convenient for subsequent to banner material.
Wherein, image Segmentation Technology can use preset clustering algorithm into segmentation, to obtain banner picture materials
A variety of different classes of materials of banner picture materials, clustering algorithm can use k-means algorithm.
Fig. 2 is referred to, Fig. 2 is the parsing effect picture of picture materials provided in an embodiment of the present invention, such as shown in Fig. 2, right
After one picture materials carry out material fractionation, principal mark entitled " toy for children general mobilization " can be obtained, subtitle is " to dazzle cruel mould and play limitation
The different classes of material of panic buying ", button button, LOGO mark, merchandise display figure, background decorative, mask, texture and background.
In the embodiment of the present invention, several materials are obtained by the destructing to picture materials, realizes and picture materials is carried out
Various dimensions are split, and realize the management on different dimensions to similar material.
102, the demand information submitted at demand end is received, includes the material letter of banner picture to be generated in demand information
Breath.
Wherein, demand information is that demand end is submitted for the generation demand of commodity or the banner picture of advertising campaign
, for example, the demand information can be the information such as discounting, the shopping of preferential and special price of some apparel brand, for another example, the demand
Information be " double 11 " rob certificate activity or rob red packet activity, demand information includes the material information of banner picture to be generated,
The material information may include template, the dimension of picture etc. of banner picture to be generated, wherein template includes element, element position
It sets, figure layer, merchandise display figure position.
Specifically, the process may include:
The demand information that reception demand end is submitted with text and/or voice and/or graphic form, and solved from demand information
The material information of banner picture to be generated is precipitated.
Further, it is also possible to by other means realize above-mentioned steps process, the embodiment of the present invention to specific mode not
It is limited.
It is understood that the demand information that demand end is submitted can be one or more demand information in this step,
In a variety of demand informations can be and submitted by same demand end, be also possible to what different demand ends was submitted.Specific
In implementation process, if the demand information received be a variety of demand informations, need for each demand information include to
The material information for generating banner picture executes following step.
103, according to material information, a variety of materials are chosen from preset material database, and splicing conjunction is carried out to a variety of materials
And at a width banner picture.
Wherein, a variety of materials include multiple element and a variety of figure layers, many of element include logo mark, main title,
Subtitle, button button and merchandise display figure, a variety of figure layers include background, texture, background decorative, mask and commodity decoration.
Specifically, matched in material database to material information, it is determining with the matched multiple element of material information and
Multiple element and a variety of figure layers are combined splicing by a variety of figure layers, to generate a width banner picture.
Illustratively, if the demand information to a food advertising campaign generates corresponding banner picture, pass through execution
The method of the embodiment of the present invention generates banner picture and is referred to shown in Fig. 3, and Fig. 3 is generation provided in an embodiment of the present invention
Banner picture effect figure.
In the embodiment of the present invention, since a variety of materials are that the demand information based on demand end is got from material database,
The width banner picture generated from there through the splicing of a variety of materials, it can be ensured that recommend the accurate of banner picture to demand end
Property.
104, banner picture is sent to demand end, for the selection of demand end.
In the embodiment of the present invention, due to the demand information submitted by reception demand end, and according to demand information from default
Material database in obtain a variety of materials, a variety of materials are spliced, generate a banner picture, and by banner picture
It is sent to demand end, for the selection of demand end, to realize change, procedure, automation on the line of banner picture making, thus
The producing efficiency of banner picture is improved, the cost of manufacture of banner picture is reduced, while also liberating picture designer's
Service interfacing cost.
Optionally, after step 104, method provided by the embodiment of the present invention can also include:
105, demand information further includes custom model, the mode type according to indicated by custom model, will be selected by demand end
In banner picture presentation to user.
Wherein, custom model is banner picture Dynamic Display mode or banner picture static display mode.
Banner picture Dynamic Display mode is selectively shown for the log-on message based on user steps on user
The associated banner picture of information is recorded, the displayed page in the embodiment of the present invention refers to that banner picture institute is issued at demand end
Application page, which can be webpage, or the interface APP.
Banner picture static display mode is used to indicate the identical banner picture of all user's static displays.
Specifically, the process may include:
Confirm mode type indicated by custom model；
If custom model is banner picture Dynamic Display mode, based on user on the displayed page of user client
Log-on message, the banner picture chosen to user's Dynamic Display；
If custom model is banner picture static display mode, the banner chosen to all user's static displays
Picture.
In the embodiment of the present invention, by the mode type according to indicated by custom model, demand end is chosen
Banner picture presentation is to user, the thus diversified demand at meet demand end.
Wherein, the log-on message based on user on the displayed page of user client is chosen to user's Dynamic Display
Banner picture may include:
A, judge whether user logs in displayed page.
Wherein it is possible to whether judge user by the way that whether displayed page backstage receives the access request of user client
Log on to displayed page, the present invention is not especially limited the process of judgement.
B, if it is determined that be it is yes, then according to displayed page, obtain the user's history data of user, and to user's history data into
Row analysis obtains the user preference information of user, to the corresponding banner picture of user's Dynamic Display user preference information.
Specifically, acquiring web-based history behavioral data of the user on displayed page according to the user identifier of user；Wherein,
User identifier can for user user client terminal iidentification, or user belonging to displayed page using upper
Register account number；
If it is determined that be it is no, then by the preassigned banner picture in demand end to user show.
Wherein, the user's history data of user include the browsing record of user, operation note, transaction record, transaction record
Order information including corresponding to user at the appointed time range, wherein order information includes user's purchase in designated time period
The commodity category and/or commodity amount bought.
In the embodiment of the present invention, due to the demand information submitted by reception demand end, and according to demand information from default
Material database in choose a variety of materials, splicing carried out to a variety of materials be merged into a width banner picture to send and be shown to demand
End, to realize change, procedure, automation on the line of banner picture making, thus reduces for the selection of demand end
The cost of manufacture of banner picture, while also liberating the service interfacing cost of picture designer；In addition, due to information according to demand
Included custom model, the banner picture presentation that demand end is chosen is to user, by being in based on application scenarios dynamic
Existing banner picture, can attract more clients, it is thus achieved that improving the purpose of promotion effect.
Embodiment two
The embodiment of the invention provides the banner Picture Generation Methods on a kind of displayed page, are applied to e-commerce
System, referring to shown in Fig. 4, this method comprises the following steps:
401, a variety of demand informations submitted at demand end are received, and generate a variety of figures corresponding with a variety of demand informations
Piece mark, picture identification is for identifying banner picture to be generated.
Specifically, receive different demands end or same demand end submitted with text and/or voice and/or graphic form it is more
Kind of demand information, and generate plurality of picture corresponding with a variety of demand informations and identify, it is corresponding to a variety of demand informations to
It generates banner picture to be identified with picture identification, and plurality of picture mark is saved.
Wherein, demand information is that demand end is submitted for the generation demand of commodity or the banner picture of advertising campaign
, for example, the demand information can be the information such as discounting, the shopping of preferential and special price of some apparel brand, for another example, the demand
Information be " double 11 " rob certificate activity or rob red packet activity, demand information includes the material information of banner picture to be generated,
The material information may include template, the dimension of picture etc. of banner picture to be generated, wherein template includes element, element position
It sets, figure layer, merchandise display figure position.
402, log-on message of the user in the specified application page of user client is obtained, and according to log-on message,
Determine that Target Photo identifies in plurality of picture mark.
Wherein, logging state is used to indicate whether user logs in displayed page, and the displayed page in the embodiment of the present invention refers to
Be demand end publication banner picture where application page, which can be webpage, or the interface APP.
Specifically, determining that Target Photo mark includes: in plurality of picture mark according to log-on message
A, judge whether user logs in displayed page.
Wherein it is possible to whether judge user by the way that whether displayed page backstage receives the access request of user client
Log on to displayed page, the present invention is not especially limited the process of judgement.
B, if it is determined that be it is yes, then according to displayed page, obtain the user's history data of user, and based on to user's history number
According to the user preference information analyzed, determine that Target Photo identifies in plurality of picture mark.
Wherein, user's history data include the browsing record of user, operation note, transaction record, and transaction record is included in
The order information of user is corresponded within the scope of specified time, wherein order information includes the quotient that user buys in designated time period
Product category and/or commodity amount.
Specifically, according to user's history number of the user identifier acquisition user on displayed page in user login information
According to, and user's history data are analyzed to obtain the user preference information of user, search and user in plurality of picture mark
The corresponding Target Photo mark of preference information.
Wherein, user identifier can be the terminal iidentification of the user client of user, or user is in displayed page
It is affiliated using upper registration account number.
C, if it is determined that be it is no, then using the preassigned picture identification in demand end as Target Photo identify.
403, the demand information corresponding according to Target Photo mark, chooses a variety of materials from preset material database.
Wherein, in preset material database comprising there are many different classes of material set, in each classification material set point
It Bao Han not multiple materials.A variety of different classes of material set can press LOGO, title, button, commodity figure, background, texture, back
Scape decoration, mask and commodity decoration etc. are classified.
Specifically, being matched in material database to material information, the determining and matched a variety of materials of material information.
404, a variety of materials are spliced, banner picture to be generated is generated, to show user.
In the embodiment of the present invention, by generating corresponding plurality of picture mark to a variety of demand informations that demand end is submitted in advance
Know, and the log-on message according to user on the displayed page of user client, determines target figure in plurality of picture mark
Piece mark, and the demand information corresponding according to Target Photo mark, choose a variety of materials, and right from preset material database
A variety of materials carry out splicing and generate banner picture presentation to user.In this way on the production method of banner picture, pass through knot
It shares log-on message of the family on the displayed page of user client and generates banner picture, and by banner picture presentation to use
Family not only realizes change, procedure, automation on the line of banner picture making, reduces the cost of manufacture of banner picture
And the service interfacing cost of liberation picture designer, meanwhile, also needle targetedly can be had more to user's banner picture
To property, therefore more clients can be attracted, realize the purpose for improving promotion effect；Moreover, a large amount of compared to pre-generated
For pointedly selection banner picture presentation is to user again after banner picture, system resource can be greatly saved, it is real
The now purpose " with with generation ".
Embodiment three
The embodiment of the invention provides the banner Picture Generation Methods on a kind of displayed page, are applied to e-commerce
System, referring to Figure 5, this method comprises the following steps:
501, picture materials are deconstructed according to a variety of dimensions, and forms the material database of similar material to carry out material pipe
Reason.
Wherein, material database includes: template dimension material, element dimension material, figure layer dimension material.
Specifically, the step is identical as step 101, it is not repeated here herein.
502, the selected banner characteristic value in demand end is received, and is chosen from material database accordingly according to banner characteristic value
Template.
Wherein, banner characteristic value includes: dimension of picture, template, custom model；
Custom model includes: banner picture Dynamic Display mode, banner picture static display mode；
Template includes: element, element position, figure layer, merchandise display figure position；
Element includes: logo mark, main title, subtitle, button button, merchandise display figure；
Figure layer includes: background, texture, background decorative, mask, commodity decoration.
Specifically, an interactive interface is provided previously, which selects banner characteristic value for demand end
Operation, wherein the selection operation can be the data input carried out in default input frame for each banner feature and/
Or selection operation that each banner feature is carried out in default choice box, and/or to each banner feature it is corresponding under
Draw the selection operation in menu.
Specifically, the present invention is not limited specific receive process.
503, corresponding element and figure layer are chosen from material database according to selected template, and certainly according to predetermined scene frame
Dynamic splicing element and figure layer, subsequently generate preview banner picture.
Wherein, the scene frame is a pre-defined algorithm model, which generates after merging element with figure layer
Banner picture.Scene frame receives or obtains scene description, one or more scene image, and to be placed on the field of generation
One or more picture/text/documents (hereinafter " can infusion ") in scape.Scene frame generates synthesis scene image,
Comprising according to scene description be synthesized in received one or more scene can infusion.Scene description (herein also referred to as " field
Scape present code ") using visual language (for example, in xml format) realize, and stipulated that generate composograph when will at one or
Multiple deformations and synthesis function that can be executed in infusion and/or one or more scene.
Scene frame is figure resultant frame, it allows the injections such as document, image, text, mark, upload content to show up
In scape (this can be generated and one or more image is laminated).All layers of composograph can independently be become
Shape, and additional stacking, coloring, transparency and other interlayer functions are provided.Scene frame includes engine, it uses specified
One or more scenes and one or more can infusion execute, explain, consumption or otherwise processing scene present generation
Code.
In high level, frame is the scene presentation technology for displaying format customization product in the background.Generated consumption
The preview of person's customed product can be converted with various ways, and be placed on the inside of more large scene.
Fig. 2 illustrates the example for the preview generated in this way realized in background scene, these examples are with various
Different scenes show the business card of consumer.Scene can be it is consecutive or cascade so that a scene can be another
A part of a scene, and so on.Scene may include the more than one placeholder locations for that can inject situation elements.
504, the banner that assessment value reaches first threshold is schemed the assessment value of preview banner picture by record demand end
Piece uploads displayed page and browses for user.
Wherein, assessment value test and assess obtaining by demand end to preview banner picture, wherein assessment value can
To include user's evaluation information.
The assessment value of banner picture can also be obtained by other means, for example the selection operation by detecting user obtains
The assessment value for obtaining banner picture, when user chooses banner picture, assignment assessment value is 1, the unselected banner picture of user,
Then assignment assessment value is 0.
505, multiple users are recorded and browse quotient in the browsing time and multiple users purchase banner picture of banner picture
The quantity purchase of product.
Specifically, the embodiment of the present invention is not limited specific recording process.
In the embodiment of the present invention, by recording, multiple users browse the browsing time of banner picture and multiple users buy
The quantity purchase of commodity in banner picture, convenient for by the public click volume to banner picture, understanding banner picture is
It is no to be attracted to user.
506, browsing time and quantity purchase are reached into the banner picture of second threshold as reference picture, and according to ginseng
Examine the banner picture that the corresponding banner characteristic value of picture generates similar commodity.
The second threshold can be set to standard only comprising browsing time numerical value；It may be set to be only comprising purchase
The standard of quantity numerical value；It is public to may be arranged as the calculating being made of browsing time numerical value and quantity purchase numerical value by default weight
Formula, for example, Y=X1* α+X2* β, wherein Y indicates that second threshold, X1 indicate that browsing time numerical value, α indicate that browsing time accounts for second
The weight of threshold value, X2 indicate that quantity purchase numerical value, β indicate that quantity purchase accounts for the weight of second threshold, and symbol " * " indicates multiplication fortune
It calculates.
Wherein, displayed page includes: webpage, the interface APP.
Second threshold can carry out corresponding setting according to actual needs.
Optionally, method provided by the embodiment of the present invention can also include:
Before individual consumer browses banner picture, according to log-on message of the individual consumer on displayed page, obtain
The user's history data of individual consumer, and show banner picture associated with user's history data.
Wherein, user's history data include the browsing record of user, operation note, transaction record, and transaction record is included in
The order information of user is corresponded within the scope of specified time, wherein order information includes the quotient that user buys in designated time period
Product category and/or commodity amount.
Specifically, according to user's history number of the user identifier acquisition user on displayed page in user login information
According to and analyzing user's history data, obtain user and browsed but non-purchased goods information and/or the commodity bought
Information；
By user browsed but non-purchased goods corresponding to banner picture presentation to user；And/or
By the banner picture presentation of commodity associated with the commodity that user has bought to user.
It is exemplary, before user A browses banner picture, according to the log-on message of user A, obtain the user of user A
Historical data, if analyzing, user A was browsed but non-purchased goods information is mobile phone, by the banner picture presentation of mobile phone
Give user A；For another example, if analyzing the commodity that user A has been bought is mobile phone, by the banner picture presentation of Cellphone Accessories to use
Family A, wherein Cellphone Accessories may include sticking film for mobile phone, mobile phone shell, earphone etc..
In the embodiment of the present invention, by showing page according to individual consumer before individual consumer browses banner picture
Log-on message on face obtains the user's history data of individual consumer, and shows banner associated with user's history data
Picture thus, it is possible to enable the banner picture shown to user to provide more effective information for user, and then is attracted to use
Family promotes banner picture click volume.
Banner Picture Generation Method on a kind of displayed page provided in an embodiment of the present invention is generating and demand end
After the corresponding preview banner picture of selected banner characteristic value, by the way that the assessment value of preview banner picture is reached first
The banner picture of threshold value uploads displayed page and browses for user, and by multiple users browse banner picture browsing time and
The quantity purchase that multiple users buy commodity in banner pictures reaches the banner picture of second threshold as reference picture, with
And the banner picture of similar commodity is generated according to the corresponding banner characteristic value of reference picture, thus not only realize banner
Change, procedure, automation on the line of picture making, improve the producing efficiency of banner picture, reduce banner picture
Cost of manufacture, meanwhile, it is carried out by recording and analyzing the application effect of banner picture, and according to the application effect of banner picture
The banner picture for making other similar commodity, thus, it is possible to substantially increase the production of the banner picture of similar commodity effect
Rate.
Example IV
The embodiment of the invention provides the banner photograph creation devices on a kind of displayed page, are applied to e-commerce
System, referring to shown in Fig. 6, which includes:
Receiving module 61 includes that banner to be generated schemes for receiving the demand information of demand end submission, in demand information
The material information of piece；
Module 62 is chosen, for choosing a variety of materials from preset material database according to material information；
Generation module 63 is merged into a width banner picture for carrying out splicing to a variety of materials；
Sending module 64, for sending and showing that banner picture gives demand end, for the selection of demand end.
Optionally, device 6 further include:
Material database constructs module 65, obtains several elements for being deconstructed in advance to banner picture materials, and if will
Dry material is saved by material classification into preset material database.
Optionally, receiving module 61 is specifically used for:
The demand information that reception demand end is submitted with text and/or voice and/or graphic form.
Optionally, demand information further includes custom model, and device 6 further includes display module 66, and display module 66 is used for:
The mode type according to indicated by custom model, the banner picture presentation that demand end is chosen is to user；
Wherein, custom model is banner picture Dynamic Display mode or banner picture static display mode.
Optionally, display module 66 includes:
Submodule 661 is confirmed, for confirming mode type indicated by custom model；
First shows submodule 662, if being banner picture Dynamic Display mode for custom model, is existed based on user
Log-on message on the displayed page of user client, the banner picture chosen to user's Dynamic Display；
Second shows submodule 663, if being banner picture static display mode for custom model, to all users
The banner picture that static display is chosen.
Optionally, the first displaying submodule 662 is specifically used for:
Judge whether user logs in displayed page；
If it is determined that be it is yes, then according to displayed page, obtain the user's history data of user, and carry out to user's history data
Analysis obtains the user preference information of user, to the corresponding banner picture of user's Dynamic Display user preference information；
If it is determined that be it is no, then by the preassigned banner picture in demand end to user show.
Banner photograph creation device on a kind of displayed page provided by the invention, the device by receiving due to being needed
The demand information for asking end to submit, and information obtains a variety of materials from preset material database according to demand, carries out to a variety of materials
Splicing one width banner picture of synthesis, and banner picture is sent to demand end, for the selection of demand end, to realize
Change, procedure, automation on the line of banner picture making, thus improve the producing efficiency of banner picture, reduce
The cost of manufacture of banner picture, while also liberating the service interfacing cost of picture designer.
Embodiment five
The embodiment of the invention provides the banner photograph creation devices on a kind of displayed page, are applied to e-commerce
System, referring to shown in Fig. 7, device 7 includes:
Receiving unit 71, for receiving a variety of demand informations of demand end submission；
First generation unit 72, for generating plurality of picture mark corresponding with a variety of demand informations, picture identification
For identifying banner picture to be generated；
Acquiring unit 73, for obtaining log-on message of the user on the displayed page of user client；
Determination unit 74, for determining that Target Photo is identified in plurality of picture mark according to log-on message；
Selection unit 75 is chosen from preset material database for the demand information corresponding according to Target Photo mark
A variety of materials；
Second generation unit 76 generates banner picture to be generated, for splicing to a variety of materials to show use
Family.
Optionally, receiving unit 71 is specifically used for:
A variety of demand informations that reception demand end is submitted with text and/or voice and/or graphic form；
Wherein, demand information includes the material information of banner picture to be generated.
Optionally, determination unit 74 is specifically used for:
Judge whether user logs in displayed page；
If it is determined that be it is yes, then according to displayed page, obtain the user's history data of user, and based on to user's history data
The user preference information analyzed determines that Target Photo identifies in plurality of picture mark；
If it is determined that be it is no, then using the preassigned picture identification in demand end as Target Photo identify.
Banner photograph creation device on a kind of displayed page provided in an embodiment of the present invention, the device pass through preparatory
Corresponding plurality of picture mark generated to a variety of demand informations that demand end is submitted, and according to user user client displaying
Log-on message on the page determines that Target Photo identifies in plurality of picture mark, and right according to Target Photo mark institute
The demand information answered obtains a variety of materials from preset material database, and carries out splicing to a variety of materials and generate banner picture
Show user.In this way on the production method of banner picture, by combining user on the displayed page of user client
Log-on message generate banner picture, and by banner picture presentation to user, not only realize banner picture making
Change, procedure, automation on line, reduce banner picture cost of manufacture and liberate picture designer service interfacing at
This, meanwhile, it also can be targetedly more targeted to user's banner picture, therefore more clients can be attracted, it is real
The purpose for improving promotion effect is showed；Moreover, compared to banner is pointedly selected again after pre-generating a large amount of banner pictures
For picture presentation is to user, system resource can be greatly saved, realizes the purpose " with with generation ".
Embodiment six
The embodiment of the invention provides the banner photograph creation devices on a kind of displayed page, are applied to e-commerce
System, referring to shown in Fig. 8, device 8 includes:
Material database constructs module 81, for deconstructing according to a variety of dimensions to picture materials, and forms similar material
Material database is to carry out material management, wherein material database includes: template dimension material, element dimension material, figure layer dimension material；
Receiving module 82, for receiving the selected banner characteristic value in demand end；
First chooses module 83, for choosing corresponding template from material database according to banner characteristic value, wherein；
Second chooses module 84, for choosing corresponding element and figure layer from material database according to selected template；
First generation module 85, for subsequently generating preview according to pre-defined algorithm model automatic Mosaic element and figure layer
Banner picture；
Assessment value is reached for recording demand end to the assessment value of preview banner picture by the first logging modle 86
The banner picture of one threshold value uploads displayed page and browses for user；
Second logging modle 87 browses browsing time and the multiple users purchase of banner picture for recording multiple users
The quantity purchase of commodity in banner picture；
Second generation module 88, for browsing time and quantity purchase to be reached to the banner picture of second threshold as ginseng
Picture is examined, and generates the banner picture of similar commodity according to the corresponding banner characteristic value of reference picture；
Wherein:
Banner characteristic value includes: dimension of picture, template, custom model；
Template includes: element, element position, figure layer, merchandise display figure position；
Element includes: logo mark, main title, subtitle, button button, merchandise display figure；
Figure layer includes: background, texture, background decorative, mask, commodity decoration；
Custom model includes: banner picture Dynamic Display mode, banner picture static display mode；
Displayed page includes: webpage, the interface APP.
Optionally, device 8 further include:
Display module 89 is used for before individual consumer browses banner picture, according to individual consumer on displayed page
Log-on message, obtain the user's history data of individual consumer, and show banner picture associated with user's history data.
Banner photograph creation device on a kind of displayed page provided in an embodiment of the present invention, the device pass through in life
After the corresponding preview banner picture of banner characteristic value selected with demand end, by by the assessment of preview banner picture
The banner picture that value reaches first threshold uploads displayed page and browses for user, and multiple users are browsed banner picture
The quantity purchase that browsing time and multiple users buy commodity in banner picture reaches the banner picture conduct of second threshold
Reference picture, and the banner picture of similar commodity is generated according to the corresponding banner characteristic value of reference picture, thus not only
Change, procedure, automation on the line of banner picture making are realized, the producing efficiency of banner picture is improved, reduces
The cost of manufacture of banner picture, meanwhile, by recording and analyzing the application effect of banner picture, and according to banner picture
Application effect make the banner picture of other similar commodity, and thus, it is possible to substantially increase the banner of similar commodity figure
The producing efficiency of piece.
All the above alternatives can form alternative embodiment of the invention using any combination, herein no longer
It repeats one by one.
It should be noted that in the description of the present invention, term " first ", " second " etc. are used for description purposes only, without
It can be interpreted as indication or suggestion relative importance.In addition, in the description of the present invention, unless otherwise indicated, the meaning of " a variety of "
It is two or more.
It should be understood that the banner photograph creation device on displayed page provided by the above embodiment is in execution pair
When banner Picture Generation Method on the displayed page answered, only the example of the division of the above functional modules,
In practical application, it can according to need and be completed by different functional modules above-mentioned function distribution, i.e., by the internal junction of device
Structure is divided into different functional modules, to complete all or part of the functions described above.In addition, above-described embodiment one provides
Displayed page on banner Picture Generation Method and the displayed page that provides of example IV on banner picture it is raw
Belong to same design at Installation practice, specific implementation process is detailed in embodiment of the method, and which is not described herein again；In addition, above-mentioned
Cross on the banner Picture Generation Method on displayed page that embodiment two provides and the displayed page of the offer of embodiment five
Width advertising pictures generating means embodiment belongs to same design, and specific implementation process is detailed in embodiment of the method, here also no longer
It repeats；In addition, what the banner Picture Generation Method and embodiment six on the displayed page that above-described embodiment three provides provided
Banner photograph creation device embodiment on displayed page belongs to same design, and specific implementation process is detailed in method implementation
Example, which is not described herein again.
Those of ordinary skill in the art will appreciate that realizing that all or part of the steps of above-described embodiment can pass through hardware
It completes, associated hardware can also be instructed to complete by program, the program can store can in a kind of computer
It reads in storage medium, storage medium mentioned above can be read-only memory, disk or CD etc..
The foregoing is merely presently preferred embodiments of the present invention, is not intended to limit the invention, it is all in spirit of the invention and
Within principle, any modification, equivalent replacement, improvement and so on be should all be included in the protection scope of the present invention.
Claims (10)
1. the banner Picture Generation Method on a kind of displayed page, which is characterized in that the described method includes:
Picture materials are deconstructed according to a variety of dimensions, and form the material database of similar material to carry out material management, wherein
The material database includes: template dimension material, element dimension material, figure layer dimension material；
The selected banner characteristic value in reception demand end, and chosen from the material database accordingly according to the banner characteristic value
Template, wherein the banner characteristic value includes: dimension of picture, template, custom model, and the template includes: element, member
Plain position, figure layer, merchandise display figure position；
Corresponding element and figure layer are chosen from the material database according to selected template, and are spelled automatically according to predetermined scene frame
The element and figure layer are connect, preview banner picture is subsequently generated；
The demand end is recorded to the assessment value of the preview banner picture, the banner that assessment value reaches first threshold is schemed
Piece uploads displayed page and browses for user；
It records multiple users and browses quotient in the browsing time and the multiple user purchase banner picture of the banner picture
The quantity purchase of product；
The browsing time and the quantity purchase are reached into the banner picture of second threshold as reference picture, and according to institute
State the banner picture that the corresponding banner characteristic value of reference picture generates similar commodity.
2. the method according to claim 1, wherein the method also includes:
Before individual consumer browses banner picture, according to log-on message of the individual consumer on displayed page, obtain
The user's history data of the individual consumer, and show banner picture associated with the user's history data.
3. the banner Picture Generation Method on a kind of displayed page, which is characterized in that the described method includes:
A variety of demand informations that reception demand end is submitted, and generate plurality of picture mark corresponding with a variety of demand informations
Know, the picture identification is for identifying banner picture to be generated；
Log-on message of the user on the displayed page of user client is obtained, and according to the log-on message, described a variety of
Determine that Target Photo identifies in picture identification；
According to the corresponding demand information of Target Photo mark, a variety of materials are chosen from preset material database；And
A variety of materials are spliced, the banner picture to be generated are generated, to show the user.
4. according to the method described in claim 3, it is characterized in that, described according to the log-on message, in the plurality of picture
Determine that Target Photo mark includes: in mark
Judge whether the user logs in the displayed page；
If it is determined that be it is yes, then according to the displayed page, obtain the user's history data of the user, and based on to the user
The user preference information that historical data is analyzed determines the Target Photo mark in plurality of picture mark
Know；
If it is determined that be it is no, then using the preassigned picture identification in demand end as Target Photo identify.
5. the banner Picture Generation Method on a kind of displayed page, which is characterized in that the described method includes:
The demand information that reception demand end is submitted includes the material information of banner picture to be generated in the demand information；
According to the material information, a variety of materials are chosen from preset material database, and splicing conjunction is carried out to a variety of materials
And the demand end is sent and is shown at a width banner picture, for demand end selection.
6. according to the method described in claim 5, it is characterized in that, the demand information further includes custom model, the method
Further include:
According to mode type indicated by the custom model, the banner picture presentation that the demand end is chosen is to use
Family；
Wherein, the custom model is banner picture Dynamic Display mode or banner picture static display mode.
7. the banner photograph creation device on a kind of displayed page, which is characterized in that described device includes:
Receiving module includes banner picture to be generated in the demand information for receiving the demand information of demand end submission
Material information；
Module is chosen, for choosing a variety of materials from preset material database according to the material information；
Generation module is merged into a width banner picture for carrying out splicing to a variety of materials；
Sending module, for sending and showing the banner picture to the demand end, for demand end selection.
8. device according to claim 7, which is characterized in that the demand information further includes custom model, described device
Further include display module, the display module is used for:
According to mode type indicated by the custom model, the banner picture presentation that the demand end is chosen is to use
Family；
Wherein, the custom model is banner picture Dynamic Display mode or banner picture static display mode.
9. the banner photograph creation device on a kind of displayed page, which is characterized in that described device includes:
Receiving unit, for receiving a variety of demand informations of demand end submission；
First generation unit, for generating plurality of picture mark corresponding with a variety of demand informations, the picture mark
Know for identifying banner picture to be generated；
Acquiring unit, for obtaining log-on message of the user on the displayed page of user client；
Determination unit, for determining that Target Photo is identified in plurality of picture mark according to the log-on message；
Selection unit is chosen more for the demand information corresponding according to Target Photo mark from preset material database
Kind material；
Second generation unit generates the banner picture to be generated, for splicing to a variety of materials to show
The user.
10. device according to claim 9, which is characterized in that the determination unit is specifically used for:
Judge whether the user logs in the displayed page；
If it is determined that be it is yes, then according to the displayed page, obtain the user's history data of the user, and based on to the user
The user preference information that historical data is analyzed determines the Target Photo mark in plurality of picture mark
Know；
If it is determined that be it is no, then using the preassigned picture identification in demand end as Target Photo identify.
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| CN111611514A (en) * | 2020-04-11 | 2020-09-01 | 上海淇玥信息技术有限公司 | Page display method and device based on user login information and electronic equipment |
| CN112528207A (en) * | 2021-02-05 | 2021-03-19 | 北京淇瑀信息科技有限公司 | Activity page generation method and device and electronic equipment |
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