CN111553727A - Advertisement making and publishing method and advertisement making and publishing system - Google Patents

Advertisement making and publishing method and advertisement making and publishing system Download PDF

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CN111553727A
CN111553727A CN202010326458.1A CN202010326458A CN111553727A CN 111553727 A CN111553727 A CN 111553727A CN 202010326458 A CN202010326458 A CN 202010326458A CN 111553727 A CN111553727 A CN 111553727A
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template
dynamic webpage
mobile terminal
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CN111553727B (en
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赵毅铭
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Foshan Dichuan Electronic Technology Co ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0276Advertisement creation
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/957Browsing optimisation, e.g. caching or content distillation
    • G06F16/9577Optimising the visualization of content, e.g. distillation of HTML documents
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90Details of database functions independent of the retrieved data types
    • G06F16/95Retrieval from the web
    • G06F16/958Organisation or management of web site content, e.g. publishing, maintaining pages or automatic linking
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241Advertisements
    • G06Q30/0277Online advertisement
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04WWIRELESS COMMUNICATION NETWORKS
    • H04W76/00Connection management
    • H04W76/10Connection setup

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Abstract

The invention discloses an advertisement making and publishing method and an advertisement making and publishing system, wherein the advertisement making and publishing method comprises the following steps: s10, making an H5 dynamic webpage template by a template maker in a cloud server; s20, the user downloads the client APP at the mobile terminal, downloads the H5 dynamic webpage template through the client APP, and carries out secondary editing on the H5 dynamic webpage template by using local materials stored on the mobile terminal; s30, providing an advertising machine with an android system, releasing a Wi-Fi hot spot by the advertising machine, enabling a mobile terminal to establish network connection with the advertising machine through the Wi-Fi hot spot by a user, transmitting an H5 dynamic webpage template manufactured on the mobile terminal and a local material for secondary editing to the advertising machine, and displaying an H5 dynamic webpage through the advertising machine. The invention can obtain high-quality advertisement display effect and solve the problems of high difficulty, high cost and the like of creating the H5 dynamic interface.

Description

Advertisement making and publishing method and advertisement making and publishing system
Technical Field
The invention relates to the technical field of advertisement machines, in particular to an advertisement making and publishing method and an advertisement making and publishing system on an advertisement machine.
Background
With the rapid development of the information technology, the commodity information is extremely transparent, the market competition becomes more intense, the product is operated across regions, and the operation mode of low-level renting, low-level stock and no-melting represented by the e-commerce brings a new change to the business form. In a large market with extremely high information delivery rate and almost transparent property, the product of the user is not limited by regions and time, is known by more customers, receives the product and provides specific high-quality service by the advantages of regions, and the market is a common requirement of most enterprises; therefore, how to exert regional advantages, how to realize the combination of large online marketing and offline regional marketing, and how to create a three-dimensional marketing scheme combining landmark marketing, online marketing (mobile terminals and PC terminals) and offline marketing (physical stores, activities and exhibitions), and how to realize brands and brand values are the subjects of value research. To achieve such a goal, the investment in advertisers is undoubtedly increased. New advertising models need to be explored in the mobile internet era.
The advertisement machine is a new generation of advertisement putting equipment, and carries out advertisement propaganda through pictures, characters, videos and small plug-in (weather, exchange rate and the like) multimedia materials. The initial idea of the advertising engine was to change the advertisement to active, so the interactivity of the advertising engine enabled it to serve many public services and thereby attract customers to actively view the advertisement.
In a traditional advertising machine information publishing system, a mode of uploading materials such as pictures or videos is usually adopted and advertisements are played, so that the playing mode of the advertising machine is single, H5 dynamic display becomes urgent requirements of users along with improvement of aesthetic requirements of people, in the existing solution, a feasible scheme is adopted, such as hiring a design company to customize a client-specific H5 webpage, but the manufacturing is complicated, time consumption is large, high cost is generated, and large-scale popularization is not facilitated.
Disclosure of Invention
The invention aims to provide an advertisement making and publishing method and an advertisement making and publishing system, which can easily solve the problems of high advertisement display effect quality, high difficulty in creating an H5 dynamic interface, high cost and the like of a user.
In order to achieve the purpose, the invention adopts the following technical scheme:
in one aspect, a method for making and publishing an advertisement is provided, which comprises the following steps:
s10, a template maker makes an H5 dynamic webpage template on a cloud server, and the made H5 dynamic webpage template is displayed on a client APP of the mobile terminal;
s20, downloading a client APP by the user at the mobile terminal, downloading the H5 dynamic webpage template through the client APP, and performing secondary editing on the H5 dynamic webpage template by using local materials stored on the mobile terminal;
s30, providing an advertising machine with an android system, releasing a Wi-Fi hot spot, enabling a user to establish network connection between the mobile terminal and the advertising machine through the Wi-Fi hot spot, transmitting the H5 dynamic webpage manufactured on the mobile terminal and local materials for secondary editing to the advertising machine, and displaying the H5 dynamic webpage through the advertising machine.
As a preferable scheme of the method for producing and distributing the advertisement on the advertisement player, the step S10 specifically includes the following steps:
step S10 specifically includes the following steps:
s11, logging in an H5 editing tool on the cloud server by a template maker;
s12, creating a blank scene and selecting a scene classification;
s13, adding template elements in the classified blank scenes, editing, and making an H5 dynamic webpage template;
s14, storing the manufactured H5 dynamic webpage template and sending the template to an auditor for auditing;
s15, previewing and auditing the H5 dynamic webpage template by an auditor, and if the auditing is passed, downloading the H5 dynamic webpage template by a user through a client APP on the mobile terminal; if the audit is rejected, the template maker modifies the H5 dynamic webpage template until the audit is passed.
As a preferable scheme of the advertisement making and publishing method on the advertising machine, the scene classification comprises industry, enterprises, styles, individuals and festivals.
As a preferable scheme of the advertisement making and publishing method on the advertisement player, the template elements include a background, a text, a clock, music, a picture, an album and a Photoshop file.
As a preferable scheme of the method for producing and distributing the advertisement on the advertisement player, the step S13 specifically includes the following steps:
s13a, add background: clicking a background button in a blank scene, selecting a local picture and uploading the local picture to the blank scene to be used as a background;
s13b, adding text: clicking a text button in a blank scene to add one or more texts, adjusting the text position, modifying the text content, adding an animation effect and selecting an editable button to enable a user to modify the texts;
s13c, add clock: clicking a clock button in a blank scene, selecting a default clock template, adjusting the clock position and adding a clock animation effect;
s13d, adding music: clicking a music button in a blank scene, selecting local music and uploading the local music to the blank scene to be used as background music;
s13e, adding pictures: clicking a picture button in a blank scene, selecting a local picture and uploading the local picture to the blank scene, and then selectively adding an animation effect and the outline of a picture display area;
s13f, adding an atlas: clicking an atlas button in a blank scene, selecting a local atlas and uploading the local atlas to the blank scene, and then adding a picture carousel, an animation effect and the outline of a picture display area;
s13g, importing Photoshop file: the Photoshop file can be directly imported into the blank scene for editing.
As a preferable scheme of the method for producing and distributing the advertisement on the advertisement machine, the secondary editing in step S20 includes: the user modifies or replaces the template elements in the H5 dynamic web page template by adding local material stored on the mobile terminal.
In another aspect, an advertisement production and distribution system applied to the advertisement production and distribution method is provided, including:
the cloud server is provided with an H5 editing tool and is used for a template maker to log in and make an H5 dynamic webpage template;
the mobile terminal is connected with the cloud server and is used for downloading an H5 dynamic webpage template from a client APP downloaded by a user on the mobile terminal and performing secondary editing on the H5 dynamic webpage template;
the mobile terminal establishes network connection with the advertising machine through the Wi-Fi hotspot and is used for receiving the H5 dynamic webpage and local materials uploaded by the mobile terminal and displaying the H5 dynamic webpage.
The invention has the beneficial effects that: the invention aims to realize a method for manufacturing an H5 dynamic webpage template of an advertising machine and secondarily editing and publishing the H5 dynamic webpage template by a mobile terminal, wherein the H5 dynamic webpage template is edited by a background for a user to download, the user downloads the H5 dynamic webpage template by a client APP on mobile terminal equipment and secondarily edits the H5 dynamic webpage template, adds special elements, quickly produces an H5 dynamic interface, and transmits the dynamic interface by connecting with the advertising machine. The invention can obtain high-quality advertisement display effect and solve the problems of high difficulty, high cost and the like of creating the H5 dynamic interface.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required to be used in the embodiments of the present invention will be briefly described below. It is obvious that the drawings described below are only some embodiments of the invention, and that for a person skilled in the art, other drawings can be derived from them without inventive effort.
Fig. 1 is a flowchart of an advertisement production and distribution method according to an embodiment of the present invention.
Fig. 2 is a flowchart of step S10 according to the embodiment of the present invention.
Fig. 3 is a flowchart of step S13 according to the embodiment of the present invention.
Fig. 4 is a schematic diagram of an advertisement production and distribution system according to an embodiment of the present invention.
In the figure:
1. a cloud server; 2. a mobile terminal; 3. an advertising machine.
Detailed Description
The technical scheme of the invention is further explained by the specific implementation mode in combination with the attached drawings.
Wherein the showings are for the purpose of illustration only and are shown by way of illustration only and not in actual form, and are not to be construed as limiting the present patent; to better illustrate the embodiments of the present invention, some parts of the drawings may be omitted, enlarged or reduced, and do not represent the size of an actual product; it will be understood by those skilled in the art that certain well-known structures in the drawings and descriptions thereof may be omitted.
The same or similar reference numerals in the drawings of the embodiments of the present invention correspond to the same or similar components; in the description of the present invention, it should be understood that if the terms "upper", "lower", "left", "right", "inner", "outer", etc. are used for indicating the orientation or positional relationship based on the orientation or positional relationship shown in the drawings, it is only for convenience of description and simplification of description, but it is not indicated or implied that the referred device or element must have a specific orientation, be constructed in a specific orientation and be operated, and therefore, the terms describing the positional relationship in the drawings are only used for illustrative purposes and are not to be construed as limitations of the present patent, and the specific meanings of the terms may be understood by those skilled in the art according to specific situations.
In the description of the present invention, unless otherwise explicitly specified or limited, the term "connected" or the like, if appearing to indicate a connection relationship between the components, is to be understood broadly, for example, as being fixed or detachable or integral; can be mechanically or electrically connected; they may be directly connected or indirectly connected through intervening media, or may be connected through one or more other components or may be in an interactive relationship with one another. The specific meanings of the above terms in the present invention can be understood in specific cases to those skilled in the art.
As shown in fig. 1, the present embodiment provides a method for making and publishing an advertisement on an advertisement machine, including the following steps:
s10, a template maker makes an H5 dynamic webpage template on a cloud server, and the made H5 dynamic webpage template is displayed on a client APP of the mobile terminal;
s20, downloading a client APP by the user at the mobile terminal, downloading the H5 dynamic webpage template through the client APP, and performing secondary editing on the H5 dynamic webpage template by using local materials stored on the mobile terminal;
s30, providing an advertising machine with an android system, releasing a Wi-Fi hot spot, enabling a user to establish network connection between the mobile terminal and the advertising machine through the Wi-Fi hot spot, transmitting the H5 dynamic webpage template manufactured on the mobile terminal and local materials for secondary editing to the advertising machine, and displaying the H5 dynamic webpage through the advertising machine.
In the embodiment, after an H5 dynamic webpage template is made by a template maker in a cloud server, a user downloads a client APP on a mobile terminal, selects a proper H5 dynamic webpage template to download, and carries out secondary edition on the H5 dynamic webpage template by using local materials stored on the mobile terminal according to the requirement of the user after downloading, an exclusive element is added into the downloaded H5 dynamic webpage template, and then the H5 dynamic webpage finished by the secondary edition and the local materials used in the secondary edition are transmitted to an advertising machine together, so that the purpose of displaying the H5 dynamic webpage advertisement is achieved through the advertising machine, and the problems that the H5 webpage in an information issuing system is too complex to make and the cost is too high are solved.
Further, the backstage H5 editing tool adopted by the stencil maker in the embodiment adopts the bs architecture, so that visual operation is realized, and designers do not need to write codes.
As shown in fig. 2, step S10 specifically includes the following steps:
s11, logging in an H5 editing tool on the cloud server by a template maker;
s12, creating a blank scene and selecting a scene classification;
s13, adding template elements in the classified blank scenes, editing, and making an H5 dynamic webpage template;
s14, storing the manufactured H5 dynamic webpage template and sending the template to an auditor for auditing;
s15, previewing and auditing the H5 dynamic webpage template by an auditor, and if the auditing is passed, downloading the H5 dynamic webpage template by a user through a client APP on the mobile terminal; if the audit is rejected, the template maker modifies the H5 dynamic webpage template until the audit is passed.
And the template maker makes an H5 dynamic webpage template, then stores the template in a cloud server and issues the template to an auditor. After the auditor passes the audit, the H5 dynamic web template will appear on the client APP on the mobile terminal for the user to select to download.
Further, the scene classification includes industry, business, style, person, and holiday. Specifically, the scene classification includes a first-level classification and a second-level classification, the first-level classification includes industries, enterprises, styles, individuals and festivals, and each first-level classification includes a plurality of second-level classifications. For example, a first class-individuals include multiple second classes of parties, birthdays, lives, emotions, resumes, posters, plans, etc., from which templates appropriate for the user can be selected.
Further, the template elements include background, text, clock, music, pictures, albums, and Photoshop files. And selecting proper template elements according to the scene classification by a template maker, and designing each template element combination to make the H5 dynamic webpage template suitable for the scene.
Further, as shown in fig. 3, step S13 specifically includes the following steps:
s13a, add background: clicking a background button in a blank scene, selecting a local picture and uploading the local picture to the blank scene to be used as a background;
s13b, adding text: clicking a text button in a blank scene to add one or more texts, adjusting the text position, modifying the text content, adding an animation effect and selecting an editable button to enable a user to modify the texts; specifically, selecting an editable button for the text can enable the mobile APP user to perform secondary editing on the text;
s13c, add clock: clicking a clock button in a blank scene, selecting a default clock template, adjusting the clock position and adding a clock animation effect;
s13d, adding music: clicking a music button in a blank scene, selecting local music and uploading the local music to the blank scene to be used as background music;
s13e, adding pictures: clicking a picture button in a blank scene, selecting a local picture and uploading the local picture to the blank scene, and then selectively adding an animation effect and the outline of a picture display area; the outline of the picture display area, that is, the picture is displayed in a geometric shape, such as a heart, a star, a triangle, etc.;
s13f, adding an atlas: clicking an atlas button in a blank scene, selecting a local atlas and uploading the local atlas to the blank scene, and then adding a picture carousel, an animation effect and the outline of a picture display area; the outline of the picture display area, i.e. the picture in the picture set, is displayed in a geometric shape, such as a heart, a star, a triangle, etc.;
s13g, importing Photoshop file: the Photoshop file can be directly imported into the blank scene for editing.
Certainly, the template elements in this embodiment are not limited to those described in the above embodiments, and in other embodiments, the template elements further include videos, interactions, forms, and the like, which are not described in detail again.
In this embodiment, the secondary editing in step S20 includes: and modifying or replacing template elements in the H5 dynamic webpage template by adding local materials stored on the mobile terminal by a user so as to manufacture a proprietary H5 dynamic webpage.
As shown in fig. 4, an embodiment of the present invention further provides an advertisement production and distribution system applied to the advertisement production and distribution method according to the above embodiment, including:
the cloud server 1 is provided with an H5 editing tool and is used for a template maker to log in and make an H5 dynamic webpage template;
the mobile terminal 2 is connected with the cloud server 1, and is used for downloading an H5 dynamic webpage template from a client APP downloaded by a user on the mobile terminal 2 and performing secondary editing on the H5 dynamic webpage template;
the advertisement machine 3 is provided with an android system capable of releasing Wi-Fi hotspots, and the mobile terminal 2 establishes network connection with the advertisement machine 3 through the Wi-Fi hotspots and is used for receiving H5 dynamic webpages and local materials uploaded by the mobile terminal 2 and displaying the H5 dynamic webpages.
The mobile terminal 2 is not limited to a mobile phone, and may be a tablet computer or the like.
In this embodiment, a template maker makes an advertisement template, i.e., an H5 dynamic web page template, in a cloud server 1, content of an advertisement includes a picture, a video, and an Html web page (H5 dynamic web page), the advertisement templates are stored in the cloud server 1, and are downloaded to a mobile terminal 2, e.g., a mobile phone through a network for secondary editing, wherein the editing of an Html web page is to preview by using a browser, characters and pictures are clicked through javascript bridge, a corresponding interface implemented in an Android application is notified, a window is popped up or an interface is switched, so that a user modifies the content, the modified content is returned to the browser for display, and the modified content of the user is stored. Therefore, the user can edit the advertisement of the HTML webpage on the mobile phone, and finally the advertisement is uploaded to the advertising machine 1 to be played through the Wi-Fi hotspot on the advertising machine.
In summary, in the advertisement production and distribution system of the present invention, the client app on the mobile terminal produces the dynamic H5 advertisement interface, which greatly reduces the threshold for producing animation effect, so as to conveniently and quickly produce a dedicated interface, and easily solve the problems of high difficulty, high cost, and the like for creating an H5 dynamic interface, which are required by a user for high quality display effect.
It should be understood that the above-described embodiments are merely preferred embodiments of the invention and the technical principles applied thereto. It will be understood by those skilled in the art that various modifications, equivalents, changes, and the like can be made to the present invention. However, such variations are within the scope of the invention as long as they do not depart from the spirit of the invention. In addition, certain terms used in the specification and claims of the present application are not limiting, but are used merely for convenience of description.

Claims (7)

1. An advertisement making and publishing method is characterized by comprising the following steps:
s10, a template maker makes an H5 dynamic webpage template on a cloud server, and the made H5 dynamic webpage template is displayed on a client APP of the mobile terminal;
s20, downloading a client APP by the user at the mobile terminal, downloading the H5 dynamic webpage template through the client APP, and performing secondary editing on the H5 dynamic webpage template by using local materials stored on the mobile terminal;
s30, providing an advertising machine with an android system, releasing a Wi-Fi hot spot, enabling a user to establish network connection between the mobile terminal and the advertising machine through the Wi-Fi hot spot, transmitting the H5 dynamic webpage manufactured on the mobile terminal and local materials for secondary editing to the advertising machine, and displaying the H5 dynamic webpage through the advertising machine.
2. The advertisement production and distribution method according to claim 1, wherein the step S10 specifically comprises the following steps:
s11, logging in an H5 editing tool on the cloud server by a template maker;
s12, creating a blank scene and selecting a scene classification;
s13, adding template elements in the classified blank scenes, editing, and making an H5 dynamic webpage template;
s14, storing the manufactured H5 dynamic webpage template and sending the template to an auditor for auditing;
s15, previewing and auditing the H5 dynamic webpage template by an auditor, and if the auditing is passed, downloading the H5 dynamic webpage template by a user through a client APP on the mobile terminal; if the audit is rejected, the template maker modifies the H5 dynamic webpage template until the audit is passed.
3. The method of claim 2, wherein the scene classification includes industry, business, style, individual and holiday.
4. The method of claim 2, wherein the template elements include background, text, clock, music, picture, album, and Photoshop files.
5. The advertisement production and distribution method according to claim 4, wherein the step S13 specifically comprises the following steps:
s13a, add background: clicking a background button in a blank scene, selecting a local picture and uploading the local picture to the blank scene to be used as a background;
s13b, adding text: clicking a text button in a blank scene to add one or more texts, adjusting the text position, modifying the text content, adding an animation effect and selecting an editable button to enable a user to modify the texts;
s13c, add clock: clicking a clock button in a blank scene, selecting a default clock template, adjusting the clock position and adding a clock animation effect;
s13d, adding music: clicking a music button in a blank scene, selecting local music and uploading the local music to the blank scene to be used as background music;
s13e, adding pictures: clicking a picture button in a blank scene, selecting a local picture and uploading the local picture to the blank scene, and then selectively adding an animation effect and the outline of a picture display area;
s13f, adding an atlas: clicking an atlas button in a blank scene, selecting a local atlas and uploading the local atlas to the blank scene, and then adding a picture carousel, an animation effect and the outline of a picture display area;
s13g, importing Photoshop file: the Photoshop file can be directly imported into the blank scene for editing.
6. The advertisement production and distribution method according to claim 1, wherein the secondary editing in step S20 includes: the user modifies or replaces template elements in the H5 dynamic web page template by adding local material stored on the mobile terminal.
7. An advertisement production/distribution system applied to the advertisement production/distribution method according to any one of claims 1 to 6, comprising:
the cloud server is provided with an H5 editing tool and is used for a template maker to log in and make an H5 dynamic webpage template;
the mobile terminal is connected with the cloud server and is used for downloading an H5 dynamic webpage template from a client APP downloaded by a user on the mobile terminal and performing secondary editing on the H5 dynamic webpage template;
the mobile terminal establishes network connection with the advertising machine through the Wi-Fi hotspot and is used for receiving the H5 dynamic webpage and local materials uploaded by the mobile terminal and displaying the H5 dynamic webpage.
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CN114189735A (en) * 2022-01-28 2022-03-15 北京奇艺世纪科技有限公司 Method and device for pausing advertisement playing of video, electronic equipment and storage medium

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