CN107578296A - Advertisement playing device, ad distribution and operation system - Google Patents
Advertisement playing device, ad distribution and operation system Download PDFInfo
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- CN107578296A CN107578296A CN201710904933.7A CN201710904933A CN107578296A CN 107578296 A CN107578296 A CN 107578296A CN 201710904933 A CN201710904933 A CN 201710904933A CN 107578296 A CN107578296 A CN 107578296A
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Abstract
Technical solution of the present invention discloses a kind of advertisement playing device, ad distribution and operation system, and the advertisement playing device includes：Control module, the audio-video interface for connecting ad display screen, the communication interface for connecting network, memory module, the locating module controlled by the control module and advertisement playing module.The ad distribution and operation system include：Advertisement playing device, the ad display screen being connected with the advertisement playing device, the server end with advertisement playing device communication connection, and the client with server end communication connection.Technical solution of the present invention operation scope is wide, efficiency high, cost are low, on-line off-line advertisement intercommunication, and can provide preferable interactive experience.
Description
Technical field
The present invention relates to information transfer and distribution technology field, more particularly to advertisement playing device, advertisement hair
The method of the method and broadcasting advertisement of cloth and operation system and the utilization ad distribution and operation system releasing advertisements.
Background technology
Conventional Multi Media advertisement is more with the advertisement screen on advertisement machine, elevator TV, vending machine, the advertisement on express delivery cabinet
Based on the forms such as screen.By advertisement screen, advertiser can give advertisement putting to periphery crowd well, have and publicize and push away well
Wide benefit.But advertiser directly can not but advertise on these multimedia advertisement screens, but need by with advertising company
Advertisement putting contract is signed, and advertisement putting is uniformly carried out by advertising company.Not only efficiency is low for such advertisement release process, and
It is and costly.Advertising company also needs to undertake substantial amounts of marketing cost and running cost, and the utilization rate of advertisement screen is relatively low,
Preferable interactive experience can not be also provided.
It is existing a kind of mutually shared by website operator and member, advertising expense benefit plan caused by advertisement is clicked on, though
So it can be according to different member's personal settings advertising accounts, to carry out reception advertisement by the advertising accounts, it is ensured that operation
The transparency between business and member.But the program is only limited to the customer in system, and operator is not to interact to share with member
Parallel relation, this methodological function is single, and use range has limitation.
It is existing to also have a kind of active advertisement on-demand scheme：Including user terminal system, pass through network and the user terminal system
The advertisement management server of system connection, the advertisement content server being connected with the advertisement management server；User terminal system bag
Include display device and coupled set top box；Advertisement management server includes：Ad navigation module, statistical analysis module,
Ad distribution module；Advertisement content server is storing video ads data.The program have see whenever and wherever possible advertisement, immediately
Communication, improve trading efficiency the characteristics of.But the program necessarily requires user to carry out advertising-on-demand, then set top box receives wide
Program request signal is accused, is transmitted again to advertisement management server by network；Complex for operation step, user can not issue extensively on one's own initiative
Accuse, program request that can only be passive greatly reduces application.
Therefore, how to provide that a kind of wide operation scope, efficiency high, cost be low, on-line off-line advertisement intercommunication, and can carry
It is current urgent problem to be solved for the ad distribution and Management plan based on shared advertisement screen of preferable interactive experience.
The content of the invention
The technical problems to be solved by the invention are that existing ad distribution has limitation with Management plan application, and
Efficiency is low, cost is high.
In order to solve the above technical problems, the invention provides a kind of advertisement playing device, including：
Control module；
For connecting the audio-video interface of ad display screen；
For connecting the communication interface of network；
For storing the memory module of ad content, the ad content is downloaded by the communication interface；
By control module control, the locating module for obtaining positional information, the positional information passes through described logical
Believe that interface uploads；And
Mould is played by control module control, the advertisement for the ad content to be transmitted to the audio-video interface
Block.
Optionally, the advertisement playing module and control module are integrated in same control board.
Optionally, the audio-video interface includes USB interface, HDMI, TV interfaces, AV interfaces, S terminals, aberration end
At least one of son and DVI interface.
Optionally, the communication interface includes Wifi interfaces, Ethernet interface, LAN interface, blue tooth interface, 3G interfaces, 4G
At least one of interface and 5G interfaces.
Optionally, the advertisement playing module includes：
Receiving unit, for receiving advertisement displaying schedule and downloads ad content by the communication interface, and by described in
Advertisement displaying schedule and ad content are stored to the memory module；
Broadcast unit, for reading ad content according to the advertisement displaying schedule, and the ad content of reading is transmitted
To the audio-video interface.
In order to solve the above technical problems, present invention also offers a kind of ad distribution and operation system, including：
Above-mentioned advertisement playing device；
Ad display screen, including for connecting the audio-video interface of the advertisement playing device；
With advertisement playing device communication connection, the server end for advertisement operation；
With server end communication connection, the client for ad distribution.
Optionally, the client is mobile terminal.
Optionally, the ad display screen also includes starting label；The client includes：Marked for scanning described start
Label are to obtain the scanner of label information and for identifying the label information to start the identification module of ad distribution.
Optionally, the startup label includes at least one of Quick Response Code, bar code, NFC label and RFID label tag.
Optionally, the client includes advertisement publication module, for editing, preserving, issuing and consulting ad content.
Optionally, the client also includes advertisement subscribing module, in the advertisement for receiving the server end push
Hold, and from server end booking reader ad content interested.
Optionally, the advertisement subscribing module is additionally operable to realize on line under advertising commentary and line advertisement link to outside；Institute
State advertising commentary on line and ensure that user carries out online comment to ad content；Under the line advertisement link to outside be by business under line
Product are revert on line again, make under line goods links to electric business platform.
Optionally, the server end includes advertisement operation module, for carrying out remote management, advertisement to ad display screen
Content auditing, advertising rates setting, user's order management, financial analysis, rights management and user management.
Technical solution of the present invention also provide it is a kind of utilize above-mentioned ad distribution and the method for operation system releasing advertisements, bag
Include：
Shared advertisement distributing system is linked to by the startup label scanned on ad display screen, to start ad distribution circle
Face, or, ad display screen is selected by shared advertisement ordering system, and shared ad distribution system is linked to by ad distribution
System, to start ad distribution interface, the shared advertisement distributing system and shared advertisement ordering system are loaded into client；
In releasing advertisements interface, advertisement duration, adline and advertisement formwork are selected, edit advertisement content, selection is extensively
Accuse and launch the period；
The shared advertisement distributing system calculates ad distribution price；
After on-line payment success, the shared advertisement distributing system generation ad distribution order is simultaneously uploaded to shared advertisement fortune
Battalion's system, the shared advertisement operation system are loaded into server end；
Ad content is audited by the shared advertisement operation system, examination ＆ verification is succeeded and given birth to by then ad distribution
Effect, otherwise ad distribution failure, the state of ad distribution order is set to failure, and fund is retracted.
Technical solution of the present invention also provides a kind of method for playing advertisement using above-mentioned ad distribution and operation system, bag
Include：
Advertisement playing device by communication module from shared advertisement operation system downloads ad displaying schedule, it is described shared wide
Accuse operation system and be loaded into server end；
The advertisement playing device calls memory module storage or renewal advertisement displaying schedule；
The advertisement playing device connects the shared advertisement operation system to download and the advertisement by communication module
The related ad content of displaying schedule, and it is cached to the memory module；
The advertisement displaying schedule in the memory module is read in the advertisement playing device circulation, is played according to the advertisement
The ad content downloaded in memory module is read in scheduling, and is transmitted the ad content of reading to wide by audio-video interface
Accuse display screen；
The ad display screen plays the ad content of the advertisement playing device transmission.
Optionally, the method for playing advertisement also includes：The advertisement playing device monitors the change of advertisement displaying schedule,
When the advertisement displaying schedule that the shared advertisement operation system of server end has renewal pushes, advertisement displaying schedule is updated, and lead to
Cross control module and start the download ad content related to the advertisement displaying schedule after renewal.
Optionally, the create-rule of the advertisement displaying schedule includes：Identified according to advertisement playing device and determine to need
The ad content played on the ad display screen of the advertisement playing device connection；During the dispensing of broadcasting advertisement content as needed
Section and resource link generation advertisement playlist.
Compared with prior art, the beneficial effect of technical solution of the present invention is：
1st, for this particular advertisement propagation medium of conventional Multi Media advertisement screen, by accessing advertisement playing device (advertisement
Box), using advertisement playing module therein come dynamic play advertisement, and this ability is shared out so that everybody can
Advertisement screen promulgating advertisement is shared herein, is added the application and utilization rate of advertisement screen, is enhanced advertisement screen and advertiser
Between interactive experience.
2nd, the process of advertiser's releasing advertisements is simple, interesting, advertising expenditure energy real-time online pay, and ad distribution into
This is cheap, and by advertiser, from edlin, and by background system, examination ＆ verification passes through or by backstage operation personnel ad content automatically
Manual examination and verification can be played after by the period that advertiser selectes on advertisement screen, efficiently and be overflowed.
3rd, mobile end subscriber can subscribe to advertisement keyword interested by advertisement ordering system, it is achieved thereby that by week
The ad content that side is shared on advertisement screen is accurately pushed to booking reader, improves advertisement
Arrival rate and effective percentage, the time of user's search advertisements is saved, be truly realized and commercial affairs on line are converted to line
Under, a kind of commodity are revert on line again under line brand-new operation system.
Brief description of the drawings
In order to illustrate more clearly about the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
There is the required accompanying drawing used in technology description to be briefly described, it should be apparent that, drawings in the following description are only this
The embodiment of invention, for those of ordinary skill in the art, on the premise of not paying creative work, can also basis
The accompanying drawing of offer obtains other accompanying drawings.
Fig. 1 is the structural representation of the advertisement playing device of the embodiment of the present invention；
Fig. 2 is the function structure schematic diagram of the advertisement playing module shown in Fig. 1；
Fig. 3 is the ad distribution of the embodiment of the present invention and the basic structure schematic diagram of operation system；
Fig. 4 is the ad distribution of the present invention and the application example schematic diagram of operation system；
Fig. 5 is the function structure schematic diagram of the advertisement publication module shown in Fig. 4；
Fig. 6 is the function structure schematic diagram of the advertisement subscribing module shown in Fig. 4；
Fig. 7 is the function structure schematic diagram of the advertisement operation module shown in Fig. 4.
Embodiment
Below in conjunction with the accompanying drawing in the embodiment of the present invention, the technical scheme in the embodiment of the present invention is carried out clear, complete
Site preparation describes, it is clear that described embodiment is only part of the embodiment of the present invention, rather than whole embodiments.It is based on
Embodiment in the present invention, those of ordinary skill in the art are obtained every other under the premise of creative work is not made
Embodiment, belong to the scope of protection of the invention.
Fig. 1 is refer to, the advertisement playing device of the embodiment of the present invention includes：Control module 11, audio-video interface 12, communication
Interface 13, memory module 14, locating module 15 and advertisement playing module 16.
Control module 11 is mainly used in other work(in the transmission, storage and coordinate ad playback equipment of control ad content
The interaction of energy module.
Audio-video interface 12 is used to connect ad display screen, and in embodiments of the present invention, ad display screen is also known as shared
Advertisement screen.Audio-video interface 12 can use USB interface, HDMI, TV interfaces, AV interfaces, S terminals, aberration terminal or DVI
Interface etc., advertisement playing device can also include a variety of different types of audio-video interfaces, according to the audio-video interface of advertisement screen
Type, advertisement playing device is connected with ad display screen using corresponding audio frequency and video connecting line.
Communication interface 13 is used to connect network, communication interface 13 can use Wifi interfaces, Ethernet interface, LAN interface,
Blue tooth interface, 3G interfaces, 4G or 5G interfaces etc., advertisement playing device can also include a variety of different types of communication interfaces, root
Advertisement playing device is accessed into internet according to the communication protocol of network.
Memory module 14 is used to store ad content, and the ad content is downloaded by communication interface 13.Of the invention real
Apply in example, ad content is to be downloaded by communication interface 13 from the server end of access network, and memory module 14 is additionally operable to store
The advertisement displaying schedule obtained from the server end, the order of ad display screen broadcasting advertisement content and time are according to advertisement
What displaying schedule determined, this process can also be described in detail below.
Locating module 15 is used to obtain positional information, can use GNSS (Global Navigation Satellite
System) module, such as GPS (Global Positioning System) modules or BDS (BeiDou Navigation
Satellite System) module etc., locating module 15 is controlled by control module 15, the positional information is passed through into communication interface
13 are uploaded to the server end of access network, in order to which server end carries out operation management.
Advertisement playing module 16 is used to transmit the ad content to the audio-video interface, the ad content to pass through
Audio-video interface 12 is transmitted to ad display screen and played.Advertisement playing module 16 is controlled by control module 11.In reality
In, advertisement playing module 16 can be integrated in same control board with control module 11.
In embodiments of the present invention, advertisement playing module 16 receives advertisement displaying schedule by communication interface 13 and downloaded wide
Content is accused, and ad content is read according to the advertisement displaying schedule.Further, advertisement playing module 16 includes：Receiving unit,
For receiving advertisement displaying schedule and downloads ad content by communication interface 13, and by the advertisement displaying schedule and advertisement
Appearance is stored to memory module 14；Broadcast unit, process is played for reading the advertisement in memory module 14, is broadcast according to the advertisement
Journey of setting a raft going reads the ad content in memory module 14, and the ad content of reading is transmitted to audio-video interface 12.Advertisement is broadcast
The function structure of amplification module 16 can be as shown in Figure 2.
In practical application example, the advertisement playing device can visually be referred to as advertisement box, and an advertisement box can
To support one or more shared advertisement screens.Advertisement box is as the hardware device for being provided with advertisement playing module, its core
One piece of development board based on Android system, it accesses internet by modes such as 4G, WIFI or Ethernets, and by installed in inner
The Android application in face to interact with the server end in network, and is shown according to the instruction (advertisement displaying schedule) of server end
Ad content, advertisement box are connected with shared advertisement screen by audio-video interface, shown for ad content to be shown into advertisement
On screen.
Fig. 3 is refer to, the ad distribution and operation system of technical solution of the present invention include：Advertisement playing device 1, advertisement show
Display screen 2, server end 3 and client 4.
Advertisement playing device 1 can be as shown in Figure 1.The sound that ad display screen 2 includes being used to connect advertisement playing device regards
Frequency interface (not shown).Server end 3 is used for advertisement operation, and client 4 is used for ad distribution；Server end 3 and advertisement
Playback equipment 1 communicates to connect, and client 4 communicates to connect with server end 3.The edit advertisement content of client 4 and broadcasting demand are simultaneously
Upload onto the server end 3；The playing sequence of the layout ad content of server end 3 and time, generate advertisement displaying schedule；Advertisement is broadcast
Put equipment 1 receive advertisement displaying schedule, according to playing sequence and time on ad display screen 2 broadcasting advertisement content.
In actual applications, the medium that ad display screen 2 plays as advertisement, for presenting advertising content, advertisement is shown
Screen 2, which can be that the TV screen in elevator, the advertisement screen on vending machine, the advertisement screen in advertisement machine etc. are any, shares out conduct
The electrical screen of shared advertisement screen.
Further, can also include starting label on ad display screen 2；Client 4 can also include：It is described for scanning
Start label to obtain the scanner of label information and for identifying the label information to start the identification of the ad distribution
Module.It is described startup label can include Quick Response Code, bar code, NFC (Near Field Communication) labels and
At least one of RFID (Radio Frequency Identification) label.To start label as Quick Response Code, client
End 4 is exemplified by mobile terminal (such as mobile phone), user mobile phone can start mobile phone by scanning the Quick Response Code on ad display screen 2
Advertising function, advertising function can be realized by APP, wechat public number or small routine etc..Client 4 is carried out extensively
When accusing cloth, mutually communicated with the server end 3 for advertisement operation, server is arrived in the ad content storage that will can be issued
On end 3.
Fig. 4 show the application example of ad distribution and operation system, wherein, advertisement publication module and advertisement subscribing module
Client is installed on, advertisement operation module is installed on server end.
Advertisement publication module is mounted with shared advertisement distributing system, and shared advertisement distributing system is one and developed based on wechat
Application system, user scans the Quick Response Code on some shared advertisement screen to realize the startup entrance of application by wechat, and carries
The advertisement editing interface based on the shared advertisement screen of this is supplied, user can edit, preserve, issuing, consulting ad content, and root
Bill is automatically generated according to the dispensing period and dispensing mode, system of selection, there is provided on-line payment entrance, after user has paid
The ad content of issue uploads onto the server end, waits the shared advertisement operation system (being loaded into advertisement operation module) on backstage
Operation management personnel audit to the content of advertisement, can be specified after the completion of examination ＆ verification in the time that user specifies with user
Mode plays out, and the function structure of advertisement publication module can be as shown in Figure 5.
The basic procedure of ad distribution includes：(1) user sweeps the Quick Response Code taken on shared advertisement screen by wechat barcode scanning,
Then the advertisement edit page of shared advertisement distributing system is opened；(2) the advertisement edit page select successively adline,
Advertisement formwork and edit advertisement content；(3) after editting advertisement, the advertisement putting period is selected；It is it should be noted that occupied
Period can not select；(4) period and adline of the system according to selected by user, advertising expenditure are calculated automatically, and carry
Show that user carries out on-line payment；(5) after user pays successfully, the operation management personnel of advertisement operation system are shared by advertisement
Content carries out manual examination and verification, and after examination ＆ verification passes through, ad content can play out in the issuing time that user specifies.
Advertisement subscribing module is mounted with shared advertisement ordering system, and shared advertisement ordering system can be APP, can also be
Wechat public number or small routine etc..Shared advertisement ordering system mutually communicates with shared advertisement operation system, shares advertisement and subscribes to
System is used for the ad content that the shared advertisement operation system at the reception server end pushes, and is additionally operable to from shared advertisement operation system
Booking reader's ad content interested.Advertisement subscribing module be additionally operable to realize advertising commentary on line, under line advertisement link to outer
Portion, advertising commentary can ensure that user carries out online comment to ad content on the line；Under the line advertisement link to outside
It is to revert to commodity under line on line again, goods links under line to some other electric business platforms such as Taobao, Jingdone district, is achieved in
Advertisement is gone under line on line, the operation mode for a kind of closed type that commodity are revert on line again under line.The work(of advertisement subscribing module
Energy framework can be as shown in Figure 6.
Shared advertisement ordering system is a set of personalized advertisement for being supplied to user to use and information system, according to user position
Put and user subscribe to keyword, real time propelling movement user nearby or user be concerned about ad content, ad content can come
The advertisement on advertisement screen is shared from periphery, system can also be according to the behavioural habits of user, i.e., the advertising record that user browses is come
The possible ad content interested of some users of personalized push is carried out, user can be evaluated ad content, be consulted, with
And feedback message is to advertiser, and the shared advertisement screen on periphery can also be selected to carry out ad distribution, with shared ad distribution
Systematic connection.
Advertisement operation module is mounted with shared advertisement operation system, and it is a set of back-stage management system to share advertisement operation system
System, for carrying out remote management, ad content examination ＆ verification, advertising rates setting, user's order management, finance point to ad display screen
Analysis, rights management, user management etc. operate.The function structure of advertisement operation module can be as shown in Figure 7.
Ad distribution of the present invention and the practical application of operation system are further illustrated below in conjunction with example and accompanying drawing.
System is installed, and advertisement box is enjoyed advertisement screen and connected by USB interface or HDMI together.System initialization,
The communication modes such as WIFI, 3G or 4G are configured on advertisement box.System is set, after the start of advertisement box, in shared advertisement operation system
System backstage, operation management personnel are logged in, and the advertisement screen connected by advertisement screen management to advertisement box is configured.
During single advertisement screen is set, the position where advertisement screen is obtained by the d GPS locating module in advertisement box, and
Its essential information is configured.
With reference to Fig. 7, the operation management of shared advertisement operation system includes：
Billboard, operation management personnel can check the shared advertisement screen accessed in platform and advertisement by billboard function
Box, check advertisement associated statistical information.
Ad review, operation management personnel are entered by ad review function to advertisement that is pending in platform and having audited
Row is consulted, and can check advertising listing and details.
Advertisement screen management, operation management person personnel can check what is be configured by List View or map view
Shared advertisement screen, by choosing some advertisement screen, the advertising listing that can check in the essential information and advertisement screen of advertisement screen makes
The ad content that is playing, and management existing advertisement screen are checked on current advertisement screen with a key with screen function.
Advertising management, by setting ad classification and advertisement formwork, user is facilitated to carry out selecting properly in releasing advertisements
Classification and advertisement formwork issue the advertisement of oneself；By configuring advertising rates, can to user in releasing advertisements it is required
The amount of money of payment is calculated；All issued or unpaid advertisements are checked by advertising listing；Can by releasing advertisements
With with the identity delivery system advertisement of platform；By set default advertisement can no any users to release advertisement when
Wait, the advertisement of acquiescence still can be shown on advertisement screen.
Order management, publicity orders list and details are consulted by user.
Finance Center, situation is regularly taken in count platform by consulting income statement, by consult reimbursement form come
The order of how many reimbursement in statistical system.
Individual center, operation management personnel can be tested personal account, login password, enterprise's data, safety in individual center
The information such as card are configured.
Advertisement in system can be divided into three kinds of default advertisement, platform advertisement and user advertising, be defined as follows：
Default advertisement is the advertisement that advertisement screen plays in the case of no any user advertising or platform advertisement, by runing
Administrative staff are set by logging in shared advertisement operation system.
Platform advertisement refers to the advertisement issued by platform operation side on specified one or more advertisement screens, is managed by operation
Reason personnel are issued by logging in shared advertisement operation system.
User advertising refers to the advertisement that user issues on specified one or more advertisement screens, is swept by user by mobile phone
The Quick Response Code on advertisement screen is retouched to issue or log in shared advertisement ordering system by mobile phone to issue.
The setting steps of default advertisement include：Start, operation management personnel log in shared advertisement operation platform, pass through acquiescence
Advertisement sets function to set default advertisement；Set, in default advertisement interface is set, operation management personnel can select advertisement
Type (such as copy, display advertising, video ads, scene advertising), advertisement formwork (such as red-letter day blessing, products propaganda, business
Product are wanted to buy, notice is announced), edit advertisement content, and click on and set advertisement button to carry out default advertisement setting.
The issuing process of platform advertisement includes：Start, operation management personnel log in shared advertisement operation platform, by newly-increased
Advertisement carrys out releasing advertisements；Issue, in releasing advertisements interface, operation management personnel can select advertisement duration (such as 5 seconds, 10 seconds,
15 seconds, 20 seconds, 30 seconds etc.), adline (such as copy, display advertising, video ads, scene advertising), advertisement formwork
(such as red-letter day blessing, products propaganda, commodity are wanted to buy, notice is announced), edit advertisement content, select advertisement putting period, selection
The scope of ad distribution, i.e., shared advertisement screen, fills in advertisement tag and advertisement title, and clicks on releasing advertisements button and carry out advertisement
Issue；Come into force, after ad distribution, ad content is issued and successfully come into force immediately without paying and auditing.
With reference to Fig. 5 to Fig. 7, the issuing process of user advertising includes：Start, user is by scanning on certain shared advertisement screen
Quick Response Code start ad distribution interface, or, user by shared advertisement ordering system come advertisement of reading, in reviewing process
If releasing advertisements demand, then by selecting certain shared advertisement screen, click on releasing advertisements and be linked to shared ad distribution system
System, and start ad distribution interface；Issue, in releasing advertisements interface, user can select advertisement duration (such as 5 seconds, 10 seconds,
15 seconds, 20 seconds, 30 seconds etc.), adline (such as copy, display advertising, video ads, scene advertising), advertisement formwork
(such as red-letter day blessing, products propaganda, commodity are wanted to buy, notice is announced), edit advertisement content, the advertisement putting period is selected, and
Periphery others advertisement screen.System calculates price according to the above and unit price, and calculation of price rule is：During total price=advertisement
Long monovalent * advertisement screens number * advertisements play period number of days；Pay, after user's on-line payment success, after generation publicity orders wait
Platform administrative staff audit；Audit and come into force, after operation management personnel receive ad review notice, log in shared advertisement operation system
Platform, this order detail is opened in pending order list, and fill in the label and advertisement title of advertisement, to ad content
Audited, examination ＆ verification is succeeded and come into force by then ad distribution, and otherwise ad distribution fails, notifications user, advertisement
The state of issue order is changed into failure, and fund is returned into user, ad distribution failure.
Playing advertiser will be completed by advertisement box, and with reference to Fig. 1 and Fig. 2, playing advertisement detailed process can include：
(1) default advertisement content and advertisement displaying schedule are obtained, advertisement box is started shooting for the first time in daily morning or daily
When, network request is called by control module, control advertisement playing module is downloaded from the shared advertisement operation system of server end
Default advertisement and the same day need advertisement to play displaying schedule, and the structure example of the advertisement displaying schedule is as shown in table 1：
Table 1
Wherein, it is respectively "No" and sky when whether " having downloaded ", " local path " two fields are initial." sequence number " is advertisement
Broadcasting sequence, " advertisement ID " is the globally unique advertisement and identifier of platform, and " advertisement duration " is playing duration time, " commercial paper
Type " is to discriminate between ad content, and comprising word, picture, video, scene, " ad content " is one section of html code, is server
End generates according to adline (word, picture, video, scene) etc., and " ad content " is server end according to " ad content "
Middle code, detect the resource information list of the URLs with " http " or " https ".
The create-rule of the advertisement displaying schedule is, according to Advertisement box sub-mark, to search the wide of advertisement box connection
Screen is accused, determines which advertisement (including platform advertisement and user advertising) needs to play on these advertisement screens, then according to these
Ad content generates advertising listing and obtained.
(2) default advertisement content and advertisement displaying schedule are stored, after advertisement box receives advertisement displaying schedule, controls mould
Block control advertisement playing module calls memory module storage advertisement displaying schedule, if existing advertisement displaying schedule, updates.Extensively
After announcement box receives default advertisement content, control module control advertisement playing module is called in memory module storage default advertisement
Hold, if existing default advertisement, updates.
(3) downloads ad content, and advertisement displaying schedule is updated, control module control advertisement playing module checks that advertisement is broadcast
Advertising resource (picture, video etc.) in journey of setting a raft going, if local do not cache, shared advertisement is connected by communication module and transported
Seek system server and download related ad content, after the completion of download, control module controls advertisement playing module by picture, video
It is updated Deng content caching to memory module, and by the local path in advertisement displaying schedule, if advertisement is all
Resource is all had been downloaded into local advertising box, then is updated " whether having downloaded " field of this advertisement in advertisement displaying schedule
For "Yes".
Default advertisement is checked, if the local resource (picture, video etc.) without caching default advertisement, and, then pass through communication
The shared advertisement operation system server of module connection downloads related ad content, and control module control advertisement playing module calls
Memory module is stored.
(4) advertisement plays, and when advertisement box plays advertisement, after start-up operation system, starts advertisement playing module.
Advertisement playing module opens two threads：One is that advertisement plays thread, and advertisement displaying schedule is read for circulating
To play advertisement, play according to being to play the ad content downloaded according to sequence number, advertisement duration, and the money in ad content
Linking sources, which are substituted for, reads local resource, and ad content is shown into shared advertisement screen by VGA or HDMI；It is another
Individual is advertisement displaying schedule watcher thread, for monitoring the change of advertisement displaying schedule, to download newest advertisement from server
Play content and resource.When the displaying schedule that server end has renewal pushes, advertisement box upgrades in time advertisement displaying schedule,
And start the operation for downloading resource by control module.
If play advertisement, there is no any ad content downloaded in advertisement displaying schedule, then advertisement box plays silent
Recognize advertisement, played out again by advertisement displaying schedule after having the advertising message downloaded.
(5) caching is emptied, advertisement box is wide by what is be not present in advertisement displaying schedule before daily morning or daily shutdown
Ad content corresponding to accusing ID empties from memory module, release caching.
With reference to Fig. 6, shared advertisement ordering system is a set of personalized advertisement for being supplied to user to use and information system, can
To be a mobile terminal app application or wechat public number or small routine.User can mainly carry out following operate after logging in：Extensively
Reading is accused, in advertisement hall, user can carry out classified navigation by ad classification, can also consult periphery according to geographical position
Advertisement on advertisement screen and advertisement screen, advertisement is commented in advertising message details page, shared, if the advertisement directly links
To outside, then can be jumped to by clicking on external linkage.User can carry out advertisement subscription according to label interested, be
System can also browse footprint and behavioural habits according to user, and ad content personalized push is carried out to user.User logs in advertisement
After ordering system, the advertisement that user once subscribed to can be consulted, checks and change subscriber data, user individual label is set,
Check the comment reply of related commentary etc. for browsing history, user.
Illustrated based on examples detailed above, technical solution of the present invention also discloses one kind and utilizes the ad distribution and operation system
The method of releasing advertisements and the method for playing advertisement.
The method of the releasing advertisements includes：
Shared advertisement distributing system is linked to by the startup label scanned on ad display screen, to start ad distribution circle
Face, or, ad display screen is selected by shared advertisement ordering system, and shared ad distribution system is linked to by ad distribution
System, to start ad distribution interface, the shared advertisement distributing system and shared advertisement ordering system are loaded into client；
In releasing advertisements interface, advertisement duration, adline and advertisement formwork are selected, edit advertisement content, selection is extensively
Accuse and launch the period；
The shared advertisement distributing system calculates ad distribution price；
After on-line payment success, the shared advertisement distributing system generation ad distribution order is simultaneously uploaded to shared advertisement fortune
Battalion's system, the shared advertisement operation system are loaded into server end；
Ad content is audited by the shared advertisement operation system, examination ＆ verification is succeeded and given birth to by then ad distribution
Effect, otherwise ad distribution failure, the state of ad distribution order is set to failure, and fund is retracted.
The method for playing advertisement includes：
Advertisement playing device fills from shared advertisement operation system downloads ad displaying schedule, the shared advertisement operation system
It is loaded in server end；
The advertisement playing device calls memory module storage or renewal advertisement displaying schedule；
The advertisement playing device connects the shared advertisement operation system by communication module and played with downloading with advertisement
The related ad content of scheduling, and it is cached to the memory module；
The advertisement displaying schedule in the memory module is read in the advertisement playing device circulation, is played according to the advertisement
The ad content downloaded in memory module is read in scheduling, and is transmitted the ad content of reading to wide by audio-video interface
Accuse display screen；
The ad display screen plays the ad content of the advertisement playing device transmission.
Wherein, the create-rule of the advertisement displaying schedule includes：Identified according to advertisement playing device and determine to need in institute
State the ad content played on the ad display screen of advertisement playing device connection；The dispensing period of broadcasting advertisement content as needed
Advertisement playlist is generated with resource link.
Further, the method for playing advertisement also includes：The advertisement playing device monitors the change of advertisement displaying schedule,
When the advertisement displaying schedule that the shared advertisement operation system of server end has renewal pushes, advertisement displaying schedule is updated, and lead to
Cross control module and start downloads ad content.
Each embodiment is described by the way of progressive in this specification, what each embodiment stressed be and other
The difference of embodiment, between each embodiment identical similar portion mutually referring to.For device disclosed in embodiment
For, because it is corresponded to the method disclosed in Example, so description is fairly simple, related part is said referring to method part
It is bright.
The foregoing description of the disclosed embodiments, professional and technical personnel in the field are enable to realize or using the present invention.
A variety of modifications to these embodiments will be apparent for those skilled in the art, as defined herein
General Principle can be realized in other embodiments without departing from the spirit or scope of the present invention.Therefore, it is of the invention
The embodiments shown herein is not intended to be limited to, and is to fit to and principles disclosed herein and features of novelty phase one
The most wide scope caused.
Claims (10)
- A kind of 1. advertisement playing device, it is characterised in that including：Control module；For connecting the audio-video interface of ad display screen；For connecting the communication interface of network；For storing the memory module of ad content, the ad content is downloaded by the communication interface；By control module control, the locating module for obtaining positional information, the positional information is connect by the communication Mouth uploads；AndBy control module control, for the ad content to be transmitted to the advertisement playing module of the audio-video interface.
- 2. advertisement playing device as claimed in claim 1, it is characterised in that the advertisement playing module includes：Receiving unit, for receiving advertisement displaying schedule and downloads ad content by the communication interface, and by the advertisement Displaying schedule and ad content are stored to the memory module；Broadcast unit, for reading ad content according to the advertisement displaying schedule, and the ad content of reading is transmitted to institute State audio-video interface.
- 3. a kind of ad distribution and operation system, it is characterised in that including：Advertisement playing device described in claim 1 or 2；Ad display screen, including for connecting the audio-video interface of the advertisement playing device；With advertisement playing device communication connection, the server end for advertisement operation；With server end communication connection, the client for ad distribution.
- 4. ad distribution as claimed in claim 3 and operation system, it is characterised in that the ad display screen also includes starting Label；The client includes：For scanning the startup label to obtain the scanner of label information and described for identifying Label information is to start the identification module of ad distribution.
- 5. ad distribution as claimed in claim 3 and operation system, it is characterised in that the client includes ad distribution mould Block, for editing, preserving, issuing and consulting ad content；The server end includes advertisement operation module, for showing to advertisement Display screen carry out remote management, ad content examination ＆ verification, advertising rates setting, user's order management, financial analysis, rights management and User management.
- 6. ad distribution as claimed in claim 5 and operation system, it is characterised in that the client also includes advertisement and subscribed to Module, for receiving the ad content of the server end push, and out of server end booking reader advertisement interested Hold；The advertisement subscribing module is additionally operable to realize on line under advertising commentary and line advertisement link to outside；Advertisement is commented on the line Online comment is carried out to ad content by guarantee user；Advertisement link is that commodity under line are revert into line again to outside under the line On, make under line goods links to electric business platform.
- 7. a kind of method of ad distribution and operation system releasing advertisements using described in claim 4, it is characterised in that bag Include：Shared advertisement distributing system is linked to by the startup label scanned on ad display screen, to start ad distribution interface, Or ad display screen is selected by shared advertisement ordering system, and shared advertisement distributing system is linked to by ad distribution, To start ad distribution interface, the shared advertisement distributing system and shared advertisement ordering system are loaded into client；In releasing advertisements interface, advertisement duration, adline and advertisement formwork are selected, edit advertisement content, selects advertisement to throw Put the period；The shared advertisement distributing system calculates ad distribution price；After on-line payment success, the shared advertisement distributing system generation ad distribution order is simultaneously uploaded to shared advertisement operation system System, the shared advertisement operation system are loaded into server end；Ad content to be audited by the shared advertisement operation system, examination ＆ verification is succeeded and come into force by then ad distribution, Otherwise ad distribution fails, and the state of ad distribution order is set to failure, and fund is retracted.
- 8. a kind of method that ad distribution and operation system using described in claim 3 plays advertisement, it is characterised in that bag Include：Advertisement playing device is transported by communication module from shared advertisement operation system downloads ad displaying schedule, the shared advertisement System loading is sought in server end；The advertisement playing device calls memory module storage or renewal advertisement displaying schedule；The advertisement playing device connects the shared advertisement operation system by communication module and played with downloading with the advertisement The related ad content of scheduling, and it is cached to the memory module；The advertisement displaying schedule in the memory module is read in the advertisement playing device circulation, according to the advertisement displaying schedule The ad content downloaded in memory module is read, and the ad content of reading is transmitted to advertisement by audio-video interface and shown Display screen；The ad display screen plays the ad content of the advertisement playing device transmission.
- 9. the method for advertisement is played as claimed in claim 8, it is characterised in that also include：The advertisement playing device is monitored Advertisement displaying schedule changes, when the advertisement displaying schedule that the shared advertisement operation system of server end has renewal pushes, renewal Advertisement displaying schedule, and started by control module and download the ad content related to the advertisement displaying schedule after renewal.
- 10. the method for advertisement is played as claimed in claim 8, it is characterised in that the create-rule of the advertisement displaying schedule Including：Played on the ad display screen for determining to need to connect in the advertisement playing device according to advertisement playing device mark wide Accuse content；The dispensing period of broadcasting advertisement content as needed and resource link generation advertisement playlist.
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| CN201710804141 | 2017-09-08 | ||
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| CN201710904933.7A Pending CN107578296A (en) | 2017-09-08 | 2017-09-29 | Advertisement playing device, ad distribution and operation system |
| CN201721265848.2U Active CN207319282U (en) | 2017-09-08 | 2017-09-29 | Advertisement playing device, ad distribution and operation system |
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| CN201721265848.2U Active CN207319282U (en) | 2017-09-08 | 2017-09-29 | Advertisement playing device, ad distribution and operation system |
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| CN109919664A (en) * | 2019-01-18 | 2019-06-21 | 武汉倍思凯尔信息技术有限公司 | The method, equipment and storage equipment of wardrobe advertisement are intelligently received in a kind of long-range control |
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| CN112185027A (en) * | 2020-10-26 | 2021-01-05 | 深圳市致格科技有限公司 | Portable intelligent shared display screen |
| CN112185027B (en) * | 2020-10-26 | 2021-05-04 | 深圳市致格科技有限公司 | Portable intelligent shared display |
| CN113222642A (en) * | 2021-04-15 | 2021-08-06 | 南京有物信息科技有限公司 | Special television marketing system for stores |
| CN115002532A (en) * | 2022-05-24 | 2022-09-02 | 南京宇丰晔禾信息科技有限公司 | Autonomous playing system and method for LED display screen |
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Application publication date: 20180112 |