CN108235103A - Advertisement intelligent playback method, device, system and readable storage medium storing program for executing - Google Patents
Advertisement intelligent playback method, device, system and readable storage medium storing program for executing Download PDFInfo
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- CN108235103A CN108235103A CN201810042572.4A CN201810042572A CN108235103A CN 108235103 A CN108235103 A CN 108235103A CN 201810042572 A CN201810042572 A CN 201810042572A CN 108235103 A CN108235103 A CN 108235103A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/01—Protocols
- H04L67/10—Protocols in which an application is distributed across nodes in the network
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/485—End-user interface for client configuration
- H04N21/4858—End-user interface for client configuration for modifying screen layout parameters, e.g. fonts, size of the windows
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/488—Data services, e.g. news ticker
- H04N21/4882—Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/633—Control signals issued by server directed to the network components or client
- H04N21/6332—Control signals issued by server directed to the network components or client directed to client
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Signal Processing (AREA)
- Multimedia (AREA)
- Business, Economics & Management (AREA)
- Strategic Management (AREA)
- Marketing (AREA)
- Development Economics (AREA)
- Accounting & Taxation (AREA)
- Finance (AREA)
- General Business, Economics & Management (AREA)
- Game Theory and Decision Science (AREA)
- Economics (AREA)
- Physics & Mathematics (AREA)
- Entrepreneurship & Innovation (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Computer Networks & Wireless Communication (AREA)
- Human Computer Interaction (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
Abstract
The invention discloses a kind of advertisement intelligent playback methods, include the following steps：It establishes and communicates to connect with cloud platform；Receive playing resource list and the broadcasting management and control information that cloud platform issues；Based on the broadcasting management and control information, advertising resource to be played in the playing resource list is determined；The advertising resource is played online, and in playing process, based on the broadcasting management and control information, intelligence is carried out to the advertising resource and plays management and control.The invention also discloses a kind of advertisement intelligent playing device, system and computer readable storage mediums.The present invention can play the advertising resource played on advertising display devices online, and carry out intelligent management and control to playing process, improve advertisement broadcasting intelligent level and spectators to the acceptance level of ad content.
Description
Technical field
The present invention relates to advertisement play-back technology field more particularly to a kind of advertisement intelligent playback method, device, system and meters
Calculation machine readable storage medium storing program for executing.
Background technology
Currently, in daily life, advertisement is nearly ubiquitous, for example the various print advertisements boards in roadside, station or builds
Build advertisement played on the LED screen on object, television set or mobile phone etc..
However, existing advertisement, such as product advertising, propaganda film or demonstration video, demonstration picture, it is essentially all single
Video or independent playing pictures are solely played, play mode is single, and picture transition effect is dull, and playing resource is not managed collectively
And ad content can't be timely updated, and then spectators is caused to reduce, and then be unable to reach pre- the acceptance level of advertisement
The advertising results of phase.
Invention content
It is a primary object of the present invention to provide a kind of advertisement intelligent playback method, device, system and computer-readable deposit
Storage media, it is intended to which solving spectators in the prior art reduces, and then be unable to reach expected advertising results the acceptance level of advertisement
Technical problem.
To achieve the above object, a kind of advertisement intelligent playback method of the present invention, the described method comprises the following steps：
It establishes and communicates to connect with cloud platform；
Receive playing resource list and the broadcasting management and control information that cloud platform issues；
Based on the broadcasting management and control information, advertising resource to be played in the playing resource list is determined；
The advertising resource is played online, and in playing process, based on the broadcasting management and control information, the advertisement is provided
Source carries out intelligence and plays management and control.
Optionally, the advertising resource includes video ads and/or display advertising or further includes barrage.
Optionally, the broadcasting management and control information includes：Advertising resource information to be played and the broadcasting mould of advertising resource
Formula；
The play mode include independent play mode, mixing play mode, loop play pattern, shuffle play mode,
It is one or more in timing play mode.
Optionally, the broadcasting management and control information further includes barrage setting information, and the barrage setting information includes：Barrage circle
Face layout, barrage type, barrage presentation parameter.
Optionally, the barrage interface layout includes fixed layout and self-defined layout；The barrage type includes rolling
Caption type barrage, icon shows type barrage, text exhibition type barrage, picture presentation type barrage.
Optionally, the barrage presentation parameter of the roll titles type barrage includes：Caption content, rolls speed at font size
Degree, font color, background color, finish playing after the stand-by period；
The barrage presentation parameter of the icon shows type barrage includes：Iconic content, background color, icon march into the arena animation,
Icon withdraw from the arena animation, display duration, finish playing after the stand-by period.
Optionally, the barrage presentation parameter of the text exhibition type barrage includes：Iconic content, background color, word are situated between
Continue content, font color, icon march into the arena animation, icon withdraw from the arena animation, character introduction march into the arena animation, character introduction withdraw from the arena animation,
Display duration, finish playing after the stand-by period；
The barrage presentation parameter of the picture presentation type barrage includes：Image content, picture march into the arena animation, picture withdraw from the arena it is dynamic
Draw, display duration, finish playing after the stand-by period.
Further, to achieve the above object, the present invention also provides a kind of advertisement intelligent playing device, the advertisement intelligents
Playing device includes memory, processor and is stored in the advertisement intelligent that can be run on the memory and on the processor
Playing program realizes such as advertisement intelligent described in any one of the above embodiments when the advertisement intelligent playing program is performed by the processor
The step of playback method.
Further, to achieve the above object, the present invention also provides a kind of advertisement intelligent play system, the advertisement intelligents
Play system includes：Cloud platform, above-mentioned advertisement intelligent playing device；
The cloud platform is used for：With the advertisement intelligent playing device establish communicate to connect and issue playing resource list with
Management and control information is played, so that the intelligence that the advertisement intelligent playing device carries out advertisement plays management and control.
Further, to achieve the above object, the present invention also provides a kind of computer readable storage medium, the computers
Advertisement intelligent playing program is stored on readable storage medium storing program for executing, is realized such as when the advertisement intelligent playing program is executed by processor
The step of advertisement intelligent playback method described in any one of the above embodiments.
In the present invention, advertisement intelligent playing device with cloud platform after communication connection is established, you can is received cloud platform and is issued
Playing resource list with play management and control information, based on play management and control information, it may be determined that it is to be played in playing resource list
Advertising resource is simultaneously played online；Meanwhile in playing process, also it is based further on playing management and control information, to currently playing
Advertising resource carry out intelligence play management and control, so as to improve advertisement broadcasting intelligent level and spectators to ad content
Acceptance level.
Description of the drawings
Fig. 1 is the structure diagram of device hardware running environment that the embodiment of the present invention is related to；
Fig. 2 is the flow diagram of one embodiment of advertisement intelligent playback method of the present invention；
Fig. 3 is barrage interface layout schematic diagram in one embodiment of advertisement intelligent playback method of the present invention；
Fig. 4 is the Technical Architecture schematic diagram of one embodiment of advertisement intelligent play system of the present invention.
The embodiments will be further described with reference to the accompanying drawings for the realization, the function and the advantages of the object of the present invention.
Specific embodiment
It should be appreciated that the specific embodiments described herein are merely illustrative of the present invention, it is not intended to limit the present invention.
Advertisement intelligent of embodiment of the present invention playing device can be the tools such as PC hosts, PAD, television set, mobile phone, LED screen
There is the electronic equipment of display function.
As shown in Figure 1, the advertisement intelligent playing device can include：Processor 1001, such as CPU, communication bus 1002,
User interface 1003, network interface 1004, memory 1005.Wherein, communication bus 1002 is used to implement between these components
Connection communication.User interface 1003 can include display screen (Display), input unit such as keyboard (Keyboard), optional
User interface 1003 can also include standard wireline interface and wireless interface.Network interface 1004 can optionally include standard
Wireline interface, wireless interface (such as WI-FI interfaces).Memory 1005 can be high-speed RAM memory or stabilization
Memory (non-volatile memory), such as magnetic disk storage.Memory 1005 optionally can also be independently of aforementioned
The storage device of processor 1001.
It will be understood by those skilled in the art that the hardware configuration of advertisement intelligent playing device shown in Fig. 1 is not formed
Restriction to advertisement intelligent playing device, can include than illustrate more or fewer components either combine certain components or
Different component arrangements.
As shown in Figure 1, as operating system, net can be included in a kind of memory 1005 of computer readable storage medium
Network communication module, Subscriber Interface Module SIM and advertisement intelligent playing program.Wherein, operating system is management and control advertisement intelligent
The program of playing device and software resource, support network communication module, Subscriber Interface Module SIM, advertisement intelligent playing program and its
The operation of his program or software；Network communication module is used to managing and controlling network interface 1002；Subscriber Interface Module SIM is used to manage
Reason and control user interface 1003.
In advertisement intelligent playing device hardware configuration shown in Fig. 1, after network interface 1004 is mainly used for connection system
Platform, with system background into row data communication；User interface 1003 is mainly used for connecting client (user terminal), is carried out with client
Data communicate；Advertisement intelligent playing device calls the advertisement intelligent stored in memory 1005 to play journey by processor 1001
Sequence, and perform following operate：
The rendition list is initiated to server and obtains request, and receives the rendition list of server return, wherein, the program
The programme information for recording program is preserved in list；
Based on the programme information chosen in described the rendition list, initiate to record the order request of program, and connect to server
Receive the link information for being used to establish shared connection with program storage device that server is returned based on the order request；
Based on the link information, shared connection request is initiated, and passing through program storage device to program storage device
Authentication verification after with program storage device establish shared connection；
The acquisition that the recording program data of current program request is initiated to program storage device is asked, and is received program storage device and is returned
The recording program data for the current program request returned simultaneously plays out.
Further, the advertisement intelligent playing device calls the advertisement stored in memory 1005 by processor 1001
Intelligent playing program, to perform following operate：
It establishes and communicates to connect with cloud platform；
Receive playing resource list and the broadcasting management and control information that cloud platform issues；
Based on the broadcasting management and control information, advertising resource to be played in the playing resource list is determined；
The advertising resource is played online, and in playing process, based on the broadcasting management and control information, the advertisement is provided
Source carries out intelligence and plays management and control.
Based on above-mentioned hardware configuration, following each embodiment of advertisement intelligent playback method of the present invention is proposed.
With reference to Fig. 2, Fig. 2 is the flow diagram of one embodiment of advertisement intelligent playback method of the present invention.
In the present embodiment, advertisement intelligent playback method includes the following steps：
Step S10 is established with cloud platform and is communicated to connect；
In the present embodiment, advertisement intelligent playing device needs are registered, and then pass through register account number and cloud in cloud platform
Platform establishes communication connection.
Step S20 receives playing resource list and broadcasting management and control information that cloud platform issues；
In the present embodiment, cloud platform is specially the management backstage of advertisement intelligent playing device, when cloud platform detects advertisement
After intelligent playing device is reached the standard grade, based on the characteristic information of advertisement intelligent playing device, such as installation site, screen size, advertisement
Audient crowd etc. and issue corresponding playing resource list with play management and control information.
Wherein, advertising resource information, such as the title of advertising resource, storing path, record are included in playing resource list
Enter list date, advertisement duration etc.；It plays then to include in management and control information and plays relevant a variety of management and control information with advertisement, such as
The playing sequence of each advertising resource, plays duration, the broadcasting form for whether being inserted into barrage, barrage etc. at broadcasting performance form
Various settings or control information.
Step S30 based on the broadcasting management and control information, determines advertising resource to be played in the playing resource list；
In this implementation, advertisement intelligent playing device first passes through before advertisement is played and plays management and control information, determines to play money
Advertising resource to be played in the list of source.For example, advertising resource to be played can be corresponding all in playing resource list
Advertising resource can also be a few advertising resource therein.
In addition, if advertising resource to be played is there are multiple, advertisement intelligent playing device is also needed based on playing management and control letter
Breath determines the playing sequence of each advertising resource to be played.
Optionally, the advertising resource includes video ads and/or display advertising or further includes barrage.It needs to illustrate
, the storage location of advertising resource can be in cloud platform or in other storage devices, in playing resource list
The storage location that record has each advertising resource links, and advertisement intelligent playing device is based on the storage location and links and stored with corresponding
Equipment establishes P2P connections, obtains advertising resource.
Optionally, the broadcasting management and control information includes：Advertising resource information to be played, such as advertising resource title, with
And further include the play mode of advertising resource.
Wherein, the play mode of advertising resource includes：
(1) independent play mode refers specifically to, in same reproduction time, only individually play a kind of advertising resource, such as individually
Playing video advertisement, independent playing pictures advertisement；
(2) play mode is mixed, is referred specifically in same reproduction time, plays a variety of advertising resources, for example play regard simultaneously
Frequency advertisement and display advertising；
(3) loop play pattern refers specifically to the advertising resource in an advertising resource or a play sequence is played
Afterwards, the broadcasting played before carrying out is repeated；
(4) shuffle play mode is referred specifically in playing process, and from candidate advertising resource set, random selection is appointed
One advertising resource of meaning plays out；
(5) timing play mode, in particular at the appointed time point play out.
Above-mentioned play mode can be combined, for example individually played to play with timing and be combined, mix broadcasting
It can be combined with loop play.
Step S40 plays the advertising resource, and in playing process online, based on the broadcasting management and control information, to institute
It states advertising resource and carries out intelligence broadcasting management and control.
In the present embodiment, advertisement intelligent playing device is after advertising resource to be played is determined, you can online to obtain extensively
Accuse resource simultaneously played online, meanwhile, in playing process, based on broadcasting management and control information, to the advertising resource in broadcasting into
Row intelligence plays management and control.For example, control advertising resource carry out loop play either timing play or with other advertising resources into
Row mixing plays.
Optionally, the broadcasting management and control information further includes barrage setting information, and the barrage setting information includes：Barrage circle
Face layout, barrage type, barrage presentation parameter.Namely while advertising resource is played, barrage can also be further played, into
And the broadcasting content of abundant advertisement, promote advertisement playing effect.Wherein, each barrage carries out management and control by barrage presentation parameter.
In the present embodiment, advertisement intelligent playing device with cloud platform after communication connection is established, you can is received under cloud platform
The playing resource list of hair is with playing management and control information, based on broadcasting management and control information, it may be determined that be played in playing resource list
Advertising resource and played online；Meanwhile in playing process, also it is based further on playing management and control information, to currently broadcasting
The advertising resource put carries out intelligence and plays management and control, so as to improve the intelligent level of advertisement broadcasting and spectators to ad content
Acceptance level.
Based on above-described embodiment, the barrage setting in advertisement playing process is illustrated in lower mask body.
Embodiment one：Barrage type
In the present embodiment, barrage type specifically includes following four type：
(1) roll titles type barrage
The barrage presentation parameter of roll titles type barrage includes：Caption content, font size, rolling speed, font color,
Background color, finish playing after the stand-by period.
Wherein, the stand-by period specifically refers to after finishing playing：Current barrage, which plays, to be terminated to the broadcasting of next barrage to start
Between waiting time.
(2) icon shows type barrage
The barrage presentation parameter of icon shows type barrage includes：Iconic content, background color, icon are marched into the arena animation, icon
Withdraw from the arena animation, display duration, finish playing after the stand-by period.In addition, the quantity of icon can also be configured, such as each time
At most 6 icons of display.
Wherein, the animation effect marched into the arena and withdrawn from the arena includes：From left to right, from right to left, from top to bottom, from top to bottom, from
It is small to it is big, from big to small, fade out and come out gradually.The stand-by period specifically refers to after finishing playing：Current barrage, which plays, to be terminated to next
Barrage plays the waiting time between starting.
(3) text exhibition type barrage
The barrage presentation parameter of text exhibition type barrage includes：Iconic content, background color, character introduction content, font
Color, icon march into the arena animation, icon withdraw from the arena animation, character introduction march into the arena animation, character introduction withdraw from the arena animation, display duration, broadcast
Stand-by period after the completion of putting；
Wherein, the animation effect marched into the arena and withdrawn from the arena includes：From left to right, from right to left, from top to bottom, from top to bottom, from
It is small to it is big, from big to small, fade out and come out gradually.The stand-by period specifically refers to after finishing playing：Current barrage, which plays, to be terminated to next
Barrage plays the waiting time between starting.
(4) picture presentation type barrage
The barrage presentation parameter of picture presentation type barrage includes：Image content, picture march into the arena animation, picture withdraw from the arena animation,
Display duration, finish playing after the stand-by period；
The present invention is unlimited for the setting of the animation effect for animation of marching into the arena and withdraw from the arena, for example, animation effect can be：From a left side
To it is right, from right to left, from top to bottom, from top to bottom, from small to large, from big to small, fade out come out gradually, flip horizontal, flip vertical,
Shutter, tear etc..The stand-by period specifically refers to after finishing playing：Current barrage, which plays, to be terminated to the broadcasting of next barrage to start
Between waiting time.
Embodiment two：Barrage interface layout
Barrage interface layout specifically refers to broadcasting layout of the barrage on Current ad broadcast interface in the present embodiment.
(1) fixed layout
As shown in figure 3, display area can be divided into tetra- fixed area of A, B, C, D to show barrage.Wherein A, B area
Domain can play roll titles type barrage, icon shows type barrage, text exhibition type barrage any one or more of；C, D areas
Domain is used for playing pictures display type barrage.
(2) self-defined layout
Under self-defined layout, it can set：Barrage size, barrage display location, barrage type, barrage presentation parameter.
With reference to Fig. 4, Fig. 4 is the Technical Architecture schematic diagram of one embodiment of advertisement intelligent play system of the present invention.
In the present embodiment, advertisement intelligent play system includes：Cloud platform 10, multiple advertisement intelligent playing devices 20.
Cloud platform 10 and at least one advertisement intelligent playing device 20 establish communicate to connect and issue playing resource list with
Management and control information is played, so that the intelligence that advertisement intelligent playing device 20 carries out advertisement plays management and control.
In the present embodiment, advertisement intelligent playing device with cloud platform after communication connection is established, you can is received under cloud platform
The playing resource list of hair is with playing management and control information, based on broadcasting management and control information, it may be determined that be played in playing resource list
Advertising resource and played online；Meanwhile in playing process, also it is based further on playing management and control information, to currently broadcasting
The advertising resource put carries out intelligence and plays management and control, so as to improve the intelligent level of advertisement broadcasting and spectators to ad content
Acceptance level.
The present invention also provides a kind of computer readable storage mediums applied in advertisement intelligent playing device.
The present embodiment minute calculates and is stored with advertisement intelligent playing program on machine readable storage medium storing program for executing, and the advertisement intelligent is broadcast
Put the step of advertisement intelligent playback method described in any of the above-described embodiment is realized when program is executed by processor.
It should be noted that herein, term " comprising ", "comprising" or its any other variant are intended to non-row
His property includes, so that process, method, article or system including a series of elements not only include those elements, and
And it further includes other elements that are not explicitly listed or further includes intrinsic for this process, method, article or system institute
Element.In the absence of more restrictions, the element limited by sentence "including a ...", it is not excluded that including this
Also there are other identical elements in the process of element, method, article or system.
The embodiments of the present invention are for illustration only, do not represent the quality of embodiment.
Through the above description of the embodiments, those skilled in the art can be understood that above-described embodiment side
Method can add the mode of required general hardware platform to realize by software, naturally it is also possible to by hardware, but in many cases
The former is more preferably embodiment.Based on such understanding, technical scheme of the present invention substantially in other words does the prior art
Going out the part of contribution can be embodied in the form of software product, which is stored in one as described above
In storage medium (such as ROM/RAM, magnetic disc, CD), including some instructions use so that a station terminal equipment (can be mobile phone,
Computer, server, air conditioner or network equipment etc.) perform method described in each embodiment of the present invention.
It these are only the preferred embodiment of the present invention, be not intended to limit the scope of the invention, it is every to utilize this hair
The equivalent structure or equivalent flow shift that bright specification and accompanying drawing content are made directly or indirectly is used in other relevant skills
Art field, is included within the scope of the present invention.
Claims (10)
1. a kind of advertisement intelligent playback method, which is characterized in that the described method comprises the following steps：
It establishes and communicates to connect with cloud platform；
Receive playing resource list and the broadcasting management and control information that cloud platform issues；
Based on the broadcasting management and control information, advertising resource to be played in the playing resource list is determined；
Play the advertising resource online, and in playing process, based on it is described broadcasting management and control information, to the advertising resource into
Row intelligence plays management and control.
2. the method as described in claim 1, which is characterized in that the advertising resource include video ads and/or display advertising,
Or further include barrage.
3. method as claimed in claim 2, which is characterized in that the broadcasting management and control information includes：Advertising resource to be played
The play mode of information and advertising resource；
The play mode includes independent play mode, mixing play mode, loop play pattern, shuffle play mode, timing
It is one or more in play mode.
4. method as claimed in claim 2 or claim 3, which is characterized in that the broadcasting management and control information further includes barrage setting information,
The barrage setting information includes：Barrage interface layout, barrage type, barrage presentation parameter.
5. method as claimed in claim 4, which is characterized in that the barrage interface layout includes fixed layout and self-defined cloth
Office, wherein, when the barrage interface layout uses self-defined layout, the barrage setting information further includes barrage size, bullet
Curtain display location；
The barrage type includes：Roll titles type barrage, icon shows type barrage, text exhibition type barrage, picture presentation type
Barrage.
6. method as claimed in claim 5, which is characterized in that the barrage presentation parameter of the roll titles type barrage includes：
Caption content, font size, rolling speed, font color, background color, finish playing after the stand-by period；
The barrage presentation parameter of the icon shows type barrage includes：Iconic content, background color, icon are marched into the arena animation, icon
Withdraw from the arena animation, display duration, finish playing after the stand-by period.
7. method as claimed in claim 5, which is characterized in that the barrage presentation parameter of the text exhibition type barrage includes：
Iconic content, background color, character introduction content, font color, icon march into the arena animation, icon withdraw from the arena animation, character introduction into
Animation, character introduction withdraw from the arena animation, display duration, finish playing after the stand-by period；
The barrage presentation parameter of the picture presentation type barrage includes：Image content, picture march into the arena animation, picture withdraw from the arena animation,
Display duration, finish playing after the stand-by period.
8. a kind of advertisement intelligent playing device, which is characterized in that the advertisement intelligent playing device include memory, processor and
The advertisement intelligent playing program that can be run on the memory and on the processor is stored in, the advertisement intelligent plays journey
The step of advertisement intelligent playback method as described in any one of claim 1-7 is realized when sequence is performed by the processor.
9. a kind of advertisement intelligent play system, which is characterized in that the advertisement intelligent play system includes：Cloud platform, right will
Seek the advertisement intelligent playing device described in 8；
The cloud platform is used for：It is established with the advertisement intelligent playing device and communicates to connect and issue playing resource list with playing
Management and control information, so that the intelligence that the advertisement intelligent playing device carries out advertisement plays management and control.
10. a kind of computer readable storage medium, which is characterized in that advertisement intelligence is stored on the computer readable storage medium
Energy playing program, is realized when the advertisement intelligent playing program is executed by processor as described in any one of claim 1-7
The step of advertisement intelligent playback method.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201810042572.4A CN108235103A (en) | 2018-01-16 | 2018-01-16 | Advertisement intelligent playback method, device, system and readable storage medium storing program for executing |
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| CN201810042572.4A CN108235103A (en) | 2018-01-16 | 2018-01-16 | Advertisement intelligent playback method, device, system and readable storage medium storing program for executing |
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| CN108235103A true CN108235103A (en) | 2018-06-29 |
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| CN201810042572.4A Pending CN108235103A (en) | 2018-01-16 | 2018-01-16 | Advertisement intelligent playback method, device, system and readable storage medium storing program for executing |
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Cited By (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
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| CN112767025B (en) * | 2021-01-18 | 2023-07-21 | 深圳市晶泓科技有限公司 | Advertisement program list delivery method and system |
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| CN115086742B (en) * | 2022-06-13 | 2024-05-14 | 北京达佳互联信息技术有限公司 | Audio and video generation method and device |
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