CN101079868A - TV advertisement network download method - Google Patents
TV advertisement network download method Download PDFInfo
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- CN101079868A CN101079868A CNA2006100608169A CN200610060816A CN101079868A CN 101079868 A CN101079868 A CN 101079868A CN A2006100608169 A CNA2006100608169 A CN A2006100608169A CN 200610060816 A CN200610060816 A CN 200610060816A CN 101079868 A CN101079868 A CN 101079868A
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Abstract
The invention discloses a downloading method of TV ad network, which comprises the following steps: connecting server; downloading the layout file of ad information; downloading new ad information data; reserving the downloaded information layout file and information data; displaying the ad in the memory according to the layout file of ad information. The invention can download remote EPG ad information in the TV rapidly to layout and play, which is convenient to spread and apply for digital (network) TV.
Description
[skill this area]
The present invention relates to a kind of by TV advertisement network download display packing, particularly a kind of method that in the EPG interface, shows the advertisement of passing through network download.
[background technology]
At present, along with the development of television industries, the channel that TV can be watched is more and more.The TV operator can provide a kind of electronic program guides (ElectronicProgram Guide that is used to understand program and additional information thereof for the user, EPG), the user can obtain this electronic program guides by modes such as online downloads, find the program of oneself being concerned about quickly and easily by means of it, and understand the relevant information of program.
Yet this guide can only be used to download television interfaces (program) introduction at present, the content and the data that do not have other, and some relevant advertisements also to be the user required and be concerned about, therefore, such service is too in single, and lack relevant service content, be unfavorable for the development and the utilization of resources of EPG.
[summary of the invention]
Therefore, provided by the present invention is a kind of by TV advertisement network download method, particularly a kind of method that shows in the EPG interface by the advertisement of network download.This method can make full use of the EPG resource, provides multiple information on services to the user.
Another object of the present invention is to provide a kind of TV advertisement network download method, and this method can fast and effeciently be downloaded the EPG advertising message, and can know demonstration exactly, is convenient to the user and views and admires.
The hardware that this invention realized has: user's input module, input processing module, display module, memory module and mixed-media network modules mixed-media; Wherein, user's input module is used to receive the command information of user's input, and input processing module is used for input information is handled, and user's input module is connected in input processing module, and input processing module then is connected in display module.After user's input module is received user instruction, can become system message to send input processing module to instruction transformation, input processing module is received after the message, sends and instructs to display module, and display module reads the advertising message of storage according to instruction from memory module.
A kind of TV advertisement network download method, this method comprises the steps:
A, Connection Service device, mixed-media network modules mixed-media just send connection request to the webserver, carry out network and connect;
B, downloads ad information configuration file, and download new advertising message data;
Information configuration file and information data that c, storage are downloaded;
D, show the advertisement leave in the memory according to the advertising message configuration file.
Described TV advertisement network download method, TV is connected to after the server, at first with downloads ad information configuration file, the information that is comprised in this file has: the unique numbering ID that each advertisement had, the type (advertisement has four types: literal, picture, FLASH, video record) of each advertisement and the numbering that shows the position of this advertisement on the EPG interface.
Above-mentioned TV advertisement network download method, television system is received the advertising message configuration file of downloading from the webserver, it and the local advertising message configuration file of preserving will be compared, if find to have new advertisement numbering ID to occur, system just will download the information data of this advertisement according to this new advertisement numbering ID from the webserver so.Download will be kept in the memory by memory module after finishing.Simultaneously, memory module is deleted the old advertisement that is presented in the memory on this Position Number according to the display position numbering of new advertisement, carries out Data Update.
After having upgraded the advertising message data of memory, system replaces the advertising message configuration file of downloading and is stored in local advertising message configuration file.
The user enters after the EPG interface, and system will be presented at all advertisements on its appointed positions according to the advertising message configuration file.If adline is literal or picture, then system can be presented at literal and picture in the magnitude range of location advertising defined; If adline is FLASH or video file, then the system's two field picture that will get FLASH or video record is presented in the magnitude range of location advertising defined.
Described TV advertisement network download method, it also can respond user's click message.After certain advertisement has been clicked with left mouse button by the user, different responses will be made according to different adlines by system.For the advertisement of literal or picture/mb-type, system is with a newly-built full screen window, and the display ads information content in this new window is so that the user can appreciate advertisement clearly.
The present invention can in time download to long-range EPG advertising message in the TV apace, and is configured broadcast, for the application of EPG provides prospect more widely, and for the user provides multiple service content, is convenient to applying of numeral (network) TV.
[description of drawings]
The invention will be further described in conjunction with the embodiments with reference to the accompanying drawings.
Fig. 1 downloads the operating system block diagram of display packing for TV advertisement network of the present invention.
Fig. 2 downloads flow chart for advertising message data of the present invention.
Fig. 3 clicks the flow chart of Message Processing for advertisement demonstration of the present invention and user.
[embodiment]
See also Fig. 1, wherein, have user's input module 10, input processing module 20, display module 30, memory module 40 and mixed-media network modules mixed-media 50 in the television set operating system 10 of the present invention.Wherein, user's input module 10 is used to receive the command information of user's input, and input processing module 20 is used for input information is handled.User's input module 10 is connected in input processing module 20, and 20 of input processing modules are connected in display module 30.After user's input module 10 is received user instruction, can become system message to send input processing module 20 to instruction transformation, input processing module 20 is received after the message, transmission is instructed to display module 30, display module 30 reads the advertising message of storage according to instruction from memory module 40, then relevant information is shown to the user by certain mode.
When the user entered the EPG interface, mixed-media network modules mixed-media 50 will be connected with the webserver, the advertising message data of updated stored in memory module 40.Usually, this input processing module 20 is a central processing unit (CPU), and its control shows and various information processing that this functional module 20 control display module 30 (display device) shows advertising message by the EPG interface in the present invention.
Specific implementation may further comprise the steps:
By the INTERFACE DESIGN personnel, go out the position that advertisement shows according to the EPG INTERFACE DESIGN, can put several advertisements in size and the whole interface, and the position of each display ads is numbered.Then, design program according to these information by the programmer.The ad production personnel are according to EPG Interface Design pattern, the size in the place of each display ads, and position and numbering scheme are made suitable advertisement.This is handled by the EPG supplier.
As television terminal, its downloads ad information is at first wanted the Connection Service device.When entering the EPG interface, mixed-media network modules mixed-media just sends connection request to the webserver, if successful connection, the step below then continuing, otherwise, show current advertising message data of having preserved with regard to direct advertising information configuration file.
Downloads ad information configuration file, and download new advertising message data.Be connected to after the server, at first with downloads ad information configuration file, the information that is comprised in this file has: the unique numbering ID that each advertisement had, the type (advertisement has four types: literal, picture, FLASH, video record) of each advertisement and the numbering that shows the position of this advertisement on the EPG interface.The advertising message configuration file of downloading from the webserver is received by system, it and the local advertising message configuration file of preserving will be compared, if find to have new advertisement numbering ID to occur, system just will download the information data of this advertisement according to this new advertisement numbering ID from the webserver so.Download will be kept in the memory by memory module after finishing.Simultaneously, memory module is deleted the old advertisement that is presented in the memory on this Position Number, to vacate the display position on memory space and the interface according to the display position numbering of new advertisement.After having upgraded the advertising message data of memory, system replaces the advertising message configuration file of downloading and is stored in local advertising message configuration file.Certainly, if system discovery does not have new advertisement, then will directly abandon the advertising message configuration file that receives, and not carry out any operation.
Show the advertisement of leaving in the memory according to the advertising message configuration file.Enter after the EPG interface, system will be presented at all advertisements on its appointed positions according to the advertising message configuration file.If adline is literal or picture, then system can be presented at literal and picture in the magnitude range of location advertising defined; If adline is FLASH or video file, then the system's two field picture that will get FLASH or video record is presented in the magnitude range of location advertising defined.
Response user's click message.After certain advertisement has been clicked with left mouse button by the user, different responses will be made according to different adlines by system.For the advertisement of literal or picture/mb-type, system is with a newly-built full screen window, and the display ads information content in this new window is so that the user can appreciate advertisement clearly.This window also has an X button, and the user can get back to the EPG interface as long as click this X button
And for the advertisement of FLASH or video record type, the broadcast of TV will be interrupted in system, then played in full screen FLASH or video record.After finishing, whether the inquiry user replays, if, then playing one time, if not, then will get back to the EPG interface.
Claims (7)
1, a kind of TV advertisement network download method is characterized in that this method comprises the steps:
A, Connection Service device, mixed-media network modules mixed-media just send connection request to the webserver, carry out network and connect;
B, downloads ad information configuration file, and download new advertising message data;
Information configuration file and information data that c, storage are downloaded;
D, show the advertisement leave in the memory according to the advertising message configuration file.
2, according to claim 1 TV advertisement network download method, it is characterized in that TV is connected to after the server, at first with downloads ad information configuration file, the information that is comprised in this file has: the unique numbering ID that each advertisement had, the type of each advertisement and the numbering that shows the position of this advertisement on the EPG interface.
3,, it is characterized in that advertisement has four types: literal, picture, FLASH, video record according to claim 2 TV advertisement network download method.
4, according to claim 1 TV advertisement network download method, it is characterized in that above-mentioned TV advertisement network download method, television system is received the advertising message configuration file of downloading from the webserver, it and the local advertising message configuration file of preserving will be compared, if find to have new advertisement numbering ID to occur, system just will download the information data of this advertisement according to this new advertisement numbering ID from the webserver so, download will be kept in the memory by memory module after finishing, simultaneously, memory module is according to the display position numbering of new advertisement, the old advertisement that is presented in the memory on this Position Number is deleted, carry out Data Update.
5,, it is characterized in that after having upgraded the advertising message data of memory system replaces the advertising message configuration file of downloading and is stored in local advertising message configuration file according to claim 1 TV advertisement network download method.
6, according to claim 1 TV advertisement network download method, it is characterized in that the user enters after the EPG interface, system will be presented at all advertisements on its appointed positions according to the advertising message configuration file; If adline is literal or picture, then system can be presented at literal and picture in the magnitude range of location advertising defined; If adline is FLASH or video file, then the system's two field picture that will get FLASH or video record is presented in the magnitude range of location advertising defined.
7, according to claim 1 TV advertisement network download method, it is characterized in that this method can respond user's click message, after certain advertisement has been clicked with left mouse button by the user, system is for the advertisement of literal or picture/mb-type, with a newly-built full screen window, the display ads information content in this new window.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100608169A CN101079868A (en) | 2006-05-22 | 2006-05-22 | TV advertisement network download method |
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| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2006100608169A CN101079868A (en) | 2006-05-22 | 2006-05-22 | TV advertisement network download method |
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| CN101079868A true CN101079868A (en) | 2007-11-28 |
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| CNA2006100608169A Pending CN101079868A (en) | 2006-05-22 | 2006-05-22 | TV advertisement network download method |
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Cited By (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101697585A (en) * | 2009-09-11 | 2010-04-21 | 青岛海信电器股份有限公司 | Advertisement television and television advertisement-playing method |
| WO2010145370A1 (en) * | 2009-06-16 | 2010-12-23 | 中兴通讯股份有限公司 | Method and device for implementing advertisement services in network television system |
| CN102082959A (en) * | 2009-11-26 | 2011-06-01 | 深圳市闪联信息技术有限公司 | Method and device for synchronizing EPG (Electronic Program Guide) server content in embedded platform |
| CN101197925B (en) * | 2007-12-24 | 2012-05-02 | 康佳集团股份有限公司 | Digital television advertisement video downloading method and implementing method |
| CN102541419A (en) * | 2010-12-31 | 2012-07-04 | 上海恺达广告有限公司 | Method and device for displaying media information |
| CN103077673A (en) * | 2012-12-30 | 2013-05-01 | 乐视网信息技术（北京）股份有限公司 | Method and system for playing advertisements corresponding to articles in videos |
| CN103391460A (en) * | 2013-07-18 | 2013-11-13 | 广州珠江数码集团有限公司 | Set top box information releasing method |
| CN103428276A (en) * | 2013-07-30 | 2013-12-04 | 中国联合网络通信集团有限公司 | Downloading method and device |
| WO2016065909A1 (en) * | 2014-10-27 | 2016-05-06 | 中兴通讯股份有限公司 | Method and system for displaying advertisement on electronic programme guide |
| CN105828154A (en) * | 2016-03-17 | 2016-08-03 | 深圳市九洲电器有限公司 | Multi-advertisement simultaneous display reliability selection method and system for digital television device |
| CN105959807A (en) * | 2016-06-28 | 2016-09-21 | 无锡天脉聚源传媒科技有限公司 | Implementation method and device for recommending video to be played on TV |
| CN106537926A (en) * | 2014-05-20 | 2017-03-22 | 通用电子有限公司 | System and method for configuring the remote control functionality of a portable device |
| CN108235103A (en) * | 2018-01-16 | 2018-06-29 | 深圳市瑞致达科技有限公司 | Advertisement intelligent playback method, device, system and readable storage medium storing program for executing |
| CN113031898A (en) * | 2021-05-25 | 2021-06-25 | 佛山宜视智联科技有限公司 | Image updating method and device, electronic equipment and storage medium |
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2006
- 2006-05-22 CN CNA2006100608169A patent/CN101079868A/en active Pending
Cited By (20)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101197925B (en) * | 2007-12-24 | 2012-05-02 | 康佳集团股份有限公司 | Digital television advertisement video downloading method and implementing method |
| WO2010145370A1 (en) * | 2009-06-16 | 2010-12-23 | 中兴通讯股份有限公司 | Method and device for implementing advertisement services in network television system |
| CN101697585A (en) * | 2009-09-11 | 2010-04-21 | 青岛海信电器股份有限公司 | Advertisement television and television advertisement-playing method |
| CN102082959A (en) * | 2009-11-26 | 2011-06-01 | 深圳市闪联信息技术有限公司 | Method and device for synchronizing EPG (Electronic Program Guide) server content in embedded platform |
| CN102082959B (en) * | 2009-11-26 | 2015-02-18 | 北京闪联云视信息技术有限公司 | Method and device for synchronizing EPG (Electronic Program Guide) server content in embedded platform |
| CN102541419A (en) * | 2010-12-31 | 2012-07-04 | 上海恺达广告有限公司 | Method and device for displaying media information |
| CN102541419B (en) * | 2010-12-31 | 2016-08-17 | 上海恺达广告有限公司 | A kind of display media method and device |
| CN103077673B (en) * | 2012-12-30 | 2015-08-26 | 乐视网信息技术（北京）股份有限公司 | The corresponding article advertisement broadcast method of video and system |
| CN103077673A (en) * | 2012-12-30 | 2013-05-01 | 乐视网信息技术（北京）股份有限公司 | Method and system for playing advertisements corresponding to articles in videos |
| CN103391460B (en) * | 2013-07-18 | 2016-09-28 | 广州珠江数码集团有限公司 | A kind of set top box information put-on method |
| CN103391460A (en) * | 2013-07-18 | 2013-11-13 | 广州珠江数码集团有限公司 | Set top box information releasing method |
| CN103428276A (en) * | 2013-07-30 | 2013-12-04 | 中国联合网络通信集团有限公司 | Downloading method and device |
| CN103428276B (en) * | 2013-07-30 | 2016-09-14 | 中国联合网络通信集团有限公司 | Method for down loading and device |
| CN106537926A (en) * | 2014-05-20 | 2017-03-22 | 通用电子有限公司 | System and method for configuring the remote control functionality of a portable device |
| WO2016065909A1 (en) * | 2014-10-27 | 2016-05-06 | 中兴通讯股份有限公司 | Method and system for displaying advertisement on electronic programme guide |
| CN105828154A (en) * | 2016-03-17 | 2016-08-03 | 深圳市九洲电器有限公司 | Multi-advertisement simultaneous display reliability selection method and system for digital television device |
| CN105959807A (en) * | 2016-06-28 | 2016-09-21 | 无锡天脉聚源传媒科技有限公司 | Implementation method and device for recommending video to be played on TV |
| CN108235103A (en) * | 2018-01-16 | 2018-06-29 | 深圳市瑞致达科技有限公司 | Advertisement intelligent playback method, device, system and readable storage medium storing program for executing |
| CN113031898A (en) * | 2021-05-25 | 2021-06-25 | 佛山宜视智联科技有限公司 | Image updating method and device, electronic equipment and storage medium |
| CN113031898B (en) * | 2021-05-25 | 2021-08-27 | 佛山宜视智联科技有限公司 | Image updating method and device, electronic equipment and storage medium |
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Open date: 20071128 |