CN111553727B - Advertisement making and publishing method and advertisement making and publishing system - Google Patents
Advertisement making and publishing method and advertisement making and publishing system Download PDFInfo
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Abstract
The invention discloses an advertisement making and publishing method and an advertisement making and publishing system, wherein the advertisement making and publishing method comprises the following steps: s10, a template maker makes an H5 dynamic webpage template on a cloud server; s20, a user downloads a client APP at a mobile terminal of the user, downloads an H5 dynamic webpage template through the client APP, and performs secondary editing on the H5 dynamic webpage template by utilizing local materials stored on the mobile terminal; s30, providing an advertising machine with an android system, releasing Wi-Fi hot spots by the advertising machine, enabling a user to establish network connection between the mobile terminal and the advertising machine through the Wi-Fi hot spots, transmitting the H5 dynamic webpage template manufactured on the mobile terminal and the local material for secondary editing to the advertising machine, and displaying the H5 dynamic webpage through the advertising machine. The invention can obtain high-quality advertisement display effect and solve the problems of high difficulty, high cost and the like in creating the H5 dynamic interface.
Description
Technical Field
The invention relates to the technical field of advertising machines, in particular to an advertising making and publishing method and an advertising making and publishing system on an advertising machine.
Background
With the rapid development of informatization technology, commodity information is extremely transparent, market competition becomes more and more intense, products are already subjected to cross-region operation, and low-store renting, low-inventory and non-closing operation modes represented by electronic commerce bring new changes to business forms. In the large market with extremely high information delivery rate and almost transparent, the product of the user is not limited by regions and time, is known by more clients, and further receives the product, and provides specific high-quality service with the advantage of location, so that the method is a common requirement of most enterprises; therefore, how to develop the regional advantage, realize that online mass market marketing combines with off-line regional market marketing, create a three-dimensional marketing scheme that combines landmark marketing, online marketing (mobile terminal, PC terminal), off-line marketing (physical store, event and exhibition), realize brand and brand value is a topic worth studying. To achieve such a goal, the investment is undoubtedly enhanced at the advertiser. New advertising models need to be explored in the mobile internet age.
The advertisement machine is a new generation advertisement putting device, and carries out advertisement propaganda through pictures, words, videos and small plug-ins (weather, exchange rate and the like) multimedia materials. The original idea of the advertisement machine is to change the advertisement into the initiative, so the interactivity of the advertisement machine enables the advertisement machine to have many public service functions and thereby attract customers to actively browse the advertisement.
In the traditional information release system of the advertising machine, the mode of uploading pictures or videos and other materials is generally adopted for playing advertisements, so that the advertising machine is single in playing form, along with the improvement of aesthetic requirements of people, H5 dynamic display becomes urgent demands of users, in the existing solution, a feasible scheme such as the application of a design company to customize a dedicated H5 webpage of a client is adopted, but because the manufacturing is complicated and tedious, time consumption is quite high, high cost is generated, and the large-scale popularization is not facilitated.
Disclosure of Invention
The invention aims to provide an advertisement making and publishing method and an advertisement making and publishing system, which can easily solve the problems of high quality, high difficulty in creating an H5 dynamic interface, high cost and the like of a user on advertisement display effect.
To achieve the purpose, the invention adopts the following technical scheme:
in one aspect, a method for making and publishing advertisements is provided, which comprises the following steps:
s10, a template maker makes an H5 dynamic webpage template on a cloud server, and the made H5 dynamic webpage template is displayed on a client APP of a mobile terminal;
s20, a user downloads a client APP at a mobile terminal of the user, downloads the H5 dynamic webpage template through the client APP and performs secondary editing on the H5 dynamic webpage template by utilizing local materials stored on the mobile terminal;
s30, providing an advertising machine with an android system, releasing a Wi-Fi hot spot by the advertising machine, enabling a user to establish network connection between the mobile terminal and the advertising machine through the Wi-Fi hot spot, transmitting the H5 dynamic webpage and the local material for secondary editing which are manufactured on the mobile terminal to the advertising machine, and displaying the H5 dynamic webpage through the advertising machine.
As a preferable scheme of the advertisement making and publishing method on the advertisement machine, the step S10 specifically comprises the following steps:
the step S10 specifically includes the following steps:
s11, a template maker logs in an H5 editing tool in the cloud server;
s12, creating blank scenes and selecting scene classification;
s13, adding template elements into the classified blank scenes and editing to manufacture an H5 dynamic webpage template;
s14, storing the manufactured H5 dynamic webpage template and sending the template to an auditor for auditing;
s15, the auditor previews the H5 dynamic webpage template and carries out auditing, and if the auditing is passed, the user can download the H5 dynamic webpage template on a client APP on the mobile terminal; if the verification is refused, the template producer modifies the H5 dynamic webpage template until the verification is passed.
As a preferred scheme of the advertisement making and publishing method on the advertisement machine, the scene classification comprises industry, enterprises, styles, individuals and holidays.
As a preferred scheme of the advertisement making and publishing method on the advertisement machine, the template elements comprise background, text, clock, music, pictures, atlas and Photoshop files.
As a preferred scheme of the advertisement making and publishing method on the advertisement machine, the step S13 specifically includes the following steps:
s13a, adding a background: clicking a background button in the blank scene, selecting a local picture and uploading the local picture to the blank scene to serve as a background;
s13b, adding text: clicking a text button in a blank scene to add one or more texts, adjusting the text position, modifying the text content, adding an animation effect and selecting an editable button so that a user can modify the texts;
s13c, adding a clock: clicking a clock button in a blank scene, selecting a default clock template, adjusting the clock position and adding a clock animation effect;
s13d, adding music: clicking a music button in the blank scene, selecting local music and uploading the local music to the blank scene as background music;
s13e, adding pictures: clicking a picture button in a blank scene, selecting a local picture, uploading the local picture to the blank scene, and then optionally adding an animation effect and the outline of a picture display area;
s13f, adding an atlas: clicking an atlas button in the blank scene, selecting a local atlas, uploading the local atlas to the blank scene, and then adding a picture carousel, an animation effect and a contour of a picture display area;
s13g, importing a Photoshop file: the Photoshop file can be directly imported into a blank scene for editing.
As a preferable mode of the advertisement creation and distribution method in the advertisement machine, the second editing in step S20 includes: and the user modifies or replaces the template elements in the H5 dynamic webpage template by adding the local materials stored on the mobile terminal.
In another aspect, there is provided an advertisement creation and distribution system applied to the advertisement creation and distribution method, including:
the cloud server is provided with an H5 editing tool and is used for a template producer to log in and produce an H5 dynamic webpage template;
the mobile terminal is connected with the cloud server and is used for a user to download an H5 dynamic webpage template from a client APP downloaded on the mobile terminal and for performing secondary editing on the H5 dynamic webpage template;
the advertisement machine is provided with an android system capable of releasing Wi-Fi hot spots, and the mobile terminal is connected with the advertisement machine through the Wi-Fi hot spots in a network manner and is used for receiving H5 dynamic webpages and local materials uploaded by the mobile terminal and displaying the H5 dynamic webpages.
The invention has the beneficial effects that: the invention aims to realize the method of H5 dynamic webpage template making of an advertising machine and secondary editing and publishing of the H5 dynamic webpage template by a mobile terminal, wherein the H5 dynamic webpage template is edited by a background for downloading by a user, the H5 dynamic webpage template is downloaded by the user through a client APP on mobile terminal equipment, the H5 dynamic webpage template is edited for the second time, exclusive elements are added, an H5 dynamic interface is produced rapidly, and the dynamic interface is transmitted by being connected with the advertising machine. The invention can obtain high-quality advertisement display effect and solve the problems of high difficulty, high cost and the like in creating the H5 dynamic interface.
Drawings
In order to more clearly illustrate the technical solution of the embodiments of the present invention, the drawings that are required to be used in the embodiments of the present invention will be briefly described below. It is evident that the drawings described below are only some embodiments of the present invention and that other drawings may be obtained from these drawings without inventive effort for a person of ordinary skill in the art.
Fig. 1 is a flowchart of an advertisement making and publishing method according to an embodiment of the present invention.
Fig. 2 is a flowchart of step S10 according to an embodiment of the present invention.
Fig. 3 is a flowchart of step S13 according to an embodiment of the present invention.
FIG. 4 is a schematic diagram of an advertisement production and distribution system according to an embodiment of the present invention.
In the figure:
1. the cloud server; 2. a mobile terminal; 3. an advertising machine.
Detailed Description
The technical scheme of the invention is further described below by the specific embodiments with reference to the accompanying drawings.
Wherein the drawings are for illustrative purposes only and are shown in schematic, non-physical, and not intended to be limiting of the present patent; for the purpose of better illustrating embodiments of the invention, certain elements of the drawings may be omitted, enlarged or reduced and do not represent the size of the actual product; it will be appreciated by those skilled in the art that certain well-known structures in the drawings and descriptions thereof may be omitted.
The same or similar reference numbers in the drawings of embodiments of the invention correspond to the same or similar components; in the description of the present invention, it should be understood that, if the terms "upper", "lower", "left", "right", "inner", "outer", etc. indicate orientations or positional relationships based on the orientations or positional relationships shown in the drawings, only for convenience in describing the present invention and simplifying the description, rather than indicating or implying that the apparatus or elements being referred to must have a specific orientation, be constructed and operated in a specific orientation, so that the terms describing the positional relationships in the drawings are merely for exemplary illustration and should not be construed as limiting the present patent, and that the specific meaning of the terms described above may be understood by those of ordinary skill in the art according to specific circumstances.
In the description of the present invention, unless explicitly stated and limited otherwise, the term "coupled" or the like should be interpreted broadly, as it may be fixedly coupled, detachably coupled, or integrally formed, as indicating the relationship of components; can be mechanically or electrically connected; can be directly connected or indirectly connected through an intermediate medium, and can be communication between the two parts or interaction relationship between the two parts. The specific meaning of the above terms in the present invention will be understood in specific cases by those of ordinary skill in the art.
As shown in fig. 1, the embodiment provides an advertisement making and publishing method on an advertisement machine, which includes the following steps:
s10, a template maker makes an H5 dynamic webpage template on a cloud server, and the made H5 dynamic webpage template is displayed on a client APP of a mobile terminal;
s20, a user downloads a client APP at a mobile terminal of the user, downloads the H5 dynamic webpage template through the client APP and performs secondary editing on the H5 dynamic webpage template by utilizing local materials stored on the mobile terminal;
s30, providing an advertising machine with an android system, releasing a Wi-Fi hot spot by the advertising machine, enabling a user to establish network connection between the mobile terminal and the advertising machine through the Wi-Fi hot spot, transmitting an H5 dynamic webpage template manufactured on the mobile terminal and local materials for secondary editing to the advertising machine, and displaying an H5 dynamic webpage through the advertising machine.
In this embodiment, after the template maker makes the H5 dynamic web page template at the cloud server, the user downloads the client APP on the mobile terminal, selects a suitable H5 dynamic web page template for downloading on the client APP, performs secondary editing on the H5 dynamic web page template by using the local material stored on the mobile terminal according to the own requirements after the downloading is completed, adds the dedicated element in the downloaded H5 dynamic web page template, and then transmits the H5 dynamic web page after the secondary editing and the local material used in the secondary editing to the advertisement player together, thereby achieving the purpose of displaying the H5 dynamic web page advertisement through the advertisement player, and solving the problems of excessively complex H5 web page making and excessively high cost of the user in the information release system.
Further, the background H5 editing tool adopted by the masterplate maker in the embodiment adopts the bs architecture, the visualized operation is performed, and the designer does not need to write codes.
As shown in fig. 2, step S10 specifically includes the following steps:
s11, a template maker logs in an H5 editing tool in the cloud server;
s12, creating blank scenes and selecting scene classification;
s13, adding template elements into the classified blank scenes and editing to manufacture an H5 dynamic webpage template;
s14, storing the manufactured H5 dynamic webpage template and sending the template to an auditor for auditing;
s15, the auditor previews the H5 dynamic webpage template and carries out auditing, and if the auditing is passed, the user can download the H5 dynamic webpage template on a client APP on the mobile terminal; if the verification is refused, the template producer modifies the H5 dynamic webpage template until the verification is passed.
And after the template producer produces the H5 dynamic webpage template, the H5 dynamic webpage template is stored in a cloud server and is released to an auditor. After the auditor passes the audit, the H5 dynamic webpage template can appear on the client APP on the mobile terminal for the user to select and download.
Further, the scene classification includes industry, business, style, individuals, and holidays. Specifically, the scene classification includes a primary classification including industry, business, style, individuals, and holidays, and a secondary classification, each primary classification including a number of secondary classifications. For example, a first class-individuals include a plurality of second classes such as parties, birthdays, life, emotion, resume, invitation, plan, etc., from which templates appropriate for the user may be selected.
Further, the template elements include background, text, clock, music, pictures, atlases, and Photoshop files. The stencil maker selects proper stencil elements according to scene classification and designs various stencil element combinations to make H5 dynamic web page stencil suitable for the scene.
Further, as shown in fig. 3, step S13 specifically includes the following steps:
s13a, adding a background: clicking a background button in the blank scene, selecting a local picture and uploading the local picture to the blank scene to serve as a background;
s13b, adding text: clicking a text button in a blank scene to add one or more texts, adjusting the text position, modifying the text content, adding an animation effect and selecting an editable button so that a user can modify the texts; specifically, selecting an editable button for the text can enable the mobile APP user to edit the text for the second time;
s13c, adding a clock: clicking a clock button in a blank scene, selecting a default clock template, adjusting the clock position and adding a clock animation effect;
s13d, adding music: clicking a music button in the blank scene, selecting local music and uploading the local music to the blank scene as background music;
s13e, adding pictures: clicking a picture button in a blank scene, selecting a local picture, uploading the local picture to the blank scene, and then optionally adding an animation effect and the outline of a picture display area; the outline of the picture display area, i.e. the picture is displayed in a certain geometrical shape, such as heart, star, triangle, etc.;
s13f, adding an atlas: clicking an atlas button in the blank scene, selecting a local atlas, uploading the local atlas to the blank scene, and then adding a picture carousel, an animation effect and a contour of a picture display area; the outline of the picture display area, i.e. the pictures in the picture set, are displayed in a geometrical form, such as heart, star, triangle, etc.;
s13g, importing a Photoshop file: the Photoshop file can be directly imported into a blank scene for editing.
Of course, the template elements in this embodiment are not limited to the above embodiments, and in other embodiments, the template elements further include videos, interactions, forms, and the like, which are not described in detail.
In the present embodiment, the secondary editing in step S20 includes: and modifying or replacing template elements in the H5 dynamic webpage template by adding the local materials stored on the mobile terminal by a user, so that a special H5 dynamic webpage is manufactured.
As shown in fig. 4, an embodiment of the present invention further provides an advertisement making and publishing system applied to the advertisement making and publishing method described in the foregoing embodiment, including:
the cloud server 1 is provided with an H5 editing tool and is used for a template producer to log in and produce an H5 dynamic webpage template;
the mobile terminal 2 is connected with the cloud server 1, and is used for a user to download an H5 dynamic webpage template from a client APP downloaded on the mobile terminal 2 and for performing secondary editing on the H5 dynamic webpage template;
the advertisement machine 3 is provided with an android system capable of releasing Wi-Fi hotspots, and the mobile terminal 2 is connected with the advertisement machine 3 through the Wi-Fi hotspots in a network manner and is used for receiving the H5 dynamic webpage and the local materials uploaded by the mobile terminal 2 and displaying the H5 dynamic webpage.
The mobile terminal 2 is not limited to a mobile phone, and may be a tablet computer or the like.
In this embodiment, a template maker makes an advertisement template, i.e., an H5 dynamic web page template, at the cloud server 1, and advertisement contents including pictures, videos, and Html web pages (H5 dynamic web pages) are stored on the cloud server 1 and downloaded to the mobile terminal 2, e.g., a mobile phone, through a network for performing secondary editing, where the editing of the Html web pages is performed by previewing using a browser, and text and pictures are notified of a corresponding interface implemented in an Android application through javascript bridge when clicked, and pop-up windows or switching interfaces allow a user to modify the contents, and after modification is completed, the user returns the modified contents to the browser for display, and meanwhile, the modified contents of the user are saved. The user can edit the advertisement of the HTML webpage on the mobile phone, and finally the advertisement is uploaded to the advertisement machine 1 for playing through the Wi-Fi hot spot on the advertisement machine.
In summary, in the advertisement making and publishing system, the dynamic H5 advertisement interface is made by the client app on the mobile terminal, so that the threshold for making the animation effect is greatly reduced, the exclusive interface is made conveniently and rapidly, and the problems of high difficulty, high cost and the like of creating the H5 dynamic interface for the requirement of a user on the high-quality display effect are easily solved.
It should be understood that the above description is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be apparent to those skilled in the art that various modifications, equivalents, variations, and the like can be made to the present invention. However, such modifications are intended to fall within the scope of the present invention without departing from the spirit of the present invention. In addition, some terms used in the specification and claims of the present application are not limiting, but are merely for convenience of description.
Claims (4)
1. The advertisement making and publishing method is characterized by comprising the following steps:
s10, a template maker makes an H5 dynamic webpage template on a cloud server, and the made H5 dynamic webpage template is displayed on a client APP of a mobile terminal; specifically, S10 comprises the following steps,
s11, a template maker logs in an H5 editing tool in the cloud server;
s12, creating blank scenes and selecting scene classification;
s13, adding template elements into the classified blank scenes and editing to manufacture an H5 dynamic webpage template;
s14, storing the manufactured H5 dynamic webpage template and sending the template to an auditor for auditing;
s15, the auditor previews the H5 dynamic webpage template and carries out auditing, and if the auditing is passed, the user can download the H5 dynamic webpage template on a client APP on the mobile terminal; if the verification is refused, modifying the H5 dynamic webpage template by a template producer until the verification is passed;
the advertisement making and publishing method further comprises the following steps:
s20, a user downloads a client APP at a mobile terminal of the user, downloads the H5 dynamic webpage template through the client APP and performs secondary editing on the H5 dynamic webpage template by utilizing local materials stored on the mobile terminal;
s30, providing an advertising machine with an android system, releasing a Wi-Fi hot spot by the advertising machine, enabling a user to establish network connection between the mobile terminal and the advertising machine through the Wi-Fi hot spot, transmitting an H5 dynamic webpage and local materials for secondary editing which are manufactured on the mobile terminal to the advertising machine, and displaying the H5 dynamic webpage through the advertising machine;
step S13, adding template elements in the classified blank scene and editing, and making an H5 dynamic web page template, including:
s13a, adding a background: clicking a background button in the blank scene, selecting a local picture and uploading the local picture to the blank scene to serve as a background;
s13b, adding text: clicking a text button in a blank scene to add one or more texts, adjusting the text position, modifying the text content, adding an animation effect and selecting an editable button so that a user can modify the texts;
s13c, adding a clock: clicking a clock button in a blank scene, selecting a default clock template, adjusting the clock position and adding a clock animation effect;
s13d, adding music: clicking a music button in the blank scene, selecting local music and uploading the local music to the blank scene as background music;
s13e, adding pictures: clicking a picture button in a blank scene, selecting a local picture, uploading the local picture to the blank scene, and then optionally adding an animation effect and the outline of a picture display area;
s13f, adding an atlas: clicking an atlas button in the blank scene, selecting a local atlas, uploading the local atlas to the blank scene, and then adding a picture carousel, an animation effect and a contour of a picture display area;
s13g, importing a Photoshop file: the Photoshop file can be directly imported into a blank scene for editing.
2. The advertising method according to claim 1, wherein the scene classification includes industry, business, style, person and holiday.
3. The advertisement creation and distribution method according to claim 1, wherein the secondary editing in step S20 includes: and modifying or replacing the template elements in the H5 dynamic webpage template by the user through adding the local materials stored on the mobile terminal.
4. An advertisement creation and distribution system applied to the advertisement creation and distribution method according to any one of claims 1 to 3, comprising:
the cloud server is provided with an H5 editing tool and is used for a template producer to log in and produce an H5 dynamic webpage template;
the mobile terminal is connected with the cloud server and is used for a user to download an H5 dynamic webpage template from a client APP downloaded on the mobile terminal and for performing secondary editing on the H5 dynamic webpage template;
the advertisement machine is provided with an android system capable of releasing Wi-Fi hot spots, and the mobile terminal is connected with the advertisement machine through the Wi-Fi hot spots in a network manner and is used for receiving H5 dynamic webpages and local materials uploaded by the mobile terminal and displaying the H5 dynamic webpages.
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| CN114189735A (en) * | 2022-01-28 | 2022-03-15 | 北京奇艺世纪科技有限公司 | Method and device for pausing advertisement playing of video, electronic equipment and storage medium |
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| WO2017080385A1 (en) * | 2015-11-10 | 2017-05-18 | 阿里巴巴集团控股有限公司 | Webpage application acquiring method, device and system |
| CN105654348A (en) * | 2015-12-31 | 2016-06-08 | 腾讯科技（深圳）有限公司 | Advertisement processing method and advertising end |
| CN106131119A (en) * | 2016-06-17 | 2016-11-16 | 深圳市创维群欣安防科技股份有限公司 | The controlled in wireless of a kind of advertisement machine and release news method, system and advertisement machine |
| CN105931575A (en) * | 2016-06-22 | 2016-09-07 | 深圳市通普科技有限公司 | Intelligent cloud outdoor advertisement player and advertisement interactive system |
| CN107229749A (en) * | 2017-06-27 | 2017-10-03 | 上海地阳实业有限公司 | A kind of wechat H5 webpage making method and system |
| CN107515903A (en) * | 2017-07-26 | 2017-12-26 | 北京京东尚科信息技术有限公司 | A kind of method and apparatus for loading displaying scene webpage |
| CN107578296A (en) * | 2017-09-08 | 2018-01-12 | 上海巧夺网络科技有限公司 | Advertisement playing device, ad distribution and operation system |
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