CN114189735A - Method and device for pausing advertisement playing of video, electronic equipment and storage medium - Google Patents
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Abstract
The embodiment of the invention provides a method, a device, electronic equipment and a storage medium for pausing advertisement playing of a video, wherein the method comprises the following steps: receiving an advertisement video to be played sent by a server side; in the process of playing the television video, receiving a pause request input by a user, pausing the playing of the television video in response to the pause request, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures; and playing preset advertisement pictures based on the target H5 interface, wherein the preset advertisement pictures are video frames and compensation frames with prominent features in the advertisement video to be played. The invention carries out page editing on the advertisement to be played in the video pause stage, and then alternately plays the advertisement according to the edited picture sequence, thereby simulating the effect of playing the video advertisement, effectively improving the advertisement playing time, reducing the internal memory of the advertisement and solving the problem that the playing speed of the advertisement in the video pause stage in the prior art can not be met.
Description
Technical Field
The present invention relates to advertisement delivery technologies, and in particular, to a method and an apparatus for pausing advertisement playing in a video, an electronic device, and a storage medium.
Background
At present, due to performance limitation, most of television terminals using television boxes cannot play video advertisements at a pause position when playing videos at the same time, and the television terminals cannot access the advertisements played in the video pause process all the time. If a moving picture file such as a traditional Graphics Interchange Format (GIF) is inserted into a television, the occupied memory size is too large, and the play-starting speed cannot be met.
Disclosure of Invention
The embodiment of the invention provides a method and a device for pausing advertisement playing of a video, electronic equipment and a storage medium, and solves the problem that the playing of the advertisement at the video pausing stage in the prior art cannot meet the starting speed.
In a first aspect, an embodiment of the present invention provides a method for pausing an advertisement playing in a video, including:
the server side obtains an advertisement video to be played;
the server side obtains a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played;
the server side sends the advertisement video to be played to the television side;
the television end receives the advertisement video to be played sent by the server end;
in the process of playing the television video, the television end pauses the playing of the television video based on a pause request input by a user and displays a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
and the television end plays the preset advertisement picture based on the target H5 interface.
In a second aspect, an embodiment of the present invention provides a method for pausing advertisement playing on a video, which is applied to a television, and includes:
receiving an advertisement video to be played sent by a server side;
in the process of playing the television video, based on a pause request input by a user, pausing the playing of the television video, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
and playing the preset advertisement picture based on the target H5 interface, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played.
Optionally, the playing the preset advertisement picture based on the target H5 interface includes:
acquiring a first advertisement picture and a first advertisement address which are stored in advance;
acquiring a second advertisement picture from a server side based on the first advertisement address;
playing the first advertisement picture and the second advertisement picture on the target H5 interface;
wherein, in the preset advertisement pictures, the first advertisement picture is associated with the second advertisement picture.
Optionally, after the target interface plays the first advertisement picture and the second advertisement picture, the method further includes:
receiving an advertisement updating message sent by a server, wherein the advertisement updating message carries a first advertisement picture and a second advertisement address which are updated;
sending a downloading request to the server side based on the second advertisement address;
and receiving the updated second advertisement picture sent by the server side.
Optionally, after the preset advertisement picture is played based on the target H5 interface, the method further includes:
receiving a starting request input by a user;
pausing the playing of the preset advertisement picture based on the starting request;
storing the preset advertisement picture;
and if the pause request input by the user is rechecked, displaying the target H5 interface and playing the preset advertisement picture.
In a third aspect, an embodiment of the present invention further provides a method for pausing advertisement playing in a video, which is applied to a server side, and includes:
acquiring an advertisement video to be played;
acquiring a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played;
and sending the advertisement video to be played to a television end, wherein the advertisement video to be played is used for displaying a preset advertisement picture on a target H5 interface displayed on a playing interface of the television video under the condition that the television video is played tentatively.
Optionally, before the obtaining the advertisement video to be played, the method further includes:
acquiring an advertisement to be played;
extracting a multidimensional matrix of each frame of picture in the advertisement to be played;
calculating the difference of the adjacent frames of pictures according to the multidimensional matrix of each frame of picture to obtain a continuous difference value;
obtaining a plurality of pictures with outstanding features in each frame of picture through convolution calculation according to the continuous difference value, wherein the pictures with outstanding features are pictures with differences exceeding preset differences;
and forming the pictures with the outstanding characteristics into an advertisement video to be played.
Optionally, the sending the advertisement video to be played to the television includes:
sending the advertisement video to be played to a television end, wherein the advertisement video to be played comprises a first advertisement picture and a first advertisement address;
responding to a downloading request of the television end, and sending a second advertisement picture to the television end, wherein the downloading request is generated according to the first advertisement address;
wherein, in the preset advertisement pictures, the first advertisement picture is associated with the second advertisement picture.
In a fourth aspect, an embodiment of the present invention further provides a system for pausing advertisement playing in a video, including: TV end and server end, wherein:
the server side is used for acquiring an advertisement video to be played;
the server side is used for acquiring a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame with prominent features and a compensation frame in the advertisement video to be played;
the server side is used for sending the advertisement video to be played to the television side;
the television end is used for receiving the advertisement video to be played sent by the server end;
the television end is used for pausing the playing of the television video based on a pause request input by a user in the process of playing the television video, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
and the television end is used for playing the preset advertisement picture based on the target H5 interface.
In a fifth aspect, an embodiment of the present invention further provides a device for pausing advertisement playing in a video, where the device is disposed at a television, and includes:
the receiving module is used for receiving the advertisement video to be played sent by the server side;
the pause module is used for pausing the playing of the television video based on a pause request input by a user in the process of playing the television video, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
and the playing module is used for playing the preset advertisement picture based on the target H5 interface, wherein the preset advertisement picture is a video frame with prominent characteristics and a compensation frame in the advertisement video to be played.
In a sixth aspect, an embodiment of the present invention further provides a device for pausing advertisement playing in a video, where the device is disposed at a server side, and includes:
the first acquisition module is used for acquiring an advertisement video to be played;
the second acquisition module is used for acquiring a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played;
and the sending module is used for sending the advertisement video to be played to a television end, and the advertisement video to be played is used for displaying a preset advertisement picture on a target H5 interface displayed on a playing interface of the television video under the condition that the television video is played tentatively.
In a seventh aspect, an embodiment of the present invention further provides an electronic device, including a processor, a memory, and a program or an instruction stored on the memory and executable on the processor, where the program or the instruction, when executed by the processor, implements the steps of the video advertisement pause playing method according to any one of the second aspects, or implements the steps of the video advertisement pause playing method according to any one of the third aspects.
In an eighth aspect, the embodiment of the present invention further provides a computer-readable storage medium, where a program or an instruction is stored, and the program or the instruction, when executed by the processor, implements the steps of the video advertisement pause playing method according to any one of the second aspects, or implements the steps of the video advertisement pause playing method according to any one of the third aspects.
The embodiment of the invention provides a method, a device, electronic equipment and a storage medium for pausing advertisement playing of a video, wherein the method comprises the following steps: receiving an advertisement video to be played sent by a server side; in the process of playing the television video, receiving a pause request input by a user, pausing the playing of the television video in response to the pause request, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures; and playing preset advertisement pictures based on the target H5 interface, wherein the preset advertisement pictures are video frames and compensation frames with prominent features in the advertisement video to be played. According to the embodiment of the invention, after the page editing is carried out on the advertisement to be played in the video pause stage, the playing is carried out alternately according to the edited picture sequence, so that the effect of playing the video advertisement is simulated, and the edited picture is downloaded in advance for playing.
Drawings
FIG. 1 is a flowchart illustrating a method for pausing an advertisement playing process in a video according to an embodiment of the present invention;
FIG. 2 is a flow chart of another method for pausing an advertisement for video in accordance with an embodiment of the present invention;
FIG. 3 is a flowchart of another method for pausing the playing of advertisements in a video according to an embodiment of the present invention;
FIG. 4 is a schematic structural diagram of an apparatus for pausing an advertisement playing video according to an embodiment of the present invention;
FIG. 5 is a schematic structural diagram of another apparatus for pausing advertisements in video according to an embodiment of the present invention;
FIG. 6 is a schematic structural diagram of a system for pausing an advertisement playing process in a video according to an embodiment of the present invention;
fig. 7 is a schematic structural diagram of an electronic device in an embodiment of the invention.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
Before discussing exemplary embodiments in more detail, it should be noted that some exemplary embodiments are described as processes or methods depicted as flowcharts. Although a flowchart may describe the steps as a sequential process, many of the steps can be performed in parallel, concurrently or simultaneously. In addition, the order of the steps may be rearranged. A process may be terminated when its operations are completed, but may have additional steps not included in the figure. A process may correspond to a method, a function, a procedure, a subroutine, a subprogram, etc.
Furthermore, the terms "first," "second," and the like may be used herein to describe various orientations, actions, steps, elements, or the like, but the orientations, actions, steps, or elements are not limited by these terms. These terms are only used to distinguish one direction, action, step or element from another direction, action, step or element. For example, the first speed difference may be referred to as a second speed difference, and similarly, the second speed difference may be referred to as a first speed difference, without departing from the scope of the present application. The first speed difference and the second speed difference are both speed differences, but they are not the same speed difference. The terms "first", "second", etc. are not to be construed as indicating or implying relative importance or implicitly indicating the number of technical features indicated. Thus, a feature defined as "first" or "second" may explicitly or implicitly include one or more of that feature. In the description of the present invention, "a plurality" means at least two, e.g., two, three, etc., unless specifically limited otherwise.
Fig. 1 is a flowchart of a method for pausing advertisement playing in a video according to this embodiment, where an execution subject is a television end in this embodiment, and the method for pausing advertisement playing in a video according to this embodiment includes:
In this embodiment, the method for pausing the playing of the advertisement in the video provided by this embodiment is executed by a television, which may be, for example, a television box, a projector, or other devices. The advertisement video to be played is pre-generated by the server, and specifically, the advertisement video to be played comprises a plurality of preset advertisement pictures.
102, in the process of playing the television video, based on a pause request input by a user, pausing the playing of the television video, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures.
In this embodiment, the tv video is a tv program being played by the user, and if the user wants to pause the video playing in the tv video playing process, the user sends a control signal containing a pause request to the user terminal through a remote controller or other devices. And the user side generates a pause control signal to respond to the pause request after receiving the pause request, wherein the pause control signal can pause the currently played television video. Meanwhile, a target interface is displayed on a playing interface of the television video, the size of the target interface can occupy the whole television video or be a part of the television video, the specific size can be adaptively adjusted according to actual conditions, and the method is not particularly limited in this embodiment. Specifically, the target interface in this embodiment is a HyperText Markup Language (HTML 5) page, HTML5 is a Language description mode for constructing Web content, and content viewed by a user when browsing a Web page by any means is originally in an HTML format and is converted into information that can be recognized by some technical processes in a browser. Specifically, after the preset advertisement picture is pushed to a Content Delivery Network (CDN), the obtained address is written into an HTML5 template, the generated final HTML5 page is pushed to the CDN, and the final HTML5 page is displayed after being linked to the CDN at a pause interface of the television video. The advertisement pictures are progressively downloaded and played through the HTML5 page, so that the playing start time is effectively reduced, the occupation is obviously lower than that of a moving picture, and all television users can be quickly covered.
And 103, playing the preset advertisement picture based on the target H5 interface, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played.
In this embodiment, the to-be-played advertisement video that needs to be played on the target interface is played in a manner that a plurality of preset advertisement pictures are sequentially switched, where the preset advertisement pictures are a picture set obtained after the to-be-played advertisement video is subjected to preset processing. Specifically, after the preset advertisement picture is preprocessed, the picture address of the preset advertisement picture is pushed to a content distribution network, the obtained address is written into an HTML5 template, a final HTML5 page is generated and pushed to the CDN, at this time, when the playing of the television video is suspended, the user progressively downloads the preset advertisement picture through the HTML5 page and sequentially switches the preset advertisement picture to play, the switching interval of the preset advertisement picture can be adjusted according to actual conditions, and the situation that a frame drop or a pause cannot be identified by human eyes is generally maintained. After the preset advertisement picture is played, if the user does not send the control instruction for playing the television video again, the user side can play the preset advertisement picture in a circulating mode again until the user side detects that the user presses the pause key again.
According to the method for pausing the advertisement playing of the video, provided by the embodiment of the invention, after the page of the advertisement to be played is edited at the video pausing stage, the advertisement to be played is alternately played according to the edited picture sequence, so that the effect of playing the video advertisement is simulated.
Optionally, step 103 specifically includes:
step 1031, obtaining the first advertisement picture and the first advertisement address which are stored in advance.
In this embodiment, the first advertisement picture is preferably a first advertisement picture in the preset advertisement pictures, and the first advertisement address corresponds to a storage address of the preset advertisement picture in the CDN. In an alternative embodiment, the first advertisement picture may also be several advertisement pictures arranged in the preset advertisement picture according to the playing sequence, and the first advertisement picture is taken as an example in this embodiment for explanation. Specifically, the first advertisement picture is written into the HTML5 page in advance, and after the user stops playing the tv video, the interface of the tv video displays the HTML5 page and the first advertisement picture. In an alternative embodiment, the first advertisement picture may be loaded through the HTML5 page while being displayed on the HTML5 page, and the specific playing form may be adaptively adjusted according to the user selection.
Step 1032, acquiring a second advertisement picture from the server side based on the first advertisement address.
In this embodiment, the second advertisement picture is an advertisement picture remaining after the first advertisement picture is removed from the preset advertisement pictures. And the user side acquires the rest advertisement pictures in the CDN according to the first advertisement address, at the moment, the HTML5 page displays the first advertisement picture and downloads and displays the second advertisement picture in real time until all pictures are completely downloaded, wherein the HTML5 page preferentially downloads the second advertisement picture which needs to be played in the first 2 seconds (or other configurations and according to network quality), and then the pictures are switched in sequence to realize dynamic effect playing. If the picture required by the current playing is not ready, the playing is paused.
Step 1033, playing the first advertisement picture and the second advertisement picture on the target H5 interface; wherein, in the preset advertisement pictures, the first advertisement picture is associated with the second advertisement picture.
In this embodiment, the preset advertisement pictures include a first advertisement picture and a second advertisement picture, where the first advertisement picture is locally stored in a pre-download manner, and when an advertisement is played on an HTML5 page, the first advertisement picture and the second advertisement picture are sequentially played according to a preset playing sequence until all advertisement pictures are played completely or a user restarts a paused television video. In this embodiment, the start-up time of the advertisement can be effectively reduced by writing the first advertisement picture into the HTML5 page in advance, and the advertisement playing fluency can be improved.
Optionally, step 1033 is followed by:
step 1034, receiving an advertisement update message sent by the server, where the advertisement update message carries the updated first advertisement picture and the second advertisement address.
In this embodiment, the updated first advertisement picture is an updated version of the original first advertisement picture, for example, after the advertisement operator updates the advertisement, the server sends an advertisement update message to the user terminal by using the updated first advertisement picture, where the advertisement update message includes the first advertisement picture and a second advertisement address, and the second advertisement address corresponds to a download address of the updated second advertisement picture.
Step 1035, sending a download request to the server based on the second advertisement address.
In this embodiment, after receiving the advertisement update message, the user sends a download request to the server through the second advertisement address, where the download request is used to download the corresponding updated second advertisement picture to the server.
Step 1036, receiving the updated second advertisement picture sent by the server.
In this embodiment, the user side obtains the remaining advertisement pictures in the CDN according to the second advertisement address, at this time, the HTML5 page displays the updated first advertisement picture and downloads and displays the second advertisement picture in real time until all pictures are completely downloaded, where the HTML5 page preferentially downloads the second advertisement picture that needs to be played in the first 2 seconds (or other configurations, depending on the network quality), and then starts to switch pictures in order to realize dynamic effect playing. If the picture required by the current playing is not ready, the playing is paused. Specifically, after the advertisement is updated, the advertisement operator pushes the advertisement updating message to the user side through the server side, and the user side downloads the advertisement needing to be updated after sending the downloading request to the server side, so that the effect of updating the advertisement in real time is achieved, and the timeliness of the advertisement is ensured.
In an alternative embodiment, the rule for specifically playing the advertisement may be that multiple advertisement operators perform auction competition or play in turn, generally, the advertisement operators provide a play request, the server end performs play according to the situation, and sends update information to all the clients after the advertisement is updated and played each time, so as to prompt the clients to update the advertisement.
Optionally, in this embodiment, after step 103, the method further includes:
and 104, receiving a starting request input by a user.
In this embodiment, the start request is a control instruction input by a user, and for example, the control instruction may be played by the user operating a remote controller to control the user terminal; the user can also carry out data connection with the user side through an intelligent terminal such as a mobile phone, and after the connection is finished, the user sends a control instruction to the user side through the mobile phone; the user can also directly control the user side to continue playing the television video on the user side through the keys.
And 105, pausing the playing of the preset advertisement picture based on the starting request.
In this embodiment, the user end suspends the preset advertisement picture played by the target interface after receiving the start request, and at this time, the user end closes the target interface and plays the television video again.
And 106, storing the preset advertisement picture.
In this embodiment, when the user terminal plays the tv video again, if the preset advertisement picture is not downloaded, the background of the user terminal continues to download the preset advertisement picture until all the advertisement pictures are downloaded; if the preset advertisement picture is downloaded, the user side can locally store the preset advertisement picture at the moment, and the invalidated advertisement can be deleted in the local storage after the advertisement operator updates the advertisement or withdraws the advertisement, so that the storage space is saved.
And 107, if the pause request input by the user is checked again, displaying the target interface and playing the preset advertisement picture.
In this embodiment, when the user normally watches the television video, if the television video needs to be paused again due to other reasons, at this time, the user side receives the pause request of the user and directly plays the cached preset advertisement picture in the local storage, so that the problem of the advertisement picture downloaded again from the server side is avoided, the downloading resource is saved, and the user experience is improved.
The embodiment provides a method for pausing playing of advertisements in a video, which is characterized in that after the advertisements to be played are edited on a page in a video pausing stage, the advertisements are alternately played according to an edited picture sequence, so that the effect of playing the video advertisements is simulated, and the edited pictures are downloaded in advance to play.
Fig. 2 is a flowchart of another method for pausing advertisement playing in a video according to this embodiment, where an execution subject is a server side in this embodiment, and the method for pausing advertisement playing in a video according to this embodiment includes:
In this embodiment, the method for pausing the playing of the advertisement in the video provided by this embodiment is executed by the server, and the video to be played is pre-generated by the server, specifically, the video to be played includes a plurality of preset advertisement pictures.
In this embodiment, the user terminal may be a television, a television box, a projector, or the like. The television video is a television program played by a user, and if the user wants to pause the video playing in the television video playing process, the user sends a control signal containing a pause request to the user side through a remote controller or other equipment. In this embodiment, the user terminal generates a pause control signal in response to the pause request after receiving the pause request, and the pause control signal pauses the currently played television video. Meanwhile, a target interface is displayed on a playing interface of the television video, the size of the target interface can occupy the whole television video or be a part of the television video, the specific size can be adaptively adjusted according to actual conditions, and the method is not particularly limited in this embodiment. Specifically, the target interface in the present embodiment is an HTML5 page. The advertisements needing to be played on the target interface are played in a mode of sequentially switching preset advertisement pictures, wherein the preset advertisement pictures are picture sets obtained after preset processing is carried out on the advertisements to be played. Specifically, the preset advertisement picture is preprocessed, and then, the picture address of the preset advertisement picture is pushed to the CDN (then, the obtained address is written into the HTML5 template, a final HTML5 page is generated and pushed into the CDN, at this time, the user performs progressive downloading of the preset advertisement picture through the HTML5 page when playing of the television video is suspended, and the preset advertisement picture is sequentially switched to be played, and the switching interval of the preset advertisement picture can be adjusted according to actual conditions, and generally remains under the condition that a frame drop or a pause cannot be recognized by human eyes.
Optionally, step 201 further includes:
and 2011, acquiring the advertisement to be played.
In this embodiment, the server first obtains an advertisement to be played from an advertisement operator, and processes the advertisement to be played through a video processing process, which illustratively includes processing the number of frames, features, and the like of the advertisement to be played so that the advertisement to be played conforms to a playing principle.
Step 2012, extracting the multidimensional matrix of each frame of picture in the advertisement to be played.
In this embodiment, the advertisement to be played is processed, and a multidimensional matrix of the picture of each frame in the advertisement to be played is obtained, where the multidimensional matrix is an m × n matrix that is a matrix array formed by arranging m rows and n columns of elements, the 1 × n matrix is referred to as a row vector of the matrix, and the m × 1 matrix is referred to as a column vector of the matrix, and the difference degree between different pictures can be accurately obtained through the multidimensional matrix.
Step 2013, calculating the difference of the adjacent frames of pictures according to the multidimensional matrix of each frame of picture to obtain a continuous difference value.
In this embodiment, the multi-dimensional matrix of each picture in step 2012 is differentially calculated from the multi-dimensional matrix of its adjacent picture to obtain a continuous differential value, and the differential calculation result, i.e., the connection differential value, reflects the difference between the pictures and their adjacent pictures, and the picture with a larger differential value can be identified as a key frame, where the key frame refers to a frame where a key action is located in the motion change of the character or object; and a picture having a smaller difference value can be regarded as an excessive frame.
Step 2014, obtaining a plurality of pictures with outstanding features in each frame of picture through convolution calculation according to the continuous difference value, wherein the pictures with outstanding features are pictures with differences exceeding preset differences.
In this embodiment, a plurality of images with salient features are obtained through the continuous difference values obtained in step 2013 through a convolution calculation method such as hamming window convolution calculation, wherein the salient features refer to the images with larger difference values, that is, the key frames identified in step 2013, and a large number of unnecessary images can be accurately and quickly screened out by extracting the key frames, so that the number of the images and the final memory occupation are effectively reduced. In an alternative embodiment, if the number of remaining pictures processed in step 2014 is too small, then the compensation frames are filled in the multiple pictures according to a certain threshold, so as to increase the number of frames per second, ensure the playing continuity, and provide better user viewing experience.
And 2015, forming the pictures with the outstanding characteristics into an advertisement video to be played.
In this embodiment, the screened pictures with prominent features form an advertisement video to be played, the advertisement video to be played can be directly delivered to the user side at the server side, the memory occupation of the screened pictures is significantly lower than that of the moving pictures, and simultaneously, all television users can be quickly covered. The video advertisement is simulated and played on the television box by frame extraction and compensation and combining with the HTML5 page, so that the playing starting time is effectively reduced.
Optionally, step 202 includes:
step 2021, sending the advertisement video to be played to a television end, where the advertisement video to be played includes a first advertisement picture and a first advertisement address.
In this embodiment, the server sends the target advertisement information to the user side, where the first advertisement picture is preferably a first advertisement picture in the preset advertisement pictures, and the first advertisement address corresponds to a storage address of the preset advertisement picture in the CDN. In an alternative embodiment, the first advertisement picture may also be several advertisement pictures arranged in the preset advertisement picture according to the playing sequence, and the first advertisement picture is taken as an example in this embodiment for explanation. Specifically, the first advertisement picture is written into the HTML5 page in advance, and after the user stops playing the tv video, the interface of the tv video displays the HTML5 page and the first advertisement picture. In an alternative embodiment, the first advertisement picture may be loaded through the HTML5 page while being displayed on the HTML5 page, and the specific playing form may be adaptively adjusted according to the user selection.
Step 2022, sending a second advertisement picture to the television in response to a download request of the television, where the download request is generated according to the first advertisement address; wherein, in the preset advertisement pictures, the first advertisement picture is associated with the second advertisement picture.
In this embodiment, the second advertisement picture is an advertisement picture remaining after the first advertisement picture is removed from the preset advertisement pictures. And the user side acquires the rest advertisement pictures in the CDN according to the first advertisement address, at the moment, the HTML5 page displays the first advertisement picture and downloads and displays the second advertisement picture in real time until all pictures are completely downloaded, wherein the HTML5 page preferentially downloads the second advertisement picture which needs to be played in the first 2 seconds (or other configurations and according to network quality), and then the pictures are switched in sequence to realize dynamic effect playing. If the picture required by the current playing is not ready, the playing is paused.
The embodiment provides a method for pausing playing of advertisements in a video, which is characterized in that after the advertisements to be played are edited on a page in a video pausing stage, the advertisements are alternately played according to an edited picture sequence, so that the effect of playing the video advertisements is simulated, and the edited pictures are downloaded in advance to play.
Fig. 3 is a flowchart of a method for pausing advertisement playing in a video according to the present embodiment, where the method for pausing advertisement playing in a video according to the present embodiment includes:
step 301, the server side obtains the advertisement video to be played.
Step 302, the server side obtains a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played.
And step 303, the server sends the advertisement video to be played to the television.
And step 304, the television end receives the advertisement video to be played, which is sent by the server end.
Step 305, in the process of playing the television video, the television end pauses playing the television video based on a pause request input by a user, and displays a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures.
And step 306, the television plays the preset advertisement picture based on the target H5 interface.
The technical features and the technical effects of the video pause advertisement provided in this embodiment are the same as those of the foregoing embodiment, and are not described again in this embodiment.
Fig. 4 is a schematic structural diagram of an apparatus 400 for pausing advertisement playing in a video according to this embodiment, where the apparatus 400 for pausing advertisement playing in a video according to this embodiment is disposed at a television end, and includes:
the receiving module 410 is configured to receive an advertisement video to be played, which is sent by a server;
the pause module 420 is configured to pause playing of the television video based on a pause request input by a user in a process of playing the television video, and display a target H5 interface on a playing interface of the television video, where the H5 interface is used to continuously download and continuously play preset advertisement pictures;
the playing module 430 is configured to play the preset advertisement picture based on the target H5 interface, where the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played.
Optionally, the playing module 330 further includes:
the first obtaining unit is used for obtaining a first advertisement picture and a first advertisement address which are stored in advance;
the second obtaining unit is used for obtaining a second advertisement picture from the server side based on the first advertisement address;
the first playing unit plays the first advertisement picture and the second advertisement picture on the target H5 interface; wherein, in the preset advertisement pictures, the first advertisement picture is associated with the second advertisement picture.
Optionally, the method further includes:
the system comprises an updating sending unit, a receiving unit and a sending unit, wherein the updating sending unit is used for receiving an advertisement updating message sent by a server side, and the advertisement updating message carries a first advertisement picture and a second advertisement address which are updated;
the updating and downloading unit is used for sending a downloading request to the server side based on the second advertisement address;
and the updating receiving unit is used for receiving the updated second advertisement picture sent by the server side.
Optionally, the method further includes:
the starting receiving module is used for receiving a starting request input by a user;
a pause playing module for pausing the playing of the preset advertisement picture based on the starting request;
the picture storage module is used for storing the preset advertisement picture;
and the starting playing module is used for displaying the target H5 interface and playing the preset advertisement picture after the pause request input by the user is checked again.
This embodiment provides a device of video pause broadcast advertisement, treat at the video pause stage and play the advertisement after the page editing, play in turn according to the picture sequence of editing well to simulate out the effect of broadcast video advertisement, play through downloading the picture of editing well in advance, compare the mode of downloading the advertisement when broadcasting among the prior art, improved the advertisement effectively and started broadcasting the time and reduced the memory of advertisement, solved among the prior art and played the problem that the advertisement can't satisfy the speed of starting broadcasting at the video pause stage.
Fig. 5 is a schematic structural diagram of an apparatus 500 for pausing advertisement playing in a video according to the present embodiment, where the apparatus 500 for pausing advertisement playing in a video according to the present embodiment is disposed at a server, and includes:
a first obtaining module 510, configured to obtain an advertisement video to be played;
a second obtaining module 520, configured to obtain a preset advertisement picture based on the advertisement video to be played, where the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played;
the sending module 530 is configured to send the advertisement video to be played to a television, where the advertisement video to be played is used for displaying a preset advertisement picture on a target H5 interface displayed on a playing interface of the television video under the condition that the television video is temporarily played.
Optionally, the method further includes:
the advertisement acquisition module is used for acquiring the advertisement to be played;
the picture extraction module is used for extracting the multidimensional matrix of each frame of picture in the advertisement to be played;
the difference calculation module is used for calculating the difference of the adjacent frames of pictures according to the multidimensional matrix of each frame of picture so as to obtain a continuous difference value;
and the characteristic screening module is used for acquiring a plurality of images with outstanding characteristics in each frame of image through convolution calculation according to the continuous difference value, wherein the images with outstanding characteristics are the images with difference exceeding the preset difference.
And the characteristic extraction module is used for forming the advertisement video to be played by the pictures with the prominent characteristics.
Optionally, the sending module 530 further includes:
the first sending unit is used for sending the advertisement video to be played to a television end, and the advertisement video to be played comprises a first advertisement picture and a first advertisement address;
the first generating unit is used for responding to a downloading request of the television terminal and sending a second advertisement picture to the television terminal, and the downloading request is generated according to the first advertisement address;
wherein, in the preset advertisement pictures, the first advertisement picture is associated with the second advertisement picture.
This embodiment provides a device of video pause broadcast advertisement, treat at the video pause stage and play the advertisement after the page editing, play in turn according to the picture sequence of editing well to simulate out the effect of broadcast video advertisement, play through downloading the picture of editing well in advance, compare the mode of downloading the advertisement when broadcasting among the prior art, improved the advertisement effectively and started broadcasting the time and reduced the memory of advertisement, solved among the prior art and played the problem that the advertisement can't satisfy the speed of starting broadcasting at the video pause stage.
Fig. 6 is a schematic structural diagram of a system 600 for pausing advertisement playing in a video according to this embodiment, where the system 600 for pausing advertisement playing in a video according to this embodiment includes: a television side 610 and a server side 620, wherein,
the server 620 is configured to obtain an advertisement video to be played;
the server 620 is configured to obtain a preset advertisement picture based on the advertisement video to be played, where the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played;
the server 620 is configured to send the advertisement video to be played to the television 610;
the television end 610 is configured to receive the advertisement video to be played sent by the server end 620;
the television terminal 610 is configured to pause playing of a television video based on a pause request input by a user in a process of playing the television video, and display a target H5 interface on a playing interface of the television video, where the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
the television 610 is configured to play the preset advertisement picture based on the target H5 interface, where the preset advertisement picture is a video frame and a compensation frame with prominent features in an advertisement video to be played.
The embodiment provides a system for pausing playing of advertisements in a video, after page editing is carried out on the advertisements to be played in a video pausing stage, alternate playing is carried out according to the edited picture sequence, so that the effect of playing the video advertisements is simulated, the edited pictures are downloaded in advance for playing, compared with the mode of downloading the advertisements in the playing process in the prior art, the advertisement playing time is effectively prolonged, the internal memory of the advertisements is reduced, and the problem that the playing speed cannot be met in the video pausing stage in the prior art is solved.
Fig. 7 is a schematic structural diagram of an electronic device according to an embodiment of the present invention, as shown in fig. 7, the electronic device 700 includes a memory 710 and a processor 720, the number of the processors 720 in the electronic device 700 may be one or more, and one processor 720 is taken as an example in fig. 7; the memory 710 and the processor 720 in the server may be connected by a bus or other means, and fig. 7 illustrates the connection by the bus as an example.
The memory 710 is used as a computer-readable storage medium and can be used for storing software programs, computer-executable programs and modules, such as program instructions/modules corresponding to the method for pausing and playing advertisements in a video mode in an embodiment of the present invention, and the processor 720 executes various functional applications and data processing of the server/terminal/server by executing the software programs, instructions and modules stored in the memory 710, so as to implement the method for pausing and playing advertisements in a video mode.
Wherein the processor 720 is configured to run the computer program stored in the memory 710, and to implement the following steps:
receiving an advertisement video to be played sent by a server side;
in the process of playing the television video, based on a pause request input by a user, pausing the playing of the television video, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
and playing the preset advertisement picture based on the target H5 interface, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played.
Or the following steps are realized:
acquiring an advertisement video to be played;
acquiring a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played;
and sending the advertisement video to be played to a television end, wherein the advertisement video to be played is used for displaying a preset advertisement picture on a target H5 interface displayed on a playing interface of the television video under the condition that the television video is played tentatively.
The memory 710 may mainly include a program storage area and a data storage area, wherein the program storage area may store an operating system, an application program required for at least one function; the storage data area may store data created according to the use of the terminal, and the like. Further, the memory 710 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other non-volatile solid state storage device. In some examples, memory 710 may further include memory located remotely from processor 720, which may be connected to a server/terminal/server through a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof.
This embodiment provides an electronic equipment of video pause broadcast advertisement, treat at the video pause stage and play the advertisement after the page editing, play in turn according to the picture sequence of editing well to simulate out the effect of broadcast video advertisement, play through downloading the picture of editing well in advance, compare in the prior art the mode of downloading the advertisement when broadcasting, improved the advertisement effectively and started broadcasting the time and reduced the memory of advertisement, solved among the prior art and played the problem that the advertisement can't satisfy the start-up speed at the video pause stage.
Embodiments of the present invention also provide a storage medium containing computer-executable instructions, which when executed by a computer processor, perform a method for pausing playback of advertisements for a video, the method comprising:
receiving an advertisement video to be played sent by a server side;
in the process of playing the television video, based on a pause request input by a user, pausing the playing of the television video, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
and playing the preset advertisement picture based on the target H5 interface, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played.
Or the following steps are realized:
acquiring an advertisement video to be played;
acquiring a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played;
and sending the advertisement video to be played to a television end, wherein the advertisement video to be played is used for displaying a preset advertisement picture on a target H5 interface displayed on a playing interface of the television video under the condition that the television video is played tentatively.
Of course, the storage medium provided by the embodiments of the present invention contains computer-executable instructions, and the computer-executable instructions are not limited to the method operations described above, and may also perform related operations in a method for pausing playing an advertisement in a video provided by any embodiment of the present invention.
The computer-readable storage media of embodiments of the invention may take any combination of one or more computer-readable media. The computer readable medium may be a computer readable signal medium or a computer readable storage medium. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the computer readable storage medium would include the following: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this document, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
A computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a storage medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Computer program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or terminal. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The embodiment provides a storage medium for temporarily stopping playing of an advertisement in a video, after page editing is carried out on the advertisement to be played in a video pause stage, alternate playing is carried out according to an edited picture sequence, so that the effect of playing the video advertisement is simulated, the edited picture is downloaded in advance for playing, compared with the mode of downloading the advertisement in the playing process in the prior art, the advertisement playing time is effectively prolonged, the internal memory of the advertisement is reduced, and the problem that the playing speed of the advertisement in the video pause stage in the prior art cannot be met is solved.
It is to be noted that the foregoing is only illustrative of the preferred embodiments of the present invention and the technical principles employed. It will be understood by those skilled in the art that the present invention is not limited to the particular embodiments described herein, but is capable of various obvious changes, rearrangements and substitutions as will now become apparent to those skilled in the art without departing from the scope of the invention. Therefore, although the present invention has been described in greater detail by the above embodiments, the present invention is not limited to the above embodiments, and may include other equivalent embodiments without departing from the spirit of the present invention, and the scope of the present invention is determined by the scope of the appended claims.
Claims (13)
1. A method for pausing an advertisement in a video, comprising:
the server side obtains an advertisement video to be played;
the server side obtains a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played;
the server side sends the advertisement video to be played to the television side;
the television end receives the advertisement video to be played sent by the server end;
in the process of playing the television video, the television end pauses the playing of the television video based on a pause request input by a user and displays a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
and the television end plays the preset advertisement picture based on the target H5 interface.
2. A method for pausing advertisement playing of a video is applied to a television end, and is characterized by comprising the following steps:
receiving an advertisement video to be played sent by a server side;
in the process of playing the television video, based on a pause request input by a user, pausing the playing of the television video, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
and playing the preset advertisement picture based on the target H5 interface, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played.
3. The method of claim 2, wherein the playing the preset advertisement picture based on the target H5 interface comprises:
acquiring a first advertisement picture and a first advertisement address which are stored in advance;
acquiring a second advertisement picture from a server side based on the first advertisement address;
playing the first advertisement picture and the second advertisement picture on the target H5 interface;
wherein, in the preset advertisement pictures, the first advertisement picture is associated with the second advertisement picture.
4. The method of claim 3, further comprising, after the target interface plays the first advertisement picture and the second advertisement picture:
receiving an advertisement updating message sent by a server, wherein the advertisement updating message carries a first advertisement picture and a second advertisement address which are updated;
sending a downloading request to the server side based on the second advertisement address;
and receiving the updated second advertisement picture sent by the server side.
5. The method as claimed in claim 2, wherein after playing the preset advertisement picture based on the target H5 interface, the method further comprises:
receiving a starting request input by a user;
pausing the playing of the preset advertisement picture based on the starting request;
storing the preset advertisement picture;
and if the pause request input by the user is rechecked, displaying the target H5 interface and playing the preset advertisement picture.
6. A method for pausing advertisement playing of a video is applied to a server side, and is characterized by comprising the following steps:
acquiring an advertisement video to be played;
acquiring a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played;
and sending the advertisement video to be played to a television end, wherein the advertisement video to be played is used for displaying a preset advertisement picture on a target H5 interface displayed on a playing interface of the television video under the condition that the television video is played tentatively.
7. The method of claim 6, wherein before the obtaining the advertisement video to be played, further comprising:
acquiring an advertisement to be played;
extracting a multidimensional matrix of each frame of picture in the advertisement to be played;
calculating the difference of the adjacent frames of pictures according to the multidimensional matrix of each frame of picture to obtain a continuous difference value;
obtaining a plurality of pictures with outstanding features in each frame of picture through convolution calculation according to the continuous difference value, wherein the pictures with outstanding features are pictures with differences exceeding preset differences;
and forming the pictures with the outstanding characteristics into an advertisement video to be played.
8. The method according to claim 6, wherein the sending the advertisement video to be played to the television end comprises:
sending the advertisement video to be played to a television end, wherein the advertisement video to be played comprises a first advertisement picture and a first advertisement address;
responding to a downloading request of the television end, and sending a second advertisement picture to the television end, wherein the downloading request is generated according to the first advertisement address;
wherein, in the preset advertisement pictures, the first advertisement picture is associated with the second advertisement picture.
9. A system for pausing an advertisement for a video, comprising: TV end and server end, wherein:
the server side is used for acquiring an advertisement video to be played;
the server side is used for acquiring a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame with prominent features and a compensation frame in the advertisement video to be played;
the server side is used for sending the advertisement video to be played to the television side;
the television end is used for receiving the advertisement video to be played sent by the server end;
the television end is used for pausing the playing of the television video based on a pause request input by a user in the process of playing the television video, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
and the television end is used for playing the preset advertisement picture based on the target H5 interface, and the preset advertisement picture is a video frame with prominent characteristics and a compensation frame in the advertisement video to be played.
10. The utility model provides a device of video pause broadcast advertisement which characterized in that sets up in the TV end, includes:
the receiving module is used for receiving the advertisement video to be played sent by the server side;
the pause module is used for pausing the playing of the television video based on a pause request input by a user in the process of playing the television video, and displaying a target H5 interface on a playing interface of the television video, wherein the H5 interface is used for continuously downloading and continuously playing preset advertisement pictures;
and the playing module is used for playing the preset advertisement picture based on the target H5 interface, wherein the preset advertisement picture is a video frame with prominent characteristics and a compensation frame in the advertisement video to be played.
11. The utility model provides a device of video pause broadcast advertisement which characterized in that sets up in the server end, includes:
the first acquisition module is used for acquiring an advertisement video to be played;
the second acquisition module is used for acquiring a preset advertisement picture based on the advertisement video to be played, wherein the preset advertisement picture is a video frame and a compensation frame with prominent features in the advertisement video to be played;
and the sending module is used for sending the advertisement video to be played to a television end, and the advertisement video to be played is used for displaying a preset advertisement picture on a target H5 interface displayed on a playing interface of the television video under the condition that the television video is played tentatively.
12. An electronic device comprising a processor, a memory, and a program or instructions stored on the memory and executable on the processor, the program or instructions when executed by the processor implementing the steps of the video pause advertising method of any one of claims 2 to 5 or the video pause advertising method of any one of claims 6 to 8.
13. A computer-readable storage medium, characterized in that the readable storage medium has stored thereon a program or instructions which, when executed by a processor, implement the steps of the video pause advertisement method of any one of claims 2 to 5, or the steps of the video pause advertisement method of any one of claims 6 to 8.
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| CN202210104759.9A CN114189735A (en) | 2022-01-28 | 2022-01-28 | Method and device for pausing advertisement playing of video, electronic equipment and storage medium |
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