CN111355984A - Advertisement insertion method - Google Patents
Advertisement insertion method Download PDFInfo
- Publication number
- CN111355984A CN111355984A CN201811568148.XA CN201811568148A CN111355984A CN 111355984 A CN111355984 A CN 111355984A CN 201811568148 A CN201811568148 A CN 201811568148A CN 111355984 A CN111355984 A CN 111355984A
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- China
- Prior art keywords
- advertisement
- playing
- video
- instruction
- advertisement insertion
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- Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/266—Channel or content management, e.g. generation and management of keys and entitlement messages in a conditional access system, merging a VOD unicast channel into a multicast channel
- H04N21/2668—Creating a channel for a dedicated end-user group, e.g. insertion of targeted commercials based on end-user profiles
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0251—Targeted advertisements
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
- H04N21/25866—Management of end-user data
- H04N21/25891—Management of end-user data being end-user preferences
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/47—End-user applications
- H04N21/472—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
- H04N21/47202—End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for requesting content on demand, e.g. video on demand
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
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- Engineering & Computer Science (AREA)
- Databases & Information Systems (AREA)
- Business, Economics & Management (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Finance (AREA)
- Strategic Management (AREA)
- Accounting & Taxation (AREA)
- Development Economics (AREA)
- Marketing (AREA)
- Physics & Mathematics (AREA)
- Game Theory and Decision Science (AREA)
- Computer Graphics (AREA)
- Economics (AREA)
- Entrepreneurship & Innovation (AREA)
- General Business, Economics & Management (AREA)
- General Physics & Mathematics (AREA)
- Theoretical Computer Science (AREA)
- Human Computer Interaction (AREA)
- Information Transfer Between Computers (AREA)
- Management, Administration, Business Operations System, And Electronic Commerce (AREA)
- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The invention discloses an advertisement insertion method, and belongs to the technical field of advertisements. A method of advertisement insertion comprising the steps of: s1, extracting program data and link characteristic information corresponding to the label information; s2, the server analyzes and responds according to the acquired feature information; s3, the server sends the result of the analysis response; s4, sending an advertisement playing instruction according to the analysis response result; and S5, the advertisement player plays the advertisement according to the instruction. The invention provides an advertisement insertion method, which is characterized in that an advertisement playing instruction is sent to an advertisement plug-in unit through a player, so that the advertisement plug-in unit finishes the loading and playing of advertisement resources, the idle time for pausing the video playing is fully utilized to finish advertisement propaganda, the operation cost is reduced, the continuity of the video playing is ensured, and the influence of the advertisement insertion on the video watching of a user in the video playing process is avoided.
Description
Technical Field
The invention belongs to the technical field of advertisements, and particularly relates to an advertisement insertion method.
Background
Video advertisements refer to a pattern of video breaks that occur within a mobile device. Video advertisements are classified into two categories, conventional video advertisements and mobile video advertisements. The traditional video advertisements are set and put In the video, and the mobile video advertisements are divided into traditional patch advertisements and In-App video advertisements.
The mobile video advertisement is mainly displayed in mobile equipment (mobile phones, PSPs, tablet computers and the like) through a mobile internet, the technology mainly adopts digital and HTML5 technology, video, audio, images and animation are fused, and the video is inserted in the 'fragment time' that a mobile phone user opens or quits a mobile application and the like. The mobile video advertisement is mainly applied to the mobile internet and displayed in the mobile equipment, and as a new display mode, a user is in a process of slowly accepting, so that brand effects can be established through excessively frequent mobile video display.
In general, when a user watches a video, if the playing of the video is paused, for example, the user wants to rest for a moment, the player interface is often in a black screen state. How to utilize the idle time becomes a concern for operators.
Disclosure of Invention
The invention provides an advertisement insertion method aiming at the defects or the improvement requirements in the prior art, and aims to provide the advertisement insertion method.
In order to solve the problems in the prior art, the following technical scheme is adopted.
A method of advertisement insertion comprising the steps of:
s1, extracting program data and link characteristic information corresponding to the label information;
s2, the server analyzes and responds according to the acquired feature information;
s3, the server sends the result of the analysis response;
s4, sending an advertisement playing instruction according to the analysis response result;
and S5, the advertisement player plays the advertisement according to the instruction.
In general, compared with the prior art, the above technical solution contemplated by the present invention can achieve the following beneficial effects:
the invention provides an advertisement insertion method, which is characterized in that an advertisement playing instruction is sent to an advertisement plug-in unit through a player, so that the advertisement plug-in unit finishes the loading and playing of advertisement resources, the idle time for pausing the video playing is fully utilized to finish advertisement propaganda, the operation cost is reduced, the continuity of the video playing is ensured, and the influence of the advertisement insertion on the video watching of a user in the video playing process is avoided.
In order to more clearly illustrate the technical solution of the present invention, the drawings needed to be used in the description of the present invention will be briefly introduced below, and it is obvious that the drawings in the following description are only schematic structural diagrams of the present invention, and it is obvious for those skilled in the art to obtain other drawings based on the drawings without creative efforts.
Fig. 1 is a flow chart of a method of advertisement insertion according to an embodiment of the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the invention and are not intended to limit the invention. In addition, the technical features involved in the embodiments of the present invention described below may be combined with each other as long as they do not conflict with each other.
As shown in fig. 1, a method for playing an advertisement includes the following steps: extracting program data and link characteristic information corresponding to the label information; the server analyzes and responds according to the acquired characteristic information; the server sends the result of the analysis response; sending an advertisement playing instruction according to the analysis response result; and the advertisement player plays the advertisement according to the instruction.
The client acquires the advertisement data from the advertisement server in real time, so that the advertisement data can not be set in the live broadcast file, and the acquired advertisement data is inserted into the live broadcast file after the client acquires the advertisement data; or place-occupying data is set in a position corresponding to the advertisement data, where the place-occupying data may be a piece of public service advertisement data, and after the client acquires the advertisement data, the place-occupying data is replaced with the advertisement data.
In order to improve the precision of targeted matching of advertisement content and improve user experience, before generating request information for acquiring advertisement data, the client can also extract the characteristic information of program data corresponding to the tag information and the characteristic information of corresponding program links, and the acquired characteristic information of the program data and the acquired characteristic information of the corresponding program links are used as index information of the advertisement data to generate acquisition request information. After sending request information for acquiring advertisement data, the client receives advertisement data sent by the advertisement server and responding to the request information.
And the player records the playing progress of the current video after receiving the pause instruction, and the current video can be a live video or an on-demand video. And after the player removes the advertisement to be played, the player acquires the recorded current playing progress and continues to play the current video from the position indicated by the current playing progress.
It will be understood by those skilled in the art that the foregoing is only a preferred embodiment of the present invention, and is not intended to limit the invention, and that any modification, equivalent replacement, or improvement made within the spirit and principle of the present invention should be included in the scope of the present invention.
Claims (1)
1. A method of advertisement insertion, the method comprising the steps of:
s1, extracting program data and link characteristic information corresponding to the label information;
s2, the server analyzes and responds according to the acquired feature information;
s3, the server sends the result of the analysis response;
s4, sending an advertisement playing instruction according to the analysis response result;
and S5, the advertisement player plays the advertisement according to the instruction.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811568148.XA CN111355984A (en) | 2018-12-21 | 2018-12-21 | Advertisement insertion method |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201811568148.XA CN111355984A (en) | 2018-12-21 | 2018-12-21 | Advertisement insertion method |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN111355984A true CN111355984A (en) | 2020-06-30 |
Family
ID=71196750
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN201811568148.XA Pending CN111355984A (en) | 2018-12-21 | 2018-12-21 | Advertisement insertion method |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN111355984A (en) |
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114189735A (en) * | 2022-01-28 | 2022-03-15 | 北京奇艺世纪科技有限公司 | Method and device for pausing advertisement playing of video, electronic equipment and storage medium |
-
2018
- 2018-12-21 CN CN201811568148.XA patent/CN111355984A/en active Pending
Cited By (1)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN114189735A (en) * | 2022-01-28 | 2022-03-15 | 北京奇艺世纪科技有限公司 | Method and device for pausing advertisement playing of video, electronic equipment and storage medium |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| PB01 | Publication | ||
| PB01 | Publication | ||
| WD01 | Invention patent application deemed withdrawn after publication |
Application publication date: 20200630 |
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| WD01 | Invention patent application deemed withdrawn after publication |