CN103533433A - Intelligent television player picture advertisement delivery method and system - Google Patents

Intelligent television player picture advertisement delivery method and system Download PDF

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Publication number
CN103533433A
CN103533433A CN201310166345.XA CN201310166345A CN103533433A CN 103533433 A CN103533433 A CN 103533433A CN 201310166345 A CN201310166345 A CN 201310166345A CN 103533433 A CN103533433 A CN 103533433A
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advertisement
ad
image
advertising
player
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CN201310166345.XA
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CN103533433B (en
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曹源
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Tcl集团股份有限公司
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Abstract

Provided is an intelligent television player picture advertisement delivery method and a system. The system comprises an intelligent television and an advertisement server. The intelligent television comprises an advertisement preprocessing service module and an intelligent television player module. After the intelligent television is started, an advertisement preprocessing service is loaded. The advertisement preprocessing service visits the advertisement server via a network and acquires advertisement picture information. If the network is abnormal, the advertisement preprocessing service periodically visits the advertisement server so that advertisement picture information is acquired; the advertisement preprocessing service informs a player of picture advertisement information acquired from the advertisement server; and after the player is started, advertisement picture information is acquired from the advertisement preprocessing service, and an advertisement picture is displayed before a video program is played. According to the intelligent television player, advertisement picture data which are stored in the local after the advertisement picture is decoded via the advertisement preprocessing service can be acquired so that delay and lagging of playing of a picture advertisement when the network state is not good are solved, and experience of watching the video program by a user is improved.

Description

—种智能电视播放器图片广告投放的方法及系统 - Method and system for smart TV Player kinds of advertising images

技术领域 FIELD

[0001] 本发明涉及智能电视系统,尤其涉及一种智能电视播放器图片广告投放的方法及系统。 [0001] The present invention relates to a smart TV system, more particularly, to a method and system for smart TV Player picture advertising.

背景技术 Background technique

[0002] 随着基于Android系统的智能电视越来越普及,通过智能电视观看网络视频类节目也越来越多,这些网络视频类节目一般通过Android多媒体播放器播放,内容提供商创立了在节目正片之前插播广告的商业模式以盈利。 [0002] With the smart TV based on Android system is becoming increasingly popular, watch online video category smart TV programs through more and more, these online video type of program is generally played by Android media player, content providers founded in program before commercials positive business model for profit. 现有技术插播广告内容包括视频和图片两大类。 Advertising spots prior art content including video and pictures into two categories. 视频类广告一般通过与节目正片进行贴片,即广告内容和节目正片内容打包为一个整体来实现;图片类广告一般通过网络获取后在播放器中呈现。 Video class advertising generally positive through the program patch that creative and positive programming content packaged as a whole to achieve; Picture categories ads generally appear in the player get through the network. 然而,在图片类广告下载播放过程中,启动播放器后,播放器通过网络从服务器下载投放的广告图片解码并显示,播放正片过程中暂停后,播放器通过网络从服务器端下载广告图片解码并显示。 However, the picture type of advertisements download playback, after starting player, player download ad image served decoded and displayed, after playing positive during the pause, player download ad image decoding and from the server through the network from the server through the network display. 这种实现方式中,在网络条件好(如网络在64KB/S以上)的情况广告图片会显示及时,没有延迟滞后,在网络状况差的情况下,广告图片往往会出现延迟滞后下载的情况,既影响广告投放的效率和效果,也严重影响用户体验。 This implementation, in good network conditions (such as the network at 64KB / S or more) cases ad image will be displayed in a timely manner, without delay lag, in the case of poor network conditions, ad images tend to lag delay download will appear, not only affects the efficiency and effectiveness of advertising, but also seriously affect the user experience.

[0003] 因此,现有技术还有待于改进和发展。 [0003] Thus, the prior art has yet to be improved and developed.

发明内容 SUMMARY

[0004] 鉴于上述现有技术的不足之处,本发明为解决现有技术的缺陷和不足,提出一种对图片广告进行预处理以加速网络视频节目播放时图片广告的显示,不影响用户观看节目的播放器图片广告投放的方法及系统。 [0004] In view of the above-described shortcomings of the prior art, the present invention is to solve the shortcomings and deficiencies of the prior art, to provide a playback image ads pretreatment to accelerate network advertisement video program image display, not the user watches methods program player pictures and advertising system.

[0005] 本发明解决技术问题所采用的技术方案如下: [0005] Solving the Problems The present invention adopts the following technical solution:

一种智能电视播放器图片广告投放的方法,包括如下步骤: A method for intelligent TV player picture advertising, comprising the steps of:

智能电视启动后加载广告预处理服务; Smart TV advertising starts to load after pretreatment services;

广告预处理服务通过网络访问广告服务器,并从广告服务器获取广告图片信息,如果网络异常,则广告预处理服务周期性的访问广告服务器以获取广告图片信息; Advertising pre-service and obtain information from the ad server ad image through advertising network access server, if the network is abnormal, pre-service advertising periodic access to the ad server for ad image information;

广告预处理服务将从广告服务器获取到图片广告的信息通知播放器; Pre-service ad from the ad server to obtain information notifying the player image ads;

播放器启动后从广告预处理服务处获取广告图片信息并在视频节目播放前显示广告图片。 Get ad image info after the player started pre-processing services from advertising and display advertising at the pictures before the video program playing.

[0006] 进一步的,所述从广告服务器获取的广告图片信息包括广告图片ID、广告图片ID对应的视频ID、广告有效期及广告时长。 Length [0006] Further, the acquired image information from the ad server image includes an advertisement ID, advertisement video image ID corresponding to the ID, advertising period, and advertising.

[0007] 所述广告预处理服务通过网络访问广告服务器,并从广告服务器获取广告图片信息后还包括如下步骤: [0007] The advertising service with network access to pre-ad server, and acquires advertisement information from the advertisement image server further comprising the steps of:

在系统分区下建立广告图片ID与视频ID、广告有效期、广告时长的对应关系的映射 Create an ad in the system partition map picture ID, advertising period, when a long correspondence between advertising and video ID

表; table;

对广告图片进行MD5检验、解码并储存。 Advertising picture MD5 inspection, decoding and storage. [0008] 所述广告预处理服务周期性的访问广告服务器是每60分钟以间隔60秒访问3次的频率访问广告服务器。 [0008] The preprocessing service advertisement periodically accesses the advertisement server is accessed at intervals of 60 seconds every 60 minutes three times the frequency of access to the ad server.

[0009] 作为进一步改进,播放器显示广告图片后,同时记录与各视频节目对应广告图片的曝光次数; [0009] As a further improvement, the player displays advertising images, impressions while recording a video program corresponding to each advertisement image;

广告预处理服务获取各视频节目对应广告图片的曝光次数后通过网络上传所述广告服务器。 Ad preprocessing service acquisition program corresponding to each video image ad impressions uploading the advertising server via a network.

[0010] 本发明还提供一种智能电视播放器图片广告投放的系统,包括智能电视和广告服务器,所述智能电视包括广告预处理服务模块、智能电视播放器模块; [0010] The present invention further provides a system for Smart TV player image advertising, including ad server and a smart television, a smart television advertisement includes preprocessing service module, smart TV player module;

所述广告服务器用于保存广告图片信息; The ad server to save the ad image information;

所述广告预处理服务模块用于智能电视启动后台运行,通过网络访问所述广告服务器并获取广告图片信息,如果网络异常,则周期性访问广告服务器以获取广告图片信息;获取广告图片信息后通知所述智能电视播放器模块; The pre-service advertising module for Smart TV start running in the background, and get the ad image information through the network to access the advertisement server, if the network is abnormal, the periodic access ad servers for the ad image information; after acquiring advertising picture information notice the player module smart television;

所述智能电视播放器模块用于启动后从所述广告预处理服务模块获取广告图片信息,并在视频节目播放前显示广告图片。 The smart TV player after starting module for acquiring information from the advertisement ad image pre-processing service module, and display advertising images before the video program playing.

[0011] 进一步的,所述广告图片信息包括广告图片ID、广告图片ID对应的视频ID、广告有效期及广告时长。 [0011] Further long, the advertisement image ID information includes an advertisement image, video advertising picture ID corresponding to the ID, advertising period, and advertising.

[0012] 所述广告预处理服务模块还用于在系统分区下建立广告图片ID与视频ID、广告有效期、广告时长的对应关系的映射表,以及对广告图片进行MD5校验、解码并储存。 [0012] The advertisement service module is further configured to establish a pre-advertisement video image ID in the system partition ID, advertising period, advertising time length corresponding relationship mapping table, and the ad image to MD5 checksum, decoded and stored.

[0013] 所述广告预处理服务周期性的访问广告服务器是每60分钟以间隔60秒访问3次的频率访问广告服务器。 [0013] The preprocessing service advertisement periodically accesses the advertisement server is accessed at intervals of 60 seconds every 60 minutes three times the frequency of access to the ad server.

[0014] 作为进一步改进,所述智能电视播放器模块还用于显示广告图片同时记录各广告图片与各视频节目对应的曝光次数,并通过所述广告预处理服务模块将各广告图片的曝光次数通过网络上传所述广告服务器。 [0014] As a further improvement, the smart TV player module is further for displaying advertising picture image recorded simultaneously with each ad impressions corresponding to each video program, and by the advertisement service module preprocessing each image ad impressions through the network to upload the ad server.

[0015] 与现有技术相比较,本发明智能电视播放器图片广告投放的方法和系统在智能电视在启动后由广告预处理服务通过网络访问广告服务器并获取广告图片信息保存在本地系统,在网络状况不佳的情况下,广告预处理服务还可周期性的访问广告服务器获取广告图片信息保存。 [0015] Compared with the prior art methods and systems for intelligent TV Player Pictures of the invention in the smart TV advertising after starting from the pre-service advertising network access through the ad server and get the ad image information stored in the local system, under poor network conditions, the pre-service advertising ad server can also get access to periodic advertising image info saved. 在用户未启动智能电视播放器时即下载广告服务器上的广告图片信息及其对应的视频信息保存至本地,使得智能电视播放器在启动后可以快速获得经过广告预处理服务对广告图片解码后的数据,并快速显示广告图片,解决了网络情况不佳时智能电视播放器在播放图片广告时的延迟滞后,改善了用户通过智能电视播放器观看视频节目的体验。 When the user is not a smart TV player that is starting to download and save the ad image information corresponding to the local video information on the ad servers, so that intelligent TV player after startup can quickly get through pre-service ad after ad image decoding data and quickly display ad images, smart TV to solve the delay in players playing image ad lag when poor network conditions, improving the user experience through the intelligent TV player to watch video programs. 同时,广告预处理服务还能对各个视频节目对应播放的各个广告图片的曝光次数进行统计,并通过网络上传至广告服务器,广告服务提供商可以根据用户观看习惯获取用户观看行为数据,为广告服务商投放广告提供有效的参考,实现广告的智能投放。 Meanwhile, pre-service advertising impressions that can be played for each ad image corresponding to each video program statistics, and uploaded to the server via the ad network, advertising service provider can obtain the user based on the user viewing habits of viewing behavior data for advertising services advertising business to provide effective reference to achieve intelligent ad serving.

附图说明 BRIEF DESCRIPTION

[0016] 图1是本发明智能电视播放器图片广告投放的方法优选实施例的流程图。 [0016] FIG. 1 is a flowchart of an embodiment of the Intelligent TV player image ads served the present invention is preferable.

[0017] 图2是本发明智能电视播放器图片广告投放的方法优选实施例中广告预处理服务与广告服务器间的数据流图。 [0017] FIG. 2 is a data flow diagram between ad and ad server pretreatment method of service intelligent TV player image ads served preferred embodiment of the present invention.

[0018] 图3是本发明智能电视播放器图片广告投放的方法优选实施例中广告预处理服务与智能电视播放器间的数据流图。 [0018] FIG. 3 is a flow diagram of a data service between the smart TV advertising pretreatment player Intelligent TV player image ads served preferred embodiment of the present invention.

[0019] 图4是本发明智能电视播放器图片广告投放系统的结构原理框图。 [0019] FIG. 4 is a schematic block diagram of a smart TV player image ad serving system according to the present invention.

具体实施方式 Detailed ways

[0020] 为使本发明的目的、技术方案及优点更加清楚、明确,以下参照附图并举实施例对本发明进一步详细说明。 [0020] To make the objectives, technical solutions and advantages of the present invention will become more apparent, clear embodiment of the present invention is described in more detail below with reference to the accompanying drawings. 应当理解,此处所描述的具体实施例仅仅用以解释本发明,并不用于限定本发明。 It should be understood that the specific embodiments described herein are only intended to illustrate the present invention and are not intended to limit the present invention.

[0021] 在Android系统智能电视中,播放器属于一个独立的应用,广告预处理服务负责广告图片资源的处理,属于Android Service,层次上与播放器并列,为了实现广告图片的在播放器开启后能够快速显示,本发明方法设置了Android智能电视开机后广告预处理服务即启动,并在后台工作。 [0021] In the Android smart TV, the player belongs to a standalone application, pre-processing services responsible for advertising picture advertising resources, belong Android Service, side by side on a level with the player, in order to achieve ad pictures after the player is turned on It can quickly display method of the present invention set up after Android smart TV advertising pre-boot service that is started, and work in the background. 对于智能电视而言,播放器应用只有在用户主动触发时才会启动,本发明方法的原理是基于智能电视启动后即通过广告预处理服务访问广告服务器,并将获取的广告图片下载到本地预先解码存储,实现智能电视播放器启动后即可以快速加载已经下载到本地的图片广告。 For the smart TV, the player application will only be activated when the user is actively trigger, the principles of the method of the invention is based on the Smart TV start as soon as the ad server to access the service through advertising pretreatment, the acquired images downloaded to the local advertising in advance decoding storage for smart TV after starting player can quickly load has been downloaded to the local image ads.

[0022] 本发明智能电视播放器图片广告投放的方法通过以下的实施步骤实现,图1所述为本发明方法的优选实施例流程图,工作步骤如下: [0022] Intelligent TV player image ads served according to the present invention is achieved by the following steps embodiment, the flowchart of FIG. 1 of the present invention, a preferred embodiment of the method, the following work steps:

S100,智能电视启动后加载广告预处理服务; S100, the smart TV advertising pre-boot loader service;

S200,广告预处理服务通过网络访问广告服务器,并从广告服务器获取广告图片信息,如果网络异常,则广告预处理服务周期性的访问广告服务器以获取广告图片信息。 S200, pre-service advertising network access through an ad server, ad image and obtain information from the ad server, if the network is abnormal, pre-service advertising periodic access to the ad server for ad image information.

[0023] 具体而言,广告预处理服务与广告服务器之间的数据流程如图2所示,广告预处理服务通过访问HTTP URL访问广告服务器,广告服务器将广告图片信息数据返回给广告预处理服务,其中,广告图片信息包括广告图片ID、广告图片ID对应的视频ID、广告有效期及广告时长。 [0023] Specifically, the data flow between the pre-advertisement and the advertisement server shown in FIG service, advertising service by accessing the HTTP URL pretreatment access ad server, the ad server returns the advertisement to the advertisement image data preprocessing information service 2 where long ad image ad image information including ID, picture ID corresponding video ad ID, valid for advertising and advertising. 为了管理广告图片,使智能电视播放器在播放视频节目前能够正确播放图片广告,广告预处理服务需要建立广告图片与对应播放视频的关系,可以建立关系表如表1所示: To manage ad images, make the smart TV Player is now able to play properly play the video image ads section, pre-service advertising need to establish relationships with advertising images corresponding to the video player, you can establish a relationship table as shown in Table 1:

表1 Table 1

Figure CN103533433AD00061

对于Android系统而言,广告预处理服务在系统data/data/分区下建立如表1所示的广告图片ID与视频ID、广告有效期、广告时长的对应关系的映射表;然后对下载的广告图片进行MD5校验后,对广告图片进行解码,例如,广告图片为JPEG格式的,可调用jpegecode方法来进行解码,经过解码后的广告图片储存到本地存储系统中,例如,将解码后的广告图片数据存储到data/data/adspic的目录下,完成广告图片的下载解码存储。 For Android system, the establishment of advertising such as advertising image preprocessing service ID and the video ID as shown in Table. 1 in system data / data / partition, advertising period, ad a mapping table of correspondence between length; then the downloaded advertisement image after MD5 checksum, ad image decoding, e.g., advertising images in JPEG format may be invoked to decode jpegecode method, after the decoded picture stored advertisement to the local storage system, e.g., the decoded image ads data storage to the next data / data / adspic directory, download the completed ad image decoding storage. 在网络条件不佳的情况下,为了能够将广告图片预先下载到智能电视本地系统,所述广告预处理服务周期性的访问广告服务器,本优选实施例采用每60分钟以间隔60秒访问3次的频率访问广告服务器,以保证广告图片能够预先下载到智能电视本地系统中存储。 In case of poor network conditions in order to be able to download the advertising image previously smart TV local system, the pre-service advertisement periodically accesses the advertisement server, according to the present preferred embodiment employs at intervals of 60 seconds every 60 minutes three times to access the frequency of access to the ad server to ensure that the ad images can be downloaded in advance to the smart TV local system memory. 当广告预处理服务将从广告服务器获取的广告图片下载解码存储后,还需要将其下载完成的信息反馈给广告服务器,以完成广告图片的下载。 When the pre-service ad from the ad server to retrieve the ad image decoding download store, also you need to download the complete information back to the ad server to complete the download ad images.

[0024] S300,广告预处理服务将从广告服务器获取到图片广告的信息通知播放器。 [0024] S300, pre-service ad from the ad server captures the information notifying the player image ads. 如图3所示,图3示出了广告预处理服务与智能电视播放器之间的数据流图,广告与处理服务在获取到图片广告后还需要广播通知给智能电视播放器,以便于播放器能够从广告预处理服务处获取广告图片并在播放器播放视频节目时呈现。 3, FIG. 3 shows a data flow diagram between the smart TV ad preprocessing service player, advertisement service after processing the acquired image ads be notified to the smart TV broadcasting player, to be played Advertising is able to obtain images from the pre-service advertising and presented at the time of the player to play the video program.

[0025] S400,播放器启动后从广告预处理服务处获取广告图片信息并在视频节目播放前显示广告图片。 [0025] S400, the player starts to obtain information from the ad image pre-processing service advertising and display advertising at the pictures before the video program playing. 继续参考图3,用户启动播放器后,向广告预处理服务请求数据以获取广告图片信息,广告预处理服务则将广告图片信息返回给播放器。 With continued reference to FIG. 3, after the user starts the player, requesting data from the pre-service advertising images for advertising information, advertising pre-service advertising picture information will be returned to the player. 其中,播放器向广告预处理服务请求数据通过如GetCurretAdspics函数接口获取。 Wherein the player requests the advertisement data acquired by the pre-processing serving as GetCurretAdspics function interface. 智能电视播放器在获取广告图片信息后,根据上述表1的广告图片与对应播放视频的关系表在视频节目前显示相对应的广告图片,并根据广告有效期和广告时长进行相应的广告图片播放。 Smart TV player after obtaining advertising picture information, according to the table above table advertising images with the corresponding video playback of a currently displayed corresponding advertising images in the video section and length corresponding advertising picture playback according to the time the ad is valid and advertising.

[0026] 在上述步骤的基础了,为了能够进一步提高对广告图片数据的利用,还可以进一步包括如下步: S500,播放器显示广告图片后,同时记录与各视频节目对应广告图片的曝光次数;广告预处理服务获取各视频节目对应广告图片的曝光次数后通过网络上传所述广告服务器。 [0026] Based on the above steps, in order to further improve the use of the advertisement image data, and may further include the following steps: S500, the player displays advertising images, while the recording impressions ad images to each video program corresponding to; ad preprocessing service acquisition program corresponding to each video image ad impressions uploading the advertising server via a network.

[0027] —并结合图2和图3来看,广告预处理服务还可以通过获取用户对观看视频节目的频次来实现对图片广告曝光次数的统计,并将广告图片信息,包括广告图片ID、广告图片ID对应的视频ID及曝光次数上传到广告服务器,以使广告服务器能够根据广告图片信息对广告图片的曝光次数进行统计计算来实现智能投放图片广告。 [0027] - in conjunction with FIGS. 2 and 3 of view, ad preprocessing service may also be implemented to count the number of impressions of the ad viewing image frequency of the video program by obtaining a user, and the advertisement image information, including advertisement image ID, video ID and ad impressions upload picture ID corresponding to the ad server, so that the ad server can perform statistical calculations based on the number of ad image ad image information on exposure to intelligent image ads. 在该步骤处理过程中,广告预处理服务需要从智能电视播放器获取各视频节目对应广告图片的曝光次数,智能电视播放器将各视频节目对应广告图片的曝光次数返回给广告预处理服务后由广告预处理服务对广告图片的曝光次数在表1的基础上生成广告图片曝光次数表,如表2所不: After this step process, pre-service advertising need to get the number of impressions each video program corresponding ad images from the smart television, smart TV Player will each video program corresponding to the number of impressions picture is returned to the pre-service advertising by the pretreatment times of service advertising image ad impressions generated image ad impressions table on the basis of table 1, table 2 is not:

表2 Table 2

Figure CN103533433AD00071

广告图片的曝光次数由播放器获得,因为广告图片的成功显示是在播放器内进行的,广告预处理服务通过与智能电视播放器进行通讯实现获取该广告图片的曝光次数以形成表2示出的广告图片及其曝光次数的映射关系表。 Impressions ad images obtained by the player, because the success of advertising picture is displayed in the player, advertising and pre-service through smart TV player to achieve access to the communication of impressions the ad image to form Table 2 shows the ad images and impressions of the mapping table.

[0028] 应当说明的是,步骤S500是在智能电视播放器快速播放图片广告的基础进一步对广告图片数据的利用,此步骤是用于收集用户观看视频行为数据,以期实现广告的智能、精确投放,进一步提升用户使用的体验感。 [0028] It should be noted that the step S500 is the further use of the advertising picture data on the basis of smart TV Player fast play image ads, this step is used to collect user to watch video behavior data in order to intelligent achieve advertising, accurate delivery further enhance the sense of user experience.

[0029] 本发明还提供一种智能电视播放器图片广告投放的系统,如图4所示,该系统包括智能电视10和广告服务器20,智能电视10包括广告预处理服务模块101和智能电视播放器模块102 ; [0029] The present invention further provides a system for smart TV advertising image player, smart television 10 and the advertisement server 20, 10 comprises a smart television advertisement service module 101 and a preprocessing smart television system comprising the 4 shown in FIG. module 102;

其中,广告服务器20用于保存广告图片信息; Among them, the ad server 20 to save the advertising picture information;

广告预处理服务模块101用于智能电视启动后台运行,通过网络访问所述广告服务器并获取广告图片信息,如果网络异常,则周期性访问广告服务器以获取广告图片信息;获取广告图片信息后通知智能电视播放器模块;其中,广告图片信息包括广告图片ID、广告图片ID对应的视频ID、广告有效期及广告时长。 Advertising pre-service module 101 for Smart TV start running in the background, and get the ad image information through the network to access the advertisement server, if the network is abnormal, the periodic access ad servers for the ad image information; after obtaining intelligence information notification ad images TV player module; where long ad image ad image information including ID, picture ID corresponding video ad ID, valid for advertising and advertising. 广告预处理服务周期性的访问广告服务器是每60分钟以间隔60秒访问3次的频率访问广告服务器。 Ad preprocessing service is periodically accesses the advertisement server at intervals of 60 seconds every 60 minutes three times to access the frequency of access to the ad server.

[0030] 广告预处理服务模块101还用于在智能电视的Android系统分区下建立广告图片ID与视频ID、广告有效期、广告时长的对应关系的映射表,以及对广告图片进行MD5校验、解码并储存。 [0030] Ad preprocessing service module 101 is further configured to create an ad image in the system partition Android smart TV video ID and ID, advertising period, length of the mapping table correspondence between ad and ad MD5 checksum picture, decoding and stored.

[0031] 智能电视播放器模块102用于启动后从广告预处理服务模块101处获取广告图片信息,并在视频节目播放前显示广告图片。 [0031] Smart TV player module 102 to start after obtaining information from the ad image pre-processing of the advertisement service module 101, and displays the images in the ad before the video program playing.

[0032] 为了进一步实现对广告图片数据的利用,智能电视播放器102还用于显示广告图片同时记录各广告图片与各视频节目对应的曝光次数,并通过所述广告预处理服务模块101将各广告图片的曝光次数通过网络上传到广告服务器20,由广告服务器20对用户观看视频行为数据进行手机,以期实现广告的智能、精确投放,进一步提升用户使用的体验感。 [0032] To further achieve using the picture data of the advertisement, the intelligent TV player 102 for displaying a further image ads each ad impressions simultaneously recorded image corresponding to each video program, and by the advertisement service module 101 of each preprocessing ad impressions upload pictures to the ad server through the network 20, 20 by the ad server to watch video user behavior data, mobile phone, in order to achieve smart advertising, accurate delivery, to further enhance the sense of user experience.

[0033] 本发明系统的工作原理及过程与上述本发明方法优选实施例一致,此处不赘述。 [0033] The working principle and embodiments of the present invention, systems consistent with the present invention, a preferred embodiment of the method described above, not be repeated here.

[0034] 应当理解的是,以上所述仅为本发明的较佳实施例而已,并不足以限制本发明的技术方案,对本领域普通技术人员来说,在本发明的精神和原则之内,可以根据上述说明加以增减、替换、变换或改进,而所有这些增减、替换、变换或改进后的技术方案,都应属于本发明所附权利要求的保护范围。 [0034] It should be understood that the above-described preferred embodiment of the present invention, only it is not sufficient to limit the technical solution of the present invention, those of ordinary skill in the art, within the spirit and principle of the present invention, can be increased or decreased in accordance with the above description, substitutions, permutations or modifications, all of which decrease, substitutions, permutations or modifications of technical solutions should belong to the scope of the appended claims of the invention.

Claims (10)

1.一种智能电视播放器图片广告投放的方法,其特征在于,包括如下步骤: 智能电视启动后加载广告预处理服务; 广告预处理服务通过网络访问广告服务器,并从广告服务器获取广告图片信息,如果网络异常,则广告预处理服务周期性的访问广告服务器以获取广告图片信息; 广告预处理服务将从广告服务器获取到图片广告的信息通知播放器; 播放器启动后从广告预处理服务处获取广告图片信息并在视频节目播放前显示广告图片。 CLAIMS 1. An intelligent television advertising player image, characterized by comprising the steps of: loading a smart television advertisement starts after preprocessing service; ad preprocessing service and obtain information from the advertisement image ad server accessible over a network ad server If the network is abnormal, pre-service advertising periodic access to the ad server for ad image information; pre-service ad from the ad server to obtain information notifying the player image ads; after players from advertising pre-launch service obtain information and advertising images displayed ad image before the video program playing.
2.根据权利要求1所述的智能电视播放器图片广告投放的方法,其特征在于,所述从广告服务器获取的广告图片信息包括广告图片ID、广告图片ID对应的视频ID、广告有效期及广告时长。 2. The method of claim 1 Smart TV player image advertising claim, wherein the obtained image information from the ad server image includes an advertisement ID, advertisement video image ID corresponding to the ID, advertising period, and advertising duration.
3.根据权利要求2所述的智能电视播放器图片广告投放的方法,其特征在于,所述广告预处理服务通过网络访问广告服务器,并从广告服务器获取广告图片信息后还包括如下步骤: 在系统分区下建立广告图片ID与视频ID、广告有效期、广告时长的对应关系的映射表; 对广告图片进行MD5检验、解码并储存。 3. The method of claim 2 Smart TV player image advertising claim, wherein said pretreatment advertisement service network access to the ad server, the ad server and acquires from the advertisement image information further comprises the steps of: the establishment of the system partition advertising picture ID and video ID, valid for advertising, ads, map-long correspondence between; advertising picture MD5 inspection, decoding and storage.
4.根据权利要求1所述的智能电视播放器图片广告投放的方法,其特征在于,所述广告预处理服务周期性的访问广告服务器是每60分钟以间隔60秒访问3次的频率访问广告服务器。 4. The method of claim 1 Smart TV player image advertising claim, wherein said preprocessing service advertisement periodically accesses the advertisement server is accessed at intervals of 60 seconds every 60 minutes three times the frequency of access to advertising server.
5.根据权利要求1至4任一项所述的智能电视播放器图片广告投放的方法,其特征在于,还包括如下步骤: 播放器显示广告图片后,同时记录与各视频节目对应广告图片的曝光次数; 广告预处理服务获取各视频节目对应广告图片的曝光次数后通过网络上传所述广告服务器。 The method according to the Smart TV image advertising player according to any of claims 1 to 4, characterized in that, further comprising the step of: displaying the player image ad, while recording a video program corresponding to the respective image ad impressions; ad preprocessing service acquisition program corresponding to each video image ad impressions uploading the advertising server via a network.
6.一种智能电视播放器图片广告投放的系统,其特征在于,包括智能电视和广告服务器,所述智能电视包括广告预处理服务模块、智能电视播放器模块; 所述广告服务器用于保存广告图片信息; 所述广告预处理服务模块用于智能电视启动后台运行,通过网络访问所述广告服务器并获取广告图片信息,如果网络异常,则周期性访问广告服务器以获取广告图片信息;获取广告图片信息后通知所述智能电视播放器模块; 所述智能电视播放器模块用于启动后从所述广告预处理服务模块获取广告图片信息,并在视频节目播放前显示广告图片。 A smart TV advertising image player system, comprising a smart television advertisement server and a smart television advertisement includes preprocessing service module, a smart TV player module; advertisement server for storing the advertisement picture information; the advertisement service module for pre-launch smart TV running in the background, and get the ad image information through the network to access the advertisement server, if the network is abnormal, the periodic access ad servers for the ad image information; acquiring ad image after the information to notify the smart TV player module; the smart TV after starting player module for acquiring information from the advertisement ad image pre-processing service module, and display advertising images before the video program playing.
7.根据权利要求6所述的一种智能电视播放器图片广告投放的系统,其特征在于,所述广告图片信息包括广告图片ID、广告图片ID对应的视频ID、广告有效期及广告时长。 7. The system of claim 6 an intelligent TV player image advertising claim, wherein the image information comprises advertisement image length ad ID, advertisement video image ID corresponding to the ID, advertising period, and advertising.
8.根据权利要求7所述的一种智能电视播放器图片广告投放的系统,其特征在于,所述广告预处理服务模块还用于在系统分区下建立广告图片ID与视频ID、广告有效期、广告时长的对应关系的映射表,以及对广告图片进行MD5校验、解码并储存。 The system according to claim image for an intelligent television ads served claim 7, wherein said preprocessing advertisement service module is further configured to create an ad ID video image in the system partition ID, advertising period, long ad mapping table correspondence relationship, as well as the advertisement images MD5 checksum, decoded and stored.
9.根据权利要求6至8任一项所述的一种智能电视播放器图片广告投放的系统,其特征在于,所述广告预处理服务周期性的访问广告服务器是每60分钟以间隔60秒访问3次的频率访问广告服务器。 9. The system according to any one of 6-1 8 an intelligent TV player image advertising claims, characterized in that said preprocessing service advertisement periodically access the advertisement server every 60 seconds interval for 60 minutes visit three times the frequency of access to the ad server.
10.根据权利要求9所述的一种智能电视播放器图片广告投放的系统,其特征在于,所述智能电视播放器模块还用于显示广告图片同时记录各广告图片与各视频节目对应的曝光次数,并通过所述广告预处理服务模块将各广告图片的曝光次数通过网络上传所述广告服务器。 An intelligent TV player image ads claimed in claim 9 serving system, wherein the smart TV player module is further for displaying advertising picture image recorded simultaneously with each ad impressions corresponding to each video program times, and the number of impressions of each advertisement image upload the advertisement by the advertisement server through a network service module preprocessing.
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