CN106231382A - A kind of advertising pictures player method and terminal unit - Google Patents
A kind of advertising pictures player method and terminal unit Download PDFInfo
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- CN106231382A CN106231382A CN201610635242.7A CN201610635242A CN106231382A CN 106231382 A CN106231382 A CN 106231382A CN 201610635242 A CN201610635242 A CN 201610635242A CN 106231382 A CN106231382 A CN 106231382A
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- Prior art keywords
- terminal unit
- advertising pictures
- targeted advertisements
- picture
- play
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/41—Structure of client; Structure of client peripherals
- H04N21/4104—Peripherals receiving signals from specially adapted client devices
- H04N21/4126—The peripheral being portable, e.g. PDAs or mobile phones
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
- H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
- H04N21/4314—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations for fitting data in a restricted space on the screen, e.g. EPG data in a rectangular grid
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
- H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
- H04N21/442—Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
- H04N21/44204—Monitoring of content usage, e.g. the number of times a movie has been viewed, copied or the amount which has been watched
-
- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/60—Network structure or processes for video distribution between server and client or between remote clients; Control signalling between clients, server and network components; Transmission of management data between server and client, e.g. sending from server to client commands for recording incoming content stream; Communication details between server and client
- H04N21/63—Control signaling related to video distribution between client, server and network components; Network processes for video distribution between server and clients or between remote clients, e.g. transmitting basic layer and enhancement layers over different transmission paths, setting up a peer-to-peer communication via Internet between remote STB's; Communication protocols; Addressing
- H04N21/637—Control signals issued by the client directed to the server or network components
- H04N21/6377—Control signals issued by the client directed to the server or network components directed to server
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- Engineering & Computer Science (AREA)
- Multimedia (AREA)
- Signal Processing (AREA)
- Databases & Information Systems (AREA)
- Computer Networks & Wireless Communication (AREA)
- Business, Economics & Management (AREA)
- Marketing (AREA)
- Information Transfer Between Computers (AREA)
Abstract
The invention discloses a kind of advertising pictures player method, including: it is in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, sends advertising pictures by the software development kit tools SDK of described terminal unit to server and play Shen confirmation instruction；The advertising pictures receiving described server response described advertising pictures broadcasting confirmation instruction by the SDK of described terminal unit and send is play confirmation and is responded, and the broadcasting of described advertising pictures confirms that the information of the targeted advertisements picture of appointment broadcasting is carried in response；Information according to described targeted advertisements picture downloads described targeted advertisements picture, and plays described targeted advertisements picture.The embodiment of the present invention additionally provides a kind of terminal unit.Use the embodiment of the present invention can promote the multiformity of screen locking function.
Description
Technical field
The present invention relates to electronic technology field, particularly relate to a kind of advertising pictures player method and terminal unit.
Background technology
Along with popularizing of intelligent terminal (such as mobile phone, flat board etc.) and developing rapidly of mobile Internet, intelligent terminal
User's usage amount of equipment is increasing.One of screen locking function standard application having become as intelligent terminal, is that intelligence is whole
End equipment presents to the primary impression of user, therefore, belongs to user and uses the application of very high frequency.
Current screen locking mode is only provided that the function of some static state, such as conventional locking and unlocking function, substantially believes
The prompt facility of breath, the conventional entrance etc. arranged with common function.Sum it up, current screen locking mode is in static state,
After the good screen locking background of user setup, unlocking manner, application entrance, the desktop of screen locking in addition to SMS Tip and phone,
Substantially without changing, the especially background of screen locking desktop is stiff, does not has feeling of freshness again.
Summary of the invention
The embodiment of the present invention provides a kind of advertising pictures player method and terminal unit, to promoting the various of screen locking function
Property.
First aspect, the embodiment of the present invention provides a kind of advertising pictures player method, including:
It is in locking screen interface, and when reaching advertising pictures reproduction time, soft by described terminal unit at terminal unit
Part kit instrument SDK sends advertising pictures to server and plays Shen confirmation instruction；
Receive described server response described advertising pictures broadcasting by the SDK of described terminal unit and confirm that instruction sends
Advertising pictures play and confirm response, described advertising pictures is play and is confirmed that response is carried and specify the letter of targeted advertisements picture play
Breath；
Information according to described targeted advertisements picture downloads described targeted advertisements picture, and plays described targeted advertisements figure
Sheet.
Second aspect, the embodiment of the present invention provides a kind of terminal unit, including:
Sending module, for being in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, by described
The software development kit tools SDK of terminal unit sends advertising pictures to server and plays Shen confirmation instruction；
Receiver module, responds the broadcasting of described advertising pictures for receiving described server by the SDK of described terminal unit
The advertising pictures confirming to instruct and send is play and is confirmed to respond, and described advertising pictures is play confirmation response and carried the mesh specifying broadcasting
The information of mark advertising pictures；
Download module, downloads described targeted advertisements picture for the information according to described targeted advertisements picture；
First playing module, is used for playing described targeted advertisements picture.
The third aspect, embodiments provides a kind of terminal unit, including:
Storage has the memorizer of executable program code；
The processor coupled with described memorizer；
Described processor calls the described executable program code of storage in described memorizer, performs such as the embodiment of the present invention
Part or all of step described in first aspect.
Fourth aspect, the present invention provides a kind of computer-readable storage medium, is used for saving as embodiment of the present invention second aspect
The computer software instructions used by terminal unit provided, it comprises for performing the program designed by above-mentioned aspect.
In the embodiment of the present invention, it is in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, terminal sets
The standby information determining the targeted advertisements picture needing broadcasting that communicated with server by the SDK of terminal unit, then eventually
End equipment downloads targeted advertisements picture according to the information of targeted advertisements picture, and plays targeted advertisements picture, it is seen then that in terminal
Equipment is in locking screen interface, and when reaching advertising pictures reproduction time, terminal unit can play the advertising pictures of server push,
And then the multiformity of screen locking function can be promoted.
Accompanying drawing explanation
In order to be illustrated more clearly that the embodiment of the present invention or technical scheme of the prior art, below will be to embodiment or existing
In having technology to describe, the required accompanying drawing used is briefly described, it should be apparent that, the accompanying drawing in describing below is only this
Some embodiments of invention, for those of ordinary skill in the art, on the premise of not paying creative work, it is also possible to
Other accompanying drawing is obtained according to these accompanying drawings.
The schematic diagram of a kind of communication system that Fig. 1 provides for the embodiment of the present invention；
The schematic flow sheet of a kind of picture playing method that Fig. 2 provides for the embodiment of the present invention；
The schematic flow sheet of the another kind of picture playing method that Fig. 3 a provides for the embodiment of the present invention；
Fig. 3 b is the interface schematic diagram of the picture playing method shown in Fig. 3 a；
The schematic flow sheet of the another kind of picture playing method that Fig. 4 a provides for the embodiment of the present invention；
Fig. 4 b is the interface schematic diagram of the picture playing method shown in Fig. 4 a；
The structural representation of a kind of terminal unit that Fig. 5 provides for the embodiment of the present invention；
The structural representation of the another kind of terminal unit that Fig. 6 provides for the embodiment of the present invention；
The structural representation of the another kind of terminal unit that Fig. 7 provides for the embodiment of the present invention.
Detailed description of the invention
In order to make those skilled in the art be more fully understood that the present invention program, below in conjunction with in the embodiment of the present invention
Accompanying drawing, is clearly and completely described the technical scheme in the embodiment of the present invention, it is clear that described embodiment is only
The embodiment of a present invention part rather than whole embodiments.Based on the embodiment in the present invention, ordinary skill people
The every other embodiment that member is obtained under not making creative work premise, all should belong to the model of present invention protection
Enclose.
It is described in detail individually below.
Term " first ", " second ", " the 3rd " and " in description and claims of this specification and described accompanying drawing
Four " it is etc. for distinguishing different object rather than for describing particular order.Additionally, term " includes " and " having " and it
Any deformation, it is intended that cover non-exclusive comprising.Such as contain series of steps or the process of unit, method, be
System, product or equipment are not limited to step or the unit listed, but the most also include step or the list do not listed
Unit, or the most also include other step intrinsic for these processes, method, product or equipment or unit.
Referenced herein " embodiment " is it is meant that the special characteristic, structure or the characteristic that describe can be wrapped in conjunction with the embodiments
It is contained at least one embodiment of the present invention.It is identical that each position in the description occurs that this phrase might not each mean
Embodiment, be not and the independent of other embodiments mutual exclusion or alternative embodiment.Those skilled in the art explicitly and
Implicitly being understood by, embodiment described herein can combine with other embodiments.
Hereinafter, the part term in the application is explained, in order to skilled artisan understands that.
1), terminal unit, also referred to as subscriber equipment (User Equipment, UE), is that one provides a user with voice
And/or the equipment of data connectivity, such as, there are the portable equipment of wireless connecting function, mobile unit etc..Common terminal
Such as include: mobile phone, panel computer, notebook computer, palm PC, mobile internet device (mobile internet
Device, MID), wearable device, such as intelligent watch, Intelligent bracelet, pedometer etc..
2), " multiple " refer to two or more."and/or", describes the incidence relation of affiliated partner, and expression can be deposited
In three kinds of relations, such as, A and/or B, can represent: individualism A, there is A and B, individualism B these three situation simultaneously.
Character "/" typicallys represent the forward-backward correlation relation to liking a kind of "or".
Below in conjunction with the accompanying drawings embodiments herein is described.
Referring to Fig. 1, Fig. 1 is the schematic diagram of a kind of communication system disclosed in the embodiment of the present invention.Communication system shown in Fig. 1
System includes terminal unit 110 and server 120, and server 120 sends a playlist, this played column to terminal unit 110
The resource that table can be issued by server generates, and by conventional screen locking magazine content, ad material content forms, two kinds of not homoatomics
Material is can to carry out having configured advertisement position quantity by server with translocation sorting, and advertising orders and position realize advertisement and dispose,
When terminal unit 110 is in locking screen interface, and when reaching advertising pictures reproduction time, terminal unit 110 is by terminal unit 110
SDK and server 120 communicate and determine and need the information of the targeted advertisements picture play (such as terminal unit 110 leads to
The software development kit tools (Software Development Kit, SDK) crossing terminal unit 110 send extensively to server 120
Accuse picture playing Shen and confirm instruction；Terminal unit 110 receives server 120 by the SDK of terminal unit 110 and answers an advertisement picture
Playing the advertising pictures confirming to instruct and send and play confirmation response, advertising pictures is play confirmation response and is carried the mesh that appointment is play
The information of mark advertising pictures), then terminal unit 110 downloads targeted advertisements picture according to the information of targeted advertisements picture, and
Play targeted advertisements picture, it is seen then that be in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, terminal sets
The standby advertising pictures that can play server push, and then the multiformity of screen locking function can be promoted.
Additionally, terminal unit 110 is to determine first screen locking picture broadcasting time in preset period of time not less than presetting
On the premise of broadcasting time, play the first screen locking picture, same Zhang Suoping picture so can be avoided to play the most back and forth
And affect Consumer's Experience.
Wherein, this target data bag includes the first screen locking picture, the first screen locking picture entry-into-force time and out-of-service time, presets
Play the default broadcasting time (such as 3 times) of the first screen locking picture in period (such as 1 day), play the sky of the first screen locking picture
Number, the content of text (including explanatory note, link etc.) that the first screen locking picture is corresponding, play the first broadcasting of the first screen locking picture
Position, and play second play position of content of text corresponding to the first screen locking picture etc..
It addition, this target data bag can be ad data bag, screen locking magazine picture bag etc., it is assumed that this target data bag
For ad data bag, server 120 can be by arranging so that terminal unit 110 was play extensively within the ad data bag entry-into-force time
Accusing the content of packet, to reach to promote the target of advertisement, additionally server 120 plays this ad data bag by arranging 1 day
Number of times, can reach promote purpose on the premise of, it is to avoid advertisement is play the most frequently and is affected Consumer's Experience.
Refer to the schematic flow sheet of a kind of picture playing method that Fig. 2, Fig. 2 provide for the embodiment of the present invention, including with
Lower step:
S201, it is in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, described terminal unit passes through
The software development kit tools SDK of described terminal unit sends advertising pictures to server and plays Shen confirmation instruction.
S202, described terminal unit receive described server by the SDK of described terminal unit and respond described advertising pictures
Playing the advertising pictures confirming to instruct and send and play confirmation response, described advertising pictures is play confirmation response and is carried appointment broadcasting
The information of targeted advertisements picture.
S203, described terminal unit download described targeted advertisements picture according to the information of described targeted advertisements picture, and
Play described targeted advertisements picture.
Wherein, terminal unit realizes playing different contents by a playlist, and this playlist can be by clothes
The resource that business device is issued generates, and by conventional described magazine content, ad material content forms, and two kinds of different materials are to intersect
Sequence, carries out having configured advertisement position quantity by server, and advertising orders and position realize advertisement and dispose, at terminal unit
In locking screen interface, play out according to this playlist, when being played to the advertisement position needing to play advertising pictures, terminal unit
Communicated the information of the targeted advertisements picture determining needs broadcasting, then terminal with server by the SDK of terminal unit
Equipment downloads targeted advertisements picture according to the information of targeted advertisements picture, and plays targeted advertisements picture, it is seen then that set in terminal
For being in locking screen interface, and when reaching advertising pictures reproduction time, terminal unit can play the advertising pictures of server push, enters
And the multiformity of screen locking function can be promoted.
Optionally, before above step S201, said method also includes:
Described terminal unit determines whether advertising pictures broadcasting time in preset time period exceedes default broadcasting time；
If the broadcasting time that advertising pictures is in preset time period is not less than described default broadcasting time, described terminal unit is by described
The SDK of terminal unit sends advertising pictures to server and plays Shen confirmation instruction.
Wherein, above-mentioned preset time period such as can be equal to 1 day, 2 days, 3 days, 6 days or other values.
Wherein, above-mentioned default broadcasting time such as can be equal to 3 times, 4 times, 6 times, 7 times or other values.
When terminal unit plays advertising pictures every time, the specifying information of terminal unit equal recording played advertising pictures, such as,
System time, the number of times of broadcasting, the advertisement position of broadcasting and the time of broadcasting advertising pictures and advertising pictures when playing advertising pictures
The storage of mark correspondence, in order to subsequent terminal equipment can inquire about the purposes such as the number of times that advertising pictures plays in preset period of time,
Terminal unit is on the premise of determining that targeted advertisements picture broadcasting time in preset period of time is not less than default broadcasting time,
Terminal unit determines the advertising pictures needing to play again by SDK to server, so can avoid advertising pictures too frequently back and forth
Play and affect Consumer's Experience.
Optionally, before above step S201, said method also includes:
Described terminal unit once plays before determining whether the time gap present system time of advertising pictures exceedes default
Duration；If the front time gap present system time once playing advertising pictures exceedes preset duration, the most described terminal unit leads to
The SDK crossing described terminal unit sends the confirmation instruction of advertising pictures broadcasting Shen to server.
Wherein, preset duration such as can be equal to 2 hours, 2.5 hours, 3 hours, 4 hours or other values.
In order to further avoid the time playing advertising pictures to get too close to adjacent twice, and affect Consumer's Experience effect
Really, before above step S203, terminal unit once plays advertising pictures time before can first determining, (front was once a phase
To concept, here based on present system time for, i.e. closest to present system time once, such as, play the
There is 2016/07/24 7:46 and 2016/07/24 10:46 the time of one screen locking picture, and present system time is 2016/07/24
11:20, then front time that is 2016/07/24 10:46 once playing the first screen locking picture) whether distance present system time
Exceed preset duration, the most then perform above step S201, if it is not, the advertisement position then skipping this broadcasting advertising pictures is directly broadcast
Put next screen locking picture.
Optionally, in order to avoid the internal memory of advertising resource occupied terminal equipment, targeted advertisements figure is played at terminal unit
After sheet, targeted advertisements picture is deleted by terminal unit, owing to above-mentioned playlist users may be play several times back and forth, for
Avoiding the subsequent user to replay above-mentioned playlist and be played to advertisement position, user can be caused to feel, and advertisement is play too much
Problem, after terminal unit plays targeted advertisements picture, corresponding for targeted advertisements picture advertisement position is deleted by terminal unit.
Optionally, described advertising pictures is play Shen confirmation instruction and is carried currently playing target channel, described targeted advertisements
Picture associates with described target channel.
In order to further reach the purpose promoted, terminal unit sends advertising pictures by SDK and plays Shen confirmation instruction
Time the currently playing target channel of portability, with notification server to the targeted advertisements picture needing to play that SDK feeds back be with
Currently playing target channel is correlated with, and such as, currently playing target channel is automobile channel, then this targeted advertisements is permissible
It it is the advertising pictures about automobile associations such as auto parts machinery, automobile or Motor Maintenance beauty treatments.
Optionally, the information of described targeted advertisements picture includes the play position playing targeted advertisements picture, above step
Terminal unit sends advertising pictures by the SDK of described terminal unit to server and plays before Shen confirms instruction, said method
Also include: described terminal unit plays target screen locking picture；Terminal unit described in above step S203 plays described targeted advertisements
The detailed description of the invention of picture has: described terminal unit is play described on described target screen locking picture according to described play position
Targeted advertisements picture.
So that user does not affects Consumer's Experience because screen locking function plays advertising pictures, server is to terminal unit
The when of sending advertising pictures broadcasting confirmation response, the play position playing targeted advertisements picture can be set, then set in terminal
Standby being in locking screen interface, and when reaching advertising pictures reproduction time, terminal unit first plays target screen locking picture, the most again based on
This play position plays targeted advertisements picture on target screen locking picture.Above-mentioned target screen locking picture is in above-mentioned playlist
Certain screen locking magazine picture to be played.
Further, the quantity of targeted advertisements picture is N number of, and N is the integer more than 1, and N opens targeted advertisements picture correspondence N
Individual sequence sequence number, N opens the corresponding N number of reproduction time of targeted advertisements picture, described terminal unit according to described play position described
The detailed description of the invention playing described targeted advertisements picture on target screen locking picture is: described terminal unit is according to described N number of row
Sequence sequence number, described N number of reproduction time and described play position, play described N successively on described target screen locking picture and open target
Advertising pictures.Such as, N=3,3 targeted advertisements pictures have: targeted advertisements picture X, targeted advertisements picture Y and targeted advertisements figure
Sheet Z, the sequence sequence number that 3 targeted advertisements pictures are corresponding has: targeted advertisements picture X correspondence 1, targeted advertisements picture Y corresponding 2 and mesh
Mark 3,3 reproduction times that targeted advertisements picture is corresponding of advertising pictures Z correspondence have: targeted advertisements picture correspondence 3s, targeted advertisements
Picture correspondence 3s and the targeted advertisements corresponding 5s of picture Z, then terminal unit searches play position on target screen locking picture according to Soviet Union
First play targeted advertisements picture X3s, then play targeted advertisements picture Y3s, finally play targeted advertisements picture Z5s, complete
After broadcasting, terminal unit exits broadcasting targeted advertisements picture.
Optionally, owing to some people does not likes advertisement, in the case of this kind, in order to not affect Consumer's Experience, described terminal sets
After playing described targeted advertisements picture according to described play position on described target screen locking picture, said method also wraps
Include: if described terminal unit detects user for the clicking operation of described target screen locking picture, described terminal unit exits
The broadcasting of described targeted advertisements picture.
Optionally, the information of described targeted advertisements picture includes the official documents and correspondence corresponding with described targeted advertisements picture and plays institute
Stating the second play position of official documents and correspondence, said method also includes: during playing described targeted advertisements picture, described terminal sets
Standby according to the described second play position correspondence described official documents and correspondence of broadcasting.
For example, referring to Fig. 3 a, Fig. 3 a is that the embodiment of the present invention additionally provides another more detailed method flow,
Comprise the following steps:
S301, it is in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, described terminal unit determines
Whether advertising pictures broadcasting time in preset time period exceedes default broadcasting time.
The most then perform step S302.
If it is not, then perform step S307.
S302, described terminal unit once play before determining whether the time gap present system time of advertising pictures exceedes
Preset duration.
The most then perform step S303.
If it is not, then perform step S307.
S303, described terminal unit send advertisement by the software development kit tools SDK of described terminal unit to server
Picture playing Shen confirms instruction.
S304, described terminal unit receive described server by the SDK of described terminal unit and respond described advertising pictures
Playing the advertising pictures confirming to instruct and send and play confirmation response, described advertising pictures is play confirmation response and is carried appointment broadcasting
The information of targeted advertisements picture.
S305, described terminal unit download described targeted advertisements picture according to the information of described targeted advertisements picture, and
Play described targeted advertisements picture.
S306, described terminal unit are deleted described targeted advertisements picture and delete the wide of the described targeted advertisements picture of broadcasting
Accuse position.
S307, described terminal unit skip the advertisement position playing advertising pictures.
It should be noted that the process that implements of each step of the method shown in Fig. 3 a can be found in described in said method
Implement process, no longer describe at this.Additionally, the concrete interface schematic diagram described in Fig. 3 a is as shown in Figure 3 b.
For example, referring to Fig. 4 a, Fig. 4 a is that the embodiment of the present invention additionally provides another more detailed method flow,
Comprise the following steps:
S401, it is in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, described terminal unit is play
Target screen locking picture.
S402, described terminal unit determine whether advertising pictures broadcasting time in preset time period exceedes and preset broadcasting
Number of times.
The most then perform step S403.
If it is not, then perform step S409.
S403, described terminal unit once play before determining whether the time gap present system time of advertising pictures exceedes
Preset duration.
The most then perform step S404.
If it is not, then perform step S409.
S404, described terminal unit send advertisement by the software development kit tools SDK of described terminal unit to server
Picture playing Shen confirms instruction.
S405, described terminal unit receive described server by the SDK of described terminal unit and respond described advertising pictures
Playing the advertising pictures confirming to instruct and send and play confirmation response, described advertising pictures is play confirmation response and is carried appointment broadcasting
The information of targeted advertisements picture.
S406, described terminal unit download described targeted advertisements picture according to the information of described targeted advertisements picture.
S407, the information of described targeted advertisements picture include the play position playing described targeted advertisements picture, described end
End equipment plays described targeted advertisements picture according to described play position on described target screen locking picture.
S408, described terminal unit are deleted described targeted advertisements picture and delete the wide of the described targeted advertisements picture of broadcasting
Accuse position.
S409, described terminal unit skip the advertisement position playing advertising pictures.
It should be noted that the process that implements of each step of the method shown in Fig. 4 a can be found in described in said method
Implement process, no longer describe at this.Additionally, the concrete interface schematic diagram described in Fig. 4 a is as shown in Figure 4 b.
The embodiment of the present invention additionally provides a kind of terminal unit 500, as it is shown in figure 5, include:
Sending module 501, for being in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, passes through
The software development kit tools SDK of described terminal unit sends advertising pictures to server and plays Shen confirmation instruction；
Receiver module 502, broadcasts for receiving the described server described advertising pictures of response by the SDK of described terminal unit
Putting the advertising pictures confirming to instruct and send and play confirmation response, described advertising pictures is play confirmation response and is carried what appointment was play
The information of targeted advertisements picture；
Download module 503, downloads described targeted advertisements picture for the information according to described targeted advertisements picture；
First playing module 504, is used for playing described targeted advertisements picture.
Optionally, described terminal unit also includes:
Determine module 505, preset broadcasting for determining whether advertising pictures broadcasting time in preset time period exceedes
Number of times；
If described download module 503 is pre-not less than described specifically for advertising pictures broadcasting time in preset time period
If broadcasting time, send advertising pictures by the SDK of described terminal unit to server and play Shen confirmation instruction.
Optionally, described determine module 505, before being additionally operable to determine, once play the time gap current system of advertising pictures
Whether the time exceedes preset duration；
If described download module 503 exceedes specifically for the front time gap present system time once playing advertising pictures
Preset duration, then send advertising pictures by the SDK of described terminal unit to server and play Shen confirmation instruction.
Optionally, described terminal unit also includes:
Removing module 506, for deleting described targeted advertisements picture and deleting the wide of the described targeted advertisements picture of broadcasting
Accuse position.
Optionally, described advertising pictures is play Shen confirmation instruction and is carried currently playing target channel, described targeted advertisements
Picture associates with described target channel.
Optionally, the information of described targeted advertisements picture includes the play position playing described targeted advertisements picture, described
Terminal unit also includes:
Second playing module 507, is used for playing target screen locking picture；
Described first playing module 504 is specifically for playing institute according to described play position on described target screen locking picture
State targeted advertisements picture.
It should be noted that above-mentioned each module (sending module 501, receiver module 502, download module the 503, first broadcasting
Module 504, determine module 505, removing module the 506, second playing module 507) for performing the correlation step of said method.
In the present embodiment, terminal unit 500 is to present in modular form.Here " module " can refer to specific answering
With integrated circuit (application-specific integrated circuit, ASIC), perform one or more software or
The processor of firmware program and memorizer, integrated logic circuit, and/or other can provide the device of above-mentioned functions.Additionally, with
Upper download module the 503, first playing module 504, determine module 505, removing module the 506, second playing module 507 can by figure
The processor 601 of the terminal unit shown in 6 realizes, above sending module 501, receiver module 502, can be by shown in Fig. 6
The communication interface 603 of terminal unit realizes,
As shown in Figure 6, terminal unit 600 can realize with the structure in Fig. 6, and this terminal unit 600 includes at least one
Individual processor 601, at least one memorizer 602 and at least one communication interface 603.Described processor 601, described memorizer
602 are connected by described communication bus with described communication interface 603 and complete mutual communicating.
Processor 601 can be general central processor (CPU), microprocessor, ASIC
(application-specific integrated circuit, ASIC), or one or more for controlling above scheme journey
The integrated circuit that sequence performs.
Communication interface 603, is used for and other equipment or communication, such as Ethernet, wireless access network (RAN), nothing
Line LAN (Wireless Local Area Networks, WLAN) etc..
Memorizer 602 can be that read only memory (read-only memory, ROM) maybe can store static information and instruction
Other kinds of static storage device, random access memory (randomaccess memory, RAM) or letter can be stored
Breath and the other kinds of dynamic memory of instruction, it is also possible to be EEPROM (Electrically
Erasable Programmable Read-Only Memory, EEPROM), read-only optical disc (Compact Disc Read-
Only Memory, CD-ROM) or other optical disc storage, laser disc storage (include compress laser disc, laser dish, laser disc, digital universal
Laser disc, Blu-ray Disc etc.), magnetic disk storage medium or other magnetic storage apparatus or can be used in carrying or storing that there is finger
Order or the desired program code of data structure form by any other medium of computer access, but can be not limited to this.
Memorizer can be to be individually present, and is connected with processor by bus.Memorizer can also integrate with processor.
Wherein, described memorizer 602 is used for storing the application code performing above scheme, and by processor 601
Control to perform.Described processor 601 is for performing the application code of storage in described memorizer 602.
The code of memorizer 602 storage can perform the above picture playing method that terminal unit provided above performs,
Such as it is in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, is opened by the software of described terminal unit
The instrument SDK that gives out a contract for a project sends advertising pictures to server and plays Shen confirmation instruction；Described clothes are received by the SDK of described terminal unit
The advertising pictures that business device responds the broadcasting confirmation instruction of described advertising pictures and sends is play and is confirmed to respond, the broadcasting of described advertising pictures
Confirm that the information specifying the targeted advertisements picture play is carried in response；Information according to described targeted advertisements picture downloads described mesh
Mark advertising pictures, and play described targeted advertisements picture.
The embodiment of the present invention additionally provides a more specifically application scenarios, as follows: above-mentioned terminal unit is mobile phone, under
Face combines Fig. 7 and each component parts of mobile phone carries out concrete introduction:
RF circuit 710 can be used for receiving and sending messages or in communication process, the reception of signal and transmission, especially, by base station
After downlink information receives, process to processor 780；It addition, be sent to base station by designing up data.Generally, RF circuit 710
Include but not limited to antenna, at least one amplifier, transceiver, bonder, low-noise amplifier (Low Noise
Amplifier, LNA), duplexer etc..Additionally, RF circuit 710 can also be communicated with network and other equipment by radio communication.
Above-mentioned radio communication can use arbitrary communication standard or agreement, includes but not limited to global system for mobile communications (Global
System of Mobile communication, GSM), general packet radio service (General Packet Radio
Service, GPRS), CDMA (Code Division Multiple Access, CDMA), WCDMA
(Wideband Code Division Multiple Access, WCDMA), Long Term Evolution (Long Term Evolution,
LTE), Email, Short Message Service (Short Messaging Service, SMS) etc..
Memorizer 720 can be used for storing software program and module, and processor 580 is stored in memorizer 720 by operation
Software program and module, thus perform mobile phone various functions application and data process.Memorizer 720 can mainly include
Storage program area and storage data field, wherein, storage program area can store the application journey needed for operating system, at least one function
Sequence (such as advertising pictures playing function, advertising pictures download function, broadcasting advertising pictures information record function) etc.；Storage data
District can store data (information (the such as broadcasting advertisement figure of such as recording played advertising pictures that the use according to mobile phone is created
System time during sheet, advertising pictures broadcasting time in preset period of time), the information of targeted advertisements picture) etc..Additionally, deposit
Reservoir 520 can include high-speed random access memory, it is also possible to includes nonvolatile memory, and for example, at least one disk is deposited
Memory device, flush memory device or other volatile solid-state parts.
Input block 730 can be used for receiving numeral or the character information of input, and produce with the user setup of mobile phone with
And function controls relevant key signals input.Specifically, input block 730 can include contact panel 731, other input equipments
732.Contact panel 731, also referred to as touch screen, can collect user thereon or neighbouring touch operation (such as user uses hands
Any applicable object or the adnexa operations on contact panel 731 or near contact panel 731 such as finger, stylus), and according to
Formula set in advance drives corresponding attachment means.Optionally, contact panel 731 can include touch detecting apparatus and touch control
Two parts of device processed.Wherein, the touch orientation of touch detecting apparatus detection user, and detect the signal that touch operation brings, will
Signal sends touch controller to；Touch controller receives touch information from touch detecting apparatus, and is converted into contact
Coordinate, then give processor 780, and order that processor 780 sends can be received and performed.Furthermore, it is possible to employing resistance
The polytypes such as formula, condenser type, infrared ray and surface acoustic wave realize contact panel 731.Divided by contact panel 731, input
Unit 730 can also include other input equipments 732.Specifically, other input equipments 732 can include but not limited to secondary or physical bond
At least one in dish, function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc..
Display unit 740 can be used for the various of the information that inputted by user of display or the information being supplied to user and mobile phone
Menu.Display unit 740 can include display floater 741, optionally, can use liquid crystal display (Liquid Crystal
Display, LCD), the form such as Organic Light Emitting Diode (Organic Light-Emitting Diode, OLED) configure aobvious
Show panel 741.Further, contact panel 731 can cover display floater 741, when contact panel 731 detects thereon or attached
After near touch operation, send processor 780 to determine the type of touch event, with preprocessor 780 according to touch event
Type corresponding visual output is provided on display floater 741.Although in the figure 7, contact panel 731 and display floater 741
It is to realize input and the input function of mobile phone as two independent parts, but in some embodiments it is possible to by touch-control
Panel 731 is integrated with display floater 741 and realizes input and the output function of mobile phone.
Mobile phone may also include at least one sensor 750, such as optical sensor, motion sensor and other sensors.
Specifically, optical sensor can include ambient light sensor and proximity transducer, and wherein, ambient light sensor can be according to ambient light
Light and shade regulate the brightness of display floater 741, proximity transducer can cut out display floater 741 when mobile phone moves in one's ear
And/or backlight.As the one of motion sensor, accelerometer sensor can detect (generally three axles) acceleration in all directions
Size, can detect that size and the direction of gravity time static, can be used for identify mobile phone attitude application (such as horizontal/vertical screen is cut
Change, dependent game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, percussion) etc.；Also may be used as mobile phone
Other sensors such as the gyroscope of configuration, barometer, drimeter, thermometer, infrared ray sensor, do not repeat them here.
Voicefrequency circuit 760, speaker 761, microphone 762 can provide the audio interface between user and mobile phone.Audio-frequency electric
The signal of telecommunication after the voice data conversion that road 760 can will receive, is transferred to speaker 761, speaker 761 is converted to sound
Signal exports；On the other hand, the acoustical signal of collection is converted to the signal of telecommunication by microphone 762, voicefrequency circuit 760 turn after receiving
It is changed to voice data, then after voice data output processor 780 is processed, through RF circuit 710 to be sent to such as another mobile phone,
Or voice data is exported to memorizer 720 to process further.
WiFi belongs to short range wireless transmission technology, and mobile phone can help user's transceiver electronics postal by WiFi module 770
Part, browsing webpage and access streaming video etc., it has provided the user wireless broadband internet and has accessed.Although Fig. 7 shows
WiFi module 770, but it is understood that, it is also not belonging to must be configured into of mobile phone, can not change as required completely
Omit in the scope of the essence becoming invention.
Processor 780 is the control centre of mobile phone, utilizes various interface and the various piece of the whole mobile phone of connection, logical
Cross operation or perform to be stored in the software program in memorizer 720 and/or module, and calling and be stored in memorizer 720
Data, perform the various functions of mobile phone and process data, thus mobile phone is carried out integral monitoring.Optionally, processor 780 can wrap
Include one or more processing unit；Preferably, processor 780 can integrated application processor and modem processor, wherein, should
Mainly process operating system, user interface and application program etc. with processor, modem processor mainly processes radio communication.
It is understood that above-mentioned modem processor can not also be integrated in processor 780.
Mobile phone also includes the power supply 790 (such as battery) powered to all parts, it is preferred that power supply can pass through power supply pipe
Reason system is logically contiguous with processor 780, thus realizes management charging, electric discharge and power managed by power-supply management system
Etc. function.
Although not shown, mobile phone can also include photographic head, bluetooth module etc., does not repeats them here.
In previous embodiment, each step method flow process can structure based on the terminal unit shown in Fig. 7 realize.
The embodiment of the present invention also provides for a kind of computer-readable storage medium, and wherein, this computer-readable storage medium can store journey
Sequence, this program includes the part or all of step of any picture playing method described in said method embodiment when performing
Suddenly.
It should be noted that for aforesaid each method embodiment, in order to be briefly described, therefore it is all expressed as a series of
Combination of actions, but those skilled in the art should know, the present invention is not limited by described sequence of movement because
According to the present invention, some step can use other orders or carry out simultaneously.Secondly, those skilled in the art also should know
Knowing, embodiment described in this description belongs to preferred embodiment, involved action and the module not necessarily present invention
Necessary.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not has the portion described in detail in certain embodiment
Point, may refer to the associated description of other embodiments.
In several embodiments provided herein, it should be understood that disclosed device, can be by another way
Realize.Such as, device embodiment described above is only schematically, and the division of the most described unit is only one
Logic function divides, actual can have when realizing other dividing mode, the most multiple unit or assembly can in conjunction with or can
To be integrated into another system, or some features can be ignored, or does not performs.Another point, shown or discussed each other
Coupling direct-coupling or communication connection can be the INDIRECT COUPLING by some interfaces, device or unit or communication connection,
Can be being electrical or other form.
The described unit illustrated as separating component can be or may not be physically separate, shows as unit
The parts shown can be or may not be physical location, i.e. may be located at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected according to the actual needs to realize the mesh of the present embodiment scheme
's.
It addition, each functional unit in each embodiment of the present invention can be integrated in a processing unit, it is also possible to
It is that unit is individually physically present, it is also possible to two or more unit are integrated in a unit.Above-mentioned integrated list
Unit both can realize to use the form of hardware, it would however also be possible to employ the form of SFU software functional unit realizes.
If described integrated unit realizes and as independent production marketing or use using the form of SFU software functional unit
Time, can be stored in a computer-readable access to memory.Based on such understanding, technical scheme substantially or
What person said the part contributing prior art or this technical scheme completely or partially can be with the form body of software product
Revealing to come, this computer software product is stored in a memorizer, including some instructions with so that a computer equipment
(can be for personal computer, server or the network equipment etc.) perform all or part of of method described in each embodiment of the present invention
Step.And aforesaid memorizer includes: USB flash disk, read only memory (ROM, Read-Only Memory), random access memory
The various media that can store program code such as (RAM, Random Access Memory), portable hard drive, magnetic disc or CD.
One of ordinary skill in the art will appreciate that all or part of step in the various methods of above-described embodiment is can
Completing instructing relevant hardware by program, this program can be stored in a computer-readable memory, memorizer
May include that flash disk, read only memory (English: Read-Only Memory, be called for short: ROM), random access device (English:
RAM), disk or CD etc. Random Access Memory, is called for short:.
Above the embodiment of the present invention is described in detail, specific case used herein to the principle of the present invention and
Embodiment is set forth, and the explanation of above example is only intended to help to understand method and the core concept thereof of the present invention；
Simultaneously for one of ordinary skill in the art, according to the thought of the present invention, the most all can
Change part, and the most above-mentioned, this specification content should not be construed as limitation of the present invention.
Claims (13)
1. an advertising pictures player method, it is characterised in that including:
It is in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, is opened by the software of described terminal unit
The instrument SDK that gives out a contract for a project sends advertising pictures to server and plays Shen confirmation instruction；
Sent by the SDK reception described server response described advertising pictures broadcasting confirmation instruction of described terminal unit is wide
Accusing picture playing and confirm response, described advertising pictures is play and is confirmed that the information specifying the targeted advertisements picture play is carried in response；
Information according to described targeted advertisements picture downloads described targeted advertisements picture, and plays described targeted advertisements picture.
Method the most according to claim 1, it is characterised in that the described SDK by described terminal unit sends out to server
Before sending advertising pictures to play Shen confirmation instruction, also include:
Determine whether advertising pictures broadcasting time in preset time period exceedes default broadcasting time；
If the broadcasting time that advertising pictures is in preset time period is not less than described default broadcasting time, by described terminal unit
SDK to server send advertising pictures play Shen confirm instruction.
Method the most according to claim 1 and 2, it is characterised in that the described SDK by described terminal unit is to server
Before sending the confirmation instruction of advertising pictures broadcasting Shen, also include:
Whether the time gap present system time once playing advertising pictures before determining exceedes preset duration；
If the front time gap present system time once playing advertising pictures exceedes preset duration, then by described terminal unit
SDK to server send advertising pictures play Shen confirm instruction.
4. according to the method described in any one of claim 1-3, it is characterised in that described broadcasting described targeted advertisements picture it
After, also include:
Delete described targeted advertisements picture and delete the advertisement position playing described targeted advertisements picture.
5. according to the method described in any one of claim 1-5, it is characterised in that described advertising pictures is play Shen and confirmed that instruction is taken
With currently playing target channel, described targeted advertisements picture associates with described target channel.
6. according to the method described in any one of claim 1-5, it is characterised in that the information of described targeted advertisements picture includes broadcasting
Put the play position of described targeted advertisements picture, described send advertising pictures by the SDK of described terminal unit to server and broadcast
Before putting Shen confirmation instruction, also include:
Play target screen locking picture；
Described broadcasting described targeted advertisements picture, including: on described target screen locking picture, play institute according to described play position
State targeted advertisements picture.
7. a terminal unit, it is characterised in that including:
Sending module, for being in locking screen interface at terminal unit, and when reaching advertising pictures reproduction time, by described terminal
The software development kit tools SDK of equipment sends advertising pictures to server and plays Shen confirmation instruction；
Receiver module, responds the broadcasting confirmation of described advertising pictures for receiving described server by the SDK of described terminal unit
The advertising pictures instructed and send is play and is confirmed response, and the broadcasting confirmation response of described advertising pictures is carried and specified the target play wide
Accuse the information of picture；
Download module, downloads described targeted advertisements picture for the information according to described targeted advertisements picture；
First playing module, is used for playing described targeted advertisements picture.
Terminal unit the most according to claim 7, it is characterised in that described terminal unit also includes:
Determine module, for determining whether advertising pictures broadcasting time in preset time period exceedes default broadcasting time；
If described download module specifically for advertising pictures broadcasting time in preset time period not less than described default broadcasting
Number of times, sends advertising pictures by the SDK of described terminal unit to server and plays Shen confirmation instruction.
9. according to the terminal unit described in claim 7 or 8, it is characterised in that
Described determining module, whether the time gap present system time once playing advertising pictures before being additionally operable to determine exceedes pre-
If duration；
If described download module exceedes default specifically for the front time gap present system time once playing advertising pictures
Long, then send advertising pictures by the SDK of described terminal unit to server and play Shen confirmation instruction.
10. according to the terminal unit described in any one of claim 7-9, it is characterised in that described terminal unit also includes:
Removing module, for deleting described targeted advertisements picture and deleting the advertisement position of the described targeted advertisements picture of broadcasting.
11. according to the terminal unit described in any one of claim 7-10, it is characterised in that described advertising pictures is play Shen and confirmed
Currently playing target channel is carried in instruction, and described targeted advertisements picture associates with described target channel.
12. according to the terminal unit described in any one of claim 7-11, it is characterised in that the information of described targeted advertisements picture
Including playing the play position of described targeted advertisements picture, described terminal unit also includes:
Second playing module, is used for playing target screen locking picture；
Described first playing module is specifically for playing described target according to described play position on described target screen locking picture
Advertising pictures.
13. 1 kinds of terminal units, it is characterised in that including:
Storage has the memorizer of executable program code；
The processor coupled with described memorizer；
Described processor calls the described executable program code of storage in described memorizer, performs as arbitrary in claim 1 to 6
Method described in Xiang.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201610635242.7A CN106231382A (en) | 2016-08-03 | 2016-08-03 | A kind of advertising pictures player method and terminal unit |
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|---|---|---|---|
| CN201610635242.7A CN106231382A (en) | 2016-08-03 | 2016-08-03 | A kind of advertising pictures player method and terminal unit |
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Application publication date: 20161214 |