CN114461156A - Method for displaying advertisement by terminal, terminal and advertisement delivery system - Google Patents
Method for displaying advertisement by terminal, terminal and advertisement delivery system Download PDFInfo
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- G—PHYSICS
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- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
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- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F9/00—Arrangements for program control, e.g. control units
- G06F9/06—Arrangements for program control, e.g. control units using stored programs, i.e. using an internal store of processing equipment to receive or retain programs
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- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
Abstract
The embodiment of the application relates to a method for displaying advertisements by a terminal, the terminal and an advertisement delivery system. The method comprises the following steps: acquiring a screen locking picture from a screen locking server, wherein the screen locking picture comprises at least one advertisement picture, and the advertisement picture comprises an advertisement identifier; the terminal displays the screen locking picture in a screen locking state; monitoring operation aiming at a target advertisement picture, and acquiring a target advertisement identification of the target advertisement picture; and sending an operation event to an advertisement putting platform according to the target advertisement identification. According to the method and the device for displaying the advertisement, the advertisement picture is obtained from the screen locking server, so that the terminal does not need to request the advertisement in real time to the advertisement putting platform when displaying the advertisement, the time delay for displaying the advertisement is low, the advertisement is displayed more timely, and the experience is better.
Description
Technical Field
The embodiment of the application relates to the technical field of communication, in particular to a method for displaying an advertisement by a terminal, the terminal and an advertisement putting system.
Background
The screen locking interface is the screen which is seen first when the final user lights up the mobile phone screen. The method is mainly used for protecting the privacy of a user, preventing the mobile phone from being operated by mistake and achieving the purpose of saving electricity under the condition of not closing a screen.
As the functions of mobile phones become more powerful, people also rely on mobile phones more and more in life, and the frequency of repeatedly lighting up the screen of the mobile phone also increases, for example, some users may use the mobile phone to watch time, or often light up the mobile phone to see whether there is a message reminder or preview the content of the reminder.
That is, the frequency of the screen locking interface is very high, and the value of the screen locking interface is in urgent need of development.
Disclosure of Invention
The embodiment of the application discloses a method for displaying an advertisement by a terminal, the terminal and an advertisement putting system. The advertisement is displayed by utilizing the screen locking interface, the problem that the screen locking interface is high in frequency and low in value is solved, the advertisement picture and the screen locking picture are stored locally, whether the advertisement picture is the advertisement picture or not is distinguished through theme information in the picture, and time delay of displaying the advertisement picture is reduced.
In a first aspect, an embodiment of the present application provides an advertisement delivery system, the advertisement delivery system includes a terminal, an advertisement delivery platform, and a lock screen server, and is characterized by including: the advertisement putting platform is used for receiving advertisement picture materials; the advertisement putting platform is also used for generating an advertisement identifier, setting the advertisement identifier in the theme attribute of the advertisement picture material and generating an advertisement picture; the advertisement putting platform is also used for sending at least one advertisement picture to the screen locking server; the screen locking server is used for sending screen locking pictures to the terminal, and the screen locking pictures comprise at least one advertisement picture; the terminal is used for displaying at least one advertisement picture in a screen locking state; the terminal is also used for monitoring the operation aiming at the target advertisement picture and acquiring the target advertisement identification of the target advertisement picture; the terminal is also used for sending an operation event to the advertisement putting platform according to the target advertisement identification; the advertisement putting platform is also used for processing the operation event according to the target advertisement identification. According to the method and the terminal, the advertisement picture generated by the advertisement putting platform is transmitted to the terminal through the screen locking server, the terminal can display the advertisement picture in the same mode of displaying the screen saver picture, the advertisement picture and the screen saver picture are distinguished through metadata in the theme attribute of the screen locking picture, the terminal does not need to request the advertisement picture from the advertisement putting platform in real time, the time delay of displaying the advertisement picture is low, and the user experience is high.
In one possible implementation, the method further includes: the screen locking server is further used for periodically sending advertisement picture requests to the advertisement putting platform, and the advertisement picture requests are used for requesting updated advertisement pictures.
In another possible implementation, the method further includes:
the terminal is further used for periodically sending a query request to the screen locking server, wherein the query request is used for requesting updated screen locking pictures, and the updated screen locking pictures comprise updated advertisement pictures.
In yet another possible implementation, the advertisement delivery platform is further configured to send a json structure message to the lock screen server through the https interface, where the json structure message includes at least one advertisement picture.
In a second aspect, an embodiment of the present application provides a method for displaying an advertisement by a terminal. The method is applicable to the terminal and comprises the following steps: acquiring a screen locking picture from a screen locking server, wherein the screen locking picture comprises at least one advertisement picture, and the advertisement picture comprises an advertisement identifier; the terminal displays the screen locking picture in a screen locking state; monitoring operation aiming at a target advertisement picture, and acquiring a target advertisement identification of the target advertisement picture; and sending an operation event to an advertisement putting platform according to the target advertisement identification. According to the method and the device for displaying the advertisement, the advertisement picture is obtained from the screen locking server, so that the terminal does not need to request the advertisement in real time to the advertisement putting platform when displaying the advertisement, the time delay for displaying the advertisement is low, the advertisement is displayed more timely, and the experience is better.
In one optional implementation, the advertisement identification includes metadata of the advertisement identification including at least one subject matter attribute, the metadata including a material ID. According to the embodiment of the application, the terminal can distinguish the advertisement picture from the non-advertisement picture (namely the screen saver picture) at least according to the material ID in the theme attribute of the advertisement picture, so that the terminal can only detect the operation of a user on the picture with the material ID. And the advertisement putting platform can also carry out statistics, charging and other operations according to the material ID.
In another optional implementation, the obtaining of the lock screen picture from the lock screen server specifically includes: and periodically receiving a screen locking picture updating packet sent by a screen locking server, wherein the screen locking picture updating packet comprises updated advertisement pictures. For example, the terminal may send a query request to the lock screen server at a set period, where the query request is used to request an updated lock screen picture in the period, where the updated lock screen picture includes an updated advertisement picture, or the lock screen server may send the periodically updated lock screen picture to the terminal at the set period. The advertisement picture can be regularly updated through the embodiment of the application.
In a third aspect, an embodiment of the present application provides a method for displaying an advertisement by a terminal, where the method is applicable to a screen locking server. The method specifically comprises the following steps: receiving an advertisement picture sent by an advertisement putting platform, wherein the advertisement picture comprises an advertisement identifier; integrating advertisement pictures into screen locking pictures, wherein the screen locking pictures comprise advertisement pictures and screen saver pictures, and the advertisement pictures comprise advertisement marks; and sending a screen locking picture to the terminal, wherein the screen locking picture is used for displaying at the terminal. According to the method and the device, the advertisement picture can be sent to the terminal by the screen locking server, and the advertisement picture and the screen saver picture can be sent together, so that when the terminal displays the advertisement in a screen locking state, the terminal does not need to request the advertisement picture to the advertisement putting platform in real time, time delay is low, and the effect is good.
In one optional implementation, before sending the advertisement picture to the terminal, the method further includes: receiving a query request periodically sent by a terminal, wherein the query request is used for requesting updated lock screen pictures, and the updated lock screen pictures comprise updated advertisement pictures.
In another optional implementation, before receiving the advertisement picture sent by the advertisement putting platform, the method further includes: periodically sending an advertisement picture request to the advertisement putting platform, wherein the advertisement picture request is used for requesting the advertisement picture updated by the advertisement putting platform. For example, the lock screen server may send an advertisement picture request to the lock screen server at the second period, where the advertisement picture request is used to request an advertisement picture updated in the second period, or the advertisement delivery platform may send an advertisement picture updated in the second period to the lock screen server at the second period.
In a fourth aspect, an embodiment of the present application provides a method for displaying an advertisement by a terminal. The method is suitable for an advertisement putting platform and specifically comprises the following steps: receiving an advertisement picture material and at least one metadata; generating an advertisement identifier, setting the advertisement identifier and the at least one metadata in the theme attributes of the advertisement picture material, and generating an advertisement picture; and sending the advertisement picture to a screen locking server. Through the embodiment of the application, the advertisement putting platform can generate the advertisement picture with the theme attributes including the material ID, and the terminal can only detect the operation of the user on the picture with the material ID. And the advertisement putting platform can also carry out statistics, charging and other operations according to the material ID.
In an optional implementation, before sending the advertisement picture to the lock screen server, the method further includes: and receiving an advertisement picture request periodically sent by a screen locking server, wherein the request is used for requesting an advertisement picture updated in a period.
In a fifth aspect, an embodiment of the present application provides a terminal. The method comprises the following steps: the receiver is used for acquiring a screen locking picture from a screen locking server, wherein the screen locking picture comprises at least one advertisement picture, and the advertisement picture comprises an advertisement identifier; the display is used for displaying the screen locking picture in a screen locking state; the processor is used for monitoring the operation aiming at the target advertisement picture and acquiring the target advertisement identification of the target advertisement picture; and the transmitter is used for transmitting the operation event to the advertisement putting platform according to the target advertisement identification.
In one optional implementation, the advertisement identifies metadata that includes at least one subject matter attribute; at least one metadata includes a material ID.
In another optional implementation, the transmitter is further configured to periodically receive a lock screen picture update package sent by the lock screen server, where the lock screen picture update package includes an updated advertisement picture.
In a sixth aspect, an embodiment of the present application provides a screen locking server. The method comprises the following steps: the receiver is used for receiving an advertisement picture sent by an advertisement putting platform, and the advertisement picture comprises an advertisement identifier; the processor is used for integrating the advertisement picture into a screen locking picture, the screen locking picture comprises an advertisement picture and a screen saver picture, and the advertisement picture comprises an advertisement identifier; the transmitter is further configured to transmit the lock screen picture to a terminal, where the lock screen picture is used for displaying at the terminal.
In an optional implementation, the receiver is further configured to receive a query request periodically sent by the terminal, where the query request is used to request an updated lock screen picture, and the updated lock screen picture includes an updated advertisement picture.
In another optional implementation, the transmitter is further configured to periodically transmit an advertisement picture request to the advertisement delivery platform, where the advertisement picture request is used to request an updated advertisement picture of the advertisement delivery platform.
In a seventh aspect, an embodiment of the present application provides an advertisement delivery platform. The method comprises the following steps: a receiver for receiving advertising picture material and at least one metadata; the processor is used for generating an advertisement identifier, setting the advertisement identifier and the at least one metadata in the theme attributes of the advertisement picture material and generating an advertisement picture; and the sender is used for sending the advertisement picture to the screen locking server.
In an optional implementation, the receiver is further configured to receive an advertisement picture request periodically sent by the lock screen server, where the request is used to request advertisement pictures updated in a period.
In an eighth aspect, an embodiment of the present application provides an apparatus for displaying an advertisement. The method comprises the following steps: the device comprises an acquisition unit, a display unit and a display unit, wherein the acquisition unit is used for acquiring a lock screen picture from a lock screen server, the lock screen picture comprises at least one advertisement picture, and the advertisement picture comprises an advertisement identifier; the display unit is used for displaying the screen locking picture in a screen locking state; the processing unit is used for monitoring the operation aiming at the target advertisement picture and acquiring the target advertisement identification of the target advertisement picture; and the sending unit is used for sending the operation event to the advertisement putting platform according to the target advertisement identification.
In one optional implementation, the advertisement identifies metadata that includes at least one subject matter attribute; at least one metadata includes a material ID.
In another optional implementation, the sending unit is further configured to periodically receive a lock screen picture update package sent by the lock screen server, where the lock screen picture update package includes an updated advertisement picture.
In a ninth aspect, an embodiment of the present application provides a screen locking server. The method comprises the following steps: the receiving unit is used for receiving an advertisement picture sent by an advertisement putting platform, and the advertisement picture comprises an advertisement identifier; and the processing unit is used for integrating the advertisement picture into a screen locking picture, the screen locking picture comprises the advertisement picture and a screen saver picture, and the advertisement picture comprises an advertisement identifier. And the sending unit is used for sending the screen locking picture to a terminal, and the screen locking picture is used for displaying at the terminal.
In an optional implementation, the receiving unit is further configured to receive an inquiry request periodically sent by the terminal, where the inquiry request is used to request an updated lock screen picture, and the updated lock screen picture includes an updated advertisement picture.
In another optional implementation, the sending unit is further configured to periodically send an advertisement picture request to the advertisement delivery platform, where the advertisement picture request is used to request an updated advertisement picture of the advertisement delivery platform.
In a tenth aspect, an embodiment of the present application provides an advertisement delivery platform. The method comprises the following steps: a receiving unit for receiving an advertisement picture material and at least one metadata; the processing unit is used for generating an advertisement identifier, setting the advertisement identifier and the at least one metadata in the theme attributes of the advertisement picture material and generating an advertisement picture; and the sending unit is used for sending the advertisement picture to a screen locking server.
In an optional implementation, the receiving unit is further configured to receive an advertisement picture request periodically sent by the lock screen server, where the request is used to request advertisement pictures updated in a period.
In an eleventh aspect, embodiments of the present application provide a computer storage medium for storing computer software instructions for the terminal, which includes a program designed to execute the second aspect and optionally implement the program.
In a twelfth aspect, embodiments of the present application provide a computer storage medium for storing computer software instructions for the lock screen server, which includes a program designed to execute the third aspect and optionally implement the third aspect.
In a thirteenth aspect, the present application provides a computer storage medium for storing computer software instructions for the advertising platform, which contains a program designed to execute the fourth aspect and optionally implement the method.
In a fourteenth aspect, the present application provides a computer program product for storing computer software instructions for the terminal, which includes a program designed to execute the second aspect and optionally implement the method.
In a fifteenth aspect, the present application provides a computer program product for storing computer software instructions for the lock screen server, which includes a program designed to execute the third aspect and optionally the implementation.
In a sixteenth aspect, embodiments of the present application provide a computer program product for storing computer software instructions for the advertising platform, which includes a program designed to execute the fourth aspect and optionally implement the method.
Drawings
Fig. 1 is a structural diagram of an advertisement delivery system according to an embodiment of the present application;
fig. 2 is a schematic signaling interaction diagram of a terminal displaying an advertisement according to an embodiment of the present disclosure;
FIG. 3 provides an example of an embodiment of the present application;
fig. 4 is a schematic structural diagram of an advertisement delivery platform according to an embodiment of the present application;
fig. 5 is a schematic structural diagram of another advertisement delivery platform provided in the embodiment of the present application;
fig. 6 is a schematic structural diagram of a lock screen server according to an embodiment of the present application;
fig. 7 is a schematic structural diagram of a terminal according to an embodiment of the present application;
fig. 8 is a schematic structural diagram of another terminal provided in an embodiment of the present application;
fig. 9 is a schematic structural diagram of another lock screen server according to an embodiment of the present application;
fig. 10 is a schematic structural diagram of another advertisement delivery platform provided in the embodiment of the present application.
Detailed Description
The advertisement is displayed on the screen locking interface of the terminal, the commercial value of the screen locking interface can be increased, the screen locking interface is the screen which is seen first when a final user lights a mobile phone screen, the attention of the final user is attracted easily, and good advertisement effect can be achieved by putting the advertisement on the screen locking interface. The applicant of the present application found by analysis: at present, for mobile advertisements, a real-time mode is generally adopted, so that the real-time performance can be ensured. The real-time mode means that a user lights a terminal screen, the terminal requests an advertisement from the advertisement delivery platform, and then the terminal immediately displays the advertisement returned by the advertisement delivery platform according to the request. Because the screen is lighted to request the advertisement in real time, the network is not available when the screen is lighted, or even if the network is connected and the advertisement request is sent, the advertisement receiving is delayed, the advertisement may not be displayed in time, and the user unlocks or performs other operations, so that the terminal finishes displaying the screen locking interface.
The embodiment of the application provides a method for displaying an advertisement by a terminal, an advertisement putting platform, a screen locking server, a terminal and an advertisement putting system. As shown in fig. 1, an advertisement delivery system provided by an embodiment of the present application may include: terminal 100, lock screen server 200 and advertising platform 300. The terminal 100, the lock screen server 200, and the advertisement delivery platform 300 are connected to each other, wherein the terminal 100 may be connected to the lock screen server 200 and the advertisement delivery platform 300 through a Radio Access Network (RAN) and a Core Network (Core Network, CN), or the terminal 100 may be connected to the lock screen server 200 and the advertisement delivery platform 300 through a Wireless Local Area Network (WLAN) Access wired Network. Screen lock server 200 and advertising platform 300 may be connected via a wired network (e.g., ethernet).
The terminal related to the embodiment of the application may include a mobile phone, a tablet computer, a Personal Digital Assistant (PDA), a Point of Sales (POS), a vehicle-mounted computer, and the like.
The advertisement picture may be a picture carrying an advertisement logo. For example, the advertisement identification may be carried in the subject matter attribute of the advertisement picture. The theme attributes may include material identifications.
The advertisement material is information such as an advertisement picture material and metadata required for generating an advertisement picture.
The screen saver picture can be a non-advertising picture, i.e. a picture that does not carry an advertising logo. For example, the theme attributes of the screen saver picture do not include material identifiers, or the included material identifiers indicate that the screen saver picture is a non-advertising picture.
In the embodiment of the invention, the screen locking picture comprises an advertisement picture and a screen saver picture.
The advertisement delivery system realizes the delivery of the advertisement by the following steps:
s210, the advertisement putting platform receives the advertisement picture material.
The advertisement delivery platform can receive the metadata of the advertisement and the information such as advertisement picture materials input by an advertiser or an advertisement agency staff.
Fig. 3 is a schematic diagram of creating lock screen advertising material. As shown in fig. 3, an advertiser or an advertising agent may create advertisement material through a user interface provided by an advertising platform, as follows:
the format and the size of the generated advertisement picture can be selected, and then the advertisement picture material is uploaded, or the format and the size of the advertisement picture material can be selected and the picture with the selected format and size is uploaded to an advertisement delivery platform when the advertisement material is created.
The title of the advertisement material is "test material", the title of the advertisement is "beautiful Nengda grassland", the supplier is "travel agency", and the description is "Nengda grassland is unusually beautiful in autumn and cloudy in sky". The splendid scene of cattle and sheep with your leader grass at low-level and the click jump address are http: // www.vmall.com ".
S220, the advertisement putting platform generates an advertisement mark, and the advertisement mark is set in the theme attribute of the advertisement picture material to generate an advertisement picture.
The advertisement identification can be used as a judgment basis for identifying whether one picture is an advertisement picture, different advertisement pictures can be distinguished in an advertisement delivery system, and one advertisement picture can have a unique advertisement identification on a delivery platform. Also for example, the advertising platform may randomly generate a material ID as the advertisement identification.
And the advertisement putting platform splices the received metadata and the generated material ID according to a certain format and sets the spliced metadata and the generated material ID in the theme attributes of the advertisement pictures.
Here, the material ID may also be referred to as metadata of an advertisement picture.
For example, the metadata contained in the subject attribute of the advertisement picture is shown in table 1:
TABLE 1
| Metadata name | Description of the invention |
| <mgzn-title> | Advertisement picture header |
| <mgzn-cpname> | Supplier name of advertisement picture |
| <mgzn-contenturi> | Click jump address of advertisement picture |
| <mgzn-content> | Description of advertising pictures |
| <mgzn-contentid> | Advertisement material ID |
The splicing format is as follows:
< mgzn-title > beautiful interior Mongolian grassland < mgzn-cpname > travel agency < mgzn-contentri > http:// www.vmall.com < mgzn-content > interior Mongolian grassland is extremely beautiful in autumn and indian graticule in heaven. The magnificent scene of cattle and sheep with your collar grass at low current < mgzn-content >455 is carried by travel agencies. In which < mgzn-title > is followed by the title of the advertisement, < mgzn-cpname > is followed by the provider of the advertisement, < mgzn-contentturi > is followed by the click jump address, < mgzn-content > is followed by the description of the advertisement, and < mgzn-content > is followed by the material ID.
S230, the advertisement putting platform sends at least one advertisement picture to the screen locking server;
the lock screen server may periodically send an advertisement picture request for requesting an updated advertisement picture to the lock screen server, or the advertisement delivery platform may periodically send an updated advertisement picture to the lock screen server. For another example, the advertisement delivery platform may set that 07:00 of every tuesday sends an updated advertisement picture to the screen locking server, where the updated advertisement picture is a newly generated advertisement picture between 07:00 of this tuesday and 07:00 of the last tuesday.
In addition, the screen locking server can return a response message to the advertisement delivery platform after receiving the at least one advertisement picture sent by the advertisement delivery platform, the response message can carry at least one advertisement identifier, and the response is used for indicating the receiving condition of the advertisement picture corresponding to the at least one advertisement identifier in the screen locking server.
A Secure hypertext Transfer Protocol over Secure Socket Layer (https) interface can be used for data transmission between the advertisement delivery platform and the screen locking server, and a json structure is adopted for a message body. An example of a request is given below:
s240, the screen locking server is used for sending screen locking pictures to the terminal, wherein the screen locking pictures comprise at least one advertisement picture;
when the screen locking server sends the advertisement picture to the terminal, the screen locking server can send the advertisement picture to the terminal or only send the updated advertisement picture after receiving the query request sent by the terminal, wherein the advertisement picture and the screen saver picture can be compressed together and sent to the terminal. For example, the terminal may periodically send a query request to the lock screen server, where the query request is used to request updated lock screen pictures, and the updated lock screen pictures include updated advertisement pictures and updated screen saver pictures.
In one example, the terminal may be set to allow the update of the lock screen picture only in a Wi-Fi (WIreless-Fidelity) connection state according to requirements. And when the terminal detects the Wi-Fi connection, the terminal sends a query request to the screen locking server. And after receiving the query request sent by the terminal, the screen locking picture sends a screen locking picture update package to the terminal. The update package may include an advertisement picture sent by the advertisement delivery platform to the screen locking server in a time period from the last time the query request is received to the current time the query request is received, and may further include a screen saver picture updated in a time period from the last time the query request is received to the current time the query request is received by the screen locking server.
The screen locking picture can also periodically send updated screen locking pictures to the terminal. For example, the updated advertisement picture can be sent to the terminal in an information push mode.
The terminal can return a response message to the screen locking server after receiving the advertisement picture sent by the screen locking server, the response message can carry the advertisement identification of the advertisement picture, and the response is used for indicating the receiving condition of the advertisement picture corresponding to the advertisement identification at the terminal.
In addition, the lock screen pictures can be classified according to the theme, wherein the theme can be determined according to the type of picture content, the type of picture format, the type of picture resolution and the like. For example, a person theme, a landscape theme, a car theme, and the like may be classified according to contents.
The lock screen server may determine a theme corresponding to the advertisement picture according to the metadata and the picture material, for example, for an advertisement picture of an automobile, the advertisement picture may be determined as an automobile theme. Wherein each advertisement picture may determine one or more topics.
When the terminal requests a screen saver picture of a certain theme from the screen locking server, the screen locking server can send the advertisement picture I belonging to the same theme to the terminal. For example, screen saver pictures and advertisement pictures of the same theme can be packaged together and sent to the terminal. In addition, the terminal can also directly request a screen locking picture of a certain theme from the screen locking server, wherein the screen locking picture comprises an advertisement picture and a screen saver picture.
The screen locking operator can check the advertisement picture and the screen saver picture at the screen locking server, for example, check whether the picture has contents which do not meet the requirements, whether sensitive words exist, and the like.
After the verification is passed, the screen locking server can pack and compress the advertisement pictures and the screen saver pictures together to form a screen locking picture compression packet. For the updated advertisement pictures received by the screen locking server and sent by the material information synchronization server, an advertisement picture update package can be generated, or the updated advertisement pictures and the updated screen saver pictures are periodically packaged together to form the screen locking picture update package.
And S250, the terminal receives the screen locking picture sent by the screen locking server, wherein the screen locking picture comprises at least one advertisement picture. The terminal can store the received lock screen picture in the memory.
The terminal can periodically send a query request to the screen locking server to check whether an update package exists or not.
And if the update package exists, downloading the update package to the terminal.
And analyzing the compressed packet by a screen locking application running in the terminal, analyzing the material ID contained in the advertisement picture, and storing the material ID in a memory.
The metadata in the theme attributes of the advertisement pictures analyzed by the terminal are shown in table 2:
TABLE 2
| Metadata name | Description of the invention |
| <mgzn-title> | Advertisement picture header |
| <mgzn-cpname> | Supplier name of advertisement picture |
| <mgzn-contenturi> | Click jump address of advertisement picture |
| <mgzn-content> | Description of advertising pictures |
| <mgzn-contentid> | Material ID (this metadata is only available for advertising pictures) |
The metadata in the screen saver picture theme attributes to be analyzed by the terminal is shown in table 3:
TABLE 3
| Metadata name | Description of the invention |
| <mgzn-title> | Title of screen saver picture |
| <mgzn-cpname> | Vendor name of screen saver picture |
| <mgzn-contenturi> | Click jump address of screen saver picture |
| <mgzn-content> | Description of screen saver pictures |
And S260, displaying the screen locking picture in the screen locking state by the terminal.
Installing a screen locking application integrated with an advertisement Software Development Kit (SDK) at a terminal, wherein the terminal can display a screen locking picture in a screen locking state by running the screen locking application, and the screen locking picture comprises at least one screen saver picture and at least one advertisement picture.
When the terminal displays the locally stored screen locking picture in the screen locking state, the screen locking picture can be displayed according to a set rule, for example, the screen protection picture and the advertisement picture can be alternately displayed; or when the terminal lights the screen, the advertisement picture may be displayed first, and then the screen saver picture may be displayed, further, the advertisement pictures displayed by lighting the screen at each time of the terminal may be different, for example, the locally stored advertisement pictures may be displayed in sequence.
And S270, monitoring the user operation by the terminal.
S280, if the operation aiming at the target advertisement picture is detected, acquiring the identifier of the target advertisement picture, and sending the operation event to the advertisement putting platform according to the identifier of the target advertisement picture. The specific event may include browsing, clicking, collecting and sharing the target advertisement picture, and the like.
When the terminal detects that operations such as browsing, clicking, collecting and sharing advertisement pictures occur, the terminal can send the operation events such as browsing, clicking, collecting and sharing to the advertisement putting platform. For example, when the screen locking application executed by the terminal detects that an operation for an advertisement picture occurs, an event reporting interface provided by the SDK carries an advertisement identifier (e.g., a material ID) in an operation event and sends the operation event to the advertisement delivery platform.
The action event may include a description of the action on the target advertisement picture and an identification of the target advertisement picture.
And S290, the advertisement putting platform receives the operation event sent by the terminal and carries out charging operation according to the operation. The operation event comprises an operation aiming at the target advertisement picture, and the operation event can comprise a target advertisement identification corresponding to the target advertisement picture.
The advertisement putting platform performs operations such as recording, analyzing, processing and the like on the operation event aiming at the advertisement, for example, according to the advertisement identification carried by the operation event, a charging operation is performed on an account corresponding to the advertisement identification.
In one example, the billing unit price may be different for different operations on the advertisement picture, e.g., the billing unit price for browsing may be less than the sharing billing unit price.
In the embodiment of the invention, the advertisement picture generated by the advertisement delivery platform and the screen saver picture are sent to the terminal through the screen locking server, the terminal can display the advertisement picture in the same way as the screen saver picture is displayed, the advertisement picture and the screen saver picture are distinguished through the metadata in the theme attribute of the screen locking picture, the terminal does not need to request the advertisement picture from the advertisement delivery platform in real time, the time delay of displaying the advertisement picture is low, and the user experience is high.
And the terminal acquires the advertisement picture and the screen saver picture which are mixed together from the screen locking server. The terminal displays the advertisement picture and the screen saver picture in a screen locking state, detects the operation aiming at the advertisement picture, and reports the operation event to the advertisement putting platform, so that the advertisement putting platform can record, analyze and process the event and deduct the fee of the advertisement task, and the like.
The structures of the advertisement delivery platform, the screen locking server and the terminal according to the embodiment of the present invention will be further described with reference to fig. 4 to 7.
Fig. 4 shows a structural diagram of an advertisement delivery platform. Advertising platform 300 may include at least: a transceiver 401, a processor 402, a memory 403. The processor 402, transceiver 401, and memory 403 may be connected by a bus (not shown, but known to those skilled in the art) and communicate with each other. The transceiver 401 is used to interact with a terminal or a lock screen server and may include a receiver and a transmitter. In addition, the transceiver 401 may also be implemented as a separate receiver and transmitter. The memory 403 is used for storing programs and data.
In particular, the transceiver 401 may be used to receive advertising picture material, as well as metadata such as the title, name, description, click-to-jump address, etc. of the advertisement.
The processor 402 is configured to generate a material ID of the advertisement, and concatenate the received metadata and the generated material ID according to a certain format, and set the concatenated metadata and the generated material ID in the theme property of the advertisement picture. For example, the advertising platform may also include a touch display for displaying an advertising main user interface that may include a prompt to provide advertising picture material along with metadata for the advertisement. The advertiser or the advertising agent can provide the metadata of the advertisement and control the uploading of the advertisement picture materials according to the prompt through the touch display.
The memory 403 is used for storing the advertisement pictures generated by the processor 402. In particular, the memory 403 may be implemented in the form of a server having a database running therein that stores advertisement pictures generated by the processor 402.
The processor 402 is further configured to provide the advertisement pictures in the memory 403 to the lock screen server in a timed manner, so that the lock screen server provides the advertisement pictures to the terminal. The transceiver 401 is further configured to receive an operation event sent by the terminal, and the processor 202 records, analyzes and processes the operation event.
In one example, for an advertising platform, a distributed deployment may be employed. For example, as shown in FIG. 5: the advertisement delivery platform can comprise an advertisement main portal server, a material information synchronization server, an event report server and a database server.
An advertiser or an advertisement agent logs in an account of an advertisement delivery platform through an advertiser portal server, creates screen locking advertisement materials in the account, fills in metadata of the advertisement and uploads advertisement picture materials, and the advertiser portal server generates material IDs according to information filled in by the advertiser or the advertisement agent.
The advertisement main portal server splices the metadata and the material ID of the advertisement according to a certain format, sets the metadata and the material ID in the theme attribute of the advertisement material picture to obtain an advertisement picture, and then sends the advertisement picture to the screen locking server.
And the advertisement main portal server transmits the synthesized advertisement pictures to a database server and stores the advertisement pictures in a database. The database table structure may be as follows:
in one example, an advertiser portal server may provide advertisement metadata along with advertisement picture material to a database server, generate an advertisement picture by the database server, and store in a database.
The material information synchronization server is provided with a timer, and the database in the database server is queried at regular time, for example, once in 10 minutes.
And the material information synchronization server acquires the updated advertisement picture after inquiring that the advertisement picture in the data is updated, and sends the updated advertisement picture to the screen locking server. After the transmission is successful, the value of the field send _ screen _ lock _ server _ flag in the table is updated to Y, and then the push is not needed, so that the repeated push is avoided. And if the pushing is not successful, continuing pushing when the timer is started next time.
An https interface is adopted between the material information synchronization server and the screen locking server, and a json structure is adopted for the message body.
Fig. 6 shows a schematic structural diagram of a lock screen server. As shown in fig. 6, the lock screen server 200 may include at least: a transceiver 601, a processor 602, a memory 603. The processor 602, transceiver 601 and memory 603 may be connected via a bus (not shown, but known to those skilled in the art) and communicate with each other. The transceiver 601 is used for interacting with an advertisement delivery platform or a terminal, and may include a receiver and a transmitter, and in addition, the transceiver 601 may also be implemented in the form of a separate receiver and transmitter; the memory 603 is used to store programs and data.
Specifically, the transceiver 601 serves to transmit an advertisement picture with information such as metadata, a material ID, and the like to the terminal.
The processor 602 is configured to execute the steps performed by the advertising platform in the embodiment shown in fig. 2 by executing the program stored in the memory 503.
Fig. 7 is a schematic structural diagram of a terminal according to an embodiment of the present application. The respective constituent elements of the terminal 100 will be described in detail below with reference to fig. 7. As shown in fig. 7, terminal 100 includes Radio Frequency (RF) circuit 710, memory 720, display 730, processor 740, and power supply 750. Those skilled in the art will appreciate that the terminal structure shown in fig. 7 is not intended to be limiting and may include more or fewer components than those shown, or may combine certain components, or split certain components, or arranged in different components. Those skilled in the art will appreciate that the display 730 pertains to a User Interface (UI), and that the terminal 100 may include fewer than or the same User interfaces as illustrated.
Specifically, the RF circuit 710 may be configured to perform wireless communication with a base station, so that the terminal interacts with an advertisement delivery platform or a screen locking server through the base station, that is, events such as advertisement display, click, collection, and sharing are sent to the advertisement delivery platform through the base station; or, the base station receives the advertisement picture carrying the metadata and the material ID sent by the lock screen server, and transmits the advertisement picture to the processor 740 for processing. Typically, the RF circuitry includes, but is not limited to, an antenna, at least one Amplifier, a receiver and transmitter, a coupler, a Low Noise Amplifier (LNA), a duplexer, and the like. In addition, the RF circuit 710 may also communicate with other terminal devices via a wireless communication network. The wireless communication may use any communication standard or protocol, including but not limited to Global System for Mobile communication (GSM), General Packet Radio Service (GPRS), Code Division Multiple Access (CDMA), Wideband Code Division Multiple Access (WCDMA), Long Term Evolution (LTE), email, Short Messaging Service (SMS), and the like.
The terminal can also comprise a Wi-Fi module, and the terminal is accessed to a network through the Wi-Fi module to realize connection with the advertisement putting platform or the screen locking server. For example, some terminal devices may not support mobile communications but only Wi-Fi (e.g., some tablet computers or e-book readers, etc.).
The terminal can also be connected with the advertisement delivery platform and the screen locking server by using device to device (D2D) technology and using other terminals as relays.
In the embodiments of the present application, the Wi-Fi module or RF circuit 710 can be collectively referred to as a transceiver for conversion between wireless signals and wired signals.
The memory 720 may be used for storing programs, and the processor 740 performs the steps performed by the terminal in the embodiment described above with reference to fig. 2 by executing the software programs stored in the memory 720. Various functions of the terminal 100. The memory 720 may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required by at least one function, and the like, wherein the at least one function may include one or more of displaying an advertisement picture or a screen saver picture, detecting and reporting an operation event, and updating a resource; the storage data area may store data maintained according to the use of the terminal 100 (such as storage of lock screen resources including advertisement pictures or screen saver pictures, records of operation events, and the like), and the like. Further, the memory 720 may include high speed random access memory, and may also include non-volatile memory, such as at least one magnetic disk storage device, flash memory device, or other volatile solid state storage device.
The display screen 730 may be used to display information input by the user, information provided to the user, and various menus of the terminal 100, and particularly, the display screen 730 may be used to display an advertisement picture or a screen saver picture in a lock screen state, and the display screen 730 may also be used to receive a user's operation for the advertisement picture. The display screen 730 can include a display panel 731 and a touch panel 432. The Display panel 431 may be configured as a Liquid Crystal Display (LCD), an Organic Light-Emitting Diode (OLED), or the like to configure the Display panel 731. Touch panel 732, also referred to as a touch screen, a touch sensitive screen, etc., can collect contact or non-contact operations (e.g., operations performed by a user on or near touch panel 732 using any suitable object or accessory such as a finger or a stylus, and also including body-sensing operations; including single-point control operations, multi-point control operations, etc.) and drive corresponding connected devices according to a preset program. Alternatively, the touch panel 732 may include two parts, namely, a touch detection device and a touch controller. The touch detection device detects the touch direction and gesture of a user, detects signals brought by touch operation and transmits the signals to the touch controller; the touch controller receives touch information from the touch sensing device, converts the touch information into information that can be processed by the processor, sends the information to the processor 740, and receives and executes commands sent by the processor 740. In addition, the touch panel 732 may be implemented by various types such as a resistive type, a capacitive type, an infrared ray, and a surface acoustic wave, and the touch panel 732 may also be implemented by any technology developed in the future. Further, touch panel 732 can overlay display panel 731, a user can operate on or near touch panel 732 overlaid on display panel 731 according to content displayed on display panel 731 (the displayed content includes, but is not limited to, a soft keyboard, a virtual mouse, virtual keys, icons, and image or text information, etc.), touch panel 732 detects the operation on or near touch panel 732, and transmits the operation to processor 740 through the I/O subsystem to determine user input, and processor 740 then provides corresponding visual output on display panel 731 through the I/O subsystem according to the user input. Although in fig. 7, touch panel 732 and display panel 731 are implemented as two separate components to implement input and output functions of terminal 100, in some embodiments, touch panel 732 and display panel 731 can be integrated to implement input and output functions of terminal 100.
The processor 740 is a control center of the terminal 100, connects various parts of the entire mobile phone using various interfaces and lines, performs various functions of the terminal 100 and processes data by operating or executing software programs stored in the memory 720 and calling data stored in the memory 720, thereby integrally monitoring the mobile phone. Alternatively, processor 740 may include one or more processing units; alternatively, the processor 740 may integrate an application processor, which mainly handles operating systems, user interfaces, application programs, etc., and a modem processor, which mainly handles wireless communications. It will be appreciated that the modem processor described above may not be integrated into processor 740.
Wherein, the processor 740 is specifically configured to:
the advertisement picture may be presented by controlling the display 730. Specifically, in the display process, the screen locking pictures to be displayed comprise screen saver pictures and advertisement pictures.
The method can detect events such as browsing, clicking, collecting and sharing of advertisement pictures of the user, and when the events occur, the operation events are sent to the advertisement putting platform through the transceiver.
And a query request can be initiated to the screen locking server periodically to check whether an update package exists or not. If there is an update package, the update package is downloaded into the terminal memory 720. Wherein the update package may include updated screensaver pictures and advertisement pictures.
The I/O subsystem 760 is used to control input and output peripherals, such as a display controller 761. The display controller 761 in the I/O subsystem 760 receives signals from the display screen 730 and/or sends signals to the display screen 730. After the display screen 730 detects the user input, the display controller 761 converts the detected user input into an interaction with the user interface object displayed on the display screen 630, i.e., realizes a human-computer interaction.
Fig. 8 is a schematic structural diagram of another terminal provided in the embodiment of the present application. The apparatus includes an acquisition unit 801, a display unit 802, a processing unit 803, and a transmission unit 804 as shown in fig. 8. The obtaining unit 801 and the sending unit 804 may also be implemented in the form of the RF circuit 710 described in the embodiment shown in fig. 7; the display unit 802 may also be implemented in the form of a display screen 730 as described in connection with the embodiment shown in fig. 7; the processing unit 803 may also be implemented in the form of a processor 740 described in connection with the embodiment shown in fig. 7. The device specifically includes:
an obtaining unit 801, configured to obtain a lock screen picture from a lock screen server, where the lock screen picture includes at least one advertisement picture, and the advertisement picture includes an advertisement identifier;
the display unit 802 is configured to display the lock screen picture in a lock screen state;
the processing unit 803 is configured to monitor an operation for a target advertisement picture, and obtain a target advertisement identifier of the target advertisement picture;
and the sending unit 804 is configured to send the operation event to the advertisement delivery platform according to the target advertisement identifier.
Optionally, the advertisement identifies metadata including at least one subject matter attribute, the metadata including a material ID.
Optionally, the sending unit 804 is further configured to periodically receive a screen locking picture update package sent by the screen locking server, where the screen locking picture update package includes an updated advertisement picture.
Fig. 9 is a schematic structural diagram of another lock screen server according to an embodiment of the present application. As shown in fig. 9, it includes a receiving unit 901, a processing unit 902, and a transmitting unit 903. The receiving unit 901 and the sending unit 903 may also be implemented in the form of the transceiver 601 described in the embodiment shown in fig. 6; the processing unit 902 may also be implemented in the form of a processor 602 as described in connection with the embodiment shown in fig. 6. The device specifically includes:
a receiving unit 901, configured to receive an advertisement picture sent by an advertisement delivery platform, where the advertisement picture includes an advertisement identifier;
the processing unit 902 is configured to integrate the advertisement picture into a lock screen picture, where the lock screen picture includes an advertisement picture and a screen saver picture, and the advertisement picture includes an advertisement identifier.
The sending unit 903 is configured to send the screen locking picture to a terminal, where the screen locking picture is used for displaying on the terminal.
Optionally, the receiving unit 901 is further configured to receive an inquiry request periodically sent by the terminal, where the inquiry request is used to request an updated lock screen picture, and the updated lock screen picture includes an updated advertisement picture.
Optionally, the sending unit 903 is further configured to periodically send an advertisement picture request to the advertisement delivery platform, where the advertisement picture request is used to request an advertisement picture updated by the advertisement delivery platform.
Fig. 10 is a schematic structural diagram of another advertisement delivery platform according to an embodiment of the present application. As shown in fig. 10, a receiving unit 1001, a processing unit 1002, and a transmitting unit 1003 are included. The receiving unit 1001 and the transmitting unit 1003 may also be implemented in the form of the transceiver 401 described in the embodiment shown in fig. 4; the processing unit 1002 may also be implemented in the form of the processor 402 as described in connection with the embodiment shown in fig. 4. The method specifically comprises the following steps:
a receiving unit 1001 for receiving an advertisement picture material and at least one metadata;
the processing unit 1002 is configured to generate an advertisement identifier, set the advertisement identifier and the at least one piece of metadata in a theme property of the advertisement picture material, and generate an advertisement picture;
a sending unit 1003, configured to send the advertisement picture to a lock screen server.
Optionally, the receiving unit 1001 is further configured to receive an advertisement picture request periodically sent by the lock screen server, where the request is used to request an advertisement picture updated in a period.
An advertisement delivery system is provided in an embodiment of the present application, and includes any one of the terminals described in the foregoing embodiment with reference to fig. 7, any one of the advertisement delivery platforms described in the embodiments with reference to fig. 4 and 5, and any one of the lock screen servers described in the embodiment with reference to fig. 6.
Those of skill would further appreciate that the various illustrative components and algorithm steps described in connection with the embodiments disclosed herein may be implemented as electronic hardware, computer software, or combinations of both, and that the various illustrative components and steps have been described above generally in terms of their functionality in order to clearly illustrate this interchangeability of hardware and software. Whether such functionality is implemented as hardware or software depends upon the particular application and design constraints imposed on the implementation. Skilled artisans may implement the described functionality in varying ways for each particular application, but such implementation decisions should not be interpreted as causing a departure from the scope of the present application.
It will be understood by those skilled in the art that all or part of the steps in the method for implementing the above embodiments may be implemented by a program, and the program may be stored in a computer-readable storage medium, where the storage medium is a non-transitory medium, such as a random access memory, a read only memory, a flash memory, a hard disk, a solid state disk, a magnetic tape (magnetic tape), a floppy disk (floppy disk), an optical disk (optical disk), and any combination thereof.
The above description is only for the preferred embodiment of the present application, but the scope of the present application is not limited thereto, and any changes or substitutions that can be easily conceived by those skilled in the art within the technical scope of the present application should be covered within the scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.
Claims (8)
1. A method for displaying advertisements by a terminal is applied to the terminal, and is characterized by comprising the following steps:
acquiring a screen locking picture from a screen locking server, wherein the screen locking picture comprises at least one advertisement picture, and the advertisement picture comprises an advertisement identifier;
the terminal displays the advertisement picture in a screen locking state;
monitoring operation aiming at a target advertisement picture, and acquiring a target advertisement identification of the target advertisement picture;
and sending an operation event to an advertisement putting platform according to the target advertisement identification, wherein the operation event comprises browsing a target advertisement picture, clicking the target advertisement picture, collecting the target advertisement picture or sharing the target advertisement picture.
2. The method of claim 1, wherein the advertisement identifies metadata including at least one subject matter attribute, and wherein the metadata includes a material ID.
3. The method according to claim 1 or 2, wherein the obtaining of the lock screen picture from the lock screen server comprises:
and periodically receiving a screen locking picture updating packet sent by a screen locking server, wherein the screen locking picture updating packet comprises updated advertisement pictures.
4. The method of any one of claims 1-3, wherein before obtaining the lock screen picture from the lock screen server, the method further comprises:
and determining that the terminal is in the Wi-Fi connection state.
5. A terminal, comprising:
the receiver is used for acquiring a screen locking picture from a screen locking server, wherein the screen locking picture comprises at least one advertisement picture, and the advertisement picture comprises an advertisement identifier;
the display is used for displaying the advertisement picture in a screen locking state;
the processor is used for monitoring the operation aiming at the target advertisement picture and acquiring the target advertisement identification of the target advertisement picture;
and the transmitter is used for transmitting an operation event to the advertisement putting platform according to the target advertisement identification, wherein the operation event comprises browsing a target advertisement picture, clicking the target advertisement picture, collecting the target advertisement picture or sharing the target advertisement picture.
6. The terminal of claim 5, wherein the advertisement identifies metadata including at least one topic attribute, the metadata including a material ID.
7. The terminal according to claim 5 or 6, characterized in that the transmitter is further configured to,
and periodically receiving a screen locking picture updating packet sent by a screen locking server, wherein the screen locking picture updating packet comprises updated advertisement pictures.
8. The terminal of any of claims 5-7, wherein the transmitter is further configured to determine that the terminal is in a Wi-Fi connected state.
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| PCT/CN2017/072510 WO2018137153A1 (en) | 2017-01-24 | 2017-01-24 | Method for displaying advertisement by a terminal, and terminal and advertisement delivery system |
| CN201780006153.9A CN108701038B (en) | 2017-01-24 | 2017-01-24 | Method for displaying advertisement by terminal, terminal and advertisement delivery system |
| CN202111582829.3A CN114461156A (en) | 2017-01-24 | 2017-01-24 | Method for displaying advertisement by terminal, terminal and advertisement delivery system |
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| CN104966215A (en) * | 2015-07-01 | 2015-10-07 | 小米科技有限责任公司 | Advertisement information push method and apparatus |
| CN105761101A (en) * | 2016-02-04 | 2016-07-13 | 云南今日游情科技有限公司 | High-precision advertisement push system and method of mobile terminal based on mutual selection |
| CN106231382A (en) * | 2016-08-03 | 2016-12-14 | 广东欧珀移动通信有限公司 | A kind of advertising pictures player method and terminal unit |
Also Published As
| Publication number | Publication date |
|---|---|
| CN108701038A (en) | 2018-10-23 |
| CN108701038B (en) | 2021-12-21 |
| WO2018137153A1 (en) | 2018-08-02 |
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