CN113011909B

CN113011909B - Content delivery method, device, server and storage medium

Info

Publication number: CN113011909B
Application number: CN202110023732.2A
Authority: CN
Inventors: 庄宝焰; 袁春强
Original assignee: Tencent Technology Shenzhen Co Ltd
Current assignee: Tencent Technology Shenzhen Co Ltd
Priority date: 2021-01-08
Filing date: 2021-01-08
Publication date: 2023-07-28
Anticipated expiration: 2041-01-08
Also published as: CN113011909A

Abstract

The embodiment of the application discloses a content delivery method, a content delivery device, a server and a storage medium, and belongs to the technical field of Internet. The method comprises the following steps: receiving a content delivery request, wherein the content delivery request comprises a delivery form and initial delivery content, the initial delivery content accords with the delivery form, the delivery form corresponds to at least two candidate delivery specifications, and different delivery specifications correspond to different content display positions; processing the initial delivery content based on the candidate delivery specification to obtain candidate delivery content conforming to the candidate delivery specification; and responding to the content display request of the target content display position, determining target release content from the candidate release content meeting the release specification corresponding to the target content display position, and feeding back the target release content. The advertiser does not need to design the corresponding throwing content aiming at the content display position of each throwing specification, so that the throwing cost and throwing difficulty of the advertiser can be reduced.

Description

Content delivery method, device, server and storage medium

Technical Field

The embodiment of the application relates to the technical field of internet, in particular to a content delivery method, a content delivery device, a server and a storage medium.

Background

With the rapid development of the internet industry, internet advertising has become an important way for advertisers to improve the popularity and brand image, expand commodity sales and promote business revenues. Wherein the ad creative specification determines the final presentation form of the internet ad.

In the related art, due to the diversity of terminal forms, such as computers, mobile phones, smart televisions and intelligence, the forms of advertisement spots are more diversified, and in order to improve the coverage rate of advertisements, advertisers need to put corresponding advertisement creative specifications for different advertisement spots.

Obviously, by adopting the advertisement putting mode in the related technology, if the required creative specification of the advertisement space is more, the putting difficulty and the putting cost of an advertiser are higher.

Disclosure of Invention

The embodiment of the application provides a content delivery method, a device, a server and a storage medium, which can reduce advertisement delivery cost, and the technical scheme is as follows:

in one aspect, a content delivery method is provided, the method including:

receiving a content delivery request, wherein the content delivery request comprises a delivery form and initial delivery content, the initial delivery content accords with the delivery form, the delivery form corresponds to at least two candidate delivery specifications, and different delivery specifications correspond to different content display positions;

Processing the initial delivery content based on the candidate delivery specification to obtain candidate delivery content conforming to the candidate delivery specification;

and responding to a content display request of a target content display position, determining target release content from candidate release contents meeting release specifications corresponding to the target content display position, and feeding back the target release content.

In another aspect, there is provided a content delivery apparatus, the apparatus comprising:

the receiving module is used for receiving a content delivery request, wherein the content delivery request comprises a delivery form and initial delivery content, the initial delivery content accords with the delivery form, the delivery form corresponds to at least two candidate delivery specifications, and different delivery specifications correspond to different content display positions;

the processing module is used for processing the initial delivery content based on the candidate delivery specification to obtain candidate delivery content conforming to the candidate delivery specification;

and the determining module is used for responding to the content display request of the target content display position, determining target release content from the candidate release content meeting the release specification corresponding to the target content display position, and feeding back the target release content.

In another aspect, a server is provided, the server including a processor and a memory, the memory storing at least one program, the at least one program loaded and executed by the processor to implement the content delivery method as described in the above aspect.

In another aspect, there is provided a computer readable storage medium having stored therein at least one program loaded and executed by a processor to implement the content delivery method as described in the above aspect.

In another aspect, according to one aspect of the present application, there is provided a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the computer device to perform the content delivery method provided in the various alternative implementations of the above aspects.

The technical scheme that this application provided can include following beneficial effect:

by adopting the content delivery method provided by the embodiment of the application, the initial delivery content delivered by the user only needs to meet the delivery form requirement, and as the delivery form corresponds to various candidate delivery specifications, when the content delivery is carried out subsequently, the initial delivery content can be processed based on the candidate delivery specifications, so that the candidate delivery content meeting various candidate delivery specifications is obtained. According to the relation among the delivery form, the candidate delivery specification and the content display position, a small amount of delivery content can be delivered, the delivery content meeting various delivery specifications can be automatically processed, on one hand, an advertiser does not need to design the corresponding delivery content aiming at the content display position of each delivery specification, and the delivery cost and the delivery difficulty of the advertiser can be reduced; on the other hand, as the throwing form is indirectly associated with a plurality of content showing positions, the content showing positions of the whole platform can be covered in fewer throwing forms, so that the filling rate of the tail content showing positions is indirectly improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the application.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the application and together with the description, serve to explain the principles of the application.

FIG. 1 is a schematic diagram showing a process of advertising by an advertiser in the related art;

FIG. 2 is a schematic diagram of an advertiser according to the present application;

FIG. 3 illustrates a content delivery system architecture diagram shown in an exemplary embodiment of the present application;

FIG. 4 illustrates a flow chart of a content delivery method illustrated in an exemplary embodiment of the present application;

FIG. 5 illustrates a flow chart of a content delivery method illustrated in another exemplary embodiment of the present application;

FIG. 6 illustrates a schematic diagram of a process for determining candidate impression content according to an exemplary embodiment of the present application;

FIG. 7 illustrates a flow chart of a content delivery method illustrated in another exemplary embodiment of the present application;

FIG. 8 illustrates a flow chart of a content delivery method illustrated in another exemplary embodiment of the present application;

FIG. 9 illustrates a flow chart of a content delivery method illustrated in another exemplary embodiment of the present application;

FIG. 10 illustrates a schematic diagram of a process for clustering delivery metrics, as illustrated in an exemplary embodiment of the present application;

FIG. 11 illustrates a flowchart of generating a delivery form, as shown in an exemplary embodiment of the present application;

FIG. 12 illustrates a schematic diagram of a complete content delivery process shown in an exemplary embodiment of the present application;

fig. 13 is a block diagram showing the structure of a content delivery apparatus according to an exemplary embodiment of the present application;

fig. 14 shows a block diagram of a server according to an embodiment of the present application.

Detailed Description

Reference will now be made in detail to exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, the same numbers in different drawings refer to the same or similar elements, unless otherwise indicated. The implementations described in the following exemplary examples are not representative of all implementations consistent with the present application. Rather, they are merely examples of apparatus and methods consistent with some aspects of the present application as detailed in the accompanying claims.

Referring to FIG. 1, a schematic diagram of an advertiser advertising process in the related art is shown. When an advertiser performs advertisement delivery, different creative specifications are required to be designed for different advertisement spots, namely creative specification 1 is designed for advertisement spot 1, creative specification 2 is designed for advertisement spot 2, creative specification 3 is designed for advertisement spot 3, creative specification 4 is designed for advertisement spot 4, and corresponding creative specifications are pulled for corresponding different advertisement spots to play.

Obviously, by adopting the advertisement putting method in the related technology, an advertiser needs to design different creative specifications aiming at different advertisement positions, and if the advertisement positions are more, the advertisement putting cost and the advertisement putting difficulty of the advertiser can be obviously increased.

In order to solve the problems in the related art, the embodiment of the application improves the advertisement delivery process to obtain the advertisement delivery process shown in fig. 2. The creative forms are obtained by inducing the similar creative specifications and are exposed to advertisers for advertising, the corresponding advertisers only need to design the corresponding advertising content conforming to the creative forms, and the advertising content can be automatically processed into the advertising content conforming to the different creative specifications and then is delivered to the advertising space. Taking ad spots 1-4 as an example, an advertiser only needs to perform ad delivery based on creative form 1 and creative form 2, then the delivery content corresponding to creative form 1 can be automatically processed into delivery content conforming to creative form 1 and delivery content conforming to creative form 2 respectively, the delivery content corresponding to creative form 2 is processed into delivery content conforming to creative form 3 and delivery content conforming to creative form 4 respectively, and the delivery content is delivered to different ad spots for playing.

Referring to fig. 3, a content delivery system architecture diagram according to an exemplary embodiment of the present application is shown, where the content delivery system includes a delivery terminal 310, a delivery server 320, and at least one content presentation terminal 330.

The delivering terminal 310 is a terminal corresponding to a content delivering party, and the content delivering party can deliver content in the delivering terminal 310, where the delivered content can be advertisement, video, picture, music, and the like. The delivery terminal 310 may be a smart phone, tablet computer, personal computer, etc. In this embodiment, the content delivery party may select a content delivery range (delivery platform) and a delivery form in the delivery terminal 310, upload an initial delivery content matched with the delivery form, and the corresponding delivery terminal 310 may send a content delivery request including the initial delivery content and the delivery form to the delivery server 320.

The delivery terminal 310 is directly or indirectly connected to the delivery server 320 by wired or wireless communication.

The delivery server 320 is a backend server or service server that manages the delivery of content and the respective content presentation positions. The cloud server can be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, and can also be a cloud server for providing cloud services, cloud databases, cloud computing, cloud functions, cloud storage, network services, cloud communication, middleware services, domain name services, security services, content delivery networks (Content Delivery Network, CDNs), basic cloud computing services such as big data and artificial intelligent platforms and the like. In this embodiment of the present application, the delivery server 320 may be configured to receive a content delivery request sent by a plurality of delivery terminals 310, and generate, based on initial delivery content and a delivery form included in the content delivery request, candidate delivery content meeting a candidate delivery specification corresponding to the delivery form, so that when the content display terminal 330 requests to deliver content, target delivery content may be selected from the candidate delivery content, and feedback the target delivery content to the content display terminal 330.

Alternatively, the content delivery method disclosed herein is performed by the delivery server 320, and the data involved in the content delivery process may be stored on the blockchain.

The delivery server 320 is directly or indirectly connected with the content presentation terminal 330 through wired or wireless communication.

Content presentation terminal 330 may be a device running a content presentation application or content presentation platform. The content presentation application may be a search class application, a social class application, a video class application, or the like. The content presentation terminal 330 may be a smart phone, tablet computer, personal computer, etc. In this embodiment of the present application, when a content display requirement exists in the content display terminal 330, a content display request may be sent to the release server 320, and correspondingly, when the release server 320 receives the content display request sent by the content display terminal 330, it may determine target release content that meets the target content display position corresponding to the release specification, and feed back the target release content to the content display terminal 330, so as to display the target release content on the target content display position in the content display terminal 330; alternatively, the delivery server 320 may receive a content presentation request sent by a different content presentation terminal 330, for example, a content presentation request sent by the content presentation terminal 332 or the content presentation terminal 331.

Referring to fig. 4, a flowchart of a content delivery method according to an exemplary embodiment of the present application is shown, where the embodiment of the present application is described by taking the application of the method to the delivery server shown in fig. 3 as an example, and the method includes:

step 401, receiving a content delivery request, where the content delivery request includes a delivery form and an initial delivery content, the initial delivery content conforms to the delivery form, and the delivery form corresponds to at least two candidate delivery specifications, where different delivery specifications correspond to different content display positions.

Alternatively, the content delivery request may be triggered when the user needs to deliver content on some platforms, where the delivered content may be an advertisement, a video, music, an image, or the like, and the embodiment of the present application does not specifically limit the delivered content.

In the embodiment, an application scene is used as an advertisement putting scene to describe, a corresponding content putting request is an advertisement putting request, and the advertisement putting request can be triggered when an advertiser needs to put advertisements on certain platforms; or the platform merchant itself needs to trigger when an advertisement is placed on the platform.

The release form is obtained by taking and operating a plurality of release specifications, and the release specifications are content feature sets corresponding to the content displayed by the content display position.

Different from the prior art, the advertiser needs to design different release contents according to release specifications corresponding to different content display positions, in this embodiment, the release forms capable of representing multiple release specifications are generated by summarizing release specifications corresponding to all content display positions in each platform or system in advance, so that the release forms are fed back to the advertiser, the advertiser can design release contents based on the release forms, and after the release forms are submitted to the release server, the release server can process the release contents according to the multiple release specifications corresponding to the release forms, so as to generate release contents with different release specifications, so that the advertiser can automatically generate release contents with multiple release specifications only by releasing a single initial release content each time, and the content release difficulty and the release cost of the advertiser are reduced.

In one possible implementation manner, an advertiser may select a delivery form to be delivered on an advertisement delivery page, upload initial delivery content conforming to the delivery form, after delivery is completed, a corresponding delivery server may receive a content delivery request, where the content delivery request includes the delivery form selected by the advertiser and the uploaded initial delivery content, and a subsequent delivery server may obtain at least two candidate delivery specifications corresponding to the delivery form.

Optionally, since the delivery form is obtained by summarizing multiple delivery specifications, and the content types or the content features are more, when the user designs the initial delivered content conforming to the delivery form, the user is supported to select and fill, i.e. some secondary element users can not need to design the corresponding delivered content.

And step 402, processing the initial delivery content based on the candidate delivery specification to obtain candidate delivery content conforming to the candidate delivery specification.

Based on the relationship among the delivery form, the candidate delivery specification and the content showing position, namely, the delivery form corresponds to various candidate delivery specifications, and different candidate delivery specifications correspond to different content showing positions, therefore, in a possible implementation manner, after the initial delivery content delivered by the advertiser is acquired, the initial delivery content needs to be processed based on the different candidate delivery specifications, so that the processed candidate delivery content can meet the requirements of the candidate delivery specifications corresponding to the different content showing positions.

In an exemplary example, if the delivery form corresponds to 3 candidate delivery specifications, and the same initial delivery content is processed based on the 3 candidate delivery specifications, 3 candidate delivery contents meeting the respective candidate delivery specifications can be obtained.

Optionally, since the candidate delivery content corresponds to the candidate delivery specification and the content display position has the delivery specification corresponding to the candidate delivery specification, in order to facilitate the candidate content display position to request the delivery content meeting the requirement of the delivery specification, the delivery specification may be associated with the delivery content meeting the delivery specification, that is, the candidate delivery specification is stored in association with the candidate delivery content meeting the candidate delivery specification.

Step 403, in response to the content display request of the target content display position, determining the target content from the candidate content meeting the corresponding delivery specification of the target content display position, and feeding back the target content.

In one possible implementation manner, when the target content display position needs to request for content to be displayed, a content display request may be sent to the display server, and after the corresponding display server receives the content display request of the target content display position, a display specification corresponding to the target content display position may be obtained, so that the target content to be displayed is determined from the candidate content to be displayed according to the display specification, and the target content to be displayed is fed back to the target content display position, so that the target content display position can be displayed.

Optionally, the content display request may carry a delivery specification corresponding to the target content display position, so that the delivery server may directly obtain the delivery specification corresponding to the target content display position.

In summary, in the embodiment of the present application, the initial delivery content delivered by the user only needs to meet the delivery form requirement, and since the delivery form corresponds to multiple candidate delivery specifications, when the content delivery is performed subsequently, the initial delivery content can be processed based on the candidate delivery specifications, so as to obtain the candidate delivery content meeting multiple candidate delivery specifications. According to the relation among the delivery form, the candidate delivery specification and the content display position, a small amount of delivery content can be delivered, the delivery content meeting various delivery specifications can be automatically processed, on one hand, an advertiser does not need to design the corresponding delivery content aiming at the content display position of each delivery specification, and the delivery cost and the delivery difficulty of the advertiser can be reduced; on the other hand, as the throwing form is indirectly associated with a plurality of content showing positions, the content showing positions of the whole platform can be covered in fewer throwing forms, so that the filling rate of the tail content showing positions is indirectly improved.

In one possible application scenario, the required features of different content display positions are expressed in a unified manner according to the formats of the release elements and the limitations (element attributes), so that different release specifications can be analyzed conveniently and subsequently, and the initial release content is processed based on the release specifications.

Referring to fig. 5, a flowchart of a content delivery method according to another exemplary embodiment of the present application is shown, where the embodiment of the present application is described by taking an example that the method is applied to the explanation server shown in fig. 3, and the method includes:

step 501, receiving a content delivery request, wherein the content delivery request comprises a delivery form and initial delivery content, the initial delivery content accords with the delivery form, the delivery form corresponds to at least two candidate delivery specifications, and different delivery specifications correspond to different content display positions.

The implementation of this step may refer to the above embodiments, which are not described herein.

Step 502, obtaining the delivery sub-content matched with the candidate delivery element in the initial delivery content.

Because the delivery specification corresponding to each content presentation bit is composed of the delivery element and the element attribute corresponding to the delivery element, the corresponding candidate delivery specification also correspondingly comprises the candidate delivery element and the candidate element attribute corresponding to the candidate delivery element. Schematically, the expression form of the candidate delivery specification may be < candidate delivery element, candidate element attribute >, and if the candidate delivery element is a picture, the candidate element attribute corresponding to the picture may be: picture size, picture resolution, etc., the candidate drop specification may be expressed in the form of < picture, picture resolution, picture size >.

Taking advertisement delivery as an example, candidate delivery elements can be pictures, videos, texts, controls and the like, and candidate element attributes corresponding to the pictures can comprise picture sizes, picture resolutions, picture formats and the like; the candidate element attributes corresponding to the video can comprise video size, video resolution, video format, video duration and the like; the candidate element attribute corresponding to the text may include a text word number; the attribute of the candidate element corresponding to the control can be the number of text words of the control.

Because the advertiser designs the initial delivery content based on the delivery form, and the delivery form is obtained by taking and combining a class of delivery specifications, that is, the candidate delivery specifications may only include part of the delivery elements in the delivery form, in one possible implementation, when the initial delivery content is processed based on the candidate delivery specifications, the corresponding delivery sub-content is obtained from the initial delivery content based on each candidate delivery element included in the candidate delivery specifications, so that the delivery sub-content is processed according to the candidate element attribute corresponding to each candidate delivery element.

In an exemplary example, if the delivery form includes delivery elements such as a picture, a video, a text, a description, a title, etc., the corresponding initial delivery content also includes delivery sub-contents such as an initial picture, an initial video, an initial title, an initial text, an initial description, etc., and a candidate delivery specification corresponding to the delivery form includes only candidate delivery elements such as a video, a picture, a title, etc., and when the initial delivery content is processed based on the candidate delivery specification, the initial picture, the initial video, and the initial title are acquired from the initial delivery content based on the candidate delivery elements, without acquiring all the initial delivery content.

And step 503, processing the delivery sub-content based on the attribute of the candidate element corresponding to the candidate delivery element to obtain the candidate delivery sub-content.

Because the element attribute in the throwing form is obtained after the element attribute contained in the multiple throwing specifications is taken and operated, taking the picture size as an example, selecting a larger value of the picture size in the multiple throwing specifications as the element attribute corresponding to the picture in the throwing form, that is, the candidate element attribute corresponding to a certain candidate throwing element in the candidate throwing specification is different from the element attribute in the throwing form, in a possible implementation mode, after the throwing sub-content corresponding to each candidate throwing element is obtained, the candidate element attribute corresponding to the candidate throwing element and the attribute corresponding to the throwing sub-content are also required to be compared, and if the candidate element attribute and the attribute corresponding to the throwing sub-content are the same, the throwing sub-content can be directly determined as the candidate throwing sub-content corresponding to the candidate throwing element; if the two elements have differences, the sub-content is processed based on the attribute of the candidate element, so that the sub-content can meet the attribute requirement corresponding to the candidate element, and the sub-content corresponding to the candidate element is obtained.

Taking the advertisement as an example, the advertisement content may include pictures, videos or texts, and different advertisement elements correspond to different element attributes, so that when the initial advertisement content is processed based on the candidate advertisement specification, different processing modes need to be selected for different candidate advertisement elements.

In an exemplary example, taking the candidate delivery element included in the candidate delivery specification as a picture and the delivery sub-content as an initial picture as an example, the process of processing the delivery sub-content based on the candidate element attribute may include the following steps:

1. and carrying out compression processing on the initial picture based on the picture size to obtain a candidate picture.

If the candidate delivery element is a picture, the candidate element attribute corresponding to the picture may include at least one of a size of the picture, a resolution of the picture, and a format of the picture. The picture size refers to how much of the storage space is occupied by the picture file, for example, the picture size is 200KB, i.e., the picture file occupies 200KB of the storage space; the expression of the picture resolution is "horizontal pixel number×vertical pixel number", which may also be referred to as an image size (which may represent the length and width of an image); the picture formats, i.e., the storage formats of image files, are typically a group of joint image experts (Joint Photographic Experts Group, JPEG), a tagged image file format (Tag Image File Format, TIFF), an image file storage format (Portable Network Graphic Format, PNG), an image interchange format (Graphics Interchange Format, GIF), and the like.

In an exemplary example, in the candidate delivery specification, the element attribute corresponding to the picture may be expressed as < image (picture), 640×360, 200KB >, where 640×360 represents the picture resolution and 200KB represents the picture size.

In a possible implementation manner, taking a candidate element attribute as an example of a picture size, when the picture is processed based on the candidate element attribute, firstly acquiring an initial picture size corresponding to an initial picture, and if the initial picture size is consistent with a picture size required by the candidate element attribute, directly determining the initial picture as a candidate picture; otherwise, if the size of the initial picture is larger than the required picture size of the candidate element attribute, the initial picture is required to be compressed, and the picture size corresponding to the initial picture is reduced, so that the size of the candidate picture obtained after the processing is consistent with the required picture size.

In an exemplary example, if the initial picture size is 300KB, the picture size required by the candidate element attribute is 200KB, and the initial picture is compressed to 200KB to obtain the candidate picture.

2. And carrying out resolution adjustment operation on the initial picture based on the picture resolution to obtain a candidate picture.

In a possible implementation manner, taking a candidate element attribute as an example of a picture resolution, when a picture is processed based on the candidate element attribute, firstly acquiring an initial picture resolution corresponding to an initial picture, and if the initial picture resolution is consistent with a picture resolution required by the candidate element attribute, directly determining the initial picture as a candidate picture; otherwise, if the resolution of the initial picture is greater than the picture resolution required by the candidate element attribute, the resolution adjustment operation is required to be performed on the initial picture, for example, the number of horizontal pixels and the number of vertical pixels corresponding to the picture are respectively reduced, so as to reduce the picture resolution corresponding to the initial picture, and the picture resolution of the candidate picture obtained after the processing is consistent with the required picture resolution.

Optionally, when adjusting the resolution of the picture, the number of horizontal pixels and the number of vertical pixels need to be scaled down.

In an exemplary example, if the resolution of the initial picture is 1028×720, the resolution of the picture required by the candidate element attribute is 960×540, and the resolution of the initial picture is correspondingly reduced to 960×540, so as to obtain the candidate picture.

3. And carrying out format conversion on the initial picture based on the picture format to obtain a candidate picture.

In a possible implementation manner, taking a candidate element attribute as an example of a picture format, when a picture is processed based on the candidate element attribute, an initial picture format corresponding to an initial picture is obtained first, and if the initial picture format is consistent with a picture format required by the candidate element attribute, the initial picture is directly determined to be a candidate picture; otherwise, if the initial picture format is inconsistent with the picture format required by the candidate element attribute, the format conversion operation is required to be performed on the initial picture, and the initial picture format is converted into the picture format required by the candidate element attribute.

In an exemplary example, if the initial picture format is JPEG, the picture format required by the candidate element attribute is PNG, and the picture in JPEG format can be directly converted into the picture in PNG format by the picture format conversion tool.

In another exemplary example, taking the candidate delivery element included in the candidate delivery specification as a video and the delivery sub-content as an initial video as an example, the process of processing the delivery sub-content based on the candidate element attribute may include the steps of:

1. and compressing the initial video based on the video size to obtain candidate videos.

If the candidate delivery element is a video, the candidate element attribute corresponding to the video may include at least one of a video size, a video resolution, a video duration range, and a video format. The video size is that the video file occupies more or less of the storage space, for example, the video size is 500MB, that is, the video file occupies 500MB of the storage space; the video resolution is similar to the picture resolution, and can be expressed by 'horizontal pixel number x vertical pixel number'; the video duration range indicates the total duration of the video; video formats essentially refer to video coding schemes, common video formats include: audio video staggering formats (Audio Video Interleaved, AVI), advanced streaming formats (Advanced Streaming Format, ASF), moving picture experts group (Moving Picture Experts Group, MPEG), and the like.

In a possible implementation manner, taking a candidate element attribute as an example of a video size, when an initial video is processed based on the candidate element attribute, firstly acquiring the initial video size corresponding to the initial video, and if the initial video size is consistent with the video size required by the candidate element attribute, directly determining the initial video as a candidate video; otherwise, if the size of the initial video is inconsistent with the video size required by the attribute of the candidate element, compression processing is needed for the initial video, so that the video size corresponding to the processed candidate video can meet the required video size.

In an exemplary example, if the initial video size is 500M and the video size required by the candidate element attribute is 200M, the candidate video is obtained by compressing the initial video, and the video size corresponding to the candidate video may be less than or equal to 200M.

2. And transcoding the initial video based on the video format to obtain candidate videos.

In a possible implementation manner, taking a candidate element attribute as an example of a video format, when an initial video is processed based on the candidate element attribute, firstly acquiring an initial video format corresponding to the initial video, and if the initial video format is consistent with a video format required by the candidate element attribute, directly determining the initial video as a candidate video; otherwise, if the initial video format is inconsistent with the video format required by the candidate element attribute, transcoding processing is needed to be performed on the initial video, and the initial video format is converted into the video format required by the candidate element attribute.

The video is transcoded to indicate that the compressed and encoded video code stream is converted into another video code stream, and transcoding is essentially a process of decoding and then encoding, so that the video coding standards corresponding to the video before and after transcoding can be different, and the format of the initial video can be changed.

In an exemplary embodiment, if the original video format is AVI, the candidate element attribute requires a video format that is MPEG, and the original video in AVI format is converted into a candidate video in MPEG format by decoding the original video first and then re-encoding the original video according to the MPEG encoding standard.

3. And performing resolution adjustment operation on the initial video based on the video resolution to obtain candidate videos.

In a possible implementation manner, taking a candidate element attribute as a video resolution as an example, when an initial video is processed based on the candidate element attribute, firstly acquiring the initial video resolution corresponding to the initial video, and if the initial video resolution is consistent with the video resolution required by the candidate element attribute, directly determining the initial video as a candidate video; otherwise, if the resolution of the initial video is greater than the video resolution required by the candidate element attribute, the resolution adjustment operation is required to be performed on the initial video, so that the video resolution corresponding to the processed candidate video can meet the required video resolution.

In an exemplary example, if the resolution of the initial video is 1028×720, the resolution of the video required by the candidate element attribute is 960×540, and the resolution of the initial video is correspondingly reduced to 960×540, so as to obtain the candidate video.

4. And determining the initial video as a candidate video in response to the video duration corresponding to the initial video being within the video duration range.

Because the video playing time lengths required by different content display positions are different, the display forms are obtained after the video time lengths corresponding to different candidate display specifications are taken and combined, for example, the display forms correspond to 3 candidate display specifications, the video time length corresponding to the candidate display specification A is 5-60 s, the video time length corresponding to the candidate display specification B is 3-30 s, the video time length corresponding to the candidate display specification C is 5-40 s, the video time length corresponding to the display forms is 3-60 s after the video time length corresponding to the display forms are taken and combined, at the moment, if an advertiser uploads a 40s video according to the video time length in the display forms, when the initial video is processed based on the video time length range in the candidate display specification, the corresponding initial video cannot be displayed to the content display position corresponding to the candidate display specification B due to the fact that the 40s video time length exceeds the video time length requirement corresponding to the candidate display specification B, and the 40s video time length can be displayed to the content display position corresponding to the candidate display specification A and the candidate display specification C; therefore, in one possible implementation manner, when the initial video is processed according to the video duration, it is required to determine whether the video duration corresponding to the initial video is within the video duration range required by each candidate delivery specification, if so, the initial video can be directly determined as the candidate video, otherwise, the initial video does not meet the candidate delivery specification requirement.

Optionally, if the candidate delivery element is a text, the element attribute corresponding to the text is a text word number, after the initial text corresponding to the candidate delivery element is obtained, the initial text word number corresponding to the initial text can be obtained, if the initial text word number is within the word number range required by the candidate element attribute, the initial text is determined to be the candidate text, otherwise, the initial text does not meet the requirement of the candidate delivery specification.

In step 504, candidate delivery content is generated based on each candidate delivery sub-content.

In one possible implementation manner, after determining the delivery sub-content corresponding to each candidate delivery element in the candidate delivery specification, processing the delivery sub-content based on the candidate element property corresponding to each candidate delivery element to obtain the candidate delivery sub-content corresponding to each candidate delivery element, thereby synthesizing each candidate delivery sub-content to generate the candidate delivery content conforming to the candidate delivery specification.

As shown in fig. 6, a schematic diagram of a process for determining candidate delivery content according to an exemplary embodiment of the present application is shown. First, the advertiser selects a traffic scope and a standardized creative form (impression form) in the impression client, wherein the traffic scope indicates which platforms the advertiser selects for ad spots (content display spots); the system configures the specification requirement (putting specification: element and limitation) of the advertisement position corresponding to each advertisement position in advance; after receiving the flow range, the standardized creative form and creative data (initial delivery content) conforming to the standardized creative form, the server obtains the specification (specification of candidate delivery content) of candidate advertisement positions corresponding to the standardized creative form, traverses the specification requirements of each included advertisement position, extracts corresponding element data (delivery sub-content) from the creative data, performs processing such as picture cutting/compression or video transcoding compression on the element data according to the specification requirements, and further processes pictures or videos according to each advertisement position effect model so as to better conform to the preference of flow audiences, thereby obtaining candidate delivery contents corresponding to different advertisement positions, such as advertisement specification 1 and playable element data (candidate delivery content) thereof.

Step 505, in response to the content display request of the target content display position, determining target release content from the candidate release contents meeting the release specification corresponding to the target content display position, and feeding back the target release content.

In this embodiment, the content display characteristics of the content display position, that is, the delivery specification, are uniformly expressed by the delivery elements and the element attributes corresponding to the delivery elements, so that when the initial delivery content is processed based on the candidate delivery specification, the delivery sub-content can be acquired based on the candidate delivery elements first, and then the delivery sub-content is processed based on the element attributes corresponding to the candidate delivery elements, thereby obtaining the candidate delivery content conforming to the candidate delivery specification.

In one possible application scenario, in order to facilitate finding out target delivery content corresponding to a target content display position, the system distinguishes delivery specifications corresponding to different content display positions through specification identifiers, so that corresponding delivery content can be found out according to the specification identifiers.

On the basis of fig. 5, as shown in fig. 7, the method further comprises steps 701 to 703.

And 701, storing the candidate delivery content and the candidate specification identifications in an associated mode, wherein different candidate delivery specifications correspond to different candidate specification identifications.

In one possible implementation manner, after the delivery server acquires the initial delivery content and the delivery form uploaded by the advertiser, the initial delivery content is processed based on a plurality of candidate delivery specifications corresponding to the initial delivery form, so that candidate delivery contents meeting different delivery specifications are obtained, in order to facilitate different content display positions to request the delivery contents meeting the delivery specifications of the server, specification identifiers can be created for different delivery specifications, and the specification identifiers and the delivery contents meeting the delivery specifications are stored in an associated mode, so that corresponding delivery contents can be searched based on the specification identifiers. Illustratively, after generating the candidate delivery content based on the initial delivery content and the candidate delivery metrics, the candidate delivery content may be stored in association with the candidate metrics identification.

The candidate specification identifier may be a number, a nonsensical number, or the like, for example, the candidate specification identifier may be 0018 or 0101, and the candidate specification identifier only has a function of distinguishing different candidate delivery specifications.

Optionally, if the delivery server does not have the delivery specification corresponding to the created candidate specification identifier matched with the candidate delivery specification, creating a new candidate specification identifier for the candidate delivery specification, and associating the candidate specification identifier with the candidate delivery content; if the created candidate specification identifier exists in the delivery server, the delivery specification corresponding to the created candidate specification identifier is matched with the candidate delivery specification, and the candidate delivery content is directly associated with the candidate specification identifier for storage.

Alternatively, the candidate specification identification and the candidate impression content may be stored in association in an impression content database.

Step 702, in response to a content display request of a target content display position, obtaining a target specification identifier contained in the content display request, where the target specification identifier is an identifier of a target content display position corresponding to a target delivery specification.

When the system configures the target content display position, a corresponding target specification identifier is created according to the corresponding target specification, and because the target specification identifier and the candidate specification identifier both indicate the delivery specification, in a possible implementation manner, when the target content display position sends a content display request to the delivery server, the target specification identifier corresponding to the target content display position can be carried, so that the subsequent delivery server can search the corresponding target delivery content based on the target specification identifier.

In step 703, in response to the candidate specification identifier matching the target specification identifier, determining the target delivery content from the candidate delivery contents corresponding to the candidate specification identifier.

In one possible implementation manner, after the delivery server obtains the target specification identifier corresponding to the target content display position, the delivery content database may be searched based on the target specification identifier, if a candidate specification identifier matched with the target specification identifier is found, based on a relationship between the candidate specification identifier and the candidate delivery content, the target delivery content may be determined from the candidate delivery content corresponding to the candidate specification identifier, so as to feed back to the target content display position for display.

Because the candidate specification identifier may correspond to a plurality of candidate delivery contents meeting the candidate delivery specification at the same time, and the target content display position may only display a single target delivery content at the same time, it is necessary to screen the target delivery content currently used for delivery from the plurality of candidate delivery contents meeting the delivery specification. Correspondingly, the process of determining the targeted delivery content may include the steps of:

1. and responding to the candidate specification identification to correspond to at least two candidate delivery contents, determining the delivery priority corresponding to the candidate delivery contents, wherein the delivery priority is determined by at least one of a historical content play log corresponding to the target content display position and a user portrait corresponding to the request sender of the content display request.

In a possible implementation manner, the delivery server may obtain a historical content play log corresponding to the target content display position, for example, a click rate, a browsing duration, and the like of the user on different historical delivery contents, and according to a preference of the user indicated by the historical content play log on the delivery contents, that is, the higher the click rate, the more the user tends to watch the type of delivery contents, the longer the browsing duration, and the more the user tends to watch the type of delivery contents, so that a delivery priority corresponding to each candidate delivery content is determined according to the preference, the higher the delivery priority corresponding to the type of delivery contents with the higher click rate, or the higher the delivery priority corresponding to the type of delivery contents with the longer viewing duration.

Optionally, the delivery priority of different candidate delivered contents may be determined according to the user portrait corresponding to the request sender of the content display request, where the user portrait may reflect the requirement of the user on delivering the content, in a possible implementation manner, after the delivery server receives the content display request sent by the terminal, the user portrait corresponding to the terminal may be obtained, so that the delivery priority of different candidate delivered contents is determined according to the user portrait, and the higher the delivery priority of the candidate delivered contents with higher similarity to the delivered contents indicated by the user portrait is, otherwise, the lower the delivery priority is.

In one possible implementation, after the delivery server determines a plurality of candidate delivery contents meeting the delivery specification corresponding to the target content presentation bit, the delivery priority of the different candidate delivery contents may be determined according to at least one of the audience image (i.e., the user portrait of the sender of the request) and the historical content play log.

Optionally, a delivery priority determining model may be set in the delivery server, and user images and/or historical content play logs and candidate delivery contents are input into the model, so that delivery priorities corresponding to different candidate delivery contents may be output.

2. And determining the candidate delivery content corresponding to the highest delivery priority as target delivery content.

In order to improve the exposure and the competitiveness of the content display position, the target content display position selects the candidate content which meets the requirements of the user as the target content, in one possible implementation mode, the candidate content corresponding to the highest content priority is determined as the target content, and the target content is fed back to the terminal where the target content display position is located, so that the target content display position is displayed.

In an exemplary example, if there are 3 candidate delivery contents, the relationship of the delivery priorities is: and feeding back the candidate delivery content B as target delivery content to the target content display position based on the relation of the delivery priority.

In this embodiment, specification identifiers are created for different delivery specifications, so that after candidate delivery contents corresponding to the candidate delivery specifications are obtained, the candidate delivery contents can be conveniently managed based on the associated storage of the candidate delivery contents and the candidate delivery specification identifiers corresponding to the candidate delivery specifications, and meanwhile, the specification identifiers corresponding to the delivery specifications of the content display positions are configured, so that when the delivery contents are distributed for the content display positions, the corresponding target delivery contents can be selected based on the relation between the target specification identifiers and the candidate specification identifiers, and the efficiency of delivering the contents for the target content display positions is improved; in addition, when the target content display position currently corresponds to a plurality of candidate release contents, the target release contents can be selected based on audience images and historical content play logs, so that the selected target release contents can meet the requirements of users, the exposure of the target release contents is improved, and the competitiveness of the target content display position is improved.

In one possible application scenario, in order to improve coverage of all content display positions in a platform or a system, a small number of delivery forms covering all content display positions are obtained by analyzing and summarizing delivery specifications of all content display positions included in the platform, and in the following embodiments, how to analyze and determine a procedure of delivery forms is described with emphasis.

Referring to fig. 8, a flowchart of a content delivery method according to another exemplary embodiment of the present application is shown, where the embodiment of the present application is described by taking the application of the method to the delivery server shown in fig. 3 as an example, and the method includes:

step 801, obtaining a delivery specification corresponding to each content display position.

In one possible implementation manner, the delivery specifications corresponding to the content display positions of the full platform are obtained so as to analyze the delivery specifications, and classification analysis is performed on the delivery specifications, so that the delivery forms corresponding to the delivery specifications of different categories are obtained.

In order to facilitate the subsequent cluster analysis on the delivery specifications, the delivery element and the element attribute may be adopted to uniformly express the delivery specification corresponding to each content display position, which is schematically represented as: < image,640 x 360, 200KB > < title, 1-14 words >, wherein < image,640 x 360, 200KB > indicates that the content display bit can display a picture with a resolution of 640 x 360 and a picture size of 200KB, and the content display bit can also display a title containing a maximum number of words of 14 words.

Step 802, clustering the delivery specifications to obtain at least one delivery specification set, wherein the similarity between the delivery specifications in the same delivery specification set is higher than the similarity between the delivery specifications in different delivery specification sets.

In order to reduce the number of the delivery forms as much as possible, in one possible implementation manner, the delivery specifications are subjected to cluster analysis so as to be divided into different categories, and a plurality of delivery specification sets are obtained, wherein the similarity between the delivery specifications in the same delivery specification set is higher than the similarity between the delivery specifications in different delivery specification sets.

Since the delivery specification is composed of the delivery elements and the element attributes, when the delivery specification is subjected to cluster analysis, the similarity of the delivery elements and the similarity between the element attributes in the delivery specification need to be analyzed. In one illustrative example, step 802 may include step 802A and step 802B, as shown in fig. 9, on the basis of fig. 8.

Step 802A, clustering the delivery specifications based on the delivery element categories in the delivery specifications to obtain category sets, wherein the same category set corresponds to the same delivery element category.

In one possible implementation, when the delivery specifications are clustered based on the delivery elements, the delivery specifications may be clustered based on the delivery element categories in the delivery specifications, i.e. the delivery specifications containing the same delivery element category are divided into the same category set. The drop element category may include a picture category, a video category, and other categories, and the embodiment of the present application does not limit the drop element category.

The developer obtains the throwing specification by analyzing the characteristics of the content displayed by different content display positions, wherein the throwing specification can be divided into at least three categories, namely a picture category, a video category and other categories, namely a throwing element category comprises a picture category, a video category and other categories, and when the throwing specification is clustered based on the throwing element category, the throwing elements contained in each throwing specification can be traversed at first, the throwing specification containing the picture elements can be divided into the same category set, the throwing specification containing the video elements is divided into the same category set, and the throwing specification not containing the picture and not containing the video is divided into other category sets.

Step 802B, clustering the delivery specifications in the same class set based on the delivery element attribute in the delivery specifications to obtain a delivery specification set.

In one possible implementation manner, after the delivery server divides at least one category set, because the element attributes corresponding to the same delivery element in the category set have differences, the delivery specifications in the same category set can be clustered based on the delivery element attributes in the delivery specifications, so as to obtain the delivery specification set.

The drop element attribute may be an element attribute corresponding to a drop element category, for example, if the drop element category is a picture category, the drop element attribute is a picture resolution corresponding to a picture, and if the drop element category is a video category, the drop element attribute is a video resolution corresponding to a video.

When the throwing specification is clustered based on the throwing element attribute, taking the throwing element attribute as an example of picture resolution and video resolution, and the expression form of the resolution is 'horizontal pixel value multiplied by vertical pixel value', correspondingly, taking the ratio between the horizontal pixel value and the vertical pixel value as a clustering basis, namely the ratio between the horizontal pixel value and the vertical pixel value in the same throwing specification set is the same.

In one illustrative example, if the delivery specification a is: < image,640 x 360, 200KB > < title,1-14 words >, put specification B is: < image,960×540, 300KB > < title,1-16 words > < desc (description), 1-30 words >, since the delivery specification a and the delivery specification B both contain the same delivery category (picture), and the corresponding delivery element attributes (picture resolution) of the picture are similar, i.e. the ratio of 640×360 and 960×540 is 1.7, the delivery specification a and the delivery specification B are divided into the same delivery specification set.

As shown in fig. 10, a schematic diagram of a process for clustering delivery specifications according to an exemplary embodiment of the present application is shown. The process includes ad spot demand feature (unified expression), preliminary categorization by picture/video/other, further categorization: classifying the similar picture/video size proportion and restricting and merging elements and elements required by the advertisement space to obtain four processes of standardized creative forms, wherein 7 delivery specifications are obtained in the process of the advertisement space requirement characteristics (unified expression), and the four procedures are as follows: position 1requirement (ad slot 1 requirement): < image,640×360, 200KB > < title,1-14 words >; position2requirement: < image,960×540, 300KB > < title,1-16 words > < desc,1-30 words >; position3requirement: < image,1080×1920, 300KB > < title,1-14 words >; position 4requirement: < image,1080×1920, 300KB > < title,1-14 words > < desc,1-30 words >; position 5requirement: < video,1280× 720,5 to 60s > < image,1280×720, 300KB >; position 6requirement: < video,1280× 720,5 to 60s > < image,1280×720, 300KB > < title,1-14 words >; position7requirement: < title,1-16 words > < button text, 1-4 words >; the above-mentioned delivery specifications are primarily classified according to pictures/videos/others to obtain picture classes (including Position 1, position2, position3 and Position 4), video classes (including Position 5 and Position 6) and other classes (including Position 7); further classifying according to the picture size/video size proportion, and obtaining a first picture class (comprising Position 1 and Position 2), a second picture class (comprising Position3 and Position 4), a video class (comprising Position 5 and Position 6) and other classes (comprising Position 7).

Step 803, based on the delivery specifications in the same delivery specification set, a delivery form corresponding to the delivery specification set is generated.

In one possible implementation manner, the delivery server clusters each delivery specification to obtain a plurality of delivery specification sets, and correspondingly can take and operate the delivery specifications in the same delivery specification set, so as to generate a delivery form corresponding to the delivery specification set.

Since the delivery form is also determined by the delivery elements and the element attributes, when the delivery form corresponding to the delivery specification set is generated, the delivery elements in the delivery form need to be determined based on the delivery elements corresponding to the delivery specification set, and the element attributes in the delivery form need to be determined based on the element attributes corresponding to the delivery specification set. In an illustrative example, step 803 may include step 803A and step 803B, as shown in fig. 9, on the basis of fig. 8.

In step 803A, all the delivery elements included in the delivery specification set are determined to be delivery elements in the delivery form.

Since the drop form needs to be able to be generalized to all drop specifications, when determining drop elements in the drop form, it is necessary to traverse all drop elements in the drop specification set and add all drop elements to the drop form.

In one illustrative example, if the delivery specifications a to C are included in the delivery specification set, the delivery elements included in the delivery specification a are: pictures, videos, descriptions, titles; the delivery elements contained in the delivery specification B are as follows: pictures, videos; the delivery elements contained in the delivery specification C are: taking and operating all the throwing elements contained in the throwing specification set by using the pictures, the videos and the titles, so that the throwing elements contained in the throwing form can be obtained as follows: picture, video, description, title.

Step 803B, the element attributes corresponding to the elements in the delivery specification set are taken and operated, and the element attributes corresponding to the elements in the delivery form are generated.

In a possible implementation manner, when determining the element attribute corresponding to each throwing element in the throwing form, the element attribute corresponding to each throwing element in the throwing specification set needs to be taken and operated, so that the element attribute in the throwing form can summarize the element attributes corresponding to different throwing specifications in the throwing specification set.

Because the element attributes corresponding to different throwing elements are different, after the element attributes are taken and operated, the different throwing elements also need to be processed respectively, the throwing elements can comprise pictures, videos, texts and others, and the taking and combining process of the different throwing elements can comprise the following steps:

1. In response to the drop element being a picture, determining a maximum value of the picture resolution as the picture resolution in the drop form; determining the maximum value of the picture size as the picture size in the put form; and determining the union of the picture formats as the picture formats in the put form.

In a possible implementation manner, if the drop element is a picture, the element attributes corresponding to the picture include a picture resolution, a picture size and a picture format, and correspondingly, in order that the element attributes in the drop form can summarize each element attribute included in the drop specification set, the maximum value of the picture resolution is correspondingly determined as the picture resolution in the drop form, the maximum value of the picture size is determined as the picture size in the drop form, and the union of the picture formats is determined as the picture format in the drop form.

In an exemplary example, if the delivery specification set includes delivery specifications a to delivery specification C, the picture attribute in the delivery specification a is (200 kb,640×360, PNG), the picture attribute in the delivery specification B is (300 kb,960×540, jpg), the picture attribute corresponding to the picture in the delivery specification C is (200 kb,640×360, GIF), and the picture attribute corresponding to the delivery specification set in the delivery form is (300 kb,960×540, jpg/PNG/GIF).

2. In response to the drop element being a video, determining a maximum value of video resolution as the video resolution in the drop form; determining a maximum value of the video size as the video size in the put form; determining the longest range of the video duration as the range of the video duration in the release form; the union of video formats is determined as the video format in the put form.

In a possible implementation manner, if the put element is a video, the corresponding element attribute of the video includes a video resolution, a video size, a video format and a video duration, and correspondingly, in order to enable the element attribute in the put form to summarize each element attribute contained in the put specification set, the maximum value of the video resolution is correspondingly determined as the video resolution in the put form; determining a maximum value of the video size as the video size in the put form; determining the longest range of the video duration as the range of the video duration in the release form; the union of video formats is determined as the video format in the put form.

In one illustrative example, if the drop specification set includes drop specifications a to drop specification C, the video attribute in the drop specification a is (100 mb,1280×720, avi,5 to 60), the video attribute in the drop specification B is (200 mb,960×540, ASF,3 to 40), the video attribute in the drop specification C is (400 mb,1280×720, MPEG,3 to 60), and the video attribute in the corresponding drop specification set corresponds to the drop format is (400 mb,1280×720, avi/ASF/MPEG).

3. In response to the drop element being text, a maximum value of the number of text words is determined as the number of text words in the drop form.

In a possible implementation manner, if the drop element is text, the element attribute corresponding to the text includes a text word number, and correspondingly, in order that the element attribute in the drop form may summarize each element attribute included in the drop specification set, the maximum value of the text word number is determined as the text word number in the drop form.

In an exemplary example, if the delivery specification set includes delivery specifications a to delivery specification C, the text attribute in the delivery specification a is (1-16 words), the text attribute in the delivery specification B is (1-10 words), the text attribute in the delivery specification C is (1-14 words), and the video attribute in the corresponding delivery format of the delivery specification set is (1-16 words).

In summary, the delivery form corresponding to the delivery specification set is generated by analyzing the delivery element types and the delivery element attributes of different delivery specifications in the same delivery specification set.

As shown in fig. 10, for the obtained first picture class (including Position 1 and Position 2), second picture class (including Position 3 and Position 4), video class (including Position 5 and Position 6), and other class (including Position 7), the corresponding delivery specifications of different categories are analyzed, so that the corresponding delivery forms of different categories can be obtained respectively: template 1 (delivery form 1): < image,1280×720, 300KB > < title,1-16 words > < desc,1-30 words >; template 2: < image,1080×1920, 300KB > < title,1-14 words > < desc,1-30 words >; template 3: < video,1280× 720,5 to 60s > < image,1280×720, 300KB > < title,1-14 words >; template 4: < title,1-16 words > < button text,1-4 words >.

Step 804, receiving a content delivery request, where the content delivery request includes a delivery form and an initial delivery content, the initial delivery content conforms to the delivery form, and the delivery form corresponds to at least two candidate delivery specifications, where different delivery specifications correspond to different content display positions.

And step 805, processing the initial delivery content based on the candidate delivery specification to obtain candidate delivery content conforming to the candidate delivery specification.

Step 806, in response to the content display request of the target content display position, determining target release content from the candidate release contents meeting the release specification corresponding to the target content display position, and feeding back the target release content.

The implementation manners of steps 804 to 806 may refer to the above embodiments, which are not described herein.

In this embodiment, the delivery specifications corresponding to each content display position are analyzed, so that the delivery specifications are divided into different delivery specification sets, corresponding delivery forms can be generated based on the different delivery specification sets, different delivery specifications of different flows are unified, and the content characteristics of the full-platform content display position can be represented in fewer delivery forms.

In one illustrative example, as shown in FIG. 11, a flow chart of generating a delivery form is shown in an exemplary embodiment of the present application.

Step 1101, initializing a standardized creative form to be null.

The standardized creative form is the delivery form shown in the embodiment.

Step 1102, whether traversing the creative specification corresponding to the advertisement slots of the same category is finished.

The same advertisement position is the same delivery specification set, the creative specification is the delivery specification contained in the delivery specification set, and the delivery forms corresponding to the delivery specification set are obtained through analysis and induction by traversing each delivery specification contained in the same delivery specification set.

If the traversal of the same delivery specification is finished, the delivery form is determined to be completed, otherwise, step 1103 is entered, and the delivery specification in the delivery specification set is continuously traversed.

Step 1103, whether traversing the elements of the ad spot requirements ends.

If the delivering element is traversed, step 1102 is entered, otherwise step 1104 is entered, and the delivering element in the delivering specification set is traversed continuously.

Step 1104, whether the element is present in the standardized creative form.

If the drop element is already in the standardized creative form, then step 1106 is entered to determine the element attribute corresponding to the drop element; if the drop element does not appear in the current standardized creative form, then step 1105 is entered where both the drop element and the element attribute are added to the current standardized creative form.

Step 1105, add the element and its restrictions to the standardized creative form.

Wherein the restriction is the element attribute corresponding to the element.

Step 1106, whether the element is a picture element.

And respectively determining the element attribute according to the element category. If the element is a picture element, step 1109 is entered, otherwise step 1107 is entered, and it is determined whether the element is a video element.

Step 1107, whether the element is a video element.

If the element is a video element, step 1111 is entered, otherwise step 1108 is entered to determine if the element is a text element.

Step 1108, whether the element is a text element.

If the element is a text element, step 1113 is entered to determine the element attribute corresponding to the text element, otherwise step 1114 is entered to directly add the element to the standard creative form.

In step 1109, a larger value of the allowable picture size and dimension is taken as the standardized creative element requirement than the standardized creative element requirement.

If the element is a picture element, comparing the relation between the picture size and the picture size corresponding to the picture element and the current picture attribute corresponding to the picture element in the current standardized creative form, if the picture size is larger than the current picture attribute, updating the current standard creative form by adopting the picture size, and if the picture size is larger than the current picture attribute, updating the current standard creative form.

Step 1110, add the format allowed by the picture element to the standardized creative element requirements.

And acquiring a current picture format in the current standard creative form, and adding the picture format into the standard creative form if the picture format corresponding to the picture element is different from the current picture format.

Step 1111, taking a larger value of the allowable video file size and duration as the standardized creative element requirement, as compared to the standardized creative element requirement.

Step 1112 adds the format allowed by the video element to the standardized creative element requirements.

Step 1113, a larger value of the allowed number of words is taken as the standardized creative element requirement than the standardized creative element requirement.

Step 1114, place the ad spot specification into other category queues.

Referring to fig. 12, a schematic diagram of a complete content delivery process according to an exemplary embodiment of the present application is shown. The application scene comprises a delivery end 1201, a creative form management center 1202, an advertisement creative library 1203, a play strategy control center 1204, an advertisement space management center 1205, a creative specification play library 1206 and an advertisement space play 1207, wherein the delivery end 1201 is a terminal held by an advertiser and is used for uploading initial content; creative form management center 1202 is used to manage standardized creative forms (impression forms); the advertisement creative library 1203 is used for storing initial delivery contents uploaded by the delivery end 1201; the play policy control center 1204 is configured to generate a plurality of candidate delivery contents that conform to the candidate delivery specification based on the initial delivery content and the candidate delivery specification; the advertisement space management center 1205 is used for managing each advertisement space, and can provide advertisement space characteristics for other servers; the creative specification play library 1206 is used to store playable creative specifications (i.e., candidate delivery content), and the ad spot play 1207 is a terminal held by the user for playing the delivery content.

Three parts are included in the overall content delivery process, the first part being a standardized creative form: the creative form management center 1202 obtains ad spot features (delivery specifications) corresponding to each ad spot from the ad spot management center 1205, and extracts summarized ad spot features (cluster analysis) to obtain a standardized creative form (delivery form) for delivery.

The second part is the process of content delivery for advertisers: the delivering end 1201 acquires a deliverable standardized creative form from the creative form management center 1202 and exposes the standardized creative form to an advertiser, so that the advertiser can select a proper standardized creative form, upload initial delivering contents conforming to the standardized creative form, send the initial delivering contents to the advertising creative library 1203, and the advertising creative library 1203 processes the initial delivering contents through the asynchronous triggering strategy control center 1204; firstly, the policy playing control center 1204 obtains the advertisement space characteristics (candidate playing specifications) corresponding to the selected standardized creative form from the advertisement space management center 1205, so as to process the initial playing content based on the advertisement space characteristics, calculate N creative specifications (candidate playing contents) suitable for playing, and store the candidate playing contents in a creative specification playing library 1206.

The third part is the process of advertisement as request creative specification: the ad spot playing 1207 requests a playable creative specification from the playing policy control center 1204, the playing policy control center 1204 obtains the ad spot feature (target delivery specification) corresponding to the ad spot from the ad spot management center 1205, obtains candidate creative specifications meeting the delivery specification from the creative specification playing library 1206 based on the target delivery specification, calculates and filters out suitable creative specifications if a plurality of candidate creative specifications are included, and feeds back to the ad spot playing 1207.

Referring to fig. 13, a block diagram illustrating a structure of a content delivery apparatus according to an exemplary embodiment of the present application is shown. The content delivery apparatus may be implemented as part or all of a server, and may include:

a receiving module 1301, configured to receive a content delivery request, where the content delivery request includes a delivery form and an initial delivery content, the initial delivery content conforms to the delivery form, and the delivery form corresponds to at least two candidate delivery specifications, where different delivery specifications correspond to different content display positions;

a processing module 1302, configured to process the initial delivery content based on the candidate delivery specification, to obtain candidate delivery content that meets the candidate delivery specification;

The determining module 1303 is configured to determine, in response to a content display request of a target content display position, a target content from among candidate content to be delivered that meets a delivery specification corresponding to the target content display position, and perform feedback.

Optionally, the candidate delivery specification includes a candidate delivery element and a candidate element attribute corresponding to the candidate delivery element;

the processing module 1302 includes:

the first acquisition unit is used for acquiring the delivery sub-content matched with the candidate delivery element in the initial delivery content;

the processing unit is used for processing the delivery sub-content based on the candidate element attribute corresponding to the candidate delivery element to obtain candidate delivery sub-content;

and the first generation unit is used for generating the candidate delivery contents based on the candidate delivery sub-contents.

Optionally, the candidate release element is a picture, the release sub-content is an initial picture, and the candidate element attribute includes at least one of a picture size, a picture resolution and a picture format;

the processing unit is further configured to:

compressing the initial picture based on the picture size to obtain a candidate picture;

Performing resolution adjustment operation on the initial picture based on the picture resolution to obtain the candidate picture;

and carrying out format conversion on the initial picture based on the picture format to obtain the candidate picture.

Optionally, the candidate delivery element is a video, the delivery sub-content is an initial video, and the candidate element attribute includes at least one of a video size, a video resolution, a video duration range and a video format;

the processing unit is further configured to:

compressing the initial video based on the video size to obtain candidate videos;

transcoding the initial video based on the video format to obtain the candidate video;

performing resolution adjustment operation on the initial video based on the video resolution to obtain the candidate video;

and determining the initial video as the candidate video in response to the video duration corresponding to the initial video being within the video duration range.

Optionally, the apparatus further includes:

the storage module is used for storing the candidate delivery content and the candidate specification identifications in an associated mode, wherein different candidate delivery specifications correspond to different candidate specification identifications;

The determining module 1303 includes:

the second obtaining unit is used for responding to the content display request of the target content display position and obtaining a target specification mark contained in the content display request, wherein the target specification mark is a mark of a target delivery specification corresponding to the target content display position;

and the first determining unit is used for determining the target delivery content from the candidate delivery content corresponding to the candidate specification identifier in response to the candidate specification identifier matched with the target specification identifier.

Optionally, the first determining unit is further configured to:

responding to the candidate specification identification corresponding to at least two candidate delivery contents, determining a delivery priority corresponding to the candidate delivery contents, wherein the delivery priority is determined by at least one of a historical content play log corresponding to the target content display position and a user portrait corresponding to a request sender of the content display request;

and determining the candidate delivery content corresponding to the highest delivery priority as the target delivery content.

Optionally, the apparatus further includes:

the acquisition module is used for acquiring the delivery specifications corresponding to the content display positions;

The clustering module is used for clustering the delivery specifications to obtain at least one delivery specification set, and the similarity between the delivery specifications in the same delivery specification set is higher than the similarity between the delivery specifications in different delivery specification sets;

the generation module is used for generating a delivery form corresponding to the delivery specification set based on the delivery specifications in the same delivery specification set.

Optionally, the clustering module includes:

the first clustering unit is used for clustering the delivery specifications based on the delivery element categories in the delivery specifications to obtain category sets, wherein the same category set corresponds to the same delivery element category;

and the second clustering unit is used for clustering the delivery specifications in the same class set based on the delivery element attribute in the delivery specifications to obtain the delivery specification set.

Optionally, the delivery element category is a picture category, and the delivery element attribute is a picture resolution;

the delivery element category is a video category, and the delivery element attribute is video resolution.

Optionally, the delivery specification is composed of a delivery element and an element attribute corresponding to the delivery element;

The generating module comprises:

a second determining unit, configured to determine all the delivery elements included in the delivery specification set as delivery elements in the delivery form;

and the second generating unit is used for taking and operating the element attributes corresponding to the release elements in the release specification set to generate the element attributes corresponding to the release elements in the release form.

Optionally, the second generating unit is further configured to:

responding to the input element as a picture, and determining the maximum value of the picture resolution as the picture resolution in the input form; determining the maximum value of the picture size as the picture size in the put form; determining the union of the picture formats as the picture format in the put form;

in response to the drop element being video, determining a maximum value of video resolution as the video resolution in the drop form; determining a maximum value of the video size as the video size in the put form; determining the longest range of the video duration as the video duration range in the release form; determining a union of video formats as the video formats in the put form;

And in response to the drop element being text, determining a maximum value of the number of text words as the number of text words in the drop form.

It should be noted that: the content delivery apparatus provided in the above embodiment is only exemplified by the division of the above functional modules, and in practical application, the above functional allocation may be performed by different functional modules according to needs, that is, the internal structure of the device is divided into different functional modules, so as to perform all or part of the functions described above. In addition, the content delivery device and the content delivery method provided in the foregoing embodiments belong to the same concept, and specific implementation processes of the content delivery device and the content delivery method are detailed in the method embodiments, which are not described herein again.

Referring to fig. 14, a block diagram of a server according to an embodiment of the present application is shown. The server may be used to implement the content delivery method performed by the delivery server in the above embodiments. Specifically, the present invention relates to a method for manufacturing a semiconductor device.

The server 1400 includes a central processing unit (Central Processing Unit, CPU) 1401, a system Memory 1404 including a random access Memory (Random Access Memory, RAM) 1402 and a Read-Only Memory (ROM) 1403, and a system bus 1405 connecting the system Memory 1104 and the central processing unit 1401. The server 1400 also includes a basic Input/Output system (I/O) 1406 that facilitates the transfer of information between various devices within the server, and a mass storage device 1407 for storing an operating system 1413, application programs 1414, and other program modules 1415.

The basic input/output system 1406 includes a display 1408 for displaying information and an input device 1409, such as a mouse, keyboard, etc., for a user to input information. Wherein the display 1408 and the input device 1409 are connected to the central processing unit 1401 via an input output controller 1410 connected to the system bus 1405. The basic input/output system 1406 may also include an input/output controller 1410 for receiving and processing input from a number of other devices, such as a keyboard, mouse, or electronic stylus. Similarly, the input output controller 1410 also provides output to a display screen, a printer, or other type of output device.

The mass storage device 1407 is connected to the central processing unit 1401 through a mass storage controller (not shown) connected to the system bus 1405. The mass storage device 1407 and its associated computer-readable storage media provide non-volatile storage for the server 1400. That is, the mass storage device 1407 may include a computer readable storage medium (not shown) such as a hard disk or a compact disk-Only (CD-ROM) drive.

The computer-readable storage medium may include computer storage media and communication media without loss of generality. Computer storage media includes volatile and nonvolatile, removable and non-removable media implemented in any method or technology for storage of information such as computer readable storage instructions, data structures, program modules or other data. Computer storage media includes RAM, ROM, erasable programmable read-Only register (Erasable Programmable Read Only Memory, EPROM), electrically erasable programmable read-Only Memory (EEPROM), flash Memory or other solid state Memory technology, CD-ROM, digital versatile disks (Digital Versatile Disc, DVD) or other optical storage, magnetic cassettes, magnetic tape, magnetic disk storage or other magnetic storage devices. Of course, those skilled in the art will recognize that the computer storage medium is not limited to the one described above. The system memory 1404 and mass storage device 1407 described above may be collectively referred to as memory.

The memory stores one or more programs configured to be executed by the one or more central processing units 1401, the one or more programs containing instructions for implementing the above-described method embodiments, and the central processing unit 1401 executing the one or more programs implementing the content delivery method provided by the above-described respective method embodiments.

According to various embodiments of the present application, the server 1400 may also operate through a network, such as the Internet, to a remote server on the network. I.e., server 1400, may be connected to the network 1412 through a network interface unit 1411 coupled to the system bus 1405, or other types of networks or remote server systems (not shown) may be coupled using the network interface unit 1411.

The memory also includes one or more programs stored in the memory, the one or more programs including steps for performing the methods provided by the embodiments of the present application, performed by the delivery server.

In an embodiment of the present application, there is further provided a computer readable storage medium having stored therein at least one instruction, at least one program, a code set, or an instruction set, where the at least one instruction, the at least one program, the code set, or the instruction set is loaded and executed by a processor to implement a content delivery method as described in the foregoing aspect.

According to one aspect of the present application, there is provided a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the computer device to perform the content delivery method provided in the various alternative implementations of the above aspects.

Other embodiments of the present application will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the application following, in general, the principles of the application and including such departures from the present disclosure as come within known or customary practice within the art to which the application pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the application being indicated by the following claims.

It is to be understood that the present application is not limited to the precise arrangements and instrumentalities shown in the drawings, which have been described above, and that various modifications and changes may be effected without departing from the scope thereof. The scope of the application is limited only by the appended claims.

Claims

1. A method of delivering content, the method comprising:

acquiring a delivery specification corresponding to each content display position;

clustering the delivery specifications to obtain at least one delivery specification set, wherein the similarity between the delivery specifications in the same delivery specification set is higher than the similarity between the delivery specifications in different delivery specification sets;

based on the delivery specifications in the same delivery specification set, generating a delivery form corresponding to the delivery specification set;

receiving a content delivery request, wherein the content delivery request comprises a delivery form and initial delivery content, the initial delivery content accords with element attributes corresponding to delivery elements in the delivery form, the delivery form corresponds to at least two candidate delivery specifications, and different delivery specifications correspond to different content display positions;

2. The method of claim 1, wherein the candidate delivery specification includes a candidate delivery element and a candidate element attribute corresponding to the candidate delivery element;

the processing the initial delivery content based on the candidate delivery specification to obtain candidate delivery content meeting the candidate delivery specification comprises the following steps:

acquiring a delivery sub-content matched with the candidate delivery element in the initial delivery content;

processing the delivery sub-content based on the attribute of the candidate element corresponding to the candidate delivery element to obtain candidate delivery sub-content;

and generating the candidate delivery contents based on each candidate delivery sub-content.

3. The method of claim 2, wherein the candidate delivery element is a picture, the delivery sub-content is an initial picture, and the candidate element attributes include at least one of a picture size, a picture resolution, and a picture format;

the processing of the delivery sub-content based on the candidate element attribute corresponding to the candidate delivery element to obtain candidate delivery sub-content includes at least one of the following:

4. The method of claim 2, wherein the candidate drop element is a video, the drop sub-content is an initial video, and the candidate element attributes include at least one of a video size, a video resolution, a video duration range, and a video format;

5. The method according to any one of claims 1 to 4, wherein after the processing the initial delivery content based on the candidate delivery specification to obtain candidate delivery content that meets the candidate delivery specification, the method further comprises:

storing the candidate delivery content and the candidate specification identifications in an associated mode, wherein different candidate delivery specifications correspond to different candidate specification identifications;

the determining, in response to a content display request of a target content display position, target content from candidate content that meets a corresponding delivery specification of the target content display position includes:

responding to the content display request of the target content display position, and acquiring a target specification identifier contained in the content display request, wherein the target specification identifier is an identifier of a target delivery specification corresponding to the target content display position;

and determining the target delivery content from the candidate delivery content corresponding to the candidate specification identification in response to the candidate specification identification matched with the target specification identification.

6. The method of claim 5, wherein the determining the target delivery content from the candidate delivery content corresponding to the candidate specification identifier comprises:

7. The method of claim 1, wherein clustering the delivery specifications to obtain at least one delivery specification set comprises:

clustering the delivery specifications based on the delivery element categories in the delivery specifications to obtain category sets, wherein the same category set corresponds to the same delivery element category;

and clustering the delivery specifications in the same class set based on the delivery element attribute in the delivery specifications to obtain the delivery specification set.

8. The method of claim 7, wherein the step of determining the position of the probe is performed,

the delivery element category is a picture category, and the delivery element attribute is picture resolution;

9. The method according to claim 1, wherein the delivery specification is composed of a delivery element and an element attribute corresponding to the delivery element;

the generating a delivery form corresponding to the delivery specification set based on the delivery specifications in the same delivery specification set comprises:

determining all the throwing elements contained in the throwing specification set as throwing elements in the throwing form;

and performing merging operation on the element attributes corresponding to the release elements in the release specification set to generate element attributes corresponding to the release elements in the release form.

10. The method of claim 9, wherein the merging the element attributes corresponding to the elements in the delivery specification set to generate the element attributes corresponding to the elements in the delivery form includes:

11. A content delivery apparatus, the apparatus comprising:

the acquisition module is used for acquiring the delivery specification corresponding to each content display position;

the generation module is used for generating a delivery form corresponding to the delivery specification set based on the delivery specifications in the same delivery specification set;

the receiving module is used for receiving a content delivery request, wherein the content delivery request comprises a delivery form and initial delivery content, the initial delivery content accords with element attributes corresponding to delivery elements in the delivery form, the delivery form corresponds to at least two candidate delivery specifications, and different delivery specifications correspond to different content display positions;

12. A server comprising a processor and a memory, wherein the memory stores at least one program, and wherein the at least one program is loaded and executed by the processor to implement the content delivery method according to any one of claims 1 to 10.

13. A computer readable storage medium, wherein at least one program is stored in the storage medium, and the at least one program is loaded and executed by a processor to implement the content delivery method according to any one of claims 1 to 10.