CN103546626A - Cellphone and method for posting advertisement in screen locking interface of cellphone - Google Patents
Cellphone and method for posting advertisement in screen locking interface of cellphone Download PDFInfo
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- CN103546626A CN103546626A CN201210256366.6A CN201210256366A CN103546626A CN 103546626 A CN103546626 A CN 103546626A CN 201210256366 A CN201210256366 A CN 201210256366A CN 103546626 A CN103546626 A CN 103546626A
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Abstract
An embodiment of the invention provides a cellphone and a method for posting an advertisement in a screen locking interface of the cellphone. More specifically, the method includes setting the screen locking interface including more than one factor which can be clicked by a user; linking the advertisement in the factors in the screen locking interface; when the user clicks the factors, linking the an advertisement page. By the method and the cellphone, the user of the cellphone can stop at the screen locking interface highest in contact frequency for some time to browse the advertisement to acquire advertisement information like product discount, so that probability that the advertisement is browsed is increased. In addition, the advertisement is implanted into the factors in the screen locking interface by means of user interaction, so that interestingness in advertisement browsing is increased.
Description
Technical field
The embodiments of the present invention relate to advertisement field, and more specifically, relate to a kind of method and mobile phone thereof of the locking screen interface releasing advertisements at mobile phone.
Background technology
The function that nowadays can realize on mobile phone is more and more, except basic dialing and receive calls, receive and dispatch the basic functions such as note, also has game function, multimedia function, function of surfing the Net and GPS navigation function etc.
From strength to strength functional along with mobile phone, is used the number of mobile phone also in explosive increase.According to statistics, having at present 2,500,000,000 mobile phones is used.Mobile phone has become one of media format being concerned by people most.Therefore, more advertiser wishes that cellphone subscriber can be as their effective audient.
Existing mobile phone advertisement, major part is based on search engine, for example the mobile phone advertisement product of Google.This product adopts the form of search and website alliance.If the keyword of user's inputted search information, the web website of being automatically correlated with is converted to wap website, and at the peer link of this wap website of remarkable position display of Search Results.
Although above-mentioned mobile phone advertisement dissemination method may obtain the concern of certain customers to advertisement, but, for more users, when website or advertiser force their browse advertisements, often may cause their dislike, especially when it is eager to obtain non-advertising message.
Therefore, for the more and more faster people of rhythm of life, how to make full use of the limited spare time of user, take easy, quick, interesting mode as user provides more likely by the advertising message of its acceptance, become the problem that mobile phone R&D worker primarily faces.
Summary of the invention
In view of the foregoing, according to an aspect of the present invention, a kind of method of the locking screen interface releasing advertisements at mobile phone is provided, comprise: set a locking screen interface, this locking screen interface can be clicked key element more than comprising one, more than one in locking screen interface clicked link advertisement in key element, when user clicks this key element, is linked to advertisement page.
According to a further aspect in the invention, described key element is article, trade company, action and/or service in locking screen interface and corresponding figure, word and/or sign.
According to a further aspect in the invention, the advertisement page being linked to is clicked corresponding commodity of key element and/or the advertisement of service.
According to a further aspect in the invention, regularly or irregularly upgrade businessman, brand and/or the ad content of the advertisement of the corresponding commodity of each key element and/or service, and/or regularly or irregularly upgrade locking screen interface.
According to a further aspect in the invention, the advertisement page Shi Ge businessman being linked to or brand are at the advertisement page of this locking screen interface developer's platform issue.
According to a further aspect in the invention, when user clicks this key element, screen release simultaneously.
According to a further aspect in the invention, also provide a kind of for the mobile phone in locking screen interface releasing advertisements, having comprised:
Screen locking module, for locking screen interface is set, this locking screen interface comprises that one above can be clicked key element, more than one, describedly can click key element medium chain and is connected to advertisement;
Module is browsed in advertisement, when having the key element of advertisement in user clicks on links, opens linked advertisement page.
According to a further aspect in the invention, described key element is article, trade company, action and/or service in locking screen interface and corresponding figure, word and/or sign.
According to a further aspect in the invention, the advertisement page being linked to is clicked corresponding commodity of key element and/or the advertisement of service.
According to a further aspect in the invention, businessman, brand and/or the ad content of the advertisement of the corresponding commodity of each key element and/or service, and/or locking screen interface is by regular or irregular renewal.
According to a further aspect in the invention, also comprise module is set, for setting businessman, brand and/or the ad content of the advertisement of upgrading the corresponding commodity of each key element and/or service, and/or upgrade opportunity and/or the frequency of locking screen interface.
According to a further aspect in the invention, the advertisement page Shi Ge businessman being linked to or brand are at the advertisement page of this locking screen interface developer's platform issue.
According to a further aspect in the invention, when user clicks this key element, screen release simultaneously.
All execution modes of the present invention utilize the locking screen interface issue user-interactive product placement of mobile phone, cellphone subscriber can be obtained such as the advertising message such as product is preferential at the highest locking screen interface time of staying browse advertisements of contact frequency, improved the viewed possibility of advertisement.Meanwhile, the mode by user interactions is implanted to advertisement in the key element in locking screen interface, has increased the interest of browse advertisements.Therefore, mobile phone of the present invention, for cellphone subscriber, can provide up-to-date advertisement information and enjoyment is provided in fact time; For advertiser, can make its advertisement more likely effectively be paid close attention to.
Accompanying drawing explanation
When read by reference to the accompanying drawings below exemplary embodiment detailed description time, these and other object, feature and advantage will become apparent, in the accompanying drawings:
Fig. 1 is according to the preferred embodiment of the invention at the flow chart of the method for the locking screen interface releasing advertisements of mobile phone;
Fig. 2 is according to the preferred embodiment of the invention for the block diagram of the mobile phone in locking screen interface releasing advertisements;
Fig. 3 is suitable for for putting into practice the schematic block diagram of the mobile phone of embodiment of the present invention.
Embodiment
Flow chart in accompanying drawing and block diagram, illustrate the device according to various embodiments of the invention, architectural framework in the cards, function and the operation of method and computer program product.In this, each square frame in flow chart or block diagram can represent a part for module, program segment or a code, and a part for described module, program segment or code comprises one or more for realizing the executable instruction of the logic function of regulation.Also it should be noted that what the function marking in square frame also can be marked to be different from accompanying drawing occurs in sequence in some realization as an alternative.For example, in fact the square frame that two adjoining lands represent can be carried out substantially concurrently, and they also can be carried out by contrary order sometimes, and this determines according to related function.Also be noted that, each square frame in block diagram and/or flow chart and the combination of the square frame in block diagram and/or flow chart, can realize by the special-purpose hardware based system of the function putting rules into practice or operation, or can realize with the combination of specialized hardware and computer instruction.
To only by exemplary approach, describe various execution mode of the present invention in detail now.
Fig. 1 shows the flow chart of the method for the locking screen interface releasing advertisements at mobile phone in accordance with a preferred embodiment of the present invention.The method specifically comprises the following steps: as shown in the figure
S110, sets a locking screen interface, and this locking screen interface can be clicked key element more than comprising one.
Locking screen interface is as the highest interface of cellphone subscriber's contact frequency every day, and the degree of concern that is subject to user is very high.In locking screen interface, present certain picture or animation, and in this picture or animation, comprise a plurality of key elements of clicking, can attract for more time user.Various key elements in this locking screen interface can be set as to the object that can click, include but not limited to article, trade company, action and/or service and corresponding figure, word and/or sign.
Preferably, this locking screen interface is about the picture of certain theme or animation, such as fashion dress up, children's paradise etc., key element that can be corresponding with corresponding commodity by personage's clothing wherein, jewellery, wrist-watch, toy for children etc. is set as the object that can click.This locking screen interface also can be described certain scene, and for example shopping street or food plaza, can or serve corresponding key element with corresponding brand by StoreFront wherein, stand, service location etc. and be set as the object that can click.More preferably, locking screen interface can be set as to a page trivial games, such as looking for thing, mischief etc., and therein can real commodity or serve corresponding key element and be set as the object that can click, to increase user's interest.The key element that can click can have prompting can click information, and such as having obvious button, icon etc., but preferably these can be clicked key element and can be hidden in frequency locking interface, and are most preferably associated with certain game or application.User is absorbed in searching and attempts the key element of clicking in interface when playing games or practice, to experience the enjoyment of initiatively finding.
S120, more than one in locking screen interface clicked link advertisement in key element, when user clicks this key element, is linked to advertisement page.
The corresponding commodity of key element that the advertisement page being linked to preferably clicked and/or the advertisement of service.What for example click shoes links is the advertising message of commodity of the shoes of relevant brand.Such correspondence contributes to user to obtain and expects consistent advertising message, is convenient to user and obtains required advertisement, thereby improve the reception degree to this advertisement.
When user clicks this key element, in mobile phone, open linked advertisement page.This advertisement page can be the page from existing advertisement Anywhere.Preferably, this advertisement page Shi Ge businessman or brand are at the advertisement page of this locking screen interface developer's platform issue.Like this, be convenient to locking screen interface developer and manage the link advertisement page corresponding to each key element in locking screen interface.
Preferably, regularly or irregularly upgrade businessman, brand and/or the ad content of the advertisement of the corresponding commodity of each key element and/or service, and/or regularly or irregularly upgrade locking screen interface.Upgrade locking screen interface and can click key element and can bring feeling of freshness to user, in order to avoid user loses interest to it after using certain locking screen interface several times, no longer clicking key element wherein with browse advertisements.And more the advertisement of new url can make user obtain up-to-date advertising message, information of discount, action message etc., improve the ageing of advertisement.User can arrange regularly and download up-to-date locking screen interface from network in mobile phone, and this up-to-date locking screen interface may only upgrade advertisement link wherein, also may also upgrade the pattern of locking screen interface.Also can only when selecting to upgrade, user just upgrade to save flow.
User can also be according to the hobby customization locking screen interface of oneself.For example, suppose that user is a cuisines fan, it may be interested in food and drink advertisement, and user can set and select download the locking screen interface relevant with cuisines, the advertisement linking in this locking screen interface also because of but about the advertisement of food and drink.
Can open by the browser in mobile phone the advertisement page of link.Preferably, after the key element clicked in clicking locking screen interface, mobile phone screen is release just, to facilitate user's browse advertisements, and carries out other operation.
Fig. 2 shows according to the preferred embodiment of the invention the block diagram for the mobile phone in locking screen interface releasing advertisements.
As shown in Figure 2, this mobile phone 200 can comprise with lower module: screen locking module 211, and for locking screen interface is set, this locking screen interface comprises that one above can be clicked key element, more than one, describedly can click key element medium chain and is connected to advertisement; Module 212 is browsed in advertisement, when having the key element of advertisement in user clicks on links, opens linked advertisement page.Screen locking module can realize by the screen locking software of installing in mobile phone, and this screen locking software is downloaded locking screen interface from network, and uses this screen locking software mobile phone to be set to selected locking screen interface.Advertisement is browsed module and can be realized by the browser of installing in mobile phone.
In a preferred embodiment, mobile phone 200 can also comprise module 213 is set, and for setting businessman, brand and/or the ad content of the advertisement of upgrading the corresponding commodity of each key element and/or service, and/or upgrades opportunity and/or the frequency of locking screen interface.This arranges one that module can be integrated in screen locking software and arranges in menu.
Below with reference to Fig. 3, it shows and is suitable for for putting into practice the schematic block diagram of the mobile terminal 300 of embodiment of the present invention.In the example depicted in fig. 3, mobile terminal 300 is mobile devices with wireless communication ability.Yet, be appreciated that this is only exemplary and nonrestrictive.The mobile terminal of other types also can easily adopt embodiments of the present invention, such as voice and the text communication system of portable digital-assistant (PDA), beep-pager, mobile computer, mobile TV, game station, laptop computer, camera, video tape recorder, GPS equipment and other types.Fixed mobile terminal can easily be used embodiments of the present invention equally.
Be appreciated that processor 320 comprises the required circuit of function of realizing mobile terminal 300.For example, processor 320 can comprise digital signal processor device, micro processor device, various analog to digital converter, digital to analog converter and other support circuit.The control of mobile terminal 300 and signal processing function distribute betwixt according to these equipment ability separately.Processor 320 carries out convolutional encoding and the function interweaving to message and data before can also being included in thus modulation and transmission.Processor 320 can also comprise internal voice coder in addition, and can comprise internal data modem.In addition, processor 320 can comprise the function that the one or more software programs to being stored in memory operate.For example, processor 320 can operate linker, such as traditional Web browser.Linker can allow mobile terminal 300 such as transmitting and receiving web content (such as location-based content and/or other web page contents) according to WAP (wireless application protocol) (WAP), HTML (Hypertext Markup Language) (HTTP) etc. then.
Especially, display screen 328 can comprise touch-screen and/or contiguous formula screen, and user can pass through direct control screen and operating mobile terminal 300.Now, display screen 328 serve as simultaneously input equipment and output equipment the two.In such execution mode, input interface 331 can be configured for and receive the input that user provides on display screen 328 by for example common pen, special-purpose stylus and/or finger, comprises and gives directions input and gesture input.Processor 320 is configurable for detection of this type of input, and identifies user's gesture.
In addition, mobile terminal 300 can comprise such as the interface equipment of joystick or other are for input interface.Mobile terminal 300 also comprises battery 334, such as vibrating battery group, is used to the required various circuit supplies of operating mobile terminal 300, and provides alternatively mechanical oscillation as detecting output.
Should be appreciated that structured flowchart described in Fig. 3 illustrates just to the object of example, rather than limitation of the scope of the invention.In some cases, can increase or reduce as the case may be some equipment.
Embodiments of the present invention can be presented as a kind of program package and a kind of application programming interface API.The developer of mobile application software can be that mobile application software increases the function of propagating mobile application software by the mode that comprises, quotes, imports the mode of this program package or call application DLL (dynamic link library).
The various aspects of foregoing description can be used separately or use in various combinations.The application's instruction can realize by the combination of hardware and software, but also can realize with hardware or software.The application's instruction can also be embodied as the computer program on computer-readable medium, and it can be any material medium, such as floppy disk, CD-ROM, DVD, hard disk drive and even network medium etc.
For the object that illustrates and describe, provided specification of the present invention, but it is not intended to be exhaustive or be limited to the invention of disclosed form.It may occur to persons skilled in the art that a lot of modifications and variant.It will be appreciated by those skilled in the art that the method and apparatus in embodiment of the present invention can be with software, hardware, firmware or its combination realization.
Therefore; execution mode is for principle of the present invention, practical application being described better and making the other staff in those skilled in the art can understand following content and select and describe;; do not departing under the prerequisite of spirit of the present invention, all modifications of making and replacement all will fall in the protection range of the present invention of claims definition.
Claims (13)
1. in a method for the locking screen interface releasing advertisements of mobile phone, comprising:
Set a locking screen interface, this locking screen interface can be clicked key element more than comprising one,
More than one in locking screen interface clicked link advertisement in key element, when user clicks this key element, is linked to advertisement page.
2. method according to claim 1, is characterized in that, described key element is article, trade company, action and/or service in locking screen interface and corresponding figure, word and/or sign.
3. method according to claim 2, is characterized in that, the advertisement page being linked to is clicked corresponding commodity of key element and/or the advertisement of service.
4. method according to claim 3, is characterized in that, regularly or irregularly upgrades businessman, brand and/or the ad content of the advertisement of the corresponding commodity of each key element and/or service, and/or regularly or irregularly upgrades locking screen interface.
5. method according to claim 1, is characterized in that, the advertisement page Shi Ge businessman being linked to or brand are at the advertisement page of this locking screen interface developer's platform issue.
6. according to the method described in claim 1 to 5 any one, it is characterized in that, when user clicks this key element, screen release simultaneously.
7. for the mobile phone in locking screen interface releasing advertisements, comprising:
Screen locking module, for locking screen interface is set, this locking screen interface comprises that one above can be clicked key element, more than one, describedly can click key element medium chain and is connected to advertisement;
Module is browsed in advertisement, when having the key element of advertisement in user clicks on links, opens linked advertisement page.
8. mobile phone according to claim 7, is characterized in that, described key element is article, trade company, action and/or service in locking screen interface and corresponding figure, word and/or sign.
9. mobile phone according to claim 8, is characterized in that, the advertisement page being linked to is clicked corresponding commodity of key element and/or the advertisement of service.
10. mobile phone according to claim 9, is characterized in that, businessman, brand and/or the ad content of the advertisement of the corresponding commodity of each key element and/or service, and/or locking screen interface is by regular or irregular renewal.
11. mobile phones according to claim 10, it is characterized in that, also comprise module is set, for setting businessman, brand and/or the ad content of the advertisement of upgrading the corresponding commodity of each key element and/or service, and/or upgrade opportunity and/or the frequency of locking screen interface.
12. mobile phones according to claim 7, is characterized in that, the advertisement page Shi Ge businessman being linked to or brand are at the advertisement page of this locking screen interface developer's platform issue.
13. according to the mobile phone described in claim 7 to 12 any one, it is characterized in that, and when user clicks this key element, screen release simultaneously.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN201210256366.6A CN103546626A (en) | 2012-07-17 | 2012-07-17 | Cellphone and method for posting advertisement in screen locking interface of cellphone |
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| CN201210256366.6A CN103546626A (en) | 2012-07-17 | 2012-07-17 | Cellphone and method for posting advertisement in screen locking interface of cellphone |
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| CN201210256366.6A Pending CN103546626A (en) | 2012-07-17 | 2012-07-17 | Cellphone and method for posting advertisement in screen locking interface of cellphone |
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| CN104184896A (en) * | 2014-08-26 | 2014-12-03 | 深圳市英威诺科技有限公司 | Main interface locking and content displaying technical method |
| CN104732428A (en) * | 2015-04-15 | 2015-06-24 | 苏州天平先进数字科技有限公司 | Method for combination of screen locking and advertisement platform |
| CN106296266A (en) * | 2016-07-27 | 2017-01-04 | 广东欧珀移动通信有限公司 | A kind of advertising pictures player method and mobile terminal |
| CN106339894A (en) * | 2016-08-11 | 2017-01-18 | 广东欧珀移动通信有限公司 | Pushing method of screen locking magazine, playing method and related device |
| CN108701038A (en) * | 2017-01-24 | 2018-10-23 | 华为技术有限公司 | A kind of method, terminal and the advertisement delivery system of terminal display advertisement |
| EP3252695B1 (en) * | 2016-06-03 | 2024-08-07 | Beijing Xiaomi Mobile Software Co., Ltd. | Method, device and system for sending and receiving information |
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Application publication date: 20140129 |