CN106339894A - Pushing method of screen locking magazine, playing method and related device - Google Patents
Pushing method of screen locking magazine, playing method and related device Download PDFInfo
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- CN106339894A CN106339894A CN201610658691.3A CN201610658691A CN106339894A CN 106339894 A CN106339894 A CN 106339894A CN 201610658691 A CN201610658691 A CN 201610658691A CN 106339894 A CN106339894 A CN 106339894A
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- screen locking
- advertisement
- picture
- locking magazine
- magazine
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0277—Online advertisement
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0242—Determining effectiveness of advertisements
- G06Q30/0244—Optimization
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/02—Marketing; Price estimation or determination; Fundraising
- G06Q30/0241—Advertisements
- G06Q30/0272—Period of advertisement exposure
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present invention provides a screen locking magazine pushing method and a terminal. The method includes the following steps that: a screen locking magazine acquisition request sent by the terminal is received, wherein the request contains a picture category requested by the terminal; a preset number of pictures matched with the picture category are acquired; the acquired pictures are sequenced according to a preset sequence so as to generate a screen locking magazine; an advertisement is inserted into the screen locking magazine, and the state of the advertisement is set to a hidden state, when the number of pictures in the screen locking magazine which are continuously played is greater than a pre-set number, the advertisement in the hidden state will emerge; and the screen locking magazine inserted with the advertisement is sent to the terminal. With the screen locking magazine pushing method and the terminal provided by the technical schemes of the invention adopted, the number of the times of emergence of the advertisement can be determined according to the number of the times of the slide of the screen locking pictures, and therefore, the emergence frequencies of the screen locking pictures and the advertisement can be dynamically balanced, and user experience can be enhanced.
Description
Technical field
The present invention relates to field of terminal is and in particular to a kind of method for pushing of screen locking magazine, player method and correlation set
Standby.
Background technology
With the popularization of terminal, terminal is increasingly becoming an indispensable part in people's life, so that people are no matter
Going to everywhere can carried terminal.
According to statistics, the whole world has tens station terminals to be in use state at present, and it is of greatest concern that terminal has become as people
One of media format.Therefore, more advertisers wish that terminal use can be used as their effective audient.
Also occur in that the technology that can intert the advertisement presenting for screen locking magazine, but the targeting of advertisement putting is not high
Significant wastage Internet resources and impact Consumer's Experience.
Content of the invention
Embodiments provide a kind of method for pushing of screen locking magazine, player method and relevant device, being capable of basis
The frequency that magazine presents determines the position that advertisement occurs, so that the frequency that magazine and advertisement occur is in dynamic equilibrium, enters
And lift the experience of user.
Embodiment of the present invention first aspect discloses a kind of method that screen locking magazine pushes, and methods described includes:
The acquisition request of the screen locking magazine that receiving terminal sends, described acquisition request includes the picture of described terminal requirements
Classification;
Obtain the picture of the predetermined number matching with described picture classification;
Generate the screen locking magazine of the picture comprising to obtain;
Insert advertisement in described screen locking magazine, and the state of described advertisement is set to hidden state, be in hiding shape
The trigger condition that the advertisement of state presents includes the number that the picture in described screen locking magazine continuously play and is more than default number;
Send the screen locking magazine of described insertion advertisement to described terminal.
Second aspect present invention discloses a kind of method that screen locking magazine is play, and methods described includes:
Send the acquisition request of screen locking magazine to server, described acquisition request includes the picture classification of terminal requirements;
Receive the screen locking magazine matching with described picture classification of described server feedback;
When detect the screen locking picture in screen locking magazine slided replacing when, determine that described screen locking picture is continuously play more
The number of times changing;Wherein, comprise hiding advertisement in described screen locking magazine;
When the number of times of described replacing is more than preset times, obtain described hiding advertisement;
Show the advertisement of described acquisition.
Third aspect present invention discloses a kind of server, and described server includes:
Receiving unit, the acquisition request of the screen locking magazine sending for receiving terminal, described acquisition request includes described
The picture classification of terminal requirements;
Acquiring unit, for obtaining the picture of the predetermined number matching with described picture classification;
Signal generating unit, for generating the screen locking magazine of the picture comprising to obtain;
Insertion unit, for inserting advertisement in described screen locking magazine;
Arranging unit, for the state of described advertisement is set to hidden state, is in what the advertisement of hidden state presented
Trigger condition includes the number that the picture in described screen locking magazine continuously play and is more than default number;
Transmitting element, for sending the screen locking magazine of described insertion advertisement to described terminal.
Fourth aspect present invention discloses a kind of terminal, and described terminal includes:
Transmitting element, for sending the acquisition request of screen locking magazine to server, described acquisition request includes terminal to be needed
The picture classification asked;
Receiving unit, for receiving the screen locking magazine matching with described picture classification of described server feedback;
Determining unit, for when detect the screen locking picture in screen locking magazine slided replacing when, determine described screen locking figure
The number of times that piece is replaced;Wherein, comprise hiding advertisement in described screen locking magazine;
Acquiring unit, for when the number of times of described replacing is more than preset times, obtaining described hiding advertisement;
Display unit, for showing the advertisement of described acquisition.
Fifth aspect present invention discloses a kind of terminal, and described terminal includes:
Be stored with the memorizer of executable program code;
The processor coupling with described memorizer;
Described processor calls in described memorizer the described executable program code of storage, execution such as second aspect to the
The method described in any one possible implementation in the possible implementation of the second of two aspects.
As can be seen that in the scheme of the embodiment of the present invention, the acquisition request of the screen locking magazine that receiving terminal sends, described obtains
Request is taken to include the picture classification of described terminal requirements;Obtain the picture of the predetermined number matching with described picture classification;
Generate the screen locking magazine of the picture comprising to obtain;Advertisement, and the state setting by described advertisement is inserted in described screen locking magazine
For hidden state, it is in the picture that the trigger condition that the advertisement of hidden state presents includes in described screen locking magazine and is continuously play
Number be more than default number;Send the screen locking magazine of described insertion advertisement to described terminal.It is hereby understood that by implementing this
The technical scheme of bright offer, can determine, according to the number of times that screen locking picture is slided, the number of times that advertisement occurs, so that screen locking
The frequency of occurrences of picture and advertisement is in dynamic equilibrium, and then lifts the experience of user.
Brief description
For the technical scheme being illustrated more clearly that in the embodiment of the present invention, below by use required in embodiment
Accompanying drawing be briefly described it should be apparent that, drawings in the following description are some embodiments of the present invention, general for this area
For logical technical staff, on the premise of not paying creative work, other accompanying drawings can also be obtained according to these accompanying drawings.
Fig. 1 a is the schematic flow sheet of the method that a kind of screen locking impurity provided in an embodiment of the present invention pushes;
Fig. 1 b is the surface chart that could insert commercials in corresponding Photo channel provided in an embodiment of the present invention;
Fig. 2 is the schematic flow sheet of the method that a kind of screen locking impurity provided in an embodiment of the present invention is play;
Fig. 3 a is a kind of schematic flow sheet of the player method of screen locking magazine provided in an embodiment of the present invention;
Fig. 3 b is a kind of network architecture schematic diagram of communication system provided in an embodiment of the present invention;
Fig. 4 is a kind of structural representation of server provided in an embodiment of the present invention;
Fig. 5 is a kind of structural representation of terminal provided in an embodiment of the present invention;
Fig. 6 is a kind of entity apparatus structural representation of server provided in an embodiment of the present invention;
Fig. 7 is a kind of entity apparatus structural representation of terminal provided in an embodiment of the present invention;
Fig. 8 is a kind of entity apparatus structural representation of mobile phone provided in an embodiment of the present invention.
Specific embodiment
Embodiments provide a kind of method of advertisement pushing and terminal, advertisement can be carried out according to the state of user
Push, thus lifting the experience of user.
In order that those skilled in the art more fully understand the present invention program, below in conjunction with the embodiment of the present invention
Accompanying drawing, is explicitly described to the technical scheme in the embodiment of the present invention it is clear that described embodiment is the present invention one
The embodiment divided, rather than whole embodiments.Based on the embodiment in the present invention, those of ordinary skill in the art are not doing
The every other embodiment being obtained under the premise of going out creative work, all should belong to the scope of protection of the invention.
Term " first ", " second " and " the 3rd " occurring in description of the invention, claims and accompanying drawing etc. is to use
In the different objects of difference, and it is not intended to describe specific order.Additionally, term " comprising " and " having " and they are any
Deformation is it is intended that cover non-exclusive comprising.For example contain the process of series of steps or unit, method, system, product
Or equipment is not limited to step or the unit listed, but alternatively also include step or the unit do not listed, or can
Selection of land is also included for these processes, method, product or the intrinsic other steps of equipment or unit.
Disclose a kind of method that screen locking magazine pushes in one embodiment of the invention, methods described includes: receive
The acquisition request of the screen locking magazine that terminal sends, described acquisition request includes the picture classification of described terminal requirements;Obtain with
The picture of the predetermined number that described picture classification matches;Generate the screen locking magazine of the picture comprising to obtain;Miscellaneous in described screen locking
Insert advertisement in will, and the state of described advertisement is set to hidden state, be in the triggering bar that the advertisement of hidden state presents
Part includes the number that the picture in described screen locking magazine continuously play and is more than default number;Send described insertion to described terminal
The screen locking magazine of advertisement.
Refer to Fig. 1 a, Fig. 1 a is a kind of method of advertisement pushing that one embodiment of the invention provides.Wherein, as Fig. 1 a
Shown, a kind of method of advertisement pushing that one embodiment of the present of invention provides includes herein below:
The acquisition request of the screen locking magazine that s101, receiving terminal send, described acquisition asks to include described terminal requirements
Picture classification;
Wherein, executive agent can be server, for example, can be magazine service device, picture servers, Website server
Etc..
The picture of the predetermined number that s102, acquisition are matched with described picture classification;
For example, described picture classification can be landscape, personage, animal, animation etc..It is to be noted that picture category
Can not be one kind can also be multiple.
For example, 10 scenery pictures are obtained;For example obtain 5 scenery pictures and 5 personage's pictures, here does not limit again
System.
S103, generation comprise the screen locking magazine of the picture of acquisition;
Wherein, optionally, described generation comprises the screen locking magazine of the picture of acquisition, comprising: determine that described picture category is other
Quantity;When the other quantity of described picture category is at least two, a Photo channel is generated according to each picture classification;To obtain
The picture matching with each picture classification be inserted in corresponding Photo channel;Described lock is generated according to described Photo channel
Screen magazine.
S104, insertion advertisement in described screen locking magazine, and the state of described advertisement is set to hidden state, it is in hidden
The trigger condition that the advertisement of Tibetan state presents includes the number that the picture in described screen locking magazine continuously play and is more than default
Number;
Wherein, optionally, described insertion advertisement in described screen locking magazine, comprising: obtain and each Photo channel phase
The advertisement joined;As shown in Figure 1 b, the advertisement of acquisition is inserted in corresponding Photo channel.
For example, broadcasting is animal picture, then this advertisement can be the grain of house pet;That play is personage, then should
Advertisement can be clothes or ornaments, etc., here enumerates.
Wherein, optionally, the advertisement that described acquisition is matched with each Photo channel, comprising: determine each Photo channel
Picture number.
S105, the screen locking magazine to described terminal transmission described insertion advertisement.
Wherein it is possible to sending this screen locking magazine at once or regularly sending this screen locking magazine.
As can be seen that in the scheme of the embodiment of the present invention, the acquisition request of the screen locking magazine that receiving terminal sends, described obtains
Request is taken to include the picture classification of described terminal requirements;Obtain the picture of the predetermined number matching with described picture classification;
Generate the screen locking magazine of the picture comprising to obtain;Advertisement, and the state setting by described advertisement is inserted in described screen locking magazine
For hidden state, it is in the picture that the trigger condition that the advertisement of hidden state presents includes in described screen locking magazine and is continuously play
Number be more than default number;Send the screen locking magazine of described insertion advertisement to described terminal.It is hereby understood that by implementing this
The technical scheme of bright offer, can determine, according to the number of times that screen locking picture is slided, the number of times that advertisement occurs, so that screen locking
The frequency of occurrences of picture and advertisement is in dynamic equilibrium, and then lifts the experience of user.
Disclose a kind of method that screen locking impurity is play in one embodiment of the invention, methods described includes: to clothes
Business device sends the acquisition request of screen locking magazine, and described acquisition request includes the picture classification of terminal requirements;Receive described service
The screen locking magazine matching with described picture classification of device feedback;Slided replacing when the screen locking picture in screen locking magazine is detected
When, determine described screen locking picture by the continuous number of times play and change;Wherein, comprise hiding advertisement in described screen locking magazine;When
When the number of times of described replacing is more than preset times, obtain described hiding advertisement;Show the advertisement of described acquisition.
Refer to Fig. 2, Fig. 2 is the method that a kind of screen locking impurity that one embodiment of the invention provides is play.Wherein, as schemed
Shown in 2, method that a kind of screen locking impurity that one embodiment of the present of invention provides is play includes herein below:
S201, the acquisition request to server transmission screen locking magazine, described acquisition request includes the picture of terminal requirements
Classification;
It is pointed out that the executive agent of the method is terminal, for example, can be smart mobile phone, panel computer, intelligence
Wearable etc. assumes the electronic equipment of function with screen locking picture.
S202, the screen locking magazine matching with described picture classification of the described server feedback of reception;
S203, when detect the screen locking picture in screen locking magazine slided replacing when, determine that described screen locking picture is continuous
The number of times play;
Wherein, comprise hiding advertisement in described screen locking magazine;
Wherein it is possible to be understood by, user can slide screen locking picture to the left or to the right to carry out picture replacing.
S204, when described replacing number of times be more than preset times when, obtain described hiding advertisement;
Wherein it is possible to be understood by, when the number of times of described replacing is more than preset times it is believed that user is currently at
Idle condition, then now can be carried out advertisement pushing.
Wherein, optionally, described preset times are server number of times set in advance.
Wherein, for example, described preset times can be 3 times, 4 times, 5 times, 6 inferior number of times.
Wherein it is possible to be understood by, by preset times being changed to the setting of server.
Wherein, optionally, the described hiding advertisement of described acquisition comprises determining that hiding advertising aggregator;Hide from described
Advertising aggregator in select broadcasting frequency to be less than the advertisement of predetermined threshold value.
Wherein, common picture set includes personage's set, animal set, automobile set, landscape set, animation set etc.
Deng here does not enumerate.
It is understood that the classification of personage's set is exactly personage, the classification of landscape set is exactly landscape.
Wherein, the classification of advertisement can be matched with the classification of picture, for example, if the category is landscape, then
Just can be with the advertisement of the higher tourist attractions of availability valency or the advertisement obtaining more popular tourist destination.If such
Not Wei fruit it is possible to obtain the wide of the fruit special product in the vegetables and fruits advertisement mated with this season or acquisition terminal seat area
Accuse.
Specifically, when advertisements all in screen locking magazine were all play, new advertisement can be obtained from server side,
For example, terminal to server sends the classification of described picture set so that described server determines the class with described picture set
The advertisement not matched;Receive the advertisement of described server push.
S205, the advertisement of the described acquisition of display.
Wherein it is desired to it is noted that described advertisement can be shown on current screen locking picture, detailed process includes: know
The content of not described current screen locking picture is to determine blank position;Assume described advertisement in described blank position.Wherein it is possible to
Be understood by, by identifying that in picture, the color of content determines whether blank position, in other words the value according to picture rgb Lai
Determine whether there is blank position.Current screen locking picture can also be covered with advertisement completely.
As can be seen that in the scheme of the embodiment of the present invention, send the acquisition request of screen locking magazine, described acquisition to server
Request includes the picture classification of terminal requirements;Receive the miscellaneous with the screen locking that described picture classification matches of described server feedback
Will;When detect the screen locking picture in screen locking magazine slided replacing when, determine that described screen locking picture is changed by continuous broadcasting
Number of times;Wherein, comprise hiding advertisement in described screen locking magazine;When the number of times of described replacing is more than preset times, obtain institute
State hiding advertisement;Show the advertisement of described acquisition.It is hereby understood that by implementing the technical scheme that the present invention provides, Neng Gougen
According to the number of times that screen locking picture is slided surely determine advertisement occur frequency so that the frequency of occurrences of magazine and advertisement be in dynamic
State balances, and then lifts the experience of user.
For ease of being best understood from and implementing the such scheme of the embodiment of the present invention, with reference to some specific application scenarios
It is illustrated.
Refer to Fig. 3 a and Fig. 3 b, the broadcasting of another kind of screen locking magazine that Fig. 3 a provides for an alternative embodiment of the invention
The schematic flow sheet of method.The network architecture schematic diagram of the communication system that Fig. 3 b provides for an alternative embodiment of the invention.Its
In, it is to be illustrated with terminal for mobile phone in Fig. 3 b.Wherein, the broadcasting interaction schemes of the screen locking impurity described in Fig. 3 a can be based on Fig. 3 b
The communication system of shown framework is being embodied as.Wherein, as shown in Figure 3 a, the another kind that an alternative embodiment of the invention provides
Screen locking magazine player method may include that
S301, terminal to server send the acquisition request of screen locking magazine.
Wherein, described acquisition request includes the picture classification of terminal requirements.
Wherein, described terminal for example can carry screen locking picture for smart mobile phone, panel computer, intelligent wearable equipment etc.
Assume the electronic equipment of function.
Wherein, optionally, described terminal can be miscellaneous to server transmission screen locking by the communication mode such as wifi, mobile network
The acquisition request of matter.
Wherein, described server can be for example magazine service device, picture servers, Website server etc..
The acquisition request of the screen locking magazine that s302, server receiving terminal send, described acquisition asks to include described end
The picture classification of end demand.
For example, described picture classification can be landscape, personage, animal, animation etc..It is to be noted that picture category
Can not be one kind can also be multiple.
For example, 10 scenery pictures are obtained;For example obtain 5 scenery pictures and 5 personage's pictures, here does not limit again
System.
The picture of the predetermined number that s303, server acquisition are matched with described picture classification.
S304, server generate the screen locking magazine of the picture comprising to obtain.
Wherein, optionally, described generation comprises the screen locking magazine of the picture of acquisition, comprising: determine that described picture category is other
Quantity;When the other quantity of described picture category is at least two, a Photo channel is generated according to each picture classification;To obtain
The picture matching with each picture classification be inserted in corresponding Photo channel;Described lock is generated according to described Photo channel
Screen magazine.
S305, server insert advertisement in described screen locking magazine, and the state of described advertisement is set to hidden state.
Wherein it is possible to be understood by, it is in the trigger condition that the advertisement of hidden state presents and includes in described screen locking magazine
The number continuously play of picture be more than default number.
Wherein it is desired to it is noted that described in described screen locking magazine insertion advertisement before, also include: obtain with described
The advertisement that picture classification matches.For example, broadcasting is animal picture, then this advertisement can be the grain of house pet;Play
It is personage, then this advertisement can be clothes or ornaments, etc., here enumerates.
Wherein, optionally, described insertion advertisement in described screen locking magazine, comprising: obtain and each Photo channel phase
The advertisement joined;The advertisement of acquisition is inserted in corresponding Photo channel.
Wherein, optionally, the advertisement that described acquisition is matched with each Photo channel, comprising: determine each Photo channel
Picture number;
S306, server send the screen locking magazine of described insertion advertisement to described terminal.
Wherein it is possible to sending this screen locking magazine at once or regularly sending this screen locking magazine.
S307, the screen locking magazine matching with described picture classification of the described server feedback of reception.
S308, when the screen locking picture that terminal detects in described screen locking magazine slided replacing when, determine described screen locking figure
The number of times that piece is continuously play.
Wherein, comprise hiding advertisement in described screen locking magazine.
S309, when described replacing number of times be more than preset times when, terminal obtain described hiding advertisement.
Wherein it is possible to be understood by, when the number of times of described replacing is more than preset times it is believed that user is currently at
Idle condition, then now can be carried out advertisement pushing.
Wherein, optionally, described preset times are server number of times set in advance.
Wherein, for example, described preset times can be 3 times, 4 times, 5 times, 6 inferior number of times.
Wherein it is possible to be understood by, by preset times being changed to the setting of server.
Wherein, optionally, the described hiding advertisement of described acquisition comprises determining that hiding advertising aggregator;Hide from described
Advertising aggregator in select broadcasting frequency to be less than the advertisement of predetermined threshold value.
Wherein, common picture set includes personage's set, animal set, automobile set, landscape set, animation set etc.
Deng here does not enumerate.
It is understood that the classification of personage's set is exactly personage, the classification of landscape set is exactly landscape.
Wherein, the classification of advertisement can be matched with the classification of picture, for example, if the category is landscape, then
Just can be with the advertisement of the higher tourist attractions of availability valency or the advertisement obtaining more popular tourist destination.If such
Not Wei fruit it is possible to obtain the wide of the fruit special product in the vegetables and fruits advertisement mated with this season or acquisition terminal seat area
Accuse.
Specifically, when advertisements all in screen locking magazine were all play, new advertisement can be obtained from server side,
For example, terminal to server sends the classification of described picture set so that described server determines the class with described picture set
The advertisement not matched;Receive the advertisement of described server push.
S310, terminal show the advertisement of described acquisition.
Wherein it is desired to it is noted that described advertisement can be shown on current screen locking picture, detailed process includes: know
The content of not described current screen locking picture is to determine blank position;Assume described advertisement in described blank position.Wherein it is possible to
Be understood by, by identifying that in picture, the color of content determines whether blank position, in other words the value according to picture rgb Lai
Determine whether there is blank position.Current screen locking picture can also be covered with advertisement completely.
As can be seen that in the scheme of the embodiment of the present invention, the acquisition request of the screen locking magazine that receiving terminal sends, described obtains
Request is taken to include the picture classification of described terminal requirements;Obtain the picture of the predetermined number matching with described picture classification;
Generate the screen locking magazine of the picture comprising to obtain;Advertisement, and the state setting by described advertisement is inserted in described screen locking magazine
For hidden state, it is in the picture that the trigger condition that the advertisement of hidden state presents includes in described screen locking magazine and is continuously play
Number be more than default number;Send the screen locking magazine of described insertion advertisement to described terminal.It is hereby understood that by implementing this
The technical scheme of bright offer, can determine, according to the number of times that screen locking picture is slided, the number of times that advertisement occurs, so that screen locking
The frequency of occurrences of picture and advertisement is in dynamic equilibrium, and then lifts the experience of user.
Refer to Fig. 4, Fig. 4 is a kind of structural representation of server that one embodiment of the present of invention provides.Wherein, such as
Shown in Fig. 4, a kind of server 400 that one embodiment of the present of invention provides.This server 400 includes receiving unit 401, obtains
Unit 402, signal generating unit 403, insertion unit 404, arranging unit 405 and transmitting element 406.
Receiving unit 401, the acquisition request of the screen locking magazine sending for receiving terminal, described request includes described end
The picture classification of end demand;
Acquiring unit 402, for obtaining the picture of the predetermined number matching with described picture classification;
Such as, picture classification can be landscape, personage, animal, animation etc..It is to be noted that picture classification can be
One kind can also be multiple.
For example, 10 scenery pictures are obtained;For example obtain 5 scenery pictures and 5 personage's pictures, here does not limit again
System.
Wherein, optionally, described acquisition subelement 402, specifically for determining the picture number of each Photo channel;According to
The picture number of each Photo channel determines that each Photo channel needs the quantity of the advertisement of insertion;Obtain and each Photo channel
The advertisement of the described quantity matching.
Signal generating unit 403, for generating the screen locking magazine of the picture comprising to obtain;
Wherein, optionally, described signal generating unit 403 includes determination subelement 4031, generates subelement 4032 and intron
Unit 4033;Described determination subelement 4031, for determining the other quantity of described picture category;Described generation subelement 4032, uses
In when the other quantity of described picture category is at least two, a Photo channel is generated according to each picture classification;Described insertion
Subelement 4033, for being inserted into the picture matching with each picture classification obtaining in corresponding Photo channel;Described
Generate subelement 4032, be additionally operable to generate described screen locking magazine according to described Photo channel.
Insertion unit 404, for inserting advertisement in described screen locking magazine;
Wherein, optionally, described insertion unit 404 includes obtaining subelement 4041 and insertion subelement 4042;Described obtain
Take subelement 4041, for obtaining the advertisement matching with each Photo channel;Described insertion subelement 4042, for obtaining
Advertisement be inserted in corresponding Photo channel.
Arranging unit 405, for the state of described advertisement is set to hidden state, the advertisement being in hidden state presents
Trigger condition include the number that the picture in described screen locking magazine continuously play and be more than default number;
Transmitting element 406, for sending the screen locking magazine of described insertion advertisement to described terminal.
Wherein it is possible to sending this screen locking magazine at once or regularly sending this screen locking magazine.
Wherein receiving unit 401, acquiring unit 402, signal generating unit 403, insertion unit 404, arranging unit 405 and send out
Send unit 406 to can be used for executing the method described in step s101 to s105 in embodiment 1a, specifically describe detailed in Example 1a
Description to methods described, will not be described here.
Refer to Fig. 5, Fig. 5 is a kind of structural representation of terminal that one embodiment of the present of invention provides.Wherein, as schemed
Shown in 5, another kind of terminal 500 that one embodiment of the present of invention provides, wherein, this terminal can be for smart mobile phone, flat board
Computer, intelligent wearable equipment etc. assume the electronic equipment of function with screen locking picture.This terminal 500 include transmitting element 501,
Receiving unit 502, determining unit 503, acquiring unit 504 and display unit 505.
Transmitting element 501, for sending the acquisition request of screen locking magazine to server, described acquisition asks to include terminal
The picture classification of demand.
Receiving unit 502, for receiving the screen locking magazine matching with described picture classification of described server feedback.
Wherein, comprise hiding advertisement in described screen locking magazine;
Wherein it is possible to be understood by, user can slide screen locking picture to the left or to the right to carry out picture replacing.
Determining unit 503, for when detect the screen locking picture in screen locking magazine slided replacing when, determine described screen locking
The number of times that picture is replaced;Wherein, comprise hiding advertisement in described screen locking magazine.
Acquiring unit 504, for when the number of times of described replacing is more than preset times, obtaining described hiding advertisement;
Wherein it is possible to be understood by, when the number of times of described replacing is more than preset times it is believed that user is currently at
Idle condition, then now can be carried out advertisement pushing.
Wherein, optionally, described preset times are server number of times set in advance.
Wherein, for example, described preset times can be 3 times, 4 times, 5 times, 6 inferior number of times.
Wherein it is possible to be understood by, by preset times being changed to the setting of server.
Wherein, optionally, the described hiding advertisement of described acquisition comprises determining that hiding advertising aggregator;Hide from described
Advertising aggregator in select broadcasting frequency to be less than the advertisement of predetermined threshold value.
Wherein, common picture set includes personage's set, animal set, automobile set, landscape set, animation set etc.
Deng here does not enumerate.
It is understood that the classification of personage's set is exactly personage, the classification of landscape set is exactly landscape.
Wherein, the classification of advertisement can be matched with the classification of picture, for example, if the category is landscape, then
Just can be with the advertisement of the higher tourist attractions of availability valency or the advertisement obtaining more popular tourist destination.If such
Not Wei fruit it is possible to obtain the wide of the fruit special product in the vegetables and fruits advertisement mated with this season or acquisition terminal seat area
Accuse.
Wherein, acquiring unit 504 includes determination subelement 5041 and selects subelement 5042;
Described determination subelement 5041, for determining hiding advertising aggregator;
Described selection subelement 5042, default for selecting a broadcasting frequency to be less than from described hiding advertising aggregator
The advertisement of threshold value.
Display unit 505, for showing the advertisement of described acquisition.
Wherein, display unit 505, specifically for identifying the content of described current screen locking picture to determine blank position;
Assume described advertisement in described blank position.
Wherein it is possible to be understood by, blank position is determined whether by the color identifying content in picture, in other words
Value according to picture rgb is determining whether there is blank position.Current screen locking picture can also be covered with advertisement completely.
Wherein, this terminal 500 include transmitting element 501, receiving unit 502, determining unit 503, acquiring unit 504 and
Display unit 505 can be used for executing the method described in step s201 to s205 in embodiment 2, specifically describes detailed in Example 2
Description to methods described, will not be described here.
Refer to Fig. 6, in another embodiment of the present invention, provide a kind of server 600.Described server 600 wraps
Include the hardware such as cpu601, memorizer 602, bus 603.
Wherein, cpu601 execution prestores program in the memory 602, and this implementation procedure specifically includes:
The acquisition request of the screen locking magazine that receiving terminal sends, described acquisition request includes the picture of described terminal requirements
Classification;
Obtain the picture of the predetermined number matching with described picture classification;
Generate the screen locking magazine of the picture comprising to obtain;
Insert advertisement in described screen locking magazine, and the state of described advertisement is set to hidden state, be in hiding shape
The trigger condition that the advertisement of state presents includes the number that the picture in described screen locking magazine continuously play and is more than default number;
Send the screen locking magazine of described insertion advertisement to described terminal.
Optionally, described generation comprises the screen locking magazine of the picture of acquisition, comprising:
Determine the other quantity of described picture category;
When the other quantity of described picture category is at least two, a Photo channel is generated according to each picture classification;
The picture being matched with each picture classification obtaining is inserted in corresponding Photo channel;
Described screen locking magazine is generated according to described Photo channel.
Optionally, described insertion advertisement in described screen locking magazine, comprising:
Obtain the advertisement matching with each Photo channel;
The advertisement of acquisition is inserted in corresponding Photo channel.
Optionally, the advertisement that described acquisition is matched with each Photo channel, comprising:
Determine the picture number of each Photo channel;
Determine that each Photo channel needs the quantity of the advertisement of insertion according to the picture number of each Photo channel;
Obtain the advertisement of the described quantity matching with each Photo channel.
As can be seen that in the scheme of the embodiment of the present invention, the acquisition request of the screen locking magazine that receiving terminal sends, described obtains
Request is taken to include the picture classification of described terminal requirements;Obtain the picture of the predetermined number matching with described picture classification;
Generate the screen locking magazine of the picture comprising to obtain;Advertisement, and the state setting by described advertisement is inserted in described screen locking magazine
For hidden state, it is in the picture that the trigger condition that the advertisement of hidden state presents includes in described screen locking magazine and is continuously play
Number be more than default number;Send the screen locking magazine of described insertion advertisement to described terminal.It is hereby understood that by implementing this
The technical scheme of bright offer, can determine, according to the number of times that screen locking picture is slided, the number of times that advertisement occurs, so that screen locking
The frequency of occurrences of picture and advertisement is in dynamic equilibrium, and then lifts the experience of user.
Refer to Fig. 7, in another embodiment of the present invention, provide a kind of terminal 700.Described terminal 700 includes
The hardware such as cpu701, memorizer 702, bus 703, display 704.Wherein, this terminal 500 can be smart mobile phone, flat board electricity
Brain, Intelligent worn device etc. have the electronic equipment that figure function is seen in screen locking.
Wherein, cpu701 execution is stored in advance in the program in memorizer 702, and this implementation procedure specifically includes:
Send the acquisition request of screen locking magazine to server, described acquisition request includes the picture classification of terminal requirements;
Receive the screen locking magazine matching with described picture classification of described server feedback;
When detect the screen locking picture in screen locking magazine slided replacing when, determine what described screen locking picture was continuously play
Number of times;Wherein, comprise hiding advertisement in described screen locking magazine;
When the number of times of described replacing is more than preset times, obtain described hiding advertisement;
Show the advertisement of described acquisition.
Optionally, the described hiding advertisement of described acquisition includes:
Determine the advertising aggregator hidden;
A broadcasting frequency is selected to be less than the advertisement of predetermined threshold value from described hiding advertising aggregator.
Optionally, the described advertisement showing described acquisition includes:
The content identifying described current screen locking picture is to determine blank position;
Assume described advertisement in described blank position.
As can be seen that in the scheme of the embodiment of the present invention, send the acquisition request of screen locking magazine, described acquisition to server
Request includes the picture classification of terminal requirements;Receive the miscellaneous with the screen locking that described picture classification matches of described server feedback
Will;When detect the screen locking picture in screen locking magazine slided replacing when, determine that described screen locking picture is changed by continuous broadcasting
Number of times;Wherein, comprise hiding advertisement in described screen locking magazine;When the number of times of described replacing is more than preset times, obtain institute
State hiding advertisement;Show the advertisement of described acquisition.It is hereby understood that by implementing the technical scheme that the present invention provides, Neng Gougen
According to the number of times that screen locking picture is slided surely determine advertisement occur frequency so that the frequency of occurrences of magazine and advertisement be in dynamic
State balances, and then lifts the experience of user.
Refer to Fig. 8, Fig. 8 is the frame of the part-structure of mobile phone of terminal correlation that one embodiment of the present of invention provides
Figure.With reference to Fig. 8, mobile phone includes: radio frequency (radio frequency, rf) circuit 810, memorizer 820, input block 830, aobvious
Show unit 840, sensor 850, voicefrequency circuit 860, Wireless Fidelity (wireless fidelity, wifi) module 870, process
The part such as device 880 and power supply 890.It will be understood by those skilled in the art that the handset structure shown in Fig. 8 do not constitute right
The restriction of mobile phone, can include ratio and illustrate more or less of part, or combine some parts, or different part cloth
Put.
With reference to Fig. 8, each component parts of mobile phone are specifically introduced:
Rf circuit 810 can be used for reception and the transmission of information.Generally, rf circuit 810 include but is not limited to antenna, at least one
Individual amplifier, transceiver, bonder, low-noise amplifier (low noiseamplifier, lna), duplexer etc..Additionally,
Rf circuit 810 can also be communicated with network and other equipment by radio communication.Above-mentioned radio communication can use arbitrary communication
Standard or agreement, including but not limited to global system for mobile communications (global system ofmobile communication,
Gsm), general packet radio service (general packet radio service, gprs), CDMA (code
Division multiple access, cdma), WCDMA (wideband code division multiple
Access, wcdma), Long Term Evolution (long term evolution, lte), Email, Short Message Service (short
Messaging service, sms) etc..
Memorizer 820 can be used for storing software program and module, and processor 880 is stored in memorizer 820 by operation
Software program and module, thus executing various function application and the data processing of mobile phone.Memorizer 820 can mainly include
Storing program area and storage data field, wherein, storing program area can application journey needed for storage program area, at least one function
Sequence (such as screen locking picture playing function, touch control operation detection function etc.) etc.;Storage data field can store the use according to mobile phone
Data (matching relationship of such as picture set and adline, the attribute information of picture set, the touch control operation number of times being created
With the relation data of advertisement pushing quantity etc.) etc..Additionally, memorizer 820 can include high-speed random access memory, acceptable
Including nonvolatile memory, for example, at least one disk memory, flush memory device or other volatile solid-state
Part.
Input block 830 can be used for numeral or the character information of receives input, and produce with the user setup of mobile phone with
And the key signals input that function control is relevant.Specifically, input block 830 may include fingerprint module 831 and other inputs set
Standby 832.Fingerprint module 831, can gather user's finger print data thereon.Optionally, fingerprint module 831 may include optical profile type and refers to
Stricture of vagina module, capacitance type fingerprint module and RF-type fingerprint module.It is tool as a example capacitance type fingerprint module by fingerprint module 831
Body includes induction electrode (n1 abnormal induction electrode and n2 normal induction electrode) and the signal being connected with described induction electrode
Process circuit (such as amplifying circuit, noise suppression circuit, analog-to-digital conversion circuit, etc.).Except fingerprint module 831, input block
830 can also include other input equipments 832.Specifically, other input equipments 832 can include but is not limited to physical keyboard,
One or more of function key (such as volume control button, switch key etc.), trace ball, mouse, action bars etc..
Display unit 840 can be used for display and by the information of user input or is supplied to the information of user and the various of mobile phone
Menu.Display unit 840 may include display screen 841, optionally, can adopt liquid crystal display (liquid crystal
Display, lcd), the form such as Organic Light Emitting Diode (organic light-emitting diode, oled) aobvious to configure
Display screen 841.Although in fig. 8, fingerprint module 831 and display screen 841 are to realize the defeated of mobile phone as two independent parts
Enter and input function, but in some embodiments it is possible to will be integrated with display screen 841 for fingerprint module 831 and realize mobile phone
Input and output function.
Mobile phone may also include at least one sensor 850, such as optical sensor, motion sensor and other sensors.
Specifically, optical sensor may include ambient light sensor and proximity transducer, and wherein, ambient light sensor can be according to ambient light
The brightness to adjust display screen 841 for the light and shade, proximity transducer can when mobile phone moves in one's ear, close display screen 841 and/or
Backlight.As one kind of motion sensor, accelerometer sensor can detect the big of (generally three axles) acceleration in all directions
Little, can detect that size and the direction of gravity when static, can be used for identifying application (such as horizontal/vertical screen switching, the phase of mobile phone attitude
Close game, magnetometer pose calibrating), Vibration identification correlation function (such as pedometer, tap) etc.;Can also configure as mobile phone
The other sensors such as gyroscope, barometer, drimeter, thermometer, infrared ray sensor, will not be described here.
Voicefrequency circuit 860, speaker 861, microphone 862 can provide the audio interface between user and mobile phone.Audio-frequency electric
The signal of telecommunication after the voice data receiving conversion can be transferred to speaker 861, is converted to sound by speaker 861 by road 860
Signal output;On the other hand, the acoustical signal of collection is converted to the signal of telecommunication by microphone 862, turns after being received by voicefrequency circuit 860
It is changed to voice data, then after voice data output processor 880 is processed, through rf circuit 810 to be sent to such as another mobile phone,
Or voice data is exported to memorizer 820 to process further.
Wifi belongs to short range wireless transmission technology, and mobile phone can help user's transceiver electronicses postal by wifi module 870
Part, browse webpage and access streaming video etc., it has provided the user wireless broadband internet and has accessed.Although Fig. 8 shows
Wifi module 870, but it is understood that, it is simultaneously not belonging to must be configured into of mobile phone, can not change as needed completely
Omit in the scope of the essence becoming invention.
Processor 880 is the control centre of mobile phone, using the various pieces of various interfaces and connection whole mobile phone, leads to
Cross and run or software program and/or module that execution is stored in memorizer 820, and call and be stored in memorizer 820
Data, the various functions of execution mobile phone and processing data, thus carry out integral monitoring to mobile phone.Optionally, processor 880 can wrap
Include one or more processing units;Preferably, processor 880 can integrated application processor and modem processor, wherein, should
Mainly process operating system, user interface and application program etc. with processor, modem processor mainly processes radio communication.
It is understood that above-mentioned modem processor can not also be integrated in processor 880.
Mobile phone also includes the power supply 890 (such as battery) powered to all parts it is preferred that power supply can pass through power supply pipe
Reason system is logically contiguous with processor 880, thus realizing management charging, electric discharge and power managed by power-supply management system
Etc. function.
Although not shown, mobile phone can also include photographic head, bluetooth module etc., will not be described here.
In embodiment shown in aforementioned Fig. 1, Fig. 2, each step method flow process can the structure based on this mobile phone be realized.
In embodiment shown in aforementioned Fig. 3, Fig. 4, each unit function can the structure based on this mobile phone be realized.
In the above-described embodiments, the description to each embodiment all emphasizes particularly on different fields, and does not have the portion described in detail in certain embodiment
Point, may refer to the associated description of other embodiment.
It should be understood that disclosed device in several embodiments provided herein, can be by another way
Realize.For example, device embodiment described above is only the schematically division of for example described unit, is only one kind
Division of logic function, actual can have other dividing mode when realizing, for example multiple units or assembly can in conjunction with or can
To be integrated into another system, or some features can be ignored, or does not execute.Another, shown or discussed each other
Coupling or direct-coupling or communication connection can be by some interfaces, the INDIRECT COUPLING of device or unit or communication connection,
It can be electrical or other form.
The described unit illustrating as separating component can be or may not be physically separate, show as unit
The part showing can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.The mesh to realize this embodiment scheme for some or all of unit therein can be selected according to the actual needs
's.
In addition, can be integrated in a processing unit in each functional unit in each embodiment of the present invention it is also possible to
It is that unit is individually physically present it is also possible to two or more units are integrated in a unit.Above-mentioned integrated list
Unit both can be to be realized in the form of hardware, it would however also be possible to employ the form of SFU software functional unit is realized.
If described integrated unit is realized and as independent production marketing or use using in the form of SFU software functional unit
When, can be stored in a computer read/write memory medium.Based on such understanding, technical scheme is substantially
The part in other words prior art being contributed or all or part of this technical scheme can be in the form of software products
Embody, this computer software product is stored in a storage medium, including some instructions with so that a computer
Equipment (can be personal computer, server or network equipment etc.) execution each embodiment methods described of the present invention whole or
Part steps.And aforesaid storage medium includes: u disk, read only memory (rom, read-only memory), random access memory are deposited
Reservoir (ram, random access memory), portable hard drive, magnetic disc or CD etc. are various can be with store program codes
Medium.
The above, above example only in order to technical scheme to be described, is not intended to limit;Although with reference to front
State embodiment the present invention has been described in detail, it will be understood by those within the art that: it still can be to front
State the technical scheme described in each embodiment to modify, or equivalent is carried out to wherein some technical characteristics;And these
Modification or replacement, do not make the essence of appropriate technical solution depart from the scope of various embodiments of the present invention technical scheme.
Claims (15)
1. a kind of method that screen locking magazine pushes is it is characterised in that methods described includes:
The acquisition request of the screen locking magazine that receiving terminal sends, described acquisition request includes the picture category of described terminal requirements
Not;
Obtain the picture of the predetermined number matching with described picture classification;
Generate the screen locking magazine of the picture comprising to obtain;
Insert advertisement in described screen locking magazine, and the state of described advertisement is set to hidden state, be in hidden state
The trigger condition that advertisement presents includes the number that the picture in described screen locking magazine continuously play and is more than default number;
Send the screen locking magazine of described insertion advertisement to described terminal.
2. method according to claim 1 is it is characterised in that described generation comprises the screen locking magazine of the picture of acquisition, bag
Include:
Determine the other quantity of described picture category;
When the other quantity of described picture category is at least two, a Photo channel is generated according to each picture classification;
The picture being matched with each picture classification obtaining is inserted in corresponding Photo channel;
Described screen locking magazine is generated according to described Photo channel.
3. method according to claim 2 is it is characterised in that described insert advertisement in described screen locking magazine, comprising:
Obtain the advertisement matching with each Photo channel;
The advertisement of acquisition is inserted in corresponding Photo channel.
4. method according to claim 3 is it is characterised in that the advertisement that matches with each Photo channel of described acquisition,
Including:
Determine the picture number of each Photo channel;
Determine that each Photo channel needs the quantity of the advertisement of insertion according to the picture number of each Photo channel;
Obtain the advertisement of the described quantity matching with each Photo channel.
5. a kind of method that screen locking impurity is play is it is characterised in that methods described includes:
Send the acquisition request of screen locking magazine to server, described acquisition request includes the picture classification of terminal requirements;
Receive the screen locking magazine matching with described picture classification of described server feedback;
When detect the screen locking picture in screen locking magazine slided replacing when, determine that described screen locking picture continuously play time
Number;Wherein, comprise hiding advertisement in described screen locking magazine;
When the number of times of described replacing is more than preset times, obtain described hiding advertisement;
Show the advertisement of described acquisition.
6. method according to claim 5 is it is characterised in that the described hiding advertisement of described acquisition includes:
Determine the advertising aggregator hidden;
A broadcasting frequency is selected to be less than the advertisement of predetermined threshold value from described hiding advertising aggregator.
7. method according to claim 6 is it is characterised in that the advertisement of the described acquisition of described display includes:
The content identifying described current screen locking picture is to determine blank position;
Assume described advertisement in described blank position.
8. a kind of server is it is characterised in that described server includes:
Receiving unit, the acquisition request of the screen locking magazine sending for receiving terminal, described acquisition asks to include described terminal
The picture classification of demand;
Acquiring unit, for obtaining the picture of the predetermined number matching with described picture classification;
Signal generating unit, for generating the screen locking magazine of the picture comprising to obtain;
Insertion unit, for inserting advertisement in described screen locking magazine;
Arranging unit, for the state of described advertisement is set to hidden state, is in the triggering that the advertisement of hidden state presents
Condition includes the number that the picture in described screen locking magazine continuously play and is more than default number;
Transmitting element, for sending the screen locking magazine of described insertion advertisement to described terminal.
9. server according to claim 8 is it is characterised in that described signal generating unit includes determination subelement, generates son
Unit and insertion subelement;
Described determination subelement, for determining the other quantity of described picture category;
Described generation subelement, for when the other quantity of described picture category is at least two, generating according to each picture classification
One Photo channel;
Described insertion subelement, for being inserted into corresponding Photo channel by the picture matching with each picture classification obtaining
In;
Described generation subelement, is additionally operable to generate described screen locking magazine according to described Photo channel.
10. server according to claim 9 is it is characterised in that described insertion unit includes obtaining subelement and insertion
Subelement;
Described acquisition subelement, for obtaining the advertisement matching with each Photo channel;
Described insertion subelement, for being inserted into the advertisement of acquisition in corresponding Photo channel.
11. servers according to claim 10 it is characterised in that
Described acquisition subelement, specifically for determining the picture number of each Photo channel;Picture according to each Photo channel
Quantity determines that each Photo channel needs the quantity of the advertisement of insertion;Obtain the described quantity matching with each Photo channel
Advertisement.
A kind of 12. terminals are it is characterised in that described terminal includes:
Transmitting element, for sending the acquisition request of screen locking magazine to server, described acquisition asks to include terminal requirements
Picture classification;
Receiving unit, for receiving the screen locking magazine matching with described picture classification of described server feedback;
Determining unit, for when detect the screen locking picture in screen locking magazine slided replacing when, determine described screen locking picture quilt
The number of times changed;Wherein, comprise hiding advertisement in described screen locking magazine;
Acquiring unit, for when the number of times of described replacing is more than preset times, obtaining described hiding advertisement;
Display unit, for showing the advertisement of described acquisition.
13. terminals according to claim 12 are it is characterised in that described acquiring unit includes determination subelement and selects son
Unit;
Described determination subelement, for determining hiding advertising aggregator;
Described selection subelement, for selecting a broadcasting frequency to be less than the wide of predetermined threshold value from described hiding advertising aggregator
Accuse.
14. terminals according to claim 13 it is characterised in that
Described display unit, for identifying the content of described current screen locking picture to determine blank position;In described space bit
Put and assume described advertisement.
A kind of 15. terminals are it is characterised in that include:
Be stored with the memorizer of executable program code;
The processor coupling with described memorizer;
Described processor calls the described executable program code of storage in described memorizer, and execution such as claim 5 is to right
Require the method described in 7 any one.
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Address after: Changan town in Guangdong province Dongguan 523860 usha Beach Road No. 18 Applicant after: GUANGDONG OPPO MOBILE TELECOMMUNICATIONS Corp.,Ltd. Address before: Changan town in Guangdong province Dongguan 523860 usha Beach Road No. 18 Applicant before: GUANGDONG OPPO MOBILE TELECOMMUNICATIONS Corp.,Ltd. |
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