CN112199022A - Content display method and device, electronic equipment and storage medium - Google Patents

Content display method and device, electronic equipment and storage medium Download PDF

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Publication number
CN112199022A
CN112199022A CN202011149885.3A CN202011149885A CN112199022A CN 112199022 A CN112199022 A CN 112199022A CN 202011149885 A CN202011149885 A CN 202011149885A CN 112199022 A CN112199022 A CN 112199022A
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Prior art keywords
display
content
displayed
detected
screen
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CN202011149885.3A
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Chinese (zh)
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潘丹
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Guangdong Oppo Mobile Telecommunications Corp Ltd
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Guangdong Oppo Mobile Telecommunications Corp Ltd
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Priority to CN202011149885.3A priority Critical patent/CN112199022A/en
Publication of CN112199022A publication Critical patent/CN112199022A/en
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0484Interaction techniques based on graphical user interfaces [GUI] for the control of specific functions or operations, e.g. selecting or manipulating an object, an image or a displayed text element, setting a parameter value or selecting a range
    • G06F3/04847Interaction techniques to control parameter settings, e.g. interaction with sliders or dials
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06FELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0487Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser
    • G06F3/0488Interaction techniques based on graphical user interfaces [GUI] using specific features provided by the input device, e.g. functions controlled by the rotation of a mouse with dual sensing arrangements, or of the nature of the input device, e.g. tap gestures based on pressure sensed by a digitiser using a touch-screen or digitiser, e.g. input of commands through traced gestures

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  • Engineering & Computer Science (AREA)
  • General Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Human Computer Interaction (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The embodiment of the application discloses a content display method and device, electronic equipment and a storage medium. The method comprises the following steps: if the display screen is detected to be in a bright screen state, displaying first display content on the display screen; and when the sliding operation is detected, displaying second display content on the display screen, wherein the second display content is different from the first display content. By the method, the display contents of the bright screen and the sliding scene are controlled respectively, different display contents are displayed in different scenes, the flexibility of content display of the electronic equipment in the screen locking state is improved, and meanwhile the display contents can be provided for a user in a personalized mode.

Description

Content display method and device, electronic equipment and storage medium
Technical Field
The present application relates to the field of image processing technologies, and in particular, to a content display method and apparatus, an electronic device, and a storage medium.
Background
With the popularization of intelligent mobile terminals such as mobile phones, tablets and the like and the rapid development of mobile internet, the user usage amount of the mobile terminals is increasing. The screen locking function has become one of the standard applications of the intelligent mobile terminal, and is the first impression that the intelligent mobile terminal presents to the user, and therefore, belongs to the function with extremely high use frequency of the user. In the related content display method, the content seen by the user in the bright screen cannot be controlled, so that the flexibility of content display of the intelligent mobile terminal in the screen locking state is still to be improved.
Disclosure of Invention
In view of the foregoing problems, embodiments of the present application provide a content presentation method, apparatus, electronic device, and storage medium to improve the foregoing problems.
In a first aspect, an embodiment of the present application provides a content display method, where the method includes: if the display screen is detected to be in a bright screen state, displaying first display content on the display screen; and when the sliding operation is detected, displaying second display content on the display screen, wherein the second display content is different from the first display content.
In a second aspect, an embodiment of the present application provides a content presentation apparatus, including: the first display unit is used for displaying first display content on the display screen if the display screen is detected to be in a bright screen state; and the second display unit is used for displaying second display content on the display screen when the sliding operation is detected, wherein the second display content is different from the first display content.
In a third aspect, an embodiment of the present application provides an electronic device, including a display screen, one or more processors, and a memory; one or more programs are stored in the memory and configured to be executed by the one or more processors to implement the methods described above.
In a fourth aspect, the present application provides a computer-readable storage medium, in which a program code is stored, wherein the program code performs the above-mentioned method when executed by a processor.
According to the content display method and device, the electronic device and the storage medium, if the display screen is detected to be in the bright screen state, first display content is displayed on the display screen, and when sliding operation is detected, second display content different from the first display content is displayed on the display screen. By the method, the display contents of the bright screen and the sliding scene are controlled respectively, different display contents are displayed in different scenes, the flexibility of content display of the electronic equipment in the screen locking state is improved, and meanwhile the display contents can be provided for a user in a personalized mode.
Drawings
In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a flowchart illustrating a content presentation method according to an embodiment of the present application;
fig. 2 is a flow chart illustrating a content presentation method according to another embodiment of the present application;
FIG. 3 is a flow chart illustrating a method of content presentation as set forth in a further embodiment of the present application;
fig. 4 is a schematic diagram illustrating a first presentation content including a plurality of sub-contents according to still another embodiment of the present application;
FIG. 5 illustrates a schematic diagram of sliding sub-content of a first presentation content as set forth in a further embodiment of the present application;
FIG. 6 is a flow chart illustrating a method of content presentation as set forth in yet another embodiment of the present application;
FIG. 7 is a schematic diagram illustrating an example of an increased display area for a designated location according to the present application;
fig. 8 is a block diagram illustrating a content presentation apparatus according to an embodiment of the present application;
FIG. 9 is a block diagram of an electronic device for executing a content presentation method according to an embodiment of the present application in real time;
fig. 10 illustrates a storage unit for storing or carrying program codes for implementing the content presentation method according to the embodiment of the present application in real time.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
With the popularization of intelligent mobile terminals such as mobile phones, tablets and the like and the rapid development of mobile internet, the user usage amount of the mobile terminals is increasing. The screen locking function has become one of the standard applications of the intelligent mobile terminal, and is the first impression that the intelligent mobile terminal presents to the user, and therefore, belongs to the function with extremely high use frequency of the user.
In the research on the related content display method, the inventor finds that the related content display method cannot control the content seen by the user in the bright screen state, so that the flexibility of the content display of the intelligent mobile terminal in the screen locking state is still to be improved.
Therefore, the inventor proposes a method, an apparatus, an electronic device, and a storage medium for displaying content of a display content on a display screen in an individualized manner while flexibility of content display of the electronic device in a lock screen state is improved by displaying a first display content on the display screen if it is detected that the display screen is in a bright screen state, displaying a second display content different from the first display content on the display screen when a sliding operation is detected, and controlling the display contents of the bright screen scene and the sliding scene respectively to display different display contents in different scenes.
Embodiments of the present application will be described in detail below with reference to the accompanying drawings.
Referring to fig. 1, a content display method provided in an embodiment of the present application includes:
s110: and if the display screen is detected to be in the bright screen state, displaying the first display content on the display screen.
In the embodiment of the application, the display screen is the display screen of the intelligent mobile terminal, wherein the intelligent mobile terminal can be a smart phone, a tablet computer, an electronic device with the display screen and the like.
As one mode, the first display content is a content displayed when the display screen is detected to be in a bright screen state. Optionally, the first display content may be a lock screen magazine. The screen-locking magazine can be understood as an electronic magazine which is displayed in a lighted display screen when the intelligent mobile terminal is in a screen-locking state, and a screen-locking magazine application program can be installed in the intelligent mobile terminal to achieve the screen-locking magazine function. The lock-screen magazine can contain a plurality of lock-screen magazine pictures, and a user can switch in the process of viewing the lock-screen magazine pictures.
For example, the system or the user may set the working state of the screen locking magazine function of the intelligent mobile terminal, and when the screen locking magazine function of the intelligent mobile terminal is in an open state, the intelligent mobile terminal displays a screen locking magazine picture on the display screen in the screen locking state and when the display screen is lighted.
The display screen may be in a bright screen state, which may be triggered by a user touching the display screen or pressing a physical key (e.g., a power key), and is not limited in this embodiment.
When an operation that a user touches the display screen or presses a physical key is detected, it can be determined that the display screen is in a bright screen state. Optionally, when it is detected that the user takes the intelligent mobile terminal up, it may be determined that the display screen is in a bright screen state.
Further, when the display screen is detected to be in the bright screen state through the method, the first display content is displayed in the display screen. Optionally, a display sequence of the first display content may be pre-established, and when it is detected that the display screen is in the bright screen state, the first display content may be displayed in the display screen according to the pre-established display sequence.
Optionally, the first display content may include at least two display groups, each display group may include different types of first display content, and the first display content in each display group corresponds to the same theme and can be used to express related content, so as to enhance the association between the first display contents in the display group, and facilitate creating a sense of continuity and a sense of story for the user, so that the first display content is more attractive to the user. The theme corresponding to each display group can correspond to the development process of things, such as the growth process of children, the famous experience of a celebrity, the beginning and the end of the development of a hot event, and the like. The corresponding first display contents can be appearance diagrams or behavior expression diagrams of children in different growth stages, a residence involved in the naming process of a celebrity, a photo of a person influencing the celebrity, event information for naming the celebrity, a photo of a person involved in a popular event or a scene picture, and the like.
Further, in order to distinguish different display groups, a corresponding identifier may be set for each display group in advance. When the display screen is detected to be in the bright screen state, the display screen needs to display the first display content, the identifier of the target display group can be determined first, and then the first display content in which display group needs to be displayed is determined.
Optionally, the determination manner of the identifier of the target display group may be various, and is not limited in this embodiment. For example, one presentation group may be randomly selected from presentation groups included in the first presentation content as a target presentation group; for another example, the target display identifier may be determined according to an identifier of a display group to which the first display content displayed on the display screen belongs when the display screen is detected to be in the bright screen state last time.
After the identifier of the target display group is determined, the first display content in the target display group corresponding to the identifier of the target display group can be acquired, and the first display content is displayed on the display screen. For example, the first display content in the target display group may be a picture, and then the first picture in the target display group may be acquired as the first display content displayed on the display screen.
If it is detected that the display screen is in the bright screen state at this time, the first display content is displayed for the first time, and the identifier of the target display group may be an identifier of a first display group in the display group list.
S120: and when the sliding operation is detected, displaying second display content on the display screen, wherein the second display content is different from the first display content.
In one aspect, the sliding operation is a preset operation capable of switching the display content, and specifically, the sliding operation may be a top-down sliding operation, a right-to-left sliding operation, or a left-to-right sliding operation. The second display content is displayed when the sliding operation of the user for the display content of the display screen is detected.
And when the sliding operation of the user from top to bottom, or the sliding operation from left to right or the sliding operation from right to left is detected, displaying the second display content on the display screen. The sliding operation may include a plurality of sliding operations, and each time the sliding operation is detected, the second display content displayed on the display screen at each time is different.
Further, the sliding operation may be set to a first preset operation, a second preset operation, and a third preset operation. The first preset operation may correspond to the sliding operation from right to left; the second preset operation may correspond to the sliding operation from top to bottom, or may correspond to the long pressing operation acting on the blank area of the display screen; the third preset operation may correspond to the above-described sliding operation from left to right.
The second presentation may also be the same as the first presentation, including at least two presentation groups. And switching the current second display content according to the detected sliding operation. Specifically, when the sliding operation is detected to be a first preset operation, if the sliding operation is performed from right to left, the next second display content in the current display group is switched to be displayed; when the sliding operation is detected to be a second preset operation, if the sliding operation is from top to bottom, switching to display second display content in the next display group; and when the sliding operation is detected to be a third preset operation, if the sliding operation is performed from left to right, switching to display the last second display content in the current display group. And determining the sequence among the display groups according to the display group list, and determining the sequence of the second display contents in the display groups according to the preset display content list.
In the content display method provided by this embodiment, if it is detected that the display screen is in a bright screen state, the first display content is displayed on the display screen, and when the sliding operation is detected, the second display content different from the first display content is displayed on the display screen. By the method, the display contents of the bright screen and the sliding scene are controlled respectively, different display contents are displayed in different scenes, the flexibility of content display of the electronic equipment in the screen locking state is improved, and meanwhile the display contents can be provided for a user in a personalized mode.
Referring to fig. 2, a content display method provided in the embodiment of the present application includes:
s210: and if the display screen is detected to be in the bright screen state, displaying the first display content on the display screen.
The detailed explanation of the steps included in S210 may refer to the corresponding steps in the foregoing embodiments, and are not repeated here.
S220: and when the sliding operation is detected, taking the sub-content acted by the sliding operation as the target sub-content.
In one way, the first presentation content may include a plurality of sub-contents, and the presentation content included in each sub-content is different. The target sub-content is a sub-content for which the display content can be switched through a sliding operation, and optionally, the target sub-content may be any one of a plurality of sub-contents included in the first display content. Further, when the display screen is detected to be in the bright screen state, a plurality of sub-contents included in the first display content are simultaneously displayed on the display screen. Optionally, each piece of sub-content may include a sliding region, and when it is detected that the user slides the sliding region of a piece of sub-content in the plurality of pieces of sub-content included in the first presentation content, the sub-content corresponding to the sliding region acted by the sliding operation of the user is used as the target sub-content.
S230: and displaying second display content associated with the target sub-content on the display screen.
As one way, a plurality of sub-contents included in the first presentation content may be previously associated with different second presentation contents, respectively. And displaying the second display content corresponding to the sub-content in the display screen when the sliding operation of the sub-content included in the first display content is detected.
For example, as shown in fig. 3, the dotted area in fig. 3 is a touch area acted when the user performs a sliding operation, the first presentation content may include a plurality of sub-contents, which may include sub-content 1, sub-content 2, and sub-content 3, and when it is detected that the user performs a sliding operation, the sub-content 1 acted by the sliding operation of the user is taken as a target sub-content. And when the sliding operation of the user on the sliding area of the sub-content is detected to be completed, displaying the second display content associated with the target sub-content.
Specifically, as shown in fig. 4, the sub-content 1 may be a subscribed content, the sub-content 2 may be a media number content of interest, and the sub-content 3 may be a favorite content. When the user is detected to slide from right to left relative to the subscribed content according to the touch area shown in fig. 4, the second display content associated with the subscribed content is displayed on the display screen. For example, the second exhibited content associated with the subscribed content may be content exhibited by a public number to which the user subscribes.
In the content display method provided in this embodiment, if it is detected that the display screen is in a bright screen state, the first display content is displayed on the display screen, and when a sliding operation is detected, the sub-content acted by the sliding action is taken as a target sub-content, and the second display content associated with the target sub-content is displayed on the display screen. By the method, the display contents of the bright screen and the sliding scene are respectively controlled, different display contents are displayed in different scenes, different second display contents are displayed when different sub-contents are slid, the flexibility of content display of the electronic equipment in the screen locking state is improved, and meanwhile the display contents can be provided for a user in a personalized mode.
Referring to fig. 5, a content display method provided in the embodiment of the present application includes:
s310: and if the display screen is detected to be in a bright screen state, acquiring the content to be displayed.
The server can be pre-stored with a large amount of display contents, and the display contents pre-stored in the server can be uploaded and stored by a plurality of intelligent mobile terminals connected with the server according to user operations. And when the intelligent mobile terminal detects that the newly generated display content exists, uploading the newly generated display content to the server for storage. Alternatively, the display contents pre-stored in the server may be automatically obtained and stored from a plurality of databases by the server. Wherein, a large amount of display contents are respectively stored in more than ten databases.
As a manner, the content to be presented may be understood as all the presentation contents stored in the server in advance. When the display screen is detected to be in the bright screen state, the content to be displayed can be directly acquired from the storage area of the server. The number of the acquired contents to be displayed is not limited herein.
S320: and taking the display content meeting preset display conditions in the contents to be displayed as first display content, and displaying the first display content on the display screen.
The preset condition is a preset condition for evaluating the content to be displayed. The preset display condition comprises at least one of the following items: the display method comprises the steps of obtaining a first preset display condition and a second preset display condition, wherein the first preset display condition represents that the rating of the content to be displayed reaches a preset rating, and the second preset display condition represents that the content to be displayed is display content with the same label as user historical data.
The content to be displayed comprises an image to be displayed and a text to be displayed, the first preset condition comprises that the rating of the image to be displayed reaches a preset rating, the rating of the text to be displayed reaches the preset rating, and the text to be displayed corresponds to a specified label.
Optionally, the image to be displayed may include a video to be displayed, a still picture to be displayed, a moving picture to be displayed, and the like. The text to be displayed corresponds to the designated label and represents that the text to be displayed has reading value. The text to be displayed can be characters or text content included in the image to be displayed.
As one way, the display content satisfying at least one preset display condition in the to-be-displayed content may be used as the first display content. Specifically, the display content meeting a first preset display condition in the to-be-displayed content may be used as the first display content; or, the display content meeting the second preset display condition in the to-be-displayed content can be used as the first display content; or, the display content meeting the first preset display condition and the second preset display condition simultaneously in the to-be-displayed content may be used as the first display content.
Further, the image to be displayed included in the content to be displayed may include a plurality of ratings, and the text to be displayed in the content to be displayed may also include a plurality of ratings. The rating of the image to be displayed and the rating of the text to be displayed can be determined through scoring. Specifically, the rating of the image to be displayed may include a plurality of ratings such as excellent, good, common, and compliant, and each rating may have a different score segment of the score, where the score segment corresponding to each rating may be set by the user. Similarly, the rating of the text to be displayed may include a plurality of levels, such as S level, a level, B level, C level, D level, and the like, and similarly, the score segments of the scoring score corresponding to each level are also different, and the score segment corresponding to each rating may be set to different score values corresponding to each level from large to small. For example, the score segment corresponding to the S level may be set to 95-100, the score segment corresponding to the A level may be set to 90-95, the score segment corresponding to the B level may be set to 85-90, the score segment corresponding to the C level may be set to 80-85, the score segment corresponding to the D level may be set to 75-80, etc.
When the rating of the image to be displayed in the content to be displayed is excellent or excellent, the rating of the text to be displayed is S level, or A level or B level, and the text to be displayed has reading value, it is determined that the content to be displayed meets a first preset display condition, and then the content to be displayed meeting the first preset display condition can be used as the first display content.
Optionally, when it is detected that there is a display content with the same label as the user history data in the content to be displayed, it is determined that the display content with the same label as the user history data in the content to be displayed satisfies a second preset display condition, and then the display content with the same label as the user history data may be used as the first display content. The user history data may include content of the media number concerned by the user, display content clicked/liked/commented, and the like. The content to be displayed and the picture element label of the user history data are the same, or the content to be displayed and the style label of the user history data are the same, or the content to be displayed and the keyword label of the user history data are the same. Further, it can be understood that the content to be displayed has the same reading value preference with the user history data, and the like. The label may be a label that is set in advance for the display content after analyzing the user history data in advance.
In the embodiment of the present application, the second preset condition may also be a characteristic content with a platform content tonality guide under the reading preference of the user, such as light content, cold knowledge, hot search information, and the like. When it is detected that the content to be displayed is light content or cold knowledge, it can be determined that the content to be displayed satisfies a second preset condition, and then the content to be displayed satisfying the second preset condition can be used as the first display content. The rational and inclined selection made when the user selects products and services when the user reads the preference is the cognitive, psychological and rational judgment result of the user.
S330: and when the sliding operation is detected, taking the sub-content acted by the sliding operation as the target sub-content.
S340: and displaying second display content associated with the target sub-content on the display screen.
For the detailed explanation of the steps included in S330 and S340, reference may be made to the corresponding steps in the foregoing embodiments, which are not described herein again.
In the content display method provided by this embodiment, if it is detected that the display screen is in a bright screen state, the content to be displayed is acquired, the display content that meets the preset display condition in the content to be displayed is used as the first display content, the first display content is displayed on the display screen, when the sliding operation is detected, the sub-content that is acted by the sliding operation is used as the target sub-content, and the second display content that is associated with the target sub-content is displayed on the display screen. By the method, the first display content meeting the preset display condition is displayed in the bright screen scene, and the second display content associated with the target sub-content for the sliding operation is displayed in the sliding scene, so that the relevance between the first display content and the user in the bright screen scene is improved, and the use viscosity of the user is improved.
Referring to fig. 6, a content display method provided in the embodiment of the present application includes:
s410: and if the display screen is detected to be in a bright screen state, acquiring the content to be displayed.
S420: and taking the display content meeting preset display conditions in the contents to be displayed as first display content, and displaying the first display content on the display screen.
For detailed explanation of the steps included in S410 and S420, reference may be made to corresponding steps in the foregoing embodiments, which are not described herein again.
S430: and when the sliding operation is detected, acquiring the current sliding times.
In the embodiment of the application, the display screen in the bright screen state can be understood as that the intelligent mobile terminal is in a bright screen scene, and the display screen in the bright screen scene can be understood as that the intelligent mobile terminal is in a sliding scene when the sliding operation is detected.
In a bright screen scene, the privacy sense, the domain sense and the individual display requirements of users on the display contents are more strict than those of a sliding scene, the users in the two scenes have different motivations for consuming the display contents, and the need of controlling the display contents of each user in the bright screen scene and the sliding scene according to the difference of the scene characteristics is determined.
Furthermore, when the display content in the bright screen scene is set, the display content meeting the preset display condition can be used as the first display content, and when the display content in the sliding scene is set, the display area of the designated position can be increased to display the specific display content.
Specifically, the specific display content displayed in the display area with the increased designated position may be determined according to the behavior data of the user. And the step of increasing the display area of the specified position refers to inserting the display area of the specified position into the display queue of the second display content. As shown in fig. 7, the arrangement sequence of the several display contents of the bright screen, the operation pit position 1, the normal slide 1, the operation pit position 2, the normal slide 2, and the normal slide 3 included in fig. 7 can be understood as a complete display queue. The method comprises the steps that a bright screen is first display content, and similar content of subscribed content, concerned media number content and favorite content (clicking and praising) is a plurality of sub-content included in the first display content; the operation pit position 1 and the operation pit position 2 can be understood as an increased display area of a designated position, the real-time hot topic included in the operation pit position 1 can be understood as specific display content displayed by the display area of the designated position, and the activity area included in the operation pit position 2 can also be understood as specific display content displayed by the display area of the designated position; the normal slide 1, the normal slide 2, and the normal slide 3 may be understood as second display content when a fixed display area is not added, where the display content in the normal slide 1, the normal slide 2, and the normal slide 3 may be issued by a server through a personalized algorithm.
Furthermore, the behavior data of the user can be acquired in real time, after the behavior data of the user is acquired, the interest, the preference and the concerned fields of the user can be analyzed according to the behavior data of the user, so that the preference information of the user for accessing the displayed content is acquired, and when the user performs sliding operation to access the displayed content according to the preference information of the user, the personalized displayed content meeting the preference of the user can be provided or recommended to the user, so that the browsing experience of the user is improved. Wherein, the personalized display content can be displayed in the display area of the added designated position. The behavioral data of the user may include: the display contents browsed by the user, the display contents approved by the user or the display contents commented by the user, and the like.
Specifically, behavior data of any user can be collected, analysis statistics can be performed on the collected behavior data of each user, preference information of each user is obtained, the preference information of each user can include a plurality of preference information, ranking can be performed on the preference information of each user, contact is established between each preference information and corresponding display content in advance, a display area of a designated position is set for each corresponding display content, and when the user accesses through sliding operation, when the fact that the user slides to the display area of the designated position is detected, the display content corresponding to the display area of the designated position is displayed.
Optionally, when the displayed content is accessed through the sliding operation, the number of times of the sliding operation performed by the user history may be acquired, and then a display area where the specific content is displayed may be determined according to the number of times of the sliding operation performed by the user history. The display areas with the added fixed display positions can directionally release display contents such as operation activities, special columns, special subjects and the like. Illustratively, according to the number of times of sliding operation performed by the user in history, a first operation pit position and a second operation pit position at specified positions are added in a display queue of second display content, so that the first operation pit position can be used as a display area of real-time list content, and the hottest information or explosive money display content which is most concerned in the day is presented for the user; the second operation pit position can be used for displaying the activities of the current screen-locked magazine in a set manner, and the activities of the current screen-locked magazine are shown to the user specifically.
For example, if it is detected that the user does not slide down any more after performing 5 sliding operations, a critical point exists between the 5 th sliding operation and the 6 th sliding operation, and in order to guide the user to slide down continuously, the second display content displayed on the display screen according to the previous 4 sliding operations may be analyzed, and the second display content corresponding to the 5 th sliding operation may be replaced with the display content that the user is interested in. Furthermore, the user data of the user who does not slide down continuously after performing only 5 times of sliding operations can be analyzed, and then it can be determined what content can be displayed in the display screen when the user performs the 6 th sliding operation according to the analysis result, for example, in the user who does not slide down after performing only 5 times of sliding operations, the analysis results show that most of the boys are in the users who perform only 5 times of sliding operations, and then some content of interest to the boys, for example, display content related to NBA, can be displayed for the boys in the display area corresponding to the 6 th sliding operation.
By the method, the personalized display content is recommended or displayed to the user according to the user preference and the user behavior data, and the click rate and the reading rate of the display content can be effectively improved.
Furthermore, the personalized display content can be recommended or displayed to the user according to the user attribute information, and when the personalized display content is recommended or displayed to the user according to the user attribute information, the recommendation can be performed according to a preset rule, wherein the user attribute information can include the gender and age of the user. For example, the recommending according to the preset rule may be that, when it is detected that the gender of the user is female, the recommending may be performed according to a preset female attention content, specifically, health and beauty information may be recommended to the female, and when the health and beauty information is recommended to the female, the health and beauty information may be specifically recommended to the female according to the age of the female.
In one way, the current sliding times are the total times of the sliding operations currently performed by the user. The current sliding times of the user can be acquired in real time when the sliding operation specified by the user is detected. The designated sliding operation may be a preset operation that can switch the display content, for example, the designated sliding operation may be a sliding operation from right to left. Specifically, when the sliding operation of the user from right to left is detected, the current sliding times of the user are acquired in real time.
Optionally, when the sliding operation of the user is detected each time, the counted total number of the sliding times may be added by one, and the counted total number of the sliding times is stored in real time, and when the sliding operation of the user is stored, a corresponding relationship may be established between the detected sliding operation of the user and the time when the sliding operation is detected, and then when the current sliding time needs to be obtained, the sliding time at the current time may be obtained from the storage area in real time.
Further, it may be arranged that only the number of times of sliding performed by the user within a preset time period is detected and the time when the user is detected to perform the sliding operation, and when the sliding operation not performed within the preset time period is detected, the counting operation may be restarted. For example, it may be preset to count only the number of times of the detected user performing the sliding operation between 9 am and 2 pm, and when the sliding operation performed by the user is detected at 3 pm, the current sliding number may be counted as 1.
S440: and displaying the second display content associated with the current sliding times on the display screen.
As one mode, the number of times of sliding may be associated with the second display content in advance, and each time a sliding operation by the user is detected, the second display content corresponding to the sliding operation is displayed on the display screen.
Further, when the sliding frequency is associated with the second display content, the sliding frequency may be associated with the second display content according to the sequence of the time when the sliding operation is detected and the sequence of the display contents in the second display content. For example, if the number of sliding is 1, the number of sliding is associated with the presentation content arranged first in the presentation contents included in the second presentation content.
S450: and if the current sliding times meet the preset condition, taking the target display content associated with the current sliding times as second display content displayed on the display screen during the next sliding operation.
As one mode, the preset condition is that the preset number of sliding times of the display area where the designated position needs to be increased is set. And the target display content is the display content which is set to be displayed in the next sliding operation after the second display content corresponding to each sliding operation in the current sliding times is analyzed.
When it is detected that the current sliding operation is the same as the preset sliding frequency of the display area in which the designated position needs to be added, a display area in the designated position may be added behind the display position corresponding to the current sliding frequency, and the display content associated with the display area in the designated position is displayed as the second display content.
In the content display method provided by this embodiment, if it is detected that the display screen is in a bright screen state, to-be-displayed content is obtained, display content that meets a preset display condition in the to-be-displayed content is used as first display content, the first display content is displayed on the display screen, when a sliding operation is detected, a current sliding frequency is obtained, second display content associated with the current sliding frequency is displayed on the display screen, and if the current sliding frequency meets the preset condition, target display content associated with the current sliding frequency is used as second display content displayed on the display screen during a next sliding operation. By the method, the second display content associated with the sliding times is displayed according to the sliding times, and the display content can be sent and displayed in a personalized manner, so that a user can find more interesting and valuable display content in the sliding scene, and better product content consumption experience is provided for the user.
Referring to fig. 8, the present application provides a content display apparatus 500, where the apparatus 500 includes a first display unit 510 and a second display unit 520:
the first display unit 510 is configured to display a first display content on the display screen if it is detected that the display screen is in a bright screen state.
The first display unit 510 is further configured to obtain a content to be displayed if it is detected that the display screen is in a bright screen state; and taking the display content meeting preset display conditions in the contents to be displayed as first display content, and displaying the first display content on the display screen.
Wherein the preset display condition comprises at least one of the following items: the display method comprises the steps of obtaining a first preset display condition and a second preset display condition, wherein the first preset display condition represents that the rating of the content to be displayed reaches a preset rating, and the second preset display condition represents that the content to be displayed is display content with the same label as user historical data.
Further, the content to be displayed comprises an image to be displayed and a text to be displayed, the first preset condition comprises that the rating of the image to be displayed reaches a preset rating, the rating of the text to be displayed reaches the preset rating, and the text to be displayed corresponds to an appointed label.
The second display unit 520 is configured to display a second display content on the display screen when the sliding operation is detected, where the second display content is different from the first display content.
The first presentation content comprises a plurality of sub-contents, and the second presentation unit 520 is further configured to, when a sliding operation is detected, take the sub-content acted by the sliding operation as a target sub-content; and displaying second display content associated with the target sub-content on the display screen.
Optionally, the second display unit 520 is further configured to obtain a current sliding frequency when the sliding operation is detected; and displaying the second display content associated with the current sliding times on the display screen.
Optionally, the second displaying unit 520 is further configured to, if the current sliding frequency meets a preset condition, use target display content associated with the current sliding frequency as second display content displayed on the display screen during a next sliding operation.
Referring to fig. 9, based on the content display method and apparatus, another electronic device 100 capable of performing the content display method is further provided in the embodiment of the present application. The electronic device 100 includes one or more processors 102 (only one shown), a memory 104, a network module 106, and a display 108 coupled to each other. The memory 104 stores programs that can execute the content of the foregoing embodiments, and the processor 102 can execute the programs stored in the memory 104.
Processor 102 may include one or more processing cores, among other things. The processor 102 interfaces with various components throughout the electronic device 100 using various interfaces and circuitry to perform various functions of the electronic device 100 and process data by executing or executing instructions, programs, code sets, or instruction sets stored in the memory 104 and invoking data stored in the memory 104. Alternatively, the processor 102 may be implemented in hardware using at least one of Digital Signal Processing (DSP), Field-Programmable Gate Array (FPGA), and Programmable Logic Array (PLA). The processor 102 may integrate one or more of a Central Processing Unit (CPU), a Graphics Processing Unit (GPU), a modem, and the like. Wherein, the CPU mainly processes an operating system, a user interface, an application program and the like; the GPU is used for rendering and drawing display content; the modem is used to handle wireless communications. It is understood that the modem may not be integrated into the processor 102, but may be implemented by a communication chip.
The Memory 104 may include a Random Access Memory (RAM) or a Read-Only Memory (Read-Only Memory). The memory 104 may be used to store instructions, programs, code sets, or instruction sets. The memory 104 may include a stored program area and a stored data area, wherein the stored program area may store instructions for implementing an operating system, instructions for implementing at least one function (such as a touch function, a sound playing function, an image playing function, etc.), instructions for implementing various method embodiments described below, and the like. The storage data area may also store data created by the terminal 100 in use, such as a phonebook, audio-video data, chat log data, and the like.
The network module 106 is configured to receive and transmit electromagnetic waves, and implement interconversion between the electromagnetic waves and electrical signals, so as to communicate with a communication network or other devices, for example, an audio playing device. The network module 106 may include various existing circuit elements for performing these functions, such as an antenna, a radio frequency transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and so forth. The network module 106 may communicate with various networks, such as the internet, an intranet, a wireless network, or with other devices via a wireless network. The wireless network may comprise a cellular telephone network, a wireless local area network, or a metropolitan area network. For example, the network module 106 may interact with a base station.
The display screen 108 is shown specifically for presenting a first presentation and a second presentation.
Referring to fig. 10, a block diagram of a computer-readable storage medium according to an embodiment of the present application is shown. The computer-readable medium 800 has stored therein a program code that can be called by a processor to execute the method described in the above-described method embodiments.
The computer-readable storage medium 800 may be an electronic memory such as a flash memory, an EEPROM (electrically erasable programmable read only memory), an EPROM, a hard disk, or a ROM. Alternatively, the computer-readable storage medium 800 includes a non-volatile computer-readable storage medium. The computer readable storage medium 800 has storage space for program code 810 to perform any of the method steps of the method described above. The program code can be read from or written to one or more computer program products. The program code 810 may be compressed, for example, in a suitable form.
In the content display method and apparatus, the electronic device, and the storage medium provided in this embodiment, if it is detected that the display screen is in a bright screen state, a first display content is displayed on the display screen, and when a sliding operation is detected, a second display content different from the first display content is displayed on the display screen. By the method, the display contents of the bright screen and the sliding scene are controlled respectively, different display contents are displayed in different scenes, the flexibility of content display of the electronic equipment in the screen locking state is improved, and meanwhile the display contents can be provided for a user in a personalized mode.
Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it will be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not necessarily depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims (10)

1. A method for presenting content, the method comprising:
if the display screen is detected to be in a bright screen state, displaying first display content on the display screen;
and when the sliding operation is detected, displaying second display content on the display screen, wherein the second display content is different from the first display content.
2. The method of claim 1, wherein the first presentation content comprises a plurality of sub-contents, and wherein presenting the second presentation content on the display screen when the sliding operation is detected comprises:
when a sliding operation is detected, taking the sub-content acted by the sliding operation as target sub-content;
and displaying second display content associated with the target sub-content on the display screen.
3. The method of claim 1, wherein displaying the first display content on the display screen if it is detected that the display screen is in a bright screen state comprises:
if the display screen is detected to be in a bright screen state, acquiring content to be displayed;
and taking the display content meeting preset display conditions in the contents to be displayed as first display content, and displaying the first display content on the display screen.
4. The method according to claim 3, wherein the preset presentation condition comprises at least one of: the display method comprises the steps of obtaining a first preset display condition and a second preset display condition, wherein the first preset display condition represents that the rating of the content to be displayed reaches a preset rating, and the second preset display condition represents that the content to be displayed is display content with the same label as user historical data.
5. The method according to claim 4, wherein the content to be displayed comprises an image to be displayed and a text to be displayed, the first preset condition comprises that the rating of the image to be displayed reaches a preset rating, the rating of the text to be displayed reaches a preset rating, and the text to be displayed corresponds to a specified tag.
6. The method according to claim 1, wherein the presenting the second presentation on the display screen when the sliding operation is detected comprises:
when the sliding operation is detected, acquiring the current sliding times;
and displaying the second display content associated with the current sliding times on the display screen.
7. The method of claim 6, further comprising:
and if the current sliding times meet the preset condition, taking the target display content associated with the current sliding times as second display content displayed on the display screen during the next sliding operation.
8. A content presentation device, the device comprising:
the first display unit is used for displaying first display content on the display screen if the display screen is detected to be in a bright screen state;
and the second display unit is used for displaying second display content on the display screen when the sliding operation is detected, wherein the second display content is different from the first display content.
9. An electronic device comprising a display screen, one or more processors, and a memory; one or more programs stored in the memory and configured to be executed by the one or more processors to perform the method of any of claims 1-7.
10. A computer-readable storage medium, having program code stored therein, wherein the program code when executed by a processor performs the method of any of claims 1-7.
CN202011149885.3A 2020-10-23 2020-10-23 Content display method and device, electronic equipment and storage medium Pending CN112199022A (en)

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Application publication date: 20210108