KR101851966B1 - Method and system for manufacturing template creation and promotional contents using the object - Google Patents

Abstract

The present invention relates to a method for generating a template and promotion content using objects, and to a system thereof. According to an embodiment of the present invention, the method for generating a template and promotion content using objects comprises: an object database (DB) establishing step where a designer terminal connects to a template providing server through a wired or wireless communication network and registers individual objects respectively that form a template, in order to establish a DB; a customized template generating step where a user terminal connects to the template providing server in order to select the objects and generates a user customized template through a layout process for arranging or placing the selected objects; a content page manufacturing step where the user terminal inputs information content on a predetermined theme into the user customized template in order to manufacture a content page for advertising or promoting the theme; and a content page transmitting step where the user terminal transmits the content page to an operating server of a website related to the theme. Therefore, the method for generating a template and promotion content using objects can utilize personality of a user because the user can generate or manufacture a template itself not by using previously manufactured or provided templates but by using objects in order to create various methods of expression.

Description

[0001] The present invention relates to a method and a system for creating a template using an object,

The present invention relates to a content production method and system, and more particularly, to a template generation method using an object constituting a template and a method and system for creating a promotional content.

A growing number of customers are purchasing products using an online shopping mall on a web page through an Internet network or a mobile communication network (network communication network). In general, most of the product purchase means using the online shopping mall is provided by providing various product information to customers through the product detail page for advertising the product provided in the shopping mall.

In this form, an advertisement (a product detail page provided on a web page) is uploaded to a predetermined sales site from a shopping mall operator or business owners who have entered the shopping mall, Process.

In order to produce an advertisement for enhancing the purchasing power of the consumer, the advertising company (web design company) which professionally produces the product detail page requests the designer or employs the web designer to produce the product detail page. This causes producers to spend more time and money than necessary to produce product detail pages.

Especially, in order to standardize the product detail page uploaded to each online shopping mall, a manufacturer inserts various graphic elements and characters to promote his / her product, so that the advertisement image desired by the producer can be easily produced at a low cost and in real time It is difficult to do.

Therefore, the creator himself can directly insert a large number of product photographs and advertisement texts through a graphical user interface (GUI) provided on a web page, thereby realizing a customized advertisement design for saving money and time and selling a product successfully A device would be needed.

That is, it is urgently required to develop an online shopping mall product information design authoring system in which anyone can easily author product information in a format required by a shopping mall site he / she wants to sell and register the product information in the shopping mall.

In addition, conventionally, only a method or system for producing content such as a product detail information page, an event, or a promotional web page has been used by using a template already generated on a communication network such as the Internet. However, there has been a problem that the configuration of the stereotyped and uniform template restricts the way of expressing various themes or subjects.

Korean Patent Publication No. 10-2012-0015979 (Publication date: 2013.08.26.) "System and method for registering advertisement images, and apparatus applied thereto"

In order to solve the above-mentioned problems, it is an object of the present invention to provide a method of creating a template by itself, And a method and system for creating a promotional content using the object.

Another object of the present invention is to provide a method and system for easily creating a design such as product / service information or cultural content information in a format required by a person to sell or promote by using a user-customized template, The present invention provides a method and system for creating a template and a promotional content using an object that enables a creator and an operator to associate the creator and the operator with revenue according to a billing policy by applying a content creation and sharing function.

The problems to be solved by the present invention are not limited thereto and other matters not mentioned can be clearly understood by those skilled in the art from the following description will be.

In order to accomplish the above object, the present invention provides a template creation method using an object and a method and system for creating a promotional content.

A method of creating a template using an object and a method of producing a promotional content using an object according to an exemplary embodiment of the present invention includes constructing an object DB for registering each object constituting a template by accessing a template providing server through a wired / step; A customized template generating step of generating a customized template through a layout process in which a user terminal accesses the template providing server to select the object and arranges or arranges the selected object; A content page creation step of creating a content page for advertisement or promotion of the theme by inputting information content of a predetermined theme to the user-customized template by the user terminal; And transmitting the content page to the operation server of the web site related to the theme by the user terminal.

A template providing server for establishing a database by registering each object connected to a designer terminal through a wired / wireless communication network and constituting a template according to an exemplary embodiment of the present invention; And a step of generating a user-customized template through a layout process of selecting the object by connecting to the template providing server and arranging or arranging the selected objects, and inputting the information content for the theme into the user- And a user terminal for creating a content page for advertisement or publicity and transmitting the created content page to an operation server of a web site related to the theme.

A method and system for creating a template using an object according to an exemplary embodiment of the present invention and a method and system for creating a promotional content according to an exemplary embodiment of the present invention may include a method of creating a template by itself, Of the personality of the person.

In addition, the method and system for creating a template using an object according to an exemplary embodiment of the present invention and a system and method for creating a promotional content may use a user-customized template to create a product / service information or a culture content Information, etc., can be easily created and registered directly on the website, and mailing service can be made in html format.

The effects of the present invention are not limited to the effects mentioned above, and other effects not mentioned can be clearly understood by those skilled in the art from the description of the claims.

BRIEF DESCRIPTION OF THE DRAWINGS The accompanying drawings, which are incorporated in and constitute a part of the specification, illustrate exemplary embodiments of the invention and, together with the description of the invention, It should not be construed as limited.
FIGS. 1 to 3 illustrate the concept of providing a multi-platform based smart promotion platform and service provision contents as a basis of the present invention.
FIG. 4 is a diagram showing a template creation system using an object and a configuration of a promotional content production system according to an embodiment of the present invention; FIG.
5 is a diagram showing a detailed configuration of the template providing server of Fig.
FIGS. 6 to 15 illustrate a process of creating and editing a user-customized template and creating a content page using a template creation using an object and a promotion content creation system according to an exemplary embodiment of the present invention; FIG.
16 to 18 are flowcharts of a method of creating a template using an object and a method of producing a promotional content according to an embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. Each drawing has been partially or exaggerated for clarity. It should be noted that, in adding reference numerals to the constituent elements of the respective drawings, the same constituent elements are shown to have the same reference numerals as possible even if they are displayed on different drawings. Also, components and acts referred to as " comprising (or comprising) " do not exclude the presence or addition of one or more other components and operations. In the following description of the present invention, a detailed description of known functions and configurations incorporated herein will be omitted when it may make the subject matter of the present invention rather unclear.

FIG. 1 is a diagram illustrating a concept of providing a multi-platform smart promotion platform and providing services according to an exemplary embodiment of the present invention. FIG. FIG. 5 is a diagram showing a detailed configuration of the template providing server of FIG. 4, and FIGS. 6 to 15 are diagrams showing a template creation and promotion content creation system using an object according to an embodiment of the present invention. And creating a user-customized template, and editing and creating a content page.

1 to 5, a template creation and promotion content creation system 10 using objects can be realized by connecting a plurality of designer terminals 100 at home and abroad through a wired / wireless communication network, A template providing server 200 for registering objects oj and building a database DB; And the template providing server 200 to select the object oj and generate a user customized template CT through a layout process of arranging or arranging the selected objects oj, (CP) for advertising or promoting the theme by inputting information content (IC) for the theme (TM), and transmitting the created content page (CP) to a website To the operation server 400 of the mobile terminal 300.

A plurality of designer terminals 100 in the domestic and / or overseas can access the template providing server 200 in the language of the corresponding country via a network such as the Internet.

The designer terminal 100 accesses the template providing server 200 and registers each object oj constituting the template TM.

5, the template providing server 200 includes a database 210, a communication module 220, a template creation support module 230, a content page creation and editing support module 240, A search module 250, a counting and ranking module 260, a manager module 270 and a control module 280. [ Wherein the control module 280 controls each of the modules 220, 230, 240, 250, 260, 270 including the database 210.

The template providing server 200 stores an object oj in a database (DB) 210 to construct an object database (DB) In addition, the template providing server 200 may construct the database 210 through the template of other provided designer terminals 100.

A plurality of designer terminals 100 and user terminals 300 can access the template providing server 200 through the communication module 220.

The user terminal 300 can access the template providing server 200 through a wire / wireless communication network. The user terminal 300 may include a smart phone, a smart pad or a tablet PC.

The user terminal 300 selects the objects oj. The user terminal 300 preferably selects the appropriate objects oj so that a suitable user-customized template CT can be created corresponding to a predetermined theme TM or subject.

The user terminal 300 can generate a user-customized template CT through a layout process of arranging or arranging the selected objects oj on the template creation screen.

That is, the template generation support module 230 of the template providing server 200 can support the user terminal 300 to generate the user-customized template CT through the template creation screen or the like.

Referring to FIG. 6, the user terminal 300 selects a theme (TM) or a type according to the type of content to be advertised, and can register an icon and multiple languages during the process. Finally, have.

Accordingly, all the items constituting the template such as the menu (or each item of the menu), the icon, the color, the font, the language, the background (including the color), and the operating environment of the device can be an object oj.

As described above, according to the present invention, a template of an original author that provides a template through an existing design process and a user to be created at present create or create a template itself using an object, thereby creating various expression methods, There is an advantage that features that apply personality can be saved.

That is, conventionally, a product information detail page or the like has been produced by simply selecting a preset template according to a series of standardized table of contents. However, according to the present invention, a template itself is generated by using individual elements constituting a template, You can author.

The user terminal 300 also receives a theme TM or a content page CP for advertisement or promotion of the theme by inputting a theme TM or an information content IC for the theme into the user- .

The content page creation and editing support module 240 of the template providing server 200 can support the user terminal 300 to edit the user-customized template CT and produce the content page CP.

Such a content page (CP) may include a goods / service information detail page, a cultural contents information advertisement page, an event holding / participation information promotion page, and the like.

Here, the information content (IC) includes text, image, and video.

Accordingly, the user terminal 300 can input a text for a specific theme TM in a user-customized template CT, insert a image or a moving image, and produce a content page CP.

That is, the user-customized template CT may design a title, contents, and image so as to author a content page (CP) such as a product / service information detail page, . Here, the title and contents are input as text, and images and the like can be inserted and moved.

The authoring environment for creating such a content page (CP) can be provided in consideration of a multi-device environment so as to be able to operate in a PC, and Android and iOS.

In addition, the system 10 of the present invention and the user-customized template (CT) can be provided as a service of a version such as Chinese, Japanese, Korean or English in consideration of the convenience of the user.

The user terminal 300 may then send the content page CP to the theme TM or the operating server 400 of the web site w associated with the topic.

That is, the user terminal 300 can upload or register a content page (CP) produced in association with a specific theme (TM) to the operation server 400 of the web site (w) related to the theme TM have.

According to the embodiment, the user terminal 300 may be transmitted to an external electric signboard or digital display device related to the theme TM and displayed.

Accordingly, the present invention has an advantage of being able to perform a quick promotion by servicing an output after production of a content page (CP) in html and image formats.

That is, according to the present invention, contents authored by a user can be directly applied to a web site in the form of an image, and a content output can be provided in a html format so that a mailing service can be performed in the future.

Further, according to an embodiment of the present invention, the template providing server 200 may provide identification information to a user-customized template CT to be generated and store the identification information in the database 210. [

The template providing server 200 may classify and store the user-customized templates CT by category.

The category may be formed by a predetermined theme (TM) or a theme. That is, these categories may include advertisements for goods / services, advertisements for cultural contents, or promotion of events.

In addition, the category may have a sub-category according to the type of the specific product or service, the type of the cultural content, or the type of event to be held.

The identification information may be a hashtag, which is a kind of metadata that facilitates classification and search of a post, but is not limited thereto. By applying such identification information as the hash tag, it is possible to perform clustering according to the type of the author (user). That is, by providing a hash function, it is possible to provide author type, search, and clustering service.

According to the embodiment, the template providing server 200 may arbitrarily generate a user-customized template CT through the manager module 270 and register the template in the database 210.

Further, the template providing server 200 can search the user-customized template CT matching with the personal information (PI) based on the personal information (PI) of the user who is the holder of the user terminal 300 have.

That is, the search module 250 of the template providing server 200 may search the database 210 for the user-customized (CT) corresponding to the user's personal information (PI).

Here, the personal information (PI) can be collected from membership process such as sex, occupation, age, address, business location, business category, usage history, preference or preference information of the user. Personal information (PI) may be stored in the database 210.

For example, the search module 250 may search a user-customized template (CT) based on goods / services handled by a user, preferred design, color, and the like.

After that, the template providing server 200 transmits the retrieved user-customized template CT to the corresponding user terminal 300 to recommend a user-customized template CT to the user.

In addition, the present invention may include at least one selector terminal 500. The selector terminal 500 holds a selector for selecting a user-customized template CT.

The selector terminal 500 may connect to the template providing server 200 through the wired / wireless communication network and select one or more user-customized templates CT among the stored user-customized templates CT.

That is, the selector terminal 500 selects a user-customized template CT that the user likes or fits to the user's customized template CT.

The selector terminal 500 may be a terminal that does not generate a user-customized template CT among the user terminals 300. [ Alternatively, the selector terminal 500 may be an object of the user terminal 300 that generated the user-customized template CT. Basically, the user terminal 300 and the selector terminal 500 differ only in their roles and functions.

As described above, the present invention can be re-manufactured by utilizing the works of other authors, thereby having the advantages of design quality and fast production speed.

In addition, the template providing server 200 can count and rank the number (n) of selection of the user-customized template CT selected from the selector terminal 500. [ Such an operation may be performed in the counting and ranking module 260 of the template providing server 200.

The template providing server 200 may then transmit the user-customized template CT having the highest selection frequency n or a predetermined rank to the selector terminal 500 or the user terminal 300.

For example, the predetermined ranking may be set to a range such as from 1 to 5, or from 1 to 100, and so on.

The template providing server 200 may transmit the user-customized template CT in the order of the latest registration to the selector terminal 500 or the user terminal 300 according to the embodiment.

As described above, according to the present invention, in order to provide a variety of environmental services to users using templates, it is possible to select a template of the selector terminal 500 and / or recommend or provide a template of the template providing server 200, A shared service can be provided.

That is, the present invention can support a user to select a quick template by classifying a recommendation formula, a popularity formula selected by a plurality of users, and the like after analyzing taste of users by applying a closed big data technique.

In addition, the user terminal 300 edits the user-customized template CT. That is, the user terminal 300 can appropriately edit the user-customized template CT according to the content page CP to be produced.

Here, the editing of the user-customized template (CT) may include adding / deleting a work area or a paragraph, or adding / deleting a text field or an input line.

Referring to FIG. 7, the content page creation and editing support module 240 may provide various functions for creating corresponding contents through addition and deletion functions in the editing process, and adding or deleting text lines in the template .

In addition, referring to FIG. 8, the present invention can be changed to a new design after adding a template by selecting an additional button of a template.

In addition, the user terminal 300 edits the input information content (IC). That is, the user terminal 300 may edit the text, image, and / or video according to the user-customized template CT or the user's intent of the user terminal 300 .

Referring to FIG. 9, the content page creation and editing support module 240 automatically adjusts the interval between the top and bottom according to the length of the input text, and does not automatically output a screen for the term not input during the step .

In addition, referring to FIG. 10, the content page authoring and editing support module 240 allows a design to be easily edited, allows easy registration of information after a table is selected, / English) can be selected and registered.

11, according to an exemplary embodiment of the present invention, the insertion of the image may be performed by using an image management menu in the content page creation screen, It can be done by dragging.

According to an embodiment, the insertion of the image may take the form of fetching and fetching an image from a searcher.

In addition, referring to FIG. 12, the present invention can confirm an operation process through an image management menu or a preview function after inputting text information. This preview function may be supported by the content page authoring and editing support module 240. [

Referring to FIG. 13, when the user terminal 300 selects a mobile interworking mode in a process of producing a content page CP, that is, a content page creation screen, (MP) or mobile version of the content page (CP).

At this time, the template providing server 200 can support the user terminal 300 to simultaneously perform the editing process of the content page (CP) and the mobile page (MP).

That is, when the mobile interworking mode is requested by the user terminal 300, the contents page authoring and editing support module 240 automatically generates a mobile page (MP) of a contents page (CP) ) Can simultaneously perform the editing process of both the content page (CP) and the mobile page (MP).

14, when the simultaneous editing of the mobile page (MP) is completed, the user terminal 300 transmits the completed mobile page (MP) to the operation server 400 or the mobile To the host server 600 of the web site (w)

In response to a request from the user terminal 300, the control module 280 of the template providing server 200 transmits a mobile page (MP) to the operation server 400 or the host server 600 through the communication module 220. [ To be uploaded or registered.

Here, the operating server 400 of the web site and the host server 600 of the mobile web site w may be the same server.

Referring to FIG. 15, the template providing server 200 of the present invention can provide a step-by-step detailed page creation function so that anyone can easily create a multi-template for authoring various designs and sharing them with a plurality of people .

According to an embodiment, the present invention can include a billing module by providing template creation using objects and a method of creating promotional content and a sharing policy. That is, the template providing server 200 may further include the charging module.

16 to 18 are flowcharts of a method of creating a template using an object and a method of producing a promotional content according to an embodiment of the present invention.

Each of the steps shown in FIGS. 16 to 18 may be performed sequentially according to the order of the identification numbers, but depending on the situation, a specific step whose identification number is slow may be performed before or at the same time as another specific step whose identification number is fast It will be obvious to those of ordinary skill in the art.

The method of creating a template using an object and the method of producing a promotional content according to an embodiment of the present invention can be performed by the template creation and promotion content production system 10 using the object described above.

16 to 18, a method of creating a template using an object and a method of producing a promotional content includes the steps of constructing an object DB (S100), creating a customized template (S200), creating a content page (S300) S400). Hereinafter, overlapping description will be omitted and briefly explained.

In the object DB building step S100, the designer terminal 100 accesses the template providing server 200 via the wired / wireless communication network to register each object oj constituting the template TP to construct the database 210 .

In the customized template creation step S200, the user terminal 300 accesses the template providing server 200 to select the object oj, and through the layout process of arranging or arranging the selected objects oj, the user customized template CT ).

In the content page creation step S300, the user terminal 300 inputs an information content (IC) for a predetermined theme TM in a user-customized template CT to create a content page CP).

18, the content page creation step S300 according to an exemplary embodiment of the present invention includes a customized template editing step S310, an information content editing step S320, and a mobile page simultaneous editing step S330 ).

In the customized template editing step S310, the user terminal 300 may edit the customized template CT.

In the information content editing step (S320), the input information content (IC) can be edited.

In the mobile-page concurrent editing step S330, when the user terminal 300 selects the mobile-linked mode, the template providing server 200 automatically generates a mobile-use page of the content page CP, And the editing process of the page for mobile (MP) can be performed at the same time.

In the content page transmission step S400, the user terminal 300 transmits the content page CP to the operation server 400 of the web site w related to the theme TM.

17, a method of creating a template using an object and a method of producing a promotional content according to an embodiment of the present invention includes the steps of providing the identification information to the user-customized template CT in which the template providing server 2000 is created, (S500) of storing the template in the customized template.

Referring to FIG. 17, the present invention may further include a customized template search step S610 and a customized template recommendation step S620 after the customized template storing step S500.

In the customized template search step S610, the template providing server 200 generates a user-customized template (hereinafter referred to as a " customized template ") matching with the personal information PI through the identification information based on the user's personal information CT) can be searched.

In the customized template recommendation step S620, the template providing server 200 may transmit the retrieved user-customized template CT to the user terminal 300 to recommend to the user.

In addition, referring to FIG. 17, the present invention may further include a customized template selection step S700 after the customized template storage step S500.

In the customized template selection step S700, any one or more user-customized templates CT among the user-customized templates CT stored in the selector terminal 500 connected to the template providing server 200 through the wired / wireless communication network can be selected.

After the customized template selection step S700, the present invention may further include a customized template ranking step S810 and a popular customized template provision step S820.

In the customized template ranking step S810, the template providing server 200 may count the number (n) of selection of the user-customized templates CT selected from the selector terminal 500 and rank them.

In the popular customized template providing step S820, the template providing server 200 can transmit the user-customized template CT having the highest selection frequency n or a predetermined ranking to the selector terminal 500. [

The term 'server' or 'module' used in the above description is a logical constitutional unit, and it is obvious to a person skilled in the art that the present invention is not necessarily physically separated.

Further, each of the modules described above may mean a functional and structural combination of hardware for carrying out the technical idea of the present invention and software for driving the hardware. For example, a module may mean a logical unit of a predetermined code and a hardware resource for executing the predetermined code, and it does not necessarily mean a physically connected code or a kind of hardware. Can be easily deduced to the average expert in the field of technology.

The above description is only illustrative of the technical idea of the present invention, and various modifications and changes may be made by those skilled in the art without departing from the essential characteristics of the present invention.

Therefore, the embodiments disclosed in the present invention are intended to illustrate rather than limit the scope of the present invention, and the scope of the technical idea of the present invention is not limited by these embodiments.

The scope of protection of the present invention should be construed according to the following claims, and all technical ideas within the scope of equivalents should be construed as falling within the scope of the present invention.

10: Template creation and promotional contents production system using object
100: designer terminal 200: template providing server
210: database 220: communication module
230: Template creation support module
240: Content page creation and editing support module
250: Search module 260: Counting and Ranking module
270: Administrator module 280: Control module
300: user terminal 400: operational server
500: Selector terminal 600: Host server

Claims (10)

An object DB establishing step of establishing a database by registering each object constituting a template by connecting a designer terminal to a template providing server through a wired / wireless communication network;
A customized template generating step of generating a customized template through a layout process in which a user terminal accesses the template providing server to select the object and arranges or arranges the selected object;
A content page creation step of creating a content page for advertisement or promotion of the theme by inputting information content of a predetermined theme to the user-customized template by the user terminal; And
And transmitting the content page to an operation server of a web site related to the theme,
In the content page creation step,
A customized template editing step of the user terminal editing the user-customized template; And
And an information content editing step of editing the information content to be input,
In the content page creation step,
Wherein the template providing server generates a mobile page of the content page and simultaneously performs the editing process of the content page and the mobile page when the user terminal selects the mobile interworking mode; Including,
Wherein the user terminal edits the text in accordance with the user-customized template in the information content editing step,
Wherein the template providing server automatically adjusts the gap between the upper and lower portions according to a length of the input text and does not automatically output a screen for a term that is not input. Way. The method according to claim 1,
And providing the identification information to the user-customized template in which the template providing server is generated, and storing the customized template in the database. The method of claim 2,
A personalized template searching step of searching the user-customized template matching the personal information through the identification information based on personal information of a user who is a holder of the user terminal; And
And transmitting the user-customized template searched by the template providing server to the user terminal and recommending the customized template to the user. The method of claim 2,
And selecting a user-customized template among the user-customized templates stored in the selector terminal connected to the template providing server through a wired / wireless communication network. Production method. The method of claim 4,
A customized template ranking step in which the template providing server counts the number of times the user-customized templates selected from the selector terminal are counted and ranked; And
And a popular customized template providing step in which the template providing server transmits the user-customized template having the highest selection count or within a predetermined ranking to the selector terminal. Production method. delete delete The method according to claim 1,
The information content including text and images,
Wherein the insertion of the image is performed by dragging an image in an image library in the step of creating a content page. delete delete

Images