KR20210045689A - A Recording medium for recording fashion content service program - Google Patents

Abstract

The present invention relates to a nonvolatile service program recording medium on which a program for executing a method for providing an interactive fashion content service in a computer is recorded. According to an embodiment of the present invention, the method for providing interactive fashion content services comprises: a production service step of providing a template to a content creator so that the content creator can use a content creation tool to create fashion content by synthesizing images; an interactive fashion content advertisement step of providing interactive-based fashion content created by a production service provided to the creator to one or more user terminals; and a management service step of providing advertisement targeting processing according to user information analysis, and advertisement posting processing and advertisement tracking processing based on content.

Description

A Recording medium for recording fashion content service program}

The present invention relates to a program recording medium. More specifically, the present invention relates to a recording medium in which a program capable of executing an interactive fashion content service method, which enables AR/VR-based interactive fashion content to be serviced through a mobile channel, on a computer is recorded.

As web and SNS-based e-commerce using the Internet become more active, fashion brands' brand marketing methods are also diversifying.

In particular, with the advancement of mobile technology and the advent of the digital native generation, it is common to watch content through mobile, and the speed of sharing and dissemination through SNS is rapidly becoming incomparable with the existing offline market. .

Accordingly, SNS itself is forming a market, and companies using it to conduct fashion brand marketing are also increasing. In recent years, the method of requesting brand promotion through influential SNS accounts such as influencers has been dominated.

However, unlike past fashion magazines, which synthesized very detailed and diverse fashion information and photos as a book, it is not easy to provide a personalized brand experience through a mobile terminal interface whose main purpose is to communicate with each other due to the nature of SNS. Actually.

In addition, the brand information shared through the SNS has a lot of close information or incorrect information, and there is an inconvenience that a user can determine the brand he/she wants to purchase only by collecting and searching various pieces of information in order to actually purchase a specific product.

In order to solve this problem, various technologies for providing brand advertisements based on mobile terminals have been proposed. However, in a small area of mobile terminals, there is a problem that it is difficult to directly display real-based fashion advertisements. For this reason, it is difficult to increase brand immersion, and there is a problem in that it is not possible to provide an experience for the brand, such as offline.

In addition, although a traditional method of providing brand information to a user by producing a video advertisement accompanying an application may be used, there is a problem that the production cost of such a fashion brand advertisement is very expensive, and a related expert is necessarily required.

The present invention was conceived to solve the above problems, and provides a virtual space that can induce a realistic brand experience through an optimized virtual reality or augmented reality interface in a mobile terminal, through which virtual fashion items The purpose of this is to provide an interactive fashion content service system and method that can increase brand immersion and experience by providing based interactive fashion content.

In addition, the present invention provides a template-based production tool service that enables creators to easily and easily produce interactive fashion contents, thereby providing an interactive fashion contents service system and method capable of reducing the time and cost of contents production. There is a purpose.

In addition, the present invention provides a market interface corresponding to a virtual fashion item of interactive fashion content, enabling personalized ignition and installation of a product corresponding to a virtual fashion item in a mobile terminal, thereby inducing user convenience and market activation. Its purpose is to provide an interactive fashion content service system.

Another object of the present invention is to provide a program capable of executing an interactive fashion content service method for providing interactive fashion content in a computer and a recording medium thereof.

A service program recording medium according to an embodiment of the present invention for solving the above-described problems includes: a production service step of providing a template to a content creator to provide a content creation tool to produce fashion content by synthesizing images; An interactive fashion content advertisement step of providing interactive-based fashion content produced by a production service provided by a producer to one or more user terminals; And a management service step of providing advertisement targeting processing according to user information analysis, advertisement posting processing based on content, and advertisement tracking (TRACKING) processing. It provides a recording medium in which a program capable of executing an interactive fashion content service method including a computer is recorded.

An apparatus according to an embodiment of the present invention includes an interactive fashion content advertisement module that provides virtual fashion item-based interactive content produced by a production service provided to a producer to one or more user terminals; And a virtual fashion item market module that generates and manages the virtual fashion item information, and provides a product sales market operation service corresponding to the virtual fashion item.

According to an embodiment of the present invention, a virtual space that can induce a realistic brand experience through an optimized virtual reality or augmented reality interface in a mobile terminal is provided, and through this, interactive fashion content based on a virtual fashion item is provided. By doing so, it is possible to provide an interactive fashion content service system that can increase brand immersion and experience.

In addition, according to an embodiment of the present invention, by providing a template-based production tool service that enables creators to easily and easily produce interactive fashion content, an interactive fashion content service system capable of reducing the time and cost of content production is provided. Can provide.

In addition, according to an embodiment of the present invention, by providing a market interface corresponding to a virtual fashion item of interactive fashion content, it is possible to personalize and install a product corresponding to a virtual fashion item in a mobile terminal. It is possible to provide an interactive fashion content service system that induces market activation.

1 is a conceptual diagram schematically showing an entire system according to an embodiment of the present invention.
2 is a diagram illustrating a service providing platform according to an embodiment of the present invention.
3 is a flowchart illustrating a service providing method according to an embodiment of the present invention.
4 is a block diagram illustrating a template-based content creation unit according to an embodiment of the present invention.
5 is a block diagram illustrating a manufacturing tool providing unit according to an embodiment of the present invention.
6 is a diagram for illustrating template-based content produced according to an embodiment of the present invention.
7 is a view for explaining in more detail a virtual fashion item management unit according to an embodiment of the present invention.
8 is a diagram illustrating a process of creating a virtual fashion item according to an embodiment of the present invention.
9 is a block diagram illustrating an interface processing unit according to an embodiment of the present invention.
10 is a diagram illustrating a process of processing an ignition interface of a virtual fashion item according to an exemplary embodiment of the present invention.

Hereinafter, the operating principle of a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings and description.

However, the drawings and the description to be described below are for a preferred implementation method among various methods for effectively describing the features of the present invention, and the present invention is not limited to the following drawings and description.

In addition, in the following description of the present invention, when it is determined that a detailed description of a related known function or configuration may unnecessarily obscure the subject matter of the present invention, a detailed description thereof will be omitted. In addition, terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to the intention or custom of users or operators. Therefore, the definition should be made based on the overall contents in this name.

In addition, a preferred embodiment of the present invention to be implemented below is already provided in each system function configuration in order to efficiently describe the technical components constituting the present invention, or system functions commonly provided in the technical field to which the present invention belongs. The configuration will be omitted as much as possible, and the functional configuration that must be additionally provided for the present invention will be mainly described.

If a person of ordinary skill in the art to which the present invention belongs will be able to easily understand the functions of components previously used among functional configurations that are not shown below and omitted, and are omitted as described above. The relationship between the elements and the elements added for the present invention will also be clearly understood.

In addition, the following examples will be used by appropriately modifying terms so that those of ordinary skill in the art to which the present invention pertains can be clearly understood in order to efficiently describe the key technical features of the present invention. It is by no means limited.

As a result, the technical idea of the present invention is determined by the claims, and the following examples are a means for efficiently explaining the technical idea of the present invention to those of ordinary skill in the art to which the present invention pertains. Only.

The "terminal" described herein may include a mobile phone, a smart phone, a laptop computer, a portable terminal for digital broadcasting, a personal digital assistant (PDA), a portable multimedia player (PMP), a navigation, etc. , The present invention is not limited thereto, and may be various devices capable of user input and information display.

In addition, the term "service device or server" may refer to a payment relay server that relays electronic payment as an example, but other various types of servers related to electronic payment may correspond to this, and actual payment relay according to a specific function It is also possible to separate the function and other additional functions into a separate server type.

1 shows an overall system according to an embodiment of the present invention.

A system according to an embodiment of the present invention includes a user terminal 100, an interactive fashion content service providing apparatus 200, a brand terminal 300, a producer terminal 400, and an advertiser terminal 500.

The user terminal 100 may perform wireless communication through a general mobile communication network, and may receive at least one of various messages such as a short message service (SMS), a multimedia message service (MMS), and an e-mail message. A cellular phone, a tablet computer, or a smart phone that transmits and receives may be exemplified. In addition, the user terminal 100 may connect to a mobile communication network to transmit and receive data with an Internet Protocol (IP) network such as the Internet.

The user terminal 100 may receive and output interactive fashion content information provided from the interactive fashion content service providing apparatus 200. To this end, the user terminal 100 may access the mobile optimized media platform service provided by the interactive fashion content service providing device 200, and the interactive fashion content service providing device 200 can interact based on the virtual fashion item. Possible interactive fashion content may be provided to the user terminal 100.

Here, the interactive fashion content may include experiential content in which interactive content is updated in response to an input of the user terminal 100. This can be output through a virtual reality or augmented reality interface provided through a mobile terminal, and this interface can increase user immersion, consumption time, brand preference, and purchase conversion rate.

Such interactive fashion content may include a media platform based on virtual reality or augmented reality that has high user immersion and can post effective marketing content. This can provide an effective advertising marketing space for brand marketing.

In addition, the interactive fashion content may include a virtual fashion item that can be interacted with in the user terminal 100. The interactive fashion content service providing apparatus 200 provides 3D information of a virtual fashion item through an interface, or provides an image conversion process, an expected image service when the user of the user terminal 100 wears it, Lets you easily find a brand that fits your style with a lively content experience. Such a virtual fashion item may be linked with an actual market function, and the interactive fashion content service providing apparatus 200 may mediate sales of a brand product corresponding to the virtual fashion item.

In addition, the interactive fashion content service providing apparatus 200 may receive content production information of the brand terminal 300 or the producer terminal 400 through a separate network, the received content production information, and the pre-built interactive Using the fashion content template, it is very easy and fast to create an interactive fashion content template for a brand or producer.

In particular, the interactive fashion content service providing apparatus 200 may provide a content authoring tool that provides various templates suitable for an effective marketing plan. For example, the interactive fashion content service providing device 200 can provide a content type that can be easily edited in a JSON-based script language, and easily apply various and effective interactive element contents that lead to active user participation through a template. can do.

This speeds up the production speed compared to the existing method that had to produce a simple brand video, and can greatly reduce production costs, and creates interactive fashion content based on templates that can be interacted with without an expert and distributes it to the user terminal 100. You will be able to.

In addition, the interactive fashion content service providing device 200 provides advertisement information received from the advertiser terminal 500 in combination with the interactive fashion content service, and in particular, provides user analysis information from the use of the interactive fashion content service and other SNS information. It collects and identifies appropriate brand preferences, thereby facilitating personalized advertisement and effect analysis for each user terminal 100. For example, the interactive fashion content service providing device 200 predicts brand demand through SNS behavior-based filtering and recommendation logic, or provides an effective marketing environment and predicts demand for virtual fashion items through SNS behavior-based filtering and accurate targeting advertisements. can do.

2 is a diagram illustrating a service providing platform according to an embodiment of the present invention.

Referring to FIG. 2, the apparatus 200 for providing an interactive fashion content service according to an embodiment of the present invention may include a service providing unit 240, and the service providing unit 240 includes an interactive content advertisement module and a virtual It may include a fashion item market module.

The interactive fashion content advertisement module may include one or more service modules for providing a virtual fashion item-based interactive advertisement content service, a content creation service, an advertisement management service, and a recommendation service.

First, the interactive fashion content advertisement module collects brand content information and virtual fashion item design information collected from the maker terminal 400 or the brand terminal 300, and advertisement information collected from the advertiser terminal 500, An item-based interactive advertisement content may be generated, and an interactive fashion content service may be provided to the user terminal 100 by using the item-based interactive advertisement content.

To this end, the interactive fashion content advertisement module of the interactive fashion content service providing apparatus 200 provides a production tool service for 3D content based on virtual reality or augmented reality through the content production service module, the maker terminal 400 or the brand terminal ( 300), and providing a plurality of pre-built interactive content templates to the producer terminal 400 or the brand terminal 300 to enable efficient content production.

In addition, the interactive fashion content advertisement module of the interactive fashion content service providing device 200 provides a preset text-based content markup language-based interface for inputting brand information according to the use and editing of the template, so that it is very convenient and highly compatible. Enables content creation.

In addition, the interactive content advertisement module may provide advertisement targeting processing according to user information analysis, advertisement posting processing based on content, and advertisement tracking (TRACKING) processing through the advertisement management service module. This may be processed by the advertisement management service module based on advertisement information received from the advertiser terminal 500, and the advertisement management service module may calculate analysis information such as advertisement effect and provide it to the advertiser terminal 500.

Meanwhile, the virtual fashion item market module may include a virtual fashion item production service module, a virtual fashion item ignition service module, and a virtual fashion item market operation service module.

First, the virtual fashion item market module may produce and manage virtual fashion item information according to fashion item production information input from the brand terminal 300 or the maker terminal 400. This can be processed based on a template similar to the above-described interactive content, and a maker can easily produce a virtual fashion item through a markup language interface. Here, the virtual fashion item may be applied to interactive fashion content or may include 3D fashion item information directly provided to the user terminal 100, and may be personalized according to the user to provide services such as wearing or wearing.

To this end, the virtual fashion item market module may provide a virtual fashion item ignition interface and a virtual fashion item market interface to the user terminal 100. In particular, the virtual fashion item market interface may provide a display and purchase function of virtual fashion items in virtual reality in the form of a show window.

In addition, the virtual fashion item ignition interface generates an ignition image of a virtual fashion item according to a user element extracted from the image when the user inputs his or her image through the user terminal 100, and the user terminal 100 It may include a function provided by ).

Meanwhile, the advertisement management service unit may collect and analyze reaction information according to exposure of advertisement content provided by the interactive fashion content service providing apparatus 200 to a targeted user. This has the effect of increasing the marketing effect by analyzing the action of the user who exposed the advertisement to adjust the advertisement target or recommending new content through the recommendation service unit.

To this end, the advertisement management service unit can collect user action information in the interactive fashion content service, and builds the collected user action information as tracking information and delivers it to the recommendation service unit, so that brand recommendation tailored to the user profile can be made. .

For example, the advertisement management service unit analyzes the exposure target information of advertisement contents included in the fashion brand interactive advertisement pool and the user's personalized profile to match highly relevant advertisements and deliver targeted advertisements that improve user purchase induction. I can do it.

To this end, the advertisement management service unit may include a classifier for classifying the exposure target by matching content exposure target information included in the advertisement content with the user profile, and the score and advertisement content matched by the user as the advertisement target of the content As the content of the user's taste, matching scores are calculated, and when each score is equal to or greater than a threshold value, it is determined that it is matched, and the advertisement can be displayed.

In addition, the advertisement management service unit may prioritize the exposure target of the content, but may provide a user protection system that can be set so as not to be exposed when a user applies for blocking a corresponding brand or product.

In addition, user profile information may be collected and analyzed through SNS information and interactive services.

In addition, the advertisement management service unit may provide a mobile app-type client to the user terminal 100 by using a commercial 3D engine to display advertisement content in the form of virtual reality or augmented reality. The interactive fashion content provided through this may be configured to correspond to multiple media using the markup language described above, and may be rendered.

In addition, the advertisement management service unit may collect a user's action while the user uses the interactive brand advertisement content and transmit it to the advertisement tracking system.

In addition, the advertisement tracking system may collect raw advertisement data from the user's action and transmit it to the user analysis system.

In addition, for such advertisement and content services, the user terminal 100 predicts the user's action and tracks a download module that receives contents at high speed in the background so that the consumption of the user's content is not stopped, and various social actions of the user. An event module that logs, defines events according to each action, and delivers the event to the user analysis system, and a state module that responds to network changes or user's switching between apps by storing or resuming state information through state transition-based actions. It may contain.

Meanwhile, the recommendation service unit extracts personalized taste analysis data through the user's tracking data, extracts the user's fashion taste data based on images and videos uploaded by the user to SNS, etc., and extracts the extracted taste analysis data and social media. It creates a user profile based on behavioral data, and provides a brand and product recommendation service using the generated user profile. The extraction process may involve a brand image or logo analysis process, which will be described in more detail with reference to FIG. 3.

3 is a flowchart illustrating a service providing method according to an embodiment of the present invention.

Referring to FIG. 3, the apparatus 200 for providing an interactive fashion content service performs brand image or logo analysis from the user's interactive service or SNS activity information.

In addition, the interactive fashion content service providing apparatus 200 extracts fashion taste data for each user and generates a user profile.

Thereafter, the interactive fashion content service providing apparatus 200 provides a brand recommendation service based on the generated user profile.

For example, to analyze a brand image or logo, the interactive fashion content service providing device 200 includes at least one of an image character reading technology (OCR, Optical Character Recognition), Template Matching technology, and Intelligent Video Analysis technology. User media analysis can be performed using one, and accordingly, automated information about brands of interest and fashion trend propensity can be derived.

In addition, the SNS activity information may include at least one of following information related to SNS, canceling following, viewing posts, sharing posts, writing comments, writing large comments, reaction to DM, and information on participating in interactive content, and interactive fashion The content service providing device 200 may generate a more effective user profile through SNS Action Based Filtering.

4 is a block diagram illustrating a template-based content creation unit according to an embodiment of the present invention.

Referring to FIG. 4, the template-based content creation unit may be included in the interactive fashion content service providing apparatus 200, and a basic template setting unit, a production tool providing unit, a markup language processing unit, a parameter changing unit, an advertisement linking unit, and an application It includes a generator.

First, the content creation unit may perform pre-registration and approval processing for the brand terminal 300 or the producer terminal 400 in order to generate interactive content. This is to ensure the quality of the content and the stability of the system.

In addition, the basic template setting unit may be configured to be used in all brands or maker terminals by constructing as a template so that the virtual reality or augmented reality-based 3D interactive content can be used universally and at all times.

In addition, the basic template setting unit may additionally update the basic template after being used for a certain period of time even in the case of newly produced content, if consultation information is set in advance.

According to this basic template setting unit, the creator terminal 400 or the brand terminal 300 can receive basic template contents, and the brand contents creators add media to the basic template contents and adjust the parameters to create the contents in an assembly type. Can be produced.

In addition, the brand terminal 300 or the producer terminal 400 may input new content creation information corresponding to the template to produce content, and at least one production tool for this is generated by the production tool providing unit, and the service providing unit ( 240) may be provided to the brand terminal 300 or the manufacturer terminal 400 as a production tool service.

The production tool providing unit receives universally provided template configuration, resource and data addition and parameter change information received from the brand terminal 300 or the maker terminal 400, and provides it to the parameter change unit or performs content creation processing. can do.

Here, the brand terminal 300 or the producer terminal 400 may input production information in a preset markup language, and a markup language processing unit for processing the input markup language may be included in the production unit.

More specifically, the markup language processing unit may provide a media markup language conversion function capable of determining validity by applying a user-friendly readability and schema.

The media markup language according to an embodiment of the present invention may include a text-based language structure that configures a basic template based on fashion virtual reality or augmented reality, and defines or expresses data and actions for linking media.

Accordingly, the markup language for creating interactive fashion content may include a virtual reality or augmented reality content template data type and related parameter information in which media addition and interaction can be expanded. In addition, since the markup language according to an embodiment of the present invention can be modularized, it can be easily combined in a way that connects simple texts serially, so it is easy to stream the network, and instancing easily in both the server and the client. It can have a data structure that makes it usable.

For example, the markup language for creating interactive fashion contents can be built based on JSON, and its throughput and data volume are small, but format verification through JSON Schema is possible, so that malfunctions due to data errors are minimized and BSON It can be composed of a data markup language configured to be able to be stored in a DB in the form of.

On the other hand, production information input based on such markup language from the maker terminal 400 or the brand terminal 300 is data addition information or change information, and resource information to be included in the template such as 2D/3D images, videos, sound sources, URLs, etc. May include, and additional data information may be separately input by a guide for each template.

In addition, the production information may include template modification information, and the template modification information may include parameter change information for simply adjusting components of a basic template, such as camera action/position, animation speed, and model position change.

Meanwhile, the advertisement linking unit may add content data by specifying a user profile to which the produced content will be exposed, an advertisement publication period, and an exposure method.

5 is a block diagram illustrating a manufacturing tool providing unit according to an embodiment of the present invention.

Referring to FIG. 5, the production tool providing unit according to an embodiment of the present invention may provide one or more production interface tools for easily producing content by inputting media information into the above-described template, and the production tool is a service system. It is implemented as a service of the study 240 may be provided to the maker terminal 400 or the brand terminal 300.

The media insertion tool may provide an interface for configuring a scene for virtual reality or augmented reality by adding media to the content. For example, a content creator can compose content of a desired shape and form by selecting a pre-defined template and adding media information to the selected template.

In addition, the action input tool may provide an interface for configuring camera walking for virtual reality or augmented reality by adding a camera action to the content and adjusting parameters for the action.

In addition, the animation control tool provides a function of adjusting animation factors of components of the content, and may provide an interface for configuring an animation for virtual reality or augmented reality by adjusting parameters for animation.

In addition, the content simulation tool may provide a simulation interface that can simulate and execute the motion of the content when the content for virtual reality or augmented reality is implemented in mobile. In addition, information on a user and a terminal target to expose the content may be set in advance, and individual content simulation corresponding thereto may be processed.

The content produced through the production tool providing unit can be output in the form of a content markup language, and the user who produces the content can easily and easily produce the content simply by inputting the interface of the production tool without directly modifying the language. . In addition, the creator can easily modify the behavior of the template by entering only parameters for actions included in each template.

6 is a diagram for illustrating template-based content produced according to an embodiment of the present invention.

Referring to FIG. 6, the apparatus 200 for providing an interactive fashion content service according to an embodiment of the present invention provides a quick and simple augmented reality (AR) or virtual reality (VR) by adding resources and parameters to a pre-made template. It is possible to provide a content creation system that enables content to be organized.

As shown in FIG. 6, the creator receives AR/VR advertisement content as a template in advance, and by adjusting additional media and parameter arguments, the content is produced so that new content can be completed with less time and cost. Effective haptic interactive fashion content can be provided to the user terminal 100.

In particular, a parameter according to an embodiment of the present invention enables media resources to be added to the template and to adjust the interaction or animation operation.

For example, the basic template may include information on realizing various environments such as a fashion show, a forest, a beach, a famous metropolis, and a virtual space. Creators can add a variety of media such as fashion models, fashion items, backgrounds, music, and videos, and by setting and transforming parameters such as the three-dimensional position of a camera or object, continuous animation, and user's touch input based on a template. , Augmented reality (AR) or virtual reality (VR) content can be easily produced and completed.

7 is a view for explaining in more detail a virtual fashion item management unit according to an embodiment of the present invention, and FIG. 8 is a view for explaining a process of generating a virtual fashion item according to an embodiment of the present invention.

First, referring to FIG. 7, the virtual fashion item management unit according to an embodiment of the present invention may be included in the interactive fashion content service providing apparatus 200, and the creation and management of virtual fashion items provided through the service providing unit 240 And it can perform functions such as sales.

To this end, the virtual fashion item management unit may include a basic virtual fashion item setting unit, a data input unit, a parameter change unit, a virtual fashion item generation unit, an interface processing unit, and a service providing unit.

As shown in FIG. 8, the virtual fashion item management unit provides a virtual fashion item generation function capable of generating a virtual fashion item by inputting new item information of a creator in a predefined basic virtual fashion item template. Alternatively, it may be provided to the brand terminal 300.

To this end, the basic virtual fashion item setting unit may set a basic virtual fashion item based on 3D graphic data that is divided into an unchangeable area and an area that can be modified as needed by the creator in order to be combined with the user's 3D model later.

Accordingly, the virtual fashion item management unit may provide a tool that enables the creator to complete the virtual fashion item by adding a model and map data to the semi-assembled virtual fashion item template.

More specifically, the data input unit may acquire new additional data input to the basic virtual fashion item template, and the parameter change unit may process parameter change of the basic virtual fashion item according to the additional data.

In addition, the virtual fashion item generation unit may generate and store and manage the changed item as a new virtual fashion item. The virtual fashion item is used for the production of the content creation unit, or according to the market service in the service provider 240, the creator creates the item and uploads it to the market to directly sell the item, or to be used for the sales of linked brand products I can.

For example, the basic virtual fashion item template can correspond to basic fashion items such as earrings, neckties, T-shirts, dress shirts, jackets, dresses, etc., and fixed vertices to be combined with the user model and connection vertices and setting values that are connected to the creator's model. It can be implemented as template data including joint vertices that can be moved according to, connection vertices that can be connected with the creator's model, and physical variable values that can be changed according to the specificity of the material. As data information for a new virtual fashion item, the user may generate a new virtual fashion item by inputting data such as additional media and images.

In addition, for data input, the markup language described above may be used, thereby improving convenience, reducing manufacturing cost, and reducing time.

9 is a block diagram illustrating a virtual fashion interface processing unit according to an exemplary embodiment of the present invention, and FIG. 10 is a diagram illustrating an interface processing process of a virtual fashion item according to an exemplary embodiment of the present invention.

9 and 10, the virtual fashion interface processing unit according to an embodiment of the present invention may be included in the interactive fashion content service providing apparatus 200, and a user 3D model extracted from an image or video media uploaded by a user To, the virtual fashion item selected by the user is applied, and the applied image or video can be output. The service provider 240 may provide a virtual fashion interface service that provides the output image or video to the user terminal 100.

More specifically, as shown in FIG. 10, the virtual fashion interface processor applies virtual fashion item information to 3D model information obtained from user image or image information, and the user image or image information on which the virtual face item is ignited. Can be printed. Accordingly, the service providing unit 240 provides the user image or video information on which the virtual display item is ignited to the user terminal 100 to facilitate the user's experience of the virtual fashion item and directly determine the state in which the virtual fashion item is ignited. So you can check it.

To this end, referring again to FIG. 9, the virtual fashion interface processing unit may include an image information acquisition unit, a depth value extraction unit, a user model determination unit, an item positioning unit, a light source application unit, and an applied image rendering unit.

The image information acquisition unit acquires image information from a camera image of a user or one or more images input by a user.

In addition, the depth information extracting unit may extract depth information from the image information. The depth information may be information reconstructed in 2.5 dimensions from image information, or distance information from a subject collected through a separate 3D camera may be exemplified.

In addition, the user model determination unit determines user model information in order to reconstruct the user's 3D scene according to the depth information.

The item positioning unit may extract camera factors according to user model information, and project object information of a virtual fashion item in the scene by using the extracted camera factors. In addition, the item positioning unit may apply occlusion according to depth values with other objects in the image information.

Accordingly, 3D image information in a form in which a virtual fashion item is ignited may be extracted from the model information extracted from the user's image information.

In addition, the light source application unit calculates virtual light source location and intensity information irradiated to objects in the 3D image information so that the projected object fits well with the user's image, and predicts possible shadow information. It can be included in 3D image information.

Meanwhile, the applied image rendering unit may render the image information to which the item positioning and the light source are applied as 3D image information or image information. The rendered image information may be provided to the user terminal 100 through the service providing unit 240.

The above-described method of operating an apparatus according to the present invention may be produced as a program to be executed in a computer and stored in a computer-readable recording medium. Examples of computer-readable recording media include ROM, RAM, and CD-ROM. , Magnetic tapes, floppy disks, and optical data storage devices.

The computer-readable recording medium is distributed over a computer system connected through a network, so that computer-readable codes can be stored and executed in a distributed manner. In addition, functional programs, codes, and code segments for implementing the method can be easily inferred by programmers in the art to which the present invention pertains.

In addition, although the preferred embodiments of the present invention have been illustrated and described above, the present invention is not limited to the specific embodiments described above, and the technical field to which the present invention belongs without departing from the gist of the present invention claimed in the claims. In addition, various modifications can be implemented by those of ordinary skill in the art, and these modifications should not be individually understood from the technical spirit or prospect of the present invention.

Claims (4)

In the service providing program recording medium,
A production service step of servicing a content creation tool to produce fashion content by synthesizing an image by providing a template to a content creator;
An interactive fashion content advertisement step of providing interactive-based fashion content produced by a production service provided by a producer to one or more user terminals; And
A management service step of providing advertisement targeting processing according to user information analysis, advertisement posting processing based on content, and advertisement tracking (TRACKING) processing; Including
A recording medium on which a program capable of executing an interactive fashion content service provision method on a computer is recorded. The method of claim 1,
The interactive fashion content service providing method,
A virtual fashion experience content service step of providing a virtual fashion experience service by igniting a virtual fashion item on a user model image, further comprising
A recording medium on which a program capable of executing an interactive fashion content service provision method on a computer is recorded. The method of claim 1,
The virtual fashion experience content service step,
It includes a virtual fashion item production service, a virtual fashion item ignition service, and a virtual fashion item market operation service.
A recording medium on which a program capable of executing an interactive fashion content service provision method on a computer is recorded. The method of claim 1,
The recommended service of the management service step,
Analyzing a brand image or logo from the user's interactive service or SNS activity information;
Generating a user profile by extracting fashion taste data for each user;
Including the step of providing a brand recommendation service based on the generated user profile
A recording medium on which a program capable of executing an interactive fashion content service provision method on a computer is recorded.

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