KR20230009527A - Advertising banner production system for each medium - Google Patents

Abstract

The present invention relates to an online/mobile banner advertisement production system for users to directly create and transmit advertising banners over the Internet. The system comprises: a banner production server which stores a banner advertisement production tool and transmits the same to a user terminal; and a user terminal which receives the production tool from the banner production server and produces a banner. The production tool includes a plurality of example banner templates, so a desired advertisement banner can be produced by replacing an image and a text in the example banner templates. The production tool enables the user terminal to replace an image and a menu in the example banner templates with a desired image and menu to produce a basic banner. In addition, basic information is extracted from the basic banner produced and transmitted from the user terminal, and then a plurality of example banners suitable for the example banner templates are created by using the basic information. Therefore, a desired advertisement banner can be easily produced without assistance of an expert, and a plurality of example banners meeting a guideline required by a variety of advertisement media can be created by using the produced basic banner.

Description

Ad size automatic variation system {Advertising banner production system for each medium}

The present invention relates to a system for producing banners for advertisements for each medium, and more particularly, to produce a basic banner, which is an advertising template, over the Internet, and to produce a plurality of basic banners complying with a banner production guide required by one or more media. An automatic banner production system capable of easily generating and running an advertisement so that it can be converted into an example banner and delivered to an advertising medium desired by the user.

In order to easily expose advertisements for products, events, etc. to Internet users, an advertising method using banners is rapidly increasing, reflecting the recent trend of rapidly increasing Internet users. A banner advertisement refers to an advertisement that is displayed in a rectangular strip shape in a square, horizontal, or vertical format at a specific location on a web page. It plays a role in exposing more detailed information about products and services in a connected format. Recently, interest in digital advertisements using such banners has increased, and the size of the digital advertisement market is increasing. As a result, media and grounds on which advertisements can be exposed are becoming very diverse.

In order to solve this problem, according to conventional Korean Patent No. 10-2018-0077166, a method for generating a banner design associated with shopping mall promotion is provided. Describing the prior art in detail, the method for creating a banner design includes the steps of receiving at least one input image and text related to promotion of a shopping mall, and at least one promotional image to be used for promotion of the shopping mall among the at least one input image. determining the layout of the banner design in consideration of a ratio based on the Fibonacci sequence, and arranging the selected at least one promotional image and the input text according to the determined layout to obtain the banner design. By including the step of generating, images and text can be processed and merged in a form optimized for publicity, and banner designs can be efficiently created without relying on experts.

However, in the prior art, a manager directly uses a separate program in a specific medium to individually set the file type used for advertisement for each banner advertisement. Therefore, when the same advertising material needs to be produced in a banner size suitable for numerous online/mobile advertising media, the cost incurred for this is that it must be produced one by one in compliance with the production guide for each medium and then sent separately to numerous relevant media. And there is a disadvantage that time increases.

In order to solve the above problems, the present invention provides a production tool capable of producing banner advertisements through the Internet to a plurality of user terminals so that basic banners can be easily designed and produced. The effect of efficiently creating and managing multiple banner advertisements by enabling instant conversion through one-click in the form of example banners that comply with guidelines such as banner size and capacity required by online/mobile advertising media The purpose is to provide a banner production system for advertising by medium having a.

In addition, another object of the present invention is that the production tool includes example banner templates that automatically combine image information and text information such as type of industry, advertisement type, color use, emphasis text, and layout, so that experts can It is to provide a banner production system that enables efficient digital marketing without assistance.

In order to achieve the above object, the present invention provides an online/mobile banner advertisement production system in which a user directly creates and transmits a banner advertisement through the Internet, comprising: a banner production server for storing a banner advertisement production tool and transmitting it to a user terminal; And, a user terminal for receiving a production tool from the banner production server and producing a banner; wherein, as the production tool includes a plurality of example banner templates, a desired advertising banner by replacing images and texts in the example banner templates However, the production tool provides a replacement menu tool capable of replacing the image and menu of the example banner template through the user terminal to replace the desired image and menu in the user terminal to produce a basic banner and the banner production server A template DB for storing a plurality of example banner templates suitable for a plurality of advertising media; a banner conversion module for converting the basic banner into the plurality of example banner templates; and information extraction for extracting basic information from the basic banner. and a module, wherein the information extraction module extracts basic information from the basic banner produced and transmitted from the user terminal, and then transmits the basic information to the banner conversion module. Generate multiple example banners to fit multiple example banner templates.

In addition, the banner conversion module includes template information for a plurality of example banner templates, the template information includes template information for each preliminary banner, and the template information includes image information of the template; and text information of the template. ; is included, and the basic information includes image information of the basic banner; and text information of the basic banner.

In addition, the banner production server transmits a production tool to the user terminal, and the production tool includes a plurality of example banner templates, image information of the example banner templates, text information of the example banner templates, and a replacement menu tool. The received user terminal displays the replacement menu tool on the screen, and the replacement menu tool includes a selection menu for selecting one of a plurality of exemplary banner templates.

In addition, the replacement menu tool includes an editing tool, wherein the editing tool changes the selected banner template selected by the selection menu among the plurality of example banner templates into a basic banner to edit image information and text information of the basic banner. Edit.

In addition, the image information of the selection banner template includes at least one of information about the type of image, location of the image, and size of the image for the selection banner, and the text information of the selection banner template includes text content of the selection banner, At least one information of text size and text font is included, and the editing tool converts image information of the selection banner template into image information of a basic banner, and converts text information of the selection banner template into text information of a basic banner, Equipped with image information and text information of the basic banner.

In addition, the editing tool includes an image editing menu for editing an image and a text editing menu for editing text, and attribute information for the basic banner is stored. In the attribute information, all objects included in the basic banner are stored. It includes attribute information, wherein the attribute information includes whether the corresponding object is an image or text, and if the corresponding object is an image, at least one of image location, image type, and image size information.

If the corresponding object is text, at least one information of text content, text size, and text font is included.

In addition, when one object is selected from the plurality of objects included in the basic banner by the editing tool, the editing tool reads the attribute information of the selected object to determine whether the selected object is an image or text, and the corresponding object When is an image, an image editing menu applied to image editing is displayed, and when the corresponding object is text, a text editing menu applied to text editing is displayed.

In addition, since the image editing menu includes a menu for changing an image, the original image of the basic banner can be changed to a separate image included in the user terminal.

In addition, the image editing menu provides an image changing tool capable of changing the size of the changed image to the size of the original image when the size of the original image of the basic banner to be changed is different from the size of the changed image included in the user terminal.

In addition, as the text editing menu includes a menu for changing text, the corresponding text can be changed to a desired content.

In addition, the edit menu includes a background change menu so that the background color of the basic banner can be changed.

In addition, the edit menu includes a variation menu capable of automatically changing the size and shape of the changed basic banner according to the standards of each advertising medium.

In addition, the variation menu displays a standard selection menu that can be selected for each banner type to be changed in accordance with the standard for each advertising medium, and a format selection menu that can change the basic banner to a desired advertising medium and PC or mobile form. do.

In addition, when the user terminal transmits the basic banner and the variation variable selected from the variation menu to the banner production server, the information extraction module extracts basic information from the basic banner, and then the banner conversion module converts the extracted basic information and A plurality of example banners are generated by applying the variation variable and transmitted to the user terminal.

In addition, the user terminal stores a plurality of example banners transmitted from the banner production server, changes images and texts for each of the plurality of example banners transmitted through the editing menu to produce a final banner, and displays the final banner as the above. It is sent to the banner production server.

In addition, the banner production server transmits the final banner transmitted from the user terminal to a medium requested by the user terminal so that the advertisement is progressed.

Features and advantages of the present invention will become more apparent from the following detailed description taken in conjunction with the accompanying drawings.

According to the present invention, it is possible to easily produce a basic banner required for digital marketing without the help of an expert by using a production tool, and use the subsequently produced basic banner to provide an example that meets the guidelines required by a number of advertising media. After generating a plurality of banners and producing a final banner using a plurality of example banners, each final banner can be transmitted to a medium desired by the user to conduct advertisement. In addition, a plurality of example banner templates suitable for a number of advertising media are databased and stored in a template DB, and based on the information stored in the template DB, image information and text information are automatically combined in a production tool to provide example banner templates. By doing so, there is an effect of reducing cost and time spent on advertisement production and increasing advertisement efficiency.

1 is a block diagram schematically showing the structure of the present invention.
2 is a flowchart schematically showing the data processing state of the banner advertisement production system of the present invention.
3 illustrates a state in which a production tool is displayed on the user terminal of the present invention.
4 illustrates a state in which an editing tool is displayed in the user terminal of the present invention.
5 illustrates a state in which an editing tool is displayed in the user terminal of the present invention.
6 illustrates a state in which the background change menu of the edit menu is displayed in the user terminal of the present invention.
7 shows an example banner created using the banner advertisement production system of the present invention.
8 is a flowchart schematically showing the variation variable data processing state of the banner advertisement production system according to the present invention.

Hereinafter, preferred embodiments of the present invention will be described with reference to the accompanying drawings. In this process, the thickness of lines or the size of components shown in the drawings may be exaggerated for clarity and convenience of description.

In addition, terms to be described later are terms defined in consideration of functions in the present invention, which may vary according to the intention or custom of a user or operator. Therefore, definitions of these terms should be made based on the contents throughout this specification.

In addition, the following examples do not limit the scope of the present invention, but are merely illustrative of the components presented in the claims of the present invention, are included in the technical spirit throughout the specification of the present invention, and constitute the claims. Embodiments including elements that can be replaced as equivalents in elements may be included in the scope of the present invention.

1 is a block diagram schematically showing the structure of the present invention.

Referring to FIG. 1, in the online/mobile banner advertisement production system 1 for directly producing and transmitting advertisement banners through the Internet, a banner advertisement production tool is stored and transmitted to a user terminal through a wired or wireless Internet communication network. and a banner production server 100 that receives the production tool 10 from the banner production server 100 and one or more user terminals 200 that produce banners. As the production tool 10 includes a plurality of example banner templates 11 , a desired advertising banner is produced by replacing images and texts in the example banner templates 11 .

In addition, the banner production server 100 includes a template DB 110 storing a plurality of example banner templates 11 suitable for a plurality of advertising media; and converting the basic banner into the plurality of example banner templates 11 and a banner conversion module 120 that extracts basic information from the basic banner; and an information extraction module 130 that extracts basic information.

2 is a flowchart schematically showing the data processing state of the banner advertisement production system according to the present invention.

Referring to FIG. 2, the data processing state of the banner advertisement production system having the structure of FIG. 1 will be described. The banner production server 100 transmits the production tool 10 to the user terminal 200, ) includes a plurality of example banner templates 11, image information of the example banner templates 11, text information of the example banner templates 11, and a replacement menu tool 12. The production tool 10 provides a replacement menu tool 12 capable of replacing the image and menu of the example banner template 11 through the user terminal 200 to create desired images and menus in the user terminal 200. Replace it to create a basic banner. Subsequently, the manufactured basic banner is transmitted to the banner production server 100 .

When the information extraction module 130 of the banner production server 100 extracts basic information from the basic banner produced and transmitted from the user terminal 200 and transmits the basic information to the banner conversion module 120, the banner conversion The module 120 generates a plurality of example banners suitable for the plurality of example banner templates 11 using the basic information.

The banner conversion module 120 includes template information for a plurality of example banner templates 11, the template information includes template information for each preliminary banner, and the template information includes image information of the template; Text information of the template; is included. Also, the basic information includes image information of the basic banner and text information of the basic banner.

Attached Figure 3 shows a state in which the production tool is displayed on the user terminal of the present invention.

Referring to FIG. 3 , in the user terminal that has received the production tool 10 in the method shown in FIG. 2 , the replacement menu tool 12 is displayed on the screen. Also, the replacement menu tool 12 includes a selection menu for selecting one of a plurality of example banner templates 11 .

According to the embodiment, a template list provided in a state in which a plurality of example banner templates 11 are arranged is displayed in the first direction of the screen, and when one example banner template 11 is selected from the template list, the first banner template 11 is selected. The basic banner is displayed in the second direction corresponding to the first direction. The replacement menu tool 12 includes an editing tool. The editing tool changes the selected banner template (11a) selected by the selection menu among the plurality of example banner templates (11) into the basic banner (2) and edits image information and text information of the basic banner (2). .

To explain this in detail, the image information of the selection banner template includes at least one of the information of the type of image, the position of the image, and the size of the image for the selection banner, and the text information of the selection banner template 11a One or more information of text content, text size, and text font for the selection banner is included.

The editing tool converts the image information of the selection banner template 11a into image information of the basic banner 2, and converts the text information of the selection banner template 11a into text information of the basic banner 2 to create a basic banner Equipped with image information and text information of (2).

In addition, the editing tool includes an image editing menu for editing images and a text editing menu for editing text.

Attached Figure 4 shows a state in which an editing tool is displayed in the user terminal of the present invention.

Referring to (a) of FIG. 4 , in the editing tool, attribute information of the basic banner 2 is stored, and the attribute information includes attribute information of all objects included in the basic banner 2. do. The attribute information includes information on whether the corresponding object is an image or text and, when the corresponding object is an image, at least one of image position, image type, and image size information.

According to the structure described above, when an object is selected from a plurality of objects included in the basic banner 2 in the editing tool, the editing tool reads the property information of the selected object to determine whether the selected object is an image or text. It is confirmed, and if the corresponding object is an image, an image editing menu 13 applied to image editing is displayed.

In addition, as the image editing menu includes a menu for changing images, the original image of the basic banner 2 is converted into a separate image I included in the user terminal as shown in FIG. 4(b). can be changed

Referring to (c) of FIG. 4 , when the selected object is an image, the editing tool converts the image selected in (b) of FIG. 4 using the image editing menu as described with reference to (b) of FIG. 4 . After changing, display the changed image.

According to the embodiment, in the image editing menu 13, if the size of the original image of the basic banner 2 to be changed and the size of the changed image included in the user terminal 200 are different, the size of the changed image is changed to the size of the original image. An image change tool (not shown) is provided.

5 illustrates a state in which an editing tool is displayed in the user terminal of the present invention.

Also, referring to (a) of FIG. 5, when a text object is selected from this banner, a text editing menu is displayed.

When one object is selected in the user terminal, the editing tool reads the attribute information of the selected object and confirms whether the selected object is an image or text. When the corresponding object is text, a text editing menu 13' applied to text editing is displayed.

Also, if the corresponding object is text, the attribute information includes at least one of text content, text size, and text font.

Referring to (b) of FIG. 5 , a text object selected through the text editing menu can be simply changed to a desired text content.

In the text editing menu displayed in (a) of FIG. 5, when a menu for modifying text content is selected, the editing tool can change the text content of the selected object as shown.

6 illustrates a state in which the background change menu of the edit menu is displayed in the user terminal of the present invention.

Referring to (a) of FIG. 6, the background color of the basic banner 2 can be changed by including a background change menu in the edit menu. To explain this in detail, when the background change menu is selected from the edit menu, the user terminal reads color information of the corresponding image and displays a plurality of color options 14 capable of replacing the corresponding information on one side of the screen. And, when a color is input from the corresponding color option, the background color of the basic banner 2 is changed to the input corresponding color.

In addition, referring to FIG. 6(b), the edit menu includes a variation menu 20 capable of automatically changing the size and shape of the basic banner with the changed image or text in accordance with the standard of each advertising medium. On the variation menu 20, a standard selection menu 21 that can be selected according to various banner types to be changed according to the standard of each advertising medium is displayed, and the basic banner 2 produced by the method of FIGS. 1 to 4 is displayed. It includes a format selection menu 22 that can be changed to an advertising medium and PC or mobile form.

7 shows an example banner created using the banner advertisement production system of the present invention.

Referring to FIG. 7 , each example banner 30 generated by applying a variation variable based on the menu selected in FIG. 6 is displayed on the user terminal. At this time, each example banner is an example banner in which the shape of the menu is changed differently in size and arrangement.

8 is a flowchart schematically showing the variation variable data processing state of the banner advertisement production system according to the present invention.

Referring to FIG. 8, the variation variable data processing state of the banner advertisement production system having the structure of FIG. 1 is described. The user terminal 200 transmits the basic banner and the variation variable selected from the variation menu to the banner production server 100 Then, the banner production server 100 extracts basic information from the basic banner using the information extraction module 130, and then applies the extracted basic information and the variation variable using the banner conversion module 120 Then, a plurality of example banners are generated and transmitted to the user terminal 200 . Subsequently, the user terminal 200 stores a plurality of example banners transmitted from the banner production server 100, changes the image and text for each of the plurality of example banners transmitted through the edit menu, and produces a final banner, The final banner is transmitted to the banner production server 100 .

In addition, the banner production server 100 transmits the final banner transmitted from the user terminal 200 to a medium requested by the user terminal 200 so that the advertisement is progressed.

Although the present invention has been described in detail through specific examples, this is for explaining the present invention in detail, the present invention is not limited thereto, and within the technical spirit of the present invention, by those skilled in the art It is clear that modifications and improvements are possible.

All simple modifications or changes of the present invention fall within the scope of the present invention, and the specific protection scope of the present invention will be clarified by the appended claims.

1: Banner advertisement production system
2 : Basic Banner
10: Banner Ad Creation Tool
11: Example Banner Template
12: Replace Menu Tool
13 : Image editing menu
13' : Text editing menu
14 : Color Options
20: Variation menu
21: standard selection menu
22 : Format selection menu
100: banner production server
110: template db
120: banner conversion module
130: information extraction module
200: user terminal

Claims (5)

In the online / mobile banner advertisement production system for directly producing and transmitting advertisement banners through the Internet,
A banner production server that stores a banner advertisement production tool and transmits it to a user terminal; and a user terminal that receives the production tool from the banner production server and produces a banner;
As the production tool includes a plurality of example banner templates, a desired advertising banner is produced by replacing images and texts in the example banner templates,
The production tool provides a replacement menu tool that can replace the image and menu of the example banner template through the user terminal, and replaces the desired image and menu on the user terminal to produce a basic banner,
The banner production server includes a template DB that stores a plurality of example banner templates suitable for a plurality of advertising media; a banner conversion module that converts the basic banner into the plurality of example banner templates; and basic information from the basic banner. An information extraction module for extracting;
When the information extraction module extracts basic information from the basic banner produced and transmitted from the user terminal and transmits the basic information to the banner conversion module, the banner conversion module converts the plurality of example banner templates using the basic information. A banner production tool for advertisements for each medium, characterized in that for generating a plurality of matching example banners. According to claim 1
The banner conversion module includes template information for a plurality of example banner templates, the template information includes template information for each preliminary banner, and the template information includes image information of the template and text information of the template. included,
The basic information includes image information of the basic banner and text information of the basic banner. According to claim 2
The banner production server transmits a production tool to the user terminal, the production tool includes a plurality of example banner templates, image information of the example banner templates, text information of the example banner templates, and a replacement menu tool. The user terminal displays the replacement menu tool on the screen.
The replacement menu tool includes a selection menu for selecting one of a plurality of example banner templates. According to claim 3
The replacement menu tool includes an editing tool, wherein the editing tool changes the selected banner template selected by the selection menu among the plurality of example banner templates into a basic banner to edit image information and text information of the basic banner. A banner production tool for advertising by medium, characterized in that. According to claim 4
The image information of the selection banner template includes at least one of information about the type of image, the position of the image, and the size of the image for the selection banner,
The text information of the selection banner template includes at least one information of text content, text size, and text font for the selection banner,
The editing tool converts image information of the selected banner template into image information of the basic banner, and converts text information of the selected banner template into text information of the basic banner to provide image information and text information of the basic banner. A banner creation tool for advertising by medium.

Images