CN114842115A - Method for generating commodity main graph and electronic equipment - Google Patents
Method for generating commodity main graph and electronic equipment Download PDFInfo
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Abstract
The embodiment of the application discloses a method for generating a commodity main graph and electronic equipment, wherein the method comprises the following steps: determining a target commodity of the main graph to be generated; determining a target main pattern template for the target commodity, wherein the target main pattern template at least comprises a content layer and an atmosphere layer; acquiring content materials and an explanation case of the target commodity, and determining a target virtual character image; adding the content material to the content layer in the target host pattern template, adding the target avatar and the explanation text to the atmosphere layer in the target host pattern template, and providing an animation effect of explaining the explanation text by the target avatar to generate a host of the target commodity. Through this application embodiment, can be when promoting commodity principal graph quality reduce cost.
Description
Technical Field
The present application relates to the field of commodity map processing technologies, and in particular, to a method and an electronic device for generating a commodity main map.
Background
In the commodity information service system, when a detailed page of a commodity or a commodity link is displayed, a main graph of the commodity is displayed. The main product image is an image (which may be a picture or a video) mainly displayed when the product information is displayed, and represents the first direct impression and the preliminary impression of the buyer on the product, and has a great influence on the total impression of the product formed by people. Because of this, the main graph determines the click rate of the product to a great extent, determines the acquisition of the flow rate, and bears the important flow rate click factor of the front end, so it is also important to use the information display of the main graph.
In order to better improve the quality of the main graph, in the prior art, some systems can provide main graph synthesis service for users of sellers, and the service can be analyzed through dimensions such as selling point marking, content logic, layout logic and the like, and is put into a specific page for displaying after being synthesized into a picture. For example, on the basis of taking a high-quality photo/video, the main selling point, the benefit point after purchase, the promotion information, the brand mark and the like of the commodity are marked in the main picture to obtain a synthesized commodity main picture, so that a user can directly obtain a lot of important information about a specific commodity from the commodity main picture to help improve indexes such as click rate, conversion rate and the like.
With the development of live broadcast technology, video recording and intercepting can be carried out in the live broadcast process to generate live broadcast materials related to specific commodities, and the live broadcast materials are released as commodity main pictures. Compared with a composite picture, the mode has the advantages that the picture has a dynamic effect and has real explanation, and therefore, the mode can attract the attention of a user more easily. However, the acquisition cost of the live broadcast material is relatively high, and in addition, the explanation of the anchor has relatively high randomness in the live broadcast process, so the quality of the video intercepted from the anchor is difficult to be effectively guaranteed.
Therefore, how to reduce the cost while improving the quality of the main picture of the commodity becomes a technical problem to be solved by the technical personnel in the field.
Disclosure of Invention
The application provides a method for generating a commodity main graph and electronic equipment, which can improve the quality of the commodity main graph and reduce the cost.
The application provides the following scheme:
a method of generating a commodity main map, comprising:
determining a target commodity of the main graph to be generated;
determining a target main pattern template for the target commodity, wherein the target main pattern template at least comprises a content layer and an atmosphere layer;
acquiring content materials and an explanation case of the target commodity, and determining a target virtual character image;
adding the content material to the content layer in the target host pattern template, adding the target avatar and the explanation text to the atmosphere layer in the target host pattern template, and providing an animation effect of explaining the explanation text by the target avatar to generate a host of the target commodity.
Wherein, the acquiring of the content material and the explanation case of the target commodity comprises:
acquiring information in a detail page of the target commodity and/or marketing scheme information related to the target commodity;
and acquiring the content material and the explanation document according to the information in the detail page and/or the marketing scheme information.
And the content material comprises a picture and/or a video material corresponding to the target commodity.
And when the number of pictures and/or video materials corresponding to the target commodity is multiple, displaying the pictures and/or video materials on the content layer in a carousel mode.
Wherein the target host pattern template further comprises a background layer;
the method further comprises the following steps:
and matching corresponding background materials according to the category information of the target commodity and/or the feature information of the target user crowd, and adding the background materials to the background layer in the target main graph template.
And the background material displayed in the background layer is used for displaying the scene of the virtual live broadcast room.
Wherein, still include:
and adding an interactive element for simulating the state in the live broadcast in the atmosphere layer.
Wherein, still include:
and carrying out voice synthesis on the explanation patterns to obtain voice information, and adding the voice information into the target main pattern template so as to play the voice information in the process of displaying the main pattern of the target commodity in the detail page of the target commodity.
A commodity detail page display method comprises the following steps:
receiving a request for displaying a detail page of a target commodity;
it is right the detail page demonstrates, wherein, include commodity main map resource position in the detail page, include content layer and atmosphere layer in the commodity main map that demonstrates in the resource position at least, the content layer is used for the show the content material that the target commodity corresponds, atmosphere layer is used for demonstrating target virtual character image and explanation scheme, and passes through target virtual character image is right the animation effect that the explanation scheme was explained.
A commodity page display method comprises the following steps:
receiving a request for displaying a target page, wherein the target page comprises a plurality of resource positions which are respectively used for displaying links of a plurality of commodities;
it is right to demonstrate in the target page, wherein, when showing through the link of target resource position to target commodity show in the target resource position the dynamic host computer of target commodity, the dynamic host computer includes content layer and atmosphere layer at least, the content layer is used for showing the content material that the target commodity corresponds, atmosphere layer is used for showing target virtual human figure image and explanation pattern, and passes through target virtual human figure image is right the animation effect that explanation pattern explained.
A method for displaying a commodity detail adapting page comprises the following steps:
receiving a request for clicking the link of the target commodity;
displaying a corresponding adapting page related to the target commodity, wherein the adapting page comprises a target resource position and a dynamic main image used for displaying the target commodity, the dynamic main image at least comprises a content layer and an atmosphere layer, the content layer is used for displaying a content material corresponding to the target commodity, and the atmosphere layer is used for displaying a target virtual character image and an explanation pattern and explaining an animation effect of the explanation pattern through the target virtual character image;
and displaying the detail page of the target commodity after receiving the target operation through the receiving page.
An apparatus for generating a main graphic of a commodity, comprising:
the commodity determining unit is used for determining a target commodity of the main graph to be generated;
the template determining unit is used for determining a target main graph template for the target commodity, and the target main graph template at least comprises a content layer and an atmosphere layer;
the material acquisition unit is used for acquiring the content material and the explanation case of the target commodity and determining a target virtual character image;
and the generation unit is used for adding the content materials into the content layer in the target main image template, adding the target virtual character and the explanation pattern into the atmosphere layer in the target main image template, and providing an animation effect for explaining the explanation pattern through the target virtual character to generate a main image of the target commodity.
A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any of the preceding claims.
An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding claims.
According to the specific embodiments provided herein, the present application discloses the following technical effects:
according to the embodiment of the application, a service of generating a dynamic main graph for a target commodity can be provided, a specific main graph template is determined for the target commodity, a content layer and an atmosphere layer are provided in the main graph template, content materials of the target commodity can be added to the content layer, and a matched virtual character image and an explanation pattern are added to the atmosphere layer, so that the main graph of the specific target commodity is generated. In this way, the generated main picture can comprise a dynamic picture and can attract the attention of the user more easily. In addition, through the combination of the content materials and the explanation patterns and the virtual character images, the efficiency of information transmission can be improved, the click rate, the conversion rate and other indexes can be improved, and meanwhile, compared with the mode that the live broadcast materials are directly used as main pictures, the method has the advantage of lower cost.
Of course, it is not necessary for any product to achieve all of the above-described advantages at the same time for the practice of the present application.
Drawings
In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
FIG. 1 is a schematic diagram of a system architecture provided by an embodiment of the present application;
FIG. 2 is a flow chart of a first method provided by an embodiment of the present application;
3-1, 3-2 are schematic diagrams of the layered structure of a main graph of a commodity provided by the embodiment of the application;
FIG. 4 is a flow chart of a second method provided by embodiments of the present application;
FIG. 5 is a flow chart of a third method provided by embodiments of the present application;
FIG. 6 is a flow chart of a fourth method provided by embodiments of the present application;
FIG. 7 is a schematic view of an apparatus provided by an embodiment of the present application;
fig. 8 is a schematic diagram of an electronic device provided in an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments that can be derived from the embodiments given herein by a person of ordinary skill in the art are intended to be within the scope of the present disclosure.
In the embodiment of the application, in order to reduce the cost while improving the quality of the main graph of the commodity, a corresponding solution is provided. In the scheme, a dynamic commodity main graph material with virtual character explanation can be generated for a specific commodity, so that the commodity information transmission efficiency is improved. Specifically, some main pattern templates may be designed in advance, which may include a content layer and an atmosphere layer (and may also include a background layer in a preferred manner). At the content layer, some pictures, videos and the like in the commodity detail page can be displayed. In addition, virtual character images can be matched for specific commodities (for example, matching of the virtual character images can be carried out according to categories of the commodities, characteristics of audiences and crowds and the like), explanation files can be generated for the commodities, the virtual character images and the explanation files are displayed in an atmosphere layer, and an animation effect of explaining the explanation files through the target virtual character images can be provided. Therefore, the specifically generated main graph can be dynamic, the function of attracting the attention of the user is achieved more easily, meanwhile, the specific dynamic effect is synthesized through the virtual character image, the cost can be lower, and the application range is wider (even if a seller user without the capability of developing live broadcast activities can synthesize the dynamic main graph of the commodity in the mode). Moreover, since the interpretation pattern and the like can be optimized in the process of generating the dynamic main picture, the quality control is easier compared with the scheme of directly cutting out the video clip from the live broadcast process of the real person.
The dynamic main graph generated in this way can be used in various specific scenes, for example, can be displayed as a commodity main graph in a detail page of a commodity; or when a commodity recommendation page, a commodity search result page and the like are displayed, the dynamic main graph can be used as a main graph in a commodity link for displaying; or in a scene that the right information such as coupons and the like needs to be issued for users through some supporting pages between the commodity link and the detail page, the dynamic main graph of the commodity can be displayed in the supporting pages; furthermore, in an application such as a friend user who needs to forward a link of a specific commodity to a certain social network, the dynamic main graph of the commodity can be forwarded as a link image, and can be automatically played directly on a page such as a dialog box, so that the dynamic main graph can be viewed by the other party.
From the perspective of system architecture, referring to fig. 1, the embodiment of the present application may provide a capability or service for producing a dynamic main graph of a commodity, or may also produce such capability and provide a dynamic main graph production service (which may exist in the form of a system or a tool, etc.), so as to implement automated mass production of the dynamic main graph of a commodity. In this way, if a dynamic master graph needs to be generated for some goods by a specific application side (e.g., a detail page, search, recommendation, etc.) or a merchant, information such as a goods ID may be submitted to the system or tool, and a dynamic master graph may be generated. In the system for providing the dynamic host picture service, a host picture template can be generated and stored in advance, background materials can be generated and stored in advance, and the like, so that a dynamic host picture can be generated for specific commodities according to the request of an application side or a merchant, the dynamic host picture can comprise an atmosphere layer which comprises a virtual character image and an explanation pattern, and virtual live broadcast materials can be generated by combining the animation effect of explaining the explanation pattern through the virtual character image. For example, if a product recommendation application needs to produce a dynamic main graph for a batch of pushed products, a specific product id list may be provided to the dynamic main graph production system, and the produced dynamic main graph may be returned to the application side and launched by the application side through the launching system, and so on.
The following describes in detail a specific technical solution provided in an embodiment of the present application.
Example one
First, this embodiment provides a method for generating a main graph of a commercial product from the perspective of the automated dynamic main graph production tool provided in this application, and with reference to fig. 2, the method may specifically include:
s201: and determining the target commodity of the main graph to be generated.
For example, in the aforementioned example, the product recommendation application needs to produce a dynamic main graph for a batch of main pushed products for displaying in a specific resource location of the waterfall stream "guessing you like". At this point, the application may submit a list of particular host graphic items, with the items in such list becoming the target items for which the host graphic is to be generated. Alternatively, a specific merchant may issue a request for producing a dynamic main graph, for example, if a certain merchant has issued a certain product before and wants to produce a dynamic main graph for the product later, information such as the product id may be provided to the dynamic main graph production tool provided in the embodiment of the present application, and accordingly, the product may be used as a target product for dynamic main graph generation.
S202: a target host pattern template is determined for the target good, the target host pattern template including at least a content layer and an atmosphere layer.
After the target commodity is determined, a target host graph template may be determined for the particular target commodity. The template has the function of designing the composition structure, the typesetting layout mode and the like of the specific dynamic main graph. In the embodiment of the present application, there may be one or more specific main pattern templates, and different main pattern templates may be different in terms of composition and the like, but each of the main pattern templates may include at least two pattern layers, which are a content layer and an atmosphere layer, respectively, and then specific resource locations may be designed in the content layer and the atmosphere layer, respectively. The content layer can be used for bearing content materials such as commodity pictures, and the atmosphere layer can be used for bearing animation effects explained through the virtual character images provided in the embodiment of the application. Specifically, the content layer may be located below the atmosphere layer, but may be processed by a layout or the like, so that the virtual character or the like of the atmosphere layer does not cause too much occlusion to the content layer. For example, the content material of the content layer may be presented primarily in an upper-middle position, the particular avatar may be presented in a lower-left position, and so on.
If the main pattern template has a plurality of types, the main pattern template can be selected according to the information such as the category of the current target commodity. In specific implementation, after each main pattern template is designed, information such as applicable range, applicable conditions and the like can be specified for each main pattern template, for example, the information can be specified specifically through applicable commodity categories and the like, so that after the target commodity is determined, a suitable main pattern template can be determined according to the category to which the target commodity belongs.
In a specific implementation, the main pattern template may further include a background layer in addition to the content layer and the atmosphere layer. For example, as shown in fig. 3-1, three layers, i.e., an atmosphere layer, a content layer, and a background layer, may be divided from top to bottom. The background layer can be used for displaying a background picture, a virtual live broadcast scene can be better constructed through the background picture, and the simulation degree of the finally generated dynamic main picture on the live broadcast material is higher.
S203: and acquiring the content material and the explanation case of the target commodity, and determining the target virtual character image.
Besides the specific main pattern template can be determined, the content materials and the explanation patterns of the target commodity can be obtained. Wherein, when the content material is acquired, the content material can be mainly obtained from the detailed information of the commodity. Specifically, since the target product in the embodiment of the present application is usually a published product, some pictures, videos, and the like may be acquired from the detail information of the product as content materials. In addition, some good content may be selected from the information (for example, "buyer show") issued by the buyer user corresponding to the product, and may be used as the content material in the embodiment of the present application.
The explanation document can be acquired according to the detailed information of the commodity and/or the associated marketing scheme. For example, the explanation may be generated by extracting key information from information such as the title, price, description text, and marketing campaign of the product. Alternatively, in another implementation, if there is an existing system or service dedicated to generating an explanation document for a product, the ID of the target product and the like may be directly used as input parameters of the system or service, and then the system or service may directly output the explanation document for the target product, and the like.
With regard to the virtual character, various different virtual characters can be designed in advance, and after specific target commodities are determined, a proper virtual character can be selected according to information such as categories to which the specific target commodities belong, audience user group characteristics and the like.
S204: adding the content material to the content layer in the target host template, adding the target avatar and the explanation document to the atmosphere layer in the target host template, and providing an animation effect by which the explanation document is explained by the target avatar, to generate a host of the target commodity.
After obtaining the specific content material and the explanation pattern, the content material may be added to the content layer in the target host template, the target avatar and the explanation pattern may be added to the atmosphere layer in the target host template, and an animation effect of explaining the explanation pattern through the target avatar may be provided, so that a dynamic host of the target commodity may be generated.
For example, as shown in fig. 3-2, the image is one frame of image of a dynamic main picture of a commodity generated according to the scheme provided by the embodiment of the present application, where a portion 31 shows content material displayed by a content layer, specifically, a picture, a video, and the like of the commodity, and a plurality of different pictures and videos may be played in turn in the content layer. Part 32 shows the virtual character of the atmosphere layer, and part 33 shows the explanation pattern of the atmosphere layer. In the process of displaying the virtual character and explaining the cultural relic, the animation effect of explaining the explanation cultural relic through the virtual character can be provided. Specifically, in order to achieve the purpose, an animation effect may be generated in advance for the virtual character, and then an explanation document may be displayed in the vicinity of the virtual character in the form of a dialogue bubble or the like, so as to form an effect that the virtual character is explaining the corresponding explanation document. Or, in another mode, in order to make the final effect more vivid, the lip shape, the expression, the action and the like of the virtual character can be driven according to a specific explanation pattern, and the like.
In addition, in a specific implementation, as described above, the specific main pattern template may further include a background layer, and in this case, the corresponding background material may be further matched according to the category information to which the target product belongs and/or the feature information of the targeted target user group, and the background layer is added to the target main pattern template. For example, as shown at 34 in fig. 3-2, which is the effect of the background material being presented, the virtual live-room scene is presented through the associated graphic elements, etc., and the specific dominant hue, style, etc. can be matched with the current merchandise.
Moreover, in order to further set off the live broadcast atmosphere, an interactive element for simulating the state in the live broadcast can be added to the atmosphere layer. For example, the user comment information, as shown at 35 in fig. 3-2, may also include a "like" interaction button, as shown at 36, and so on. In addition, other point of sale information such as user interests, shown at 37, may also be included, enabling the user to view richer information about a particular product from such a dynamic main graph, and so on.
It should be noted here that, in the specific implementation, although it is possible to provide an animation effect of explaining the explanation pattern by the virtual human object, in general, the specific dynamic main image may be free of sound effect, that is, a specific explanation pattern may be directly presented, but it is not necessary to convert to a voice output. This is because, when such a main product is placed in some scenes, it is not suitable for directly playing audio-type information in order to avoid much interference with the browsing process of the user. For example, when the dynamic main graph of a specific commodity is shown in a certain resource position in a commodity recommendation waterfall flow page, if the dynamic main graph is directly provided with a sound effect, the viewing of other commodity link contents in the whole page by a user can be influenced. Therefore, in concrete implementation, it is possible to visually provide only an animation effect of the virtual human object explaining the explanation document without providing audio information.
However, if a specific dynamic main picture is displayed on another page such as a product detail page, since the specific page is mainly used for displaying information of the same product, it is possible to provide audio information in addition to the explanation moving picture content visually. Therefore, in specific implementation, if a specific dynamic main graph needs to be placed in a page such as a commodity detail page, the explanation pattern can be further subjected to voice synthesis to obtain voice information, and the voice information is added to the target main graph template, so that the voice information is played in the process of displaying the main graph of the target commodity in the detail page of the target commodity.
In summary, according to the embodiment of the present application, a service of generating a dynamic host for a target commodity can be provided, a specific host template is determined for the target commodity, and a content layer and an atmosphere layer are provided in the host template, so that content material of the target commodity can be added to the content layer, and a matching virtual character image and explanation pattern can be added to the atmosphere layer, thereby generating a host of the specific target commodity. In this way, the generated main picture can comprise a dynamic picture and can attract the attention of the user more easily. In addition, through the combination of the content materials and the explanation patterns and the virtual character images, the efficiency of information transmission can be improved, the click rate, the conversion rate and other indexes can be improved, and meanwhile, compared with the mode that the live broadcast materials are directly used as main pictures, the method has the advantage of lower cost.
Example two
The second embodiment provides a method for displaying a product detail page, referring to fig. 4, for an application of a specifically generated dynamic main map in the product detail page, where the method may include:
s401: receiving a request for displaying a detail page of a target commodity;
s402: it is right the detail page demonstrates, wherein, include commodity main map resource position in the detail page, include content layer and atmosphere layer in the commodity main map that demonstrates in the resource position at least, the content layer is used for the show the content material that the target commodity corresponds, atmosphere layer is used for demonstrating target virtual character image and explanation scheme, and passes through target virtual character image is right the animation effect that the explanation scheme was explained.
When the dynamic main picture of the commodity is displayed in the commodity detail page, the specific explanation pattern can be subjected to voice synthesis, and a specific voice signal is played, so that the vividness of the dynamic main picture and the information transmission efficiency are further improved.
EXAMPLE III
The third embodiment provides a commodity page display method for the application of the specifically generated dynamic main map in pages such as a commodity recommendation page, a commodity search result page and the like, and referring to fig. 5, the method may include:
s501: receiving a request for displaying a target page, wherein the target page comprises a plurality of resource positions which are respectively used for displaying links of a plurality of commodities;
s502: it is right to demonstrate in the target page, wherein, when showing through the link of target resource position to target commodity show in the target resource position the dynamic host computer of target commodity, the dynamic host computer includes content layer and atmosphere layer at least, the content layer is used for showing the content material that the target commodity corresponds, atmosphere layer is used for showing target virtual human figure image and explanation pattern, and passes through target virtual human figure image is right the animation effect that explanation pattern explained.
Unlike the item detail page, a specific item recommendation page or search result page usually includes a plurality of resource slots for displaying links of a plurality of items. At this time, if the dynamic main map of the product is displayed in all resource slots, emphasis may be placed on the product. Therefore, in a specific implementation, a manner of displaying the dynamic main graph of the commodity in a certain or several specific resource positions may be adopted, for example, for some pushed commodities, the dynamic main graph of the commodity may be displayed in the resource position where the pushed commodity is located, and for other resource positions where the pushed commodity is displayed, the static main graph of the commodity may be displayed, and so on.
Example four
In practical application, there may be a category of pages, and when a user clicks a certain commodity link to check details, the user may not directly enter the details page, but first enter a receiving page, where information of the commodity may be displayed, and user interest information such as a specific coupon may also be displayed for the user to obtain. The user can then proceed to the item detail page by performing further operations on the tabbed page. In such a receiving page, a specific dynamic main map can be displayed. Therefore, a fourth embodiment of the present application further provides a method for displaying a detail adapting page of a commodity, and referring to fig. 6, the method may include:
s601: receiving a request for clicking the link of the target commodity;
s602: displaying a corresponding adapting page related to the target commodity, wherein the adapting page comprises a target resource position and a dynamic main image used for displaying the target commodity, the dynamic main image at least comprises a content layer and an atmosphere layer, the content layer is used for displaying a content material corresponding to the target commodity, and the atmosphere layer is used for displaying a target virtual character image and an explanation pattern and explaining an animation effect of the explanation pattern through the target virtual character image;
s603: and displaying the detail page of the target commodity after receiving the target operation through the receiving page.
It should be noted that, in the embodiments of the present application, the user data may be used, and in practical applications, the user-specific personal data may be used in the scheme described herein within the scope permitted by the applicable law, under the condition of meeting the requirements of the applicable law and regulations in the country (for example, the user explicitly agrees, the user is informed, etc.).
Corresponding to the first embodiment, the present application further provides an apparatus for generating a main graph of a commodity, and referring to fig. 7, the apparatus may include:
a commodity determining unit 701 configured to determine a target commodity of which a main picture is to be generated;
a template determining unit 702, configured to determine a target host template for the target commodity, where the target host template includes at least a content layer and an atmosphere layer;
a material obtaining unit 703, configured to obtain a content material and an explanation case of the target product, and determine a target virtual character image;
a generating unit 704 for adding the content material to the content layer in the target host template, adding the target avatar and the explanation pattern to the atmosphere layer in the target host template, and providing an animation effect of explaining the explanation pattern by the target avatar to generate a host of the target commodity.
The material obtaining unit may be specifically configured to:
acquiring information in a detail page of the target commodity and/or marketing scheme information related to the target commodity;
and acquiring the content material and the explanation document according to the information in the detail page and/or the marketing scheme information.
And the content material comprises a picture and/or a video material corresponding to the target commodity.
Specifically, when the number of pictures and/or video materials corresponding to the target commodity is multiple, the pictures and/or video materials can be displayed on the content layer in a carousel manner.
Specifically, the target main pattern template further comprises a background layer;
the apparatus may further include:
and the background material determining unit is used for matching corresponding background materials according to the category information of the target commodity and/or the feature information of the target user crowd and adding the background materials to the background layer in the target main graph template.
And the background material displayed in the background layer is used for displaying the scene of the virtual live broadcast room.
In addition, the apparatus may further include:
and the interactive element adding unit is used for adding interactive elements for simulating the state in live broadcasting in the atmosphere layer.
And the voice synthesis unit is used for carrying out voice synthesis on the explanation pattern to obtain voice information, and adding the voice information into the target main pattern template so as to play the voice information in the process of displaying the main pattern of the target commodity in the detail page of the target commodity.
In addition, the present application also provides a computer readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the method described in any of the preceding method embodiments.
And an electronic device comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of the preceding method embodiments.
Fig. 8 illustrates an architecture of an electronic device, which may include, in particular, a processor 810, a video display adapter 811, a disk drive 812, an input/output interface 813, a network interface 814, and a memory 820. The processor 810, the video display adapter 811, the disk drive 812, the input/output interface 813, the network interface 814, and the memory 820 may be communicatively connected by a communication bus 830.
The processor 810 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solution provided by the present Application.
The Memory 820 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random Access Memory), a static storage device, a dynamic storage device, or the like. The memory 820 may store an operating system 821 for controlling operation of the electronic device 800, a Basic Input Output System (BIOS) for controlling low-level operation of the electronic device 800. Additionally, a web browser 823, data storage management system 824, and product host processing system 825, among others, may also be stored. The product host processing system 825 may be an application program that implements the operations of the foregoing steps in this embodiment of the application. In summary, when the technical solution provided in the present application is implemented by software or firmware, the relevant program codes are stored in the memory 820 and called for execution by the processor 810.
The input/output interface 813 is used for connecting an input/output module to realize information input and output. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.
The network interface 814 is used for connecting a communication module (not shown in the figure) to realize communication interaction between the device and other devices. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).
It should be noted that although the above-mentioned devices only show the processor 810, the video display adapter 811, the disk drive 812, the input/output interface 813, the network interface 814, the memory 820, the bus 830, etc., in a specific implementation, the devices may also include other components necessary for normal operation. Furthermore, it will be understood by those skilled in the art that the apparatus described above may also include only the components necessary to implement the solution of the present application, and not necessarily all of the components shown in the figures.
From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.
The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments, which are substantially similar to the method embodiments, are described in a relatively simple manner, and reference may be made to some descriptions of the method embodiments for relevant points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.
The method and the electronic device for generating a main graph of a commodity provided by the present application are introduced in detail, and a specific example is applied in the present application to explain the principle and the implementation manner of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.
Claims (10)
1. A method of generating a main graphic of a commodity, comprising:
determining a target commodity of the main graph to be generated;
determining a target main pattern template for the target commodity, wherein the target main pattern template at least comprises a content layer and an atmosphere layer;
acquiring content materials and an explanation case of the target commodity, and determining a target virtual character image;
adding the content material to the content layer in the target host pattern template, adding the target avatar and the explanation text to the atmosphere layer in the target host pattern template, and providing an animation effect of explaining the explanation text by the target avatar to generate a host of the target commodity.
2. The method of claim 1,
the acquiring of the content material and the explanation case of the target commodity comprises the following steps:
acquiring information in a detail page of the target commodity and/or marketing scheme information related to the target commodity;
and acquiring the content material and the explanation document according to the information in the detail page and/or the marketing scheme information.
3. The method of claim 1,
the content materials comprise pictures and/or video materials corresponding to the target commodities, wherein when the pictures and/or video materials corresponding to the target commodities are in multiple copies, the pictures and/or video materials are displayed on the content layer in a carousel mode.
4. The method of claim 1,
the target host template further comprises a background layer;
the method further comprises the following steps:
and matching corresponding background materials according to the category information of the target commodity and/or the feature information of the target user crowd, and adding the background materials to the background layer in the target main graph template.
5. The method of claim 1, further comprising:
and carrying out voice synthesis on the explanation pattern to obtain voice information, and adding the voice information into the target main pattern template so as to play the voice information in the process of displaying the main pattern of the target commodity in the detail page of the target commodity.
6. A commodity detail page display method is characterized by comprising the following steps:
receiving a request for displaying a detail page of a target commodity;
it is right the detail page demonstrates, wherein, include commodity main map resource position in the detail page, include content layer and atmosphere layer in the commodity main map that demonstrates in the resource position at least, the content layer is used for the show the content material that the target commodity corresponds, atmosphere layer is used for demonstrating target virtual character image and explanation scheme, and passes through target virtual character image is right the animation effect that the explanation scheme was explained.
7. A commodity page display method is characterized by comprising the following steps:
receiving a request for displaying a target page, wherein the target page comprises a plurality of resource positions which are respectively used for displaying links of a plurality of commodities;
it is right to demonstrate in the target page, wherein, when showing through the link of target resource position to target commodity show in the target resource position the dynamic host computer of target commodity, the dynamic host computer includes content layer and atmosphere layer at least, the content layer is used for showing the content material that the target commodity corresponds, atmosphere layer is used for showing target virtual human figure image and explanation pattern, and passes through target virtual human figure image is right the animation effect that explanation pattern explained.
8. A method for displaying a detail receiving page of a commodity is characterized by comprising the following steps:
receiving a request for clicking the link of the target commodity;
displaying a corresponding adapting page related to the target commodity, wherein the adapting page comprises a target resource position and a dynamic main image used for displaying the target commodity, the dynamic main image at least comprises a content layer and an atmosphere layer, the content layer is used for displaying a content material corresponding to the target commodity, and the atmosphere layer is used for displaying a target virtual character image and an explanation pattern and explaining an animation effect of the explanation pattern through the target virtual character image;
and displaying the detail page of the target commodity after receiving the target operation through the receiving page.
9. A computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 8.
10. An electronic device, comprising:
one or more processors; and
a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform the steps of the method of any of claims 1 to 8.
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| Application Number | Priority Date | Filing Date | Title |
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| CN202210266724.5A CN114842115A (en) | 2022-03-18 | 2022-03-18 | Method for generating commodity main graph and electronic equipment |
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| CN202210266724.5A CN114842115A (en) | 2022-03-18 | 2022-03-18 | Method for generating commodity main graph and electronic equipment |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN116089729A (en) * | 2023-03-31 | 2023-05-09 | 浙江口碑网络技术有限公司 | Search recommendation method, device and storage medium |
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| Publication number | Priority date | Publication date | Assignee | Title |
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| CN116089729A (en) * | 2023-03-31 | 2023-05-09 | 浙江口碑网络技术有限公司 | Search recommendation method, device and storage medium |
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