KR20080042062A - Method on advertisement using text contents - Google Patents

Abstract

A method for performing AD(ADvertisement) by using text contents is provided to display AD contents around the text contents by extracting a goods or service name from the text contents, searching a goods or service provider, and the AD contents of the extracted goods or service name, and combining the text contents with the searched AD contents. A server extracts a goods name from text contents and fixes the goods name to be searched by referring to a goods name database(31-2). The server searches the goods name from a provider database or a trademark contents database(31-3). The server fixes the goods provider providing goods or services related to the goods name, and trademark contents such as a trademark of the provider(31-4). The server combines the trademark contents of the provider with the text contents by arranging the trademark contents around the text contents(31-5).

Description

How to advertise using text content {Method on Advertisement Using Text Contents}

The present invention relates to a method of advertising using text content, and more particularly, to a method of extracting a name of a product or the like from the text content and combining the advertising content of suppliers corresponding to the name of the extracted product or the like. will be.

Conventional Internet advertisements are displayed in the form of a banner in a box having a fixed position or a limited movement with a simple form of a rectangle in a content position independent of the content and independent of the content.

The user 30-8 who uses the Internet has a more distinct purpose in using the Internet, unlike the user 30-8 who uses a mass media such as a TV or a newspaper. Therefore, in a position where the advertisement of content not related to the content is far from the content focused on by the user 30-8, as in the conventional advertisement technique, it is not easy to draw attention and attention of the user 30-8 who is familiar with such advertisement. This can be seen even when the click rate is lower than the impression.

The conventional keyword banner advertisement has the following disadvantages. In response to the search word of the user 30-8, a keyword such as a banner is outputted to the user, and one website has advertisements corresponding to various keywords entered by the user 30-8. Not only that, but even if it has, the level of technology for automatically analyzing the search word is weak, so that the matching of the user 30-8 does not occur. In addition, this is an absolute disadvantage that the search word input by the user 30-8 is used as a keyword and the non-search site is separate, and cannot be applied to other contents of the search site. Accordingly, there is a need for an advertising technique that may be of more interest to users 30-8. It utilizes the basic characteristics of digital data that is distributed on a network that can be easily programmed and converged by being represented in digital rather than analog.

The technical problem to be achieved by the present invention is as follows.

First, it analyzes text contents and finds the same or similar text among the text contents such as product (eg PC) or service (eg consulting), name of trademark (MacDonald) or service mark (Delhi). .

Second, if the same or similar text is found, the method is to find suppliers of goods or services corresponding to the text and find advertisements of suppliers such as their trademarks or service marks.

Third, when the advertisement is found, the advertisement is displayed on the periphery or third position of the text content (including sound output through a speaker, which is the same below).

Fourth, the above three processes occur in a third-party server or the like outside the server of the same website and are provided to the users 30-8 in the website where the text content is located.

Fifth, the present invention relates to a method of providing advertisements of a product or a service provider to not only text content but also image content and video content to be provided to the users 30-8.

Sixth, the fifth method is about a specific method of applying a game, animation, learning materials, and the like.

Seventh, the computer user 30-8 measures the exposure of the advertisement in the entire process and associates the corresponding reward.

Eighth, the present invention relates to a method of generating electronic commerce while providing information on goods or services more directly to computer users (30-8) by interacting with e-commerce sites and other sites when interacting with advertisement contents. .

In order to achieve the technical problem to be achieved by the present invention, the server of the advertisement combining center that serves to combine the at least one or more of the trademark content, such as trademark content with the content containing the produced or obtained text content

(a) extracting a name of at least one or more goods from text content included in the content with reference to a name DB of goods and the like and determining a name of at least one or more goods to be queried; (b) querying and retrieving a name of the product or the like from a supplier DB or a marked content DB such as a trademark; (c) determining at least one or more suppliers who intend to supply goods or services related to the names of the goods and the marked contents such as trademarks of the suppliers; And (d) incorporating the trademarked content, such as the trademark of the supplier, into the content comprising the produced or obtained textual content, such as by placing the marked content, such as the trademark, around the textual content of the produced or received content. The name of the product may include a name of a product, a name of a service, a name of a supplier providing a product or a service to another person, and a sound portion of the content of a mark, such as a trademark, in a mark of content such as a trademark. The transliteration of transliteration is one of the transliteration of transliterated content, such as the relevant character part in case of transliteration and the trademark content in a foreign language, and the name DB of the merchandise includes information on the name of the merchandise. The contents of the trademark, such as the trademark, may be defined in the trademark law as trademarks, service marks, collective marks, and business marks. All identification marks, trade names, identification marks defined in the Commercial Act, identification marks defined in the Anti-Competition Act, any other marks used for the purpose of identifying other products, website addresses, icons, images, symbols, and sound trademarks. , Any one of the contents used for any identification purpose, such as a slogan, a gesture, a specific scene in an advertisement, a specific sound, a CM song, a CF, or a combination thereof, and a combination of each of the above, The trademarked content DB of the trademark includes the marked content such as the trademark, and the supplier DB includes information on the person providing the product or service, and the produced or received the trademarked content such as the trademark. Placed around the text content of the content is directly above, next to or just below the title content of the product or the like. Method of advertising using text content, characterized in that any one or more of the method of arranging at any one or more positions, the method of placing the name content such as goods overwrite and the method of arranging at a predetermined position To provide.

The query of step (b) may be performed by searching for the supplier DB or the trademark such as the trademark in the advertisement combining center when the supplier DB or the trademark content DB such as the trademark is present in the advertisement combining center. It is to query the content DB, and in the step (c) to determine the content of the label, such as the supplier and the supplier's trademark is obtained from the provider DB or the trademark content DB, such as the trademark inside the advertising association center It is desirable to be determined among the contents of the supplier and the labeled content such as the trademark of the supplier.

The querying and searching in step (b) is to query the supplier DB or the marked content DB such as the trademark, which is outside of the advertisement combining center, and in step (c), the trademark of the supplier and the supplier. It is preferable that the content of the label, such as the supplier, is determined from among the supplier DB obtained from the supplier DB or the content of the label, such as the trademark, and the content of the label, such as the trademark of the supplier.

The content containing the text content is preferably an article.

The unique effects of the present invention are as follows.

First, since the advertisement can be advertised by attaching a trademarked content such as a trademark to a name of a product in a text content or an image content, the number of advertisements is much higher than that of existing advertisements, and thus the income from advertisements is increased by that amount.

Second, the type of advertising content that can be attached and the number of companies that can advertise it are enormous (few vendors do not use a trademark). Even small companies can advertise at low cost.

Third, unlike the existing advertisements, since the advertisements are related to the keywords, search terms, or contents that the user is reading, the advertisements are very high in attention, and the advertisements satisfying the purpose-consciousness of the computer user 30-8 are displayed. Since it is automatically attached, the click rate of the advertisement is increased.

Fourth, since the clickthrough rate of the advertisement is high, e-commerce and the like can be actively performed through the advertisement, and the computer users 30-8 can display useful related contents such as information materials related to the content they are reading. You can go to the report. This is particularly effective when the concept of small icons is introduced.

Fifth, a single supplier may use various kinds of trademarks, and various model marks may be advertised.

Sixth, the sound or voice advertising content and other advertising content can be effectively combined with the visual advertising content, thereby increasing the attention of the advertisement and the effect of the advertisement.

Seventh, a high level of compensation may be received by the advertisement management program as much as the user 30-8 is exposed to the advertisement.

Eighth, for small and medium-sized websites that cannot attach their own content, such as their own trademarks, they can request third-party outsiders to attach their own content such as trademarks. This can save you a lot of effort.

Ninth, it is possible to attach a trademarked content such as a trademark to all things that are identified by text and images, such as games, animations, and learning materials.

Definition of Terms

A network refers to a wired or wireless communication network.

Offline refers to the state of not being connected on the network as a (relative) concept of online.

Online comprehensively defines the environment of all types of network terminals (including mobile, geographic information systems, and satellite receivers such as transmitters and receivers using communication satellites) that can be connected to the network.

Advertisement content is any content for advertising purposes. It is provided in text, picture, video, banner, sound, 3D (3D), holographic image, and virtual reality. It refers to any digital content for advertising purposes that allows the user to recognize the senses through the content provided by the digital medium for all the contents and the five senses such as sight, smell, taste, hearing, and touch.

Offline media are physically shaped media, which include analog recording media such as video, tape, and paper media including books, floppy disks (FDD), CDs (CD-ROMs), Used as digital data storage media such as digital video discs (DVD), magneto-optical discs (MOD), hard discs (HDDs), RAM, ROMs, packs, photo masks, etc. Refers to any device.

Synchronization is the reconciliation of online and offline digital content to computer users so that the online and offline content can be connected, combined, merged, and exchanged. (reorganization) or transfer (transfer) is provided to the computer user.

A computer user refers to a user who uses a computer. In the present invention, a computer refers to a PC, a PDA, a notebook, a palm top, an e-book, a work station, a mini Central processing unit (CPU), such as a computer (mini computer), super computer, cellular phone (mobile phone), beeper, game machine (e.g., Sony Play Station, etc.), digital TV Or an auxiliary device that can be attached separately to a built-in central processing unit to perform a function as a physical communication terminal device, and is connected to a network regardless of wired or wireless, such as a device that contains a numerical processing unit (NPU). By any machine that has the ability to send and receive data.

The internal memory device is a concept that comprehensively defines the media that can be read and written among the internal storage device and the auxiliary storage device. Volatile and nonvolatile memory devices such as RAM or ROM, and optical recording devices such as CD-RW are devices that can be read and written and mounted inside a computer.

Advertisement Management Program (Advertisement Managing Program) is a program installed on the user's computer, and refers to the software or firmware (firm ware) that makes it possible to implement the present invention as a program that manages advertising. In other words, the advertisement management program stores the advertisement as a DB to systematically manage the advertisement. In addition, in the case of managing the compensation may be a compensation management program according to its role. That is, in the present invention, as long as the reward is mediated, the advertisement management program may be used under the name of the reward management program. In addition, the reward management program includes a role of the advertisement management program, and is a program related to a process in which various rewards are mediated. And, when managing information may be an information management program according to its role. That is, in the present invention, as long as information is mediated, the advertisement management program may be used under the name of the information management program. In addition, the information management program includes a role played by the advertisement management program, and is a program related to a process in which various kinds of information are mediated.

Advertising content is a comprehensive definition of all indicators (such as text, numbers, pictures, videos, files, photographs, etc.) that can be linked or combined with advertising content. When the advertisement content is linked or combined, and the user acts on the indicated content, it refers to the content that connects the advertisement content. The advertisement content itself also serves as the advertisement indication content when there is other linked content. For example, in the case of a specific picture, banner, or mobile, when a video indicator is clicked and a video ad is sent over the network to the user's computer, the specific picture or banner itself may be directed or linked to the video. The video advertisement itself becomes normal advertisement content, and the act of clicking becomes the user's action on the advertisement indication content. Advertising content, incorporating hyperlinks to information related to goods or services, is essentially advertising directed content.

An action is any time a user accesses an ad holding site, performs a specified action, including a click on the advertisement instructional content, or when an ad content in the form of sound, video, etc. appears upon access to the ad holding site. Access to a site, a web page on the network, or a specific cyber space on the network. When there is a TV connected to the network, turning on the TV also corresponds to a wide range of actions. In this specification, the term interaction and the term action are used in an equal sense without being distinguished.

Interaction recognition refers to the recognition of any reaction to advertising content, such as the user viewing or listening to the advertising content, moving, taking a specific action, or performing a specific action. This is particularly useful for screening ads that do not watch or listen to advertisements on TV, the Internet, and the like.

Trademark content such as trademarks: Trademarks (including model names), service marks, collective marks, business marks, all identifying marks defined in the Trademark Act and trade names, identification marks defined in the Commercial Act, identification marks defined in the Anti-Competition Act, and others All cover and website addresses (including subsite addresses), icons, images, symbols, sound trademarks, slogans, gestures, specific scenes in advertising, specific sounds, CM songs, CFs used for product identification purposes Content used for any purpose of identification or having a function of identification, and a combination of each of them is referred to as 'trademark content such as a trademark' and is simply abbreviated as 'trademark content' or 'trademark,' or the like. . Since an advertisement representing a particular product or service, a supplier of a product or service, represents a supplier of the product or service, a product or service, all advertisement contents are included in the trademarked content such as the trademark. In addition, the trademark content such as a trademark serves as an advertisement content because it functions as an advertisement.

Name of the product, etc .: The name of the product or service, the name of the supplier who provides the product or service to others (e.g. Hyundai E & C), the text of the trademarked content such as the trademark in text, or the portion of the text of the trademarked content such as the trademark. (For example, the character portion of the mark contents such as trademarks that combine symbols, figures, three-dimensional shapes, and colors, including characters), the corresponding character when transliteration of the sound portion of the mark contents such as trademarks, trademarks in foreign languages, etc. When the transliterated content of the trademark is transliterated into its own language, the relevant character part (i.e., IBM, etc., if the native language is different, a separate transliteration is included. McDonald's, etc.).

Text Content: The textual portion of the total content that content providers 30-6a or 30-6b provide to users 30-8

Advertising Content: Anything that is provided to others for the purposes of advertising in the form of content, including trademarked content such as trademarks.

Names of goods, etc.DB (30-1): DB containing information on names of goods, etc. and information related to the name

Marked contents DB such as trademarks (30-2): DB containing information on the marked contents such as trademarks and related information

Supplier DB: A database that contains information on the person who provides the product or service. It has information about the name of the product supplied by the supplier and information on the contents of the mark such as trademarks. Can be.

Interrelationship between advertising content and non-advertising content

The most effective advertisement that attracts the attention of the user 30-8 is an advertisement that the user 30-8 focuses on purposefully and fuses in content and form in content that is being searched. . In applications that display content, including web browsers, removing or reducing the place of the banner that the user 30-8 does not want to see, and widening the area where the content is displayed, makes the user 30-8 feel more comfortable. You can surf the Internet. Instead of increasing the weight of the content in accordance with the purpose of the user 30-8, it is possible to stimulate the unconsciousness of the user 30-8 by fusing to the content without eliciting the objection of the user 30-8. (30-8) posts an advertisement "I miss you." This means that advertisements and content have a close correlation with the content and the format in which they are displayed.

To this end, advertisements for content that is related to, reacts with, or interacts with, are embedded within, substituted for, mixed with, or synthesized content, rather than a fixed, remote location. We want to elaborate on advertising techniques that utilize the entire screen, merged and linked to the content of the content.

Hardware configuration and network configuration for the present invention

The hardware configuration for the present invention is as follows.

First there is a content provider 30-6a or 30-6b (computer, server) that supplies content. They have a content DB inside and may optionally have an advertising association center 30-5.

The advertisement combining center 30-5 is connected to an external content provider 30-6a or 30-6b, a content receiver 30-7, a general user 30-8, or the like through a network. The advertisement combining center 30-5 includes an analysis engine 30-3 which analyzes the content, a name DB 30-1 such as a product, a marked content DB 30-2 such as a trademark, and a mark such as a trademark on the content. There is an engine (30-4) for combining the content, there is an advertising management program to interact with external advertisers, the content provider (30-6a or 30-6b), the content receiver (30-7), general The rewards can be mediated to the users 30-8.

The computer of the general user 30-8 has a device capable of accessing a network, a terminal, a browser, etc. necessary for outputting and displaying content, and an advertisement management program.

Analysis of text contents (31-1) and the process of finding texts that are similar to the names of products

Analyzes text content and finds the same or similar text among the text contents such as the name of the product (e.g. PC) or service (e.g. consulting), the name of the brand (McDonald's) or the service mark (Delhi). It's about how to pay.

Contents composed of a combination of characters also have a 1: 1 correspondence as a combination of corresponding codes. Correspondence relationships can be used to inversely analyze the combined code to find a corresponding combination of characters and the like. Therefore, by matching or filtering the code constituting the text content and the code corresponding to the name of the product of the DB containing the name of the product, etc. (of course, the matching of the code system is of course). A code group corresponding to a name of a product or the like or a text content corresponding to the code group can be recognized among the coats of the text content.

Once recognized, you can mark it, tag it, or index it. In addition, a code corresponding to a name portion of a product or the like in which the identity is recognized may be stored together with or separately from the position of the corresponding code portion, and may be copied or separated. This recognition, marking, and separation may not be 100% perfect, but if one or more matching or filtering processes reflect the characteristics of each language (analysis may be improved by artificial intelligence). Can be greatly improved. For this process, a name DB 30-1 such as a product is required.

The above process will be described step by step.

First, read text content. (36-1)

Second, match or filter the name DB 30-1 of the product or the like. (36-2)

Third, find names by which identity is recognized (36-3).

Mark the net material, its code, save it with or separately from its location, copy or separate it (36-4)

Find trademark content, such as trademarks

When the same or similar text is found, the method is to find suppliers of goods or services corresponding to the text and find advertisements of suppliers such as their trademarks or service marks.

Premise

Products or services usually have a singular or plural number of suppliers, who usually sell their products or services with trademarked content such as trademarks. That is, when there is a name of a product (PDA), there are suppliers (compaq, Palm, HP, etc.) that supply a product corresponding to the name, and those suppliers have trademarks (aero 1530, aero 2150, Palm Ille, HP palmtop, etc.) are usually sold.

Find trademark content, such as trademarks

As shown in FIG. 8, the process consists of the following steps in the process of finding a supplier corresponding to a name of a product or the like and searching for the contents of a label such as a trademark.

After the name of the product or the like has been determined (37-1), these items are searched by the supplier DB or the trademarked content DB 30-2 such as a trademark (37-2) to find the singular or plural suppliers. ) If the supplier has the contents of the trademark, such as a trademark corresponding to the name of the product, it is found and confirmed (37-4). At this time, it is possible to find only the information of suppliers that satisfy certain conditions (e.g., to pay a certain advertising fee, etc.). 37-6), and the contents of the trademark such as the found trademark are stored. (37-7)

The discovery of the supplier corresponding to the name of the product, etc.

First, determining the name of the goods (37-1)

Secondly, searching for the name of the product in the supplier DB or the trademarked content DB 30-2 such as a trademark (37-2);

Third, the determination of the singular or plural suppliers (37-3)

Fourth, confirming the content of the mark, such as single or plural trademarks, for each provider (37-4)

Fifth, confirming whether or not the condition has been achieved for each supplier (37-5)

Sixth, confirming the contents of the mark (37-6) such as the trademark of the supplier only if the conditions are met.

Seventh, storage of the marked content such as a confirmed trademark (37-7) is configured.

When and where DB contents are combined or DB linkages such as text contents and trademark contents

Subject of combining mark contents such as trademark

First, the creator of the content

When producing the text content, the label content such as trademark is combined with the text content. It is possible to store the text content inserted with the trademark content such as a trademark, and display it in accordance with the information needs of the users 30-8. In this case, when a specific condition is imposed, only the ones satisfying the condition may be provided to the users 30-8. The above combining process can be directly performed by the producer of the text content if the producer has all the DB of the trademark such as the trademark and the name DB 30-1 of the product and the various programs used in the analysis and combining process. have. At this time, DB can refer to external DB. Of course, the text content may be sent to the outside and an external third party may combine the marked content such as a trademark with the text content and transmit the text content to the producer of the text content.

Second, the store of content

The content store is the one who receives the content from the content producer and stores it in the form of a DB or a file to serve the general public. A person who owns a stored file or a content DB can combine the content of the trademark, such as a trademark, with the content as the content producer.

Third, the processor of the content

When a person who provides content to external users 30-8 on a website wants to change, develop, or process the format, content, display method, advertisement, etc. of the website, the agent who performs the above process may perform the above process. .

Fourth, the indicator of the content

A person who serves a website to the general public, and who actually serves an advertisement to a user 30-8. An indicator of content that may be the same as the creator, store, or processor of the content is the same as the content creator. Can be combined with the content of the emblem.

Fifth, mediator of content

Mediating the process of delivering the content to the general user (30-8) in various forms, or mediating the process delivered between the creator, store, processor, and indicator of the content, such as the content creator, such as trademarks You can combine the content of the emblem.

Sixth, the user of the content

When a program (AD manager, etc.) that analyzes the content of the contents to be displayed and displays related advertisements (visualization, hearing) is used to insert the advertisements that the user wants to see in conjunction with the contents of the website, the program is executed. Like creators, content can be combined with trademarked content, such as trademarks.

Replacement of trademark content such as trademarks

There may be automatic replacement of trademarked content such as various trademarks, rotational replacement, random replacement, replacement by contract cycle between advertiser and the site that advertises, and selection of the viewer of the advertisement.

When to combine trademark content such as trademarks

First, in the saved state of DB, file, etc.

The website analyzes the contents of the website stored in the DB form or simply various files, extracts the names of products, etc., and calculates the correspondence with the marked contents such as trademarks. Then, the content of the trademark, such as a trademark, that matches the processed result is extracted. The unit of DB is controlled by word, item, phrase, section, page, single screen unit, document unit, file unit, group of related documents, classification unit of DB, DB of whole site, etc. The unit of the marked content, such as a trademark, that matches the content to be the content is one, each of the same type of classification, category, product bundles of advertisements, classification of various personalities, categories, product bundles of advertisements.

Second, when displayed on the screen

When a website transmits its contents to be displayed on the monitor of the user 30-8, the contents of the contents are analyzed to extract names of goods, etc., and correspond to the corresponding contents of the trademark contents such as trademarks. Perform arithmetic operations on the extracted information, and extract the content of the trademark, such as a trademark, that matches the processed result. The unit of DB is controlled by word, item, phrase, section, page, single screen unit, document unit, file unit, group of related documents, classification unit of DB, DB of whole site, etc. One unit of the target content of the trademark, such as a trademark matching the content, is a bundle of the contents of the trademark, such as a trademark of each unit, a category, a category, or a product unit, a classification of various characteristics, a trademark of a category, a product unit, etc. Bundles of content.

Third, when the web user 30-8 enters

When a user of a website enters or receives data on the website (when entering specific words, phrases, phrases, or sentences in the search box, posting a message on a bulletin board, or other web user (30- 8) When the user communicates with the user and analyzes the contents (words, phrases, phrases, sentences, paragraphs, and texts) sent by the user of the website as text contents, and the contents of the mark or the like in the text contents transmitted and received or inputted. Display by combining

Combined form

The trademark content such as trademark is combined with the text content or interworked with DB in three ways.

First, it is combined with textual content and trademark content such as trademarks and stored as a single content. Therefore, when recalling the text content viewed from the outside, the content combined with the trademark content such as a trademark is called out and provided to the users 30-8.

Second, a mark on the inside of the program which is not visible to the users 30-8 in the corresponding part of the name of the product, such as the text content, and the content provider 30-6a or 30-6b corresponds to the name of the product. Marked contents such as trademarks, which are desired to be displayed to 30-8) are stored outside the text contents, and when the text contents are provided to users 30-8, the marked contents such as trademarks and text contents are displayed as mediations. Can be combined and then provided to users 30-8

Third, in the first and second methods, if the subject managing the marked content such as a trademark is different from the subject of the text content, the DBs of both subjects are linked to each other and the name of the product, etc. There is a method of presenting to the users 30-8 by combining the marked content such as trademark in a DB interworking method.

Display small icon (icon for displaying property information of hyperlinked webpage) and description of hyperlink

Referring to Figure 10 describes the operation of the small icon as follows.

Background of introduction of concept

There is a lot of content (such as banners) with hyperlinks on the network, and one of the common features of these content is that it only moves when the user interacts with the content such as a click. The branch does not know whether it is connected to a site (e.g., commerce site, forum, community, news, etc.). In a typical browser, when a mouse or the like is placed on a content in which a hyperlink is combined, the hyperlinked address appears at the bottom of the screen. However, the address alone does not know the nature of the hyperlinked site. Therefore, if a hyperlinked content has a sign indicating that it will link to the site of the character when interacting with the content, the users 30-8 will know which site the character will be linked to. This allows you to decide whether or not to click in advance. The attribute information display icon of the hyperlinked web page is referred to herein as a small icon.

Concept of small icon

A small icon is an image icon (which may be a text icon). The visual image of the icon is a symbol, a letter, a figure alone or a combination thereof, and a color of each of them. These include each letter consisting of the first letter of the generic name for the character represented by the small icon (for example, the original letter S represents a search site, etc.). It can exist as an object, or it can be tightly coupled with other content as a dependent entity.

The concept of an independent object (39-3) is that small icons are their own content, exist and act independently, and respond independently to the user's 30-8 interaction. (39-5a, 39- 5b) In other words, if these icons have hyperlinks, they can click on the small icon to move to another web page. Dependent entity 39-2 means that a small icon exists as part of an image or as part of an image that constitutes other content and does not exist on its own, nor can it act or respond (39-5c). )

For example, as follows.

Suppose there is an "@" in the picture of the banner, which has an attribute that indicates that you are going to a place where you can send or use email. At this time, the @ mark is separated as an independent object or an object, and if you go to a place where you can send or use e-mail even if you click on this @, it is a small icon as an independent object. However, if the banner picture simply contains an @ picture, and you click on the @ part (if the @ is included in the banner, and the @ part contains a banner part or banner as a whole, or links to one or more specific sites), the banner Inside of, but clicking around the @ part leads to the same one or more specific sites, which is a small icon as a dependent entity. (39-5c)

Action of Small Icons

Small icons may have independent appointment schemes for individual sites, and some or all of the small icons may use a common appointment scheme. For example, the letter "EC" in the small icon represents an Electronic Commerce site, "@" represents an e-mail site, "X" represents an exposed site, and "M" represents a music site. , "C" is community site, "F" is forum site, "N" is news site, "S" is search site, "A" is art (Art) can indicate that the site is connected. In this description, sites are used in the sense of location or location, because the concept of small icons may also be applied to content contained on CD-ROMs rather than on the web, since other locations on the content are not sites in a strict sense. (This may apply to all of the specification of the invention in addition to this paragraph.) Also, quotation marks do not mean that they are actually used with quotation marks in the sense of emphasis or separation.

Small icon location

An independent small icon can be placed on or around a related content banner (if there is a small icon on or around the related contents banner), the same hyperlink as the hyperlink of the related content. Contains a link. Therefore, when connecting to different places, each independent content may have several independent small icons. (In case of replacing trademarked contents such as trademarks with small icons in 40-2a and 40-2b.) Icons do not have their own hyperlinks as part of their content, but only have the ability to provide personality or property information about the hyperlinked sites. Also, small icons can be placed in special places on the screen (40-3).

Application to trademark content such as trademarks

Trademark content, including trademarks, includes all identification marks defined in trademark law, including trademarks (including model names), service marks, collective marks, business marks, identification marks defined in the Commercial Code, identification marks defined in the Anti-Competition Act, and others. All cover and website addresses (including subsite addresses), icons, images, symbols, sound trademarks, slogans, gestures, specific scenes in advertising, specific sounds, CM songs, CFs used for product identification purposes There may be a combination of the content and each of them used for any purpose of identification or used with the function of identification. If each of these hyperlinks are linked, it is possible to provide information on the attributes or characteristics of the sites linked by the hyperlinks. In other words, the contents of the trademark, such as the trademark "Palm", are linked to the contents of the trademark, such as the Palm company, the place where Palm's PDA is sold, the community site on Palm's items, various organizations or analysis about Palm. In fact, there may be hyperlinks to various places. Therefore, it is apparent that the judgment of the user 30-8 is very helpful when there is a small icon in the trademark content such as a trademark.

Small icons may also be attached to names of goods. In other words, if there is a name of a product such as a PDA, attaching a small icon around the name helps the user 30-8 by knowing the attributes of the hyperlinked site included in the small icon.

Indications for hyperlinks

In a typical browser, when a mouse or the like is placed on a content in which a hyperlink is combined, the hyperlinked address appears at the bottom of the screen. However, the address alone does not know the nature of the hyperlinked site. Therefore, the following configuration can be considered.

First, when a browser reads a hyperlinked address, it also reads other information associated with the hyperlink (such as the nature and properties of the site). When the site address is displayed at the bottom of the screen, information about another site linked by the hyperlink read together is displayed next to the address, or when the user 30-8 places the pointing device on the hyperlinked content. This information is displayed in the help display such as abundance.

Action sign small icon

A particular small icon may indicate a particular action. (39-5d) In other words, when an action is applied to the small icon, the small icon activates a program that activates the action, or other content to be able to perform the action. Mark it.

Small icon and text content

Small icons can be combined into text content in the following formats. The following example (this is taken from the search engine section of www.empas.com (type 'mcdonald' as search term)):

":::::::::: Welcome to McDonald's :::::::::::: Privacy Policy (Accuracy: 95%) [Preview]

McDonald's provides users (30-8) with information about the McDonald's website. McDonald's respects the privacy of individuals and strives to make our website fun and useful. McDonald's protects the privacy of online visitors

http://mcdonalds.co.kr/prog/event/prv_policy.htm

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If the text content is found, the search engine finds the web document corresponding to the search term "MacDonald" and displays the McDonalds in bold letters. In other words, this process is provided to the users 30-8 by changing the attribute of the text McDonald's (in bold) in response to the search word in the web document without the dark text loaded in the search engine. Therefore, the search engine may insert a process of attaching a small icon next to McDonald's after recognition of McDonald's in the web document. At this time, the small icon may be attached to the other at each McDonald's display. The alphabetic alphabet combined with parentheses is a sign for a small icon.

"::::::::: Welcome to McDonald's (S). :::::::: Privacy Policy (Accuracy: 95%) [Preview]

McDonald's provides users (30-8) with information about the McDonald's (A) website. McDonald's (D) respects the privacy of individuals and strives to make McDonald's (M) 's website a fun and useful site. McDonald's (C) is committed to protecting the privacy of online visitors.

http://mcdonalds.co.kr/prog/event/prv_policy.htm

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Optionally, (A) may be assigned to an advertisement, (D) may be a discount, (C) a community, or the like.

In this case, an image small icon having a normal character size may be attached, or a small icon composed of text may be attached.

Website Types and Ad Effects Linked to Content and Ads

First, ads related to the content are effective in the site where the user (30-8) requests the information about their needs with the search engine, analyzes the information, and provides the information in various classification and notation methods. do. The user 30-8 inputs information required by the user through an input window provided by a method such as a common gateway interface (CGI) as a keyword or a sentence expression method. The search word input by the user 30-8 accurately represents the content desired by the user 30-8, analyzes it, and displays the advertisement.

Second, the portal site provides various types of information in a department store type and provides various environments and information desired by the user 30-8. By displaying advertisements corresponding to the contents of the section for each section corresponding to various categories, the effect of the advertisement is enhanced.

Third, there are sites specialized for various contents. The user's desires at Contents Provider (CP) Sites that provide various categories of information such as education, current affairs, commerce, culture, etc. can be more easily analyzed and typed.

Fourth, there are sites that do not belong to the above types.

Display of the content of the trademark, such as trademarks

If an advertisement is found, the method relates to displaying the advertisement in the vicinity of the text content or at a third position.

The display (including sound output to the speaker, at this time may not have a position because it is a sound. The following and the same is also true) is, firstly, a trademark that is revealed to the users 30-8 in relation to the name of the product. Second, a method for displaying the marked content such as a trademark, and a third method for displaying the marked content such as a trademark, and a third, the content of the marked content such as a trademark when the user 30-8 interacts with or inputs a condition. It is about how to display.

Location shown

Referring to Figure 11 as follows.

First, when there is title content such as a product in the text content, the content of the trademark, such as a trademark, that matches the content, overwrites the nearest content such as the immediately above, next to, or directly below the name content of the product, and the name content of the product. It can be located in a separate place that is linked to the location, the top, bottom, left and right, or a certain distance apart or a specific location (edges, etc.), the name content such as the product. The common feature of this location method is that one or more trademark contents correspond to the name contents of one product or the like. (40-1a) There is a 1: 1 or 1: multiple relationship between the positions shown.

Second, there are many: one or many: multiple relationships between the names of goods, etc., and the location where the marked content, such as trademarks, is displayed (two labeled content, such as trademarks combined in 40-1a and 40-1b, respectively). Multi-address A "(corresponding to 40-2b), i.e., a plurality of trademark contents, such as a plurality of trademarks, associated with names of a plurality of goods, etc. are displayed in one place or a plurality of places on the display device of the user 30-8. That is, when there are names of a plurality of products and the like on the text contents appearing on the display device of the user 30-8, the marked content such as a trademark corresponding to each or some of them is stored in one box. It can be collected or displayed at a fixed location such as a corner of the screen, etc. In this case, the 1: 1 correspondence between the name of the product and the mark contents such as the trademark is not clear. 2) to use the first method in a separate location (for example, to implement the first method in a box. This box is a scroll of the user 30-8). It can be positioned independently of the, or move along the scroll.)

Third, when the text content is a paragraph, a unit or a total information unit for one object, the marked content such as a trademark may be combined corresponding to the paragraph unit or the total information unit.

Describe the overall unit of information (this is an excerpt from the search engine section of www.empas.com).

":::::::::: Welcome to McDonalds ::::::::: Privacy Policy (Accuracy: 95%) [Preview]

McDonald's provides users (30-8) with information about the McDonald's website. McDonald's respects the privacy of individuals and strives to make our website fun and useful. McDonald's protects the privacy of online visitors

http://mcdonalds.co.kr/prog/event/prv_policy.htm

Search similar documents "

The entire content quoted above is the overall unit of information for one McDonald's section.

In this case, when the marked content such as a trademark is displayed in combination with the name of the product, the following process is performed (that is, in this case, the marked content such as a trademark corresponding to the name of the product is displayed corresponding to the paragraph or the overall description unit. (1) Recognize paragraph or aggregate information units. (48-1) Second, combine the content of a trademark, such as a trademark, at the left, right, or beginning, or end of this paragraph or overall unit of information. (2) (At this time, paragraph or aggregate information units may be pushed in the opposite direction to where the mark exists, for the purpose of placing the content of the emblem, such as trademarks. Other paragraphs or aggregate information, if combined at the very end. The unit is pushed down, where a plurality of trademark content, such as trademarks, can be combined into a single paragraph or aggregate information unit.

Instead of textual content, trademarked content such as trademarks is entered. For example, the trademark Palm may be used instead of the text content of a PDA. Of course, when the user 30-8 or the like clicks on the menu bar or uses a specific button appearing on the menu bar, the right mouse button, or the web page, the original content can be restored.

Third, it is displayed while the contents of the text such as text and merchandise are circulated. (It is based on the display method of each mark, and the sound comes out when the sound is a trademark or a slogan of sound.) One or more of the marked content such as and trademarks are alternately displayed at regular time intervals or at random time intervals.

Fourth, the label content such as a trademark is displayed with a time difference in a separate position (edge or the like) or display so that the user 30-8 does not know actively that there is content corresponding to the advertisement.

Basic way displayed

When the name of one product, etc., is combined with the content of the emblem, such as the trademark of one supplier.

If there is only one emblematic content, such as the supplier's trademark

If there is only one emblem content, such as a trademark, it may be displayed on a periodic or random time interval (on) or not (off), to give a special digital effect, to change the property (transparent properties, translucent) Attributes, colors, etc.) At this time, there may be a case where a direct modification is entered for names of goods and the like. If there is a name (e.g., PDA) in the text contents, such as a PDA, the hyperlink to the address associated with the PDA is combined.

Multiple trademark content, such as a supplier's trademark

It can be displayed to the user 30-8 independently or in conjunction with the visual appeal and the auditory appeal with a constant frequency or at an arbitrary frequency, either continuously or in any order. That is, the case where one of the above marks is applied to each one of the plurality of marks is applicable. Since there are a plurality of marks, it is possible to change the order of arrangement of the plurality of marks or to display them interchangeably.

When the title of one product or the like is combined with the content of the trademark such as trademarks of a plurality of suppliers.

When there are more than one supplier for a name of a product or the like, when there is only one supplier for each supplier (when there is only one labeled content such as a trademark or when there are more than one), it is possible to apply.

Application when there is interaction of user 30-8

Location shift interaction

When the users 30-8 use a pointing device such as a mouse, a keyboard, or a movement measurement device of a viewpoint, to position, pass through, or click on the text content, the above-described basic method is applied. can do.

Position tracking is performed to combine the displayed contents such as trademarks corresponding to the names of the products of the text contents and display them to the users 30-8. A typical computer application, including a web browser for displaying a website, displays a cursor or mouse pointer on the screen that indicates the user's current location of the user 30-8 during the interaction between the user 30-8 and the computer. Will be displayed. The current position on the cursor and the pointer of the mouse can be transmitted to the computer application program from the input / output function of the basic operating system (OS), and is displayed on the monitor to facilitate the operation of the user 30-8.

At this time, the following actions may occur when the current cursor or the mouse is in the exact position or around the position of a product or the like.

First, mark content (including a case where some are already displayed), such as a trademark that has already been associated with text content, as a key that calls for recognition of the user's 30-8 interaction input. By the method described in the basic method shown above.

Second, if the text content is recognized at the location or near the location, and the text content is the name of a product, etc., the search is made on the provider DB, the trademark content DB 30-2 such as a trademark, and the like. Marked contents such as trademarks corresponding to the name of the mark are combined or interlocked and displayed by the method described in the above-described basic method.

This may be particularly effective if the marked content, such as a trademark, has no display at all, only some display, or only a visual display. For example, sound devices (headphones, speakers for speakers, speakers for speakers, earphones) can be combined or linked with sound (sound trademarks, onomatopoeia, sound effects, music, songs, CM, slogans, and other symbolic sounds) among trademarked content. Will generate this.

Position tracking application

As an application of position tracking, the vision of the user 30-8 is tracked. A device that recognizes the viewer's vision in combination with a monitor (Vision Tracker: video camera, digital camera, vision tracking hardware, and other software that uses it). Among the contents, sound trademarks or sounds recognized by the general public as unique sounds of a specific brand or product (sound trademark, onomatopoeia, sound effects, music, song, CM), etc. To occur). For example, the word cola makes a buzzing sound, a sound effect similar to the Pepsi cola brand. When orange juice comes out, it sounds like 'Tabong'. When the word "ice cream" comes out, "I'll see you at 12 pm Burabokon, see you together."

One application of position tracking is to link the cyber lottery, rather than linking the trademark DB to the content. When the user 30-8 searches the contents step by step through the mouse or the keyboard within the contents, when a certain portion is reached, a message indicating that a pop-up menu, a button, or a new menu is displayed is displayed. Appears, click to display it, and the cyber lottery appears. Or, a mixture of trademark DB and cyber lottery, the advertisement generally appears throughout the entire area of the content, and sometimes the lottery appears instead of the advertisement, to stimulate the curiosity and anticipation of the user (30-8). Alternatively, when the user 30-8 interacts with an advertisement such as a click, the lottery ticket may appear.

Input interaction

When the user 30-8 has a keyword input or an input of an enter key or a mouse select button at a specific position on the network (41-2), the input corresponding to the keyword input or the contents of the enter key or mouse select button is analyzed. When there is a name of a product or the like during inputting, the name is recognized (41-3) and the entire process of the present invention is applied. In other words, the trademark content such as a new trademark such as sound may be output (41-4), or the trademark content such as a trademark may change over time (41-5).

Conditional display

This process is illustrated in FIG. 13.

Indication according to whether or not the condition is fulfilled on the content provider 30-6a or 30-6b side

The content provider 30-6a or 30-6b may perform the entire process of the above display on the condition that the specific condition is achieved (for example, the payment of the advertisement fee). In other words, it is possible to combine marked content such as a trademark at the user's choice. When there are a plurality of names of goods and the like within one text content, the display process of the present invention may be performed only for satisfying one, some, all, or specific conditions. If there are various marked contents such as a trademark corresponding to the contents of the displayed text contents, the priority thereof may be arbitrarily adjusted. For example, by analyzing the content of the page on which the text content is displayed, an advertisement corresponding to the name of the product, etc. that appeared on the most page may be advertised.

In addition, the input level (number, method, etc.) of the marked content, such as a trademark, can be determined by receiving input from the user 30-8.

Indication of whether or not the condition has been fulfilled in terms of the user (30-8)

The advertising technique through the trademarked content such as the trademark is strong enough to match the purpose of the user (30-8) (for example, when the PDA is hit by a search engine, the search result informs the supplier information of the PDA). ) Information is strong. However, it is still necessary to compensate for the exposure of the advertisements from advertisers or other users who profit from the advertisements. In this case, when the user 30-8 or the like uses the advertisement management program, the trade mark is a condition that a contract with an advertiser or a website is concluded in advance with respect to other rewards, or is rewarded through the advertisement management program in real time. You can also receive the same content. That is, the trademarked content, such as a trademark, may be delivered to the users 30-8 only when the intention of accepting the marked content, such as a trademark, is transmitted to the providers of the content through an advertisement management program or by other means. Therefore, there may be a filtering process in the advertisement management program to remove or select the mark content, such as trademark. The ad management program manages the overall process.

Give me the option to show ads

Types of options may include the following.

First, the presence and the level of advertisement display are selected. Assign to the right mouse button menu, assign to the AD manager option, buttons that appear at certain places on the screen occupied by the program, menu bar of the browser, hot keys, etc., so that the user (30-8) can select whether or not the advertisement is to be displayed. do. Alternatively, when the number of advertisements displayed on the content is not impaired to the view and prevented from focusing on the content, the number and size of advertisements inserted, and the degree of visibleness can be adjusted step by step. The more advertisements, the more product information and more rewards that the user 30-8 may make.

Secondly, as a selection of the advertisement cycle, a replacement button (a menu of a website, a menu of a web browser, a menu of a right mouse button, a menu of a shortcut key) can be inserted to see what one wants among several possible advertisements. For example, when the word PDA appears, you can advertise for a variety of products, click the button, the next ad appears, and the next ad appears the next time you want the advertisement to cycle.

Third, the user 30-8 selects in advance the content and format of the preferred advertisement and the excluded advertisement as the selection of the advertisement target. Alternatively, in the formal aspect of the advertisement, a banner advertisement may be excluded and a color advertisement may be excluded from the user 30-8.

Basic display and extended display

When displaying the content of trademarks such as trademarks, the concept of basic display and extended display can be introduced. The basic display is to display only one or a part of various displays of the labeled content such as trademarks, and the expanded display is for the user 30-8 to act on the basic display (such as the location, passing, and clicking of the pointing device). Corresponding to any input of 8)), a display different from the basic display appears. That is, if only the cola picture is attached as the mark content such as a basic trademark, when the user 30-8 touches the cursor or the mouse over the coke picture, the mark content such as a trademark other than the basic mark such as the cola bottle sound is displayed. To display or print. This is particularly effective when the help displaying balloon is used as a tool for displaying the confirmation mark. That is, in the balloon, the place occupied by the help may display advertisement information (content for all kinds of advertisement purposes such as a video or a banner) other than the extension information about the supplier related to the name of the product or the trademark content such as a trademark. .

Addition of Natural Language Analysis Course

There are searches that use natural language analysis, which many search engines employ. For example, if there is an input of "I want to have beautiful hair", the name of the product is not displayed in this input. At this time, the natural language analysis DB is used. In the present invention, this process extracts the words "beautiful", "hair", "find" from the natural language input, and finds a field in which these words are essential, popular, or searched. It involves the process of finding the DB and forming a corresponding relationship with the name of the product. In this process, a DB for natural language analysis and an analysis engine 30-3 which performs a natural language analysis process are required. In other words, it extracts "beautiful", "hair", and "finish" from the input of "I want to have a beautiful hair", and the extracted words are referred to as "beauty", "cosmetics", etc. Establish. Once this correspondence is established, the process after extracting the name of the product from the above processes can be applied as it is.

By extending this process, you can create names and correspondences for products in the context, context and theme. In other words, if there is an article about "this summer will be hot," there is an advertisement for air conditioning. If you have a general article about computers, you can advertise any relevant content using trademarked content, such as trademarks of Sambo Computer's notebook, Microsoft's Excel, and Entica's clubbing site (www.entica.com). have.

In this process, it is possible for a computer program or a person to find a keyword or assign a name to a natural language input or natural language text material.

Description of the basic flow

How to combine trademark content, such as trademarks, for those stored as textual content

First, the analysis process-to analyze the contents of the text content (46-1).

Analyze through automatic analysis, manual analysis, timing of analysis (stored and in real time as it is transmitted through the network) and find the names of products.

Second, setting the content of the trademarked content such as trademarks-sets the type of the marked content such as the trademark or the collection of the marked content such as the trademark that matches the name of the product of the text content, etc. (46-2) This type setting process May be omitted. In this case, the marked content such as a trademark corresponding to a name of a product may correspond directly.

Third, production (including importing from the outside) and correspondence-Marked contents such as trademarks of the corresponding type are produced, and corresponding advertisements are found in the labeled content DB 30-2 such as existing trademarks. 3)

Fourth, the correspondence between the text content and the labeled content such as a trademark is stored. (46-4)

Fifth, combining and displaying-When text contents are displayed, the contents presented by the present invention are inserted, substituted, shuffled, or interlocked by referring to the correspondence between the text contents and the marked contents such as trademarks. Method and other means. (46-5)

Data to send

It analyzes the text content transmitted by the website for the user 30-8 in real time and provides the combined content such as trademarks.

First, it analyzes the transmission data and finds the name of the product (47-1).

Second, the establishment of the advertisement of the content of the trademark, such as a trademark, sets the type of the trademark content, such as the trademark, that matches the name of the product of the text content, or the collection of the contents of the trademark, such as the trademark. (47-2) This type setting The process may be omitted, and in this case, the marked content such as a trademark corresponding to the name of the product is directly corresponded.

Third, production (including importing from the outside) and correspondence-Marked contents such as trademarks corresponding to the type are produced, and corresponding advertisements are found in the labeled content DB 30-2 such as existing trademarks. 3)

Fourth, combining and display-by referring to the correspondence between the text content and the trademarked content such as trademarks, the labeled content such as trademarks may be inserted, substituted, shuffled, or linked to be displayed by the display method and other methods suggested by the present invention. Send it. (47-4)

Input by user 30-8

Respond to user 30-8 input. When entering a search keyword in a search engine, entering a preset word, sentence, or expression in a chat (when the expression "Oh, I want to drink," a beer advertisement (OB Lager trademark) appears. When writing on a bulletin board, the most effective is when a keyword is entered into a search engine in which the needs and needs of the user 30-8 are concentrated.

First, the content of the user 30-8 input is analyzed.

Second, the type of advertisement or vowel matching the content of the user 30-8 is set.

Third, an advertisement to be displayed together with content is selected from a DB of the corresponding type of advertisement or a pod.

Fourth, when the content is displayed, an advertisement is inserted, replaced, shuffled, or linked (204).

Ads that users 30-8 want

Even if the correlation with the contents of the website is inferior, the user 30-8 displays the desired advertisement.

First, the user 30-8 inputs a setting of an advertisement type, item, form, product, and classification desired by the user 30-8.

Second, this setting is transmitted to a website where the user 30-8 wants to search, or an agent such as an advertisement management center, an advertisement management center, an advertisement brokerage site, or the like, transmits the setting to a website that provides content.

Third, advertisements according to the settings are displayed together with the contents of the website.

Leverage bubbles in the display of ads

When a position display device such as a mouse is placed on a label content such as a name or a trademark of a product or the like, a bubble can be issued. This is an application of a general programming technique in which various embedded advertisements exist as objects, and explanations for explaining the characteristics thereof appear in the form of a balloon help. In the bubble, unused ones, such as trademarks, or ordinary digitized advertisement content can be placed, and these can be displayed (including video and sound).

Combining the existence of the Ad Combination Center 30-5 with the content of the trademark, such as a trademark, externally

The place where the process of incorporating the trademarked content such as a trademark or the like occurs in the server of the same website that provides the textual content, or may occur in an external third party server or the like.

Applicable to normal website

The person providing the text content (including a computer and a server) may transmit it to an advertisement combining center 30-5 (including a computer and a server), which is a service that attaches the content of the trademark such as an external trademark. -6b) The advertisement combining center 30-5 analyzes the received text contents, extracts names of goods, etc., attaches corresponding mark contents such as trademarks, and sends them to the person who supplies the text contents again. In this case, the advertisement combining center 30-5 combines the marked content such as a trademark in as much detail as possible, and the text content provider 30-6a or 30-6b, which has received it, can According to the purpose, the quantity and quality of the marked content such as trademarks and the display method can be adjusted.

Applies to email (30-6b-30-7)

The method may include e-mail and transmission of text content to another website where the text content provider 30-6a or 30-6b is provided with the content to external users 30-8 without access to their website. It may be particularly useful for various information providing methods (eg, providing personalized news, etc.). This will be described in detail below.

First, the text content provider 30-6a or 30-6b sends an e-mail to the user 30-8 to the advertisement combining center 30-5.

Second, the advertisement combining center 30-5 analyzes the text content of the e-mail, and then combines the marked content such as a trademark. Here, other advertising content may be inserted, as well as trademark content such as trademarks. (30-5)

Third, the advertisement management center transmits this to the user 30-8. At this time, the advertisement management center may send the shipment confirmation information to the text content provider 30-6a or 30-6b (30-7).

Home User (30-8)

The user 30-8 receiving the text content may transmit his / her text content to the advertisement combining center 30-5 to receive the content in which the marked content such as a trademark is combined. This may be particularly useful if the reward is mediated by exposure to trademarked content, such as trademarks. The advertising association center 30-5 may be inside a computer of the user 30-8.

Advantages of attaching trademark content such as trademarks from outside

First, it is difficult for each individual website to attach marked content such as analysis and trademark.

Second, rewards (advertising costs, etc.) can be mediated when ads are combined with each piece of content, as individual websites are not easy to attract a large number of advertisers.

Model when compensation is mediated by attaching mark contents such as trademark externally

First, the advertisement combining center 30-5 collects advertisers and concludes a contract for total compensation for exposing the contents of the trademark such as their trademarks to each advertiser. This process may be performed by the advertisement management program in the advertisement combining center 30-5. Secondly, the advertisement combining center 30-5 is used to transmit a separate website, outgoing e-mail or text content, and the personalized content such as trademarks and the like through the advertisement combining center 30-5 for individual users 30-8. Received text content combined with the ad content of, received by individual subjects who sent the text content to the Ads Combination Center (30-5) or by those who received the content incorporating the trademarked content, such as trademarks, from the Ad Management Center, The calculated or contracted compensation can be paid based on various methods of measuring the advertising effect such as whether the impression is received or the degree of the exposure. The advertisement management program is responsible for paying rewards to the respective users 30-8 or the content providers 30-6a or 30-6b in the advertisement combining center 30-5.

Combining trademark content, such as trademarks, with image and video content

summary

The visual images present in the world may be an expression of an object, a situation, or an action corresponding to the visual image, and a name of a product or the like may be given to the object, the situation, or the action. In other words, for all or part of the image it can be combined with the name of the product. For example, if there is a picture of a mobile phone, the name of a product such as a mobile phone can be mapped to this picture. In addition, if there is a picture of one necklace, the name of the product such as 'dog' may be combined for the dog itself, and the name of the product such as 'dog necklace' may be combined with the dog. The service name "cleaning" can be given to the image to be cleaned.

Definition of Terms

Names of images, etc .: Names of goods, etc. may be applied to all or part of the images, and the corresponding process is called "extraction of names of goods," and the extracted names are referred to as "images, etc." Name '

Image or Image Content: When the image content referred to in the present invention is not content (text, numbers, symbols) that are visually recognized, such as pictures, animations or characters drawn by humans or computers, the video content is also made frame by frame. That frame is an image). Such images include holographic images, images in virtual reality.

Image as a combination of objects: When working with images in computer graphics, of each object identified by a line image, a particular line or set of lines is an object that has a meaningful unit of distinction. Can be. For example, in one picture of a dog collar with a drop, the corresponding part of the diagram representing the dog collar may be an object having one meaning, and among the constituent parts of the dog collar, the drop portion may be another object. Therefore, one image may be one or more than one combination of objects.

Giving a name of a product or the like to the constituent object of the invention for attaching the emblem content such as a trademark to the image and video content

When the entire 44-1 or part 44-2 of the image is viewed in units of objects, the name of a product or the like can be associated with the entire image or individual object. This correspondence analyzes the text content in the description (, 44-a ') for each object 44-2a, and if there is a name 44-2a "of the product or the like, extracts the name and uses it. If there is no name of a product, a person may assign a name of a product to each object (44-2b). (44-b ') Through this process, a name of a product or the like may be applied to some or all of the objects. 1: 1 or 1: many correspond to each other (44-3)

Post-naming process

When a name of a product or the like is given to each object, the above invention can be applied mutatis mutandis as each object enters text content. In other words, the inventions described above have a process of extracting names of goods and the like from text contents, and if the names of goods and the like are established in the text contents 1: 1 or 1: a plurality of correspondences, the present invention relates to goods and the like. By matching the names of (substituting the extraction process with the corresponding names of goods, etc. in the object), the same 1: 1 or 1: can establish a plurality of correspondences. Therefore, in the foregoing invention, the image corresponds to the place of the text content, and the process of matching the name of the product by finding an object in the image corresponds to extracting the name of the product or the like from the text content. Once the name of the product or the like is revealed, the content of the trademark or the like corresponding to the name of the product can be found again, and the image content is applied mutatis mutandis to the process of combining the text content of the present invention and the trademarked content such as the trademark. Alternatively, the content of the object unit, which is a part thereof, and the labeled content such as trademark can be combined. In this case, the display method may be used by equally applying one or a plurality of methods and processes for displaying the combined content of the text content and the labeled content such as a trademark.

Application to video

Since a moving picture is a sequence of images, the method of attaching a label content, such as a trademark, with respect to an image moving picture content can be applied mutatis mutandis to individual images.

Content that appeals to the combined time of trademarked content, such as trademarks, in games, animation, and learning content is inherently based on text (letters, numbers, symbols, etc.) or images. The essential reasons for this are as follows. First, humans think and think in language, and language has a labeling system called letters. Second, human vision is inherently unable to recognize more than three dimensions. Even in the three-dimensional form, it is the surface of the three-dimensional that humans can grasp at the same time. When you split to see the inside, it only sees the split plane, the surface in that split solid. Therefore, human visual perception is surface recognition despite the presence of perspective and the like, which is essentially two-dimensional, which in turn becomes a surface image. Therefore, visual content on the web is essentially two-dimensional.

Therefore, some or all of the above-described invention processes may be applied to the visual content composed of the text content, the image content, or a combination thereof. It has one exemplary characteristic of visual contents composed of these text contents, image contents, or a combination thereof, such as games, animations, and learning materials, and has the characteristics of one application example or specific embodiment of the construction idea of the present invention. .

For Game

Type of game

The game that is the object of the present invention is used for texts and graphic images such as PC games, online games, wired / wireless network game muds, mugs, arcades, games for games, and games for games (PS2, Xbox, Sega). Software that provides visual and auditory stimuli to 30-8 and interacts with input to the user 30-8 to provide fun.

Configuration of the present invention

Among the contents used in the game are text contents and image contents. Each can be separated into content concept units. Therefore, the text content can be given a process of combining the marked content such as a trademark with the text content among the above inventions, and the image content of the invention to which the marked content such as a trademark is attached to the image and video content in the above invention. The configuration can be followed.

Example of the present invention

It combines, synthesizes, adds, and substitutes advertisements for reality (goods, services) that digital images easily associate with digital images that appear in games.

For example, there is a driving simulation game in which a user 30-8 of a game, a player, experiences a car race, and competes with a competitor or another player on a computer moving with artificial intelligence. The player is given the choice of the basic appearance and specifications of the car he is driving, recognizes his car as a point of view, and looks at the other player's car during the game. In the case of Formula 1, the representative car racing in the real world, various companies 'logos and trademarks are paid for the sponsorship concept at the cost of all the racers' cars. on the roof. The size of this sponsorship is usually proportional to the racer's performance.

By introducing these concepts into racing simulation games,

First, advertisements can be attached to each element of digital cars appearing in the game. Post advertisements such as logos, slogans, or trademarks that represent your products, services, or company.

Second, the appearance of digital cars is decorated in the form of models of various automobile companies that people can recognize. Advertisement attachment for such a car racing simulation game is applicable to all fields, such as game consoles, PCs, game rooms.

One way of inserting an ad

First, when creating a digital image appearing in the game at the time of game production, the advertisement image that can be attached to it is properly designed and synthesized into the digital image of the game.

Second, when creating a digital image that appears in the game at the time of game production, design an advertisement image that can be attached to it appropriately, and select a digital image with an advertisement and a digital image without an advertisement (30-8). ) Gives you the option to do it.

Third, when generating digital images of various characters, devices, structures, etc., separate parts and create them as objects for each element, and replace them with other digital images having appropriate sizes and characteristics and individual digital images later. do. For example, suppose you have an online game called "Gangjin Football." Members of each team who are digital characters wear uniforms to indicate the nationality, team name, etc. of the team and to visually distinguish them from other teams. Just like a uniform carrying the logo of a company sponsored by a general football game, the logo of a company that wants to advertise a uniform worn by a digital character can be added. This can be done by designing the uniform as a separate object and replacing it with another object in the uniform carrying the logo. At this time, all individual objects of the digital character exist in the form of individual files, such as uniforms. Create a digital image conversion program that allows you to change the file to a file that represents a uniform with a different logo, or to access the contents of a file containing character design information to manipulate the information of the uniform. The program can choose whether to view advertisements, which advertisements to view, and how to choose which advertisements to view (eg, to view multiple advertisements, to set the replacement cycle for the advertisement, etc.).

One sun of inserting advertisement

First, in the case of a soccer game, a digital image of an advertisement and a game directly related to game contents such as a logo of a famous sports shoe is put on a soccer shoe,

Second, as the advertising sponsored by the baseball team in the helmet of the baseball game occurs in reality, the method of inserting the advertisement generated in the reality can be applied as it is in the digital simulation game.

Third, there is a method of inserting an advertisement within a range that does not interfere with the play of the game, even if the correlation with the game content is not correlated or generated in reality. For example, when designing a strategy simulation game such as StarCraft, you can insert content, such as news, and advertisements in a background area that is fixed to the background of the game, or that can be modified in a way that does not interfere with the game's play. have.

Option of advertising

The choice of whether to watch advertisements or not, or which advertisements to view, can be given to the player of the game, or adjusted in a network server that allows multiple users 30-8 to access and play the game in the network game. The digital image conversion program that I made above is operated by the user 30-8, by the subject or administrator of the network server, or by a separate AD manager.

It is about the specific method.

Anime dragon

Advertisements are inserted in the cartoon's image for creations with characters depicted graphically, rather than due diligence, such as characters, cartoons, cartoons, flashes, and screensavers. In particular, in the case of digital comics such as toy stories, advertisements may be attached to digital images of spaces in which the character resides, devices owned, worn, and used by the character. For example, let's say you have a cartoon about a children's world that says "Don't Crawl Crayons." If the signboard of the McDonald's hamburger shop appears instead of the restaurant that appears in the world of cartoon characters, it can be very powerful for children who are immersed in the cartoon. By expanding this, McDonald's hamburger shop will be able to provide the character doll of Crayon as a service, and can enjoy the simultaneous promotion effect that McDonald's Mark will appear in Crayon Manga.

Animation is a continuous combination of images, with text in part. Since the contents used in the animation are largely the text content and the image content, they can be separated into content concept units. Therefore, the text content can be given a process of combining the marked content such as a trademark with the text content among the above inventions, and the image content of the invention to which the marked content such as a trademark is attached to the image and video content in the above invention. The configuration can be followed.

For learning

Content constituting the learning content may include text content and image content. One learning content may be divided into content concept units. Therefore, the text content can be given a process of combining the marked content such as a trademark with the text content among the above inventions, and the image content of the invention to which the marked content such as a trademark is attached to the image and video content in the above invention. The configuration can be followed.

Method for associating rewards for advertisement effects exposed to trademark content such as trademarks, etc. The computer user 30-8 measures a method for exposing advertisements to advertisements and associates the corresponding rewards. The program that oversees this reward is the advertising management program. Detailed configuration and operation thereof is the same as described in the advertisement management program. The advertisement content in the advertisement management program refers to all advertisement contents including trademark contents such as trademarks.

Electronic commerce through trademark content such as trademarks

When interacting with the advertising content, the electronic commerce site and other sites are linked to give a computer user (30-8) a more direct information on the goods or services and at the same time generates an e-commerce. Through the advertisement management program, the user 30-8 may earn a reward amount.

Indication of compensation amount

Accumulated rewards, for example, in exchange for exposure to trademarked content, such as trademarks, may be monetary non-monetary. In the case of money, it may be expressed in money units. The amount expressed in monetary units is called the compensation amount. Where there is information about the compensation amount, there is an advertisement management program, an information management center, etc., and the compensation amount may be displayed in a specific space on the display device of the own computer under the control of this. For example, the amount of money displayed on the menu bar at the bottom of the monitor of the computer may optionally be displayed together with an icon indicating the reward. The representation of this compensation amount is interpreted as a single object or content unit, and is referred to as 'compensation amount indication'. Compensation amounts can accumulate as rewards occur and decrease when expenses are incurred in purchasing or using goods or services. (68-7) (68-2)

Information that works with rewarded content

If the compensation amount indication 68-1 is treated as one object or content, other content or information can be linked to this. That is, when the interaction 68-3, such as a click on the compensation amount display, information on various specific supplier products or services (for example, recommendation information about a specific supplier's products or services that can be purchased at that amount) Etc.) (68-4) and interact again with the listed products or services, or go to an e-commerce site where the products or services can be purchased, or to a relevant site such as a forum or community related to the products or services. (68-5) If the user 30-8 has made an electronic commerce (68-6), the price is paid, and the amount of compensation may be included in the price. The Ad Manager or the Information Management Center identifies the portion of the amount of the reward, which is the amount of the payment. (68-7) The Ad Manager or the Information Management Center retrieves information on the amount of the reward from the existing amount of the compensation minus the amount spent. 30-8). This is especially true if the computer of the user 30-8 is connected to the network, and the information management center can update the interlocking information in real time.

Telling Providers of Cyber Money Information

If a particular person has cyber money, he or she can tell the provider about it as a reward. This is the disclosure of information about the money they have during the disclosure. In the case of cyber money, it tends to be easier to spend than real money, so this information means more to suppliers. If this information is disclosed, the content of information about the goods or services in hypertext, including the place and conditions under which various goods or services that can be purchased within the scope of this cyber money from the suppliers, and the conditions are displayed. It can be displayed on the information display unit in conjunction with. In particular, this process may be provided to individual computer users 30-8 through an advertising management program or an information management center.

Occurrence of electronic commerce through trademark content such as trademarks

The electronic commerce targeted by the present invention includes a transaction for a bond such as a gift certificate or a use right to purchase a product or service and a product or service.

The types of methods for the user 30-8 to conduct electronic commerce through the contents of the trademark or the like are as follows.

First, it is a case of entering the advertisement management program or the information management center by displaying the compensation amount.

Second, a user clicks on a hyperlink in the advertisement content.

Separate it below.

Entering an E-Commerce Site Through the Reward Amount Display

Interacting with the representation of the compensation amounts to the shopping space associated with the advertising management program. (69-1) The e-commerce site may only read goods or services that meet the upper limit of the amount of compensation. At this time, the advertisement management program analyzes the user 30-8 DB to analyze the purchase aspect of the user 30-8 (69-2), and then firstly displays the product or service related to the analysis result. You can contact the e-commerce site for presentation at (8).

If a user clicks on an advertisement content and enters an e-commerce space associated with an advertisement management program or an information management center, the product directly related to the advertisement content is first presented (69-4), and the advertisement management program or information is provided. The management center grasps the compensation amount of the user 30-8, cross-searches the list of products related to the advertisement content and the purchase amount of the compensation amount, and presents the resulting product or service to the user 30-8. Can be. Of course, the user 30-8 DB may be searched and the analysis result may be utilized.

In this case, the user 30-8 indicates the purchase intention 69-5 of purchasing a product or service and concludes a contract.

Payment is the process that takes place. In order to make a payment, it is necessary to fill out various forms. At this time, the advertisement management program automatically inputs information embedded in the form through automatic completion. In this case, if there is information of the discount mediator, the discount mediator information may be automatically input. Payment of the payment is taken from the DB in which the advertising management program is managing the compensation amount and transferred from the account of the user 30-8 to the supply of goods or services at the limit of the payment. The advertisement management program or the information management center transmits the changed compensation amount to the compensation amount display space to change the compensation amount indication.

Cash in accumulated compensation amount

In the case of cashing in the accumulated compensation amount, a certain discount rate may be applied. That is, it may be provided to users 30-8 who want to cash out by mediating the amount of money accumulated in the compensation process and exchange rate with cash (for example, 100: 95, etc.). As a reverse process, the exchange rate can also be applied when depositing one's cash into an advertising management program or information management center and cyber-money it as a compensation amount (for example, making 100 won of cash into 105 won of cyber money, etc.). However, the two exchange rates do not necessarily have to be the same.

Application of the present invention in offline and offline state of website contents The contents of the website are not always accessible only in the online state and displayed on the display device of the user 30-8. There are many ways to view the content that a website has while offline.

Email etc

The contents of the web content may be delivered to the user 30-8 by a communication technology through a network such as e-mail. E-mail is a unique file format that can be manipulated by various application programs in the form of text, html, which is a general way of displaying the contents of web content, and attachments. Can be sent to. The user 30-8 can view the e-mail in an offline state after receiving the e-mail through an e-mail server and various e-mail programs such as Outlook and Eudora, and the contents of the e-mail at this time. Inserts the trademark content such as trademark or other advertisement content produced by the above-described technique.

The present invention is described in detail as follows.

Combination program that can extract the names of goods, etc., on the computer of the user 30-8 and combine them with trademarked contents such as trademarks and provide them to the user 30-8. This program and DB can be updated by accessing the network, and can be updated by downloading and installing the updated program or by porting it through an offline storage medium such as a CD-ROM. If the above is the same and the following is the same), the user 30-8 transmits the content received by the e-mail or the like which is not combined with the trademarked content such as a trademark to the program. The combined program provides the user 30-8 with content that combines original content with trademarked content such as a trademark. At this time, the advertisement management program embedded in the computer of the user 30-8 operates to measure the effect exposed to the advertisement to the user 30-8 so that a fair compensation is made through the advertisement management program.

In addition, when the user 30-8 downloads from the network, the program is transmitted to a site with a combined program, and the combined program combines the marked content such as a trademark to provide the combined content to the user 30-8. In the case where the user 30-8 audio-visualizes the combined content on the network, if the site has an advertisement management program, the user 30-8 may pay a predetermined reward as much as the measured advertising effect. In the case where the user 30-8 downloads the audio-visual content in which the advertisement is combined on his computer, compensation may be made by an advertisement management program embedded in the computer of the user 30-8.

At this time, e-commerce can be performed by using the trademarked content such as a trademark, and the specific method thereof is exactly the same as that of the e-commerce process using the trademarked content such as the trademark.

Media such as CD-ROM

Users can store the contents in the form of CD-ROM, DVD, Floppy Disk, ZiP Driver, various MOD, PCMCIA card, Compact Flash Momory Card, various memory sticks (including web interlocking or web non-interlocking). Can be marked. In this case, the content stored in the various storage media may be combined with the content of the trademark or other advertising content by the technique described above (in this case, the combined program may intervene in the content in a 'plug in program method'). The contents and advertisements distributed to the storage media may be made in the same way as the contents provided on the web, and the contents are provided in an offline form. It can work regardless of the connection. At this time, the advertisement management program may operate to measure the effect exposed to the advertisement content of the user 30-8 to mediate the right reward to the user 30-8. In this case, the advertisement management program may be in the computer of the user 30-8, or may exist and operate in a specific virtual space on the network when the computer of the user 30-8 is connected to the network. At this time, the contents provided as CD-ROM, DVD, Floppy Disk, Zip Driver, various MOD, PCMCIA card, Compact Flash Momory Card, various memory sticks are combined by the combined program and displayed on the contents presented to the user 30-8. Electronic commerce can be performed by using existing trademarked content, and the specific method is the same as that of e-commerce using the trademarked content. In addition, those who supply content in the form of CD-ROM, DVD, Floppy Disk, ZiP Driver, various MODs, PCMCIA cards, Compact Flash Momory Cards, and various memory sticks can combine the original contents with trademarked contents such as trademarks. (30-8). In this case, the advertisement management program may be in the computer of the user 30-8, or may exist and operate in a specific virtual space on the network when the computer of the user 30-8 is connected to the network.

For wireless sites

While using a portable terminal device to wirelessly connect to a network to surf a website and send and receive wireless data, the advertisement technique may be used as follows. First, the text content displayed on the screen of the portable terminal device is analyzed to combine marked content such as a trademark.

Secondly, the text content displayed on the screen of the portable terminal device is analyzed to output and output the content in the form of a sound or a voice, in particular, of the content of the mark or the like.

Third, the sound of the advertisement is output while using the wireless data separately from the content displayed on the screen of the portable terminal device.

The second and third advertisements generally use the fact that a user (30-8) sends a text message without a separate sound or browses a wireless site when using wireless data. In the case of the terminal device capable of wireless data communication of the mobile station, the bandwidth of the spare device is used and the storage capacity of the terminal device is used to download and store the sound of the advertisement when there is no data transmission or reception, and the user (30) -8 sounds like a radio commercial while using wireless data.

Rewards for advertising may be specifically: Most fundamentally, a method of discounting the time of using wireless data is used. Rate discount is available in proportion to advertisement volume. In addition, a portable terminal device capable of connecting to a network has a unique ID such as a telephone number. By accumulating the advertising usage time by ID, it will be possible to establish a compensation system in conjunction with the advertisement management program or the advertisement management center on the wired Internet.

Since the present invention includes contents related to advertisements, the present invention may be used in the advertisement industry.

1: Hardware configuration and network system for the present invention

Figure 2: The process of combining trademark content, such as trademark, in given text content

FIG. 3: Process caused by an external third party in the basic process of FIG. 31

4: Basic process of electronic commerce through content combined with trademark content such as trademark

5: An example of a name DB of goods and the like

Figure 6: An example of the trademark content DB such as trademark

Fig. 7: Process of analyzing text content and finding text similar to names of goods and the like

8: Discovery of a supplier corresponding to a name of a product, etc., and search of a marked content such as a trademark

Fig. 9: Timing and storage place of combining text content and trademark content such as trademark or linking DB

10: Operation process of the small icon

Fig. 11: Display method of labeled content such as trademark

12: When there is user interaction

Figure 13: Indication according to whether the condition is achieved

14: Method of combining the presence of the advertising association center and the content of the trademark, such as trademark from the outside

15: Process of grasping the whole or part of the image by object unit and name extraction of goods, etc.

FIG. 16: Process of combining trademark content such as a trademark with an object of image content

17: Basic flow of content DB and advertisement DB interworking

18: Basic flow of advertisement DB interworking corresponding to contents in real time

Claims (4)

A server in the Ads Combination Center, which is responsible for combining at least one trademarked content, such as a trademark, with content that includes produced or obtained textual content. (a) extracting a name of at least one or more goods from text content included in the content with reference to a name DB of goods and the like and determining a name of at least one or more goods to be queried; (b) querying and retrieving a name of the product or the like from a supplier DB or a marked content DB such as a trademark; (c) determining at least one or more suppliers who intend to supply goods or services related to the names of the goods and the marked contents such as trademarks of the suppliers; And (d) incorporating the trademarked content, such as the trademark of the supplier, with the content containing the produced or obtained textual content in such a way as to place the marked content, such as the trademark, around the textual content of the produced or received content. ;; The name of the product is the name of the product, the name of the service, the name of the supplier who provides the product or service to others, and the corresponding character when transliteration of the sound portion of the marked content, such as the trademark, from the labeled content such as the trademark. Any part of the relevant letter in the case of transliteration of the contents of the mark, such as a part and a trademark in a foreign language, The name DB of the goods and the like includes information about the names of the goods, The contents of the trademark, such as trademarks, include all identification marks defined in the Trademark Act, such as trademarks, service marks, collective marks, and business marks, identification marks defined in the Commercial Act, trade marks, identification marks defined in the Unfair Competition Prevention Act, and any other product identification purposes. All signs, website addresses, icons, images, symbols, sound trademarks, slogans, gestures, specific scenes in advertising, specific sounds, CM songs, CFs, etc. Any of the content used in conjunction with the functionality, and any combination of these, The trademark content DB such as the trademark includes the trademark content such as the trademark, The supplier DB includes information on the person providing the product or service, Placing the marked content, such as the trademark, around the text content of the produced or received content may be arranged at any one or more positions immediately above, next to, or directly below the name content of the product, name of the product, and the like. And at least one method selected from a method of arranging the content at a position to overwrite the content and a method of arranging the content at a predetermined position. The method of claim 1, The query of step (b) may be performed by searching for the supplier DB or the trademark such as the trademark in the advertisement combining center when the supplier DB or the trademark content DB such as the trademark is present in the advertisement combining center. Is to query the content DB, In step (c), the content of the supplier and the trademark of the supplier is determined, such as the supplier DB or the trademark of the supplier, which is obtained from the supplier DB or the trademark content DB such as the trademark. A method of advertising using text content, characterized in that determined among the marked content. The method of claim 1, Searching by querying in the step (b) is to query the supplier DB or the labeled content DB such as the trademark, which is outside of the advertisement combining center, In step (c), the content of the supplier and the trademarked content of the supplier is determined from among the contents of the supplier and the trademarked content, such as the trademark of the supplier and the supplier, which are obtained from an external provider DB or a trademarked content DB such as the trademark. Advertising using text content, characterized in that the losing. The method of claim 1, And the content including the text content is an article.

Images