KR102577470B1 - Method and apparatus for providing automatic posting inspection service for advertising company - Google Patents

Abstract

One embodiment of the present invention relates to a system for providing an automatic posting inspection service for advertising companies, which receives posting history inspection results, normal values, and existing threshold values from the history information database unit, analyzes the received history inspection results, and provides history information. The feature is that it determines whether a normal inspection was performed by resetting the threshold of the inspection result based on the historical inspection result.

Description

Method and device for providing automatic inspection service for advertising company postings {METHOD AND APPARATUS FOR PROVIDING AUTOMATIC POSTING INSPECTION SERVICE FOR ADVERTISING COMPANY}

One embodiment of the present invention relates to a method and device for providing an automatic inspection service for advertising company postings. In more detail, it involves inspecting the HTML source code of a blog by an automatic inspection program to determine whether to approve or suspend (modify) the blog. It's about.

Advertising distribution posting is a marketing technique that maximizes the exposure effect by writing information about a company's corporate information, products, and services in the form of a review and distributing a large amount of related content to a portal site when searching for a specific keyword.

When advertising distribution-type postings are services that are opened for the first time, customers do not know any information about the product, and in this case, customers who have accessed a large amount of content about related products through low-cost distribution-type postings increase the reliability of the product. can be maximized.

Media that allows distributed posting include blog marketing (Naver, Daum, Tistory) and various SNS, and blog marketing can achieve high advertising effectiveness at a lower cost than traditional advertising.

Blog marketing is the cheapest option for prospective entrepreneurs starting a business, companies that are unable to advertise due to exorbitant advertising budgets, self-employed small business owners, and business owners struggling with low sales. It is easily accessible to anyone, and can achieve a great promotional effect for the price. There is an advantage.

However, conventional blog marketing has a fatal disadvantage in that it is difficult to individually inspect each blog received by the marketer, and because it is not thoroughly inspected, posts or typos that do not take into account the company's characteristics or consumers can tarnish the company's image. .

Korean Patent Registration No. 10-0905543

In order to solve this problem, the present invention is designed to inspect the HTML source code of the blog by an automatic inspection program when a personal blog containing the advertiser's advertisement information is received by the advertising company's posting server to approve or suspend (modify) the blog. The purpose is to provide an advertising company posting service system that can activate blog marketing by determining the.

The advertiser posting service system according to the characteristics of the present invention to achieve the above purpose is,

An advertising company posting server that provides advertising company posting services;

An advertiser terminal that registers advertising information, including guides and materials provided by the advertiser, on the advertising company posting server; and

After downloading the advertising information of the advertiser's terminal registered from the advertising company's posting server, creating the advertising information on one's blog using the guide and materials included in the advertising information, and then posting the advertising information on the blog where the advertising information was created Includes a marketer terminal that submits to the company posting server,

The advertising company posting server,

An advertising information database unit that registers and stores advertising information received from the advertiser terminal, a member that stores member information entered when registering as a member from the marketer terminal, and stores a blog in which the advertising information received from the marketer terminal is created. An input interface that provides an information storage unit and a settings page for entering inspection environment data, and an analysis of whether the HTML source code of the blog stored in the member information storage unit includes the inspection environment data entered in the settings page is used to approve or approve the blog. Includes a control unit that determines hold (modification).

The advertising company posting server,

A website collection unit that receives and stores HTML source code, which is the source file of the blog; and

It further includes a website analysis unit that parses the HTML source code row by row and analyzes specific elements for text, images, URLs, stickers, required content keywords, inspection keywords, and prohibited keywords.

The website analysis unit includes a tag information storage unit that stores tag information and object attribute information of the HTML source code, and compares the tag information of the HTML source code with the tag information stored in the tag information storage unit to determine the tag information of the HTML source code. A tag analysis unit that determines whether tag information with the same string exists in the information and extracts a string existing between a start tag and an end tag from the tag information of the HTML source code, and It further includes a morpheme analysis unit that generates a character object through morpheme analysis.

With the above-described configuration, the present invention has the effect of activating blog marketing by inspecting the HTML source code of the blog including advertising information using an automatic inspection program and determining approval or suspension (modification) of the blog.

Figure 1 is a diagram showing the configuration of an advertising agency posting service system according to an embodiment of the present invention.
Figure 2 is a diagram briefly illustrating the concept of an advertising agency posting service according to an embodiment of the present invention.
Figure 3 is a block diagram briefly showing the internal configuration of an advertising agency posting server according to an embodiment of the present invention.
Figure 4 is a diagram showing an example of a settings page for an automatic inspection program in the input interface of an advertising agency posting server according to an embodiment of the present invention.
Figure 5 is a diagram showing an example of a graphical user interface for setting weights in an advertising agency posting server according to an embodiment of the present invention.
Figure 6 is a diagram showing a method of providing an advertising company posting service according to an embodiment of the present invention.
Figure 7 is a diagram showing a threshold setting method according to an embodiment of the present invention.
Figure 8 is a diagram showing changing the existing threshold value to a new threshold value according to the trend of the history inspection result value according to an embodiment of the present invention.

Since the present invention can make various changes and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all changes, equivalents, and substitutes included in the spirit and technical scope of the present invention. While describing each drawing, similar reference numerals are used for similar components.

Terms such as first, second, A, B, etc. may be used to describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, a first component may be named a second component, and similarly, the second component may also be named a first component without departing from the scope of the present invention. The term “and/or” includes any of a plurality of related stated items or a combination of a plurality of related stated items.

When a component is said to be "connected" or "connected" to another component, it is understood that it may be directly connected to or connected to the other component, but that other components may exist in between. It should be. On the other hand, when it is mentioned that a component is “directly connected” or “directly connected” to another component, it should be understood that there are no other components in between.

The terms used in this application are only used to describe specific embodiments and are not intended to limit the invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by a person of ordinary skill in the technical field to which the present invention pertains. Terms defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and unless explicitly defined in the present application, should not be interpreted in an ideal or excessively formal sense. No.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the attached drawings. In order to facilitate overall understanding when describing the present invention, the same reference numerals are used for the same components in the drawings, and duplicate descriptions for the same components are omitted.

Figure 1 is a diagram showing the configuration of an advertising agency posting service system according to an embodiment of the present invention, and Figure 2 is a diagram briefly showing the concept of an advertising agency posting service according to an embodiment of the present invention.

The advertiser posting service system 100 according to an embodiment of the present invention includes a plurality of advertiser terminals 110, a plurality of marketer terminals 120, and an advertiser posting server 130.

The advertiser terminal 110 connects to the advertising company posting server 130 through the communication network 101 and registers advertising information, including guides and materials provided by the advertiser, in the advertising company posting server 130. Advertising information may include guides, text promoting the advertising target, images, and videos. Here, the guide represents the advertisement request for the advertisement to be advertised by the advertiser.

The communication network 101 is not limited to communication methods, and may include not only communication methods using mobile communication networks, wired Internet, wireless Internet, and broadcasting networks, but also short-range wireless communication between devices. For example, the communication network 120 includes a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), a broadband network (BBN), It may include one or more arbitrary networks such as the Internet. Additionally, the communication network 101 may include any one or more of network topologies including a bus network, star network, ring network, mesh network, star-bus network, tree or hierarchical network, etc. Not limited.

The advertiser terminal 110 and the marketer terminal 120 are installed with a dedicated application that provides an advertiser posting service from the advertiser posting server 130 through the communication network 101, and various types of applications provided from the advertiser posting server 130 are installed. The service is executed through a dedicated application.

The marketer terminal 120 runs a dedicated application, connects to the advertiser posting server 130, downloads the advertisement information of the registered advertiser terminal 110 from the advertiser posting server 130, and guides included in the advertisement information. After writing advertising information on one's own blog using the data, the blog with advertising information written on the homepage provided by the advertising company posting server 130 is received by the advertising company posting server 130.

The advertising company posting server 130 uses an automatic inspection program for the received blog to analyze the HTML source code of the blog to determine whether the HTML document is approved or withheld. If approved, a report message is sent indicating that an advertisement has been posted on the blog. is generated and transmitted to the advertiser terminal 110, and if it is on hold, a blog re-inspection request signal is generated and transmitted to the marketer terminal 120.

The advertising company posting server 130 inspects the marketer terminal 120 through an automatic inspection program to see if the advertising information has been properly registered in the personal blog according to the data (guide) provided by the advertiser, and the advertising information in the personal blog is verified. If it is properly registered, it is approved and the advertising proceeds are allocated to the marketer terminal 120. If there is something wrong with the posted blog post, a hold process is performed and the blog post is modified in the marketer terminal 120 and then re-inspected. to the marketer terminal (120) It is a system that provides profit.

Figure 3 is a block diagram briefly showing the internal configuration of an advertising company posting server according to an embodiment of the present invention, and Figure 4 is a setting page of the automatic inspection program in the input interface of the advertising company posting server according to an embodiment of the present invention. This is a drawing showing an example.

As shown in FIG. 3, the advertising company posting server 130 according to an embodiment of the present invention includes a website collection unit 131, an advertisement information database unit 132, a control unit 133, and a website analysis unit 134. ), a member information storage unit 138, an input interface 138a, a communication unit 139, and a history information database unit 139a.

When the website collection unit 131 inputs the domain or address (URL) of a blog registered in the marketer terminal 120 using a web browser, the web browser stores the web page (blog) existing at the URL on the web server (not shown). request transmission to the city).

The web browser receives the source files that make up the web page from the web server.

The website collection unit 131 receives and stores source files constituting a web page of a web browser.

The source file that makes up the web page may be a HyperText Markup Language (HyperText Markup Language, hereinafter referred to as 'HTML') document.

The advertising information database unit 132 receives advertising information from the advertiser terminal 110, converts it into a database, registers and stores it.

The member information storage unit 138 stores the subscriber information provided when registering as a member when the marketer terminal 120 connects to the advertiser posting server 130 and installs a dedicated application that provides the advertiser posting service to the marketer terminal ( 120) and related member information are stored.

The member information storage unit 138 stores blog information containing advertisement information received from the marketer terminal 120.

The input interface 138a provides a graphical user interface for inputting inspection environment data for performing an automatic inspection program.

As shown in FIG. 4, the input interface 138a provides a setting page for entering inspection environment data in an automatic inspection program.

As shown in Figure 4, the inspection environment data may include the number of characters, number of images, number of stickers, company name keywords, required content keywords, prohibited keywords, URL check, number of URLs, number of videos, inspection keywords, etc.

The website analysis unit 134 can determine whether to approve or suspend (modify) the blog by analyzing whether the HTML source code of the blog received using an automatic inspection program includes the inspection environment data entered into the settings page.

The website analysis unit 134 includes a tag information storage unit 135, a tag analysis unit 136, and a morpheme analysis unit 137.

The website analysis unit 134 analyzes the HTML source code, which is the source file of the blog, using a built-in automatic inspection program to determine whether the HTML document is approved or suspended (modified).

The website analysis unit 134 parses the HTML source code of the HTML document corresponding to the blog row by row, and analyzes specific elements to determine whether they are text, image, URL, sticker, required content keyword, inspection keyword, or prohibited keyword.

The tag information storage unit 135 stores tag information and object attribute information of HTML source code.

The tag analysis unit 136 sequentially analyzes the HTML source code row by row, compares the tag information of the HTML source code with the tag information stored in the tag information storage unit 135, and compares the tag information of the HTML source code with the same string. Determine whether tag information exists.

When the tag analysis unit 136 detects a start tag < > and an end tag </ > in the tag information of the HTML source code, it extracts a string existing between the start tag and the end tag.

For example, the HTML tags stored in the tag information storage unit 135 include <html> </html> tags that indicate the start and end of an HTML document, and style and script tags that allow a web browser to interpret and display a web document. It includes the <head> </head> tag, the <title> </title> tag that represents the title displayed on the browser toolbar, and the <body> </body> tag that represents the body area. The <body> tag is used to define an area that includes all content such as text, hyperlinks, images, lists, etc. of the HTML document.

In addition, HTML tags are tags that define parts or sections of a document and distinguish each area on a web page, including the <div> </div> tag and the <P> </P that separates paragraphs and creates line breaks. It includes various tags such as > tag, <hn> </hn> tag that requires writing the title of the document, <li> </li> tag that creates a list, and <ul> </ul> tag.

The tag information storage unit 135 is defined for tag information such as div, span, iframe, body, and title of HTML tags, and includes attribute information of each tag information, along with global attributes such as class and id. It can be used to group elements for styling or to share attribute values such as the lang attribute.

For example, an example HTML document is as follows:

<!doctype html>

<html>

<head>

<title>Example: 2-3</title>

</head>

<body>

<h2>Unordered List</h2>

<ul type="square">

<li>Coffee</li>

<li>Tea</li>

<li>Milk</li>

</ul>

</body>

The morpheme analysis unit 137 generates a character object through morpheme analysis of the character string extracted from the tag analysis unit 136.

The control unit 133 calculates the number of letters by counting the number of letter objects generated by the morpheme analysis unit 137.

When the tag analysis unit 136 detects the <img> tag used to define an image in the tag information of the HTML source code, it transmits the detected <img> tag to the control unit 133.

Images defined as <img> elements in HTML documents are not directly inserted into the HTML document, but are linked to the HTML document. The <img> element creates a kind of storage space for the referenced image. For example, <img src ="/examples/images/img_monalisa.png" alt="Mona Lisa">

The control unit 133 counts the number of <img> tags received from the tag analysis unit 136 and calculates the number of images.

When the tag analysis unit 136 detects an <iframe> tag inserted into a web page by another website from the tag information of the HTML source code, it transmits the detected <iframe> tag to the control unit 133. Here, the iframe tag can insert another web document or video into an HTML document. For example, <iframe> Insert Video Surce Code </iframe>.

The control unit 133 counts the number of <iframe> tags received from the tag analysis unit 136 and calculates the number of videos.

When the tag analysis unit 136 detects a start tag < > and an end tag </ > in the tag information of the HTML source code, it extracts a string existing between the start tag and the end tag.

The morphological analysis unit 137 determines whether the extracted strings have the same “sticker” through morphological analysis of the string extracted from the tag analysis unit 136, and if the extracted strings have the same “sticker”, generates a sticker creation signal. Transmitted to the control unit 133.

The control unit 133 calculates the number of stickers by counting the number of sticker creation signals received from the morpheme analysis unit 137. An example of a sticker in HTML source code is as follows:

<body>

<div class ="sticker" id="coding">I &lt;3 Coding</div>

</body>

The morphological analysis unit 137 determines whether the extracted string is the same as the previously stored business name keyword through morphological analysis of the string extracted from the tag analysis unit 136, and if the extracted string is the same as the previously stored business name keyword, a business name keyword matching signal is provided. is generated and transmitted to the control unit 133.

The control unit 133 may receive a company name keyword signal from the morpheme analysis unit 137 and determine that the company name keyword exists in the corresponding blog.

The morpheme analysis unit 137 determines whether the extracted string is the same as the pre-stored essential content keyword through morphological analysis of the string extracted from the tag analysis unit 136, and if the extracted string is the same as the pre-stored essential content keyword, the required content is A keyword matching signal is generated and transmitted to the control unit 133.

The control unit 133 accumulates and calculates the number of essential content keyword matching signals received from the morpheme analysis unit 137, and the calculated number of essential content keyword matching signals is equal to the number of essential content keywords entered on the settings page of the automatic inspection program. If the number matches, it is determined that the blog contains all the required content keywords. If it does not match, it is determined that the blog does not contain the required content keywords.

The inspection keywords entered on the settings page are judged in the same way as the required content keywords, so detailed explanations are omitted.

The morphological analysis unit 137 determines whether the extracted string is the same as a pre-stored prohibited keyword through morphological analysis of the string extracted from the tag analysis unit 136, and if the extracted string is the same as the pre-stored prohibited keyword, a prohibited keyword matching signal is provided. is generated and transmitted to the control unit 133. Here, the prohibited keyword may consist of one or more words.

The control unit 133 accumulates and calculates the number of prohibited keyword matching signals received from the morpheme analysis unit 137.

The morphological analysis unit 137 determines whether the extracted string is the same as the URL form through morphological analysis of the string extracted from the tag analysis unit 136, and if the extracted string is the same as the URL form, generates a URL matching signal and controls the control unit ( 133).

The control unit 133 accumulates and calculates the number of URL matching signals received from the morpheme analysis unit 137.

The control unit 133 calculates a character difference value by subtracting the calculated number of characters (C ₂ ) from the reference number of characters (C ₁ ) and derives a character score corresponding to the calculated character number difference value.

Here, the standard number of characters represents the number of characters entered on the settings page of the automatic verification program, and the calculated number of characters is the HTML source code of the blog by the tag analysis unit 136, morpheme analysis unit 137, and control unit 133. This is the number counting the number of characters included.

The character score is preset according to the difference in character count, and can be changed as needed.

For example, if the character number difference is 0, the character score is 0, if the character number difference is 1 to 3, the character score is 5, and if the character number difference is 3 to 5, the character score is 5. The number score is 10, if the character number difference is 10 to 15, the character number score is 20, and if the character number difference value is 15 or more, the character number score is 30. For convenience of explanation, cases where the difference in number of characters is negative, for example, the standard number of characters is 300 and the calculated number of characters is 310, are excluded.

The control unit 133 calculates an image number difference value by subtracting the calculated number of images (I ₂ ) from the reference number of images (I ₁ ) and derives an image number score corresponding to the calculated image number difference value.

Here, the standard number of images represents the number of images input on the settings page of the automatic inspection program, and the calculated number of images is the HTML source code of the blog by the tag analysis unit 136, morpheme analysis unit 137, and control unit 133. This is the number counting the number of images included. The image count score is preset according to the image count difference, and can be changed as needed.

For example, when the image number difference value is 0, the image number score is 0, when the image number difference value is 1 to 2, the image number score is 3, and when the image number difference value is 2 to 4, the image number score is 0. The number score is 6, and if the image number difference value is 5 or more, the image number score is 10.

The control unit 133 calculates the sticker number difference value by subtracting the calculated sticker number (S ₂ ) from the reference sticker number (S ₁ ) and derives a sticker number score corresponding to the calculated sticker number difference value.

Here, the standard number of stickers represents the number of stickers entered on the settings page of the automatic inspection program, and the calculated number of stickers is the number of stickers counted in the HTML source code of the blog by the tag analysis unit, morpheme analysis unit, and control unit. am. The number of sticker points is preset according to the difference in number of stickers, and can be changed as needed.

The control unit 133 accumulates and calculates the number of essential content keyword signals received from the morpheme analysis unit 137, and the calculated number of essential content keyword signals is equal to the number of essential content keywords entered on the settings page of the automatic inspection program. If there is a match, it is determined that the blog contains all the essential content keywords and the keyword score is set to 0. If there is no match, it is determined that the blog does not contain all the essential content keywords and the keyword score is set to 10.

The control unit 133 accumulates and calculates the number of prohibited keyword matching signals received from the morpheme analysis unit 137 and derives a prohibited keyword score corresponding to the number of prohibited keyword matching signals.

For example, if the number of prohibited keyword matching signals is 0, the prohibited keyword score is 0, if the number of prohibited keyword matching signals is 1, the prohibited keyword score is 2, and if the number of prohibited keyword matching signals is 2 , the prohibited keyword score is 4, and if the number of prohibited keyword matching signals is 3, the prohibited keyword score is 6; if the number of prohibited keyword matching signals is 4, the prohibited keyword score is 8, and the number of prohibited keyword matching signals If is 5 or more, the banned keyword score is 10.

CS is the preset Number of Characters Score (CS) corresponding to the difference in the number of characters, IS is the preset Number of Image Score corresponding to the difference in the number of images, and SS is the number of stickers. KS is the preset Number of Sticker Score corresponding to the difference value, and KS is the number of keyword matching signals calculated by the morpheme analysis unit and is the keyword entered on the settings page of the automatic inspection program (required content keyword, inspection keyword). It is a preset keyword score according to whether the number of matches or not, and BKS represents a preset banned keyword score corresponding to the number of banned keyword matching signals.

The number of characters, images, stickers, keywords, and banned keywords can have different weights depending on their importance.

W ₁ is the weight of the number of characters, W ₂ is the weight of the number of images, W ₃ is the weight of the number of stickers, W ₄ is the weight of the keyword, and W ₅ is the weight of the prohibited keyword.

The weights can be set differently according to the control of the control unit 133, such as the number of characters, the number of images, the number of stickers, the keyword weight, and the prohibited keyword weight.

As another embodiment, the advertiser posting server 130 provides the input interface of FIG. 5 below to the advertiser terminal 110, and receives character weight, image number weight, sticker number weight, and keyword weight from the advertiser terminal 110. , the weight can be set by receiving the selection signal of the prohibited keyword weight.

The history information database unit 139a stores history inspection results, which are the inspection history of blogs registered by a plurality of marketer terminals 120, by date and time, and normal values and threshold values are preset.

The history information database unit 139a has preset thresholds for each marketer terminal 120 to be different.

Figure 5 is a diagram showing an example of a graphical user interface for setting weights in an advertising agency posting server according to an embodiment of the present invention.

The control unit 133 provides a graphical user interface implemented in the form of a slide bar with character weight, image weight, sticker number weight, keyword weight, and prohibited keyword weight.

When the control unit 133 moves different slide bars among the plurality of slide bars differently in the horizontal direction through an input unit (not shown), the control unit 133 finely adjusts the character weight, image number weight, sticker number weight, keyword weight, and prohibited keyword weight. It can be adjusted. Adjustment of the weight may be automatically entered by the system, or may be performed through user input through an input unit.

The control unit 133 may set each weight information of the number of characters, the number of images, the number of stickers, the keyword weight, and the prohibited keyword weight differently according to the horizontal movement of the different slide bars.

The control unit 133 calculates the inspection result by substituting the information on the adjusted character weight, image number weight, sticker number weight, keyword weight, and prohibited keyword weight into the above-mentioned equation 1.

Character weight, image number weight, sticker number weight, keyword weight, and prohibited keyword weight can express weight information from minimum to maximum value according to the movement of the slide bar in the horizontal direction, and the value of the weight information can vary depending on the slide movement. there is.

Figure 6 is a diagram showing a method of providing an advertising company posting service according to an embodiment of the present invention.

The control unit 133 inputs inspection environment data for performing an automatic inspection program through the input interface 138a (S100).

The website analysis unit 134 analyzes tag information of the HTML source code of the blog, and the control unit 133 calculates the number of characters, images, stickers, keywords, etc. (S101).

The control unit 133 calculates a character difference value by subtracting the calculated number of characters (C ₂ ) from the reference number of characters (C ₁ ), derives a character score corresponding to the calculated character difference value, and Calculate the image number difference by subtracting the calculated number of images (I ₂ ) from the number (I ₁ ), derive the image number score corresponding to the calculated image number difference, and calculate from the standard number of stickers (S ₁ ). The sticker number difference value is calculated by subtracting one sticker number (S ₂ ), and a sticker number score corresponding to the calculated sticker number difference value is derived (S102).

The control unit 133 accumulates and calculates the number of keyword signals received from the morpheme analysis unit 137, and if the calculated number of keyword signals matches the number of keywords entered on the settings page of the automatic verification program, the blog is posted. It is determined that all keywords are included and the keyword score is set to 0. If they do not match, it is determined that the blog does not contain all keywords and the keyword score is set to 10 (S102).

The control unit 133 accumulates and calculates the number of prohibited keyword matching signals received from the morpheme analysis unit 137 and derives a prohibited keyword score corresponding to the number of prohibited keyword matching signals (S102).

The control unit 133 calculates the inspection result of the blog by substituting the number of characters, number of images, number of stickers, number of keywords, and banned keywords into the above-mentioned equation 1 (S103).

The control unit 133 determines whether the inspection result value is a normal value, less than a preset threshold value, or a value between the normal value and the threshold value (S104).

If the inspection result is normal, the control unit 133 generates an approval signal that completes the inspection of the blog and transmits it to the advertiser terminal 110 through the communication unit 139 (S105).

If the inspection result is below the threshold, the control unit 133 generates a hold signal indicating the pending inspection of the blog and transmits it to the advertiser terminal 110 through the communication unit 139 (S106).

If the inspection result value is a threshold value or a normal value, the control unit 133 generates an approval signal to complete the inspection of the blog and transmits it to the advertiser terminal 110 through the communication unit 139, and generates a caution signal to communicate with the communication unit 139. It is transmitted to the marketer terminal 120 through (S107).

Figure 7 is a diagram showing a method of setting a threshold according to an embodiment of the present invention, and Figure 8 is a diagram showing changing an existing threshold to a new threshold according to the trend of history inspection results according to an embodiment of the present invention.

The control unit 133 receives the history inspection result value, normal value, and existing threshold value from the history information database unit 139a (S110), analyzes the received history inspection result value, and sets the threshold based on the history inspection result value, which is history information. It can be reset.

The control unit 133 is the average change rate of the history inspection result value, which is the history information of the marketer terminal 120 ( ) is analyzed (S111). a represents the start point, and b represents the end point.

The control unit 133 determines whether the average change rate is between the normal value and the existing threshold value (S112).

As shown in (a) of FIG. 8, if the average change rate is between the normal value and the existing threshold, the control unit 133 determines whether the average change rate is > 1 (S113), and if the average change rate is > 1, the existing threshold value. to the average value ( ) is changed to a new threshold value between the average value and the normal value greater than ) (S114). If the average change rate > 1, the history inspection result values of the marketer terminal 120 gradually increase between the existing threshold value and the normal value.

As shown in (b) of FIG. 8, if the average change rate is between the normal value and the existing threshold, the control unit 133 determines whether the average change rate is > 1 (S113), and if the average change rate is not > 1, the average change rate is Determine if the change rate < -1 (S115), and if the average change rate < -1, set the existing threshold to the average ( ) is changed to a new threshold value between the existing threshold value and the average value less than ) (S114). If the average change rate < -1, the history inspection result values of the marketer terminal 120 gradually decrease between the existing threshold value and the normal value.

As shown in (c) of FIG. 8, the control unit 133 determines whether the average change rate < -1 (S115), and if the average change rate is not < -1, the average change rate is between -1 < average change rate < +1. (S117), and if the average change rate is between -1 < average change rate < +1, the existing threshold is changed to the average value (S118).

The control unit 133 maintains the existing threshold when the average rate of change is not between the normal value and the existing threshold, or when the average rate of change is not between -1 < average rate of change < +1 (S119).

Operations according to embodiments of the present specification can be implemented as a computer-readable program or code on a computer-readable recording medium. Computer-readable recording media include all types of recording devices that store data that can be read by a computer system. Additionally, computer-readable recording media can be distributed across networked computer systems so that computer-readable programs or codes can be stored and executed in a distributed manner.

When the embodiment is implemented in software, the above-described techniques may be implemented as modules (processes, functions, etc.) that perform the above-described functions. Modules are stored in memory and can be executed by a processor. Memory may be internal or external to the processor, and may be connected to the processor by a variety of well-known means.

Additionally, computer-readable recording media may include hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Program instructions may include not only machine language code such as that created by a compiler, but also high-level language code that can be executed by a computer using an interpreter, etc.

Although some aspects of the invention have been described in the context of an apparatus, it may also refer to a corresponding method description, where a block or device corresponds to a method step or feature of a method step. Similarly, aspects described in the context of a method may also be represented by corresponding blocks or items or features of a corresponding device. Some or all of the method steps may be performed by (or using) a hardware device, such as a microprocessor, programmable computer, or electronic circuit, for example. In some embodiments, one or more of the most important method steps may be performed by such an apparatus.

In embodiments, a programmable logic device (e.g., a field programmable gate array) may be used to perform some or all of the functionality of the methods described herein. In embodiments, a field programmable gate array may operate in conjunction with a microprocessor to perform one of the methods described herein. In general, the methods are preferably performed by some hardware device.

Although the present invention has been described above with reference to preferred embodiments, those skilled in the art may make various modifications and changes to the present invention without departing from the spirit and scope of the present invention as set forth in the claims below. You will understand that you can do it.

Claims (1)

In the system for providing automatic inspection service for advertising company postings,
Advertiser terminal that registers advertising information, including guides and materials provided by the advertiser, on the advertising company posting server; and
After downloading the advertising information of the advertiser's terminal registered from the advertising company's posting server, creating the advertising information on one's blog using the guide and materials included in the advertising information, and then posting the advertising information on the blog where the advertising information was created Includes a marketer terminal that submits to the company posting server,
The advertising company posting server,
An advertising information database unit that registers and stores advertising information received from the advertiser terminal, a member that stores member information entered when registering as a member from the marketer terminal, and stores a blog in which the advertising information received from the marketer terminal is created. An input interface that provides an information storage unit and a settings page for entering inspection environment data, and an analysis of whether the HTML source code of the blog stored in the member information storage unit includes the inspection environment data entered in the settings page is used to approve or approve the blog. Includes a control unit that determines hold (modification),
The advertising company posting server,
a website collection unit that receives and stores HTML source code, which is the source file of the blog; and
It further includes a website analysis unit that parses the HTML source code row by row and analyzes specific elements to determine whether they are text, images, URLs, stickers, required content keywords, inspection keywords, or prohibited keywords,
The website analysis unit includes a tag information storage unit that stores tag information and object attribute information of the HTML source code, and compares the tag information of the HTML source code with the tag information stored in the tag information storage unit to determine the HTML source code. A tag analysis unit that determines whether tag information with the same string exists in the tag information and extracts a string existing between a start tag and an end tag from the tag information of the HTML source code, and a string extracted from the tag analysis unit. It further includes a morpheme analysis unit that generates a letter object through morpheme analysis,
When the tag analysis unit detects an <img> tag used when defining an image in the tag information of the HTML source code, it transmits the detected <img> tag to the control unit,
The morphological analysis unit determines whether the extracted string is the same as a pre-stored keyword through morphological analysis of the string extracted from the tag analysis unit, and if the extracted string is the same as the pre-stored keyword, generates a keyword matching signal and transmits it to the control unit. ,
The control unit calculates the number of characters by counting the number of character objects created in the morpheme analysis unit, calculates the number of images by counting the number of <img> tags received from the tag analysis unit, and calculates the number of images in the morpheme analysis unit. Calculate and accumulate the number of received keyword matching signals,
The morphological analysis unit determines whether the extracted string is the same as a pre-stored prohibited keyword through morphological analysis of the string extracted from the tag analysis unit, and if the extracted string is the same as the pre-stored prohibited keyword, generates a prohibited keyword matching signal to transmit to the control unit,
The control unit calculates a character difference value by subtracting the calculated number of characters (C ₂ ) from the standard number of characters (C ₁ ), derives a preset character score corresponding to the calculated character difference value, and determines the standard number of characters. The number of characters represents the number of characters entered on the settings page of the automatic verification program, and the calculated number of characters is calculated by counting the number of characters included in the HTML source code of the blog by the tag analysis unit, the morpheme analysis unit, and the control unit. is the number,
The control unit calculates an image number difference value by subtracting the calculated number of images (I ₂ ) from the reference number of images (I ₁ ), derives a preset image number score corresponding to the calculated image number difference value, and The standard number of images represents the number of images entered in the settings page of the automatic inspection program, and the calculated number of images counts the number of images included in the HTML source code of the blog by the tag analysis unit, the morpheme analysis unit, and the control unit. There is one number,
The control unit calculates a sticker number difference value by subtracting the calculated sticker number (S ₂ ) from the standard sticker number (S ₁ ), derives a preset sticker number score corresponding to the calculated sticker number difference value, and The standard number of stickers represents the number of stickers entered on the settings page of the automatic inspection program, and the calculated number of stickers counts the number of stickers included in the HTML source code of the blog by the tag analysis unit, the morpheme analysis unit, and the control unit. There is one number,
The control unit accumulates and calculates the number of keyword (required content keyword) signals received from the morpheme analysis unit, and the calculated number of keyword (required content keyword) signals is calculated by calculating the number of keywords (required content keyword) entered on the settings page of the automatic inspection program. If it matches the number of keywords, it is determined that the blog contains all the essential content keywords and the keyword score is set to 0. If it does not match, it is determined that the blog does not contain all the keywords (required content keywords) and the keyword score is set to 0. Set to 10,
The number of prohibited keyword matching signals received from the morpheme analysis unit is accumulated and calculated, and a prohibited keyword score corresponding to the number of prohibited keyword matching signals is derived,
The control unit calculates the inspection result of the blog using the number of characters, the number of images, the number of stickers, the number of keywords, and the banned keywords, and the calculated inspection result is normal or preset. Determine whether the value is below the threshold or between the normal and critical values,
The inspection result is calculated by the following equation,

The CS is a preset Number of Characters Score (CS) corresponding to the number of characters difference, the IS is a preset Number of Image Score corresponding to the number of images difference, and the SS is the preset Number of Sticker Score corresponding to the difference in number of stickers, and KS is the number of keyword matching signals calculated by the morpheme analysis unit and is the keyword (required content keyword) entered on the settings page of the automatic inspection program. , inspection keyword) is a preset keyword score (Keyword Score) depending on whether or not the number matches, and the BKS represents a preset Banned Keyword Score (Banned Keyword Score) corresponding to the number of banned keyword matching signals,
W ₁ is a weight for the number of characters, W ₂ is a weight for the number of images, W ₃ is a weight for the number of stickers, W ₄ is a keyword weight, W ₅ is a weight for a prohibited keyword, and the weight is the weight of the control unit. Depending on the control, the character weight, image weight, sticker number weight, keyword weight, and prohibited keyword weight are set differently,
If the inspection result is a normal value, the control unit generates an approval signal to complete the inspection of the blog and transmits it to the advertiser terminal, and if the inspection result is below a threshold, it generates a hold signal indicating that the inspection of the blog is on hold. Generated and transmitted to the advertiser terminal, and if the inspection result value is a threshold value or a normal value, an approval signal completing the inspection of the blog is generated and transmitted to the advertiser terminal, and a caution signal is generated and transmitted to the marketer terminal,
A history information database in which history inspection results, which are the inspection history of blogs registered by each marketer terminal, are stored by date and time, normal values and thresholds are preset, and thresholds for each marketer terminal are preset differently. contains more wealth;
The control unit receives the history inspection result value, normal value, and existing threshold value from the history information database unit, analyzes the received history inspection result value, and resets the threshold based on the history inspection result value, which is history information. Automatic inspection service provision system.

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