KR20180037926A - Method for providing social advertisement mediation service - Google Patents

Abstract

A method for providing a social advertisement brokerage service includes the steps of: providing information for one or more campaign briefs to a plurality of influencers; receiving a social post corresponding to a campaign brief selected by a first influencer; providing the social post to an advertiser of the campaign brief selected by the first influencer; providing information about the first influencer to the advertiser; receiving information on the selection of the social post by the advertiser; and uploading the selected social post in a social network service account of the first influencer. Accordingly, the present invention can satisfy the needs of the influencer and the advertiser.

Description

METHOD FOR PROVIDING SOCIAL ADVERTISEMENT MEDIATION SERVICE [0002]

The present invention relates to a method for providing a social advertisement intermediary service.

With the spread of social network services, various marketing strategies using social network services are being established. Particularly, in-flight marketing using influsions with many followers is performed in various ways.

Influencer marketing is a marketing strategy that utilizes influential individuals. In influenza marketing, it is important to find influencers that can have an impact on potential consumers, and to develop marketing plans that are appropriate to the nature of each influenza.

However, there is no perfect Influencer in all areas. The influence of each influenza can be different depending on the field of marketing. For example, in areas where expertise is needed, experts in the field may have a greater impact on the public than famous celebrities.

In addition, there may be people who are not popularly popular, but who have a great influence on the people around them. Therefore, anyone who can influence the potential consumers around them can become infl uences.

Therefore, it is required to develop a technology that can provide a social advertisement intermediary service that can link advertisers and influencers according to marketing strategies.

Open Patent Publication No. 10-2015-0076333,

SUMMARY OF THE INVENTION The present invention provides a method of providing a social advertisement intermediary service.

The problems to be solved by the present invention are not limited to the above-mentioned problems, and other problems which are not mentioned can be clearly understood by those skilled in the art from the following description.

According to an aspect of the present invention, there is provided a method of providing a social advertisement mediation service, the method comprising: providing information about one or more campaign briefs to a plurality of influential advertisers; The method comprising: receiving a social post corresponding to a campaign brief; providing the social post to an advertiser of a campaign brief selected by the first influencer; providing information to the advertiser about the first influencer; Receiving the information for the advertiser to select the social post, and uploading the selected social post to the social network service account of the first influencer.

In addition, the step of providing information on the campaign brief may include providing information on the budget exhaustion rate of the campaign brief.

The step of providing the information about the first influencer may include the step of providing information on the number of times the social advertisement is performed by the first influencer.

Monitoring the social post uploaded to the social network service to provide feedback to the advertiser about the social post, receiving evaluation information for the first influenza from the advertiser, Wherein the step of providing the information about the first influenza publisher comprises the step of providing the evaluation information of the first influenza publisher, . ≪ / RTI >

The method of claim 1, further comprising receiving evaluation information for the advertiser from the first influenzae and reflecting the received evaluation information to the evaluation information of the advertiser, wherein the step of providing information about the campaign brief May include providing the evaluation information of the advertiser.

The step of providing information about the first influenza publisher may also include evaluating the influence of the first influenza publisher, evaluating the suitability of the first influenza literature for the campaign brief, And quantifying the result and providing the result to the advertiser.

In addition, the step of evaluating the influence of the first influencer may include the step of evaluating the impact of the first influencer based on at least one of the number of followers, the number of views, the number of sympathies, Wherein evaluating the relevance of the first influenzae to the subject of the campaign brief includes analyzing keywords of the first influenzae's social network service account, And determining the association between the keyword and the subject of the campaign brief.

In addition, receiving the social post may include receiving a social post of a plurality of influenza advertisers selecting a campaign brief of the advertiser, wherein providing information about the influenza advertiser comprises: And arranging information about the plurality of influ documents using the quantified evaluation result for each of the influ documents, and providing the information to the advertiser.

In addition, the step of the advertiser receiving the information for selecting the social post includes receiving information that the advertiser selects at least one of the plurality of influenza documents, May include uploading the social post of the selected influluencer to the social network service account of the selected influluencer.

In addition, the information on the campaign brief includes information on the compensation according to the campaign brief, the method comprising: receiving a compensation for the campaign brief from the advertiser; To the first influencer.

In addition, the information on the campaign brief may further include information on a condition for receiving the compensation, and the step of paying the compensation may include monitoring the social post uploaded to the social network service, And paying the compensation to the first infl publisher if the condition is satisfied.

Monitoring the social post uploaded to the social network service; quantitatively evaluating the result of the uploading of the social post based on the monitoring result; and analyzing the result of the uploading of the first influenzae And changing the rating.

In addition, the information about the campaign brief provided to the first influencer according to the rating of the first influencer, the compensation paid by the first influencer to perform the campaign brief, And the commission rate for writing is changed.

In addition, the method may further include recommending the advertiser to one or more influenza publications suitable for the advertiser's campaign brief, and transmitting a campaign brief request to the advertiser selected by the advertiser.

Other specific details of the invention are included in the detailed description and drawings.

According to the disclosed embodiment, it is possible to satisfy both the needs of an advertiser who needs to be promoted by brokering an advertiser and an influlu notary, and the needs of an influluencer who wants to increase income by using a social network service.

In addition, advertisers analyze and provide information about influencers, provide influencers with information about advertisers, and build a system that enables mutual evaluation, so advertisers and influencers find optimal partners There is an effect that can be brokered.

In addition, monitoring of social advertising results provides feedback, and monitoring results are reflected in the evaluation of each advertiser and Influencer, so that better intermediary services can be provided as data accumulates.

Due to the above effects, there is an effect that an advertiser and an influencer can interact with each other and provide a sustainable advertisement mediating solution.

The effects of the present invention are not limited to the above-mentioned effects, and other effects not mentioned can be clearly understood by those skilled in the art from the following description.

1 is a flowchart briefly illustrating a method of providing a social advertisement mediating service according to an exemplary embodiment of the present invention.
2 is a flow diagram illustrating a method for intermediating a social advertisement between an advertiser and an influenza processor in accordance with the disclosed embodiment.
3 is a diagram illustrating an example of how an advertiser uploads information about a campaign brief to a server.
4 is a diagram showing an example of a screen in which a server provides information about a campaign brief to an influencer.
5 is a diagram showing an example of a screen in which a server provides specific information about a campaign brief to an influencer.
Referring to FIG. 6, the server provides a screen for creating a social post.
7 is a diagram illustrating an example of creating an example screen for an advertiser to upload to a campaign brief.
FIG. 8 is a diagram illustrating an example of a screen in which a server provides advertisers with information on social posts and respective influen- cies transmitted by influencers who intend to participate in an advertiser's campaign brief.
FIG. 9 is a view showing an example of a social post screen of each influencer provided to an advertiser.
10 is a diagram illustrating an example of how a server recommends an influenza document to an advertiser.
Figure 11 is an illustration of an example of a method by which an advertiser can search for an influenza document and request participation of a campaign brief.
FIG. 12 is a diagram illustrating an example in which an influencer proposes an advertiser a social advertisement according to an embodiment.

BRIEF DESCRIPTION OF THE DRAWINGS The advantages and features of the present invention, and the manner of achieving them, will be apparent from and elucidated with reference to the embodiments described hereinafter in conjunction with the accompanying drawings. It should be understood, however, that the invention is not limited to the disclosed embodiments, but may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein, Is provided to fully convey the scope of the present invention to a technician, and the present invention is only defined by the scope of the claims.

The terminology used herein is for the purpose of illustrating embodiments and is not intended to be limiting of the present invention. In the present specification, the singular form includes plural forms unless otherwise specified in the specification. The terms " comprises "and / or" comprising "used in the specification do not exclude the presence or addition of one or more other elements in addition to the stated element. Like reference numerals refer to like elements throughout the specification and "and / or" include each and every combination of one or more of the elements mentioned. Although "first "," second "and the like are used to describe various components, it is needless to say that these components are not limited by these terms. These terms are used only to distinguish one component from another. Therefore, it goes without saying that the first component mentioned below may be the second component within the technical scope of the present invention.

Unless defined otherwise, all terms (including technical and scientific terms) used herein may be used in a sense that is commonly understood by one of ordinary skill in the art to which this invention belongs. In addition, commonly used predefined terms are not ideally or excessively interpreted unless explicitly defined otherwise.

In the disclosed embodiment, the campaign brief may refer to a plan to perform a social advertisement. Thus, the campaign brief may include information about the social advertisement. For example, the campaign brief may include information about the subject of the social advertisement, the advertiser, and the reward. The form of the campaign brief is not limited.

Influencers are social network service users who have a lot of followers and influence on the public. However, the meaning of the Influencer in the present specification is not limited thereto. In the disclosed embodiment, the Influencer may refer to any user who utilizes social network services.

Hereinafter, embodiments of the present invention will be described in detail with reference to the accompanying drawings.

1 is a flowchart briefly illustrating a method of providing a social advertisement mediating service according to an exemplary embodiment of the present invention. The method shown in FIG. 1 consists of steps that are processed in a time-series manner in a server providing a social advertisement intermediary service.

In this specification, a server may refer to a server operated by a social advertisement intermediary service provider.

In step S110, the server provides information for one or more campaign briefs to a plurality of influenza publishers. In one embodiment, the server may provide information on the budget exhaustion rate of the campaign brief. A concrete method of calculating the budget exhaustion rate of the campaign brief and providing information on the budget exhaustion rate will be described later.

In one embodiment, the server may provide information about compensation based on the campaign brief execution. In addition, the server may provide information on a condition for receiving the compensation.

In one embodiment, the server may provide information about the advertiser of the campaign brief. For example, the server may receive the evaluation information for the advertiser from the infoline documents, and reflect the received evaluation information in the evaluation information of the advertiser. The server can provide the evaluation information of the advertiser to a plurality of influenza publishers.

In step S120, the server receives the social post corresponding to the campaign brief selected by the influencer. In one embodiment, the server may receive a social post of a plurality of influenza letters that selected a campaign brief.

In step S130, the server provides the social post received in step S120 to the advertiser of the campaign brief selected by the Influencer. The server also provides advertisers with information about the influencer.

In one embodiment, the server may provide information about the number of social advertisements performed by the influencer. In addition, the server can provide advertisers with evaluation information about the influencers of other advertisers.

In one embodiment, the server can evaluate the influence of the influen- cy. For example, the server can determine the influence of an influenza based on at least one of the number of followers, views, empathy, and comments of an influenza social network account.

In addition, the server can evaluate the suitability of the Influencer for campaign briefs. For example, the server can obtain and analyze the keywords contained in the Influencer social network service account. The server can determine the association between the keywords included in the Influencer social network service account and the campaign brief.

The server can assess the impact of the influenza and its suitability for the campaign brief, and quantify the evaluation results and provide it to advertisers. For example, the server can sort information on a plurality of influ documents using the quantified evaluation results for a plurality of influ documents selected by the advertiser's campaign brief, and provide the information to the advertiser.

In one embodiment, the server may receive ratings information for each influenza from advertisers. The server can reflect the received evaluation information on the evaluation information of each Influencer. The server can provide the advertiser with the evaluation information of each Influencer.

In step S140, the server receives information for selecting a social post from the advertiser.

In step S150, the server uploads the selected social post to the Influencer's social network service account.

In one embodiment, the server may receive information that the advertiser selects at least one of the plurality of influen- cial documents. The server can upload the social posts of the selected Influencer to the selected Influencer social network service account.

In one embodiment, the advertiser may pay compensation to the Influencer for performing the social advertisement. The server receives the amount corresponding to the compensation from the advertiser and can transmit it to the influencer. The server can pay a limited fee to the Influencer from the compensation received from the advertiser.

In one embodiment, the server may monitor the social posts uploaded to the social network account of the influenza client and quantitatively evaluate the performance of the social post upload based on the monitoring results. The server can change the rating of the Influencer based on the evaluation results.

In one embodiment, the initial rating of an influenza letter can be determined based on the influence of an influenza letter, such as the follower of an influenza letter. The rating of the Influencer can be changed according to the activity of Influencer.

In one embodiment, the server may include information about the campaign brief that can be provided to the influencer as the rating of the influencer is changed, the reward that the influencer will perform as a campaign brief, and the commission rate for the influencer And so on.

For example, the higher the rating of Influencers, the more information you can get about campaign briefs. In addition, the higher the rating of Influencer, the higher the compensation in the same campaign brief, and the lower the commission rate for compensation.

In one embodiment, each campaign brief may include separate conditions for receiving compensation. In this case, the server monitors the social posts uploaded to the social network account of Influencer and can pay compensation when it is determined that the social posts meet the conditions.

2 is a flow diagram illustrating a method for intermediating a social advertisement between an advertiser and an influenza processor in accordance with the disclosed embodiment.

The method shown in FIG. 2 is one embodiment of the method shown in FIG. Therefore, the contents described in connection with FIG. 1 can be applied to the method shown in FIG. 2 even if the contents are omitted from FIG.

Referring to FIG. 2, a method is shown in which a server 200 mediates a social advertisement between an advertiser 400 and an influxer 300 according to an embodiment. In the disclosed embodiment, the Influar client 300 and the advertiser 400 may each refer to the Influencer and the terminal used by the advertiser to utilize the social advertising mediation services.

In step S410, the advertiser 400 may upload information about the campaign brief to the server 200. [ FIG. 3 shows an example of how the advertiser 400 uploads information about the campaign brief to the server 200.

Referring to FIG. 3, the server 200 may provide the advertiser 400 with a predetermined list for entering information about the campaign brief. The campaign brief creation screen shown in FIG. 3 is shown for illustrative purposes, and the method of inputting information about the campaign brief according to the disclosed embodiment is not limited to the contents of the screen shown in FIG.

In one embodiment, the advertiser 400 may include a type of product corresponding to the subject of the campaign brief, a link (URL) that can identify information about the product, a product photography concept, a hash tag keyword, You can enter information about conditions, compensation amounts, and campaign brief budgets for participating Influencers.

In one embodiment, advertiser 400 may set conditions for receiving compensation. For example, the advertiser 400 may require that the social advertisement be kept in full open state for a week.

In addition, the advertiser 400 may request the conditions of the Influencer to participate in the social advertisement according to the campaign brief. For example, the advertiser 400 may limit or require the type of social network services used by the Influencer and the number of followers of the Influencer.

The advertiser 400 may also set a budget for the campaign brief. For example, the advertiser 400 may set the budget of the campaign brief to 10 million won. If the advertiser 400 has compensated 100,000 won per social advertisement, the advertiser 400 can plan a total of 100 social advertisements.

In one embodiment, the amount of compensation per social advertisement may be set differently according to the Influencer. In this case, the advertiser 400 may pay different compensation to each influenza within the budget range.

In one embodiment, the advertiser 400 may send an amount corresponding to the entire budget to the social advertising intermediary service provider along with the campaign brief upload. The business owner can keep the amount for the entire budget and pay Influencer every time a social advertisement is established within the total budget.

In one embodiment, the server 200 may calculate the percentage of compensation awarded to the Influencer versus the total budget. The server 200 may disclose the calculated ratio as the budget exhaustion rate of the advertiser 400 or the campaign brief.

If the advertiser 400 has not exhausted all of the budget for the campaign brief, the balance may be kept in a deposit form. The deposited deposit can be used as a budget when the advertiser 400 uploads the next campaign brief.

In step S210, the server 200 may provide the information about the campaign brief to the influluencer 300. [ FIGS. 4 to 5 show an example in which the server 200 provides the information about the campaign brief to the influencer 300. FIG.

Referring to FIG. 4, an example of a screen provided to the influluencer 300 is shown. In one embodiment, the influluare advertiser 300 may choose how to receive information about the campaign brief in order to participate in the social advertisement.

For example, Influencer 300 may be configured to display a list of campaign briefs to which it may participate. In addition, the influluarers 300 may alternatively choose to participate in a reverse offer that provides information to the advertiser of the campaign brief that is appropriate for him / her. How the influluencer 300 participates in the reverse proposal will be described later in FIGS. 10 to 11. FIG.

FIG. 4 illustrates an example of a method for displaying the list of campaign briefs that the influencer 300 can participate in the influencer 300. FIG. In one embodiment, the campaign briefs in which the influenza publisher 300 can participate may be displayed and categorized by product or advertiser company that is the subject.

In one embodiment, Influencer 300 may enter information about an area of interest or a brand of interest. For example, when subscribing to a social advertising brokerage service, Influencer 300 can select seven brands that would like to participate in their interests and social ads.

The server 200 transmits the campaign briefs of the brands selected by the influluencer 300 or the influenza publisher 300 based on the information input by the influluencer 300, To provide information about the campaign brief.

In one embodiment, the server 200 may analyze posts posted on the social network of the influenza publisher 300. For example, the server 200 may review the keywords posted on the social network of the influenzae agent 300 and select and provide the campaign briefs in descending order of relevance.

In one embodiment, the server 200 may provide information about the entire campaign brief currently in progress. Influencer 300 can retrieve the desired campaign brief.

In one embodiment, the server 200 may perform an evaluation of the advertiser 400 that is the subject of each campaign brief or campaign brief. In addition, the server 200 may review the association between the campaign brief or the advertiser 400 and the influenza 300.

The server 200 may generate a quantitative evaluation result for each campaign brief based on the relevance between the evaluation of the advertiser 400 and the influenza 300. [ The server 200 may sort each campaign brief according to the evaluation result and provide it to the influencer 300.

In one embodiment, the budget exhaustion rate of each advertiser 400 or campaign brief may be used as a criterion for performing an evaluation for the advertiser 400 or the campaign brief.

For example, a low budget rate even after much of the campaign breeze has been open may indicate that advertisers (400) are less willing to invest in social advertising, or they are choosing infl uence.

Likewise, if the total budget budget of the advertiser 400 is not high, it may mean that the advertiser 400 has low willingness to invest in the social advertisement,

In this case, even if the Influencer 300 proposes a social advertisement to the campaign brief, the probability of being selected from the advertiser 400 may be low. Therefore, a campaign brief having a low budget expenditure rate may be less attractive for the Influencer 300. Therefore, the higher the budget expenditure rate, the higher the evaluation can be made for the influencer 300.

In addition, after the end of the social advertisement according to the campaign brief, the influluxer 300 can evaluate the advertiser 400. [ For example, a score can be given based on a score of 5 stars. The server 200 may evaluate the advertiser 400 based on the statistics of the scores awarded to the advertiser 400 by the influenza publishers.

The server 200 may provide the evaluation results to the influluxer 300, which may help the influluxer 300 to select the campaign brief.

In one embodiment, Influencer 300 may wish to obtain specific information for each campaign brief. For example, if the Influencer 300 selects the "Detail" button, specific information about the campaign brief as shown in FIG. 5 may be provided.

FIG. 5 shows an example of a screen on which specific information about the campaign brief is provided.

In one embodiment, specific information about the campaign brief may be provided with a link to view information about the product and detailed information about the product. In addition, specific information about the campaign brief may include an example screen of a social advertisement that the advertiser 400 considers to help the influarist 300 create a social post that fits the intent of the advertiser 400.

In one embodiment, Influencer 300 may need to seek merchandise to take a picture to attach to a social post. In this case, the social advertising brokerage service provider can rent goods that are the subject of each campaign brief. The influluencer 300 can request the rental of goods to the server 200, deliver the goods, take a picture, and return the goods.

In one embodiment, the server 200 may provide the results of the evaluation of the advertiser 400 by the influenza publishers. For example, the server 200 may disclose the number of influences that influe publishers have awarded to the advertiser 400 the scores and scores.

In step S310, Influencer 300 may select a campaign brief to participate and create a social post to perform a social advertisement corresponding to the campaign brief.

Server 200 may provide a format for creating social posts. Referring to FIG. 6, an example in which the server 200 provides a screen for creating a social post is shown.

Influencer 300 can upload photos, create body text and hash tags. In one embodiment, the server 200 may be enabled to automatically enter a hash tag presented in the campaign brief. If the influencer 300 selects automatic entry, the hash tag presented in the campaign brief can be automatically entered.

7 is a diagram illustrating an example in which the advertiser 400 creates an example screen for uploading to the campaign brief. The advertiser 400 can create and register an example screen by using the method of creating and uploading the social posts described in FIG.

Influencer 300 may send the created social post to server 200. [

In step S220, the server 200 may forward the information about the social post and the infoline document 300 to the advertiser 400. [

Referring to FIG. 8, the server 200 may provide the advertiser 400 with information about the social posts and the inflow documents transmitted by the influluencers who intend to participate in the campaign briefings of the advertiser 400.

In one embodiment, the server 200 may provide the advertiser 400 with the number of social ads that each Influencer has participated so far in the campaign brief. This means that the more social advertisements, the greater the number of social advertisements that have been selected. Therefore, it can be concluded that Influenza is more competitive than other influenza advertisers.

In one embodiment, the server 200 may determine the product suitability of each Influencer and provide it to the advertiser 400. For example, the server 200 may analyze the keyword of each social network of each influenza, and may determine the association with a commodity or an advertiser that is the subject of the campaign brief and provide it to the advertiser 400.

In addition, the server 200 may analyze the information of the campaign briefs that each influencer has participated so far, and obtain information about the fields and advertisers of the campaign briefs in which the influencer participated. The server 200 may generate information on the association between the advertiser 400 or the campaign brief and the influenza 300 based on the obtained information.

In one embodiment, the server 200 may obtain information about the influencer's followers. The server 200 may analyze the sex ratio and age range of the influencers' followers to determine whether the followers are consistent with the consumer of the product being promoted in the campaign brief.

For example, when promoting women's cosmetics, no matter how many followers Influen is, if the majority of followers are men, the publicity effect may decrease. Accordingly, the server 200 can determine the suitability of the Influencer with the product according to the sex ratio of the follower and the age range.

In one embodiment, the server 200 may determine the influence of each influenza. For example, you can determine the influence of each influenza based on the number of followers, uploaded posts, views, comments, and empathy for each influenza.

The server 200 can quantitatively evaluate each influenza based on the factors. The server 200 may sort the social posts created by the respective influencers based on the evaluation results and provide the social posts to the advertiser 400.

The advertiser 400 can confirm the details of each social post. 9 is a diagram showing an example of a social post screen of each influlu noter provided to the advertiser 400. In FIG.

In one embodiment, the information on each Influencer may be included in the social post screen of each Influencer provided to the Advertiser 400. The information about the infl uence may include the score given to the influrancer 300 after the other advertisers performed the social advertisement with the influsive advertiser 300.

For example, an advertiser may perform a social advertisement with the influenza advertiser 300 and then give the influsive advertiser 300 a score of 5 out of 5 according to the satisfaction or the result. The scores given by advertisers are reflected in the Influencer 300 score.

Referring to FIG. 9, the social post screen of each influlu noter provided to the advertiser 400 may be displayed with the score of the influluencer and the number of advertisers who have given the influluencer a score.

In one embodiment, the advertiser 400 may request a modification to the social post presented by the influlux advertiser 300.

In step S420, the advertiser 400 may select a desired social post.

In step S230, the server 200 may upload the social post selected by the advertiser 400 to the social network account of the influenza server 300 that created the social post.

In step S240, the server 200 may monitor the uploaded social post. For example, you can monitor whether your uploaded social posts are in full public view, whether your posts are not being deleted, how many views, comments, and empathy you have.

In one embodiment, the server 200 may query the uploaded social posts or obtain the sex ratios and age ranges of the empathetic users. In addition, the server 200 may obtain the sex ratios and age ranges of users who have commented on the uploaded social posts, and may verify whether the comments are positive or negative.

The server 200 can determine the advertisement effect according to whether the comment is affirmative or not. In addition, you can determine whether the gender and age of users who view, consent, or comment on social posts are consistent with the main consumer of the product.

In one embodiment, the social posts may include links to purchase related merchandise. In this case, the server 200 can monitor information on the number of times the link is clicked and the number of times the related product is purchased by clicking the link.

In step S250, the server 200 may provide the advertiser 400 with feedback according to the monitoring result. In one embodiment, the server 200 may provide the advertiser 400 with quantitative assessment information in accordance with the monitoring results.

Similarly, in step S260, the server 200 may transmit the evaluation result to the influluencer 300. [ In one embodiment, the rating of the influluxer 300 may be changed in accordance with the evaluation results of the influluxer 300. Depending on the rating of the inflator 300, the compensation and commission rates paid to the inflator 300 may vary.

In step S430, the advertiser 400 may pay compensation. In one embodiment, the rewards can be paid in advance by sending the entire budget to the social advertising brokerage service provider upon creation of the campaign brief. The server 200 can pay compensation to the influlu noter 300 within the entire budget. In this case, the advertiser 400 may request the server 200 to pay the influencer 300 compensation in step S430.

In step S270, the server 200 may subtract a predetermined fee. For example, the server 200 may deduct a predetermined percentage of the compensation to be paid by the advertiser 400 as a commission, and then deliver it to the influluencer 300. As another example, the server 200 may deduct from the campaign brief budget of the advertiser 400 by adding a predetermined percentage of the compensation that the advertiser 400 is willing to pay as a commission, and the advertiser 400 is informed by the advertiser 400 The entire amount of compensation paid to the

10 is a diagram illustrating an example of how a server recommends an influenza document to an advertiser. As described in connection with FIG. 4, the server 200 may first present information about the influenza advertiser 300 to the advertiser 400, if desired.

The advertiser 400 may request the appropriate inflour player to create a social post first while posting the campaign brief. The server 200 may recommend to the advertiser 400 one or more influlu documents appropriate for the campaign brief.

In one embodiment, the server 200 may evaluate each Influencer and provide information for each Influencer to the Advertiser 400 according to the evaluation results. The advertiser 400 may request the participation of the campaign brief to the desired influen- ce, or may cause the server 200 to automatically request a predetermined number of influ- eners to participate in the campaign brief.

Figure 11 is an illustration of an example of a method by which an advertiser can search for an influenza document and request participation of a campaign brief.

Referring to FIG. 11, the server 200 may provide advertiser 400 with information about one or more influenza publications. In one embodiment, the server 200 may select an appropriate influlux client for the advertiser 400 and provide a recommendation list. In addition, the server 200 may provide the advertiser 400 with a list of all influen- cials and allow the advertiser 400 to search for inflation documents of the desired conditions.

In one embodiment, the Influencer may apply for an auction for participation in the Campaign Briefs. Referring to FIG. 11, Influencer E may award a reward for participating in the campaign brief as a premium influencer.

The advertiser 400 may review the conditions of the influenza document, and may perform a bid for compensation if it desires to participate in the campaign brief.

In one embodiment, the Influencer may present conditions such as only one social advertisement per day.

FIG. 12 is a diagram illustrating an example in which an influencer proposes an advertiser a social advertisement according to an embodiment.

In one embodiment, the influluare advertiser 300 may also suggest a social advertisement for a product or service for which the advertiser 400 has not uploaded the campaign brief. For example, Influal Publisher 300 may create a social post for the product of advertiser 400 and then ask advertiser 400 to reward it. If the advertiser 400 approves it, the server 200 may upload the social post to the social network service of the Influencer 300.

In one embodiment, the advertiser 400 may request modification of the content or rewards of the social post. In this case, the advertiser 400 and the influluencer 300 can negotiate the content and compensation of the social post. The server 200 uploads the social post according to the result of the negotiation between the advertiser 400 and the influluencer 300 to the social network service of the influluencer 300 and transmits the compensation according to the negotiation result to the influluencer 300. [ Of the total.

The steps of a method or algorithm described in connection with the embodiments of the present invention may be embodied directly in hardware, in software modules executed in hardware, or in a combination of both. The software module may be a random access memory (RAM), a read only memory (ROM), an erasable programmable ROM (EPROM), an electrically erasable programmable ROM (EEPROM), a flash memory, a hard disk, a removable disk, a CD- May reside in any form of computer readable recording medium known in the art to which the invention pertains.

While the present invention has been described in connection with what is presently considered to be practical exemplary embodiments, it is to be understood that the invention is not limited to the disclosed embodiments, but, on the contrary, You will understand. Therefore, it should be understood that the above-described embodiments are illustrative in all aspects and not restrictive.

Claims (14)

A method for providing a social advertisement mediation service,
Providing information to the plurality of influenza publishers about one or more campaign briefs;
Receiving a social post corresponding to a campaign brief selected by the first influencer;
Providing the social post to an advertiser of a campaign brief selected by the first influencer;
Providing the advertiser with information about the first influencer;
Receiving information that the advertiser selects the social post; And
Uploading the selected social post to the social network service account of the first influencer; / RTI > The method of claim 1, wherein providing information about the campaign brief includes:
And providing information on a budget exhaustion rate of the campaign brief. 2. The method of claim 1, wherein providing information about the first influenza publication comprises:
And providing information on the number of times the first Influ publisher has performed a social advertisement. The method according to claim 1,
Monitoring the social post uploaded to the social network service to provide feedback to the advertiser about the social post;
Receiving evaluation information on the first influenza from the advertiser; And
Reflecting the received evaluation information in the evaluation information of the first influencer; Further comprising:
Wherein the step of providing information on the first influencer comprises:
And providing evaluation information of the first influenzae. The method according to claim 1,
Receiving rating information for the advertiser from the first influenzae; And
Reflecting the received evaluation information on the evaluation information of the advertiser; Further comprising:
Wherein the step of providing information about the campaign brief includes:
And providing the advertiser ' s rating information. 2. The method of claim 1, wherein providing information about the first influenza publication comprises:
Evaluating the influence of the first influenzae;
Evaluating the suitability of the first influencer for the campaign brief; And
Quantifying the evaluation result and providing the evaluation result to the advertiser; / RTI > 7. The method of claim 6, wherein evaluating the influence of the first influencer comprises:
Evaluating the influence of the first influenzae based on at least one of the number of followers, the number of views, the number of empathy, and the number of comments of the social network service account of the first influenzae,
Wherein evaluating the suitability of the first influencer to the subject of the campaign brief includes:
Analyzing a keyword of the social network service account of the first influencer; And
Determining a relevance between the keyword and the theme of the campaign brief; / RTI > 7. The method of claim 6, wherein receiving the social post comprises:
Receiving a social post of a plurality of influenza advertisers selecting a campaign brief of the advertiser,
Wherein the step of providing information about the influlu-
Arranging information about the plurality of influen- cials using the quantified evaluation results for each of the plurality of influen- cials and providing the information to the advertiser; / RTI > 9. The method of claim 8, wherein the step of the advertiser receiving information to select the social post comprises receiving information that the advertiser selects at least one of the plurality of influenza publications,
Wherein the step of uploading comprises uploading a social post of the selected influluencer to the social network service account of the selected influluencer. The method according to claim 1,
Wherein the information on the campaign brief includes information on compensation based on the campaign brief execution,
The method comprises:
Receiving a compensation for the campaign brief from the advertiser; And
Paying a predetermined fee from the compensation to the first influenzae; ≪ / RTI > 11. The method of claim 10, wherein the information about the campaign brief further includes information on a condition for receiving the compensation,
The step of providing the compensation includes:
And paying said reward to said first influ publisher if said social post satisfies said condition as a result of monitoring said social post uploaded to said social network service. The method according to claim 1,
Monitoring the social post uploaded to the social network service;
Quantitatively evaluating the performance of uploading the social post based on the monitoring result; And
Changing a rating of the first influencer based on the evaluation result; ≪ / RTI > 13. The method of claim 12,
Information about a campaign brief provided to the first influencer according to the rating of the first influencer; compensation received when the first influencer performs the campaign brief; Characterized in that the rate of commission for the service is different. The method according to claim 1,
Recommending the advertiser to one or more influenza applications suitable for the advertiser's campaign brief; And
Sending a campaign brief request to an influenza processor selected by the advertiser; ≪ / RTI >

Images