KR102568552B1 - System for Providing Advertisement Company Posting Service - Google Patents

Abstract

An advertising company posting service system revitalizes blog marketing by inspecting a HTML source code of a blog through an automatic inspection program and determining approval or suspension (modification) of the blog when a personal blog containing advertiser's advertising information is received by an advertising company's posting server. The advertising company posting service system includes: an advertising company posting server which provides an advertising company posting service; an advertiser terminal which registers advertising information, including guides and materials provided by the advertiser, in the advertising company posting server; and a marketer terminal which downloads advertising information of the advertiser terminal registered from the advertising company posting server and receives the blog containing the advertising information to the advertising company posting server.

Description

Advertising Company Posting Service System {System for Providing Advertisement Company Posting Service}

The present invention relates to a posting service system for an advertising agency, and more particularly, when a personal blog with advertisement information of an advertiser is received by an advertising agency posting server, the HTML source code of the blog is inspected by an automatic inspection program and the blog is approved. Or, it relates to an advertising agency posting service system capable of activating blog marketing by determining suspension (modification).

Advertisement distribution posting is a marketing technique that maximizes the exposure effect by distributing a large amount of related contents to portal sites when searching with specific keywords by writing information about the company's corporate information, products, and services in the form of a review.

In the case of advertising distribution posting, in the case of a service that is opened for the first time, customers cannot know information about the product at all. can be maximized.

As a medium for distribution-type posting, blog marketing such as blogs (Naver, Daum, T-story) and various SNSs is possible, and blog marketing can achieve high advertising effects at a lower cost than conventional advertising.

Blog marketing is the cheapest, accessible to anyone, and can achieve a great publicity effect for the price for prospective entrepreneurs starting a business, companies that are unable to advertise due to exorbitant advertising budgets, small business owners, and business owners who are struggling due to low sales. There are advantages.

However, conventional blog marketing has a fatal disadvantage in that it is difficult to inspect each blog received by the marketer and that the company image can be degraded due to typos or articles that do not take into account the characteristics of the company or consumers because it is not thoroughly inspected. .

Korean Patent Registration No. 10-0905543

In order to solve such a problem, the present invention, when a personal blog with advertisement information of an advertiser is received by an advertising company posting server, inspects the HTML source code of the blog by an automatic inspection program to approve or suspend (modify) the blog. Its purpose is to provide an advertising company posting service system that can activate blog marketing by determining.

The advertiser posting service system according to the features of the present invention for achieving the above object is,

Advertising agency posting server providing advertising agency posting service;

An advertiser terminal for registering advertisement information, including guides and materials provided by advertisers, to the advertiser's posting server; and

After downloading the advertisement information of the advertiser terminal registered from the advertiser posting server, writing the advertisement information on one's blog using the guide and data included in the advertisement information, and then posting the blog with the advertisement information to the advertisement Including a marketer terminal that receives the company posting server,

The advertising agency posting server,

An advertisement information database unit that registers and stores advertisement information received from the advertiser terminal, and a member that stores the member information input at the time of membership registration from the marketer terminal and stores a blog in which the advertisement information received from the marketer terminal is created. An information storage unit, an input interface that provides a setting page for inputting inspection environment data, and an input interface for providing a setting page for inputting inspection environment data, and analyzing whether or not the HTML source code of the blog stored in the member information storage unit includes the inspection environment data entered in the setting page to approve the blog or It includes a control unit that determines suspension (correction).

Advertising company posting server,

a website collection unit that receives and stores HTML source code, which is a source file of a blog; and

It further includes a website analysis unit that parses the HTML source code line by line and analyzes whether text, image, URL, sticker, required content keyword, review keyword, or banned keyword in a specific element.

The website analyzer compares the tag information of the HTML source code with the tag information stored in the tag information storage unit and the tag information storage unit that stores the tag information and object property information of the HTML source code, and the tag information of the HTML source code. A tag analysis unit that determines whether tag information having the same character string exists in the information and extracts a character string existing between a start tag and an end tag from the tag information of the HTML source code; It further includes a morpheme analysis unit generating a character object through morpheme analysis.

According to the configuration described above, the present invention has an effect of activating blog marketing by inspecting the HTML source code of the blog including advertisement information by an automatic inspection program and determining approval or suspension (modification) of the blog.

1 is a diagram showing the configuration of an advertiser posting service system according to an embodiment of the present invention.
2 is a diagram briefly illustrating the concept of an advertiser posting service according to an embodiment of the present invention.
3 is a block diagram briefly showing the internal configuration of an advertising agency posting server according to an embodiment of the present invention.
4 is a diagram showing an example of a setting page of an automatic inspection program in an input interface of an advertising agency posting server according to an embodiment of the present invention.
5 is a diagram showing an example of a graphic user interface for setting weights in an advertising agency posting server according to an embodiment of the present invention.
6 is a diagram illustrating a method of providing a posting service for an advertising agency according to an embodiment of the present invention.
7 is a diagram illustrating a threshold setting method according to an embodiment of the present invention.
8 is a diagram illustrating a state in which an existing threshold is changed to a new threshold according to a trend of history check result values according to an embodiment of the present invention.

Since the present invention can make various changes and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all modifications, equivalents, and substitutes included in the spirit and scope of the present invention. Like reference numerals have been used for like elements throughout the description of each figure.

Terms such as first, second, A, and B may be used to describe various components, but the components should not be limited by the terms. These terms are only used for the purpose of distinguishing one component from another. For example, a first element may be termed a second element, and similarly, a second element may be termed a first element, without departing from the scope of the present invention. The term “and/or” includes any combination of a plurality of related listed items or any of a plurality of related listed items.

It is understood that when an element is referred to as being "connected" or "connected" to another element, it may be directly connected or connected to the other element, but other elements may exist in the middle. It should be. On the other hand, when an element is referred to as “directly connected” or “directly connected” to another element, it should be understood that no other element exists in the middle.

Terms used in this application are only used to describe specific embodiments, and are not intended to limit the present invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, the terms "include" or "have" are intended to designate that there is a feature, number, step, operation, component, part, or combination thereof described in the specification, but one or more other features It should be understood that the presence or addition of numbers, steps, operations, components, parts, or combinations thereof is not precluded.

Unless defined otherwise, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by one of ordinary skill in the art to which the present invention belongs. Terms such as those defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related art, and unless explicitly defined in the present application, they should not be interpreted in an ideal or excessively formal meaning. don't

Hereinafter, with reference to the accompanying drawings, preferred embodiments of the present invention will be described in more detail. In order to facilitate overall understanding in the description of the present invention, the same reference numerals are used for the same components in the drawings, and redundant descriptions of the same components are omitted.

1 is a diagram showing the configuration of an advertising agency posting service system according to an embodiment of the present invention, and FIG. 2 is a diagram briefly showing the concept of an advertising agency posting service according to an embodiment of the present invention.

The advertising agency posting service system 100 according to an embodiment of the present invention includes a plurality of advertiser terminals 110, a plurality of marketer terminals 120, and an advertising agency posting server 130.

The advertiser terminal 110 accesses the advertiser posting server 130 through the communication network 101 and registers advertisement information including guides and materials provided by the advertiser in the advertiser posting server 130 . The advertisement information may include a guide, an article (text) promoting an advertisement target, an image, and a video. Here, the guide indicates advertisement request items of an advertisement to be advertised by an advertiser.

The communication network 101 is not limited to a communication method, and may include, for example, a communication method using a mobile communication network, wired Internet, wireless Internet, or a broadcasting network, as well as short-distance wireless communication between devices. For example, the communication network 120 may include a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), a broadband network (BBN), may include any one or more of networks, such as the Internet. In addition, the communication network 101 may include any one or more of network topologies including a bus network, a star network, a ring network, a mesh network, a star-bus network, a tree or a hierarchical network, and the like. Not limited.

The advertiser terminal 110 and the marketer terminal 120 are installed with a dedicated application that provides an advertising agency posting service from the advertising agency posting server 130 through the communication network 101, and various types of information provided from the advertising agency posting server 130 are installed. The service is executed through a dedicated application.

The marketer terminal 120 executes a dedicated application to access the advertising company posting server 130, downloads the advertisement information of the advertiser terminal 110 registered from the advertising company posting server 130, and guides included in the advertisement information. After creating advertisement information on one's own blog using data and data, the advertisement company posting server 130 accepts the blog on which the advertisement information is written on the homepage provided by the advertising company posting server 130.

The advertising company posting server 130 analyzes the HTML source code of the blog using an automatic inspection program for the received blog to determine whether the HTML document is approved or withheld, and if approved, a message reporting that the advertisement has been posted on the blog is generated and transmitted to the advertiser terminal 110, and in the case of pending, a blog re-examination request signal is generated and transmitted to the marketer terminal 120.

The advertising agency posting server 130 conducts an inspection by an automatic inspection program to see if the advertisement information is well registered in the personal blog according to the data (guide) provided by the advertiser in the marketer terminal 120, and the advertisement information of the personal blog If it is properly registered, it is approved and the advertising proceeds are set in the marketer terminal 120, and if there is something wrong in the posted blog post, it is held, and the blog post is corrected in the marketer terminal 120 and then re-examined. to the marketer terminal 120 It is a system that provides revenue.

3 is a block diagram briefly showing the internal configuration of an advertising agency posting server according to an embodiment of the present invention, and FIG. 4 is a setting page of an automatic inspection program in an input interface of an advertising agency posting server according to an embodiment of the present invention. It is a drawing showing an example.

As shown in FIG. 3, the advertising company posting server 130 according to an embodiment of the present invention includes a website collection unit 131, an advertisement information database unit 132, a control unit 133, and a website analysis unit 134. ), a member information storage unit 138, an input interface 138a, a communication unit 139, and a history information database unit 139a.

When the website collection unit 131 inputs the domain or address (URL) of the blog registered in the marketer terminal 120 using a web browser, the web browser sends the web page (blog) existing at the corresponding URL to the web server (Mido city) to request transmission.

A web browser receives source files constituting a web page from a web server.

The website collecting unit 131 receives and stores source files constituting a web page of a web browser.

A source file constituting a web page may be a HyperText Markup Language (hereinafter referred to as 'HTML') document.

The advertisement information database unit 132 receives advertisement information from the advertiser terminal 110, converts the advertisement information into a database, registers, and stores the advertisement information.

The member information storage unit 138 stores subscriber information provided at the time of membership registration when the marketer terminal 120 accesses the advertising company posting server 130 and installs a dedicated application that provides the advertising company posting service, and stores the subscriber information provided to the marketer terminal ( 120) and related member information is stored.

The member information storage unit 138 stores blog information in which the advertisement information received from the marketer terminal 120 is created.

The input interface 138a provides a graphical user interface for inputting inspection environment data for executing an automatic inspection program.

As shown in FIG. 4 , the input interface 138a provides a setting page for inputting inspection environment data in the automatic inspection program.

As shown in FIG. 4 , the verification environment data may include the number of words, the number of images, the number of stickers, keywords for business names, keywords for essential contents, keywords for prohibited keywords, URL check, number of URLs, number of videos, keywords for verification, and the like.

The website analyzer 134 may analyze whether the HTML source code of the received blog includes the review environment data input in the setting page using the automatic review program to determine approval or suspension (modification) of the blog.

The website analysis unit 134 includes a tag information storage unit 135 , a tag analysis unit 136 , and a morpheme analysis unit 137 .

The website analyzer 134 analyzes the HTML source code, which is the source file of the blog, using a built-in automatic review program to determine whether to approve or suspend (modify) the HTML document.

The website analyzer 134 parses the HTML source code of the HTML document corresponding to the blog line by line, and analyzes whether a specific element is text, image, URL, sticker, essential content keyword, review keyword, or prohibited keyword.

The tag information storage unit 135 stores tag information and object property information of the HTML source code.

The tag analysis unit 136 sequentially analyzes the HTML source code line by line, compares the tag information of the HTML source code with the tag information stored in the tag information storage unit 135, and compares the tag information of the HTML source code with the same string. It is determined whether tag information exists.

The tag analyzer 136 extracts a string existing between the start tag and the end tag when detecting the start tag <> and the end tag </> from the tag information of the HTML source code.

For example, HTML tags stored in the tag information storage unit 135 include <html> </html> tags that inform the start and end of HTML documents, and tags for interpreting and displaying web documents by a web browser, such as style and script. <head> </head> tags including <title> </head> tags, <title> </title> tags indicating the title displayed on the browser toolbar, <body> </body> tags indicating the body area, and the like. The <body> tag is used to define an area that includes all content such as text, hyperlinks, images, and lists of the HTML document.

In addition, HTML tags are tags that define parts or sections of a document and divide each area on a web page. <div> </div> tags, <P> </P It includes various tags such as > tag, <hn> </hn> tag for writing the title of the document, <li> </li> tag for creating a list, and <ul> </ul> tag.

The tag information storage unit 135 is defined for tag information such as div, span, iframe, body, and title of HTML tags, and includes attribute information of each tag information, together with global attributes such as class or id. can be used to group elements for styling or to share attribute values such as the lang attribute.

For example, an example of an HTML document is as follows.

<!doctype html>

<html>

<head>

<title>Example: 2-3</title>

</head>

<body>

<h2>Unordered List</h2>

<ul type="square">

<li>Coffee</li>

<li>Tea</li>

<li>Milk</li>

</ul>

</body>

The morpheme analyzer 137 creates a character object through morpheme analysis of the string extracted by the tag analyzer 136.

The control unit 133 counts the number of character objects generated by the morpheme analysis unit 137 to calculate the number of characters.

When the tag analysis unit 136 detects an <img> tag used to define an image in tag information of HTML source code, the detected <img> tag is transmitted to the control unit 133 .

An image defined as an <img> element in an HTML document is not directly inserted into the HTML document, but is linked to the HTML document. The <img> element creates a kind of accommodation space for these referenced images. For example, <img src ="/examples/images/img_monalisa.png" alt="Mona Lisa">

The control unit 133 counts the number of <img> tags received from the tag analysis unit 136 to calculate the number of images.

The tag analysis unit 136 transmits the detected <iframe> tag to the control unit 133 when detecting an <iframe> tag inserted into another website from the tag information of the HTML source code. Here, the iframe tag can insert another web document or video inside the HTML document. For example, <iframe> Insert video Surce Code </iframe>.

The controller 133 calculates the number of videos by counting the number of <iframe> tags received from the tag analyzer 136 .

The tag analyzer 136 extracts a string existing between the start tag and the end tag when detecting the start tag <> and the end tag </> from the tag information of the HTML source code.

The morpheme analysis unit 137 determines whether the extracted character strings have the same "sticker" through morphological analysis of the strings extracted by the tag analyzer 136, and generates a sticker generation signal when the extracted strings have the same "sticker". It is transmitted to the control unit 133.

The control unit 133 calculates the number of stickers by counting the number of sticker generation signals received from the morpheme analysis unit 137 . An example of a sticker in the HTML source code is as follows.

<body>

<div class ="sticker" id="coding">I &lt;3 Coding</div>

</body>

The morpheme analysis unit 137 determines whether the extracted string is the same as the previously stored business name keyword through morphological analysis of the string extracted by the tag analysis unit 136, and if the extracted string is identical to the previously stored business name keyword, the business name keyword matching signal. is generated and transmitted to the control unit 133.

The control unit 133 may receive a business name keyword signal from the morpheme analysis unit 137 and determine that a business name keyword exists in a corresponding blog.

The morpheme analysis unit 137 determines whether the extracted string is the same as the previously stored essential content keyword through morphological analysis of the string extracted by the tag analysis unit 136, and if the extracted string is identical to the pre-stored essential content keyword, the essential content A keyword matching signal is generated and transmitted to the controller 133 .

The control unit 133 accumulates and calculates the number of essential content keyword matching signals received from the morpheme analysis unit 137, and the calculated number of essential content keyword matching signals corresponds to the number of required content keywords input in the setting page of the automatic inspection program. If the number matches, it is determined that the blog includes all keywords for essential content, and if it does not match, it is determined that the keywords for essential content are not included in the blog.

The verification keywords entered in the setting page are judged in the same way as the essential content keywords, so detailed descriptions are omitted.

The morpheme analysis unit 137 determines whether the extracted character string is identical to a pre-stored prohibited keyword through morphological analysis of the character string extracted by the tag analyzer 136, and if the extracted character string is identical to the previously stored prohibited keyword, a prohibited keyword matching signal is generated and transmitted to the control unit 133. Here, the forbidden keyword may consist of one or more words.

The control unit 133 accumulates and calculates the number of forbidden keyword matching signals received from the morpheme analysis unit 137 .

The morpheme analysis unit 137 determines whether the extracted string is the same as the URL type through morpheme analysis of the string extracted by the tag analyzer 136, and if the extracted string is the same as the URL type, generates a URL matching signal to control the control unit ( 133).

The control unit 133 accumulates and calculates the number of URL matching signals received from the morpheme analysis unit 137 .

The controller 133 calculates a difference in the number of characters obtained by subtracting the number of characters (C ₂ ) calculated from the standard number of characters (C ₁ ), and derives a score for the number of characters corresponding to the calculated difference in the number of characters.

Here, the standard number of characters indicates the number of characters input in the setting page of the automatic inspection program, and the calculated number of characters is the HTML source code of the blog by the tag analysis unit 136, the morpheme analysis unit 137, and the control unit 133. The number of characters included in is counted.

The number of characters score is preset according to the difference value of the number of characters, and can be changed as necessary.

For example, when the difference in number of characters is 0, the score for the number of characters is 0, when the difference in number of characters is 1 to 3, the score for the number of characters is 5, and when the difference in number of characters is 3 to 5, the number of characters The number score is 10, and when the difference in the number of characters is 10 to 15, the score is 20, and when the difference in number of characters is 15 or more, the score is 30. For convenience of description, cases in which the difference in the number of characters becomes negative are excluded, such as, for example, the standard number of characters is 300 and the calculated number of characters is 310.

The controller 133 calculates an image number difference value by subtracting the calculated number of images (I ₂ ) from the reference number of images (I ₁ ), and derives an image number score corresponding to the calculated image number difference value.

Here, the number of reference images represents the number of images input in the setting page of the automatic review program, and the calculated number of images is the HTML source code of the blog by the tag analysis unit 136, the morpheme analysis unit 137, and the control unit 133. This is the number obtained by counting the number of images included in . The score of the number of images is preset according to the difference value of the number of images, and can be changed as necessary.

For example, when the difference in the number of images is 0, the score for the number of images is 0, and when the difference in the number of images is 1 to 2, the score for the number of images is 3, and when the difference in the number of images is 2 to 4, the image The number score is 6, and the number of images score is 10 when the difference value of the number of images is 5 or more.

The controller 133 calculates a sticker count difference value obtained by subtracting the calculated sticker count S ₂ from the standard sticker count S ₁ , and derives a sticker count score corresponding to the calculated sticker count difference value.

Here, the standard number of stickers represents the number of stickers input in the setting page of the automatic inspection program, and the calculated number of stickers is the number of stickers included in the HTML source code of the blog by the tag analysis unit, morpheme analysis unit, and control unit. am. The score of the number of stickers is preset according to the difference value of the number of stickers, and can be changed as necessary.

The control unit 133 accumulates and calculates the number of essential content keyword signals received from the morpheme analysis unit 137, and the calculated number of essential content keyword signals is equal to the number of essential content keywords input from the setting page of the automatic inspection program. If they match, it is determined that the blog contains all keywords for essential content, and the keyword score is set to 0. If they do not match, it is determined that all keywords for essential content are not included in the blog, and the keyword score is set to 10.

The controller 133 accumulates and calculates the number of forbidden keyword matching signals received from the morpheme analysis unit 137, and derives a banned keyword score corresponding to the number of banned keyword matching signals.

For example, if the number of prohibited keyword matching signals is 0, the number of prohibited keyword matching signals is 0, the number of prohibited keyword matching signals is 1, the number of prohibited keyword matching signals is 2, and the number of prohibited keyword matching signals is 2. , the banned keyword score is 4, the number of banned keyword matching signals is 3, the banned keyword score is 6, the number of banned keyword matching signals is 4, the banned keyword score is 8, and the number of banned keyword matching signals is If is 5 or more, the banned keyword score is 10.

CS is a preset Number of Characters Score (CS) corresponding to the difference in the number of characters, IS is a preset Number of Image Score corresponding to the difference in the number of images, and SS is the number of stickers The preset Number of Sticker Score corresponding to the difference value, and KS is the number of keyword matching signals calculated by the morphological analysis unit. is a preset keyword score according to whether the number of is matched, and BKS represents a preset banned keyword score corresponding to the number of banned keyword matching signals.

The number of words, number of images, number of stickers, number of keywords, and number of banned keywords can be weighted differently according to their importance.

W ₁ is the weight of the number of characters, W ₂ is the weight of the number of images, W ₃ is the weight of the number of stickers, W ₄ is the weight of keywords, and W ₅ is the weight of banned keywords.

As for the weight, the number of words, the number of images, the number of stickers, the weight of keywords, and the weight of prohibited keywords may be set differently according to the control of the controller 133.

As another embodiment, the advertising agency posting server 130 provides the following input interface of FIG. 5 to the advertiser terminal 110, and from the advertiser terminal 110, the number of words weight, the number of images weight, the number of stickers weight, and the keyword weight , the weight may be set by receiving a selection signal of the forbidden keyword weight.

The history information database unit 139a stores the history verification result value, which is the verification history of blogs registered by a plurality of marketer terminals 120, by date and time, and has preset normal values and threshold values.

In the history information database unit 139a, the threshold value of each marketer terminal 120 is set differently.

5 is a diagram showing an example of a graphic user interface for setting weights in an advertising agency posting server according to an embodiment of the present invention.

The control unit 133 provides a graphic user interface implemented in the form of a slide bar for weighting the number of words, weighting images, weighting the number of stickers, weighting keywords, and weighting prohibited keywords.

When the controller 133 moves different slide bars from among a plurality of slide bars in the horizontal direction through an input unit (not shown), the weight of the number of characters, the number of images, the number of stickers, the keyword weight, and the banned keyword weight are finely adjusted. can be adjusted Adjustment of the weights may be automatically input by the system or may be performed by user input through an input unit.

The control unit 133 may differently set the weight information of the number of words, the number of images, the number of stickers, the weight of keywords, and the weight of banned keywords according to the horizontal movement of the different slide bars.

The control unit 133 substitutes information on the adjusted number of words weight, image weight, sticker count weight, keyword weight, and banned keyword weight into Equation 1 above to calculate the inspection result value.

The number of words weight, the number of images, the number of stickers, the keyword weight, and the banned keyword weight can express the weight information from the minimum value to the maximum value according to the movement of the slide bar in the horizontal direction, and the value of weight information may change according to the movement of the slide. there is.

6 is a diagram illustrating a method of providing a posting service for an advertising agency according to an embodiment of the present invention.

The control unit 133 inputs inspection environment data for executing an automatic inspection program through the input interface 138a (S100).

The website analyzer 134 analyzes the tag information of the HTML source code of the blog, and the controller 133 calculates the number of words, images, stickers, keywords, etc. (S101).

The control unit 133 calculates a difference in number of characters obtained by subtracting the number of characters (C ₂ ) calculated from the number of standard characters (C ₁ ), derives a score for the number of characters corresponding to the calculated difference in number of characters, Calculate the difference in the number of images by subtracting the number of images (I ₂ ) calculated from the number (I ₁ ), derive the score for the number of images corresponding to the difference in the number of images calculated, and calculate from the standard number of stickers (S ₁ ) A sticker number difference value obtained by subtracting one sticker number (S ₂ ) is calculated, and a sticker number score corresponding to the calculated sticker number difference value is derived (S102).

The control unit 133 accumulates and calculates the number of keyword signals received from the morpheme analysis unit 137, and when the calculated number of keyword signals matches the number of keywords input in the setting page of the automatic inspection program, the blog If it is determined that all keywords are included, the keyword score is set to 0, and if they do not match, it is determined that the blog does not include all keywords and the keyword score is set to 10 (S102).

The controller 133 accumulates and calculates the number of forbidden keyword matching signals received from the morpheme analysis unit 137, and derives a banned keyword score corresponding to the number of banned keyword matching signals (S102).

The control unit 133 substitutes the number of words, the number of images, the number of stickers, the number of keywords, and the banned keywords into Equation 1 to calculate the blog review result (S103).

The control unit 133 determines whether the inspection result value is a normal value, less than or equal to a predetermined threshold value, or a value between the normal value and the threshold value (S104).

When the inspection result value is a normal value, the control unit 133 generates an approval signal for completing the inspection of the blog and transmits it to the advertiser terminal 110 through the communication unit 139 (S105).

When the inspection result value is less than or equal to the threshold value, the control unit 133 generates a hold signal indicating suspension of review of the blog and transmits it to the advertiser terminal 110 through the communication unit 139 (S106).

When the inspection result value is a threshold or normal value, the control unit 133 generates an approval signal to complete the inspection of the blog and transmits it to the advertiser terminal 110 through the communication unit 139, and generates a warning signal to send the communication unit 139 It is transmitted to the marketer terminal 120 through (S107).

7 is a diagram showing a threshold setting method according to an embodiment of the present invention, and FIG. 8 is a diagram showing how an existing threshold is changed to a new threshold according to a trend of history check result values according to an embodiment of the present invention.

The control unit 133 receives the history inspection result value, the normal value, and the existing threshold value from the history information database unit 139a (S110), analyzes the received history inspection result value, and sets the threshold based on the history inspection result value, which is history information. can be reset.

The control unit 133 determines the average change rate of the history check result value, which is the history information of the marketer terminal 120 ( ) is analyzed (S111). a indicates the start time and b indicates the end time.

The controller 133 determines whether the average rate of change exists between a normal value and an existing threshold (S112).

As shown in (a) of FIG. 8, when the average rate of change exists between the normal value and the existing threshold value, the controller 133 determines whether the average rate of change > 1 (S113), and if the average rate of change > 1, the existing threshold value to the average value ( ) is changed to a new threshold with a value between an average value and a normal value greater than ) (S114). When the average rate of change is > 1, the history check result values of the marketer terminal 120 gradually rise between the existing threshold value and the normal value.

As shown in (b) of FIG. 8, when the average rate of change exists between the normal value and the existing threshold value, the controller 133 determines whether the average rate of change > 1 (S113), and if the average rate of change > 1, the average rate of change exceeds 1. It is determined whether the rate of change < -1 (S115), and if the average rate of change < -1, the average value of the existing threshold ( ) is changed to a new threshold with a value between the existing threshold value and the average value smaller than (S114). When the average rate of change < -1, the history check result values of the marketer terminal 120 gradually fall between the existing threshold value and the normal value.

As shown in (c) of FIG. 8, the control unit 133 determines whether the average rate of change < -1 (S115), and if the average rate of change is not < -1, the average rate of change is between -1 < average rate of change < +1 It is determined whether there exists in (S117), and if the average rate of change exists between -1 < average rate of change < +1, the existing threshold value is changed to the average value (S118).

If the average rate of change does not exist between the normal value and the existing threshold or the average rate of change does not exist between -1<average rate of change<+1, the controller 133 maintains the existing threshold as it is (S119).

Operations according to the embodiments of the present specification can be implemented as computer-readable programs or codes on a computer-readable recording medium. A computer-readable recording medium includes all types of recording devices in which data that can be read by a computer system is stored. In addition, computer-readable recording media may be distributed to computer systems connected through a network to store and execute computer-readable programs or codes in a distributed manner.

When the embodiment is implemented as software, the above-described technique may be implemented as a module (process, function, etc.) that performs the above-described functions. A module can be stored in memory and executed by a processor. The memory may be internal or external to the processor and may be coupled with the processor in a variety of well-known means.

In addition, the computer-readable recording medium may include hardware devices specially configured to store and execute program instructions, such as ROM, RAM, and flash memory. The program command may include high-level language codes that can be executed by a computer using an interpreter or the like as well as machine code generated by a compiler.

Although some aspects of the present invention have been described in the context of an apparatus, it may also represent a description according to a corresponding method, where a block or apparatus corresponds to a method step or feature of a method step. Similarly, aspects described in the context of a method may also be represented by a corresponding block or item or a corresponding feature of a device. Some or all of the method steps may be performed by (or using) a hardware device such as, for example, a microprocessor, programmable computer, or electronic circuitry. In some embodiments, one or more of the most important method steps may be performed by such an apparatus.

In embodiments, a programmable logic device (eg, a field programmable gate array) may be used to perform some or all of the functions of the methods described herein. In embodiments, a field programmable gate array may operate in conjunction with a microprocessor to perform one of the methods described herein. Generally, methods are preferably performed by some hardware device.

Although the above has been described with reference to preferred embodiments of the present invention, those skilled in the art will variously modify and change the present invention within the scope not departing from the spirit and scope of the present invention described in the claims below. You will understand that it can be done.

100: advertising agency posting service system 101: communication network
110: advertiser terminal 120: marketer terminal
130: Advertising company posting server 131: Website collection unit
132: advertisement information database unit 133: control unit
134: website analysis unit 135: tag information storage unit
136: tag analysis unit 137: morpheme analysis unit
138: member information storage unit 138a: input interface
139: communication unit 139a: history information database unit

Claims (4)

Advertising agency posting server providing advertising agency posting service;
An advertiser terminal for registering advertisement information, including guides and materials provided by advertisers, to the advertiser's posting server; and
After downloading the advertisement information of the advertiser terminal registered from the advertiser posting server, writing the advertisement information on one's blog using the guide and data included in the advertisement information, and then posting the blog with the advertisement information to the advertisement Including a marketer terminal that receives the company posting server,
The advertising agency posting server,
An advertisement information database unit that registers and stores advertisement information received from the advertiser terminal, and a member that stores the member information input at the time of membership registration from the marketer terminal and stores a blog in which the advertisement information received from the marketer terminal is created. An information storage unit, an input interface that provides a setting page for inputting inspection environment data, and an input interface for providing a setting page for inputting inspection environment data, and analyzing whether or not the HTML source code of the blog stored in the member information storage unit includes the inspection environment data entered in the setting page to approve the blog or Including a control unit for determining suspension (modification),
The advertising agency posting server,
a website collection unit that receives and stores HTML source code, which is a source file of the blog; and
Further comprising a website analysis unit that parses the HTML source code line by line and analyzes whether a specific element is text, image, URL, sticker, essential content keyword, inspection keyword, or prohibited keyword,
The website analysis unit compares the tag information of the HTML source code with the tag information stored in the tag information storage unit and a tag information storage unit that stores tag information and object property information of the HTML source code to determine the HTML source code. A tag analysis unit that determines whether tag information having the same character string exists in the tag information and extracts a character string existing between a start tag and an end tag from the tag information of the HTML source code; Further comprising a morpheme analysis unit for generating a character object through morpheme analysis for
When the tag analyzer detects an <img> tag used to define an image in the tag information of the HTML source code, the detected <img> tag is transmitted to the control unit;
The morpheme analysis unit determines whether the extracted character string is identical to a pre-stored keyword through morphological analysis of the character string extracted by the tag analyzer, and if the extracted character string is identical to the pre-stored keyword, a keyword matching signal is generated and transmitted to the control unit. ,
The control unit counts the number of character objects generated by the morpheme analysis unit to calculate the number of characters, counts the number of <img> tags received from the tag analysis unit to calculate the number of images, and the morpheme analysis unit calculates the number of images. Accumulating and calculating the number of keyword matching signals received;
The morpheme analysis unit determines whether the extracted character string is identical to a pre-stored prohibited keyword through morphological analysis of the character string extracted by the tag analyzer, and generates a prohibited keyword matching signal when the extracted character string is identical to a previously stored prohibited keyword. sent to the control unit,
The control unit calculates a difference in the number of characters by subtracting the number of characters (C ₂ ) calculated from the number of standard characters (C ₁ ), derives a predetermined number of characters score corresponding to the calculated difference in the number of characters, and The number of characters indicates the number of characters input in the setting page of the automatic inspection program, and the calculated number of characters is the number of characters included in the HTML source code of the blog by the tag analysis unit, the morpheme analysis unit, and the control unit. is the number,
The control unit calculates an image number difference value obtained by subtracting the calculated number of images (I ₂ ) from the reference number of images (I ₁ ), derives a preset image number score corresponding to the calculated image number difference value, and The number of standard images represents the number of images input in the setting page of the automatic inspection program, and the calculated number of images counts the number of images included in the HTML source code of the blog by the tag analysis unit, the morpheme analysis unit, and the control unit. is one number,
The control unit calculates a difference in the number of stickers obtained by subtracting the number of stickers (S ₂ ) calculated from the standard number of stickers (S ₁ ), derives a preset number of stickers score corresponding to the calculated difference in the number of stickers, and The standard number of stickers represents the number of stickers input in the setting page of the automatic inspection program, and the calculated number of stickers is counting the number of stickers included in the HTML source code of the blog by the tag analysis unit, the morpheme analysis unit, and the control unit. is one number,
The controller accumulates and calculates the number of keywords (required content keywords) signals received from the morpheme analysis unit, and calculates the number of keywords (required content keywords) signals input from the setting page of the automatic inspection program (required content keywords). keywords), it is judged that the blog contains all required content keywords and the keyword score is set to 0. If it does not match, it is determined that the blog does not include all keywords (required content keywords) and the keyword score set to 10,
Accumulating and calculating the number of prohibited keyword matching signals received from the morpheme analysis unit, deriving a prohibited keyword score corresponding to the number of prohibited keyword matching signals;
The control unit calculates a blog review result value using the number of words score, the number of images score, the number of stickers score, the number of keyword points, and the banned keyword score, and the calculated review result value is a normal value, a predetermined value Determine whether the value is below the threshold value or between the normal value and the threshold value,
The inspection result value is calculated by the following equation,

The CS is a preset Number of Characters Score (CS) corresponding to the difference in the number of characters, the IS is a preset Number of Image Score corresponding to the difference in the number of images, and the SS Is a preset Number of Sticker Score corresponding to the difference in the number of stickers, and KS is the number of keyword matching signals calculated by the morpheme analysis unit and is the keyword entered on the setting page of the automatic inspection program (required content keyword , review keyword) is a preset keyword score according to whether or not the number matches, and the BKS represents a preset banned keyword score corresponding to the number of banned keyword matching signals,
The W ₁ is a weight of the number of characters, W ₂ is a weight of the number of images, W ₃ is a weight of the number of stickers, W ₄ is a weight of a keyword, W ₅ is a weight of a banned keyword, and the weight is a weight of the control unit. Depending on the control, the number of characters weight, number of images weight, number of stickers weight, keyword weight, banned keyword weight are set differently,
When the inspection result value is a normal value, the control unit generates an approval signal for completing blog inspection and transmits it to the advertiser terminal, and when the inspection result value is below a threshold value, a hold signal indicating suspension of blog inspection. An advertisement that is generated and transmitted to the advertiser terminal, and when the inspection result value is a threshold value or a normal value, an approval signal to complete the blog inspection is generated and transmitted to the advertiser terminal, and an attention signal is generated and transmitted to the marketer terminal Company posting service system. The method of claim 1,
A history information database in which the history review results, which are the review history of blogs registered by each marketer terminal, are stored by date and time, normal values and thresholds are preset, and the thresholds of each marketer terminal are preset differently. contains more wealth,
The control unit receives a history inspection result value, a normal value, and an existing threshold value from the history information database unit, analyzes the received history inspection result value, and resets the threshold based on the history inspection result value, which is history information,
The control unit is an average change rate of the history check result value, which is the history information of the marketer terminal ( ) is analyzed, the a indicates a start time point and the b indicates an end time point, and determines whether the average rate of change exists between the normal value and the existing threshold value,
When the average rate of change exists between the normal value and the existing threshold value, when the average rate of change > 1, the control unit averages the existing threshold value ( ), and if the average rate of change is not > 1, it is determined whether the average rate of change is < -1, and if the average rate of change is < -1, the old threshold is changed to the average value ( ) Change to a new threshold with a value between the existing threshold value and the average value smaller than ),
If the average rate of change is not < -1, it is determined whether the average rate of change exists between -1 < average rate of change < +1, and if the average rate of change exists between -1 < average rate of change < +1, an existing threshold is set. An advertising agency posting that changes to an average value and maintains the existing threshold as it is when the average rate of change does not exist between the normal value and the existing threshold, or the average rate of change does not exist between -1 < average rate of change < +1 service system. The method of claim 1,
When the tag analyzer detects an <iframe> tag inserted into another website in a web page from tag information of the HTML source code, the detected <iframe> tag is transmitted to the control unit;
The control unit calculates the number of videos by counting the number of <iframe> tags received from the tag analysis unit, and the number of keyword matching signals calculated matches the number of keywords entered in the setting page of the automatic inspection program , it is determined that the blog contains all the keywords, and if they do not match, it is determined that the keyword is not included in the blog,
The morpheme analysis unit determines whether the extracted character string is the same as the URL type through morpheme analysis of the string extracted by the tag analyzer, and if the extracted character string is identical to the URL type, generates a URL matching signal and transmits it to the control unit, Advertising company posting service system for accumulating and calculating the number of URL matching signals received from the morpheme analysis unit. delete

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