KR102643311B1 - Marketer and advertisement request information management system - Google Patents

Abstract

One embodiment of the present invention relates to a marketer and advertising request information management system.

Description

Marketer and advertisement request information management system

The present invention relates to a marketer and advertising request information management system.

Advertising distribution posting is a marketing technique that maximizes the exposure effect by writing information about a company's corporate information, products, and services in the form of a review and distributing a large amount of related content to a portal site when searching for a specific keyword.

When advertising distribution-type postings are services that are opened for the first time, customers do not know any information about the product, and in this case, customers who have accessed a large amount of content about related products through low-cost distribution-type postings increase the reliability of the product. can be maximized.

Media that allows distributed posting include blog marketing (Naver, Daum, Tistory) and various SNS, and blog marketing can achieve high advertising effectiveness at a lower cost than traditional advertising.

Blog marketing is the cheapest option for prospective entrepreneurs starting a business, companies that are unable to advertise due to exorbitant advertising budgets, self-employed small business owners, and business owners struggling with low sales. It is easily accessible to anyone, and can achieve a great promotional effect for the price. There is an advantage.

However, conventional blog marketing has a fatal disadvantage in that it is difficult to individually inspect each blog received by the marketer, and because it is not thoroughly inspected, posts or typos that do not take into account the company's characteristics or consumers can tarnish the company's image. .

Korean Patent Registration No. 10-0905543

In order to solve this problem, the present invention searches for reservable advertisement information in the advertisement information database when a personal blog containing the advertiser's advertisement information is received by the advertising company posting server, and retrieves the reservable advertisement information from the searched reservationable advertisement information. The purpose is to provide an advertising reservation service providing system that can quickly reserve advertisements for bloggers by automatically sorting the number of reservationable advertisements and sending them to the reservation exposure page of the marketer's terminal.

The advertising reservation service provision system according to the characteristics of the present invention to achieve the above object is,

An advertising company posting server that provides advertising company posting services;

An advertiser terminal that registers advertising information, including guides and materials provided by the advertiser, on the advertising company posting server; and

After downloading the advertising information of the advertiser's terminal registered from the advertising company's posting server, creating the advertising information on one's blog using the guide and materials included in the advertising information, and then posting the advertising information on the blog where the advertising information was created Includes a marketer terminal that submits to the company posting server,

The advertising company posting server,

An advertising information database unit that registers and stores advertising information received from the advertiser terminal, a member that stores member information entered when registering as a member from the marketer terminal, and stores a blog in which the advertising information received from the marketer terminal is created. Searches for ongoing blog advertisements by searching advertisement information registered in the information storage unit and the advertisement information database unit, and when receiving an inquiry signal for a blog distribution advertisement from the marketer terminal, reservation is possible in the advertisement information database unit. It includes an advertisement reservation management unit that searches for advertisement information, automatically sorts the number of reservationable advertisements from the retrieved reservationable advertisement information, and transmits it to the marketer terminal in the form of a reservation exposure page.

When receiving a selection signal of the reservation status from the reservation exposure page, the advertisement reservation management unit deducts the reception quantity of blog advertisements in progress from the advertisement information database unit and receives a selection signal of the reservation status from the reservation exposure page. When a reservation cancellation signal is received at the available reception time, the reception quantity of the blog advertisement is restored in the advertisement information database unit.

When the advertising reservation management unit receives a selection signal of the reservation status from the reservation exposure page and receives a reception signal from the marketer terminal to the advertising company posting server for a blog that has created advertising information at a time available for reception, the advertisement of the blog The reception quantity is deducted from the advertisement information database unit, a selection signal of the reservation status of the reservation exposure page is received from the marketer terminal, and a blog in which advertisement information is created from the marketer terminal is sent to the advertising company posting server at the reception available time. If the reception signal is not received and is in an unaccepted state, the number of blog advertisements received is restored in the advertisement information database unit in a non-received canceled state.

By the above-described configuration, the present invention automatically sorts the number of reservable advertisements in order for bloggers to reserve the advertisements they want to do and sends them to the reservation exposure page of the marketer terminal, enabling bloggers to quickly reserve advertisements and thereby activate blog marketing. There is an effect.

Figure 1 is a diagram showing the configuration of an advertising agency posting service system according to an embodiment of the present invention.
Figure 2 is a block diagram briefly showing the internal configuration of an advertising agency posting server according to an embodiment of the present invention.
Figure 3 is a diagram showing an example of a settings page for an automatic inspection program in the input interface of an advertising agency posting server according to an embodiment of the present invention.
Figure 4 is a block diagram briefly showing the internal configuration of an advertisement reservation management unit according to an embodiment of the present invention.
Figure 5 is a diagram showing the overall concept of an advertisement reservation method according to an embodiment of the present invention.
Figure 6 is a diagram showing an example of a mobile reservation exposure page according to an embodiment of the present invention.
Figure 7 is a diagram showing a threshold setting method according to an embodiment of the present invention.
Figure 8 is a diagram showing changing the existing threshold value to a new threshold value according to the trend of history inspection results according to an embodiment of the present invention.

Since the present invention can make various changes and have various embodiments, specific embodiments will be illustrated in the drawings and described in detail in the detailed description. However, this is not intended to limit the present invention to specific embodiments, and should be understood to include all changes, equivalents, and substitutes included in the spirit and technical scope of the present invention. While describing each drawing, similar reference numerals are used for similar components.

Terms such as first, second, A, B, etc. may be used to describe various components, but the components should not be limited by the terms. The above terms are used only for the purpose of distinguishing one component from another. For example, a first component may be named a second component, and similarly, the second component may also be named a first component without departing from the scope of the present invention. The term “and/or” includes any of a plurality of related stated items or a combination of a plurality of related stated items.

When a component is said to be "connected" or "connected" to another component, it is understood that it may be directly connected to or connected to the other component, but that other components may exist in between. It should be. On the other hand, when it is mentioned that a component is “directly connected” or “directly connected” to another component, it should be understood that there are no other components in between.

The terms used in this application are only used to describe specific embodiments and are not intended to limit the invention. Singular expressions include plural expressions unless the context clearly dictates otherwise. In this application, terms such as “comprise” or “have” are intended to designate the presence of features, numbers, steps, operations, components, parts, or combinations thereof described in the specification, but are not intended to indicate the presence of one or more other features. It should be understood that this does not exclude in advance the possibility of the existence or addition of elements, numbers, steps, operations, components, parts, or combinations thereof.

Unless otherwise defined, all terms used herein, including technical or scientific terms, have the same meaning as commonly understood by a person of ordinary skill in the technical field to which the present invention pertains. Terms defined in commonly used dictionaries should be interpreted as having a meaning consistent with the meaning in the context of the related technology, and unless explicitly defined in the present application, should not be interpreted in an ideal or excessively formal sense. No.

Hereinafter, preferred embodiments of the present invention will be described in more detail with reference to the attached drawings. In order to facilitate overall understanding when describing the present invention, the same reference numerals are used for the same components in the drawings, and duplicate descriptions of the same components are omitted.

Figure 1 is a diagram showing the configuration of an advertising agency posting service system according to an embodiment of the present invention.

The advertiser posting service system 100 according to an embodiment of the present invention includes an advertiser terminal 110, a marketer terminal 120, and an advertiser posting server 130.

The advertiser terminal 110 connects to the advertising company posting server 130 through the communication network 101 and registers advertising information, including guides and materials provided by the advertiser, in the advertising company posting server 130. Advertising information may include guides, text promoting the advertising target, images, and videos. Here, the guide represents the advertisement request for the advertisement to be advertised by the advertiser.

The communication network 101 is not limited to communication methods, and may include not only communication methods using mobile communication networks, wired Internet, wireless Internet, and broadcasting networks, but also short-range wireless communication between devices. For example, the communication network 120 includes a personal area network (PAN), a local area network (LAN), a campus area network (CAN), a metropolitan area network (MAN), a wide area network (WAN), a broadband network (BBN), It may include one or more arbitrary networks such as the Internet. Additionally, the communication network 101 may include any one or more of network topologies including a bus network, star network, ring network, mesh network, star-bus network, tree or hierarchical network, etc. Not limited.

The advertiser terminal 110 and the marketer terminal 120 are installed with a dedicated application that provides an advertiser posting service from the advertiser posting server 130 through the communication network 101, and various types of applications provided from the advertiser posting server 130 are installed. The service is executed through a dedicated application.

The marketer terminal 120 runs a dedicated application, connects to the advertiser posting server 130, downloads the advertisement information of the registered advertiser terminal 110 from the advertiser posting server 130, and guides included in the advertisement information. After writing advertising information on one's own blog using the data, the blog with advertising information written on the homepage provided by the advertising company posting server 130 is received by the advertising company posting server 130.

The advertising company posting server 130 uses an automatic inspection program for the received blog to analyze the HTML source code of the blog to determine whether the HTML document is approved or withheld. If approved, a report message is sent indicating that an advertisement has been posted on the blog. is generated and transmitted to the advertiser terminal 110, and if it is on hold, a blog re-inspection request signal is generated and transmitted to the marketer terminal 120.

Figure 2 is a block diagram briefly showing the internal configuration of an advertising company posting server according to an embodiment of the present invention, and Figure 3 is a setting page of the automatic inspection program in the input interface of the advertising company posting server according to an embodiment of the present invention. This is a drawing showing an example.

As shown in FIG. 2, the advertising company posting server 130 according to an embodiment of the present invention includes a website collection unit 131, an advertisement information database unit 132, a control unit 133, and a website analysis unit 134. ), a member information storage unit 138, an input interface 138a, a communication unit 139, a history information database unit 139a, and an advertisement reservation management unit 140.

When the website collection unit 131 inputs the domain or address (URL) of a blog registered in the marketer terminal 120 using a web browser, the web browser stores the web page (blog) existing at the URL on the web server (not shown). request transmission to the city).

The web browser receives the source files that make up the web page from the web server.

The website collection unit 131 receives and stores source files constituting a web page of a web browser.

The source file that makes up the web page may be a HyperText Markup Language (HyperText Markup Language, hereinafter referred to as 'HTML') document.

The advertising information database unit 132 receives advertising information from the advertiser terminal 110, converts it into a database, registers and stores it.

The member information storage unit 138 stores the subscriber information provided when registering as a member when the marketer terminal 120 connects to the advertiser posting server 130 and installs a dedicated application that provides the advertiser posting service to the marketer terminal ( 120) and related member information are stored.

The member information storage unit 138 stores blog information containing advertisement information received from the marketer terminal 120.

The input interface 138a provides a graphical user interface for inputting inspection environment data for performing an automatic inspection program.

As shown in FIG. 3, the input interface 138a provides a setting page for entering inspection environment data in an automatic inspection program.

As shown in Figure 3, the inspection environment data may include the number of characters, number of images, number of stickers, company name keywords, required content keywords, prohibited keywords, URL check, number of URLs, number of videos, inspection keywords, etc.

This inspection environment data may be included in the advertisement request for the advertisement provided by the advertiser in the advertiser terminal 110, or may be a standard set by the server itself.

The website analysis unit 134 can determine whether to approve or suspend (modify) the blog by analyzing whether the HTML source code of the blog received using an automatic inspection program includes the inspection environment data entered into the settings page.

The website analysis unit 134 includes a tag information storage unit 135, a tag analysis unit 136, and a morpheme analysis unit 137.

The website analysis unit 134 analyzes the HTML source code, which is the source file of the blog, using a built-in automatic inspection program to determine whether the HTML document is approved or suspended (modified).

The website analysis unit 134 parses the HTML source code of the HTML document corresponding to the blog on a row-by-line basis and analyzes whether a specific element is text, image, URL, sticker, required content keyword, or prohibited keyword.

The tag information storage unit 135 stores tag information and object attribute information of HTML source code.

The tag analysis unit 136 sequentially analyzes the HTML source code row by row, compares the tag information of the HTML source code with the tag information stored in the tag information storage unit 135, and compares the tag information of the HTML source code with the same string. Determine whether tag information exists.

When the tag analysis unit 136 detects a start tag < > and an end tag </ > in the tag information of the HTML source code, it extracts a string existing between the start tag and the end tag.

For example, the HTML tags stored in the tag information storage unit 135 include <html> </html> tags that indicate the start and end of an HTML document, and style and script tags that allow a web browser to interpret and display a web document. It includes the <head> </head> tag, the <title> </title> tag that represents the title displayed on the browser toolbar, and the <body> </body> tag that represents the body area. The <body> tag is used to define an area that includes all content such as text, hyperlinks, images, lists, etc. of the HTML document.

In addition, HTML tags are tags that define parts or sections of a document and distinguish each area on a web page, including the <div> </div> tag and the <P> </P that separates paragraphs and creates line breaks. It includes various tags such as > tag, <hn> </hn> tag that requires writing the title of the document, <li> </li> tag that creates a list, and <ul> </ul> tag.

The tag information storage unit 135 is defined for tag information such as div, span, iframe, body, and title of HTML tags, and includes attribute information of each tag information, along with global attributes such as class and id. It can be used to group elements for styling or to share attribute values such as the lang attribute.

For example, an example HTML document is as follows:

<!doctype html>

<html>

<head>

<title>Example: 2-3</title>

</head>

<body>

<h2>Unordered List</h2>

<ul type="square">

<li>Coffee</li>

<li>Tea</li>

<li>Milk</li>

</ul>

</body>

The morpheme analysis unit 137 generates a character object through morpheme analysis of the character string extracted from the tag analysis unit 136.

The control unit 133 calculates the number of letters by counting the number of letter objects generated by the morpheme analysis unit 137.

When the tag analysis unit 136 detects the <img> tag used to define an image in the tag information of the HTML source code, it transmits the detected <img> tag to the control unit 133.

Images defined as <img> elements in HTML documents are not directly inserted into the HTML document, but are linked to the HTML document. The <img> element creates a kind of storage space for the referenced image. For example, <img src ="/examples/images/img_monalisa.png" alt="Mona Lisa">

The control unit 133 counts the number of <img> tags received from the tag analysis unit 136 and calculates the number of images.

When the tag analysis unit 136 detects an <iframe> tag inserted into a web page by another website from the tag information of the HTML source code, it transmits the detected <iframe> tag to the control unit 133. Here, the iframe tag can insert another web document or video into an HTML document. For example, <iframe> Insert Video Surce Code </iframe>.

The control unit 133 counts the number of <iframe> tags received from the tag analysis unit 136 and calculates the number of videos.

When the tag analysis unit 136 detects a start tag < > and an end tag </ > in the tag information of the HTML source code, it extracts a string existing between the start tag and the end tag.

The morphological analysis unit 137 determines whether the extracted strings have the same “sticker” through morphological analysis of the string extracted from the tag analysis unit 136, and if the extracted strings have the same “sticker”, generates a sticker creation signal. Transmitted to the control unit 133.

The control unit 133 calculates the number of stickers by counting the number of sticker creation signals received from the morpheme analysis unit 137. An example of a sticker in HTML source code is as follows:

<body>

<div class ="sticker" id="coding">I &lt;3 Coding</div>

</body>

The morphological analysis unit 137 determines whether the extracted string is the same as the previously stored business name keyword through morphological analysis of the string extracted from the tag analysis unit 136, and if the extracted string is the same as the previously stored business name keyword, a business name keyword matching signal is provided. is generated and transmitted to the control unit 133.

The control unit 133 may receive a company name keyword signal from the morpheme analysis unit 137 and determine that the company name keyword exists in the corresponding blog.

The morpheme analysis unit 137 determines whether the extracted string is the same as the pre-stored essential content keyword through morphological analysis of the string extracted from the tag analysis unit 136, and if the extracted string is the same as the pre-stored essential content keyword, the required content is A keyword matching signal is generated and transmitted to the control unit 133.

The control unit 133 accumulates and calculates the number of essential content keyword matching signals received from the morpheme analysis unit 137, and the calculated number of essential content keyword matching signals is equal to the number of essential content keywords entered on the settings page of the automatic inspection program. If the number matches, it is determined that the blog contains all the required content keywords. If it does not match, it is determined that the blog does not contain the required content keywords.

The inspection keywords entered on the settings page are judged in the same way as the required content keywords, so detailed explanations are omitted.

The morphological analysis unit 137 determines whether the extracted string is the same as a pre-stored prohibited keyword through morphological analysis of the string extracted from the tag analysis unit 136, and if the extracted string is the same as the pre-stored prohibited keyword, a prohibited keyword matching signal is provided. is generated and transmitted to the control unit 133. Here, the prohibited keyword may consist of one or more words.

The control unit 133 accumulates and calculates the number of prohibited keyword matching signals received from the morpheme analysis unit 137.

The morphological analysis unit 137 determines whether the extracted string is the same as the URL form through morphological analysis of the string extracted from the tag analysis unit 136, and if the extracted string is the same as the URL form, generates a URL matching signal and controls the control unit ( 133).

The control unit 133 accumulates and calculates the number of URL matching signals received from the morpheme analysis unit 137.

The control unit 133 calculates a character difference value by subtracting the calculated number of characters (C ₂ ) from the reference number of characters (C ₁ ) and derives a character score corresponding to the calculated character number difference value.

Here, the standard number of characters represents the number of characters entered on the settings page of the automatic verification program, and the calculated number of characters is the HTML source code of the blog by the tag analysis unit 136, morpheme analysis unit 137, and control unit 133. This is the number counting the number of characters included.

The character score is preset according to the difference in character count, and can be changed as needed.

For example, if the character number difference is 0, the character score is 0, if the character number difference is 1 to 3, the character score is 5, and if the character number difference is 3 to 5, the character score is 5. The number score is 10, when the character number difference is 10 to 15, the character number score is 20, and when the character number difference value is 15 or more, the character number score is 30. For convenience of explanation, cases where the difference in number of characters is negative, for example, the standard number of characters is 300 and the calculated number of characters is 310, are excluded.

The control unit 133 calculates an image number difference value by subtracting the calculated number of images (I ₂ ) from the reference number of images (I ₁ ) and derives an image number score corresponding to the calculated image number difference value.

Here, the standard number of images represents the number of images input on the settings page of the automatic inspection program, and the calculated number of images is the HTML source code of the blog by the tag analysis unit 136, morpheme analysis unit 137, and control unit 133. This is the number counting the number of images included. The image count score is preset according to the image count difference, and can be changed as needed.

For example, when the image number difference value is 0, the image number score is 0, when the image number difference value is 1 to 2, the image number score is 3, and when the image number difference value is 2 to 4, the image number score is 0. The number score is 6, and if the image number difference value is 5 or more, the image number score is 10.

The control unit 133 calculates the sticker number difference value by subtracting the calculated sticker number (S ₂ ) from the reference sticker number (S ₁ ) and derives a sticker number score corresponding to the calculated sticker number difference value.

Here, the standard number of stickers represents the number of stickers entered on the settings page of the automatic inspection program, and the calculated number of stickers is the number of stickers counted in the HTML source code of the blog by the tag analysis unit, morpheme analysis unit, and control unit. am. The number of sticker points is preset according to the difference in number of stickers, and can be changed as needed.

The control unit 133 accumulates and calculates the number of essential content keyword signals received from the morpheme analysis unit 137, and the calculated number of essential content keyword signals is equal to the number of essential content keywords entered on the settings page of the automatic inspection program. If there is a match, it is determined that the blog contains all the essential content keywords and the keyword score is set to 0. If there is no match, it is determined that the blog does not contain all the essential content keywords and the keyword score is set to 10.

The control unit 133 accumulates and calculates the number of prohibited keyword matching signals received from the morpheme analysis unit 137 and derives a prohibited keyword score corresponding to the number of prohibited keyword matching signals.

For example, if the number of prohibited keyword matching signals is 0, the prohibited keyword score is 0, if the number of prohibited keyword matching signals is 1, the prohibited keyword score is 2, and if the number of prohibited keyword matching signals is 2 , the prohibited keyword score is 4, and if the number of prohibited keyword matching signals is 3, the prohibited keyword score is 6; if the number of prohibited keyword matching signals is 4, the prohibited keyword score is 8, and the number of prohibited keyword matching signals If is 5 or more, the banned keyword score is 10.

The control unit 133 substitutes the number of characters, number of images, number of stickers, keywords, and banned keywords into Equation 1 to calculate the blog inspection result, which is a value that determines approval or suspension of the blog.

The blog inspection result is a number indicating whether the advertisement request has been reflected in the blog according to the aforementioned inspection environment data. If it is within the threshold or normal value range, the blog is approved, indicating that the advertisement request has been reflected in the blog, and the threshold value is In the following cases, the blog is put on hold, indicating that the advertisement request has not been reflected in the blog, and a blog modification request is generated.

The number of characters is a preset Number of Characters Score corresponding to the difference in the number of characters, the number of images is a preset Number of Image Score corresponding to the difference in the number of images, and the number of stickers is a preset Number of Characters Score. The score is the preset Number of Sticker Score corresponding to the difference in number of stickers, and the keyword score is the number of keyword matching signals calculated by the morpheme analysis unit and the keyword entered on the settings page of the automatic inspection program (required content) It is a preset keyword score depending on whether or not the number of keywords (keywords, inspection keywords) matches, and the banned keyword score represents a preset banned keyword score (Banned Keyword Score) corresponding to the number of banned keyword matching signals.

The number of characters, images, stickers, keywords, and banned keywords can have different weights depending on their importance.

W ₁ is the weight of the number of characters, W ₂ is the weight of the number of images, W ₃ is the weight of the number of stickers, W ₄ is the weight of the keyword, and W ₅ is the weight of the prohibited keyword.

The weights can be set differently according to the control of the control unit 133, such as the number of characters, the number of images, the number of stickers, the keyword weight, and the prohibited keyword weight.

As another embodiment, the advertiser posting server 130 provides the input interface of FIG. 8 below to the advertiser terminal 110, and receives character weight, image number weight, sticker number weight, and keyword weight from the advertiser terminal 110. , the weight can be set by receiving the selection signal of the prohibited keyword weight.

The history information database unit 139a stores history review results, which are the review history of blogs registered by a plurality of marketer terminals 120, by date and time, and normal values and threshold values are preset.

The history information database unit 139a has preset thresholds for each marketer terminal 120 to be different.

The advertisement reservation management unit 140 searches for reservable advertisement information in the advertisement information database unit 132, automatically sorts the number of reservationable advertisements, and transmits it to the marketer terminal 120 in the form of a reservation exposure page.

Figure 4 is a block diagram briefly showing the internal configuration of an advertisement reservation management unit according to an embodiment of the present invention, Figure 5 is a diagram showing the overall concept of an advertisement reservation method according to an embodiment of the present invention, and Figure 6 is a diagram showing the entire concept of the advertisement reservation method according to an embodiment of the present invention. This is a diagram showing an example of a mobile reservation exposure page according to an embodiment of.

The advertisement reservation management unit 140 according to an embodiment of the present invention includes an advertisement search unit 141, an advertisement reservation unit 142, and a graphical user interface unit 143.

The advertisement search unit 141 searches advertisement information registered in the advertisement information database unit 132 to search for ongoing blog advertisements (S10).

In the marketer terminal 120, the blogger reserves the advertisement he or she wants to do in order to participate in the blog distribution advertisement.

When receiving an inquiry signal for a blog distribution advertisement from the marketer terminal 120, the advertisement reservation unit 142 searches for reservable advertisement information in the advertisement information database unit 132, and when reservable advertisement information is not searched. , a reservation impossible signal is generated as a response signal and transmitted to the marketer terminal 120 through the communication unit 139 (S20).

When receiving an inquiry signal for a blog distribution advertisement from the marketer terminal 120, the advertisement reservation unit 142 searches for reservable advertisement information in the advertisement information database unit 132, and searches for reservationable advertisement information in the searched reservationable advertisement information. The number of advertisements is automatically sorted and transmitted to the marketer terminal 120 (S30).

The advertisement reservation unit 142 determines the start time of the job, including the date and time of downloading the advertisement information of the advertiser terminal 110 from the marketer terminal 120, and posts the blog containing the advertisement information to the homepage of the advertiser posting server 130. The work completion point, including the date and time of receipt, is set as the work time per case for one blog advertisement, and the set work time per case is matched to each marketer terminal 120 and stored in the history information database unit 139a. .

The history information database unit 139a calculates the total work time by summing the work time per case for blog advertisements.

When receiving an inquiry signal for a blog distribution advertisement from the marketer terminal 120, the advertisement reservation unit 142 searches for reservable advertisement information in the advertisement information database unit 132, and when reservable advertisement information is searched, In conjunction with the history information database unit 139a, the work time per blog advertisement and the total work time are extracted for the marketer terminal 120.

The advertisement reservation unit 142 calculates the blog advertisement work time by dividing the total work time of the extracted blog advertisement by the work time per case, and calculates the blog advertisement work time for each blog advertisement worked by the marketer terminal 120, as shown in Equation 2 below. You can calculate the amount of blog advertising work by combining the blog advertising work time.

The advertisement reservation unit 142 generates a blog re-examination request signal and transmits it to the marketer terminal 120, and when receiving a response signal to the re-examination request signal from the marketer terminal 120, the response signal is received. Set to the number of re-inspections of the marketer terminal 120.

The advertisement reservation unit 142 calculates the re-inspection advertising workload by multiplying the set number of re-inspection cases by the pre-set re-inspection work time, as shown in Equation 2 below.

The i represents the sequential number of blog advertisements worked by each marketer terminal 120, and n represents the total number of blog advertisements worked by each marketer terminal 120.

The re-inspection work time is preset to 30 minutes and can be changed as needed.

For example, in the case of 3 blog advertisements worked by the marketer terminal 120, n = 3, the first blog advertisement (i = 1) took 60 minutes, and the second blog advertisement (i = 2) was worked on. ) took 120 minutes, and the third blog ad (i=3) I worked on took 30 minutes.

For the first blog advertisement (i=1), the blog advertisement work time is total work time (210 minutes)/work time per case (60 minutes) = 3.5 hours.

In the case of the second blog advertisement (i=2), the blog advertisement work time is total work time (210 minutes)/work time per case (120 minutes) = 1.75 hours.

In the case of the third blog advertisement (i=3), the blog advertisement work time is total work time (210 minutes)/work time per case (30 minutes) = 7 hours.

The blog advertising workload is 12.25 (=3.5 + 1.75 + 7) hours, and the re-review advertising workload is (3 cases × 30 minutes = 1.5 hours).

The advertisement reservation unit 142 calculates the sincerity index of each marketer terminal 120 by substituting the blog advertisement workload and the re-inspection advertisement workload into Equation 3.

The above a ₁ and a ₂ are preset blog advertisement weights and re-review advertisement weights, and can be set differently depending on the importance of blog advertisement workload and re-review advertisement workload.

The advertisement reservation unit 142 determines the blogger level of the marketer terminal 120 according to the calculated sincerity index, and determines the number of advertisements that can be reserved in the marketer terminal 120 accordingly, as shown in Table 1 below.

In the embodiment of the present invention, the blogger's level is exemplified as level 4, but it can be configured as level 5 or higher, and the number of ads that can be reserved can be set in various ways. In other words, the sincerity index, blogger rating, and number of ads that can be reserved can be added or changed as needed.

The advertisement reservation unit 142 calculates the sincerity index at regular intervals (for example, at monthly intervals), updates the blogger rating and the number of reservationable advertisements derived accordingly, and stores them in the history information database unit 139a for each marketer terminal. Save. In other words, each marketer terminal 120 may periodically update the number of advertisements that can be reserved.

The advertising information database unit 132 receives advertising information from the advertiser terminal 110, converts it into a database, stores it, matches and stores industry information performing blog advertising, blog advertising payment unit price, and makes reservations for the blog advertising. Stores time history information.

The graphic user interface unit 143 generates a mobile reservation exposure page 10 (FIG. 7) for marketer terminals 120 to participate in blog distribution advertisements under the control of the advertisement reservation unit 142 and sends it to the marketer terminal 120. send.

In the case of the marketer terminal 120, the advertising reservation management unit 140 of the present invention can use mobile devices such as PCs and smartphones. As mobile devices have become more common, the mobile reservation page 10 is used to make advertising reservations more convenient. Can be provided to the marketer terminal 120.

The advertisement reservation unit 142 may provide reservationable advertisements to the marketer terminal 120 through the mobile reservation exposure page 10.

When the advertisement reservation unit 142 receives a selection signal of the reservation status 11 from the mobile reservation exposure page, it deducts the reception quantity of the ongoing blog advertisement from the advertisement information database unit 132 (S40).

The advertisement reservation unit 142 receives a selection signal of the reservation status 11 from the mobile reservation exposure page and, upon receiving a reservation cancellation signal at the available reception time, determines the reception quantity of the blog advertisement to the advertisement information database unit 132. Restore from (S50).

The advertisement reservation unit 142 receives a selection signal of the reservation status 11 from the mobile reservation exposure page, and receives a blog containing advertisement information from the marketer terminal 120 to the advertiser posting server 130 at the available reception time. When a signal is received, the received quantity of blog advertisements is deducted from the advertisement information database unit 132 (S60).

The advertisement reservation unit 142 receives a selection signal of the reservation status 11 of the mobile reservation exposure page 10 from the marketer terminal 120, and selects a blog containing advertisement information from the marketer terminal 120 at the available reception time. If the advertisement company's posting server 130 does not receive an acceptance signal and is in an unaccepted state, the number of blog advertisements received is restored in the advertisement information database unit 132 in a non-received canceled state (S70).

The advertising reservation unit 142 stores the reservation start time when creating a reservation status (11) on the mobile reservation page, stores the reservation end time when creating a reservation deadline status (12) on the mobile reservation page, and stores the reservation end time. The reservation progress time is created and stored by calculating the start time to the reservation end time.

The advertisement reservation unit 142 stores the reservation progress time for each blog advertisement in the advertisement information database unit 132, and stores history information about the reservation progress time of each blog advertisement in the advertisement information database unit 132. do.

The marketer terminal 120 has a limited number of blog advertisements displayed on one mobile reservation exposure page.

Accordingly, when the number of reservationable advertisements is determined, the advertisement reservation unit 142 needs to display blog advertisements displayed on the first reservation exposure page to the marketer terminal 120 according to priority.

Accordingly, the advertisement reservation unit 142 sorts the reservationable advertisements according to priority conditions from the determined reservationable advertisements, and then extracts reservationable advertisements as many as the preset number of blog advertisements displayed on the first mobile reservation exposure page to communicate with the communication department ( It is transmitted to the marketer terminal 120 through 139).

Here, the priority condition is the first priority condition of the blog advertisement payment unit price stored in the advertisement information database unit 132, the second priority condition of the industry information performing the blog advertisement, and the history information about the reservation progress time of the blog advertisement. Includes the third priority condition.

The advertisement reservation unit 142 receives a selection signal of preferred industry information for reserving a blog advertisement from the marketer terminal 120, and the blog advertisement payment unit price, which is the first priority condition received from the advertisement information database unit 132, is After sorting the reservable advertisements determined in high order in descending order, the reservable advertisements corresponding to preferred industry information, which is the second priority condition, are sorted in descending order from the reservable advertisements sorted in descending order.

Subsequently, the advertisement reservation unit 142 extracts reservationable advertisements using the blog advertisement payment unit price and preferred industry information, but if there are a plurality of identical reservationable advertisements, a third priority is selected from the advertisement information database unit 132. Receive the reservation progress time of the corresponding blog advertisement, which is a condition, sort the reservation progress time for receiving the same reservable advertisement in the order of short order, extract the top order number as much as the preset number of blog advertisements, and marketer terminal 120 through the communication unit 139. ) and send it to

The control unit 133 provides a graphical user interface implemented in the form of a slide bar with character weight, image weight, sticker number weight, keyword weight, and prohibited keyword weight.

When the control unit 133 moves different slide bars among the plurality of slide bars differently in the horizontal direction through an input unit (not shown), the control unit 133 finely adjusts the character weight, image number weight, sticker number weight, keyword weight, and prohibited keyword weight. It can be adjusted. Adjustment of the weight may be automatically entered by the system, or may be performed through user input through an input unit.

The control unit 133 may set each weight information of the number of characters, the number of images, the number of stickers, the keyword weight, and the prohibited keyword weight differently according to the horizontal movement of the different slide bars.

The control unit 133 calculates the blog inspection result by substituting information about the adjusted character weight, image number weight, sticker number weight, keyword weight, and banned keyword weight into the above-mentioned equation 1.

Character weight, image number weight, sticker number weight, keyword weight, and prohibited keyword weight can express weight information from minimum to maximum value according to the movement of the slide bar in the horizontal direction, and the value of the weight information can vary depending on the slide movement. there is.

This is a diagram showing a method of providing an advertising company posting service according to an embodiment of the present invention.

The control unit 133 inputs inspection environment data for performing an automatic inspection program through the input interface 138a.

The website analysis unit 134 analyzes tag information of the HTML source code of the blog, and the control unit 133 calculates the number of characters, images, stickers, keywords, etc.

The control unit 133 calculates a character difference value by subtracting the calculated number of characters (C ₂ ) from the reference number of characters (C ₁ ), derives a character score corresponding to the calculated character difference value, and Calculate the image number difference by subtracting the calculated number of images (I ₂ ) from the number (I ₁ ), derive the image number score corresponding to the calculated image number difference, and calculate from the standard number of stickers (S ₁ ). Calculate the sticker number difference by subtracting one sticker number (S ₂ ), and derive the sticker number score corresponding to the calculated sticker number difference.

The control unit 133 accumulates and calculates the number of keyword signals received from the morpheme analysis unit 137, and if the calculated number of keyword signals matches the number of keywords entered on the settings page of the automatic verification program, the blog is posted. It is determined that all keywords are included and the keyword score is set to 0. If they do not match, it is determined that the blog does not contain all keywords and the keyword score is set to 10.

The control unit 133 accumulates and calculates the number of prohibited keyword matching signals received from the morpheme analysis unit 137 and derives a prohibited keyword score corresponding to the number of prohibited keyword matching signals.

The control unit 133 calculates the blog inspection result by substituting the number of characters, number of images, number of stickers, number of keywords, and banned keywords into Equation 1 above.

The control unit 133 determines whether the blog review result is a normal value, is below a preset threshold, or is between the normal value and the threshold.

If the blog inspection result is normal, the control unit 133 generates an approval signal that completes the blog inspection and transmits it to the advertiser terminal 110 through the communication unit 139.

If the blog inspection result is below the threshold, the control unit 133 generates a hold signal indicating the suspension of the blog review and transmits it to the advertiser terminal 110 through the communication unit 139.

If the blog inspection result is a threshold value or a normal value, the control unit 133 generates an approval signal to complete the inspection of the blog and transmits it to the advertiser terminal 110 through the communication unit 139, and generates a caution signal to communicate with the communication unit 139. It is transmitted to the marketer terminal 120 through .

Figure 7 is a diagram showing a method of setting a threshold according to an embodiment of the present invention, and Figure 8 is a diagram showing changing an existing threshold to a new threshold according to the trend of history inspection results according to an embodiment of the present invention.

The control unit 133 receives the history inspection result, normal value, and existing threshold value from the history information database unit 139a (S110), analyzes the received history inspection result, and resets the threshold based on the history inspection result, which is history information. there is.

The control unit 133 controls the average change rate of the history inspection result, which is the history information of the marketer terminal 120 ( Analyze (S111). a represents the start point, and b represents the end point.

The control unit 133 determines whether the average change rate is between the normal value and the existing threshold value (S112).

As shown in (a) of FIG. 8, if the average change rate is between the normal value and the existing threshold, the control unit 133 determines whether the average change rate is > 1 (S113), and if the average change rate is > 1, the existing threshold value. the average value ( ) is changed to a new threshold value between the average value and the normal value greater than ) (S114). If the average change rate is > 1, the history inspection results of the marketer terminal 120 gradually increase between the existing threshold value and the normal value.

As shown in (b) of FIG. 8, if the average change rate is between the normal value and the existing threshold, the control unit 133 determines whether the average change rate is > 1 (S113), and if the average change rate is not > 1, the average change rate is Determine if the change rate < -1 (S115), and if the average change rate < -1, set the existing threshold to the average ( ) is changed to a new threshold value between the existing threshold value and the average value less than ) (S114). If the average change rate < -1, the history inspection results of the marketer terminal 120 gradually decrease between the existing threshold value and the normal value.

As shown in (c) of FIG. 8, the control unit 133 determines whether the average change rate < -1 (S115), and if the average change rate is not < -1, the average change rate is between -1 < average change rate < +1. (S117), and if the average change rate is between -1 < average change rate < +1, the existing threshold is changed to the average value (S118).

The control unit 133 maintains the existing threshold when the average rate of change is not between the normal value and the existing threshold, or when the average rate of change is not between -1 < average rate of change < +1 (S119).

Operations according to embodiments of the present specification can be implemented as a computer-readable program or code on a computer-readable recording medium. Computer-readable recording media include all types of recording devices that store data that can be read by a computer system. Additionally, computer-readable recording media can be distributed across networked computer systems so that computer-readable programs or codes can be stored and executed in a distributed manner.

When the embodiment is implemented in software, the above-described techniques may be implemented as modules (processes, functions, etc.) that perform the above-described functions. Modules are stored in memory and can be executed by a processor. Memory may be internal or external to the processor, and may be connected to the processor by a variety of well-known means.

Additionally, computer-readable recording media may include hardware devices specially configured to store and execute program instructions, such as ROM, RAM, flash memory, etc. Program instructions may include not only machine language code such as that created by a compiler, but also high-level language code that can be executed by a computer using an interpreter, etc.

Although some aspects of the invention have been described in the context of an apparatus, it may also refer to a corresponding method description, where a block or device corresponds to a method step or feature of a method step. Similarly, aspects described in the context of a method may also be represented by corresponding blocks or items or features of a corresponding device. Some or all of the method steps may be performed by (or using) a hardware device, such as a microprocessor, programmable computer, or electronic circuit, for example. In some embodiments, one or more of the most important method steps may be performed by such an apparatus.

In embodiments, a programmable logic device (e.g., a field programmable gate array) may be used to perform some or all of the functionality of the methods described herein. In embodiments, a field programmable gate array may operate in conjunction with a microprocessor to perform one of the methods described herein. In general, the methods are preferably performed by some hardware device.

Although the present invention has been described above with reference to preferred embodiments, those skilled in the art may make various modifications and changes to the present invention without departing from the spirit and scope of the present invention as set forth in the claims below. You will understand that you can do it.

100: Advertising company posting service system 101: Communication network
110: Advertiser terminal 120: Marketer terminal
130: Advertising company posting server 131: Website collection department
132: Advertising information database unit 133: Control unit
134: Website analysis unit 135: Tag information storage unit
136: tag analysis unit 137: morpheme analysis unit
138: Member information storage unit 138a: Input interface
139: Communication unit 139a: History information database unit
140: Advertisement reservation management department 141: Advertisement search department
142: Advertisement reservation unit 143: Graphic user interface unit

Claims (1)

In the marketer and advertising request information management system,
An advertising company posting server that provides advertising company posting services;
An advertiser terminal that registers advertising information, including guides and materials provided by the advertiser, on the advertising company posting server; and
After downloading the advertising information of the advertiser's terminal registered from the advertising company's posting server, creating the advertising information on one's blog using the guide and materials included in the advertising information, and then posting the advertising information on the blog where the advertising information was created Includes a marketer terminal that submits to the company posting server,
The advertising company posting server,
An advertising information database unit that registers and stores advertising information received from the advertiser terminal, a member that stores member information entered when registering as a member from the marketer terminal, and stores a blog in which the advertising information received from the marketer terminal is created. Searches for ongoing blog advertisements by searching advertisement information registered in the information storage unit and the advertisement information database unit, and when receiving an inquiry signal for a blog distribution advertisement from the marketer terminal, reservation is possible in the advertisement information database unit. An advertisement reservation management unit that searches advertisement information, automatically sorts the number of reservationable advertisements from the searched reservationable advertisement information, and transmits it to the marketer terminal in the form of a reservation exposure page,
The advertising reservation management unit starts work including the date and time of downloading the advertising information of the advertiser terminal from the marketer terminal, and the date and time of receiving the blog containing the advertising information on the homepage of the advertising company posting server. It further includes an advertisement reservation unit that sets the end point to the work time per case for one blog advertisement, matches the set work time per case to each marketer terminal, and stores the history information database unit,
The history information database unit calculates the total work time by summing the work time per case for the blog advertisement,
When the advertisement reservation unit receives an inquiry signal for a blog distribution advertisement from the marketer terminal, it searches for reservable advertisement information in the advertisement information database unit, and when the reservable advertisement information is searched, the history information database unit and By linking, the work time per blog advertisement and the total work time are extracted for the marketer terminal,
The advertisement reservation unit calculates the blog advertisement work time by dividing the total work time of the extracted blog advertisement by the work time per case, and derives the blog advertisement work amount based on the blog advertisement work time for each blog advertisement worked by the marketer terminal. do,
The advertisement reservation unit generates a blog re-inspection request signal and transmits it to the marketer terminal, and when a response signal to the re-inspection request signal is received from the marketer terminal, upon receiving the response signal, the number of re-inspection cases of the marketer terminal is calculated. , and multiply the number of re-inspections set above by the pre-set re-inspection work time to derive the re-inspection advertising workload,
The number of re-inspections is set to the number of re-inspections of the marketer terminal when a response signal to the re-inspection request signal is received from the marketer terminal, and the re-inspection work time is preset,
The advertisement reservation unit calculates a sincerity index of each marketer terminal by substituting the blog advertisement workload and the re-review advertisement workload into the following equation, and calculates a blogger grade and a blogger rating of the marketer terminal according to the calculated sincerity index. The number of ads that can be reserved is determined,

The above a ₁ and a ₂ are the preset blog advertisement weight and re-inspection advertisement weight, and are set differently depending on the importance of blog advertisement workload and re-inspection advertisement workload,
The advertising reservation management department,
When a selection signal of the reservation status is received from the reservation exposure page, the reception quantity of the blog advertisement in progress is deducted from the advertisement information database unit, a selection signal of the reservation status is received from the reservation exposure page, and reception is performed. When a reservation cancellation signal is received at the available time, the received quantity of blog advertisements is restored in the advertisement information database unit,
When receiving a selection signal of the reservation status from the reservation exposure page and receiving a reception signal from the advertising company posting server for a blog with advertising information from the marketer terminal at a time available for reception, the reception quantity of the blog advertisement is determined. It is deducted from the advertisement information database unit, a selection signal of the reservation status of the reservation exposure page is received from the marketer terminal, and a reception signal is sent to the advertising company posting server for a blog in which advertisement information is created from the marketer terminal at a time available for reception. If it is in a non-received status, restore the received quantity of the blog advertisement in the non-receipt canceled status in the advertisement information database unit,
The reservation start time is stored when creating the reservation status on the reservation exposure page, the reservation end time is stored when creating the reservation deadline status on the reservation exposure page, and the reservation start time to the reservation end time is stored. Calculating, generating and storing a reservation progress time, and storing the reservation progress time and history information about the reservation progress time for each blog advertisement in the advertisement information database unit,
Marketer and advertising request information management system.

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