KR20210128864A - Blog Marketing Method and Device - Google Patents

Abstract

The present invention relates to a blog marketing method. The blog marketing method comprises the steps of: receiving, by a service server operating a blog marketing service, experience product information for blog marketing from a terminal of an advertiser who has subscribed to a service, and registering the same on a site for the service; receiving and storing, by the service server, application information from a terminal of a blogger who has subscribed to the service to provide a review for the experience product; generating, by the service server, a list of applicants by using the application information and transmitting the list of applicants to the terminal of the advertiser; receiving and storing, by the service server, information about the blogger selected from the list of applicants from the terminal of the advertiser; and transmitting, by the service server, a selection message to the terminal of the selected blogger on the basis of information on the selected blogger. According to the present invention, advertisers can conveniently contact bloggers to conduct blog marketing.

Description

Blog 　 Marketing Method and Device {Blog Marketing Method and Device}

The present invention relates to a blog marketing method and apparatus. More particularly, it relates to a method and apparatus for blogging marketing by providing a review of a product provided by an advertiser through a link between a blogger operating a blog and an advertiser.

[0002] Blog marketing, in which a blogger who runs a blog posts an article in the form of a review about a product he or she has experienced, is gaining popularity.

[0003] Blog marketing has a high level of credibility of those who visit the blog in that it writes and posts an experience story about a product from the point of view of a consumer.

[0004] Although companies or self-employed people who want to utilize such blog marketing are increasing, companies and self-employed people have to provide and proceed with a high amount of blog marketing through a so-called blog marketing agency, such as companies and self-employed people. For advertisers, the cost burden for blog marketing is high.

[0005] In addition, even if the advertiser wants to directly contact the blogger who runs the blog to proceed with blog marketing, many advertisers do not know the method, and it is not easy to proceed directly even if the advertiser knows the method.

[0006] In addition, when blog marketing that proceeds by paying a large amount for a power blogger with a large number of current visitors is known, a negative view on blog marketing is formed between netizens and consumers, so consumers can trust a blog marketing method this is required

[0007] An object of the present invention for solving the above technical problem is to provide a blog marketing method and apparatus that enables an advertiser to conveniently conduct blog marketing in contact with a blogger.

[0008] In addition, an object of the present invention is to provide a blog marketing method and apparatus that allows advertisers to proceed under desired conditions.

[0009] Another object of the present invention is to provide a blog marketing method and apparatus that consumers can trust.

[0010] Objects of the present invention are not limited to those mentioned above, and other objects not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the following description.

[0011] In a blog marketing method according to an aspect of the present invention for solving the above problems, a service server operating a blog marketing service receives experience product information for blog marketing from a terminal of an advertiser subscribed to the service and provides the service Registering on a site for, by the service server, receiving and storing application information from a terminal of a blogger who has subscribed to the service to provide a review for the experience product, the service server using the application information generating a list and transmitting the applicant list to the advertiser's terminal; the service server receiving and storing information about the blogger selected from the applicant list from the advertiser's terminal; and the service server selecting the selection and transmitting a selection message to the terminal of the selected blogger based on the information on the blogger.

[0012] The experience product information may include information on products to be provided to bloggers, schedule information of the review, and number of recruited bloggers information.

[0013] The application information may include at least one of self-introduction message information of the blogger, representative posting URL information of the blogger, and point use information.

[0014] The list of applicants may include the message information, the URL information, and rating information of the blogger.

In the method, when the service server receives the information about the selected blogger from the advertiser's terminal, the service server requests payment information to the advertiser's terminal to pay for the service, and receiving, by the service server, the payment information from the advertiser terminal and processing the payment.

[0016] The cost may be calculated by the number of the selected bloggers, the rating of the selected bloggers, and the point use information.

[0017] The method further includes the steps of receiving and storing the review information for the experience product from the terminal of the selected blogger in the service server, and the service server transmitting the stored review information to the terminal of the advertiser may include

[0018] The review information may include URL information of a blog in which a review for the experience product is posted.

[0019] The method may further include the step of the service server accumulating points to the account at the time of the service subscription of the blogger for the registered review information and storing the accumulated point details.

The service server presets a period for receiving application information from the terminal of the blogger, a period for receiving information about the selected blogger from the terminal of the advertiser, and a period for receiving review information from the terminal of the blogger Thus, the service can be controlled according to the set period.

[0021] The selection message may be a message or SMS provided from the site.

[0022] The step of transmitting the list of applicants to the advertiser's terminal is to extract, by the service server, a blogger matching the setting information based on the application information and the setting information received in advance from the advertiser's terminal, and The service server may include generating the list by using the extracted blogger.

[0023] The method includes the steps of receiving, by the service server, experiential product interest information specifying an experience product of interest to the blogger from the blogger's terminal, and comparing the experience product interest information with the experience product information, When the experience product matches the experience product interest information, the method may further include transmitting an experience product application guide message for requesting a review for the experience product.

[0024] In a blog marketing apparatus including a processing unit, a memory unit and a transmission/reception unit according to another aspect of the present invention for solving the above problems, the transmission/reception unit performs blog marketing from a terminal of an advertiser subscribed to a blog marketing service Upon receiving the experience product information for the experience product, the processing unit stores the experience product information in the memory unit, registers the experience product on the site for the service, and the sending/receiving unit provides a review for the experience product. Upon receiving the application information from the terminal of the blogger subscribed to the service, the processing unit stores the application information in the memory unit.

and the processing unit generates a list of applicants by using the application information and transmits the list of applicants to the advertiser's terminal through the transmitting/receiving unit, and the transmitting/receiving unit is selected from the advertiser's list from the advertiser's terminal Upon receiving the information about the blogger, the processing unit transmits a selection message to the terminal of the selected blogger through the transmission/reception unit based on the information on the selected blogger.

[0025] The experience product registration information may include product information to be provided to bloggers, schedule information of the review, and number of recruited bloggers information.

[0026] The application information may include at least one of self-introduction message information of the blogger, representative posting URL information of the blogger, and point use information.

[0027] The list of applicants may include the message information, the URL information, and the rating information of the blogger.

[0028] When the transmitting/receiving unit receives information about the selected blogger from the advertiser's terminal, the processing unit requests payment information for payment for the service to the advertiser's terminal through the transmitting/receiving unit, and , when the sending/receiving unit receives the payment information from the advertiser terminal, the processing unit may process the payment by using the payment information.

[0029] The cost may be determined by the number of the selected bloggers, the rating of the selected bloggers, and the use of the points information.

[0030] When the transmitting/receiving unit receives review information for the experience product from the terminal of the selected blogger, the processing unit stores the review information in the memory unit, and the processing unit transmits and receives the review information It can be transmitted to the advertiser's terminal through the unit.

[0031] The review information may include URL information of a blog in which a review for the experience product is posted.

[0032] The processing unit may accumulate points in the account at the time of the service subscription of the blogger of the registered review information, and store the credit history in the memory unit.

[0033] The processing unit presets a period for receiving application information from the terminal of the blogger, a period for receiving information about the selected blogger from the terminal of the advertiser, and a period for receiving review information from the terminal of the blogger Thus, it is possible to control the service according to the set period.

[0034] The selection message may be a message or SMS provided by the site.

[0035] When the transmitting/receiving unit receives information about the selected blogger from the advertiser's terminal, the processing unit requests payment information for payment for the service to the advertiser's terminal through the transmitting/receiving unit, and , when the sending/receiving unit receives the payment information from the advertiser terminal, the processing unit may process the payment by using the payment information.

[0036] The cost may be determined by the number of the selected bloggers and the rating of the selected bloggers.

[0037] The processing unit generates matching information about the blogger matching the setting information based on the application information and the setting information received in advance from the advertiser's terminal, and the processing unit uses the generated matching information Thus, the list can be generated and transmitted to the advertiser's terminal through the transmitting/receiving unit.

[0038] The sending/receiving unit receives the experience product interest information for designating the experience product that the blogger is interested in from the blogger's terminal, and the processing unit compares the experience product interest information with the experience product information, and the experience When the product matches the experience product interest information, an experience product application guide message for requesting a review for the experience product may be generated and transmitted to the blogger's terminal through the transmitting/receiving unit.

According to the blog marketing method and apparatus according to the present invention, the advertiser can conduct blog marketing at a low cost because it does not go through an agency.

In addition, since there are no restrictions on the progress conditions such as the schedule and the number of people in progress, the advertiser can proceed with blog marketing under the desired conditions.

In addition, by providing only experience products to bloggers, advertisers can receive reviews free from the prejudice of advertising reviews paid in exchange for money.

In addition, advertisers can check in real time the registration status of reviews for blogger recruitment and experience products.

In addition, bloggers may be provided with various opportunities to experience products or services.

[0044] In addition, it is possible for bloggers to freely register reviews without restrictions.

In addition, general consumers may be provided with a credible review rather than a review of advertising.

The effects of the present invention are not limited to those mentioned above, and other effects not mentioned will be clearly understood by those of ordinary skill in the art to which the present invention belongs from the following description.

1 is a diagram illustrating a system for performing a blog marketing method according to the present invention.
2 is a diagram for explaining the concept of a blog marketing method according to the present invention.
3 is a block diagram showing the configuration of a device applicable to a service server according to the present invention and capable of performing the present invention.
4 is a diagram showing the flow of data in the blog marketing method according to the present invention.

[0048] Objects and effects of the present invention, and technical configurations for achieving them will become clear with reference to the embodiments described later in detail in conjunction with the accompanying drawings. In describing the present invention, if it is determined that a detailed description of a well-known function or configuration may unnecessarily flow the gist of the present invention, the detailed description thereof will be omitted. And the terms described later are terms defined in consideration of the structure, role, and function in the present invention, which may vary according to the intention or custom of the user or operator.

However, the present invention is not limited to the embodiments disclosed below, but may be implemented in various different forms. Only these embodiments are provided so that the disclosure of the present invention is complete, and to fully inform those of ordinary skill in the art to which the present invention belongs, the scope of the invention, the present invention is only described in the claims It is only defined by the scope of the claims. Therefore, the definition should be made based on the content throughout this specification.

[0050] Throughout the specification, when a part "includes" a certain element, it is not specifically stated to the contrary.

It does not exclude other components, but means that other components may be further included. In addition, terms such as "...unit"...unit" described in the specification mean a unit that processes at least one function or operation, which may be implemented as hardware or software or a combination of hardware and software.

On the other hand, in an embodiment of the present invention, each component, functional blocks or means may be composed of one or more sub-components, and the electrical, electronic, and mechanical functions performed by each component are An electronic circuit, an integrated circuit, an ASIC (Application Specific Integrated Circuit), etc. may be implemented with various well-known devices or mechanical elements, and may be implemented separately or two or more may be integrated into one.

In addition, combinations of each block in the accompanying block diagram and each step in the flowchart may be performed by computer program instructions. These computer program instructions may be embodied in a processor of a general-purpose computer, special purpose computer, or other programmable data processing equipment, such that the instructions executed by the processor of the computer or other programmable data processing equipment may be configured in the respective blocks in the block diagram or in the flowchart. Each step creates a means for performing the described functions. These computer program instructions may also be stored in a computer-usable or computer-readable memory that may direct a computer or other programmable data processing equipment to implement a function in a particular manner, the computer-usable or computer-readable memory It is also possible for the instructions stored in the block diagram to produce an article of manufacture containing instruction means for performing the functions described in each block of the block diagram or in each step of the flowchart. The computer program instructions may also be mounted on a computer or other programmable data processing equipment, such that a series of operational steps are performed on the computer or other programmable data processing equipment to create a computer-executed process to create a computer or other programmable data processing equipment. It is also possible that instructions for performing the processing equipment provide steps for carrying out the functions described in each block of the block diagram and each step of the flowchart.

Further, each block or each step may represent a module, segment, or portion of code comprising one or more executable instructions for executing the specified logical function(s). For example, it is possible that two blocks or steps shown one after another may in fact be performed substantially simultaneously, or that the blocks or steps may sometimes be performed in the reverse order according to the corresponding function.

Hereinafter, a blog marketing method and apparatus according to the present invention will be described in detail with reference to the accompanying drawings.

[0055] In the present invention, a blog is a term that represents one-person media operated by an individual, and is not limited to a general blog, and includes various media that can provide one-person media. For example, one-person media provided by SNS (Social Network Service) may also be included in the blog.

1 is a diagram illustrating a system for performing a blog marketing method according to the present invention.

In FIG. 1 , the system 100 includes a blog marketing device 110 , at least one advertiser's terminal 120 , and at least one blogger's terminal 130 .

[0058] The blog marketing device 110 may be a service server for performing the blog marketing method according to the present invention. Hereinafter, the blog marketing device 110 will be named and described as a service server.

[0059] The service server 110, the advertiser's terminal 120 and the blogger's terminal 130 are connected to each other through a network. The network may include a wired/wireless network capable of transmitting a signal between the service server 110 , the advertiser's terminal 120 , and the blogger's terminal 130 .

[0060] In addition, the advertiser's terminal 120 and the blogger's terminal 130 include a smart pad that can be connected to the network, a mobile device including a smart phone, as well as a desktop under a laptop, according to the present invention through the network Any device that makes blog marketing methods available is possible.

2 is a view for explaining the concept of a blog marketing method according to the present invention. As shown in FIG. 2 , the service server 110 is a device for performing the blog marketing method according to the present invention, and serves to provide a blog marketing service so that blog marketing is possible between an advertiser and a blogger. The advertiser may be a self-employed person, a general company, a social commerce company, etc. who want to utilize blog marketing for their products or services. Also, in the present invention, the experience product is described as an example, but the present invention is not limited thereto, and not only the product but also the service is included in the blog marketing target. Moreover, cultural contents such as performances, music, and movies can also be targeted as experiential products of blog marketing.

[0062] Explaining the concept of the blog marketing method according to the present invention based on the above FIG. 2, when the advertiser provides information about the experience product, the service server 110 registers it and provides a review for the experience product Recruiting bloggers to When bloggers are recruited, the service server 110 provides the recruited blogger information to the advertiser so that matching can be made between the advertiser and the blogger. When the advertiser selects a desired blogger from among the recruited bloggers, the service server 110 notifies the corresponding blogger based on the information on the selected blogger, and when the selected blogger posts a review on the experience product, the service server 110 By providing information about the review to the advertiser, the blog marketing method is performed.

3 is a block diagram showing the configuration of a device applicable to the service server according to the present invention and capable of performing the present invention. As shown in FIG. 3 , the service server 110 includes a processing unit 111 , a memory unit 112 , a transmission/reception unit 113 , a display unit 114 , and a user interface unit 115 . The memory unit 112 is electrically connected to the processing unit 111 and stores an operating system, an application program, and data. The display unit 114 may display a variety of information, and may be implemented using a known liquid crystal display (LCD), an organic light emitting diode (OLED), or the like. The user interface unit 115 may be configured in combination with a known user interface such as a keyboard, a keypad, and a touch screen. The transmission/reception unit 113 is electrically connected to the processing unit 111 and transmits or receives a signal.

4 is a view showing the flow of data in the blog marketing method according to the present invention.

[0065] Based on the configuration of the service server 110 described above with FIG. 4, a blog marketing method according to the present invention will be described.

[0066] The service server 110 operates a site for blog marketing service, and when an advertiser subscribed to the service accesses the site with the advertiser's terminal 120, and inputs experience product information for blog marketing, transmission and reception The unit 113 receives the experience product information (S100). In this case, the processing unit 111 generates a menu for inputting the experience product information to the advertiser's terminal 120 , and transmits it to the advertiser's terminal 120 through the transmitting/receiving unit 113 . The menu may be provided in the form of a web menu provided on the site. When an advertiser applies for blog marketing by inputting experience product information using the advertiser terminal 120 through the transmitted menu, the experience product information is transmitted from the advertiser's terminal 120 to the service server 110 do. At this time, when the transmitting/receiving unit 113 receives the experience product information, the processing unit 111 stores the received experience product information in the memory unit 112 of the service server 110 .

[0067] The experience product information includes product information to be provided to bloggers, schedule information of reviews written by bloggers, and the number of recruited bloggers. The product information may include an image of the product, a video, and a description of the product, and the schedule information may include an expiration date of writing a review desired by the advertiser.

[0068] In addition, the processing unit 111 registers the experience product on the site by using the experience product information. When the processing unit 111 registers the experience product information on the site, the processing unit 111 tells the blogger who has signed up for the service to use the blogger's terminal 130 to provide a review for the experience product. Create a menu that can be requested together. The menu may be provided in the form of a web menu.

On the other hand, the transmitting and receiving unit 113 may receive the experience product interest information that allows the blogger to designate the experience product of interest from the terminal 130 of the blogger. The processing unit 111 compares the experience product interest information with the experience product information, and when the experience product matches the experience product interest information, an experience product guide message for requesting a review for the experience product can be generated and transmitted to the terminal 130 of the blogger through the transmission/reception unit 113 .

[0070] Experience product interest information is information that allows a blogger to set a product or service that he or she is interested in, and corresponds to information that a blogger can designate or change when subscribing to the service or after subscribing within a pre-specified category. For example, it may include information about the blogger's field of interest, eg, the field of goods or services, or the location of the blogger's residence.

[0071] The experience product guide message may be transmitted in the form of an email or a message provided by the service, and the experience product guide message is reviewed by the blogger inputting application information using the blogger's terminal 130 We provide a menu that can be requested to be served.

On the other hand, when the blogger subscribed to the service applies to provide a review by inputting application information using the menu using the blogger's terminal 130, the sending/receiving unit 113 receives the application information do (S110). In this case, the application information may include self-introduction message information of the blogger, representative posting URL information of the blogger, and point use information.

[0073] The self-introduction message information may include content that can promote itself, such as an introduction to the blogger's career and his/her blog and activity field as a couple written by a blogger. Also, the blogger's representative posting URL information may be URL information of a blog in which the blogger posts a representative post from among the posts. In addition, the information on whether to use the points is information on whether to use the blogger's own points in order to increase the probability of being selected by the advertiser, and may include information on whether to use the points and the amount of points to be used. When the blogger uses points for point use information when inputting application information and sets the amount of points, when the blogger is selected, the amount of points is deducted when calculating the blog marketing cost to be paid by the advertiser Thus, it is possible to increase the probability that the corresponding blogger will be selected by the advertiser.

[0074] When the sending/receiving unit 113 receives the application information, the processing unit 111 stores the application information in the memory unit 112, and the processing unit 111 uses the application information to , generates a list of applicants, and transmits the generated list of applicants to the advertiser's terminal 120 through the transmission/reception unit 113 (S120). The list of applicants may be provided through a webpage dedicated to the advertiser in the form of a webpage after the advertiser accesses the site using the advertiser's terminal 120 and logs in. It can be updated in real time.

[0075] In generating the applicant list, the processing unit 111 receives preset information from the advertiser's terminal, compares the received setting information with application information, and relates to a blogger matching the setting information Create matching information

can do. Also, the processing unit 111 may generate the applicant list using the generated matching information and transmit it to the advertiser's terminal 120 through the transmitting/receiving unit 113 . The setting information may include conditions for selecting the blogger desired by the advertiser, such as the area of interest of the blogger desired by the advertiser, the residence area of the blogger, the number of bloggers visiting the blog, and whether the blogger uses points. Through the setting information, the advertiser can receive a list of applicants including only bloggers that satisfy the above conditions.

[0076] The matching information corresponds to information about a blogger matching the setting information by comparing the setting information with the application information. The processing unit 111 may generate the applicant list to include only matched bloggers using the matching information, or generate a list of applicants including both matched bloggers and non-matched bloggers. It is also possible to create a list of applicants by marking the bloggers who are not able to be distinguished.

[0077] The applicant list may include self-introduction message information of the blogger, representative posting URL information of the blogger, and rating information of the blogger. The rating information may be classified into a predetermined number of ratings as a predetermined rating based on the number of visitors to the blog, and is updated by the processing unit 111 and stored in the memory unit 112 .

[0078] The advertiser can select a desired blogger from the list of applicants received through the advertiser's terminal 120, and when the selection is complete, information about the selected blogger is transmitted from the advertiser's terminal 120 to the service server 110 ) is transmitted (S130).

[0079] When the sending/receiving unit 113 receives the information on the selected blogger, the processing unit 111 calculates the blog marketing cost for the experience product using the information on the selected blogger, A payment information request signal for the cost is requested to the advertiser's terminal 120 through the transmitting/receiving unit 113 . The cost may be calculated based on the number of selected bloggers, the level of the blogger, and information on whether or not points are used. If the blogger chooses to use the points through the point use information at the time of application, the amount corresponding to the points is different when calculating the cost.

deducted and calculated.

[0080] When the sending/receiving unit 113 receives payment information from the advertiser terminal 120 (S150), the processing unit 111 transmits the payment information

to perform payment processing. The payment processing may be performed through a PG (Payment Gate) company.

[0081] When the sending/receiving unit 113 receives the information about the selected blogger, the processing unit 111 generates a selection message and selects the selected blogger's terminal 130 through the sending/receiving unit 113. A message is transmitted (S160).

[0082] The message may be an SMS message or a message provided by the site. In the case of the message provided on the site, the blogger can access the site using the blogger terminal 130 and log in to check the message.

it's shiji

[0083] The processing unit 111 generates delivery address information including the address and contact information of the selected blogger and transmits it to the advertiser's terminal 120 through the transmission/reception unit 113 (S170). The delivery address information is information necessary for the advertiser to deliver the experience product to the blogger, and when the experience product is a service type and delivery is unnecessary, this step may be omitted.

[0084] When the selected blogger registers a review for the experience product on his blog and then transmits the review information to the service server 110 through the blogger's terminal 130 (S180), the sending/receiving unit 113 is the Upon receiving the review information ( S180 ), the processing unit 111 stores the review information in the memory unit 112 . The review information includes URL information of a blog in which a review on the experience product is posted.

[0085] The processing unit 111, with respect to the blogger that has transmitted the review information, accumulates a predetermined point in the account of the blogger at the time of subscribing to the service, and stores the accumulated point details in the memory unit 112. The service provides a product purchase service and the like so that the blogger can purchase a product using the points.

Then, the processing unit 111 transmits the review information to the advertiser's terminal 120 through the transmitting and receiving unit 113.

[0087] The advertiser can use the URL information of the blog included in the review information transmitted to the advertiser's terminal 120 to visit the blog in which the review is posted and check the review.

[0088] At this time, the review information can be confirmed on a web page dedicated to the advertiser provided by the service, and the processing unit 111 updates the web page whenever it receives review information by the blogger and receives the review information is reflected on the web page.

On the other hand, from the standpoint of the advertiser, it may be inconvenient to designate a schedule in relation to blog marketing. Accordingly, the processing unit 111 receives the application information from the blogger's terminal 130, the advertiser's terminal 120 receives the information about the selected blogger, and the blogger's terminal 120 By setting in advance a period for receiving review information from and controlling the service according to the set period, the advertiser can automatically designate a schedule and proceed with the service without worrying about the schedule. For example, the processing unit 111 is a blogger

The service can be performed according to the period by designating in advance a period of 3 days for recruiting a blogger, 2 days for an advertiser to select a blogger, and 10 days for a period for receiving review information from the selected blogger. In addition, by notifying the advertiser's terminal 120 or the blogger's terminal 130 of the remaining period based on the period, the service may proceed smoothly.

[0090] In the above, embodiments of the present invention have been described with reference to the accompanying drawings, but the present invention may be embodied in other specific forms without departing from the spirit and essential characteristics of the present invention. Accordingly, the above detailed description should not be construed as restrictive in all respects but as illustrative. The scope of the present invention should be determined by a reasonable interpretation of the appended claims, and all modifications within the equivalent scope of the present invention are included in the scope of the present invention.

[0091] 100: system 110: service server
111: processing unit 112: memory unit
113: transceiver unit 114: display unit
115: user interface unit 120: advertiser's terminal
130: blogger's terminal

Claims (1)

claim 1
A service server operating a blog marketing service receiving experience product information for blog marketing from a terminal of an advertiser who has subscribed to the service and registering it on a site for the service; the service server provides a review for the experience product receiving and storing application information from a terminal of a blogger who has subscribed to the service to be performed;
generating, by the service server, a list of applicants using the application information and transmitting the list of applicants to the advertiser's terminal;
receiving, by the service server, information on the blogger selected from the applicant list from the advertiser's terminal and storing the information; and the service server transmits a selection message to the terminal of the selected blogger based on the information about the selected blogger.
A blog marketing method comprising the step of sending.
claim 2
The blog marketing method according to claim 1, wherein the experience product information includes product information to be provided to bloggers, schedule information of the review, and number of recruited bloggers.
claim 3
The blog marketing method of claim 1, wherein the application information includes at least one of self-introduction message information of the blogger, representative posting URL information of the blogger, and point use information.
claim 4
The blog marketing method according to claim 3, wherein the list of applicants includes the message information, the URL information, and rating information of the blogger.
claim 5
According to claim 3, The method, when the service server receives the information about the selected blogger from the advertiser's terminal, the service server requests payment information to the advertiser's terminal to pay for the service to do; and
The blog marketing method further comprising the step of receiving, by the service server, the payment information from the advertiser terminal and processing the payment.
claim 6
The blog marketing method according to claim 5, wherein the cost is calculated by the number of the selected bloggers, the grade of the selected blogger, and the point use information.
claim 7
According to claim 1, The method comprising: the service server receiving and storing the review information on the experience product from the terminal of the selected blogger; and transmitting, by the service server, the stored review information to the advertiser's terminal. Blog marketing method.
claim 8
The blog marketing method according to claim 7, wherein the review information includes URL information of a blog in which a review for the experience product is posted.
claim 9
The blog marketing of claim 7, wherein the method further comprises the step of accumulating, by the service server, points in an account at the time of service subscription of the corresponding blogger for the registered review information and storing the accumulated point details. Way.
claim 10
According to claim 7, The service server is a period for receiving the application information from the terminal of the blogger, the period for receiving the information about the selected blogger from the terminal of the advertiser, and the period for receiving the review information from the terminal of the blogger to preset
W, to control the service according to the set period, Blog marketing method.
claim 11
According to claim 1,
The selection message is a message or SMS provided by the site,
Blog Marketing Methods.
claim 12
According to claim 1, Transmitting the list of applicants to the advertiser's terminal, The service server extracts a blogger matching the setting information based on the application information and setting information received in advance from the advertiser's terminal step; and generating, by the service server, the list using the extracted blogger.
claim 13
The method of claim 1, further comprising: receiving, by the service server, experiential product interest information designating an experience product of interest to the blogger from the blogger's terminal; and comparing the experience product interest information with the experience product information, and when the experience product matches the experience product interest information, transmitting an experience product application guide message for requesting a review for the experience product. More including, Blog marketing method.
claim 14
A blog marketing apparatus comprising a processing unit, a memory unit, and a sending/receiving unit, wherein the sending/receiving unit receives experience product information for blog marketing from a terminal of an advertiser subscribed to a blog marketing service, the processing unit transmits the experience product information The processing unit is stored in the memory unit, registers the experience product on a site for the service, and when the sending/receiving unit receives application information from a terminal of a blogger who has subscribed to the service to provide a review for the experience product, the processing unit stores the application information in the memory unit, the processing unit generates a list of applicants using the application information, and transmits the list of applicants to the advertiser's terminal through the transmitting/receiving unit, and the transmitting/receiving unit is the advertiser Upon receiving the information on the blogger selected from the applicant list from the terminal, the processing unit transmits a selection message to the terminal of the selected blogger based on the information on the selected blogger through the sending/receiving unit Blog marketing device .
claim 15
The blog marketing apparatus of claim 14 , wherein the experience product registration information includes product information to be provided to bloggers, schedule information of the review, and number of recruited bloggers.
claim 16
The blog marketing apparatus according to claim 14, wherein the application information includes at least one of self-introduction message information of the blogger, representative posting URL information of the blogger, and point use information.
claim 17
The blog marketing apparatus according to claim 16, wherein the list of applicants includes the message information, the URL information, and rating information of the blogger.
18.
According to claim 16, When the transmitting/receiving unit receives the information about the selected blogger from the advertiser's terminal, the processing unit sends payment information to the advertiser's terminal through the transmitting/receiving unit to pay for the service request, and when the transmitting/receiving unit receives the payment information from the advertiser terminal, the processing unit processes payment by using the payment information.
19.
The blog marketing apparatus of claim 18 , wherein the cost is determined by the number of the selected bloggers, the grade of the selected blogger, and the point use information.
claim 20
According to claim 14, When the transmitting and receiving unit receives the review information on the experience product from the terminal of the selected blogger, the processing unit stores the review information in the memory unit, the processing unit is the review information through the transceiver unit
Blog marketing device for transmitting to the advertiser's terminal.

Images