KR102030093B1 - Advertising method for providing differential reward - Google Patents

Abstract

The present invention relates to an advertisement providing method for granting a reward differential. The advertisement providing method may include receiving a friend list generated based on a contact stored in a user terminal, receiving information about an advertisement account previously selected by friends included in the friend list, and based on the information about the advertisement account. Selecting a recommendation advertisement account, generating an advertisement message for the recommendation advertisement account, wherein the advertisement message includes a plurality of selection items for providing different services, and providing the advertisement message to the user terminal. Receiving a response signal for a user selected item from among the plurality of selected items included in the advertisement message, and assigning different rewards to the user's account according to the item selected by the user.

Description

Advertising method for providing differential reward

The present invention relates to an advertisement providing method for granting a reward differential.

With the recent development of wired and wireless network technology and the spread of smart phones, a user can send and receive messages through a chat application installed in a terminal in addition to a short message service (SMS) or a multimedia messaging service (MMS) provided by a conventional terminal.

Unlike SMS or MMS, a conversation application may exchange messages with a conversation counterpart when only a data network including LTE (Long-Term Evolution) or Wi-Fi (Wireless Fidelity) is connected.

The conversation application may transmit a message including a text or an image based on information contained in a contact information including a phone number or an email of the counterpart stored in the terminal. In addition, the user may transmit and receive texts, images, videos, voices, files, or other various contents using a chat application.

Recently, as the number of users of conversation applications increases, there is a demand to provide various additional functions or services in addition to the "messenger" and the original message transmission to the user.

Among various services, a service that provides an advertisement to a user through a chat application corresponds to a business model most important to an operator who operates a chat application.

In the conventional advertisement providing service, when users receive an advertisement, the user is encouraged to receive the advertisement by providing a certain amount of reward.

However, in the conventional advertisement providing service, since the reward is provided only by considering the number of advertisements exposed to the user, the advertisement effect on the advertising cost is lowered without considering whether the advertisement is attracted.

In addition, in the conventional advertisement providing service, since the same advertisement is unilaterally provided to the user regardless of whether the user is interested in the user, there is a problem of increasing the fatigue of the advertisement of the user.

An object of the present invention is to provide a method for providing an advertisement that can maximize the advertising effect on the advertising cost by differentially paying rewards based on the activity-specific contribution to the user's advertising.

In addition, the present invention is to provide a method for providing an advertisement that can increase the user's interest in the advertisement by selecting an advertisement that is highly relevant to the user based on the user's friend list, thereby improving the advertising effect The purpose.

The objects of the present invention are not limited to the above-mentioned objects, and other objects and advantages of the present invention, which are not mentioned above, can be understood by the following description, and more clearly by the embodiments of the present invention. Also, it will be readily appreciated that the objects and advantages of the present invention may be realized by the means and combinations thereof indicated in the claims.

In order to achieve the above object, the advertisement providing method of the present invention is an advertisement providing method performed in a server providing a reward to a user of a user terminal, the method comprising: receiving a friend list generated based on a contact stored in the user terminal; step; Receiving information about an advertisement account previously selected by friends included in the friend list; Selecting a recommended advertisement account based on the information about the advertisement account; Generating an advertisement message for the recommended advertisement account, wherein the advertisement message includes a plurality of selection items for providing different services, and providing the advertisement message to the user terminal; Receiving a response signal for an item selected by a user from among the plurality of selection items included in the advertisement message; And assigning different rewards to the user's account according to the item selected by the user, wherein selecting the recommendation advertising account comprises: assigning a weight to a specific condition; Calculating a cumulative score for the advertising account based on the information and the weight, and selecting the advertising account having the highest cumulative score as the recommendation advertising account; The method may include assigning a weight to an advertisement account previously selected by a friend belonging to the same group as the user, wherein the friend belonging to the same group is a member of a multi-party chat room in which the user participates, or the user advances. Characterized in that the membership of the club, the advertising message, the different And a plurality of selection items arranged in the device, wherein the plurality of selection items are assigned different rewards, wherein the plurality of selection items differentially pay the rewards based on the behavioral contribution to the advertisement of the user. It is characterized by.

The assigning the weights may further include differentially assigning weights to an advertisement account selected by the corresponding friend in order of high frequency of communication with the user of the user terminal.

The assigning the weight may further include weighting an advertisement account previously selected by a friend corresponding to the same age or gender as the user.

The weighting step may further include weighting an advertisement account in an order of an address close to the current location of the user terminal.

The plurality of selection items may include items for adding a friend of the recommended advertisement account, installing a related app of the recommended advertisement account, accessing a link of the recommended advertisement account, and reading a message of the recommended advertisement account.

The method may further include providing reward usage information to the user terminal.

The providing of the reward destination information may include the reward destination information based on location information of the user terminal, selection information of the interested company of the user, or log information previously used by the friends included in the friend list. It involves selecting.

The present invention may induce a user to perform an active action related to an advertisement by differentially paying a reward based on the contribution of each activity to the advertisement of the user. Through this, the advertising effect on the advertising costs paid by the advertiser can be maximized, and the satisfaction of the advertiser can be increased. In addition, since the user may acquire more rewards by performing active actions on the advertisement target, satisfaction with receiving the advertisement may be increased.

In addition, the present invention may select and provide an advertisement highly related to the user based on the friend list of the user. The user can easily obtain information about an advertisement target of high interest. Through this, the user's convenience may be increased, and the fatigue of the user's advertisement may be lowered. In addition, by providing relevant advertisements to the user, since the user's active behavior is induced, the advertisement effect can be improved.

In addition to the effects described above, the specific effects of the present invention will be described together with the following description of specifics for carrying out the invention.

1 is a view showing an advertisement providing system according to an embodiment of the present invention.
FIG. 2 is a block diagram illustrating an advertisement providing system of FIG. 1.
3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.
4 is a flowchart illustrating a method of selecting a recommended advertisement account of FIG. 3 in detail.
5 is a flowchart illustrating the weighting method of FIG. 4 in detail.
FIG. 6 is a view for explaining a method of selecting a recommended advertisement of FIG. 3.
FIG. 7 is a diagram for describing an advertisement message of FIG. 3.
FIG. 8 is a diagram for describing a reward differential payment method of FIG. 3.
9 is a flowchart illustrating a method for providing an advertisement according to another embodiment of the present invention.
FIG. 10 is a flowchart for describing providing reward use destination information of FIG. 9.
FIG. 11 is a diagram for describing an example of using a reward according to the advertisement providing method of FIG. 9.

Advantages and features of the present invention and methods for achieving them will be apparent with reference to the embodiments described below in detail with the accompanying drawings. However, the present invention is not limited to the embodiments disclosed below, but will be implemented in various forms, and only the present embodiments are intended to complete the disclosure of the present invention, and the general knowledge in the art to which the present invention pertains. It is provided to fully convey the scope of the invention to those skilled in the art, and the present invention is defined only by the scope of the claims. Like reference numerals refer to like elements throughout.

Unless otherwise defined, all terms (including technical and scientific terms) used in the present specification may be used in a sense that can be commonly understood by those skilled in the art. In addition, terms that are defined in a commonly used dictionary are not ideally or excessively interpreted unless they are specifically defined clearly.

Hereinafter, referring to FIGS. 1 to 11, a method of providing an advertisement for granting a reward differential according to some embodiments of the present disclosure will be described.

1 is a view showing an advertisement providing system according to an embodiment of the present invention.

Referring to FIG. 1, an advertisement providing system according to an embodiment includes a first terminal 100, a second terminal 150, a server 200, and an advertisement agency server 300.

The first terminal 100 includes an electronic device having a chat application installed therein for a user to exchange a message with a chat counterpart. In this case, the conversation counterpart may include a friend or acquaintance of the user included in the contact stored in the first terminal 100.

In addition, the first terminal 100 receives a recommendation advertisement message from the advertisement providing server 200 through a conversation application. In this case, the recommendation advertisement message may include a recommendation advertisement account highly related to the user of the first terminal 100. How to select a recommended advertising account that is highly related to the user will be described later.

The second terminal 150 includes an electronic device capable of receiving a message from the first terminal 100 and transmitting a reply message to the received message. The second terminal 150 may operate substantially the same as the first terminal 100.

 The first terminal 100 and the second terminal 150 may be a computer, an ultra mobile PC (UMPC), a workstation, a netbook, a personal digital assistant (PDA), a portable computer, a web tablet (web). tablets, wireless phones, mobile phones, smart phones, e-books, portable multimedia players, portable game consoles, navigation devices, black The electronic device may be provided as one of various components of an electronic device such as a black box or a digital camera. However, the present invention is not limited thereto.

Hereinafter, to describe a terminal including the first terminal 100 or the second terminal 150, the term "user terminal" is used below.

The first terminal 100 may exchange a message with the second terminal 150 through a chat application installed in the first terminal 100. The message may be transmitted and received between the first terminal 100 and the second terminal 150 through the server 200 and the advertising agency server 300.

In this case, the conversation application may be installed in the second terminal 150.

The server 200 may include a computer, a database, a module, or a program that operates to generate, store, or process data in order to transmit and receive a conversation message between users or to provide a recommendation advertisement message to the user. However, the present invention is not limited thereto.

The advertisement agency server 300 may store and manage advertisement information of advertisers. The advertisement agency server 300 creates an advertisement account for each advertiser and provides information about the corresponding advertisement account to the server 200. The advertisement agency server 300 may request and settle the cost for the rewards generated according to the aspect of the advertisement or the number of advertisements requested from the advertisers.

That is, the advertising agency server 300 may provide information about the advertising accounts of the advertisers to the server 200, and may provide information about the rewards generated in the server 200. The advertisement agency server 300 may include a computer, a database, a module, or a program that operates to generate, store, or process data for transmitting and receiving information about the advertisement account and the reward information. However, the present invention is not limited thereto.

FIG. 2 is a block diagram illustrating an advertisement providing system of FIG. 1.

2, the advertisement providing system according to an embodiment of the present invention includes a user terminal 100 and a server 200.

The user terminal 100 may include a communication unit 110, a location detecting unit 120, a memory unit 130, a display unit 140, and an interface unit 150. However, since the components of the user terminal 100 illustrated in FIG. 2 are not essential, the user terminal 100 having more or fewer components may be implemented.

In detail, the communication unit 110 may include an electronic device, a module, or a program that transmits and receives data to and from another terminal device in a wired or wireless manner.

The communication protocol used by the communication unit 310 includes, for example, Code Division Multiple Access (CDMA) communication, Wideband Code Division Multiple Access (WCDMA) communication, or broadband wireless communication.

The location detecting unit 120 may include a sensor for detecting a location of the user terminal 100. The location sensor 120 may detect location information of the user terminal 100 using, for example, a GPS receiver module or a satellite communication module.

The memory unit 130 stores information about a contact and a conversation application of the user. The memory unit 130 stores a friend list generated based on a contact used in a conversation application and a conversation list with each friend. In addition, the memory unit 130 stores information on the advertisement account that the user has previously selected and added.

The memory unit 130 may include a random access memory (RAM) or a read only memory (ROM) and a static storage device that stores static information and instructions. The memory unit 130 may be a volatile memory unit or a nonvolatile memory unit. Memory 130 may also be another type of computer readable medium, such as a magnetic or optical disk.

The display unit 140 includes a liquid crystal panel that displays information that can be recognized by the user.

The interface unit 150 may receive an input from a user. The interface unit 150 may include an input device such as a button type input unit, a touch screen, a keyboard or a mouse. For example, the touch screen may be formed on the upper surface of the display unit 140 and may receive an input through a user's touch. However, the present invention is not limited thereto.

The server 200 may include a communication unit 210, a control unit 220, and a database unit (DB) 230. However, since the components of the server 200 shown in FIG. 2 are not essential, the server 200 having more components or fewer components may be implemented.

In detail, the communication unit 210 may exchange data with the user terminal 100. For example, the communication unit 210 may receive contact information, friend list, conversation information, transmission message information, and the like from the user terminal 100.

In addition, the communication unit 210 may transmit an advertisement message for the recommended advertisement account to the user terminal 100, and receive a response signal for the item selected by the user among a plurality of selection items included in the advertisement message.

The controller 220 may execute an operating system (OS) and one or more software applications executed on the operating system. In addition, the controller 350 may access, store, manipulate, process, and generate data in response to the execution of the software.

The software may be distributed over networked computer systems so that they are stored or executed in a distributed manner. The software and data may be stored in one or more computer readable recording media.

Herein, the controller 220 includes a recommendation advertisement selecting unit 221, a message generating unit 223, and a reward managing unit 225.

The recommendation advertisement selecting unit 221 receives information about an advertisement account previously selected by friends included in the friend list with reference to a friend list generated based on the contact stored in the user terminal 100. In this case, the information on the friend list is received from the friend list DB 233, and the information on the advertisement account is received from the advertisement account information DB 235.

Subsequently, the recommendation advertisement selecting unit 221 selects the recommendation advertisement account based on the information about the advertisement account previously selected by the friends included in the friend list. The selected recommended advertisement account is delivered to the message generator 223.

In this case, the recommendation advertisement selecting unit 221 may select a recommendation advertisement account by assigning a weight to a specific condition.

For example, the recommendation advertisement selecting unit 221 receives the conversation information of the user terminal 100 and has a high weight to the advertisement account previously selected by the friend in order of the friends having the highest frequency of conversation with the user of the user terminal 100. Can be given.

As another example, the recommended advertisement selecting unit 221 may assign a weight to an advertisement account previously selected by a friend corresponding to the same age, the same gender, or the same region as the user of the user terminal 100. In this case, the recommended advertisement selecting unit 221 may refer to the member information of the user and friends of the user received from the member information DB 231.

As another example, the recommendation advertisement selecting unit 221 may assign a weight to an advertisement account previously selected by a friend belonging to the same group or the same club as the user.

As another example, the recommendation advertisement selecting unit 221 may assign weights to the advertisement account in the order of addresses close to the current location of the user terminal 100.

In this way, the recommended advertisement selecting unit 221 may select an advertisement account having a high possibility of showing high interest by the user as the recommended advertisement account.

The message generator 223 generates an advertisement message for the recommended advertisement account selected by the recommended advertisement selector 221. In this case, the advertisement message includes a plurality of selection items that provide different services.

For example, a plurality of choices included in an advertising message may include items for adding friends in a referral ad account, installing related apps in a referral ad account, accessing a link in a referral ad account, and reading a message in a referral ad account. Can be. However, the present invention is not limited thereto.

The message generator 223 transmits the advertisement message generated through the communication unit 210 to the user terminal 100.

When the user terminal 100 receives the advertisement message, the reward manager 225 assigns a reward to the user's account. In this case, the reward manager 225 allocates different rewards to the plurality of selection items included in the advertisement message according to the item selected by the user.

For example, the reward manager 225 may assign more rewards to the user account than when the user adds a friend of the recommended advertisement account included in the advertisement message, only when reading a message of the recommended advertisement account. Specific examples thereof will be described later.

In addition, the reward manager 225 may provide reward usage information to the user terminal 100. In this case, the reward manager 225 selects reward destination information based on the location information of the user terminal 100, the user's selection of interests of the user, or the log information previously used by the friends included in the friend list. It may be provided to the terminal 100.

The database unit 230 may include a member information DB 231, a friend list DB 233, and an advertisement account information DB 235.

The member information DB 231 stores information about an account of a user to whom a reward is assigned. The information about the user's account may include information about the user's age, gender, place of residence, address, and frequently visited places. In addition, the member information DB 231 may include information about a user's conversation history, a previously selected advertisement account, a previously recommended advertisement account, a group in which the user is participating, a chat room or a club. However, the present invention is not limited thereto.

The friend list DB 233 is associated with the user's account and stores the information in the friend list of the user. The friend list may be generated based on the contacts stored in the user terminal 100.

The advertisement account information DB 235 stores information about advertisement accounts of advertisers registered in the advertisement agency server 300. In addition, the advertising account information DB (235) is the size of the rewards that advertisers provide according to each user's actions, the address of the advertisement target associated with the advertising account, contact information, phone number, homepage address, associated app installation address, link address, Information such as an advertisement message can be stored.

3 is a flowchart illustrating an advertisement providing method according to an embodiment of the present invention.

3, in the advertisement providing method according to an embodiment of the present invention, different rewards are paid according to the contribution of the user to the advertisement message. The advertisement providing method is performed by the server 200 and provides an advertisement message to the user terminal 100.

First, the communication unit 210 receives a friend list generated based on a contact stored in the user terminal 100 (S110). The server 200 may receive a friend list from the user terminal 100. In addition, the server 200 may receive a contact stored in the user terminal 100 and generate and use a friend list. The generated friend list is stored in the friend list DB 233. The friend list is transmitted to and used by the controller 220.

Subsequently, the recommendation advertisement selecting unit 221 selects the recommendation advertisement account based on the information on the advertisement account previously selected by the friends included in the friend list (S120). Information about the advertisement account previously selected by the friends included in the friend list is received from the member information DB 231 or the advertisement account information DB 235.

In this case, the recommendation advertisement selecting unit 221 selects the advertisement account selected by the friends as the recommendation advertisement account. Detailed description thereof will be described later with reference to FIGS. 4 to 6.

Subsequently, the message generator 223 generates an advertisement message for the recommended advertisement account and provides it to the user terminal 100 (S130). In this case, the advertisement message includes a plurality of selection items that provide different services.

For example, the plurality of selection items may include items for adding a friend of the recommended advertising account, installing related apps of the recommended advertising account, accessing a link of the recommended advertising account, and reading a message of the recommended advertising account. However, the present invention is not limited thereto.

Subsequently, the communication unit 210 receives a response signal for an item selected by a user from among a plurality of selection items included in the advertisement message (S140).

Subsequently, the reward manager 225 assigns different rewards to the user's account according to the item selected by the user (S150). At this time, if the user is active in the advertising message, a larger reward is assigned to the user's account.

That is, the advertisement providing method of the present invention may induce a user to perform an active action related to an advertisement by differentially paying a reward based on the contribution of each activity to the advertisement of the user.

4 is a flowchart illustrating a method of selecting a recommended advertisement account of FIG. 3 in detail. 5 is a flowchart illustrating the weighting method of FIG. 4 in detail. FIG. 6 is a view for explaining a method of selecting a recommended advertisement of FIG. 3.

4 and 5 illustrate a specific method of selecting a recommended advertisement account in step S120 of FIG. 3. 6 illustrates one example of selecting a recommended advertising account.

Referring to FIG. 4, the recommended advertisement selecting unit 221 extracts information about an advertisement account selected by friends included in a friend list (S221). The information about the advertisement account may be stored in the member information DB 231 or the advertisement account information DB 235, and the recommended advertisement selecting unit 221 extracts information about the advertisement account previously selected by the corresponding friends.

Subsequently, the recommended advertisement selecting unit 221 assigns a weight to a specific condition (S223).

Specifically, referring to FIG. 5, the recommendation advertisement selecting unit 221 receives the conversation information of the user terminal 100, and the friend selected in advance in order of the friends having the highest frequency of conversation with the user of the user terminal 100. A high weight is given to the advertising account (S323a). In this case, the recommended advertisement selecting unit 221 may analyze the conversation list of the user stored in the member information DB 231 to calculate the conversation frequency or receive data on the conversation frequency from the user terminal 100.

For example, the recommendation advertisement selecting unit 221 may assign the highest weight to the advertisement account selected by the friend having the highest conversation frequency, and give the weight smaller as the conversation frequency decreases.

Subsequently, the recommended advertisement selecting unit 221 weights an advertisement account previously selected by a friend corresponding to the same age or the same gender as the user of the user terminal 100 (S323b). In this case, the recommended advertisement selecting unit 221 may refer to the member information of the user and friends of the user received from the member information DB 231.

For example, if the user is a female, friends who are female in the friend list may weight the previously selected advertisement account. In addition, a friend having an age adjacent to the user's age may be weighted to the selected advertisement account.

Subsequently, the recommended advertisement selecting unit 221 assigns a weight to an advertisement account previously selected by a friend belonging to the same group or the same club as the user (S323c). In this case, a friend belonging to the same group may correspond to a member of a chat room in which the user is participating (for example, a multi-party chat room of a chat application) or a member of a club (for example, a portal site cafe) to which the user has previously joined. Can be.

Subsequently, the recommended advertisement selecting unit 221 weights the advertisement account in the order of addresses close to the current location of the user terminal 100 (S323d).

For example, the recommendation advertisement selecting unit 221 may give a high weight to an advertisement account selected by a friend having an address adjacent to the place of residence of the user.

However, in the advertisement providing method of the present invention, steps S323a to S323d may be selectively used, and the steps S323a to S323d are not limited.

Referring back to FIG. 4, the recommended advertisement selecting unit 221 calculates a cumulative score for the advertisement account based on the information on the previously selected advertisement account and the weight for the specific condition (S225).

Subsequently, the recommendation advertisement selecting unit 221 selects the advertisement account having the highest cumulative score as the recommendation advertisement account (S227).

For example, referring to FIG. 6, a friend list of a user may include friend A, friend B, and friend C. Here, the advertising account pre-selected by friend A includes 'Gangnam Welfare Center', 'Gangnam Child Care Center', and 'Gangnam Child Care'. The advertising account pre-selected by friend B includes 'Gangnam Welfare Center', 'Gangbuk Child Care Center', and 'Songpa Child Care'. The advertising account selected by friend C includes 'Gangnam Welfare Center', 'Seocho Child Care Center', and 'Gangbuk Children's Care'.

Here, the common advertisement account among the advertisement accounts selected by the friend A, the friend B, and the friend C becomes 'Gangnam Welfare Center', and the 'Gangnam Welfare Center' is selected as the recommended advertisement account.

In other words, the recommended advertising account is selected based on the data of friends with similar interests, so the user is more likely to have high interest.

In addition, the recommendation advertisement selecting unit 221 identifies each type of advertising account pre-selected by the friend A, the friend B, and the friend C (eg, welfare center, child care facility, child care), Can recommend an advertising account.

FIG. 7 is a diagram for describing an advertisement message of FIG. 3. FIG. 8 is a diagram for describing a reward differential payment method of FIG. 3.

In the advertisement providing method of the present invention, the advertisement message 180 provided to the user terminal 100 includes a plurality of selection items 181, 182, 183, and 184 that provide different services.

Referring to FIG. 7, for example, the advertisement message 180 may include information on the 'Worri Bank promotional account' selected as the recommended advertisement account.

In this case, the plurality of selection items 181, 182, 183, and 184 included in the advertisement message 180 may include adding friends of the referring advertisement account 181, installing related apps of the referring advertisement account 182, and checking the recommended advertisement account. Link connection 183, and a message for reading a message 184 of the recommended advertising account.

Each of a plurality of selection items may be disposed at different positions, and different rewards may be allocated. The user may obtain a reward corresponding to the item selected by the user in the advertisement message 180.

Referring to FIG. 8, the plurality of selection items 181, 182, 183, and 184 may be evaluated with different contributions. These contributions can be rearranged as desired by the advertiser. In general, high contributions can be given to selections that require much effort on the user.

Therefore, high rewards are assigned to items to which high contribution is given. For example, adding (181) a friend of a referral ad account has a higher contribution than linking (183) of a referral ad account, and more rewards when performing the linking action (183) of a referral ad account. Can be obtained. However, FIGS. 7 and 8 are merely examples and the present invention is not limited thereto.

That is, the advertisement providing method of the present invention may induce a user to perform an active action related to an advertisement by differentially paying a reward based on the contribution of each activity to the advertisement of the user.

Since the user may acquire more rewards by performing active actions on the advertisement target, satisfaction with receiving the advertisement may be increased. The user can easily obtain information about an advertisement target of high interest. Through this, the user's convenience may be increased, and the fatigue of the user's advertisement may be lowered.

In addition, the advertisement providing method of the present invention can maximize the advertising effect on the advertising costs paid by the advertiser, through which the satisfaction of the advertiser can be increased.

9 is a flowchart illustrating a method for providing an advertisement according to another embodiment of the present invention. FIG. 10 is a flowchart for describing providing reward use destination information of FIG. 9.

Referring to FIG. 9, in the advertisement providing method according to another exemplary embodiment of the present invention, information on a reward use destination is provided to the user terminal 100 after S110 to S150 of FIG. 3 described above (S460). Here, the reward usage point means a place where the reward can be used or a place where the reward can be provided.

In detail, referring to FIG. 10, the reward manager 225 may select reward destination information based on location information of the user terminal 100 (S560a). That is, weights may be set for information on a reward usage destination adjacent to the user terminal 100, and reward reward destination information may be selected and provided based on the weight.

In addition, the reward management unit 225 may select the reward point of use information based on the interest company selection information previously input by the user (S560b). That is, a weight may be set for information on reward usage points belonging to a category of which the user shows high interest, and the reward usage information may be selected and provided based on the weights.

In addition, the reward manager 225 may select the reward destination information based on the log information previously used by the friends included in the friend list of the user (S560c).

In this case, a method (S223) of applying a weight to a specific condition used to select a recommended advertisement account may be applied.

For example, a weighted value may be set to a reward usage destination used by a friend having a high frequency of conversation with the user, and the reward usage information may be selected and provided based on the weight.

As another example, a weight value may be set to a reward usage destination used by a friend of the same age, the same gender, or the same region in the past, and the reward usage information may be selected and provided based on the weight.

Subsequently, the server 200 receives whether to use a reward from the user terminal 100 (S470).

Subsequently, when the user uses the reward, the used reward is deducted from the user's account (S480).

FIG. 11 is a diagram for describing an example of using a reward according to the advertisement providing method of FIG. 9.

Referring to FIG. 11, the rewards earned by the advertisement providing method according to some embodiments of the present disclosure may be used in various ways. For example, the accumulated rewards can be converted into points for shopping, paid in cash, or converted into coupons and sent. In addition, the accumulated rewards can be used as donations.

According to the method of providing reward usage information described above, a donation destination that can use a reward in the form of donation in an area adjacent to the location of the current user terminal 100 may be provided to the user terminal 100.

For example, the Gangnam-gu welfare center, the Gangnam-gu child care center, and the Gangnam-gu child care center, which are adjacent to the Gangnam-gu where the user is periodically located, may be provided to the user terminal 100 as reward use information. .

In this case, the user may convert the reward into a donation form and make a donation to the corresponding institution by selecting a provided reward use place. In this case, the donation may be donated in the user's name. In addition, donations may be linked to automatically deduct income. However, the present invention is not limited thereto.

That is, the user can obtain more rewards by performing active actions on the advertisement target, and can use the acquired rewards in various forms to obtain great satisfaction.

In addition, by providing relevant advertisements to the user, since the user's active behavior is induced, the advertisement effect on the advertisement cost paid by the advertiser can be maximized, and the satisfaction of the advertiser can be increased.

Although embodiments of the present invention have been described above with reference to the accompanying drawings, those skilled in the art to which the present invention pertains may implement the present invention in other specific forms without changing the technical spirit or essential features thereof. I can understand that. Therefore, it should be understood that the embodiments described above are exemplary in all respects and not restrictive.

100: first terminal
150: second terminal
200: server
300: agency agency server

Claims (7)

In the advertisement providing method performed in the server for providing a reward to the user of the user terminal,
Receiving a friend list generated based on a contact stored in the user terminal and conversation information of the user terminal;
Receiving information about an advertisement account previously selected by friends included in the friend list;
Selecting a recommended advertisement account based on the information about the advertisement account;
Generating an advertisement message for the recommended advertisement account, wherein the advertisement message includes a plurality of selection items for providing different services, and providing the advertisement message to the user terminal;
Receiving a response signal for an item selected by a user from among the plurality of selection items included in the advertisement message; And
Assigning different rewards to the user's account according to the item selected by the user,
Selecting the recommended advertising account,
Identifying a plurality of advertising accounts previously selected by a plurality of friends included in the friend list, and referring to the conversation information of the user terminal, the plurality of friends previously selected by the plurality of friends in order of high frequency of conversation with the user; Weighting the advertising account for
Calculating cumulative scores for the plurality of advertising accounts based on the assigned weights;
Selecting an advertising account having the highest cumulative score among the plurality of advertising accounts as the recommendation advertising account,
The assigning a weight may include assigning a weight to an advertisement account previously selected by a friend belonging to the same group as the user.
A friend belonging to the same group may be a member of a multiparty chat room in which the user is participating, or a member of a club to which the user has previously joined.
The advertisement message includes the plurality of selection items arranged at different positions, and different rewards are allocated to the plurality of selection items, and the plurality of selection items are based on the contribution of each user to the advertisement. To differentially pay the rewards
How to serve ads.
delete The method of claim 1,
The assigning the weighting method may further include weighting an advertisement account previously selected by a friend corresponding to the same age or gender as the user.
The method of claim 1,
The assigning the weighting method may further include weighting an advertising account in an order of an address close to the current location of the user terminal.
The method of claim 1,
The plurality of selection items may include items for adding a friend of the recommended advertising account, installing an associated app of the recommended advertising account, accessing a link of the recommended advertising account, and reading a message of the recommended advertising account.
The method of claim 1,
And providing reward usage information to the user terminal.
The method of claim 6,
Providing the reward redemption information,
And selecting the reward destination information based on location information of the user terminal, selection information of the interested company of the user, or log information previously used by friends included in the friend list.

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