CN115545754A

CN115545754A - Content creation method, device and equipment

Info

Publication number: CN115545754A
Application number: CN202211157355.2A
Authority: CN
Inventors: 周涛; 邱明涛; 冯兆金; 黄菊; 库艳峰
Original assignee: Beijing Youzhuju Network Technology Co Ltd
Current assignee: Beijing Youzhuju Network Technology Co Ltd
Priority date: 2022-09-22
Filing date: 2022-09-22
Publication date: 2022-12-30

Abstract

The application discloses a content creation method, a content creation device and content creation equipment, which respond to the triggering operation of a content creation control in a content platform and acquire a content creation type corresponding to a user account. And then, acquiring first target file information matched with the content creation type, and acquiring a content attribution mark corresponding to the user account. And calling a content template corresponding to the user account, and creating first target content under the user account by combining the account name of the user account, the first target file information, the content attribution mark corresponding to the user account and the content template corresponding to the user account. Therefore, the first target content under the user account can be automatically generated by one key through the triggering operation of the content creation control, and the content creation efficiency is improved.

Description

Content creation method, device and equipment

Technical Field

The present application relates to the field of internet technologies, and in particular, to a content creation method, device, and apparatus.

Background

With the development of the internet, more and more content creators select a content platform in the internet for content creation and distribution.

For example, an advertiser may create and place a media advertisement on an advertising platform. Advertisers log on the advertising platform, manually obtain advertising creatives on the advertising platform, and manually create media advertisements based on the advertising creatives. Manually creating media advertisements by advertisers is more dependent on the advertisers' manpower and experience, making creating media advertisements less efficient.

Therefore, content creation in a content platform is currently more dependent on human labor, and the content creation is less efficient.

Disclosure of Invention

In view of this, the present application provides a content creation method, device and apparatus, which can improve the creation efficiency of media content.

In order to solve the above problems, the technical solution provided by the present application is as follows:

in a first aspect, the present application provides a content creation method, including:

responding to the triggering operation of a content creating control in a content platform, and acquiring a content creating type corresponding to a user account;

acquiring first target file information matched with the content creation type;

acquiring a content attribution mark corresponding to the user account;

calling a content template corresponding to the user account;

and creating first target content under the user account by combining the account name of the user account, the first target file information, the content attribution mark corresponding to the user account and the content template corresponding to the user account.

In a second aspect, the present application provides a content creation apparatus, the apparatus comprising:

the first acquisition unit is used for responding to the triggering operation of a content creation control in the content platform and acquiring a content creation type corresponding to a user account;

a second acquisition unit configured to acquire first target document information matching the content creation type;

a third obtaining unit, configured to obtain a content attribution flag corresponding to the user account;

the calling unit is used for calling a content template corresponding to the user account;

and the creating unit is used for creating the first target content under the user account by combining the account name of the user account, the first target file information, the content attribution mark corresponding to the user account and the content template corresponding to the user account.

In a third aspect, the present application provides an electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon,

when executed by the one or more processors, cause the one or more processors to implement a content creation method as described in any one of the above.

In a fourth aspect, the present application provides a computer readable medium having a computer program stored thereon, wherein the program when executed by a processor implements a content creation method as described in any one of the above.

In a fifth aspect, the present application provides a computer program product which, when run on a computer, causes the computer to perform a content creation method as described in any one of the above.

Therefore, the application has the following beneficial effects:

the application provides a content creation method, a content creation device and content creation equipment, which respond to the triggering operation of a content creation control in a content platform and acquire a content creation type corresponding to a user account. And then, acquiring first target file information matched with the content creation type, and acquiring a content attribution mark corresponding to the user account. And calling a content template corresponding to the user account, and creating first target content under the user account by combining the account name of the user account, the first target file information, the content attribution mark corresponding to the user account and the content template corresponding to the user account. The step of creating the first target content is automatically realized after responding to the triggering operation of the content creating control in the content platform. Therefore, the first target content under the user account can be automatically generated by one key through the triggering operation of the content creation control, and the content creation efficiency is improved.

Drawings

Fig. 1 is a flowchart of a content creation method provided in an embodiment of the present application;

fig. 2 is a schematic diagram of a target page provided in an embodiment of the present application;

fig. 3 is a schematic diagram of a content creation page provided in an embodiment of the present application;

FIG. 4 is a schematic diagram of another target page provided in the embodiments of the present application;

FIG. 5 is a schematic diagram of a federation page provided by an embodiment of the present application;

fig. 6 is a schematic structural diagram of a content creation apparatus according to an embodiment of the present application;

fig. 7 is a schematic diagram of a basic structure of an electronic device according to an embodiment of the present application.

Detailed Description

In order to make the aforementioned objects, features and advantages of the present application more comprehensible, embodiments accompanying the drawings are described in detail below.

In order to facilitate understanding and explaining the technical solutions provided by the embodiments of the present application, the following description will first describe the background art of the present application.

For example, an advertiser may create and place a media advertisement on an advertising platform. Advertisers log on to the advertising platform, manually obtain advertising creatives on the advertising platform, and manually create media advertisements based on the advertising creatives. An advertisement is created as a component of an advertisement. Manually creating media advertisements by advertisers is more dependent on the advertisers' manpower and experience, making creating media advertisements less efficient.

Based on this, embodiments of the present application provide a content creation method, apparatus, and device, which respond to a trigger operation on a content creation control in a content platform, and acquire a content creation type corresponding to a user account. And then, acquiring first target file information matched with the content creation type, and acquiring a content attribution mark corresponding to the user account. And calling a content template corresponding to the user account, and creating a first target content under the user account by combining the account name of the user account, the first target file information, the content attribution mark corresponding to the user account and the content template corresponding to the user account. Therefore, the first target content under the user account can be automatically generated by one key through the triggering operation of the content creation control, and the content creation efficiency is improved.

In order to facilitate understanding of the present application, a content creation method provided by an embodiment of the present application is described below with reference to the drawings.

Referring to fig. 1, this figure is a flowchart of a content creation method provided in an embodiment of the present application. The content creation method can be applied to a background system of a content platform. As shown in fig. 1, the method may include S101-S105:

s101: and responding to the triggering operation of the content creating control in the content platform, and acquiring the content creating type corresponding to the user account.

A content creator needs to create an account in a content platform before creating content on the content platform. The number of accounts is at least one. In the embodiment of the present application, the content creator may be referred to as a user, and an account created by the content creator on the content platform is referred to as a user account. After the content creator creates a user account on the content platform, the user account can be logged in to create content under the user account.

It is understood that the content in the embodiment of the present application may refer to an advertisement, a non-advertisement shared video, and the like. For example, when the content platform is an advertising platform and the content is an advertisement, the content creator may be referred to as an advertiser, who may create and place the advertisement in the advertising platform.

Referring to fig. 2, fig. 2 is a schematic diagram of a target page provided in the embodiment of the present application. The destination page 110 is a page displayed in the content platform after the content creator logs into the user account. As shown in FIG. 2, an add content control 110-1 is exposed on the destination page 110. The right side of the add content control 110-1 shows the amount of content that has been currently added, which may be understood as content that has been created. The total number of contents that can be added is 1 by default. If no content is added, "added: content 0/1". Also shown in the destination page 110 is a presentation area 110-2. If content has been created under the user account, the created content is presented in the presentation area 110-2. As shown in FIG. 2, no content has been created under the user account, and a prompt to "pause available content" is presented in a presentation area 110-2.

Wherein the add content control 110-1 is used to expose a content creation page. The content creator may trigger the add content control 110-1. In response to the content creator's triggering operation of the add content control 110-1, a content creation page is presented in the content platform. As an alternative example, the trigger operation is specifically a click operation. Referring to fig. 3, fig. 3 is a schematic diagram of a content creation page provided in an embodiment of the present application. A search box 120-1 is presented in the content creation page 120 of the content platform. For example, it may be used to search for generated content based on the campaign name or campaign ID. When there is no created content in the content creation page 120, a prompt "pause available content, click content creation add" is prompted. As an alternative example, as shown in FIG. 3, a content creation control 120-2 is exposed in a content creation page 120 of the content platform.

The content creator may trigger the content creation widget 120-2, and in response to the content creator triggering the content creation widget 120-2 in the content platform, a background system of the content platform may automatically generate content under the user account of the content creator. For example, when the content is embodied as an advertisement, an advertisement under the advertiser's user account may be automatically generated. In one or more embodiments, the trigger operation may be a click operation or a gesture operation, which is not limited herein. It should be noted that, in the process of automatically generating the content under the user account of the content creator by the background system of the content platform, the background system may first obtain the content creation type corresponding to the user account. It can be understood that the process of the background system acquiring the content creation type corresponding to the user account is automatically implemented.

The content creation type corresponding to the user account is used for indicating the type of the content to be created by the content creator. The type of the content can be divided into various types, and can be determined according to actual scenes. For example, when the content is an advertisement, the content creation type is specifically an advertisement category, which refers to the type of goods operated by the advertiser, that is, the type of goods operated by the advertiser. For example, if the advertiser operates home decoration, the target advertisement category corresponding to the user account of the advertiser is a home decoration category. And if the advertiser passes through the business furniture, the target advertisement category corresponding to the user account of the advertiser is the furniture category. And if the advertiser runs through the mattress, the target advertisement category corresponding to the user account of the advertiser is the mattress category. When the content is a non-advertisement shared video, the content creation type is specifically a video sharing type, such as a life type, a manual type or a game type.

In a possible implementation manner, an embodiment of the present application provides a specific implementation manner for obtaining a content creation type corresponding to a user account, including:

a1: when the user account is created with historical content, the content type of the historical content is determined as the content creation type corresponding to the user account.

The content creator may create at least one user account on the content platform, and the types of created content under each user account are the same and are all content creation types. Based on this, the background system searches whether historical content is created under the user account of the user account. When historical content is created under a user account, determining the content type of the historical content as a target content type corresponding to the user account.

As an optional example, the history content created under the user account is obtained first, and the history content is subjected to character recognition to obtain a character recognition result. Further, target characters capable of indicating the content type of the history content are acquired from the character recognition result, and the content type of the history content is acquired from the target characters. For example, if the content is an advertisement, the historical content is a historical advertisement, and if the target character identified from the historical advertisement is "xx mattress", the advertisement category of the historical advertisement is known to be the mattress category. When the content is a non-advertisement shared video, the historical content is a historical shared video, and the target characters identified from the historical shared video are 'xx games', so that the sharing type of the historical shared video can be considered as the game type.

As another alternative example, the correspondence of the content attribution flag with the content creation type may be established in advance. The content attribution mark comprises a symbol, a pattern, an obvious color and/or a character and the like. The content attribution flag is a flag unique to the attribution of the content created by the content creator. For example, when the content is an advertisement, the content attribution designation is a brand designation of an advertiser who created the advertisement. I.e., the created advertisement is attributed to the brand. When the content is a non-advertised shared video, the content attribution flag is a unique flag of a creator who creates the shared video, and may be, for example, an account name of a user account of the creator. The created shared video belongs to the creator. After the historical content created under the user account is obtained, the content type of the historical content can be obtained by searching the corresponding relation between the content attribution mark and the content type.

A2: when the historical content is not created in the user account, the account type corresponding to the user account is determined as the target content type corresponding to the user account.

As an alternative example, user account information may be created when the content creator is creating a user account. The user account information includes an account name of the user account, an account type corresponding to the user account, a content attribution mark corresponding to the user account, and the like. When the content is an advertisement, the account type may be understood as a secondary industry when the advertiser creates the user account. For example, if the secondary industry category of the user account is home furnishing, the account type is a home furnishing item type, if the secondary industry category of the user account is furniture, the account type is a furniture type, and the like. When the content is the non-advertising shared video, the account type is the sharing type of the content to be created, which is determined by the user when the user creates the account. When the user account does not have the historical content, the account information of the user account can be acquired first, and then the account type corresponding to the user account is directly determined as the content creation type corresponding to the user account.

Based on A1-A2, the embodiment of the present application provides a rule for determining a target content type corresponding to two user accounts.

S102: and acquiring first target file information matched with the content creation type.

When delivering content, some content descriptive statements are present in the content for introducing the content. These content descriptive statements may be referred to as the case information for the content. The bibliographic information of the content is matched with the content creation type of the content. For example, when the content creation type is an advertisement category, if the advertisement category is a furniture decoration category, the case information matched with the category may be "0-element experience measuring room design". If the advertisement article is 'furniture article', the file information matched with the article can be 'furniture is as low as 5 folds'. If the advertisement category is 'mattress category', the file information matched with the category can be 'mattress is folded down to 4'.

Therefore, after the content creation type corresponding to the user account is determined, the first target file information matched with the content creation type is acquired according to the content creation type corresponding to the user account. It is understood that the first target copy information is a component of the first target content to be created under the subsequent user account.

In a possible implementation manner, an embodiment of the present application provides a specific implementation manner for acquiring first target document information matched with a content creation type, including:

b1: and acquiring at least one file information matched with the content creation type.

After the content creation type is determined, at least one piece of document information matching the content creation type may be acquired.

As an alternative example, the content platform is provided with a library of content files. The content filing library stores a plurality of information, which specifically comprises at least one content creation type information, at least one filing information matched with each content creation type information and the influence rate corresponding to each filing information. The influence rate corresponding to the document information can be understood as the degree of attention paid to the content after the document information is added to the content. The higher the influence rate, the greater the degree of attention. For example, when the content is an advertisement, the influence rate is specifically a conversion rate, and the conversion rate corresponding to the document information is a ratio of the number of people who have actions of purchase, registration and information demand under the influence of the advertisement to the total number of clicks of the advertisement when the document information is added to the advertisement. It can also be understood that the conversion rate corresponding to the document information refers to the proportion of the number of persons remaining in the advertisement to the number of clicks of the advertisement when the document information is added to the advertisement. When the content is the non-advertisement shared video, the influence rate may be a ratio of the number of people the shared video is praised to the number of people the shared video is clicked on, or a ratio of the number of people the shared video is forwarded to the number of people the shared video is clicked on.

It is understood that all the information stored in the content document library is statistically derived. The information in the content copy library can be periodically updated through the delivery effect of the content under the user account.

Based on this, in a possible implementation manner, an embodiment of the present application provides a specific implementation manner for acquiring at least one piece of document information matched with a target content type, including:

calling a content file library;

and determining at least one file information matched with the content creation type from the content file library according to the content creation type corresponding to the user account.

That is, after the content creation type corresponding to the user account is acquired, the content creation type corresponding to the user account is compared with at least one piece of content creation type information in the content file library. After the comparison is successful, at least one piece of document information matched with the target content creation type can be determined from the content document library.

In another possible implementation manner, a search engine may be further invoked to directly search for at least one piece of documentation information matching the content creation type corresponding to the user account.

B2: and determining the influence rate corresponding to each file information in at least one file information.

In a possible implementation manner, an embodiment of the present application provides a specific implementation manner for determining an influence rate corresponding to each document information in at least one document information, including:

and determining the influence rate corresponding to each file information in at least one file information from the content file library.

It is to be understood that if at least one of the document information matching the content creation type is obtained through the content document library. Then, the influence rate corresponding to each file information in at least one file information can be further determined from the content file library. If the at least one file information matched with the content creation type is obtained through a search engine, the influence rate corresponding to each file information in the at least one file information can be estimated. The estimation method is not limited here, and can be determined according to actual conditions.

B3: and determining the file information with the highest influence rate as the first target file information.

After the influence rate corresponding to each file information is determined, the file information with the highest influence rate is determined as the first target file information. The first target content under the user account generated based on the file information with the highest influence rate is easier to increase the flow for the content creator. It is also easy to fund consumers when the content is an advertisement.

Based on B1 to B3, the embodiment of the present application provides an obtaining rule of the first target document information, and can obtain the first target document information with higher quality.

S103: and acquiring a content attribution mark corresponding to the user account.

The content attribution mark corresponding to the user account is a component of first target content under the user account to be created subsequently. It is understood that, when there are a plurality of user accounts, the content attribution marks corresponding to the plurality of user accounts are also unique.

In a possible implementation manner, an embodiment of the present application provides a specific implementation manner for obtaining a content attribution mark corresponding to a user account, including:

c1: when the user account is provided with historical commodities, the commodity attribution mark corresponding to the historical commodities is obtained, and the commodity attribution mark corresponding to the historical commodities is determined as the content attribution mark corresponding to the user account.

As an alternative example, the content platform is provided with a commodity library of user accounts. That is, merchandise may also be created under the user account. For example, when the content is an advertisement and the advertising category is a mattress, the created merchandise may sell a package for a particular mattress. It is to be understood that when the content is an advertisement, the advertisement created by the embodiments of the present application is not a commercial advertisement, but a brand advertisement created by an advertiser for the benefit of consumers. That is, no specific goods are involved in the advertisement. It is to be appreciated that when the content is a shared video that is not an advertisement, the content creator may also create a commodity attributed to the content creator under the user account. The commodity library of the user account stores commodity information of historical commodities created under the user account. The commodity information includes commodity attribution marks corresponding to historical commodities. It is understood that, in the embodiment of the present application, the commodity attribution flag of the commodity created under the user account and the content attribution flag of the content created under the user account are the same.

Based on this, in a possible implementation manner, an embodiment of the present application provides a specific implementation manner for acquiring a content attribution mark corresponding to a historical commodity when the historical commodity is created in a user account, including:

when historical commodities are created in a user account, calling a commodity library of the user account;

and acquiring a commodity attribution mark corresponding to the historical commodity from a commodity library of the user account.

That is, when a historical commodity is created in the user account, the commodity library of the user account may be directly called, and the commodity attribution mark corresponding to the historical commodity may be obtained from the commodity information of the historical commodity in the commodity library.

In another possible implementation manner, when the content is an advertisement and the content attribution mark is a brand mark, after the historical commodity is obtained, a commodity advertisement picture of the historical commodity can be further obtained, the area where the brand mark in the commodity advertisement picture is located is intercepted, and the intercepted area is used as the brand mark corresponding to the historical commodity.

C2: and when the historical commodities are not created in the user account, acquiring a content attribution mark corresponding to the user account from the account information of the user account.

As can be seen from the description in A2, when the content creator creates a user account, user account information is created. The user account information includes an account type corresponding to the user account and a content attribution mark corresponding to the user account. Based on this, when the user account does not create the historical merchandise, the content attribution mark corresponding to the user account can be directly obtained from the account information of the user account.

Based on C1-C2, the embodiment of the present application provides an obtaining rule of a content attribution flag corresponding to a user account.

S104: and calling a content template corresponding to the user account.

As an alternative example, in the content platform, a content template corresponding to the user account is created. The content template can be understood as a content framework of general content and can also be understood as a content component. The content template includes a plurality of different adding positions, for example, an adding position of an account name of the user account, an adding position of the first target file information, and/or an adding position of a content attribution mark corresponding to the user account. In this manner, corresponding information can be added to each of the addition positions to generate the content. For example, the corresponding information is an account name of the user account, an adding position of the first target file information, and/or a content attribution mark corresponding to the user account.

It will be appreciated that the content template (or content framework/content component) is fixed and the information added to the content template may vary. The added information is different and can form different contents.

When there are a plurality of content templates, a default content template may also be set. When the content template corresponding to the user account is called, the default content template under the user account is specifically called.

S105: and creating the first target content under the user account by combining the account name of the user account, the first target file information, the content attribution mark corresponding to the user account and the content template corresponding to the user account.

As an alternative example, the account name of the user account may also be obtained. The account name of the user account may be obtained from the user account information. When the content is an advertisement, the account name of the user account may be the advertiser's brand name, such as "xx brand customization".

After the account name of the user account, the first target file information, the content attribution mark corresponding to the user account and the content template corresponding to the user account are obtained, the first target content under the user account can be created by combining the content template corresponding to the user account. It is understood that the account name of the user account, the first target copy information, the content attribution mark corresponding to the user account, and the content template corresponding to the user account may be regarded as content creatives, which are components of the content.

In specific implementation, the account name of the user account, the first target file information, and the content attribution mark corresponding to the user account may be respectively matched with the adding position in the content template corresponding to the user account, and the account name of the user account, the first target file information, and the content attribution mark corresponding to the user account may be respectively added to the corresponding position in the content template corresponding to the user account, so as to create the first target content under the user account.

It is understood that the implementation of steps S101-S105 is automatically implemented by the background system of the content platform after responding to the triggering operation of the content creation control in the content platform. In this way, the efficiency of creating the first target content under the user account can be improved.

Based on the related content of S101-S105, the application provides a content creation method, which responds to the triggering operation of a content creation control in a content platform and acquires a content creation type corresponding to a user account. And then, acquiring first target file information matched with the content creation type, and acquiring a content attribution mark corresponding to the user account. And calling a content template corresponding to the user account, and creating first target content under the user account by combining the account name of the user account, the first target file information, the content attribution mark corresponding to the user account and the content template corresponding to the user account. Therefore, the first target content under the user account can be automatically generated by one key through the triggering operation of the content creation control, and the content creation efficiency is improved.

In a possible implementation method, an embodiment of the present application provides another content creation method, where in addition to the foregoing S101 to S105, the method further includes:

d1: and displaying the first target content under the user account in a target page of the content platform.

As an alternative example, the first targeted content under the created user account may be presented in a targeted page of the content platform. Referring to fig. 4, fig. 4 is a schematic diagram of another target page provided in the embodiment of the present application. As an alternative example, as shown in FIG. 4, the first targeted content under the user account is presented in the presentation area 110-2 of the targeted page 110. Specifically, the first targeted content under the user account is presented in the targeted area 130 of the presentation area 110-2. It is to be understood that the first target content shown in fig. 4 is only an example for illustration and is not limiting.

In addition, after the first target content is presented on the target page, the add content control 110-1 grays out, and the added content becomes 1, indicating that no more triggering can be performed. The presentation area 110-2 also includes a description information area 130-3 that includes a name, a type of affiliation, a time of activity, etc. The information in the descriptive information area 130-3 is not present in the generated first target content, but is only available for viewing by the content creator. Presentation area 110-2 also includes a prompt message "you have read and agreed to" xx protocol "to authorize the content creator to the relevant protocol.

D2: and responding to the trigger operation of the confirmation control in the target page, and delivering the first target content under the user account.

A confirmation control (not shown in fig. 4) is also arranged in the target page on which the first target content is displayed. The content creator may trigger the confirmation control, and in response to the triggering operation of the confirmation control in the target page, deliver the first target content under the user account.

Therefore, after the user triggers the content creation control in the content platform, the first target content can be directly generated. And after the user triggers the confirmation control, the first target content can be directly released. Therefore, the user can realize the generation and the delivery of the first target content only by triggering the two controls, and the generation efficiency and the delivery efficiency of the first target content are improved.

e1: and displaying the first target content under the user account in a target page of the content platform.

It is understood that this step is the same as step D1 described above and will not be described here.

E2: responding to the trigger operation of the replacing control in the target page, and acquiring second target file information matched with the content creation type; the influence rate of the second target document information is second only than that of the first target document information.

And a replacement control is also arranged in the target page with the first target content. As an alternative example, the replacement control 130-1 is presented in the presentation area 110-2 of the target page 110.

The content creator can trigger the replacing control, and respond to the triggering operation of the replacing control in the target page to acquire second target file information matched with the content creation type. Wherein, the influence rate of the second target file information is only second to that of the first target file information. Specifically, the second target document information may be acquired from the content document library.

E3: and replacing the first target file information in the first target content with the second target file information to acquire second target content.

After the second target document information is acquired, the first target document information in the first target content may be replaced with the second target document information, and the other information may be kept unchanged, thereby acquiring the second target content. The second targeted content is still presented in the targeted area 130 of the presentation area 110-2 shown in fig. 4.

In addition, a deleting control is also arranged in the target page with the first target content. As an alternative example, the delete control 130-2 is exposed in the exposure area 110-2 of the target page 110. The content creator may trigger the deletion control, and delete the first target content in response to a trigger operation on the deletion control. After the deletion, the first target content is not displayed on the target page. Specifically, the first target content is not displayed in the target area 130 on the target page.

Based on E1-E3, the content creator can replace the generated first target content, which can meet the requirements of the content creator and improve the flexibility of content creation.

In one or more embodiments, the content is taken as an advertisement, and the content platform is taken as an advertisement platform, so that the advertisement platform and the media advertisement are simply introduced.

The advertising platform is used for the creation of media advertisements by advertisers. Media advertisements include types of streaming advertisements and syndication advertisements. The information flow advertisement is an advertisement positioned in friend trends, information media or audio-visual media content flow of a social media user. The display form of the information flow advertisement comprises a picture form, a picture and text form, a video form and the like.

The league advertisements are advertisements in the league page that the user pops up after funding on the information flow advertisement landing page. The information flow advertisement landing page refers to a page for displaying the information flow advertisement. The consumer can view the information flow advertisement on the information flow advertisement landing page and submit the personal data in a form submitting mode. And reserving resources, namely, submitting personal data on the information flow landing page so that an advertiser of the information flow advertisement obtains the personal data of the consumer under the authorization of the consumer. When the consumer reserves the information flow advertising page, a league page pops up.

Referring to fig. 5, fig. 5 is a schematic diagram of a federation page provided in an embodiment of the present application. As shown in FIG. 5, a number of non-competitive league advertisements are shown in league page 101. It will be appreciated that the league ads in the league page and the flow ads in the flow ads landing page belong to the same industry but do not compete with each other. For example, the information flow advertisement and the alliance advertisement in the information flow advertisement landing page are both advertisements in the home industry; the information flow advertisement is a furniture advertisement, and the alliance advertisement is a home decoration advertisement, a mattress advertisement and the like.

In order to facilitate the aggregation of multiple league advertisements displayed on the league page, the league advertisements are typically displayed in the form of a card. As shown in FIG. 5, the league page includes league advertisement 101-1, league advertisement 101-2, league advertisement 101-3, and league advertisement 101-4 in the form of a coupon. As an alternative example, each coupon-style syndication advertisement includes a brand image of the syndication advertisement, a related advertisement description "xxx", and an "immediate pick up" control. For example, the brand image in the league advertisement 101-1 shows the brand of the advertisement as brand A, the brand image in the league advertisement 101-2 shows the brand of the advertisement as brand B, the brand image in the league advertisement 101-3 shows the brand of the advertisement as brand C, and the brand image in the league advertisement 101-4 shows the brand of the advertisement as brand D. Brand A, B, C, and D are competing affiliate advertising brands. It is to be understood that the brand image in fig. 5 is only an example, and the actual brand image is determined according to the actual situation.

After the consumer triggers the 'immediate acquisition' control in the alliance page, additional information is generated, namely personal data such as a mobile phone number and the like are submitted to an advertiser of the alliance advertisement. In addition, a prompt word such as 'obtaining your mobile phone number after clicking and immediately getting' is displayed on the alliance page. When the consumer triggers the "immediate pick" control in the league page, the advertiser indicating that the consumer authorizes the league ad may obtain the user's profile. In addition, after the 'immediate pick' control is triggered, the 'immediate pick' control is grayed out and is in a non-triggerable state.

Based on this, as an alternative example, when the content platform is an advertisement platform, the content creation type is an advertisement category, and the content attribution flag is a brand flag, the advertisement type of the advertisement to be created may be specifically a syndication advertisement. And if the alliance advertisement is to be generated, the content template corresponding to the user account is specifically an alliance advertisement card and ticket template. As shown in fig. 5, the league advertisement in the form of a coupon, with images and characters removed, can be used as a league advertisement coupon template. Here, the explanation is merely an example, and the actual technical details are not limited thereto.

As an alternative example, when the content template corresponding to the user account is a federation advertisement card template, the first target content under the user account is specifically a federation advertisement of a card type under the user account. The coupon type league advertisement may refer to fig. 5.

The present application can further combine to provide more implementations on the basis of the implementations provided by the above aspects.

It will be understood by those skilled in the art that in the method of the present invention, the order of writing the steps does not imply a strict order of execution and any limitations on the implementation, and the specific order of execution of the steps should be determined by their function and possible inherent logic.

Based on the content creation method provided by the foregoing method embodiment, an embodiment of the present application further provides a content creation apparatus, and the content creation apparatus will be described below with reference to the accompanying drawings. Because the principle of solving the problem of the device in the embodiment of the present disclosure is similar to that of the method for creating the content in the embodiment of the present disclosure, the method may be used for implementing the device, and repeated descriptions are omitted.

Fig. 6 is a schematic structural diagram of a content creation apparatus according to an embodiment of the present application. As shown in fig. 6, the content creation apparatus includes:

a first obtaining unit 601, configured to obtain, in response to a trigger operation on a content creation control in a content platform, a content creation type corresponding to a user account;

a second obtaining unit 602, configured to obtain first target document information that matches the content creation type;

a third obtaining unit 603, configured to obtain a content attribution flag corresponding to the user account;

a calling unit 604, configured to call a content template corresponding to the user account;

a creating unit 605, configured to create a first target content under the user account by combining the account name of the user account, the first target file information, the content attribution mark corresponding to the user account, and the content template corresponding to the user account.

In a possible implementation manner, the first obtaining unit 601 includes:

the device comprises a first determining subunit, a second determining subunit and a third determining subunit, wherein the first determining subunit is used for determining the content type of historical content as the content creation type corresponding to a user account when the user account creates the historical content;

and the second determining subunit is configured to determine, when the historical content is not created in the user account, the account type corresponding to the user account as the content creation type corresponding to the user account.

In a possible implementation manner, the second obtaining unit 602 includes:

a first acquiring subunit, configured to acquire at least one piece of document information that matches the content creation type;

the third determining subunit is configured to determine an influence rate corresponding to each of the at least one document information;

and the fourth determining subunit is used for determining the file information with the highest influence rate as the first target file information.

In one possible implementation, the content platform is provided with a content document library; the content file library stores at least one content creation type information, at least one file information matched with each content creation type information and an influence rate corresponding to each file information;

the first acquisition subunit includes:

the first calling subunit is used for calling the content file library;

a fifth determining subunit, configured to determine, according to a content creation type corresponding to the user account, at least one piece of document information that matches the content creation type from the content document library;

the third determining subunit is specifically configured to:

and determining the influence rate corresponding to each file information in the at least one file information from the content file library.

In a possible implementation manner, the third obtaining unit 603 includes:

a second obtaining subunit, configured to, when a historical commodity is created in the user account, obtain a commodity attribution mark corresponding to the historical commodity, and determine the commodity attribution mark corresponding to the historical commodity as a content attribution mark corresponding to the user account;

and the third acquiring subunit is configured to acquire, when no historical commodity is created in the user account, a content attribution mark corresponding to the user account from the account information of the user account.

In a possible implementation manner, the content platform is provided with a commodity library of the user account, and the commodity library of the user account stores commodity information of historical commodities created by the user account; the commodity information comprises commodity attribution marks corresponding to the historical commodities;

the second acquisition subunit includes:

the second calling subunit is used for calling the commodity library of the user account when historical commodities are created in the user account;

and the fourth obtaining subunit is configured to obtain, from the commodity library of the user account, a commodity attribution mark corresponding to the historical commodity.

In one possible implementation, the apparatus further includes:

the first display unit is used for displaying first target content under the user account in a target page of the content platform;

and the releasing unit is used for responding to the triggering operation of the confirmation control in the target page and releasing the first target content under the user account.

In one possible implementation, the apparatus further includes:

the second display unit is used for displaying the first target content under the user account in a target page of the content platform;

a fourth obtaining unit, configured to obtain, in response to a trigger operation on a replacement control in the target page, second target scenario information that matches the content creation type; the influence rate of the second target file information is only second to that of the first target file information;

and the replacing unit is used for replacing the first target file information in the first target content with the second target file information to acquire a second target content.

In a possible implementation manner, when the content platform is an advertisement platform, the content creation type is an advertisement category, and the content attribution mark is a brand mark, the content template corresponding to the user account is specifically a federation advertisement card ticket template, and the first target content under the user account is specifically a federation advertisement of the card ticket type under the user account.

Based on the content creation method provided by the foregoing method embodiment, the present application further provides an electronic device, including: one or more processors; a storage device having one or more programs stored thereon, which when executed by the one or more processors, cause the one or more processors to implement the content creation method of any of the embodiments.

Referring now to FIG. 7, shown is a schematic diagram of an electronic device 1300 suitable for use in implementing embodiments of the present application. The terminal device in the embodiment of the present application may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a Digital broadcast receiver, a PDA (Personal Digital Assistant), a PAD (Portable android device), a PMP (Portable multimedia Player), a car terminal (e.g., car navigation terminal), and the like, and a fixed terminal such as a Digital TV (television), a desktop computer, and the like. The electronic device shown in fig. 7 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present application.

As shown in fig. 7, electronic device 1300 may include a processing device (e.g., central processing unit, graphics processor, etc.) 1301 that may perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) 1302 or a program loaded from a storage device 1306 into a Random Access Memory (RAM) 1303. In the RAM1303, various programs and data necessary for the operation of the electronic apparatus 1300 are also stored. The processing device 1301, the ROM1302, and the RAM1303 are connected to each other via a bus 1304. An input/output (I/O) interface 1305 is also connected to bus 1304.

Generally, the following devices may be connected to the I/O interface 1305: input devices 1306 including, for example, touch screens, touch pads, keyboards, mice, cameras, microphones, accelerometers, gyroscopes, and the like; an output device 1307 including, for example, a Liquid Crystal Display (LCD), speaker, vibrator, etc.; storage devices 1306 including, for example, magnetic tape, hard disk, and the like; and a communication device 1309. The communications device 1309 may allow the electronic device 1300 to communicate wirelessly or by wire with other devices to exchange data. While fig. 7 illustrates an electronic device 1300 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.

In particular, according to embodiments of the application, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, embodiments of the present application include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such embodiments, the computer program may be downloaded and installed from a network via the communication device 1309, or installed from the storage device 1306, or installed from the ROM 1302. When executed by the processing device 1301, the computer program performs the above-described functions defined in the methods of the embodiments of the present application.

The electronic device provided by the embodiment of the present application and the content creation method provided by the embodiment of the present application belong to the same inventive concept, and technical details that are not described in detail in the embodiment can be referred to the embodiment of the present application, and the embodiment of the present application have the same beneficial effects.

Based on the content creation method provided in the foregoing method embodiments, an embodiment of the present application provides a computer readable medium, on which a computer program is stored, where the program is executed by a processor to implement the content creation method according to any one of the foregoing embodiments.

It should be noted that the computer readable medium mentioned above in the present application may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the context of this application, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In this application, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.

In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.

The computer readable medium may be embodied in the electronic device; or may be separate and not incorporated into the electronic device.

The computer-readable medium carries one or more programs that, when executed by the electronic device, cause the electronic device to perform the content creation method.

Computer program code for carrying out operations for aspects of the present application may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, smalltalk, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).

The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present application. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.

The units described in the embodiments of the present application may be implemented by software or hardware. Where the name of a unit/module does not in some cases constitute a limitation on the unit itself, for example, a voice data collection module may also be described as a "data collection module".

The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), application Specific Integrated Circuits (ASICs), application Specific Standard Products (ASSPs), system on a chip (SOCs), complex Programmable Logic Devices (CPLDs), and the like.

In the context of this application, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

According to one or more embodiments of the present application, [ example one ] there is provided a content creation method, the method comprising:

acquiring first target file information matched with the content creation type;

acquiring a content attribution mark corresponding to the user account;

calling a content template corresponding to the user account;

According to one or more embodiments of the present application, in example two, there is provided a content creation method, where the obtaining of a content creation type corresponding to a user account includes:

when a user account is created with historical content, determining the content type of the historical content as the content creation type corresponding to the user account;

when the historical content is not created in the user account, determining the account type corresponding to the user account as the content creation type corresponding to the user account.

According to one or more embodiments of the present application, [ example three ] there is provided a content creation method of acquiring first target document information matching the content creation type, including:

acquiring at least one file information matched with the content creation type;

determining the influence rate corresponding to each file information in the at least one file information;

and determining the file information with the highest influence rate as first target file information.

According to one or more embodiments of the present application, [ example four ] there is provided a content creation method, the content platform being provided with a content document library; the content file library stores at least one content creation type information, at least one file information matched with each content creation type information and an influence rate corresponding to each file information;

the acquiring at least one file information matched with the content creation type comprises the following steps:

calling a content file library;

determining at least one piece of document information matched with the content creation type from the content document library according to the content creation type corresponding to the user account;

the determining the influence rate corresponding to each document information in the at least one document information includes:

According to one or more embodiments of the present application, an [ example five ] provides a content creating method, where the obtaining a content attribution flag corresponding to the user account includes:

when historical commodities are created in the user account, commodity attribution marks corresponding to the historical commodities are obtained, and the commodity attribution marks corresponding to the historical commodities are determined as content attribution marks corresponding to the user account;

and when the historical commodities are not created in the user account, acquiring a content attribution mark corresponding to the user account from the account information of the user account.

According to one or more embodiments of the present application, there is provided a content creation method, in which the content platform is provided with a commodity library of the user account, and the commodity library of the user account stores commodity information of historical commodities created by the user account; the commodity information comprises commodity attribution marks corresponding to the historical commodities;

when historical commodities are created in the user account, acquiring commodity attribution marks corresponding to the historical commodities, wherein the commodity attribution marks comprise:

when historical commodities are created in the user account, calling a commodity library of the user account;

According to one or more embodiments of the present application, [ example seven ] there is provided a content creation method, the method further comprising:

displaying first target content under the user account in a target page of the content platform;

and responding to the triggering operation of the confirmation control in the target page, and delivering the first target content under the user account.

According to one or more embodiments of the present application, [ example eight ] there is provided a content creation method, the method further comprising:

responding to the trigger operation of the replacing control in the target page, and acquiring second target file information matched with the content creation type; the influence rate of the second target file information is second only to that of the first target file information;

and replacing the first target file information in the first target content with the second target file information to acquire second target content.

According to one or more embodiments of the present application, an example nine provides a content creating method, where when the content platform is an advertisement platform, the content creating type is an advertisement category, and the content attribution mark is a brand mark, the content template corresponding to the user account is specifically a federation advertisement card template, and the first target content in the user account is specifically a federation advertisement of a card type in the user account.

According to one or more embodiments of the present application, there is provided [ example ten ] a content creation apparatus including:

According to one or more embodiments of the present application, there is provided [ example eleven ] a content creation apparatus, the first acquisition unit including:

the first determining subunit is configured to determine, when a user account has a historical content created therein, a content type of the historical content as a content creation type corresponding to the user account;

According to one or more embodiments of the present application, there is provided [ example twelve ] a content creation apparatus including:

the first acquisition subunit is used for acquiring at least one piece of file information matched with the content creation type;

According to one or more embodiments of the present application, [ example thirteen ] there is provided a content creation apparatus, the content platform being provided with a content document library; the content file library stores at least one content creation type information, at least one file information matched with each content creation type information and an influence rate corresponding to each file information;

the first acquisition subunit includes:

the first calling subunit is used for calling the content file library;

the third determining subunit is specifically configured to:

According to one or more embodiments of the present application, [ example fourteen ] there is provided a content creation apparatus, the third acquisition unit including:

According to one or more embodiments of the present application, [ example fifteen ] there is provided a content creation apparatus, the content platform being provided with a commodity library of the user account that stores commodity information of historical commodities created by the user account; the commodity information comprises commodity attribution marks corresponding to the historical commodities;

the second acquisition subunit includes:

the second calling subunit is used for calling the commodity library of the user account when the historical commodities are created in the user account;

and the fourth acquiring subunit is configured to acquire the commodity attribution mark corresponding to the historical commodity from the commodity library of the user account.

According to one or more embodiments of the present application, [ example sixteen ] there is provided a content creation apparatus, the apparatus further comprising:

and the releasing unit is used for releasing the first target content under the user account in response to the trigger operation of the confirmation control in the target page.

According to one or more embodiments of the present application, [ example seventeen ] there is provided a content creation apparatus, further comprising:

a fourth obtaining unit, configured to obtain, in response to a trigger operation on a replacement control in the target page, second target pattern information that matches the content creation type; the influence rate of the second target file information is second only to that of the first target file information;

and the replacing unit is used for replacing the first target file information in the first target content with the second target file information to acquire second target content.

According to one or more embodiments of the present application, in an eighteenth example, there is provided a content creating apparatus, when the content platform is an advertisement platform, the content creation type is an advertisement category, and the content attribution mark is a brand mark, the content template corresponding to the user account is specifically a league advertisement card and coupon template, and the first target content under the user account is specifically a league advertisement of the card and coupon type under the user account.

According to one or more embodiments of the present application, there is provided an electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon,

According to one or more embodiments of the present application [ example twenty ] there is provided a computer readable medium having a computer program stored thereon, wherein the program when executed by a processor implements a content creation method as described in any one of the above.

According to one or more embodiments of the present application, [ example twenty-one ] there is provided a computer program product which, when run on a computer, causes the computer to perform a content creation method as described in any one of the above.

It should be noted that, in the present specification, the embodiments are described in a progressive manner, each embodiment focuses on differences from other embodiments, and the same and similar parts among the embodiments may be referred to each other. For the system or the device disclosed by the embodiment, the description is simple because the system or the device corresponds to the method disclosed by the embodiment, and the relevant points can be referred to the method part for description.

It should be understood that, in this application, "at least one" means one or more, "a plurality" means two or more. "and/or" for describing an association relationship of associated objects, indicating that there may be three relationships, e.g., "a and/or B" may indicate: only A, only B and both A and B are present, wherein A and B may be singular or plural. The character "/" generally indicates that the former and latter associated objects are in an "or" relationship. "at least one of the following" or similar expressions refer to any combination of these items, including any combination of single item(s) or plural items. For example, at least one (one) of a, b, or c, may represent: a, b, c, "a and b", "a and c", "b and c", or "a and b and c", wherein a, b, c may be single or plural.

It is further noted that, herein, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Also, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrases "comprising a," "8230," "8230," or "comprising" does not exclude the presence of additional like elements in a process, method, article, or apparatus that comprises the element.

The steps of a method or algorithm described in connection with the embodiments disclosed herein may be embodied directly in hardware, in a software module executed by a processor, or in a combination of the two. A software module may reside in Random Access Memory (RAM), memory, read Only Memory (ROM), electrically programmable ROM, electrically erasable programmable ROM, registers, hard disk, a removable disk, a CD-ROM, or any other form of storage medium known in the art.

The previous description of the disclosed embodiments is provided to enable any person skilled in the art to make or use the present application. Various modifications to these embodiments will be readily apparent to those skilled in the art, and the generic principles defined herein may be applied to other embodiments without departing from the spirit or scope of the application. Thus, the present application is not intended to be limited to the embodiments shown herein but is to be accorded the widest scope consistent with the principles and novel features disclosed herein.

Claims

1. A method for content creation, the method comprising:

responding to a triggering operation of a content creating control in a content platform, and acquiring a content creating type corresponding to a user account;

acquiring first target file information matched with the content creation type;

acquiring a content attribution mark corresponding to the user account;

calling a content template corresponding to the user account;

2. The method according to claim 1, wherein the obtaining of the content creation type corresponding to the user account includes:

when the user account is created with historical content, determining the content type of the historical content as the content creation type corresponding to the user account;

3. The method according to claim 1, wherein the obtaining the first target document information matching the content creation type comprises:

acquiring at least one file information matched with the content creation type;

4. The method of claim 3, wherein the content platform is provided with a content document library; the content file library stores at least one content creation type information, at least one file information matched with each content creation type information and an influence rate corresponding to each file information;

the acquiring at least one piece of document information matched with the content creation type comprises:

calling the content file library;

determining at least one file information matched with the content creation type from the content file library according to the content creation type corresponding to the user account;

the determining the influence rate corresponding to each file information in the at least one file information includes:

5. The method according to claim 1, wherein the obtaining of the content attribution flag corresponding to the user account comprises:

6. The method according to claim 5, wherein the content platform is provided with a commodity library of the user account, and the commodity library of the user account stores commodity information of historical commodities created by the user account; the commodity information comprises commodity attribution marks corresponding to the historical commodities;

when historical commodities are created in the user account, obtaining commodity attribution marks corresponding to the historical commodities comprises the following steps:

7. The method of claim 1, further comprising:

8. The method of claim 1, further comprising:

9. The method according to any one of claims 1 to 8, wherein when the content platform is an advertisement platform, the content creation type is an advertisement category, and the content attribution tag is a brand tag, the content template corresponding to the user account is specifically a league advertisement card template, and the first target content under the user account is specifically a league advertisement of a card type under the user account.

10. An apparatus for creating content, the apparatus comprising:

the second acquisition unit is used for acquiring first target file information matched with the content creation type;

11. An electronic device, comprising:

one or more processors;

a storage device having one or more programs stored thereon,

the one or more programs, when executed by the one or more processors, cause the one or more processors to implement the content creation method of any of claims 1-9.

12. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements a content creation method as claimed in any one of claims 1 to 9.

13. A computer program product, characterized in that it causes a computer to carry out the content creation method according to any one of claims 1 to 9, when said computer program product is run on the computer.