CN115238196B

CN115238196B - Advertisement putting method and device, electronic equipment and storage medium

Info

Publication number: CN115238196B
Application number: CN202211161565.9A
Authority: CN
Inventors: 张耀云; 刘骥霄; 侯凯佳
Original assignee: Beijing Shunshi Sicheng Technology Co ltd
Current assignee: Beijing Shunshi Sicheng Technology Co ltd
Priority date: 2022-09-23
Filing date: 2022-09-23
Publication date: 2022-12-13
Anticipated expiration: 2042-09-23
Also published as: CN115238196A

Abstract

The application relates to an advertisement putting method, an advertisement putting device, electronic equipment and a storage medium. The advertisement putting method comprises the following steps: acquiring advertisement putting information; the advertisement putting information comprises element label information and template information; searching material images in a material library according to the element label information, and determining a plurality of first page synthesis elements; searching in a template image library according to element label information corresponding to the first page synthesis elements aiming at each first page synthesis element, and determining a comparison template image corresponding to the first page synthesis elements; comparing each first page synthetic element with the corresponding comparison template image to determine a comparison value of the first page synthetic element; for each comparison value, determining a corresponding first page synthesis element lower than a first preset value as a second page synthesis element; synthesizing the second page synthesis element into an advertisement page according to the template information; and through the advertisement putting platform, the advertisement page is put and popularized.

Description

Advertisement delivery method and device, electronic equipment and storage medium

Technical Field

The present application relates to the field of data processing technologies, and in particular, to an advertisement delivery method and apparatus, an electronic device, and a storage medium.

Background

Advertisement putting is always an important mode for product popularization, and with the rapid development of the internet, on-line putting of advertisement pages such as popularization landing pages and the like becomes a common means for advertisement putting. In the field of mobile internet, the first page visited by visitors through advertisement links (pictures/videos), sharing links, two-dimensional codes, short messages and other channels is a promotion landing page. Therefore, the promotion landing page is a carrier for bearing flow in the promotion process, and plays a role in converting 'persuasion of user participation' and 'guidance of user action'. Therefore, whether the release of the promotion landing page is accurate or not determines the conversion rate of the user to a certain extent.

At present, the mode of making and putting the popularization landing page is relatively simple, the requirement of an advertisement putting party cannot be accurately matched, and then the user conversion rate is low.

Disclosure of Invention

The application provides an advertisement putting method, an advertisement putting device, electronic equipment and a storage medium, and aims to provide a scheme for efficiently embodying the demand of an advertisement putting party in an advertisement page so as to improve the user conversion rate.

In a first aspect, the present application provides an advertisement delivery method, including:

acquiring advertisement putting information; the advertisement putting information comprises element label information and template information;

searching material images in a material library according to the element label information, and determining a plurality of first page synthesis elements;

for each first page synthesis element, searching in a template image library according to element label information corresponding to the first page synthesis element, and determining a comparison template image corresponding to the first page synthesis element;

comparing each first page synthesis element with a corresponding comparison template image to determine a comparison value of the first page synthesis element;

for each comparison value, determining a corresponding first page synthetic element lower than a first preset value as a second page synthetic element;

synthesizing the second page synthesis element into an advertisement page according to the template information;

and putting and popularizing the advertisement page through an advertisement putting platform.

Optionally, the method further includes:

determining the first page synthesis element with the comparison value higher than a second preset value as a third page synthesis element;

and resetting the label of the third page synthesis element based on a pre-established image label model.

Optionally, the advertisement delivery information includes user demand information;

the synthesizing the second page synthesizing element into the advertisement page according to the template information comprises:

generating an advertisement page rule according to the user demand information;

and synthesizing the second page synthesis element into the advertisement page based on the advertisement page rule and the template information.

Optionally, the delivering and popularizing the advertisement page through the advertisement delivering platform includes:

generating a first advertisement putting rule according to the user demand information;

and based on the first advertisement putting rule and the advertisement putting information, putting and popularizing the advertisement page through an advertisement putting platform.

Optionally, the method further includes:

searching corresponding expanded words and similar words in a preset expanded word library and a preset similar word library respectively according to the element label information;

and respectively binding the expansion words and the similar words with the advertisement page, so that the advertisement page can be searched according to the expansion words and the similar words.

Optionally, the method further includes:

collecting the delivery data of the advertisement page;

analyzing the delivery effect of different advertisement platforms in different time periods according to the delivery data;

and generating a second advertisement putting rule of the advertisement page based on the putting effect, and putting and popularizing the advertisement page based on the second advertisement putting rule.

Optionally, the method further includes:

analyzing the browsing duration of different advertisement pages according to the delivery data;

and generating a third advertisement putting rule of the advertisement page based on the browsing duration of the different advertisement pages, and putting and popularizing the advertisement page based on the third advertisement putting rule.

In a second aspect, the present application provides an advertisement delivery device, comprising:

the advertisement putting information acquisition module is used for acquiring advertisement putting information; the advertisement putting information comprises element label information and template information;

the first page composition element determining module is used for searching the material images in the material library according to the element label information and determining a plurality of first page composition elements;

the comparison template image determining module is used for searching in a template image library according to the element label information corresponding to each first page synthesis element and determining a comparison template image corresponding to the first page synthesis element;

the comparison value determining module is used for comparing each first page synthesis element with the corresponding comparison template image and determining the comparison value of the first page synthesis element;

the second page synthetic element determining module is used for determining the corresponding first page synthetic element lower than the first preset value as a second page synthetic element according to each comparison value;

the advertisement page synthesis module is used for synthesizing the second page synthesis element into an advertisement page according to the template information;

and the delivery and popularization module is used for delivering and popularizing the advertisement page through an advertisement delivery platform.

Optionally, the apparatus further includes a material library updating module, configured to:

determining the first page synthesis element with the comparison value higher than the second preset value as a third page synthesis element;

the advertisement page synthesizing module is specifically configured to:

generating an advertisement page rule according to the user demand information;

Optionally, the release promotion module is specifically configured to:

Optionally, the apparatus further includes a term binding module, configured to:

and binding the expansion words and the similar words with the advertisement page respectively, so that the advertisement page can be retrieved according to the expansion words and the similar words.

Optionally, the apparatus further includes a promotion modification module, configured to:

collecting the delivery data of the advertisement page;

analyzing the launching effects of different advertisement platforms in different time periods according to the launching data;

Optionally, the promotion modification module is further configured to:

In a third aspect, the present application provides an electronic device, comprising: a memory having stored thereon a computer program which can be loaded by the processor and which performs the method according to any of the first aspects.

In a fourth aspect, the present application provides a computer readable storage medium storing a computer program that can be loaded by a processor and execute the method according to any of the first aspects.

The application provides an advertisement putting method, an advertisement putting device, electronic equipment and a storage medium, firstly, a material image in a material library is searched through element label information, a first page synthetic element can be determined, secondly, the first page synthetic element is compared with a comparison template image, the first page synthetic element with the comparison value lower than a preset value can be screened out, a second page synthetic element is determined, the second page synthetic element is more consistent with the label information compared with the first page synthetic element, therefore, the material image is more accurately selected, the advertisement page synthesized by the second page synthetic element is higher in accuracy according to the template information, and therefore, after the advertisement page is put on an advertisement putting platform, the reach rate and the conversion rate of a user can be effectively improved.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings used in the embodiments or the description of the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and those skilled in the art can obtain other drawings without inventive labor.

Fig. 1 is a schematic view of an application scenario provided in an embodiment of the present application;

fig. 2 is a flowchart of an advertisement delivery method according to an embodiment of the present application;

fig. 3 is a schematic architecture diagram of an advertisement delivery system according to an embodiment of the present application;

fig. 4 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present application;

fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present application.

Detailed Description

In order to make the objects, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application. It should be apparent that the embodiments described are some, but not all embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

In addition, the term "and/or" herein is only one kind of association relationship describing the association object, and means that there may be three kinds of relationships, for example, a and/or B, and may mean: a exists alone, A and B exist simultaneously, and B exists alone. In addition, the character "/" herein generally indicates that the former and latter related objects are in an "or" relationship, unless otherwise specified.

The embodiments of the present application will be described in further detail with reference to the drawings attached hereto.

Fig. 1 is a schematic view of an application scenario provided by the present application, in which an advertisement page needs to be accurately delivered to an advertisement platform. In the launching process, in order to enable the user conversion rate to be higher and the launching effect to be better, the method provided by the application is applied to making and launching the advertisement page. Specifically, the advertisement delivery method of the present application may be deployed in a server. When the advertisement putting information is obtained, the server executes the method, synthesizes a more accurate advertisement page and accurately puts the advertisement page according to the advertisement putting information, so that the putting effect of the advertisement page is better, and the user conversion rate is higher.

The following embodiments may be referred to for implementation of specific processing at the server.

Fig. 2 is a flowchart of an advertisement delivery method according to an embodiment of the present application. The method of the embodiment is used for generating and delivering the corresponding advertisement page in the advertisement delivery process, so that the advertisement delivery accuracy is improved, and the method can be applied to the server in the scene and can also be applied to other electronic equipment with computing capacity. As shown in fig. 2, the method of the present embodiment includes:

s201, obtaining advertisement putting information; the advertisement putting information comprises element label information and template information.

In the present application, "advertisement placement information" refers to some information related to the requirement to place an advertisement. For example, type requirements for elements in the served advertisement, format requirements for the served advertisement, and the like. Wherein the type requirements for elements in the delivered advertisement correspond to element tag information; the format requirements for the delivered advertisements correspond to template information. Elements in the delivered advertisement comprise pictures used on an advertisement interface and the like; the template information comprises the number of advertisement pages, the number of elements on each page, the display mode of each element and the like.

In some implementations, the advertisement delivery information may be directly input by the user, and the server obtains the advertisement delivery information by obtaining the input information of the user.

In other implementations, the advertisement placement information may be obtained by analyzing the relevant files. In order to directly hit pain points of users during operation of products, investigation is often performed according to certain requirements of users, such as: questionnaires, interviews, and the like. The present embodiment can acquire advertisement delivery information by analyzing a questionnaire file, a survey record file, and the like. Or, a client with an advertisement delivery requirement may provide a requirement file, and advertisement delivery information may also be obtained through analysis of the requirement file.

S202, searching material images in the material library according to the element label information, and determining a plurality of first page synthesis elements.

In the present application, the "first page composition element" refers to a candidate page composition element that is preliminarily determined by a search of the material library. The elements retrieved from the material library according to the element tag information are not necessarily the required elements, subject to the accuracy of the tags of the elements in the material library. Therefore, the elements which really match the requirements can be determined by processing the candidate page synthesis elements subsequently.

In some implementations, the administrator can upload all elements in a batch to the system repository. And in the uploading process, the size of the element is compressed by calling a third-party interface, and the type (color, style, content and the like) of the element is identified. According to the identification result, the elements can be automatically labeled, and the set picture can enter a material library.

In other implementations, in order to improve the accuracy of the tags of the elements in the material library, the set pictures may be stored in the temporary storage library after the tags are automatically marked on the elements. And further processing the elements in the temporary storage library, determining the elements lacking the labels, performing secondary labeling, and storing the elements in the material library.

In other implementations, multiple repositories may be created, each storing different types of elements. Then, when the first page composition element is retrieved from the material library according to the element tag information, a target material library may be determined from a plurality of material libraries based on the element tag information, and then retrieved from the target material library to determine the first page composition element. The method can reduce the search range, reduce the task amount of the search and improve the search efficiency.

S203, searching in a template image library according to the element label information corresponding to the first page synthesis elements aiming at each first page synthesis element, and determining a comparison template image corresponding to the first page synthesis elements.

The template images in the template image library are standard material images which are accurately matched with the element label information in advance.

Specifically, a plurality of first page synthesis elements can be retrieved from the material library according to the tag information, for each first page synthesis element, the retrieval can be performed in the template image library through the tag information of the first page synthesis element, a standard material image corresponding to the tag information is found, the standard material image is determined as a comparison template image, and the comparison template image can be compared with the first page synthesis elements, so that whether the first page synthesis elements are completely matched with the tags is determined.

S204, aiming at each first page synthetic element, comparing with the corresponding comparison template image, and determining the comparison value of the first page synthetic element.

Specifically, when the first page synthesis elements are images, the average value of the pixel points of each row of each first page synthesis element is calculated, variance calculation is performed on the obtained average value, and meanwhile, the variance value of the pixel points of the corresponding template image is calculated. And calculating the difference value of the pixel point variance value of the first page synthetic element and the pixel point variance value of the corresponding template image, and determining the difference value as the comparison value of the first page synthetic element. When the numerical value of the comparison value is lower, the first page synthesis element is more consistent with the element label information; when the numerical value of the comparison value is higher, the difference between the first page composition element and the element label information is larger.

In some implementation manners, the first page composition element can be scaled, so that the comparison process is simpler, and the image processing efficiency is improved.

When the first page synthesis element is a character, semantic feature information of the first page synthesis element can be extracted and compared with semantic feature information of a standard material image, and a difference value between the similarity between the two semantic feature information and 1 is determined as a comparison value corresponding to the first page synthesis element. Similarly, when the numerical value of the comparison value is lower, the first page composite element is more consistent with the element label information; when the numerical value of the comparison value is higher, the difference between the first page composition element and the element label information is larger.

S205, aiming at each comparison value, determining the corresponding first page synthesis element lower than the first preset value as a second page synthesis element.

Specifically, through the comparison process, a comparison value between each page synthesis element and the corresponding template image can be calculated, each comparison value is compared with a preset first preset value, and the first page synthesis element corresponding to the comparison value lower than the first preset value is determined as a second page synthesis element.

In some embodiments, the first page synthesis element with the comparison value higher than the second preset value may be determined as a third page synthesis element; and resetting the label of the third page synthesis element based on a label model established in advance.

Specifically, through the determination process of the second page synthesis element, the first page synthesis element whose comparison value is higher than the second preset value may be determined as the third page synthesis element. At this time, the difference between the third page composition element and the template image is too large, and the element may be considered to be out of agreement with the label. Therefore, the third page synthesis element can be re-identified based on the pre-established image label model, and a new label is determined. And the elements with the updated labels are put back to the material library, so that the searched first page composition elements can better accord with the element label information in the subsequent material searching process.

In some implementations, the image tag model may be an image recognition model established based on a convolutional neural network.

And S206, synthesizing the second page synthesis element into the advertisement page according to the template information.

Specifically, the template information may include a plurality of page composition rules, and the second page composition element is composed according to the page composition rule in the template information, so as to obtain the advertisement page.

In some implementations, the template information can include material quantity information. The second page composition element can be selected according to the material quantity information, and the selected second page composition element is subjected to page composition, so that the advertisement page is obtained.

And S207, putting and popularizing the advertisement page through the advertisement putting platform.

Specifically, the synthesized advertisement page is put on an advertisement putting platform for popularization.

This application is at first retrieved the material image in the material storehouse through element label information, can confirm first page synthetic element, secondly through comparing first page synthetic element in comparison template image, can select the first page synthetic element that the comparison value is less than the default, and will and it confirm second page synthetic element, second page synthetic element compares in first page synthetic element, more accord with label information, therefore the chooseing for use of material image is more accurate, thereby according to template information, the advertisement page precision of using the synthesis of second page synthetic element is higher, thereby after throwing the advertisement page to the advertisement delivery platform, can effectively improve user's reach rate and conversion rate.

In some embodiments, the advertisement placement information includes user demand information; synthesizing the second page synthesis element into an advertisement page according to the template information, including: generating an advertisement page rule according to the user demand information; and synthesizing the second page synthesis element into the advertisement page based on the advertisement page rule and the template information.

The user demand information includes some specific demands of the user on the advertisement page, for example, the user demand information may include a certain advertisement platform or a certain type of advertisement platform specified for placement; and the advertisement page synthesis rule is used for matching with the user demand information and carrying out personalized adjustment on the advertisement page based on the template information. For example, the main audience of the advertisement page delivery in the user demand information is the middle-aged and the elderly users, and the font size of the advertisement page can be adjusted according to the information, so that the font is more attractive.

In some specific implementation manners, the advertisement delivery information may be extracted, the user demand information may be determined, and the advertisement page synthesis rule may be generated according to the field of the user demand information. Or an advertisement page rule database can be established, and corresponding advertisement page rules are matched in the advertisement page synthesis rule database according to the user demand information.

And synthesizing the second page synthesis element into the advertisement page according to the page synthesis rule.

The advertisement page rules are generated according to the user demand information, different page rules can be generated according to different user demand information, and the subsequent advertisement page synthesized based on the advertisement page rules and the template information is more targeted and personalized, so that the reach rate and the conversion rate of the user are improved.

In some embodiments, correspondingly, the delivering and promoting the advertisement page through the advertisement delivering platform includes: generating a first advertisement putting rule according to the user demand information; and based on the first advertisement putting rule and the advertisement putting information, putting and popularizing the advertisement page through an advertisement putting platform.

Specifically, the first advertisement delivery rule can be used for matching with user demand information and performing personalized adjustment on the delivery mode of the advertisement page. For example, by analyzing the placement demand information of users, it is found that the main audience of advertisement pages is middle-aged people, and the main web browsing time of such groups may be concentrated on the off-duty time. Accordingly, a corresponding first advertisement delivery rule may be generated, focusing advertisement delivery time on 5 o 'clock to 12 o' clock in the evening.

According to different first advertisement putting rules, the advertisement pages are put, so that the putting of the advertisements can be more accurate and efficient, and the reach rate and the conversion rate of the user are improved.

In some scenes, corresponding expanded words and similar words can be searched in a preset expanded word bank and a preset similar word bank respectively according to the element label information; and respectively binding the expansion words and the similar words with the advertisement page, so that the advertisement page can be searched according to the expansion words and the similar words.

Specifically, an extended thesaurus and a similar thesaurus may be preset. The expansion word bank stores expansion words and extension words related to the element label information; the similar words related to the element label information are stored in the similar words library. For example, one piece of element tag information is an automobile, and the expansion words of the word can include refueling, speed per hour, running-in, decoration, oil price and the like; similar words to the word may include a vehicle, a passenger car, a taxi, etc.

In the process of generating the advertisement page, corresponding expanded words and similar words can be searched from the expanded word bank and the similar word bank according to the element label information. After the advertisement page is generated, the retrieved expansion words and similar words can be bound with the advertisement page together with the element tag information to serve as search tags of the advertisement page. In this way, the user may retrieve the advertisement page when searching for the corresponding search tab.

By binding the expansion words and the similar words associated with the element label information with the advertisement page, the retrieval probability of the advertisement page can be improved, and therefore the click rate of the advertisement page is improved.

In still other aspects, the method further comprises: collecting the delivery data of the advertisement page; analyzing the launching effects of different advertisement platforms in different time periods according to the launching data; and generating a second advertisement putting rule of the advertisement page based on the putting effect, and putting and popularizing the advertisement page based on the second advertisement putting rule.

Specifically, after the advertisement page is released, releasing data of the advertisement page can be collected through background management, data analysis is carried out on the releasing data, releasing effects of the advertisement page on different advertisement platforms in different time intervals are obtained, second advertisement releasing rules are generated based on the releasing effects, releasing of the advertisement page is distributed again based on the second advertisement releasing rules, and releasing and popularization are continued.

In some specific implementations, after the advertisement page is placed on the advertisement platform, the data after placement can be analyzed. Specifically, data such as click rate, access amount, download amount and the like of a certain platform in different time periods, data of advertisement pages in different platforms and the like can be analyzed. Through the data analysis, the click rate of the platforms in the time periods can be mastered, and the advertising effect of the corresponding platforms in the advertising pages in the corresponding time periods is better. And then, a new advertisement putting rule (a second advertisement putting rule) can be generated according to the putting effect, and targeted putting is carried out on the advertisement page according to the new advertisement putting rule, so that the reach rate and the conversion rate of the user are further improved.

In other embodiments, browsing durations of different advertisement pages can be analyzed according to the delivery data; and generating a third advertisement putting rule of the advertisement page based on the browsing duration of the different advertisement pages, and putting and popularizing the advertisement page based on the third advertisement putting rule.

Specifically, one of the advertisement delivery formats that are currently used is the H5 (HTML 5) applet. And aiming at a certain content needing to be promoted, generating a plurality of advertisement pages by utilizing H5, and combining the advertisement pages into a small program. When the user accesses the small program by clicking the link, scanning the two-dimensional code and the like, the advertisement pages can be browsed, and accordingly the putting data is generated.

When the delivery data is analyzed, the browsing duration of each page in the delivery data can be analyzed to determine which pages in the multiple pages have higher browsing degree. Therefore, the preference of the user to the advertisement pages can be analyzed, and the third advertisement putting rule can be generated according to the preference, so that the display sequence and the default display duration of each page can be adjusted. Or the characteristics of the page with the highest browsing degree can be analyzed, and other pages can be adjusted according to the characteristics. Thereby improving the browsing amount of the whole advertisement content.

In one particular embodiment, an advertisement delivery system is disclosed. The functional architecture of the system is shown in fig. 3. The system comprises functional modules including a customer management module, a login module, a release management module, a material library management module, a medium management module, a label management module, a form information management module, a page model module, a system management module, an intelligent engine module and the like.

The client management module comprises a client creating submodule and a data releasing submodule. The create client sub-module may be used for advertiser account information creation. The advertiser can realize account registration by inputting identity information and setting a password, and becomes one of service objects (customers) of the system. The delivery data submodule may be configured to collect delivery data corresponding to each customer. And after the customer registration is finished, the data needing to be released can be uploaded to the system.

The login module can be used for supporting a client and a system administrator to log in the system so as to conveniently acquire the operation authority to carry out corresponding operation. The login module supports account password login and mobile phone number verification code login. The account number can be a registered mobile phone number, a registered user name and the like.

The release management module can be used for supporting a client and a system administrator to manage release data. Specifically, batch processing (import, export, deletion, update, etc.) can be performed on the delivered data; meanwhile, the released data can be summarized and displayed, and a corresponding data table is generated according to the data summarizing requirements of the client and displayed on the client (client data large screen), or the corresponding data table is generated according to the data summarizing requirements of a system administrator (operator) and displayed on the system administrator (operator) side (operator large screen).

The material library management module can be used for classifying and managing the materials. Taking the car advertisement as an example, the material classification can be specifically vehicle type classification management. The material management submodule can be used for managing the uploading of materials, adding picture materials, setting labels for the materials and the like.

The tag management module may be used to manage tags and tag types.

The page model module may be used to manage pages and templates of advertisements, etc. For example, setting basic parameters of the page, setting different types of templates, and the like.

The media management module may be used to setup and create ad delivery media.

The form information management module can be used for performing form statistics on related advertisement data, such as batch derivation of advertisement browsing data according to time periods.

The system management module can be used for managing and configuring the operation base of the whole system. Such as system user management, personnel role settings, role management, data dictionary lists, operation log lists, and the like.

The intelligent engine module can be used for managing a system word bank, including expanded word management, stop word management and similar word management. By managing the system word stock, different labels can be corresponding to different advertisements.

Based on the system, the available advertising creatives, namely the demand of self-designing the advertising promotion page and collecting the advertising effect data can be established. The promotion page can be generated quickly and accurately according to the requirements of each client, then the third-party platform is subjected to advertisement through aggregation, page promotion is carried out, and information obtained by page promotion is collected.

The advertisement types in the system comprise H5 promotion pages, and after each promotion page is set with a release requirement, the system automatically searches for corresponding pictures in a material library according to the release requirement. For example: the released object is an A-brand automobile, the releasing color is required to be black, and the system can automatically search corresponding materials according to the set releasing requirement.

Because all uploaded materials are automatically labeled through identification of a third-party interface, the materials can be identified inaccurately, the generated promotion page is inaccurate, and the promotion effect is not ideal. The solution is as follows: the uploaded materials are automatically marked through the third-party interface, the materials after the materials are marked enter the temporary storage library, and secondary marking is carried out through human intervention, so that the materials are found more accurately when the popularization page is generated.

This advertisement delivery system has the material storehouse by oneself, system administrator accessible is uploaded the picture to the system material storehouse through the mode of uploading in batches, upload in-process system can compress the picture size through transferring the third party interface, discernment picture colour, the style, can print the label automatically after the discernment is successful, the picture can get into the temporary storage storehouse after the setting is accomplished, the picture that will lack the label carries out the people and gets into the material storehouse after for printing the label, make when setting up the popularization page, more fast more accurate the exquisite material that accords with the demand of looking for. In the advertisement putting system, operators upload various materials and set various material labels to uniformly manage all the materials; setting a promotion page template (setting the number of template elements and setting the display type or label of each picture), creating a promotion page (selecting a promotion template, setting a release vehicle system and releasing requirements), quickly finding out materials meeting the requirements in a material library by the system according to the releasing requirements after the setting is finished, generating an H5 promotion page, and carrying out page promotion through a third-party interface; uniformly managing released customers and released media; and the data information acquired by different promotion pages can be checked.

The user can check the release condition at any time and the release effect of the same promotion page on different media.

Step 1: and uploading the materials, and marking the materials for unified management.

The method comprises the steps of uniformly maintaining all brand car systems, uploading pictures of all car systems in batches by an administrator through uploading management, compressing the pictures through a third-party interface, identifying the colors of the pictures and the overall styles of the pictures to automatically label materials, marking personalized labels (such as material landscapes, material expression meanings, material car models, interior decoration pictures and full car pictures 82308230, 8230) for the pictures according to picture scenes after the pictures enter a temporary storage library, and entering the material library for uniform management after the pictures are successfully led in.

And 2, step: and acquiring the corresponding advertisement material according to the type tag, thereby generating an H5 promotion page.

Setting a release requirement tag type, searching a corresponding material according to the set type tag to generate a corresponding H5 promotion page, and releasing the page through a third-party platform so as to acquire an intended customer.

Operators can label the materials individually according to styles and display contents of different materials, then search corresponding materials according to the advertising requirements to splice the advertising materials, finally generate an H5 promotion page, and set different advertising rules according to different requirements of advertisers. Different delivery rules can be set according to different creatives.

According to the different delivery requirements of the advertiser, different page rules are set, different H5 promotion pages are generated, for example, the advertiser promotes brand A automobiles, the advertiser can set the material quantity, the delivery requirements and the splicing rules of the product advertisement H5 pages, for example: the first material rule is a brand A automobile whole automobile, the second material rule is a brand A automobile interior, the third material rule is a brand A automobile engine, the fourth material rule is a user information filling page, after the setting is completed, the system quickly finds out exquisite materials which accord with page labels according to page rule requirements, and therefore a popularization page is quickly generated.

And 3, step 3: and checking the putting effect.

In the process of advertisement putting, the advertisement creativity with good putting effect can be obtained to put the corresponding advertisement based on the access interest of the network access user, so that the putting of the advertisement is more targeted, and the click rate of the put advertisement is improved to a certain extent. And generating different personalized promotion pages for the delivered advertisements aiming at specific users or activities based on the customization requirements of advertisers, so that the promotion pages finally output and displayed better meet the interests of network access users and meet the requirements of the advertisers for advertisement customization delivery aiming at different audiences.

Advertisers and operators can check the releasing data conditions of different H5 promotion pages in the releasing management of the system, can check the releasing effects of different platforms, can inquire the releasing data of different time periods, and can analyze data reports of different crowds.

Fig. 4 is a schematic structural diagram of an advertisement delivery device according to an embodiment of the present application, and as shown in fig. 4, an advertisement delivery device 400 according to the embodiment includes: an advertisement delivery information obtaining module 401, a first page composition element determining module 402, a comparison template image determining module 403, a comparison value determining module 404, a second page composition element determining module 405, an advertisement page composition module 406, and a delivery promotion module 407.

An advertisement delivery information acquisition module 401, configured to acquire advertisement delivery information; the advertisement putting information comprises element label information and template information;

a first page composition element determining module 402, configured to retrieve material images in a material library according to the element tag information, and determine a plurality of first page composition elements;

a comparison template image determining module 403, configured to, for each first page composite element, perform retrieval in a template image library according to element tag information corresponding to the first page composite element, and determine a comparison template image corresponding to the first page composite element;

a comparison value determining module 404, configured to compare, for each first page composition element, the corresponding comparison template image, and determine a comparison value of the first page composition element;

a second page composition element determining module 405, configured to determine, for each comparison value, a corresponding first page composition element lower than the first preset value as a second page composition element;

the advertisement page synthesizing module 406 is configured to synthesize the second page synthesizing element into an advertisement page according to the template information;

and the putting and popularizing module 407 is used for putting and popularizing the advertisement page through an advertisement putting platform.

Optionally, the apparatus further includes a material library updating module 408, configured to:

the advertisement page composition module 406 is specifically configured to:

generating an advertisement page rule according to the user demand information;

Optionally, the release promotion module 407 is specifically configured to:

Optionally, the apparatus further includes a term binding module 409, configured to:

Optionally, the apparatus further includes a promotion modification module 410, configured to:

collecting the delivery data of the advertisement page;

Optionally, the promotion modification module 410 is further configured to:

The apparatus of this embodiment may be configured to perform the method of any of the above embodiments, and the implementation principle and the technical effect are similar, which are not described herein again.

Fig. 5 is a schematic structural diagram of an electronic device according to an embodiment of the present application, and as shown in fig. 5, an electronic device 500 according to the embodiment may include: a memory 501 and a processor 502.

The memory 501 has stored thereon a computer program that can be loaded by the processor 502 and executed to perform the method in the above-described embodiments.

The processor 502 is coupled to the memory 501, such as via a bus.

Optionally, the electronic device 500 may also include a transceiver. It should be noted that the transceiver in practical application is not limited to one, and the structure of the electronic device 500 is not limited to the embodiment of the present application.

The Processor 502 may be a CPU (Central Processing Unit), a general-purpose Processor, a DSP (Digital Signal Processor), an ASIC (Application Specific Integrated Circuit), an FPGA (Field Programmable Gate Array) or other Programmable logic device, a transistor logic device, a hardware component, or any combination thereof. Which may implement or execute the various illustrative logical blocks, modules, and circuits described in connection with the disclosure herein. The processor 602 may also be a combination of computing functions, e.g., comprising one or more microprocessors in combination, a DSP and a microprocessor in combination, or the like.

A bus may include a path that carries information between the components. The bus may be a PCI (Peripheral Component Interconnect) bus, an EISA (Extended Industry Standard Architecture) bus, or the like. The bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.

The Memory 501 may be a ROM (Read Only Memory) or other type of static storage device that can store static information and instructions, a RAM (Random Access Memory) or other type of dynamic storage device that can store information and instructions, an EEPROM (Electrically Erasable Programmable Read Only Memory), a CD-ROM (Compact Disc Read Only Memory) or other optical Disc storage, optical Disc storage (including Compact Disc, laser Disc, optical Disc, digital versatile Disc, blu-ray Disc, etc.), a magnetic Disc storage medium or other magnetic storage device, or any other medium that can be used to carry or store desired program code in the form of instructions or data structures and that can be accessed by a computer, but is not limited to these.

The memory 501 is used for storing application program codes for executing the scheme of the application, and the processor 502 is used for controlling the execution. The processor 502 is configured to execute application program code stored in the memory 501 to implement the content shown in the foregoing method embodiments.

Wherein, the electronic device includes but is not limited to: mobile terminals such as mobile phones, notebook computers, digital broadcast receivers, PDAs (personal digital assistants), PADs (tablet computers), PMPs (portable multimedia players), in-vehicle terminals (e.g., car navigation terminals), and the like, and fixed terminals such as digital TVs, desktop computers, and the like. But also a server, etc. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the use range of the embodiments of the present application.

The electronic device of this embodiment may be configured to perform the method of any of the above embodiments, and the implementation principle and the technical effect are similar, which are not described herein again.

The present application also provides a computer readable storage medium storing a computer program that can be loaded by a processor and executed to perform the method as in the above embodiments.

Those of ordinary skill in the art will understand that: all or a portion of the steps of implementing the above-described method embodiments may be performed by hardware associated with program instructions. The program may be stored in a computer-readable storage medium. When executed, the program performs steps comprising the method embodiments described above; and the aforementioned storage medium includes: various media that can store program codes, such as ROM, RAM, magnetic or optical disks.

Claims

1. An advertisement delivery method, comprising:

aiming at each first page synthetic element, comparing the first page synthetic element with a corresponding comparison template image, and determining a comparison value of the first page synthetic element;

2. The method of claim 1, further comprising:

3. The method of claim 1, wherein the advertising information comprises user demand information;

generating an advertisement page rule according to the user demand information;

4. The method of claim 3, wherein promoting the placement of the advertisement page via an advertisement placement platform comprises:

5. The method according to any one of claims 1-4, further comprising:

6. The method according to any one of claims 1-4, further comprising:

collecting the delivery data of the advertisement page;

7. The method of claim 6, further comprising:

8. An advertisement delivery device, comprising:

and the delivery and popularization module is used for delivering and popularizing the advertisement page through the advertisement delivery platform.

9. An electronic device, comprising: a memory and a processor;

the memory to store program instructions;

the processor, which is used to call and execute the program instructions in the memory, executes the method of any one of claims 1-7.

10. A computer-readable storage medium, characterized in that a computer program is stored in the computer-readable storage medium; the computer program, when executed by a processor, implements the method of any one of claims 1-7.