CN111352624A

CN111352624A - Interface display method, information processing method and device

Info

Publication number: CN111352624A
Application number: CN201811565750.8A
Authority: CN
Inventors: 罗悦
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2018-12-20
Filing date: 2018-12-20
Publication date: 2020-06-30

Abstract

The embodiment of the application provides an interface display method, an information processing method and an information processing device. Receiving a display request triggered by a user aiming at a target interface; determining at least one object associated with the target interface; determining a target interface design mode matched with the user from a plurality of interface design modes of the target interface; and displaying the object related content of the at least one object in the target interface according to the target interface design mode. According to the method and the device, the personalized interface display is realized, the interface display accuracy is improved, and the content conversion rate is improved.

Description

Interface display method, information processing method and device

Technical Field

The embodiment of the application relates to the technical field of computer application, in particular to an interface display method, an information processing method and an information processing device.

Background

The user interface is a medium for interaction and information exchange between the system and the user, the user interface is used for presenting related content, the user can perform further interaction operation aiming at the presented interface content, the content conversion is also the operation of the specified task finished by the user aiming at the content, such as registration, order placing, payment and the like, and the main target of the content presented by the user interface is the content conversion hopefully realized.

At present, interface design modes (including layout, interface decoration and the like) of a user interface are unified, but the user interface presented according to the unified interface design mode has different attractions for different users, and interested users are more willing to pay attention to the displayed content, so that content conversion is facilitated.

Disclosure of Invention

The embodiment of the application provides an interface display method, an information processing method and an information processing device, interface display accuracy is improved, and content conversion rate is improved.

In a first aspect, an embodiment of the present application provides an interface display method, including:

receiving a display request triggered by a user aiming at a target interface;

determining at least one object associated with the target interface;

determining a target interface design mode matched with the user from a plurality of interface design modes of the target interface;

and displaying the object related content of the at least one object in the target interface according to the target interface design mode.

In a second aspect, an embodiment of the present application provides an interface display method, including:

sending a display request aiming at a target interface to a server side based on user trigger operation so that the server side can determine at least one object associated with the target interface, and determining a target interface design mode matched with a user from multiple interface design modes of the target interface;

In a third aspect, an embodiment of the present application provides an information processing method, including:

determining a plurality of interface design modes of a target interface;

determining interface design modes matched with different users from the multiple interface design modes;

and displaying the object related content of at least one object in the target interface according to the matched interface design mode aiming at different users.

In a fourth aspect, an embodiment of the present application provides an interface display apparatus, including:

the request receiving module is used for receiving a display request triggered by a user aiming at the target interface;

the object determination module is used for determining at least one object associated with the target interface;

the matching module is used for determining a target interface design mode matched with the user from a plurality of interface design modes of the target interface;

and the interface display module is used for displaying the object related content of the at least one object in the target interface according to the target interface design mode.

In a fifth aspect, an embodiment of the present application provides an interface display apparatus, including:

the request sending module is used for sending a display request aiming at a target interface to a server side based on user trigger operation so that the server side can determine at least one object associated with the target interface, and determining a target interface design mode matched with a user from multiple interface design modes of the target interface;

and the display module is used for displaying the object related content of the at least one object in the target interface according to the target interface design mode.

In a sixth aspect, an embodiment of the present application provides an information processing apparatus, including:

the mode determining module is used for determining a plurality of interface design modes of the target interface;

the mode selection module is used for determining interface design modes matched with different users from the multiple interface design modes;

In a seventh aspect, an embodiment of the present application provides a server, including a processing component and a storage component;

the storage component stores one or more computer instructions; the one or more computer instructions to be invoked for execution by the processing component;

the processing component is to:

receiving a display request triggered by a user aiming at a target interface;

determining at least one object associated with the target interface;

In an eighth aspect, an embodiment of the present application provides a terminal, including a storage component, a display component, and a processing component; the storage component stores one or more computer program instructions; the one or more computer program instructions for invocation and execution by the processing component;

the processing component is to:

and providing the target interface through a display component, and displaying the object related content of the at least one object in the target interface according to the target interface design mode.

In a ninth aspect, an embodiment of the present application provides a server, including a processing component and a storage component;

the processing component is to:

determining a plurality of interface design modes of a target interface;

In the embodiment of the application, a display request triggered by a user aiming at a target interface is received; determining at least one object associated with the target interface from a plurality of interface design modes of the target interface; determining an interface design mode matched with the user; displaying the object related content of the at least one object in the target interface according to the interface design mode; in the embodiment of the application, the personalized interface display is realized, so that the interface display accuracy is improved, and the content conversion rate is improved.

These and other aspects of the present application will be more readily apparent from the following description of the embodiments.

Drawings

In order to more clearly illustrate the embodiments of the present application or the technical solutions in the prior art, the drawings needed to be used in the description of the embodiments or the prior art will be briefly described below, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings can be obtained by those skilled in the art without creative efforts.

FIG. 1 is a flow chart illustrating one embodiment of an interface presentation method provided herein;

FIG. 2 is a flow chart illustrating one embodiment of an interface presentation method provided herein;

3 a-3 c respectively show interface diagrams of a target interface in a practical application according to the embodiment of the present application;

FIG. 4 is a flow chart illustrating one embodiment of an information processing method provided herein;

FIG. 5 is a schematic structural diagram illustrating an embodiment of an interface display apparatus provided herein;

FIG. 6 is a schematic diagram illustrating an embodiment of a server provided by the present application;

FIG. 7 is a schematic structural diagram illustrating yet another embodiment of an interface display apparatus provided herein;

FIG. 8 is a schematic diagram illustrating an embodiment of a terminal provided by the present application;

FIG. 9 is a schematic diagram illustrating an embodiment of an information processing apparatus provided by the present application;

fig. 10 is a schematic structural diagram of a server according to still another embodiment of the present application.

Detailed Description

In order to make the technical solutions better understood by those skilled in the art, the technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application.

In some of the flows described in the specification and claims of this application and in the above-described figures, a number of operations are included that occur in a particular order, but it should be clearly understood that these operations may be performed out of order or in parallel as they occur herein, the number of operations, e.g., 101, 102, etc., merely being used to distinguish between various operations, and the number itself does not represent any order of performance. Additionally, the flows may include more or fewer operations, and the operations may be performed sequentially or in parallel. It should be noted that, the descriptions of "first", "second", etc. in this document are used for distinguishing different messages, devices, modules, etc., and do not represent a sequential order, nor limit the types of "first" and "second" to be different.

The method and the device for displaying the content can be applied to any application scene with User Interface (English: User Interface, abbreviated as UI) display requirements, the User Interface is a medium for interaction and information exchange between a system and a User, the User Interface is used for displaying related content, the User can perform further interaction operation aiming at the displayed content, content conversion is also appointed task operation finished by the User aiming at the content, such as registration, order placing, payment and the like, and the content displayed on the User Interface is the main target of hope of realizing the content conversion.

At present, interface design modes (which may include content layout, interface modification elements, and the like) of a user interface are unified, but the unified interface design modes have different attractions for different users, so that the interface display is not accurate enough, and the content conversion rate is affected, and the content conversion rate may refer to a ratio of the content conversion times to the interface access number.

In order to improve the interface display accuracy and improve the content conversion rate, the inventor provides the technical scheme of the embodiment of the application through a series of researches, and in the embodiment of the application, a display request triggered by a user aiming at a target interface is received; determining at least one object associated with the target interface from a plurality of interface design modes of the target interface; determining an interface design mode matched with the user; displaying the object related content of the at least one object in the target interface according to the interface design mode; in the embodiment of the application, the target interface provides multiple interface design modes, so that the object related content of at least one object can be displayed in the interface design mode matched with the user, personalized display is realized, the object related content of at least one object can be displayed in the interface design mode matched with the user, the attraction to the user can be improved, the interface display accuracy is ensured, and the content conversion rate is improved.

The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

Fig. 1 is a flowchart of an embodiment of an interface display method provided in the embodiment of the present application, where the embodiment describes a technical solution of the present application from a server side perspective, and the method may include the following steps:

101: and receiving a display request triggered by a user aiming at the target interface.

The target interface may refer to a user interface having a plurality of interface design modes and capable of realizing a plurality of interface display effects.

Alternatively, a presentation request for the target interface trigger sent by the user terminal may be received, and the presentation request may be generated by the user terminal in response to a user trigger operation.

In the embodiment of the present application, the user interface may refer to a web page that is displayed on a display screen and that can be interacted with a user. The user side may specifically refer to any application program, a plurality of user interfaces may be provided through the user side to implement different interactions with the user, and the target interface may be any one of the plurality of user interfaces provided through the user side.

The display request may include, for example, a user identifier, an interface identifier, and the like, so that the server may determine the target interface based on the interface identifier and identify the user according to the user identifier.

102: determining at least one object associated with the target interface.

In the embodiment of the present application, the target interface is associated with at least one object, and the object may refer to an object that can display related content through the user interface, such as audio, video, an article, a commodity, and the like. Generally, one user interface may be associated with at least one object.

103: and determining a target interface design mode matched with the user from a plurality of interface design modes of the target interface.

The various interface design modes of the target interface can be set by designers.

104: and displaying the object related content of the at least one object in the target interface according to the target interface design mode.

The object-related content of the at least one object refers to related information that can help a user to know the at least one object.

For example, when the object is a commodity, the content related to the object may include a commodity picture, a commodity name, a commodity title, and the like; for example, when the object is a video, the content related to the object may include a video key map, a video name, and the like; for example, when the object is an article, the object related content may include a title of the article, a summary content of a part of the article, and the like.

Optionally, the displaying of the object-related content of the at least one object in the target interface according to the target interface design manner may include:

triggering the user side to display the object related content of the at least one object in the target interface according to the target interface design mode;

specifically, interface content may be generated based on object related content of at least one object according to the target interface design mode, and the interface content may be sent to the user side, so that the user side may conveniently obtain the interface content in the target interface.

In the embodiment of the application, a plurality of interface design modes are provided for the target interface, when a user has a display requirement, the object related content of the at least one object can be displayed in the target interface according to the interface design mode matched with the user, so that the attraction of the interface effect presented by the target interface to the user is larger, the exposure of the interface content in the target interface can be increased, the personalized interface effect is realized, the interface display accuracy can be improved, and the content conversion rate is improved.

As an optional way, the target interface design way may include an object layout way;

therefore, the displaying the object-related content of the at least one object in the target interface according to the target interface design manner may include:

and displaying the object related content of the at least one object in the target interface according to the object layout mode.

The object layout mode may refer to a typesetting mode of the at least one object in the target interface; therefore, the object related content of at least one object can be displayed in the target interface according to the typesetting mode.

The layout method may be, for example, a single-column layout, a double-column layout, a multi-column layout, or the like.

As yet another alternative, the target interface design may include an object content type;

determining that the at least one object belongs to object related content of the object content type;

and displaying the object-related content of the at least one object in the target interface.

That is, in the target interface, the object related content of the object content type is presented for each object.

Different users may have different requirements for the display content, for example, when the object is a commodity, some people want to display commodity price, some people are interested in commodity sales, some people are interested in commodity pictures, some people want to display detailed description information of the commodity, and the like, so that the type of the object content matched with the user can be determined according to the display request of the user, and further, the related content of the object is obtained according to the type of the object content and displayed.

As yet another alternative, the target interface mode may include an interface modification element;

the interface decoration element may include an interface skin, a font, a content decoration element (such as a border of each object related content, or a background map of the object related content, etc.);

the displaying of the object-related content of the at least one object in the target interface according to the target interface design manner may include:

generating interface content according to the object related content of the at least one object and the interface modification element;

and displaying the interface content in the target interface.

In addition, the target interface mode may include one or more of an object layout mode, an object content type, and an interface modifier element;

for example, when the target interface mode includes an object layout mode and an object content type, the object related content of the at least one object belonging to the object content type may be determined first, and the object related content of the at least one object is displayed in the target interface according to the object layout mode;

when the target interface mode comprises an object layout mode and an interface modification element, generating interface content based on the object related content of the at least one object, the object layout mode and the interface modification element; displaying the interface content in a target interface;

when the target interface mode includes an object content type and an interface modification element, it may first determine that the at least one object belongs to object-related content of the object content type, and generate interface content based on the object-related content of the at least one object and the interface modification element; displaying the interface content in a target interface;

in addition, as another optional mode, the target interface design mode includes an object layout mode, an object content type and an interface modification element;

the displaying of the object-related content of the at least one object in the target interface according to the target interface design manner includes:

generating interface content based on the object related content of the at least one object, the object layout mode and the interface modification element;

and displaying the interface content in the target interface.

Of course, the interface design mode may also include other design parameters, and the embodiments of the present application are not limited to only the above-mentioned several alternative modes.

In some embodiments, the determining a target interface design matching the user from the plurality of interface designs of the target interface may include:

acquiring a target crowd label corresponding to the user; the target crowd label is determined according to the target crowd to which the user belongs;

and determining a target interface design mode corresponding to the target crowd label.

As an optional manner, the determining of the target interface design manner corresponding to the target crowd label may be a target interface design manner corresponding to the target crowd label identified by using an interface identification model.

The interface recognition model can be obtained by training based on the crowd sample label and the interface design mode corresponding to the crowd sample label.

Optionally, the crowd sample label, multiple interface design modes of the target interface, and the matching degree of the crowd sample label and the multiple interface design modes may be specifically used as training samples for training the interface recognition model.

In addition, as another optional manner, the target interface design manner for determining the target people label may be:

and searching the corresponding relation between the crowd label and the multiple interface design modes of the target interface, and determining the target interface design mode corresponding to the target crowd label.

The crowd tags may represent a group of people having the same user characteristics, for example, the crowd tags may be male, female, elderly, etc.

The user groups can be divided in advance, the crowd label identification crowd is set, and the corresponding relation between the crowd label and the interface design mode is established.

The corresponding relation can be manually preset, for example, for the old people, the corresponding method can correspond to an interface design mode with a large font.

Furthermore, in some embodiments, the correspondence may be predetermined specifically as follows:

determining a demographic characteristic consisting of at least one user characteristic;

dividing a user group into a plurality of groups according to different population characteristics, and determining respective population labels of the plurality of groups;

determining a plurality of interface design modes;

dividing each crowd into a plurality of test groups respectively based on the total number of the plurality of interface design modes;

aiming at each crowd, sequentially distributing the plurality of interface design modes to a plurality of divided test groups;

counting content conversion measurement indexes respectively corresponding to the plurality of test groups;

and taking the interface design mode corresponding to the test group with the content conversion measurement index meeting the optimal condition as the interface design mode matched with the crowd, and establishing the corresponding relation between the crowd label of the crowd and the interface design mode matched with the crowd label.

The crowd characteristics can be obtained by any combination of user characteristics, for example, it is assumed that the user characteristics include special categories such as: gender, age, and occupation; wherein the user characteristics pertaining to gender include: male and female; user characteristics pertaining to age include: under 18 years old, 18 to 25 years old, 25 to 35 years old, 35 to 40 years old, 40 to 50 years old, and over 50 years old; user features belonging to professions include: the population characteristics are formed by one or more user characteristics, namely, a user group can be divided into a plurality of groups, such as female, 25 to 35 years old and company staff can form a population characteristic, a population can be obtained according to the population characteristic, a population label can be determined by combining the population characteristic, such as the population characteristic formed by the female, 25 to 35 years old and company staff, and the population label can be set to be 'elite female white collar' and the like.

After the crowd label corresponding to each crowd is determined, users belonging to a certain crowd possess the crowd label.

Each crowd can be equally divided into a plurality of test groups according to the total number, or the number difference of the users of the plurality of test groups obtained by dividing is within an allowable range.

For example, the number of users in a group is 90, and assuming that the target interface has 3 interface design modes, the group can be divided into 3 test groups, each test group having 30 users.

The plurality of interface design modes are sequentially distributed to the plurality of test groups divided by any crowd, so that each test group of any crowd is correspondingly distributed with one interface design mode, and when a user belonging to any test group triggers a display request for the target interface, the object related content of at least one object is displayed in the target interface according to the distributed interface design modes.

The content conversion measurement indexes of the test groups meeting the optimization conditions indicate that the content conversion rate of the target interface correspondingly displayed by the interface design mode distributed by the test groups is high, and the user is attracted. Therefore, the method can be used as an interface design mode for any crowd matching.

Therefore, the interface design mode matched with each crowd can be obtained for each crowd and is stored corresponding to the respective crowd label.

The content conversion measure index may be, for example, PV (Page View, that is, interface View), UV (Unique viewer, that is, only 1 Visitor is counted for the same access multiple times), PV-CTR (Click-through Rate, that is, a ratio of interface Click number to interface View), or UV-CTR (UV Click Rate, a ratio of interface Click number corresponding to an independent Visitor to independent Visitor number); in addition, the collection amount (the total collection amount of each object in the target interface) can be used for representing; when the object associated with the target interface is a commodity, the purchase adding times (the total number of times of adding each object into the shopping cart in the target interface), the transaction conversion times (that is, the transaction times of each object in the target interface), GMV (Gross merchandis Volume, the amount of object transaction within a certain time), and the like can also be adopted.

Accordingly, preferred conditions may be, for example, PV greater than PV threshold, UV greater than UV threshold, PV-CTR greater than PV-CTR, UV-CTR greater than UV-CTR threshold, inventory greater than stowage threshold, number of buys greater than buyback threshold, number of conversions greater than conversion threshold, GMV greater than GMV threshold, and so forth.

In addition, because the target interface is displayed in the interface design manner allocated to the user in the initial stage by adopting the test manner, in some embodiments, the method may further include:

judging whether corresponding relations between different crowd labels and multiple interface design modes of the target interface exist or not;

if yes, the step of searching the corresponding relation of various interface design modes of different crowd labels and the target interface and determining the target interface design mode corresponding to the target crowd label is executed;

if not, displaying the object related content of the at least one object on a display interface according to an interface design mode distributed by the test group where the user is located; and the test group where the user is located is obtained by dividing the target population according to the total number of the interface design modes.

In some embodiments, after displaying the object related content of the at least one object on the display interface according to the interface design manner allocated to the test group where the user is located, the method may further include:

counting user access conditions corresponding to the test group where the user is located;

if the user access condition meets the optimal condition, when an interface display request of the user for at least one object is received again, continuously displaying the object related content of the at least one object according to an interface design mode distributed by the test group where the user is located;

if the user access condition does not meet the optimal condition, searching a target test group meeting the optimal condition in a plurality of test groups corresponding to the target crowd label;

and when the interface display request of the user for at least one object is received again, displaying the object related content of the at least one object according to the interface display distributed by the target test group.

In addition, besides the mode of designing the interface matched with each crowd is determined by taking the crowd as a unit, and various interface design modes of different crowd labels and target interfaces are established in advance; and determining the interface design mode matched by each user by taking the user as a unit.

Thus, in some embodiments, determining a target interface design that matches the user may include:

and determining a target interface design mode matched with at least one user characteristic of the user based on the at least one user characteristic of the user.

The user characteristics corresponding to each interface design mode of the target interface can be pre-established, so that the target interface design mode matched by the user can be realized by combining at least one user characteristic of the user.

In addition, the classification of the interface design manner may also be implemented by training a classification model using a machine learning algorithm, and thus, in some embodiments, the determining the target interface design manner matching the user may include:

and determining a target interface design mode matched with the at least one user characteristic by utilizing an interface classification model based on the at least one user characteristic of the user.

The interface classification model can be obtained by training according to at least one user sample characteristic and an interface design mode matched with the at least one user sample characteristic.

Optionally, the interface classification model may be obtained by training specifically as follows:

determining at least one user sample characteristic;

determining the matching degree of the at least one user sample characteristic and various interface design modes;

respectively matching the at least one user sample characteristic, the plurality of interface design modes and the at least one user sample characteristic with the plurality of interface design modes to form a training sample;

and training the interface classification model by using the training sample.

Therefore, based on at least one user characteristic of the user, the interface classification model can be used to obtain the matching degree between the at least one user characteristic and the plurality of interface design modes, and the interface design mode with the highest matching degree is used as the target interface design mode matched with the at least one user characteristic.

Fig. 2 is a flowchart of another embodiment of an interface display method provided in the embodiment of the present application, where the embodiment describes a technical solution of the present application from a user side, and the method may include the following steps:

201: and sending a display request aiming at the target interface to the server side based on the user trigger operation.

Therefore, the server side can determine at least one object associated with the target interface and determine a target interface design mode matched with the user from multiple interface design modes of the target interface.

Optionally, interface prompt information of the target interface may also be output, the user trigger operation may be performed with respect to the interface prompt information, and the interface prompt information may be linked to the target interface, so that the user trigger operation may be, for example, a single-machine operation, a double-click operation, or a sliding operation.

In addition, when the target interface is a home interface of the user terminal, the user trigger operation may refer to a user terminal start operation.

202: and displaying the object related content of the at least one object in the target interface according to the target interface design mode.

The user side can output a target interface and display the object related content of the at least one object in the target interface according to the target interface design mode.

In some embodiments, the displaying, in the target interface, the object-related content of the at least one object according to the target interface design manner may include:

receiving object related content based on the at least one object and sent by the server, and generating interface content according to the target interface design mode;

and displaying the interface content on the target interface.

The interface design mode may include one or more of an object content type, an object layout mode, or an interface modification element, and specific generation of the interface content may refer to the above related description, which is not described herein again.

In an actual application, at least one object associated with a target interface may specifically refer to a commodity, a user side is an application program capable of performing online transaction, and the like, assuming that a corresponding interface design manner is determined based on a crowd label, fig. 3a to 3c respectively show interface display diagrams of target interfaces displayed to users corresponding to three different crowd labels;

as can be seen from fig. 3a to 3c, the interface design modes of the commodity-related content of the at least one commodity in the three target interfaces are different, and the interface design modes include:

the layout modes of the commodities are different, that is, the typesetting mode of the commodity-related content of at least one commodity, and fig. 3a is a two-column layout mode; FIG. 3b and FIG. 3c are a row layout;

the types of the content of the goods are different, that is, the content related to the goods of the same goods is different in the three target interfaces, as shown in fig. 3a to 3c, for the same goods, the object related content 301 in fig. 3a is mainly the picture content, the object related content 302 in fig. 3b and the object related content 302 in fig. 3c are mainly the picture and the text description, and the difference between fig. 3b and fig. 3c is that the sales data 304 is further added to the object related content 302 in fig. 3 b.

Fig. 4 is a flowchart of an embodiment of an information processing method provided in an embodiment of the present application, where the method may include the following steps:

401: and determining a plurality of interface design modes of the target interface.

402: determining interface design modes matched with different users from the multiple interface design modes;

In this embodiment, interface design modes matched with different users can be predetermined, so that if a display request for a target interface triggered by a user is received, content display of the target interface can be performed according to the mode of the embodiment shown in fig. 1, and personalized interface display is realized, so that the interface display accuracy can be improved, and the content conversion rate is improved.

In some embodiments, the determining, from the plurality of interface designs, an interface design that matches different users may include:

determining interface design modes matched with different crowds from the plurality of interface design modes;

the method further comprises the following steps:

establishing corresponding relations between different crowd labels and the various interface design modes according to the interface design modes matched with different crowds;

and displaying the object related content of at least one object in the target interface according to the interface design mode corresponding to the respective crowd label aiming at different users.

In some embodiments, the determining, from the plurality of interface designs, an interface design that matches different populations may include:

aiming at each crowd, sequentially distributing the plurality of interface design modes to a plurality of corresponding test groups;

and taking the interface design mode corresponding to the test group with the content conversion measurement index meeting the optimal condition as the interface design mode matched with the crowd.

In some embodiments, the determining, from the plurality of interface designs, an interface design that matches different users includes:

and respectively identifying interface design modes matched with different users by using an interface classification model based on at least one user characteristic of each of the different users from the multiple interface design modes.

The specific training mode of the interface classification model may refer to the above description, and the same or similar operations as those in the embodiment shown in fig. 4 or other extended embodiments based on the embodiment shown in fig. 4 also refer to the above description, and are not repeated herein.

Fig. 5 is a schematic structural diagram of an embodiment of an interface display apparatus provided in the present application, where the apparatus may include:

a request receiving module 501, configured to receive a display request triggered by a user for a target interface;

an object determination module 502 for determining at least one object associated with the target interface;

a matching module 503, configured to determine a target interface design mode matched with the user from multiple interface design modes of the target interface;

an interface display module 504, configured to display the object-related content of the at least one object in the target interface according to the target interface design manner.

As an optional mode, the target interface design mode comprises an object layout mode;

the interface display module is specifically configured to display the object-related content of the at least one object in the target interface according to the object layout manner.

As another alternative, the target interface design includes an object content type;

the interface display module is specifically configured to determine that the at least one object belongs to object-related content of the object content type; and displaying the object-related content of the at least one object in the target interface.

As yet another alternative, the target interface design approach includes an interface modification element;

the interface display module is specifically configured to generate interface content according to the object-related content of the at least one object and the interface modification element; and displaying the interface content in the target interface.

As another optional mode, the target interface design mode includes an object layout mode, an object content type, and an interface modification element;

the interface display module determines that the at least one object belongs to object-related content of the object content type; generating interface content based on the object related content of the at least one object, the object layout mode and the interface modification element; and displaying the interface content in the target interface.

In some embodiments, the matched module is specifically configured to obtain a target crowd tag corresponding to the user; the target crowd label is determined according to the target crowd to which the user belongs; and determining a target interface design mode corresponding to the target crowd label.

In some embodiments, the determining, by the matching module, a target interface design manner corresponding to the target crowd label may specifically be to search correspondence between different crowd labels and multiple interface design manners of the target interface, and determine the target interface design manner corresponding to the target crowd label.

In certain embodiments, the apparatus further comprises:

a relationship establishing module for determining a demographic characteristic consisting of at least one user characteristic;

determining a plurality of interface design modes of a target interface;

In certain embodiments, the apparatus further comprises:

the first judgment module is used for judging whether the corresponding relation between different crowd labels and multiple interface design modes of the target interface exists or not; if yes, triggering the matching module to search the corresponding relation between different crowd labels and multiple interface design modes of the target interface, and determining the target interface design mode corresponding to the target crowd label;

In some embodiments, the apparatus further comprises:

the statistical module is used for counting the user access condition corresponding to the test group where the user is located;

the second judgment module is used for continuously displaying the object related content of at least one object according to an interface design mode distributed by the test group where the user is located when the user access condition meets the preferred condition and the interface display request of the user for the at least one object is received again;

In some embodiments, the matching module is specifically configured to determine, based on at least one user characteristic of the user, a target interface design matching the at least one user characteristic using an interface classification model.

In some embodiments, the apparatus may further comprise:

a model training module for determining at least one user sample characteristic; determining the matching degree of the at least one user sample characteristic and various interface design modes; respectively matching the at least one user sample characteristic, the plurality of interface design modes and the at least one user sample characteristic with the plurality of interface design modes to form a training sample; and training the interface classification model by using the training sample.

The interface display apparatus shown in fig. 5 may execute the interface display method shown in the embodiment shown in fig. 1, and the implementation principle and the technical effect are not repeated. The specific manner in which each module and unit of the interface display apparatus in the above embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail herein.

In one possible design, the interface presentation apparatus of the embodiment shown in fig. 5 may be implemented as a server, as shown in fig. 6, which may include a storage component 601 and a processing component 602;

the storage component 601 stores one or more computer instructions; the one or more computer instructions to be invoked for execution by the processing component 602;

the processing component 602 is configured to:

receiving a display request triggered by a user aiming at a target interface;

determining at least one object associated with the target interface;

Among other things, the processing component 602 may include one or more processors to execute computer instructions to perform all or some of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 601 is configured to store various types of data to support operations at the server. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

Of course, the server may of course also comprise other components, such as input/output interfaces, communication components, etc.

The input/output interface provides an interface between the processing components and peripheral interface modules, which may be output devices, input devices, etc.

The communication component is configured to facilitate wired or wireless communication between the server and other devices, and the like.

The embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the interface display method according to the embodiment shown in fig. 1 may be implemented.

Fig. 7 is a schematic structural diagram of another embodiment of an interface display apparatus provided in the embodiment of the present application, where the apparatus may include:

a request sending module 701, configured to send a display request for a target interface to a server based on a user trigger operation, so that the server determines at least one object associated with the target interface, and determines a target interface design mode matched with the user from multiple interface design modes of the target interface;

a display module 702, configured to display the object-related content of the at least one object in the target interface according to the target interface design manner.

In some embodiments, the display module is specifically configured to receive the object-related content based on the at least one object sent by the server, and generate the interface content according to the target interface design manner; and displaying the interface content on the target interface.

The interface display apparatus shown in fig. 7 may execute the interface display method shown in the embodiment shown in fig. 2, and the implementation principle and the technical effect are not repeated. The specific manner in which each module and unit of the interface display apparatus in the above embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail herein.

In one possible design, the interface presentation apparatus of the embodiment shown in fig. 7 may be implemented as a terminal, as shown in fig. 8, which may include a storage component 801, a processing component 802, and a display component 803; the storage component 801 stores one or more computer program instructions; the one or more computer program instructions for invocation and execution by the processing component;

the processing component 802 is configured to:

the target interface is provided through the display component 803, and the object related content of the at least one object is presented in the target interface design manner.

The processing component 802 may include one or more processors executing computer instructions to perform all or some of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 801 is configured to store various types of data to support operations at the terminal. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The display component 803 may be an Electroluminescent (EL) element, a liquid crystal display or a microdisplay with similar structure, or a retina-directed display or similar laser scanning display.

Of course, the terminal may of course also comprise other components, such as input/output interfaces, communication components, etc.

The communication component is configured to facilitate wired or wireless communication between the terminal and other devices, and the like.

An embodiment of the present application further provides a computer-readable storage medium, in which a computer program is stored, and when the computer program is executed by a computer, the interface display method according to the embodiment shown in fig. 2 may be implemented.

Fig. 9 is a schematic structural diagram of another embodiment of an information processing apparatus according to an embodiment of the present application, where the apparatus may include:

a mode determining module 901, configured to determine multiple interface design modes of a target interface;

a mode selection module 902, configured to determine interface design modes matched with different users from the multiple interface design modes;

In some embodiments, the mode selection module is specifically configured to determine a demographic consisting of at least one user characteristic; dividing a user group into a plurality of groups according to different population characteristics, and determining respective population labels of the plurality of groups; determining interface design modes matched with different crowds from the plurality of interface design modes;

the apparatus may further include:

the relation establishing module is used for establishing corresponding relations between different crowd labels and the various interface design modes according to the interface design modes matched with different crowds;

In some embodiments, the mode determining module determines, from the plurality of interface design modes, an interface design mode matching different populations specifically:

dividing each crowd into a plurality of test groups respectively based on the total number of the plurality of interface design modes; aiming at each crowd, sequentially distributing the plurality of interface design modes to the corresponding plurality of test groups; counting content conversion measurement indexes respectively corresponding to the plurality of test groups; and taking the interface design mode corresponding to the test group with the content conversion measurement index meeting the optimal condition as the interface design mode matched with the crowd.

In some embodiments, the method determination module is specifically configured to identify, from the plurality of interface design methods, interface design methods that are matched with different users respectively by using an interface classification model based on at least one user feature of each of the different users.

The information processing apparatus shown in fig. 9 can execute the information processing method shown in the embodiment shown in fig. 4, and the implementation principle and the technical effect are not described again. The specific manner in which each module and unit of the information processing apparatus in the above embodiments perform operations has been described in detail in the embodiments related to the method, and will not be described in detail here.

In one possible design, the information processing apparatus of the embodiment shown in fig. 9 may be implemented as a server, which may include a storage component 1001 and a processing component 1002 as shown in fig. 10;

the processing component is to:

determining a plurality of interface design modes of a target interface;

Among other things, the processing component 1002 may include one or more processors to execute computer instructions to perform all or some of the steps of the methods described above. Of course, the processing elements may also be implemented as one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components configured to perform the above-described methods.

The storage component 1001 is configured to store various types of data to support operations at the server. The memory components may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The display element 903 may be an Electroluminescent (EL) element, a liquid crystal display or a microdisplay with a similar structure, or a retina-directed display or similar laser scanning type display.

An embodiment of the present application further provides a computer-readable storage medium, which stores a computer program, and when the computer program is executed by a computer, the information processing method according to the embodiment shown in fig. 4 may be implemented.

It is clear to those skilled in the art that, for convenience and brevity of description, the specific working processes of the above-described systems, apparatuses and units may refer to the corresponding processes in the foregoing method embodiments, and are not described herein again.

The above-described embodiments of the apparatus are merely illustrative, and the units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above description of the embodiments, those skilled in the art will clearly understand that each embodiment can be implemented by software plus a necessary general hardware platform, and certainly can also be implemented by hardware. With this understanding in mind, the above-described technical solutions may be embodied in the form of a software product, which can be stored in a computer-readable storage medium such as ROM/RAM, magnetic disk, optical disk, etc., and includes instructions for causing a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the methods described in the embodiments or some parts of the embodiments.

Finally, it should be noted that: the above embodiments are only used to illustrate the technical solutions of the present application, and not to limit the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; and such modifications or substitutions do not depart from the spirit and scope of the corresponding technical solutions in the embodiments of the present application.

Claims

1. An interface display method, comprising:

receiving a display request triggered by a user aiming at a target interface;

determining at least one object associated with the target interface;

2. The method of claim 1, wherein the target interface design comprises an object layout style;

3. The method of claim 1, wherein the target interface design comprises an object content type;

4. The method of claim 1, wherein the target interface design comprises an interface modification element;

and displaying the interface content in the target interface.

5. The method of claim 1, wherein the target interface design comprises an object layout style, an object content type, and an interface modifier element;

and displaying the interface content in the target interface.

6. The method of claim 1, wherein determining a target interface design that matches the user from the plurality of interface designs of the target interface comprises:

7. The method of claim 6, wherein determining the target interface design corresponding to the target demographic tag comprises:

and searching the corresponding relation between different crowd labels and various interface design modes of the target interface, and determining the target interface design mode corresponding to the target crowd label.

8. The method of claim 7, wherein the correspondence is predetermined as follows:

determining a plurality of interface design modes of a target interface;

9. The method of claim 7, further comprising:

10. The method of claim 9, further comprising:

and when the interface display request of the user for at least one object is received again, displaying the object related content of the at least one object according to the interface distributed by the target test group.

11. The method of claim 1, wherein determining a target interface design that matches the user from the plurality of interface designs of the target interface comprises:

12. The method of claim 11, wherein the interface classification model is trained as follows:

determining at least one user sample characteristic;

and training the interface classification model by using the training sample.

13. An interface display method, comprising:

14. The method of claim 13, wherein presenting the object-related content of the at least one object in the target interface design manner comprises:

and displaying the interface content on the target interface.

15. An information processing method characterized by comprising:

determining a plurality of interface design modes of a target interface;

16. The method of claim 15, wherein determining an interface design that matches different users from the plurality of interface designs comprises:

the method further comprises the following steps:

17. The method of claim 16, wherein determining an interface design that matches different populations from the plurality of interface designs comprises:

18. The method of claim 15, wherein determining an interface design that matches different users from the plurality of interface designs comprises:

19. An interface display device, comprising:

20. An interface display device, comprising:

21. An information processing apparatus characterized by comprising: