CN107590267A - Information-pushing method and device, terminal and readable storage medium storing program for executing based on picture - Google Patents
Information-pushing method and device, terminal and readable storage medium storing program for executing based on picture Download PDFInfo
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Abstract
The embodiment of the present application discloses a kind of information-pushing method based on picture and device, terminal and readable storage medium storing program for executing, for effectively carrying out information recommendation to user.The embodiment of the present application method includes：Obtain picture to be identified；The picture to be identified is identified, obtains the recognition result of the picture to be identified；The quick entrance of at least one application program for the terminal that displaying matches with the recognition result.Implement technical scheme, by the image content identified, match corresponding service entrance, to provide service to user so that significantly more efficient to carry out information recommendation to user.
Description
Technical field
The application is related to areas of information technology, more particularly to a kind of information-pushing method and device based on picture, terminal
And readable storage medium storing program for executing.
Background technology
With the development of Internet technology, the channel and mode of people's awareness information are also more and more, such as existing net
Network search engine can be by identifying the content in picture, and to show recognition result and related search result, accuracy rate compares
Height, common knowledge figure demand can be met.
However, in the prior art, most knowledge figure or to search figure engine be only single displaying recognition result is told
What content in user's figure is, function is single, is insufficient for people's increasingly harsh demand.
The content of the invention
The embodiment of the present application provides a kind of information-pushing method based on picture and device, terminal and readable storage medium
Matter, for effectively carrying out information recommendation to user.
On the one hand the embodiment of the present application provides a kind of information-pushing method based on picture, specifically include：
Obtain picture to be identified；
The picture to be identified is identified, obtains the recognition result of the picture to be identified；
The quick entrance of at least one application program for the terminal that displaying matches with the recognition result.
In certain embodiments, at least one application program of the terminal that the displaying matches with the recognition result
Quick entrance includes：
Displaying and the quick entrance of at least one application program of the terminal of the type matching of the recognition result；Or
Person,
Create and show the quick entrance of at least one application program of the terminal to match with the recognition result；Or
Person,
Show at least one application program of terminal to match with the recognition result quick entrance and with it is described
The associated recommendation information of recognition result.
In certain embodiments, it is described that the picture to be identified is identified, obtain the identification of the picture to be identified
As a result include：
Identify the clicking rate of the key content and the key content in the picture to be identified；
The key content is ranked up to determine that temperature sorts from big to small according to clicking rate；
For preceding M content during the temperature is sorted as the recognition result, the M is positive integer.
In certain embodiments, it is described to create and show the quick of at least one application program that the match information is provided
After entrance, methods described also includes：
Receive the selection operation of the quick entrance at least one application program for providing the match information；
In response to the selection operation, content recommendation corresponding to display.
In certain embodiments, at least one application program of the terminal that the displaying matches with the recognition result
Quick entrance includes：
If the recognition result includes building, terrestrial reference or tourist attractions, at least one GT grand touring application of displaying terminal
The quick entrance of program；Or
If the recognition result includes film or concert, show that at least one of the terminal matched with recognition result should
With the quick entrance of the booking of program；Or
If the recognition result includes pet, at least one application program of the terminal matched with recognition result is shown
Pet buys quick entrance；Or
If the recognition result includes food, at least one application program of the terminal matched with recognition result is shown
The quick entrance of Food Purchase.
The embodiment of the present application second aspect also provides a kind of information push-delivery apparatus based on picture, including：
Acquiring unit, for obtaining picture to be identified；
Recognition unit, for the picture to be identified to be identified, obtain the recognition result of the picture to be identified；
Display unit, at least one application program of the terminal to match for displaying with the recognition result fast enter
Mouthful.
In certain embodiments, the display unit is specifically used for：
Displaying and the quick entrance of at least one application program of the terminal of the type matching of the recognition result；Or
Person,
Create and show the quick entrance of at least one application program of the terminal to match with the recognition result；Or
Person,
Show at least one application program of terminal to match with the recognition result quick entrance and with it is described
The associated recommendation information of recognition result.
In certain embodiments, the recognition unit includes：
Identification module, for identifying the clicking rate of key content and the key content in the picture to be identified；
Order module, for the key content is ranked up from big to small according to clicking rate with determine temperature sort；
Determining module, for the preceding M content during the temperature is sorted as the recognition result, the M is just whole
Number.
In certain embodiments, described device also includes：
Receiving unit, for receiving the quick entrance at least one application program for providing the match information
Selection operation；
Response unit, in response to the selection operation, content recommendation corresponding to display.
In certain embodiments, the display unit is specifically used for：
If the recognition result includes building, terrestrial reference or tourist attractions, at least one GT grand touring application of displaying terminal
The quick entrance of program；Or
If the recognition result includes film or concert, show that at least one of the terminal matched with recognition result should
With the quick entrance of the booking of program；Or
If the recognition result includes pet, at least one application program of the terminal matched with recognition result is shown
Pet buys quick entrance；Or
If the recognition result includes food, at least one application program of the terminal matched with recognition result is shown
The quick entrance of Food Purchase.
The embodiment of the present application third aspect also provides a kind of computer installation, and computer installation includes processor, processor
Realize that any embodiment of first aspect or first aspect is based on figure during for performing the computer program stored in memory
The step of information-pushing method of piece.
The embodiment of the present application fourth aspect also provides a kind of computer-readable recording medium, is stored thereon with computer journey
Sequence, information of any embodiment based on picture of first aspect or first aspect is realized when computer program is executed by processor
The step of method for pushing.
As can be seen from the above technical solutions, the embodiment of the present application has advantages below：Obtain picture to be identified；To described
Picture to be identified is identified, and obtains the recognition result of the image content of the picture to be identified；Display and the image content
The service entrance that matches of recognition result.In the embodiment of the present application, by the image content identified, corresponding clothes are matched
Business entrance, to provide service to user so that significantly more efficient to carry out information recommendation to user.
Brief description of the drawings
Fig. 1 is a kind of implementation illustration for possible information-pushing method based on picture that the embodiment of the present application provides；
What Fig. 2 was that the embodiment of the present application provides a kind of possible applies exemplary plot；
Fig. 3 is the alternatively possible application exemplary plot that the embodiment of the present application provides；
Fig. 4 is the alternatively possible application exemplary plot that the embodiment of the present application provides；
Fig. 5 A are the alternatively possible application exemplary plot that the embodiment of the present application provides；
Fig. 5 B are the alternatively possible application exemplary plot that the embodiment of the present application provides；
Fig. 5 C are the alternatively possible application exemplary plot that the embodiment of the present application provides；
Fig. 5 D are the alternatively possible application exemplary plot that the embodiment of the present application provides；
Fig. 6 is one embodiment schematic diagram for the information push-delivery apparatus based on picture that the embodiment of the present application provides；
Fig. 7 is another embodiment schematic diagram for the information push-delivery apparatus based on picture that the embodiment of the present application provides.
Embodiment
The embodiment of the present application provides a kind of information-pushing method based on picture and device, terminal and readable storage medium
Matter, for providing service to user so that significantly more efficient to carry out information recommendation to user.
In order that those skilled in the art more fully understand application scheme, below in conjunction with the embodiment of the present application
Accompanying drawing, the technical scheme in the embodiment of the present application is clearly and completely described, it is clear that described embodiment is only
The embodiment of the application part, rather than whole embodiments.
It is described in detail individually below.
Term " first ", " second ", " the 3rd " " in the description and claims of this application and above-mentioned accompanying drawing
The (if present)s such as four " are for distinguishing similar object, without for describing specific order or precedence.It should manage
The data that solution so uses can exchange in the appropriate case, so that the embodiments described herein can be with except illustrating herein
Or the order beyond the content of description is implemented.
Referring to Fig. 1, Fig. 1 is a kind of reality for possible information-pushing method based on picture that the embodiment of the present application provides
Illustration is applied, this method may include：
101st, picture to be identified is obtained；
When user is chatting with friend networks, if receiving a pictures of friend's transmission, but friend is not understood
The concrete meaning of the picture is sent, then can be asked by triggering knowledge figure function with producing picture recognition so that information push dress
Put and obtain the picture to be identified, either user is in brush circle of friends or when browsing friend's multidate information, if seen interested
During picture, if it is desired to knowing source and the artistic conception of the picture, it can also be asked by triggering knowledge figure function with producing picture recognition,
So that information push-delivery apparatus obtains the picture to be identified.In practical application, information push-delivery apparatus obtains the mode of picture to be identified
Have it is a variety of, for example, information push-delivery apparatus receives the picture or the figure that is selected in local picture library of user of user's captured in real-time
Piece, or picture for being sent to user of communication contact person of user etc., are not limited specifically herein.
Wherein, in practical application, information push-delivery apparatus is the device with display function, such as television set, computer, mobile phone
Or tablet personal computer etc., do not limit herein specifically.
Optionally, the picture to be identified can be photo, network picture or expression bag etc., not limit herein specifically.
102nd, picture to be identified is identified, obtains the recognition result of picture to be identified；
After obtaining picture to be identified, Object identifying is carried out to the picture to be identified, to identify the main of picture to be identified
Feature.In practical application, picture recognition can include the following steps：1st, picture inputs：Picture is acquired to input
Computer carries out the processing of picture；2nd, picture pre-processes：It is thin including background separation, image enhaucament, the binaryzation of image and image
The processing such as change, wherein, background separation is by image district and background separation, so as to avoid carrying out spy in the region of no effective information
Sign extraction, improve the precision of picture feature extraction and matching；The purpose of image enhaucament is to improve picture quality, recovers its original
Structure；The binaryzation of image be by picture from greyscale image transitions be bianry image；Image thinning is clear but uneven
Bianry image is converted into the point and line chart picture that line width is only a pixel；3rd, picture feature is extracted：This can be fully represented for
The feature of image uniqueness is expressed with the form of numerical value, for example, the picture of a width 64*64 can obtain 4096 data,
This initial data in measurement space obtains the feature that can most reflect classification essence in feature space by converting；4th, picture point
Class：In picture system, the picture of input will be matched with tens of up to a hundred or even thousands of individual pictures, during in order to reduce search
Between, reduce the complexity calculated, it is necessary to which picture is assigned in different image libraries in a kind of accurate consistent method, 5, picture
Matching：Pre-process and feature extraction on the basis of, by the test image feature currently inputted and the template image that in advance preserves
Feature is compared, and by the similarity degree between them, judges whether consistent.
In the present embodiment, after obtaining picture to be identified, then the key content of the picture to be identified is identified.Practical application
In, image identification method can be first passed through and determine the picture similar to picture to be identified.It can specifically search for, pass through on network
Similarity comparison, obtain the similar pictures for exceeding preset threshold value with picture similarity to be identified.After getting similar pictures, further
The description information of the similar pictures is obtained, specifically can extract description information in the webpage where similar pictures.For example, certain
Similar picture that individual user uploads in some webpage, then when searching for description information, do not search only for the similar figure
The information in main patch where piece, information of the user in follow-up patch is can also search for, can also be in the reply of other users
Search in patch, do not limit herein specifically.After description information is obtained, key content can be extracted from description information.Example
Such as, " there is hip-hop in China ", " GAI " etc. is included in description information, then can be by variety show《There is hip-hop in China》Competition choosing
Hand GAI is defined as key content；Or.Description information includes " Eiffel Tower ", " France " etc., and that can be famous by France
" Eiffel Tower is defined as key content at sight spot." it should be noted that when if the keyword that description information includes has multiple,
The word frequency that each keyword occurs can be counted, according to the sequential selection preset number keyword of word frequency from big to small as crucial
Content, preset number keyword can also be selected not limited as key content, specific the application at any time.
The related information of the key content is obtained by the key content identified, if for example, the key content identified
For " Eiffel Tower ", its related information includes：" Eiffel Tower picture ", " Eiffel Tower ticket price ", " Ai Feier iron
Tower diamond ring is offered " and " Eiffel Tower simple picture " etc., statistics obtains the temperature of these related informations and is ranked up, wherein,
The temperature of related information can be related to the clicking rate or volumes of searches of related information, in practical application, general clicking rate or
Volumes of searches is bigger, and corresponding temperature is also higher.It is assumed that the clicking rate of " Eiffel Tower picture " is 1,800,000, " Eiffel Tower
The clicking rate of ticket price " is 2,300,000, and " quotation of Eiffel Tower diamond ring " is 210,000, and " Eiffel Tower simple picture " is 730,000,
Temperature can then be obtained and be ordered as " Eiffel Tower ticket price " ＞ " Eiffel Tower picture " ＞ Eiffel Towers simple picture "
＞ " quotation of Eiffel Tower diamond ring ", in practical application, the preceding M content during can temperature be sorted is as recognition result, M
Positive integer, such as.In the example, when M is 2, then " Eiffel Tower ticket price " and " Eiffel Tower picture " is identification
As a result, furthermore it is also possible to be sorted without temperature, N number of content is randomly choosed from related information as recognition result, therefore identify
As a result determination mode does not limit specifically herein.
103rd, the quick entrance of at least one application program for the terminal that displaying matches with recognition result.
After the recognition result of picture to be identified is obtained, at least one application for the terminal that displaying matches with recognition result
The quick entrance of program.Specific exhibition method can include following several：
1st, displaying and the quick entrance of at least one application program of the terminal of the type matching of the recognition result；
The type of recognition result is determined, and type and the type of the recognition result are determined in the installation procedure of terminal
The application program of matching, for example, recognition result are " there is hip-hop in China ", are variety show, and its type can be divided into video,
The quick entrance of associated video playout software can be then shown on a terminal screen, such as iqiyi.com APP, Tengxun video APP or youku.com
APP etc..
Optionally, the application category with the type matching of recognition result can also be found out in application market, and
Preset number application program is selected from the category, and the quick entrance of the preset number application program is shown to user,
For example, recognition result is " there is hip-hop in China ", it is variety show, its type can be divided into video, just from the video of application market
Download 3 video softwares of highest are selected in software, to show its quick entrance to user.
For ease of understanding, as shown in Fig. 2 a kind of possible applying exemplary plot for what the embodiment of the present application provided.Wherein, scheme
2 display tops are picture to be identified, and display center section is the recognition result " film for picture to be identified《Struck when happiness
Door》" basic description, wherein " film《Knocked at the door when happiness》" type can be defined as film, and determined according to the type
2 application programs of the terminal to match, such as " seeing a film " and " Love movie ", user can be watched by both and regarded
Frequently, and using both application icons as its quick entrance, direction user is shown under Fig. 2 display.
2nd, create and show the quick entrance of at least one application program of the terminal to match with the recognition result；
I.e. after the recognition result of picture to be identified is obtained, it is determined that at least the one of the terminal to match with the recognition result
Individual application program, and then create and show the quick entrance of at least one application program.As shown in figure 3, implement for the application
The alternatively possible application exemplary plot that example provides.Wherein, Fig. 3 displays top is picture to be identified, and display center section is pair
In the recognition result " film of picture to be identified《Knocked at the door when happiness》" basic description, the terminal to match with the recognition result
Application program can include " ticket booking APP " and " film review APP ", can be " opal APP " and " bean cotyledon film in practical application
APP ", such as " opal APP " users can buy by application program《Knocked at the door when happiness》Film ticket, pass through application program
" bean cotyledon film " user can find《Knocked at the door when happiness》Film review etc., and fast enter using both application icons as it
Mouthful, direction user is shown under Fig. 2 display.
3rd, the quick entrance of at least one application program for the terminal that displaying matches with the recognition result and with institute
State the associated recommendation information of recognition result.
On the basis of the 2nd kind of exhibition method, the 3rd kind of exhibition method also includes showing the recommendation associated with recognition result
Information, as shown in figure 4, the alternatively possible application exemplary plot provided for the embodiment of the present application.Wherein, Fig. 3 displays top is
Picture to be identified, display center section are the recognition result " film for picture to be identified《Knocked at the door when happiness》" retouch substantially
State, the application program of the terminal to match with the recognition result include " ticket booking APP " and " film review APP ", can be in practical application
" opal APP " and " bean cotyledon film APP ", wherein recommendation associated with recognition result also in the application program including each matching
Breath.
In summary, exhibition method does not limit specifically herein.
Specifically, when in each application scenarios for being applied in practical application of the present invention, if for example, the recognition result bag
Pet is included, then the pet of at least one application program for the terminal that displaying matches with recognition result buys quick entrance and and pet
The recommendation information of association, as shown in Figure 5A；If the recognition result includes building, terrestrial reference or tourist attractions, displaying terminal
The quick entrance of at least one GT grand touring application program and the recommendation information associated with the building, terrestrial reference or tourist attractions, such as scheme
Shown in 5B；Or if the recognition result includes film or concert, show at least the one of the terminal matched with recognition result
The quick entrance of booking of individual application program and the recommendation information associated with film or concert, as shown in Figure 5 C；It is or if described
Recognition result includes food, then the Food Purchase of at least one application program for the terminal that displaying matches with recognition result fast enters
Mouth and the recommendation information associated with practice, as shown in Figure 5 D.In practical application, also other application scenarios, specific the application
No longer illustrate one by one.
In addition, the quick entrance of at least one application program in the terminal to match to user's displaying with recognition result
When, selection operation of the user for the quick entrance of at least one application program for providing the match information is received, should
If selection operation can be terminal be touch screen display when, the correspondence position of the quick entrance of user click application program, in response to
The selection operation, terminal show the corresponding content recommendation.
The information-pushing method based on picture of the embodiment of the present application is described above, the application implemented below
The information push-delivery apparatus based on picture of example is introduced, referring to Fig. 6, Fig. 6 is the letter based on picture of the embodiment of the present application
One embodiment figure of pusher is ceased, wherein, being somebody's turn to do the information push-delivery apparatus based on picture includes：
Acquiring unit 601, for obtaining picture to be identified；
Recognition unit 602, for the picture to be identified to be identified, obtain the identification knot of the picture to be identified
Fruit；
Display unit 603, for showing the fast of at least one application program of terminal to match with the recognition result
Prompt entrance.
Optionally, the display unit 603 is specifically used for：
Displaying and the quick entrance of at least one application program of the terminal of the type matching of the recognition result；Or
Person,
Create and show the quick entrance of at least one application program of the terminal to match with the recognition result；Or
Person,
Show at least one application program of terminal to match with the recognition result quick entrance and with it is described
The associated recommendation information of recognition result.
Optionally, the recognition unit 602 includes：
Identification module 6021, for identifying the click of key content and the key content in the picture to be identified
Rate；
Order module 6022, for the key content is ranked up from big to small according to clicking rate with determine temperature arrange
Sequence；
Determining module 6023, it is as the recognition result, the M for the preceding M content during the temperature is sorted
Positive integer.
Optionally, the information push-delivery apparatus based on picture also includes：
Receiving unit 604, for receiving for the quick of at least one application program for providing the match information
The selection operation of entrance；
Response unit 605, in response to the selection operation, content recommendation corresponding to display.
Optionally, the display unit 603 is specifically used for：
If the recognition result includes building, terrestrial reference or tourist attractions, at least one GT grand touring application of displaying terminal
The quick entrance of program；Or
If the recognition result includes film or concert, show that at least one of the terminal matched with recognition result should
With the quick entrance of the booking of program；Or
If the recognition result includes pet, at least one application program of the terminal matched with recognition result is shown
Pet buys quick entrance；Or
If the recognition result includes food, at least one application program of the terminal matched with recognition result is shown
The quick entrance of Food Purchase.
The information push-delivery apparatus based on picture of the embodiment of the present application is described above, the application implemented below
The structure of the information push-delivery apparatus based on picture of example is introduced, referring to Fig. 7, Fig. 7 is the embodiment of the present application based on figure
One embodiment figure of the information push-delivery apparatus of piece.The information push-delivery apparatus based on picture of the embodiment includes：Processor
701st, transceiver 703, display 704, memory 702 and it is stored in the memory 702 and can be on the processor
The computer program of operation, such as the program of information displaying method.Wherein, transceiver 703 is used to perform the step shown in Fig. 1
101, communicated for terminal and other equipment or network, processor 701 is used to realize step 102, and display 704 is used for
Perform step 103.Or the processor 701, transceiver 703, display 704 and memory 702 perform the calculating
Realize that the function of each module/unit in above-mentioned each device embodiment, such as transceiver 703 are used to realize shown in Fig. 6 during machine program
The function of acquiring unit 601 in embodiment, entered for realizing based on the information push-delivery apparatus of picture with other equipment or network
Row communication, display 704 are used for the function of realizing display unit 603 in embodiment illustrated in fig. 6.
Exemplary, the computer program can be divided into one or more module/units, one or more
Individual module/unit is stored in the memory, and by the computing device, to complete the present invention.It is one or more
Individual module/unit can be the series of computation machine programmed instruction section that can complete specific function, and the instruction segment is used to describe institute
State implementation procedure of the computer program in the server.For example, the computer program can be divided into transceiver module
And processing module, each module concrete function are as follows：Transceiver module is mainly used in the transmission-receiving function of server, and processing module is mainly used
In functionally and logically handling to server.
The terminal can be the computing devices such as desktop PC, notebook, palm PC and cloud server.It is described
Server may include, but be not limited only to, processor, memory.It will be understood by those skilled in the art that schematic diagram described in Fig. 7 is only
Only it is the example of the information push-delivery apparatus based on picture, does not form the restriction to the information push-delivery apparatus based on picture, can be with
Including than illustrating more or less parts, either combining some parts or different parts, for example, it is described based on picture
Information push-delivery apparatus can also include input-output equipment, network access equipment, bus etc..
Alleged processor can be CPU (central processing unit, CPU), can also be it
His general processor, digital signal processor (digital signal processor, DSP), application specific integrated circuit
(application specific integrated circuit, ASIC), ready-made programmable gate array (field-
Programmable gate array, FPGA) either other PLDs, discrete gate or transistor logic,
Discrete hardware components etc..General processor can be microprocessor or the processor can also be any conventional processor
Deng the processor is the control centre of the server, utilizes each portion of various interfaces and the whole server of connection
Point.
The memory can be used for storing the computer program and/or module, and the processor is by running or performing
The computer program and/or module being stored in the memory, and the data being stored in memory are called, described in realization
The various functions of server.The memory can mainly include storing program area and storage data field, wherein, storing program area can
Application program (such as sound-playing function, image player function etc.) needed for storage program area, at least one function etc.；Deposit
Storage data field can store uses created data (such as voice data, phone directory etc.) etc. according to mobile phone.In addition, memory
High-speed random access memory can be included, nonvolatile memory, such as hard disk, internal memory, plug-in type hard disk can also be included,
Intelligent memory card (smart media card, SMC), secure digital (secure digital, SD) card, flash card (flash
Card), at least one disk memory, flush memory device or other volatile solid-state parts.
If the integrated module/unit of the information push-delivery apparatus based on picture is realized in the form of SFU software functional unit
And as independent production marketing or in use, it can be stored in a computer read/write memory medium.Based on such
Understand, the present invention realizes all or part of flow in above-described embodiment method, can also instruct phase by computer program
The hardware of pass is completed, and described computer program can be stored in a computer-readable recording medium, the computer program exists
When being executed by processor, can be achieved above-mentioned each embodiment of the method the step of.Wherein, the computer program includes computer journey
Sequence code, the computer program code can be source code form, object identification code form, executable file or some middle shapes
Formula etc..The computer-readable medium can include：Any entity or device, the note of the computer program code can be carried
Recording medium, USB flash disk, mobile hard disk, magnetic disc, CD, computer storage, read-only storage (read-only memory, ROM),
Random access memory (random access memory, RAM), electric carrier signal, telecommunication signal and software distribution medium
Deng.It should be noted that the content that the computer-readable medium includes can be real according to legislation in jurisdiction and patent
The requirement trampled carries out appropriate increase and decrease, such as in some jurisdictions, according to legislation and patent practice, computer-readable medium
Do not include electric carrier signal and telecommunication signal.
It is apparent to those skilled in the art that for convenience and simplicity of description, the system of foregoing description,
The specific work process of device and unit, the corresponding process in preceding method embodiment is may be referred to, will not be repeated here.
In several embodiments provided herein, it should be understood that disclosed system, apparatus and method can be with
Realize by another way.For example, device embodiment described above is only schematical, for example, the unit
Division, only a kind of division of logic function, can there is other dividing mode, such as multiple units or component when actually realizing
Another system can be combined or be desirably integrated into, or some features can be ignored, or do not perform.It is another, it is shown or
The mutual coupling discussed or direct-coupling or communication connection can be the indirect couplings by some interfaces, device or unit
Close or communicate to connect, can be electrical, mechanical or other forms.
The unit illustrated as separating component can be or may not be physically separate, show as unit
The part shown can be or may not be physical location, you can with positioned at a place, or can also be distributed to multiple
On NE.Some or all of unit therein can be selected to realize the mesh of this embodiment scheme according to the actual needs
's.
In addition, each functional unit in each embodiment of the application can be integrated in a processing unit, can also
That unit is individually physically present, can also two or more units it is integrated in a unit.Above-mentioned integrated list
Member can both be realized in the form of hardware, can also be realized in the form of SFU software functional unit.
Described above, above example is only to illustrate the technical scheme of the application, rather than its limitations；It still can be with
Technical scheme described in foregoing embodiments is modified, or which part technical characteristic is replaced；And these
Modification is replaced, and appropriate technical solution is departed from the scope of each embodiment technical scheme of the application.
Claims (10)
- A kind of 1. information-pushing method based on picture, it is characterised in that including：Obtain picture to be identified；The picture to be identified is identified, obtains the recognition result of the picture to be identified；The quick entrance of at least one application program for the terminal that displaying matches with the recognition result.
- 2. according to the method for claim 1, it is characterised in that the terminal that the displaying matches with the recognition result The quick entrance of at least one application program includes：Displaying and the quick entrance of at least one application program of the terminal of the type matching of the recognition result；OrCreate and show the quick entrance of at least one application program of the terminal to match with the recognition result；OrThe quick entrance of at least one application program for the terminal that displaying matches with the recognition result and with the identification As a result associated recommendation information.
- 3. according to the method for claim 2, it is characterised in that it is described that the picture to be identified is identified, obtain institute Stating the recognition result of picture to be identified includes：Identify the clicking rate of the key content and the key content in the picture to be identified；The key content is ranked up to determine that temperature sorts from big to small according to clicking rate；For preceding M content during the temperature is sorted as the recognition result, the M is positive integer.
- 4. according to the method for claim 2, it is characterised in that described to create and show the offer match information at least After the quick entrance of one application program, methods described also includes：Receive the selection operation of the quick entrance at least one application program for providing the match information；In response to the selection operation, content recommendation corresponding to display.
- 5. the method according to any one of claim 2 to 4, it is characterised in that the displaying and the recognition result phase The quick entrance of at least one application program of the terminal of matching includes：If the recognition result includes building, terrestrial reference or tourist attractions, at least one GT grand touring application program of displaying terminal Quick entrance；OrIf the recognition result includes film or concert, show that at least one of terminal matched with recognition result applies journey The quick entrance of booking of sequence；OrIf the recognition result includes pet, the pet of at least one application program of the terminal matched with recognition result is shown Buy quick entrance；OrIf the recognition result includes food, the food of at least one application program of the terminal matched with recognition result is shown Buy quick entrance.
- A kind of 6. information push-delivery apparatus based on picture, it is characterised in that including：Acquiring unit, for obtaining picture to be identified；Recognition unit, for the picture to be identified to be identified, obtain the recognition result of the picture to be identified；Display unit, the quick entrance of at least one application program for showing the terminal to match with the recognition result.
- 7. device according to claim 6, it is characterised in that the display unit is specifically used for：Displaying and the quick entrance of at least one application program of the terminal of the type matching of the recognition result；OrCreate and show the quick entrance of at least one application program of the terminal to match with the recognition result；OrThe quick entrance of at least one application program for the terminal that displaying matches with the recognition result and with the identification As a result associated recommendation information.
- 8. device according to claim 6, it is characterised in that the recognition unit includes：Identification module, for identifying the clicking rate of key content and the key content in the picture to be identified；Order module, for the key content is ranked up from big to small according to clicking rate with determine temperature sort；Determining module, for the preceding M content during the temperature is sorted as the recognition result, the M is positive integer.
- 9. a kind of terminal, it is characterised in that the terminal includes processor, and the processor is used to perform what is stored in memory The step of any one methods described in such as claim 1-5 is realized during computer program.
- 10. a kind of readable storage medium storing program for executing, is stored thereon with computer program, it is characterised in that the computer program is processed The step of any one methods described in such as claim 1-5 is realized when device performs.
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