CN110413244A - A kind of information processing method and device, storage medium - Google Patents
A kind of information processing method and device, storage medium Download PDFInfo
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- G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
- G06F3/14—Digital output to display device ; Cooperation and interconnection of the display device with other functional units
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Abstract
The disclosure is directed to a kind of information processing method and devices, storage medium, this method comprises: the information content according to the first information, the determining and matched target object of the information content；Determine the second information of the promotional content comprising the target object；Establish the mapping relations of the first information and second information；The operation for acting on the first information is received from display end；Based on the operation, second information is sent to the display end according to the mapping relations, wherein second information, for being shown after being operated for the display end based on first detected when showing the first information.
Description
Technical field
This disclosure relates to field of computer technology more particularly to a kind of information processing method and device, storage medium.
Background technique
During information processing, the precision of information feedback and user receive the experience sense of information always by pass
Note.
By taking the recommendation of advertising information as an example, traditional social platform advertiser will occur in the form of pop-up, such as browse wechat
The advertisement encountered when circle of friends.Although this advertising information exhibition method has certain popularizing action, but the advertisement popped up to use
Family experience sense is bad.
Summary of the invention
In view of this, the embodiment of the present disclosure is intended to provide a kind of information processing method and device, equipment, storage medium.
The technical solution of the disclosure is achieved in that
According to the first aspect of the embodiments of the present disclosure, a kind of information processing method is provided, comprising:
The information content according to the first information, the determining and matched target object of the information content；
Determine the second information of the promotional content comprising the target object；
Establish the mapping relations of the first information and second information；
Second information is sent to the display end according to the mapping relations, wherein second information is used for
It is shown after being operated for the display end based on first detected when showing the first information.
According to the second aspect of an embodiment of the present disclosure, a kind of information processing method is provided, comprising:
Show the first information；
When showing the first information, the first operation of detection；
According to first operation, the second information for having mapping relations is established in display with the first information, wherein described
Second information includes the promotional content of target object；The target object is to be determined according to the information content of the first information
's.
According to the third aspect of an embodiment of the present disclosure, a kind of information processing method is provided, comprising:
Show the first information；
Detect the second operation that the instruction first information uploads；
The first information is sent to server-side, wherein the first information, for being established and for the server-side
The mapping relations of two information, wherein second information includes to promote the information of the promotion message of object, wherein the popularization
Object is to be determined according to the information content of the first information.
According to a fourth aspect of embodiments of the present disclosure, a kind of information processing unit is provided, comprising:
First determining module is configured to the information content according to the first information, the determining and matched mesh of the information content
Mark object；
Second determining module is configured to determine the second information of the promotional content comprising the target object；
Module is constructed, is configured to establish the mapping relations of the first information and second information；
First sending module is configured to that second information is sent to the display end according to the mapping relations,
In, second information, for being shown after being operated for the display end based on first detected when showing the first information.
According to a fifth aspect of the embodiments of the present disclosure, a kind of information processing unit is provided, comprising:
First display module is configured to the display first information；
First detection module is configured to when showing the first information, the first operation of detection；
First display module is additionally configured to according to the operation, and display has mapping to close with first information foundation
Second information of system, wherein second information includes the promotional content of target object；The target object is according to described the
What the information content of one information determined.
According to a sixth aspect of an embodiment of the present disclosure, a kind of information processing unit is provided, comprising:
Second display module is configured to the display first information；
Second detection module is configured to detect the second operation that the instruction first information uploads；
Second sending module is configured to the first information being sent to server-side, wherein the first information is used for
The mapping relations with the second information are established for the server-side, wherein second information includes to promote the promotion message of object
Information, wherein it is described promote object be according to the information content of the first information determine.
According to the 7th of the embodiment of the present disclosure the aspect, a kind of information processing unit is provided, comprising:
First memory, for storing computer executable instructions；
First processor is connect with the first memory, for realizing by executing the computer executable instructions
Method described in above-mentioned first aspect.
According to the eighth aspect of the embodiment of the present disclosure, a kind of information processing unit is provided, comprising:
Second memory, for storing computer executable instructions；
Second processor is connect with the second memory, for realizing by executing the computer executable instructions
Method described in above-mentioned second aspect.
According to the 9th of the embodiment of the present disclosure the aspect, a kind of information processing unit is provided, comprising:
Third memory, for storing computer executable instructions；
Third processor is connect with the third memory, for realizing by executing the computer executable instructions
Method described in the above-mentioned third aspect.
According to the tenth of the embodiment of the present disclosure the aspect, a kind of computer storage medium, the computer storage medium are provided
It is stored with computer executable instructions；After the computer executable instructions are executed by first processor, it can be realized above-mentioned
Method described in first aspect；Or after the computer executable instructions are executed by second processor, it can be realized above-mentioned
Method described in second aspect；Or it after the computer executable instructions are executed by third processor, can be realized above-mentioned
Method described in the third aspect.
The technical scheme provided by this disclosed embodiment can include the following benefits:
In embodiment of the disclosure, server by establishing the first information and the promotional content including target object
Mapping relations between two information just send second of the promotional content comprising target object after the first operation based on terminal
Information is shown to terminal.On the one hand, it will not influence the display of the terminal first information；On the other hand, it is planted relative in the form of pop-up
The information entered, because the display of the second information be by terminal user actively initiate first operation triggering display, in this way, user not
When wanting to see the second information, second information would not be shown, to reduce the interference watched user, therefore improve use
The experience sense of family reception information.
Detailed description of the invention
Fig. 1 is that one kind shown in the embodiment of the present disclosure is applied to server-side information processing method flow chart；
The exemplary diagram for the text information that Fig. 2 issues for user in the microblog shown in an exemplary embodiment；
The exemplary diagram for the pictorial information that Fig. 3 issues for user in the wechat platform shown in an exemplary embodiment；
Fig. 4 is a kind of information processing method flow chart applied to terminal shown in the embodiment of the present disclosure；
Fig. 5 is information processing method flow chart of the another kind shown in the embodiment of the present disclosure applied to terminal；
Fig. 6 is a kind of flow chart of illustrative social advertisement recommended method in the embodiment of the present disclosure；
Fig. 7 is a kind of structural schematic diagram for information processing unit 100 that the embodiment of the present disclosure provides；
Fig. 8 is a kind of structural schematic diagram for information processing unit 200 that the embodiment of the present disclosure provides；
Fig. 9 is a kind of structural schematic diagram for information processing unit 300 that the embodiment of the present disclosure provides；
Figure 10 is a kind of entity structure schematic diagram for information processing unit 100 that the embodiment of the present disclosure provides；
Figure 11 is a kind of entity structure schematic diagram for information processing unit 200 that the embodiment of the present disclosure provides；
Figure 12 is a kind of entity structure schematic diagram for information processing unit 300 that the embodiment of the present disclosure provides.
Specific embodiment
The technical solution of the disclosure is further described in detail with reference to the accompanying drawings and specific embodiments of the specification.
The embodiment of the present disclosure provides a kind of information processing method, is applied to server side, and Fig. 1 shows for the embodiment of the present disclosure
A kind of information processing method flow chart out, as shown in Figure 1, in embodiment of the disclosure, information processing method may include
Following steps:
S101, the information content according to the first information, the determining and matched target object of the information content.
S102, the second information for determining the promotional content comprising target object.
S103, the mapping relations for establishing the first information and the second information.
S104, the second information is sent to display end according to mapping relations, wherein second information, described in supplying
Display end is shown after being operated based on first detected when showing the first information.
The information processing method of the embodiment of the present disclosure is applied and server, server can be communicated with terminal, is shown
End is terminal.Server determines target object by receiving the information content for the first information that terminal uploads, and establishes first
The mapping relations of second information of information and the promotional content including target object, and according to established mapping relations by second
Information is sent to display end.
It should be noted that in embodiment of the disclosure, the information content of the first information can be word content, it can also
To be image content；Certainly, the information content of the first information can also be the markup information for further describing the first information.
In embodiment of the disclosure, target object is identical or associated right as the information object of first information characterization
As can be personage, animal, landscape or other articles etc., the embodiment of the present disclosure does not limit.And in embodiment of the disclosure
In, the second information refers to the promotional content to target object.
In embodiment of the disclosure, step S101 can be server using knowing otherwise, such as be directed to the first information
The case where being word content, carries out semantic analysis to the first information using natural language analysis model, obtains based on the analysis results
Target object；It can also be by the way of image recognition, image recognition carried out to the first information characterized with graphic form, with
Target object is determined according to image recognition result.
In one embodiment, step S101 includes:
Server identifies the first information, according to the information content of identification, determines the information content phase with identification
Matched target object.
The exemplary diagram for the text information that Fig. 2 issues for user in the microblog shown in an exemplary embodiment, such as Fig. 2 institute
Show, the first information of user's publication is " rubbish is good disorderly, needs to classify ", and server is believed using semantics recognition model first at this time
Breath carries out semantics recognition, and determining target object can be " garbage classification ".
The exemplary diagram for the pictorial information that Fig. 3 issues for user in the wechat platform shown in an exemplary embodiment, such as Fig. 3 institute
Show, the first information is the pictorial information for having a basketball on basketball court, and server uses image recognition model, recognizes in picture
Basketball, server can be " basketball " according to basketball subgraph information or the text information of basketball, determining target object.
In another embodiment, step S101 includes:
According to the markup information being labeled to the first information, the determining and matched target object of the markup information.
It should be noted that in embodiment of the disclosure, markup information is the typing based on user and obtains.Pass through
The mark to the first information of user's addition is able to achieve the clear or supplement to the information content of the first information.Therefore, based on mark
Information is infused, the determination precision of target object can be promoted.
In this embodiment, illustratively, if the first information is the picture for including basketball, the markup information of the first information can
To be the corresponding brand of basketball, type information.Therefore, server can come true during identification in conjunction with brand, type information
Surely meet the basketball of the markup information.
For another example the first information is " I likes transformer hornet ", the markup information of the first information can be " rheum officinale
Bee ", with the information content of the clear first information.
It,, can thing before executing step S101 after server receives the first information in a kind of embodiment of the disclosure
It first searches whether to have stored mapping relations relevant to the first information, if server is found established the first letter in advance
Second information is then directly sent to display end according to established mapping relations by the mapping relations of breath.Certainly, in search procedure
In, it can also repeatedly be searched for, search time threshold value and searching times threshold value are such as set.When server can not find first
When the relevant mapping relations of information, then start to execute step S101.
It should be noted that being the feelings of word content for the first information as previously described in embodiment of the disclosure
Condition can be used natural language analysis model to analyze and obtain semantic, the case where for the first information being image content, figure can be used
Target object is determined as knowing otherwise.However, because presence can not obtain natural language processing result and image recognition knot
Therefore fruit, in embodiment of the disclosure, when there are rejection, then maps without subsequent foundation and closes that is, by the possibility of rejection
The process of system.
In one embodiment, it after server is based on semantic analysis model acquisition semanteme, can also be characterized according to semanteme
User demand, to determine whether to execute step S102, such as: " I likes transformer hornet " is precipitated in semantic analysis model solution
In " liking ", analysis obtain user have obtain hornet promotional content demand, then follow the steps S102.And if speech analysis
Model solution is precipitated " disagreeable " in " I dislikes transformer hornet ", and analysis obtains user and is not desired to obtain in hornet popularization
Hold, then server does not continue to execute step S102.
In another embodiment, server is directed to the case where first information is image content, can also be according to first
The historical operation information of object determines target object in information and/or the first information.Wherein, which includes pair
The searching times of the first information, comment number, perhaps like time etc. in comment, the embodiment of the present disclosure is with no restrictions.
For example, the pictorial information in wechat platform shown in Fig. 3, when server is resolved to major part and basket in comment content
Ball is related, then server can determine target object as target using basketball, to mention when determining target object according to the first information
Rise the confirmation speed and precision of target object.It certainly, can also be according to including being retouched to the brand of basketball, model in comment content
Information is stated to directly obtain target object.
In another embodiment, it is the determination precision for further promoting target object, is also possible to the record based on user
Enter the information bank of building, i.e., determines target object in a certain range.
Based on the information bank of user's building, step S101 includes:
The information content of server according to the first information, by the object information of the information object in the information content and information bank
It is matched, the determining target object to match with the information content；It wherein, further include being promoted to information object in information bank
Link information.
Wherein, the object information of the information object stored in information bank can be image information or text information, can also wrap
Include the remark information to image or text.
Illustratively, recommended with the advertisement that information processing method is applied to commodity, as shown in figure 3, the first information is basketball
There is the pictorial information of a basketball on field, and stores the information of each commodity including basketball of businessman's upload in information bank.
Wherein, the text remark information and the basketball pair including at least picture information including basketball and brand, model
The advertisement link answered.Therefore, server can by including basketball the first information and information bank match, in information bank
Determine the target object of basketball.
In another embodiment, target object is determined to be accurate, the first information can be identified, according to the letter of identification
Breath content is matched with information bank.
For example, after being identified to the pictorial information in Fig. 3, it can be according to the subgraph information and letter of the basketball recognized
The picture ceased in library compares, and arrives basketball if comparing, the target object determined in information bank is basketball, therefore server can obtain
The corresponding advertisement link of basketball is taken, in order to recommend.
In this embodiment, server in advance screens the information content of the first information, then by the information after screening
Content determines target object based on the object information of the information object stored in information bank.It is to be appreciated that this processing side
Formula not only improves processing speed, it is ensured that the determination precision of target object.
In another embodiment, when the information content of the first information includes the markup information being labeled to the first information
When, server can also match the markup information with the text remark information in information bank, and according to of markup information
Target object is determined with result.
It certainly, in one embodiment, can be common according to the matching result of pictorial information and the matching result of markup information
Target object is determined, to guarantee accuracy that target object determines.
Corresponding based on the embodiment, step S103 includes:
According to link information, the second information of the promotional content comprising target object is determined.
It is understood that in this embodiment, the information bank actively constructed by user, and the matching result formulated
Selection strategy determine target object, ensure that the accuracy that target object determines, and then realize and push away to target object
Wide accuracy.When the embodiment of the present disclosure, which is applied to social platform advertisement, recommends, text that user is issued based on social platform
Word information or pictorial information can determine matched target object, to promote to target object, it is thus achieved that advertisement pushes away
The wide covering recommended.
In embodiment of the disclosure, the information content of server according to the first information, it is determined that matched target object
Afterwards, that is, it can determine the second information of the promotional content comprising target object.In one embodiment, step S102 includes:
Server carries out web crawlers according to determining target object, and the network data obtained to crawler is screened,
To determine the second information of the promotional content including target object.
For example, server network crawler is related to garbage classification when the target object that server determines is " garbage classification "
Network data, and filter out the promotional content to refuse classification method.
In one embodiment, step S103 includes:
Server adds the link information of the second information in the first information, wherein the first operation is believed to act on link
The operation of breath.
In embodiment of the disclosure, it is the experience sense for promoting user, prevents user's accidentally touching first information, it can also be first
The link information of the second information of addition in information.In this embodiment, it when user's active clickthrough information, can just show
The second information of end display.
In one embodiment, server can receive the first operation detected when showing the first information, step S104, packet
Include: server is based on the first operation, and the second information is sent to display end according to mapping relations.
In this embodiment, server also can receive the operation to the first information, such as to the clicking operation of pictorial information, root
The second information display end is sent to again according to clicking operation and the mapping relations of foundation to show.
It is understood that in this embodiment, so that receiving the first operation to the first information in server
In the case of, second information is just sent to display end so that display end show, the experience sense of significant increase user's reception information；Together
When server just send the second information in the case where receiving the first operational circumstances and shown to terminal, reduce user and do not trigger the second letter
The flow consumption of terminal when breath display.
In one embodiment, when in the information content of the first information including markup information, the information processing of server
Method further include:
When receiving the markup information, server marks excitation to the user account granting for providing markup information；Root
It is motivated according to the mark of granting, updates the excitation information of user account.
In embodiment of the disclosure, by giving the user for providing mark to motivate, the participation of user is improved, is made
Must be higher to the popularization precision of target object, while the popularization of target object can cover bigger range.
In one embodiment, the information processing method of server further include:
Server receives the feedback information of the second information from display end；
According to feedback information, determine that the second information shows the statistical information of situation.
In this embodiment, the feedback information of server from received second information of display end includes user to the second information
Browsing information and purchase information.Therefore, server can count view rate and exchange hand according to browsing information and purchase information.
It is understood that in embodiment of the disclosure, server is by establishing the first information and including target object
Promotional content the second information between mapping relations, after the first operation based on terminal, just sending includes target object
Second information of promotional content is shown to terminal.On the one hand, it will not influence the display of the terminal first information；On the other hand, relatively
User's reception is improved because the display of the second information is actively initiated by terminal user in the information being implanted into the form of pop-up
The experience sense of information.
The embodiment of the present disclosure provides a kind of information processing method, is applied to terminal side, and Fig. 4 shows for the embodiment of the present disclosure
A kind of information processing method flow chart, as shown in figure 4, in embodiment of the disclosure, the information processing applied to terminal side
Method may comprise steps of:
S201, the display first information.
S202, when showing the first information, detection first operation.
S203, the second information for there are mapping relations is established according to the first operation, display and the first information, wherein institute
State the promotional content that the second information includes target object；The target object is to be determined according to the information content of the first information
's.
In embodiment of the disclosure, terminal side can download server side the first information, and the first information base
In the processing of server side, the mapping relations between the second information are established.
Therefore, in the step S202 of the embodiment, for terminal when showing the first information, the first operation of detection, this first
Operation includes the clicking operation to the information content in the first information.Illustratively, the basketball court shown in Fig. 3 including basketball
Picture, when the user clicks after basketball, terminal detects the first operation clicked to basketball, then display has with first information foundation and reflects
Penetrate the second information of relationship.
In one embodiment, terminal shows the link information of the second information when showing the first information；Therefore, step
S202 includes: terminal when showing the first information, and detection is directed to the first operation of link information.
In this embodiment, terminal also shows link information when showing the first information, therefore the first operation further includes
Act on the operation of link information.
It is understood that in the embodiment of disclosure terminal side, by the established mapping relations of server side, eventually
Hold the promotional content of the ability displaying target object after detecting to the first operation of the first information, the first information of one side terminal
Display it is unaffected, on the other hand reduce the interference to user, significant increase user receives the experience sense of information.
The embodiment of the present disclosure provides a kind of information processing method, is applied to terminal side, and Fig. 5 shows for the embodiment of the present disclosure
A kind of information processing method flow chart, as shown in figure 5, in embodiment of the disclosure, the information processing applied to terminal side
Method may comprise steps of:
S301, the display first information.
S302, the second operation that the instruction first information uploads is detected.
S303, the first information is sent to server-side, wherein the first information, for being established and second for server-side
The mapping relations of information, wherein second information includes to promote the information of the promotion message of object, wherein the popularization pair
As for according to the determination of the information content of the first information.
In this embodiment, terminal detects the second behaviour that the first information uploads for the picture arbitrarily uploaded, i.e. terminal
When making, the first information can be sent to server-side, so as to the server-side building first information and promote the promotion message of object, i.e., the
Mapping relations between two information, to show the promotion message for promoting object based on the mapping relations.
In one embodiment, after terminal uploads the first information, the markup information for being directed to the first information can also be received；It will
Markup information is sent to server-side, wherein the markup information, for being established between the first information and the second information for server-side
Mapping relations.
In this embodiment, by the markup information to the first information of terminal active upload, so that server-side is obtaining
During mapping relations, the second information relevant to the first information is determined more accurately, and establish mapping relations.
In one embodiment, terminal can receive server-side and provide notice based on the excitation of markup information.
In this embodiment, terminal can receive server-side swashing based on markup information after the markup information of upload user
Transmission notice is encouraged, when being applied to advertisement recommendation, the enthusiasm of terminal user can be promoted, therefore can further be promoted and be pushed away to information
Recommend the coverage rate of content.
It is understood that in embodiment of the disclosure, after terminal uploads the first information, that is, may make server to establish
Mapping relations between the first information and the second information of the promotional content including promoting object, are based on the terminal and service as a result,
The communication of device side facilitates subsequent terminal display to promote the promotion message of object, provides a kind of new model of information recommendation.
It should be noted that in the disclosure, Fig. 4 and Fig. 5 information processing method applied to the method in terminal can refer to same
A terminal is also possible to different terminals, and the embodiment of the present invention is with no restrictions.
Fig. 6 is a kind of flow chart of illustrative social advertisement recommended method.As shown in fig. 6, in advertisement recommended method packet
Include following steps:
S401, server construction merchandising database include the advertisement link of commodity in merchandising database.
In embodiment of the disclosure, server constructs merchandising database based on the operation of businessman, and merchandising database is
Information bank, commodity, that is, information object, the advertisement link of commodity are the link information promoted to information object.
Server receives the merchandise news of businessman's upload, multiple different angle pictures, advertisement chain including each model commodity
It connects, and after the various text informations including brand, model, merchandise news can be saved, and construct multiple different angles
Mapping relations between picture, advertisement link and text information.And the merchandise news of different commodity, i.e. composition commodity data
Library.
Wherein, multiple different angle pictures and text information belong to object information.
S402, server are identified to the picture of upload and are received the markup information to commodity element, are determined in picture
Commodity element information.
In embodiment of the disclosure, commodity element information belongs to the first information, and the information content of the first information includes
The identification information and markup information of commodity element.
In embodiment of the disclosure, picture is the picture that uploads of user of social platform, such as the user of wechat platform,
Picture based on the publication of wechat circle of friends.It should be noted that in the picture of wechat circle of friends publication, it may be possible to which user is a certain
Therefore, in picture the picture arbitrarily clapped under scene will include the other information in addition to commodity element.
Server can be confirmed after receiving the picture that user is uploaded based on social platform based on merchandise items identification model
Commodity element in picture.Wherein, merchandise items identification model can be the identification based on large-scale dataset building of open source
Model, such as ImageNet model.
Server detects the element in picture based on merchandise items identification model, such as sneakers, books, dining room, and really
Fixed commodity element therein.
And when user thinks actively to recommend a certain commodity element therein, the commodity element that can further pay close attention to it adds
Markup information, such as user's long-pressing sneakers and input brand, style text information.Correspondingly, server will record user's long-pressing
The coordinate for belonging to commodity element, and markup information and commodity element are associated.
It should be noted that in embodiment of the disclosure, on the one hand the effect of markup information is to correct server pair
The recognition result of commodity element, further aspect is that more information of the amended record about commodity element, in order to subsequent matching.
Commodity element information and merchandising database are carried out fine granularity goods matching by S403, server, in merchandising database
Middle determining end article.
In embodiment of the disclosure, commodity element information and merchandising database are carried out fine granularity commodity by server
Match, i.e. the information content of server according to the first information, by the object information of the information object in the information content and information bank into
Row matches, wherein end article, that is, target object.
Fine-grained goods matching includes two aspects, is on the one hand that server believes the image of the commodity element in picture
Breath and merchandising database in picture matched, be on the other hand by the text information in markup information and merchandising database into
Row matching.After above-mentioned two aspects successful match, i.e., end article is determined in merchandising database.
S404, server provide end article corresponding advertisement chain according to the end article determined in merchandising database
It connects.
In embodiment of the disclosure, the corresponding advertisement link of the end article i.e. link information of the second information.Server
It, can be according to the picture of the different angle of the commodity provided in merchandising database after end article has been determined in merchandising database
Corresponding relationship between information, text information and advertisement link provides a user the corresponding advertisement link of end article.
It is such as, interested in a certain commodity element in picture if a certain user in social platform is when browsing to picture,
By mobile mouse to commodity element or commodity element is clicked, corresponding advertisement link can be shown below commodity element.With
Family is based on the advertisement link and is linked to shop, can check the information of more commodity elements, such as price, buyer's guide, with certainly
It is fixed whether to buy.
S405, server are carried out ad traffic calculating and price, are determined reward based on the click to advertisement link.
In embodiment of the disclosure, the first operation of link information is directed to the click of advertisement link.Server
After providing the corresponding advertisement link of end article, the click based on user to advertisement link is that is, statistics available to enter by this way
The flow of the people and activity data of advertisement page, and the advertising expense that businessman should pay to social platform is determined on this basis.And
A certain proportion of income can also be used to reward by social platform provides the user of markup information.Certainly, to this certain customers's
Excitation can also by the method for spirit level, such as authorize primary, middle rank, certain advanced class Products Show official rank badge or number.
It is understood that the picture in social platform dynamic is handled using image recognition technology in the embodiment of the present disclosure,
It identifies the commodity in picture, then matches the merchandise news in commodity and merchandising database, and provide a user pair
The advertisement link answered.In order to improve recognition accuracy, in embodiment of the disclosure, using the image recognition and use of system level
The form that the manual mark of family level combines, user annotation can get certain return, but both substance was returned, and can also be void
The return of quasi- wealth forms.It, will not be normal clear to it by this present embodiment, the behavior of reading advertisements is that user actively initiates
It lookes at, amusement behavior generates interference.In addition, the commodity affirmation mechanism based on image recognition and user annotation can guarantee what advertisement was recommended
Accuracy rate.
As shown in fig. 7, the present embodiment provides a kind of information processing units 100, comprising:
First determining module 101, is configured to the information content according to the first information, and determination is matched with the information content
Target object；
Second determining module 102 is configured to determine the second information of the promotional content comprising the target object；
Module 103 is constructed, is configured to establish the mapping relations of the first information and second information；
First sending module 104 is configured to that second information is sent to the display end according to the mapping relations,
Wherein, second information, for being shown after being operated for the display end based on first detected when showing the first information
Show.
In the embodiments of the present disclosure, information processing unit 100 is server.
In some embodiments, first determining module 101, the second determining module 102, building module 103 and first
Sending module 104 can be program module, after which is executed by the processor of server, can be provided the of target object
Two information, and the second information is sent to terminal and is shown.
In further embodiments, first determining module 101, the second determining module 102, building module 103 and the
One sending module 104 can be soft or hard binding modules, and the soft or hard binding modules may include various programmable arrays；It is described programmable
Array includes but is not limited to this column of complex programmable array or field-programmable.
In some embodiments, the information processing unit 100 further include:
Receiving module 105 is configured to receive first operation detected when showing the first information；
Corresponding, first sending module 104, concrete configuration is to be closed based on first operation according to the mapping
Second information is sent to the display end by system.
In some embodiments, the building module 103, concrete configuration are that described second is added in the first information
The link information of information, wherein first operation is to act on the operation of the link information.
In some embodiments, first determining module 101, concrete configuration are to identify to the first information,
According to the information content of identification, the target object to match with the information content of the identification is determined.
In some embodiments, first determining module 101, concrete configuration are that basis marks the first information
The markup information of note, the determining and matched target object of the markup information.
In some embodiments, first determining module 101, concrete configuration are the information content according to the first information,
The information content is matched with the object information of the information object in information bank, determination matches with the information content
The target object；It wherein, further include the link information promoted to the information object in described information storehouse；
Corresponding, second determining module 102, concrete configuration is to determine to include the mesh according to the link information
Mark second information of the promotional content of object.
In some embodiments, the information processing unit 100 further include:
Update module 106, concrete configuration are when receiving the markup information, to the user of the offer markup information
Account granting mark excitation；It is motivated according to the mark of granting, updates the excitation information of the user account.
In some embodiments, the information processing unit 100 further include:
Third determining module 107, concrete configuration are the feedback information that second information is received from the display end；According to
The feedback information determines that second information shows the statistical information of situation.
In some embodiments, first determining module 101, concrete configuration are the information content according to the first information,
The information content is matched with the object information of the information object in information bank, determination matches with the information content
The target object；It wherein, further include the link information promoted to the information object in described information storehouse；
Second determining module 102, concrete configuration are to be determined according to the link information comprising the target object
Second information of the promotional content.
As shown in figure 8, the present embodiment provides a kind of information processing units 200, comprising:
First display module 201 is configured to the display first information；
First detection module 202 is configured to when showing the first information, the first operation of detection；
First display module 201 is additionally configured to according to the operation, and display has mapping with first information foundation
Second information of relationship, wherein second information includes the promotional content of target object；The target object is according to
What the information content of the first information determined.
In some embodiments, first display module 201, first detection module 202 can be program module.
In further embodiments, first display module 201, first detection module 202 can be soft or hard binding modules,
The soft or hard binding modules may include various programmable arrays；The programmable array includes but is not limited to complex programmable array
Or field-programmable this column.
In some embodiments, first display module 201 is additionally configured to when showing the first information, display
The link information of second information；The first detection module 202, concrete configuration are the inspection when showing the first information
First operation of the stylus for the link information.
As shown in figure 9, the present embodiment provides a kind of information processing units 300, comprising:
Second display module 301 is configured to the display first information；
Second detection module 302 is configured to detect the second operation that the instruction first information uploads；
Second sending module 303 is configured to the first information being sent to server-side, wherein the first information is used
In the mapping relations for server-side foundation and the second information, wherein second information includes to promote the popularization letter of object
The information of breath, wherein the object of promoting is to be determined according to the information content of the first information.
In some embodiments, second display module 301, the second detection module 302 can be program module.
In further embodiments, second display module 301, the second detection module 302 and the second sending module
303 can be soft or hard binding modules, and the soft or hard binding modules may include various programmable arrays；The programmable array include but
It is not limited to this column of complex programmable array or field-programmable.
In some embodiments, the information processing unit 300 further include:
Receiving module 304 is configured to receive the markup information for being directed to the first information；
Second sending module 303 is additionally configured to described the markup information is sent to the server-side, wherein
The markup information, for establishing the mapping relations between the first information and second information for the server-side.
In some embodiments, receiving module 304 are additionally configured to reception server-side and are sent out based on the excitation of the markup information
Put notice.
The description of apparatus of the present invention embodiment, be with the description of above method embodiment it is similar, have with method implement
The similar beneficial effect of example.For undisclosed technical detail in apparatus of the present invention embodiment, the method for the present invention implementation is please referred to
Example description and understand.
As shown in Figure 10, the embodiment of the present application provides a kind of information processing unit, comprising:
First memory, for storing information；
First processor is connect with the first display and the first memory respectively, for being stored in institute by executing
The computer executable instructions on first memory are stated, can be realized the information processing that aforementioned one or more technical solutions provide
Method, for example, at least one of information processing method as shown in Fig. 1 to Fig. 3 and Fig. 6.
As shown in figure 11, the embodiment of the present application provides a kind of information processing unit, comprising:
Second memory, for storing information；
Second processor is connect with second display and the second memory respectively, for being stored in institute by executing
The computer executable instructions on second memory are stated, can be realized the information processing that aforementioned one or more technical solutions provide
Method, for example, information processing method as shown in Figure 4.
As shown in figure 12, the embodiment of the present application provides a kind of information processing unit, comprising:
Third memory, for storing information；
Third processor is connect with third display and the third memory respectively, for being stored in institute by executing
The computer executable instructions on third memory are stated, can be realized the information processing that aforementioned one or more technical solutions provide
Method, for example, information processing method as shown in Figure 5.
Above-mentioned first to third memory can be various types of memories, can be random access memory, read-only memory, sudden strain of a muscle
It deposits.The memory can be used for information storage, for example, storage computer executable instructions etc..The computer is executable to be referred to
Enabling can be various program instructions, for example, objective program instruction and/or source program instruction etc..
Above-mentioned first to third processor can be various types of processors, for example, central processing unit, microprocessor, number
Word signal processor, programmable array, digital signal processor, specific integrated circuit or image processor etc..
Above-mentioned processor can be connect by bus with memory, and bus can be IC bus etc..
In some embodiments, the information processing unit 100 to 300 may also include that first to third communication interface, be somebody's turn to do
First to third communication interface can include: network interface, for example, lan interfaces, dual-mode antenna etc..Communication interface equally with place
Device connection is managed, can be used in information transmit-receive.
In some embodiments, to further include people first connect to third human-computer interaction the information processing unit 100 to 300
Mouthful, for example, man-machine interactive interface may include various input-output equipment, for example, keyboard, touch screen etc..
In some embodiments, the information processing unit 100 to 300 further include: first to third display, display
It can show various prompts, and/or various interfaces.
The embodiment of the present application provides a kind of computer storage medium, and the computer storage medium is stored with computer can
Execute code；After the computer-executable code is performed, the letter that aforementioned one or more technical solutions provide can be realized
Processing method is ceased, for example, at least one of information processing method as shown in Figures 1 to 6.
In several embodiments provided herein, it should be understood that disclosed device and method can pass through it
Its mode is realized.Apparatus embodiments described above are merely indicative, for example, the division of the unit, only
A kind of logical function partition, there may be another division manner in actual implementation, such as: multiple units or components can combine, or
It is desirably integrated into another system, or some features can be ignored or not executed.In addition, shown or discussed each composition portion
Mutual coupling or direct-coupling or communication connection is divided to can be through some interfaces, the INDIRECT COUPLING of equipment or unit
Or communication connection, it can be electrical, mechanical or other forms.
Above-mentioned unit as illustrated by the separation member, which can be or may not be, to be physically separated, aobvious as unit
The component shown can be or may not be physical unit, it can and it is in one place, it may be distributed over multiple network lists
In member；Some or all of units can be selected to achieve the purpose of the solution of this embodiment according to the actual needs.
In addition, each functional unit in various embodiment of that present disclosure can be fully integrated into a processing module, it can also
To be each unit individually as a unit, can also be integrated in one unit with two or more units；It is above-mentioned
Integrated unit both can take the form of hardware realization, can also realize in the form of hardware adds SFU software functional unit.This
Field those of ordinary skill, which is understood that, realizes that all or part of the steps of above method embodiment can be by program instruction phase
The hardware of pass is completed, and program above-mentioned can be stored in a computer readable storage medium, which when being executed, holds
Row step including the steps of the foregoing method embodiments；And storage medium above-mentioned include: movable storage device, read-only memory (ROM,
Read-Only Memory), random access memory (RAM, Random Access Memory), magnetic or disk etc. it is various
It can store the medium of program code.
Disclosed method in several embodiments of the method provided herein, in the absence of conflict can be any group
It closes, obtains new embodiment of the method.
Disclosed feature in several product embodiments provided herein, in the absence of conflict can be any group
It closes, obtains new product embodiments.
Disclosed feature in several methods provided herein or apparatus embodiments, in the absence of conflict can be with
Any combination obtains new embodiment of the method or apparatus embodiments.
The above, the only specific embodiment of the disclosure, but the protection scope of the disclosure is not limited thereto, it is any
Those familiar with the art can easily think of the change or the replacement in the technical scope that the disclosure discloses, and should all contain
It covers within the protection scope of the disclosure.Therefore, the protection scope of the disclosure should be based on the protection scope of the described claims.
Claims (10)
1. a kind of information processing method, which is characterized in that the described method includes:
The information content according to the first information, the determining and matched target object of the information content；
Determine the second information of the promotional content comprising the target object；
Establish the mapping relations of the first information and second information；
Second information is sent to the display end according to the mapping relations, wherein second information, for for institute
It states after display end is operated based on first detected when showing the first information and shows.
2. method according to claim 1, which is characterized in that the described method includes:
Receive first operation detected when showing the first information；
It is described that second information is sent to the display end according to the mapping relations, comprising:
Based on first operation, second information is sent to the display end according to the mapping relations.
3. the method according to claim 1, wherein the first information and second information established
Mapping relations, comprising:
The link information of second information is added in the first information, wherein first operation is described to act on
The operation of link information.
4. the method according to claim 1, wherein the information content according to the first information, determining and institute
State the matched target object of the information content, comprising:
The first information is identified, according to the information content of identification, determines the information content phase with the identification
The target object matched.
5. the method according to claim 1, wherein the information content according to the first information, determining and institute
State the matched target object of the information content, comprising:
According to the markup information being labeled to the first information, the determining and matched target pair of the markup information
As.
6. method according to any one of claims 1 to 5, which is characterized in that the method also includes:
The feedback information of second information is received from the display end；
According to the feedback information, determine that second information shows the statistical information of situation.
7. the method according to claim 1, wherein the information content according to the first information, determining and institute
State the matched target object of the information content, comprising:
The information content according to the first information, by the object information progress of the information object in the information content and information bank
Match, the determining target object to match with the information content；It wherein, further include to the information pair in described information storehouse
As the link information promoted；
The determination includes the second information of the promotional content of the target object, comprising:
According to the link information, second information of the promotional content comprising the target object is determined.
8. a kind of information processing unit, which is characterized in that described device includes:
First determining module is configured to the information content according to the first information, the determining and matched target pair of the information content
As；
Second determining module is configured to determine the second information of the promotional content comprising the target object；
Module is constructed, is configured to establish the mapping relations of the first information and second information；
First sending module is configured to that second information is sent to the display end according to the mapping relations, wherein institute
State the second information, for for the display end based on being shown after the predetermined operation detected when showing the first information.
9. a kind of information processing unit, which is characterized in that the information processing unit includes:
First memory, for storing computer executable instructions；
First processor is connect with the first memory, for realizing right by executing the computer executable instructions
It is required that 1 to 7 described in any item methods.
10. a kind of computer storage medium, the computer storage medium is stored with computer executable instructions；The computer
After executable instruction is executed by first processor, it can be realized the described in any item methods of claim 1 to 7.
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