CN111580788A

CN111580788A - Template matching information recommendation method and device and electronic equipment

Info

Publication number: CN111580788A
Application number: CN201910117826.9A
Authority: CN
Inventors: 陈彤; 王平; 邹国炳
Original assignee: Alibaba Group Holding Ltd
Current assignee: Alibaba Group Holding Ltd
Priority date: 2019-02-15
Filing date: 2019-02-15
Publication date: 2020-08-25
Anticipated expiration: 2039-02-15
Also published as: CN111580788B

Abstract

The embodiment of the application discloses a template collocation information recommendation method, a template collocation information recommendation device and electronic equipment, wherein the method comprises the following steps: the method comprises the steps that a first server provides a background image template library, the template library comprises a plurality of template sets, and the template sets comprise at least one template which accords with corresponding category characteristics; receiving picture information of a target object; determining target category information to which the target object belongs; and recommending a target template according to the picture information of the target object and the target template set corresponding to the target category. By the method and the device, the page content design can be more automatic and intelligent, and the synthesized picture has higher harmony and fusion degree.

Description

Template matching information recommendation method and device and electronic equipment

Technical Field

The invention relates to the technical field of page content processing, in particular to a template matching information recommendation method and device and electronic equipment.

Background

Users of the platform system usually include a provider user and a demander user of the information service, for example, in a commodity information service platform, a commodity information provider user may provide information related to various products and services using the commodity information service platform, and a demander user may use an application provided by the platform to retrieve, browse and utilize information resources published by the provider user, for example, to generate an action of purchasing a corresponding product. In the commodity information service platform, a provider user generally uses a certain medium to transmit information of a product or a service, for example, a product information page of the commodity information service platform is used to display product information and provide a relevant operation interface of the product, and in addition, an information service system of the platform also provides information carriers such as a home page, a channel page, an activity page and the like, so as to better provide commodity information services for each user.

In a large commodity information service platform, a large amount of page element design requirements exist, and especially after a page frame is built, the design of page content becomes the main work of page production. The demand for more automatic and intelligent design production of the page elements comes not only from a large number of users as commodity information providers, but also from a great number of design demands of various page elements of the platform itself. For example, some platforms may hold large promotional programs, and the top page of the program has a plurality of resource slots designed therein, including banner images of the pages, which typically need to be designed, for example, to highlight the meeting place atmosphere, a background image needs to be designed, a commodity image needs to be added to the foreground to attract the interest of the user, and so on. That is, the banner picture of the page is usually synthesized from the background picture and the commodity picture. Alternatively, some merchandise information providers (merchants, seller users, etc.) may need to compose some pictures when designing their own store pages, etc. In summary, both the platform itself and the goods information provider user may have a great deal of picture design requirements, and such a great deal of design requirements, if all done manually, may consume a great deal of human cost, and may even be an impossible task. Therefore, how to make the page content design more automatic and intelligent becomes a technical problem to be solved by those skilled in the art.

Disclosure of Invention

The application discloses a template collocation information recommendation method, a template collocation information recommendation device and electronic equipment, which can enable the design of page content to be more automatic and intelligent, and the synthesized picture has higher harmony and fusion degree.

The invention provides the following scheme:

a template collocation information recommendation method comprises the following steps:

the method comprises the steps that a first server provides a background image template library, the template library comprises a plurality of template sets, and the template sets comprise at least one template which accords with corresponding category characteristics;

receiving picture information of a target object;

determining target category information to which the target object belongs;

and recommending a target template according to the picture information of the target object and the target template set corresponding to the target category.

the method comprises the steps that a first client provides a first operation option for submitting commodity object picture information;

receiving picture information of a target object through the first operation option and then submitting the picture information to a first server, so that the first server determines target template information to be recommended according to a background picture template library and the picture information and category information of the target object, wherein the template library comprises a plurality of template sets, and the template sets comprise at least one template conforming to corresponding category characteristics;

and receiving target template information recommended by the first server.

A page display method comprises the following steps:

the second server provides a background image template library, the template library comprises a plurality of template sets, and the template sets comprise at least one template conforming to the characteristics of the corresponding categories;

acquiring a commodity object picture information base, wherein the picture information base comprises picture information of a plurality of commodity objects and corresponding category information;

after receiving an access request of a second user to a target page, determining a target object from the picture information base according to the personalized information of the second user;

selecting a target template from a template set corresponding to the target category according to the target category information corresponding to the target object;

and synthesizing the target template and the picture information corresponding to the target object into a target picture for displaying in the target page.

A page display method comprises the following steps:

the second client submits an access request to the target page to the second server;

displaying the target page according to the page data returned by the second server; the page data is generated by the following method: and determining a target object according to the personalized information of the second user associated with the second client, determining a target template according to the target category information corresponding to the target object, synthesizing the target template and the picture information corresponding to the target object into a target picture, and generating page data of the target page.

A template collocation information recommendation device includes:

the template library providing unit is used for providing a background image template library, the template library comprises a plurality of template sets, and the template sets comprise at least one template which accords with the characteristics of corresponding categories;

a picture information receiving unit for receiving picture information of a target object;

a category information determination unit configured to determine target category information to which the target object belongs;

and the template recommending unit is used for recommending the target template according to the picture information of the target object and the target template set corresponding to the target category.

A template collocation information recommendation device includes:

the first operation option providing unit is used for providing a first operation option for submitting commodity object picture information;

the image information submitting unit is used for submitting image information of a target object to a first server after receiving the image information of the target object through the first operation option, so that the first server determines target template information to be recommended according to a background image template library and the image information and category information of the target object, wherein the template library comprises a plurality of template sets, and the template sets comprise at least one template which accords with the characteristics of corresponding categories;

and the recommendation information receiving unit is used for receiving the target template information recommended by the first server.

A page display apparatus comprising:

the system comprises a picture information base obtaining unit, a commodity object picture information base obtaining unit and a commodity object matching unit, wherein the picture information base obtaining unit is used for obtaining a commodity object picture information base, and the picture information base comprises picture information of a plurality of commodity objects and corresponding category information;

the commodity object determining unit is used for determining a target object from the picture information base according to the personalized information of a second user after receiving an access request of the second user to a target page;

the template selecting unit is used for selecting a target template from a template set corresponding to the target category according to the target category information corresponding to the target object;

and the picture synthesis unit is used for synthesizing the target template and the picture information corresponding to the target object into a target picture for displaying in the target page.

A page display apparatus comprising:

an access request submitting unit, configured to submit an access request for a target page to a second server;

the page display unit is used for displaying the target page according to the page data returned by the second server; the page data is generated by the following method: and determining a target object according to the personalized information of the second user associated with the second client, determining a target template according to the target category information corresponding to the target object, synthesizing the target template and the picture information corresponding to the target object into a target picture, and generating page data of the target page.

An electronic device, comprising:

one or more processors; and

a memory associated with the one or more processors for storing program instructions that, when read and executed by the one or more processors, perform operations comprising:

providing a background image template library, wherein the template library comprises a plurality of template sets, and each template set comprises at least one template which accords with the characteristics of a corresponding category;

receiving picture information of a target object;

determining target category information to which the target object belongs;

An electronic device, comprising:

one or more processors; and

According to the specific embodiments provided herein, the present application discloses the following technical effects:

by the embodiment, a template library can be provided, which includes a plurality of different template sets corresponding to different category characteristics, when a specific first user or a designer user in the system needs to design a target picture for a shop page or an activity page, the picture information of a commodity object specifically needing to be synthesized can be submitted first, then, the server can select a target template from the corresponding template set according to the category information to which the specific commodity object belongs to recommend, so that the target picture can be synthesized by the target template and the commodity object picture to obtain the target picture, and then, the picture can be applied to the specific target page. Therefore, automatic and intelligent synthesis of pictures to be displayed in a specific page can be realized, and a first user or a designer user can obtain a synthesized target picture according to a recommended template without designing a background picture or searching a suitable template from a plurality of templates. Therefore, the efficiency can be improved, and the synthesized picture has higher harmony and fusion degree due to the consideration of the matching condition of the categories of the background template and the commodity object information in the foreground.

In an optional mode, the same category can also correspond to a plurality of different templates for matching with the commodity object pictures with different colors and texture characteristics to obtain a better matching effect.

Of course, it is not necessary for any product that implements an embodiment of the present application to achieve all of the above-described advantages at the same time.

Drawings

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.

FIG. 1 is a schematic diagram of a first system architecture provided by an embodiment of the present application;

FIG. 2 is a diagram of a second system architecture provided by an embodiment of the present application;

FIG. 3 is a flow chart of a first method provided by an embodiment of the present application;

FIGS. 4-1 to 4-3 are schematic diagrams of the synthetic effect provided in the examples of the present application;

FIG. 5 is a flow chart of a second method provided by embodiments of the present application;

FIG. 6 is a flow chart of a third method provided by embodiments of the present application;

FIG. 7 is a flow chart of a fourth method provided by embodiments of the present application;

FIG. 8 is a schematic diagram of a first apparatus provided by an embodiment of the present application;

FIG. 9 is a schematic diagram of a second apparatus provided by an embodiment of the present application;

FIG. 10 is a schematic diagram of a third apparatus provided by an embodiment of the present application;

FIG. 11 is a schematic diagram of a fourth apparatus provided by an embodiment of the present application;

fig. 12 is a schematic diagram of an electronic device provided in an embodiment of the present application.

Detailed Description

The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments that can be derived by one of ordinary skill in the art from the embodiments given herein are intended to be within the scope of the present invention.

In order to make the design of the page content more automatic and intelligent, in the embodiment of the application, a background template may be designed in advance, and a position for adding the commodity picture is reserved on the basis of the background template, so that the picture of the specific commodity object is added to the position and synthesized into one picture. Specifically, since the specifically-oriented users may include a commodity object information provider user (including a merchant user, a seller user, and the like, which are collectively referred to as a first user in this embodiment of the present application) in the platform, or a background worker (for example, a designer of a certain activity page) in the platform, and the like, there may be a great number of commodity objects that need to be added specifically, and each picture of the commodity object that needs to be added specifically has its own characteristics. Therefore, in the embodiment of the present application, in order to obtain a better composite effect, when a specific background template is provided, a plurality of different template sets may be provided according to different categories (also referred to as "industries", for example, including home appliances, clothing, cosmetics, and the like) of the commodity object, each template set corresponds to one category or a plurality of categories, and one or more templates may be included in the same template set, where, in the case of including a plurality of templates, different templates may also correspond to different matching rules, so as to match different effects with the specific commodity object picture. Therefore, when the image of the commodity object is synthesized, a specifically available template can be recommended according to the category information and the like of the specific commodity object, the matching rule corresponding to the template and the like, and the recommended template can be further utilized to be synthesized with the specific commodity object image into a target image, and the target image can be displayed in a specific page.

Specifically, the scheme provided by the embodiment of the application can be used in a plurality of different application scenarios, for example, in one scenario, a first user usually needs to design a shop page of the first user, wherein for elements such as a banner of the page, synthesis in a form of a background + a commodity object picture may need to be performed; or, in another scenario, background staff of the platform may need to design an activity page for some promotion activities, and the like, wherein elements such as a banner and the like may also need to be synthesized in a form of a background + a commodity object picture. For the above scenario, as shown in fig. 1, a specific template recommendation tool may be provided for a first user or a background worker of a platform, where the tool may be implemented in a client-server architecture or a browser-server architecture, and for convenience of description, in this embodiment, the client or a page displayed by a browser is collectively referred to as a first client, and the server is collectively referred to as a first server. The first user or designers of pages such as specific activity pages and the like can log in the first server through the first client, and submit the picture information of the commodity object which is specifically synthesized and needs to be used through a specific user interface, and the first server can recommend the template according to the information of categories and the like to which the specific commodity object belongs. And then, the first user or the page designer can also synthesize a target picture by using the recommended template and the pictures of the specific commodity objects, and the target picture can be added into the specified page. Such a page may be published through the second server, and subsequently, a specific second user (including users of the commodity object information users in the system, such as buyer users, consumer users, and the like, which are collectively referred to as the second user in this embodiment) may access the page through the second server. Because the template is designed according to the information of the commodity object categories and the like in the specific template library, the recommended template can accord with the characteristics of the categories to which the specific commodity objects belong, and finally a better matching effect can be obtained.

In the two scenarios, the first user or designer may submit specific commodity object picture information, the first server performs template recommendation, and then picture synthesis may be performed automatically, or picture synthesis may be performed manually after confirmation by the user, and the synthesized picture may be added to a specified page by the first user or designer. For such elements in the page, a specific second user will be presented to each second user indifferently when accessing the page, that is, the content of the page seen by different second users is the same.

In another application scenario, some pages may need to provide a display effect of "thousands of people and thousands of faces" for elements such as a banner in the page, for example, for an activity top page of an activity, a banner picture may show different styles when different second users access the same page, so as to meet the interest points of different users. This requires that the banner picture in the page be dynamically generated after a specific access request from a second user is received. In order to achieve the above object, as shown in fig. 2, in this embodiment of the present application, a second server may be further provided, where the second server may be a server that provides a service such as page publishing, and in this embodiment of the present application, a function of automatically generating a picture such as a banner may be provided on the basis of the basic function, and in the process of composition, an automatic selection of a template may be further performed according to information of a specific commodity object. Specifically, since template sets are provided for a plurality of different categories in advance, a commodity object meeting the interest point of the user can be selected for different second users, a target template is selected according to the type of the commodity object, and finally the target template and the commodity object picture are synthesized to generate a specific banner picture which is displayed in a page.

In short, a template set conforming to the characteristics of a specific category is provided, and according to the category to which the commodity object required to be used in specific synthesis belongs and the picture information, the specific template is selected and then synthesized into a target picture for displaying in a target page. By the method, automatic design of specific page content can be realized, and in addition, good collocation effect can be obtained by embodying the category characteristics.

Each of the specific implementations is described in detail below.

Example one

In the first embodiment, the first and second application scenarios are mainly described, that is, a template recommendation tool is provided, and a user specifically facing the tool may be a first user in the system or a background worker in the system. When the users need to design a target picture for a certain page, the picture information of the specific commodity object can be submitted through the first client, and then the first server recommends the template.

Specifically, the first embodiment provides a method for recommending template matching information from the perspective of the first server, referring to fig. 3, including:

s310: providing a background image template library, wherein the template library comprises a plurality of template sets, and each template set comprises at least one template which accords with the characteristics of a corresponding category;

the specific background image template library may be created in advance, and in the process of creating the template, category information corresponding to the specific template may be specified and stored respectively. In specific implementation, the same template set may include a plurality of templates that conform to characteristics of the corresponding category, that is, a plurality of different templates may be provided for the same category, and when synthesizing pictures of different commodity objects in the corresponding category, a more appropriate template may be selected from the template set corresponding to the category for recommendation. In order to achieve the above purpose, the template library may further store matching rule information corresponding to the template. Such collocation rule information may specifically be related to features of a specific commodity object picture in one or more dimensions, for example, the specific dimensions may include color, texture, and the like.

For example, in a specific implementation, the information stored in the specific template library may be as shown in table 1:

TABLE 1

S320: receiving picture information of a target object;

the specific picture information of the target object may be submitted by the first user or a background designer through the first client. In a specific implementation, the target object may be a plurality of objects, for example, in a specific manner, the target object may be a picture of a commodity object, or may be a picture of a shop object. In the embodiment of the present application, a commodity object picture is mainly taken as an example for introduction.

In particular, the picture of the commodity object may have certain requirements, for example, the size of the picture is limited, and/or a white background picture is required to be provided, so as to better blend with the background template. In this embodiment, the specific target object may be selected by the first user or a designer in the background according to the needs of the first user or the designer in the background.

S330: determining target category information to which the target object belongs;

after the picture information of the specific target object is received, the target category information to which the target object belongs can be determined. For example, in one of the manners, the first user or designer may specify category information of a specific commodity object while submitting a picture of the target object. Or, the server may also identify the name of the commodity object in the specific picture, and further identify the category information to which the commodity object belongs, and so on.

S340: and recommending a target template according to the picture information of the target object and the target template set corresponding to the target category.

After the category to which the specific target object belongs is determined, the target template can be recommended according to the picture information of the target object and the target template set corresponding to the target category. Specifically, when the target template recommendation is performed according to the target template set, various implementation manners may be provided. For example, in one way, a target template may be randomly selected from the set of target templates for recommendation. Or, in another mode, if matching rule information corresponding to each template is stored in the template library, feature information on a target dimension may be extracted from the picture of the target object, then, matching operation is performed on the extracted feature information and matching rule information corresponding to the templates in the target template set, and the target template is determined according to an operation result. Wherein the specific dimension may comprise the color and/or texture of the picture. That is to say, in the process of recommending different commodity object pictures in the same category, different templates can be recommended according to different characteristics of the specific commodity object, such as color, texture and the like. Therefore, the category characteristics can be highlighted, and meanwhile, the harmony and the fusion degree between the background image and the commodity object image in the foreground in the synthesized image can be further improved.

For example, as shown in fig. 4-1 to 4-3, it provides an effect diagram after combining three different templates corresponding to the category "big talent" with different commodity object pictures under the category in a specific implementation manner. In fig. 4-1 and 4-2, the specific goods are all washing machines, but the two different washing machines have different colors, so the actually matched background templates are different. Fig. 4-3 show a sound box, and since the specific color, texture, etc. are clearly different from those of the two washing machines, another template is matched.

It should be noted that, in the process of specifically determining the target template, one target template may be determined for recommendation, or multiple selectable target templates may also be recommended, so that the same object picture may be matched with different effects through different templates for the first user or the designer user to select.

In addition, in specific implementation, after the first server determines a specific target template, the target template and the commodity object picture information may be synthesized into a target picture. Specifically, the step of specifically synthesizing the target picture may be automatically completed, or may also be completed under the trigger of confirmation or further selection operation of the first user or the designer user.

In summary, according to the embodiment, a template library may be provided, where the template library includes a plurality of different template sets corresponding to different category characteristics, and when a specific first user or a designer user in the system needs to design a target picture for a shop page or an activity page, the image information of a commodity object that specifically needs to be synthesized may be submitted first, then the server may select a target template from the corresponding template set according to the category information to which the specific commodity object belongs to recommend, so as to synthesize the target picture with the commodity object picture through the target template to obtain the target picture, and then the picture may be applied to the specific target page. Therefore, automatic and intelligent synthesis of pictures to be displayed in a specific page can be realized, and a first user or a designer user can obtain a synthesized target picture according to a recommended template without designing a background picture or searching a suitable template from a plurality of templates. Therefore, the efficiency can be improved, and the synthesized picture has higher harmony and fusion degree due to the consideration of the matching condition of the categories of the background template and the commodity object information in the foreground.

Example two

The second embodiment corresponds to the first embodiment, and provides a template matching information recommendation method from the perspective of a first client, where the first client may be specifically a client provided to a first user (a merchant, a seller user, or the like) in the system or a client used by a web page designer user in the system, and when the first user or the designer user needs to add a certain picture to a certain web page and the picture needs to be synthesized by a background + an object picture, a request may be initiated to the first server through the first client, and the first server recommends a template to the first server. Specifically, referring to fig. 5, the method may specifically include:

s510: the method comprises the steps that a first client provides a first operation option for submitting object picture information;

the first operation option may specifically exist in the form of a button or the like, and is presented through a user interface provided by the first client. Therefore, when the first user or a designer user in the system needs to perform picture synthesis, the user interface can be accessed first, and the specific object picture information is submitted to the server through the first operation option.

S520: receiving picture information of a target object through the first operation option and then submitting the picture information to a first server, so that the first server determines target template information to be recommended according to a background picture template library and the picture information and category information of the target object, wherein the template library comprises a plurality of template sets, and the template sets comprise at least one template conforming to corresponding category characteristics;

after receiving the picture of the specific target object, the first server may recommend the target template in the same manner as in the first embodiment, which is not described herein again.

S530: and receiving target template information recommended by the first server.

Finally, the first client may receive the target template information recommended by the first server, and further may synthesize the target object picture with the recommended target template information to generate a target picture, and the target picture may be added to a specific target webpage.

The target templates specifically recommended may be multiple, so that the first user or the designer user may obtain multiple different collocation effects, and select one that best meets the requirements for use according to the requirements of the first user or the designer user, and of course, may also apply the different collocation effects to different scenes, respectively, and so on.

During specific implementation, a second operation option for submitting the commodity object category information can be provided; and after the category information of the target object is received through the second operation selection, submitting the received category information to the first server so that the first server can determine the category information of the target object according to the category information. Of course, in practical applications, the first server may also determine the category information of the target object by other means, for example, by means of automatic identification, and the like.

EXAMPLE III

The third embodiment is introduced with respect to a scheme of automatically generating an element such as a banner of a page in the process of presenting the page to a second user (for example, an information user such as a buyer user or a consumer user in the system). Specifically, the third embodiment provides a page display method from the perspective of the second server shown in fig. 2, where the second server may specifically be a server for publishing a specific web page and providing a page data service for a browsing request of a second user. In the third embodiment, for the web page already published to the second server, there may be some dynamic page contents (e.g., a banner map, etc.), such dynamic page contents need to be generated in real time according to personalized information of a specific visitor user (the second user), information such as a specific background map template may be used in the generation process, and the second server implements functions such as generation of specific dynamic contents. Specifically, referring to fig. 6, the method may specifically include:

s610: the second server provides a background image template library, the template library comprises a plurality of template sets, and the template sets comprise at least one template conforming to the characteristics of the corresponding categories;

this step may be the same as step S310 in fig. 3, and is not described here again.

S620: acquiring a commodity object picture information base, wherein the picture information base comprises picture information of a plurality of commodity objects and corresponding category information;

the commodity object picture information base can be obtained in various ways. For example, in one embodiment, the image information library may be a pre-created commodity object image information library, the size of the images may be limited, the images may be uniformly present in the form of a white background image, and the like, and specifically, the image information may be provided by a provider user of the commodity object, or may be manually generated by a staff in the background.

Alternatively, in another mode, the specific picture information base may be obtained from some list data or the like automatically generated in the process of developing a sales promotion or the like. For example, the picture information of the top-listed commodity object in the top-listed list of the highest sales ranking lists under multiple categories may be recorded in a specific picture information base, and the data in the information base may also be updated according to the update of the list, and so on.

S630: after receiving an access request of a second user to a target page, determining a target object from the picture information base according to the personalized information of the second user;

after the specific second user submits the access request to the target page, the target object may be determined from the picture information base according to the personalized information of the second user. The second user may have a variety of personalized information, for example, the personalized information may be information about the commodity object most purchased by the second user, or information about the commodity object most recently purchased by the second user, or preference information of the second user, and so on. Such information may be obtained from a second user history, statistics, etc. stored in the system. After the personalized information is obtained, the target object can be determined from the picture information base. For example, a commodity object that a second user has recently purchased may be selected from the picture information base as a target object, and so on.

S640: selecting a target template from a template set corresponding to the target category according to the target category information corresponding to the target object;

after the target object is determined, the target category information corresponding to the target object can be determined, wherein the category information of the commodity object can be stored in a commodity object information base and can be obtained by querying the information base, or can be obtained by automatic identification and the like. After the target category is determined, a target template can be selected from the template set corresponding to the target category. The process of selecting a target template is similar to the process of determining a target template in the foregoing embodiment, where the template set includes a plurality of templates meeting the characteristics of corresponding categories, and the template library further stores collocation rule information corresponding to the templates, feature information on a target dimension may be extracted from a picture of the target object, and then, matching operation is performed on the extracted feature information and the collocation rule information corresponding to the templates in the target template set, and the target template is determined according to an operation result. Wherein the target dimension comprises a color and/or texture of the picture.

S650: and synthesizing the target template and the picture information corresponding to the target object into a target picture for displaying in the target page.

After the specific template is selected, the target template and the image information corresponding to the target object may be synthesized into a target image, such as a banner image, and further, the synthesized image may be used to generate specific page data, and the page data is returned to the second client for displaying.

Through the second embodiment, automatic synthesis of pictures such as banner and the like can be realized in the process that the second user accesses the target page, commodity object information conforming to second user personalized information can be considered in the synthesis process, and a target template suitable for the characteristic of the commodity object can be selected and used according to the information of the category to which the commodity object belongs, so that the synthesized pictures have a better matching effect, and the harmony and the fusion degree of the whole synthesized picture are improved.

Example four

The fourth embodiment corresponds to the third embodiment, and provides a page display method from the perspective of the second client. The second client is specifically a client provided to a second user (for example, a buyer user, a consumer user, or another object information consumer user) in the system, and may be mainly used for operations such as browsing a web page distributed in the second server. Specifically, referring to fig. 7, the method may specifically include:

s710: the second client submits an access request to the target page to the second server;

the specific target page may include a home page of the second client, a campaign home page of a certain promotional campaign, a store home page of a certain store, and so on.

S720: displaying the target page according to the page data returned by the second server; the page data is generated by the following method: and determining a target object according to the personalized information of the second user associated with the second client, determining a target template according to the target category information corresponding to the target object, synthesizing the target template and the picture information corresponding to the target object into a target picture, and generating page data of the target page.

For the generation method of the page data, the description in the third embodiment can be referred to.

For the parts of the second to fourth embodiments that are not described in detail, reference may be made to the description of the first embodiment, and details are not repeated here.

Corresponding to the first embodiment, an embodiment of the present application further provides a template matching information recommendation device, referring to fig. 8, where the device includes:

a template library providing unit 810, configured to provide a background map template library, where the template library includes a plurality of template sets, and each template set includes at least one template that meets characteristics of a corresponding category;

a picture information receiving unit 820 for receiving picture information of a target object;

a category information determining unit 830, configured to determine target category information to which the target object belongs;

the template recommending unit 840 is configured to recommend a target template according to the image information of the target object and the target template set corresponding to the target category.

In a specific implementation, the apparatus may further include:

and the picture synthesis unit is used for synthesizing the target template and the commodity object picture information into a target picture.

The template set comprises a plurality of templates which accord with the characteristics of corresponding categories, and the template library also stores collocation rule information corresponding to the templates;

the template recommendation unit may specifically include:

the characteristic extraction subunit is used for extracting characteristic information on a target dimension from the picture of the target object;

and the matching operation subunit is used for performing matching operation on the extracted feature information and the matching rule information corresponding to the templates in the target template set, and determining the target template according to an operation result.

Wherein the target dimension comprises a color and/or texture of the picture.

And the recommended target templates are multiple and are used for generating target pictures with different collocation effects.

Corresponding to the second embodiment, an embodiment of the present application further provides a template matching information recommendation device, referring to fig. 9, including:

a first operation option providing unit 910, configured to provide a first operation option for submitting commodity object picture information;

a picture information submitting unit 920, configured to submit the received picture information of the target object to a first server after receiving the picture information of the target object through the first operation option, so that the first server determines target template information to be recommended according to a background picture template library and the picture information and category information of the target object, where the template library includes a plurality of template sets, and the template set includes at least one template that meets characteristics of a corresponding category;

a recommendation information receiving unit 930, configured to receive the target template information recommended by the first server.

In a specific implementation, the apparatus may further include:

the second operation option providing unit is used for providing a second operation option for submitting the commodity object category information;

and the category information submitting unit is used for submitting the received category information of the target object to the first server after selecting the second operation.

Corresponding to the third embodiment, an embodiment of the present application further provides a page display apparatus, referring to fig. 10, including:

a template library providing unit 1010, configured to provide a background map template library, where the template library includes a plurality of template sets, and each template set includes at least one template that meets characteristics of a corresponding category;

a picture information base obtaining unit 1020, configured to obtain a commodity object picture information base, where the picture information base includes picture information of a plurality of commodity objects and corresponding category information;

a commodity object determining unit 1030, configured to determine a target object from the picture information base according to personalized information of a second user after receiving an access request of the second user to a target page;

the template selecting unit 1040 is configured to select a target template from the template set corresponding to the target category according to the target category information corresponding to the target object;

and a picture synthesizing unit 1050, configured to synthesize the target template and the picture information corresponding to the target object into a target picture, so as to be displayed in the target page.

the template selecting unit may specifically include:

Wherein the target dimension comprises a color and/or texture of the picture.

Corresponding to the fourth embodiment, an embodiment of the present application further provides a page displaying apparatus, referring to fig. 11, including:

an access request submitting unit 1110, configured to submit an access request for a target page to a second server;

the page display unit 1120 is configured to display the target page according to the page data returned by the second server; the page data is generated by the following method: and determining a target object according to the personalized information of the second user associated with the second client, determining a target template according to the target category information corresponding to the target object, synthesizing the target template and the picture information corresponding to the target object into a target picture, and generating page data of the target page.

In addition, an embodiment of the present application further provides an electronic device, including:

one or more processors; and

receiving picture information of a target object;

determining target category information to which the target object belongs;

And another electronic device, comprising:

Fig. 12 illustrates an architecture of an electronic device, which may include, in particular, a processor 1210, a video display adapter 1211, a disk drive 1212, an input/output interface 1213, a network interface 1214, and a memory 1220. The processor 1210, video display adapter 1211, disk drive 1212, input/output interface 1213, network interface 1214, and memory 1220 may be communicatively coupled via a communication bus 1230 as described above.

The processor 1210 may be implemented by a general-purpose CPU (Central Processing Unit), a microprocessor, an Application Specific Integrated Circuit (ASIC), or one or more Integrated circuits, and is configured to execute related programs to implement the technical solution provided in the present Application.

The Memory 1220 may be implemented in the form of a ROM (Read Only Memory), a RAM (Random access Memory), a static storage device, a dynamic storage device, or the like. The memory 1220 may store an operating system 1221 for controlling the operation of the electronic device 1200, a Basic Input Output System (BIOS) for controlling low-level operations of the electronic device 1200. In addition, a web browser 1223, a data storage management system 1224, a template recommendation information processing system 1225, and the like may also be stored. The template recommendation information processing system 1225 may be an application program that specifically implements the operations of the foregoing steps in this embodiment of the application. In summary, when the technical solution provided in the present application is implemented by software or firmware, the relevant program codes are stored in the memory 1220 and called for execution by the processor 1210.

The input/output interface 1213 is used for connecting an input/output module to realize information input and output. The i/o module may be configured as a component in a device (not shown) or may be external to the device to provide a corresponding function. The input devices may include a keyboard, a mouse, a touch screen, a microphone, various sensors, etc., and the output devices may include a display, a speaker, a vibrator, an indicator light, etc.

The network interface 1214 is used for connecting communication modules (not shown in the figure) to enable the device to interact with other devices in a communication way. The communication module can realize communication in a wired mode (such as USB, network cable and the like) and also can realize communication in a wireless mode (such as mobile network, WIFI, Bluetooth and the like).

Bus 1230 includes a path that transfers information between various components of the device, such as processor 1210, video display adapter 1211, disk drive 1212, input/output interface 1213, network interface 1214, and memory 1220.

In addition, the electronic device 1200 may also obtain information of specific pickup conditions from the virtual resource object pickup condition information database 1241 for performing condition judgment, and the like.

It should be noted that although the above-mentioned devices only show the processor 1210, the video display adapter 1211, the disk drive 1212, the input/output interface 1213, the network interface 1214, the memory 1220, the bus 1230, etc., in a specific implementation, the devices may also include other components necessary for proper operation. Furthermore, it will be understood by those skilled in the art that the apparatus described above may also include only the components necessary to implement the solution of the present application, and not necessarily all of the components shown in the figures.

From the above description of the embodiments, it is clear to those skilled in the art that the present application can be implemented by software plus necessary general hardware platform. Based on such understanding, the technical solutions of the present application may be essentially or partially implemented in the form of a software product, which may be stored in a storage medium, such as a ROM/RAM, a magnetic disk, an optical disk, etc., and includes several instructions for enabling a computer device (which may be a personal computer, a server, or a network device, etc.) to execute the method according to the embodiments or some parts of the embodiments of the present application.

The embodiments in the present specification are described in a progressive manner, and the same and similar parts among the embodiments are referred to each other, and each embodiment focuses on the differences from the other embodiments. In particular, the system or system embodiments are substantially similar to the method embodiments and therefore are described in a relatively simple manner, and reference may be made to some of the descriptions of the method embodiments for related points. The above-described system and system embodiments are only illustrative, wherein the units described as separate parts may or may not be physically separate, and the parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

The method, the apparatus and the system provided by the present application are introduced in detail, and a specific example is applied in the present application to explain the principle and the implementation of the present application, and the description of the above embodiment is only used to help understand the method and the core idea of the present application; meanwhile, for a person skilled in the art, according to the idea of the present application, the specific embodiments and the application range may be changed. In view of the above, the description should not be taken as limiting the application.

Claims

1. A template collocation information recommendation method is characterized by comprising the following steps:

receiving picture information of a target object;

determining target category information to which the target object belongs;

2. The method of claim 1, further comprising:

and synthesizing the target template and the commodity object picture information into a target picture.

3. The method of claim 1,

the recommendation target template includes:

extracting feature information on a target dimension from the picture of the target object;

and matching the extracted feature information with collocation rule information corresponding to the templates in the target template set, and determining the target template according to the operation result.

4. The method of claim 3,

the target dimension comprises a color and/or texture of the picture.

5. The method of claim 1,

the recommended target templates are multiple, so that target pictures with different collocation effects can be generated.

6. A template collocation information recommendation method is characterized by comprising the following steps:

and receiving target template information recommended by the first server.

7. The method of claim 6, further comprising:

providing a second operation option for submitting the category information of the commodity object;

and after the category information of the target object is received through the second operation selection, submitting the target object to the first server.

8. A page display method is characterized by comprising the following steps:

9. The method of claim 8,

the selecting a target template includes:

10. The method of claim 9,

the target dimension comprises a color and/or texture of the picture.

11. A page display method is characterized by comprising the following steps:

12. A template collocation information recommendation device is characterized by comprising:

13. A template collocation information recommendation device is characterized by comprising:

14. A page display apparatus, comprising:

15. A page display apparatus, comprising:

16. An electronic device, comprising:

one or more processors; and

receiving picture information of a target object;

determining target category information to which the target object belongs;

17. An electronic device, comprising:

one or more processors; and