WO2013174086A1

WO2013174086A1 - Promoting method and device for ring back tone

Info

Publication number: WO2013174086A1
Application number: PCT/CN2012/081980
Authority: WO
Inventors: 全奇; 张永锋; 杨广宏; 许亚南
Original assignee: 华为技术有限公司
Priority date: 2012-05-24
Filing date: 2012-09-26
Publication date: 2013-11-28
Also published as: CN102724369B; CN102724369A

Abstract

Disclosed are a promoting method and device for a ring back tone, which relate to the field of communications and are used for solving the problem that the contact manner between an existing ring back tone system and a CP system is relatively monotonous, a CP only provides a ring back tone content to be promoted, and the CP still fails to participate in the determination of a promoting subscriber population of a ring back tone. The method provided in the present invention includes: receiving a ring back tone promoting request sent by a content provider (CP), the ring back tone promoting request including a ring back tone provided by the CP and user group information specified to be promoted by the CP; distributing a user group to the ring back tone promoting request according to the user population information specified to be promoted by the CP; promoting the ring back tone provided by the CP to the user group, and recording use information of the ring back tone; and determining a fee to be charged from the CP according to the use information of the ring back tone in combination with a preset pricing mechanism. The present invention is applicable to the field of communications and is used to realize promotion of the ring back tone service.

Description

Method and device for promoting ring back tone

The present invention relates to the field of communications, and in particular, to a method and apparatus for promoting ring back tone. Background technique

The ringback tone is the voice content that is played to the calling user when the calling user initiates a voice call to the called user and before the called user connects the voice request. The traditional ring back tone is generally "beep...". ..beep... "Sound. In order to provide users with a better experience, the communication carrier provides a multimedia ring back tone service (for example: CRBT service provided by China Mobile, Hyun Bell service provided by China Unicom, etc.), in the process of the calling user waiting for the voice request to be connected. Play music, greetings, advertisements, etc. to the calling user. The content of the ring back tone can be arbitrarily set by the called user in the system, and thus has a distinct personalized feature.

At present, the multimedia ring back tone service provided by each communication carrier uses the following promotion mode: The communication operator provides the user with a multimedia ring back tone function, and charges the user a monthly subscription function fee; the communication carrier

The CP (Content Provider) purchases the multimedia ringback tone content and provides the user with a ringback tone download channel, thereby charging the user for the information fee.

In the process of implementing the present invention, the inventors have found that at least the following problems exist in the prior art: the existing connection between the ring back tone system and the CP system is relatively simple, and the CP only provides the ring back tone content to be promoted. The determination of the ringback tone promotion user group above, the CP is still unable to participate. Summary of the invention

Embodiments of the present invention provide a method and apparatus for promoting ring back tone, which can enrich the connection mode of the existing ring back tone system and the CP, and the CP can participate in the determination of the ring back tone promotion group, from not just as a single Content provider.

In order to achieve the above object, embodiments of the present invention use the following technical solutions:

In one aspect, an embodiment of the present invention provides a method for promoting a ring back tone, where the method includes: Receiving a ringback tone promotion request sent by the content provider CP, where the ringback tone promotion request includes a ring back tone provided by the CP and user group information specified by the CP;

Assigning a user group to the ring back tone promotion request according to the user group information specified by the CP; transmitting a ring back tone provided by the CP to the user group, and recording usage information of the ring back tone; The usage information of the ring back tone is determined, and the fee charged to the CP is determined in conjunction with a preset pricing mechanism.

On the other hand, the embodiment of the present invention further provides a device for promoting a ring back tone, where the device includes: a first receiving module, configured to receive a ring back tone promotion request sent by a content provider CP, and the ring back tone The promotion request includes a ring back tone provided by the CP and user group information specified by the CP;

And an allocating module, configured to allocate a user group to the ring back tone promotion request according to the user group information specified by the CP;

a promotion module, configured to send a ring back tone provided by the CP to the user group, and record usage information of the ring back tone;

The charging module is configured to determine, according to the usage information of the ring back tone, a fee charged to the CP according to a preset pricing mechanism.

The method and device for promoting the ring back tone provided by the embodiment of the present invention provide a communication channel for the CP and the ring back tone system, thereby more closely connecting the ring back tone system and the CP, and the CP can participate in the ring back tone promotion user. The group is determined.

DRAWINGS

In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the embodiments or the description of the prior art will be briefly described below. Obviously, the drawings in the following description are only It is a certain embodiment of the present invention, and other drawings can be obtained from those skilled in the art without any creative work.

1 is a schematic flowchart of a method for promoting a ring back tone according to Embodiment 1 of the present invention;

2 is a schematic flowchart of a method for promoting a ring back tone according to Embodiment 2 of the present invention; FIG. 7 is a schematic structural diagram of a device for promoting a ring back tone according to Embodiment 3 of the present invention. detailed description

BRIEF DESCRIPTION OF THE DRAWINGS The technical solutions in the embodiments of the present invention will be described in detail with reference to the accompanying drawings. All other embodiments obtained by a person of ordinary skill in the art based on the embodiments of the present invention without creative work are within the scope of the present invention.

Embodiment 1

An embodiment of the present invention provides a method for promoting ring back tone. As shown in FIG. 1 , the method includes: 101. A ring back tone promotion system receives a ringback sent by a content provider CP (Content Provider) The tone promotion request includes the ring back tone provided by the CP and the user group information specified by the CP.

Among them, CP can be some companies or individuals who need to promote their own business or products, and have better channels to provide ringback tone content, such as: record companies that release music albums, manufacturers that introduce new products, etc., but not limited to this.

The details of the user group will be described in the following embodiments.

102. The ring back tone promotion system allocates a user group to the ring back tone promotion request according to the user group information that is specified by the CP.

103. The ring back tone promotion system sends a ring back tone provided by the CP to the user group, and records usage information of the ring back tone. The user who receives the promotion information selects the ringback tone content for the experience, and sets the ringback tone content of the user selection experience as the ringback tone of the user.

Specifically, the ringback tone service includes different services provided by different communication carriers, for example, the CRBT service provided by China Mobile or the Hyun Bell service provided by China Unicom, which is not limited herein. Ringback tone content can be music, greetings or advertisements.

104. The ring back tone promotion system determines, according to the usage information of the ring back tone, a fee charged to the CP according to a preset pricing mechanism.

The ring back tone promotion system can determine the communication by counting the usage of each ring back tone content. The propaganda effect of the operator on each ringback tone content, and then the promotion fee charged to the CP is determined according to the promotion effect. Embodiment 2

An embodiment of the present invention provides a method for promoting ring back tone. As shown in FIG. 2, the method includes:

201. The ring back tone promotion system obtains the usage of the ring back tone service of each user, and divides the user, including:

The ringback tone promotion system obtains the information of the ring back tone user from the ring back tone platform, and divides the ring back tone user into an active user group and a common user group, where the user information is used to represent the user's use of the ring back tone service. Situation; and / or

The non-ringback tone user information is obtained from the communication carrier, and the non-ringback tone user is divided into non-business user groups.

The ringback tone service includes different services provided by different communication carriers, for example, the CRBT service provided by China Mobile, or the Hyun Bell service provided by China Unicom, which is not limited here. The ringback tone content can be music, greetings or advertisements.

Specifically, the user information obtained by the ring back tone promotion system includes, but is not limited to, whether the user has activated the ring back tone service, and the ring back tone switching frequency of the user who has opened the ring back tone service. The higher the ringing tone switching frequency, the higher the activity of the user using the ring back tone service. The ringback tone promotion system may divide the user whose ringback tone switching frequency is higher than the preset threshold into an active user group, and the user below the preset threshold is divided into a common user group, and the ringback tone service is not activated. Users are divided into non-business user groups.

202. The CP logs in to the CP portal, and sends an account opening request to the ring back tone promotion system, where the account opening request includes relevant qualification information of the CP, and the qualification information is used by the communication operator to review the account opening request.

Among them, the CP can be some companies or individuals who need to promote their own business or products, and have better channels to provide ringback tone content, such as: record companies that release music albums, and systems that introduce new products. Manufacturers, etc., but not limited to this. Specifically, the qualification information of the CP may include, but is not limited to, information such as a business type, a scale, and a credibility of the CP.

203. The ringback tone promotion system forwards the received account opening request to the communication carrier for review to determine whether the CP meets the account opening condition.

204. After the approval is passed, the communication carrier sends a confirmation indication about the account opening request to the ring back tone promotion system.

205. After receiving the confirmation indication sent by the communication carrier, the ring back tone promotion system establishes an account for the CP, and notifies the CP to open the account successfully.

After the account is successfully opened, the CP sends a ringback tone promotion request to the ringback tone promotion system, where the ringback tone promotion request includes the ringback tone provided by the CP and the user group information specified by the CP, and is used by the communication carrier. Review the ringback tone promotion request.

Optionally, the ringback tone promotion request may further include a validity period of the promotion request set by the CP; when the promotion time exceeds the validity period, determining that the promotion request is invalid.

207. The ring back tone promotion system forwards the received ring back tone promotion request to the communication carrier for review to determine whether the CP meets the promotion condition.

208. After the approval is passed, the communication carrier sends a confirmation indication to the ring back tone promotion system about the ring back tone promotion request.

209. The ringback tone promotion system receives an acknowledgement indication about the ringback tone promotion request returned by the communication carrier, allocates a user group to the ringback tone promotion request according to the user group information specified by the CP, and notifies the CP of the return. The ringtone promotion request is triggered successfully.

Preferably, the user group specified by the CP is one or more of the active user group, the general user group, and the non-business user group.

Optionally, when the ringback tone promotion request includes the validity period of the promotion event set by the CP, the ringback tone promotion system may set an promotion validity period for the promotion event; after the promotion validity period expires, the notification is sent to the CP. Message.

210. The ring back tone promotion system assigns a promotion to the CP by using a push mode provided by a communication carrier. The user group pushes the ring back tone provided by the CP, so that the user selects the ring back tone provided by the CP to experience. Specifically, the push modes provided by the communication carrier include: SMS, MMS, WAP (Wireless Application Protocol) portal, and the like.

For example, the ring back tone promotion system may send a promotion message to the user group designated by the CP through the communication operator, and provide the user with N songs (ie, ring back tone content) for the user experience freely; after receiving the promotion message, the user receives the promotion message. The ringback tone promotion system may reply to the corresponding command to select the song as its own ringback tone (for example, the user replies with the number 1 and selects the song 1 as its own ringback tone); or

The ringback tone promotion system may send a promotion MMS to the user group designated by the CP through the communication operator, and provide the N song segment (ie, the ringback tone content) to the user for audition; the user may listen after receiving the promotion MMS. a song fragment in the MMS message, replying to the ringtone sound promotion system to reply to the song name to select the song segment as its own ring back tone; or

The ring back tone promotion system may send a promotional WAP link to the CP designated promotion user group by the communication carrier, so that the user accesses the ring back tone promotion system according to the link, and selects the song as its own ring back tone.

It is worth noting that, in addition to pushing the ring back tone provided by the CP to the user group through the push mode provided by the communication carrier, the ring back tone promotion system can also promote the user to the CP through the IVR (Interactive Voice Response) system. The group initiates an IVR call and pushes the ringback tone provided by the CP to the user group.

211. The ring back tone promotion system receives the ring back tone selection information fed back by the user, and determines a ring back tone selected by the user according to the ring back tone selection information.

212. The ring back tone promotion system sets the ring back tone of the user selection experience to the ring back tone of the user through the ring back tone platform.

It is worth noting that if the user who feeds back the ringback tone selection information does not enable the ringback tone service, the ringback tone promotion system needs to enable the ringback tone service for the user who has not activated the ringback tone service through the ringback tone platform. The user sets a ringback tone.

213. The ring back tone promotion system collects and records the usage information of each ring back tone. Specifically, the ring back tone promotion system may use, but is not limited to, the following methods to count the usage of each ring back tone:

The number of users who select the ring back tone A as the ring back tone, wherein the ring back tone A is any ring back tone provided by the CP;

Recording a call initiated by a user who selects ringback tone A as a ringback tone, and determines the number of times the ringback tone A is played;

The use information of the ring back tone A is determined based on the number of users who select the ring back tone A as the ring back tone and the number of times the ring back tone A is played.

It is worth noting that the number of users who select the ringback tone A and the number of times the ringback tone A is played reflect the promotion effect of the ringback tone A; the more users who select the ringback tone A, the users who select the ringback tone A to these The initiated call, that is, the more the number of times the ring back tone A is played, the larger the promotion range of the ring back tone A, and the better the promotion effect, the higher the fee that the CP needs to pay to the communication carrier.

In addition to the promotional effect based pricing mechanism provided above, embodiments of the present invention may also use the following mechanisms to determine the fees charged to the CP:

(1) Price-trading mechanism: The event promotion plan is set by the communication operator, and multiple CP manufacturers are called to carry out the bidding, and the higher-priced person obtains the promotion right;

(2) Valuation approval mechanism: The CP submits a promotion application and submits a promotion price. The communication operator approves the promotion application and promotion price. After the approval is passed, the CP obtains the promotion right.

The method for promoting the ring back tone provided by the embodiment of the present invention provides a contact channel for the CP and the ring back tone system, thereby more closely connecting the ring back tone system and the CP, and the CP can participate in the ring back tone promotion user group. Ok on.

Preferably, the user's ring back tone service status will change while being promoted. For example: If the non-ringback tone service user chooses to experience the ringback tone content, the ringback tone promotion system needs to mark the user as a ringback tone service user. In order to facilitate the CP to carry out the next ringback tone promotion, the ringback tone promotion system needs to predict the conversion rate of the user state. The embodiment of the invention is based on an exponential smoothing prediction algorithm, so as to dynamically predict the user state conversion rate, and open according to the predicted user state conversion rate. The number of users of the ring back tone service is dynamically predicted, which can be used to dynamically adjust the information of the user group, and conveniently guide the CP to carry out the next ringback tone promotion. The specific implementation is as follows:

Y _t+ i = AY _t + ( 1 - Α ) Y _f ; 1

Where 1⁄4 ₊₁ is the predicted value of the turn-on rate of the ringback tone service in the next time period; t represents the current time period; A is a preset smoothing constant, which is a value between 0 and 1; Y _t It is the current ring-back tone service opening rate; Y _t is the predicted value of the ring-back tone service opening rate in the current period.

Specifically, if the number of users who currently open the ring back tone service is large (for example, during holidays), it is recommended to set A to 0.6-0.9 (but not limited to this). In this case, the value of A applies to the ringback tone. If the number of users who have opened the ringback tone service is small (for example, daily workday), it is recommended to set A to 0.1-0.4. The value of A is applicable to the ringback tone service. The usual promotion activities.

For ease of understanding, the following describes an implementation method for predicting the number of users who open the ring back tone service according to Equation 1:

Take the CP to promote the ringback tone for 1 million non-color ring users. For example, because the system can't estimate the first month opening rate, the administrator can make an estimate for the first month opening rate. For example, the administrator estimates that there is a first month. The 50,000 users opened the ring back tone service, that is, the predicted value of the first ring ring tone service opening rate was 0.05.

Then you can get the following information:

The administrator estimates that the predicted value of the ring-back tone service opening rate in the first month is 0.05, so the number of users who open the ring-back tone service is estimated to be 1 million χ0.05=50,000;

In the next month, the system will calculate the actual opening rate of the first ringback tone service. Assume that the actual opening rate of the first month's ringback tone service is 0.04, that is, the first month, 40,000 users have opened the ringback. Audio service

It is worth noting that the determination of the smoothing constant 至少 includes at least the following two cases: (1) If the current time period is in the auction promotion period of the ring back tone service (for example, during the holiday period), the smoothing constant A is set to 0.7. (2) If the current time period is in the daily promotion period of the ring back tone service, the smoothing constant A is set to 0.3. Taking A=0.7 as an example, the predicted value of the opening rate of the next-month ringback tone service is predicted, namely:

Y _t+ corpse 0.7x0.04+ ( 1-0.7 ) χ0.05=0.043;

Combined with the total number of users corresponding to the ringback tone promotion request, the number of predicted users for the ringback tone service opened in the next month can be obtained, that is, 1 million χ 0.043 = 43,000.

It is worth noting that when the formula 1: Y _t+1 = AY _t + ( 1 - A ) x Y _t is used to predict the predicted value of the ring-back tone service opening rate for the third month, the above obtained The predicted value of the opening rate of the ringback tone service in the next month is 0.043 (ie Y _t+1 ), which is the predicted value of the opening rate of the ringback tone service in the third month (ie Y _t , ) ₀ in the fourth month and the fifth Months... When making predictions, and so on, they are not repeated here.

It is worth noting that, using the above method to dynamically predict the number of users with state changes, in addition to guiding the CP for the next marketing campaign, it can also be combined with the aforementioned evaluation price mechanism based on the promotion effect to dynamically predict the state change. The number of users better supports the evaluation of price mechanisms based on promotional effects. Embodiment 3

The embodiment of the present invention provides a method for promoting a ring back tone, which can implement the method of the ring back tone promotion system side in the foregoing method embodiment. As shown in FIG. 3, the device includes:

The first receiving module 31 is configured to receive a ringback tone promotion request sent by the content provider CP, where the ringback tone promotion request includes a ringback tone provided by the CP and user group information that the CP specifies to promote;

The allocating module 32 is configured to allocate a user group to the ring back tone promotion request according to the user group information specified by the CP;

a promotion module 33, configured to promote a ring back tone provided by the CP to the user group, and record usage information of the ring back tone;

The charging module 34 is configured to determine, according to the usage information of the ring back tone, a fee charged to the CP according to a preset pricing mechanism.

Further, as shown in FIG. 4, the device further includes: The account management module 35 is configured to receive an account opening request sent by the CP, and establish an account for the CP, and notify the CP to open an account successfully.

a dividing module 36, configured to acquire ringback tone user information from a ringback tone platform, divide the ringback tone user into an active user group and a common user group; and obtain non-ringback tone user information from the communication carrier, The non-ringback tone users are classified into non-business user groups.

Further, as shown in FIG. 5, the promotion module 33 specifically includes one or more of the following types of promotion units, and is determined according to the set push mode:

a first promotion unit 331, configured to push, by using a short message, a multimedia message, or a wireless application protocol WAP portal, the ringback tone provided by the CP to the specified user group; or

a second promotion unit 332, configured to initiate an IVR call to the specified user group by the interactive voice response IVR system to push the ringback tone provided by the CP to the user group; or

The third promotion unit 333 is configured to send, by using a ring back tone platform, the ring back tone provided by the CP to the specified user group.

Specifically, the third promotion unit 333 is further configured to: when the user who does not enable the ring back tone service selects the ring back tone provided by the CP, use the ring back tone platform to enable the ring back tone service for the user. .

Preferably, the preset pricing mechanism used by the charging module 34 includes: an evaluation price mechanism based on the promotion effect; as shown in FIG. 6, the charging module 34 includes:

The statistics unit 341 is configured to count the number of users who select the ring back tone A as the ring back tone, where the ring back tone A is any ring back tone provided by the CP;

The recording unit 342 is configured to record a call initiated by the user who selects the ring back tone A as a ring back tone, and determines the number of times the ring back tone A is played;

The processing unit 343 is configured to determine, according to the number of users that select the ring back tone A as the ring back tone, and the number of times of the ring back tone A, determine the promotion effect of the ring back tone A, and combine the promotion effect according to the promotion effect. The evaluation price mechanism determines the promotion fee charged to the CP. Optionally, as shown in FIG. 7, the apparatus further includes:

The prediction module 37 is configured to dynamically predict the number of users who open the ring back tone service, and dynamically adjust the information of the user group, so as to guide the CP to perform the next ringback tone ringing tone promotion.

The prediction module 37 is specifically configured to: according to the actual opening rate of the ringback tone service in the current time period, the predicted opening rate of the ringback tone service in the current time period, the preset smoothing constant, and the designated user corresponding to the ringback tone promotion request. The total number of users in the group is predicted by the number of users who have opened the ring back tone service in the next time period.

Specifically, the prediction module 37 may dynamically predict the opening rate of the ringback tone service in the next time period by using Equation 2 below:

Y _t+ i = AY _t + ( 1 - A ) Y _f ; 2

Where 1⁄4 ₊₁ is the predicted turn-on rate of the ring back tone service in the next time period; A is a preset smoothing constant; Y _t is the actual turn-on rate of the ring back tone service in the current period; Y _t is the current time period back The predicted opening rate of the ring tone service;

After obtaining the turn-on rate of the ringback tone service in the next time period, the prediction module 37 can determine the next one according to the total number of users promoted by the current promotion event and the opening rate of the ringback tone service obtained by the above formula. The number of users who opened the ring back tone service during the time period.

For the method for determining the prediction value of the ring-back tone service opening rate of the next time period, the prediction module 37 can refer to the second embodiment, and details are not described herein again.

The apparatus for promoting the ring back tone provided by the embodiment of the present invention provides a communication channel for the CP and the ring back tone system, thereby more closely connecting the ring back tone system and the CP, and the CP can participate in the ring back tone promotion user group. Ok on.

Through the description of the above embodiments, those skilled in the art can clearly understand that the present invention can be implemented by means of software plus necessary general hardware, and of course, by hardware, but in many cases, the former is a better implementation. . Based on such understanding, the technical solution of the present invention, which is essential or contributes to the prior art, may be embodied in the form of a software product stored in a readable storage medium, such as a floppy disk of a computer. , hard disk or CD, etc., including The dry commands are used to cause a computer device (which may be a personal computer, server, or network device, etc.) to perform the methods described in various embodiments of the present invention.

The above is only the specific embodiment of the present invention, but the scope of the present invention is not limited thereto, and any person skilled in the art can easily think of changes or substitutions within the technical scope of the present invention. It should be covered by the scope of the present invention. Therefore, the scope of the invention should be determined by the scope of the appended claims.

Claims

claims

1. A ringback tone promotion method, characterized by including:

Receive a ringback tone promotion request sent by the content provider CP, where the ringback tone promotion request includes the ringback tone provided by the CP and the user group information designated by the CP for promotion;

Allocate a user group to the ringback tone promotion request according to the user group information specified by the CP for promotion; Send the ringback tone provided by the CP to the user group, and record the usage information of the ringback tone; According to the The usage information of the ring back tone is combined with the preset pricing mechanism to determine the fee charged to the CP.

2. The method according to claim 1, characterized in that, before allocating a designated user group for the ringback tone promotion request, it further includes:

Obtain ring back tone user information from the ring back tone platform, and divide the ring back tone users into active user groups and ordinary user groups;

Obtain non-ring back tone user information from the communication operator, and divide the non-ring back tone users into non-service user groups;

The user group designated for promotion by the CP is any one or more of the active user group, ordinary user group and non-business user group.

3. The method according to claim 1 or 2, characterized in that sending the ringback tone provided by the CP to the user group includes:

Push the ringback tone provided by the CP to the user group through SMS, MMS or Wireless Application Protocol WAP portal; or

Initiate an IVR call to the user group through the interactive voice response IVR system to push the ringback tone provided by the CP to the user group; or

Send the ringback tone provided by the CP to the user group through the ringback tone platform.

4. The method according to claim 3, characterized in that when sending the ringback tone provided by the CP to the user group through the ringback tone platform, the method further includes:

When a user who has not subscribed to the ringback tone service chooses to use the ringback tone provided by the CP, The ring back tone platform activates the ring back tone service for the user.

5. The method according to any one of claims 1-4, characterized in that the preset pricing mechanism includes: an evaluation price mechanism based on promotion effects;

Determining the fee to the CP based on the usage information of the ringback tone and combining with the preset pricing mechanism includes:

Count the number of users who select ringback tone A as the ringback tone, where the ringback tone A is any ringback tone provided by the CP;

Record calls initiated to the user who selects ring back tone A as the ring back tone, and determine the number of times ring back tone A is played;

The promotion effect of ring back tone A is determined based on the number of users who select ring back tone A as the ring back tone and the number of times ring back tone A is played, and the promotion fee charged to the CP is determined based on the promotion effect.

6. The method according to any one of claims 1 to 5, characterized in that the method further includes: dynamically predicting the number of users who have activated the ring back tone service, and based on the number of users who have activated the ring back tone service. Dynamically predict the quantity and adjust the user group information to guide the CP to promote the next ringback tone.

7. The method according to claim 6, characterized in that the dynamic prediction of the number of users who have subscribed to the ringback tone service includes:

Based on the actual activation rate of the ring back tone service in the current time period, the predicted activation rate of the ring back tone service in the current time period, the preset smoothing constant, and the total number of users of the designated user group corresponding to the ring back tone promotion request, the next Predict the number of users who have subscribed to the ringback tone service during the time period.

8. The method according to claim 7, characterized in that, the actual activation rate of the ring back tone service in the current time period, the predicted activation rate of the ring back tone service in the current time period, the preset smoothing constant and the The total number of users in the specified user group corresponding to the ringback tone promotion request, and the number of users who will activate the ringback tone service in the next time period is predicted, including:

Dynamically predict the activation rate of the ringback tone service in the next time period according to the following formula: Y _t+ i = AY _t + ( 1 - A ) Y _f ;

Among them, ¼ ₊₁ is the predicted activation rate of the ring back tone service in the next time period; A is the preset smoothing constant; Y _t is the actual activation rate of the ring back tone service in the current period; Y _t , is the ring back tone service in the current period; The predicted activation rate of ring tone service;

Based on the total number of users promoted by the current promotion event and the predicted activation rate of the ring back tone service in the next time period obtained through the above formula, the predicted number of users who will activate the ring back tone service in the next time period is determined.

9. The method according to any one of claims 1 to 8, characterized in that, before receiving the ringback tone promotion request sent by the content provider CP, it further includes:

Receive the account opening request sent by the CP;

Create an account for the CP and notify the CP that the account opening is successful.

10. A ringback tone promotion device, characterized by including:

A receiving module, configured to receive a ringback tone promotion request sent by the content provider CP, where the ringback tone promotion request includes the ringback tone provided by the CP and the user group information designated for promotion by the CP; the distribution module, with Allocate a user group to the ringback tone promotion request according to the user group information specified by the CP;

A promotion module, configured to send the ringback tone provided by the CP to the user group, and record the usage information of the ringback tone;

A charging module is configured to determine the fee charged to the CP based on the usage information of the ringback tone and a preset pricing mechanism.

11. The device according to claim 10, further comprising:

A division module, used to obtain ring back tone user information from the ring back tone platform, and divide the ring back tone users into active user groups and ordinary user groups; and

Among them, the user groups designated for promotion by the CP are the active user group, ordinary user group and non-industry user group. any one or more of the service user groups.

12. The device according to claim 10 or 11, characterized in that the promotion module includes: a first promotion unit, configured to push the CP to the designated user group through SMS, MMS or Wireless Application Protocol WAP portal. Ringback tone provided; or

The second promotion unit is configured to initiate an IVR call to the designated user group through the interactive voice response IVR system to push the ringback tone provided by the CP to the user group; or

The third promotion unit is configured to send the ringback tone provided by the CP to the designated user group through the ringback tone platform.

13. The device according to claim 12, characterized in that, the third promotion unit is also configured to, when a user who has not subscribed to the ringback tone service chooses to use the ringback tone provided by the CP, through the ringback tone. The ringtone platform activates the ringback tone service for the user.

14. The device according to any one of claims 10 to 13, characterized in that the preset pricing mechanism used by the charging module includes: an evaluation price mechanism based on promotion effects;

The billing module includes:

A statistics unit, used to count the number of users who select ring back tone A as the ring back tone, where the ring back tone A is any ring back tone among the ring back tones provided by the CP;

A recording unit, configured to record calls initiated to the user who selects ring back tone A as the ring back tone, and determine the number of times ring back tone A is played;

A processing unit configured to determine the promotion effect of ring back tone A based on the number of users who select ring back tone A as the ring back tone and the number of times ring back tone A is played, and determine the amount charged to the CP based on the promotion effect. Promotional expenses.

15. The device according to any one of claims 10 to 14, further comprising: a prediction module for dynamically predicting the number of users who have subscribed to the ringback tone service to facilitate guidance.

CP will conduct the next ringback tone promotion.

16. The device according to claim 15, wherein the prediction module is specifically configured to predict the activation rate of the ring back tone service according to the actual activation rate of the ring back tone service in the current time period and the predicted activation of the ring back tone service in the current time period. Using the rate, the preset smoothing constant and the total number of users of the specified user group corresponding to the ringback tone promotion request, the number of users who activate the ringback tone service in the next time period is predicted.

17. The device according to claim 16, characterized in that the prediction module is used to dynamically predict the activation rate of the ringback tone service in the next time period according to the following formula:

Y _t+ i = AY _t + ( 1 - Α ) Y _f ;

After obtaining the activation rate of the ring back tone service in the next time period, the prediction module can determine the next time based on the total number of users promoted by the current promotion event and the activation rate of the ring back tone service in the next time period obtained through the above formula. The number of users who have subscribed to the ringback tone service in this segment.

18. The method according to any one of claims 10 to 17, further comprising: an account management module, configured to receive an account opening request sent by the CP; and