JP6544617B2 - Advertisement distribution system, method and program - Google Patents

Description

  The present invention relates to a technology for delivering advertisements to terminals of telephone users.

  Conventionally, as a technology for delivering an advertisement to a terminal of a user of a phone, for example, one that delivers an advertisement during a call such as that disclosed in Patent Document 1 below has been proposed.

JP 2007-274468 A

  In the case of playing the advertisement instead of the ring back tone that flows during the telephone call, the advertisement is hardly played when calling to the user who responds quickly. Also, if the destination terminal is in a state where it can not connect to the telephone line, such as in-flight mode, out of service area, or power off, the advertisement can not be played because the telephone can not be called, and instead a call can not be made. Voice guidance flows. Even if an advertisement is to be delivered during a telephone call, the advertisement may not be reproduced sufficiently in this manner, which is a factor that hinders the spread of services for delivering the advertisement when making a call.

  It is estimated that some telephone users want to hear advertisements delivered at the time of making a telephone call, provided that various benefits such as reduction of call charges and point addition of benefit service are obtained. Ru. Therefore, if it is possible to satisfy both the needs of the user and the needs of the advertiser, it is considered useful for both. Therefore, it is desirable to solve the technical obstacle that the advertisement delivered during the telephone call is not sufficiently reproduced, which contributes to the spread of the service for delivering the advertisement when making a call. .

  Then, this invention makes it a solution subject to suppress that the reproduction | regeneration of the advertisement delivered to the terminal of the user of a telephone is prevented.

  In order to solve the above-mentioned problems, in the present invention, when the user set to deliver the voice advertisement to the terminal of the originator of the telephone is the originator or the originator, delivery of the advertisement to the terminal of the originator is started. We decided to start or permit processing to call the destination terminal at least after a certain period of time has passed since advertisement distribution started.

In particular, the present invention is an advertisement distribution system for distributing voice advertisements in a communication path between a terminal of a telephone caller who is a user of a telephone and a terminal of a callee, and the present invention relates to a terminal of a telephone caller. An advertisement delivery setting information database storing setting information for setting each voice user to decide whether or not to deliver a voice advertisement, and information on the callee and the callee sent from the terminal of the call sender When it is done, the advertisement delivery setting information database is accessed to inquire the setting information of the calling destination and the user of the calling source, and the user of at least one of the calling destination and the calling source delivers the voice advertisement Determination means for determining whether or not the user is the user, and the determination means is configured to deliver the voice advertisement at least one of the transmission destination and the transmission source If it is determined that the user is an advertisement transmitting means for transmitting a voice advertisement to the source terminal, and at least a predetermined time has elapsed since the advertisement transmitting means has started transmitting a voice advertisement to the source terminal. And call control means for starting or permitting a call process for calling the destination terminal.

  In the above-mentioned advertisement delivery system, if at least one of the calling party and the calling party of the telephone is set to deliver the voice advertisement to the calling party of the telephone, it is possible to connect the line to the called terminal Regardless of the delivery of the advertisement to the originator of the call is started. Then, regardless of whether or not the destination terminal and the line can be connected, even if a call is originated from the source terminal, processing for calling the destination terminal is not started until at least a predetermined time has elapsed. . Therefore, regardless of whether the destination terminal and the line can be connected or whether the destination user can immediately respond to the incoming call, the call is transmitted until at least a predetermined time has elapsed from the call. Advertisements are delivered to the original terminal.

  Therefore, in the case of the above-mentioned advertisement delivery system, it is not generated that the advertisement delivered upon making a call is not sufficiently reproduced, so that the reproduction of the advertisement delivered to the user who made the call is prevented from being hindered. Therefore, it is possible to eliminate the hindrance to the spread of the advertisement delivery service due to the fact that the advertisement is not sufficiently reproduced.

  The advertisement distribution setting information database stores setting information that further defines the setting of the permission or rejection of the incoming call for each user, and the determination unit determines the transmission destination and the transmission destination transmitted from the terminal of the transmission source of the telephone. When the information of the origin is input, the advertisement delivery setting information database is accessed to inquire the setting information of the destination and the user of the origin, and at least one of the destination and the origin of the user In addition to determining whether or not the user is set to deliver a voice advertisement, it further determines whether or not the destination of the incoming call is acceptable, and the advertisement transmitting means determines that the determining means includes the transmitting destination and When it is determined that at least one user of the sender is a user set to deliver a voice advertisement, voice is sent to the terminal of the sender regardless of the result of the determination of permission or rejection of the incoming call. Notification is transmitted, and the call control means starts or permits the call process when the at least a predetermined time period elapses when the determination means determines that the destination is the user who permits the incoming call, and the determination means When it is determined that the transmission destination is a user who refuses an incoming call, a notification may be sent to the transmission source terminal indicating that the call can not be made when the at least a predetermined time has elapsed. In this case, the advertisement transmission means delivers the advertisement when the determination means determines that the transmission destination is a user who refuses an incoming call, when the determination means determines that the transmission destination is a user who permits an incoming call. An advertisement with a shorter playback time may be delivered.

  In this case, the process of switching the advertisement is performed according to the case where the user of the destination can answer the phone and the case where the user can not answer the phone. When the user of the destination can answer the phone, the advertisement having a relatively short reproduction time is delivered Since the user of the destination terminal responds to the incoming call while the advertisement is flowing, the possibility of the advertisement being cut off can be reduced.

Further, in the advertisement distribution setting information database, setting information in which setting of permission or denial of reception of a moving image advertisement is further defined for each user is stored, and the determination means is configured to transmit the above-mentioned When the information of the destination and the source is input, the advertisement delivery setting information database is accessed to inquire the setting information of the destination and the user of the source, and at least any of the destination and the source is searched. In addition to determining whether or not the user of the user is set to distribute the voice advertisement, the user is further determined whether to accept the moving image advertisement for the destination user, and the advertisement transmitting means When the determination means determines that the user of the transmission destination is the user set to receive the video advertisement, the reproduction data of the video advertisement is further transmitted to the terminal of the transmission destination. It may be. In this case, the advertisement can be distributed not only to the source user but also to the destination user, so that the needs of the advertiser for effectively distributing the advertisement can be further satisfied.

  The present invention can also be grasped from the aspect of the method. For example, the present invention is an advertisement delivery method for delivering a voice advertisement in a communication path between a source terminal of a phone which is a user of a phone and a destination terminal, which is transmitted from the source terminal of the phone. Advertisement distribution setting information database for storing setting information which is set for each user of the telephone when setting information as to whether or not to distribute the voice advertisement to the terminal of the telephone originator when the information of the destination and the origin of the caller is input To access the setting information of the callee and the user of the callee, and at least one of the callee and the callee is a user who is set to deliver a voice advertisement or not If it is determined in the determination process of performing determination and in the determination process that at least one of the transmission destination and the transmission source is a user set to distribute a voice advertisement, the end of the transmission source A method of executing an advertisement transmission process of transmitting a voice advertisement to a call control process of starting or permitting a call process of calling the destination terminal when at least a predetermined time has elapsed since the start of the advertisement transmission process It may be

  The present invention can also be grasped from the aspect of a computer program. For example, the present invention is an advertisement distribution program to be executed by a computer of an advertisement distribution system that distributes a voice advertisement in a communication path between a source terminal of a telephone that is a user of a telephone and a terminal of a destination. When the information on the destination and the originator information transmitted from the terminal as the originator of the telephone is input to the computer, the setting as to whether or not to deliver the voice advertisement to the terminal as the originator of the telephone is set for each telephone user. The advertisement distribution setting information database storing the defined setting information is accessed to inquire the setting information of the calling destination and the user of the calling source, and at least one of the calling destination and the calling source distributes the voice advertisement Determining means for determining whether or not the user is set to be set, and the determining means is at least one of the transmission destination and the transmission source. Means for transmitting an advertisement to the terminal of the transmission source when it is determined that the user is set to deliver the information, and at least after the transmission of the advertisement to the terminal of the transmission source is started by the advertisement transmission means It may be made to function as a call control means for starting or permitting a call process for calling the destination terminal after a predetermined time has elapsed.

  ADVANTAGE OF THE INVENTION According to this invention, it becomes possible to suppress that the reproduction | regeneration of the advertisement delivered to the terminal of the user of a telephone is prevented.

FIG. 1 is a diagram showing an example of the entire configuration of a communication system. FIG. 2 is a diagram showing an example of a processing flow realized by the telephone exchange facility. FIG. 3 is an example of a table of setting information stored in the database of the advertisement transmission facility. FIG. 4A is an example of a ladder sequence diagram realized when the mode setting of the transmission destination and / or the transmission source is in the advertisement mode and the terminal of the transmission destination is in the service area of the communication system. FIG. 4B is an example of a ladder sequence diagram implemented when the mode setting of the transmission destination and / or the transmission source is in the advertisement mode and connection to the terminal of the transmission destination is impossible. FIG. 5 is a diagram showing an example of a processing flow realized by the telephone exchange facility when the first modification is applied. FIG. 6A is an example of a ladder sequence diagram implemented when the mode setting of the transmission destination and / or the transmission source is in the advertisement mode and the terminal of the transmission destination is in the service area of the communication system. FIG. 6B is an example of a ladder sequence diagram implemented when the mode setting of the transmission destination and / or the transmission source is in the advertisement mode and connection to the terminal of the transmission destination is impossible. FIG. 7 is a diagram showing an example of a processing flow realized by the telephone exchange facility when the second modification is applied. FIG. 8 is an example of a table of setting information stored in the database of the advertisement transmission facility when the second modification is applied. FIG. 9A is an example of a ladder sequence diagram implemented when the mode setting of the transmission destination is the incoming call permission advertisement mode and the terminal of the transmission destination is within the service area of the communication system. FIG. 9B is an example of a ladder sequence diagram implemented when the mode setting of the transmission destination is the incoming call rejection advertisement mode. FIG. 10 is a diagram showing an example of a processing flow realized by the telephone exchange facility when the moving image advertisement is further distributed to the destination terminal.

  Hereinafter, embodiments of the present invention will be described. The embodiment described below is an exemplification, and the present invention is not limited to the specific configuration described below. In the implementation, a specific configuration according to the embodiment can be appropriately adopted.

<System configuration>
FIG. 1 is a diagram showing an example of the entire configuration of the communication system 1. For example, as shown in FIG. 1, the communication system 1 is an A base station 2A or B base station 2B which is a base station of wireless communication disposed on the ground, and terminals 4A, 4B, 4C which are a kind of mobile communication terminals. , A telephone exchange facility 5, and an advertisement transmission facility 6. Note that although three terminals and two base stations are illustrated in FIG. 1 for convenience of explanation, it is assumed that a large number of terminals and base stations are arranged.

The telephone exchange facility 5 includes a control device having a central processing unit (CPU), a random access memory (RAM), a read only memory (ROM), a call path switch group for connecting and disconnecting lines, calling and answering And a detection circuit for detecting the end of the call, and between each terminal 4A, 4B, 4C, or between a general landline or mobile phone connected to the other party's telephone equipment network 7 and each terminal 4A, 4B, 4C. Mainly responsible for connecting by telephone line.

  The advertisement transmission facility 6 includes a control device having a CPU, a RAM, a ROM, etc., a storage device such as a hard disk, and an input / output interface, and delivers voice advertisements and other various advertisements to terminals such as mobile phones and fixed phones Mainly responsible for The storage device of the advertisement transmission facility 6 includes various contents related to the advertisement such as sound source data of voice advertisement, and a database of setting information in which setting of whether to distribute the advertisement is defined for each user Is an example of “setting information database”.

  FIG. 2 is a diagram showing an example of a processing flow realized by the telephone exchange facility 5. Hereinafter, the flow of the process of the advertisement delivery realized in the communication system 1 will be described.

  The telephone exchange equipment 5 determines whether or not there is a telephone call request while the equipment is in operation (S101). The presence or absence of a call request for a telephone call is the presence or absence of a call signal (dial signal) from any of the terminals 4A, 4B, 4C, or any of the terminals 4A, 4B, 4C from the other party telephone facility network 7. The determination is made based on the presence or absence of a calling signal to the terminal of

When the telephone exchange facility 5 makes a negative determination in the process of step S101, it determines next whether or not there is mode switching (S102). Here, mode switching refers to switching of setting information as to whether an advertisement is to be distributed to a sender. In the following, for example, a state in which an advertisement is distributed to a source is referred to as an “advertisement mode”, and a state in which an advertisement is not distributed to a source is referred to as a “non-advertisement mode”. The telephone exchange facility 5 determines whether a signal requesting mode switching is transmitted from any one of the terminals 4A, 4B and 4C. When the telephone exchange facility 5 makes a negative determination in any of step S101 and step S102, it executes the process of step S101 again.

  When the telephone exchange facility 5 makes an affirmative determination in the process of step S102, the telephone exchange facility 5 accesses the database of the advertisement transmission facility 6, and updates the setting information which defines the setting of whether to distribute the advertisement for each user (S103). ). FIG. 3 is an example of a table of setting information stored in the database of the advertisement transmission facility 6. For example, as shown in FIG. 3, the database of the advertisement transmission facility 6 stores a table of setting information in which setting of whether to distribute an advertisement using a telephone is set for each user. When the telephone exchange equipment 5 determines that a signal requesting mode switching is transmitted from any of the terminals 4A, 4B, 4C, the mode setting corresponding to the telephone number assigned to the terminal is Change to the request and update the table.

  After completing the table update in the process of step S103, the telephone exchange facility 5 notifies the mode switching request source terminal that the mode switching has been completed (S104). A series of processes from step S102 to step S104 described above is performed to complete the process of switching to the advertisement mode or the non-advertisement mode. After notifying the completion of the mode switching, the telephone exchange 5 executes the process of step S101 again.

  When the telephone exchange facility 5 makes an affirmative determination in the process of step S101, it determines whether at least one of the call destination and the call source of the telephone is in the advertisement mode (S105). The telephone exchange facility 5 determines whether or not at least one of the transmission destination and the transmission source of the telephone is in the advertisement mode, for example, as follows. That is, the telephone exchange facility 5 specifies the information of the telephone number of the callee from the calling signal transmitted by the terminal at the call originator of the telephone. Further, the telephone exchange facility 5 specifies the information of the telephone number of the calling source from the information of the line assigned to the terminal of the calling source of the telephone or the information unique to the terminal to which the calling terminal transmits. Then, the telephone exchange facility 5 accesses the database of the advertisement transmission facility 6, and inquires about the setting information set by the user of the specified destination and the telephone number of the source. Then, the telephone exchange facility 5 refers to the mode setting of the setting information of the user of the calling party and the telephone number of the calling source, and whether or not at least one of the calling party and the calling source is the advertisement mode. Determine if

  When the telephone exchange facility 5 makes an affirmative determination in the process of step S105, it starts a timer synchronized with the internal clock and starts clocking (S106). In addition, after starting the clocking in step S106, the telephone exchange facility 5 connects the line of the source terminal to the advertisement transmission facility 6, causes the advertisement transmission facility 6 to transmit the advertisement, and starts distribution of the advertisement (S107). ).

  After the start of distribution of the advertisement in the process of step S107, the telephone exchange facility 5 refers to the time of the timer activated in the process of step S106, and determines whether a predetermined time has passed (S108). Here, the fixed time is a time (for example, 15 seconds) arbitrarily set by a business that delivers the advertisement, for example, a general permissible time for which the caller of the phone can hear the voice advertisement. In addition, a general tolerance time that allows a caller who knows that processing of a call to a destination is limited can be restricted.

When the telephone exchange facility 5 makes an affirmative determination in the process of step S108 by at least a predetermined time period from the start of distribution of the advertisement to the source terminal, whether the destination terminal can be connected or not Determination processing is performed (S109). The determination process as to whether the destination terminal can be connected is based on whether the destination terminal can wirelessly connect to the A base station 2A, the B base station 2B, or any other base station. It is done based on. For example, when the power supply of the destination terminal is off, outside the service area of the communication system 1, or in the airplane mode, the A base station 2A, the B base station 2B, and any other base station The station can not communicate wirelessly with the destination terminal. In this case, since the communication system 1 can not catch the destination terminal, the telephone exchange facility 5 determines that the connection to the destination terminal is not possible. On the other hand, for example, if the power source of the destination terminal is on and within the service area of the communication system 1, the A base station 2A, the B base station 2B, or any other base station wirelessly communicates with the destination terminal It can communicate. In this case, the telephone exchange facility 5 determines that connection to the destination terminal is possible.

  When the telephone exchange equipment 5 makes a negative determination in the process of step S109, after stopping the distribution of the advertisement, the telephone exchange equipment 5 distributes a message to the effect that the transmission destination can not be called to the terminal of the transmission source (S110).

  When the telephone exchange facility 5 makes an affirmative determination in the process of step S109, the telephone exchange facility 5 starts a calling process for calling the terminal of the transmission destination (S111). The call process is a process in which the telephone exchange 5 sends a call signal to the destination terminal. When the call processing is started, an operation of notifying an incoming call of the telephone, that is, a ring tone sounds, a vibrator is activated, or a screen indicating an incoming call is displayed on the terminal of the transmission destination.

  After starting the calling process in the process of step S111, the telephone exchange facility 5 determines whether or not there is a response signal from the destination terminal (S112). When the user of the destination terminal operates the terminal and performs an operation to respond to an incoming call, a response signal is transmitted from the destination terminal.

  When a response signal is transmitted from the terminal of the transmission destination and the telephone exchange facility 5 makes an affirmative determination in the process of step S112, the line connecting the terminal of the transmission source and the advertisement transmission facility 6 is cut off to distribute the advertisement. After stopping, the telephone line connected to the source terminal and the telephone line connected to the destination terminal are connected (S113). When the telephone line connected to the source terminal and the telephone line connected to the destination terminal are connected, the user of the source terminal and the user of the destination terminal can communicate with each other.

  The processing flow realized by the telephone exchange facility 5 is as described above. By the telephone exchange facility 5 realizing the above-described processing flow, the following advertisement delivery can be realized.

  First, the case where the mode setting of at least one of the transmission destination and the transmission source is the advertisement mode and the terminal of the transmission destination is in the service area of the communication system 1 will be described. FIG. 4A is an example of a ladder sequence diagram implemented when the mode setting of at least one of the transmission destination and the transmission source is in the advertisement mode and the terminal of the transmission destination is within the service area of the communication system 1. .

For example, when the mode setting of the user B who is the user A is trying to make a call or the mode setting of the user A is the advertisement mode, and the terminal 4B of the B user is in the service area of the communication system 1, The telephone exchange 5 receiving the call request from the terminal 4A transmitting the call signal distributes the advertisement from the advertisement transmitting equipment 6 to the terminal 4A. Then, after at least a predetermined time has elapsed after receiving the call request from the terminal 4A, the telephone exchange facility 5 starts the call processing of the terminal 4B of the B user. Then, when determining that the response signal has been sent from the terminal 4B of user B, the telephone exchange facility 5 stops the delivery of the advertisement distributed to the terminal 4A, and is connected to the terminal 4A of the user A who is the sender. The telephone line and the telephone line connected to the terminal 4B of the user B who is the transmission destination are connected to enable transmission and reception of voice data.

  Next, the case where the mode setting of the transmission destination and / or the transmission source is in the advertisement mode and the terminal of the transmission destination can not be connected will be described. FIG. 4B is an example of a ladder sequence diagram implemented when the mode setting of the transmission destination and / or the transmission source is in the advertisement mode and connection to the terminal of the transmission destination is impossible.

  For example, when the mode setting of C user to whom A user intends to make a call or the mode setting of A user is the advertisement mode, and the terminal 4C of C user can not connect to the communication system 1, a calling signal is transmitted The telephone exchange 5 receiving the call request from the terminal 4A distributes the advertisement from the advertisement transmission equipment 6 to the terminal 4A. Then, after receiving at least a predetermined time after receiving the call request from the terminal 4A, the telephone exchange facility 5 stops the delivery of the advertisement distributed to the terminal 4A, and the terminal of the C user who is the transmission destination A message indicating that 4C can not be called is distributed to the terminal 4A of the user A who is the sender.

  According to the communication system 1 according to the present embodiment, the call processing is not started until a predetermined time elapses even when the caller makes a call. Then, the advertisement is distributed to the source terminal at least until the call processing is started. Therefore, even if the user of the destination of the call responds quickly, the advertisement is delivered to the source terminal at least until a predetermined time has elapsed since the source sent the call. Thus, for example, as in the case of playing an advertisement instead of ringback tones flowing during a telephone call, almost no advertisement is played even when calling to a user who responds quickly . In addition, even if the destination terminal is in an in-flight mode, out of service area, or power off state, voice guidance does not immediately flow indicating that a call is not made, and at least a certain period of time the source Advertisement is delivered to the terminal of

  In the case of the communication system 1 according to the present embodiment, as described above, the advertisement delivered upon making a call does not sufficiently reproduce, so the reproduction of the advertisement delivered to the user who made the call is hindered. Is suppressed. Therefore, it is possible to eliminate the hindrance to the spread of the advertisement delivery service caused by the fact that the advertisement is not sufficiently reproduced. As a result, it is possible to satisfy both the user's need to listen to advertisements for various benefits and the advertiser's need to effectively deliver advertisements, which is useful for both.

First Modified Example
Hereinafter, a first modification of the above embodiment will be described. In the communication system 1 of the above embodiment, the delivery of the advertisement to the source is continued even if the call processing for the destination is started. Therefore, when the user of the destination terminal does not respond to the incoming call, the source user must continue to listen to the delivered advertisement without knowing whether or not the destination phone detects the incoming call and calls the user. become. Therefore, in the first modification, the delivery of the advertisement is stopped before the calling process is started so that the ringing tone can be heard by the terminal of the transmission source.

  FIG. 5 is a diagram showing an example of a processing flow realized by the telephone exchange 5 when the first modification is applied. Hereinafter, the flow of the process of the advertisement delivery realized in the communication system 1 when the first modified example is applied will be described along the flowchart of FIG. 5. In addition, about the process content similar to the process which concerns on embodiment mentioned above, the same code | symbol is attached | subjected also in FIG. 5, and the detailed description is abbreviate | omitted.

In the first modification, when the telephone exchange 5 makes an affirmative determination in the process of step S109, the telephone exchange 5 disconnects the line connecting the terminal of the transmission source and the advertisement transmission 6 to distribute the advertisement. It stops (S111a). Then, as in the process of step S111 described above, a call process for calling a destination terminal is started. Since the call processing is started in a state in which the advertisement distribution is stopped, when the call processing is started, a ringing tone notifying that the destination terminal is called is sent to the source terminal.

  Then, the telephone exchange facility 5 transmits a response signal from the destination terminal, and when the determination in step S112 is affirmative, the telephone line connected to the source terminal and the telephone line connected to the destination terminal are connected. (S113 '). When the telephone line connected to the source terminal and the telephone line connected to the destination terminal are connected, the user of the source terminal and the user of the destination terminal can communicate with each other.

  The processing flow realized by the telephone exchange 5 when the first modification is applied is as described above. By the telephone exchange facility 5 realizing the above-described processing flow, the following advertisement delivery is realized.

  FIG. 6A is an example of a ladder sequence diagram realized when the mode setting of at least one of the transmission destination and the transmission source is in the advertisement mode and the terminal of the transmission destination is within the service area of the communication system 1. . For example, when at least one of the mode setting and source of the B user of the party A is trying to make a call is in the advertisement mode and the B user's terminal 4 B is in the service area of the communication system 1, The telephone exchange 5 receiving the call request from the terminal 4A that originates the calling signal distributes the advertisement from the advertisement transmission facility 6 to the terminal 4A. Up to this point is the same as the case of the above embodiment. However, in the case of the first modified example, when at least a fixed time has elapsed after receiving the call request from the terminal 4A, the call processing of the terminal 4B of the B user is not only started, but is distributed to the terminal 4A. Stop serving ads. Then, at the terminal 4A, a ringing tone can be heard until a response signal is sent from the terminal 4B. After the response signal is sent from the terminal 4B of the user B, the telephone line connected to the terminal 4A and the telephone line connected to the terminal 4B are connected as in the above embodiment, and transmission and reception of voice data becomes possible.

  FIG. 6B is an example of a ladder sequence diagram implemented when the mode setting of the transmission destination and / or the transmission source is in the advertisement mode and connection to the terminal of the transmission destination is impossible. For example, when the mode setting of the C user to whom the A user intends to make a call or the mode setting of the A user is the advertisement mode, and the terminal 4C of the C user can not connect, from the terminal 4A that transmits the calling signal The telephone exchange facility 5 having received the call request distributes the advertisement from the advertisement transmission facility 6 to the terminal 4A. Then, after receiving at least a predetermined time after receiving the call request from the terminal 4A, the telephone exchange facility 5 stops the delivery of the advertisement distributed to the terminal 4A, and the terminal of the C user who is the transmission destination A message indicating that 4C can not be called is distributed to the terminal 4A of the user A who is the sender.

  According to the communication system 1 according to the first modification, the delivery of the advertisement is stopped before the calling process is started, and the ringing tone is heard by the originating terminal, so the user of the originating terminal does not answer the incoming call Even if this is the case, it does not happen that the calling user continues to listen to the advertisement without knowing whether or not the called telephone detects an incoming call and calls the user. Further, as in the embodiment, even if the user of the call destination has a quick response, the advertisement for the terminal of the call source is at least a predetermined time after the call origination of the call. Because the delivery is done, it will not happen that the ad is hardly played back. Therefore, it is possible to meet both the needs of the user who wants to hear the advertisement and obtain various benefits and the needs of the advertiser who wants to distribute the advertisement effectively, and the user of the destination terminal does not answer the call Even in this case, the user of the originating terminal is unlikely to be offended.

Second Modified Example
Hereinafter, a second modification of the above embodiment will be described. In the communication system 1 of the above-described embodiment, the process of switching the contents of the advertisement to be delivered to the source terminal according to the case where the user of the destination can answer the phone and the case where the user can not answer the phone was not performed. However, when the user of the destination can answer the call, the time for which the advertisement can be delivered increases or decreases depending on the timing of the response, while the time for which the advertisement can be delivered when the user of the destination can not answer the call is constant. is there. Therefore, in the second modification, processing is performed to switch the content of the advertisement distributed to the source terminal according to the case where the user of the destination can answer the call and the case where the user can not answer the call.

  FIG. 7 is a diagram showing an example of a processing flow realized by the telephone exchange 5 when the second modification is applied. Hereinafter, the flow of the advertisement distribution process implemented in the communication system 1 when the second modification is applied will be described along the flowchart of FIG. 7. In addition, about the processing content similar to the processing which concerns on embodiment mentioned above, the same code | symbol is attached | subjected also in FIG. 7, and the detailed description is abbreviate | omitted.

  In the second modification, when the telephone exchange 5 makes a positive determination in the process of step S102, as in the above embodiment, the database of the advertisement transmission facility 6 is accessed to update the setting information, but the updated contents Are different from the embodiment (S103 ′). FIG. 8 is an example of a table of setting information stored in the database of the advertisement transmission facility 6 when the second modification is applied. In the second modification, the state in which the advertisement is distributed to the source and the incoming call is permitted is referred to as "incoming permission advertising mode", and the state in which the advertisement is distributed to the source and the incoming call is not permitted is "incoming call rejection advertisement Mode. The “non-advertisement mode” is the same as the above embodiment. As a motive for the user to select the “incoming call rejection advertisement mode”, for example, there is a case where he / she wants to ask for a rest without receiving an incoming call, so even if “incoming call rejection advertisement mode” is regarded as “a rest mode”. Good. Then, when mode change is performed, the mode setting described in the table of the database of the advertisement transmission facility 6 is set to one of “incoming call permission advertising mode”, “incoming call rejection advertising mode” and “non-advertising mode”. Do.

  When the telephone exchange facility 5 makes a positive determination in the process of step S101, it determines whether the destination of the call is the incoming call permission advertisement mode (S105-1). When the telephone exchange facility 5 makes an affirmative determination in the process of step S105-1, it starts a timer synchronized with the internal clock and starts clocking (S106-1). In addition, after starting the clocking in step S106-1, the telephone exchange facility 5 connects the line of the source terminal to the advertisement transmission facility 6, causes the advertisement transmission facility 6 to transmit the advertisement, and starts distribution of the advertisement. (S107-1). Then, when it is determined that the predetermined time has elapsed (S108-1), the processing after step S109 of the above-described embodiment is executed.

  When the telephone exchange facility 5 makes a negative determination in the process of step S105-1, the telephone exchange facility 5 determines whether the destination of the call is the incoming call rejection advertisement mode (S105-2). When the telephone exchange facility 5 makes an affirmative determination in the process of step S105-2, it starts a timer synchronized with the internal clock and starts clocking (S106-2). In addition, after starting the clocking in step S106-2, the telephone exchange facility 5 connects the line of the source terminal to the advertisement transmission facility 6, causes the advertisement transmission facility 6 to transmit the advertisement, and starts distribution of the advertisement. (S107-2). And if it determines with fixed time having passed (S108-2), the process after step S110 of embodiment mentioned above will be performed.

In the second modification, the advertisement distributed from the advertisement transmission facility 6 when step S107-1 is executed has the length of the reproduction time of one edition is the advertisement transmission facility 6 when step S107-2 is performed. The shorter one is selected than the advertisement delivered from. Even if the advertisement to be reproduced when step S107-1 is executed and the advertisement to be reproduced when step S107-2 is executed are stored in the storage device of the advertisement transmission facility 6 in a state of being sorted in advance. Alternatively, the advertisement transmission facility 6 may refer to the reproduction time of each advertisement content when distributing the advertisement, and may automatically select the advertisement to be distributed according to the length of the reproduction time.

  The processing flow realized by the telephone exchange 5 when the second modification is applied is as described above. By the telephone exchange facility 5 realizing the above-described processing flow, the following advertisement delivery is realized.

  FIG. 9A is an example of a ladder sequence diagram realized when the mode setting of the transmission destination is the incoming call permission advertisement mode and the terminal of the transmission destination is within the service area of the communication system 1. For example, when the mode setting of the other user B to whom the user A intends to make a call is the incoming call permission advertisement mode, and the terminal 4B of the B user is within the service area of the communication system 1, the calling signal is transmitted Upon receiving the call request from the terminal 4A, the telephone exchange equipment 5 distributes the advertisement from the advertisement transmission equipment 6 to the terminal 4A. The advertisement delivered at this time is, for example, as shown in FIG. 9A, an advertisement with a short reproduction time is delivered.

  FIG. 9B is an example of a ladder sequence diagram implemented when the mode setting of the transmission destination is the incoming call rejection advertisement mode. For example, when the mode setting of the other user C who is trying to make a call from user A is the call rejection advertisement mode, the telephone exchange facility 5 that has received a call request from the terminal 4A that makes a call origination signal The advertisement is distributed from 6 to the terminal 4A. As the advertisement delivered at this time, for example, as shown in FIG. 9B, an advertisement whose playback is completed in a fixed time is delivered.

  According to the communication system 1 of the second modification, the process of switching the advertisement is performed according to the case where the user of the destination can answer the phone and the case where the user of the destination can not answer the phone, and the user of the destination can answer the phone Since an advertisement having a relatively short reproduction time is distributed to the user, the user of the destination terminal responds to the call while the advertisement is flowing, and the possibility of the advertisement being cut off can be reduced. Further, as in the embodiment, even if the user of the call destination has a quick response, the advertisement for the terminal of the call source is at least a predetermined time after the call origination of the call. Because the delivery is done, it will not happen that the ad is hardly played back. Therefore, it is possible to meet both the needs of the user who wants to hear the advertisement and obtain various benefits and the needs of the advertiser who wants to distribute the advertisement effectively, and the user of the destination terminal does not answer the call Even in this case, the user of the originating terminal is unlikely to be offended.

<Delivery of video ad>
Although the voice advertisement is distributed to the terminal of the transmission source in the above embodiment and each modification, the video advertisement may be further distributed to the terminal of the transmission destination. Hereinafter, a modification in the case of further distributing a video advertisement to a destination terminal will be described.

  FIG. 10 is a diagram showing an example of a processing flow realized by the telephone exchange 5 when the moving image advertisement is further distributed to the destination terminal. In addition, in this modification, in the setting information of each user stored in the database of the advertisement transmission facility 6, in addition to the mode setting as to whether or not to distribute the advertisement using the telephone, the reception refusal of the moving image advertisement is Mode setting is included.

When the video advertisement is further distributed to the destination terminal, the process of step S111 described above is modified as follows. That is, when the telephone exchange facility 5 makes a process determination in the process of step S109, it determines whether the transmission destination is in the advertisement mode and the moving image reproduction is possible (S111-1). The telephone exchange facility 5 determines whether the transmission destination is in the advertisement mode and can play back a moving image as follows. That is, after the telephone exchange equipment 5 identifies the information of the telephone number of the transmission destination from the calling signal transmitted by the terminal at the transmission source of the telephone, the telephone exchange equipment 5 accesses the database of the advertisement transmission equipment 6, and the telephone number of the specified transmission destination. Query the information of the user of. Then, the telephone exchange equipment 5 refers to the mode setting of the setting information of the user of the telephone number of the transmission destination, and determines whether the transmission destination is set to the advertisement mode and is set to the mode for receiving the video advertisement. judge.

  When the telephone exchange facility 5 makes a negative determination in the process of step S111-1, it executes the process of step S113 or step S113 'described above. That is, after the telephone exchange equipment 5 cuts off the line connecting the terminal of the transmission source and the advertisement transmission equipment 6 and stops the delivery of the advertisement, the telephone line connected to the terminal of the transmission source and the telephone line connected to the terminal of the transmission destination And connect.

  On the other hand, when the telephone exchange facility 5 makes an affirmative determination in the process of step S111-1, it accesses the advertisement transmission facility 6, and causes the advertisement transmission facility 6 to transmit a moving image file for advertisement to the destination terminal. The destination terminal to which the moving picture file has been sent from the advertisement transmission facility 6 automatically reproduces the moving picture file upon receiving the moving picture file. The reproduction of the moving image file may be executed by application software installed in advance in the destination terminal, or may be executed by the OS incorporated in the terminal. When the video file of the advertisement is automatically played on the destination terminal, the user of the destination can recognize the incoming call by viewing the video advertisement.

  After the telephone exchange equipment 5 accesses the advertisement transmission equipment 6 to transmit a moving image file for advertisement, the telephone exchange equipment 5 executes the processing of step S112 and subsequent steps. That is, after the telephone exchange equipment 5 accesses the advertisement transmission equipment 6 to transmit a moving image file for advertisement, the telephone exchange equipment 5 determines whether there is a response signal from the destination terminal. The moving image file may have a reproduction time of several seconds to several tens of seconds, or may have an unlimited reproduction time. When the user of the call destination performs an operation to respond to an incoming call during playback of the moving image advertisement or after the playback ends, and the answer signal is transmitted from the call destination terminal, the telephone exchange facility 5 distributes the advertisement to the call source terminal. Stop and connect the telephone line connected to the source terminal and the telephone line connected to the destination terminal. When the telephone line connected to the source terminal and the telephone line connected to the destination terminal are connected, the user of the source terminal and the user of the destination terminal can communicate with each other.

  According to the communication system 1 according to the present modification, the advertisement can be distributed not only to the user as the source but also to the user as the destination, so that the needs of the advertiser to effectively distribute the advertisement are further satisfied. Can.

<Other Modifications>
In the above embodiment and each modification, the advertisement delivery system is realized using the communication system 1 provided with the telephone exchange 5 mainly responsible for connecting the terminals with each other via the telephone line. However, the advertisement disclosed by the present application A delivery system is not limited to what is realized using such a communication system 1. For example, in the case of realizing the advertisement delivery system of the present disclosure in a telephone service realized by voice packets using an IP network, setting of various contents according to the advertisement such as sound source data of voice advertisement or delivery of advertisements A database storing setting information defined for each user may be realized in a server connected to an IP network, such as in a data center or an advertisement distributor. In addition, various means such as call control means that controls call calls between terminals, determination processing based on user's setting information, and advertisement transmission means that manages advertisement distribution processing, a server such as an advertisement distributor trades computer programs It may be realized by execution.

  Further, in the above embodiment and each modification, the telephone exchange facility 5 is in charge of call processing for calling the destination terminal, but the advertisement delivery system realized in the communication system 1 includes the destination terminal. It is not necessary to have a device for managing the calling process. For example, the advertisement distribution system implemented in the communication system 1 may be provided with a device that performs call processing outside the system, and may allow the device to start the call processing.

  The above embodiment and each modification can be used together to realize a service that gives the user various benefits such as reduction of call charge and point addition of benefit service, for example. For example, every time the mode setting is changed in the process of step S103 of the above embodiment or the first modification or step S103 'of the second modification, processing of various benefits such as reduction of call charges and point addition of benefit service Information on the mode setting may be notified from the telephone exchange 5 to the server in charge of. If information on such mode setting is notified from the communication system 1, the server responsible for processing of various benefits realizes a service that increases or decreases the benefits according to the length of time set in the advertisement mode. Is also possible. In addition, notification of point addition to the server responsible for processing of various benefits is performed not only at the time of changing the mode setting, for example, at the timing when the processing of step S107 described above is executed and the voice advertisement is distributed to the user of the sender. It may be executed, or may be executed at the timing when the process of step S111-2 described above is executed and the moving image advertisement is distributed to the destination user. Although it is desirable that benefits such as point accrual are basically given to subscribers of the ad delivery service, and mainly given to subscribers who have received ad delivery, for example, non-subscribers of the service subscribe When an advertisement is distributed that calls the person who has not subscribed to the ad distribution service, and the user who is not subscribed to the ad distribution service is distributed, identification such as point addition is given to the user who is the destination of the subscriber. If a call is made between the subscribers, a privilege may be given to both the source and destination users. When a member who has not subscribed to the advertisement distribution service joins, the member may be provided with various benefits such as reduction of the basic charge for the telephone and the provision of reward points.

  In addition, the advertisement delivered from the advertisement transmission facility 6 includes the content according to the location of the source terminal or the destination terminal, the content according to the time slot for delivering the advertisement, the user of the source terminal or the destination The contents may be in accordance with the preference of the user of the terminal. In addition, the advertisement distributed from the advertisement transmission facility 6 may be interrupted or switched to a new advertisement by operating the terminal of the transmission source. If the advertisement is interrupted or switched by the operation of the terminal of the sender, the amount charged for the advertisement to the advertiser may be increased or decreased according to the frequency of viewing of the advertisement, or it may be given to the user of the sender or the user of the receiver. You can also increase or decrease the benefits.

<< Computer-readable recording medium >>
A program that causes a computer or other machine or device (hereinafter referred to as a computer or the like) to realize any of the functions described above can be recorded in a recording medium readable by the computer or the like. Then, the function can be provided by causing a computer or the like to read and execute the program of the recording medium.

  Here, a recording medium readable by a computer etc. is a recording medium which can store information such as data and programs electrically, magnetically, optically, mechanically or chemically and read from a computer etc. Say Among such recording media, those removable from a computer etc. are, for example, flexible disks, magneto-optical disks, CD-ROMs, CD-R / W, DVDs, Blu-ray disks (Blu-ray is a registered trademark), DAT, 8 mm tape Memory cards such as flash memory. Further, as a recording medium fixed to a computer or the like, there are a hard disk, a ROM (read only memory), and the like.

1 ... communication system: 2A ... A base station: 2B ... B base station: 4A, 4B, 4C ... terminal: 5 ... telephone exchange facility: 6 ... advertisement transmission facility: 7 ... Other companies' telephone network

Claims (4)

An advertisement delivery system for delivering a voice advertisement in a communication path between a source terminal of a telephone which is a user of a telephone and a terminal of a destination,
An advertisement distribution setting information database storing setting information for setting the setting as to whether or not to distribute a voice advertisement to the terminal of the telephone source;
When the information on the calling destination and the calling source transmitted from the terminal at the calling source of the telephone is input, the advertisement delivery setting information database is accessed to inquire the setting information of the calling destination and the calling user. A determination unit that determines whether at least one of the transmission destination and the transmission source is a user who is set to distribute a voice advertisement;
Advertisement transmitting means for transmitting a voice advertisement to the source terminal if the determination means determines that at least one of the sending destination and the sending source is a user who is set to deliver a voice advertisement;
Call control means for starting or allowing a call process for calling the destination terminal when at least a fixed time has elapsed since the advertisement transmission means started transmitting the voice advertisement to the source terminal ;
The advertisement distribution setting information database stores setting information in which the setting of the permission or rejection of the incoming call is further defined for each user,
When the information on the transmission destination and the transmission source transmitted from the terminal of the transmission source of the telephone is input, the determination means accesses the advertisement delivery setting information database to enter the transmission destination and the transmission source user In addition to making a judgment as to whether or not the user of at least one of the calling destination and the calling source is a user who is set to deliver a voice advertisement, the setting information is inquired, Make further judgments,
When the advertisement transmission means determines that the user of at least one of the transmission destination and the transmission source is the user set to distribute the voice advertisement, regardless of the result of the determination of permission or rejection of the incoming call Send voice advertisement to the originating terminal,
The call control means starts or permits the calling process when the determination means determines that the call destination is the user who permits the call reception, and the call process is started or permitted when the at least a predetermined time elapses, and the call means is the call reception When it is determined that the user rejects the request, a notification that the calling is not possible is transmitted to the terminal of the transmission source when the at least a predetermined time has elapsed.
The advertisement transmitting means is configured to transmit when the determination means determines that the transmission destination is a user who permits an incoming call, and when the determination means determines that the transmission destination is a user who rejects an incoming call.
Send an ad with a shorter playback time than
Advertising distribution system. The advertisement distribution setting information database stores setting information which further defines the setting of permission or denial of reception of the moving image advertisement for each user,
When the information on the transmission destination and the transmission source transmitted from the terminal of the transmission source of the telephone is input, the determination means accesses the advertisement delivery setting information database to enter the transmission destination and the transmission source user In addition to inquiring setting information and determining whether at least one of the transmission destination and the transmission source is a user who is set to distribute a voice advertisement, a video advertisement on the transmission destination user Further determine the reception permission of
The advertisement transmission means further transmits reproduction data of the moving picture advertisement to the transmission destination terminal, when the determination means determines that the user of the transmission destination is a user set to receive the moving picture advertisement.
The advertisement delivery system according to claim 1 . An advertisement delivery method for delivering a voice advertisement in a communication path between a source terminal of a telephone which is a user of a telephone and a terminal of a destination,
Setting that determines whether or not to deliver a voice advertisement to the terminal of the call originator when the information of the callee and the originator transmitted from the terminal of the call originator is input is set for each user of the telephone The advertisement delivery setting information database storing the information is accessed to inquire the setting information of the callee and the call originator user, and at least one of the callee and the call sender is set to deliver the voice advertisement. A determination process of determining whether or not the user is running;
Advertisement transmission processing for transmitting a voice advertisement to the source terminal if it is determined in the determination processing that at least one of the transmission destination and the transmission source is a user configured to deliver a voice advertisement;
Executing at least a predetermined time after the start of the advertisement transmission process, executing a call control process for starting or permitting a call process for calling the terminal of the transmission destination ; Setting information that further defines permission settings for each user is stored,
In the determination process, when the information on the transmission destination and the transmission source transmitted from the terminal of the transmission source of the telephone is input, the advertisement delivery setting information database is accessed to access the transmission destination and the transmission source user. In addition to making a judgment as to whether or not the user of at least one of the calling destination and the calling source is a user who is set to deliver a voice advertisement, the setting information is inquired, Make further judgments,
In the advertisement transmission process, when it is determined in the determination process that at least one of the transmission destination and the transmission source is a user who is set to distribute a voice advertisement, regardless of the result of the determination of permission or rejection of the incoming call Send voice advertisement to the originating terminal,
In the call control process, when it is determined in the determination process that the transmission destination is a user who permits an incoming call, the call processing is started or permitted when the at least a predetermined time elapses, and in the determination process, the transmission destination is an incoming call When it is determined that the user rejects the request, a notification that the calling is not possible is transmitted to the terminal of the transmission source when the at least a predetermined time has elapsed.
In the advertisement transmission process, when it is determined in the determination process that the transmission destination is a user who permits the incoming call, reproduction is performed rather than the advertisement that is transmitted in the determination process when the transmission destination is determined as the user who rejects the incoming call. Send ad for a short time,
Advertising delivery method. An advertisement distribution program to be executed by a computer of an advertisement distribution system that distributes a voice advertisement in a communication path between a terminal as a telephone caller and a terminal as a telephone call destination,
The computer,
Setting that determines whether or not to deliver a voice advertisement to the terminal of the call originator when the information of the callee and the originator transmitted from the terminal of the call originator is input is set for each user of the telephone The advertisement delivery setting information database storing the information is accessed to inquire the setting information of the callee and the call originator user, and at least one of the callee and the call sender is set to deliver the voice advertisement. Determining means for determining whether the user is a
Advertisement transmitting means for transmitting a voice advertisement to the source terminal if the determination means determines that at least one of the sending destination and the sending source is a user who is set to deliver a voice advertisement;
When at least a predetermined time period has elapsed since the advertisement transmission unit started transmitting an advertisement to the source terminal, it functions as a call control unit that starts or permits a calling process for calling the destination terminal .
The advertisement distribution setting information database stores setting information in which the setting of the permission or rejection of the incoming call is further defined for each user,
When the information on the transmission destination and the transmission source transmitted from the terminal of the transmission source of the telephone is input, the determination means accesses the advertisement delivery setting information database to enter the transmission destination and the transmission source user In addition to making a judgment as to whether or not the user of at least one of the calling destination and the calling source is a user who is set to deliver a voice advertisement, the setting information is inquired, Make further judgments,
When the advertisement transmission means determines that the user of at least one of the transmission destination and the transmission source is the user set to distribute the voice advertisement, regardless of the result of the determination of permission or rejection of the incoming call Send voice advertisement to the originating terminal,
The call control means starts or permits the calling process when the determination means determines that the call destination is the user who permits the call reception, and the call process is started or permitted when the at least a predetermined time elapses, and the call means is the call reception When it is determined that the user rejects the request, a notification that the calling is not possible is transmitted to the terminal of the transmission source when the at least a predetermined time has elapsed.
When the advertisement transmission unit determines that the transmission destination is the user who permits the incoming call, the advertisement transmission unit reproduces the advertisement transmitted when the determination unit determines that the transmission destination is the user who rejects the incoming call. Send ad for a short time,
Advertising delivery program.

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