JP2008193274A - Mobile phone terminal - Google Patents

Mobile phone terminal Download PDF

Info

Publication number
JP2008193274A
JP2008193274A JP2007023669A JP2007023669A JP2008193274A JP 2008193274 A JP2008193274 A JP 2008193274A JP 2007023669 A JP2007023669 A JP 2007023669A JP 2007023669 A JP2007023669 A JP 2007023669A JP 2008193274 A JP2008193274 A JP 2008193274A
Authority
JP
Japan
Prior art keywords
mobile phone
phone terminal
advertisement information
base station
advertisement
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
JP2007023669A
Other languages
Japanese (ja)
Inventor
Tomohiro Nozaki
友博 能崎
Original Assignee
Hitachi Kokusai Electric Inc
株式会社日立国際電気
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Hitachi Kokusai Electric Inc, 株式会社日立国際電気 filed Critical Hitachi Kokusai Electric Inc
Priority to JP2007023669A priority Critical patent/JP2008193274A/en
Publication of JP2008193274A publication Critical patent/JP2008193274A/en
Application status is Withdrawn legal-status Critical

Links

Images

Abstract

<P>PROBLEM TO BE SOLVED: To provide a mobile phone terminal capable of effectively utilizing a time zone while speech communication is put on hold by distributing advertisement information to the mobile phone terminal of a communicating party utilizing the time when the speech communication is put on hold. <P>SOLUTION: From an advertisement distribution server 1, the advertisement information of individual contents is distributed through a public network 3, an MSC 2 and an RNC 4 to respective base stations (A base station 5a, B base station 5b and C base station 5c). Thus, an A mobile phone terminal 7a existing in the A area 6a of the A base station 5a receives A advertisement information from the A base station 5a and preserves it in its own advertisement information preservation area. When the speech communication of the A mobile phone terminal 7a is put on hold while the A mobile phone terminal 7a and a B mobile phone terminal 7b are under the speech communication, the A mobile phone terminal 7a automatically distributes the A advertisement information preserved in its own advertisement information preservation area to the B mobile phone terminal 7b. Thus, the B mobile phone terminal 7b can eliminate boredom while the speech communication is put on hold and receive the advertisement information matched with a region and a living time zone. <P>COPYRIGHT: (C)2008,JPO&INPIT

Description

  The present invention relates to a mobile phone terminal having various communication service functions, and more particularly to a mobile phone terminal having a function corresponding to an advertisement information distribution service.

2. Description of the Related Art Conventionally, a mobile phone terminal user (hereinafter simply referred to as a user) acquires advertisement information of interest by web browsing. In addition, a service has been proposed in which a state in which a user operates a mobile phone terminal for communication (email or Web communication) is detected, and advertisements are distributed using this communication opportunity. In addition, a service has been proposed in which an advertisement is distributed using this communication opportunity and the advertisement is displayed at the next communication. Furthermore, a service has been proposed in which an advertising fee is collected from an advertiser and returned to the user (see, for example, Patent Document 1).
JP 2006-47565 A

  However, in the conventional mobile phone terminal technology, one piece of advertisement information is acquired at the time of the previous mail or Web communication, and the advertisement information is acquired and displayed at different communication timings. In addition, the display time zone of the acquired advertisement information is the time zone from when the user starts sending email until the email transmission is completed, or the web data is displayed from the time when the user starts web connection. It is a time zone until.

  However, at the present time when the communication speed of mobile phone terminals has been improved, Web data has not been received until the time from when mail transmission is started until mail transmission is completed, or when the user starts Web connection. Since the length of the time period until display is quite short, the advertising effect due to the display on the mobile phone terminal is extremely small. Further, the conventional advertisement distribution system is extremely inefficient because an advertisement display program for mobile phone terminals must be separately installed in addition to the server advertisement distribution application. Further, when the mobile phone terminal of user A puts the call on hold while the mobile phone terminal of user A and the mobile phone terminal of user B are talking, the mobile phone terminal of user B Since the telephone terminal is merely notified that the telephone terminal is in the hold state, the user B is having an inexperienced time during that time.

  The present invention has been made in view of the above-described problems, and distributes advertisement information to a mobile phone terminal of a call partner using a time when a call is on hold, thereby enabling a time zone during which the call is on hold. An object of the present invention is to provide a mobile phone terminal that can be used effectively.

  In order to solve the above-described problems, a mobile phone terminal according to the present invention is a mobile phone terminal having a function corresponding to a distribution service for advertisement information, and is provided for each area and time zone in which a base station provides a call service. Advertisement information storage means for storing unique advertisement information for each, and advertisement information transmission means for transmitting the advertisement information stored in the advertisement information storage means to the mobile phone terminal of the other party when the call is on hold The composition is taken. According to such a configuration, when the call is on hold, it is possible to eliminate the on-handness of the call partner, and it is possible to distribute advertisement information that matches the region and life time zone.

  In addition, the present invention changes the contents of the advertisement information for each base station and each time zone, a storage means for storing the advertisement information in its own memory, a distribution means for distributing the stored advertisement information to the mobile phone terminal It is also possible to provide an advertisement distribution server including a changing unit.

  Furthermore, the present invention provides an advertisement distribution server having distribution means for distributing advertisement information to a mobile phone terminal having a data area for storing advertisement information and a data area for storing advertisement information to be distributed, and the advertisement distribution server. An application having a function for storing and distributing advertisement information, an application having a function for setting the contents of the advertisement information separately for each base station, an application having a function for setting the contents of the advertisement information separately for each time zone, It is also possible to provide a mobile phone terminal having an application having a function of distributing advertisement information stored in the data area when a call is on hold.

  ADVANTAGE OF THE INVENTION According to this invention, the advertisement information preserve | saved at its own mobile telephone terminal can be automatically distributed using the time when the mobile telephone terminal of the communication partner receives the hold notification. Accordingly, the advertising information can be distributed effectively and efficiently without impairing the convenience of the mobile phone terminal. In addition, it is possible to eliminate the inconvenience of the user of the mobile phone terminal that is on hold.

  First, an outline of a mobile phone terminal according to the present invention will be described. The A mobile phone terminal acquires the advertisement information from the advertisement deployment server in the standby state and stores it in its own advertisement information storage area. When the A mobile phone terminal puts it on hold during a call with the B mobile phone terminal, the A mobile phone terminal automatically distributes the advertisement information stored in its own advertisement information storage area to the B mobile phone terminal of the communication partner. Start. That is, when the A mobile phone terminal is on hold during a call, the advertisement information automatically stored in the A mobile phone terminal is stored in the B mobile phone using the time zone in which the B mobile phone terminal receives a hold notification. Deliver to phone terminals. In this way, the mobile phone terminal A can continue to distribute advertisement information to the mobile phone terminal B of the communication partner until the hold state is released, thereby eliminating the inconvenience of the receiver when the call is on hold. In addition, advertising information can be distributed efficiently.

  Next, specific embodiments of the mobile phone terminal according to the present invention will be described. FIG. 1 is a configuration diagram of a general advertisement information distribution system. An advertisement distribution server 1 and a mobile switching center (MSC) 2 are connected by a public network 3, and each base station is further connected from the MSC 2 through a radio network controller (RNC) 4 that controls the base station. (A base station 5a, B base station 5b, C base station 5c). The A base station 5a provides a communication area to the A mobile phone terminal 7a in the A area 6a, the B base station 5b provides a communication area to the B mobile phone terminal 7b in the B area 6b, and the C base station 5c. Provides a communication area to the C mobile phone terminal 7c in the C area 6c.

  The advertisement distribution server 1 transmits the advertisement information stored in its own server to the A base station 5a, the B base station 5b, and the C base station 5c through the public network 3, the MSC 2, and the RNC 4. Thereby, each base station 5a, 5b, 5c transmits advertisement information to the corresponding mobile phone terminals 7a, 7b, 7c in the respective areas 6a, 6b, 6c by radio waves. At this time, the advertisement distribution server 1 transmits the advertisement information to the mobile phone terminals 7a, 7b, and 7c during the set time zone. Each mobile phone terminal 7a, 7b, 7c receives advertisement information when the power is on and no call or data communication is performed (hereinafter, this state is referred to as a standby state), and each mobile phone terminal 7a, 7b , 7c, the advertisement information is stored in the advertisement information storage area.

  FIG. 2 is a conceptual diagram showing an advertisement information storage area of the mobile phone terminal according to the present invention. That is, the advertisement information storage area 11 provided in the mobile phone terminal 7 includes an area 11a for storing advertisement information only for voice and an area 11b for storing advertisement information with moving images. On the other hand, there are two types of advertisement information distributed from the advertisement distribution server 1 (FIG. 1): advertisement information with audio only and advertisement information with video, but the advertisement distribution server 1 has different types of advertisements depending on the time zone and communication area. Information can be distributed. Accordingly, the mobile phone terminal 7 stores corresponding advertisement information in the area 11a or the area 11b of the advertisement information storage area 11 depending on the type of advertisement information.

  Here, the flow of the advertisement information distribution when the voice call of the mobile phone terminal is on hold will be described. First, the distribution of the voice-only advertisement information will be described. FIG. 3 is a conceptual diagram showing a flow of distributing advertisement information only for voice when a voice call is on hold in the mobile phone terminal shown in FIG. As shown in FIG. 3, the A mobile phone terminal 7a and the B mobile phone terminal 7b are in a voice call. At this time, the A mobile phone terminal 7a converts the sound collected by the microphone into audio data, and then transmits it to the B mobile phone terminal 7b. After receiving the voice data, the B mobile phone terminal 7b converts the voice data and plays the voice from the speaker. The sound that the B mobile phone terminal 7b plays from the speaker is the sound that the A mobile phone terminal 7a collects with the microphone. A normal mobile phone terminal makes a call by such a mechanism.

  Here, when the A mobile phone terminal 7a is put on hold, the A mobile phone terminal 7a extracts not only the sound collected by the microphone but the advertisement information only from the area 11a of the advertisement information storage area 11 to obtain the audio data. And transmitted to the B mobile phone terminal 7b. Then, the B mobile phone terminal 7b converts the voice data after receiving the voice data of the voice-only advertisement information, and plays the voice of the voice-only advertisement information from its own speaker. That is, in the time zone when the A mobile phone terminal 7a is on hold, the B mobile phone terminal 7b plays the sound of the advertisement information only for the sound received from the A mobile phone terminal 7a.

  Next, the flow of the distribution of the advertisement information with moving images when the videophone is on hold will be described. FIG. 4 is a conceptual diagram showing a flow of distributing advertisement information with moving images when a videophone is on hold in the mobile phone terminal shown in FIG. As shown in FIG. 4, the A mobile phone terminal 7a and the B mobile phone terminal 7b are in a videophone call. At this time, the A mobile phone terminal 7a converts the sound collected by the microphone into audio data, and further converts the video captured by the camera into video data, and then transmits the audio data and video data to the B mobile phone terminal 7b. At the same time.

  After receiving the voice data, the B mobile phone terminal 7b converts the voice data and plays the voice from the speaker. Furthermore, after receiving the video data, the B mobile phone terminal 7b converts the video data and plays the video from the screen of the mobile phone terminal. A normal mobile phone terminal transmits and receives videophone calls by such a mechanism.

  Here, when the A mobile phone terminal 7a is put on hold, the A mobile phone terminal 7a extracts the video-attached advertisement information stored in the area 11b of the advertisement information storage area 11 and divides it into audio data and video data. B is transmitted to the mobile phone terminal 7b. Then, the B mobile phone terminal 7b converts the audio data after receiving the audio data and transmits the audio from the speaker, and further receives the video data and converts the audio data from the screen. In other words, in the time zone in which the A mobile phone terminal 7a is on hold, the B mobile phone terminal 7b plays the advertisement information with moving image received from the A mobile phone terminal 7a by sound and video.

  The mobile phone terminal of the present embodiment that distributes advertisement information as described above is realized by having the following six functions. That is, (1) a function for automatically storing advertisement information in a mobile phone terminal, (2) a function for transmitting advertisement information to a mobile phone terminal of a call partner when the mobile phone terminal is on hold, and (3) advertisement distribution A function for the server to store the advertisement information, (4) a function for the advertisement distribution server to transmit the advertisement information to the mobile phone terminal, (5) a function for the advertisement distribution server to change the advertisement information for each base station, and (6) an advertisement distribution The mobile phone terminal according to the present embodiment is realized by providing the server with the six functions of changing advertisement information according to the time zone.

  Next, each function will be described in detail with reference to FIGS. Here, the description will be made centering on the A mobile phone terminal 7a existing in the A area 6a of the A base station 5a. However, if the mobile phone terminal existing in the area of another base station is used as the center, the mobile phone What is necessary is just to replace with the code | symbol of a terminal and an area.

(1) A function of automatically storing advertisement information by the mobile phone terminal The A mobile phone terminal 7a receives the advertisement information transmitted from the advertisement distribution server 1 in the standby state, and stores it in the A mobile phone terminal 7a in advance. The advertisement information is automatically stored in the provided advertisement information storage area 11. There are two types of advertisement information: voice-only advertisement information stored in the area 11a and moving image advertisement information stored in the area 11b. When new advertisement information is transmitted from the advertisement distribution server 1, old advertisement information is displayed. Overwritten and saved.

(2) A function of transmitting advertisement information to the mobile phone terminal of the other party when the mobile phone terminal is on hold When the A mobile phone terminal 7a is put on hold during a call, After notifying that it is in the hold state, the advertising information is transmitted from the A mobile phone terminal 7a to the B mobile phone terminal 7b. At this time, only the voice advertisement information is transmitted during a voice call, and the advertisement information with a moving image is transmitted during a videophone call.

(3) Function for storing advertisement information by advertisement distribution server The advertisement distribution server 1 has a function for storing advertisement information to be distributed and a data area for storing advertisement information. Of course, advertisement information to be distributed includes advertisement information with audio only and advertisement information with a moving image, and these are stored with the data area distinguished.

(4) Function that the advertisement distribution server transmits advertisement information to the mobile phone terminal The advertisement distribution server 1 has a function of distributing the advertisement information to the A mobile phone terminal 7a. Of course, the respective advertisement information can be distributed to the B mobile phone terminal 7b and the C mobile phone terminal 7c.

(5) Function that the advertisement distribution server can change the advertisement information for each base station The advertisement information distributed by the advertisement distribution server 1 can distribute different information for each base station. Specifically, referring to FIG. 1, the advertisement distribution server 1 transmits A advertisement information to the A base station 5a, and the A mobile phone terminal 7a existing in the A area 6a receives the A advertisement information. The advertisement distribution server 1 transmits B advertisement information to the B base station 5b, and the B mobile phone terminal 7b existing in the B area 6b receives the B advertisement information. Similarly, the C mobile phone terminal 7c receives the C advertisement information. By having such a function, it is possible to distribute advertisement information closely related to the region.

(6) The function that the advertisement distribution server can change the advertisement information according to the time zone The advertisement information distributed by the advertisement distribution server 1 can distribute different information according to the time zone, for example, the advertisement information according to the life rhythm is distributed. be able to.

  Next, the function in which the advertisement distribution server changes the advertisement information for each base station or changes the advertisement information according to the time zone will be specifically described using a flowchart. FIG. 5 is a flowchart showing the flow of advertisement information when the advertisement information is distributed at 8:00. FIG. 6 is a flowchart showing the flow of advertisement information when the advertisement information is distributed at 16:00.

  First, the flow of advertisement information when the advertisement information is distributed at time 8:00 will be described with reference to FIG. At time 8, the A mobile phone terminal 7a exists in the A area 6a, and the B mobile phone terminal 7b exists in the B area 6b. At this time, the advertisement distribution server 1 confirms whether or not the time is 8:00 (step S1), and when the time is 8:00 (step S1, Yes), the A1 advertisement is sent to the A mobile phone terminal 7a in the A area 6a. Information is distributed (step S2).

  Then, the A mobile phone terminal 7a in the A area 6a checks whether or not the data can be received (step S3). If the data can be received (step S3, Yes), the A1 Advertisement information is received (step S4).

  Further, the advertisement distribution server 1 distributes the B1 advertisement information to the B mobile phone terminal 7b in the B area 6b at time 8:00 (step S5). Then, the B mobile phone terminal 7b in the B area 6b confirms whether or not the data can be received (step S6). If the data can be received (step S6, Yes), the B1 Advertisement information is received (step S7).

  Next, the flow of advertisement information when the advertisement information is distributed at 16:00 will be described with reference to FIG. Assume that at time 16:00, the A mobile phone terminal 7a moves to the B area 6b, and the B mobile phone terminal 7b moves to the A area 6a. At this time, the advertisement distribution server 1 confirms whether or not the time is 16:00 (step S11). When the time is 16:00 (Yes in step S11), the A2 advertisement is transmitted to the B mobile phone terminal 7b in the A area 6a. Information is distributed (step S12).

  Then, the B mobile phone terminal 7b in the A area 6a checks whether or not the data can be received (step S13). If the data can be received (step S13, Yes), the A2 Advertisement information is received (step S14).

  Further, the advertisement distribution server 1 distributes the B2 advertisement information to the A mobile phone terminal 7a in the B area 6b at the time of 16:00 (step S15). Then, the A mobile phone terminal 7a in the B area 6b confirms whether or not the data can be received (step S16). If the data can be received (step S16, Yes), the B2 Advertisement information is received (step S17).

  In this way, the advertisement distribution server provides advertisement information suitable for each region by distributing different advertisement information for each area where the mobile phone terminal exists or by distributing different advertisement information according to the time zone. Advertising information that matches the time of day such as morning, noon, and night.

  The distribution of such advertisement information is not necessarily the advertisement content that matches the call partner. However, since one purpose is to eliminate the other party's possession of the communication partner, the general public can use the interval of communication time (that is, the time zone when the call is on hold) like a TV commercial (CM). Any information content that can be provided to the user may be used.

  It is also possible for a user of a mobile phone terminal to subscribe to a “standby advertisement distribution service” and receive a service such as a discount on a communication fee. In other words, a system may be constructed in which a company pays a carrier for advertising and the carrier provides a communication fee discount service to a user.

  The mechanism in which the A mobile phone terminal notifies the caller B mobile phone terminal of the call holding status is configured as follows. When the user presses the hold button on the A mobile phone terminal, the recording data for the hold notification (that is, the advertisement information storage area) recorded in advance in the internal memory of the A mobile phone terminal from the voice data transmitted during the call. Advertising information saved in When the call is on hold, the switched recording data (advertisement information) is continuously transmitted to the mobile phone terminal of the call partner. Next, when the user presses the hold release button of the A mobile phone terminal, the recording data (advertisement information) is switched to the voice data collected from the microphone.

It is a block diagram of a general advertisement information delivery system. It is a conceptual diagram which shows the advertisement information storage area | region of the mobile telephone terminal in this invention. 3 is a conceptual diagram showing a flow of distributing advertisement information only for voice when a voice call is on hold in the mobile phone terminal shown in FIG. FIG. 3 is a conceptual diagram showing a flow of distributing advertisement information with a video when a videophone is on hold in the mobile phone terminal shown in FIG. 2. It is a flowchart which shows the flow of advertisement information when advertisement information is distributed at 8:00. It is a flowchart which shows the flow of advertisement information when advertisement information is delivered at 16:00.

Explanation of symbols

1 advertisement distribution server, 2 MSC (mobile switching center), 3 public network, 4 RNC (radio network controller), 5a A base station, 5b B base station, 5c C base station, 6a A area, 6b B area, 6c C area, 7 mobile phone terminal, 7a A mobile phone terminal, 7b B mobile phone terminal, 7c C mobile phone terminal, 11 advertisement information storage area, 11a area, 11b area

Claims (1)

  1. A mobile phone terminal with a function that supports the advertising information distribution service,
    Advertisement information storage means for storing unique advertisement information for each area and time zone in which the base station provides a call service;
    A mobile phone terminal comprising: advertisement information transmission means for transmitting advertisement information stored in the advertisement information storage means to a mobile phone terminal of a call partner when a call is on hold.
JP2007023669A 2007-02-02 2007-02-02 Mobile phone terminal Withdrawn JP2008193274A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
JP2007023669A JP2008193274A (en) 2007-02-02 2007-02-02 Mobile phone terminal

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
JP2007023669A JP2008193274A (en) 2007-02-02 2007-02-02 Mobile phone terminal

Publications (1)

Publication Number Publication Date
JP2008193274A true JP2008193274A (en) 2008-08-21

Family

ID=39752951

Family Applications (1)

Application Number Title Priority Date Filing Date
JP2007023669A Withdrawn JP2008193274A (en) 2007-02-02 2007-02-02 Mobile phone terminal

Country Status (1)

Country Link
JP (1) JP2008193274A (en)

Cited By (3)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE102009033888A1 (en) 2008-07-28 2010-02-04 Yazaki Corp. fuse block
JP2012522426A (en) * 2009-03-24 2012-09-20 クゥアルコム・インコーポレイテッドQualcomm Incorporated Method and apparatus for advertising mixing in a communication system
WO2014080605A1 (en) * 2012-11-20 2014-05-30 日本電気株式会社 Communication terminal, communication system, communication control method, and storage medium

Cited By (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE102009033888A1 (en) 2008-07-28 2010-02-04 Yazaki Corp. fuse block
JP2012522426A (en) * 2009-03-24 2012-09-20 クゥアルコム・インコーポレイテッドQualcomm Incorporated Method and apparatus for advertising mixing in a communication system
WO2014080605A1 (en) * 2012-11-20 2014-05-30 日本電気株式会社 Communication terminal, communication system, communication control method, and storage medium
JPWO2014080605A1 (en) * 2012-11-20 2017-01-05 日本電気株式会社 Communication terminal, communication system, communication control method, and communication control program

Similar Documents

Publication Publication Date Title
US7463898B2 (en) System and method for the distribution of advertising and associated coupons via mobile media platforms
US7551919B2 (en) Method for advertising on digital cellular telephones and reducing costs to the end user
RU2195081C2 (en) Advertising method employing return call tone
US8200200B1 (en) Localized mobile digital TV
RU2357374C2 (en) Expansion of mobile telephone networks
US7280816B2 (en) Techniques for monitoring mobile telecommunications for shared accounts
EP1003344A2 (en) Simultaneous text and audio transmission for sponsored calls
US20060033809A1 (en) Picture transmission and display between wireless and wireline telephone systems
KR100584369B1 (en) Method for providing status information of mobile communication terminal in mobile communication system and the mobile communication terminal
US7444391B2 (en) Data terminal, data distribution system, and internet telephone system
RU2474971C2 (en) Facilitating transmission of advertisement message to calling subscriber before transmitting ring-back signal
US20040005915A1 (en) Image transmission
KR20080095865A (en) Initiating ecommerce sessions using multimedia ringback tones
JP4541563B2 (en) Wireless push-to-talk internet broadcast
US20080305813A1 (en) Mobile device capable of sharing SMS messages, email screen display locally with other devices
TWI242336B (en) Connection device providing access point to wide area network
US8391900B2 (en) Method for operating a cellular telecommunications network, and method for operating a personal cellular telecommunications device
JP2007500460A (en) Method, switching device and user station for transmission of additional information in a communication system
US20070121821A1 (en) System and Method for Displaying Ring Back Tone and Caller Display in Picture/Video Format
JP3857907B2 (en) Information insertion service providing system, information insertion method, and communication network
KR100925791B1 (en) Improved mobile communication terminal and mobile communication system, and methods therefor
US20090185792A1 (en) Digital video camcorder with wireless transmission built-in
US7627349B2 (en) Alternative notifier for multimedia use
KR20010111303A (en) System and method for distributing advertising and gathering information in a wireless communication network
US7493139B2 (en) Receiving and sending method of mobile TV phone and mobile TV phone terminal

Legal Events

Date Code Title Description
A300 Withdrawal of application because of no request for examination

Free format text: JAPANESE INTERMEDIATE CODE: A300

Effective date: 20100406