KR20010045541A - System for providing advertisements using auto dialing of portable communication terminal and communication terminal suitable for the system - Google Patents

System for providing advertisements using auto dialing of portable communication terminal and communication terminal suitable for the system Download PDF

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Publication number
KR20010045541A
KR20010045541A KR1019990048861A KR19990048861A KR20010045541A KR 20010045541 A KR20010045541 A KR 20010045541A KR 1019990048861 A KR1019990048861 A KR 1019990048861A KR 19990048861 A KR19990048861 A KR 19990048861A KR 20010045541 A KR20010045541 A KR 20010045541A
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South Korea
Prior art keywords
advertisement
communication terminal
server
portable communication
advertisement data
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KR1019990048861A
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Korean (ko)
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배을섭
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배을섭
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Priority to KR1019990048861A priority Critical patent/KR20010045541A/en
Priority to KR2019990024173U priority patent/KR200179170Y1/en
Publication of KR20010045541A publication Critical patent/KR20010045541A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/16—Sound input; Sound output
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M1/00—Substation equipment, e.g. for use by subscribers
    • H04M1/64—Automatic arrangements for answering calls; Automatic arrangements for recording messages for absent subscribers; Arrangements for recording conversations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04W—WIRELESS COMMUNICATION NETWORKS
    • H04W88/00—Devices specially adapted for wireless communication networks, e.g. terminals, base stations or access point devices
    • H04W88/02—Terminal devices

Abstract

PURPOSE: A system for providing advertisements using the automatic dialing of a portable terminal is provided to set up a communication path by automatically dialing to an advertising server using a portable terminal, to download and store advertisement data from the advertising server, and to read and display them in a receiving mode or a communication mode. CONSTITUTION: A system for providing advertisements using the automatic dialing of a portable terminal is comprised of an advertising server(10), an exchange(12), and a portable terminal(14). The advertising server(10) stores advertisement data composed of characters, images or voices and provides the advertisement data to the portable terminal(14) through the exchange(12) when a request from the portable terminal(14) is generated. The portable terminal(14) makes a telephone call to the advertising server(10) at least once a day at an appointed time automatically, sets up a communication path with the advertising server(10), downloads the advertisement data through the communication path, and stores the downloaded data in its internal memory. Also the portable terminal(14) reads the stored data in a receiving mode or a communication mode and displays them to the user. The exchange(12) covers an interface function necessary to transmit and receive the advertisement data between the advertising server(10) and the portable terminal(14).

Description

휴대용 통신단말기의 자동다이얼링을 이용한 광고제공 시스템 및 그 시스템에 적합한 휴대용 통신단말기{System for providing advertisements using auto dialing of portable communication terminal and communication terminal suitable for the system}Advertisement providing system using automatic dialing of portable communication terminal and portable communication terminal suitable for the system {System for providing advertisements using auto dialing of portable communication terminal and communication terminal suitable for the system}

본 발명은 광고제공 시스템에 관한 것으로, 보다 상세하게는 휴대용 통신단말기의 자동다이얼링을 이용한 광고제공 시스템 및 그 시스템에 적합한 휴대용 통신단말기에 관한 것이다.The present invention relates to an advertisement providing system, and more particularly, to an advertisement providing system using automatic dialing of a portable communication terminal and a portable communication terminal suitable for the system.

최근 인터넷 기술 및 휴대전화 기술의 급속한 발전으로 많은 휴대 전화가 인터넷을 통해 각종 정보들을 다운로드받아 이용하고 있다. 그러나, 이러한 정보들은 사용자의 의지와 상관없이 광고업체 등으로부터 일방적으로 문자 메시지 등의 형태로 전송되는 것이 대부분이며, 그 광고의 효과가 극히 미미하다. 따라서, 현재 휴대전화 등의 통신단말기는 실질적으로 광고효과를 기대하기가 어려운 실정이다. 특히, 이미 개발된 영상전화가 실용화단계에 들어갈 경우 단말기의 가격이 매우 비쌀 것으로 예상이 되는데 상기 영상전화에도 광고효과를 기대하지 못할 경우 단말기의 판매 가격을 낮추기가 어렵다는 문제점이 있다.Recently, due to the rapid development of Internet technology and mobile phone technology, many mobile phones are downloading and using various information through the Internet. However, such information is mostly transmitted in the form of a text message or the like unilaterally from the advertising company regardless of the user's will, and the effect of the advertisement is minimal. Therefore, communication terminals such as mobile phones are currently difficult to expect the advertising effect. In particular, if the already developed videophone enters the commercialization phase, the price of the terminal is expected to be very expensive. However, if the advertising effect is not expected in the videophone, it is difficult to lower the selling price of the terminal.

본 발명의 목적은 상기의 문제점을 해결하기 위해, 휴대용 통신단말기에서 교환기를 통해 광고 데이터를 저장한 광고서버에 자동으로 다이얼링하여 통신로를 설정하고, 상기 광고서버로부터 광고데이터를 다운로드받아 저장한 후 수신모드 또는 통신모드시에 리드하여 디스플레이하기 위한 휴대용 통신단말기의 자동다이얼링을 이용한 광고제공 시스템을 제공하는 것이다.In order to solve the above problems, a portable communication terminal automatically dials an advertisement server storing advertisement data through an exchange, sets up a communication path, and downloads and stores advertisement data from the advertisement server. The present invention provides an advertisement providing system using automatic dialing of a portable communication terminal for reading and displaying in a reception mode or a communication mode.

본 발명의 다른 목적은 상기 시스템에 적합한 휴대용 통신단말기를 제공하는 것이다.Another object of the present invention is to provide a portable communication terminal suitable for the system.

도 1은 본 발명의 바람직한 실시예에 따른 휴대용 통신단말기의 자동다이얼링을 이용한 광고제공 시스템의 블록도이다.1 is a block diagram of an advertisement providing system using automatic dialing of a portable communication terminal according to a preferred embodiment of the present invention.

도 2는 도 1에 도시된 휴대용 통신단말기가 광고서버로부터 광고데이터를 다운로드받는 동작을 설명하기 위한 흐름도이다.2 is a flowchart illustrating an operation of downloading the advertisement data from the advertisement server by the portable communication terminal shown in FIG.

도 3은 휴대용 통신단말기가 광고데이터를 다운로드받아 저장한 후 이를 리드하여 디스플레이시키는 동작을 설명하기 위한 도면이다.3 is a view for explaining an operation in which the portable communication terminal downloads and stores the advertisement data and then reads and displays the advertisement data.

도 4a는 휴대용 통신단말기에 문자로 된 광고 데이터를 나타낸 도면이고, 도 4b는 이미지로 된 광고데이터를 나타낸 도면이다.Figure 4a is a view showing the advertising data in text on the portable communication terminal, Figure 4b is a view showing the advertising data in the image.

상기의 목적을 달성하기 위하여,In order to achieve the above object,

적어도 문자, 영상 또는 음성으로 된 광고 데이터를 저장하고, 이를 주기적으로 갱신하며, 외부로부터의 요청에 대해 상기 광고데이터를 제공하기 위한 광고서버; 하루 중 적어도 한 번 지정된 시간에 상기 광고서버로 자동으로 전화를 걸어 접속을 시도하여 상기 광고서버와의 통신로를 설정하고, 상기 통신로를 통해 상기 광고서버로부터 다운로드받은 광고데이터를 자체내의 메모리에 저장하며, 수신모드 또는 통화모드시 상기 저장된 광고데이터를 리드하여 사용자에게로 디스플레이시켜주거나 스피커로 출력하는 적어도 하나 이상의 휴대용 통신단말기; 및 상기 광고서버와 상기 휴대용 통신단말기 사이에서 상기 광고데이터 송수신에 필요한 인터페이스를 담당하기 위한 교환기를 포함함을 특징으로 하는 휴대용 통신단말기의 자동다이얼링을 이용한 광고제공 시스템이 제공된다.An advertisement server for storing advertisement data in at least text, video or audio, periodically updating it, and providing the advertisement data in response to a request from the outside; Set up a communication path with the advertisement server by automatically dialing the advertisement server at a specified time of day and attempting to access the advertisement server, and the advertisement data downloaded from the advertisement server through the communication channel is stored in its own memory. At least one portable communication terminal which stores the advertisement data in a reception mode or a call mode and displays the stored advertisement data to a user or outputs them to a speaker; And an advertisement providing system using an automatic dialing of the portable communication terminal, characterized in that it comprises a switch for the interface necessary for transmitting and receiving the advertising data between the advertising server and the portable communication terminal.

상기의 다른 목적을 달성하기 위하여,In order to achieve the above other object,

서버와, 상기 서버로부터 데이터 또는 서비스를 제공받는 휴대용 통신단말기와, 상기 서버와 상기 단말기의 통신로 상에서 인터페이스를 담당하는 교환기를 구비한 광고제공시스템에 적합한 휴대용 통신단말기에 있어서,In a portable communication terminal suitable for an advertisement providing system having a server, a portable communication terminal that receives data or services from the server, and a switch that is in charge of an interface on the communication path between the server and the terminal,

상기 서버는 광고서버이며, 적어도 문자, 영상 또는 음성으로 된 광고 데이터를 저장하고, 상기 휴대용 통신단말기로부터의 요청에 대해 광고데이터를 제공하며, 상기 휴대용 통신단말기는 하루 중 적어도 한 번 지정된 시간에 상기 광고서버로 자동으로 전화를 걸어 접속을 시도하여 상기 광고서버와의 통신로를 설정하고, 상기 통신로를 통해 상기 광고서버로부터 다운로드받은 광고데이터를 자체내의 메모리에 저장하며, 수신모드 또는 통화모드시 상기 저장된 광고데이터를 리드하여 사용자에게로 디스플레이시켜주거나 스피커로 출력하는 것을 특징으로 하는 광고제공시스템에 적합한 휴대용 통신단말기가 제공된다.The server is an advertisement server, stores advertisement data in at least text, video or audio, and provides advertisement data in response to a request from the portable communication terminal, the portable communication terminal at least once a day at the designated time. Automatically dials into an ad server and attempts to establish a communication path with the ad server, and stores the ad data downloaded from the ad server through the communication path in its own memory, in a receive mode or in a call mode. There is provided a portable communication terminal suitable for an advertisement providing system that reads the stored advertisement data and displays it to a user or outputs it to a speaker.

이하, 첨부된 도면들을 참조하여 본 발명의 실시예를 상세히 설명하기로 한다.Hereinafter, exemplary embodiments of the present invention will be described in detail with reference to the accompanying drawings.

도 1은 본 발명의 바람직한 실시예에 따른 휴대용 통신단말기의 자동다이얼링을 이용한 광고제공 시스템의 블록도이다.1 is a block diagram of an advertisement providing system using automatic dialing of a portable communication terminal according to a preferred embodiment of the present invention.

도 1에 도시된 시스템은 크게 광고서버(10), 교환기(12) 및 휴대용 통신단말기(14)를 포함한다.The system shown in FIG. 1 largely includes an advertisement server 10, an exchange 12, and a portable communication terminal 14.

광고서버(10)는 적어도 문자, 영상 또는 음성으로 된 광고 데이터를 저장하고, 휴대용 통신단말기(14)로부터의 요청에 대해 상기 광고데이터를 교환기(12)를 통해 휴대용 통신단말기(14)로 제공한다. 여기서의 광고데이터는 광고주로부터 수주한 데이터이며, 광고가격에 따라 데이터의 종류 및 양이 달라지게 된다. 즉, 간단한 문자 광고에서부터, 영상으로된 이미지 데이터 또는 음성 데이터를 포함하는 광고데이터가 있을 수 있다. 그리고, 이러한 광고 데이터들은 주기적으로 갱신되는 것이 바람직하다.The advertisement server 10 stores advertisement data in at least text, video or audio, and provides the advertisement data to the portable communication terminal 14 through the exchange 12 in response to a request from the portable communication terminal 14. . Here, the advertisement data is data received from the advertiser, and the type and amount of data vary depending on the advertisement price. That is, from simple text advertisements, there may be advertisement data including image data or voice data as images. And, it is desirable that such advertisement data is periodically updated.

그리고, 광고서버(10)는 각 휴대용 통신단말기의 일련번호(Serial Number)를 등록하고, 상기 등록된 일련번호를 참조하여, 보유한 광고 데이터 전체를 한번 다 보낼 때까지는 상기 광고데이터를 중복되지 않게 휴대용 통신단말기(14)에 다운로드하도록 한다. 이렇게 함으로써 광고의 효과를 극대화할 수 있다.The advertisement server 10 registers a serial number of each portable communication terminal and refers to the registered serial number. The advertisement server 10 does not duplicate the advertisement data until the entire advertisement data is sent once. Download to the communication terminal (14). This will maximize the effectiveness of the advertisement.

휴대용 통신단말기(14)는 하루 중 적어도 한 번 지정된 시간에 광고서버(10)로 자동으로 전화를 걸어 접속을 시도하여 광고서버(10)와의 통신로를 설정하고, 상기 통신로를 통해 광고서버(10)로부터 다운로드받은 광고데이터를 자체내의 메모리에 저장한다. 또한, 수신모드 또는 통화모드시 상기 저장된 광고데이터를 리드하여 사용자가 볼 수 있도록 디스플레이부(미도시)에 디스플레이시켜주거나 스피커(미도시)를 통해 음성으로 출력한다. 여기서, 지정된 시간은 예컨대, 매일 오전 10시 30분으로 할 수 있다.The portable communication terminal 14 automatically dials the advertisement server 10 at a designated time at least once a day and attempts to establish a communication path with the advertisement server 10, and through the communication path, the advertisement server ( The advertisement data downloaded from 10) is stored in the memory in itself. In addition, in the reception mode or the call mode, the stored advertisement data is read and displayed on a display unit (not shown) for viewing by a user, or output through a speaker (not shown). Here, the designated time can be, for example, 10:30 am every day.

이러한 휴대용 통신단말기(14)는 교환기(12)를 통해 광고서버(10)에 복수개 접속될 수 있다.The portable communication terminal 14 may be connected to a plurality of advertisement server 10 through the exchange 12.

교환기(12)는 광고서버(10)와 휴대용 통신단말기(14) 사이에서 상기 광고데이터 송수신에 필요한 인터페이스를 담당한다. 이는 일반적인 교환기로 구현할 수 있다.The exchange 12 is responsible for the interface required for transmitting and receiving the advertisement data between the advertisement server 10 and the portable communication terminal 14. This can be implemented with a general exchange.

도 2는 도 1에 도시된 휴대용 통신단말기(14)가 광고서버로부터 광고데이터를 다운로드받는 동작을 설명하기 위한 흐름도이다.2 is a flowchart illustrating an operation of downloading the advertisement data from the advertisement server by the portable communication terminal 14 shown in FIG.

미리 설정된 자동 다이얼 시간을 체크하여(202 단계), 그 시간이 되었는지를 판단한다.(204 단계)The preset automatic dial time is checked (step 202), and it is determined whether the time has come (step 204).

자동 다이얼 시간이 되었으면, 사용자 단말기가 통화중인지를 판단한다.(206 단계)If the auto dial time is reached, it is determined whether the user terminal is busy (step 206).

통화중이 아니라고 판단되면, 광고서버(10)로 자동 다이얼링을 수행한다.(210 단계) 정해진 시간의 자동 다이얼링은 타이머를 설정하고, 그 설정된 시간이 되면 메모리된 번호로 자동 다이얼링하면 되는 것이므로 단말기가 속하는 분야의 통상의 지식을 가진자라면 용이하게 구현할 수 있을 것이므로 그 자세한 설명은 생략하기로 한다.If it is determined that the call is not busy, the server performs automatic dialing (step 210). The automatic dialing of the predetermined time sets a timer, and when the set time is reached, the terminal automatically dials the stored number. Those skilled in the art will be able to easily implement the detailed description thereof will be omitted.

만일, 사용자의 휴대용 통신단말기(14)가 통화중인 경우에는 일정 시간, 예컨대 10분 경과후(208 단계) 다시 210 단계를 수행한다.If the user's portable communication terminal 14 is in a call, step 210 is performed again after a predetermined time, for example, 10 minutes (step 208).

교환기(12)를 통해 광고서버(14)로의 접속을 시도한다.(212 단계)An attempt is made to connect to the ad server 14 via the exchange 12 (step 212).

접속이 완료되었는지를 판단하여, 완료되지 않았으면 재접속을 시도하고, 완료된 경우에는 광고서버(10)로 휴대용 통신단말기 자신의 Serial 번호를 전송한다.(216 단계)If it is not completed, it determines whether the connection is completed, reconnects, and if completed, transmits the serial number of the portable communication terminal to the advertisement server 10 (step 216).

수신대기 상태(218 단계)에 있다가, 수신완료되면 수신된 광고데이터를 자체내의 메모리에 저장한다.(222 단계)In the reception standby state (step 218), when the reception is completed, the received advertisement data is stored in the memory of the mobile station (step 222).

도 3은 휴대용 통신단말기가 광고데이터를 다운로드받아 저장한 후 이를 리드하여 디스플레이시키는 동작을 설명하기 위한 도면이다.3 is a view for explaining an operation in which the portable communication terminal downloads and stores the advertisement data and then reads and displays the advertisement data.

수신 또는 통화모드인지를 판단한다.(302 단계)In operation 302, it is determined whether the call is in the receive mode or the call mode.

수신 또는 통화모드인 경우에는 휴대용 통신단말기 자체내에 저장된 데이터를 호출한다.(304 단계)In the receive or call mode, the data stored in the portable communication terminal itself is called (step 304).

광고메시지(문자, 영상)를 디스플레이하거나, 광고음성을 출력한다.(306 단계)The advertisement message (text, video) is displayed or the advertisement voice is output (step 306).

도 4a에 문자로 된 광고 데이터가 표시되어 있고, 도 4b에는 이미지로 된 광고데이터가 표시되어 있다.Advertising data in text is displayed in FIG. 4A, and advertising data in image is displayed in FIG. 4B.

수신 또는 통화모드가 끝났는지를 판단하여(308 단계), 끝났으면 광고화면의 디스플레이 상태를 해제한다.(310 단계) 이는 사용자가 디스플레이화면을 많이 볼 것으로 예상되는 수신모드나 통화모드에서만 광고데이터를 디스플레이시킴으로써 전원소비를 줄이기 위함이다.It determines whether the reception or call mode is finished (step 308), and when it is finished, releases the display state of the advertisement screen (step 310). This displays the advertisement data only in the reception mode or the call mode in which the user is expected to see a lot of the display screen. This is to reduce power consumption.

본 발명은 상술한 실시예에 한정되지 않으며, 본 발명의 사상을 해치지 않는 범위내에서 당업자에 의한 변형이 가능함은 물론이다. 따라서, 본 발명에서 권리를 청구하는 범위는 상세한 설명의 범위내로 정해지는 것이 아니라 후술하는 청구범위로 한정될 것이다.The present invention is not limited to the above-described embodiments, and of course, modifications can be made by those skilled in the art without departing from the spirit of the present invention. Therefore, the scope of the claims in the present invention will not be defined within the scope of the detailed description, but will be limited to the claims below.

본 발명에 따르면, 휴대용 통신단말기에서 교환기를 통해 광고 데이터를 저장한 광고서버에 자동으로 다이얼링하여 통신로를 설정하고, 상기 광고서버로부터 광고데이터를 다운로드받아 저장한 후 수신모드 또는 통신모드시에 리드하여 디스플레이하거나 음성으로 출력함으로써 다음과 같은 효과를 갖는다.According to the present invention, a portable communication terminal automatically dials an advertisement server storing advertisement data through an exchange to set up a communication path, downloads and stores advertisement data from the advertisement server, and then reads in a reception mode or a communication mode. By displaying or outputting by voice, it has the following effects.

첫째, 광고주에게는 현재 많이 보급되어 있는 휴대전화 등에 의해 효과적으로 광고를 하게 되는 효과가 있다.First, there is an effect that the advertiser can effectively advertise by mobile phones that are currently widely distributed.

둘째, 특히 향후 실용화될 것으로 예상되는 영상전화에 본 기능을 탑재하여 뛰어난 광고효과를 제공함과 동시에 단말기의 판매가격을 낮추게 되는 효과가 있다.Second, in particular, the video phone, which is expected to be put into practical use, is equipped with this function to provide an excellent advertising effect and at the same time lowering the selling price of the terminal.

Claims (4)

적어도 문자, 영상 또는 음성으로 된 광고 데이터를 저장하고, 이를 주기적으로 갱신하며, 외부로부터의 요청에 대해 상기 광고데이터를 제공하기 위한 광고서버;An advertisement server for storing advertisement data in at least text, video or audio, periodically updating it, and providing the advertisement data in response to a request from the outside; 하루 중 적어도 한 번 지정된 시간에 상기 광고서버로 자동으로 전화를 걸어 접속을 시도하여 상기 광고서버와의 통신로를 설정하고, 상기 통신로를 통해 상기 광고서버로부터 다운로드받은 광고데이터를 자체내의 메모리에 저장하며, 수신모드 또는 통화모드시 상기 저장된 광고데이터를 리드하여 사용자에게로 디스플레이시켜주거나 스피커로 출력하는 적어도 하나 이상의 휴대용 통신단말기; 및Set up a communication path with the advertisement server by automatically dialing the advertisement server at a specified time of day and attempting to access the advertisement server, and the advertisement data downloaded from the advertisement server through the communication channel is stored in its own memory. At least one portable communication terminal which stores the advertisement data in a reception mode or a call mode and displays the stored advertisement data to a user or outputs them to a speaker; And 상기 광고서버와 상기 휴대용 통신단말기 사이에서 상기 광고데이터 송수신에 필요한 인터페이스를 담당하기 위한 교환기를 포함함을 특징으로 하는 휴대용 통신단말기의 자동다이얼링을 이용한 광고제공 시스템.And an exchanger for performing an interface required for transmitting and receiving the advertisement data between the advertisement server and the portable communication terminal. 제1항에 있어서,The method of claim 1, 상기 광고서버는 휴대용 통신단말기의 일련번호(Serial Number)를 등록하고, 상기 등록된 일련번호를 참조하여, 보유한 광고 데이터 전체를 한번 다 보낼 때까지는 상기 광고데이터를 중복되지 않게 상기 휴대용 통신단말기에 다운로드함을 특징으로 하는 휴대용 통신단말기의 자동다이얼링을 이용한 광고제공 시스템.The advertisement server registers a serial number of the portable communication terminal, and downloads the advertisement data to the portable communication terminal so that the advertisement data is not duplicated until the entire advertisement data is sent once with reference to the registered serial number. Advertising providing system using an automatic dialing of a portable communication terminal characterized in that. 서버와, 상기 서버로부터 데이터 또는 서비스를 제공받는 휴대용 통신단말기와, 상기 서버와 상기 단말기의 통신로 상에서 인터페이스를 담당하는 교환기를 구비한 광고제공시스템에 적합한 휴대용 통신단말기에 있어서,In a portable communication terminal suitable for an advertisement providing system having a server, a portable communication terminal that receives data or services from the server, and a switch that is in charge of an interface on the communication path between the server and the terminal, 상기 서버는 광고서버이며, 적어도 문자, 영상 또는 음성으로 된 광고 데이터를 저장하고, 상기 휴대용 통신단말기로부터의 요청에 대해 광고데이터를 제공하며,The server is an advertisement server, stores advertisement data in at least text, video or audio, and provides advertisement data in response to a request from the portable communication terminal, 상기 휴대용 통신단말기는The portable communication terminal 하루 중 적어도 한 번 지정된 시간에 상기 광고서버로 자동으로 전화를 걸어 접속을 시도하여 상기 광고서버와의 통신로를 설정하고, 상기 통신로를 통해 상기 광고서버로부터 다운로드받은 광고데이터를 자체내의 메모리에 저장하며, 수신모드 또는 통화모드시 상기 저장된 광고데이터를 리드하여 사용자에게로 디스플레이시켜주거나 스피커로 출력하는 것을 특징으로 하는 광고제공시스템에 적합한 휴대용 통신단말기.Set up a communication path with the advertisement server by automatically dialing the advertisement server at a specified time of day and attempting to access the advertisement server, and the advertisement data downloaded from the advertisement server through the communication channel is stored in its own memory. And a mobile communication terminal suitable for an advertisement providing system, wherein the stored advertisement data is read and displayed to a user or output to a speaker in a reception mode or a call mode. 제3항에 있어서,The method of claim 3, 상기 휴대용 통신단말기는The portable communication terminal 수신모드 또는 통화모드인 동안에만 상기 저장된 광고데이터를 리드하여 디스플레이부에 일정 크기로 디스플레이함을 특징으로 하는 광고제공시스템에 적합한 휴대용 통신단말기.A portable communication terminal suitable for an advertisement providing system, wherein the stored advertisement data is read and displayed on a display unit in a predetermined size only during a reception mode or a call mode.
KR1019990048861A 1999-11-05 1999-11-05 System for providing advertisements using auto dialing of portable communication terminal and communication terminal suitable for the system KR20010045541A (en)

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