KR20010029384A - A telephone advertizing system and the method - Google Patents

A telephone advertizing system and the method Download PDF

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Publication number
KR20010029384A
KR20010029384A KR1019990042156A KR19990042156A KR20010029384A KR 20010029384 A KR20010029384 A KR 20010029384A KR 1019990042156 A KR1019990042156 A KR 1019990042156A KR 19990042156 A KR19990042156 A KR 19990042156A KR 20010029384 A KR20010029384 A KR 20010029384A
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South Korea
Prior art keywords
advertisement
terminal
user
advertising
call
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KR1019990042156A
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Korean (ko)
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한태희
민영태
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한태희
민영태
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Priority to KR1019990042156A priority Critical patent/KR20010029384A/en
Publication of KR20010029384A publication Critical patent/KR20010029384A/en

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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements

Abstract

PURPOSE: The telephone advertising system using a user terminal is provided to make a user listen to an advertisement until the user is connected to a receiver, without interfering a call, so as to automatically manage the advertisement without giving any load to an existing exchange. CONSTITUTION: A terminal(10) stores and replays an advertisement. An advertising managing server(30) collects information on the advertisement from the terminal(10), and transmits a new advertisement to the terminal(10). The terminal(10) is programmed to replay the advertisement, until a call is connected at the right moment when a user picks up a telephone receiver, or until other signal like a busy tone is generated instead of a signal corresponding to a ring back tone from an exchange(40). If the user does not use the terminal(10) or a specific advertisement is replayed over designated frequencies, or if a designated connection time comes, the terminal(10) connects to the advertising managing server(30) to transmit information related to the advertisement replaying. The terminal(10) stores the advertisement inputted from the advertising managing server(30). The advertising managing server(30) stores and manages information inputted from the terminal(10), and transmits the new advertisement to the terminal(10).

Description

사용자 단말기를 이용한 전화 광고 시스템 및 그 방법{A TELEPHONE ADVERTIZING SYSTEM AND THE METHOD}Telephone advertisement system using user terminal and method thereof {A TELEPHONE ADVERTIZING SYSTEM AND THE METHOD}

본 발명은 전화가 사용되는 모든 음성통신시스템에 적용 가능한 광고시스템 및 그 방법에 관한 것으로서, 더욱 상세하게는 통화에 전혀 간섭을 하지 않고 광고를 듣도록 하는 것이다.The present invention relates to an advertisement system and a method applicable to all voice communication systems in which a telephone is used, and more particularly, to listen to an advertisement without interfering with a call at all.

현재 전화를 이용한 광고는 통화가 이뤄진 후 특정 시간 간격으로 통화자의 의도와 상관없이 무조건 광고를 들려주는 방식이 있으나 이는 통화자의 통화를 순간적이나마 단절시켜야 하는 단점을 갖고 있으며 또한 교환기가 광고에 대한 모든 책임을 갖고 처리해야 하므로 교환기의 부하는 물론 교환기측 사업자와의 밀접한 협력이 필요하다는 제약점을 갖고 있다.At present, the advertisement using the telephone has a method of advertizing the advertisement unconditionally at a specific time interval after the call is made, regardless of the intention of the caller, but it has the disadvantage of temporarily disconnecting the caller's call. As it has to deal with this problem, the load of the exchange and the close cooperation with the exchange operator are required.

이에 본 발명은 상기와 같은 문제점을 해결하기 위해 창안된 것으로, 본 발명의 목적은 통화에 전혀 간섭을 하지 않고 광고를 들려줌은 물론 이러한 기능이 교환기의 도움 없이 이뤄지도록 하여 기존의 시스템에 어떠한 영향도 주지 않도록 하는데 그 목적이 있는 것이다.Therefore, the present invention was devised to solve the above problems, and the object of the present invention is not to interfere with the call at all, but also to advertise, so that such a function is achieved without the help of an exchanger, which has no effect on the existing system. The purpose is to avoid giving.

도 1은 본 발명에 따른 블록 구성도1 is a block diagram according to the present invention

도 2는 본 발명에 따른 단말기의 광고 재생상태 흐름도2 is a flowchart illustrating an advertisement playback state of a terminal according to the present invention.

도 3은 본 발명에 따른 광고 관리를 위한 단말기와 광고 재생 서버의 접속 및 연동상태 흐름도3 is a flowchart illustrating a connection and interworking state of a terminal and an advertisement playback server for managing advertisements according to the present invention.

＜도면의 주요부분에 대한 부호의 설명＞<Description of the code | symbol about the principal part of drawing>

10: 단말기 30: 광고 관리 서버10: terminal 30: ad management server

40: 교환기 50: 일반 음성통신 단말기40: switchboard 50: general voice communication terminal

상기 목적을 달성하기 위한 본 발명은, CPU가 내장되어 프로그램이 가능한 음성통신을 위한 단말기를 포함 하며 상기 단말기는 사용자가 전화를 걸기 위해 훅오프시부터 통화가 연결될 때 까지 통신에 방해가 되지 않는 범위내에 저장된 광고를 재생하고 광고의 재생된 횟수 및 시간을 저장하며; 광고 관리 서버는 상기 단말기로부터 재생된 광고에 대한 정보를 입력 받고 단말기에 필요한 새로운 저장용 광고를 송출할 수 있도록 프로그램 되는 것을 특징으로 한다.The present invention for achieving the above object includes a terminal for programmable voice communication with a built-in CPU and the terminal does not interfere with communication until the call is connected from the hook off to make a call Play an ad stored within and store the number and time of play of the ad; The advertisement management server may be programmed to receive information about the advertisement played from the terminal and to transmit a new storage advertisement necessary for the terminal.

이하, 본 발명에 따른 단말기를 이용한 전화 광고 시스템을 첨부된 도면을 참조로 하여 상세히 설명한다.Hereinafter, a telephone advertisement system using a terminal according to the present invention will be described in detail with reference to the accompanying drawings.

도 1은 본 발명에 따른 단말기를 이용한 전화 광고 시스템의 블록 구성도를 나타낸 것이고, 도 2는 단말기의 음성 통신 시도 시 광고재생 작동을 나타내는 흐름도이며, 도 3은 광고 관리를 위한 단말기와 광고 재생 서버의 접속 및 연동상태를 나타내는 흐름도이다.1 is a block diagram of a telephone advertisement system using a terminal according to the present invention, FIG. 2 is a flowchart illustrating an advertisement reproduction operation when a terminal attempts to communicate voice, and FIG. 3 is a terminal and advertisement reproduction server for advertisement management. Is a flow chart showing the connection and interworking status of.

본 발명은 복수 개의 단말기(10)와, 상기 단말기(10)와 연결되어 단말기(10)로부터 광고재생 정보를 받고 필요 시 단말기(10)에 녹음될 광고를 단말기(10)에 전송해 주는 광고 관리서버(30)로 구성된다.According to the present invention, a plurality of terminals 10 and an advertisement management connected to the terminal 10 receive advertisement playback information from the terminal 10 and transmit advertisements to be recorded on the terminal 10 to the terminal 10 when necessary. It consists of the server 30.

상기 단말기(10)는 사용자가 전화를 걸기 위해 훅오프(12)할 때 부터 저장된 광고음을 광고재생을 시작(13)하여 수신자와 연결이 되었음을 알리는 신호가 교환기(40)로부터 입력되거나(20) 통화중 신호와 같이 링백톤이 아닌 신호가 교환기(40)로부터 입력될 때(15)까지 광고음 재생이 계속되며 하며, 재생 시작(13) 후 링백톤이 아닌 신호가 교환기(40)로부터 입력(15) 되면 광고 재생 정지 및 재생된 광고의 횟수 및 시간 등을 저장(16)후 교환기(40)로부터 입력된 신호를 발신자에게 들려준다(19). 재생 시작(13) 후 수신자와의 연결을 의미하는 신호가 교환기(40)로부터 입력(20)될 경우는 광고 재생 정지 및 재생된 광고의 횟수 및 시간 등을 저장(23)후 연결을 의미하는 신호를 사용자에게 들려준(24) 후 일반 전화와 같은 동작으로 통화(25)가 이뤄지며 광고 재생 중 발신자의 호 절단요구(17)는 광고 재생 정지 및 재생된 광고의 횟수 및 시간 등을 저장(18)후 일반전화와 같은 효과로 호 종료(21) 되도록 프로그램 된다.The terminal 10 starts playing advertisements 13 when the user hooks off 12 to make a call (13) and receives a signal from the switch 40 informing that the connection with the receiver is established (20). Advertisement sound reproduction continues until a signal other than a ringback tone, such as a busy signal, is input from the exchange 40 (15), and a signal other than a ringback tone is input from the exchange 40 after the start of reproduction 13 ( 15) When the advertisement stops playing and stores the number and time of the played advertisements (16), the signal input from the exchanger 40 is transmitted to the caller (19). When a signal indicating connection with the receiver is input 20 from the exchanger 40 after the start of reproduction 13, the signal indicating connection after storing 23 stops advertisement reproduction and the number and time of advertisements reproduced. After the call to the user 24, the call 25 is made in the same operation as a normal phone, and the call cutting request 17 of the caller during the advertisement playback stops the advertisement playback and stores the number and time of the advertisement being played (18). After the call is programmed to end 21 with the same effect as a regular phone.

또한 상기 단말기(10)는 다이얼링(14)시 사용자는 광고소리와 전화번호 입력음(DTMF)신호를 동시에 듣게 되나 사용자가 이를 원하지 않을 경우 단말기를 사용하기 전 단말기(10)에 대한 설정에 따라 광고를 다이얼링 이 후부터 들을 수 있도록 단말기(10)는 프로그램 되며 이는 다이얼링을 위한 훅오프(12) 동작이 없는 휴대폰과 같은 단말기(10) 경우 다이얼을 마친 후부터 광고를 재생하게 되는 것과 같은 절차가 된다.In addition, the terminal 10, when dialing 14, the user hears an advertisement sound and a telephone number input tone (DTMF) signal at the same time, but if the user does not want to use the terminal 10 before the advertisement according to the settings for the terminal 10 After the dialing, the terminal 10 is programmed so that the terminal 10, such as a mobile phone without a hookoff 12 operation for dialing, becomes a procedure such as playing an advertisement after finishing dialing.

상기 단말기(10)는 광고 관리 서버(30)와의 연동을 위해 사용자가 단말기를 사용 중이지 않고(32) 광고 관리 서버(30)에 접속이 필요하면(33) 광고 관리 서버(30)에 접속(34) 그 동안 재생되었던 광고의 횟수 및 시간 등의 광고 재생 자료를 광고 관리 서버(35)에 전송한다. 이때 광고 관리 서버(30)는 기존의 광고를 대신할 새로운 광고가 있는지를 판단(36)하여 있을 경우 단말기(10)로 새 광고와 새 광고의 재생 횟수 등을 전송(38)하여 단말기(10)가 새광고를 저장(39) 하도록 하여 단말기(10)가 추후 새로운 광고 재생이 이뤄지도록 프로그램되며 광고 관리 서버(30)에 단말기가 접속할 조건(33)은 특정광고의 재생 횟수가 지정된 재생횟수 이상일 경우나 지정된 접속 시간에 해당할 경우가 될 수 있다.The terminal 10 is connected to the advertisement management server 30 when the user needs to access the advertisement management server 30 without using the terminal 32 for interworking with the advertisement management server 30 (33). 34) The advertisement management data such as the number and time of advertisements that have been played are transmitted to the advertisement management server 35. At this time, the advertisement management server 30 determines whether there is a new advertisement to replace the existing advertisement (36), and if there is a new advertisement and the number of times the new advertisement is played (38) to the terminal 10 (10). Stores the new advertisement 39 so that the terminal 10 is programmed to play a new advertisement later, and the condition 33 to which the terminal connects to the advertisement management server 30 is when the number of times of playing the specific advertisement is greater than or equal to the specified number of plays. However, this may be the case for a specified connection time.

따라서, 본 발명은 일반 전화 통화의 통화를 전혀 간섭하지 않는 방법으로 버려지는 시간을 활용하여 광고를 재생하는 효과와 기존의 교환기에 어떠한 부하를 주지 않으면서도 광고의 관리가 자동으로 이뤄진다는 효과가 있으며 사용자가 어떤 광고를 얼마나 많이 들었느냐 등의 광고에 있어 핵심이 되는 자료를 투명성 있게 얻을 수 있는 효과를 갖고 있다. 이것은 또한 광고를 들은 사용자에게도 일정부분의 혜택을 줄 수 있는 근거를 마련해 준다.Therefore, the present invention has the effect of playing the advertisement using the time that is discarded in a way that does not interfere with the call of the general telephone call and the management of the advertisement is automatically performed without putting any load on the existing exchange. It has the effect of transparently obtaining the key materials in advertising such as how many advertisements a user has heard. It also provides the basis for some benefit to users who have heard the advertisement.

이상은 본 발명의 바람직한 실시 예를 도시하고 설명하였지만, 당해 기술분야의 숙련자는 본 발명의 그 광범위한 양태로부터 이탈하지 않는 범위 내에서 여러 가지로 변경 및 변형시킴이 가능하다. 따라서 본 발명의 청구범위는 이러한 변경 및 변형을 본 발명의 진정한 취지 및 범위 내에서 포함시키려 하는 것이다.While the above has shown and described preferred embodiments of the present invention, those skilled in the art can make various changes and modifications without departing from the broader aspects of the present invention. Therefore, it is the claims of the present invention to cover such modifications and variations as fall within the true spirit and scope of this invention.

Claims (1)

사용자 단말기를 이용한 전화 광고 시스템이 있어서,There is a telephone advertisement system using a user terminal, 광고를 저장 재생하는 단말기와,A terminal for storing and playing an advertisement; 상기 단말기로부터 광고에 대한 정보를 수집 및 단말기로 새로운 광고를 전송하는 광고관리 서버를 포함하며;An advertisement management server for collecting information on advertisements from the terminal and transmitting new advertisements to the terminal; 상기 단말기는 사용자가 전화를 걸려 할 때 수화기를 드는 순간부터 통화가 연결되거나 교환기로부터 링백톤에 해당하는 신호가 아닌, 통화 중 신호와 같은 다른 신호가 올때 까지 광고를 재생하도록 프로그램 되며;The terminal is programmed to play an advertisement from the moment the user picks up the handset when the user makes a call until the call is connected or until a signal other than a ringback tone is received from the exchange, such as a busy signal; 상기 단말기는 사용자가 사용 중이지 않고 특정광고가 지정된 횟수 이상 재생되었거나 지정된 접속 시간일 경우 광고관리 서버에 접속하여 광고 재생에 관련된 정보를 송신하고 광고관리 서버로부터 입력되는 광고를 저장하도록 프로그램 되며;The terminal is programmed to access the advertisement management server to transmit information related to advertisement reproduction and to store advertisements input from the advertisement management server when the user is not in use and the specific advertisement is played more than a specified number of times or at a designated access time; 상기 광고 관리 서버는 단말기로부터 입력되는 정보를 저장 관리하며 필요 시 새로운 광고를 단말기에게 전송하도록 프로그램 되는 것을 특징으로 하는 사용자 단말기를 이용한 광고시스템 및 방법.The advertisement management server stores and manages information input from the terminal, and if necessary, advertising systems and methods using the user terminal, characterized in that the program is programmed to transmit to the terminal.
KR1019990042156A 1999-09-30 1999-09-30 A telephone advertizing system and the method KR20010029384A (en)

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KR100401026B1 (en) * 2001-09-25 2003-10-10 전복자 The crocheting method
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KR100549292B1 (en) * 2003-10-07 2006-02-03 노황창 Apparatus for monitoring of telephone advertising disclosure used communication network and method same

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KR19990055482A (en) * 1997-12-27 1999-07-15 구자홍 Advertising method using mobile communication terminal
KR19990084087A (en) * 1999-09-13 1999-12-06 최동호 A mobile telecommunication system for supply an advertisement adjusted to an user

Cited By (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20010045541A (en) * 1999-11-05 2001-06-05 배을섭 System for providing advertisements using auto dialing of portable communication terminal and communication terminal suitable for the system
KR100411224B1 (en) * 1999-11-19 2003-12-18 (주)마들 Method of Changing Telephone signals
KR20000036704A (en) * 2000-03-27 2000-07-05 신미정 The method of downloading and listening to the melody using the certain period of the time between pushing the Send button of the mobile phone and receiving the signal from the called party
KR100401026B1 (en) * 2001-09-25 2003-10-10 전복자 The crocheting method
KR100432580B1 (en) * 2002-05-14 2004-05-24 에스케이 텔레콤주식회사 A method for providing Voice Advertisement Service in mobile telecommunication network
KR100549292B1 (en) * 2003-10-07 2006-02-03 노황창 Apparatus for monitoring of telephone advertising disclosure used communication network and method same

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