CN102984270A - Message push server and method - Google Patents
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- CN102984270A CN102984270A CN2012105372177A CN201210537217A CN102984270A CN 102984270 A CN102984270 A CN 102984270A CN 2012105372177 A CN2012105372177 A CN 2012105372177A CN 201210537217 A CN201210537217 A CN 201210537217A CN 102984270 A CN102984270 A CN 102984270A
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Abstract
The invention discloses a message push server and method. In a system, the message push server comprises a data extraction unit, a marking unit, a message matching unit and a push unit, wherein the data extraction unit extracts a user ID (Identity) accessing a corresponding website and access data from a data server; the marking unit sets a corresponding type label for the user ID according to the access data of the corresponding website accessed by the user ID; the message matching unit receives a notice message sent by a third-party server or a message editing background and matches a target user group according to the notice message to obtain a target type label corresponding to the user ID in the target user group; and the push unit sends the notice message to a client corresponding to the user ID set with the target type label. With the adoption of the message push server and method, the positioning accuracy in a notice message sending process is improved, the occupancy of network resources in the notice message sending process is reduced, and the interference of the notice message with a non-demand user is reduced.
Description
Technical field
The present invention relates to network communications technology field, particularly a kind of message push service device and method.
Background technology
In the prior art, often according to the mounted application of user, send message to it, to recommend it similar application is installed.This suggested design, less at number of users, and in the limited situation of user installation number of applications, tend to the situation that exists the location inaccurate, be that recommendation message can be sent to the place to the uninterested user of message content, thereby cause the waste of Internet resources and to user's interference.
Summary of the invention
In view of the above problems, the present invention has been proposed in order to a kind of a kind of message push service device and method that overcomes the problems referred to above or address the above problem at least in part is provided.
According to one aspect of the present invention, a kind of message push service device is provided, it comprises:
Data extracting unit is suitable for extracting user ID and the visit data of accessing corresponding network address from data server;
Indexing unit is suitable for accessing according to user ID the visit data of corresponding network address, for user ID arranges corresponding type label;
The match messages unit is suitable for receiving the notification message that send on third-party server or message editing backstage, and according to described notification message coupling potential user group, obtains the target type label corresponding with the user ID in the described potential user group;
Push unit is suitable for described notification message is sent to client corresponding to user ID that is equipped with described target type label.
Alternatively, described data extracting unit comprises:
Sending module is suitable for network address to be analyzed is sent to data server;
Receiver module, be suitable for receiving described data server feedback access the user ID of described network address to be analyzed, and this user ID is accessed the number of times of described network address to be analyzed.
Alternatively, described indexing unit comprises:
The network address sort module is suitable for the processing of classifying of the corresponding network address of user ID access;
The frequency statistics module, the number of times that is suitable for user ID is accessed every class network address is added up;
Label arranges module, is suitable for judging that number of times that user ID accesses every class network address whether greater than predetermined threshold, if so, is the type label of user ID setting corresponding to such network address.
Alternatively, described label arranges module, also is suitable for generating the user type list; Record user ID in the described user type list and to type label that should user ID.
Alternatively, described match messages unit comprises:
The message sink module is suitable for and third-party server or message editing background communication, receives the notification message from described third-party server or message editing backstage;
User's matching module is suitable for extracting the pragmatic information in the described notification message, and according to described pragmatic information coupling potential user group;
Table look-up module is suitable for searching described user type list, obtains the corresponding target type label of user ID in the described potential user group.
Alternatively, described user's matching module also is suitable for the source web coupling potential user group according to described notification message.
The present invention also provides a kind of information push method, and it comprises step:
Extract user ID and the visit data of accessing corresponding network address from data server;
Access the visit data of corresponding network address according to user ID, for user ID arranges corresponding type label;
Receive the notification message that send on third-party server or message editing backstage, and according to described notification message coupling potential user group, obtain the target type label corresponding with the user ID in the described potential user group;
Described notification message is sent to client corresponding to user ID that is equipped with described target type label.
Alternatively, describedly extract user ID and the visit data accessed corresponding network address from data server, comprising:
Network address to be analyzed is sent to data server;
Receive described data server feedback access the user ID of described network address to be analyzed, and this user ID is accessed the number of times of described network address to be analyzed.
Alternatively, describedly access the visit data of corresponding network address according to user ID, for user ID arranges corresponding type label, comprising:
To the processing of classifying of the corresponding network address of user ID access;
User ID being accessed the number of times of every class network address adds up;
Judge that number of times that user ID accesses every class network address whether greater than predetermined threshold, if so, is the type label of user ID setting corresponding to such network address.
Alternatively, described for user ID arranges corresponding type label, also comprise afterwards:
Generate the user type list, record user ID in the described user type list and to type label that should user ID.
Alternatively, the notification message that send on described reception third-party server or message editing backstage, and according to described notification message coupling potential user group, obtain the target type label corresponding with the user ID in the described potential user group, comprising:
With third-party server or message editing background communication, receive the notification message from described third-party server or message editing backstage;
Extract the pragmatic information in the described notification message, and according to described pragmatic information coupling potential user group;
Search described user type list, obtain the corresponding target type label of user ID in the described potential user group.
Alternatively, the notification message that send on described reception third-party server or message editing backstage, and according to described notification message coupling potential user group, obtain the target type label corresponding with the user ID in the described potential user group, comprising:
With third-party server or message editing background communication, receive the notification message from described third-party server or message editing backstage;
Source web coupling potential user group according to described notification message;
Search described user type list, obtain the corresponding target type label of user ID in the described potential user group.
(3) beneficial effect
Message push service device of the present invention and method, the type label of respective user ID is set based on user's historical internet records, simultaneously according to notification message coupling potential user group, and then notification message is sent to client corresponding to user ID that is provided with the target type label, thereby improved the accuracy of locating in the notification message process of transmitting, minimizing notification message process of transmitting takies Internet resources, has reduced the interference of notification message to non-demand user.
Above-mentioned explanation only is the general introduction of technical solution of the present invention, for can clearer understanding technological means of the present invention, and can be implemented according to the content of specification, and for above and other objects of the present invention, feature and advantage can be become apparent, below especially exemplified by the specific embodiment of the present invention.
Description of drawings
By reading hereinafter detailed description of the preferred embodiment, various other advantage and benefits will become cheer and bright for those of ordinary skills.Accompanying drawing only is used for the purpose of preferred implementation is shown, and does not think limitation of the present invention.And in whole accompanying drawing, represent identical parts with identical reference symbol.In the accompanying drawings:
Fig. 1 shows the according to an embodiment of the invention modular structure schematic diagram of message push system;
Fig. 2 shows the according to an embodiment of the invention modular structure schematic diagram of data extracting unit;
Fig. 3 shows the according to an embodiment of the invention modular structure schematic diagram of indexing unit;
Fig. 4 shows the according to an embodiment of the invention modular structure schematic diagram of match messages unit;
Fig. 5 shows the according to an embodiment of the invention flow chart of information push method;
Fig. 6 shows the according to an embodiment of the invention refinement flow chart of the step S100 of information push method;
Fig. 7 shows the according to an embodiment of the invention refinement flow chart of the step S200 of information push method;
Fig. 8 shows according to an embodiment of the invention a kind of refinement flow chart of the step S300 of information push method;
Fig. 9 shows the according to an embodiment of the invention another kind of refinement flow chart of the step S300 of information push method.
Embodiment
Exemplary embodiment of the present disclosure is described below with reference to accompanying drawings in more detail.Although shown exemplary embodiment of the present disclosure in the accompanying drawing, yet should be appreciated that and to realize the disclosure and the embodiment that should do not set forth limits here with various forms.On the contrary, it is in order to understand the disclosure more thoroughly that these embodiment are provided, and can with the scope of the present disclosure complete convey to those skilled in the art.
Fig. 1 shows the according to an embodiment of the invention modular structure schematic diagram of message push system, and as shown in Figure 1, described system 1 comprises: message push service device 100, data server 200, and third-party server 300 or message editing backstage 400.Described message push service device 100 also connects a plurality of clients 2, is used for message push to corresponding client 2.
Particularly, described message push service device 100 also comprises:
Wherein, user ID is user's unique identifier, is used for mark and distinguishes different users.When the user accesses corresponding network address, described data server 200 all can generate a Visitor Logs, the record content comprises: user ID, network address URL(Uniform/UniversalResource Locator, URL(uniform resource locator)) and the information such as access time.Visitor Logs can adopt form to store, and is as shown in table 1 below, records the network address Visitor Logs of user at the beginning of 2012 12 months that user ID is respectively A0001, A0002 and A0003 in this form.
Table 1 Visitor Logs form example
| User ID | Network address URL | Access time |
| A0001 | http://www.baidu.com/ | 2012-12-612:11:36 |
| A0002 | http://www.ifeng.com/ | 2012-12-512:11:36 |
| A0003 | http://www.taobao.com/ | 2012-12-612:10:36 |
| A0003 | www.360buy.com/ | 2012-12-612:0:36 |
| A0003 | www.dangdang.com/ | 2012-12-112:10:36 |
| A0003 | http://www.taobao.com/ | 2012-12-61:10:36 |
Referring to Fig. 2, described data extracting unit 110 comprises:
Sending module 111 is suitable for network address to be analyzed is sent to data server 200;
Wherein, type label corresponding to user ID is the identifier that the user is carried out category division according to user's online custom.Such as, if the website such as user's frequent visit Taobao, Dangdang.com, store, Jingdone district then can be labeled as this user net purchase class user; If the websites such as everybody net of user's frequent visit, happy net, Sina's microblogging then can be labeled as this user social class user.
Referring to Fig. 3, described indexing unit 120 comprises:
Network address sort module 121 is suitable for the processing of classifying of the corresponding network address of user ID access.This module is mainly used in the network address processing of classifying, and such as Taobao, Dangdang.com, store, Jingdone district can being divided to shopping class website, everybody net, happy net, Sina's microblogging can be divided to social class website.
Label arranges module 123, is suitable for judging that number of times that user ID accesses every class network address whether greater than predetermined threshold, if so, is the type label of user ID setting corresponding to such network address.Preferably, described label arranges module 123, also is suitable for generating the user type list; Record user ID in the described user type list and to type label that should user ID.
The predetermined threshold here should be according to the actual conditions setting or is suitably adjusted, suppose to be set to 3, user ID A0003 can be set up the type label corresponding to shopping class network address in the then above-mentioned table 1, its corresponding type label can be net purchase type label, and this user can be marked as net purchase class user.Table 2 is user type list examples, as shown in table 2, the number of times of accessing certain class network address when corresponding user ID can be set up corresponding type label when reaching threshold value, and, same type label can corresponding a plurality of user ID, and same user ID also can be set up a plurality of type label.
Table 2 user type list
| User ID | Type label |
| A0003 | The net purchase type; Koinotropic type; The information type |
| A0004 | Koinotropic type |
| A0008 | The net purchase type |
As the source of notification message, third-party server 300 and message editing backstage 400 all can send a notification message to described match messages unit 130; Simultaneously, third-party server 300 also can send to message informing message editing backstage 400, sends to described match messages unit 130 after being unified to process by message editing backstage 400.The third-party server 300 here can be shopping website server, social network sites server etc.; Correspondingly, the notification message here can be Discount Promotion message, member's alive messages etc.
Referring to Fig. 4, described match messages unit 130 comprises:
User's matching module 132 is suitable for extracting the pragmatic information in the described notification message, and according to described pragmatic information coupling potential user group.Described pragmatic information is used for the potential user group of this message informing of explanation, illustrates that such as pragmatic information can be set in the Discount Promotion message informing from Taobao its potential user group is net purchase class user.Simultaneously, this note message can be arranged in corresponding message informing voluntarily by third-party server 300, also can be arranged by message editing backstage 400 unified interpolations.
Table look-up module 133 is suitable for searching described user type list, obtains the corresponding target type label of user ID in the described potential user group.Suppose that it is net purchase class user that described user's matching module 132 couplings obtain potential user group, then corresponding target type label can be net purchase type label.
Fig. 5 shows the according to an embodiment of the invention flow chart of information push method, and as shown in Figure 5, described method comprises step:
S100: extract user ID and the visit data of accessing corresponding network address from data server.Referring to Fig. 6, described step S100 comprises:
S110: network address to be analyzed is sent to data server.
S120: receive described data server feedback access the user ID of described network address to be analyzed, and this user ID is accessed the number of times of described network address to be analyzed.
S200: access the visit data of corresponding network address according to user ID, for user ID arranges corresponding type label.
Referring to Fig. 7, described step S200 comprises:
S210: to the processing of classifying of the corresponding network address of user ID access;
S220: the number of times of user ID being accessed every class network address is added up;
S230: judge that number of times that user ID accesses every class network address whether greater than predetermined threshold, if so, is the type label of user ID setting corresponding to such network address.
Can also comprise step S240 after the described step S230: generate the user type list, record user ID in the described user type list and to type label that should user ID.
S300: receive the notification message that send on third-party server or message editing backstage, and according to described notification message coupling potential user group, obtain the target type label corresponding with the user ID in the described potential user group.
Referring to Fig. 8, described step S300 comprises step:
S310: with third-party server or message editing background communication, receive the notification message from described third-party server or message editing backstage;
S320: extract the pragmatic information in the described notification message, and according to described pragmatic information coupling potential user group;
S330: search described user type list, obtain the corresponding target type label of user ID in the described potential user group.
In addition, referring to Fig. 9, in another preferred embodiment, described step S300 can also comprise step:
S310: with third-party server or message editing background communication, receive the notification message from described third-party server or message editing backstage;
S320 ': according to the source web coupling potential user group of described notification message;
S330: search described user type list, obtain the corresponding target type label of user ID in the described potential user group.
S400: described notification message is sent to client corresponding to user ID that is equipped with described target type label.
The described message push service device of the embodiment of the invention and method, the type label of respective user ID is set based on user's historical internet records, simultaneously according to notification message coupling potential user group, and then notification message is sent to client corresponding to user ID that is provided with the target type label, thereby improved the accuracy of locating in the notification message process of transmitting, minimizing notification message process of transmitting takies Internet resources, has reduced the interference of notification message to non-demand user.
Intrinsic not relevant with any certain computer, virtual system or miscellaneous equipment with demonstration at this algorithm that provides.Various general-purpose systems also can be with using based on the teaching at this.According to top description, it is apparent constructing the desired structure of this type systematic.In addition, the present invention is not also for any certain programmed language.Should be understood that and to utilize various programming languages to realize content of the present invention described here, and the top description that language-specific is done is in order to disclose preferred forms of the present invention.
In the specification that provides herein, a large amount of details have been described.Yet, can understand, embodiments of the invention can be put into practice in the situation of these details not having.In some instances, be not shown specifically known method, structure and technology, so that not fuzzy understanding of this description.
Similarly, be to be understood that, in order to simplify the disclosure and to help to understand one or more in each inventive aspect, in the description to exemplary embodiment of the present invention, each feature of the present invention is grouped together in single embodiment, figure or the description to it sometimes in the above.Yet the method for the disclosure should be construed to the following intention of reflection: namely the present invention for required protection requires the more feature of feature clearly put down in writing than institute in each claim.Or rather, as following claims reflected, inventive aspect was to be less than all features of the disclosed single embodiment in front.Therefore, follow claims of embodiment and incorporate clearly thus this embodiment into, wherein each claim itself is as independent embodiment of the present invention.
Those skilled in the art are appreciated that and can adaptively change and they are arranged in one or more equipment different from this embodiment the module in the equipment among the embodiment.Can be combined into a module or unit or assembly to the module among the embodiment or unit or assembly, and can be divided into a plurality of submodules or subelement or sub-component to them in addition.In such feature and/or process or unit at least some are mutually repelling, and can adopt any combination to disclosed all features in this specification (comprising claim, summary and the accompanying drawing followed) and so all processes or the unit of disclosed any method or equipment make up.Unless in addition clearly statement, disclosed each feature can be by providing identical, being equal to or the alternative features of similar purpose replaces in this specification (comprising claim, summary and the accompanying drawing followed).
In addition, those skilled in the art can understand, although embodiment more described herein comprise some feature rather than further feature included among other embodiment, the combination of the feature of different embodiment means and is within the scope of the present invention and forms different embodiment.For example, in the following claims, the one of any of embodiment required for protection can be used with compound mode arbitrarily.
All parts embodiment of the present invention can realize with hardware, perhaps realizes with the software module of moving at one or more processor, and perhaps the combination with them realizes.It will be understood by those of skill in the art that and to use in practice microprocessor or digital signal processor (DSP) to realize according to some or all some or repertoire of parts in the message push service device of the embodiment of the invention.The present invention can also be embodied as be used to part or all equipment or the device program (for example, computer program and computer program) of carrying out method as described herein.Such realization program of the present invention can be stored on the computer-readable medium, perhaps can have the form of one or more signal.Such signal can be downloaded from internet website and obtain, and perhaps provides at carrier signal, perhaps provides with any other form.
It should be noted above-described embodiment the present invention will be described rather than limit the invention, and those skilled in the art can design alternative embodiment in the situation of the scope that does not break away from claims.In the claims, any reference symbol between bracket should be configured to limitations on claims.Word " comprises " not to be got rid of existence and is not listed in element or step in the claim.Being positioned at word " " before the element or " one " does not get rid of and has a plurality of such elements.The present invention can realize by means of the hardware that includes some different elements and by means of the computer of suitably programming.In having enumerated the unit claim of some devices, several in these devices can be to come imbody by same hardware branch.The use of word first, second and C grade does not represent any order.Can be title with these word explanations.
Claims (12)
1. message push service device, it comprises:
Data extracting unit is suitable for extracting user ID and the visit data of accessing corresponding network address from data server;
Indexing unit is suitable for accessing according to user ID the visit data of corresponding network address, for user ID arranges corresponding type label;
The match messages unit is suitable for receiving the notification message that send on third-party server or message editing backstage, and according to described notification message coupling potential user group, obtains the target type label corresponding with the user ID in the described potential user group;
Push unit is suitable for described notification message is sent to client corresponding to user ID that is equipped with described target type label.
2. message push service device as claimed in claim 1 is characterized in that, described data extracting unit comprises:
Sending module is suitable for network address to be analyzed is sent to data server;
Receiver module, be suitable for receiving described data server feedback access the user ID of described network address to be analyzed, and this user ID is accessed the number of times of described network address to be analyzed.
3. message push service device as claimed in claim 2 is characterized in that, described indexing unit comprises:
The network address sort module is suitable for the processing of classifying of the corresponding network address of user ID access;
The frequency statistics module, the number of times that is suitable for user ID is accessed every class network address is added up;
Label arranges module, is suitable for judging that number of times that user ID accesses every class network address whether greater than predetermined threshold, if so, is the type label of user ID setting corresponding to such network address.
4. message push service device as claimed in claim 3 is characterized in that, described label arranges module, also is suitable for generating the user type list; Record user ID in the described user type list and to type label that should user ID.
5. message push service device as claimed in claim 4 is characterized in that, described match messages unit comprises:
The message sink module is suitable for and third-party server or message editing background communication, receives the notification message from described third-party server or message editing backstage;
User's matching module is suitable for extracting the pragmatic information in the described notification message, and according to described pragmatic information coupling potential user group;
Table look-up module is suitable for searching described user type list, obtains the corresponding target type label of user ID in the described potential user group.
6. message push service device as claimed in claim 5 is characterized in that, described user's matching module also is suitable for the source web coupling potential user group according to described notification message.
7. information push method, it comprises step:
Extract user ID and the visit data of accessing corresponding network address from data server;
Access the visit data of corresponding network address according to user ID, for user ID arranges corresponding type label;
Receive the notification message that send on third-party server or message editing backstage, and according to described notification message coupling potential user group, obtain the target type label corresponding with the user ID in the described potential user group;
Described notification message is sent to client corresponding to user ID that is equipped with described target type label.
8. method as claimed in claim 7 is characterized in that, describedly extracts user ID and the visit data of accessing corresponding network address from data server, comprising:
Network address to be analyzed is sent to data server;
Receive described data server feedback access the user ID of described network address to be analyzed, and this user ID is accessed the number of times of described network address to be analyzed.
9. method as claimed in claim 8 is characterized in that, describedly accesses the visit data of corresponding network address according to user ID, for user ID arranges corresponding type label, comprising:
To the processing of classifying of the corresponding network address of user ID access;
User ID being accessed the number of times of every class network address adds up;
Judge that number of times that user ID accesses every class network address whether greater than predetermined threshold, if so, is the type label of user ID setting corresponding to such network address.
10. method as claimed in claim 9 is characterized in that, and is described for user ID arranges corresponding type label, also comprises afterwards:
Generate the user type list, record user ID in the described user type list and to type label that should user ID.
11. method as claimed in claim 10, it is characterized in that, the notification message that send on described reception third-party server or message editing backstage, and according to described notification message coupling potential user group, obtain the target type label corresponding with the user ID in the described potential user group, comprising:
With third-party server or message editing background communication, receive the notification message from described third-party server or message editing backstage;
Extract the pragmatic information in the described notification message, and according to described pragmatic information coupling potential user group;
Search described user type list, obtain the corresponding target type label of user ID in the described potential user group.
12. method as claimed in claim 10, it is characterized in that, the notification message that send on described reception third-party server or message editing backstage, and according to described notification message coupling potential user group, obtain the target type label corresponding with the user ID in the described potential user group, comprising:
With third-party server or message editing background communication, receive the notification message from described third-party server or message editing backstage;
Source web coupling potential user group according to described notification message;
Search described user type list, obtain the corresponding target type label of user ID in the described potential user group.
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| CN103312780A (en) * | 2013-05-13 | 2013-09-18 | 济南政和科技有限公司 | Cluster type information issuing method of portal website in county and municipal institutions |
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