CN106709073A - Browser notification pushing method and browser terminal - Google Patents

Abstract

The invention discloses a browser notification pushing method and a browser terminal. The method comprises determining that a currently browsed page is matched with a preset page structural pattern; extracting the content key information of the matched page and the URL (uniform resource locator) characteristic value of a website corresponding to the matched page; obtaining pushed notification matched with the content key information and/or the URL characteristic value. The browser notification pushing method solves the problem of resource waste due to low precision of pushed notifications and inadaptability to user access behaviors.

Description

The method and a kind of browser terminal of message push are carried out in a kind of browser

Technical field

The present invention relates to Internet technical field, and in particular to carry out the method and one kind of message push in a kind of browser Browser terminal.

Background technology

With the development of internet, network has become people and obtains one of important channel of information, and browser is then People use network, the essential tool of a variety of pages in browse network.

User receives some PUSH messages that electric business or other service providers push in browsing pages, often. At present, the mode of conventional PUSH message is：The search key that user is input into browsing pages is collected, and/or collects use Page keyword on the page that family currently browses；Then, according to the search key and/or page keyword being collected into, With obtaining PUSH message；PUSH message is finally pushed to user.

Above-mentioned PUSH message mode the disadvantage is that, being disappeared according to the push that search key and/or page keyword are obtained Breath precision is low, and e.g., user currently browses i Phone, the PUSH message for now being obtained according to page keyword " apple " It is likely about the PUSH message of this fruit of apple so that PUSH message is incompatible with the access behavior of user.And, when When user receives the network information not liked, the antagonistic psychology of user is easily caused, user will not further go to check push The particular content of message, causes the wasting of resources.

The content of the invention

In view of the above problems, it is proposed that the present invention so as to provide one kind overcome above mentioned problem or at least in part solve on The method and a kind of corresponding browser terminal of message push are carried out in a kind of browser for stating problem.

According to one aspect of the present invention, there is provided a kind of method that message push is carried out in browser, including：

Determine that current browse webpage matches with default page structure pattern；

Extract the URL spies in the key content information and the corresponding network address of the page that matches in the page that matches Value indicative；

The PUSH message that acquisition matches with the key content information and/or the URL characteristic values.

According to another aspect of the present invention, there is provided a kind of browser terminal, including：

Determining module, for determining that current browse webpage matches with default page structure pattern；

Extraction module, it is corresponding for extracting key content information and the page that matches in the page that matches URL characteristic values in network address；

Acquisition module, disappears for obtaining the push matched with the key content information and/or the URL characteristic values Breath.

The method and a kind of browser terminal of message push are carried out in a kind of browser that the present invention is provided, is first determined current The structural style of browsing pages, after it is determined that current browse webpage matches with default page structure pattern, then extracts current The key content information and URL characteristic values of browsing pages, so obtain with the key content information of current browse webpage and/or The PUSH message that URL characteristic values match.By the structural style of current browse webpage, it may be determined that the page that user currently browses Whether face is the page that user commonly uses or preference；By the key content information and/or URL characteristic values of current browse webpage, The content that user currently browses can clearly be determined, so that the PUSH message precision that matching is obtained is high, and visited with user Ask that behavior is adapted, meet user's request, it is to avoid the wasting of resources.

Described above is only the general introduction of technical solution of the present invention, in order to better understand technological means of the invention, And can be practiced according to the content of specification, and in order to allow the above and other objects of the present invention, feature and advantage can Become apparent, below especially exemplified by specific embodiment of the invention.

Brief description of the drawings

By reading the detailed description of hereafter preferred embodiment, various other advantages and benefit is common for this area Technical staff will be clear understanding.Accompanying drawing is only used for showing the purpose of preferred embodiment, and is not considered as to the present invention Limitation.And in whole accompanying drawing, identical part is denoted by the same reference numerals.In the accompanying drawings：

Fig. 1 is the flow chart of a kind of method for carrying out message push in first embodiment of the invention in browser；

Fig. 2 is the flow chart of a kind of method for carrying out message push in second embodiment of the invention in browser；

Fig. 3 is the flow chart of a kind of method for carrying out message push in third embodiment of the invention in browser；

Fig. 4 is a kind of structured flowchart of browser terminal in fourth embodiment of the invention；

Fig. 5 is a kind of structured flowchart of browser terminal in fifth embodiment of the invention；

Fig. 6 is a kind of structured flowchart of browser terminal in sixth embodiment of the invention.

Specific embodiment

The exemplary embodiment of the disclosure is more fully described below with reference to accompanying drawings.Although showing the disclosure in accompanying drawing Exemplary embodiment, it being understood, however, that may be realized in various forms the disclosure without should be by embodiments set forth here Limited.Conversely, there is provided these embodiments are able to be best understood from the disclosure, and can be by the scope of the present disclosure Complete conveys to those skilled in the art.

Reference picture 1, shows the flow of a kind of method for carrying out message push in first embodiment of the invention in browser Figure.In the present embodiment, the method that message push is carried out in the browser can include：

Step 102, determines that current browse webpage matches with default page structure pattern.

Different Webpages is different according to the content that it represents, and its page structure pattern is also different.For example：For one The novel page, the corresponding page structure pattern of the novel page represents suitable for word；For a page picture, the figure The corresponding page structure pattern of the piece page represents suitable for picture.As can be seen here, the page that user is browsed by browser, its page Face structural style can be with identical, or different.In the present embodiment, default page structure pattern can be to user After the previous page for browsing is collected and analyzes, the page structure pattern of setting.Wherein, previous to the user page for browsing Collection and analysis can be realized using traditional any appropriate ways.

Step 104, extract described in the key content information and the corresponding network address of the page that matches that match in the page In URL characteristic values.

In the present embodiment, the key content information is included but is not limited to：User is in searching that browser address bar is input into Rope word, and/or the search word that user is input into browser searches column, and/or user's input in the search website opened Search word, and/or the search word that user is input into by click or selection operation.

Further, in the present embodiment except to extract the content in the page (i.e. current browse webpage) that matches Outside key message, also to extract in the corresponding network address of the page that matches URL (Uniform Resource Locator, URL) characteristic value.Wherein, the URL characteristic values can be indicated for the value of page type and for indicating The value of webpage species.The page type can include the one kind in the word page, page picture and video page；The webpage Species can include：News category, military class, finance and economic, sport category, amusement class, scientific and technological class, house property class, automotive-type, it is educational, At least one in figure kind and game class.For example：Can be from network address " http://news.163.com/13/1224/02/ 9GQVBO4O00014AED.html201312 " the URL characteristic values of " news " as the network address are extracted in；Wherein, pass through " news " can determine that the page is a news category page.

Need exist for explanation is, it is preferable that extract the key content information that obtains and URL characteristic values may pass through plus Transmitted again after close treatment, to improve the security of information transmission.

Step 106, the PUSH message that acquisition matches with the key content information and/or the URL characteristic values.

In the present embodiment, browser can be obtained and the key content information from one or more data servers And/or the PUSH message that the URL characteristic values match.When the PUSH message be from multiple data servers obtain with During the message that the key content information and/or the URL characteristic values match, the species of the PUSH message can be many Kind, such as：The PUSH message can be webpage word message, Web page picture message, video web page message, microblog topic, microblogging At least one in comment, mhkc message, forum's topic and forum's comment.For example, when the PUSH message is from microblog data In server obtain when, the PUSH message can be microblog topic and/or microblogging comment；When the PUSH message is from opinion In altar data server obtain when, the PUSH message can be forum's topic and/or forum comment.

In sum, the method that message push is carried out in the browser that the present embodiment is provided, first determines current browse webpage Structural style, after it is determined that current browse webpage matches with default page structure pattern, then extract current browse webpage Key content information and URL characteristic values, and then obtain the key content information and/or URL characteristic values with current browse webpage The PUSH message for matching.By the structural style of current browse webpage, it may be determined that the page that user currently browses whether be The page that user commonly uses or preference；By the key content information and/or URL characteristic values of current browse webpage, can be clear and definite Determine the content that user currently browses so that the PUSH message precision that obtains of matching is high, and with user access activity phase Adapt to, meet user's request, it is to avoid the wasting of resources.

Reference picture 2, shows the flow of a kind of method for carrying out message push in second embodiment of the invention in browser Figure.In the present embodiment, the method that message push is carried out in the browser can include：

Step 202, browser determines that current browse webpage matches with default page structure pattern.

It is preferred that in the present embodiment, browser determines that current browse webpage matches with default page structure pattern Method it is as follows：

The first step, the default at least one page structure pattern matching of browser is set, and specific method can be：

Browser can set up a matching and set file and at least one page structure pattern matching is set into guarantor Exist it is described matching set file in.Wherein, the matching sets file includes at least one website node, each website section Point includes at least one web page joint, more than two matchings is provided with least part of web page joint and sets description section Point, each matching sets description node one page structure pattern matching of correspondence and sets, page structure pattern described at least two Matching set in include respectively to the Different matching setting option of same type page structure pattern.

Second step, browser downloads the current browse webpage, obtains the page structure pattern of the current browse webpage.

3rd step, browser sets the page structure pattern of the current browse webpage with the page structure pattern matching Put and matched, until page structure pattern matching success.

In the present embodiment, first, browser can search the current browse webpage in the matching sets file The corresponding website node of page structure pattern and web page joint.

Then, browser is under the web page joint for finding, by the page structure pattern of the current browse webpage with should The matching setting option that the first matching in web page joint is set in description node is matched successively.

Finally, to the matching setting option that the match is successful, the browser matching setting option that the match is successful according to, it is determined that working as The page structure pattern of preceding browsing pages matches with default page structure pattern；It is clear to the matching setting option that it fails to match Look to be searched during matching of the device in the web page joint in addition to the first matching sets description node sets description node and matched with this What is failed matches the corresponding matching setting option of setting option, the matching setting option and the page of the current browse webpage that will be found Face structural style is matched, until what is found matches the page structure pattern matching of setting option and the current browse webpage Success, the page structure pattern and default page structure pattern for determining current browse webpage matches.

Step 204, browser matches the structure of the corresponding URL of the page according to, judge described in match the page Page level.

Wherein, the page i.e. current browse webpage that matches.In the present embodiment, page level can be divided into homepage Level, front page level and content details page three ranks of level.Further, can also be by the structure of the network address URL to the page Analysis, judges the page level of page-out.

For example, first, user is input into " www.baidu.com " in browser address bar and opens an initial page, root May determine that the page level of the initial page is homepage level according to the URL structure of " www.baidu.com ".

Then, user is input into a search word " Cheng Long " in the initial page and can obtain a network address and is “http://www.baidu.com/sWd=%E6%88%90%E9%BE%99＆rsv_bp=0＆ch=＆tn= Baidu |=＆rsv_spt=3＆ie=utf-8＆rsv_sug3=17＆rsv_sug1=16＆rsv_sug4=104 9＆ The result of page searching of rsv_sug=0＆inputT=12871 ", the URL structure according to the result of page searching may determine that The page level of the result of page searching is front page level, wherein there is multiple search links in the result of page searching.

Finally, user clicks on some the search link in the result of page searching, and can obtain a network address is “http://baike.baidu.com/subview/3539/10605302.htmToSubview=1＆fromId=3539＆ The detailed content page of from=rdtself ", the URL structure according to the detailed content page may determine that it is described in detail in It is content details page level to hold the page level of the page.

Step 206, when the page level of the page that matches is for content details page level, browser determines described The page that matches is effective page.

In the present embodiment, can be described interior in the page level that page level judged result is the page that matches When holding details page level, the page that matches is defined as effective page.Explanation is needed exist for, effective page can be with Include but are not limited to be content details page level, when a certain page includes specific substance information, you can will be described The a certain page is defined as an effective page.

In the present embodiment, after the page is matched for effective page described in browser determines, step is continued executing with 208, when the page that matches described in browser determination is not effective page, then return to step 204 continues to match described in judgement The page level of the page.

Step 208, browser extract described in the key content information that matches in the page it is corresponding with the page that matches Network address in URL characteristic values.

In the present embodiment, browser in step 208 extract described in the key content information step that matches in the page, Can be realized by the following method：

The first step, obtain described in the web page element information that matches in the page.

Second step, extracted from the page that matches according to the web page element information described in the figure that matches in the page Piece information, and/or video file information, and/or audio file information；And/or, match the corresponding title of the page described in extraction Key word in title.

Picture letter in the page that matches described in being extracted from the page that matches according to the web page element information When breath, and/or video file information, and/or audio file information, it is preferred that can be according to the web page element information from institute State the pictorial information, and/or video file information, and/or audio file in the page that matches described in extracting in the page that matches Information, and, corresponding picture description information, and/or video presentation information, and/or audio description information.

Then, according to the picture description information, and/or video presentation information, and/or audio description information, phase is judged The video, and/or audio file information that the picture, and/or video file information that the corresponding pictorial information is indicated are indicated refer to Whether the audio shown meets the key content information standard of setting；If so, will then meet standard the pictorial information, and/or Video file information, and/or audio file information are extracted as key content information；If it is not, then abandon by the pictorial information, And/or video file information, and/or audio file information are extracted as key content information.

Step 210, browser obtains the push matched with the key content information and/or the URL characteristic values and disappears Breath.

In the present embodiment, the step 210 can include：

Sub-step 2102, browser obtains the candidate matched with the key content information and/or the URL characteristic values PUSH message.

Sub-step 2104, browser pushes rule according to setting, and preset quantity is chosen from candidate's PUSH message Message is used as PUSH message.

In the present embodiment, the browser pushes rule according to setting, chooses preset from candidate's PUSH message The message of quantity as PUSH message the step of can by the following method in any one realization：

Method one

The first step, browser obtains the information of the terminal device for receiving the PUSH message.

Second step, it is that browser chooses preset quantity from candidate's PUSH message and meet the terminal device The message of information is used as PUSH message.

The message of the information for meeting the terminal device can include：The corresponding page structure sample of the PUSH message Formula meets the page structure pattern that the terminal device is supported to browse；Wherein, the terminal device includes：Mobile phone, individual calculus At least one in machine PC, panel computer Pad and intelligent television.For example, when the information according to the terminal device for obtaining determines eventually When end equipment is mobile phone, then message conduct that preset quantity is chosen from candidate's PUSH message and that support is browsed in mobile phone PUSH message.Or, when terminal device is determined for Pad according to the information of the terminal device for obtaining, then from candidate's PUSH message It is middle choosing preset quantity and support the message that is browsed in Pad as PUSH message.

Method two

The first step, browser determines the push rank of candidate's PUSH message.

The candidate obtained according to the key content information and URL characteristic values matching can be pushed away in the present embodiment The push rank of message is sent to be defined as the first push rank；The candidate obtained according to key content information matching is pushed and is disappeared The push rank of breath is defined as the second push rank；By pushing away for the candidate's PUSH message obtained according to URL characteristic values matching Rank is sent to be defined as the 3rd push rank；Wherein, first push and be superior to the second push rank, second pushes and be superior to the Three push rank.

Further, the push rank that the candidate's PUSH message in rank can also be pushed to described first makees further limit It is fixed, such as：When the keyword in the keyword in the key content information and the URL characteristic values overlaps, then will be according to weight The push rank of candidate's PUSH message that the keyword match for closing is obtained is defined as the described first highest pushed in rank Push rank.

Second step, browser is chosen the message conduct of preset quantity according to the push rank successively by order on earth high PUSH message.

The highest that browser is preferably selected in the first push rank pushes the message of rank as PUSH message；Push away when first When the message number for sending the highest in rank to push rank is unsatisfactory for the preset quantity, selection first removes highest in pushing rank The message of other ranks outside push rank is used as PUSH message；When first push rank message quantity be unsatisfactory for it is described pre- When putting quantity, selection second pushes the message of rank as PUSH message；When the first message for pushing rank and second pushes level When the quantity sum of other message is still unsatisfactory for the preset quantity, the message that selection the 3rd pushes rank disappears as push Breath.

Method three

The first step, browser obtains the issuing time of each candidate's PUSH message.

Second step, browser is chosen successively according to the sequencing of the issuing time from candidate's PUSH message The message of the preset quantity is met as PUSH message；

In the present embodiment, browser can also will obtain up-to-date information directly as PUSH message from data server It is pushed to user.Wherein, the up-to-date information refers to that obtained by data server dynamic renewal and current time is closest Information.

Method four

The first step, obtains the clicking rate of each candidate's PUSH message.

Second step, according to clicking rate order from high to low, chooses and meets successively from candidate's PUSH message The message of the preset quantity is used as PUSH message.

Method five

The first step, according to the historical behavior of the corresponding browser client of the page that matches, determines that the browser is used The preference at family.

Wherein, the historical behavior of the browser client includes：The page that browser client was accessed, browser client make At least one in used search word and browser client number of visits.

Second step, from candidate's PUSH message choose preset quantity and the preference phase with the browser client The message matched somebody with somebody is used as PUSH message.

Need exist for explanation, in the present embodiment, issuing time, and/or institute by candidate's PUSH message The clicking rate for stating candidate's PUSH message is changed in continuous renewal, therefore, in the different time periods, browser is for same The PUSH message of user's selection is incomplete same.For example, 12:When 00 browser be have chosen from candidate's PUSH message A, Tetra- information of B, C, D are pushed to user Zhang San as PUSH message；13:When 00, browser is then selected from candidate's PUSH message Take tetra- information of B, C, D, E and be pushed to user Zhang San as PUSH message.The PUSH message chosen twice is incomplete same 's.

Step 212, browser loads the embedded page in the page that matches, and is pushed away described by the embedded page Sending message carries out message push；And/or, browser load a new window, and loaded in the new window it is described push disappear Breath, the PUSH message is pushed.

The embedded page can be one Web page of loading, the Web page of the loading in the page that matches The i.e. one embedded page.

Step 214, browser determine described in match the corresponding parent searched page of the page.

The parent searched page of the page that matches can be the page that matches the upper level page, or The upper N grades of page of the page that matches；Wherein N is the integer more than or equal to 2.

Step 216, browser obtains the search that the parent searched page is obtained according to the search of the query word of user input As a result.Wherein, the Search Results include the page that matches.

User's input inquiry word in parent searched page, triggers search operation, and the parent searched page is according to Query word obtains multiple Search Results, wherein, the page that matches is one of them in the multiple Search Results Obtain.

Step 218, browser in the page that matches, push in the Search Results of the acquisition except the phase With other Search Results outside the page.

In this application, one can be loaded in the page that matches is used to push in described other Search Results Embedding page pushes described other Search Results；A new window can also be loaded for pushing described other Search Results.

In sum, the method that message push is carried out in the browser that the present embodiment is provided, first determines current browse webpage Structural style, after it is determined that current browse webpage matches with default page structure pattern, then obtain and the content close The PUSH message that key information and/or the URL characteristic values match, the PUSH message for obtaining will not only meet default page knot Structure pattern will also match with the key content information and/or the URL characteristic values simultaneously, therefore the PUSH message essence for obtaining Accuracy is high.And, for same user, in different time, according to the key content information and/or the URL characteristic values that obtain Difference, the PUSH message of push is also different, and PUSH message is real-time update, further increasing the push of push The precision of message.

Then it is to push the message that rule chooses suitable active user according to setting when the push of the PUSH message is carried out Pushed, improve the PUSH message of push and the matching degree of user access activity, met user's request, it is to avoid resource wave Take.

Further, the PUSH message is matched from one or more data servers by browser side and obtained, The source of PUSH message is no longer limited to the data of a certain electric business or a certain service provider.The source of PUSH message is wider General, the species of the PUSH message of the matching for obtaining is more various, meets the different demands of different user.

Reference picture 3, shows the flow of a kind of method for carrying out message push in third embodiment of the invention in browser Figure.In the present embodiment, the method that message push is carried out in the browser can include：

Step 302, browser determines that current browse webpage matches with default page structure pattern.

Step 304, browser matches the Current Content on the page according to, it is determined that it is described match on the page work as Preceding operation behavior.

For example, when the Current Content matched on the page is the word content on finance and economic, according to the phase Matching the current operation behavior of the user that the Current Content on the page determines can be：User is reading the news of finance and economic； When the Current Content matched on the page is the video content on game class, according to it is described match on the page work as The current operation behavior of the user that preceding content determines can be：User is watching the video of game class.

Step 306, browser indicates the label of the browser client type according to the current operation behavior for determining, generation Mark ID.

The above-mentioned user for reading finance and economic news can be defined as finance and economic user by browser, generate an instruction The user is the tag identifier 001 of finance and economic user；The user for watching game class video is defined as game class User, it is the tag identifier 002 of game class user to generate one and indicate the user.

Explanation is needed exist for, in the present embodiment, due to user is not held simultaneously by the class of page browsing in the same time It is incomplete same, therefore, the corresponding user type tag identifier ID of same user can be one or more；Further, together The user type tag identifier ID of one user can change according to the change of time.

Step 308, browser extracts the URL features in the tag identifier ID and the corresponding network address of the page that matches Value.

Step 310, browser obtains the PUSH message matched with the tag identifier ID and/or the URL characteristic values.

In the present embodiment, a PUSH message selection option is also provided with browser.When the PUSH message When the options of selection option is no, then terminate operation；When the options of PUSH message selection option is to be, then continue Perform step 312.

Step 312, browser loads the embedded page in the page that matches, and is pushed away described by the embedded page Sending message carries out message push.

In sum, the method that message push is carried out in the browser that the present embodiment is provided, first determines current browse webpage Structural style, after it is determined that current browse webpage matches with default page structure pattern, then obtain and the label mark The PUSH message that ID and/or the URL characteristic values match is known, by the structural style of current browse webpage, it may be determined that use Whether the page that family currently browses is the page that user commonly uses or preference, special by the tag identifier ID and/or URL Value indicative can determine the hobby of user and the current content for browsing of user, PUSH message and the user access activity phase of acquisition Adapt to, so as to improve the PUSH message precision of acquisition, meet user's request.

Further, in the present embodiment, a PUSH message selection option is provided with browser.When the push disappears The options of breath selection option does not carry out message push when being no, meets user's request, it is to avoid cause the antagonistic psychology of user, together When avoid the wasting of resources.When by the PUSH message selection option options by it is no be changed to be when, can quickly just The PUSH message of acquisition is pushed to user, improves information push efficiency.

It should be noted that for foregoing embodiment of the method, in order to be briefly described, therefore it is all expressed as a series of Combination of actions, but those skilled in the art should know, and the present invention is not limited by described sequence of movement, because according to According to the present invention, some steps can sequentially or simultaneously be carried out using other.Secondly, those skilled in the art should also know, Embodiment described in this description belongs to preferred embodiment, and involved action is not necessarily essential to the invention.

Based on above-mentioned browser in carry out the same inventive concept of method of message push, reference picture 4 shows the present invention A kind of structured flowchart of browser terminal in fourth embodiment.In the present embodiment, the browser terminal can include：

Determining module 402, for determining that current browse webpage matches with default page structure pattern.

Extraction module 404, for extracting key content information and the page pair that matches in the page that matches URL characteristic values in the network address answered.

In the present embodiment, the URL characteristic values can include：Indicate the value of page type and indicate webpage species Value；Wherein, the page type includes：One kind in the word page, page picture and video page；The webpage species bag Include：In military class, finance and economic, sport category, amusement class, scientific and technological class, house property class, automotive-type, educational, figure kind and game class It is at least one.

Acquisition module 406, for obtaining the push matched with the key content information and/or the URL characteristic values Message.

It is preferred that the acquisition module 406, can specifically for obtained from one or more data servers with it is described The PUSH message that key content information and/or the URL characteristic values match.

In the present embodiment, the PUSH message can include：Webpage word message, Web page picture message, video web page At least one in message, microblog topic, microblogging comment, mhkc message, forum's topic and forum's comment.

In sum, the present embodiment provide browser terminal, first determine current browse webpage structural style, it is determined that After current browse webpage matches with default page structure pattern, then extract current browse webpage key content information and URL characteristic values, and then obtain the PUSH message matched with the key content information and/or URL characteristic values of current browse webpage. By the structural style of current browse webpage, it may be determined that whether the page that user currently browses is that user commonly uses or preference The page；By the key content information and/or URL characteristic values of current browse webpage, can clearly determine what user currently browsed Content, so that the PUSH message precision that matching is obtained is high, and is adapted with user access activity, meets user's request, Avoid the wasting of resources.

Reference picture 5, shows a kind of structured flowchart of browser terminal in fifth embodiment of the invention.In the present embodiment In, the browser terminal can include：

Determining module 502, for determining that current browse webpage matches with default page structure pattern.

In the present embodiment, the determining module 502 can include：

Default submodule 5022, is set for default at least one page face structural style matching in browser side.Wherein, it is described Default submodule 5022 can include：Subelement 50222 is preserved, file and at least one page described in general are set for setting up a matching Face structural style matching setting is stored in the matching setting file.Wherein, the matching sets file includes at least one Individual website node, each website node includes at least one web page joint, and two are provided with least part of web page joint Matching above sets description node, and each matching setting describes node correspondence one page structural style matching and sets, and at least two The matching of the individual page structure pattern includes the Different matching setting option to same type page structure pattern respectively in setting.

Page structure pattern acquisition submodule 5024, for carrying out the current browse webpage download in browser side, obtains Take the page structure pattern of the current browse webpage.

Matched sub-block 5026, for by the page structure pattern of the current browse webpage and the page structure pattern Matching setting is matched, until page structure pattern matching success.Wherein, the matched sub-block 5026 can be wrapped Include：

Subelement 50262 is searched, the page knot for searching the current browse webpage in the matching setting file The corresponding website node of structure pattern and web page joint.

First coupling subelement 50264, under the web page joint for finding, by the page of the current browse webpage Structural style matches the matching setting option set in description node with first in the web page joint and is matched successively.

Matching result determination subelement 50266, for the matching setting option that the match is successful, determining current browse webpage Page structure pattern matches with default page structure pattern.

Second coupling subelement 50268, for the matching setting option that it fails to match, first being removed in the web page joint Set with the matching set outside description node search in description node with should it fails to match match setting option it is corresponding With setting option, the matching setting option that will be found is matched with the page structure pattern of the current browse webpage, until looking into The matching setting option for finding and the page structure pattern matching success of the current browse webpage, determine the page of current browse webpage Face structural style matches with default page structure pattern.

Page level judge module 504, for the structure of the corresponding URL of the page that matches according to, judges the phase Match the page level of the page.Wherein, the page level includes：Homepage level, front page level and content details page level.

Effective page determining module 506, is content details page level for the page level when the page that matches When, it is determined that the page that matches performs extraction module 508 for effective page.

When it is determined that described in match the page be not effective page when, then back page rank judge module 504 continues to sentence The page level of the disconnected page that matches.

Extraction module 508, for extracting key content information and the page pair that matches in the page that matches URL characteristic values in the network address answered.

It is preferred that during key content information of the extraction module 508 in the page that matches described in extracting, can obtain Web page element information in the page that matches；Described in being extracted from the page that matches according to the web page element information The pictorial information, and/or video file information, and/or audio file information matched in the page；And/or, extract the phase The key word in title of the corresponding title in collating face.

Further, the extraction module 508 is extracted according to the web page element information from the page that matches During pictorial information, and/or video file information, and/or audio file information in the page that matches, can be according to described Web page element information extracted from the page that matches described in the pictorial information, and/or video file letter that match in the page Breath, and/or audio file information, and, corresponding picture description information, and/or video presentation information, and/or audio are retouched State information；Then, according to the picture description information, and/or video presentation information, and/or audio description information, judge relative The video, and/or audio file information that the picture, and/or video file information that the pictorial information answered is indicated are indicated are indicated Audio whether meet the key content information standard of setting；If so, will then meet the pictorial information of standard, and/or regard Frequency file information, and/or audio file information are extracted as key content information；If it is not, then abandon by the pictorial information and/ Or video file information, and/or audio file information are extracted as key content information.

Acquisition module 510, for obtaining the push matched with the key content information and/or the URL characteristic values Message.

In the present embodiment, the acquisition module 510, can include：

Candidate's PUSH message acquisition submodule 5102, for obtaining and the key content information and/or the URL features Candidate's PUSH message that value matches.

Submodule 5104 is chosen, for pushing rule according to setting, preset quantity is chosen from candidate's PUSH message Message as PUSH message.

In the present embodiment, the selection submodule 5104 can have by the subelement in following any one scheme Body is realized：

Scheme one

Acquisition of information subelement, the information for obtaining the terminal device for receiving the PUSH message.

First chooses subelement, for choosing preset quantity from candidate's PUSH message and meet the terminal The message of the information of equipment is used as PUSH message.Wherein, the message of the information for meeting the terminal device, including：It is described The corresponding page structure pattern of PUSH message meets the page structure pattern that the terminal device is supported to browse；Wherein, the end End equipment includes：At least one in mobile phone, personal computer PC, panel computer Pad and intelligent television.

Scheme two

Push rank determination subelement, the push rank for determining candidate's PUSH message；Wherein, according to described interior The push rank for holding candidate's PUSH message that key message and URL characteristic values matching are obtained is defined as the first push rank； The push rank of the candidate's PUSH message obtained according to key content information matching is defined as the second push rank；According to institute The push rank for stating candidate's PUSH message that the matching of URL characteristic values is obtained is defined as the 3rd push rank；Wherein, first level is pushed Not Gao Yu second push rank, second push be superior to the 3rd push rank.

It is preferred that the push rank determination subelement is will be according to the key content information and the URL characteristic values When the push rank of candidate's PUSH message that matching is obtained is defined as the first push rank：Pass in the key content information When keyword in key word and the URL characteristic values overlaps, then the candidate obtained according to the keyword match for overlapping is pushed away Send the push rank of message to be defined as the described first highest pushed in rank and push rank.

Second chooses subelement, for choosing disappearing for preset quantity successively by order on earth high according to the push rank Breath is used as PUSH message.

Scheme three

Time obtains subelement, the issuing time for obtaining each candidate's PUSH message.

3rd choose subelement, for the sequencing according to the issuing time, from candidate's PUSH message according to The secondary message for meeting the preset quantity of choosing is used as PUSH message.

Scheme four

Clicking rate obtains subelement, the clicking rate for obtaining each candidate's PUSH message.

4th chooses subelement, for the order according to the clicking rate from high to low, from candidate's PUSH message The message for meeting the preset quantity is chosen successively as PUSH message.

Scheme five

Preference obtains subelement, for the historical behavior of the corresponding browser client of the page that matches according to, it is determined that The preference of the browser client；Wherein, the historical behavior of the browser client includes：The page that browser client was accessed At least one in face, the used search word of browser client and browser client number of visits.

5th choose subelement, for from candidate's PUSH message choose preset quantity and with the browser use The message of the match those at family is used as PUSH message.

Embedded page load-on module 512, for loading the embedded page in the page that matches, by the embedded page The PUSH message is carried out into message push.

Window load-on module 514, for loading new window in the corresponding browser of the page that matches, and described The PUSH message is loaded in new window, the PUSH message is pushed.

Searched page determining module 516, for determining the corresponding parent searched page of the page that matches.

Search Results acquisition module 518, searches for for obtaining the parent searched page according to the query word of user input The Search Results for obtaining.Wherein, the Search Results include the page that matches.

Search Results pushing module 520, in the page that matches, in pushing the Search Results of the acquisition Except described other Search Results matched in addition to the page.

In sum, the present embodiment provide browser terminal, first determine current browse webpage structural style, it is determined that After current browse webpage matches with default page structure pattern, then obtain and the key content information and/or the URL The PUSH message that characteristic value matches, the PUSH message precision for obtaining is high.When the push of the PUSH message is carried out, it is then The message for pushing the suitable active user of rule selection according to setting is pushed, and the PUSH message and user that improve push are accessed The matching degree of behavior, meet user's request, it is to avoid the wasting of resources.

Reference picture 6, shows a kind of structured flowchart of browser terminal in sixth embodiment of the invention.In the present embodiment In, the browser terminal can include：

Determining module 602, for determining that current browse webpage matches with default page structure pattern.

Extraction module 604, for extracting key content information and the page pair that matches in the page that matches URL characteristic values in the network address answered.

It is preferred that during key content information of the extraction module 604 in the page that matches described in extracting, according to described The Current Content matched on the page, it is determined that the current operation behavior matched on the page；According to the current operation for determining Behavior, generation indicates the tag identifier ID of the browser client type；Extract the tag identifier ID.

Acquisition module 606, for obtaining the push matched with the key content information and/or the URL characteristic values Message.

It is preferred that when the extraction module 604 matches the key content information in the page described in extract, extracting After the tag identifier ID, the acquisition module 606 specifically can be used for obtaining and the tag identifier ID and/or URL The PUSH message that characteristic value matches.

Embedded page load-on module 608, for loading the embedded page in the page that matches, by the embedded page The PUSH message is carried out into message push.

In sum, the method that message push is carried out in the browser that the present embodiment is provided, first determines current browse webpage Structural style, after it is determined that current browse webpage matches with default page structure pattern, then extract current browse webpage Key content information and URL characteristic values, and then obtain the key content information and/or URL characteristic values with current browse webpage The PUSH message for matching.By the structural style of current browse webpage, it may be determined that the page that user currently browses whether be The page that user commonly uses or preference；By the key content information and/or URL characteristic values of current browse webpage, can be clear and definite Determine the content that user currently browses so that the PUSH message precision that obtains of matching is high, and with user access activity phase Adapt to, meet user's request, it is to avoid the wasting of resources.

For said apparatus embodiment, because it is substantially similar to embodiment of the method, so description is fairly simple, The relevent part can refer to the partial explaination of embodiments of method.

Algorithm and display be not inherently related to any certain computer, virtual system or miscellaneous equipment provided herein. Various general-purpose systems can also be used together with based on teaching in this.As described above, construct required by this kind of system Structure be obvious.Additionally, the present invention is not also directed to any certain programmed language.It is understood that, it is possible to use it is various Programming language realizes the content of invention described herein, and the description done to language-specific above is to disclose this hair Bright preferred forms.

In specification mentioned herein, numerous specific details are set forth.It is to be appreciated, however, that implementation of the invention Example can be put into practice in the case of without these details.In some instances, known method, structure is not been shown in detail And technology, so as not to obscure the understanding of this description.

Similarly, it will be appreciated that in order to simplify one or more that the disclosure and helping understands in each inventive aspect, exist Above to the description of exemplary embodiment of the invention in, each feature of the invention is grouped together into single implementation sometimes In example, figure or descriptions thereof.However, the method for the disclosure should be construed to reflect following intention：I.e. required guarantor The application claims of shield features more more than the feature being expressly recited in each claim.More precisely, such as following Claims reflect as, inventive aspect is all features less than single embodiment disclosed above.Therefore, Thus the claims for following specific embodiment are expressly incorporated in the specific embodiment, and wherein each claim is in itself All as separate embodiments of the invention.

Those skilled in the art are appreciated that can be carried out adaptively to the module in the equipment in embodiment Change and they are arranged in one or more equipment different from the embodiment.Can be the module or list in embodiment Unit or component be combined into a module or unit or component, and can be divided into addition multiple submodule or subelement or Sub-component.In addition at least some in such feature and/or process or unit exclude each other, can use any Combine to all features disclosed in this specification (including adjoint claim, summary and accompanying drawing) and so disclosed appoint Where all processes or unit of method or equipment are combined.Unless expressly stated otherwise, this specification (including adjoint power Profit is required, summary and accompanying drawing) disclosed in each feature can the alternative features of or similar purpose identical, equivalent by offer carry out generation Replace.

Although additionally, it will be appreciated by those of skill in the art that some embodiments described herein include other embodiments In included some features rather than further feature, but the combination of the feature of different embodiments means in of the invention Within the scope of and form different embodiments.For example, in the following claims, embodiment required for protection is appointed One of meaning mode can be used in any combination.

All parts embodiment of the invention can be realized with hardware, or be run with one or more processor Software module realize, or with combinations thereof realize.It will be understood by those of skill in the art that can use in practice Microprocessor or digital signal processor (DSP) are come in the equipment for realizing a kind of browser terminal according to embodiments of the present invention Some or all parts some or all functions.The present invention is also implemented as performing side as described herein Some or all equipment or program of device (for example, computer program and computer program product) of method.It is such Realize that program of the invention can be stored on a computer-readable medium, or there can be the shape of one or more signal Formula.Such signal can be downloaded from internet website and obtained, or be provided on carrier signal, or with any other shape Formula is provided.

It should be noted that above-described embodiment the present invention will be described rather than limiting the invention, and ability Field technique personnel can design alternative embodiment without departing from the scope of the appended claims.In the claims, Any reference symbol being located between bracket should not be configured to limitations on claims.Word "comprising" is not excluded the presence of not Element listed in the claims or step.Word "a" or "an" before element is not excluded the presence of as multiple Element.The present invention can come real by means of the hardware for including some different elements and by means of properly programmed computer It is existing.If in the unit claim for listing equipment for drying, several in these devices can be by same hardware branch To embody.The use of word first, second, and third does not indicate that any order.These words can be explained and run after fame Claim.

A kind of method the invention discloses message push is carried out in A1, browser, including：

Determine that current browse webpage matches with default page structure pattern；

Extract the URL spies in the key content information and the corresponding network address of the page that matches in the page that matches Value indicative；

The PUSH message that acquisition matches with the key content information and/or the URL characteristic values.

A2, the method as described in A1, key content information and the phase in the page that matches described in the extraction Before URL characteristic value steps in the corresponding network address in collating face, methods described also includes：

According to the structure of the corresponding URL of the page that matches, the page level of the page that matches described in judgement；Wherein, The page level includes：Homepage level, front page level and content details page level；

When the page level of the page that matches is for content details page level, it is determined that described match the page to have The effect page, in performing the key content information and the corresponding network address of the page that matches in the page that matches described in the extraction URL characteristic values the step of.

A3, the method as described in A1,

The key content information matched described in the extraction in the page, including：According to it is described match on the page work as Preceding content, it is determined that the current operation behavior matched on the page；According to the current operation behavior for determining, generation indicates described The tag identifier ID of browser client type；Extract the tag identifier ID；

The PUSH message matched with the key content information and/or the URL characteristic values that obtains includes：Obtain The PUSH message matched with the tag identifier ID and/or the URL characteristic values.

A4, the method as described in A1, the acquisition match with the key content information and/or the URL characteristic values PUSH message, including：

Candidate's PUSH message that acquisition matches with the key content information and/or the URL characteristic values；

Rule is pushed according to setting, the message of preset quantity is chosen from candidate's PUSH message as PUSH message.

A5, the method as described in A4, it is described to push rule according to setting, choose preset number from candidate's PUSH message The message of amount as PUSH message, including：

Obtain the information of the terminal device for receiving the PUSH message；

Message conduct that is choosing preset quantity from candidate's PUSH message and meeting the information of the terminal device PUSH message.

A6, the method as described in A5, the message of the information for meeting the terminal device, including：

The corresponding page structure pattern of the PUSH message meets the page structure pattern that the terminal device is supported to browse； Wherein, the terminal device includes：At least one in mobile phone, personal computer PC, panel computer Pad and intelligent television.

A7, the method as described in A4, it is described to push rule according to setting, choose preset number from candidate's PUSH message The message of amount as PUSH message, including：

Determine the push rank of candidate's PUSH message；Wherein, will be special according to the key content information and the URL The push rank of candidate's PUSH message that value indicative matching is obtained is defined as the first push rank；Will be according to the key content information The push rank of candidate's PUSH message that matching is obtained is defined as the second push rank；To be matched according to the URL characteristic values To candidate's PUSH message push rank be defined as the 3rd push rank；Wherein, the first push is superior to the second push level Not, the second push is superior to the 3rd push rank；

The message of preset quantity is chosen as PUSH message by order on earth high successively according to the push rank.

A8, the method as described in A7, it is described to match what is obtained according to the key content information and the URL characteristic values The push rank of candidate's PUSH message is defined as the first push rank, including：

When the keyword in the keyword in the key content information and the URL characteristic values overlaps, then by basis The pushs rank of candidate's PUSH message that the keyword match for overlapping is obtained is defined as in the first push rank most Height pushes rank.

A9, the method as described in A1, in the acquisition and the key content information and/or the URL characteristic values phase After the PUSH message step matched somebody with somebody, methods described also includes：

It is determined that the corresponding parent searched page of the page that matches；

Obtain the Search Results that the parent searched page is obtained according to the search of the query word of user input；Wherein, it is described Search Results include the page that matches；

In the page that matches, push in the Search Results of the acquisition except other matched in addition to the page Search Results.

A10, the method as described in A1, the key content information in the page that matches described in the extraction, including：

The web page element information matched described in obtaining in the page；

Match described in being extracted from the page that matches according to the web page element information pictorial information in the page, And/or video file information, and/or audio file information；

And/or,

Match the key word in title of the corresponding title of the page described in extracting.

A11, the method as described in A10, it is described that institute is extracted from the page that matches according to the web page element information Pictorial information, and/or video file information, and/or the audio file information in the page that matches are stated, including：

Match described in being extracted from the page that matches according to the web page element information pictorial information in the page, And/or video file information, and/or audio file information, and, corresponding picture description information, and/or video presentation are believed Breath, and/or audio description information；

According to the picture description information, and/or video presentation information, and/or audio description information, judge corresponding The sound that the video, and/or audio file information that the picture, and/or video file information that the pictorial information is indicated are indicated are indicated Whether frequency meets the key content information standard of setting；

If so, the pictorial information, and/or video file information, and/or audio file information that will then meet standard are carried It is taken as key content information；

If it is not, in then abandoning being extracted as the pictorial information, and/or video file information, and/or audio file information Hold key message.

A12, the method as described in A1, the determination current browse webpage match with default page structure pattern, bag Include：

In browser side, default at least one page face structural style matching is set；

The current browse webpage download is carried out in browser side, the page structure sample of the current browse webpage is obtained Formula；

The page structure pattern of the current browse webpage is set with the page structure pattern matching and is matched, directly To page structure pattern matching success.

A13, the method as described in A12, default at least one page face structural style matching in browser side are set, bag Include：

Set up matching setting file and at least page structural style matching setting is stored in the matching and set In putting file；

Wherein, the matching sets file includes at least one website node, and each website node includes at least one Web page joint is planted, more than two matchings is provided with least part of web page joint description nodes is set, each matches and sets Description node correspondence one page structural style matching is set, and the matching of page structure pattern described at least two is wrapped respectively in setting Include the Different matching setting option to same type page structure pattern.

A14, the method as described in A13, the page structure pattern by the current browse webpage and the page knot Structure pattern matching sets and is matched, until page structure pattern matching success, including：

The corresponding website node of page structure pattern of the current browse webpage is searched in the matching sets file And web page joint；

Under the web page joint for finding, by the page structure pattern of the current browse webpage and the web page joint The matching setting option that first matching is set in description node is matched successively；

To the matching setting option that the match is successful, according to the matching setting option that the match is successful, current browse webpage is determined Page structure pattern match with default page structure pattern；

To the matching setting option that it fails to match, the matching in the web page joint in addition to the first matching sets description node Set search in description node with should it fails to match matches the corresponding matching setting option of setting option, the matching that will be found sets Put item to be matched with the page structure pattern of the current browse webpage, until the matching setting option for finding is current with described The page structure pattern matching success of browsing pages, determines the page structure pattern and default page structure of current browse webpage Pattern matches.

A15, the method as described in A4, it is described to push rule according to setting, choose preset from candidate's PUSH message The message of quantity as PUSH message, including：

Obtain the issuing time of each candidate's PUSH message；

According to the sequencing of the issuing time, chosen successively from candidate's PUSH message and meet the preset number The message of amount is used as PUSH message；

Or,

Obtain the clicking rate of each candidate's PUSH message；

According to clicking rate order from high to low, chosen successively from candidate's PUSH message and meet described preset The message of quantity is used as PUSH message；

Or,

According to the historical behavior of the corresponding browser client of the page that matches, the inclined of the browser client is determined It is good；Wherein, the historical behavior of the browser client includes：The page that browser client was accessed, browser client were used Search word and browser client number of visits at least one；

Choose from candidate's PUSH message preset quantity and disappear with the match those of the browser client Breath is used as PUSH message.

A16, the method as described in any one of A1-A15, in the acquisition and the key content information and/or the URL After the PUSH message step that characteristic value matches, methods described also includes：

The embedded page is loaded in the page that matches, the PUSH message is carried out by message by the embedded page Push；And/or,

New window is loaded in the corresponding browser of the page that matches, and the push is loaded in the new window Message, the PUSH message is pushed.

A17, the method as described in any one of A1-A15, the acquisition are special with the key content information and/or the URL The PUSH message that value indicative matches, including：

Obtained from one or more data servers and the key content information and/or the URL characteristic values phase The PUSH message matched somebody with somebody.

A18, the method as described in any one of A1-A15, the URL characteristic values include：Indicate value and the instruction of page type The value of webpage species；Wherein,

The page type includes：One kind in the word page, page picture and video page；

The webpage species includes：News category, military class, finance and economic, sport category, amusement class, scientific and technological class, house property class, vapour At least one in car class, educational, figure kind and game class.

A19, the method as described in any one of A1-A15, the PUSH message include：Webpage word message, Web page picture disappear At least one in breath, the comment of video web page message, microblog topic, microblogging, mhkc message, forum's topic and forum's comment.

The invention also discloses B20, a kind of browser terminal, including：

Determining module, for determining that current browse webpage matches with default page structure pattern；

Extraction module, it is corresponding for extracting key content information and the page that matches in the page that matches URL characteristic values in network address；

Acquisition module, disappears for obtaining the push matched with the key content information and/or the URL characteristic values Breath.

B21, the browser terminal as described in B20, the browser terminal also include：

Page level judge module, for the key content information in the page that matches described in extraction module extraction Before URL characteristic values in network address corresponding with the page that matches, according to the knot of the corresponding URL of the page that matches Structure, judge described in match the page level of the page；Wherein, the page level includes：Homepage level, front page level and content are detailed Feelings page level；

Effective page determining module, for when the page level of the page that matches is for content details page level, It is determined that the page that matches is performed for effective page into the extraction module.

B22, the browser terminal as described in B20,

The extraction module match described in extract the key content information in the page when, according to the page that matches On Current Content, it is determined that the current operation behavior matched on the page；According to the current operation behavior for determining, generation refers to Show the tag identifier ID of the browser client type；Extract the tag identifier ID；

The acquisition module, disappears for obtaining the push matched with the tag identifier ID and/or the URL characteristic values Breath.

B23, the browser terminal as described in B20, the acquisition module, including：

Candidate's PUSH message acquisition submodule, for obtaining and the key content information and/or the URL characteristic values phase Candidate's PUSH message of matching；

Submodule is chosen, for pushing rule according to setting, disappearing for preset quantity is chosen from candidate's PUSH message Breath is used as PUSH message.

B24, the browser terminal as described in B23, the selection submodule, including：

Acquisition of information subelement, the information for obtaining the terminal device for receiving the PUSH message；

First chooses subelement, for choosing preset quantity from candidate's PUSH message and meet the terminal The message of the information of equipment is used as PUSH message.

B25, the browser terminal as described in B24, the message of the information for meeting the terminal device, including：

The corresponding page structure pattern of the PUSH message meets the page structure pattern that the terminal device is supported to browse； Wherein, the terminal device includes：At least one in mobile phone, personal computer PC, panel computer Pad and intelligent television.

B26, the browser terminal as described in B23, the selection submodule, including：

Push rank determination subelement, the push rank for determining candidate's PUSH message；Wherein, according to described interior The push rank for holding candidate's PUSH message that key message and URL characteristic values matching are obtained is defined as the first push rank； The push rank of the candidate's PUSH message obtained according to key content information matching is defined as the second push rank；According to institute The push rank for stating candidate's PUSH message that the matching of URL characteristic values is obtained is defined as the 3rd push rank；Wherein, first level is pushed Not Gao Yu second push rank, second push be superior to the 3rd push rank；

Second chooses subelement, for choosing disappearing for preset quantity successively by order on earth high according to the push rank Breath is used as PUSH message.

B27, the browser terminal as described in B26, the push rank determination subelement will be will be crucial according to the content When the push rank of candidate's PUSH message that information and URL characteristic values matching are obtained is defined as the first push rank：

When the keyword in the keyword in the key content information and the URL characteristic values overlaps, then by basis The pushs rank of candidate's PUSH message that the keyword match for overlapping is obtained is defined as in the first push rank most Height pushes rank.

B28, the browser terminal as described in B20, the browser terminal also include：

Searched page determining module, for being obtained and the key content information and/or the URL in the acquisition module After the PUSH message that characteristic value matches, it is determined that the corresponding parent searched page of the page that matches；

Search Results acquisition module, obtains for obtaining the parent searched page according to the search of the query word of user input Search Results；Wherein, the Search Results include the page that matches；

Search Results pushing module, in the page that matches, pushes removing in the Search Results of the acquisition Described other Search Results matched outside the page.

B29, the browser terminal as described in B20, content of the extraction module in the page that matches described in extracting are closed During key information：

The web page element information matched described in obtaining in the page；According to the web page element information from the page that matches The pictorial information, and/or video file information, and/or audio file information matched in the page described in being extracted in face；

And/or,

Match the key word in title of the corresponding title of the page described in extracting.

B30, the browser terminal as described in B29, the extraction module is according to the web page element information from the phase The pictorial information, and/or video file information, and/or audio file information matched in the page described in being extracted in the matching page When：

Match described in being extracted from the page that matches according to the web page element information pictorial information in the page, And/or video file information, and/or audio file information, and, corresponding picture description information, and/or video presentation are believed Breath, and/or audio description information；

According to the picture description information, and/or video presentation information, and/or audio description information, judge corresponding The sound that the video, and/or audio file information that the picture, and/or video file information that the pictorial information is indicated are indicated are indicated Whether frequency meets the key content information standard of setting；

If so, the pictorial information, and/or video file information, and/or audio file information that will then meet standard are carried It is taken as key content information；If it is not, then abandoning the pictorial information, and/or video file information, and/or audio file letter Breath is extracted as key content information.

B31, the browser terminal as described in B20, the determining module include：

Default submodule, is set for default at least one page face structural style matching in browser side；

Page structure pattern acquisition submodule, for carrying out the current browse webpage download in browser side, obtains institute State the page structure pattern of current browse webpage；

Matched sub-block, for by the page structure pattern of the current browse webpage and the page structure pattern matching Setting is matched, until page structure pattern matching success.

B32, the browser terminal as described in B31, the default submodule include：

Subelement is preserved, a matching sets file and at least page structural style matching by described in sets and protects for setting up Exist it is described matching set file in；

Wherein, the matching sets file includes at least one website node, and each website node includes at least one Web page joint is planted, more than two matchings is provided with least part of web page joint description nodes is set, each matches and sets Description node correspondence one page structural style matching is set, and the matching of page structure pattern described at least two is wrapped respectively in setting Include the Different matching setting option to same type page structure pattern.

B33, the browser terminal as described in B32, the matched sub-block include：

Subelement is searched, the page structure pattern for searching the current browse webpage in the matching setting file Corresponding website node and web page joint；

First coupling subelement, under the web page joint for finding, by the page structure of the current browse webpage Pattern matches the matching setting option set in description node with first in the web page joint and is matched successively；

Matching result determination subelement, for the matching setting option that the match is successful, determining the page of current browse webpage Structural style matches with default page structure pattern；

Second coupling subelement, for the matching setting option that it fails to match, except the first matching sets in the web page joint Put the matching outside description node and set and search the matching corresponding with the matching setting option that it fails to match is somebody's turn to do in description node and set Item is put, the matching setting option that will be found is matched with the page structure pattern of the current browse webpage, until finding Matching setting option and the current browse webpage page structure pattern matching success, determine the page knot of current browse webpage Structure pattern matches with default page structure pattern.

B34, the browser terminal as described in B23,

The selection submodule includes：

Time obtains subelement, the issuing time for obtaining each candidate's PUSH message；

3rd choose subelement, for the sequencing according to the issuing time, from candidate's PUSH message according to The secondary message for meeting the preset quantity of choosing is used as PUSH message；

Or, the selection submodule includes：

Clicking rate obtains subelement, the clicking rate for obtaining each candidate's PUSH message；

4th chooses subelement, for the order according to the clicking rate from high to low, from candidate's PUSH message The message for meeting the preset quantity is chosen successively as PUSH message；

Or, the selection submodule includes：

Preference obtains subelement, for the historical behavior of the corresponding browser client of the page that matches according to, it is determined that The preference of the browser client；Wherein, the historical behavior of the browser client includes：The page that browser client was accessed At least one in face, the used search word of browser client and browser client number of visits；

5th choose subelement, for from candidate's PUSH message choose preset quantity and with the browser use The message of the match those at family is used as PUSH message.

B35, the browser terminal as described in any one of B20-B34, the browser terminal also include：

Embedded page load-on module, for obtaining special with the key content information and/or the URL in the acquisition module After the PUSH message that value indicative matches, the embedded page is loaded in the page that matches, by the embedded page by institute Stating PUSH message carries out message push；And/or,

Window load-on module, for being obtained and the key content information and/or the URL features in the acquisition module After the PUSH message that value matches, new window is loaded in the corresponding browser of the page that matches, and in the new window The PUSH message is loaded in mouthful, the PUSH message is pushed.

B36, the browser terminal as described in any one of B20-B34,

The acquisition module, for obtained from one or more data servers with the key content information and/or The PUSH message that the URL characteristic values match.

B37, the browser terminal as described in any one of B20-B34, the URL characteristic values include：Indicate page type The value of value and instruction webpage species；Wherein,

The page type includes：One kind in the word page, page picture and video page；

The webpage species includes：Military class, finance and economic, sport category, amusement class, scientific and technological class, house property class, automotive-type, religion Educate at least one in class, figure kind and game class.

B38, the browser terminal as described in any one of B20-B34, the PUSH message include：Webpage word message, net In page image information, video web page message, microblog topic, microblogging comment, mhkc message, forum's topic and forum's comment at least It is a kind of.

Claims (10)

1. a kind of method that message push is carried out in browser, including：

Determine that current browse webpage matches with default page structure pattern；

URL features in the key content information and the corresponding network address of the page that matches that match described in extracting in the page Value；

The PUSH message that acquisition matches with the key content information and/or the URL characteristic values.

2. the method for claim 1, it is characterised in that the crucial letter of content in the page that matches described in the extraction Before URL characteristic value steps in breath network address corresponding with the page that matches, methods described also includes：

According to the structure of the corresponding URL of the page that matches, the page level of the page that matches described in judgement；Wherein, it is described Page level includes：Homepage level, front page level and content details page level；

When the page level of the page that matches is for content details page level, it is determined that the page that matches is for active page Face, in performing the key content information and the corresponding network address of the page that matches in the page that matches described in the extraction The step of URL characteristic values.

3. the method for claim 1, it is characterised in that

The key content information matched described in the extraction in the page, including：According to it is described match on the page it is current in Hold, it is determined that the current operation behavior matched on the page；According to the current operation behavior for determining, browsed described in generation instruction The tag identifier ID of device user type；Extract the tag identifier ID；

The PUSH message matched with the key content information and/or the URL characteristic values that obtains includes：Obtain and institute State the PUSH message that tag identifier ID and/or the URL characteristic values match.

4. the method for claim 1, it is characterised in that the acquisition and the key content information and/or the URL The PUSH message that characteristic value matches, including：

Candidate's PUSH message that acquisition matches with the key content information and/or the URL characteristic values；

Rule is pushed according to setting, the message of preset quantity is chosen from candidate's PUSH message as PUSH message.

5. method as claimed in claim 4, it is characterised in that described to push rule according to setting, pushes from the candidate and disappears The message of preset quantity is chosen in breath as PUSH message, including：

Obtain the information of the terminal device for receiving the PUSH message；

From candidate's PUSH message choose preset quantity and meet the message of the information of the terminal device as push Message.

6. method as claimed in claim 5, it is characterised in that the message of the information for meeting the terminal device, including：

The corresponding page structure pattern of the PUSH message meets the page structure pattern that the terminal device is supported to browse；Its In, the terminal device includes：At least one in mobile phone, personal computer PC, panel computer Pad and intelligent television.

7. method as claimed in claim 4, it is characterised in that described to push rule according to setting, pushes from the candidate and disappears The message of preset quantity is chosen in breath as PUSH message, including：

Determine the push rank of candidate's PUSH message；Wherein, will be according to the key content information and the URL characteristic values The push rank of candidate's PUSH message that matching is obtained is defined as the first push rank；To be matched according to the key content information The push rank of the candidate's PUSH message for obtaining is defined as the second push rank；By what is obtained according to URL characteristic values matching The push rank of candidate's PUSH message is defined as the 3rd push rank；Wherein, the first push is superior to the second push rank, the Two push are superior to the 3rd push rank；

The message of preset quantity is chosen as PUSH message by order on earth high successively according to the push rank.

8. method as claimed in claim 7, it is characterised in that it is described will be special according to the key content information and the URL The push rank of candidate's PUSH message that value indicative matching is obtained is defined as the first push rank, including：

When the keyword in the keyword in the key content information and the URL characteristic values overlaps, then will be according to coincidence The highest that is defined as in the first push rank of the push rank of candidate's PUSH message that obtains of the keyword match push away Send rank.

9. the method for claim 1, it is characterised in that in the acquisition and the key content information and/or described After the PUSH message step that URL characteristic values match, methods described also includes：

It is determined that the corresponding parent searched page of the page that matches；

Obtain the Search Results that the parent searched page is obtained according to the search of the query word of user input；Wherein, the search Result includes the page that matches；

In the page that matches, push in the Search Results of the acquisition except described other search matched in addition to the page As a result.

10. a kind of browser terminal, including：

Determining module, for determining that current browse webpage matches with default page structure pattern；

Extraction module, for extracting key content information and the corresponding network address of the page that matches in the page that matches In URL characteristic values；

Acquisition module, for obtaining the PUSH message matched with the key content information and/or the URL characteristic values.