CN106033419B - Method, device and system for pushing messages in real time - Google Patents

Method, device and system for pushing messages in real time Download PDF

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CN106033419B
CN106033419B CN201510104846.4A CN201510104846A CN106033419B CN 106033419 B CN106033419 B CN 106033419B CN 201510104846 A CN201510104846 A CN 201510104846A CN 106033419 B CN106033419 B CN 106033419B
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message
push message
pushed
pushing
target push
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CN106033419A (en
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孙子荀
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Shenzhen Tencent Computer Systems Co Ltd
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Shenzhen Tencent Computer Systems Co Ltd
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Abstract

A real-time message pushing method comprises the following steps: the server selects a target push message from the messages to be pushed, sets a real-time reporting identifier for the selected target push message, pushes the messages to be pushed, receives and counts click data of the target push message reported by the mobile terminal, judges whether the click rate of the target push message reaches a preset value or not when the counted click data reaches a set number, and reduces the number of the target push message if the click rate of the target push message does not reach the preset value. The embodiment of the invention also provides a message real-time pushing device and a system, and the feedback efficiency is improved by acquiring the click rate of the user who feeds back the message in real time to the pushed message, the pushing strategy is adjusted in time, and the message pushing efficiency is improved.

Description

Method, device and system for pushing messages in real time
Technical Field
The invention relates to the field of computers, in particular to a method, a device and a system for pushing messages in real time.
Background
In the internet field, a Click Through Rate (CTR) of network information, that is, a Click Rate of network information, is an important index for measuring an internet information push effect. Wherein the network information includes: network picture information, character information, keyword information, various ranking information and video information. When the network information is pushed, the network information is pushed in a message form, and the CTR of the network information is the highest.
In the prior art, when a mobile terminal pushes network information in a message form, a local log of the mobile terminal regularly reports the CTR of the network information to a server, and the CTR is transmitted to a server background for processing through a log reporting channel.
Disclosure of Invention
In view of this, the present invention provides a method and a server for pushing a message in real time, so as to improve feedback efficiency, adjust a pushing policy in time, and improve efficiency of pushing a message by obtaining a click rate of a user for real-time feedback on a pushed message.
The message real-time pushing method provided by the embodiment of the invention comprises the following steps:
the server selects a target push message from the messages to be pushed; setting a real-time reporting identifier for the selected target push message, and pushing the message to be pushed; receiving and counting click data of the target push message reported by the mobile terminal; and when the counted click data reaches the set number, judging whether the click rate of the target push message reaches a preset value, and if not, reducing and pushing the message to be pushed.
The message real-time pushing method provided by the embodiment of the invention comprises the following steps:
the mobile terminal receives and displays the push message sent by the server; identifying a target push message with a real-time reporting identifier in the push message; and acquiring click data of the target push message and reporting the click data to the server.
The message real-time pushing method provided by the embodiment of the invention comprises the following steps:
the server selects a target push message from the messages to be pushed; the server sets a real-time reporting identifier for the selected target push message and pushes the message to be pushed; the mobile terminal receives and displays the push message sent by the server, and identifies the target push message with a real-time reporting identifier in the push message; the mobile terminal acquires click data of the target push message and reports the click data to the server; the server receives and counts click data of the target push message reported by the mobile terminal; and when the counted click data reaches the set number, the server judges whether the click rate of the target push message reaches a preset value, and if not, the server pushes the message to be pushed in a decrement mode.
The message real-time pushing device provided by the embodiment of the invention comprises:
the device comprises a selection module, a sending module and a receiving module, wherein the selection module is used for selecting a target push message in messages to be pushed; the setting module is used for setting a real-time reporting identifier for the selected target push message; the pushing module is used for pushing the message to be pushed; the receiving module is used for receiving click data of the target push message reported by the mobile terminal; the statistic module is used for counting the click data of the target push message reported by the mobile terminal and received by the receiving module; the judging module is used for judging whether the click rate of the target push message reaches a preset value or not when the counted click data reaches the set number; the pushing module is further configured to reduce the amount of the pushed message if the judging module judges that the click rate of the target pushed message does not reach the preset value.
The message real-time pushing device provided by the embodiment of the invention comprises:
the receiving module is used for receiving the push message sent by the server; the display module is used for displaying the push message received by the receiving module; the identification module is used for identifying a target push message with a real-time reporting identifier in the push message; the acquisition module is used for acquiring click data of the target push message; and the reporting module is used for reporting the click data acquired by the acquisition module to the server.
The message real-time pushing system provided by the embodiment of the invention comprises:
a server and a mobile terminal; the server is used for selecting a target push message from messages to be pushed, setting a real-time reporting identifier for the selected target push message and pushing the message to be pushed; receiving and counting click data of the target push message reported by the mobile terminal; when the counted click data reaches the set number, judging whether the click rate of the target push message reaches a preset value, if not, pushing the message to be pushed in a decrement manner; the mobile terminal is used for receiving and displaying the push message sent by the server, and identifying the target push message with a real-time reporting identifier in the push message; and acquiring click data of the target push message and reporting the click data to the server.
According to the technical scheme, the embodiment of the invention has the following advantages:
by setting a real-time reporting identifier for the target push message and receiving real-time feedback of the target push message click rate reported by the mobile terminal, the feedback efficiency is improved, the push strategy is adjusted in time, and the efficiency of pushing the message is improved.
In order to make the aforementioned and other objects, features and advantages of the invention comprehensible, preferred embodiments accompanied with figures are described in detail below.
Drawings
Fig. 1 is a schematic structural diagram of a real-time message pushing system according to a first embodiment of the present invention;
FIG. 2 is a block diagram of a server;
FIG. 3 is a block diagram of a mobile terminal
Fig. 4 is a flowchart illustrating a real-time message pushing method according to a second embodiment of the present invention;
fig. 5 is a flowchart illustrating a real-time message pushing method according to a third embodiment of the present invention;
fig. 6 is a flowchart illustrating a message real-time pushing method according to a fourth embodiment of the present invention;
fig. 7 is an interaction flow diagram of a message real-time pushing method according to a fifth embodiment of the present invention;
fig. 8 is a schematic structural diagram of a message real-time pushing device according to a sixth embodiment of the present invention;
fig. 9 is a schematic structural diagram of a message real-time pushing device according to a seventh embodiment of the present invention;
fig. 10 is a schematic structural diagram of a message real-time pushing device according to an eighth embodiment of the present invention.
Detailed Description
To further illustrate the technical means and effects of the present invention adopted to achieve the predetermined objects, the following detailed description of the embodiments, structures, features and effects according to the present invention will be made with reference to the accompanying drawings and preferred embodiments.
Referring to fig. 1, a first embodiment of the present invention provides a message real-time pushing system, which includes:
a server 100 and a mobile terminal 200;
the server 100 is configured to select a target push message from the messages to be pushed, set a real-time reporting identifier for the selected target push message, push the message to be pushed, receive and count click data of the target push message reported by the mobile terminal 200, determine whether a click rate of the target push message reaches a preset value when the counted click data reaches a set number, if so, continue to push the message to be pushed, and if not, decrement-push the message to be pushed.
Specifically, the server 100 randomly extracts a certain proportion of the messages to be pushed as the target push messages, and the certain proportion may be 10%. The message to be pushed refers to information pushed in the internet, and can be text information, picture information or link information pointing to a specific webpage. The message to be pushed is not limited in form, and is pushed by the server 100, and the mobile terminal 200 receives the message pushed by the server 100 and then displays the message to the user.
The server 100 sets a real-time reporting flag for the selected target push message, where the real-time reporting flag indicates a click rate of the target push message in real-time reporting. That is, the target push message with the identifier needs to be collected and reported by the mobile terminal 200 through the client in real time. The real-time reporting identifier may be a character string containing special meaning characters, or a barcode containing special meaning characters that can be analyzed by the mobile terminal 200.
For example, the server 100 sets a real-time reporting identifier for a selected target push message that accounts for 10% of the messages to be pushed, so that 10% of the messages pushed by the server 100 and received by the mobile terminal 200 contain the real-time reporting identifier. In the process of pushing massive messages, target pushing messages are guaranteed to reach 10 thousands, and then feedback results of clicking the target pushing messages can accord with overall message distribution and have statistical significance in a strict confidence interval. The confidence interval is an estimation interval of the overall parameter constructed from the sample statistics. In statistics, the Confidence interval (Confidence interval) of a probability sample is an interval estimate for some overall parameter of this sample. The confidence interval exhibits the extent to which the true value of this parameter has a certain probability of falling around the measurement. The confidence interval indicates the degree of plausibility of the measured value of the measured parameter, i.e. the "certain probability" required above. This probability is called the confidence level.
After setting a real-time reporting identifier for the selected target push message, the server 100 pushes the message to be pushed, which also includes the target push message, and the specific push mode may be to directionally push the message to the interested people. Specifically, push data of a history push message of the same type as the message to be pushed, for example, a history push message of a news class, or a history push message of a game class, is obtained in the database. The historical push data includes statistical data generated after each previous push message is pushed, for example, the click rate of the push message, click rate distribution data from people with different identity attributes, and the like. According to the pushing data of the historical pushing messages, determining that the historical pushing messages are high in click rate, namely interested people interested in the historical pushing messages, further determining the interested people interested in the historical pushing messages as interested people interested in the same type of messages to be pushed, and directionally pushing the messages to be pushed to the interested people.
The specific pushing mode is to obtain the related information of the identity attributes of the interested people, and then directionally push the message to be pushed to the interested people with the same identity attributes to obtain a higher click rate. The identity attribute comprises attributes with identity characteristics such as the age, the sex, the school calendar, the place of residence, the place of birth and the like of the person. The information related to the identity attribute of the interested people is collected by the client and transmitted to the server 100. When the interested people log in the client, the client displays the received message to be pushed to the interested people.
The server 100 receives and performs a parallel-flow cumulative statistics on the click data of the target push messages reported by the mobile terminal 200, wherein the flow cumulative statistics refers to the click data of each batch of target push messages reported by the mobile terminal, and the statistical manner can meet a real-time computing scenario with high real-time requirements. The click data of the target push message may specifically include a click rate of the target push message, and different identity attribute crowd distribution data corresponding to different click rates, which are acquired and reported by the mobile terminal 200. When the counted click data reaches the set number, for example, when all the counted reported click data reaches 10 ten thousand, that is, the counted click data is enough and has sampling significance, it is determined whether the CTR of the target push message reaches a preset value, where the preset value is a reasonable CTR determined by the user. If the click rate reaches a certain number, the click rate corresponding to the whole message to be pushed is shown to reach a certain number, the pushing of the message to be pushed is valuable and meaningful this time, the subsequent message to be pushed is continuously pushed, if the click rate does not reach the certain number, the click rate corresponding to the whole message to be pushed is shown to not reach the certain number, the value and the meaning of the continuous pushing are not large, and the message to be pushed is pushed in a decrement manner.
The specific decrement manner may be to reduce the speed of pushing the remaining messages to be pushed, for example, from 1000 messages/second to 100 messages/second, or to cancel pushing the remaining messages to be pushed, that is, to terminate the pushing of the current message to be pushed, so that the number of the messages to be pushed that are pushed as a whole is reduced. The remaining messages to be pushed refer to messages to be pushed after all messages to be pushed are removed from the messages already pushed before when the CTR is determined to reach the preset value.
Determining the two reduced pushing modes, presetting a safe threshold of the click rate for the target pushing message, if the counted click rate of the target pushing message reaches the safe threshold, indicating that the click rate of the target pushing message is in an acceptable range, otherwise, indicating that the click rate of the target pushing message is not in the acceptable range. Therefore, if the click rate of the target push message does not reach the preset value but reaches the preset push value, the speed of pushing the rest messages to be pushed is reduced; and if the click rate of the target push message does not reach the preset value and does not reach the preset push value, canceling to push the rest messages to be pushed.
It should be noted that, because the pushing of the push message is not completed instantaneously, but there is a push process, for example, 100 ten thousand push messages are pushed, and the push peak is 1000 pieces/second, then 100 ten thousand push messages take 1000 seconds, so that the push of the message to be pushed can be adjusted according to the click rate received in real time.
The mobile terminal 200 is configured to receive and display the push message sent by the server 100, identify a target push message in which a real-time reporting identifier is set in the push message, acquire click data of the target push message, and report the click data to the server 100.
Specifically, the mobile terminal 200 receives a push message transmitted by the server 100 through a client built therein. The client may be a browser or other designated APP. The server 100 selects a target push message from the messages to be pushed, and sets a real-time reporting identifier for the selected target push message, where the real-time reporting identifier indicates that the target push message with the identifier needs to report the click rate of the user in real time. The mobile terminal 200 identifies a target push message according to the real-time reporting identifier in the received push message sent by the server 100.
The click data of the obtained target push message may specifically include a click rate of the target push message, and different identity attribute crowd distribution data corresponding to different click rates. The mobile terminal 200 may display the received push message to the user through a client built therein, for example, the push message is displayed through an APP, and may obtain click data of the user on the push message, especially obtain click data of the user on a target push message provided with a real-time reporting identifier.
Specifically, when the client detects that the user reads the target push message, the client reports click data once, before reporting, whether the user clicks the target push message is judged, if yes, a click is recorded in the reported click data, and if not, for example, the user does not click the target push message, and only reads the title of the target push message, the user chooses to ignore the target push message, and does not record the click in the reported click data.
In the embodiment of the present invention, the real-time message pushing method may be performed by the server 100, and referring to fig. 2, fig. 2 shows a structural block diagram of the server. The server 100 may vary greatly due to configuration or performance, and may include one or more Central Processing Units (CPUs) 122 (e.g., one or more processors) and memory 132, one or more storage media 130 (e.g., one or more mass storage devices) storing applications 142 or data 144. Memory 132 and storage medium 130 may be, among other things, transient or persistent storage. The program stored in the storage medium 130 may include one or more modules (not shown), each of which may include a series of instruction operations for the server. Still further, the central processor 122 may be configured to communicate with the storage medium 130 to execute a series of instruction operations in the storage medium 130 on the server 100. The server 100 may also include one or more power supplies 126, one or more wired or wireless network interfaces 150, one or more input-output interfaces 158, and/or one or more operating systems 141, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, and so forth.
Referring to fig. 3, fig. 3 shows a block diagram of a mobile terminal.
The mobile terminal device 200 includes a memory 202, a memory controller 204, one or more (only one shown) processors 206, a peripheral interface 208, a radio frequency module 210, a positioning module 212, a camera module 214, an audio module 216, a touch screen 218, and a key module 220. These components communicate with one another via one or more communication buses/signal lines 222.
It is understood that the structure shown in fig. 3 is merely illustrative, and the mobile terminal apparatus 200 may include more or less components than those shown in fig. 3, or have a different configuration from that shown in fig. 3. The components shown in FIG. 3 may be implemented in hardware, software, or a combination thereof
The memory 202 may be configured to store software programs and modules, such as program instructions/modules corresponding to the method and apparatus for pushing a message in real time in a mobile terminal device according to the embodiment of the present invention, and the processor 206 executes various functional applications and data processing by running the software programs and modules stored in the memory 202, that is, the method for pushing a message in real time is implemented by a client installed in the terminal device.
The memory 202 may include high-speed random access memory, and may also include non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some examples, the memory 202 may further include memory located remotely from the processor 206, which may be connected to the terminal device 200 via a network. Examples of such networks include, but are not limited to, the internet, intranets, local area networks, mobile communication networks, and combinations thereof. Access to the memory 202 by the processor 206, and possibly other components, may be under the control of the memory controller 204.
The peripheral interface 208 couples various input/output devices to the CPU and to the memory 202. Processor 206 executes various software, instructions within memory 202 to perform various functions of terminal device 200 and to perform data processing.
In some embodiments, the peripheral interface 208, the processor 206, and the memory controller 204 may be implemented in a single chip. In other examples, they may be implemented separately from the individual chips.
The rf module 210 is used for receiving and transmitting electromagnetic waves, and implementing interconversion between the electromagnetic waves and electrical signals, so as to communicate with a communication network or other devices. The rf module 210 may include various existing circuit elements for performing these functions, such as an antenna, an rf transceiver, a digital signal processor, an encryption/decryption chip, a Subscriber Identity Module (SIM) card, memory, and so forth. The rf module 210 may communicate with various networks such as the internet, an intranet, a wireless network, or with other devices via a wireless network. The wireless network may comprise a cellular telephone network, a wireless local area network, or a metropolitan area network. The Wireless network may use various Communication standards, protocols, and technologies, including, but not limited to, Global System for Mobile Communication (GSM), Enhanced Mobile Communication (Enhanced Data GSM Environment, EDGE), wideband Code division multiple Access (W-CDMA), Code Division Multiple Access (CDMA), Time Division Multiple Access (TDMA), bluetooth, Wireless Fidelity (WiFi) (e.g., IEEE802.11a, IEEE802.11 b, IEEE802.1 g, and/or IEEE802.11 n), Voice over internet protocol (VoIP), world wide mail for Microwave, internet-Access (Max), and any other suitable protocol for instant messaging, and may even include those protocols that have not yet been developed.
The positioning module 212 is used for acquiring the current position of the terminal device 200. Examples of the positioning module 212 include, but are not limited to, a global positioning satellite system (GPS), a wireless local area network-based positioning technology, or a mobile communication network-based positioning technology.
The camera module 214 is used to take a picture or video. The pictures or videos taken may be stored in memory 202 and transmitted via radio frequency module 210.
The audio module 216 provides an audio interface to the user, which may include one or more microphones, one or more speakers, and audio circuitry. The audio circuitry receives audio data from the peripheral interface 208, converts the audio data to electrical information, and transmits the electrical information to the speaker. The speaker converts the electrical information into sound waves that the human ear can hear. The audio circuitry also receives electrical information from the microphone, converts the electrical information to voice data, and transmits the voice data to the peripheral interface 208 for further processing. The audio data may be retrieved from the memory 202 or through the radio frequency module 210. In addition, the audio data may also be stored in the memory 202 or transmitted through the radio frequency module 210. In some examples, the audio module 216 may also include a headphone jack for providing an audio interface to headphones or other devices.
The touch screen 218 provides both an output and an input interface between the mobile terminal device 200 and the user. In particular, the touch screen 218 displays video output to the user, the content of which may include text, graphics, video, and any combination thereof. Some of the output results are for some of the user interface objects. The touch screen 218 also receives user inputs, such as user clicks, swipes, and other gesture operations, so that the user interface objects respond to these user inputs. The technique of detecting user input may be based on resistive, capacitive, or any other possible touch detection technique. Specific examples of touch screen 218 display units include, but are not limited to, liquid crystal displays or light emitting polymer displays.
The key module 220 also provides an interface for a user to input to the mobile terminal device 200, and the user can press different keys to cause the terminal device 200 to perform different functions.
In the embodiment of the invention, the real-time reporting identification is set for the target push message, and the real-time feedback of the target push message click rate reported by the mobile terminal is received, so that the feedback efficiency is improved, the push strategy is adjusted in time, and the message pushing efficiency is improved.
Referring to fig. 4, fig. 4 is a diagram illustrating a real-time message pushing method according to a second embodiment of the present invention, where the method can be applied to the server 100 shown in fig. 1, and the method includes:
401. the server selects a target push message from the messages to be pushed;
the server 100 randomly extracts a certain proportion of the messages to be pushed, which may be 10%, as the target push message. The message to be pushed refers to information pushed in the internet, and can be text information, picture information or link information pointing to a specific webpage.
402. Setting a real-time reporting identifier for the selected target push message, and pushing the message to be pushed;
the server 100 sets a real-time reporting flag for the selected target push message, where the real-time reporting flag indicates a click rate of the target push message in real-time reporting. That is, the target push message with the identifier needs to be collected by the client in the mobile terminal 200 in real time and reported the click rate of the user on the identified target push message. Further, the real-time reporting identifier may be a character string containing special meaning characters, or a barcode containing special meaning characters that can be analyzed by the mobile terminal 200. For example, the server 100 sets a real-time reporting identifier for a selected target push message that accounts for 10% of the messages to be pushed, so that 10% of the messages pushed by the server 100 and received by the mobile terminal 200 contain the real-time reporting identifier. In the process of pushing massive messages, target pushing messages are guaranteed to reach 10 thousands, and then feedback results of clicking the target pushing messages can accord with overall message distribution and have statistical significance in a strict confidence interval.
The confidence interval is an estimation interval of the overall parameter constructed from the sample statistics. In statistics, the confidence interval for a probability sample is an interval estimate for some overall parameter of the sample. The confidence interval exhibits the extent to which the true value of this parameter has a certain probability of falling around the measurement. The confidence interval indicates the degree of plausibility of the measured value of the measured parameter, i.e. the "certain probability" required above. This probability is called the confidence level.
403. Receiving and counting click data of a target push message reported by a mobile terminal;
the mobile terminal 200 displays the push message to the user, may obtain click data of the user on a target push message with a real-time reporting identifier, where the click data of the target push message may specifically include a click rate of the target push message, and different identity attribute crowd distribution data corresponding to different click rates, and reports the click data of the target push message to the server 100. The server 100 receives and counts click data of the target push message reported by the mobile terminal 200.
404. When the counted click data reach the set number, judging whether the click rate of the target push message reaches a preset value or not;
when the counted click data reaches the set number, for example, when all the counted reported click data reaches 10 ten thousand, that is, when the counted click data is enough and has a sampling significance, it is determined whether the CTR of the target push message reaches a preset value, where the preset value is a reasonable CTR determined by the user.
405. And if not, reducing the quantity and pushing the message to be pushed.
It should be noted that, because the pushing of the push message is not completed instantaneously, but there is a push process, for example, 100 ten thousand push messages are pushed, and the push peak is 1000 pieces/second, then 100 ten thousand push messages take 1000 seconds, so that the push of the message to be pushed can be adjusted according to the click rate received in real time.
If the CTR of the target push message determined according to a certain proportion does not reach the preset value, the click rate corresponding to the whole message to be pushed does not reach a certain number, and the value and the meaning of continuous pushing are not large, reducing the quantity of the message to be pushed.
If the CTR of the target push message reaches the preset value, the click rate corresponding to the whole message to be pushed reaches a certain number, and the push of the message to be pushed is valuable and meaningful at this time, the subsequent message to be pushed is continuously pushed.
In the embodiment of the invention, the real-time reporting identification is set for the target push message, and the real-time feedback of the target push message click rate reported by the mobile terminal is received, so that the feedback efficiency is improved, the push strategy is adjusted in time, and the message pushing efficiency is improved.
Referring to fig. 5, fig. 5 is a diagram illustrating a message real-time pushing method according to a third embodiment of the present invention, where the method can be applied to the server 100 shown in fig. 1, and the method includes:
501. the server selects a target push message from the messages to be pushed;
the server 100 randomly extracts a certain proportion of the messages to be pushed, which may be 10%, as the target push message. The message to be pushed refers to information pushed in the internet, and can be text information, picture information or link information pointing to a specific webpage.
502. Setting a real-time reporting identifier for the selected target push message, and pushing the message to be pushed;
the server 100 sets a real-time reporting flag for the selected target push message, where the real-time reporting flag indicates a click rate of the target push message in real-time reporting. That is, the target push message with the identifier needs to be collected by the client in the mobile terminal 200 in real time and reported the click rate of the user on the identified target push message. Further, the real-time reporting identifier may be a character string containing special meaning characters, or a barcode containing special meaning characters that can be analyzed by the mobile terminal 200. For example, the server 100 sets a real-time reporting identifier for a selected target push message that accounts for 10% of the messages to be pushed, so that 10% of the messages pushed by the server 100 and received by the mobile terminal 200 contain the real-time reporting identifier. In the process of pushing massive messages, target pushing messages are guaranteed to reach 10 thousands, and then feedback results of clicking the target pushing messages can accord with overall message distribution and have statistical significance in a strict confidence interval.
The confidence interval is an estimation interval of the overall parameter constructed from the sample statistics. In statistics, the Confidence interval (Confidence interval) of a probability sample is an interval estimate for some overall parameter of this sample. The confidence interval exhibits the extent to which the true value of this parameter has a certain probability of falling around the measurement. The confidence interval indicates the degree of plausibility of the measured value of the measured parameter, i.e. the "certain probability" required above. This probability is called the confidence level.
Further, the server 100 may push the message to be pushed, specifically, obtain, in the database, push data of a history push message of the same type as the message to be pushed, where the history push message of the same type is, for example, a history push message of a news category or a history push message of a game category. The historical push data includes statistical data generated after each previous push message is pushed, for example, the click rate of the push message, click rate distribution data from people with different identity attributes, and the like. According to the pushing data of the historical pushing messages, determining that the historical pushing messages are high in click rate, namely interested people interested in the historical pushing messages, further determining the interested people interested in the historical pushing messages as interested people interested in the same type of messages to be pushed, and directionally pushing the messages to be pushed to the interested people.
The specific pushing mode is to obtain the related information of the identity attributes of the interested people, and then directionally push the message to be pushed to the interested people with the same identity attributes to obtain a higher click rate. The identity attribute comprises attributes with identity characteristics such as the age, the sex, the school calendar, the place of residence, the place of birth and the like of the person. The information related to the identity attribute of the interested people is collected by the client and transmitted to the server 100. When the interested people log in the client, the client displays the received message to be pushed to the interested people.
503. Receiving and counting click data of a target push message reported by a mobile terminal;
the mobile terminal 200 displays the push message to the user, may obtain click data of the user on a target push message with a real-time reporting identifier, where the click data of the target push message may specifically include a click rate of the target push message, and different identity attribute crowd distribution data corresponding to different click rates, and reports the click data of the target push message to the server 100. The server 100 receives and performs a parallel-flow cumulative statistics on the click data of the target push messages reported by the mobile terminal 200, wherein the flow cumulative statistics refers to the click data of each batch of target push messages reported by the mobile terminal, and the statistical manner can meet a real-time computing scenario with high real-time requirements.
504. When the counted click data reach the set number, judging whether the click rate of the target push message reaches a preset value or not;
when the counted click data reaches the set number, for example, when all the counted reported click data reaches 10 ten thousand, that is, when the counted click data is enough and has a sampling significance, it is determined whether the CTR of the target push message reaches a preset value, where the preset value is a certain reasonable CTR.
505. And reducing the speed of pushing the rest messages to be pushed, or canceling the pushing of the rest messages to be pushed.
It should be noted that, because the pushing of the push message is not completed instantaneously, but there is a push process, for example, 100 ten thousand push messages are pushed, and the push peak is 1000 pieces/second, then 100 ten thousand push messages take 1000 seconds, so that the push of the message to be pushed can be adjusted according to the click rate received in real time.
If the CTR of the target push message determined according to a certain proportion does not reach the preset value, the click rate corresponding to the whole message to be pushed does not reach a certain number, and the value and the meaning of continuous pushing are not large, reducing the quantity of the message to be pushed. The decrement pushing of the to-be-pushed message may be to reduce the speed of pushing the remaining to-be-pushed messages, for example, from 1000 pieces/second to 100 pieces/second, or to cancel pushing of the remaining to-be-pushed messages, that is, to terminate the pushing of the current to-be-pushed message, so that the number of the to-be-pushed messages pushed as a whole is reduced. The remaining messages to be pushed refer to messages to be pushed after all messages to be pushed are removed from the messages already pushed before when the CTR is judged to reach the preset value.
Further, a safe threshold of the click rate may be preset for the target push message, and if the counted click rate of the target push message reaches the safe threshold, it indicates that the click rate of the target push message is within an acceptable range. If the click rate of the target push message does not reach the preset value but reaches the preset push value, reducing the speed of pushing the rest messages to be pushed; and if the click rate of the target push message does not reach the preset value and does not reach the preset push value, indicating that the click rate of the target push message is not in an acceptable range, and canceling to push the rest messages to be pushed.
If the CTR of the target push message reaches the preset value, the click rate corresponding to the whole message to be pushed reaches a certain number, and the push of the message to be pushed is valuable and meaningful at this time, the subsequent message to be pushed is continuously pushed.
In the embodiment of the invention, the real-time reporting identification is set for the target push message, and the real-time feedback of the target push message click rate reported by the mobile terminal is received, so that the feedback efficiency is improved, the push strategy is adjusted in time, and the message pushing efficiency is improved.
Referring to fig. 6, fig. 6 is a diagram illustrating a message real-time pushing method according to a fourth embodiment of the present invention, where the method is applicable to the mobile terminal 200 shown in fig. 1, and the method includes:
601. the mobile terminal receives and displays the push message sent by the server;
the mobile terminal 200 receives a push message sent by the server 100 through a client built therein and displays the push message to a user. The client may be a browser or other designated app (application).
The push message in this embodiment, that is, the message to be pushed sent by the server 100, is the message to be pushed in the embodiments shown in fig. 4 and fig. 5, and after the push of the server 100, the message to be pushed is received by the mobile terminal 200.
602. Identifying a target push message with a real-time reporting identifier in the push message;
the server 100 selects a target push message from the messages to be pushed, and sets a real-time reporting identifier for the selected target push message, where the real-time reporting identifier indicates that the target push message with the identifier needs to report the click rate of the user in real time. The mobile terminal 200 identifies a target push message in which a real-time reporting identifier is set in the received push message sent by the server 100.
603. And acquiring click data of the target push message and reporting the click data to the server.
The click data of the obtained target push message may specifically include a click rate of the target push message, and different identity attribute crowd distribution data corresponding to different click rates.
The mobile terminal 200 may display the received push message to the user through a client built therein, for example, the push message is displayed through an APP, and may obtain click data of the user on the push message, especially obtain click data of the user on a target push message provided with a real-time reporting identifier.
Specifically, when the client detects that the user reads the target push message, the client reports click data once, before reporting, whether the user clicks the target push message is judged, if yes, a click is recorded in the reported click data, and if not, the click is not recorded in the reported click data. For example, the user does not click on the target push message, and chooses to ignore the target push message only by reading the title of the target push message, so that no new click generation is recorded in the reported click data.
The mobile terminal 200 reports the real-time click data to the server 100 through the message uplink.
In the embodiment of the invention, the real-time reporting identification is set for the target push message, and the real-time feedback of the target push message click rate reported by the mobile terminal is received, so that the feedback efficiency is improved, the push strategy is adjusted in time, and the message pushing efficiency is improved.
Referring to fig. 7, fig. 7 is a diagram illustrating a message real-time pushing method according to a fifth embodiment of the present invention, where the method includes:
701. selecting a target push message from the messages to be pushed and setting a real-time reporting identifier;
the server 100 randomly extracts a certain proportion of messages to be pushed as target push messages, and sets a real-time reporting identifier for the selected target push messages, wherein the real-time reporting identifier indicates that the target push messages with the identifier need to be reported to the click rate of the user in real time.
702. Pushing a message to be pushed;
the server 100 pushes a message to be pushed to the mobile terminal 200.
703. Receiving and displaying the push message, identifying a target push message with a real-time reporting identifier in the push message, and acquiring click data of the target push message;
the mobile terminal 200 receives the push message sent by the server 100 through the client built therein, displays the push message to the user, identifies the target push message in which the real-time reporting identifier is set in the push message, and acquires the click data of the target push message.
704. Reporting click data of the target push message;
the mobile terminal 200 reports the click data of the target push message to the server 100.
705. Receiving and counting click data of a target push message reported by a mobile terminal;
the server 100 receives and performs a parallel-flow cumulative statistics on the click data of the target push messages reported by the mobile terminal 200, where the flow cumulative statistics refers to the click data of each batch of target push messages reported by the mobile terminal.
706. And judging whether the click rate of the target push message reaches a preset value, if so, continuing to push the message to be pushed, and if not, reducing the push amount of the message to be pushed.
And when the counted click data reach the set number, judging whether the click rate of the target push message reaches a preset value. If the click rate of the target push message reaches the preset value, continuing to push the message to be pushed, and if the click rate of the target push message does not reach the preset value, reducing the speed of the message to be pushed or canceling to push the message to be pushed.
In this embodiment, reference is not made to the foregoing description of the embodiments shown in fig. 1 to 6 for details.
In the embodiment of the invention, the real-time reporting identification is set for the target push message, and the real-time feedback of the target push message click rate reported by the mobile terminal is received, so that the feedback efficiency is improved, the push strategy is adjusted in time, and the message pushing efficiency is improved.
Referring to fig. 8, fig. 8 is a diagram illustrating a real-time message pushing device according to a sixth embodiment of the present invention, the device includes:
a selecting module 801, configured to select a target push message from messages to be pushed;
a setting module 802, configured to set a real-time reporting identifier for the selected target push message;
the pushing module 803 is configured to push a message to be pushed;
a receiving module 804, configured to receive click data of a target push message reported by a mobile terminal;
a counting module 805, configured to count click data of a target push message reported by the mobile terminal and received by the receiving module 804;
a determining module 806, configured to determine whether the click rate of the target push message reaches a preset value when the counted click data reaches the set number;
the pushing module 803 is further configured to decrement and push the message to be pushed if the determining module 803 determines that the click rate of the target push message does not reach the preset value.
Further, the pushing module 803 is further configured to continue to push the message to be pushed if the determining module 806 determines that the click rate of the target push message reaches the preset value.
For the process of implementing each function by each module in the message real-time pushing device in the embodiment of the present invention, please refer to the description of the related embodiments, which is not described herein again.
In the embodiment of the invention, the real-time reporting identification is set for the target push message, and the real-time feedback of the target push message click rate reported by the mobile terminal is received, so that the feedback efficiency is improved, the push strategy is adjusted in time, and the message pushing efficiency is improved.
Referring to fig. 9, fig. 9 is a diagram of a real-time message pushing device according to a seventh embodiment of the present invention, where the device includes:
a selecting module 901, configured to select a target push message from messages to be pushed;
a setting module 902, configured to set a real-time reporting identifier for the selected target push message;
the pushing module 903 is used for pushing a message to be pushed;
a receiving module 904, configured to receive click data of a target push message reported by a mobile terminal;
a counting module 905, configured to count click data of a target push message reported by the mobile terminal and received by the receiving module 904;
a judging module 906, configured to judge whether the click rate of the target push message reaches a preset value when the counted click data reaches the set number;
the pushing module 903 is further configured to decrement and push the message to be pushed if the determining module 903 determines that the click rate of the target push message does not reach the preset value.
The pushing module 903 is further configured to continue to push the message to be pushed if the determining module 906 determines that the click rate of the target push message reaches the preset value.
Further, the pushing module 903 is further configured to reduce the speed of pushing the remaining to-be-pushed message, or cancel pushing the remaining to-be-pushed message.
The pushing module 903 is further configured to reduce the speed of pushing the remaining to-be-pushed message if the click rate of the target push message does not reach the preset value but reaches the preset push value, and cancel pushing the remaining to-be-pushed message if the click rate of the target push message does not reach the preset value but does not reach the preset push value.
The counting module 905 is further configured to perform streaming cumulative counting on click data of the target push message reported by the mobile terminal.
It should be noted that the apparatus may further include:
an obtaining module 907, configured to obtain, in a database, push data of a historical push message of the same type as a message to be pushed;
a determining module 908, configured to determine, according to push data of a historical push message, a crowd of interest of the historical push message;
a determining module 908, configured to determine the crowd of interest of the historical push message as the crowd of interest of the message to be pushed;
further, the pushing module 903 is further configured to push the message to be pushed to the interested people.
For the process of implementing each function by each module in the message real-time pushing device in the embodiment of the present invention, please refer to the description of the related embodiments, which is not described herein again.
In the embodiment of the invention, the real-time reporting identification is set for the target push message, and the real-time feedback of the target push message click rate reported by the mobile terminal is received, so that the feedback efficiency is improved, the push strategy is adjusted in time, and the message pushing efficiency is improved.
Referring to fig. 10, fig. 10 is a diagram illustrating an apparatus for pushing messages in real time according to an eighth embodiment of the present invention, where the apparatus includes:
a receiving module 1001, configured to receive a push message sent by a server;
a display module 1002, configured to display the push message received by the receiving module 1001;
the identifying module 1003 is configured to identify a target push message in which a real-time reporting identifier is set in the push message;
an obtaining module 1004, configured to obtain click data of the target push message;
a reporting module 1005, configured to report the click data obtained by the obtaining module 1004 to a server.
Further, the obtaining module 1004 is further configured to, when it is detected that the user reads the target push message, determine whether the user clicks the target push message, if yes, record a click in the click data, and if not, not record a click in the click data.
For the process of implementing each function by each module in the message real-time pushing device in the embodiment of the present invention, please refer to the description of the related embodiments, which is not described herein again.
In the embodiment of the invention, the real-time reporting identification is set for the target push message, and the real-time feedback of the target push message click rate reported by the mobile terminal is received, so that the feedback efficiency is improved, the push strategy is adjusted in time, and the message pushing efficiency is improved.
Although the present invention has been described with reference to the preferred embodiments, it should be understood that various changes, substitutions and alterations can be made herein without departing from the spirit and scope of the invention as defined by the appended claims.

Claims (13)

1. A real-time message pushing method is characterized by comprising the following steps:
the server selects a target push message from the messages to be pushed;
setting a real-time reporting identifier for the selected target push message, and pushing the message to be pushed, wherein the real-time reporting identifier is used for a mobile terminal to report click data of the target push message in real time;
receiving and performing cumulative statistics on click data of each batch of target push messages reported by the mobile terminal in a parallel flow manner;
and when the counted click data reaches the set number and the click rate of the target push message does not reach a preset value, reducing the speed of pushing the rest messages to be pushed, or canceling the pushing of the rest messages to be pushed.
2. The method of claim 1, further comprising:
if the click rate of the target push message does not reach the preset value but reaches the preset push value, reducing the speed of pushing the rest messages to be pushed;
and if the click rate of the target push message does not reach the preset numerical value and does not reach the preset push numerical value, canceling to push the rest messages to be pushed.
3. The method of claim 2, further comprising:
acquiring pushing data of historical pushing messages of the same type as the messages to be pushed in a database;
determining interest groups of the historical push messages according to the push data of the historical push messages;
and determining the interest group of the historical push message as the interest group of the message to be pushed, and pushing the message to be pushed to the interest group of the message to be pushed.
4. A real-time message pushing method is characterized by comprising the following steps:
the mobile terminal receives and displays the push message sent by the server;
identifying a target push message with a real-time reporting identifier in the push message, wherein the real-time reporting identifier is used for reporting click data of the target push message in real time;
acquiring click data of the target push message and reporting the click data to the server;
the click data is used for the server to perform stream type cumulative statistics on the click data, and when the counted click data reaches a set number and the click rate of the target push message does not reach a preset value, the speed of pushing the rest messages to be pushed is reduced, or pushing of the rest messages to be pushed is cancelled.
5. The method of claim 4, wherein the obtaining click data for the target push message comprises:
and recording a click in the click data when the target push message is detected to be read by the user and the user clicks the target push message.
6. A real-time message pushing method is characterized by comprising the following steps:
the server selects a target push message from the messages to be pushed;
the server sets a real-time reporting identifier for the selected target push message, and pushes the message to be pushed, wherein the real-time reporting identifier is used for reporting click data of the target push message in real time by the mobile terminal;
the mobile terminal receives and displays the push message sent by the server, and identifies the target push message with a real-time reporting identifier in the push message;
the mobile terminal acquires click data of the target push message and reports the click data to the server;
the server receives and carries out cumulative statistics on click data of each batch of the target push messages reported by the mobile terminal in a parallel flow manner;
and when the counted click data reaches the set number and the server determines that the click rate of the target push message does not reach the preset value, reducing the speed of pushing the rest messages to be pushed, or canceling the pushing of the rest messages to be pushed.
7. A message real-time pushing device, comprising:
the device comprises a selection module, a sending module and a receiving module, wherein the selection module is used for selecting a target push message in messages to be pushed;
the setting module is used for setting a real-time reporting identifier for the selected target push message, wherein the real-time reporting identifier is used for reporting click data of the target push message in real time by the mobile terminal;
the pushing module is used for pushing the message to be pushed;
the receiving module is used for receiving click data of the target push message reported by the mobile terminal;
the counting module is used for carrying out flow type cumulative counting on the click data of each batch of the target push messages reported by the mobile terminal and received by the receiving module;
the pushing module is further configured to reduce the speed of pushing the remaining messages to be pushed or cancel pushing the remaining messages to be pushed when the counted click data reaches the set number and the click rate of the target push message does not reach the preset value.
8. The apparatus according to claim 7, wherein the push module is further configured to reduce a speed of pushing remaining messages to be pushed if the click rate of the target push message does not reach the preset value but reaches a preset push value; and if the click rate of the target push message does not reach the preset numerical value and does not reach the preset push numerical value, canceling to push the rest messages to be pushed.
9. The apparatus of claim 8, further comprising:
the acquisition module is used for acquiring pushing data of historical pushing messages of the same type as the messages to be pushed in a database;
the determining module is used for determining interest groups of the historical push messages according to the push data of the historical push messages;
the determining module is further configured to determine the interest group of the historical push message as the interest group of the message to be pushed;
the pushing module is further used for pushing the message to be pushed to the interested people.
10. A message real-time pushing device, comprising:
the receiving module is used for receiving the push message sent by the server;
the display module is used for displaying the push message received by the receiving module;
the identification module is used for identifying a target push message which is provided with a real-time reporting identifier in the push message, wherein the real-time reporting identifier is used for reporting click data of the target push message in real time;
the acquisition module is used for acquiring click data of the target push message;
the reporting module is used for reporting the click data acquired by the acquisition module to the server; the click data is used for the server to perform stream type cumulative statistics on the click data, and when the counted click data reaches a set number and the click rate of the target push message does not reach a preset value, the speed of pushing the rest messages to be pushed is reduced, or pushing of the rest messages to be pushed is cancelled.
11. The apparatus of claim 10,
the acquisition module is further configured to record one click in the click data when it is detected that the user reads the target push message and clicks the target push message.
12. A real-time message pushing system is characterized by comprising:
a server and a mobile terminal;
the server is used for selecting a target push message from messages to be pushed, setting a real-time reporting identifier for the selected target push message and pushing the message to be pushed, wherein the real-time reporting identifier is used for reporting click data of the target push message in real time by the mobile terminal; receiving and performing cumulative statistics on click data of each batch of target push messages reported by the mobile terminal in a parallel flow manner; when the counted click data reach the set number and the click rate of the target push message does not reach a preset value, reducing the speed of pushing the rest messages to be pushed, or canceling the pushing of the rest messages to be pushed;
the mobile terminal is used for receiving and displaying the push message sent by the server, and identifying the target push message with a real-time reporting identifier in the push message; and acquiring click data of the target push message and reporting the click data to the server.
13. A storage medium storing executable instructions, which when executed by a processor, implement the method for pushing messages in real time according to any one of claims 1 to 6.
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