CN115314459A - Information push management method and device, computer equipment and storage medium - Google Patents
Information push management method and device, computer equipment and storage medium Download PDFInfo
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- 238000012545 processing Methods 0.000 claims description 13
- 238000012795 verification Methods 0.000 claims description 12
- 238000006243 chemical reaction Methods 0.000 abstract description 20
- 238000005516 engineering process Methods 0.000 abstract description 3
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- 230000008569 process Effects 0.000 description 4
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- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q30/00—Commerce
- G06Q30/06—Buying, selling or leasing transactions
- G06Q30/0601—Electronic shopping [e-shopping]
- G06Q30/0631—Item recommendations
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/04—Real-time or near real-time messaging, e.g. instant messaging [IM]
- H04L51/043—Real-time or near real-time messaging, e.g. instant messaging [IM] using or handling presence information
Abstract
The application relates to the technical field of process optimization, and provides a management method, a device, computer equipment and a storage medium for information push, wherein the method comprises the following steps: acquiring a push strategy of information to be pushed for a target user, wherein the push strategy comprises a plurality of push channels and push sequences among the plurality of push channels; based on the pushing sequence among the multiple pushing channels, adopting the corresponding pushing channels to push the information to the target user; acquiring return data of the target user, and judging whether the information is received by the target user according to the return data; and if the information is received by the target user, finishing pushing the information to the target user, and realizing the conversion rate and the cost of information pushing. The application also relates to a block chain technology, and information to be pushed can be stored in block chain link points.
Description
Technical Field
The present application relates to the field of process optimization technologies, and in particular, to a method and an apparatus for managing information push, a computer device, and a storage medium.
Background
At present, the push of the content such as soft text and products to the user through various modes such as popup, screen flashing, button message, etc. has been widely used. In order to ensure the conversion rate of the pushing, various methods are often used for pushing information to related users, which results in waste of resources and high cost. However, if only a single method is used to push information to the user, the conversion rate of pushing is not high.
Therefore, how to achieve the conversion rate and the cost of information push at the same time becomes an urgent problem to be solved.
Disclosure of Invention
The application provides a management method and device for information push, computer equipment and a storage medium, and aims to achieve conversion rate and cost of information push.
In order to achieve the above object, the present application provides a management method for information push, where the management method for information push includes:
acquiring a push strategy of information to be pushed for a target user, wherein the push strategy comprises a plurality of push channels and push sequences among the plurality of push channels;
based on the pushing sequence among the multiple pushing channels, pushing the information to the target user by adopting the corresponding pushing channel;
acquiring return data of the target user, and judging whether the information is received by the target user according to the return data;
and if the information is received by the target user, finishing pushing the information to the target user.
In addition, to achieve the above object, the present application further provides a management apparatus for information push, including:
the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring a push strategy of information to be pushed for a target user, and the push strategy comprises a plurality of push channels and push sequences among the plurality of push channels;
the pushing module is used for pushing the information to the target user by adopting a corresponding pushing channel based on the pushing sequence among the multiple pushing channels;
the processing module is used for acquiring return data of the target user and judging whether the information is received by the target user according to the return data; and if the information is received by the target user, finishing pushing the information to the target user.
In addition, to achieve the above object, the present application also provides a computer device, which includes a memory and a processor;
the memory for storing a computer program;
the processor is configured to execute the computer program and implement the management method for pushing information as described above when the computer program is executed.
In addition, to achieve the above object, the present application further provides a computer-readable storage medium storing a computer program, which when executed by a processor, implements the steps of the management method for information push described above.
The application discloses a management method and a management device for information push, computer equipment and a storage medium, wherein a push strategy of information to be pushed to a target user is obtained, wherein the push strategy comprises multiple push channels and push sequences among the multiple push channels, the corresponding push channels are adopted to push the information to the target user based on the push sequences among the multiple push channels, then returned data of the target user are obtained, whether the information is received by the target user is judged according to the returned data, if the information is received by the target user, the information is pushed to the target user, namely, the information is not required to be pushed to the target user through other multiple push channels, so that the conversion rate is ensured, and meanwhile, the cost is reduced.
Drawings
In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings needed to be used in the description of the embodiments are briefly introduced below, and it is obvious that the drawings in the following description are some embodiments of the present application, and it is obvious for those skilled in the art to obtain other drawings based on these drawings without creative efforts.
Fig. 1 is a schematic flowchart illustrating steps of a management method for information push provided by an embodiment of the present application;
FIG. 2 is a schematic diagram of a push policy model provided by an embodiment of the present application;
FIG. 3 is a schematic flow chart diagram illustrating steps of another information push management method provided by an embodiment of the present application;
fig. 4 is a schematic block diagram of an information push management apparatus provided in an embodiment of the present application;
fig. 5 is a schematic block diagram of a structure of a computer device according to an embodiment of the present application.
Detailed Description
The technical solutions in the embodiments of the present application will be clearly and completely described below with reference to the drawings in the embodiments of the present application, and it is obvious that the described embodiments are some, but not all, embodiments of the present application. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.
The flow diagrams depicted in the figures are merely illustrative and do not necessarily include all of the elements and operations/steps, nor do they necessarily have to be performed in the order depicted. For example, some operations/steps may be decomposed, combined or partially combined, so that the actual execution sequence may be changed according to the actual situation.
It is to be understood that the terminology used in the description of the present application herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the application. As used in the specification of the present application and the appended claims, the singular forms "a," "an," and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise.
It should also be understood that the term "and/or" as used in this specification and the appended claims refers to and includes any and all possible combinations of one or more of the associated listed items.
At present, information such as soft texts and products is pushed to users in various modes such as popup, screen flashing and button messages, and the like, and the method is widely applied. In order to ensure the conversion rate of the push, various ways are often adopted to push the relevant information to the user, which results in waste of resources and high cost. Moreover, after the user has completed information conversion in some way, the information is pushed to the user in other ways, which results in poor user experience. However, if only a single method is used to push information to the user, the conversion rate of pushing is not high.
In order to solve the above problem, embodiments of the present application provide a management method and apparatus for information push, a computer device, and a storage medium, which are used to achieve both conversion rate and cost of information push.
Referring to fig. 1, fig. 1 is a schematic flowchart illustrating a management method for information push according to an embodiment of the present disclosure. The method can be applied to a server, and the application scenario of the method is not limited in the application. The following describes the information push management method in detail, taking the application of the information push management method to a server as an example.
As shown in fig. 1, the management method for pushing information specifically includes steps S101 to S105.
S101, a pushing strategy of information to be pushed to a target user is obtained, wherein the pushing strategy comprises multiple pushing channels and pushing sequences among the multiple pushing channels.
Wherein, the information to be pushed includes but is not limited to soft texts, products and the like. Before the information of the soft text, the product and the like is pushed, a pushing strategy is created in advance. Illustratively, the push policy includes various information such as a push purpose, a target user, push content (i.e. information to be pushed), multiple push channels corresponding to the issued push content, a push sequence among the multiple push channels, and a push frequency. The push purpose is, for example, to complete the push conversion of a certain product or soft document, the push content is also information to be pushed, and the target user is also a push object corresponding to the information to be pushed.
For example, a push policy model as shown in fig. 2 is created, in which a push channel includes a wechat public number, a today's headline, and a short message, and the push sequence of the wechat public number is prior to the today's headline, and the push sequence of the today's headline is prior to the short message.
Illustratively, the configured push policy is saved, such as storing the push policy in a local database or a cloud. And acquiring the configured push strategy by inquiring a local database or a cloud.
S102, based on the pushing sequence among the pushing channels, pushing the information to the target user by adopting the corresponding pushing channel.
After the push strategy is obtained, according to the push sequence among the multiple push channels in the push strategy, firstly, the push channel with the most front push sequence is adopted to push information to the target user.
For example, still taking the above listed push channels including the wechat public number, the today's headline, and the short message as examples, since the push sequence corresponding to the wechat public number is prior to the today's headline, and the push sequence corresponding to the today's headline is prior to the short message, then the information is pushed to the target user by using the wechat public number push channel first.
In some embodiments, said pushing the information to the target user by using the corresponding push channel includes:
and newly adding tracking identification information corresponding to the current push in the information, and pushing the tracking identification information to the target user by adopting the corresponding push channel.
Each push corresponds to unique tracking identification information, that is, different pushes correspond to different tracking identification information. Illustratively, the tracking identification information includes, but is not limited to, an id number.
For example, before pushing information each time, a corresponding id number is newly added to the information to be pushed, and then, based on the pushing sequence among the multiple pushing channels, the information to be pushed including the tracking identification information, such as the id number, is pushed to the target user by using the corresponding pushing channel. And tracking the data of the current push through tracking the identification information.
S103, acquiring return data of the target user, and judging whether the information is received by the target user according to the return data; if yes, go to step S104; if not, executing step S105;
s104, finishing pushing the information to the target user;
s105, based on the pushing sequence among the multiple pushing channels, pushing the information to the target user by adopting the pushing channel in the next pushing sequence, and returning to execute the step S103.
According to the push sequence among the multiple push channels in the push strategy, firstly, after the push channel with the most front push sequence is adopted to push information to a target user, the return data of the target user is obtained. Illustratively, after pushing information to be pushed, which includes tracking identification information, such as an id number, to a target user by using a push channel with the earliest push sequence, return data of the target user is obtained.
For example, the footprints and the specific browsed contents accessed by the target user in the webpage and the application program are important user behavior marking data, the data are used as return data according to a uniform standard format, and the return data are reported to obtain the return data of the target user. And then, judging whether the information to be pushed is received by the target user or not according to the returned data of the target user.
In some embodiments, said determining whether the information is received by the target user according to the backhaul data includes:
extracting the returned data, and judging whether the returned data has the tracking identification information;
and if the tracking identification information exists in the returned data, judging that the information is received by the target user.
Illustratively, if the tracking identification information is an id number, data extraction is performed on the returned data, and whether the id number exists in the returned data is determined.
If tracking identification information such as id numbers exists in the returned data, that is, the user performs a behavior operation of opening push, at this time, it is determined that the information to be pushed is received by the target user, that is, the conversion purpose is completed.
On the contrary, if tracking identification information such as an id number does not exist in the returned data, that is, it is indicated that the user has not performed the action operation of opening the push, at this time, it is determined that the information to be pushed is not received by the target user, that is, the conversion purpose is not completed.
In some embodiments, after the determining whether the trace identification information exists in the backhaul data, the method includes:
if the tracking identification information does not exist in the returned data, historical behavior data of the target user is obtained, and whether the information is received by the target user is judged according to the historical behavior data.
In practical applications, it is possible that before the pushing operation of the information such as the software and the product to be pushed is performed on the target user, the target user already refers to the information such as the software and the product, and in this case, after the information such as the software and the product is pushed to the user by using the corresponding pushing channel, the user is likely not to open and refer again, that is, the corresponding tracking identification information does not exist in the returned data. However, the conversion purpose is achieved, and the pushing operation to the target user is not needed.
In order to avoid unnecessary extra pushing operation, when tracking identification information such as an id number does not exist in returned data, the historical behavior data of the target user is obtained instead of immediately determining that the information to be pushed is not received by the target user, and whether the information is received by the target user is accurately judged according to the historical behavior data.
In some embodiments, said determining whether the information is received by the target user according to the historical behavior data comprises:
checking the coding information of the product according to the historical behavior data;
if the verification is passed, judging that the information is received by the target user;
and if the verification is not passed, judging that the information is not received by the target user.
Illustratively, for products, each product corresponds to unique encoding information, data extraction is performed on historical behavior data of a target user, the encoding information of the product is obtained, and the encoding information of the product is verified. If the verification is passed, judging that the information is received by the target user; otherwise, if the verification fails, the information is judged not to be received by the target user.
For example, the order number of the product is obtained through the historical behavior data of the target user, and the order number is checked. If the verification is passed, judging that the product push is received by the target user; and otherwise, if the verification is not passed, judging that the product push is not received by the target user.
And if the information such as the soft texts, the products and the like is judged to be received by the target user, namely the conversion purpose is achieved, ending the pushing operation of pushing the information such as the soft texts, the products and the like to the target user.
Illustratively, when determining that the information such as the soft text, the product and the like is received by the target user and the conversion purpose is achieved, the target user is marked with a label to identify that the pushing operation is completed, and all pushing operations under the pushing strategy for the target user are finished, so that the cost is reduced.
If the information such as the soft text, the product and the like is judged not to be received by the target user, namely the conversion purpose is not achieved, pushing the information to the target user by adopting a pushing channel of the next pushing sequence based on the pushing sequence among the multiple pushing channels in the pushing strategy.
For example, if the push channel includes the wechat public number, the today's headline, and the short message, the push sequence of these is that the push sequence corresponding to the wechat public number is prior to the today's headline, and the push sequence corresponding to the today's headline is prior to the short message, for example, the information is pushed to the target user by using the wechat public number push channel. If the information is not received by the target user after being pushed, namely the conversion purpose is not achieved, pushing the information to the target user by adopting a present top pushing channel.
Then, the operation in step S103 is cycled to obtain the backhaul data of the target user, and determine whether the information is received by the target user according to the backhaul data. The detailed operation can refer to the above embodiments, and thus is not described herein again.
Therefore, only when the push information of the previous push channel is not received by the target user, the push channel can be switched, other push channels are used for pushing the information to the target user, and compared with the situation that all push channels adopt a concurrent push mode, the cost is greatly reduced.
In some embodiments, as shown in fig. 3, the management method for information push further includes step S106 and step S107.
S106, counting the multi-pass data of the target user;
and S107, updating the pushing strategy according to the multi-pass data.
For example, the push policy is not fixed after configuration is completed, but is continuously updated and refined according to the behavior of the user. The data returned for multiple times are analyzed by counting the data returned for multiple times of the target user, so that information such as a pushing channel and a pushing sequence among the pushing channels is updated.
For example, according to the returned data, when it is determined that the conversion rate is high when the push times reach a certain number, the push times in the push policy may be updated to the value of the number.
For another example, according to the returned data, if it is found that the information is not received by the target user all the time by using a certain push channel, the push channel in the push policy may be deleted, and the push policy may be updated. Therefore, information can not be pushed to the target user through the push channel according to the updated push strategy, and invalid push operation is avoided.
The push strategy can be continuously adjusted and updated along with the returned data corresponding to the behavior operation of the user, so that the push strategy is continuously perfected, and the push efficiency is further improved.
In the above embodiment, a pushing policy for a target user is obtained by obtaining information to be pushed, where the pushing policy includes multiple pushing channels and pushing orders among the multiple pushing channels, based on the pushing orders among the multiple pushing channels, the corresponding pushing channels are adopted to push the information to the target user, then return data of the target user is obtained, and whether the information is received by the target user is determined according to the return data, if the information is received by the target user, the pushing of the information to the target user is finished, that is, the information does not need to be pushed to the target user through the other multiple pushing channels, so that while a conversion rate is ensured, the cost is also reduced.
Referring to fig. 4, fig. 4 is a schematic block diagram of an information push management apparatus according to an embodiment of the present application, where the information push management apparatus may be configured in a server for executing the foregoing information push management method.
As shown in fig. 4, the information push management apparatus 1000 includes: an acquisition module 1001, a push module 1002, and a processing module 1003.
An obtaining module 1001, configured to obtain a push policy of information to be pushed for a target user, where the push policy includes multiple push channels and push sequences among the multiple push channels;
the pushing module 1002 is configured to push the information to the target user through a corresponding push channel based on a push sequence among the multiple push channels;
the processing module 1003 is configured to obtain backhaul data of the target user, and determine whether the information is received by the target user according to the backhaul data; and if the information is received by the target user, finishing pushing the information to the target user.
In one embodiment, the processing module 1003 is further configured to:
and if the information is not received by the target user, pushing the information to the target user by adopting a pushing channel in the next pushing sequence based on the pushing sequence among the multiple pushing channels, and returning to execute the step of acquiring the returned data of the target user.
In one embodiment, the pushing module 1002 is further configured to:
and newly adding tracking identification information corresponding to the current push in the information, and pushing the tracking identification information to the target user by adopting the corresponding push channel.
In one embodiment, the processing module 1003 is further configured to:
extracting the returned data, and judging whether the returned data has the tracking identification information;
and if the tracking identification information exists in the returned data, judging that the information is received by the target user.
In one embodiment, the processing module 1003 is further configured to:
if the tracking identification information does not exist in the returned data, historical behavior data of the target user is obtained, and whether the information is received by the target user is judged according to the historical behavior data.
In one embodiment, the processing module 1003 is further configured to:
checking the coding information of the product according to the historical behavior data;
if the verification is passed, judging that the information is received by the target user;
and if the verification is not passed, judging that the information is not received by the target user.
In one embodiment, the processing module 1003 is further configured to:
counting the multi-pass data of the target user;
and updating the pushing strategy according to the multi-pass data.
Each module in the management apparatus 1000 for information push corresponds to each step in the management method embodiment for information push, and the functions and implementation processes thereof are not described in detail here.
The methods, apparatus, and devices of the present application may be deployed in numerous general-purpose or special-purpose computing system environments or configurations. For example: personal computers, server computers, hand-held or portable devices, tablet-type devices, multiprocessor systems, microprocessor-based systems, set top boxes, programmable consumer electronics, network PCs, minicomputers, mainframe computers, distributed computing environments that include any of the above systems or devices, and the like. The application may be described in the general context of computer-executable instructions, such as program modules, being executed by a computer. Generally, program modules include routines, programs, objects, components, data structures, etc. that perform particular tasks or implement particular abstract data types. The application may also be practiced in distributed computing environments where tasks are performed by remote processing devices that are linked through a communications network. In a distributed computing environment, program modules may be located in both local and remote computer storage media including memory storage devices.
For example, the method and apparatus described above may be implemented in the form of a computer program that can be run on a computer device as shown in fig. 5.
Referring to fig. 5, fig. 5 is a schematic block diagram of a computer device according to an embodiment of the present disclosure.
Referring to fig. 5, the computer device includes a processor and a memory connected by a system bus, wherein the memory may include a nonvolatile storage medium and an internal memory.
The processor is used for providing calculation and control capability and supporting the operation of the whole computer equipment.
The internal memory provides an environment for running a computer program in the nonvolatile storage medium, and the computer program, when executed by the processor, can cause the processor to execute any management method for pushing information.
It should be understood that the Processor may be a Central Processing Unit (CPU), and the Processor may be other general purpose processors, digital Signal Processors (DSPs), application Specific Integrated Circuits (ASICs), field Programmable Gate Arrays (FPGAs) or other Programmable logic devices, discrete Gate or transistor logic devices, discrete hardware components, etc. Wherein a general purpose processor may be a microprocessor or the processor may be any conventional processor or the like.
Wherein, in one embodiment, the processor is configured to execute the computer program stored in the memory to perform the steps of:
acquiring a push strategy of information to be pushed for a target user, wherein the push strategy comprises a plurality of push channels and push sequences among the plurality of push channels;
based on the pushing sequence among the multiple pushing channels, pushing the information to the target user by adopting the corresponding pushing channel;
acquiring return data of the target user, and judging whether the information is received by the target user according to the return data;
and if the information is received by the target user, finishing pushing the information to the target user.
In one embodiment, after said determining whether the information is received by the target user according to the backhaul data is implemented, the processor is configured to implement:
if the information is not received by the target user, pushing the information to the target user by adopting a pushing channel of the next pushing sequence based on the pushing sequence among the multiple pushing channels, and returning to execute the step of acquiring the returned data of the target user.
In one embodiment, when the pushing of the information to the target user by using the corresponding push channel is implemented, the processor is configured to implement:
and newly adding tracking identification information corresponding to the current push in the information, and pushing the tracking identification information to the target user by adopting the corresponding push channel.
In one embodiment, the processor, when performing the determining whether the information is received by the target user according to the backhaul data, is configured to perform:
extracting the returned data, and judging whether the returned data has the tracking identification information;
and if the tracking identification information exists in the returned data, judging that the information is received by the target user.
In one embodiment, after implementing the determining whether the trace identification information exists in the returned data, the processor is configured to implement:
if the tracking identification information does not exist in the returned data, historical behavior data of the target user is obtained, and whether the information is received by the target user is judged according to the historical behavior data.
In one embodiment, the information comprises a product, and the processor, when performing the determining whether the information is received by the target user based on the historical behavior data, is configured to perform:
checking the coding information of the product according to the historical behavior data;
if the verification is passed, judging that the information is received by the target user;
and if the verification is not passed, judging that the information is not received by the target user.
In one embodiment, the processor is further configured to implement:
counting the multi-pass data of the target user;
and updating the pushing strategy according to the multi-pass data.
The embodiment of the application also provides a computer readable storage medium.
The computer readable storage medium of the present application stores thereon a computer program, which when executed by a processor implements the steps of the management method for information push as described above.
The computer-readable storage medium may be an internal storage unit of the management apparatus for information push or the computer device according to the foregoing embodiment, for example, a hard disk or a memory of the management apparatus for information push or the computer device. The computer-readable storage medium may also be an external storage device of the information pushing management apparatus or the computer device, such as a plug-in hard disk, a Smart Media Card (SMC), a Secure Digital Card (SD Card), a Flash memory Card (Flash Card), and the like, which are equipped on the information pushing management apparatus or the computer device.
Further, the computer-readable storage medium may mainly include a storage program area and a storage data area, wherein the storage program area may store an operating system, an application program required for at least one function, and the like; the storage data area may store data created according to the use of the blockchain node, and the like.
The block chain referred by the application is a novel application mode of computer technologies such as distributed data storage, point-to-point transmission, a consensus mechanism, an encryption algorithm and the like. A block chain (Blockchain), which is essentially a decentralized database, is a series of data blocks associated by using a cryptographic method, and each data block contains information of a batch of network transactions, so as to verify the validity (anti-counterfeiting) of the information and generate a next block. The blockchain may include a blockchain underlying platform, a platform product service layer, an application service layer, and the like.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or system that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or system. Without further limitation, an element defined by the phrase "comprising a … …" does not exclude the presence of another identical element in a process, method, article, or system that comprises the element.
While the invention has been described with reference to specific embodiments, the scope of the invention is not limited thereto, and those skilled in the art can easily conceive various equivalent modifications or substitutions within the technical scope of the invention.
Claims (10)
1. A management method for information push is characterized in that the management method for information push comprises the following steps:
acquiring a push strategy of information to be pushed for a target user, wherein the push strategy comprises a plurality of push channels and push sequences among the plurality of push channels;
based on the pushing sequence among the multiple pushing channels, adopting the corresponding pushing channels to push the information to the target user;
acquiring return data of the target user, and judging whether the information is received by the target user according to the return data;
and if the information is received by the target user, finishing pushing the information to the target user.
2. The method for managing information push according to claim 1, wherein after determining whether the information is received by the target user according to the returned data, the method comprises:
and if the information is not received by the target user, pushing the information to the target user by adopting a pushing channel in the next pushing sequence based on the pushing sequence among the multiple pushing channels, and returning to execute the step of acquiring the returned data of the target user.
3. The method for managing information push according to claim 1, wherein said pushing the information to the target user by using the corresponding push channel includes:
and newly adding tracking identification information corresponding to the current push in the information, and pushing the tracking identification information to the target user by adopting the corresponding push channel.
4. The method for managing information push according to claim 3, wherein the determining whether the information is received by the target user according to the returned data includes:
extracting the returned data, and judging whether the returned data has the tracking identification information;
and if the tracking identification information exists in the returned data, judging that the information is received by the target user.
5. The method for managing information push according to claim 4, wherein after determining whether the tracking identification information exists in the returned data, the method includes:
if the tracking identification information does not exist in the returned data, historical behavior data of the target user is obtained, and whether the information is received by the target user is judged according to the historical behavior data.
6. The method for managing information push according to claim 5, wherein the information includes a product, and the determining whether the information is received by the target user according to the historical behavior data includes:
according to the historical behavior data, checking the coding information of the product;
if the verification is passed, judging that the information is received by the target user;
and if the verification is not passed, judging that the information is not received by the target user.
7. The method for managing information push according to any one of claims 1 to 6, characterized in that the method further comprises:
counting the multi-pass data of the target user;
and updating the pushing strategy according to the multi-pass data.
8. An information push management device, comprising:
the system comprises an acquisition module, a processing module and a display module, wherein the acquisition module is used for acquiring a push strategy of information to be pushed for a target user, and the push strategy comprises a plurality of push channels and push sequences among the plurality of push channels;
the pushing module is used for pushing the information to the target user by adopting the corresponding pushing channels based on the pushing sequence among the multiple pushing channels;
the processing module is used for acquiring return data of the target user and judging whether the information is received by the target user according to the return data; and if the information is received by the target user, finishing pushing the information to the target user.
9. A computer device, wherein the computer device comprises a memory and a processor;
the memory for storing a computer program;
the processor is configured to execute the computer program and implement the management method for information push according to any one of claims 1 to 7 when executing the computer program.
10. A computer-readable storage medium, characterized in that the computer-readable storage medium stores a computer program, which when executed by a processor implements the steps of the management method for information push according to any one of claims 1 to 7.
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