CN113821721A - User portrait based multi-channel message method and device and computer equipment - Google Patents
User portrait based multi-channel message method and device and computer equipment Download PDFInfo
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- CN113821721A CN113821721A CN202111092163.3A CN202111092163A CN113821721A CN 113821721 A CN113821721 A CN 113821721A CN 202111092163 A CN202111092163 A CN 202111092163A CN 113821721 A CN113821721 A CN 113821721A
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9535—Search customisation based on user profiles and personalisation
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06F—ELECTRIC DIGITAL DATA PROCESSING
- G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
- G06F16/90—Details of database functions independent of the retrieved data types
- G06F16/95—Retrieval from the web
- G06F16/953—Querying, e.g. by the use of web search engines
- G06F16/9536—Search customisation based on social or collaborative filtering
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- G—PHYSICS
- G06—COMPUTING; CALCULATING OR COUNTING
- G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06Q50/00—Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
- G06Q50/01—Social networking
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
Abstract
The application relates to a user portrait based multi-channel message pushing method and device and computer equipment. The method comprises the following steps: acquiring the use duration of a target object for each application program in a specified time period; determining the pushing weight of the corresponding application program according to each service duration, and constructing a user portrait of the target object according to the pushing weight and the application program; determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data; and when the message to be pushed is received, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data. The method can improve the reach rate of the message.
Description
Technical Field
The application relates to the technical field of internet, in particular to a user portrait based multi-channel message pushing method and device and computer equipment.
Background
With the development of computer technology, the application of the internet is rapidly developed, and the internet is widely applied in various fields, for example, in the field of logistics, a notification message for sending a logistics situation of a consignment to a user is needed; in the field of electronic commerce transactions, it is necessary to transmit updated status of items, incentive policy data, and the like to a user. And the message pushing is carried out based on the Internet, so that the message sending efficiency and the message acquisition instantaneity are improved. The channel for pushing the message comprises: short message service, voice notification service, etc. provided by each large operator, and various message push platforms, such as instant messaging application, light application, etc.
At present, because of more channels for distributing messages, more messages are distributed by users through the distribution channels, the users cannot click and check each received message, and the intelligent terminal can shield or delete the message according to the configuration of the users; the existing pushing mode of the user multi-channel message is based on different types of messages, and adopts pushing modes of different channels, so that the message reach rate is low.
Disclosure of Invention
In view of the foregoing, it is desirable to provide a user-portrait-based multi-channel push method, apparatus, computer device, and storage medium capable of improving message reach.
A user portrait based multi-channel message pushing method, the method comprising:
acquiring the use duration of a target object for each application program in a specified time period;
determining a pushing weight of a corresponding application program according to each using duration, and constructing a user portrait of the target object according to the pushing weight and the application program;
determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data;
and when receiving the message to be pushed, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data.
In one embodiment, after the pushing of the message to be pushed is completed according to the message pushing policy data, the method further includes:
acquiring a message pushing result;
and updating the pushing weight of each application program in the user portrait according to the message pushing result to obtain updated message pushing strategy data.
In one embodiment, the completing, when a message to be pushed is received, progressive pushing of the message to be pushed based on the message pushing policy data includes:
when a message to be pushed is received, determining a target application program with the largest pushing weight value as a pushing channel based on the message pushing strategy data;
pushing the message to be pushed to a terminal where a target object is located in a preset form through the pushing channel;
and when the message successfully receiving feedback sent by the terminal is received within the set time length, finishing the pushing of the message to be pushed.
In one embodiment, before the pushing the message to be pushed to the terminal where the target object is located through the push channel in a preset form, the method further includes:
acquiring the number of messages which are not fed back correspondingly in the messages pushed by the pushing channel;
when the number of the messages is larger than or equal to the preset number, determining a target application program with the largest next-level pushing weight as a pushing channel based on the message pushing strategy data;
and executing the step of pushing the message to be pushed to the terminal where the target object is located in a preset form through the pushing channel.
In one embodiment, the method further comprises:
when the message successful receiving feedback sent by the terminal is not received within the set duration, determining a target application program with the largest next-stage pushing weight as a pushing channel based on the message pushing strategy data;
and executing the step of pushing the message to be pushed to the terminal where the target object is located in a preset form through the pushing channel until the message to be pushed is successfully received and fed back by the terminal within a set time length, and finishing the pushing of the message to be pushed.
In one embodiment, the determining, according to each of the usage durations, a push weight of a corresponding application program, and constructing a user representation of the target object according to the push weight and the application program includes:
acquiring a basic pushing weight of each application program;
determining the incremental pushing weight of the corresponding application program according to each service time;
and constructing a user representation of the target object according to the basic pushing weight, the incremental pushing weight and the application program.
In one embodiment, before the completing the progressive pushing of the message to be pushed based on the message pushing policy data, the method further includes:
detecting whether the message to be pushed has a limiting condition or not;
and when the limiting condition is a fixed pushing time point and the fixed pushing time point is reached, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data.
A user profile based multi-channel message push device, the device comprising:
the acquisition module is used for acquiring the line use duration of the target object for each application program in a specified time period;
the construction module is used for determining the pushing weight of the corresponding application program according to each using duration and constructing the user portrait of the target object according to the pushing weight and the application program;
the determining module is used for determining a target application program of the push message according to the pushing weight sequence of each application program in the user portrait to obtain message push strategy data;
and the pushing module is used for finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data when the message to be pushed is received.
A computer device comprising a memory and a processor, the memory storing a computer program, the processor implementing the following steps when executing the computer program:
acquiring the use duration of a target object for each application program in a specified time period;
determining a pushing weight of a corresponding application program according to each using duration, and constructing a user portrait of the target object according to the pushing weight and the application program;
determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data;
and when receiving the message to be pushed, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data.
A computer-readable storage medium, on which a computer program is stored which, when executed by a processor, carries out the steps of:
acquiring the use duration of a target object for each application program in a specified time period;
determining a pushing weight of a corresponding application program according to each using duration, and constructing a user portrait of the target object according to the pushing weight and the application program;
determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data;
and when receiving the message to be pushed, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data.
According to the multi-channel message pushing method and device based on the user portrait, the computer equipment and the storage medium, the pushing weight of each application program as message pushing is determined according to the use duration of each application program by the target object, and the user portrait of the target object is constructed according to the pushing weight and each application program; determining message pushing strategy data based on the user portrait, namely determining the sending sequence of the pushing messages in multiple application programs and finishing the step-by-step pushing of the messages; the optimal push channel can be determined according to the weight of each push channel in the user portrait, so that the accurate touch of the message is ensured, the touch rate of the message is improved, and network resources are saved.
Drawings
FIG. 1 is a diagram of an application environment of a user profile based multi-channel message push method in one embodiment;
FIG. 2 is a flow diagram illustrating a method for user profile-based multi-channel message push in one embodiment;
FIG. 3 is a flowchart illustrating a method for pushing a multi-channel message based on a user profile according to another embodiment;
FIG. 4 is a flowchart illustrating a method for pushing a multi-channel message based on a user profile according to another embodiment;
FIG. 5 is a block diagram of an alternate embodiment of an apparatus;
FIG. 6 is a diagram illustrating an internal structure of a computer device according to an embodiment.
Detailed Description
In order to make the objects, technical solutions and advantages of the present application more apparent, the present application is described in further detail below with reference to the accompanying drawings and embodiments. It should be understood that the specific embodiments described herein are merely illustrative of the present application and are not intended to limit the present application.
The user portrait based multi-channel message pushing method can be applied to the application environment shown in fig. 1. Wherein the terminal 102 communicates with the server 104 via a network. The terminal 102 responds to the data acquisition request, and acquires the use duration of the target object for each application program in a specified time period from the database of the server 104; determining the pushing weight of the corresponding application program according to each service duration, and constructing a user portrait of the target object according to the pushing weight and the application program; determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data; and when the message to be pushed is received, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data, and realizing the pushing of the message. The terminal 102 may be, but not limited to, various personal computers, notebook computers, smart phones, tablet computers, and portable wearable devices, and the server 104 may be implemented by an independent server or a server cluster formed by a plurality of servers.
In one embodiment, as shown in fig. 2, a multi-channel message pushing method based on user profile is provided, which is described by taking the method as an example applied to the terminal in fig. 1, and includes the following steps:
Wherein, the target object can be but is not limited to a user as a push message; the application program can be used as a pushing channel for pushing the message, and the application program comprises a web application, a parent application, a child application and the like; the parent application can be but is not limited to a mobile phone APP and a WeChat; the sub-applications may be, but are not limited to, WeChat applets, light applications, and the like. The behavior data refers to data generated by the operation of the target object on each application program; the behavior may be an interactive behavior generated on the application, for example, when the application is WeChat and an interface interactive behavior exists, the behavior data includes a duration of the interface interactive behavior. The behavior data comprises the use duration of the target object to the application program, the stay duration of the target object on the display interface of the application program, the operation frequency and the operation duration of the target object in a preset time period and the like.
Specifically, the terminal responds to a data acquisition request carrying a specified time period, acquires behavior data of the target object generated for each application program in the specified time period from a database of the server, and acquires the use duration of the target object generated for each application program in the specified time period from the behavior data.
And 204, determining the pushing weight of the corresponding application program according to each using duration, and constructing the user portrait of the target object according to the pushing weight and the application program.
The push weight is used for determining the priority of each application program as a message push channel, namely the larger the push weight is, the higher the priority of the corresponding application program is; for example, application a may be determined to have a higher priority than application B by having a higher push weight than application B.
The user representation comprises each application program used by the target object and the weight value of each application program; the weight is determined according to the use duration of the target object to the application program in the behavior data, the pushing weight comprises a basic pushing weight and an incremental pushing weight of each application program, and the incremental pushing weight is determined according to the use duration of each application program and is determined according to preset processing strategy data; in this embodiment, the preset processing policy data is obtained by converting the duration of use into a corresponding numerical value as a pushing weight of the application program; for example, if the basic push weight of the application 1 is 100, the usage time of the application 1 in a specified time period is 60 minutes, and the incremental push weight of the application 1 is 60, the push weight of the application 1 is determined to be 160.
Specifically, acquiring a basic pushing weight of each application program used by the target object, and determining an incremental pushing weight of the corresponding application program according to the use duration of each application program; determining the push weight of each application program according to the basic push weight and the incremental push weight of each application program, constructing a user portrait of the target object according to the push weight and the application programs, and caching the user portrait in the form of REDIS HASH data structures.
And step 206, determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data.
The message pushing strategy data is to determine the priority of each application program as a pushing channel according to the sequencing of the pushing weight, to push the message by using the application program with the highest priority, namely the application program with the largest pushing weight as a target application program (wherein, a plurality of application programs with the largest pushing weight can exist at the same time), and to confirm that the pushing is successful when receiving the operation feedback generated by the receiving terminal to the message within the specified time length; and if the operation feedback generated by the receiving terminal to the message is not received within the specified duration, confirming that the pushing fails, determining an application program with the weight smaller than the current pushing weight as a template application program, and continuously executing the message pushing until the operation feedback generated by the receiving terminal to the message is received.
For example, if the weight value of the WeChat is the largest, that is, the priority is the highest, then the WeChat push is prioritized, if the message finally shows that the user does not click to reach, the application program with the second weight is pushed immediately until the message is pushed to all channels needing to be pushed, or the user clicks to reach and then terminates.
And step 208, when the message to be pushed is received, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data.
The message to be pushed may be a service message of different service scenarios, for example, a logistics express progress message in the field of logistics, or processing information of an article on an e-commerce platform (a take-out platform, an article purchase platform).
Specifically, when a message to be pushed is received, determining an application program with the largest pushing weight as a target application program based on message pushing strategy data, pushing the message to be pushed by taking the target application program as a pushing channel for pushing the message, and when operation feedback generated by a receiving terminal to the message is received within a specified time, determining that the pushing is successful; and if the operation feedback generated by the receiving terminal to the message is not received within the specified duration, confirming that the pushing fails, generating a pushing instruction again, determining an application program with the weight smaller than the current pushing weight as a template application program, and continuously executing the message pushing until the operation feedback generated by the receiving terminal to the message is received.
Optionally, in an embodiment, when it is determined that n applications with the largest push weight exist based on the message push policy data (n is a positive integer, n ≧ 1), the n applications are used as target applications, and the target applications are used as a push channel for message push to push the message to be pushed.
That is to say, when a message to be pushed is received, the weight of each pushing channel in the user image is obtained, the pushing channels are sorted according to the weight of each pushing channel, the pushing priority of each pushing channel is determined, the pushing is performed step by step according to the pushing priority of each pushing channel, and when the pushing is successful or the user clicks and touches the pushing channel and then terminates, the message pushing is ended.
In the multi-channel message pushing method based on the user portrait, the pushing weight of each application program used as message pushing is determined according to the use duration of each application program by the target object, and the user portrait of the target object is constructed according to the pushing weight and each application program; determining message pushing strategy data based on the user portrait, determining a sending sequence of the determined pushing messages in a plurality of application programs, and finishing the step-by-step pushing of the messages; the method ensures that the message can be accurately reached, improves the reaching rate of the message and saves network resources at the same time.
In another embodiment, as shown in fig. 3, a method for pushing a multi-channel message based on a user profile is provided, which is described by taking the method as an example applied to the terminal in fig. 1, and includes the following steps:
Specifically, the terminal responds to a data acquisition request carrying a specified time period, acquires behavior data of a target object generated for each application program in the specified time period from a database of the server, acquires the use duration and the use frequency of the target object generated for each application program in the specified time period from the behavior data, and deletes the application program of which the use frequency is less than a preset use frequency from the application program to obtain the target application program; acquiring behavior data of a target object generated for each target application program in a specified time period; the preset frequency of use is preset and may be in units of days, weeks, and months, for example, the number of times the same application is used in a day, the number of times the same application is used in a week, the number of times the same application is used in a month, and the like.
And 304, determining the pushing weight of the corresponding application program according to each using duration, and constructing the user portrait of the target object according to the pushing weight and the application program.
And step 306, determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data.
And 308, when the message to be pushed is received, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data.
Specifically, when a message to be pushed is received, a target application program with the largest pushing weight value is determined to be used as a pushing channel based on message pushing strategy data; pushing a message to be pushed to a terminal where a target object is located in a preset form through a pushing channel; when the message sent by the terminal is received within the set time length and the feedback is successfully received, the message to be pushed is pushed; when the message successfully receiving feedback sent by the terminal is not received within the set duration, determining a target application program with the largest next-level pushing weight as a pushing channel based on the message pushing strategy data; and pushing the message to be pushed to a terminal where the target object is located in a preset form through a pushing channel until the message sent by the terminal is successfully received and fed back within a set time length, and finishing the pushing of the message to be pushed.
The preset form can be, but not limited to, message link, and can also be image-text information; when the preset form is the message link, when the receiving end clicks the corresponding message link within the set duration, the message is considered to be successfully received; and if the corresponding message link is not clicked within the set duration, sending the message through the application program corresponding to the next pushing weight.
Optionally, in an embodiment, before completing the step-by-step pushing of the message to be pushed based on the message pushing policy data, the method further includes: detecting whether a limiting condition exists in a message to be pushed; and when the limiting condition is a fixed pushing time point, and when the fixed pushing time point is reached, the step-by-step pushing of the message to be pushed is completed based on the message pushing strategy data.
Wherein, a message to be pushed based on a certain scene specifies a fixed pushing time point, for example, the fixed pushing time point is from 10 pm to 8 am.
Specifically, when a limiting condition of a message to be pushed is detected, when the limiting condition is a fixed pushing time point, and when the fixed pushing time point is reached, a target application program with the largest pushing weight value is determined to be used as a pushing channel based on message pushing strategy data; pushing a message to be pushed to a terminal where a target object is located in a preset form through a pushing channel; when the message sent by the terminal is received within the set time length and the feedback is successfully received, the message to be pushed is pushed; when the message successfully receiving feedback sent by the terminal is not received within the set duration, determining a target application program with the largest next-level pushing weight as a pushing channel based on the message pushing strategy data; and pushing the message to be pushed to a terminal where the target object is located in a preset form through a pushing channel, completing the pushing of the message to be pushed when the message sent by the terminal is received and fed back successfully within a set time length, and pushing the message through a fixed pushing time point, so that the reaching rate of the message is improved.
Optionally, in an embodiment, when the constraint condition is a fixed push application and the fixed push application is a push channel to complete the pushing of the message to be pushed, the message is not processed according to the platform weight, and the next-level platform pushing is not performed according to the feedback.
And the message pushing result comprises pushing success and pushing failure.
And step 312, updating the pushing weight of each application program in the user portrait according to the message pushing result to obtain updated message pushing strategy data.
Specifically, the pushing weight of each application program in the user portrait is updated according to the message pushing result at the set time point to obtain updated message pushing strategy data, namely, when the message pushing result is successful at the set time point, a preset value is added to the weight value of the corresponding application program in the user portrait; when the message pushing result is failure, subtracting a preset value from the weight value of the corresponding application program in the user portrait, updating the pushing weight of each application program in the user portrait, and storing the updated pushing weight of each application program in a Redis cache to obtain an updated user portrait; wherein the preset value can be, but is not limited to, 1. For example, if a push channel is successfully touched, the message channel weight is +1, i.e. the push weight of the corresponding application is added with 1, otherwise the message channel weight is-1.
According to the multi-channel message pushing method based on the user portrait, the using time of a target object in each application program is obtained, the pushing weight of each application program is determined according to the using time, the user portrait of the target object is constructed, the message pushing strategy data of message pushing is determined according to the user portrait, the optimal application program is determined to be used as a pushing channel, and when the message sent by a terminal is received within the set time and successfully receives feedback, the message to be pushed is pushed; when the message successfully received feedback sent by the terminal is not received within the set duration, the target application program with the largest next-level pushing weight is determined to be used as a pushing channel based on the message pushing strategy data, namely the pushing of the message is completed step by step, the message can be pushed to the user terminal in time, the message is prevented from being shielded or deleted, and the cost is reduced; and updating the pushing weight of each application program in the user portrait according to the pushing result of the message pushing, so that the reaching rate of the message pushing is improved.
In another embodiment, as shown in fig. 4, a multi-channel message pushing method based on user profile is provided, which is described by taking the method as an example applied to the terminal in fig. 1, and includes the following steps:
And step 404, determining the incremental pushing weight of the corresponding application program according to each use duration.
Step 406, constructing a user representation of the target object based on the base push weight, the incremental push weight, and the application.
And step 408, determining the pushing weight of the corresponding application program according to each use duration, and constructing the user portrait of the target object according to the pushing weight and the application program.
The number of messages which are pushed by the push channel and do not receive corresponding feedback can be, but is not limited to, that the messages are sent to the terminal where the target object is located in a preset form by taking the target application program as the push channel, the user does not perform operation check within the set time length, the number of times of callback feedback of the user is not received, namely the user does not perform operation check within the set time length, and the message push failure can be determined.
And 416, when the number of the messages is greater than or equal to the preset number, determining the target application program with the largest next-level pushing weight as a pushing channel based on the message pushing policy data.
For example, when the pushing weight of an application of the user is reduced to 0, the sending of the application is not deleted, for example, when the application 3 is used at the beginning, the application 4 is more convenient to operate, edit and use than the application 3, the pushing weight of the application 3 is greater than that of the application 4, and the number of times of pushing failure of the application 3 is greater than or equal to the preset number of times, the application 4 is used as the pushing channel.
And 418, pushing the message to be pushed to a terminal where the target object is located in a preset form through a pushing channel.
Optionally, in an embodiment, a target object whose push weight value is lower than a preset value is determined in each application; acquiring behavior habit characteristics of the target object based on the behavior data; and determining a corresponding message pushing mode according to the behavior habit characteristics. The target objects with the push weight values lower than the preset value can be objects which do not use application programs such as mobile phone APP or WeChat frequently, and based on the objects, appropriate push channels are adopted for different user groups, so that the universality of the message push method is improved, and the information acquisition probability of the users is increased.
Optionally, in an embodiment, a message pushing result of each application is obtained; updating the pushing weight of each application program in the user portrait according to the message pushing result to obtain updated message pushing strategy data; the pushing weight of each application program in the user portrait is updated according to the pushing result of the message pushing, and the reaching rate of the message pushing is improved.
According to the multi-channel message pushing method based on the user portrait, the using duration of the target object in each application program is obtained, the pushing weight of each application program is determined according to the using duration, the user portrait of the target object is constructed, the message pushing strategy data of the message pushing is determined according to the user portrait, before the message pushing is carried out based on the message pushing strategy data, the target application program is updated according to the feedback condition of the user to the pushing message of the application program, the message pushing is completed based on the message pushing strategy data, the message is pushed to the user terminal in time, the message is prevented from being shielded or deleted, and the cost is reduced.
It should be understood that although the various steps in the flow charts of fig. 2-4 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 2-4 may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed in turn or alternately with other steps or at least some of the other steps.
In one embodiment, as shown in fig. 5, there is provided a user portrait based multi-channel message push apparatus, including: an obtaining module 502, a constructing module 504, a determining module 506 and a pushing module 508, wherein:
an obtaining module 502 is configured to obtain a line usage duration of the target object generated for each application within a specified time period.
And the building module 504 is configured to determine a push weight of the corresponding application according to each usage duration, and build a user portrait of the target object according to the push weight and the application.
The determining module 506 is configured to determine a target application program for pushing the message according to the ranking of the pushing weights of the application programs in the user representation, so as to obtain message pushing policy data.
The pushing module 508 is configured to, when receiving the message to be pushed, complete step-by-step pushing of the message to be pushed based on the message pushing policy data.
The multi-channel message pushing device based on the user portrait determines the pushing weight of each application program as message pushing according to the use duration of each application program by the target object, and constructs the user portrait of the target object according to the pushing weight and each application program; determining message pushing strategy data based on the user portrait, namely determining the sending sequence of the pushing messages in multiple application programs and finishing the step-by-step pushing of the messages; the optimal push channel can be determined according to the weight of each push channel in the user portrait, so that the accurate touch of the message is ensured, the touch rate of the message is improved, and network resources are saved.
In another embodiment, a multi-channel message pushing apparatus based on user profile is provided, which comprises, in addition to the obtaining module 502, the constructing module 504, the determining module 506 and the pushing module 508: update module, construction module and detection module, wherein:
in one embodiment, the obtaining module 502 is further configured to obtain a message pushing result.
And the updating module is used for updating the pushing weight of each application program in the user portrait according to the message pushing result to obtain updated message pushing strategy data.
In one embodiment, the determining module 506 is further configured to determine, when the message to be pushed is received, the target application with the largest pushing weight value as the pushing channel based on the message pushing policy data.
In one embodiment, the pushing module 508 is further configured to push the message to be pushed to the terminal where the target object is located in a preset form through a pushing channel; and when the message sent by the terminal is received within the set time length and the feedback is successfully received, finishing the pushing of the message to be pushed.
In one embodiment, the obtaining module 502 is further configured to obtain the number of messages that have not received corresponding feedback in the messages pushed through the push channel.
In one embodiment, the determining module 506 is further configured to determine, as the push channel, the target application with the largest next-level push weight based on the message push policy data when the number of messages is greater than or equal to the preset number.
In one embodiment, the determining module 506 is further configured to determine, as the push channel, the target application with the largest next-level push weight based on the message push policy data when the message successful reception feedback sent by the terminal is not received within the set time length.
In one embodiment, the obtaining module 502 is further configured to obtain the basic push weight of each application.
In one embodiment, the determining module 506 is further configured to determine an incremental push weight for the corresponding application according to each usage duration.
And the construction module is used for constructing the user portrait of the target object according to the basic pushing weight, the incremental pushing weight and the application program.
And the detection module is used for detecting whether the message to be pushed has a limiting condition.
In one embodiment, the pushing module 508 is further configured to complete the progressive pushing of the message to be pushed based on the message pushing policy data when the fixed pushing time point is reached when the constraint is the fixed pushing time point.
In one embodiment, the method comprises the steps of obtaining basic pushing weight of each application program; determining the incremental push weight of the corresponding application program according to each service time; and constructing the user portrait of the target object according to the basic pushing weight, the incremental pushing weight and the application program. Determining the pushing weight of the corresponding application program according to each service duration, and constructing a user portrait of the target object according to the pushing weight and the application program; and determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data.
When a message to be pushed is received, determining a target application program with the largest pushing weight value as a pushing channel based on message pushing strategy data, and acquiring the number of messages which are not received corresponding feedback in the message pushed by the pushing channel; when the number of the messages is larger than or equal to the preset number, determining a target application program with the largest next-level pushing weight as a pushing channel based on the message pushing strategy data, pushing the messages to be pushed to a terminal where the target object is located in a preset form through the pushing channel, and finishing the pushing of the messages to be pushed when the messages sent by the terminal are received and fed back successfully within a set time length; and when the message successfully received feedback sent by the terminal is not received within the set time length, determining a target application program with the largest next-level pushing weight as a pushing channel to push the message to be pushed to the terminal where the target object is located in a preset form through the pushing channel based on the message pushing strategy data, and finishing the pushing of the message to be pushed until the message successfully received feedback sent by the terminal is received within the set time length.
Acquiring a message pushing result; updating the pushing weight of each application program in the user portrait according to the message pushing result to obtain updated message pushing strategy data; in the multi-channel message pushing device based on the user portrait, the optimal pushing channel is determined according to the pushing weight of each application program in the user portrait, so that the message pushing efficiency and the message triggering rate are improved, and network resources are saved; meanwhile, the weight of each push channel in the user portrait is updated in real time according to the message channel touch result of each push channel, so that the message can be pushed to the user terminal in time, the message is prevented from being shielded or deleted, and the cost is reduced.
For specific limitations of the user profile-based multi-channel message pushing apparatus, reference may be made to the above limitations of the user profile-based multi-channel message pushing method, which will not be described herein again. The modules in the user portrait based multi-channel message pushing device can be wholly or partially implemented by software, hardware and a combination thereof. The modules can be embedded in a hardware form or independent from a processor in the computer device, and can also be stored in a memory in the computer device in a software form, so that the processor can call and execute operations corresponding to the modules.
In one embodiment, a computer device is provided, which may be a terminal, and its internal structure diagram may be as shown in fig. 6. The computer device includes a processor, a memory, a communication interface, a display screen, and an input device connected by a system bus. Wherein the processor of the computer device is configured to provide computing and control capabilities. The memory of the computer device comprises a nonvolatile storage medium and an internal memory. The non-volatile storage medium stores an operating system and a computer program. The internal memory provides an environment for the operation of an operating system and computer programs in the non-volatile storage medium. The communication interface of the computer device is used for carrying out wired or wireless communication with an external terminal, and the wireless communication can be realized through WIFI, an operator network, NFC (near field communication) or other technologies. The computer program is executed by a processor to implement a user portrait based multi-channel message push method. The display screen of the computer equipment can be a liquid crystal display screen or an electronic ink display screen, and the input device of the computer equipment can be a touch layer covered on the display screen, a key, a track ball or a touch pad arranged on the shell of the computer equipment, an external keyboard, a touch pad or a mouse and the like.
Those skilled in the art will appreciate that the architecture shown in fig. 6 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
In one embodiment, a computer device is provided, comprising a memory and a processor, the memory having a computer program stored therein, the processor implementing the following steps when executing the computer program:
acquiring the use duration of a target object for each application program in a specified time period;
determining the pushing weight of the corresponding application program according to each service duration, and constructing a user portrait of the target object according to the pushing weight and the application program;
determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data;
and when the message to be pushed is received, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
acquiring a message pushing result;
and updating the pushing weight of each application program in the user portrait according to the message pushing result to obtain updated message pushing strategy data.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
when a message to be pushed is received, determining a target application program with the largest pushing weight value as a pushing channel based on message pushing strategy data;
pushing a message to be pushed to a terminal where a target object is located in a preset form through a pushing channel;
and when the message sent by the terminal is received within the set time length and the feedback is successfully received, finishing the pushing of the message to be pushed.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
acquiring the quantity of messages which are not received corresponding feedback in the messages pushed by the pushing channel;
when the number of the messages is larger than or equal to the preset number, determining a target application program with the largest next-level pushing weight as a pushing channel based on the message pushing strategy data;
and executing the step of pushing the message to be pushed to the terminal where the target object is located in a preset form through a pushing channel.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
when the message successfully receiving feedback sent by the terminal is not received within the set duration, determining a target application program with the largest next-level pushing weight as a pushing channel based on the message pushing strategy data;
and executing the step of pushing the message to be pushed to the terminal where the target object is located in a preset form through a pushing channel until the message sent by the terminal is successfully received and fed back within a set time length, and finishing the pushing of the message to be pushed.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
acquiring basic pushing weight of each application program;
determining the incremental push weight of the corresponding application program according to each service time;
and constructing the user portrait of the target object according to the basic pushing weight, the incremental pushing weight and the application program.
In one embodiment, the processor, when executing the computer program, further performs the steps of:
detecting whether a limiting condition exists in a message to be pushed;
and when the limiting condition is a fixed pushing time point, and when the fixed pushing time point is reached, the step-by-step pushing of the message to be pushed is completed based on the message pushing strategy data.
In one embodiment, a computer-readable storage medium is provided, having a computer program stored thereon, which when executed by a processor, performs the steps of:
acquiring the use duration of a target object for each application program in a specified time period;
determining the pushing weight of the corresponding application program according to each service duration, and constructing a user portrait of the target object according to the pushing weight and the application program;
determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data;
and when the message to be pushed is received, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data.
In one embodiment, the computer program when executed by the processor further performs the steps of:
acquiring a message pushing result;
and updating the pushing weight of each application program in the user portrait according to the message pushing result to obtain updated message pushing strategy data.
In one embodiment, the computer program when executed by the processor further performs the steps of:
when a message to be pushed is received, determining a target application program with the largest pushing weight value as a pushing channel based on message pushing strategy data;
pushing a message to be pushed to a terminal where a target object is located in a preset form through a pushing channel;
and when the message sent by the terminal is received within the set time length and the feedback is successfully received, finishing the pushing of the message to be pushed.
In one embodiment, the computer program when executed by the processor further performs the steps of:
acquiring the quantity of messages which are not received corresponding feedback in the messages pushed by the pushing channel;
when the number of the messages is larger than or equal to the preset number, determining a target application program with the largest next-level pushing weight as a pushing channel based on the message pushing strategy data;
and executing the step of pushing the message to be pushed to the terminal where the target object is located in a preset form through a pushing channel.
In one embodiment, the computer program when executed by the processor further performs the steps of:
when the message successfully receiving feedback sent by the terminal is not received within the set duration, determining a target application program with the largest next-level pushing weight as a pushing channel based on the message pushing strategy data;
and executing the step of pushing the message to be pushed to the terminal where the target object is located in a preset form through a pushing channel until the message sent by the terminal is successfully received and fed back within a set time length, and finishing the pushing of the message to be pushed.
In one embodiment, the computer program when executed by the processor further performs the steps of:
acquiring basic pushing weight of each application program;
determining the incremental push weight of the corresponding application program according to each service time;
and constructing the user portrait of the target object according to the basic pushing weight, the incremental pushing weight and the application program.
In one embodiment, the computer program when executed by the processor further performs the steps of:
detecting whether a limiting condition exists in a message to be pushed;
and when the limiting condition is a fixed pushing time point, and when the fixed pushing time point is reached, the step-by-step pushing of the message to be pushed is completed based on the message pushing strategy data.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware related to instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database or other medium used in the embodiments provided herein can include at least one of non-volatile and volatile memory. Non-volatile Memory may include Read-Only Memory (ROM), magnetic tape, floppy disk, flash Memory, optical storage, or the like. Volatile Memory can include Random Access Memory (RAM) or external cache Memory. By way of illustration and not limitation, RAM can take many forms, such as Static Random Access Memory (SRAM) or Dynamic Random Access Memory (DRAM), among others.
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above examples only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the invention. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A user profile-based multi-channel message push method, the method comprising:
acquiring the use duration of a target object for each application program in a specified time period;
determining a pushing weight of a corresponding application program according to each using duration, and constructing a user portrait of the target object according to the pushing weight and the application program;
determining a target application program for pushing the message according to the pushing weight sequence of each application program in the user portrait to obtain message pushing strategy data;
and when receiving the message to be pushed, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data.
2. The method according to claim 1, wherein after said completing the pushing of the message to be pushed according to the message push policy data, the method further comprises:
acquiring a message pushing result;
and updating the pushing weight of each application program in the user portrait according to the message pushing result to obtain updated message pushing strategy data.
3. The method according to claim 1, wherein the completing the progressive pushing of the message to be pushed based on the message pushing policy data when the message to be pushed is received comprises:
when a message to be pushed is received, determining a target application program with the largest pushing weight value as a pushing channel based on the message pushing strategy data;
pushing the message to be pushed to a terminal where a target object is located in a preset form through the pushing channel;
and when the message successfully receiving feedback sent by the terminal is received within the set time length, finishing the pushing of the message to be pushed.
4. The method according to claim 3, wherein before the pushing the message to be pushed to the terminal where the target object is located through the pushing channel in a preset form, the method further comprises:
acquiring the number of messages which are not fed back correspondingly in the messages pushed by the pushing channel;
when the number of the messages is larger than or equal to the preset number, determining a target application program with the largest next-level pushing weight as a pushing channel based on the message pushing strategy data;
and executing the step of pushing the message to be pushed to the terminal where the target object is located in a preset form through the pushing channel.
5. The method according to any one of claims 3 or 4, further comprising:
when the message successful receiving feedback sent by the terminal is not received within the set duration, determining a target application program with the largest next-stage pushing weight as a pushing channel based on the message pushing strategy data;
and executing the step of pushing the message to be pushed to the terminal where the target object is located in a preset form through the pushing channel until the message to be pushed is successfully received and fed back by the terminal within a set time length, and finishing the pushing of the message to be pushed.
6. The method of claim 1, wherein determining a push weight for a corresponding application based on each of the usage durations, and constructing a user representation of the target object based on the push weights and the application comprises:
acquiring a basic pushing weight of each application program;
determining the incremental pushing weight of the corresponding application program according to each service time;
and constructing a user representation of the target object according to the basic pushing weight, the incremental pushing weight and the application program.
7. The method according to claim 1, wherein before said completing the progressive pushing of the message to be pushed based on the message push policy data, the method further comprises:
detecting whether the message to be pushed has a limiting condition or not;
and when the limiting condition is a fixed pushing time point and the fixed pushing time point is reached, finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data.
8. A user profile based multi-channel message push apparatus, the apparatus comprising:
the acquisition module is used for acquiring the line use duration of the target object for each application program in a specified time period;
the construction module is used for determining the pushing weight of the corresponding application program according to each using duration and constructing the user portrait of the target object according to the pushing weight and the application program;
the determining module is used for determining a target application program of the push message according to the pushing weight sequence of each application program in the user portrait to obtain message push strategy data;
and the pushing module is used for finishing the step-by-step pushing of the message to be pushed based on the message pushing strategy data when the message to be pushed is received.
9. A computer device comprising a memory and a processor, the memory storing a computer program, characterized in that the processor, when executing the computer program, implements the steps of the method of any of claims 1 to 7.
10. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method of any one of claims 1 to 7.
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