CN112967091A - Intelligent distribution method, system and storage medium for marketing service event - Google Patents

Intelligent distribution method, system and storage medium for marketing service event Download PDF

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Publication number
CN112967091A
CN112967091A CN202110252735.3A CN202110252735A CN112967091A CN 112967091 A CN112967091 A CN 112967091A CN 202110252735 A CN202110252735 A CN 202110252735A CN 112967091 A CN112967091 A CN 112967091A
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channel
user
marketing service
event
service events
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龚力
张鑫
范兆吉
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Huatai Securities Co ltd
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Huatai Securities Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0269—Targeted advertisements based on user profile or attribute
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/06—Asset management; Financial planning or analysis

Abstract

The invention discloses an intelligent distribution method, an intelligent distribution system and a storage medium of a marketing service event, and aims to solve the technical problems of large resource consumption and general marketing effect of a marketing service event sending mode in the prior art. It includes: acquiring a marketing service event to be distributed, a corresponding user list and a user channel set; calculating the channel priority of each channel and the channel activeness of each user in each channel according to the user list and the user channel set; judging channels based on the channel priority and the channel activeness to obtain an event sending channel of each user; and utilizing an event sending channel of each user to send marketing service events. The invention can automatically match the marketing service event sending channels for different users, and reduces the marketing service cost while ensuring the event reach rate.

Description

Intelligent distribution method, system and storage medium for marketing service event
Technical Field
The invention relates to an intelligent distribution method, system and storage medium of a marketing service event, belonging to the technical field of customer marketing service in the securities industry.
Background
As a service-type industry, the securities industry needs to send a large amount of information related to securities to industry clients every day, the information can be collectively called as marketing service events, at present, channels of the securities industry reaching the clients are various, and from the view point of client operation, the following categories mainly exist: APP in-station push (securities related APP), WeChat push (generally WeChat public number) and short message push channels.
At present, the marketing service activities are mainly managed as fixed events in the industry, one activity may be periodically continued for multiple days, in order to ensure the reach rate and effect of the marketing service, the securities industry generally periodically and continuously sends the marketing service events to users for a period of time, and according to different events, a single channel is selected to send the events or multiple channels are selected to send the events at the same time, and the event distribution mode has the following defects: 1. when a single channel is sent, the number of people bound by the channel is limited, and full triggering is difficult to achieve, for example, pushing in an APP station, although users who frequently use the APP can be quickly touched, the touch effect of inactive APP users cannot be guaranteed, and users who do not register the APP cannot be touched; 2. the simultaneous transmission of a plurality of channels can effectively improve the reach rate, but also increases the operation cost of the marketing service, consumes resources relatively, and is not suitable for the long-term marketing service, and 3, the same marketing service event is periodically transmitted to the user or different marketing service events are frequently transmitted to the user, although the reach rate can be improved, the use experience of the user can be reduced, and the marketing effect is influenced.
Disclosure of Invention
In order to solve the problems of large resource consumption and general marketing effect of a marketing service event sending mode in the prior art, the invention provides an intelligent distribution method, a system and a storage medium of a marketing service event.
In order to solve the technical problems, the invention adopts the following technical means:
in a first aspect, the present invention provides an intelligent distribution method for marketing service events, including the following steps:
the method comprises the steps of obtaining a marketing service event to be distributed and a corresponding user list, and obtaining a user channel set corresponding to each user according to the user list, wherein the user channel set comprises one or more channels;
calculating the channel priority of each channel and the channel activeness of each user in each channel according to the user list and the user channel set;
channel judgment is carried out on each channel in the user channel set based on the channel priority and the channel activeness, and an event sending channel of each user is obtained;
and sending the marketing service events by using the event sending channel of each user to finish the intelligent distribution of the marketing service events.
With reference to the first aspect, further, the user list includes a user name, a user rating, and a user contact address, where the user contact address includes at least one of: the mobile phone number, the WeChat account, the mailbox address and the APP weak account.
With reference to the first aspect, further, the channels include an APP in-site push channel, a micro-signal push channel, a short message push channel, a mail push channel, and a manual channel.
With reference to the first aspect, further, the method for calculating the channel priority of each channel includes:
setting an initial weight value of each channel in the user channel set according to the marketing service event to be distributed and the user level in the user list;
acquiring the delivery times of historical events, and calculating the delivery rate of each channel in the user channel set according to the delivery times of the historical events;
calculating the priority of the channels according to the initial weight value, the delivery rate and the channel operation cost of each channel:
Figure BDA0002966710220000031
wherein A isijIndicates the channel priority, alpha, of the jth channel in the ith user's user channel setijRepresents the initial weight value of the jth channel of the ith user, SjRepresents the delivery rate, C, of the jth channeljAnd the channel operation cost of the jth channel is shown, i is 1,2, …, n, n is the number of users in the user list, and j is 1,2, …, m, m is the number of channels in the user channel set of the ith user.
With reference to the first aspect, further, the channel liveness of each user in each channel is calculated as follows:
setting initial activity according to the user level of each user in the user list;
acquiring background access data of each channel in a user channel set within a preset time period;
sequentially calculating the access times and the access duration of each channel accessed by each user in a preset time period according to the background access data of each channel;
calculating the channel liveness of each user in each channel according to the access times and the access duration:
Figure BDA0002966710220000032
wherein HijRepresents the channel liveness h of the ith user in the jth channelijIs the initial activity of the ith user, PijIs the access times weight, T, of the ith user in the jth channelijFor the access duration weight, p, of the ith user in the jth channelijThe access times of the ith user to the jth channel in the preset time period,
Figure BDA0002966710220000041
the average access times, t, of the user accessing the jth channel in the preset time periodijThe access duration of the ith user accessing the jth channel in the preset time period,
Figure BDA0002966710220000042
and the average access duration of the user to the jth channel in the preset time period is shown.
With reference to the first aspect, further, for each user, the specific operation of obtaining the event transmission channel of the user is as follows:
(1) arranging all channels in the user channel set according to a descending order based on the channel priority to obtain a channel ordering result;
(2) sequentially selecting channels in the user channel set according to the channel sorting result;
(3) aiming at each selected channel, comparing the channel activity of the user in the channel with a preset activity threshold, and when the channel activity is greater than the activity threshold, taking the channel as an event sending channel of the user, otherwise, judging whether a next channel exists according to a channel sorting result;
(4) and (5) when a next channel exists, repeating the step (3), otherwise, selecting the channel with the highest channel priority as an event sending channel of the user.
With reference to the first aspect, further, the method further includes the following steps:
searching a plurality of marketing service events to be distributed of the same user within a preset time interval according to a user list corresponding to the marketing service events to be distributed, integrating the marketing service events to be distributed into a multi-element marketing service event, and transmitting the multi-element marketing service event by using an event transmitting channel of the user.
In a second aspect, the present invention provides an intelligent distribution system for marketing service events, comprising:
the user input module is used for inputting user information, and the user information comprises a user name, a user grade and a user contact way;
the event configuration module is used for generating one or more marketing service events and generating a user list according to the user information and the marketing service events which are input by the user input module;
the channel management module is used for acquiring a user channel set according to the marketing service event and the user list and calculating the channel priority and the channel activity;
the channel judging module is used for judging channels according to the channel priority and the channel activeness to obtain an event sending channel of each user in the user list;
the distribution execution module is used for sending the marketing service events by using the event sending channels obtained by the channel judgment module;
and the event duplicate removal module is used for removing the duplicate of the user lists of the marketing service events and integrating the marketing service events of the same user into a multi-element marketing service event.
With reference to the second aspect, further, the channel priority in the channel management module is calculated according to the initial weight value of the channel, the delivery rate and the channel operation cost; and the channel liveness in the channel management module is calculated through the access times and the access duration of the user access channel.
In a third aspect, the invention proposes a computer-readable storage medium having stored thereon a computer program which, when being executed by a processor, carries out the steps of the method according to the first aspect of the invention.
The following advantages can be obtained by adopting the technical means:
the invention provides an intelligent distribution method, a system and a storage medium of a marketing service event, which are characterized by firstly obtaining all channels touching users, information of the users and the marketing service event to be distributed, then calculating the channel priority and the channel activity of each user and each channel according to the marketing service event and the characteristics of the users, carrying out intelligent analysis and judgment on a plurality of channels in a user channel set, automatically matching event sending channels for all the users, and finally utilizing the event sending channels to carry out the distribution of the marketing service event. The event distribution mode of the invention is more flexible and changeable, and can be configured and changed according to specific conditions, thereby meeting the requirements of different operation scenes; compared with the prior art, the method and the system can automatically select an optimal channel for event distribution, save the touch and reach attempts of different pushing channels of the same group of users, reduce the operation cost of the marketing service on the basis of ensuring higher touch and reach rate, and improve the effect of the marketing service.
The invention gets through the relation among the user equipment number, the APP registration account number and the securities account information through the user list, realizes the accurate matching of the user in the channel selection process, can effectively avoid the repeated marketing of the same client, and in addition, the invention also provides a technical means for removing the duplication of the user.
Drawings
FIG. 1 is a flow chart illustrating the steps of a method for intelligently distributing marketing service events according to the present invention;
FIG. 2 is a flowchart of the steps for calculating channel priority in an embodiment of the present invention;
FIG. 3 is a flowchart illustrating steps for calculating channel liveness according to an embodiment of the present invention;
FIG. 4 is a flowchart of the steps for obtaining an event delivery channel for each user in an embodiment of the present invention;
fig. 5 is a schematic structural diagram of an intelligent distribution system of marketing service events according to the present invention.
In the figure, 1 is a user entry module, 2 is an event configuration module, 3 is a channel management module, 4 is a channel judgment module, 5 is a distribution execution module, and 6 is an event deduplication module.
Detailed Description
The technical scheme of the invention is further explained by combining the accompanying drawings as follows:
the invention provides an intelligent distribution method of a marketing service event, which is used in a user marketing service system in the securities industry to realize the intelligent distribution of the marketing service event, and as shown in figure 1, the method mainly comprises the following steps:
and A, acquiring a marketing service event to be distributed and a corresponding user list, and acquiring a user channel set corresponding to each user according to the user list, wherein the user channel set comprises one or more channels.
The marketing service system of the stock industry is used for automatically generating marketing service events to be distributed, and generally, one marketing service event corresponds to information related to stock trading, such as stock rising and falling notifications. The method comprises the steps that user data are obtained through a customer relationship management system (CRM), an enterprise customer information system (ECIF), a user portrait and the like, wherein the user data are generally retained data when a user opens an account, registers an APP and conducts a transaction, the APP is related to the securities industry, data extraction, cleaning, conversion, loading and the like are conducted on the user data to generate a user information database, the user information database comprises a plurality of pieces of user information, each piece of user information comprises user names, user levels, user contact modes, user transaction data and the like, the user levels are generally set manually and can be divided into ordinary users, VIP users and the like, and the more funds the user invests in the securities industry, the higher the user levels are; the user contact way can be one or more contact ways, and comprises a mobile phone number, a WeChat account, a mailbox address, an APP weak account, a user exclusive service manager and the like; the user transaction data may be a user holdings situation, a fund transaction situation, and the like.
After the marketing service event to be distributed is obtained, user delineation is needed according to the event, namely user information needed to receive the marketing service event is found out, for example, when the marketing service event is the fluctuation information of a certain stock, the user information of the bought stock can be searched from the user information database according to the stock number. The user information is utilized to form a user list of the marketing service event, a user channel set corresponding to each user is obtained according to user contact ways in the user list, one user contact way corresponds to one channel, if a mobile phone number corresponds to a short message pushing channel, a WeChat account number corresponds to a micro signal pushing channel, a mailbox address corresponds to a mail pushing channel, an APP weak account number corresponds to an APP in-station pushing channel, and a user dedicated service manager corresponds to an artificial channel.
And B, calculating the channel priority of each channel and the channel activeness of each user in each channel according to the user list and the user channel set, wherein the channel priorities of different channels are usually different.
As shown in fig. 2, the method for calculating the channel priority of each channel includes the steps of:
the initial weight value of each channel in the user channel set is set according to the marketing service events to be distributed and the user levels in the user list, the higher the user level is, the larger the initial weight value of the artificial channel of the user is, in addition, some specific marketing service events can also influence the initial weight value, for example, APP activity information, and the initial weight value of a push channel in an APP station can be increased.
And acquiring the delivery times of the historical events by using a pre-written program, and calculating the delivery rate of each channel in the user channel set according to the delivery times of the historical events. The pre-written program can be an APP-embedded message read feedback program, a WeChat message read feedback program or a webpage link access feedback program, the programs can be used for obtaining the reading condition of a user after each event is sent in a historical time period, and the delivery rate of a channel is calculated by using the ratio of the number of the users reading the event to the total number of the users sending the event, wherein the historical time period is artificially set, and the value range of the historical time period is preferably between one week and one month.
The specific calculation formula of the delivery rate of each channel is as follows:
Figure BDA0002966710220000091
wherein S isjRepresents the delivery rate of the jth channel, bqRepresenting the number of event deliveries during the qth marketing service event delivery in the historical period, BqThe total number of users sending the Q-th marketing service event in the historical period is shown, and Q is 1,2, …, and Q is the total number of times of sending the marketing service event in the historical period.
Calculating the priority of the channels according to the initial weight value, the delivery rate and the channel operation cost of each channel, wherein the calculation formula is as follows:
Figure BDA0002966710220000092
wherein A isijIndicates the channel priority, alpha, of the jth channel in the ith user's user channel setijInitial weight value of jth channel representing ith user, CjAnd the channel operation cost of the jth channel is shown, i is 1,2, …, n, n is the number of users in the user list, and j is 1,2, …, m, m is the number of channels in the user channel set of the ith user.
As shown in fig. 3, the method for calculating the channel liveness of each user in each channel specifically includes the following steps:
and setting the initial activity according to the user level of each user in the user list, wherein the higher the user level is, the greater the initial activity is.
Background access data of each channel in a user channel set in a preset time period is acquired, the preset time period is preferably within one week to one month, the background access data can be acquired through a background program carried by an APP (application) or a program calling a WeChat background and a webpage background, and the background access data comprises access records of each user accessing the channel every time, such as user online time, user offline time and the like.
And sequentially calculating the access times and the access duration of each channel accessed by each user in a preset time period according to the background access data of each channel.
And calculating the channel liveness of each user in each channel according to the access times and the access duration, wherein the calculation formula is as follows:
Figure BDA0002966710220000101
wherein HijRepresents the channel liveness h of the ith user in the jth channelijIs the initial activity of the ith user, PijIs the access times weight, T, of the ith user in the jth channelijFor the access duration weight, p, of the ith user in the jth channelijThe access times of the ith user to the jth channel in the preset time period,
Figure BDA0002966710220000102
the average access times, t, of the user accessing the jth channel in the preset time periodijThe access duration of the ith user accessing the jth channel in the preset time period,
Figure BDA0002966710220000103
and the average access duration of the user to the jth channel in the preset time period is shown.
The channel priority and the channel activeness are beneficial to judging whether each user is active in each channel or not so as to achieve the aim of preferentially pushing the active users and improve the reach rate of marketing service events. In addition to automatically calculating the channel priority and the channel activity by the above means, the channel priority and the channel activity may be manually configured and managed.
And step C, judging channels of each channel in the user channel set based on the channel priority and the channel activeness, and obtaining an event sending channel of each user. For each user, as shown in fig. 4, the specific operations are as follows:
(1) arranging all channels in the user channel set according to a descending order based on the channel priority to obtain a channel ordering result;
(2) sequentially selecting channels in the user channel set according to the channel sorting result;
(3) aiming at each selected channel, comparing the channel activity of the user in the channel with a preset activity threshold, and when the channel activity is greater than the activity threshold, taking the channel as an event sending channel of the user, otherwise, judging whether a next channel exists according to a channel sorting result;
(4) and (5) when a next channel exists, repeating the step (3), otherwise, selecting the channel with the highest channel priority as an event sending channel of the user.
And D, sending the marketing service events by using the event sending channel of each user to finish the intelligent distribution of the marketing service events.
In the embodiment of the present invention, the method of the present invention may further include the steps of:
and E, searching a plurality of marketing service events to be distributed of the same user in a preset time interval according to a user list corresponding to the marketing service events to be distributed, integrating the marketing service events to be distributed into a multi-element marketing service event, and transmitting the multi-element marketing service event by using an event transmitting channel of the user, wherein the value range of the preset time interval is 4-24 h. In the actual operation process, the situation that a plurality of marketing service events need to be sent to the same user within a short time may occur, so that the method of the invention can perform duplicate removal and integration treatment on the marketing service events to avoid excessively disturbing the user, and can effectively improve the use experience of the user.
In addition, the invention can also carry out information duplication elimination on the marketing service event, and filter the marketing service time to be distributed at the channel side, thereby ensuring that improper information cannot be sent to the user.
And F, estimating the sending quantity, wherein after the event sending channels of all users are obtained in the step C, in order to avoid the problem of channel congestion caused by overlarge sending quantity of the same channel, the event sending channels can be fed back to a manager in a form of a table after being subjected to statistical arrangement, the manager judges whether the sending quantity is controllable, and the manager can adjust the event sending channels and determine whether to distribute the events.
The invention also provides an intelligent distribution system of the marketing service event, as shown in fig. 5, comprising a user input module 1, an event configuration module 2, a channel management module 3, a channel judgment module 4, a distribution execution module 5 and an event duplication elimination module 6, wherein the user input module is mainly used for inputting user information, the user information comprises user name, user grade, user contact way and the like, and the user information can be obtained through a customer relationship management system (CRM), an enterprise customer information system (ECIF), a user portrait and the like; the event configuration module is mainly used for generating one or more marketing service events and generating a user list according to the user information and the marketing service events which are input by the user input module; the channel management module is mainly used for acquiring a user channel set according to the marketing service event and the user list and calculating the channel priority and the channel activity; the channel judging module is mainly used for judging channels according to the channel priority and the channel activeness to obtain an event sending channel of each user in the user list; the distribution execution module is mainly used for sending the marketing service events by using the event sending channels obtained by the channel judgment module; the event deduplication module is used for performing deduplication on a user list of a plurality of marketing service events and integrating the marketing service events of the same user into a multi-element marketing service event.
The calculation process of the channel priority and the channel activeness in the channel management module is the same as the step C of the method, specifically, the channel priority is calculated through the initial weight value of the channel, the delivery rate and the channel operation cost; the channel liveness is calculated through the access times and the access duration of the user access channel.
The present invention also proposes a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, carries out the steps of the intelligent distribution method of marketing service events of the invention.
Compared with the prior art, the event distribution method is more flexible and changeable, can be configured and changed according to specific conditions, and meets the requirements of different operation scenes, and the event distribution method can automatically select an optimal channel to distribute the events, thereby omitting the touch attempts of different push channels of the same group of users, reducing the operation cost of the marketing service on the basis of ensuring higher touch rate, and improving the effect of the marketing service.
As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.
The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to embodiments of the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.
These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.
The above description is only a preferred embodiment of the present invention, and it should be noted that, for those skilled in the art, several modifications and variations can be made without departing from the technical principle of the present invention, and these modifications and variations should also be regarded as the protection scope of the present invention.

Claims (10)

1. An intelligent distribution method of marketing service events is characterized by comprising the following steps:
the method comprises the steps of obtaining a marketing service event to be distributed and a corresponding user list, and obtaining a user channel set corresponding to each user according to the user list, wherein the user channel set comprises one or more channels;
calculating the channel priority of each channel and the channel activeness of each user in each channel according to the user list and the user channel set;
channel judgment is carried out on each channel in the user channel set based on the channel priority and the channel activeness, and an event sending channel of each user is obtained;
and sending the marketing service events by using the event sending channel of each user to finish the intelligent distribution of the marketing service events.
2. The intelligent distribution method of marketing service events according to claim 1, wherein the user list comprises user names, user ratings and user contact information, the user contact information comprising at least one of: the mobile phone number, the WeChat account, the mailbox address and the APP weak account.
3. The intelligent distribution method of marketing service events according to claim 1, wherein the channels include an APP in-site push channel, a micro-signal push channel, a short message push channel, a mail push channel and a manual channel.
4. The intelligent distribution method of marketing service events according to claim 1, wherein the channel priority of each channel is calculated as follows:
setting an initial weight value of each channel in the user channel set according to the marketing service event to be distributed and the user level in the user list;
acquiring the delivery times of historical events, and calculating the delivery rate of each channel in the user channel set according to the delivery times of the historical events;
calculating the priority of the channels according to the initial weight value, the delivery rate and the channel operation cost of each channel:
Figure FDA0002966710210000021
wherein A isijIndicates the channel priority, alpha, of the jth channel in the ith user's user channel setijRepresents the initial weight value of the jth channel of the ith user, SjRepresents the delivery rate, C, of the jth channeljAnd the channel operation cost of the jth channel is shown, i is 1,2, …, n, n is the number of users in the user list, and j is 1,2, …, m, m is the number of channels in the user channel set of the ith user.
5. The intelligent distribution method of marketing service events according to claim 1 or 4, wherein the channel liveness of each user in each channel is calculated as follows:
setting initial activity according to the user level of each user in the user list;
acquiring background access data of each channel in a user channel set within a preset time period;
sequentially calculating the access times and the access duration of each channel accessed by each user in a preset time period according to the background access data of each channel;
calculating the channel liveness of each user in each channel according to the access times and the access duration:
Figure FDA0002966710210000022
wherein HijRepresents the channel liveness h of the ith user in the jth channelijIs the initial activity of the ith user, PijIs the access times weight, T, of the ith user in the jth channelijFor the access duration weight, p, of the ith user in the jth channelijThe access times of the ith user to the jth channel in the preset time period,
Figure FDA0002966710210000023
the average access times, t, of the user accessing the jth channel in the preset time periodijThe access duration of the ith user accessing the jth channel in the preset time period,
Figure FDA0002966710210000024
and the average access duration of the user to the jth channel in the preset time period is shown.
6. The intelligent distribution method of marketing service events according to claim 1, wherein the specific operation of obtaining the event transmission channel of the user for each user is as follows:
(1) arranging all channels in the user channel set according to a descending order based on the channel priority to obtain a channel ordering result;
(2) sequentially selecting channels in the user channel set according to the channel sorting result;
(3) aiming at each selected channel, comparing the channel activity of the user in the channel with a preset activity threshold, and when the channel activity is greater than the activity threshold, taking the channel as an event sending channel of the user, otherwise, judging whether a next channel exists according to a channel sorting result;
(4) and (5) when a next channel exists, repeating the step (3), otherwise, selecting the channel with the highest channel priority as an event sending channel of the user.
7. The intelligent distribution method of marketing services events according to claim 1, further comprising the steps of:
searching a plurality of marketing service events to be distributed of the same user within a preset time interval according to a user list corresponding to the marketing service events to be distributed, integrating the marketing service events to be distributed into a multi-element marketing service event, and transmitting the multi-element marketing service event by using an event transmitting channel of the user.
8. An intelligent distribution system of marketing service events, comprising:
the user input module is used for inputting user information, and the user information comprises a user name, a user grade and a user contact way;
the event configuration module is used for generating one or more marketing service events and generating a user list according to the user information and the marketing service events which are input by the user input module;
the channel management module is used for acquiring a user channel set according to the marketing service event and the user list and calculating the channel priority and the channel activity;
the channel judging module is used for judging channels according to the channel priority and the channel activeness to obtain an event sending channel of each user in the user list;
the distribution execution module is used for sending the marketing service events by using the event sending channels obtained by the channel judgment module;
and the event duplicate removal module is used for removing the duplicate of the user lists of the marketing service events and integrating the marketing service events of the same user into a multi-element marketing service event.
9. The intelligent distribution system of marketing service events according to claim 8, wherein the channel priority in the channel management module is calculated by the initial weight value of the channel, the delivery rate and the channel operation cost; and the channel liveness in the channel management module is calculated through the access times and the access duration of the user access channel.
10. Computer-readable storage medium, on which a computer program is stored which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 7.
CN202110252735.3A 2021-03-09 2021-03-09 Intelligent distribution method, system and storage medium for marketing service event Pending CN112967091A (en)

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