CN106033419A - An information real-time push method, device and system - Google Patents
An information real-time push method, device and system Download PDFInfo
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- CN106033419A CN106033419A CN201510104846.4A CN201510104846A CN106033419A CN 106033419 A CN106033419 A CN 106033419A CN 201510104846 A CN201510104846 A CN 201510104846A CN 106033419 A CN106033419 A CN 106033419A
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Abstract
The invention provides an information real-time push method comprises the steps that a server selects target push information from to-be-pushed information, sets a real-time reporting identifier for the selected target push information, pushes the to-be-pushed information, receives and statistically analyzes the click data of the target push information reported by mobile terminals, judges whether the click rate of the target push information reaches a preset value when the statistical click data reach a set number, and if no, performs reduced-amount push. The embodiments of the invention also provide an information real-time push device and system. By acquiring the click rate of push information of users fed back in real time, the feedback efficiency is increased, push strategies can be adjusted timely and the information push efficiency is increased.
Description
Technical field
The present invention relates to computer realm, particularly relate to a kind of message real time propelling movement method, device and be
System.
Background technology
In internet arena, the click arrival rate (CTR, Click Through Rate) of the network information,
The i.e. click volume of the network information, is to weigh internet information to push an important indicator of effect.Wherein,
The network information includes: network pictorial information, Word message, key word information, various ranking information and
Video information.When to network information push, the network information is pushed in form of a message, its
CTR is the highest.
In prior art, when mobile terminal pushing network information in the form of a message, by this mobile terminal
Local daily record timing to the CTR of server report network information, daily record report channel transfer to clothes
Business device backstage processes, and this reports process to be the process of a processed offline, and actual effect cannot obtain
Ensure, affect the feedback efficiency of network information CTR, thus affect pushing network information.
Summary of the invention
In view of this, the present invention provides a kind of message real time propelling movement method and server, for by obtaining
Take user's clicking rate for PUSH message of Real-time Feedback, improve feedback efficiency, adjust propelling movement in time
Strategy, improves the efficiency of PUSH message.
The message real time propelling movement method that the embodiment of the present invention provides, including:
Server is selected target PUSH message in treating PUSH message；Push for selected described target and disappear
Breath arranges real-time report mark, and treats that PUSH message pushes by described；Receive and add up mobile whole
The click data of the described target PUSH message that end reports；When the click data of statistics reaches to arrange quantity,
Judge whether the clicking rate of described target PUSH message reaches default value, if it is not, then decrement pushes institute
State and treat PUSH message.
The message real time propelling movement method that the embodiment of the present invention provides, including:
Mobile terminal receives the PUSH message of server transmission and is shown；Identify described PUSH message
In be provided with real-time report mark target PUSH message；Obtain the hits of described target PUSH message
According to and report described server.
The message real time propelling movement method that the embodiment of the present invention provides, including:
Server is selected target PUSH message in treating PUSH message；Described server is selected described
Target PUSH message arranges real-time report mark, and treats that PUSH message pushes by described；Described shifting
Dynamic terminal receives the PUSH message of described server transmission and is shown, and, identify described propelling movement
Message is provided with the described target PUSH message of real-time report mark；Described in described acquisition for mobile terminal
The click data of target PUSH message also reports described server；Described server receives and adds up institute
State the click data of the described target PUSH message of mobile terminal reporting；When the click data of statistics reaches
Arranging quantity, described server judges whether the clicking rate of described target PUSH message reaches default value,
If it is not, treat PUSH message described in the propelling movement of the most described server decrement.
The message real time propelling movement device that the embodiment of the present invention provides, including:
Chosen module, for selected target PUSH message in treating PUSH message；Module is set, is used for
For selected described target PUSH message, real-time report mark is set；Pushing module, for treating described
PUSH message pushes；Receiver module, disappears for receiving the described target propelling movement of mobile terminal reporting
The click data of breath；Statistical module, for adding up the mobile terminal reporting of described receiver module reception
The click data of described target PUSH message；Judge module, for reaching to set when the click data of statistics
Put quantity, it is judged that whether the clicking rate of described target PUSH message reaches default value；Described propelling movement mould
Block, if being additionally operable to described judge module, to judge that the clicking rate of described target PUSH message is not up to described pre-
Setting value, then treat PUSH message described in decrement propelling movement.
The message real time propelling movement device that the embodiment of the present invention provides, including:
Receiver module, for receiving the PUSH message that server sends；Display module, for by described
The described PUSH message that receiver module receives is shown；Identification module, is used for identifying that described propelling movement disappears
Breath is provided with the target PUSH message of real-time report mark；Acquisition module, is used for obtaining described target
The click data of PUSH message；Reporting module, for the described hits obtained by described acquisition module
According to reporting described server.
The message real time propelling movement system that the embodiment of the present invention provides, including:
Server and mobile terminal；Described server, pushes away for selected target in treating PUSH message
Send message, real-time report mark is set for selected described target PUSH message and treats that propelling movement disappears by described
Breath pushes；Receive and add up the hits of the described target PUSH message of described mobile terminal reporting
According to；When the click data of statistics reaches to arrange quantity, it is judged that the clicking rate of described target PUSH message is
No reach default value, if it is not, then decrement push described in treat PUSH message；Described mobile terminal, uses
In receiving the PUSH message of described server transmission and being shown, identify in described PUSH message and arrange
There is the described target PUSH message that real-time report identifies；Obtain the click data of described target PUSH message
And report described server.
As can be seen from the above technical solutions, the embodiment of the present invention has the advantage that
Identify by arranging real-time report for target PUSH message, and receive the target of mobile terminal reporting
The Real-time Feedback of PUSH message clicking rate, improves feedback efficiency, adjusts in time and pushes strategy, and raising pushes away
Send the efficiency of message.
For the above and other objects, features and advantages of the present invention can be become apparent, cited below particularly
Preferred embodiment, and coordinate institute's accompanying drawings, it is described in detail below.
Accompanying drawing explanation
Fig. 1 is the structural representation of message real time propelling movement system in first embodiment of the invention；
Fig. 2 is the structured flowchart of a kind of server；
Fig. 3 is the structured flowchart of a kind of mobile terminal
The schematic flow sheet of the message real time propelling movement method that Fig. 4 provides for second embodiment of the invention；
The schematic flow sheet of the message real time propelling movement method that Fig. 5 provides for third embodiment of the invention；
The schematic flow sheet of the message real time propelling movement method that Fig. 6 provides for fourth embodiment of the invention；
The interaction flow schematic diagram of the message real time propelling movement method that Fig. 7 provides for fifth embodiment of the invention；
The message real time propelling movement apparatus structure schematic diagram that Fig. 8 provides for sixth embodiment of the invention；
The message real time propelling movement apparatus structure schematic diagram that Fig. 9 provides for seventh embodiment of the invention；
The message real time propelling movement apparatus structure schematic diagram that Figure 10 provides for eighth embodiment of the invention.
Detailed description of the invention
By further illustrating the technological means and merit that the present invention taked by realizing predetermined goal of the invention
Effect, below in conjunction with accompanying drawing and preferred embodiment, to according to the detailed description of the invention of the present invention, structure,
Feature and effect thereof, after describing in detail such as.
Seeing Fig. 1, first embodiment of the invention provides message real time propelling movement system, and this system includes:
Server 100 and mobile terminal 200；
Wherein, server 100, for selected target PUSH message in treating PUSH message, for selected
Target PUSH message arranges real-time report and identifies and will treat that PUSH message pushes, and receives and adds up shifting
The click data of the target PUSH message that dynamic terminal 200 reports, when the click data of statistics reaches to arrange
Quantity, it is judged that whether the clicking rate of target PUSH message reaches default value, the most then continue to push
Treat PUSH message, if it is not, then PUSH message is treated in decrement propelling movement.
Specifically, server 100 randomly draw a certain proportion of treat PUSH message as target push disappear
Breath, this certain proportion can be 10%.This treats that PUSH message refers to the information pushed in the Internet,
Can be Word message, pictorial information or the link information of a sensing particular webpage.This waits to push
Message not finite form, is pushed by server 100, and mobile terminal 200 receives server 100
User is showed after the message pushed.
The target PUSH message that server 100 is selected arranges real-time report mark, this real-time report mark
Know and represent the real-time report clicking rate to this target PUSH message.That is, the target being provided with this mark pushes away
Message is sent to need mobile terminal 200 by client real-time collecting report of user, the propelling movement of this target to be disappeared
The clicking rate of breath.This real-time report mark can be the character string comprising particular meaning character, it is also possible to
It it is the bar code comprising particular meaning character that can resolve of mobile terminal 200.
Such as, the target PUSH message accounting for treat in PUSH message 10% that server 100 is selected sets
It is equipped with real-time report mark, so, in the message that the server 100 that mobile terminal 200 receives pushes,
The message having 10% contains this real-time report mark.During the propelling movement of magnanimity message, it is ensured that target
PUSH message can reach 100,000, then the feedback result clicking on these target PUSH messages can meet
Overall message is distributed, and has statistical significance on strict confidence interval.It should be noted that put
Letter interval refers to the estimation interval of the population parameter constructed by sample statistic.In statistics, one
The confidence interval (Confidence interval) of individual probability sample is totally to join certain of this sample
The interval estimation of number.The actual value of this parameter that what confidence interval represented is has certain probability to fall to measure
The degree of the surrounding of result.What confidence interval was given is the credibility of the measured value of measured parameter,
I.e. above required " certain probability ".This probability is referred to as confidence level.
After the target PUSH message that server 100 is selected arranges real-time report mark, push and wait to push
Message, wherein also contains target PUSH message, concrete propelling movement mode can be orientation be pushed to emerging
Interest crowd.Specifically, in data base, obtain and treat the history PUSH message of PUSH message same type
Propelling data, the history PUSH message of same type is such as all the history PUSH message of news category,
Or, be all game class history PUSH message.Wherein, history propelling data include conventional each
The statistical data that PUSH message produces after pushing, such as, the clicking rate of PUSH message, from different bodies
The clicking rate distributed data etc. of part attribute crowd.According to the propelling data of above-mentioned history PUSH message, really
Fixed higher to above-mentioned history PUSH message clicking rate, i.e. interested in above-mentioned history PUSH message interest
Crowd, will be defined as same type the interest crowd that above-mentioned history PUSH message is interested further
The PUSH message interest crowd interested that treats and orient propelling movement to them and treat PUSH message.
Concrete propelling movement mode is the relevant information of the identity attribute obtaining interest crowd, then will wait to push
Message orientation is pushed to the interest crowd with similar identity attribute to obtain higher clicking rate.Wherein,
Identity attribute includes that the age of people, sex, educational background, residence, birthplace etc. have identity feature
Attribute.The identity attribute relevant information of interest crowd is to be received, by client, the subscriber data logged in
Server 100 is sent to after collection.When interest crowd logs in client, client will receive
Treat that PUSH message shows interest crowd.
Server 100 receives the target PUSH message that parallel type cumulative statistics mobile terminal 200 reports
Click data, wherein streaming cumulative statistics refers to each batch target PUSH message of mobile terminal reporting
Click data, this statistical disclosure satisfy that requirement of real-time high calculate scene in real time.This mesh
The click data of mark PUSH message specifically can include the clicking rate of target PUSH message, and different click
The different identity attribute Crowds Distribute data etc. that rate is corresponding, are obtained by mobile terminal 200 and report.
When the click data of statistics reaches to arrange quantity, such as, when all click datas reported of statistics arrive
When reaching 100,000, the click data i.e. counted on is abundant, has sampling meaning, now judges that target pushes
Whether the CTR of message reaches default value, and this default value is the rational CTR that user determines.
If reaching, then it represents that entirety treats that the clicking rate that PUSH message is corresponding reaches some, and this is treated and pushes away
The propelling movement sending message is valuable meaningful, then what continuation propelling movement was follow-up treats PUSH message, if not up to,
Then represent that entirety treats that the clicking rate that PUSH message is corresponding is not up to some, continue the value that pushes and
Meaning is all little, then decrement pushes and treats PUSH message.
Concrete decrement mode, can be to reduce to push residue and treat the speed of PUSH message, such as from
1000/second reduce to 100/second, it is also possible to being that cancellation propelling movement is remaining treats PUSH message, i.e. terminates this
The secondary propelling movement treating PUSH message so that the quantity treating PUSH message pushed on the whole reduces.Residue is treated
PUSH message, refers to when judging whether CTR reaches this default value, be there is a need to treating of propelling movement
PUSH message treats PUSH message after the message that pushed before removing.
Determine the mode that both the above decrement pushes, can be that this target PUSH message pre-sets a point
Hit the secure threshold of rate, if the clicking rate of the target PUSH message of statistics arrives this secure threshold, then table
The clicking rate of this target PUSH message bright is in acceptable scope, otherwise, then show that this target pushes away
Send the clicking rate of message the most within the acceptable range.So, if the clicking rate of this target PUSH message
Not up to this default value, but reach preset propelling movement numerical value, then reduce to push to remain and treat PUSH message
Speed；If the clicking rate of this target PUSH message is not up to this default value, and the most preset propelling movement
Numerical value, then cancel propelling movement residue and treat PUSH message.
It should be noted that owing to the propelling movement of PUSH message is not to complete moment, but one is had to push away
Passing through journey, such as, push 1,000,000 PUSH messages, pushing peak value is 1000/second, then push away
Send 1,000,000 times being accomplished by 1000 seconds, be that the clicking rate that can realize according to real-time reception arrives is adjusted
The whole propelling movement treating PUSH message.
Mobile terminal 200, for receiving the PUSH message of server 100 transmission and being shown, and,
Identify the target PUSH message being provided with real-time report mark in PUSH message, obtain target PUSH message
Click data and report server 100.
Specifically, mobile terminal 200 receives what server 100 sent by built-in client therein
PUSH message.This client can be browser or other APP specified.Server 100 is being treated
Selected target PUSH message in PUSH message, and real-time report mark is set for selected target PUSH message
Knowing, this real-time report mark shows that the target PUSH message being provided with this mark needs real-time report user
To its clicking rate.Mobile terminal 200 is basis in the PUSH message that the server 100 received sends
This real-time report identifies target PUSH message.
Wherein, the click data obtaining target PUSH message specifically can include the click of target PUSH message
Rate, and the different identity attribute Crowds Distribute data etc. that different clicking rate is corresponding.Mobile terminal 200
By built-in client therein, the PUSH message received can be shown to user, such as, pass through APP
Display PUSH message, can obtain user's click data to PUSH message, especially obtains user to setting
It is equipped with the click data of the target PUSH message of real-time report mark.
Specifically, when client detects that user reads target PUSH message, then one click can be carried out
Reporting of data, before reporting, it is judged that whether user clicks target PUSH message, the most then exist
Recording one click in the click data reported, if it is not, such as, user does not click on target propelling movement and disappears
Breath, the title simply having read target PUSH message just selects to ignore this target PUSH message, does not exists
In the click data reported, record is clicked on.
In embodiments of the present invention, message real time propelling movement method can be performed by server 100, sees Fig. 2,
Fig. 2 shows a kind of server architecture block diagram.This server 100 can produce because of configuration or performance difference
Raw bigger difference, can include one or more central processing units (central processing
Units, CPU) 122 (such as, one or more processors) and memorizeies 132, one or
The storage medium 130 of more than one storage application program 142 or data 144 (such as one or one with
Upper mass memory unit).Wherein, memorizer 132 and storage medium 130 can be of short duration storage or
Persistently storage.The program being stored in storage medium 130 can include one or more modules (figure
Show not shown), each module can include a series of command operatings in server.Further
Ground, central processing unit 122 could be arranged to communicate with storage medium 130, holds on server 100
A series of command operatings in row storage medium 130.Server 100 can also include one or one
With power source 126, one or more wired or wireless network interfaces 150, one or more
Input/output interface 158, and/or, one or more operating systems 141, such as Windows
ServerTM, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM etc..
See Fig. 3, Fig. 3 and show a kind of mobile terminal structure block diagram.
Mobile terminal device 200 includes memorizer 202, storage control 204, one or more (figures
In only illustrate one) processor 206, Peripheral Interface 208, radio-frequency module 210, locating module 212,
Photographing module 214, audio-frequency module 216, Touch Screen 218 and key-press module 220.These assemblies
By the mutual communication of one or more communication bus/holding wire 222.
Being appreciated that the structure shown in Fig. 3 is only signal, mobile terminal device 200 may also include ratio
Assembly more or less shown in Fig. 3, or there is the configuration different from shown in Fig. 3.Fig. 3
Shown in each assembly hardware, software or a combination thereof can be used to realize
Memorizer 202 can be used for storing software program and module, such as moving in the embodiment of the present invention
Move programmed instruction/module that the message real time propelling movement method and device in terminal unit is corresponding, processor
206 are stored in the software program in memorizer 202 and module by operation, thus perform various function
It is real-time that application and data process, the i.e. client by being arranged in above-mentioned terminal unit realize message
Method for pushing.
Memorizer 202 can include high speed random access memory, may also include nonvolatile memory, such as one
Individual or multiple magnetic storage device, flash memory or other non-volatile solid state memories.At some
In example, memorizer 202 can farther include the memorizer remotely located relative to processor 206,
These remote memories can be connected to terminal unit 200 by network.The example of above-mentioned network include but
It is not limited to the Internet, intranet, LAN, mobile radio communication and combinations thereof.Processor 206
And the access of memorizer 202 can be entered under the control of storage control 204 by other possible assemblies
OK.
Various input/output devices are coupled to CPU and memorizer 202 by Peripheral Interface 208.Process
Various softwares in device 206 run memory 202, instruction are to perform the various merits of terminal unit 200
And data process can be carried out.
In certain embodiments, Peripheral Interface 208, processor 206 and storage control 204 are permissible
One single chip realizes.In some other example, they can be realized by independent chip respectively.
Radio-frequency module 210 is used for receiving and sending electromagnetic wave, it is achieved electromagnetic wave is mutual with the signal of telecommunication
Conversion, thus carry out communication with communication network or other equipment.Radio-frequency module 210 can include various
The existing component for performing these functions, such as, antenna, RF transceiver, numeral letter
Number processor, encryption/deciphering chip, subscriber identity module (SIM) card, memorizer etc..Radio frequency
Module 210 can carry out communication with various networks such as the Internet, intranet, wireless network or lead to
Cross wireless network and carry out communication with other equipment.Above-mentioned wireless network can include cellular telephone networks,
WLAN or Metropolitan Area Network (MAN).Above-mentioned wireless network can use various communication standard, agreement and
Technology, includes, but are not limited to global system for mobile communications (Global System for Mobile
Communication, GSM), enhancement mode mobile communication technology (Enhanced Data GSM
Environment, EDGE), Wideband CDMA Technology (wideband code division multiple
Access, W-CDMA), CDMA (Code division access, CDMA), time-division
Multiple access technology (time division multiple access, TDMA), bluetooth, adopting wireless fidelity technology
(Wireless, Fidelity, WiFi) is (such as IEEE-USA's standard IEEE
802.11a, IEEE 802.11b, IEEE802.11g and/or IEEE 802.11n), the networking telephone (Voice
Over internet protocal, VoIP), worldwide interoperability for microwave access (Worldwide Interoperability
For Microwave Access, Wi-Max), other are for mail, instant messaging and the association of short message
View, and any other suitable communications protocol, even can include that those are developed the most not yet
Agreement.
Locating module 212 is for obtaining the current location of terminal unit 200.The reality of locating module 212
Example includes but not limited to GPS (GPS), based on WLAN or mobile communication
The location technology of net.
Photographing module 214 is used for shooting photo or video.Photo or the video of shooting can store
To memorizer 202, and can be sent by radio-frequency module 210.
Audio-frequency module 216 provides a user with audio interface, its can include one or more mike, one
Individual or multiple speaker and voicefrequency circuit.Voicefrequency circuit receives sound number at Peripheral Interface 208
According to, voice data is converted to electrical information, electrical information is transmitted to speaker.Speaker is by electrical information
Be converted to the sound wave that human ear can be heard.Voicefrequency circuit also receives electrical information at mike, by the signal of telecommunication
Be converted to voice data, and by data transmission in network telephony to Peripheral Interface 208 further to be located
Reason.Voice data can obtain at memorizer 202 or by radio-frequency module 210.Additionally, sound
Frequency is according to storing to memorizer 202 or be transmitted by radio-frequency module 210.One
In a little examples, audio-frequency module 216 may also include an earphone and broadcasts hole, for earphone or other set
Standby offer audio interface.
Touch Screen 218 provides one to export and defeated between mobile terminal device 200 and user simultaneously
Enter interface.Specifically, Touch Screen 218 displays to the user that video frequency output, these video frequency output interior
Appearance can include word, figure, video and combination in any thereof.Some output results correspond to
User interface object.Touch Screen 218 also receives the click of the input of user, such as user, slip
Deng gesture operation, in order to the input of these users is responded by user interface object.Detection user is defeated
The technology entered can be based on resistance-type, condenser type or other the most possible touch control detection technology.
The instantiation of Touch Screen 218 display unit includes, but are not limited to liquid crystal display or light-emissive polymer
Thing display.
Key-press module 220 provides user to carry out the interface inputted to mobile terminal device 200 equally, uses
Family can be by pressing different buttons so that terminal unit moves the function that 200 execution are different.
In the embodiment of the present invention, identify by arranging real-time report for target PUSH message, and receive shifting
The Real-time Feedback of the target PUSH message clicking rate of dynamic terminal to report, improves feedback efficiency, adjusts in time
Push strategy, improve the efficiency of PUSH message.
Refer to the message real time propelling movement method that Fig. 4, Fig. 4 provide, the party for second embodiment of the invention
Method can be applicable in the server 100 shown in Fig. 1, and the method includes:
401, server selected target PUSH message in treating PUSH message；
Server 100 randomly draw a certain proportion of treat PUSH message as target PUSH message, this is one years old
Certainty ratio can be 10%.This treats that PUSH message refers to the information pushed in the Internet, can be literary composition
Word information, pictorial information or one point to the link information of particular webpage.
402, real-time report mark is set for selected target PUSH message, and will treat that PUSH message is carried out
Push；
The target PUSH message that server 100 is selected arranges real-time report mark, this real-time report mark
Know and represent the real-time report clicking rate to this target PUSH message.That is, the target being provided with this mark pushes away
Message is sent to need the client real-time collecting in mobile terminal 200 report of user target to this mark
The clicking rate of PUSH message.Further, this real-time report mark can be to comprise particular meaning character
Character string, it is also possible to be the bar code comprising particular meaning character that can resolve of mobile terminal 200.
Such as, the target PUSH message accounting for treat in PUSH message 10% that server 100 is selected is provided with
Real-time report identifies, and so, in the message that the server 100 that mobile terminal 200 receives pushes, has
The message of 10% contains this real-time report mark.During the propelling movement of magnanimity message, it is ensured that target pushes
Message can reach 100,000, then the feedback result clicking on these target PUSH messages can meet entirety
Message distribution, has statistical significance on strict confidence interval.
It should be noted that confidence interval refers to the estimation of the population parameter constructed by sample statistic
Interval.In statistics, the confidence interval of a probability sample is totally to join certain of this sample
The interval estimation of number.The actual value of this parameter that what confidence interval represented is has certain probability to fall to measure
The degree of the surrounding of result.What confidence interval was given is the credibility of the measured value of measured parameter,
I.e. above required " certain probability ".This probability is referred to as confidence level.
403, receive and add up the click data of target PUSH message of mobile terminal reporting；
PUSH message is shown by mobile terminal 200 to user, can obtain user to being provided with real-time report
The click data of the target PUSH message of mark, the click data of target PUSH message specifically can include mesh
The clicking rate of mark PUSH message, and the different identity attribute Crowds Distribute data that different clicking rate is corresponding
Deng, and the click data of target PUSH message is reported server 100.Server 100 receives and unites
The click data of the target PUSH message that meter mobile terminal 200 reports.
404, reach to arrange quantity when the click data of statistics, it is judged that the clicking rate of target PUSH message is
No reach default value；
When the click data of statistics reaches to arrange quantity, such as, when all hits reported of statistics
According to when arriving 100,000, the click data i.e. counted on is abundant, when having sampling meaning, it is judged that target pushes away
Whether the CTR sending message reaches default value, this default value be user determine reasonably
CTR。
405 if it is not, then decrement push treat PUSH message.
It should be noted that owing to the propelling movement of PUSH message is not to complete moment, but one is had to push away
Passing through journey, such as, push 1,000,000 PUSH messages, pushing peak value is 1000/second, then push away
Send 1,000,000 times being accomplished by 1000 seconds, be that the clicking rate that can realize according to real-time reception arrives is adjusted
The whole propelling movement treating PUSH message.
If the CTR of the target PUSH message determined according to a certain percentage is not up to this default value, represent
Entirety treats that the clicking rate that PUSH message is corresponding is not up to some, continues the value and significance of propelling movement all
Not quite, then decrement pushes and treats PUSH message.
If the CTR of target PUSH message reaches this default value, represent that entirety treats that PUSH message is corresponding
Clicking rate reaches some, and this propelling movement treating PUSH message is valuable meaningful, then continue to push away
Send and follow-up treat PUSH message.
In the embodiment of the present invention, identify by arranging real-time report for target PUSH message, and receive shifting
The Real-time Feedback of the target PUSH message clicking rate of dynamic terminal to report, improves feedback efficiency, adjusts in time
Push strategy, improve the efficiency of PUSH message.
Refer to the message real time propelling movement method that Fig. 5, Fig. 5 provide, the party for third embodiment of the invention
Method can be applicable in the server 100 shown in Fig. 1, and the method includes:
501, server selected target PUSH message in treating PUSH message；
Server 100 randomly draw a certain proportion of treat PUSH message as target PUSH message, this is one years old
Certainty ratio can be 10%.This treats that PUSH message refers to the information pushed in the Internet, can be literary composition
Word information, pictorial information or one point to the link information of particular webpage.
502, real-time report mark is set for selected target PUSH message, and will treat that PUSH message is carried out
Push；
The target PUSH message that server 100 is selected arranges real-time report mark, this real-time report mark
Know and represent the real-time report clicking rate to this target PUSH message.That is, the target being provided with this mark pushes away
Message is sent to need the client real-time collecting in mobile terminal 200 report of user target to this mark
The clicking rate of PUSH message.Further, this real-time report mark can be to comprise particular meaning character
Character string, it is also possible to be the bar code comprising particular meaning character that can resolve of mobile terminal 200.
Such as, the target PUSH message accounting for treat in PUSH message 10% that server 100 is selected is provided with
Real-time report identifies, and so, in the message that the server 100 that mobile terminal 200 receives pushes, has
The message of 10% contains this real-time report mark.During the propelling movement of magnanimity message, it is ensured that target pushes
Message can reach 100,000, then the feedback result clicking on these target PUSH messages can meet entirety
Message distribution, has statistical significance on strict confidence interval.
It should be noted that confidence interval refers to the estimation of the population parameter constructed by sample statistic
Interval.In statistics, the confidence interval (Confidence interval) of a probability sample is right
The interval estimation of certain population parameter of this sample.What confidence interval represented is the true of this parameter
Value has the degree that certain probability falls around measurement result.What confidence interval was given is measured parameter
The credibility of measured value, i.e. above required " certain probability ".This probability is referred to as confidence water
Flat.
Further, server 100 pushes the mode treating PUSH message, specifically obtains in data base
Taking and treat the propelling data of history PUSH message of PUSH message same type, the history of same type pushes away
Send the history PUSH message that message is such as all news category, or, be all game class history push
Message.Wherein, history propelling data includes the statistical data produced after each PUSH message pushes in the past,
Such as, the clicking rate of PUSH message, from the clicking rate distributed data etc. of different identity attribute crowd.
According to the propelling data of above-mentioned history PUSH message, determine above-mentioned history PUSH message clicking rate higher,
Interest crowd i.e. interested in above-mentioned history PUSH message, further will be to above-mentioned history PUSH message
Interest crowd interested be defined as same type is treated interest crowd that PUSH message is interested and to
They orient propelling movement and treat PUSH message.
Concrete propelling movement mode is the relevant information of the identity attribute obtaining interest crowd, then will wait to push
Message orientation is pushed to the interest crowd with similar identity attribute to obtain higher clicking rate.Wherein,
Identity attribute includes that the age of people, sex, educational background, residence, birthplace etc. have identity feature
Attribute.The identity attribute relevant information of interest crowd is to be received, by client, the subscriber data logged in
Server 100 is sent to after collection.When interest crowd logs in client, client will receive
Treat that PUSH message shows interest crowd.
503, receive and add up the click data of target PUSH message of mobile terminal reporting；
PUSH message is shown by mobile terminal 200 to user, can obtain user to being provided with real-time report
The click data of the target PUSH message of mark, the click data of target PUSH message specifically can include mesh
The clicking rate of mark PUSH message, and the different identity attribute Crowds Distribute data that different clicking rate is corresponding
Deng, and the click data of target PUSH message is reported server 100.Server 100 receives and flows
The click data of the target PUSH message that formula cumulative statistics mobile terminal 200 reports, wherein streaming adds up
Statistics refers to the click data of each batch target PUSH message of mobile terminal reporting, this statistics side
Formula disclosure satisfy that requirement of real-time high calculate scene in real time.
504, reach to arrange quantity when the click data of statistics, it is judged that the clicking rate of target PUSH message is
No reach default value；
When the click data of statistics reaches to arrange quantity, such as, when all hits reported of statistics
According to when arriving 100,000, the click data i.e. counted on is abundant, when having sampling meaning, it is judged that target pushes away
Whether the CTR sending message reaches default value, and this default value is the rational CTR determined.
505, reduce propelling movement residue and treat the speed of PUSH message, or, cancellation propelling movement remains treats that propelling movement disappears
Breath.
It should be noted that owing to the propelling movement of PUSH message is not to complete moment, but one is had to push away
Passing through journey, such as, push 1,000,000 PUSH messages, pushing peak value is 1000/second, then push away
Send 1,000,000 times being accomplished by 1000 seconds, be that the clicking rate that can realize according to real-time reception arrives is adjusted
The whole propelling movement treating PUSH message.
If the CTR of the target PUSH message determined according to a certain percentage is not up to this default value, represent
Entirety treats that the clicking rate that PUSH message is corresponding is not up to some, continues the value and significance of propelling movement all
Not quite, then decrement pushes and treats PUSH message.Wherein, decrement pushes and treats that PUSH message can be to reduce to push away
Send residue to treat the speed of PUSH message, such as, reduce to 100/second from 1000/second, it is also possible to be to take
Disappearing, propelling movement is remaining treats PUSH message, i.e. terminates this propelling movement treating PUSH message so that push away on the whole
The quantity treating PUSH message sent reduces.Wherein, residue treats PUSH message, refers to judging CTR
When whether reaching this default value, be there is a need to propelling movement treats what PUSH message had pushed before removing
PUSH message is treated after message.
Further, can be this target PUSH message secure threshold of pre-setting a clicking rate, if
The clicking rate of the target PUSH message of statistics arrives this secure threshold, then show this target PUSH message
Clicking rate is in acceptable scope.So, if the clicking rate of this target PUSH message not up to should
Default value, but reach preset propelling movement numerical value, then reduce to push remaining the speed treating PUSH message；If
The clicking rate of this target PUSH message is not up to this default value, and the most preset propelling movement numerical value, then
Show the clicking rate of this target PUSH message the most within the acceptable range, then cancellation propelling movement remains and waits to push away
Send message.
If the CTR of target PUSH message reaches this default value, represent that entirety treats that PUSH message is corresponding
Clicking rate reaches some, and this propelling movement treating PUSH message is valuable meaningful, then continue to push away
Send and follow-up treat PUSH message.
In the embodiment of the present invention, identify by arranging real-time report for target PUSH message, and receive shifting
The Real-time Feedback of the target PUSH message clicking rate of dynamic terminal to report, improves feedback efficiency, adjusts in time
Push strategy, improve the efficiency of PUSH message.
Refer to the message real time propelling movement method that Fig. 6, Fig. 6 provide, the party for fourth embodiment of the invention
Method can be applicable in the mobile terminal 200 shown in Fig. 1, and the method includes:
601, mobile terminal receives the PUSH message of server transmission and is shown；
Mobile terminal 200 receives, by built-in client therein, the PUSH message that server 100 sends,
And this PUSH message is showed user.This client can be browser or other APP specified
(application)。
PUSH message in the present embodiment, i.e. refers to that what server 100 sent treats PUSH message, for Fig. 4
And embodiment illustrated in fig. 5 treats PUSH message, after server 100 pushes, this treat PUSH message by
Mobile terminal 200 receives.
602, identify in PUSH message and be provided with the target PUSH message that real-time report identifies；
Server 100 selected target PUSH message in treating PUSH message, and push for selected target
Message arranges real-time report mark, and this real-time report mark shows that the target propelling movement being provided with this mark disappears
Breath needs real-time report user to its clicking rate.Mobile terminal 200 is the server received 100
In the PUSH message sent, identify the target PUSH message being provided with real-time report mark in PUSH message.
603, obtain the click data of target PUSH message and report server.
Wherein, the click data obtaining target PUSH message specifically can include the click of target PUSH message
Rate, and the different identity attribute Crowds Distribute data etc. that different clicking rate is corresponding.
Mobile terminal 200 can by built-in client therein by the PUSH message that receives to user's exhibition
Show, such as, show PUSH message by APP, user's click data to PUSH message can be obtained,
Especially obtain the click data of user's target PUSH message to being provided with real-time report mark.
Specifically, when client detects that user reads target PUSH message, then one click can be carried out
Reporting of data, before reporting, it is judged that whether user clicks target PUSH message, the most then exist
The click data reported records one click, if it is not, the most not measuring point in the click data reported
Hit.Such as, user does not click on target PUSH message, has simply read the title of target PUSH message
Just selecting to ignore this target PUSH message, the most in the click data reported, record does not has new click to produce
Raw.
Mobile terminal 200 is up by message by real-time click data, reports server 100.
In the embodiment of the present invention, identify by arranging real-time report for target PUSH message, and receive shifting
The Real-time Feedback of the target PUSH message clicking rate of dynamic terminal to report, improves feedback efficiency, adjusts in time
Push strategy, improve the efficiency of PUSH message.
Refer to the message real time propelling movement method that Fig. 7, Fig. 7 provide, the party for fifth embodiment of the invention
Method includes:
701, in treating PUSH message selected target PUSH message and arrange real-time report mark；
Server 100 randomly draw a certain proportion of treat PUSH message as target PUSH message, for choosing
Fixed target PUSH message arranges real-time report mark, and this real-time report mark shows to be provided with this mark
Target PUSH message need real-time report user to its clicking rate.
702, PUSH message is treated in propelling movement；
Server 100 will treat that PUSH message is pushed to mobile terminal 200.
703, receive PUSH message and be shown, identifying and PUSH message is provided with real-time report mark
Target PUSH message and obtain the click data of target PUSH message；
Mobile terminal 200 receives, by built-in client therein, the PUSH message that server 100 sends,
Show user, and identify the target PUSH message being provided with real-time report mark in PUSH message,
Obtain the click data of target PUSH message.
704, the click data of target PUSH message is reported；
Mobile terminal 200 reports the click data of target PUSH message to server 100.
705, receive and add up the click data of target PUSH message of mobile terminal reporting；
Server 100 receives the target PUSH message that parallel type cumulative statistics mobile terminal 200 reports
Click data, wherein streaming cumulative statistics refers to each batch target PUSH message of mobile terminal reporting
Click data.
706, judge whether the clicking rate of target PUSH message reaches default value, the most then continue to push away
Send and treat PUSH message, if it is not, then PUSH message is treated in decrement propelling movement.
When the click data of statistics reaches to arrange quantity, it is judged that whether the clicking rate of target PUSH message reaches
To default value.If the clicking rate of target PUSH message reaches this default value, then continue to push and wait to push away
Send message, if the clicking rate of target PUSH message is not up to this default value, then reduces and treat PUSH message
Speed or cancel propelling movement treat PUSH message.
The present embodiment is not use up details and refers to the description of earlier figures 1 to embodiment illustrated in fig. 6.
In the embodiment of the present invention, identify by arranging real-time report for target PUSH message, and receive shifting
The Real-time Feedback of the target PUSH message clicking rate of dynamic terminal to report, improves feedback efficiency, adjusts in time
Push strategy, improve the efficiency of PUSH message.
Refer to the message real time propelling movement device that Fig. 8, Fig. 8 provide, this dress for sixth embodiment of the invention
Put and include:
Chosen module 801, for selected target PUSH message in treating PUSH message；
Module 802 is set, for arranging real-time report mark for selected target PUSH message；
Pushing module 803, for treating that PUSH message pushes；
Receiver module 804, for receiving the click data of the target PUSH message of mobile terminal reporting；
Statistical module 805, pushes for adding up the target of the mobile terminal reporting that receiver module 804 receives
The click data of message；
Judge module 806, for reaching to arrange quantity when the click data of statistics, it is judged that target pushes and disappears
Whether the clicking rate of breath reaches default value；
Pushing module 803, if being additionally operable to judge module 803 to judge that the clicking rate of target PUSH message does not reaches
To default value, then decrement pushes and treats PUSH message.
Further, pushing module 803, if being additionally operable to judge module 806 to judge target PUSH message
Clicking rate reaches default value, then continue propelling movement and treat PUSH message.
In message real time propelling movement device in the embodiment of the present invention, each module realizes the process of respective function,
Referring to the description of preceding aspect embodiments, here is omitted.
In the embodiment of the present invention, identify by arranging real-time report for target PUSH message, and receive shifting
The Real-time Feedback of the target PUSH message clicking rate of dynamic terminal to report, improves feedback efficiency, adjusts in time
Push strategy, improve the efficiency of PUSH message.
Refer to the message real time propelling movement device that Fig. 9, Fig. 9 provide, this dress for seventh embodiment of the invention
Put and include:
Chosen module 901, for selected target PUSH message in treating PUSH message；
Module 902 is set, for arranging real-time report mark for selected target PUSH message；
Pushing module 903, for treating that PUSH message pushes；
Receiver module 904, for receiving the click data of the target PUSH message of mobile terminal reporting；
Statistical module 905, pushes for adding up the target of the mobile terminal reporting that receiver module 904 receives
The click data of message；
Judge module 906, for reaching to arrange quantity when the click data of statistics, it is judged that target pushes and disappears
Whether the clicking rate of breath reaches default value；
Pushing module 903, if being additionally operable to judge module 903 to judge that the clicking rate of target PUSH message does not reaches
To default value, then decrement pushes and treats PUSH message.
Pushing module 903, if being additionally operable to judge module 906 to judge that the clicking rate of target PUSH message reaches
Default value, then continue propelling movement and treat PUSH message.
Further, pushing module 903, it is additionally operable to reduce push remaining the speed treating PUSH message, or
Person, cancels propelling movement residue and treats PUSH message.
Pushing module 903, if the clicking rate being additionally operable to target PUSH message is not up to this default value, but
Reach preset propelling movement numerical value, then reduce to push remaining the speed treating PUSH message, if target PUSH message
Clicking rate be not up to this default value, and not up to this preset propelling movement numerical value, then cancel and push residue
Treat PUSH message.
Statistical module 905, is additionally operable to the point of the target PUSH message of streaming cumulative statistics mobile terminal reporting
Hit data.
It should be noted that this device can further include:
Acquisition module 907, for obtaining and treating that the history of PUSH message same type pushes in data base
The propelling data of message；
Determine module 908, for the propelling data according to history PUSH message, determine that this history pushes and disappear
The interest crowd of breath；
Determine module 908, be additionally operable to that the interest crowd of this history PUSH message is defined as this and treat that propelling movement disappears
The interest crowd of breath；
Further, pushing module 903, it is additionally operable to treat that PUSH message is pushed to interest crowd.
In message real time propelling movement device in the embodiment of the present invention, each module realizes the process of respective function,
Referring to the description of preceding aspect embodiments, here is omitted.
In the embodiment of the present invention, identify by arranging real-time report for target PUSH message, and receive shifting
The Real-time Feedback of the target PUSH message clicking rate of dynamic terminal to report, improves feedback efficiency, adjusts in time
Push strategy, improve the efficiency of PUSH message.
Refer to the message real time propelling movement device that Figure 10, Figure 10 provide for eighth embodiment of the invention, should
Device includes:
Receiver module 1001, for receiving the PUSH message that server sends；
Display module 1002, for being shown the PUSH message that receiver module 1001 receives；
Identification module 1003, for identifying that the target being provided with real-time report mark in PUSH message pushes
Message；
Acquisition module 1004, for obtaining the click data of target PUSH message；
Reporting module 1005, for reporting server by the click data that acquisition module 1004 obtains.
Further, acquisition module 1004, it is additionally operable to when detecting that user reads target PUSH message,
Then judge whether user clicks on target PUSH message, the most then in click data, record one click,
If it is not, the most in click data, record is not clicked on.
In message real time propelling movement device in the embodiment of the present invention, each module realizes the process of respective function,
Referring to the description of preceding aspect embodiments, here is omitted.
In the embodiment of the present invention, identify by arranging real-time report for target PUSH message, and receive shifting
The Real-time Feedback of the target PUSH message clicking rate of dynamic terminal to report, improves feedback efficiency, adjusts in time
Push strategy, improve the efficiency of PUSH message.
The above, be presently preferred embodiments of the present invention, not the present invention is made any in form
Restriction, although the present invention is disclosed above with preferred embodiment, but is not limited to the present invention,
Any those skilled in the art, in the range of without departing from technical solution of the present invention, when available
The technology contents of the disclosure above is made a little change or is modified to the Equivalent embodiments of equivalent variations, as long as
It is without departing from technical solution of the present invention content, according to the technical spirit of the present invention, above example is made
Any simple modification, equivalent variations and modification, all still fall within the range of technical solution of the present invention.
Claims (16)
1. a message real time propelling movement method, it is characterised in that including:
Server is selected target PUSH message in treating PUSH message；
Real-time report mark is set for selected described target PUSH message, and treats PUSH message by described
Push；
Receive and add up the click data of the described target PUSH message of mobile terminal reporting；
When the click data of statistics reaches to arrange quantity, it is judged that the clicking rate of described target PUSH message is
No reach default value, if it is not, then decrement push described in treat PUSH message.
Method the most according to claim 1, it is characterised in that wait to push away described in the propelling movement of described decrement
Message is sent to include:
Reduce to push and remain the speed treating PUSH message, or, cancel propelling movement residue and treat PUSH message.
Method the most according to claim 2, it is characterised in that described method also includes:
If the clicking rate of described target PUSH message is not up to described default value, but reaches preset propelling movement
Numerical value, then reduce to push remaining the speed treating PUSH message；
If the clicking rate of described target PUSH message is not up to described default value, and the most described pre-
Put propelling movement numerical value, then cancel propelling movement residue and treat PUSH message.
4. according to the method described in any one of claims 1 to 3, it is characterised in that described statistics is moved
The click data of the described target PUSH message of dynamic terminal to report includes:
The click data of the described target PUSH message of streaming cumulative statistics mobile terminal reporting.
Method the most according to claim 4, it is characterised in that described method also includes:
The propelling movement number with the described history PUSH message treating PUSH message same type is obtained in data base
According to；
According to the propelling data of described history PUSH message, determine the interest people of described history PUSH message
Group；
The interest crowd of PUSH message is treated described in the interest crowd of described history PUSH message being defined as,
And treat that PUSH message is pushed to the described interest crowd treating PUSH message by described.
6. a message real time propelling movement method, it is characterised in that including:
Mobile terminal receives the PUSH message of server transmission and is shown；
Identify the target PUSH message being provided with real-time report mark in described PUSH message；
Obtain the click data of described target PUSH message and report described server.
Method the most according to claim 6, it is characterised in that the described target of described acquisition pushes
The click data of message includes:
When detecting that user reads described target PUSH message, then judge whether described user clicks on described
Target PUSH message, the most then record one click in described click data.
8. a message real time propelling movement method, it is characterised in that including:
Server is selected target PUSH message in treating PUSH message；
The described target PUSH message that described server is selected arranges real-time report mark, and by described
Treat that PUSH message pushes；
Described mobile terminal receives the PUSH message of described server transmission and is shown, and, know
The most described PUSH message is provided with the described target PUSH message of real-time report mark；
The click data of target PUSH message described in described acquisition for mobile terminal also reports described service
Device；
Described server receives and adds up the click of the described target PUSH message of described mobile terminal reporting
Data；
When the click data of statistics reaches to arrange quantity, and described server judges described target PUSH message
Clicking rate whether reach default value, if it is not, the most described server decrement push described in treat that propelling movement disappears
Breath.
9. a message real time propelling movement device, it is characterised in that including:
Chosen module, for selected target PUSH message in treating PUSH message；
Module is set, for arranging real-time report mark for selected described target PUSH message；
By described, pushing module, for treating that PUSH message pushes；
Receiver module, for receiving the click data of the described target PUSH message of mobile terminal reporting；
Statistical module, pushes away for adding up the described target of the mobile terminal reporting that described receiver module receives
Send the click data of message；
Judge module, for reaching to arrange quantity when the click data of statistics, it is judged that described target pushes
Whether the clicking rate of message reaches default value；
Described pushing module, if being additionally operable to described judge module to judge the click of described target PUSH message
Rate is not up to described default value, then treat PUSH message described in decrement propelling movement.
Device the most according to claim 9, it is characterised in that described pushing module, also uses
Push residue in reduction and treat the speed of PUSH message, or, cancel propelling movement residue and treat PUSH message.
11. according to the device described in claim 9 or 10, it is characterised in that described pushing module,
If the clicking rate being additionally operable to described target PUSH message is not up to described default value, but reaches preset and push away
Send numerical value, then reduce to push remaining the speed treating PUSH message；If the click of described target PUSH message
Rate is not up to described default value, and the most described preset propelling movement numerical value, then cancel propelling movement residue and treat
PUSH message.
12. devices according to claim 11, it is characterised in that described statistical module, also use
Click data in the described target PUSH message of streaming cumulative statistics mobile terminal reporting.
13. devices according to claim 12, it is characterised in that described device also includes:
Acquisition module, pushes away with the described history treating PUSH message same type for obtaining in data base
Send the propelling data of message；
Determine module, for the propelling data according to described history PUSH message, determine that described history pushes away
Send the interest crowd of message；
Described determine module, be additionally operable to be defined as the interest crowd of described history PUSH message described in treat
The interest crowd of PUSH message；
Described pushing module, is additionally operable to treat that PUSH message is pushed to described interest crowd by described.
14. 1 kinds of message real time propelling movement devices, it is characterised in that including:
Receiver module, for receiving the PUSH message that server sends；
Display module, is shown for the described PUSH message received by described receiver module；
Identification module, for identifying that the target being provided with real-time report mark in described PUSH message pushes
Message；
Acquisition module, for obtaining the click data of described target PUSH message；
Reporting module, reports described service for the described click data obtained by described acquisition module
Device.
15. devices according to claim 14, it is characterised in that
Described acquisition module, is additionally operable to when detecting that user reads described target PUSH message, then judge
Whether described user clicks on described target PUSH message, the most then record one in described click data
Secondary click.
16. 1 kinds of message real time propelling movement systems, it is characterised in that including:
Server and mobile terminal；
Described server, for selected target PUSH message in treating PUSH message, described in selected
Target PUSH message arranges real-time report mark and treats that PUSH message pushes by described；Receive and unite
Count the click data of the described target PUSH message of described mobile terminal reporting；Click data when statistics
Reach to arrange quantity, it is judged that whether the clicking rate of described target PUSH message reaches default value, if it is not,
Then treat PUSH message described in decrement propelling movement；
Described mobile terminal, for receiving the PUSH message of described server transmission and being shown, knows
The most described PUSH message is provided with the described target PUSH message of real-time report mark；Obtain described mesh
Mark the click data of PUSH message and report described server.
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