CN108111591A - The method, apparatus and computer readable storage medium of PUSH message - Google Patents
The method, apparatus and computer readable storage medium of PUSH message Download PDFInfo
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- CN108111591A CN108111591A CN201711354515.1A CN201711354515A CN108111591A CN 108111591 A CN108111591 A CN 108111591A CN 201711354515 A CN201711354515 A CN 201711354515A CN 108111591 A CN108111591 A CN 108111591A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L67/00—Network arrangements or protocols for supporting network services or applications
- H04L67/50—Network services
- H04L67/55—Push-based network services
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
- H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
- H04L51/21—Monitoring or handling of messages
- H04L51/214—Monitoring or handling of messages using selective forwarding
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Abstract
The disclosure is directed to the method, apparatus and computer readable storage medium of a kind of PUSH message, are related to Internet technical field, and this method includes：Based on multiple clicking rates before the current push moment, the current push amount for pushing the moment is determined；Wherein, the clicking rate for the target message that multiple push moment before multiple clicking rates before the currently push moment refer to the currently push moment push, push amount refer to the quantity for the terminal for pushing to target message, and target message refers to any message to be pushed；Target message is pushed into multiple terminals that quantity is push amount.It in the embodiments of the present disclosure, can be according to multiple clicking rates before the current push moment, in real time adjustment and the push amount for determining the current push moment, in this way, compared with only being pushed in correlation technique in given time according to fixed push amount, more flexibly.
Description
Technical field
This disclosure relates to the method, apparatus of Internet technical field more particularly to a kind of PUSH message and computer-readable
Storage medium.
Background technology
Currently, internet operation often gives user to push substantial amounts of message, and business output is improved with this.It is for example, all
Such as smart mobile phone, tablet computer, the application server for the application installed in computer terminal can push product to terminal and be situated between
It continues, PUSH messages, the user such as applicative notifications message, grave news can click on and read the PUSH message.For another example such as
The system server of the terminals such as smart mobile phone can pass through to the PUSH messages such as terminal supplying system update notification, user
It clicks on the PUSH message and carries out system update etc..Wherein, in PUSH message, server can be in given time to specified number
The terminal PUSH message of amount, for example, for any message A, server can simultaneously be pushed in given time to 100,000 terminals
Message A.
The content of the invention
To overcome, server is in terminal PUSH message of the given time to specified quantity in correlation technique, the point of message
The problem of rate is relatively low is hit, the disclosure provides a kind of method, apparatus and computer readable storage medium of PUSH message.
According to the embodiment of the present disclosure in a first aspect, provide a kind of method of PUSH message, the described method includes：
Based on multiple clicking rates before the current push moment, the current push amount for pushing the moment is determined；
Wherein, it is multiple before multiple clicking rates before the current push moment refer to the current push moment
The clicking rate of the target message of moment push is pushed, the push amount refers to the number for the terminal for pushing to the target message
Amount, the target message refer to any message to be pushed；
The target message is pushed into multiple terminals that quantity is the push amount.
Optionally, multiple clicking rates based on before the current push moment, determine the current push moment
Push amount before, further include：
Judge whether the current push moment is at the time of pushing the target message for the first time；
When it is described it is current push the moment for push the target message for the first time at the time of when, by the current push moment
Push amount be determined as default push amount, and the target message is pushed into multiple ends that quantity is the default push amount
End；
When the current push moment to push the target message for the first time at the time of, perform described based on described
The step of currently pushing multiple clicking rates before the moment, determining the push amount at the current push moment.
Optionally, multiple clicking rates based on before the current push moment, determine the current push moment
Push amount, including：
Sequencing according to the multiple clicking rate corresponding push moment is ranked up the multiple clicking rate,
And determine the variation tendency of the multiple clicking rate after sequence；
Obtained the push amount at a upper push moment；
Variation tendency and the push amount at a upper push moment based on the multiple clicking rate after sequence, determine
The push amount at the current push moment.
Optionally, the variation tendency of the multiple clicking rate based on after sequence and described upper one pushes the moment
Push amount determines the push amount at the current push moment, including：
When the variation tendency of the multiple clicking rate after sequence is increases, by the push at a upper push moment
Amount increases default quantity, obtains the push amount at the current push moment；
When the variation tendency of the multiple clicking rate after sequence is reduces, by the push at a upper push moment
Amount reduces default quantity, obtains the push amount at the current push moment.
Optionally, it is described to push to the target message after multiple terminals that quantity is the push amount, also wrap
It includes：
When from it is described it is current push the moment after the first preset duration, determine it is described it is current push the moment click
Rate；
Clicking rate based on multiple clicking rates before the current push moment and the current push moment, determines
Next push moment at the current push moment.
Optionally, the multiple clicking rates based on before the current push moment and the current push moment
Clicking rate determines next push moment at the current push moment, including：
By multiple clicking rates before the current push moment and the clicking rate at the current push moment according to correspondence
The sequencing at push moment be ranked up, and determine the variation tendency of multiple clicking rates after sequence；
When the variation tendency of multiple clicking rates after sequence is increases, then the point at the current push moment will be determined
It is determined as next push moment at the current push moment at the time of hitting rate；
When the variation tendency of multiple clicking rates after sequence is reduces, then the point at the current push moment will be determined
Plus the second preset duration at the time of hitting rate, next push moment at the current push moment is obtained.
According to the second aspect of the embodiment of the present disclosure, a kind of device of PUSH message is provided, described device includes：
First determining module, for based on multiple clicking rates before the current push moment, when determining the current push
The push amount at quarter；
Wherein, it is multiple before multiple clicking rates before the current push moment refer to the current push moment
The clicking rate of the target message of moment push is pushed, the push amount refers to the number for the terminal for pushing to the target message
Amount, the target message refer to any message to be pushed；
First pushing module, for the target message to be pushed to multiple terminals that quantity is the push amount.
Optionally, described device further includes：
Judgment module, for judging whether the current push moment is at the time of pushing the target message for the first time；
Second pushing module, for when it is described it is current push the moment for push the target message for the first time at the time of when, will
The push amount at the current push moment is determined as default push amount, and it is described pre- that the target message is pushed to quantity
If multiple terminals of push amount；
Trigger module, for when it is described it is current push the moment for push the target message for the first time at the time of when, triggering
First determining module determines the current push moment based on multiple clicking rates before the current push moment
Push amount.
Optionally, first determining module includes：
First determination sub-module, for according to the multiple clicking rate it is corresponding push the moment sequencing to described
Multiple clicking rates are ranked up, and determine the variation tendency of the multiple clicking rate after sequence；
Acquisition submodule, for obtaining the push amount at a upper push moment；
Second determination sub-module pushes away for the variation tendency based on the multiple clicking rate after sequence and described upper one
The push amount at moment is sent, determines the push amount at the current push moment.
Optionally, second determination sub-module is specifically used for：
When the variation tendency of the multiple clicking rate after sequence is increases, by the push at a upper push moment
Amount increases default quantity, obtains the push amount at the current push moment；
When the variation tendency of the multiple clicking rate after sequence is reduces, by the push at a upper push moment
Amount reduces default quantity, obtains the push amount at the current push moment.
Optionally, described device further includes：
Second determining module, for when after the first preset duration, determining described work as from the current push moment
The clicking rate at preceding push moment；
3rd determining module, for based on multiple clicking rates before the current push moment and the current push
The clicking rate at moment determines next push moment at the current push moment.
Optionally, the 3rd determining module is specifically used for：
By multiple clicking rates before the current push moment and the clicking rate at the current push moment according to correspondence
The sequencing at push moment be ranked up, and determine the variation tendency of multiple clicking rates after sequence；
When the variation tendency of multiple clicking rates after sequence is increases, then the point at the current push moment will be determined
It is determined as next push moment at the current push moment at the time of hitting rate；
When the variation tendency of multiple clicking rates after sequence is reduces, then the point at the current push moment will be determined
Plus the second preset duration at the time of hitting rate, next push moment at the current push moment is obtained.
According to the third aspect of the embodiment of the present disclosure, a kind of device of PUSH message is provided, described device includes：
Processor；
For storing the memory of processor-executable instruction；
Wherein, the processor is configured as the step of any one method described in above-mentioned first aspect.
According to the fourth aspect of the embodiment of the present disclosure, a kind of computer readable storage medium is provided, it is described computer-readable
Instruction is stored on storage medium, any one method described in above-mentioned first aspect is realized when described instruction is executed by processor
The step of.
According to a fifth aspect of the embodiments of the present disclosure, a kind of computer program product is provided, when it runs on computers
When so that computer performs the step of any one method described in above-mentioned first aspect.
The technical scheme provided by this disclosed embodiment can include the following benefits：Based on the current push moment it
Preceding multiple clicking rates determine the push amount at current push moment, and target message are pushed to quantity for the current push moment
Push amount multiple terminals.Wherein, it is more before multiple clicking rates before the currently push moment refer to the currently push moment
The clicking rate of the target message of a push moment push, the quantity for the terminal that the push amount amount of referring to target message pushes to.At this
In open embodiment, the current push moment can be adjusted and determined in real time according to multiple clicking rates before the current push moment
Push amount, in this way, compared with only being pushed in correlation technique according to fixed push amount in given time, more flexibly.And
And since clicking rate is the ratio between click volume and push amount, according to the plurality of clicking rate to currently pushing the moment
Push amount be adjusted, that is to say can be according to the click at the effective control current push moment of multiple clicking rates before
Rate, in this manner it is possible to effectively improve clicking rate by adjusting push amount.
It should be appreciated that above general description and following detailed description are only exemplary and explanatory, not
The disclosure can be limited.
Description of the drawings
Attached drawing herein is merged in specification and forms the part of this specification, shows the reality for meeting the present invention
Apply example, and the principle for explaining the present invention together with specification.
Fig. 1 is the system architecture diagram according to a kind of method of PUSH message shown in an exemplary embodiment.
Fig. 2 is the flow chart according to a kind of method of PUSH message shown in an exemplary embodiment.
Fig. 3 A are the flow charts according to a kind of method of PUSH message shown in an exemplary embodiment.
Fig. 3 B are the schematic diagrames that a kind of variation tendency of the multiple clicking rates provided according to the embodiment of the present disclosure declines.
Fig. 3 C are the schematic diagrames that a kind of variation tendency of the multiple clicking rates provided according to the embodiment of the present disclosure rises.
Fig. 4 A are the block diagrams according to a kind of device 400 of PUSH message shown in an exemplary embodiment.
Fig. 4 B are the block diagrams according to a kind of device 400 of PUSH message shown in an exemplary embodiment.
Fig. 4 C are the block diagrams according to a kind of first determining module shown in an exemplary embodiment.
Fig. 4 D are the block diagrams according to a kind of device 400 of PUSH message shown in an exemplary embodiment.
Fig. 5 is the block diagram according to a kind of device of PUSH message shown in an exemplary embodiment.
Specific embodiment
To make the purpose, technical scheme and advantage of the disclosure clearer, below in conjunction with attached drawing to disclosure embodiment party
Formula is described in further detail.
Before detailed explanation is carried out to the embodiment of the present disclosure, the applied field that is first related to the embodiment of the present disclosure
Scape is introduced.
Currently, internet operation generally requires to push substantial amounts of message to user, to improve business output.For example, terminal
The application provider of the application of upper installation may release on the application periphery commodity or the application may be released
Latest edition, in this case, in order to attract more users buy or download Related product, the application application clothes
Business device then can push relevant product introduction or applicative notifications message to the terminal for being equipped with the application.For another example for
The application of some news categories, when there is grave news, in order to strive for more amount of reading, server of such application can be to
The terminal for being equipped with such application pushes the grave news, alternatively, in order to strive for more readers, such application may be
The news that daily fixed time pushes one day to user wants point set.Except above-mentioned scene, the other application installed in terminal
Application server is also often to terminal PUSH message.In addition, the system server of the terminals such as smart mobile phone can also
To terminal PUSH message.For example, the system server of terminal can be to the newer notification message of user's supplying system, to lead to
Know that user carries out system update, improve user experience, for another example the system server of terminal can push the terminal to terminal
The introduction of some other products of affiliated brand, user to be attracted to buy Related product.Again alternatively, the system server of terminal
It is also possible to push the related news of the upgrading of some final drives or the repairing of terminal loophole, so that user can be according to these
Message takes corresponding measure, improves the security of terminal.And the method for the PUSH message that the embodiment of the present disclosure provides can be used
In above-mentioned various servers under the scene of terminal PUSH message, to improve business output.
Next the system architecture that the embodiment of the present disclosure is related to is introduced.
Fig. 1 is a kind of system architecture diagram for PUSH message that the embodiment of the present disclosure provides.As shown in Figure 1, it is wrapped in the system
Include server 101 and multiple terminals 102, wherein, server 101 can be some application application server or certain
System server or other can be to the server of multiple 102 PUSH messages of terminal, terminal 102 can be such as intelligent
The terminals such as mobile phone, tablet computer, computer..
When application server of the server 101 for some application, terminal 102 can be equipped with the terminal of the application.
When server 101 is system server, terminal 102 can be the terminal based on this kind of system.When server is other types
Server when, which can be then the terminal that can be communicated with the server 101.Wherein, 101 He of server
Terminal 102 can be communicated by cable network or wireless network.
It should be noted that Fig. 1 it is merely exemplary show two terminals 102, in practical applications, the number of terminal 102
Amount can have it is multiple, for example, can have thousands of, it is possibility to have up to ten thousand more, the embodiment of the present disclosure is not to the number of terminal 102
Amount is specifically limited.
In correlation technique, server can be in given time to the terminal PUSH message of specified quantity.For example, for disappearing
A is ceased, server can push once message A simultaneously every preset duration to 100,000 terminals.In this case, due to
The push amount of each PUSH message is fixed, and therefore, the clicking rate of the message pushed every time is then completely by the user of end side
Click volume control.When the click volume of the user of end side is less, if pushed away every time also according to fixed push amount
It send, clicking rate then can be relatively low always.Based on this, the embodiment of the present disclosure provides a kind of method of PUSH message, to improve push
The clicking rate of message.
Fig. 2 is according to a kind of flow chart of the method for PUSH message shown in an exemplary embodiment, as shown in Fig. 2, is somebody's turn to do
Method can be used in server as shown in Figure 1, comprise the following steps.
In step 201, based on multiple clicking rates before the current push moment, the push at current push moment is determined
Amount.
In step 202, target message is pushed into multiple terminals of the quantity for the push amount at current push moment.
In the embodiments of the present disclosure, based on multiple clicking rates before the current push moment, the current push moment is determined
Push amount, and target message is pushed into multiple terminals of the quantity for the push amount at current push moment.Wherein, current push
Multiple clicking rates before moment refer to currently push the moment before multiple push moment push target message click
Rate, the quantity for the terminal that the push amount amount of referring to target message pushes to.It in the embodiments of the present disclosure, can be according to current push
Multiple clicking rates before moment, in real time adjustment and the push amount for determining the current push moment, in this way, compared with correlation technique
In only pushed in given time according to fixed push amount, more flexibly.Also, since clicking rate is click volume and push
Therefore ratio between amount, is adjusted the push amount for currently pushing the moment according to the plurality of clicking rate, that is to say can be with
The clicking rate at current push moment is effectively controlled according to multiple clicking rates before, in this manner it is possible to by adjusting push amount
Effectively improve clicking rate.
Optionally, based on multiple clicking rates before the current push moment, determine the current push moment push amount it
Before, it further includes：
Judge whether the current push moment is at the time of pushing target message for the first time；
When current push moment for first push target message at the time of when, the push amount at current push moment is determined
To preset push amount, and target message is pushed into multiple terminals that quantity is default push amount；
When current push moment for first push target message at the time of when, perform based on before the current push moment
Multiple clicking rates, the step of determining the push amount at current push moment.
Optionally, based on multiple clicking rates before the current push moment, the current push amount for pushing the moment, bag are determined
It includes：
Sequencing according to multiple clicking rates corresponding push moment is ranked up multiple clicking rates, and the row of determining
The variation tendency of multiple clicking rates after sequence；
Obtained the push amount at a upper push moment；
Variation tendency and the push amount at a upper push moment based on multiple clicking rates after sequence, determine current push
The push amount at moment.
Optionally, variation tendency and the push amount at a upper push moment based on multiple clicking rates after sequence, determine to work as
The push amount at preceding push moment, including：
When the variation tendency of multiple clicking rates after sequence is increases, the push amount at upper one push moment is increased pre-
If quantity, the push amount at moment is currently pushed；
When the variation tendency of multiple clicking rates after sequence is reduces, the push amount at upper one push moment is reduced pre-
If quantity, the push amount at moment is currently pushed.
Optionally, target message is pushed to after multiple terminals that quantity is push amount, further included：
When the clicking rate that the current push moment after the first preset duration, is determined from the currently push moment；
Clicking rate based on multiple clicking rates before the current push moment and current push moment, determines current push
Next push moment at moment.
Optionally, the clicking rate based on multiple clicking rates before the current push moment and current push moment determines to work as
Next push moment at preceding push moment, including：
During by multiple clicking rates before the current push moment and the clicking rate at current push moment according to corresponding push
The sequencing at quarter is ranked up, and determines the variation tendency of multiple clicking rates after sequence；
When the variation tendency of multiple clicking rates after sequence is increases, then the clicking rate at current push moment will be determined
At the time of be determined as currently push the moment next push moment；
When the variation tendency of multiple clicking rates after sequence is reduces, then the clicking rate at current push moment will be determined
At the time of plus the second preset duration, currently pushed next push moment at moment.
It should be appreciated that above general description and following detailed description are only exemplary and explanatory, not
The disclosure can be limited.
Fig. 3 A are according to a kind of flow chart of the method for PUSH message shown in an exemplary embodiment, and this method can be with
For in server as shown in Figure 1, as shown in Figure 3A, this method to comprise the following steps：
In step 301, judge whether the current push moment is at the time of pushing target message for the first time.
In the embodiments of the present disclosure, target message can be any message to be pushed in server.When the push target
During message, server may determine that the target message is currently pushing whether the moment is to be pushed for the first time.If the target disappears
Breath was pushed for the first time at the currently push moment, then, since the click of the target message is not present at the currently push moment
Rate data, therefore, server can directly perform step 302.
Optionally, if the target message currently push the moment be not for the first time be pushed, that is to say, that current
Other push moment before the push moment had pushed the target message, then, server then can be by step 303
To push the clicking rate of the target message according to other push moment before the current push moment, come when determining currently push
The push amount at quarter.
Wherein, the correspondence of message identifier, push moment and clicking rate can be stored in server, server can
To search the message identifier of the target message from the correspondence of the message identifier of storage, push moment and clicking rate, if
It does not find, then can determine currently to push the moment as at the time of pushing the target message for the first time, it, can be with if found
Determine the current push moment not at the time of pushing the target message for the first time.
In step 302, when current push moment for first push target message at the time of when, will currently push the moment
Push amount be determined as default push amount, and target message is pushed into multiple terminals that quantity is default push amount.
When determining that the current push moment is pushes the target message for the first time by step 301 at the time of, server can be with
The push at current push moment is even determined as default push amount, and the target message is pushed into the multiple of default push amount
Terminal.Wherein, which can be the minimum push amount of pre-set target message in server.It that is to say,
In the embodiment of the present disclosure, server when pushing the target message for the first time, due to being not aware that the clicking rate of the target message
Trend is how, therefore, can be exploratory the target message is pushed into small number of terminal first, avoid pushing away with this
When the amount of sending is excessive, the waste of the communication resource caused by clicking rate is too low.
In step 303, when current push moment for first push target message at the time of when, based on current push
Multiple clicking rates before moment determine the push amount at current push moment.
In the embodiments of the present disclosure, the clicking rate of any push moment A refers to push moment A to push moment A's
User is to the click volume of the target message and the push of the target message of push moment A push between next push moment
The ratio of amount.For example, server is 15:The push amount of the 00 push target message is M, 15:During next push after 00
Quarter is 15:30, user is 15:00-15:It is N to the click volume of the target message between 30, then, 15:During 00 this push
The clicking rate at quarter is exactly N/M.
When determining that the current push moment to push the target message for the first time by step 301 at the time of, server can
To obtain multiple clicking rates before currently pushing the moment.Wherein, multiple clicking rates before the currently push moment refer to currently
The clicking rate of the target message of the push of multiple push moment before push.
Wherein, when being stored with the correspondence of message identifier, push moment and clicking rate in server, server can
With from the message identifier of storage, push the moment and clicking rate correspondence in obtain the target message message identifier and
The clicking rate corresponding to multiple push moment before the current push moment, so as to multiple before currently being pushed the moment
Clicking rate.
For example, currently the push moment is t1, the order of moment from the close-by examples to those far off is pushed according to distance is current, currently during push
Multiple push moment before quarter are respectively t2、t3、t4, server nearest can push away from the distance current push moment
A upper push moment at moment namely current push moment was sent, obtains three, four or more push moment successively
Corresponding clicking rate.Certainly, server can also at random be selected from multiple push moment before the distance current push moment
A certain number of push moment are selected, then obtain the clicking rate corresponding to these push moment.
After multiple clicking rates before currently pushing the moment are got, server can be based on the plurality of clicking rate,
To determine the push amount at currently push moment.
Wherein, server determines that the operation of the currently push amount at push moment can be based on the plurality of clicking rate：According to
The corresponding sequencing for pushing the moment of multiple clicking rates is ranked up multiple clicking rates, and determines multiple points after sequence
Hit the variation tendency of rate；Obtained the push amount at a upper push moment；Variation tendency based on multiple clicking rates after sequence and upper
The push amount at one push moment determines the push amount at current push moment.
In the embodiments of the present disclosure, server can by multiple clicking rates before the current push moment got by
It is ranked up, that is to say according to the sequencing at the push moment corresponding to the plurality of clicking rate, the distance current push moment is nearer
The push moment clicking rate come more after position, in this way, coming the clicking rate of the last one position in the plurality of clicking rate
It is then the clicking rate of corresponding push moment distance current push moment recently in the plurality of clicking rate, and comes first
The clicking rate of a position is then the click of corresponding push moment distance current push moment farthest in the plurality of clicking rate
Rate.
After being ranked up to the plurality of clicking rate, server can determine the variation of multiple clicking rates after sequence
Trend.Wherein, server can establish transverse axis as the push moment, and the longitudinal axis is the coordinate system of clicking rate, and the positive direction of transverse axis is
The direction of moment passage is pushed, the positive direction of the longitudinal axis is the increased direction of clicking rate.According to the plurality of clicking rate and multiple
Clicking rate corresponding multiple push moment determine multiple points in the coordinate system, and afterwards, server can carry out the plurality of point
Fitting a straight line.Afterwards, server can determine whether the slope for the straight line that fitting obtains is more than 0, when the straight line that fitting obtains
When slope is more than 0, then it can determine that the plurality of clicking rate according to the sequencing at corresponding push moment is gradually to increase
, that is to say, that over time, the clicking rate of the target message is to rise.When the slope for the straight line that fitting obtains
During less than 0, then illustrate that the plurality of clicking rate is gradually reduced according to the sequencing at corresponding push moment, that is,
It says, over time, the clicking rate of the target message is to decline.
Optionally, in the embodiments of the present disclosure, corresponded in server according to the plurality of clicking rate and the plurality of clicking rate
Multiple push moment determine in a coordinate system after obtaining multiple points, server can also will be in the plurality of point per adjacent
Two points are attached, and so as to obtain a broken line or the straight line in the coordinate system, if straight line, server then may be used
To determine that the variation tendency of multiple clicking rates is increase or reduction by judging the slope of the straight line.If after connection
To be a broken line, then, server can select multiple peak dots and multiple valley points from the plurality of point, wherein, peak dot
Refer to that the corresponding ordinate of point is more than the ordinate of two point adjacent with the point, valley point refers to that the ordinate of the point is less than
The ordinate of two point adjacent with the point.For only existing the point of an adjacent point, if the point is adjacent less than this
Point, then can be as a valley point, can be as a peak dot if the point is more than adjacent point.Afterwards,
Server can be according to the sequencing at corresponding push moment, successively per two adjacent peak dots in more the plurality of peak dot
Size, meanwhile, it can be according to the sequencing at corresponding push moment, successively per two adjacent paddy in more multiple valley points
The size of point.
If it is that push moment preceding peak dot is posterior more than or equal to the push moment in per two adjacent peak dots
Peak dot, and be that push moment preceding valley point is greater than or equal to push moment posterior valley point in every two adjacent valley points,
It that is to say, the ordinate of the ordinate of multiple peak dots and multiple valley points is sequentially reduced according to the sequencing at push moment
, at this point, the variation tendency that can then determine the plurality of clicking rate is to reduce.If on the contrary, in per two adjacent peak dots
It is that push moment preceding peak dot is less than push moment posterior peak dot, and is when pushing in every two adjacent valley points
It carves preceding valley point and is less than push moment posterior valley point, that is to say, the ordinate of multiple peak dots and multiple valley point ordinates are pressed
It is sequentially increased according to the sequencing at push moment, at this point, the variation tendency that can then determine the plurality of clicking rate is to increase
Big.
Optionally, if be that push moment preceding peak dot is greater than or equal to push in per two adjacent peak dots
Posterior peak dot is carved, but is then that push moment preceding valley point is less than the push moment rear in every two adjacent valley points
Valley point, if alternatively, per being that push moment preceding peak dot is less than push moment posterior peak in two adjacent peak dots
Point, but be then that push moment preceding valley point is greater than or equal to push moment posterior paddy in every two adjacent valley points
Point, the then variation tendency that can determine the plurality of clicking rate are fluctuation tendency.
Optionally, if having plenty of push moment preceding peak dot in per two adjacent peak dots is greater than or equal to push
Moment posterior peak dot has plenty of push moment preceding peak dot and is less than push moment posterior peak dot, and valley point is also similary
Situation, then, it may be determined that the variation tendency of the plurality of clicking rate be fluctuation tendency.
For example, server can establish coordinate system as shown in Figure 3B, and according to the plurality of clicking rate and multiple clicks
The rate corresponding push moment determines to obtain multiple point A, B, C, D, E, F and G in coordinate system.Wherein, only there are one adjacent by point A
Point B and point A ordinate be more than point B ordinate, therefore, using point A as a peak dot, the ordinate of point B is less than and it
The ordinate of adjacent point A, while the ordinate less than point C adjacent thereto, at this point, then can be using point B as a paddy
Point, according to mentioned above principle, it may be determined that point C and F is peak dot, and point E and point G are then valley point.Wherein, the ordinate of point D is small
In the ordinate of point C, but the ordinate of point E is greater than, in such case point D neither peak dot is nor valley point.
When definite point A, C and F are peak dot, point B, E and G is after valley point, server can be with comparison point A and the vertical seat of point C
Mark size, the ordinate size of comparison point C and point F, also, server can with the size of comparison point B He the ordinate of point E, than
Compared with the size of point E He the ordinate of point G.As shown in Fig. 3 B, the ordinate of point A is more than the ordinate of point C, and the ordinate of point F
It more than the ordinate of point C, that is to say, according to the sequencing at corresponding push moment, the ordinate of multiple peak dots is to subtract successively
Small.In addition, the ordinate of three valley points midpoint B is more than the ordinate of point E, vertical seat of the ordinate also greater than point G of point E
Mark, that is to say, according to the sequencing at corresponding push moment, the ordinate of multiple valley points is also what is be sequentially reduced, at this point,
The variation tendency of the plurality of clicking rate can then be determined to reduce.
Fig. 3 C are the situations for the variation tendency that the another kind shown in the embodiment of the present disclosure determines the plurality of clicking rate, are such as schemed
Shown in 3C, point A, D and F are three valley points, and point C, E and G are three peak dots.As shown in Fig. 3 C, the ordinate of point A is less than point D's
Ordinate, the ordinate of point D are less than the ordinate of point F, that is to say, according to the sequencing at corresponding push moment, Duo Gegu
The ordinate of point is sequentially increased.In addition, for three peak dots, the ordinate of point C is less than the ordinate of point E, and point E's is vertical
Coordinate is less than the ordinate of point G, that is to say, according to the sequencing at corresponding push moment, the ordinate of multiple peak dots is also
It is sequentially increased, at this point, can then determine the variation tendency of the plurality of clicking rate for increase.
After the variation tendency of multiple clicking rates after sequence is determined by the above method, server can obtain
When the variation tendency of multiple clicking rates after server determines sequence is increases, upper one is pushed away for the push amount at one push moment
Sending the push amount at moment increases default quantity, is currently pushed the push amount at moment；The change of multiple clicking rates after sequence
When change trend is reduces, the push amount at upper one push moment is reduced into default quantity, is currently pushed the push amount at moment.
In the embodiments of the present disclosure, when the variation tendency of multiple clicking rates after definite sequence is increases, then illustrate
Over time, the clicking rate of the target message is to rise, and be that is to say, user may to the attention rate of target message
Rising, it is current push the moment may be push the target message it is suitable at the time of, in this case, server can
To increase push amount, it that is to say, further increase default quantity on the basis of the push amount at upper one push moment, obtain
The push amount at current push moment.
On the contrary, if the variation tendency of the plurality of clicking rate illustrates over time, which disappears to reduce
The clicking rate of breath is to decline, and be that is to say, user may decline the attention rate of target message, and the current push moment can
Can not be push the target message it is suitable at the time of, at this point, server then can correspondingly reduce push amount, that is to say,
Default quantity is further reduced on the basis of the push amount at upper one push moment, is currently pushed the push amount at moment.
Optionally, if the variation tendency of the plurality of clicking rate is fluctuates, illustrate over time, the mesh
The clicking rate of message is marked not there are one apparent variation tendency, at this point, server directly can push pushing away for moment by upper one
The amount of sending is determined as the push amount at currently push moment, alternatively, server can directly determine that the push amount at currently push moment is
Default push amount.
In step 304, target message is pushed into multiple terminals of the quantity for the push amount at current push moment.
After the push amount at current push moment is determined, server can select push from multiple terminals of connection
It measures currently to push multiple terminals of the push amount at moment, afterwards, target message is pushed to the terminal of these selections.
It should be noted that in the embodiment of the present disclosure, server can push a target message every preset duration,
In this case, after being determined at the time of the target message is pushed for the first time, each push moment below is to determine
, it that is to say, when server can be according to the preset duration, whenever a push moment is reached, that is, push a target and disappear
Breath.
Optionally, in the embodiments of the present disclosure, server can not also carry out PUSH message by preset duration, that is to say, often
Time interval between two adjacent push moment can be unequal.In this case, server can also pass through step
305 and step 306 in the method introduced determine next push moment at currently push moment in real time.
In step 305, after the first preset duration, determine currently to push the moment when from the current push moment
Clicking rate.
If server does not carry out PUSH message by preset duration, but determine that current push the next of moment pushes away in real time
Send the moment, then, server can the timing since the current push moment that target message is pushed to multiple terminals, work as warp
It crosses after the first preset duration, server can determine the clicking rate of the target message in first preset duration, and should
Clicking rate is determined as the clicking rate at currently push moment.
Wherein, which can be with the time interval phase between upper one push moment and current push moment
Together, alternatively, first preset duration is server at the time of push the target message for the first time and pushes the target message for the second time
At the time of between time interval, alternatively, first preset duration can also be push of the server according to the current push moment
Measure the duration obtained by empirical estimating.The preset duration is not specifically limited in the embodiment of the present disclosure.
Within step 306, the clicking rate based on multiple clicking rates before the current push moment and current push moment,
Determine next push moment at current push moment.
After the clicking rate at current push moment is determined, server can be with multiple points before currently pushing the moment
It hits based on rate and the clicking rate at current push moment, further to predict next push moment at current push moment.
Wherein, server can be by multiple clicking rates before the current push moment and the clicking rate at current push moment
Sequencing according to the corresponding push moment is ranked up, and determines the variation tendency of multiple clicking rates after sequence；Work as row
When the variation tendency of multiple clicking rates after sequence is increases, then it will determine to be determined as at the time of the currently clicking rate at push moment
Next push moment at current push moment；When the variation tendency of multiple clicking rates after sequence is reduces, then will determine to work as
The second preset duration is added at the time of the clicking rate at preceding push moment, is currently pushed next push moment at moment.
In the embodiments of the present disclosure, server can be by multiple clicking rates before the current push moment and current push
The clicking rate at moment is ranked up according to the sequencing at corresponding push moment, and determines multiple clicking rates after sequence
Variation tendency.The variation tendencies of multiple clicking rates after definite sequence is actually the target message so far
The variation tendency of clicking rate.Afterwards, server may be referred to multiple clicks after the definite sequence introduced in abovementioned steps 303
The variation tendency of rate, to determine to add the variation of multiple clicking rates after the sequence after the clicking rate at current push moment
Trend.If the variation tendency of the plurality of clicking rate is increase, then, illustrate that user is to the target message in present period
Attention rate is higher, at this point, should then be pushed as early as possible next time, that is to say, when server can be directly by current push be determined
When being determined as currently pushing at the time of the clicking rate at quarter namely at the time of the current push moment is plus after the first preset duration
At the next push moment carved, in other words, server can be carried out directly next time in current time return to step 303 to this
The push of target message.If the variation tendency of the plurality of clicking rate is reduction, then, illustrate that user is to this in present period
The attention rate of target message is relatively low, at this point, should then postpone push next time, that is to say, server will can determine to work as to be pushed forward
The second preset duration is added at the time of sending the clicking rate at moment, is currently pushed next push moment at moment.Wherein,
Two preset durations can be less than the first preset duration, for example, second preset duration can be the first preset duration half or
Person three/first-class.
If it should be noted that will determine to obtain plus the second preset duration at the time of the currently clicking rate at push moment
To next push moment at current push moment, then, for currently pushing the target message of moment push, to next
Until pushing the moment, the clicking rate of the target message will not be in the clicking rate calculated after the first preset duration namely
It is that, when reaching next push moment, server is needed at next push moment according to the current push moment to during next push
Click volume between quarter is passing through the first preset duration with this to recalculate the clicking rate at current push moment to update
When the clicking rate at current push moment that calculates.Wherein, understood based on foregoing description, it is current to push the moment to during next push
Click volume between quarter is actually the first preset duration plus the click volume in second preset duration this period.
It is worth noting that, above-mentioned steps 305 and step 306 be server push target message time interval not
It determines, server calculates next the step of being performed in the case of pushing the moment in real time, if server is according to regular time
It is spaced to carry out target message push, then, it is current to push under the moment after target message is pushed to multiple terminals
One push moment was fixed, in this case, then step 305 and step 306 need not be performed, in other words, in this public affairs
It opens in embodiment, step 305 and step 306 are optional steps.
In the embodiments of the present disclosure, server can determine current according to multiple clicking rates before the current push moment
The push amount at moment is pushed, in this way, when the variation tendency of multiple clicking rates before the currently push moment is increases, service
Device can correspondingly increase the push amount at current push moment, and the variation of multiple clicking rates before the currently push moment becomes
When gesture is reduces, then the push amount at current push moment can be correspondingly reduced, that is to say, the embodiment of the present disclosure can pass through
Monitor in real time clicking rate variation tendency, find push the target message it is suitable at the time of, increased at the time of these are suitable
Push amount then reduces push amount at inappropriate moment, is effectively improved clicking rate, realizes the flexible control to clicking rate
System, avoid in correlation technique clicking rate decline in the case of also pushed always according to specified quantity caused by point
Hit that rate is low and the caused waste to server resource therefrom.
Next, the device of the PUSH message of embodiment of the present disclosure offer is introduced.
Fig. 4 A are the block diagrams according to a kind of device 400 of PUSH message shown in an exemplary embodiment.Reference Fig. 4 A,
The device includes the first determining module 401 and the first pushing module 402.
First determining module 401, for based on multiple clicking rates before the current push moment, when determining current push
The push amount at quarter；
Wherein, multiple clicking rates before the currently push moment refer to multiple push moment before the currently push moment
The clicking rate of the target message of push, push amount refer to the quantity for the terminal for pushing to target message, and target message refers to treat
Any message of push；
First pushing module 402, for target message to be pushed to multiple terminals that quantity is push amount.
Optionally, referring to Fig. 4 B, which further includes：
Judgment module 403, for judging currently to push whether the moment is at the time of pushing target message for the first time；
Second pushing module 404, for when current push moment for first push target message at the time of when, will be current
The push amount at push moment is determined as default push amount, and target message is pushed to multiple ends that quantity is default push amount
End；
Trigger module 405, for when current push moment for first push target message at the time of when, triggering first
Determining module determines the current push amount for pushing the moment based on multiple clicking rates before the current push moment.
Optionally, referring to Fig. 4 C, the first determining module 401 includes：
First determination sub-module 4011, for according to multiple clicking rates it is corresponding push the moment sequencing to multiple
Clicking rate is ranked up, and determines the variation tendency of multiple clicking rates after sequence；
Acquisition submodule 4012, for obtaining the push amount at a upper push moment；
Second determination sub-module 4013, when being pushed for the variation tendency based on multiple clicking rates after sequence and upper one
The push amount at quarter determines the push amount at current push moment.
Optionally, the second determination sub-module 4013 is specifically used for：
When the variation tendency of multiple clicking rates after sequence is increases, the push amount at upper one push moment is increased pre-
If quantity, the push amount at moment is currently pushed；
When the variation tendency of multiple clicking rates after sequence is reduces, the push amount at upper one push moment is reduced pre-
If quantity, the push amount at moment is currently pushed.
Optionally, referring to Fig. 4 D, which further includes：
Second determining module 406, for after the first preset duration, determining to be pushed forward when from the current push moment
Send the clicking rate at moment；
3rd determining module 407, for based on multiple clicking rates before the current push moment and current push moment
Clicking rate determines next push moment at current push moment.
Optionally, the 3rd determining module 407 is specifically used for：
During by multiple clicking rates before the current push moment and the clicking rate at current push moment according to corresponding push
The sequencing at quarter is ranked up, and determines the variation tendency of multiple clicking rates after sequence；
When the variation tendency of multiple clicking rates after sequence is increases, then the clicking rate at current push moment will be determined
At the time of be determined as currently push the moment next push moment；
When the variation tendency of multiple clicking rates after sequence is reduces, then the clicking rate at current push moment will be determined
At the time of plus the second preset duration, currently pushed next push moment at moment.
On the device in above-described embodiment, wherein modules perform the concrete mode of operation in the related party
It is described in detail in the embodiment of method, explanation will be not set forth in detail herein.
In the embodiments of the present disclosure, server can be determined current based on multiple clicking rates before the current push moment
The push amount at moment is pushed, and target message is pushed into multiple terminals of the quantity for the push amount at current push moment.Its
In, it is current push the moment before multiple clicking rates refer to the target of the push of multiple push moment before the currently push moment
The clicking rate of message, the quantity for the terminal that the push amount amount of referring to target message pushes to.In the embodiments of the present disclosure, Ke Yigen
According to multiple clicking rates before the current push moment, adjustment in real time and the push amount for determining the current push moment, in this way, relatively
It is only pushed in correlation technique in given time according to fixed push amount, more flexibly.Also, since clicking rate is a little
Therefore ratio between the amount of hitting and push amount, is adjusted the push amount for currently pushing the moment according to the plurality of clicking rate,
That is to say can effectively control the clicking rate at current push moment according to multiple clicking rates before, in this manner it is possible to logical
Adjustment push amount is crossed effectively to improve clicking rate.
Fig. 5 is the block diagram according to a kind of device 500 for PUSH message shown in an exemplary embodiment.For example, dress
It puts 500 and may be provided as a server.With reference to Fig. 5, device 500 includes processor 522, further comprises one or more
A processor and as the memory resource representated by memory 532, can be by the finger of the execution of processor 522 for storing
Order, such as application program.The application program stored in memory 532 can include each one or more correspondence
In the module of one group of instruction.In addition, processor 522 is configured as executing instruction, disappeared with the push for performing above-described embodiment offer
The method of breath.
The device 500 can also include a power supply module 526 and be configured as the power management of executive device 500, one
Wired or wireless network interface 550 is configured as device 500 being connected to network and input and output (I/O) interface 558.
Device 500 can be operated based on the operating system for being stored in memory 532, such as Windows ServerTM, Mac OS
XTM, UnixTM, LinuxTM, FreeBSDTM or similar.
In the exemplary embodiment, a kind of non-transitorycomputer readable storage medium including instructing, example are additionally provided
Such as include the memory 532 of instruction, above-metioned instruction can be performed to complete the above method by the processor 522 of device 500.For example,
The non-transitorycomputer readable storage medium can be ROM, random access memory (RAM), CD-ROM, tape, floppy disk
With optical data storage devices etc..
A kind of non-transitorycomputer readable storage medium, when the instruction in the storage medium is by the processing of server
When device performs so that the method that server is able to carry out the PUSH message of above-described embodiment offer.
Those skilled in the art will readily occur to the present invention's after considering specification and putting into practice invention disclosed herein
Other embodiments.This application is intended to cover any variations, uses, or adaptations of the present invention, these modifications, purposes
Or adaptive change follows the general principle of the present invention and including undocumented in the art known normal of the disclosure
Knowledge or conventional techniques.Description and embodiments are considered only as illustratively, and true scope and spirit of the invention are by following
Claim point out.
It should be appreciated that the invention is not limited in the precision architecture for being described above and being shown in the drawings, and
And various modifications and changes may be made without departing from the scope thereof.The scope of the present invention is only limited by appended claim.
Claims (8)
- A kind of 1. method of PUSH message, which is characterized in that the described method includes：Based on multiple clicking rates before the current push moment, the current push amount for pushing the moment is determined；Wherein, it is described it is current push the moment before multiple clicking rates refer to it is described it is current push the moment before multiple push when The clicking rate of the target message of push is carved, the push amount refers to the quantity for the terminal for pushing to the target message, described Target message refers to any message to be pushed；The target message is pushed into multiple terminals that quantity is the push amount.
- 2. according to the method described in claim 1, it is characterized in that, multiple points based on before the current push moment Rate is hit, before the push amount for determining the current push moment, is further included：Judge whether the current push moment is at the time of pushing the target message for the first time；When it is described it is current push the moment for push the target message for the first time at the time of when, by it is described it is current push the moment push Amount is determined as default push amount, and the target message is pushed to multiple terminals that quantity is the default push amount；When the current push moment to push the target message for the first time at the time of, perform it is described based on described when being pushed forward The step of sending multiple clicking rates before the moment, determining the push amount at the current push moment.
- 3. method according to claim 1 or 2, which is characterized in that described based on more before the current push moment A clicking rate determines the push amount at the current push moment, including：Sequencing according to the multiple clicking rate corresponding push moment is ranked up the multiple clicking rate, and determines The variation tendency of the multiple clicking rate after sequence；Obtained the push amount at a upper push moment；Variation tendency and the push amount at a upper push moment based on the multiple clicking rate after sequence, determine described work as The push amount at preceding push moment.
- 4. the according to the method described in claim 3, it is characterized in that, variation of the multiple clicking rate based on after sequence Trend and the push amount at a upper push moment determine the push amount at the current push moment, including：When the variation tendency of the multiple clicking rate after sequence is increases, the push amount at a upper push moment was increased Default quantity obtains the push amount at the current push moment；When the variation tendency of the multiple clicking rate after sequence is reduces, the push amount at a upper push moment was reduced Default quantity obtains the push amount at the current push moment.
- 5. method according to claim 1 or 2, which is characterized in that described that the target message is pushed into quantity as institute After the multiple terminals for stating push amount, further include：When from it is described it is current push the moment after the first preset duration, determine it is described it is current push the moment clicking rate；Clicking rate based on multiple clicking rates before the current push moment and the current push moment, determines described work as Next push moment at preceding push moment.
- 6. according to the method described in claim 5, it is characterized in that, multiple points based on before the current push moment Rate and the clicking rate at the current push moment are hit, determines next push moment at the current push moment, including：The clicking rate of multiple clicking rates before the current push moment and the current push moment is pushed away according to corresponding The sequencing at moment is sent to be ranked up, and determines the variation tendency of multiple clicking rates after sequence；When the variation tendency of multiple clicking rates after sequence is increases, then the clicking rate at the current push moment will be determined Moment is determined as next push moment at the current push moment；When the variation tendency of multiple clicking rates after sequence is reduces, then the clicking rate at the current push moment will be determined Moment adds the second preset duration, obtains next push moment at the current push moment.
- 7. a kind of device of PUSH message, which is characterized in that described device includes：Processor；For storing the memory of processor-executable instruction；Wherein, the processor is configured as the step of any one method described in claim 1-6.
- 8. a kind of computer readable storage medium, instruction is stored on the computer readable storage medium, which is characterized in that institute State the step of realizing any one method described in claim 1-6 when instruction is executed by processor.
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