CN108111591B - Method and device for pushing message and computer readable storage medium - Google Patents

Method and device for pushing message and computer readable storage medium Download PDF

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Publication number
CN108111591B
CN108111591B CN201711354515.1A CN201711354515A CN108111591B CN 108111591 B CN108111591 B CN 108111591B CN 201711354515 A CN201711354515 A CN 201711354515A CN 108111591 B CN108111591 B CN 108111591B
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pushing
current
moment
time
click
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CN108111591A (en
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王熙
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Beijing Xiaomi Mobile Software Co Ltd
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Beijing Xiaomi Mobile Software Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L51/00—User-to-user messaging in packet-switching networks, transmitted according to store-and-forward or real-time protocols, e.g. e-mail
    • H04L51/21—Monitoring or handling of messages
    • H04L51/214—Monitoring or handling of messages using selective forwarding

Abstract

The disclosure relates to a method, a device and a computer readable storage medium for pushing messages, relating to the technical field of internet, wherein the method comprises the following steps: determining the pushing amount of the current pushing moment based on a plurality of click rates before the current pushing moment; the multiple click rates before the current pushing moment refer to the click rates of target messages pushed at the multiple pushing moments before the current pushing moment, the pushing amount refers to the number of terminals to which the target messages are pushed, and the target messages refer to any message to be pushed; and pushing the target message to a plurality of terminals with the quantity of pushing. In the embodiment of the disclosure, the pushing amount of the current pushing moment can be adjusted and determined in real time according to a plurality of click rates before the current pushing moment, so that the pushing is more flexible compared with the pushing in the related art according to a fixed pushing amount only at a specified moment.

Description

Method and device for pushing message and computer readable storage medium
Technical Field
The present disclosure relates to the field of internet technologies, and in particular, to a method and an apparatus for pushing a message, and a computer-readable storage medium.
Background
Currently, internet operations often push a large amount of messages to users, thereby improving business output. For example, an application server of an application installed on a terminal, such as a smartphone, tablet, computer, etc., may push a push message to the terminal, such as a product introduction, an application notification message, a news story, etc., that the user may click on and read. For another example, a system server of a terminal such as a smart phone may push a push message such as a system update notification to the terminal, and a user may perform a system update by clicking the push message. When a message is pushed, the server can push the message to a specified number of terminals at a specified time, for example, for any message a, the server can push the message a to 10 ten thousand terminals at the same time at the specified time.
Disclosure of Invention
In order to overcome the problem that the click rate of messages is low when a server pushes the messages to a specified number of terminals at a specified time in the related art, the present disclosure provides a method and an apparatus for pushing messages, and a computer-readable storage medium.
According to a first aspect of the embodiments of the present disclosure, a method for pushing a message is provided, the method including:
determining the pushing amount of the current pushing moment based on a plurality of click rates before the current pushing moment;
the multiple click rates before the current pushing moment refer to click rates of target messages pushed at multiple pushing moments before the current pushing moment, the pushing amount refers to the number of terminals to which the target messages are pushed, and the target messages refer to any message to be pushed;
and pushing the target message to a plurality of terminals of which the number is the pushing amount.
Optionally, before determining the pushing amount of the current pushing time based on a plurality of click rates before the current pushing time, the method further includes:
judging whether the current pushing moment is the moment of pushing the target message for the first time;
when the current pushing moment is the moment of pushing the target message for the first time, determining the pushing quantity of the current pushing moment as a preset pushing quantity, and pushing the target message to a plurality of terminals of which the quantity is the preset pushing quantity;
and when the current pushing moment is not the moment of pushing the target message for the first time, executing the step of determining the pushing amount of the current pushing moment based on a plurality of click rates before the current pushing moment.
Optionally, the determining the pushing amount of the current pushing time based on a plurality of click rates before the current pushing time includes:
sequencing the plurality of click rates according to the sequence of the pushing moments corresponding to the plurality of click rates, and determining the variation trend of the sequenced plurality of click rates;
acquiring the pushing amount of the last pushing moment;
and determining the pushing amount of the current pushing moment based on the sorted change trends of the plurality of click rates and the pushing amount of the last pushing moment.
Optionally, the determining the pushing amount at the current pushing time based on the sorted change trends of the plurality of click rates and the pushing amount at the last pushing time includes:
when the variation trend of the plurality of ordered click rates is increased, increasing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment;
and when the change trend of the plurality of the ordered click rates is reduced, reducing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment.
Optionally, after the pushing the target message to a plurality of terminals of which the number is the pushing amount, the method further includes:
determining the click rate of the current pushing moment after a first preset time length from the current pushing moment;
and determining the next pushing moment of the current pushing moment based on a plurality of click rates before the current pushing moment and the click rate of the current pushing moment.
Optionally, the determining a next push time of the current push time based on a plurality of click rates before the current push time and the click rate of the current push time includes:
sequencing a plurality of click rates before the current pushing moment and the click rate at the current pushing moment according to the sequence of the corresponding pushing moments, and determining the variation trend of the sequenced plurality of click rates;
when the variation trend of the plurality of sequenced click rates is increased, determining the moment of determining the click rate of the current pushing moment as the next pushing moment of the current pushing moment;
and when the change trend of the plurality of sequenced click rates is reduced, adding a second preset time length to the time of determining the click rate of the current pushing time to obtain the next pushing time of the current pushing time.
According to a second aspect of the embodiments of the present disclosure, there is provided an apparatus for pushing a message, the apparatus including:
the first determining module is used for determining the pushing amount of the current pushing moment based on a plurality of click rates before the current pushing moment;
the multiple click rates before the current pushing moment refer to click rates of target messages pushed at multiple pushing moments before the current pushing moment, the pushing amount refers to the number of terminals to which the target messages are pushed, and the target messages refer to any message to be pushed;
and the first pushing module is used for pushing the target message to a plurality of terminals of which the number is the pushing amount.
Optionally, the apparatus further comprises:
the judging module is used for judging whether the current pushing moment is the moment of pushing the target message for the first time;
the second pushing module is used for determining the pushing amount of the current pushing moment as a preset pushing amount when the current pushing moment is the moment of pushing the target message for the first time, and pushing the target message to a plurality of terminals of which the number is the preset pushing amount;
and the triggering module is used for triggering the first determining module to determine the pushing amount of the current pushing moment based on a plurality of click rates before the current pushing moment when the current pushing moment is not the moment for pushing the target message for the first time.
Optionally, the first determining module includes:
the first determining submodule is used for sequencing the plurality of click rates according to the sequence of the pushing moments corresponding to the plurality of click rates and determining the variation trend of the sequenced plurality of click rates;
the obtaining submodule is used for obtaining the pushing amount of the last pushing moment;
and the second determining submodule is used for determining the pushing amount of the current pushing moment based on the sorted change trends of the plurality of click rates and the pushing amount of the last pushing moment.
Optionally, the second determining submodule is specifically configured to:
when the variation trend of the plurality of ordered click rates is increased, increasing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment;
and when the change trend of the plurality of the ordered click rates is reduced, reducing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment.
Optionally, the apparatus further comprises:
the second determining module is used for determining the click rate of the current pushing moment after a first preset time length from the current pushing moment;
and the third determining module is used for determining the next pushing moment of the current pushing moment based on a plurality of click rates before the current pushing moment and the click rate of the current pushing moment.
Optionally, the third determining module is specifically configured to:
sequencing a plurality of click rates before the current pushing moment and the click rate at the current pushing moment according to the sequence of the corresponding pushing moments, and determining the variation trend of the sequenced plurality of click rates;
when the variation trend of the plurality of sequenced click rates is increased, determining the moment of determining the click rate of the current pushing moment as the next pushing moment of the current pushing moment;
and when the change trend of the plurality of sequenced click rates is reduced, adding a second preset time length to the time of determining the click rate of the current pushing time to obtain the next pushing time of the current pushing time.
According to a third aspect of the embodiments of the present disclosure, there is provided an apparatus for pushing a message, the apparatus including:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to perform the steps of any one of the methods of the first aspect.
According to a fourth aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium having stored thereon instructions which, when executed by a processor, implement the steps of any one of the methods of the first aspect described above.
According to a fifth aspect of embodiments of the present disclosure, there is provided a computer program product which, when run on a computer, causes the computer to perform the steps of any one of the methods of the first aspect described above.
The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects: and determining the pushing amount of the current pushing moment based on a plurality of click rates before the current pushing moment, and pushing the target message to a plurality of terminals of which the number is the pushing amount of the current pushing moment. The click rates before the current push time refer to click rates of target messages pushed at a plurality of push times before the current push time, and the push amount refers to the number of terminals to which the target messages are pushed. In the embodiment of the disclosure, the pushing amount of the current pushing moment can be adjusted and determined in real time according to a plurality of click rates before the current pushing moment, so that the pushing is more flexible compared with the pushing in the related art according to a fixed pushing amount only at a specified moment. And because the click rate is the ratio of the click rate to the push rate, the push rate at the current push time is adjusted according to the click rates, that is, the click rate at the current push time can be effectively controlled according to the previous click rates, so that the click rate can be effectively improved by adjusting the push rate.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.
Fig. 1 is a system architecture diagram illustrating a method of pushing messages in accordance with an example embodiment.
Fig. 2 is a flow chart illustrating a method of pushing a message in accordance with an example embodiment.
Fig. 3A is a flow chart illustrating a method of pushing a message in accordance with an example embodiment.
FIG. 3B is a schematic diagram illustrating a trend of change of a plurality of click rates provided according to an embodiment of the present disclosure.
FIG. 3C is a schematic diagram illustrating a trend of a plurality of click rates provided according to an embodiment of the present disclosure.
Fig. 4A is a block diagram illustrating an apparatus 400 for pushing messages according to an example embodiment.
Fig. 4B is a block diagram illustrating an apparatus 400 for pushing messages according to an example embodiment.
FIG. 4C is a block diagram illustrating a first determination module in accordance with an exemplary embodiment.
Fig. 4D is a block diagram illustrating an apparatus 400 for pushing messages according to an example embodiment.
Fig. 5 is a block diagram illustrating an apparatus for pushing messages in accordance with an example embodiment.
Detailed Description
To make the objects, technical solutions and advantages of the present disclosure more apparent, embodiments of the present disclosure will be described in detail with reference to the accompanying drawings.
Before explaining the embodiments of the present disclosure in detail, an application scenario related to the embodiments of the present disclosure will be described.
Currently, internet operations often require pushing large amounts of messages to users to increase business output. For example, an application provider of an application installed on a terminal may push out a surrounding commodity about the application, or may push out the latest version of the application, in which case an application server of the application may push a related product introduction or an application notification message to the terminal on which the application is installed in order to attract more users to purchase or download the related product. For another example, for some news applications, when there is news in the future, in order to strive for more reading capacity, the server of the application may push the news in the future to the terminal installed with the application, or in order to strive for more readers, the application may push a news point set of one day to the user at a fixed time every day. In addition to the above scenario, application servers of other applications installed on the terminal often push messages to the terminal. In addition, a system server of a terminal, such as a smartphone, may also push messages to the terminal. For example, the system server of the terminal may push a notification message of the system update to the user so as to notify the user of the system update, improving the user experience, and for example, the system server of the terminal may push an introduction of some other product of the brand to which the terminal belongs to the terminal so as to attract the user to purchase the relevant product. Or, the system server of the terminal may also push some related messages of terminal driver upgrade or terminal bug fix, so that the user may take corresponding measures according to the messages, thereby improving the security of the terminal. The message pushing method provided by the embodiment of the disclosure can be used in the situation that the various servers push messages to the terminal, so as to improve the commercial output.
Next, a system architecture related to the embodiments of the present disclosure will be described.
Fig. 1 is a system architecture diagram of a push message according to an embodiment of the present disclosure. As shown in fig. 1, the system includes a server 101 and a plurality of terminals 102, where the server 101 may be an application server of a certain application, or a system server, or other servers that can push messages to the plurality of terminals 102, and the terminals 102 may be terminals such as smart phones, tablet computers, and the like. .
When the server 101 is an application server of a certain application, the terminal 102 may be a terminal in which the application is installed. When the server 101 is a system server, the terminal 102 may be a terminal based on such a system. When the server is another type of server, the terminal 102 may be a terminal capable of communicating with the server 101. The server 101 and the terminal 102 may communicate with each other through a wired network or a wireless network.
It should be noted that fig. 1 only shows two terminals 102 by way of example, in an actual application, the number of the terminals 102 may be multiple, for example, there may be thousands of terminals, or there may be tens of thousands of terminals, and the embodiment of the present disclosure does not specifically limit the number of the terminals 102.
In the related art, a server may push a message to a specified number of terminals at a specified time. For example, for the message a, the server may push the message a to 10 ten thousand terminals at the same time every preset time. In this case, since the push amount of each push message is fixed, the click rate of each push message is completely controlled by the click amount of the user on the terminal side. When the click rate of the user on the terminal side is small, the click rate is always low if the user pushes at a fixed push rate each time. Based on this, the embodiment of the present disclosure provides a method for pushing a message, so as to improve a click rate of the pushed message.
Fig. 2 is a flow chart illustrating a method of pushing a message, which may be used in a server as shown in fig. 1, according to an example embodiment, as shown in fig. 2, including the following steps.
In step 201, a push amount at the current push time is determined based on a plurality of click rates before the current push time.
In step 202, the target message is pushed to a plurality of terminals whose number is the push amount at the current push time.
In the embodiment of the disclosure, based on a plurality of click rates before the current push time, the push amount at the current push time is determined, and the target message is pushed to a plurality of terminals of which the number is the push amount at the current push time. The click rates before the current push time refer to click rates of target messages pushed at a plurality of push times before the current push time, and the push amount refers to the number of terminals to which the target messages are pushed. In the embodiment of the disclosure, the pushing amount of the current pushing moment can be adjusted and determined in real time according to a plurality of click rates before the current pushing moment, so that the pushing is more flexible compared with the pushing in the related art according to a fixed pushing amount only at a specified moment. And because the click rate is the ratio of the click rate to the push rate, the push rate at the current push time is adjusted according to the click rates, that is, the click rate at the current push time can be effectively controlled according to the previous click rates, so that the click rate can be effectively improved by adjusting the push rate.
Optionally, before determining the pushing amount of the current pushing time based on a plurality of click rates before the current pushing time, the method further includes:
judging whether the current pushing moment is the moment of pushing the target message for the first time;
when the current pushing moment is the moment of pushing the target message for the first time, determining the pushing quantity of the current pushing moment as a preset pushing quantity, and pushing the target message to a plurality of terminals of which the quantity is the preset pushing quantity;
and when the current pushing time is not the time for pushing the target message for the first time, executing a step of determining the pushing amount of the current pushing time based on a plurality of click rates before the current pushing time.
Optionally, determining the pushing amount of the current pushing time based on a plurality of click rates before the current pushing time includes:
sequencing the multiple click rates according to the sequence of the pushing moments corresponding to the multiple click rates, and determining the variation trend of the sequenced multiple click rates;
acquiring the pushing amount of the last pushing moment;
and determining the pushing amount at the current pushing moment based on the sorted change trends of the plurality of click rates and the pushing amount at the last pushing moment.
Optionally, determining the pushing amount at the current pushing time based on the sorted change trends of the multiple click rates and the pushing amount at the previous pushing time includes:
when the change trend of the plurality of sequenced click rates is increased, increasing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment;
and when the change trend of the plurality of sequenced click rates is reduced, reducing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment.
Optionally, after the target message is pushed to a plurality of terminals whose number is the pushing amount, the method further includes:
determining the click rate of the current pushing moment after a first preset time length from the current pushing moment;
and determining the next pushing moment of the current pushing moment based on a plurality of click rates before the current pushing moment and the click rate of the current pushing moment.
Optionally, determining a next push time of the current push time based on a plurality of click rates before the current push time and the click rate of the current push time includes:
sequencing a plurality of click rates before the current pushing moment and the click rate at the current pushing moment according to the sequence of the corresponding pushing moments, and determining the variation trend of the sequenced plurality of click rates;
when the variation trend of the plurality of sequenced click rates is increased, determining the moment of determining the click rate of the current pushing moment as the next pushing moment of the current pushing moment;
and when the change trend of the plurality of sequenced click rates is reduced, adding a second preset time length to the time of determining the click rate of the current pushing time to obtain the next pushing time of the current pushing time.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Fig. 3A is a flow chart illustrating a method of pushing messages that may be used in the server shown in fig. 1, as shown in fig. 3A, according to an example embodiment, the method comprising the steps of:
in step 301, it is determined whether the current push time is the time of the initial push target message.
In the embodiment of the present disclosure, the target message may be any message to be pushed in the server. When the target message is pushed, the server may determine whether the target message is pushed for the first time at the current pushing time. If the target message is pushed for the first time at the current push time, the server may directly perform step 302 because there is no click-through rate data for the target message at the current push time.
Alternatively, if the target message is not pushed for the first time at the current pushing time, that is, the target message has already been pushed at other pushing times before the current pushing time, the server may determine the pushing amount at the current pushing time according to the click rate of pushing the target message at other pushing times before the current pushing time through step 303.
The server may store a corresponding relationship between the message identifier, the pushing time and the click rate, may search the message identifier of the target message from the stored corresponding relationship between the message identifier, the pushing time and the click rate, may determine that the current pushing time is the time at which the target message is pushed for the first time if the message identifier of the target message is not found, and may determine that the current pushing time is not the time at which the target message is pushed for the first time if the message identifier of the target message is found.
In step 302, when the current push time is the time of pushing the target message for the first time, determining the push amount of the current push time as a preset push amount, and pushing the target message to a plurality of terminals whose number is the preset push amount.
When it is determined that the current push time is the time for pushing the target message for the first time through step 301, the server may determine the push link at the current push time as a preset push amount, and push the target message to a plurality of terminals with the preset push amount. The preset push amount may be the lowest push amount of the target message preset in the server. That is, in the embodiment of the present disclosure, when the server pushes the target message for the first time, since it does not know how the trend of the click rate of the target message is, the server may push the target message to a smaller number of terminals first heuristically, so as to avoid the waste of communication resources caused by too low click rate when the pushing amount is too large.
In step 303, when the current push time is not the time of pushing the target message for the first time, the push amount at the current push time is determined based on a plurality of click rates before the current push time.
In the embodiment of the present disclosure, the click rate of any push time a refers to a ratio of a click amount of the user on the target message between the push time a and a next push time of the push time a to a push amount of the target message pushed by the push time a. For example, the pushing amount of the target message at 15:00 by the server is M, the next pushing time after 15:00 is 15:30, the click rate of the target message at 15:00-15:30 by the user is N, and then the click rate at the pushing time of 15:00 is N/M.
When it is determined that the current pushing time is not the time of pushing the target message for the first time through step 301, the server may obtain a plurality of click rates before the current pushing time. The click rates before the current push time refer to click rates of the target message pushed at the push times before the current push.
When the server stores the corresponding relationship among the message identifier, the pushing time and the click rate, the server may obtain the message identifier of the target message and the click rate corresponding to a plurality of pushing times before the current pushing time from the stored corresponding relationship among the message identifier, the pushing time and the click rate, so as to obtain a plurality of click rates before the current pushing time.
For example, the current push time is t1According to the sequence from near to far from the current push time, a plurality of push times before the current push time are respectively t2、t3、t4The server may sequentially obtain click rates corresponding to three, four, or more push moments from a push moment closest to the current push moment, i.e., a last push moment of the current push moment. Of course, the server may also randomly select a certain number of push times from a plurality of push times before the current push time, and then obtain click rates corresponding to the push times.
After obtaining a plurality of click rates before the current push time, the server may determine the push amount at the current push time based on the plurality of click rates.
The operation of the server determining the pushing amount of the current pushing moment based on the plurality of click rates may be: sequencing the multiple click rates according to the sequence of the pushing moments corresponding to the multiple click rates, and determining the variation trend of the sequenced multiple click rates; acquiring the pushing amount of the last pushing moment; and determining the pushing amount at the current pushing moment based on the sorted change trends of the plurality of click rates and the pushing amount at the last pushing moment.
In this embodiment of the present disclosure, the server may sort the obtained multiple click rates before the current push time according to the order of the push times corresponding to the multiple click rates, that is, the click rates of the push times closer to the current push time are arranged at later positions, so that the click rate arranged at the last position in the multiple click rates is the click rate at the closest position to the current push time of the corresponding push time in the multiple click rates, and the click rate arranged at the first position is the click rate at the farthest position to the current push time of the corresponding push time in the multiple click rates.
After ranking the multiple click rates, the server may determine a trend of change of the ranked multiple click rates. The server can establish a coordinate system with a horizontal axis as the pushing time and a vertical axis as the click rate, wherein the positive direction of the horizontal axis is the pushing time shifting direction, and the positive direction of the vertical axis is the increasing direction of the click rate. And determining a plurality of points in the coordinate system according to the plurality of click rates and a plurality of pushing moments corresponding to the plurality of click rates, and then performing straight line fitting on the plurality of points by the server. Then, the server may determine whether the slope of the straight line obtained by fitting is greater than 0, and when the slope of the straight line obtained by fitting is greater than 0, it may be determined that the click rates are gradually increased according to the order of the corresponding push times, that is, the click rate of the target message is increased with the passage of time. When the slope of the straight line obtained by fitting is smaller than 0, it indicates that the click rates are gradually decreased according to the sequence of the corresponding push time, that is, the click rate of the target message is decreased with the passage of time.
Optionally, in this embodiment of the disclosure, after the server determines, according to the plurality of click rates and the plurality of push times corresponding to the plurality of click rates, a plurality of points in the coordinate system, the server may further connect every two adjacent points of the plurality of points to obtain a broken line or a straight line in the coordinate system, and if the broken line or the straight line is obtained, the server may determine whether the change trend of the plurality of click rates is increasing or decreasing by determining a slope of the straight line. If a polyline is obtained after the connection, the server may select a plurality of peak points and a plurality of valley points from the plurality of points, where a peak point refers to a point whose ordinate is greater than the ordinates of two points adjacent to the point, and a valley point refers to a point whose ordinate is less than the ordinates of two points adjacent to the point. For a point where there is only one neighboring point, if the point is smaller than the neighboring point, it may be regarded as a valley point, and if the point is larger than the neighboring point, it may be regarded as a peak point. Then, the server may sequentially compare the sizes of every two adjacent peaks in the plurality of peaks according to the sequence of the corresponding pushing moments, and simultaneously, may sequentially compare the sizes of every two adjacent valleys in the plurality of valleys according to the sequence of the corresponding pushing moments.
If the peak point before the pushing moment is greater than or equal to the peak point after the pushing moment in each two adjacent peak points, and the valley point before the pushing moment is greater than or equal to the valley point after the pushing moment in each two adjacent valley points, that is, the ordinate of the plurality of peak points and the ordinate of the plurality of valley points are sequentially reduced according to the sequence of the pushing moments, at this time, it can be determined that the variation trend of the plurality of click rates is reduced. On the contrary, if the peak point before the pushing time is smaller than the peak point after the pushing time in each two adjacent peak points, and the valley point before the pushing time is smaller than the valley point after the pushing time in each two adjacent valley points, that is, the ordinate of the plurality of peak points and the ordinate of the plurality of valley points are sequentially increased according to the sequence of the pushing times, at this time, it can be determined that the variation trend of the plurality of click rates is increased.
Alternatively, if each of two adjacent peaks is a peak whose pushing time is earlier than or equal to a peak whose pushing time is later than the pushing time, but each of two adjacent valleys is a valley whose pushing time is earlier than the pushing time, or if each of two adjacent peaks is a peak whose pushing time is earlier than the pushing time, but each of two adjacent valleys is a valley whose pushing time is earlier than the pushing time, or is a valley whose pushing time is greater than or equal to a valley whose pushing time is later than the pushing time, the variation tendency of the plurality of click rates may be determined as a fluctuation tendency.
Alternatively, if there are two peaks adjacent to each other, where the peak before the push time is greater than or equal to the peak after the push time, there are two peaks before the push time is smaller than the peak after the push time, and the same is true for the valley, then the variation trend of the plurality of click rates may be determined as the fluctuation trend.
For example, the server may establish a coordinate system as shown in fig. 3B, and determine to obtain a plurality of points A, B, C, D, E, F and G in the coordinate system according to the plurality of click rates and the push times corresponding to the plurality of click rates. The point a is taken as a peak point, the ordinate of the point B is smaller than the ordinate of the point a adjacent to the point B, and is smaller than the ordinate of the point C adjacent to the point B. Where the ordinate of point D is smaller than the ordinate of point C, but larger than the ordinate of point E, in which case point D is neither a peak nor a valley point.
After determining that points A, C and F are peaks and points B, E and G are valleys, the server may compare the ordinate sizes of point a and point C, compare the ordinate sizes of point C and point F, and the server may compare the ordinate sizes of point B and point E, compare the ordinate sizes of point E and point G. As shown in fig. 3B, the ordinate of the point a is greater than the ordinate of the point C, and the ordinate of the point F is greater than the ordinate of the point C, that is, the ordinates of the plurality of peak points are sequentially decreased according to the sequence of the corresponding pushing time. In addition, the ordinate of the midpoint B of the three valley points is greater than the ordinate of the point E, and the ordinate of the point E is also greater than the ordinate of the point G, that is, the ordinates of the valley points are sequentially decreased according to the sequence of the corresponding pushing moments, and at this time, it can be determined that the variation trend of the click rates is decreased.
Fig. 3C is another example of determining a trend of the plurality of click rates, as shown in fig. 3C, points A, D and F are three valleys, and points C, E and G are three peaks. As shown in fig. 3C, the ordinate of the point a is smaller than the ordinate of the point D, and the ordinate of the point D is smaller than the ordinate of the point F, that is, the ordinates of the plurality of valley points are sequentially increased according to the sequence of the corresponding pushing time. In addition, for the three peak points, the ordinate of the point C is smaller than the ordinate of the point E, and the ordinate of the point E is smaller than the ordinate of the point G, that is, the ordinates of the peak points sequentially increase according to the sequence of the corresponding pushing time, and at this time, it can be determined that the variation trend of the click rates increases.
After determining the variation trend of the plurality of sequenced click rates by the method, the server can obtain the pushing amount at the last pushing moment, and when determining that the variation trend of the plurality of sequenced click rates is increased, the server increases the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment; and when the change trend of the plurality of sequenced click rates is reduced, reducing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment.
In this disclosure, when the determined variation trend of the plurality of click rates after the sorting is an increase, it indicates that the click rate of the target message is increased with the passage of time, that is, the attention of the user to the target message may be increasing, and the current push time may be a suitable time for pushing the target message.
On the contrary, if the variation trend of the plurality of click rates is decreasing, it indicates that the click rate of the target message is decreasing with the passage of time, that is, the attention of the user to the target message may be decreasing, and the current pushing time may not be the proper time for pushing the target message.
Optionally, if the variation trend of the multiple click rates is fluctuated, it indicates that the click rate of the target message has no obvious variation trend with the passage of time, and at this time, the server may directly determine the push amount at the previous push time as the push amount at the current push time, or the server may directly determine that the push amount at the current push time is the preset push amount.
In step 304, the target message is pushed to a plurality of terminals whose number is the push amount at the current push time.
After determining the push amount at the current push time, the server may select, from the connected terminals, a plurality of terminals whose push amounts are the push amount at the current push time, and then push the target message to the selected terminals.
It should be noted that, in the embodiment of the present disclosure, the server may push the target message once every preset time length, in this case, after the time when the target message is pushed for the first time is determined, each subsequent pushing time is determined, that is, the server may push the target message once every time when a pushing time arrives according to the preset time length.
Optionally, in this embodiment of the present disclosure, the server may not push the message according to the preset duration, that is, the time interval between every two adjacent push times may not be equal. In this case, the server may also determine the next push time to the current push time in real time by the methods described in step 305 and step 306.
In step 305, after a first preset time period from the current pushing time, the click rate of the current pushing time is determined.
If the server does not push the message according to the preset time length but determines the next pushing time of the current pushing time in real time, the server can start timing from the current pushing time of pushing the target message to the plurality of terminals, and after the first preset time length, the server can determine the click rate of the target message within the first preset time length and determine the click rate as the click rate of the current pushing time.
The first preset time length may be the same as a time interval between a previous pushing time and a current pushing time, or the first preset time length is a time interval between a time when the server pushes the target message for the first time and a time when the server pushes the target message for the second time, or the first preset time length may be a time length obtained by the server through empirical estimation according to a pushing amount at the current pushing time. The preset duration is not specifically limited in the embodiment of the present disclosure.
In step 306, a next push time of the current push time is determined based on the click rates before the current push time and the click rate of the current push time.
After determining the click rate of the current push time, the server may further predict a next push time of the current push time based on a plurality of click rates before the current push time and the click rate of the current push time.
The server can sort a plurality of click rates before the current pushing moment and the click rate at the current pushing moment according to the sequence of the corresponding pushing moments and determine the variation trend of the plurality of sorted click rates; when the variation trend of the plurality of sequenced click rates is increased, determining the moment of determining the click rate of the current pushing moment as the next pushing moment of the current pushing moment; and when the change trend of the plurality of sequenced click rates is reduced, adding a second preset time length to the time of determining the click rate of the current pushing time to obtain the next pushing time of the current pushing time.
In the embodiment of the disclosure, the server may sort the multiple click rates before the current pushing time and the click rate at the current pushing time according to the sequence of the corresponding pushing times, and determine a variation trend of the sorted multiple click rates. The determined variation trend of the plurality of click rates after the sorting is actually the variation trend of the click rate of the target message so far. Then, the server may determine the variation trend of the plurality of ranked click rates after increasing the click rate of the current push time by referring to the variation trend of the plurality of ranked click rates determined in step 303 described above. If the change trend of the multiple click rates is increasing, it indicates that the attention of the user to the target message is high in the current time period, and at this time, the next push should be performed as soon as possible, that is, the server may directly determine the time of determining the click rate at the current push time, that is, the time after the current push time and the first preset time duration is determined as the next push time of the current push time, in other words, the server may directly return to step 303 at the current time to perform the next push on the target message. If the change trend of the plurality of click rates is reduced, it indicates that the attention of the user to the target message is low in the current time period, and at this time, the next push should be postponed, that is, the server may add a second preset duration to the time of determining the click rate of the current push time to obtain the next push time of the current push time. The second preset time period may be less than the first preset time period, for example, the second preset time period may be half or one third of the first preset time period.
It should be noted that, if the next push time of the current push time is obtained by adding the second preset time length to the time of determining the click rate of the current push time, for the target message pushed at the current push time, until the next push time, the click rate of the target message will not be the click rate calculated after the first preset time length elapses, that is, when the next push time arrives, the server needs to recalculate the click rate of the current push time at the next push time according to the click amount between the current push time and the next push time, and thus update the click rate of the current push time calculated when the first preset time length elapses. Based on the foregoing description, it can be known that the click rate between the current push time and the next push time is actually the click rate in the period of the first preset time period plus the second preset time period.
It should be noted that, the above steps 305 and 306 are steps executed when the server is not sure to push the target message at the time interval, and the server calculates the next push time in real time, if the server is to push the target message at the fixed time interval, then after pushing the target message to a plurality of terminals, the next push time of the current push time is fixed, in this case, the steps 305 and 306 do not need to be executed, in other words, in the embodiment of the present disclosure, the steps 305 and 306 are optional steps.
In the embodiment of the disclosure, the server may determine the pushing amount at the current pushing time according to a plurality of click rates before the current pushing time, so that when the change trend of the plurality of click rates before the current pushing time is increased, the server may correspondingly increase the pushing amount at the current pushing time, and when the change trend of the plurality of click rates before the current pushing time is decreased, the pushing amount at the current pushing time may be correspondingly decreased, that is, the embodiment of the disclosure may monitor the change trend of the click rate in real time, find suitable times for pushing the target message, increase the pushing amount at the suitable times, decrease the pushing amount at unsuitable times, effectively improve the click rate, achieve flexible control over the click rate, avoid low click rate caused by pushing according to a specified amount all the time under the condition that the click rate is decreased in the related art, and the resulting waste of server resources.
Next, a device for pushing a message provided by the embodiment of the present disclosure is described.
Fig. 4A is a block diagram illustrating an apparatus 400 for pushing messages according to an example embodiment. Referring to fig. 4A, the apparatus includes a first determining module 401 and a first pushing module 402.
A first determining module 401, configured to determine, based on multiple click rates before a current pushing time, a pushing amount at the current pushing time;
the multiple click rates before the current pushing moment refer to the click rates of target messages pushed at the multiple pushing moments before the current pushing moment, the pushing amount refers to the number of terminals to which the target messages are pushed, and the target messages refer to any message to be pushed;
a first pushing module 402, configured to push the target message to a plurality of terminals whose number is a pushing amount.
Optionally, referring to fig. 4B, the apparatus 400 further comprises:
a judging module 403, configured to judge whether a current pushing time is a time for pushing the target message for the first time;
a second pushing module 404, configured to determine, when a current pushing time is a time of pushing the target message for the first time, a pushing amount of the current pushing time as a preset pushing amount, and push the target message to a plurality of terminals of which the number is the preset pushing amount;
the triggering module 405 is configured to, when the current pushing time is not the time of pushing the target message for the first time, trigger the first determining module to determine the pushing amount at the current pushing time based on a plurality of click rates before the current pushing time.
Alternatively, referring to fig. 4C, the first determining module 401 includes:
the first determining sub-module 4011 is configured to sort the multiple click rates according to the order of the pushing times corresponding to the multiple click rates, and determine a variation trend of the sorted multiple click rates;
the obtaining sub-module 4012 is configured to obtain a pushing amount at a previous pushing time;
the second determining sub-module 4013 is configured to determine, based on the sorted change trends of the multiple click rates and the pushing amount at the previous pushing time, the pushing amount at the current pushing time.
Optionally, the second determining sub-module 4013 is specifically configured to:
when the change trend of the plurality of sequenced click rates is increased, increasing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment;
and when the change trend of the plurality of sequenced click rates is reduced, reducing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment.
Optionally, referring to fig. 4D, the apparatus 400 further comprises:
a second determining module 406, configured to determine, after a first preset duration elapses from a current pushing time, a click rate of the current pushing time;
the third determining module 407 is configured to determine, based on a plurality of click rates before the current pushing time and the click rate at the current pushing time, a next pushing time of the current pushing time.
Optionally, the third determining module 407 is specifically configured to:
sequencing a plurality of click rates before the current pushing moment and the click rate at the current pushing moment according to the sequence of the corresponding pushing moments, and determining the variation trend of the sequenced plurality of click rates;
when the variation trend of the plurality of sequenced click rates is increased, determining the moment of determining the click rate of the current pushing moment as the next pushing moment of the current pushing moment;
and when the change trend of the plurality of sequenced click rates is reduced, adding a second preset time length to the time of determining the click rate of the current pushing time to obtain the next pushing time of the current pushing time.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
In the embodiment of the present disclosure, the server may determine the push amount at the current push time based on a plurality of click rates before the current push time, and push the target message to a plurality of terminals whose number is the push amount at the current push time. The click rates before the current push time refer to click rates of target messages pushed at a plurality of push times before the current push time, and the push amount refers to the number of terminals to which the target messages are pushed. In the embodiment of the disclosure, the pushing amount of the current pushing moment can be adjusted and determined in real time according to a plurality of click rates before the current pushing moment, so that the pushing is more flexible compared with the pushing in the related art according to a fixed pushing amount only at a specified moment. And because the click rate is the ratio of the click rate to the push rate, the push rate at the current push time is adjusted according to the click rates, that is, the click rate at the current push time can be effectively controlled according to the previous click rates, so that the click rate can be effectively improved by adjusting the push rate.
Fig. 5 is a block diagram illustrating an apparatus 500 for pushing messages in accordance with an example embodiment. For example, the apparatus 500 may be provided as a server. Referring to fig. 5, the apparatus 500 includes a processor 522 that further includes one or more processors and memory resources, represented by memory 532, for storing instructions, such as applications, that are executable by the processor 522. The application programs stored in memory 532 may include one or more modules that each correspond to a set of instructions. Further, the processor 522 is configured to execute the instructions to perform the method of pushing messages provided by the above embodiments.
The apparatus 500 may also include a power component 526 configured to perform power management of the apparatus 500, a wired or wireless network interface 550 configured to connect the apparatus 500 to a network, and an input/output (I/O) interface 558. The apparatus 500 may operate based on an operating system stored in the memory 532, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, or the like.
In an exemplary embodiment, a non-transitory computer readable storage medium comprising instructions, such as the memory 532 comprising instructions, executable by the processor 522 of the apparatus 500 to perform the above-described method is also provided. For example, the non-transitory computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.
A non-transitory computer readable storage medium, wherein instructions of the storage medium, when executed by a processor of a server, enable the server to perform the method of pushing messages provided by the above embodiments.
Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.
It will be understood that the invention is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the invention is limited only by the appended claims.

Claims (6)

1. A method for pushing a message, the method comprising:
determining the pushing amount of the current pushing moment based on a plurality of click rates before the current pushing moment;
the multiple click rates before the current pushing moment refer to click rates of target messages pushed at multiple pushing moments before the current pushing moment, the pushing amount refers to the number of terminals to which the target messages are pushed, and the target messages refer to any message to be pushed;
pushing the target message to a plurality of terminals of which the number is the pushing amount;
the determining the pushing amount of the current pushing moment based on the plurality of click rates before the current pushing moment comprises:
sequencing the plurality of click rates according to the sequence of the pushing moments corresponding to the plurality of click rates, and determining the variation trend of the sequenced plurality of click rates; acquiring the pushing amount of the last pushing moment;
when the variation trend of the plurality of ordered click rates is increased, increasing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment;
when the variation trend of the plurality of ordered click rates is reduced, reducing the pushing amount at the last pushing moment by a preset amount to obtain the pushing amount at the current pushing moment;
and when the variation trend of the plurality of sorted click rates is fluctuation, determining the pushing amount at the last pushing moment as the pushing amount at the current pushing moment, or determining a preset pushing amount as the pushing amount at the current pushing moment.
2. The method of claim 1, wherein determining the push amount at the current push time is preceded by determining a number of click-through rates before the current push time, further comprises:
judging whether the current pushing moment is the moment of pushing the target message for the first time;
when the current pushing moment is the moment of pushing the target message for the first time, determining the pushing quantity of the current pushing moment as a preset pushing quantity, and pushing the target message to a plurality of terminals of which the quantity is the preset pushing quantity;
and when the current pushing moment is not the moment of pushing the target message for the first time, executing the step of determining the pushing amount of the current pushing moment based on a plurality of click rates before the current pushing moment.
3. The method according to claim 1 or 2, wherein after pushing the target message to a plurality of terminals of which the number is the pushing amount, the method further comprises:
determining the click rate of the current pushing moment after a first preset time length from the current pushing moment;
and determining the next pushing moment of the current pushing moment based on a plurality of click rates before the current pushing moment and the click rate of the current pushing moment.
4. The method of claim 3, wherein determining a next push time to the current push time based on a plurality of click-through rates before the current push time and the click-through rate of the current push time comprises:
sequencing a plurality of click rates before the current pushing moment and the click rate at the current pushing moment according to the sequence of the corresponding pushing moments, and determining the variation trend of the sequenced plurality of click rates;
when the variation trend of the plurality of sequenced click rates is increased, determining the moment of determining the click rate of the current pushing moment as the next pushing moment of the current pushing moment;
and when the change trend of the plurality of sequenced click rates is reduced, adding a second preset time length to the time of determining the click rate of the current pushing time to obtain the next pushing time of the current pushing time.
5. An apparatus for pushing a message, the apparatus comprising:
a processor;
a memory for storing processor-executable instructions;
wherein the processor is configured to the steps of any of the methods of claims 1-4.
6. A computer-readable storage medium having instructions stored thereon, wherein the instructions, when executed by a processor, implement the steps of any of the methods of claims 1-4.
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